23/08/2017 World Business Report

Now, it's time for World Business Report.

The world's biggest advertising agency is about to unveil its latest

numbers in an industry seen as a bell weather

Hundreds of flights cancelled and the stock market suspended,

typhoon Hato causes havoc in Hong Kong.

Also in the programme, we'll be looking at the gender pay

WPP, the world's largest advertising group, is due to report its latest

The advertiser is seen as a bellwether for an industry

that's changes dramatically in recent years.

While the total spent by brands globally on advertising in 2016

where it's being spent is shifting significantly.

While traditional advertising sales were effectively flat,

global digital ad sales grew by 17% to 178 billion.

That number will, of course, keep growing, and by 2021,

it's estimated it will account for 50% of all adverts.

With me is Theo Izzard Brown, head of strategy at the advertising

Let's talk about this digital side of advertising, a growing side. What

challenges that ring to the industry?

There is a couple of ways to answer that question. The first one is the

transparency in question. We are seeing lots of media agencies or

stop pressure to make sure that the accounting is very clear, so

businesses know where their money is going and they can see what they are

spending. That is one aspect. Make creative standpoint, it is

incredibly exciting because the way we can see film and then gained with

stories, that is changing. Some of the issues are the invalid

traffic, about $16 billion a year in when they have viewing ads rather

than humans. What your clients say about those issues?

Understandably, they are very concerned. There is a huge amount of

pressure on Facebook to get on top of it more quickly to address those

things sooner rather than later. What about issues or content is

displayed alongside for example extremist context? What do they say

to you and what you do to prevent that from happening?

You cannot truly prevent that from happening. Critically on Facebook,

these things are shared wildly. -- widely. The idea has may well be

placed next to someone else's story. What you can do is ensure you put

media responsibly and work with your partners to do so. People have to

accept there may be a proportion of advertising you pay in which there

might not be happy. They certainly shouldn't expect that and they

certainly shouldn't deal with that because that is not their

responsibility, but yes, where your content appears and how consumers

respond is increasingly an area focused on. Traditionally, it was

all about TV ads and that is where the focus was. When a client comes

to you and says, we have a heritage idea about the advertising, but I

want to track more people. What focus is best? It is never a one

size fits all. It is absolutely through the audience the brand is

not -- after an a combination to create a consistent universe. There

may be a role for film and TV, but yes, the other channels contribute

equally. We are seeing more spend in non-traditional areas. It is not

just digital and TV, it might actually be physical installations,

some of the most exciting work this year has actually been interrupting

the physical space, the fearless girl statue in New York which was

placed opposite the charging bull. That was really in it to have use of

media. What was it advertising? It was promoting a unique fund which

invests in companies that are female CEOs on the board. Thank you very

much for your time. In Hong Kong, the city's stock

market has been shut down and flights have been

cancelled by Typhoon Hato, which has been battering

the financial hub. What impact it is Typhoon having on

business? Massive. The city is in a

standstill, it has created havoc on trade and business. The weather

bureau raised a storm warning to the maximum, Typhoon number ten signal,

meaning hurricane in force wind is expected. It was the first such

alert in five years and only the third time the Typhoon number ten

warning has been issued since 1997 when the former British colony was

handed over to China. The morning session on the stock exchange has

been suspended and officials say the stock market will be shut for the

rest of the day if a typhoon signal eight or higher is still in place by

the lunchtime break. So we will know in about half an hour of if indeed

the stock market will resume trading more will be shut for the remainder

of the day. Hundreds of flights and other transport services are being

cancelled, schools and most businesses in the financial hub are

still closed as the city is swept by the Typhoon. I lived in Hong Kong

many years ago and I have experienced these strong waves

crashing into the coastline, very -- ferry services suspended and the

usually crowded streets empty. It is indeed a very quiet day in the

business and straight front -- and trade front in Hong Kong. Thank you

for that. This week, we look at the business of death. Euthanasia is

legal in the Netherlands and Optus for those with terminal illnesses.

Anyone who's experiencing unbearable suffering with no chance of recovery

But as Anna Holligan reports, plans to relax the law further

are attracting opposition and accusations that insurers just

How all some of you to check out my channel right now. I am a stand-up

comedian and motivational speaker. She was a performer who adore the

spotlight, but in 25th team, she decided to end her life with you

than Asia. -- euthanasia. She was so young, 25. She had a lot of pain in

her body, physically and mentally, she couldn't deal with it. Her

doctor granted her request on the fourth time of asking. She said,

mum, Mum, I got news. I can go. It's my liberation Day. And she was such

a happy child. 6300 patients were given the night -- life ending

treatment in 2016, and 500 of them used this independent foundation.

The end of life clinic is a private company. They employ 55 teams

consisting of a doctor and nurse who travel to people both at home to

administer the lethal injection or a handover the lethal cocktail of

drugs. In a country where medical insurance is mandatory, its

insurance companies, not individuals that pay the bill. Given easier

Retix around the world are concerned about insurers focusing on their own

profits -- euthanasia. It is relatively cheap. As little as $400

compared to the cost of treating a long-term terminal illness. The

director at the end of life clinic finds these accusations frustrating.

It is not about cost. What is driving us is to help these people

who are in a situation that they say, please help me die and there is

no other option. That is the reason. We are not cost driven, we are not

profit organisation. Insurance companies deny these

claims, saying, we never play a part in decisions made between doctor and

patient. And that such allegations are ridiculous and ill informed.

Although 85% of Dutch people broadly support the current law, advocates

of euthanasia want to relax legislation even further to allow

anyone over the age of 75 to choose death when they feel they have had

enough of life. These proposals have horrified the Netherlands's small

but lyrically powerful Christian lobby will stop debate continues.

For many thousands of people across the Netherlands, how it ends will

truly be a matter of life or death. In other news, the size of the

gender pay gap in the movie industry has been led by Forbes. It estimates

the top ten actors earn $480 million last year, three times more than

their female counterparts who took home $172 million. . That is it from

us. You can get in touch with me on Twitter.

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