Browse content similar to 02/07/2014. Check below for episodes and series from the same categories and more!
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Councils, the Natural Resources Minister and the future of tourism, | 0:00:02 | 0:00:05 | |
plenty to discuss tonight on Y Sgwrs. | 0:00:05 | 0:00:07 | |
Yes, welcome. Vaughan and I are joined this | 0:00:17 | 0:00:19 | |
evening by Cardiff Labour Councillor Huw Thomas, Dr Marlene Davies, | 0:00:19 | 0:00:27 | |
an expert on local government, and the Plaid Cymru AM Simon Thomas. | 0:00:27 | 0:00:32 | |
A significant number of jobs could be lost at councils across Wales, | 0:00:32 | 0:00:37 | |
according to the chief executive of the WLGA. | 0:00:37 | 0:00:40 | |
Steve Thomas warned that the councils' financial situation is | 0:00:40 | 0:00:45 | |
worsening and they face cuts similar to those already seen in England. | 0:00:45 | 0:00:49 | |
He added that authorities here are less willing to cooperate | 0:00:49 | 0:00:53 | |
with their neighbours, in case | 0:00:53 | 0:00:56 | |
they are then forced by the Welsh Government to merge. | 0:00:56 | 0:01:01 | |
Well, following the comparisons with England, our correspondent, Janet | 0:01:01 | 0:01:06 | |
Ebenezer has been to London to find out more about a pioneering scheme. | 0:01:06 | 0:01:10 | |
There is no doubt that the situation for Welsh councils is worsening. | 0:01:12 | 0:01:17 | |
Last week, the Local Government Minister said that councils must | 0:01:17 | 0:01:21 | |
prepare for a difficult period of cutbacks, | 0:01:21 | 0:01:25 | |
which could vary from 1.5% and 4.5%. | 0:01:25 | 0:01:29 | |
This week, the Welsh Local Government Association warned | 0:01:29 | 0:01:33 | |
there would be redundancies if there are further budget cuts. | 0:01:33 | 0:01:38 | |
The term English-style cuts has been used to describe the cuts. | 0:01:38 | 0:01:44 | |
Let's take a look at the situation across the border. | 0:01:44 | 0:01:48 | |
All English councils have had to face budget cuts. | 0:01:48 | 0:01:53 | |
Parts of the north of England has witnessed cuts of up | 0:01:53 | 0:01:58 | |
to 27% to their budgets during the past four years. | 0:01:58 | 0:02:02 | |
I've travelled to an area where three councils are cooperating | 0:02:04 | 0:02:08 | |
to save money. | 0:02:08 | 0:02:10 | |
Since 2010, Hammersmith & Fulham, Westminster | 0:02:10 | 0:02:14 | |
and Kensington & Chelsea share children's services, | 0:02:14 | 0:02:18 | |
libraries and adult social care, to name but a few. | 0:02:18 | 0:02:23 | |
And two of them even share a chief executive. | 0:02:23 | 0:02:27 | |
Wyn Morgan has lived in Hammersmith for seven years and raised a family. | 0:02:27 | 0:02:32 | |
I am a governor at the local school | 0:02:32 | 0:02:35 | |
and everything comes from the three councils. | 0:02:35 | 0:02:38 | |
In the past, each council would have someone in charge of education, | 0:02:38 | 0:02:42 | |
each earning around £150,000 each. | 0:02:42 | 0:02:44 | |
But now it is one person running the whole thing, | 0:02:44 | 0:02:48 | |
so they have saved £300,000 just by getting rid of two people. | 0:02:48 | 0:02:52 | |
-Do you think more councils should do this? -Yes, certainly. | 0:02:52 | 0:02:55 | |
I think of the example of Birmingham - a city of one million people | 0:02:55 | 0:03:00 | |
and they have one chief executive and he earns around £180,000. | 0:03:00 | 0:03:05 | |
In London, you have around 40 councils | 0:03:05 | 0:03:08 | |
and the heads all earn around he same amount for running | 0:03:08 | 0:03:10 | |
a council with maybe a population of 250,000. | 0:03:10 | 0:03:14 | |
But since the councils began working together in London, | 0:03:14 | 0:03:18 | |
at least 200 jobs have gone. | 0:03:18 | 0:03:20 | |
In Wales, there are plans to merge councils, so what does | 0:03:21 | 0:03:24 | |
one of the members of Westminster council cabinet think about that? | 0:03:24 | 0:03:29 | |
We think that shared services is a much better solution. | 0:03:29 | 0:03:32 | |
In terms of democracy, | 0:03:32 | 0:03:33 | |
you want a local council to be looking after local residents | 0:03:33 | 0:03:36 | |
and therefore, you can reduce costs by sharing services. | 0:03:36 | 0:03:39 | |
I don't think that we would ever want to merge the councils. | 0:03:39 | 0:03:42 | |
We have a very different attitude to many sort of things, | 0:03:42 | 0:03:45 | |
-and so it should be. -Of course, | 0:03:45 | 0:03:47 | |
it's hard to compare a prosperous area such as Hammersmith with | 0:03:47 | 0:03:51 | |
areas across Wales, | 0:03:51 | 0:03:52 | |
but in sharing public services and a chief executive, | 0:03:52 | 0:03:56 | |
the three councils in London have made significant savings. | 0:03:56 | 0:04:01 | |
They've not gone as far as merging, | 0:04:01 | 0:04:02 | |
so the plans for Wales do go a step further. | 0:04:02 | 0:04:07 | |
But as regards the process of change - | 0:04:08 | 0:04:10 | |
that journey is only just beginning. | 0:04:10 | 0:04:12 | |
Janet Ebenezer on the train. | 0:04:18 | 0:04:20 | |
Vaughan, how much cooperation is there in Wales right now? | 0:04:20 | 0:04:23 | |
Well, the Welsh Government has been urging councils to | 0:04:23 | 0:04:26 | |
cooperate for years. | 0:04:26 | 0:04:29 | |
And there are some examples of that happening, | 0:04:29 | 0:04:31 | |
but not half as much as the Government would wish to see. | 0:04:31 | 0:04:35 | |
The clearest examples are the consortia now working | 0:04:35 | 0:04:39 | |
on improving education, but in truth it varies from one area to the next. | 0:04:39 | 0:04:45 | |
There is not a wide pattern of cooperation across all councils. | 0:04:45 | 0:04:50 | |
Huw, as regards Cardiff, do you cooperate with any other councils? | 0:04:50 | 0:04:55 | |
Yes, we work closely with the Vale of Glamorgan Council. | 0:04:55 | 0:05:01 | |
There are jobs shared in social services, for example, | 0:05:01 | 0:05:05 | |
between Cardiff and the Vale of Glamorgan. | 0:05:05 | 0:05:07 | |
As Vaughan said, there are patterns of sharing across Wales, | 0:05:07 | 0:05:11 | |
but I think there is a need for more of that. | 0:05:11 | 0:05:14 | |
I think there is a consensus on that. | 0:05:14 | 0:05:16 | |
Are you seeing savings already? | 0:05:16 | 0:05:18 | |
You do see savings, but we must also remember that there are some | 0:05:18 | 0:05:21 | |
jobs that you cannot have one person doing. | 0:05:21 | 0:05:24 | |
For example, you can't have someone running a library in Cardiff | 0:05:24 | 0:05:28 | |
who is also running library in Barry. | 0:05:28 | 0:05:31 | |
But it's at senior level that you need the cooperation. | 0:05:31 | 0:05:34 | |
There is still work to be done. That is the problem. | 0:05:34 | 0:05:37 | |
I think it is important not to exaggerate the savings. | 0:05:37 | 0:05:41 | |
Marlene, this makes sense, doesn't it? It works in London. | 0:05:41 | 0:05:46 | |
Three Conservative councils. But could it work in Wales? | 0:05:46 | 0:05:51 | |
Well, the problem that has already been mentioned is the fact | 0:05:51 | 0:05:56 | |
that councils are scared... | 0:05:56 | 0:05:59 | |
You mentioned Cardiff working with the Vale, | 0:05:59 | 0:06:02 | |
but the thing is that may not be the one you would merge with, | 0:06:02 | 0:06:06 | |
if the Assembly decides you need to merge. | 0:06:06 | 0:06:08 | |
Ceredigion working with Pembrokeshire, | 0:06:08 | 0:06:10 | |
maybe they wouldn't be working together when you merge. | 0:06:10 | 0:06:13 | |
That is a problem, so they are wary of starting the process, | 0:06:13 | 0:06:16 | |
if two or three years down the line they are not working together. | 0:06:16 | 0:06:19 | |
But they've had years where there was no threat of reorganisation | 0:06:19 | 0:06:22 | |
-and there has been very little cooperation. -They are worried... | 0:06:22 | 0:06:25 | |
Well, are they willing to cooperate? That is the problem. | 0:06:25 | 0:06:29 | |
And there are a lot of terms - work and pay. | 0:06:29 | 0:06:32 | |
If you all work in the same place and someone is getting more | 0:06:32 | 0:06:36 | |
than someone else, it is going to be a problem. | 0:06:36 | 0:06:40 | |
-Yes, you are an expert and you sound very wary of this. -Well, I am wary. | 0:06:40 | 0:06:45 | |
-I think maybe the answer is to cut the 22 councils... -So, merging? | 0:06:45 | 0:06:49 | |
Merge them now and then you won't have a problem - | 0:06:49 | 0:06:51 | |
they will have to cooperate. | 0:06:51 | 0:06:53 | |
Simon Thomas, the role of the councils... | 0:06:53 | 0:06:55 | |
We know that the Williams Commission wants fewer councils, | 0:06:55 | 0:06:58 | |
but what about their role? | 0:06:58 | 0:07:00 | |
Steve Thomas this week suggesting maybe | 0:07:00 | 0:07:03 | |
they could become commissioning bodies. | 0:07:03 | 0:07:06 | |
Rather than providing services, they would be commissioning services. | 0:07:06 | 0:07:09 | |
Do you see that happening? | 0:07:09 | 0:07:10 | |
Well, I would be disappointed if that happened to local | 0:07:10 | 0:07:13 | |
authorities because I do see them as important in providing services. | 0:07:13 | 0:07:17 | |
We have a national government now responsible for commissioning | 0:07:17 | 0:07:21 | |
and national strategy, in the field of education and so on. | 0:07:21 | 0:07:24 | |
It must be provided by people who are more accountable to local | 0:07:24 | 0:07:28 | |
people, but we need far more radical reform of public services, | 0:07:28 | 0:07:32 | |
not just the local authorities - you have the fire service, | 0:07:32 | 0:07:36 | |
rescue, the police have been devolved, that will | 0:07:36 | 0:07:39 | |
be included, and of course, we are | 0:07:39 | 0:07:41 | |
missing the big picture where you have the main public service, | 0:07:41 | 0:07:44 | |
the NHS, with no democratic level | 0:07:44 | 0:07:46 | |
and no-one has mentioned what will happen with that. | 0:07:46 | 0:07:51 | |
So we need to put it all in the pot, in my opinion, rather these odd | 0:07:51 | 0:07:55 | |
mergers between one or two councils over the next couple of years. | 0:07:55 | 0:08:00 | |
But we have to tackle situations like Merthyr Council, for example. | 0:08:00 | 0:08:05 | |
It existed almost as a personal favour to | 0:08:05 | 0:08:08 | |
Ted Rowlands by David Hunt. It is not even an electoral constituency. | 0:08:08 | 0:08:13 | |
50,000 people, a chief executive and director of education. | 0:08:13 | 0:08:18 | |
It doesn't make sense. We have to tackle those small councils. | 0:08:18 | 0:08:22 | |
Yes, and remember many of them | 0:08:22 | 0:08:25 | |
have been retained through back door deals between Labour and the Tories. | 0:08:25 | 0:08:31 | |
Now we have devolution and a national government, that is | 0:08:31 | 0:08:34 | |
out of the question. | 0:08:34 | 0:08:36 | |
You also have other things developing in Wales, | 0:08:36 | 0:08:39 | |
such as the regional city, Cardiff is one of them, of course. | 0:08:39 | 0:08:42 | |
I am originally from the Valleys, | 0:08:42 | 0:08:44 | |
as you know, and Merthyr has always been | 0:08:44 | 0:08:47 | |
a problem for people in the Cynon Valley, | 0:08:47 | 0:08:49 | |
but I want to see more being done with the Valleys and the city | 0:08:49 | 0:08:52 | |
because there is strong economic development taking place. | 0:08:52 | 0:08:55 | |
We need to share that. | 0:08:55 | 0:08:57 | |
It's clear that the Welsh Government wants to see fewer councils, | 0:08:57 | 0:09:00 | |
but how far does the Labour Party want to go? | 0:09:00 | 0:09:03 | |
Elin Jones of Plaid Cymru, for example, | 0:09:03 | 0:09:06 | |
today suggested one health board for Wales. | 0:09:06 | 0:09:09 | |
Well, that is her opinion. | 0:09:09 | 0:09:11 | |
I think what we need to remember, as was mentioned in the report, | 0:09:11 | 0:09:15 | |
jobs will be lost. | 0:09:15 | 0:09:17 | |
The problem is you have a government n Westminster now that does not | 0:09:17 | 0:09:20 | |
believe in the state, if I can put it like that. | 0:09:20 | 0:09:24 | |
In Wales, I think | 0:09:24 | 0:09:26 | |
you have a different situation where the state, the government, | 0:09:26 | 0:09:30 | |
in Cardiff or locally, is making a difference to people's lives. | 0:09:30 | 0:09:33 | |
Changing that focus will devastate communities across Wales. | 0:09:33 | 0:09:38 | |
But what is difficult... | 0:09:38 | 0:09:40 | |
It would have been far easier to start on this | 0:09:40 | 0:09:44 | |
process during the good times. | 0:09:44 | 0:09:47 | |
There was a lot of money around at the start of the century. | 0:09:47 | 0:09:52 | |
The Welsh Government is approaching the situation a little late. | 0:09:52 | 0:09:56 | |
The thing is the last reorganisation took place in 1996. | 0:09:56 | 0:10:00 | |
We've had the Assembly since then. The Assembly is in place | 0:10:00 | 0:10:04 | |
and you can look at the local councils as parts of it. | 0:10:04 | 0:10:08 | |
It's important that the Assembly and these councils cooperate. | 0:10:08 | 0:10:12 | |
Sometimes they are maybe not cooperating. | 0:10:12 | 0:10:15 | |
It's them and us, some of the time. They don't want to do something | 0:10:15 | 0:10:18 | |
because they are being told what to do. | 0:10:18 | 0:10:21 | |
Even when the same party is in power for both! | 0:10:21 | 0:10:25 | |
How many councils will there be? | 0:10:25 | 0:10:26 | |
Take a look into your crystal ball, Marlene. | 0:10:26 | 0:10:29 | |
-Ten? -Ten, maybe a dozen. | 0:10:29 | 0:10:31 | |
-When do you foresee that happening? -The sooner the better, I would say. | 0:10:31 | 0:10:37 | |
We need to change what is going on. | 0:10:37 | 0:10:39 | |
You are talking about losing jobs, but jobs will be lost regardless. | 0:10:39 | 0:10:43 | |
The councils are running out of money. | 0:10:43 | 0:10:46 | |
I'm aware of that. | 0:10:46 | 0:10:48 | |
But I think it's important the electorate understands | 0:10:48 | 0:10:52 | |
the situation. | 0:10:52 | 0:10:54 | |
I think what is needed more than anything is finality. | 0:10:54 | 0:10:58 | |
Without that, councils cannot go out and recruit. | 0:10:58 | 0:11:01 | |
And that is what Labour has in mind - agree on a plan | 0:11:01 | 0:11:04 | |
for the manifesto in 2016 that will state clearly the set-up in Wales. | 0:11:04 | 0:11:09 | |
-I think that is important. -We must move on. Thank you for now. | 0:11:09 | 0:11:13 | |
Next, it has been a tough time for the Natural Resources Minister. | 0:11:13 | 0:11:17 | |
The opposition parties in the Assembly are furious that | 0:11:17 | 0:11:22 | |
Alun Davies has kept his job in Carwyn Jones' cabinet, | 0:11:22 | 0:11:26 | |
despite a report concluding that he broke the ministerial | 0:11:26 | 0:11:29 | |
code of conduct in writing to Natural Resources Wales, | 0:11:29 | 0:11:32 | |
lobbying for a project to build a racetrack in his constituency. | 0:11:32 | 0:11:36 | |
Once again in the Chamber this afternoon, | 0:11:36 | 0:11:39 | |
the First Minister defended his decision not to sack Alun Davies. | 0:11:39 | 0:11:44 | |
It's important, as the code says, | 0:11:44 | 0:11:49 | |
that ministers are careful as regards how | 0:11:49 | 0:11:54 | |
they present themselves and I think the member for Blaenau Gwent, | 0:11:54 | 0:11:59 | |
as that is what he was in this report, | 0:11:59 | 0:12:01 | |
could have made things far clearer as regards how he was contacting | 0:12:01 | 0:12:08 | |
NRW, but in saying that, in my opinion, he has not gone too far. | 0:12:08 | 0:12:12 | |
First Minister Carwyn Jones. | 0:12:12 | 0:12:15 | |
Simon Thomas, you raised this once again in the Chamber today. | 0:12:15 | 0:12:19 | |
You are clearly furious and you're not going to let it go. | 0:12:19 | 0:12:21 | |
Not at all. Next week, we will raise a debate | 0:12:21 | 0:12:24 | |
and vote in the Assembly regarding this matter. | 0:12:24 | 0:12:27 | |
Not so much on Alun Davies himself, | 0:12:27 | 0:12:28 | |
hut the way the First Minister has administered the ministerial | 0:12:28 | 0:12:32 | |
code, which is supposed to stop this kind of misbehaviour by ministers. | 0:12:32 | 0:12:36 | |
And of course, I'm furious, but I would think Leighton Andrews | 0:12:36 | 0:12:40 | |
is even more furious because he lost his job for maybe less. | 0:12:40 | 0:12:46 | |
He was involved in something in his constituency, but this is | 0:12:46 | 0:12:50 | |
an independent body directly accountable to the minister. | 0:12:50 | 0:12:53 | |
Explain, Vaughan, the difference between the Leighton Andrews | 0:12:53 | 0:12:57 | |
and Alun Davies situations. | 0:12:57 | 0:13:00 | |
Well, Simon's point is correct - that it is part of Alun Davies' | 0:13:00 | 0:13:04 | |
portfolio, but the difference with Leighton Andrews is that he... | 0:13:04 | 0:13:09 | |
Not so much the protest against changes to hospitals, | 0:13:09 | 0:13:13 | |
but he was photographed outside a school where protests | 0:13:13 | 0:13:16 | |
were taking place against closing the school | 0:13:16 | 0:13:19 | |
and that decision could have arrived on his desk, | 0:13:19 | 0:13:21 | |
as the Education Minister, the minister who decides. | 0:13:21 | 0:13:26 | |
But I must say, I was listening to Carwyn Jones today | 0:13:26 | 0:13:29 | |
and the argument was almost theological. | 0:13:29 | 0:13:32 | |
It was the Father, the Son and the Holy Ghost. | 0:13:32 | 0:13:35 | |
That he was writing as a member rather than a minister. | 0:13:35 | 0:13:38 | |
Well, how does a body like Natural Resources Wales forget | 0:13:38 | 0:13:41 | |
the fact that the person is writing to them as an AM, | 0:13:41 | 0:13:45 | |
but is also the minister to who they are accountable? | 0:13:45 | 0:13:49 | |
Especially when he is writing to them as an AM, reminding them | 0:13:49 | 0:13:53 | |
of their remit, for which he is the minister responsible. | 0:13:53 | 0:13:57 | |
-It's very odd. -But Carwyn Jones is not going to back down. | 0:13:57 | 0:14:00 | |
No, I don't see why he should. | 0:14:00 | 0:14:03 | |
Alun Davies has apologised for failing to make it clear | 0:14:03 | 0:14:08 | |
he was acting as an AM and not as a minister. | 0:14:08 | 0:14:12 | |
It's important for us | 0:14:12 | 0:14:14 | |
to remember he is not the minister responsible for planning. | 0:14:14 | 0:14:18 | |
But he has broken the ministerial code of conduct. | 0:14:18 | 0:14:22 | |
And if a Conservative minister at Westminster had done so, | 0:14:22 | 0:14:26 | |
-the Labour Party would... -Maria Miller. | 0:14:26 | 0:14:30 | |
Well... But saying that, | 0:14:30 | 0:14:33 | |
David Cameron was very keen to keep hold of Maria Miller and that is | 0:14:33 | 0:14:37 | |
why, it is the same situation at Westminster and Cardiff Bay... | 0:14:37 | 0:14:42 | |
It is the decision of the Prime Minister or First Minister. | 0:14:42 | 0:14:47 | |
There is a slight difference. | 0:14:47 | 0:14:49 | |
Carwyn Jones, fair play to him, asked for an inquiry, | 0:14:49 | 0:14:53 | |
but he didn't have to do that. | 0:14:53 | 0:14:56 | |
At Westminster and in Scotland, that is a requirement, | 0:14:56 | 0:14:59 | |
to bring in that independent element. | 0:14:59 | 0:15:03 | |
So in one sense... | 0:15:03 | 0:15:05 | |
I remember Rhodri Morgan deciding | 0:15:05 | 0:15:07 | |
whether he himself had broken the ministerial code of conduct. | 0:15:07 | 0:15:11 | |
So there is something isn't quite right about the system in Cardiff. | 0:15:11 | 0:15:17 | |
I think Labour people would maybe agree with that. | 0:15:17 | 0:15:20 | |
I think Carwyn should be praised for asking for an independent decision. | 0:15:20 | 0:15:24 | |
But he doesn't have to. The others do. | 0:15:24 | 0:15:27 | |
Well, that is maybe something that needs to be looked at. | 0:15:27 | 0:15:31 | |
But again, in local government we have the public service | 0:15:31 | 0:15:35 | |
ombudsman and that is not an effective body, to be honest. | 0:15:35 | 0:15:38 | |
Breaches occur and it takes months to go through the process. | 0:15:38 | 0:15:42 | |
Marlene, would you argue that a new code is required? | 0:15:42 | 0:15:45 | |
A more independent element? | 0:15:45 | 0:15:47 | |
Yes, I think it needs to be more independent. | 0:15:47 | 0:15:51 | |
Then you know what you must do. | 0:15:51 | 0:15:53 | |
He has broken the code, so something needs to be done. | 0:15:53 | 0:15:58 | |
I think what surprises people is... | 0:15:58 | 0:16:00 | |
We are holding a debate next week on the independence | 0:16:00 | 0:16:03 | |
required in such a code. | 0:16:03 | 0:16:06 | |
But what is surprising is that someone breaks the code, that is | 0:16:06 | 0:16:09 | |
acknowledged by the First Minister, but there is no penalty whatsoever. | 0:16:09 | 0:16:14 | |
Sacking is not the only option. Vince Cable broke the code... | 0:16:14 | 0:16:17 | |
If this happened within Plaid Cymru, what would happen? | 0:16:17 | 0:16:20 | |
Well, it happened to a Plaid Cymru minister | 0:16:20 | 0:16:22 | |
and he was forced to resign. So it does happen. | 0:16:22 | 0:16:26 | |
Every time it has happened within Plaid Cymru, during the short | 0:16:26 | 0:16:29 | |
time we have been in government, it has been dealt with appropriately. | 0:16:29 | 0:16:33 | |
There has not been a penalty in public, | 0:16:33 | 0:16:35 | |
but we don't know what has been said behind closed doors. | 0:16:35 | 0:16:38 | |
No, but we can guess! | 0:16:38 | 0:16:41 | |
It's clear that Carwyn Jones is not very happy. | 0:16:41 | 0:16:44 | |
I would think he has given him a pretty serious tongue-lashing, | 0:16:44 | 0:16:47 | |
at the very least. | 0:16:47 | 0:16:49 | |
It seems he will survive for the time being, Vaughan, | 0:16:49 | 0:16:52 | |
but will he survive a cabinet reshuffle? | 0:16:52 | 0:16:55 | |
There will certainly be a reshuffle before the next election, | 0:16:55 | 0:16:58 | |
I would suggest this autumn. I have a feeling... | 0:16:58 | 0:17:01 | |
Alun Davies does not have a huge base within the Labour group, | 0:17:01 | 0:17:05 | |
so I think Carwyn Jones will be watching him | 0:17:05 | 0:17:08 | |
-very carefully over the coming weeks... -The Llanelwedd Show? | 0:17:08 | 0:17:15 | |
If there is a slip or if anything goes wrong at the Show, I think | 0:17:15 | 0:17:20 | |
his future would be fragile. | 0:17:20 | 0:17:22 | |
He may not have been punished, but he is on probation. | 0:17:22 | 0:17:26 | |
-We will see. -We will see. Thank you for now. | 0:17:26 | 0:17:29 | |
Well, the sun is shining. | 0:17:29 | 0:17:31 | |
Everyone is reaching for the flip-flops and the sun cream, | 0:17:31 | 0:17:35 | |
but how many people will be visiting Wales over the summer? | 0:17:35 | 0:17:38 | |
Committees at Westminster and in Cardiff discussed tourism this week. | 0:17:38 | 0:17:41 | |
How effective is the body which is meant to sell | 0:17:41 | 0:17:45 | |
Wales to the world, Visit Wales? | 0:17:45 | 0:17:47 | |
Carl Roberts reports. | 0:17:47 | 0:17:49 | |
On days like today, where better than Wales as a holiday destination? | 0:17:53 | 0:17:56 | |
Ian Griffiths is preparing for a busy | 0:17:56 | 0:17:59 | |
and sunny weekend at his campsite near St David's. | 0:17:59 | 0:18:03 | |
The weather helps attract tourists, but there is a feeling that the | 0:18:03 | 0:18:06 | |
welcome offered to visitors does not receive enough worldwide publicity. | 0:18:06 | 0:18:14 | |
It is very important to concentrate on marketing, | 0:18:14 | 0:18:19 | |
especially in emerging economies, Brasil and maybe China and Japan. | 0:18:19 | 0:18:26 | |
In particular with Wales, we have so many new things. | 0:18:26 | 0:18:33 | |
Things like Zipworld in North Wales. | 0:18:33 | 0:18:36 | |
St David's Cathedral is four miles from Ian's campsite. | 0:18:36 | 0:18:40 | |
Tourists flock here in their thousands every year. | 0:18:40 | 0:18:45 | |
In 2006, the tourist board spent £50 million on marketing tourism | 0:18:45 | 0:18:52 | |
here in Wales. But last year, Visit Wales, | 0:18:52 | 0:18:54 | |
the body that succeeded the tourist board, had a budget of £7 million. | 0:18:54 | 0:18:59 | |
During the same period, Visit Scotland spent over £47 million, | 0:18:59 | 0:19:04 | |
Tourism Ireland spent over £36 million. | 0:19:04 | 0:19:09 | |
The fall in the total spent on marketing since 2006 has | 0:19:09 | 0:19:14 | |
corresponded with a fall in the number of overseas visitors. | 0:19:14 | 0:19:17 | |
And that was one of the conclusions at Westminster yesterday, | 0:19:17 | 0:19:20 | |
as the Welsh Affairs Select Committee questioned | 0:19:20 | 0:19:24 | |
representatives from Visit Britain as part of their inquiry | 0:19:24 | 0:19:27 | |
into how Wales is represented and promoted overseas. | 0:19:27 | 0:19:30 | |
My understanding is that the Government | 0:19:30 | 0:19:32 | |
and the minister decided to order Visit Wales not to give evidence. | 0:19:32 | 0:19:36 | |
The question arises - why? | 0:19:36 | 0:19:38 | |
If they are not confident about the work they are doing, questions | 0:19:38 | 0:19:41 | |
must be asked as to whether they're trying to hide something. | 0:19:41 | 0:19:43 | |
My feeling is that the performance of Visit Wales is | 0:19:43 | 0:19:46 | |
so disappointing, the Welsh Government | 0:19:46 | 0:19:48 | |
and the body are too afraid to put forward evidence. | 0:19:48 | 0:19:50 | |
A spokesperson on behalf of the Welsh Government said that | 0:19:50 | 0:19:54 | |
Visit Wales provided written evidence to the committee. | 0:19:54 | 0:19:58 | |
A year ago, the Welsh Government launched its tourism strategy, | 0:19:58 | 0:20:03 | |
targeting visitors from Ireland, the US and Germany. | 0:20:03 | 0:20:06 | |
The Welsh Government claims that strategy has already borne fruit. | 0:20:06 | 0:20:11 | |
The latest figures show that there has been | 0:20:11 | 0:20:14 | |
an increase in the number of visitors from overseas last year. | 0:20:14 | 0:20:18 | |
That follows a new Visit Wales marketing strategy. | 0:20:18 | 0:20:22 | |
The strategy included this advert. | 0:20:22 | 0:20:25 | |
Cerys Matthews's version of a traditional Welsh tune was | 0:20:25 | 0:20:29 | |
used on the advert. | 0:20:29 | 0:20:31 | |
The message - there's nowhere quite like Wales. | 0:20:31 | 0:20:34 | |
Quite right. Vaughan, a little history to begin with. | 0:20:42 | 0:20:46 | |
It is Visit Wales now, | 0:20:46 | 0:20:49 | |
but the previous tourist board was more independent. | 0:20:49 | 0:20:52 | |
The tourist board was one of Wales' oldest Quangos, | 0:20:52 | 0:20:57 | |
stretching back to the 1960s, | 0:20:57 | 0:21:01 | |
but it is important to remember that up until the 1980s, | 0:21:01 | 0:21:05 | |
it had just one purpose - to market Wales within Great Britain. | 0:21:05 | 0:21:08 | |
In the 1980s, a private measure gave the board the right to market | 0:21:08 | 0:21:14 | |
Wales overseas, but part of that responsibility remains with | 0:21:14 | 0:21:19 | |
the British Tourism Authority. | 0:21:19 | 0:21:21 | |
The truth is that with the income and budget Visit Wales has, with the | 0:21:21 | 0:21:26 | |
exception of the odd overseas market - Ireland and Holland, | 0:21:26 | 0:21:30 | |
traditionally - most of the marketing in the big | 0:21:30 | 0:21:33 | |
countries such, such as the US, Brasil | 0:21:33 | 0:21:36 | |
and China were mentioned in the report, | 0:21:36 | 0:21:39 | |
that must really be done by the British body, | 0:21:39 | 0:21:42 | |
as it is so expensive to market and advertise there. | 0:21:42 | 0:21:46 | |
Simon Thomas, is Visit Wales succeeding? | 0:21:46 | 0:21:48 | |
Well, they are not failing. That is true. | 0:21:48 | 0:21:52 | |
But we need to raise our game, there is no doubt about that. | 0:21:52 | 0:21:55 | |
The problem with going through Visit Britain | 0:21:55 | 0:21:59 | |
and so on is that London is such a huge tourist attraction. | 0:21:59 | 0:22:03 | |
People may go to Edinburgh, but they do not head west, | 0:22:03 | 0:22:06 | |
and certainly not further west than Cardiff. | 0:22:06 | 0:22:09 | |
So, there continues to be a huge job in marketing Wales. | 0:22:09 | 0:22:12 | |
Not just internationally, but also within Britain. | 0:22:12 | 0:22:15 | |
I think we are continuing to fail with that too. | 0:22:15 | 0:22:19 | |
As someone who lives in Aberystwyth, I would like to see... | 0:22:19 | 0:22:22 | |
I am aware how quiet Aberystwyth is once the students leave. | 0:22:22 | 0:22:26 | |
We are looking for the tourists now, but it all depends so much on | 0:22:26 | 0:22:29 | |
the weather rather than attractions and that is a problem in Wales. | 0:22:29 | 0:22:34 | |
Huw, is the brand right, the way that we sell Wales overseas? | 0:22:34 | 0:22:38 | |
I think it is, to be honest. | 0:22:38 | 0:22:40 | |
I'm no marketing expert, but as the film showed, I think | 0:22:40 | 0:22:43 | |
we have so much to offer in Wales. | 0:22:43 | 0:22:46 | |
I think that Visit Wales do a good job, to be honest. | 0:22:46 | 0:22:50 | |
If you look at the tourism figures, | 0:22:50 | 0:22:52 | |
they have increased year on year, as regards spending, since 2005. | 0:22:52 | 0:22:56 | |
But Visit Britain is the weakness. | 0:22:56 | 0:22:59 | |
Visit Britain gave evidence at Westminster this week. | 0:22:59 | 0:23:05 | |
They said, "We are dong the work, not Visit Wales." | 0:23:05 | 0:23:08 | |
I would disagree with that, to be honest. | 0:23:08 | 0:23:11 | |
Visit Wales targets the English market and does well. | 0:23:11 | 0:23:16 | |
As Simon said, Visit Britain is targeting London | 0:23:16 | 0:23:20 | |
for the figures and is not pushing people out towards the outskirts. | 0:23:20 | 0:23:23 | |
But until the money is there, Marlene, Wales is spending | 0:23:23 | 0:23:27 | |
so much less than Scotland, will things change? | 0:23:27 | 0:23:29 | |
You have to look at the fact - how do you enter Wales? | 0:23:29 | 0:23:32 | |
On the Severn Bridge. What happens on weekends? There are huge queues. | 0:23:32 | 0:23:37 | |
-How else do you arrive? Flying? -Don't forget North Wales. | 0:23:37 | 0:23:40 | |
Maybe the A55 is better than the M4. | 0:23:40 | 0:23:43 | |
But flying into Wales - we need to improve that too. | 0:23:43 | 0:23:47 | |
You want tourists to come here, to return, or to recommend Wales, | 0:23:47 | 0:23:51 | |
not say they had a disaster because they couldn't land in Cardiff. | 0:23:51 | 0:23:55 | |
And I'm sure that is exactly why Carwyn Jones took | 0:23:55 | 0:23:58 | |
Cardiff Airport into public ownership. | 0:23:58 | 0:24:02 | |
That works. | 0:24:02 | 0:24:03 | |
All I will say is if the attractions are good enough and unique | 0:24:03 | 0:24:08 | |
enough, they will have the publicity without spending a penny. | 0:24:08 | 0:24:14 | |
If you look at the Snowdonia railway, for example... | 0:24:14 | 0:24:18 | |
It does not really need marketing | 0:24:18 | 0:24:20 | |
because they make their own publicity. | 0:24:20 | 0:24:24 | |
And so, maybe more imagination is needed, | 0:24:24 | 0:24:26 | |
as regards what we are offering, | 0:24:26 | 0:24:28 | |
rather than marketing something similar to what is | 0:24:28 | 0:24:31 | |
available in Cornwall or Scotland. | 0:24:31 | 0:24:33 | |
Yes, everyone stay in Wales for their holidays. | 0:24:33 | 0:24:37 | |
Thank you for joining us. And that's all for tonight. | 0:24:37 | 0:24:40 | |
There is no programme next week. | 0:24:40 | 0:24:42 | |
Vaughan and I will return in a fortnight with the final | 0:24:42 | 0:24:44 | |
programme of the political term. | 0:24:44 | 0:24:46 | |
Until then, thank you for joining us. Good night. | 0:24:46 | 0:24:49 |