The Final & You're Hired The Apprentice

Good evening and welcome to the final of The Apprentice 2015.

12 weeks ago, 18 candidates entered the boardroom,

hoping to win Lord Sugar's £250,000 investment.

Now, only Vana and Joseph remain and one of them

is about to become Lord Sugar's new business partner.

In the next hour, we'll find out which of them that is

and then straight afterwards both candidates will join us

here on You're Hired, where we'll be talking to them

and looking back at this year's series, along with our panel

and the other candidates and, of course, Lord Sugar himself.

All of that later.

First, let's sit back and enjoy the final of The Apprentice.

£250,000.

It's an acorn which we want grown into a great oak tree.

Lord Sugar's on the hunt for a brand-new business partner.

If you think this process is tough,

it's just got a whole lot tougher.

Over the next 12 weeks,

you are out of your comfort zone.

Ready to fight for his funding,

18 aspiring entrepreneurs.

Supply and demand - that's what this is about.

I'm demanding the answers,

you better bloody well supply them.

On the table, a quarter-million-pound investment

and a 50-50 partnership with Britain's toughest backer.

You haven't used any of your skills, any of your knowledge.

Mistake on that, mistake on this.

Straight in the bin.

-Rich, come on!

-Let's go, mate.

It's a deal worth battling for.

I sold the most yesterday.

-You did yesterday, but this morning you didn't.

-Whatever. Whatever.

18 candidates...

-Hang on. Ooh.

-Common sense prevails.

We're going to be explosive.

..12 testing weeks...

-I really don't know what to do.

-I messed up a bit, didn't I?

CHARLEINE SQUEALS

..one life-changing opportunity.

You're fired. You're fired.

This is a bad call on strategy.

You're fired.

-I'm going to win, I'm going to win.

-You so want to win.

Previously on The Apprentice...

Today, you are going to present your business plans.

It's going to be a long day.

For the final five...

I just want the world and everything in it.

No matter what. I'm not going to stop.

Believe me, I believe you.

..the ultimate grilling.

I think you're the type of guy that feels you can write

a lot of bullshit and no-one will see the truth underneath.

I've thrown it away. I want my mum.

In the boardroom...

Joseph, you've got to show me a path as to how this can get big.

..the inquisition continued.

Vana, I ain't worried.

£250,000 is like a spit in the ocean.

For Charleine, some parting advice.

Why don't you just carry on in Plymouth? You're known there,

you developed your business there.

With regret, Charleine, you're fired.

Gary's business...

A virtual party is when you can actually beam people in.

-It's like virtual meetings.

-Skype, isn't it?

..baffled.

Don't get it. You're fired.

And thoroughbred Richard...

You've done extremely well.

You were in the winning team eight times.

..fell at the final hurdle.

I'm not going into business with anybody that's got some other

deal on the side, so, Richard...

He became...

You're fired.

..this 16th casualty of the boardroom.

Very well done, the pair of you. You're in the final.

Now, just two remain...

-Well done, Vana.

-Great job.

-So happy.

..to fight it out to become Lord Sugar's business partner.

7am.

PHONE RINGS

-Hello?

-'Good morning.

'Lord Sugar would like you to meet him at City Hall.

'The cars will be with you in 20 minutes.'

For the finalists...

-We've to be at City Hall in 20 minutes. Ready?

-I'm getting up.

-OK.

..it's head-to-head.

Vana's a very credible candidate,

but I'm going to try my best and I'm here to win.

We are not here for the same reasons.

I'm here because I want to create an impact on the world.

He's here because he wants to become a billionaire.

On the banks of the Thames...

..City Hall.

London's political powerhouse

and location for Lord Sugar's final showdown.

Good morning.

JOSEPH AND VANA: Good morning, Lord Sugar.

Only one of you can receive my £250,000 investment,

so this is your last opportunity to convince me it should be you.

And for your final task I want you to launch your businesses.

You need to research your market and produce a digital billboard

and promotional video.

And in a few days' time,

you'll be back here presenting to 200 industry specialists.

Well, there's a lot to do, so I've arranged some help.

Vana, heads or tails?

Heads.

Tails.

Joseph, choose your first assistant.

Erm, I'm going to go with Gary, please.

I'm going to go with Richard.

Brett, please.

Charleine.

Elle, please.

Ruth, please.

Mergim, please.

Natalie.

I wanted you anyway.

-VANA LAUGHS

-Promise.

Now, Vana, you really need to prove to me that there is

a market out there for your dating business

and that my £250,000 won't be quickly swallowed up.

And, Joseph, you have a small-time plumbing business at the moment.

You're going to have to explain how you're going to grow that to

make it into a substantial company.

So I look forward to seeing you all in a couple of days' time.

Off you go.

Two days to prove plans can become profitable partnerships.

Great to see you again, boys.

Congratulations.

Really pleased to be on Vana's team.

She's very switched on, very well-educated person.

-She'll know what she'll want to do.

-We are just vessels of Vana.

First for both finalists, put the plans to their troops.

Essentially it's an online dating app.

It's about playing games in order

to figure out who you should be matched with.

The types of games will be like brainteasers, psychometric tests,

we want to figure out if you're empathetic, if you're a risk taker,

all those things, but we want to figure them out without asking you.

There is a scientific algorithm matching you with a person,

based on who you are. It's not just some random algorithm.

The way we do it is with this Oxford PhD. He's going to be

the brains behind it, so it's something that makes sense

because he actually has a PhD in desire.

Gaming meets dating.

This is a novel, but complicated concept,

but Richard is a self-proclaimed marketing expert

so maybe he can communicate it in her branding.

I'll just table one idea that I've sketched out

here in terms of the billboard.

You could have just two people on their phones.

Coming up on the phones could be things like

"extrovert", "determined", "risk taker".

I know I've chosen a really good team.

I need someone on board who can help pitch, brand and market,

and that's Richard's expertise.

I might not like him as a person, but I like him in business.

I could take your concept and make sure that billboard holds up

to what your concept is.

I like that idea.

Across the hall...

Guys, great to see you again.

..a warm reunion.

My existing business is a plumbing, heating and maintenance business.

What our aim is to do is to expand the business,

moving into renewable technologies like the solar panels.

So you start with an initial investment,

have the system installed and then you get free hot water.

I want to make sure I'm on the same level as you.

I pretty much understand everything

you mentioned apart from the renewable technologies.

Joseph picked returning candidates based on how much he liked them,

not based on how much they could help him.

See the tag line I've come up with is "creating a sweeter future",

obviously cos you've got the play with the Lord Sugar element.

'And there's no inspiration'

and I think he'll be kicking himself that he didn't pick people with

a much more creative and marketing background than the people here.

You need to start thinking about image

and that's what we need you to be able to say, what your vision is.

Yeah.

10:30.

Half of each team heads off to research their market

and create a digital billboard.

I really like the idea that the game that you play starts to

influence the person that you're going to be introduced to.

You always think,

"Why would I be attractive to the opposite sex and then..."

-Aw. You're OK, Richard.

-Didn't ever have any problems in my day.

Back at base...

-The words "play" and "date" have to be in the name.

-OK.

So that's why I'm thinking Date Play.

..name sorted for Vana.

Actually, can you just make the word "play" in the fuchsia?

Next, putting love into the logo.

-You don't want to be too feminine, as well.

-The pink is not pink.

-It's like pinkish-reddish.

-Do you want any aspect of it to look fun?

I don't really want too much fun.

On the other team...

How about the name My Plumber?

The protege.

..aiming for a bold new brand-name...

What about something like The Plumbing Co?

-..Joseph, Gary and Mergim.

-Do you want to write this up on there?

Enerplutuer. E-N-E-R-P-L-U-T-U-E-R.

Basically, the way I've come up with it is put

"future", "plumbing" and "energy", and just mixed the words up.

So, I just thought of one, guys. PrimeTime Plumbers. PTP.

-Rolls off the tongue.

-PrimeTime Plumbers. Hm?

Right.

For Vana's digital billboard creatives...

I'm thinking having a girl,

sat there lonely at home sort of thing, glass of wine, do you know?

Then you've got the lonely old man, you know, as Richard would be,

and then you down on one knee

and then it shows how they've taken this lonely moment together?

Working with Charleine, it's depressing at times,

and it's funny at times, but what we're doing is presenting

the dream of what this could be and I think we'll be able to do that.

So I'm still thinking boy and girl back-to-back,

playing on a phone, and those words come out through the phone -

"determined", "go-getter", whatever, and the girl's got the same thing,

she's like, "Yeah, I'm a determined go-getter," etc,

-and then they come together into a heart.

-OK, that works.

Back working with Richard, you know what Richard's like.

It's kind of Richard's way.

But it's something that I never really got on board with.

We need to get it from one place, same height, same everything.

-Do you do photography?

-Honestly, I do this all the time.

You could do maybe like a... like a...like a...

-You tell me, then.

-I'm only joking.

Why don't you do it first and then I'll follow you, then?

Then we'll get the same looks, then?

'It's definitely going to take

'all my acting ability to make out that we're in love.'

Yeah, tell you what, walk over there.

Then just relax and then just start...

A few weeks ago, I could have throttled him,

and there he is, down on one knee to me.

Mid-afternoon.

Putting Joseph's renewable plan to market leaders British Gas...

We've got a few questions that

we want to run through with you if that's OK.

..Brett and Elle.

Joseph is really interested in growing renewable technology

so really one of the main questions we have for you is where you

-see that going.

-It's not that big in the UK yet.

It's a significant capital investment to put solar

panels on your roof.

He's just trying to latch on to the fact we are all getting green.

This is not a market that will be mass-market in the next five years.

-Hi, it's Elle speaking.

-Hi, Elle, how are you doing?

A couple of key things. With the renewable technology,

it's not something that's taking off in the next five years or so.

She said a lot of her customers,

they're a bit kind of nervous about going into it yet.

It's that initial cost and generally it is quite a large amount.

'It's not... You know...'

All right, then, bye. Speak to you soon. Bye. Bye.

I have my vision and I know what I wanted

and it's hard to now think of something else that'll work.

Renewable technology is 15 years away, but he seems to be

putting this at the forefront of his campaign and that's a real risk

because most people don't even know what it is, let alone how to get it.

I do think that there is a big market for renewable

energy that is something that is coming in.

I can't see anything else working.

-For Date Play...

-Welcome.

-Thank you.

..a chance to pick up pointers...

We're looking to launch a dating app paired through gaming.

..from online giant eHarmony.

The lady that's actually putting this together,

she's a very intelligent person.

The games aren't just going to be

like your tacky sort of cheesy games.

It'll be like a lot of in-depth and brain and science

and everything behind it.

You're probably going to have to demonstrate your unique

selling points to drive awareness of the brand

because it is such a crowded market.

You know, what kind of marketing do you want to put behind it?

We're creating a digital billboard and we are also creating a TV

advert, so what key messages do you think we need to get across?

Strong imagery is important, and make sure that your brand

feels really fresh and modern and not cheesy.

I think cheesy has been done in this industry.

We ourselves and others have learned the lessons from that.

-Look forward to putting this into action.

-Good luck.

-Thank you.

-Great.

-Hello?

-Hello, how are you doing?

-The super sub team.

-We thought we'd give you some feedback.

'What I took out of it as being the most important bits for you

'is the brand is really important.'

Like, get rid of the cheesy boy and girl staring into each other's eyes.

-OK.

-No cheese.

-I don't agree with that, but OK.

'I like the continuity between the ad and the billboard.

'You and Charleine will be in both.'

I think that's important and I think we're telling a clear story.

-Thank you.

-All right, cheers, bye.

Telling us not to do male and females.

It's like, OK, we've got this new age, like... It's dating!

We're going to have the company name across the top with

a naked flame with our still going in behind.

Applying Joseph's renewable approach to PrimeTime's digital billboard...

The solar energy represents renewable sources.

..Brett and Elle...

-Then some biomass energies. Is that all right?

-Yeah.

-Fantastic.

I think for Joseph at the moment, it he's not necessarily 100%

clear how he wants to portray his business idea.

Let's take a couple of pictures of the flame to pick the best one,

cos sometimes flames obviously move naturally.

I've tried to incorporate some sort of fun with it,

make it a little bit more snazzy.

We've tried to make the best out of a potentially bad situation.

I think you might have to go further away.

But then I've got your hand on it.

-For God's sake.

-Don't put your fingers over the end.

I tried to flick it again so it was ready.

In east London...

I do actually think it's a good logo. What do you think?

-Yeah.

-It's eye-catching, I think.

..PrimeTime Plumbers finally has a logo.

The whole point of this is to be innovative

and stand out from the competition.

-I think it gives an elegant side to it, as well.

-Yeah, I'm happy.

-KARREN:

-Joseph needs to understand how he takes his small business

and grows it into a nationwide business.

But instead he's focusing on the logo.

It's not very modern.

He just ought to really think about what is his USP,

what makes him unique and why is he the service you should go to?

With logos signed off...

-I think it looks good.

-Yeah?

-Yeah.

..time for finishing touches...

We've got two miserable-looking people with our company name on it.

That picture needs some words.

..for Date Play.

That needs to flash in a box with a black and pink border.

Stop flashing in boxes with black and pink borders.

-Can you make it sparkle?

-Ruth, stop sparkles.

On the other team...

This is going to represent his company...

..the big reveal of PrimeTime Plumbers.

-ELLE:

-It's not what I was expecting.

I think he's missed a trick with the colour element.

It's not what I thought of.

HE SCOFFS

HE SNORTS

If that's took three men three hours,

that's effectively nine man-hours to produce something like that.

It's not the way I'd portray my brand-new business to have looked.

If he's happy with it and he likes it, what more can we do?

-RICHARD:

-Yes. Bravo, guys.

-RUTH:

-Hopefully, we've kept it classy.

We don't want cheesy. So, you know, I think we've ticked all the boxes.

-Happy?

-Yeah.

-Happy?

-Happy!

-Yeah.

-Well done.

-Well done, well done, Ruthy baby.

I just don't think it stands out enough.

The billboard won't be

the be all and end all of whether or not he wins.

We can only deal with what we had

and we tried to make the best out of a bad situation.

I just think it all looks a bit shit...

in the nicest way possible.

Oh, God.

8am.

We have our storyboard here for the video promo to see

if you guys have any feedback.

Today, the teams must film promos for their fledgling businesses.

OK, so, here we have Charleine playing on her phone.

Taking charge of her video, Vana.

Then we have Richard playing on his phone in a different shot,

then we have jugglers and a light show.

So it'll be like a metaphor for what's going on behind the scenes.

I want to be there during the filming

because I think the real challenge will be getting across the main

ideas, so I want to make sure that I'm there as well in order to

have all the tools I need to give a good presentation tomorrow.

Date Play, the only dating app using scientifically

-formulated games to help match you.

-Nice, like it.

Elle, I hope you don't mind and, Brett, I hope you don't mind,

but I want to use you as actors in the video.

Oh, Christ, here we go.

On the other team, Joseph gets to grips with his promo.

So, Brett, we've got you the boiler suit and the tool bag.

-So then you come in.

-Ta-da.

Wow, that was fast. PrimeTime Plumbers.

So, Mergim's going to be the overseer.

Everything that is coming out, basically.

The fact that Joseph's giving Mergim

the role of overseeing the promo today is a little bit concerning.

Just make sure the message comes across,

that's the key to the advert.

Stand there as a viewer and make sure that everything is clear.

I know from experience what can happen when you give

Mergim any responsibility, so we'll have to see how that pans out.

Ruth and Natalie are going to be going to the app developers.

Tasked with finalising Vana's figures...

What's important is proving that this money will go further

than Lord Sugar thinks it will go.

..Natalie and Ruth.

-So I want Lord Sugar to see...

-Yes.

-..this is totally possible with the money.

And you need to know what you'll be spending out afterwards.

Yeah. And what I also know.

What's really important today is that WE show and prove to Lord Sugar

that his investment is not going to be wasted.

That's what's really important to get from this group this morning.

And by gorra - they're going to give us it.

-RICHARD:

-After you, ladies...

9:30am.

I'm kind of freaking out.

You guys need to ask the right questions.

I want you to run this, cos Ruth can be a little wordy.

You need to ask about...if it's feasible, how long it will take.

But the most important questions are going to be around costings.

So around the cost of developing the app.

Now I've just got images of me just kind of going, "Oh, no...

"my pipes have burst," then Brett running in going, "Oh, hang on, let me grab a tool..."

I've been stitched up here!

Central London.

Wouldn't I shout, "Mergim, the fire's not working..."?

-You'd be like - "Oh. PrimeTime Plumbers."

-Yeah.

Running up for record...

Location for PrimeTime Plumbers: The Movie.

I'm off to run a bath.

Mergim, the fire's not working.

-STIFFLY:

-Neither is the bath!

HE LAUGHS

-Cut(!)

-Mergim, no!

-BRETT MIMICS HIM

-"Neither is the bath!"

What are you doing?!

Action...

Well - what are we going to do about it? I'm freezing.

I'll get hold of PrimeTime Plumbers,

-on the...

-HE CRACKS UP

That was perfect!

-Guys, honestly...

-Brett, what can we do? Cos I'm trying.

How can you not laugh at that face? Look at it.

-It's starting to look like a 1970s porno.

-Action...

Well - what are we going to do about it?

What are you laughing for?!

Ohhh...!

Representing the inner workings of Vana's dating app...

-You guys are amazing.

-..a group of jugglers.

It's representative of them passing data,

with them juggling

-and passing the lights to each other. I think it's a good metaphor.

-Definitely, definitely.

It is a hard sell. This whole thing is asking people mentally

to make a leap from real people on phones

to some sort of weird,

surreal app world,

so we have juggling, dancing...

And MAYBE that's enough, but it's a big ask.

-HE CROONS:

-# This is the night... #

Rekindling the romance...

-# ..and they call it... #

-..Richard and Charleine.

Guys, no. Seriously.

You look like a freak.

OK, no rose.

I can't believe I've found my ideal match...

Right, too forced. Try again.

Vana, Richard and Charleine have had a whale of a time today

creating the video...

-RICHARD:

-It's really good to get to know you like this.

Richard... Your wedding ring.

'The fact is, though, that Vana's head should really be thinking

'about what could persuade Lord Sugar she can create'

a website, an app, and everything that goes with it,

and, most importantly, create a profit out of this business.

-You made it happen.

-The sparks were flying!

-The sparks were flying.

-Yeah.

Holborn.

-NATALIE:

-Hello...

-MAN:

-Hi there.

-RUTH:

-Hello, there, hi.

Sent to meet app developers for Vana's vital figures...

People will play games, and they'll be matched scientifically by what they do on the games.

..Ruth and Natalie.

How much would it generally cost for that app to be developed?

The starting price would be, say, £30,000 to £40,000.

The important thing to think about an app is it's never finished -

some of the leading apps,

you know, you're talking hundreds and hundreds of thousands of pounds.

-That'll probably soak up your initial investment.

-The sky is the limit.

In terms of return on investment for your client,

what sort of figures are being bandied about in THEIR minds?

It will be a long time before you get to a sort of a critical mass

where you can actually start to monetise it.

You're walking into such a crowded marketplace,

and none of this happens overnight

and I think your investor needs to understand that

it's about playing the long game,

and creating a brand more than anything else.

-NATALIE:

-'Hello.'

Hi, yes. How are you guys?

Some of them did say that it is possible to create an app for 30 to 40 grand.

'One person did say that he thought you would get through the whole investment in a few months.'

'So he was including marketing in that budget, correct?'

No, he was... We asked them specifically how much would it cost

'to just develop the app. Wasn't about marketing.'

-Yeah. Can I just clarify...

-No.

'The guy said that was to launch an app.'

-Vana...

-Let me just check.

-..my opinion was that it was just for

'app development. I'm pretty certain that was the case.'

-All right. OK.

-Bye, Vana, good luck.

They are confused between them of what the developers actually said,

-which I'm not surprised about - I mean, it's Ruth and Natalie...

-CHARLEINE:

-Yeah. Scatterbrained.

The fact that Ruth and Natalie

weren't able to even

be on the same page about feedback is pretty shocking.

This is cut-throat, this is competitive,

and there isn't room for these types of errors.

Late morning.

Lord Sugar's made it very, very clear that he needs me to show him

this is big enough for him to invest in.

To help PrimeTime hit the big time,

for Joseph, a meeting with company bigwigs.

So, thank you very much for your time this morning.

His aim - find out what it takes to serve commercial clients.

I currently run my own business,

I've been in the plumbing and heating industry for around ten years,

and we do all different types of domestic work.

The reason I am here today is to find out

how I'm going to enter into a slightly bigger,

more corporate market.

-Does anybody use renewable technologies in their business at the moment?

-Yes.

It's a very crowded market,

which has suffered from the unpredictability of government policy around renewables.

I'm more interested in smart technology.

If I've got a water pump that has four pumps and one's breaking down,

I want to know - I'm not on site.

I've never heard of anything like that, to be honest,

so that is a nice thing to look into.

What is the one unique thing

that you're going to provide that'll make us notice you?

Service is the main thing. The companies that I've dealt with in the past,

I made sure I was there straightaway,

the job was outstanding, the price very competitive...

What you do have is a very personable personality

and I think that that's probably going to carry you quite far.

I think that that's what you need to hone, if anything, a little more.

Joseph made the wrong decision yesterday -

he spent all day faffing around with the logo.

'But thankfully today he's come here, he's gleaned so much information...'

Growth is the key to getting the investment, and he focused today on that.

For Joseph, a last-minute change of direction.

-'Hi, Elle, how you doing?'

-Yeah, good. You?

'Is there any way that you could incorporate'

a smart technology scene into that filming?

-BRETT:

-'Not really. Erm...'

-'Hang on, hang on, hang on, hang on, we can...'

Maybe Mergim could literally look at his phone, go,

-"I'll book it on the app."

-BRETT:

-Yeah, I know what you mean.

-No, that's fine.

-No worries, we can do that, that's no problem.

-'Cheers, then.'

Next, a plan to turn praise

into tools for tomorrow's pitch.

I'm going to ask everybody

to do a quick soundbite, something like,

"Listening to PrimeTime Plumbers

"I would potentially like to work with them in the future." Is that something you could say?

The opportunity that PrimeTime Plumbers has

is to create a really reliable brand.

It's nice that you said PrimeTime Plumbers, as well.

-I hope I'm about to get some shares or something.

-THEY LAUGH

I think Joe's got a terrific idea here.

And I think Joseph has got a great future in this industry.

Obviously we're hoping to come to London at some point, could I take your card?

-Thank you. Cheers. Take care.

-Let's have a chat when you're done.

-Definitely, thank you very much.

6:30pm.

Still with unanswered questions about her finances,

Vana calls for advice from the top...

-'Hello.'

-Hi. Erm, is this Mr Bertrand?

..the managing director of eHarmony.

Is this possible with £250,000?

'I think it's possible,

'I think you're going to have to be probably focused on a small number of features

'because you have limited budget.'

You do think that IS something that could work?

'It's a very, very competitive market.

'There are ten to 15 new dating apps

'running out of business every week in the UK,

'and it's very hard to get people to want to pay

'for a dating app, because they've got so much choice for free.'

So, I understand that that will be a difficult aspect of this.

-'Good luck.'

-Thank you very much, take care.

-'Take care.'

-Bye!

(Right.)

The warning signs are there for Vana.

Because £250,000 investment

is unlikely to be able to produce an app that then generates revenue.

I think she's going to need more than the amount

that Lord Sugar has on offer,

and that may very well cause him a problem.

9:00pm.

So, I think tomorrow, Gary, will be one of the biggest days of my life.

Feeling nervous obviously,

I've never spoke in front of 200 people before.

Is there any story why you went into that industry, from day one?

-Because I was expelled from school(?)

-GARY LAUGHS

I had nothing else, and I picked it at the time

cos it was there and people said that there was money in it.

D'you think, get all that in there?

Yeah, I mean, in your own way,

having that real passion, I think that'll help.

In life, you don't get these opportunities very often.

I'm feeling excited, I'm feeling nervous. It's a mixed bag of emotions.

It all comes down to me.

7am.

Got a lot of material ready for the pitch.

This is what it's all boiled down to,

all of the hard work, once again.

Today, the finalists present their companies to Lord Sugar.

You three girls are going to go to consumer testing.

It's important for me that you get statistics, so I want numbers.

But first, a chance to test their new brands on the public.

Got some boiler suits and some sandwich boards for you guys to wear...

-Think that looks good?

-ALL: Yeah.

Teams dispatched, Vana tackles the flaws in her funding.

We will have to do a second round of fundraising, for sure.

I think you've got two options.

I think you've got, ballsy, and just saying, "I know this is a problem,

-"I'm going to tackle it head-on..."

-Yeah, I'd rather do that.

The other option is...

I don't think you have another option. Cos it WILL come up.

I'm going to tackle the issue of funding and financing head-on.

I'm going to talk about raising that next round of financing

through a venture capital fund.

This is not going to be an investment where you're

putting £250,000 in and expecting returns immediately.

Maybe I shouldn't say... "There's a very...slim chance"?

It's something that I think will

kind of protect me

in the sense that I will have put all my cards out on the table,

so I won't get these difficult questions about fundraising.

"This IS a higher-risk investment than a gas or plumbing company,

"but this WILL give you larger returns."

Yes, there's hundreds of tombstones for apps.

But there's also some BIG apps

that have made millions of pounds,

and you could be the next one

-because you've got a great platform to be able to start from.

-Yeah.

Liverpool Street Station.

-That looks good.

-Yeah, it don't look out of place.

Joseph's team seek feedback for the pitch.

Would you say that you could get a clear message

about what PrimeTime Plumbers is about?

I wouldn't have noticed the advert unless you'd pointed it out.

-I thought it was pretty dull.

-Right, OK...

-Why did you choose a grey background?

-Kind of maybe the slight issue.

-I think colour.

-Yeah.

Perhaps you need to think about your name.

I don't think it gets the message at all.

We know we'll get some negative feedback.

Do you reckon it's a good idea to tell Joseph any of this?

-Well, to be honest...

-Nah...

-We should not overload him.

-They just said it could have been more colourful.

-Yeah.

-I would literally just say that.

9am.

For the finalists, pitch pending.

I'm going to try and... keep my focus with Lord Sugar.

I want him to see my confidence, I want him to see my passion,

I want him to see that I know what I'm talking about, I want...

I want him to look inside me and see that I'm the right man.

I wish right now you were throwing me into that 20-minute pitch.

I could just do it.

Just don't cheapen what you're doing.

Keep it classy, keep it classy.

Come on...

At Victoria Station...

Oh, my God...!

-Charleine, you look great.

-You look beautiful.

..Vana's team pull commuters.

-Have you ever downloaded any dating apps?

-No. I have a boyfriend.

You have a boyfriend, that's why.

Would you ever download this ap?

Probably not right now, I have a girlfriend.

I wouldn't go for it, but I actually think, like...

I think people like my dad would go for it.

Your dad would go for it?

City Hall.

Landmark for London.

Today, pitch location for Lord Sugar's finalists.

-Look at this. This is my stage, Gary.

-The scene is set.

Look at that...

-IN AWE:

-Wow!

First - filter through the feedback.

Overall, quite positive, to be honest - there wasn't any massive negative points,

it was just...the display could have been a bit more colourful.

Take that on the chin.

Yeah.

-VANA:

-Was the feedback good or not?

-Mixed.

-Mixed. OK.

Half of the people we did ask was in a relationship.

I don't want to hear about

the people in a relationship, obviously.

-So can you just tell me the numbers for the single people?

-Yeah. Right, OK.

Three people were single.

Yeah.

Out of three single people...

All of them would download.

That's 100%...

Er... Would they use the app? Four said yes, three said they wouldn't...

But are those three people the people in relationships? Cos of course they wouldn't use it.

It's like asking a bald man if he would use Charleine's hair salon.

-Of course he wouldn't, so that's not part of the sample.

-Yes.

The three who were single, 100% of them said they would download it.

100% of them said they liked the concept,

and they would pay.

-So from the little feedback we've got, it's been quite positive.

-Yeah.

1pm.

Doors open to top names from British industry.

Including experts from the worlds of plumbing...

and dating.

"My name is Joseph Valente.

"I'd like to go back to the beginning,

"and that requires talking about me."

-(Baroness Brady.)

-(Lord Sugar.)

Hoping to woo the industry experts...

..Vana Koutsomitis.

APPLAUSE

'I'm basically putting myself on the line.

'I'm showing my creation,

'that might not be accepted or

'welcomed by the industry experts.

'It's nerve-racking presenting my idea in front of a large audience.

'You know that there's no hiding.'

Hello, and welcome.

I have been working in the dating industry

for the past couple of years.

So I really understand the market.

And I think there's room for something new.

I'm introducing Date Play.

This is a concept that marries two very different fields,

but two very GROWING fields -

gaming, and dating.

I'm going to show you a quick video,

so you can understand what we're all about.

UPBEAT MUSIC

'Introducing date play.

'The fast, fun dating app.

'Date Play works behind the scenes,

'to match you using scientifically designed games.

'Play - to unlock your free daily match.

'It's a match!

'Date Play.'

MUSIC: I Will Never Let You Down by Rita Ora

People might say, "Oh, there's too many dating apps out there."

But they're wrong.

This is a growing industry.

One in four people

that get married today have met online.

That's telling us something, right?

So, let's go into the details.

Why is Date Play unique?

It will be scientific games, it'll be brainteasers.

It'll be psychometric-type tests.

But they will all be done in an interactive manner

that is engaging for the end user.

So the games will not be just random.

I will be working with an Oxford PhD -

we call him the Doctor of Desire.

CHUCKLING

In terms of the growth strategy, we think we can have 2.4%

of our free users convert to paying users.

What needs to happen now

is we need to prove this model.

We need to get those users on board, and then, if need be,

we can go and do another round of fundraising with a venture capital firm.

I want to quote Romain Bertrand,

who kindly helped with a bit of my market research.

He told me yesterday,

"I think it's definitely possible

"to launch a first version of the app,

"and operate it without having marketing,

"for under £250,000."

Thank you very much for your time today,

and I'd like to open it up to any questions you may have.

The main problem in the industry is

how to actually monetise this business. Why do you think

you'd be any different?

We think there's room for something new.

So this is a NEW opportunity,

that marries dating and gaming.

I think there's room for it - and I'd like to prove it.

Lots of people, they go on to the online dating up

because they literally want to get through at least 100 people a day,

and they are extremely aesthetically-driven.

That feels like a stronger proposition

than somebody who's well psychologically-matched.

I agree. But...there comes a point

where you need a smarter tool to help match people.

What if it can be fun -

but there was actually a thought process

that went on behind the scenes of the app,

that could ensure that you weren't going to meet ANOTHER boring date?

Thank you so much for your time, I really enjoyed being here today.

Oh, my God, it was like, so energising.

-I was dodging questions...

-You did so well.

-You did, honestly.

-It was great.

-Oh...

-BRETT:

-Well done.

-I'm so relieved.

There are risks to it,

but the capital value of the dating business is huge.

For Lord Sugar - feedback from the experts.

When they stick, they stick well - and it's viral

and there's a lot there that could make it work.

I'd invest in her as a person.

In terms of the idea, I think she's going to need a bit more help.

-Further investment...

-Yeah.

-..would make that business grow. That's how the model works.

That's what I'm coming round to thinking - £250,000

to get the thing off the ground and to demonstrate that it is scalable...

Don't be nervous. Do yourself proud.

About to take the plunge...

-You know your business, you know your market.

-..Joseph Valente.

'This is the biggest pitch of my life,

'everything we've done in this process comes down to this.

That was my chance to show Lord Sugar who I am, what I'm about.

Not only Lord Sugar but the industry.

Good afternoon, ladies and gentlemen.

Please let me introduce you to...

PrimeTime Plumbers.

I would like to go back to where it all began

and that starts with myself,

which just happens to be my favourite subject.

I started plumbing and heating when I was 15 years old.

I then progressed. I started my first business in 2012,

in Peterborough, and I was able to very, very quickly take on

multiple engineers, have an office, employ a small infrastructure,

and now what I need to do is to push this brand out of Peterborough

and grow through larger cities.

My team has put together a promotional video

and I'd like to show you that now.

I'm off to run a bath.

Mergim, the fire's not working.

-The bath is not working neither.

-What are we going to do about it?

-I'm freezing.

-I'll book PrimeTime Plumbers on their app.

DOORBELL RINGS

Hi, I'm Brett from PrimeTime Plumbers.

Oh, wow. That's quick.

That's all done for you now.

The fire's been serviced and your hot water's running.

Thank you so much. We were freezing when we got in.

Well, you know you can get the app from PrimeTime Plumbers, which

enables you to be able to control all your heating from your phone.

'PrimeTime Plumbers,

'providing a local service to the nation 24/7.

'Find us on Facebook and Twitter.'

So, my vision for the brand is to expand it across the country,

but it's the way we go to market is the difference.

So we go to market through property management companies,

getting large portfolios that way.

This allows you to build the business very quickly

and, hopefully, one day, we are a nationwide business.

The future of this industry, in my mind, is going to be based

around smart technology. Controlling our thermostats on the app,

running a bath when we're not even at home, but I think it's key to

not forget plumbing and heating has been around for thousands of years.

It started basic in the Roman times

and it's progressed throughout the years, and I think it's going

to move on into the future, into the space age of our human race. So...

Yeah, the plumbing and heating industry is massive, basically.

I'd like to thank you all for listening to me today.

Any questions?

I loved your presentation,

-I loved the energy and enthusiasm you brought to it.

-Thank you.

Your whole service concept really struck me -

I think that's a good concept.

How are you going to make sure you recruit

and select engineers that live up to it?

I think that it's a process that requires vetting.

It's finding the right people and then it's holding on to those people,

and making sure they don't leave your business.

If you plan to grow through partnerships with property

management companies, how are you going to get the business

development skills that you need to win those contracts?

I think it's key to build relationships,

act very professional, talk to them about the service that you provide,

tell them how easy you can make their life,

to make your business stand out.

APPLAUSE

Thank you.

Yes! Smashed it!

So good! Well done!

The feeling that that gave me must be

like when you score in the World Cup!

I thought it was terrifically articulate, very engaging,

and he has a certain style and manner about him.

He definitely is right that there are some growth markets

in smart technologies, but he needs to really focus on what

he's good at and to build a reputation for himself.

I think he can build a nice business.

I guess the question is -

-can he build a really successful business?

-Hm.

Pitches over.

Tomorrow, the final boardroom.

You can go through to the boardroom now.

-Good morning.

-ALL:

-Good morning, Lord Sugar.

Well, welcome back, past candidates.

I've got to choose today to fix broken hearts or broken boilers,

-one of the two.

-LAUGHTER

So I'll start off with Joseph.

So, on day one,

you concentrated on the logo and the company name, is that right?

That's right. I did spend a lot of time

going through a number of names.

-Yeah, PrimeTime Plumbers you came up with in the end, yeah?

-Yep.

-Mergim, you came up with an interesting one, didn't you?

-Yeah.

HE LAUGHS

-Still inspired.

-LAUGHTER

It's nice to see you back again, Mergim.

I was thinking about you the other day.

I was demolishing a building somewhere

and there was some shelves that had to be destroyed.

I thought, "Mergim, that's right up your alley."

Anyway, the logo and the digital billboard.

Yeah, we were required to carry out the digital billboard.

Joseph wanted pictures to signify exactly what the company does

with regards to the plumbing, the heating and the renewable technologies

and I think that we did really get that across.

Feedback about it wasn't great though, was it?

They just said it was a bit bland, that's all they did say.

It sounds like pretty much a wasted day, I think, yeah?

If I'm coming up with a brand and I'm presenting to you, I don't

think spending a number of hours on it is a wasted day by any means.

The name is not the be all and end all of a decision

that I'm going to make over the business partner

or whether business is successful. You know, what's in a name?

What's important is to understand the business.

That's what I set you to do.

In fact, you sent Brett and Elle to talk

to the lady from the large energy organisation.

Yeah, that's right.

You didn't think you were better off deployed going to see them?

I'm lucky because I chose Brett and he's very clued up,

and I feel that he was able to convey, along with Elle,

the questions that I wanted answering.

I didn't think I needed to meet her personally.

One of Joseph's ideas is about this renewable energy.

-That's correct.

-Yeah.

-She said that it's not really going to take off

for another five to ten years, but it is important...

-Five to 15 she told me, yeah.

-Ah. Five to 15, yeah.

Anyway, the video.

I saw your acting ability in it, Mergim,

and I would suggest that you stick to your day job.

-HE LAUGHS

-No, no, actually, it was OK.

It was good, it told the story. Anyway...

We did have an idea, once we got the storyboard,

that it was going to look very, sort of '80s porno,

where we've got a leak and then the plumber turns up.

But we knew that it was for Joseph,

so we had to get a serious take on it, and I'm pretty sure that

Joseph was really happy with the end result, to be honest.

-You was in it also.

-A little bit, yeah.

-You was the plumber, yeah.

It only seemed right.

Trustworthy plumber you look like.

Easy to find as Lord Lucan, I think. And then, Joseph, you and Gary

-went off to a focus group, is that right?

-Yes, that's right.

I know a lot about the domestic market, so I wanted to go to

the large businesses and see what that market was all about.

-It was a good meeting, wasn't it?

-It was a really good meeting, yeah.

You learnt a lot. And I'll tell you what else Joseph did,

-he got the business cards of six or seven...

-I heard about that.

Yeah, leading businesses.

You've got more cheek than Kim Kardashian, I think.

-LAUGHTER

-Yeah.

-Yeah, that was good. Good. Happy working with Joseph?

-Brilliant.

-Absolutely brilliant.

-Completely think it's going to work.

-They good for you?

-The team were amazing.

-Once again, thank you very much for all your help.

-Good.

-Vana, you came up with this Date Play, didn't you?

-Yes.

There aren't many words related to playing and dating

and the combination had to be right.

The business model is all about playing a bit of a game.

The ultimate goal, isn't it, that you're actually putting two people

together, so that when they're down the pub in five years' time,

they'll say, "Do you remember where we met?"

"Yes, stage five of Space Invaders - I'll never forget it."

LAUGHTER

So, in the initial meeting, we wanted a unified strategy

between the digital billboard, the branding and the video.

Which looked like they came out of the same family, which is quite good

from a marketing point of view.

That shows that there's consistency in the marketing message,

which was very good. Then, you three make the video.

-You two are actually starring in it.

-Yeah.

This is a date where both of you have got your wedding rings on.

-The perfect match.

-LAUGHTER

I would've actually upgraded on that day, if I was given that option,

to actually take another match, Lord Sugar.

It wouldn't work for me.

-You can't say the same joke that many times.

-Anyway, yeah, so...

So Ruth and Natalie were going to go meet the app developers.

We were briefed to ascertain whether or not this app could be

launched within the funding that Vana is here to apply.

I know, that is what I sent her off to talk about.

I've got £250,000 to spend, that's it.

I expect you to be making money, not coming, knocking on the door

to me, six months later and saying, "Well, we've blown that.

"Let's move on."

Yeah, so I was really interested to hear

the feedback from London app developers.

We got some positives and negatives.

A lot of people said you could definitely do it

between 75,000 and 100,000.

One man said that it would cost 250,000, so...

I got it. You can build something for 150,000,

but actually a proper one is going to cost a lot more -

that's the bottom line.

So, then, you made that phone call to the dating site expert

and, in fact, you even quoted his positive statements at the event yesterday.

The point was that I wanted to get an expert opinion

to quell your concerns and to calm your worries about the funding problems.

I think you were wonderfully manipulative in that conversation.

You did quite leave out some of the elements that might have put

-a negative slant on it.

-Yeah.

-Yeah.

15 new apps come to the market every week

and 15 apps go bust every week, is that right?

I think was his words, wasn't it?

You might have that kind of radar where you kind of exclude...

-Selective hearing.

-Selective hearing hearing bad news.

-Maybe.

-So you're pleased to see on this team, yeah?

-Very pleased, yep.

-She was fantastic.

-It was a great pleasure to work with her.

-Exciting project, you think, yeah?

-Massively, yes.

The fact that linking gaming, which is incredibly popular online,

and also dating, which again is a massively growing industry,

you're almost bringing two big opportunities together.

Well, very helpful, ladies and gentlemen. Thanks for coming back.

It's nice to have seen you again. Thanks a lot.

-ALL:

-Thank you.

Take care. Good luck.

-Bye. Good luck, Vana.

-Cheers, Vana.

Bye. Good luck.

JOSEPH CLEARS HIS THROAT

Now, Vana, look, I spoke to all of these advisers yesterday

and unanimously they agree with me

that to think that £250,000

is going to be enough to kick-start

a revenue-earning dating application

is naive, to say the least.

In the presentation that I made to you yesterday,

I had included the information about going to do a round of financing

to venture capital firms and I will tell you

up front that I want to prove this model and go raise more money.

Am I getting the correct feedback from you now that this £250,000

is really the seed money to prove the model works?

Yes. Because of the nature of this industry, yes.

Yes will be good enough to me. Prove the model works, right?

That is correct. You would be investing in the fact that

you have faith that I can bring this to fruition.

If we can get 100,000 users in six months, we can go...

-Free users.

-It could be free users, it could be paying users,

because venture capital firms tend to just want to see traction.

They want to see that there's an upward trend.

I know what they want to see

cos I'm known to be a rather wealthy man

and, when you go to the financial community,

the first thing they will say is,

"Yeah, we like the idea, we'll take a share of it,

"but why doesn't Lord Sugar weigh in a bit more?"

OK. I understand your concern.

There's dozens of venture capital firms out there

and, as you saw with my pitching skills,

I guarantee I can make a pitch and get one investment at least.

That's the way it's going to have to happen. OK. I've got it.

I think I've got it now.

Now, Joseph, I sent you off the other day to address how

you are going to grow this business, right?

Basically, what I was trying to show you with what I did yesterday of how

we were going to grow was the only way we're going to do this

is by moving into different towns, that is how we're going to grow,

so what I would like to do with the money is

basically purchase new vans to be able to move into the new areas.

-Fair enough.

-New tools and then pay wages for new staff

to take on the new business.

How are you going to drum up the business?

Going round to the estate agents and doing exactly what I did in Peterborough.

If I can do it there, I can replicate it in another city.

Here I've got a big issue.

-You've got my name associated with this proposed business, OK?

-Mm-hm.

Regretfully, the plumber market is known for, well,

sorry to say, cowboys, OK?

I don't want to appear on Anne Robinson's television programme

or get a phone call from her, 12 o'clock at night,

asking me to comment about a bad installation that was done

in a company in which I am an investor.

I think that's down to whether you believe in me

-enough to be able to...

-Exactly.

-Exactly, but...

-..to not let that happen and to not let you down, in a sense.

And just to let you know also, just one more quick thing,

if you think it's small-time, I don't know exactly how much

money you want me to make, but there is that plumbing and heating company

in London that now currently turn over £14 million.

That guy was a plumber that came from the same

sort of background as me, so there is big money.

I don't know exactly what you want,

-if that's big enough for you or not...

-That'll do for a start, yeah.

I am going to have a very, very important chat with Karren

and Claude, and then you're going to come back in here and I'm going

to make my mind up which one of you is going to be my business partner.

It's very, very difficult.

You couldn't get a wider difference between the businesses.

Claude, you've been following Vana.

I think Vana's really coming into her own.

I think that she showed true leadership skills with her team

and the key about Vana is she knows her business inside out.

I think the difficulty with Vana is it's sort of a double risk.

First, she wants your £250,000 to prove that it's a concept

that people will buy into and then she'll go off

and get the big money that she needs to run this business.

But she has got something unique within her concept.

Joseph - I think he's a good bloke. I think he's a fine fellow.

I think he takes great pride in the job that he does.

I think he takes great pride in the fact that he's a hard worker.

I mean, look, Joseph is the DNA of this business. You're buying him.

You know, he may not be the finished article business-wise

but you're buying him.

The question is, can he retain the DNA whilst he builds the company?

I think he will need a watchful eye.

Tough one. Tough one.

PHONE RINGS

-Yes, Lord Sugar?

-Could you send the two of them in, please?

'Yes, Lord Sugar.'

You can go through to the boardroom now.

First of all, here you are, 12 weeks into the process, and you've done

exceptionally well, whatever the outcome of today is going to be.

So I have here a proposition, which is technology, and I'm known

to be in this technology business.

And then I have something,

which is the service industry, which is a bit alien to me, I have to say.

Why don't you, one last time, Joseph,

tell me why you think you should be my business partner?

Lord Sugar, I once read a book that changed my life -

the title of the book was What You See Is What You Get.

I'm now sat in front of the author of that book

and what I'm saying to you is what you see is what you get.

I've got ten years' experience in this industry, I'm driven,

passionate, hard-working.

Through these last 12 weeks, I've jumped through hoops to try

and prove to you time and time again that I can adapt and change.

I do need investment, I do need mentoring, but with that

combination, I will make £1 million within five years -

there's no doubt about that -

and I hope you can see me as a person and I hope you buy into me.

Hm. So, Vana, same question -

why should you be my business partner?

I think you've seen my performance in this process.

You've seen how I manage people,

you've seen how I operate in the tasks, you've heard from Claude

and Karren how I operate in the business setting.

And I will make sure that we generate revenues

and generate profits.

And, yes, I will need to raise further capital,

but you would prefer to have a small piece of a bigger pie

than a bigger piece of a smaller pie, and my business will make

a bigger impact on the world than Joseph's business will.

This app has potential to have a much bigger impact

on a much larger scale.

Your clients make £40 a month registration fee.

We make £50 an hour on a callout fee.

Just because it's not global, we can make a lot of money in this country.

Lord Sugar, you're going to invest your £250,000

and it's going to evaporate. There's no way it's going to take off...

Lord Sugar, I have contacts in the industry that I'm going in.

I'm not going in here blind.

I have experience building websites.

I am able to engage with investors and I am able to sell this product.

-Hm. It's...

-Could I say one more quick thing?

-Yeah.

Just very quickly, I know you really like technology and that's why

I tried to picture about the smart technology yesterday.

I think me and you could put smart technology into our industry,

pioneer it and we could be the next big players

in the smart technology in our industry.

Look, I know this must be agonising for you,

but I'm going to make a decision now.

Joseph, yeah, you're right, what you see is what you get.

I think I can see what I would get in you

and you certainly impressed Claude and Karren over the past 12 weeks.

But the service industry is one which, well, to be honest with you,

I've never had anything to do with whatsoever.

But I know it can be lucrative.

Vana, you are a very, very, very clever lady -

there is no question of that.

You've adapted very well. You've understood thing well. You get it.

I like technology, I love technology,

that's what I've done all of my business life,

and old habits die hard.

Technology has been my best friend for over 50 years...

..but maybe it's time to make new friends.

And so, Joseph...

you are going to be my business partner.

Thank you.

Thank you, Lord Sugar. It means the world to me.

I'm not going to let you down.

-Really appreciate it.

-Congratulations.

Thank you very much.

So, very well done.

Thanks a lot. Off you go.

Thank you.

From task one, I think he showed a certain calibre,

a certain entrepreneurial flair,

-that I think you don't see too often in a young man.

-Yeah.

It was a tough one, but you know what?

Joseph, my money, my help - I think he can go far.

Yes!

Come on!

Come on!

I can't believe I'm Lord Sugar's business partner.

I'm ready to work so, so hard.

Since the day I was expelled from school,

I always knew that I was going to do something big in my life.

I'm come such a long way.

I can finally now say that I'm proud of myself,

I feel that I've achieved something big in my life,

and I look forward to doing some amazing things

with Lord Sugar in the future.

18 candidates...

one investment.

Lord Sugar's search for a new business partner is over.

APPLAUSE

We have a winner. Lord Sugar has chosen his next business partner,

which means I can say, "Good evening, I'm Jack Dee.

"Welcome to The Apprentice - You're Hired."

There was a tense moment tonight as, after 12 gruelling weeks,

it looked like Lord Sugar had suddenly

decided on a controversial way of choosing the winner.

-Vana, heads or tails?

-Heads.

Meanwhile, chatting away in the car,

Charleine got a frankly worrying response from Ruth.

Really pleased to be on Vana's team.

She's very switched on, very well-educated person -

she'll know what she'll want to do.

We are just vessels of Vana.

Right, OK. Stop the car, please, I want to get out.

And, of course, Mergim auditioned for EastEnders.

Mergim, the fire's not working.

Neither...is...the...bath.

Yeah, look out, Eddie Redmayne, there's a new kid in town.

Joining me on the panel for tonight's final,

we have an embarrassment of riches.

Internationally renowned business advisor Allyson Stewart-Allen,

bestselling author and columnist Grace Dent

and, enough of the riches, is time for the embarrassment -