The Final Five The Apprentice


The Final Five

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Transcript


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Ten weeks ago, a fresh batch of business brains

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from across the world arrived in London.

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Their aim - prove themselves worthy partners

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and battle it out for Lord Sugar's investment.

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£250,000 - it's an acorn, which we want grown into a great oak tree.

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Business acumen has been assessed.

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What pricing would help us win this job for you?

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Considerably lower.

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-Jelly Belly Very Cherry Body Wash!

-£2, then, please, sir.

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-Thank you!

-I feel like I'm in my element. I love selling.

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You couldn't sell a bone to Battersea dog's home at the moment,

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-from what I've heard.

-Phew!

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Yeah, never mind "phew"! I mean, it's a joke.

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12 hopefuls have been sent on their way.

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You're fired.

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You've dug yourself a very, very big hole. You're fired.

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And one has resigned.

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I would like to exit the process at this point.

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What is he doing?

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-You're doing my job for me.

-Oh, my God!

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Now, just five remain with everything to play for.

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-I would just get this shit gone.

-Richard Woods...

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-It was just a teething error.

-A teething error?!

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You are a comedian, honestly.

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-Come on!

-..Charleine Wain...

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They would not have paid no more for those party bags...

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-But they wouldn't...

-Can you just chill out one second, please?

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-You've got to remember your target audience.

-..Gary Poulton...

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Is that a final decision?

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Unless there's further feedback about the games...

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I'm not here to do your job for you.

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I know I'm sort of like the bad cop.

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..Vana Koutsomitis...

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I brought you so many different ideas.

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At the end of the day, you drowned out my opinion.

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Selling's a negotiation, flipped the other way round.

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..and Joseph Valente.

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So the first item we were looking for was the mirror.

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I assumed you would have gone after the mirror.

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You spend most of your time looking in it.

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Just two weeks stand between them and the opportunity of a lifetime.

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Tonight, we take a breather from the boardroom

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to reveal just who are the final five.

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First up, Joseph Valente.

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-Is good?

-Ambitious...

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I've never sold a property before,

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but I can sell pretty much anything else.

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-..stylish...

-Does this look all right or does it look stupid?

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-It looks stupid.

-..and full of charm.

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If I wasn't selling it, I'd be buying it, that's how good it is.

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'My dad came from a peasant village in south Italy'

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and the Italian Stallion,

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the Italian charm thing's definitely an advantage.

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I think that you need to use whatever you can

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and charm your way through life.

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You say you're the master of persuasion with the women.

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Ooh!

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-Maybe I should change your name to Valentino.

-Yeah!

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He was pronounced in the boardroom as being Valentino

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and you just thought, "Who is this guy?

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"He's going to last five minutes.""

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Everything's going to have to be precision - no messing about,

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no stopping, no toilet breaks. Literally hitting it solid, yeah?

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On first blush, I think what you might have seen

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is somebody full of bravado, a bit of a ladies' man,

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but I think it became apparent quite early on

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that there was more to Joseph than met the eye.

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-£10 a kilo's the best I can do, mate.

-9.75.

-9.75, OK, done.

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Over the course of the process,

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I think Joseph really has proved that he is a credible businessman.

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Every time I sell a balloon, I'm pushing the T-shirt.

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He developed the digital billboard in the shampoo task...

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-You know when you have a foamy head?

-I know what you mean.

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The foam, to me, will just say "shampoo" instantly.

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And he came up with the storyline for the children's book.

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Buzzy's Quest for Honey, so it's like a bumblebee's first flight.

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"The busy bee was swishing and swooshing, tumbling and turning."

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Lucky this wasn't an adult's book, cos it sounds like he's pissed.

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And, actually, he's quite the surprise package.

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Born and raised in Peterborough,

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Joseph could've taken a very different path in life.

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Joseph's father was around in the early years,

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but he's not really seen him or had any contact with him

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since he was about 14.

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When he left, I was...in a place

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where I no longer could stand for anybody telling me what to do.

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At school, I didn't want to know. I hated going. Every single day,

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I would do whatever I could do to get out of it.

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Joseph probably had more than his share of detentions, I would guess.

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He wasn't an unpleasant young man,

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he was just a silly young man at times.

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Aged 15, his school handed down his biggest lesson to date.

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He was asked to leave school early and didn't complete the GCSEs

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that we would've liked to have seen him get.

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I think I was on the path to destruction, you know.

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I was a young man that was very, very angry with the world.

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I could've got into a life of crime and stuff like that,

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but I always had a very strong vision

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and I knew I was going to be successful.

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I was worried when Joe went through that stage,

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that things wouldn't turn round and he wouldn't get out of it, but...

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-but, yeah, luckily he did!

-SHE LAUGHS

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Determined to turn things around, Joseph decided to find a trade.

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Plumbing saved me, you know,

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from being somebody that could've ended up in the wrong road in life.

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I went and worked with a plumber for free for a year

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and then, that got me into college.

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Some apprentices you get, um, they don't always work as hard

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or the motivation's not there to succeed,

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but with Joe, it was totally different.

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I remember he must've been about 17, 18 and he said,

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"By the time I'm 30, I'm going to be a millionaire."

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So, we'll wait and see!

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In the process, Joseph's been on the right track throughout.

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£15, thank you, sir, cheers.

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I have to say that, Joseph, you done very well.

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You sold £108 worth of stuff.

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-Let's go and win this task.

-The boys have won.

-Yes!

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Well led, Joseph, well led, mate!

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But in week six...

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I want you to set up and run your own handyman business.

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..Lord Sugar threw a spanner in the works.

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Elle, you haven't been project manager,

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so move over to Versatile and take charge of that team.

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'I was a little bit disappointed that he did that,'

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because I wanted to be project manager for my team,

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because this is what I do, I've had a maintenance company before,

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so I wanted to show him that I can do my business and win again.

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Joe, how long do you reckon it'll take per one of those?

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To make one of those, I'd like to allow half an hour to 45 minutes.

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Joe, are you thinking more along the lines of a day's work?

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With project manager Elle quickly out of her depth, Joseph dived in.

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-Joe?

-Yes.

-How am I going to paint this floor

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with the dust all over it?

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We're going to drill everything and, once we're screwing,

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we're going to sweep and you're going to start painting.

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In this process, certain candidates,

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when they feel they should have been project manager

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and they're not, they can down tools and be very disruptive.

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To Joseph's credit, he really helped Elle and that's very commendable.

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Luckily, Elle, she's had me today, so I've got her out of the...

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-shit!

-HE LAUGHS

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And in the boardroom...

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There is absolutely no way we would have accomplished any of this job

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without the help of Joseph.

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..a pat on the back.

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I'm going to do something very unusual here.

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Joseph, I've had such a good report from Karren,

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and indeed I'm hearing it from here,

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you are staying today, whatever happens.

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'Alan had seen beyond the silly moustache and beyond'

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the bling and the suits and actually thought,

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"Yeah, he's a really credible candidate."

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'It was a bit overwhelming when Lord Sugar made me immune,

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'because I wasn't expecting it.'

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I think that was the day that I realised he knew

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that I wasn't here to mess about.

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Lord Sugar was teaching him lessons

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long before Joseph entered the boardroom.

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I got Lord Sugar's book for Christmas.

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My mum bought me it out the blue, never asked for it,

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it was just something that I think she saw and thought I might like.

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He just literally sat and read it page after page.

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He was kind of glued.

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It flicked a switch and I realised

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what Lord Sugar had done in HIS life,

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just as a normal person like me

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that didn't come from a privileged background,

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didn't have anything, that, if you want something, you can have it.

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Joseph took the plunge and set up his own plumbing company.

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Within two weeks, I'd managed to get a contract that was 600 houses,

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you know, and I was just one man and a van.

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I didn't expect it to go so quick.

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Joseph built up his empire

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and now employs a pack of plumbers.

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Joe's earned respect from us, cos he does go out all hours,

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he does do the dirty work. He's a real driving force in the business.

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Joe's a really respected businessman within Peterborough. I mean,

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the plumbing brand that he's created, Impra-Gas, is great.

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I mean, he works with a lot of bigger companies

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and is seen as a credit, really, to the plumbing industry.

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Joe, you said you are the godfather of business.

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We know you are and, Lord Sugar,

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you better make him an offer he cannot refuse.

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We know you can win this, don't we, boys?

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THEY CHEER

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After a strong start in the process,

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a confident Joseph stepped up once again.

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I want to own my own tower block.

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This time, to sell the priciest product of them all.

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Valente Towers.

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I might even call it Valentino Towers just for Lord Sugar.

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Oh, you would, wouldn't you?

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Joseph came to the property task on a high,

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but he misread the situation manifestly.

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When you get the best, you have to pay for the best

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and I think me and Selina are the best

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and we were thinking to work on

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maybe a 4% commission rate with a bonus?

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I wouldn't pay the best central London estate agent

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anywhere NEAR that money.

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1.5% and I won't move, promise you.

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Don't try.

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There is no question in my mind that Joseph was a fish out of water.

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These are people who are very experienced in the property market

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and some young upstart,

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like Joseph, isn't going to tell them how it's going to be.

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From what I can understand from Claude, it was like,

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"Yeah, all right, Harry, thanks for that. Anyway, what's the price?"

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In the multimillion-pound London property market,

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plumber Joseph found himself out of his comfort zone.

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One piece of advice - skip suspenders, dress coolly.

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We don't need pink shirts.

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Throughout my life, I've always wanted to get into a suit.

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I wanted to be that person

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and I understand that you have to adapt to every situation

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and, if that means I have to change my outfit for that situation,

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then I will take that on board and that's what I did.

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Harry didn't think I looked cool enough in my braces yesterday,

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so I've tried to mimic his outfit this morning,

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so hopefully he's going to be impressed.

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Joseph's willingness to take on feedback paid off.

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What would it take for you to shake my hand?

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I would shake your hand if we agreed on 1% discount.

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-And I can buy today.

-You can buy today?

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-I think we're able to do that for you today.

-OK.

-Thank you very much.

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This process is all about learning and developing,

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meeting challenges and overcoming obstacles

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and, in this one task, Joseph accomplished all those things.

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-Literally just sold a house for £765,000.

-Well done!

-That's amazing!

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I proved to Lord Sugar that day

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that I was the right person to go to the high-end.

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I got there and I performed and it's as simple as that.

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CHEERING

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I love selling so much. I think I can take us to win.

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Joseph has proved himself. He's been a good candidate.

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I just wish he'd shave off that silly moustache,

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because then, you might be able to take him seriously.

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-Represent the guinea pigs all day long!

-Hard sell!

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I think you should get this one.

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At every stage, Joseph has surprised me.

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He doesn't look right, doesn't sound right,

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and you wouldn't think, with his educational background,

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he's going to be able to perform, and yet he has time after time

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and I just wonder, when it comes to the interviews,

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he's going to surprise us once again.

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I'm going to give you 100%, I expect 100% back.

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That's such a good idea, Joe, well done.

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It's great to see you out of detention, Joe,

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and in Lord Sugar's boardroom.

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We've always believed in you and we really wish you all the best.

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Joe, we're really proud of you, mate.

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Everybody in Peterborough's rooting for you.

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-Come on, boy, you can do this!

-Go on, Joe!

-Come on, mate!

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-Here's to Team Versatile!

-ALL: Cheers!

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In my mind, I'm already Lord Sugar's business partner.

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I envisioned this a long, long time ago.

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I always see myself getting into that Rolls-Royce at the end.

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Absolutely smashed it! Whoo!

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I was put here on this planet to do something different

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and I think becoming Lord Sugar's business partner, for me,

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is going to be the next step to something big.

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Next, from across the pond...

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My parents are architects and I grew up in Manhattan.

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..fluent in five languages...

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-Merci beaucoup!

-Thank you.

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SHE SPEAKS CHINESE:

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..and seldom afraid to speak her mind...

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I'm a passionate person and I'm the product of a Greek father

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and a Colombian mother, so I have a lot of fire in me.

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..multiple business owner Vana Koutsomitis.

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Brett, you can always push the blame on other people

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with your loud voice and your aggressive stance.

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Vana, to me, is cool, calm, collected,

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but she has also got that fire in her body as well.

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We don't have time for this.

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I think, if you pushed Vana's trigger, I think she could explode.

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BALLOON POPS

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Oh, my God!

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Sometimes, Vana can be a bossyboots, but actually, in business,

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someone has to take the lead and I like her.

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MUSIC: New York, New York

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Vana's lofty ambitions were apparent from a young age.

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In kindergarten, she wanted to become

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the President of the United States and, er,

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I said, "Absolutely", you know,

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"You're going to be the first woman President of the United States,"

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and that was really Vana's goal at the time.

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-And that was in kindergarten!

-Kindergarten!

-I'm not sure now.

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The eldest of three children,

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young Vana showed an early talent for making a quick buck.

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One day, she decided to take some toys - mine, hers,

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my brother's, anyone's, anything she could find - and ended up

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downstairs outside in the front, on the street, selling these toys.

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I told my baby-sitter that I was going to a friend's house

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right across the hall, but in fact I was going downstairs

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to the streets of Manhattan, to Park Avenue, to sell my sister's toys.

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So my mom came down and found her on the street

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with all these toys laid out with price tags. It was crazy.

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I think I got my entrepreneurial spirit from my parents.

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They're both really exuberant, really smart

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and they taught me that the three most important aspects of business

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are hard work, moral standards and organisation.

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-Vana is really...

-Her own boss!

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She's her own boss, yes, and you can't really tell Vana what to do.

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-She tells US what to do!

-She's a very persuasive person.

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In the process, Vana found NOT being the boss a struggle.

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You tell people how terrible they are and you could do it better.

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Don't disrespect me.

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-I was thinking Cactess.

-I like the "tess", but I don't like the "Cac".

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Throughout this process,

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I've been challenged by different personalities and people

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from all walks of life, so I can't just say that I had a smooth time.

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And from the start, her opinions landed her in hot water.

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I don't feel like Vana really contributed much

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-in terms of actually bringing ideas to the table.

-Really?

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You can't say that with good faith

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without feeling that you are actually telling a lie.

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When Vana came into the process,

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she underestimated the strength of the characters

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of the other candidates. This was a real wake-up call for Vana.

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So, in week three,

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Vana was determined to prove herself, buying goods...

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France - we're going to be getting the mirror, the snails,

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the cheese, the mussels...

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..on both sides of the Channel.

0:16:010:16:03

I'm going to need you guys to be on top of everything at all times

0:16:030:16:06

-and communicate well with each other, OK?

-OK.

0:16:060:16:09

I need you to respect each other. The female team can't get catty, OK?

0:16:090:16:14

Pen.

0:16:140:16:16

But the bickering continued.

0:16:160:16:18

Potentially, the mirror might be more expensive.

0:16:180:16:21

We know that, Selina.

0:16:210:16:22

The problem is the mirror's harder to find.

0:16:220:16:24

Of the two, we're probably going to get

0:16:240:16:26

more highly penalised for the mirror.

0:16:260:16:28

-So if I leave the mirror...

-Vana, why are you being so difficult?

0:16:280:16:31

It was so early on, so there were so many women to manage

0:16:310:16:34

and women can be a little bit difficult to kind of keep together.

0:16:340:16:39

-I've been trying hard to find the mirror.

-We've all been trying hard.

0:16:390:16:42

Natalie's been trying the hardest, actually.

0:16:420:16:44

And what were you saying earlier about not being catty?

0:16:440:16:46

There's no need for comments like that, Vana.

0:16:460:16:48

There was one catfight after another catfight,

0:16:480:16:51

the squabbling actually resulted in them losing the task -

0:16:510:16:55

the very thing she set out to do, she failed to achieve.

0:16:550:16:58

This talk about respect and these pep talks you give us,

0:16:580:17:00

you did not respectfully talk to me.

0:17:000:17:02

You started raising your voice and being very aggressive

0:17:020:17:04

and accusing me of undermining your strategy.

0:17:040:17:06

It was a tale of woe. It was chaos, it was unorganised,

0:17:060:17:10

it was unfriendly at times.

0:17:100:17:11

It was a SHAMBLES!

0:17:110:17:13

That really shook me and it made the process really real.

0:17:130:17:17

Vana moved to the UK six years ago,

0:17:190:17:22

when a job in investment banking landed her in London.

0:17:220:17:26

I think, in a professional environment, Vana works very well.

0:17:260:17:29

She's fluent in a handful of different languages

0:17:290:17:33

and that obviously helps her to connect with clients

0:17:330:17:35

and to speak to people across the globe.

0:17:350:17:37

Working in the City was a stepping stone to her first business.

0:17:370:17:40

Introducing TheCityStreet.com.

0:17:400:17:43

I started CityStreet,

0:17:430:17:45

because I realised that people in financial services,

0:17:450:17:48

they were working so much that they needed some way to connect.

0:17:480:17:53

We all know that, in today's economy,

0:17:530:17:55

knowing and networking with the right people is key to your career.

0:17:550:17:59

It was essentially a social network for finance professionals,

0:17:590:18:02

so kind of linking everyone in the City.

0:18:020:18:03

It has a social media web page, but also organises events

0:18:030:18:07

on the back of it, which helps grow your network.

0:18:070:18:10

But the budding entrepreneur soon wanted more.

0:18:100:18:14

I founded one business, but I'm also involved in another business

0:18:140:18:17

called Personal Dating Agent.

0:18:170:18:19

There are many synergies between my site for bankers

0:18:190:18:22

and his service for people who wanted to date online.

0:18:220:18:25

We've been able to create some great marriages.

0:18:250:18:27

On top of her business interests,

0:18:280:18:31

Vana's also studying for an MBA at Oxford.

0:18:310:18:34

I think it's always important to stimulate your mind

0:18:340:18:37

and continue to learn,

0:18:370:18:38

but I'd say it's extremely difficult balancing my education with my work.

0:18:380:18:43

It's just been two things that I've done simultaneously

0:18:430:18:46

and it just means I get a little bit less sleep.

0:18:460:18:49

Education is always a never-ending quest for Vana.

0:18:490:18:56

After a difficult start in the process...

0:18:560:18:58

I think you've got to make sure that you look after number one

0:18:580:19:02

in future if you're going to survive any longer here.

0:19:020:19:05

..Vana soon made her mark.

0:19:050:19:07

I changed my approach after my second time in the boardroom.

0:19:070:19:11

I definitely still express my opinion,

0:19:110:19:13

I just wasn't as forceful as I was in the beginning.

0:19:130:19:16

I just want to set your expectations totally right.

0:19:160:19:18

We have one day to do this work.

0:19:180:19:20

She hit her stride on the handyman task.

0:19:200:19:22

Vana did a good job in terms of what I call managing expectations.

0:19:220:19:25

Yeah, absolutely.

0:19:250:19:26

-She's avoided altercations...

-Whatever, whatever.

0:19:260:19:29

OK, all right.

0:19:290:19:31

Oh, my gosh!

0:19:310:19:32

..and concentrated on making cash.

0:19:320:19:34

Your life will change if you have this. ..Thanks, Lisa, bye!

0:19:340:19:37

I think that, throughout the tasks, there's been an evolution for me.

0:19:370:19:41

So, in the beginning,

0:19:410:19:42

I was in the bottom three in the boardroom twice,

0:19:420:19:45

I was scrutinised much more,

0:19:450:19:46

but then, towards the end, I think that Claude, Karren

0:19:460:19:50

and Lord Sugar started to realise that I was a credible businessperson

0:19:500:19:54

because I was not going to hide and I own everything that I do.

0:19:540:19:58

Week nine - in the biggest task ever set...

0:20:010:20:04

For this task, you're going to sell

0:20:040:20:07

the priciest product of them all - property.

0:20:070:20:11

-..Vana's performance raised the roof.

-I need something.

0:20:110:20:14

We're doing everything we possibly can to make this work for you

0:20:140:20:19

and to make it worthwhile.

0:20:190:20:20

Vana hadn't really made her mark, but then came the property task

0:20:200:20:25

and I followed her and watched her very closely and she was brilliant.

0:20:250:20:29

Instead of 1.39,

0:20:290:20:31

we're going to do it for you at a special price of £1,369,150.

0:20:310:20:38

1,360?

0:20:380:20:40

Sir, I promise you, this is actually a huge exception.

0:20:400:20:44

-Then let's go.

-Yeah, does that work for you?

-Fantastic!

0:20:470:20:50

-All right, great.

-Congratulations, guys!

0:20:500:20:53

-Thanks, Richard.

-Great, thank you.

-Thank you.

0:20:530:20:55

It was such a big achievement, to be able to sell a

0:20:550:20:58

£1.37 million property and I think that was probably my high point.

0:20:580:21:03

There you go.

0:21:030:21:05

Having been treated like Richard's skivvy the previous week...

0:21:050:21:08

Get the tomatoes sliced, but not too small, they need to be quite big.

0:21:080:21:12

I'm doing everything you told me.

0:21:120:21:14

..Vana even won HIS respect.

0:21:140:21:16

THEY LAUGH

0:21:180:21:21

I'm SO proud of us.

0:21:220:21:25

Vana can put her ideas across very well, she's very articulate

0:21:250:21:28

'and people listen when she talks.'

0:21:280:21:30

The property task, that's when I earmarked her as strong competition.

0:21:300:21:34

I'm not quite sure what pleased Vana more -

0:21:340:21:37

whether it was selling a property for £1 million

0:21:370:21:39

or actually getting the respect of Richard, who thought,

0:21:390:21:42

"Crikey, she's a contender, all right!"

0:21:420:21:45

She's quality. She's really good at what she does

0:21:450:21:48

and I've got massive respect for Vana.

0:21:480:21:50

-I'll do two for 18.

-Come on, that is a bargain!

-Right?

0:21:500:21:54

I think you should give a pat on all the backs

0:21:540:21:56

of all the girls who stood up there in front of those people,

0:21:560:21:59

had the courage to go up there and do what they did.

0:21:590:22:01

Vana is credible, professional, already an entrepreneur

0:22:010:22:05

and therefore a strong contender.

0:22:050:22:07

I'm making hamburgers. Who wants cheese?

0:22:070:22:10

She's very academic, she's very intelligent

0:22:100:22:14

and, every time I've worked with her, she always looks in control.

0:22:140:22:17

I really think we should go for those 50-plus.

0:22:170:22:19

I passionately believe that.

0:22:190:22:21

Vana undoubtedly had a shaky start, but, since then,

0:22:210:22:24

she's gone from strength to strength and, make no bones about it,

0:22:240:22:28

she's a hard, driven businesswoman.

0:22:280:22:31

Anyone who wants me as project manager, raise your hand.

0:22:310:22:35

Discount Haven - you should check it out.

0:22:350:22:36

Right over there, next to Ann Summers.

0:22:360:22:39

-Vana, everyone in Oxford's cheering for you.

-We know you can win this.

0:22:390:22:42

ALL: Go, Vana!

0:22:420:22:45

Next up, retail guru Gary Poulton.

0:22:540:22:58

Ah-choo!

0:22:580:22:59

Top-notch team player...

0:22:590:23:01

-Well done, guys, top effort.

-Well done.

0:23:010:23:03

What a crazy shop! Crazy shop, crazy prices!

0:23:030:23:06

..and corporate captain...

0:23:060:23:07

-Standing to attention!

-..of business jargon.

0:23:070:23:10

With this kind of selling, I'm a big fan of halo effects.

0:23:100:23:12

I look like the nice, easy-going, laid-back Brummie,

0:23:120:23:16

but when I do business, people know I'm the real deal.

0:23:160:23:19

It's all about margin here. I know it might sound nice,

0:23:190:23:21

but it's all about margin, just remember that.

0:23:210:23:23

Throughout the process, I believe I've taught the other candidates

0:23:230:23:27

a few bits of corporate jargon.

0:23:270:23:29

What we say in our industry, retail's detail.

0:23:290:23:31

They're not everyone's cup of tea,

0:23:310:23:33

but I don't use them for arguments sake.

0:23:330:23:34

They're good words and they're there for a reason.

0:23:340:23:36

-We're going to walk the customer journey.

-You sound like a retailer.

0:23:360:23:39

You have to take Gary seriously.

0:23:390:23:42

He's been at the top of his game

0:23:420:23:43

working for one of the biggest retailers in the country.

0:23:430:23:47

He's got a lot of experience. He's a credible candidate.

0:23:470:23:50

My background is actually in retail

0:23:500:23:52

and I had seven fantastic years working for the company myself.

0:23:520:23:55

You've spoken so much about that firm,

0:23:550:23:57

I wonder if they've got a statue of you outside the head office.

0:23:570:24:00

'Lord Sugar has mentioned it a few times

0:24:000:24:02

'that I've got this corporate background.'

0:24:020:24:04

I have almost been institutionalised at times,

0:24:040:24:08

but it's something I'm very proud of.

0:24:080:24:10

Gary was extremely well respected at Tesco.

0:24:100:24:12

He even said at one point that, if he were a stick of rock,

0:24:120:24:14

you could break him in half

0:24:140:24:16

and you'd see he had Tesco written right through the middle.

0:24:160:24:18

They've tested me, they've trained me,

0:24:180:24:21

they've given me that real life experience

0:24:210:24:23

and I've gone into some tough conversations

0:24:230:24:25

and it's certainly toughened me up to be Lord Sugar's business partner.

0:24:250:24:29

After seven years at the supermarket giant, Gary decided to check out.

0:24:290:24:34

I have got a lot of loyalty in my body and they gave me

0:24:340:24:37

a lot of training and it was a difficult decision

0:24:370:24:39

to let them know I'm leaving. However, the reason I left

0:24:390:24:42

is cos I've got great faith in this process.

0:24:420:24:44

I want to be Lord Sugar's business partner.

0:24:440:24:46

I'm not here to make up the numbers, I'm here to win.

0:24:460:24:49

But Gary was determined not to rush things.

0:24:490:24:52

I really want to give it a go.

0:24:520:24:53

I think I'm the only one in the process

0:24:530:24:56

-not to be project manager yet.

-Gaz - congratulations. PM, mate.

0:24:560:24:59

Alan's always saying to the candidates,

0:24:590:25:01

"Don't wait for your specific skill set to come up in a task."

0:25:010:25:05

Gary waited and waited and waited until task seven,

0:25:050:25:09

when he headed up the retail task.

0:25:090:25:11

But, by God, he did execute it with perfection.

0:25:110:25:14

Open a few of those diffusers and put it on there.

0:25:140:25:16

Take a handful out and add them to the presentation

0:25:160:25:18

and then we've got our little beauty world as well.

0:25:180:25:20

Gary was a really good project manager, cos he understood retail

0:25:200:25:24

and he took us through this little customer journey.

0:25:240:25:26

So, this is our toilet world. Next, we're moving on to the house world.

0:25:260:25:31

Does Jammy Dodgers go with washing powder?

0:25:310:25:34

Unusually, for somebody who hadn't been project manager

0:25:340:25:36

and who had perhaps coasted through the first seven weeks,

0:25:360:25:39

Gary managed to befriend everybody and gain their respect

0:25:390:25:44

and trust so, when it was his time, he was a team leader

0:25:440:25:47

who inspired everybody else to do the best they could.

0:25:470:25:50

I don't anyone walking past here without knowing what we're doing.

0:25:500:25:53

-Even Richard.

-We are Manchester's newest discount store.

0:25:530:25:56

I've even got a T-shirt saying it, it means it's true.

0:25:560:25:58

I knew I had some strong sellers.

0:25:580:26:00

I had the hounds on a lead and unleashed the hounds

0:26:000:26:03

and let Charleine and Joseph just do the work for me.

0:26:030:26:06

-Last-minute price drop!

-I can do you three items for a tenner.

0:26:060:26:09

Yes, you're making the manager very happy!

0:26:090:26:11

-And Lord Sugar was even happier.

-"Classic retail," I have here.

0:26:110:26:16

So, you made over £1,000 in the course of this exercise. Very good!

0:26:160:26:21

It was a GREAT team effort.

0:26:210:26:23

'Alan doesn't favour that corporate persona.'

0:26:230:26:26

That doesn't mean to say that somebody with that can't succeed,

0:26:260:26:29

but I think it means that person has to show a lot of other skills

0:26:290:26:32

to demonstrate to Alan that he has a character over and above

0:26:320:26:36

just Mr Corporate and I think, in Gary's case, he won Alan over.

0:26:360:26:40

-Well done, well done. Dream team.

-'We absolutely smashed it.'

0:26:400:26:44

However, going from that great high, I was then back-to-back PM

0:26:440:26:48

on a task which was related to my business plan.

0:26:480:26:51

The challenge - put on a children's party and, for Mr Corporate,

0:26:510:26:55

a special invitation.

0:26:550:26:57

-Gary?

-Yes, Lord Sugar?

0:26:570:26:59

I also understand that you want to start an events company,

0:26:590:27:02

so I'm going to suggest that you are the project manager again.

0:27:020:27:06

Welcome. Some people do call me Gary the Giraffe, cos I'm a bit tall.

0:27:060:27:09

'Gary was catering for kids, but corporate Gary sort of took over'

0:27:090:27:14

and, actually, it ended up being more like a corporate awayday.

0:27:140:27:18

Just do it so it's nice and tight, but comfortable as well.

0:27:180:27:20

-I just need to quickly go over a safety thing.

-Yeah?

0:27:200:27:23

Only a maximum of two people at any one time.

0:27:230:27:26

Is it possible to get the atmosphere going a little bit more

0:27:260:27:28

-like on a sports day?

-Yeah, sure.

0:27:280:27:30

-Just motivate them.

-Get them going.

-Yeah.

0:27:300:27:32

The kids' party was anything but child's play.

0:27:320:27:36

I'm going to be totally transparent with you.

0:27:360:27:38

A couple of the T-shirts that we did earlier didn't go to plan.

0:27:380:27:41

To be honest, Gary, it's not the quality that we were looking for.

0:27:410:27:44

I think it's a no.

0:27:440:27:46

In the boardroom, no celebration.

0:27:460:27:49

I'm not going to confess to being an expert in children's parties,

0:27:490:27:52

but with business parties, events and entertainment...

0:27:520:27:54

I'm a little bit concerned.

0:27:540:27:55

I'm wondering whether your culture is going to be any good

0:27:550:27:59

-working with me.

-That's why I've left that organisation to start...

0:27:590:28:02

Yeah, I don't want to hear any more.

0:28:020:28:04

I could see Lord Sugar really, really thinking,

0:28:040:28:07

"Should he stay or should he go?"

0:28:070:28:09

'At that stage, all I could think about was my family.'

0:28:090:28:11

-I'm going to let you remain in the process.

-Thank you, Lord Sugar.

0:28:140:28:17

'I was vulnerable. I thought I was gone.

0:28:170:28:20

'I have sacrificed a lot to come on this process.'

0:28:200:28:22

My family mean everything to me, but I'm doing this for them.

0:28:220:28:25

Gary's engaged to childhood sweetheart Lucy.

0:28:250:28:29

When Gary's at work, he is very, very focused

0:28:290:28:31

on his job, but then, when he comes home,

0:28:310:28:34

he definitely steps into Mr Family Man.

0:28:340:28:36

What's this, Millie? Is this your book?

0:28:360:28:39

'I can't imagine life without Millie and Lucy.'

0:28:390:28:42

You have sometimes got to do these 100-hour weeks,

0:28:420:28:45

you have got to be away, but, when I am with the family,

0:28:450:28:47

I pride myself on having that leisure time.

0:28:470:28:50

I wouldn't say I'm probably nappy changer of the year,

0:28:500:28:53

far from it, and I'm sure Lucy will tell you that as well,

0:28:530:28:56

but I give it a good go.

0:28:560:28:57

I'd say Gary is a very popular boy with his sports

0:28:570:29:01

and his work colleagues and people from university,

0:29:010:29:04

but he's everybody's best friend.

0:29:040:29:06

ALL CHANT: Oo-oo-ooh!

0:29:060:29:08

CHEERING

0:29:080:29:10

One team backing him all the way - Gary's cricket comrades.

0:29:100:29:15

Come on, son. Go on!

0:29:150:29:16

Out on the field, he's still got a lot to improve,

0:29:160:29:18

but in the dressing room, he's a good egg.

0:29:180:29:21

I think Gary's definitely better at business.

0:29:210:29:23

He's far better in a suit than in cricket whites, to be quite honest.

0:29:230:29:26

Back home, I've got a nickname that everyone takes the mick out of.

0:29:260:29:29

It's "our Gary," our G.

0:29:290:29:31

Comes straight from my mum's mouth and it's very embarrassing.

0:29:310:29:34

She comes along going, "Is our Gary all right?

0:29:340:29:37

"Does our Gary need a drink? Does our Gary need a sandwich?"

0:29:370:29:40

Even if I was in Lord Sugar's office,

0:29:400:29:42

my mum would walk in and go, "Is our Gary all right, Lord Sugar?"

0:29:420:29:45

ALL: All right, our Gary?

0:29:450:29:47

Everyone at Marston Green Cricket Club is right behind you.

0:29:470:29:50

-Hit the competition for six.

-ALL: Oo-oo-ooh!

0:29:500:29:54

Our Gary!

0:29:540:29:56

-How old's your cat?

-It's actually his birthday on Monday.

-Monday?

0:29:560:29:59

-I didn't know it was on Monday!

-Perfect timing!

0:29:590:30:01

Alan has been chipping away at Gary's hard corporate exterior

0:30:010:30:07

and I do think there is an entrepreneur in there,

0:30:070:30:10

one that's just dying to get out.

0:30:100:30:12

I'm stuck!

0:30:140:30:15

-THEY LAUGH

-Let's go!

-Come on.

0:30:150:30:18

I'm not going to be able to walk for a week.

0:30:180:30:20

-Well done, mate.

-Oh! Oh, Oh!

0:30:200:30:22

Nobody doesn't like Gary.

0:30:220:30:25

Gary is un-not-likable, if that's even a phrase.

0:30:250:30:29

He is just a beautiful person. He's brilliant and people respect Gary.

0:30:290:30:34

I could do with a moment,

0:30:340:30:35

but I don't want to put clients off, so shall we get going?

0:30:350:30:37

Whoo!

0:30:390:30:41

My challenge now is not only to show Lord Sugar

0:30:410:30:43

what I'm capable of, in terms of my business acumen,

0:30:430:30:45

but my challenge is now to show Lord Sugar I am not Mr Corporate.

0:30:450:30:49

I'm not this corporate Gary.

0:30:490:30:51

You are looking at Lord Sugar's next business partner.

0:30:510:30:55

Our Gary, our Alan, we've got this.

0:30:550:30:57

Next in line, salon owner Charleine Wain.

0:31:040:31:08

We've got our free poo!

0:31:080:31:10

Competitive...

0:31:100:31:12

You snooze, you lose. All I care about is winning.

0:31:120:31:15

-..tenacious...

-For me, you're missing out key points.

0:31:150:31:18

..and a force to be reckoned with.

0:31:180:31:20

DO NOT talk over me! I am talking, OK?

0:31:200:31:23

I am a grafter. I'm a hard worker, I'm not scared to get my hands dirty

0:31:230:31:28

and I know what I want to achieve, and I know I can achieve it.

0:31:280:31:32

-How's about £40?

-No.

0:31:320:31:34

Charleine is relentless.

0:31:340:31:36

-Meet me at 55 and we've got a deal.

-I can't.

0:31:360:31:38

Her energy and enthusiasm is unparalleled.

0:31:380:31:41

-I can't.

-Deal!

-It ain't a deal.

-58?

-It's not a deal for me.

0:31:410:31:43

She would not give up on anything until she's actually done the deal.

0:31:430:31:47

£58, you've got a deal. £58.

0:31:470:31:50

And, of course, there's that killer handshake.

0:31:500:31:52

So have we got a deal? Can we double our stock with you today?

0:31:520:31:55

-Do we have a sale?

-We do.

0:31:550:31:58

-12.50. OK, we've shook on that.

-She's got me now!

-12.50. Excellent.

0:31:580:32:02

Charleine definitely surprised me with sales.

0:32:020:32:05

She's a great negotiator.

0:32:050:32:06

She puts her heart and soul into every single task.

0:32:060:32:09

Excellent. Thank you very much.

0:32:090:32:11

-She's absolutely fantastic.

-We're going to win this.

0:32:110:32:13

She'll sell anything.

0:32:130:32:15

She'll negotiate anything and she will not let anyone go

0:32:150:32:17

until they've actually bought that product.

0:32:170:32:20

You'd look really posh in the Valleys

0:32:200:32:22

with one of these, though, wouldn't you?

0:32:220:32:24

Born and raised in Wales,

0:32:240:32:25

at 16, Charleine decided to broaden her horizons.

0:32:250:32:29

I had a fishing boat at Swansea Marina.

0:32:290:32:31

I took her out on a Sunday fishing in Swansea Bay, um...

0:32:310:32:35

When we got back, the next morning on Monday,

0:32:350:32:38

she said, "Would you sign a form for me to join the Royal Navy?"

0:32:380:32:41

Well, me and the wife were absolutely gobsmacked.

0:32:410:32:44

We didn't know what to say and I thought,

0:32:440:32:46

"My God, at this age, joining the Royal Navy.

0:32:460:32:48

"Are you sure this is what you want, Charl?"

0:32:480:32:50

SHOUTS DRILL COMMANDS

0:32:500:32:52

For a joke, I kind of messed around and said,

0:32:520:32:54

"I'm going to join the Navy,"

0:32:540:32:55

and then, the people I was in college with made a bit of a bet.

0:32:550:32:58

So off I went, signed the papers and then I joined.

0:32:580:33:02

The longest bet was for four weeks,

0:33:020:33:05

but I ended up staying for 11½ years.

0:33:050:33:08

Shortly after signing up, Charleine was thrown in the deep end.

0:33:080:33:12

At 16, nearly 17, she was in the Gulf,

0:33:120:33:17

and we had a phone call at 2:30 one morning from the War Office,

0:33:170:33:21

stating that Charleine was on HMS Chatham down in the Gulf

0:33:210:33:25

in a conflict and, to be involved in a conflict,

0:33:250:33:28

you had to be 18 years of age, so would we give them the permission

0:33:280:33:32

to leave Charleine on ship? As it was safer to leave her on ship

0:33:320:33:36

than fly her into Bahrain, and then fly her back to the UK.

0:33:360:33:39

Without giving it a thought, we let her to stay onboard

0:33:390:33:42

and she was down there then for 11 months.

0:33:420:33:45

At HMS Raleigh, Charleine climbed the naval ladder from new recruit

0:33:450:33:49

to physical training instructor.

0:33:490:33:52

I think the Navy's obviously played a crucial part

0:33:520:33:54

in where Charleine is now.

0:33:540:33:56

One of the things is her ability to just keep going,

0:33:560:33:59

and that's something that everybody has to be able to do in the Navy

0:33:590:34:02

because you can't just stop if it suits you and if you're tired.

0:34:020:34:05

If you're on operations, front-line, there is an element

0:34:050:34:08

that you have to keep going till something's finished and, of course,

0:34:080:34:11

Charleine's like a Duracell battery - she just won't stop.

0:34:110:34:14

Come on, girls!

0:34:140:34:16

Charleine's relentless approach to sales...

0:34:160:34:18

Can I interest you in a taste of my fish?

0:34:180:34:20

..meant a strong start to the process.

0:34:200:34:23

£1, that's all. 50 pence!

0:34:230:34:25

Eight, nine, ten... We'll call it £11.

0:34:250:34:27

-Versatile, well done.

-Yes!

0:34:270:34:30

Tasked with creating a children's book, she made a surprising move.

0:34:300:34:34

I'd like to put myself forward as project manager for this.

0:34:340:34:37

I have got children.

0:34:370:34:38

I think everyone wants you to be PM at the moment.

0:34:380:34:40

Thank you very much.

0:34:400:34:41

I didn't want to be project manager with a task

0:34:410:34:45

that was just negotiating or something, because I knew that,

0:34:450:34:48

in this process, I had to step out of my comfort zone.

0:34:480:34:51

The gamble backfired.

0:34:510:34:53

The storyline we came... along with Joseph...

0:34:530:34:55

we had, um, a great girl with us

0:34:550:34:58

that managed to put the words in...into contents for us.

0:34:580:35:03

In business, you have to know what your strengths are

0:35:030:35:06

and you have to know what your weaknesses are.

0:35:060:35:08

The book teaches children about their enthusiasm and...

0:35:080:35:11

encouragement and passion to get to their end goal.

0:35:110:35:15

Clearly, Charleine's strength is not in pitching.

0:35:150:35:18

You needed to take your strongest pitcher

0:35:180:35:21

to the most professional people that you were pitching to and you didn't.

0:35:210:35:24

Bad management decision, that, I think.

0:35:240:35:27

'I was nervous, I was worried. I did not want to go home.'

0:35:270:35:32

-It's really disappointing, isn't it?

-Let's learn from it.

0:35:320:35:35

We can do this. We have to do it.

0:35:350:35:36

It just made me realise that I've still got SO much to prove to him.

0:35:360:35:40

It didn't look like a fairytale ending,

0:35:400:35:42

but Charleine's determination and absolute will not to lose

0:35:420:35:47

saved the day right at the 11th hour.

0:35:470:35:49

It's a nice little book. What can you do me on the price?

0:35:490:35:51

If we're able to go over 100 units, we'd be able to bring it down to £3.

0:35:510:35:56

Do we have a deal?

0:35:560:35:58

And, of course, right at the end, that killer handshake.

0:35:580:36:01

-Deal.

-Deal! We have a deal.

0:36:010:36:03

Versatile, you've won by £102.

0:36:030:36:06

SHE SCREAMS AND LAUGHS

0:36:060:36:08

Get in! Mwah. Mwah.

0:36:080:36:11

Charleine pulled it round at the end and she sold someone 125 books.

0:36:110:36:17

-Well done to us.

-Cheers!

-To versatile.

0:36:170:36:19

But not everyone was impressed.

0:36:190:36:21

Charleine, I believe, was actually a poor project manager in this task.

0:36:210:36:25

It was more luck than judgment that won the day today.

0:36:250:36:29

From that moment on, the battle lines were drawn.

0:36:290:36:33

Richard has a very high opinion of himself.

0:36:330:36:36

He doesn't overly respect other people.

0:36:360:36:39

He doesn't think anyone comes anywhere near close

0:36:390:36:42

to as good as he is.

0:36:420:36:45

You had a slow start, didn't you?

0:36:450:36:46

-I think we were expecting that...

-Lord Sugar, can I speak up?

0:36:460:36:49

You certainly can.

0:36:490:36:51

I think, with Charleine, it's that I...

0:36:510:36:55

I don't necessarily suffer fools gladly.

0:36:550:36:59

She talks more than she thinks

0:36:590:37:02

and I think that's where my frustrations have come.

0:37:020:37:04

-I don't think he needs to...

-I'm sorry, but I've got two minutes.

0:37:040:37:07

-Richard...

-..a couple of things...

0:37:070:37:09

Richard, I'm going to have to stop you!

0:37:090:37:12

'I found it very frustrating not being listened to,'

0:37:120:37:15

but when Richard wants to do something,

0:37:150:37:16

Richard wants to do something.

0:37:160:37:18

There is no stopping him. There is no controlling him.

0:37:180:37:20

-All hands in to set up.

-Hello, ladies.

-No, no, no, Richard!

0:37:200:37:23

We are selling, today, lovely candles.

0:37:230:37:26

Selfish idiot.

0:37:260:37:28

One is always trying to dominate the other and one lays a blow,

0:37:280:37:32

the other one lays two blows,

0:37:320:37:33

and it's quite exhausting actually to watch.

0:37:330:37:35

Just be a little bit more professional, Charleine.

0:37:350:37:37

And you too(!) So, if we're setting up, give us a little hand, darling.

0:37:370:37:41

-If I hadn't, what would have happened?

-Leave it there.

0:37:410:37:43

'We do compete, but it's a good competition.

0:37:430:37:46

'Even if we have a moment where we clash heads,'

0:37:460:37:48

we'll finish the task and go, "Needed you on that."

0:37:480:37:51

Where we live is right by the BT Tower there, so do you fancy,

0:37:510:37:55

when you move to London, getting a place around there, Charleine?

0:37:550:37:58

-Yeah, not with you, though, Richard.

-THEY LAUGH

0:37:580:38:01

She can be a nightmare, but she also is a lot of fun,

0:38:010:38:04

so I've had ups and downs, but I will look back fondly at Charleine.

0:38:040:38:09

The real love of Charleine's life is husband Scott,

0:38:130:38:16

with whom she settled down and started a family.

0:38:160:38:19

THEY LAUGH

0:38:210:38:23

Go on, run, quick! Run, run, run!

0:38:230:38:26

My mum is

0:38:260:38:27

the best-est in town.

0:38:270:38:29

But seven years ago, their world was turned upside down.

0:38:290:38:33

Sadly, in 2007, we lost one of our boys, Ethan's twin brother, Caylan,

0:38:330:38:38

when he was aged just 3½ months old, and, from that point then,

0:38:380:38:42

that really inspired Charleine to go and have something else to focus on.

0:38:420:38:47

As a family, if I didn't have Scott,

0:38:470:38:50

I think I would've cracked.

0:38:500:38:52

I think I was so low and so rock-bottom

0:38:520:38:55

that, um, it was a really, really hard place to be in. It was...

0:38:550:38:59

It was really difficult, yeah.

0:38:590:39:00

He is my dragonfly.

0:39:050:39:07

It's the way I carry my little boy around with me.

0:39:070:39:11

It's just a reminder, really.

0:39:110:39:12

We'll never, ever forget our boy

0:39:120:39:14

and she wears it close to her heart just so he's always in our thoughts.

0:39:140:39:19

The tragedy led Charleine to make some big decisions.

0:39:200:39:24

If I could've continued to have done the job without going to sea,

0:39:240:39:27

then maybe things would've been different,

0:39:270:39:29

but to leave Ethan and Maia and my stepson, Matthew,

0:39:290:39:33

there was not a chance.

0:39:330:39:34

I knew I needed to focus on a new career path.

0:39:340:39:38

I decided that I wanted my own salon.

0:39:380:39:41

For the first year of the business, I continued to work in the Navy

0:39:430:39:47

on a Monday to a Friday.

0:39:470:39:49

I used to sneak off from the Navy in my trainers

0:39:490:39:52

and then go and do shampooing, and then shoot back to work.

0:39:520:39:55

It was very tough, but there's no task really too big for Charleine

0:39:550:39:58

and it doesn't matter how many hours it takes,

0:39:580:40:00

she'll just make it work and it will be 100% successful, as it has been.

0:40:000:40:03

Three years running, Charleine's business has been crowned

0:40:030:40:06

Best Hair and Beauty Salon in Plymouth.

0:40:060:40:09

In 2010, there was just a couple of us here and now,

0:40:090:40:12

it's won awards. There's a massive client base.

0:40:120:40:15

It's done so well.

0:40:150:40:17

I kind of see my hairdressing and my salon as a representation

0:40:170:40:22

of something so good coming off something so tragic and so bad.

0:40:220:40:27

I just want to make it as successful as what I can.

0:40:270:40:30

After an impressive performance in the property task...

0:40:320:40:35

It's 350,000.

0:40:350:40:37

Do you want to snap this one up tonight before it goes?

0:40:370:40:40

-Yep.

-Perfect.

0:40:400:40:41

You could buy a street in Wales for that money! Wow!

0:40:410:40:45

..Charleine decided it was time to take the lead again.

0:40:450:40:49

For your next task, I'd like you to create your own healthy snacks.

0:40:490:40:53

But things soon started to crumble.

0:40:560:40:59

I don't know what I'm doing!

0:40:590:41:01

SHE COUGHS

0:41:020:41:04

My aim was to replace all high-sugary bars

0:41:040:41:07

with a healthy-tasting alternative.

0:41:070:41:09

Mine's fallen apart a little bit.

0:41:090:41:12

-Do you like it?

-No.

0:41:120:41:13

In the boardroom, it all became too much.

0:41:140:41:18

I must admit, it was a very, very challenging task.

0:41:180:41:21

It's the only snack that looks like the same

0:41:220:41:25

going in as it would look like coming out later.

0:41:250:41:28

'Charleine has always had an issue when she gets nervous'

0:41:290:41:32

and, when she knows she's made a mistake, you can see it on her face.

0:41:320:41:37

The weight of the world is on her shoulders.

0:41:370:41:39

If you want to take five minutes and go outside...

0:41:390:41:41

I couldn't contain my frustration and how much I wanted it.

0:41:460:41:52

The reason why I'm up...upset is because I'm just really frustrated

0:41:520:41:58

with myself that I couldn't have produced a better product.

0:41:580:42:00

Once again, Charleine rallied.

0:42:000:42:03

I do work really hard, always have done, always will do.

0:42:030:42:06

When we did the Manchester one, I had blisters on every single toe,

0:42:060:42:09

but I did not let that stop me and I know that I sold.

0:42:090:42:12

-KARREN:

-'You could see Charleine in that boardroom, her passion,

0:42:120:42:16

'her determination, her grit.'

0:42:160:42:17

She wasn't going home.

0:42:170:42:19

I've been in business for nearly 50 years...

0:42:190:42:22

..and, of course, I've come across a lot of Gary's.

0:42:230:42:26

I've come across a lot of Richards also...

0:42:270:42:30

I haven't come across many Charleine's.

0:42:300:42:32

-Is everyone happy?

-Yeah.

-Yeah.

-Yep. Let's go.

0:42:360:42:39

Next one. Go.

0:42:400:42:42

Never underestimate this woman. She just never gives up.

0:42:420:42:45

This is great!

0:42:450:42:46

But we've also seen her buckle under pressure.

0:42:460:42:49

How is she going to cope with the stress of the interview?

0:42:490:42:51

To me, it's kind of meant to be.

0:42:510:42:53

Swishing and swirling and tumbling and turning!

0:42:530:42:55

Charleine's strengths -

0:42:550:42:57

very energetic, very passionate, and that's infectious.

0:42:570:43:00

-You all right, Charleine, yeah?

-Yeah!

0:43:000:43:03

-The heavy candles are heavy!

-'What you see is what you get.'

0:43:030:43:06

Hard seller, hard negotiator.

0:43:060:43:08

Well done.

0:43:080:43:09

Are you excited?

0:43:090:43:11

The thing about this process is it's long, it's hard, it's relentless.

0:43:110:43:16

But for Charleine, she doesn't have an off switch.

0:43:160:43:19

She never lets go of her energy and I find that quite amazing.

0:43:190:43:25

I'm going to raise a toast to myself.

0:43:250:43:27

Hey, hey!

0:43:270:43:28

Everyone in the salon's rooting for you

0:43:280:43:30

and we know you can win this, and we want to say to Lord Sugar...

0:43:300:43:33

ALL: Do we have a deal?

0:43:330:43:35

Kids, what do you want Lord Sugar to say to Mummy?

0:43:350:43:39

You're hired!

0:43:390:43:41

I am so determined to become Lord Sugar's business partner.

0:43:410:43:45

I have so much passion for what I do and I will not stop until I succeed.

0:43:450:43:50

She is an absolute force to be reckoned with.

0:43:500:43:53

I have no doubt that she could go all the way.

0:43:530:43:55

I just hope he knows what he's in for.

0:43:550:43:58

Last, but by no means least, Richard Woods,

0:43:590:44:03

the candidate with the most wins under his belt.

0:44:030:44:06

Hello! Hello, hello.

0:44:060:44:09

A man of confidence...

0:44:090:44:11

-We're going to win.

-We're going to win!

0:44:110:44:13

-..a super salesman...

-I saw a tenner there.

0:44:130:44:16

You didn't want me to see it! You didn't want me to see it!

0:44:160:44:18

..and master marketer.

0:44:180:44:21

The first money saved is the first money made.

0:44:210:44:23

He so reminds me of David Brent.

0:44:230:44:25

LAUGHTER

0:44:250:44:26

And I'm just like... # Uh, uh, uh! #

0:44:260:44:29

The TrailBlazer is a fully managed and implemented

0:44:290:44:32

business growth campaign.

0:44:320:44:35

Richard, that's a load of bollocks, that is.

0:44:350:44:37

LAUGHTER

0:44:370:44:38

Marketing people love all that bullshit talk,

0:44:380:44:41

but underneath all that, Richard has a particular skill,

0:44:410:44:44

and that is he understands the bottom line.

0:44:440:44:47

That's music to Alan's ears.

0:44:470:44:49

Let's keep it simple, keep it simple.

0:44:490:44:51

I've got more drive than Lewis Hamilton going to a driving range.

0:44:510:44:54

I know where I'm going and I'm going to win this process.

0:44:540:44:57

3.75, thank you.

0:44:570:44:59

Richard's greatest invention is himself.

0:44:590:45:02

He's got buckets of confidence and, boy, do we know it.

0:45:020:45:06

We are Manchester's newest discount store!

0:45:060:45:10

I don't know whether it's charm or smarm, but whatever it is, it works,

0:45:100:45:15

because, across all of the tasks, Richard is the highest seller.

0:45:150:45:19

Oh, Beverley! Thank you. You're making my day.

0:45:190:45:22

Richard - Tricky Dicky is what Lord Sugar would call him.

0:45:220:45:26

I think he is a strong contender.

0:45:260:45:28

He's proved that with his track record in the process.

0:45:280:45:30

I'm your figures man, so I'm just going to tell you the facts.

0:45:300:45:33

Barbecue food - cheap.

0:45:330:45:35

I'm one of these people that has massive self-confidence.

0:45:350:45:38

Sh-oom. Winning.

0:45:380:45:39

I always think that business is like a sport

0:45:390:45:42

and we're at the top of our game at the moment.

0:45:420:45:44

I want to really push forward and win this league, if you like.

0:45:440:45:48

So let's all of us go smash the hell out of this.

0:45:480:45:51

Growing up in the leafy suburbs of Surrey,

0:45:530:45:56

Richard learnt the foundations of business from oil tycoon dad Dennis.

0:45:560:46:00

I remember the time I took both him and his brother to my offices,

0:46:000:46:05

and we had a brand-new tanker there, and I was explaining to him

0:46:050:46:08

that this tanker was owned by the family, so, in theory,

0:46:080:46:11

they owned part of it.

0:46:110:46:13

And Richard then turned to me and said,

0:46:130:46:15

"If you're the big boss, Daddy, does that mean we're the little bosses?"

0:46:150:46:18

And I said, "Well, I guess it does."

0:46:180:46:20

So that started at about six or seven years old.

0:46:200:46:23

Dad being really successful was a massive impact in my life.

0:46:230:46:26

I didn't grow up wanting to be a football player.

0:46:260:46:29

I wanted to be a big successful businessman,

0:46:290:46:31

and I think, as a son,

0:46:310:46:33

you always want to try and eclipse what your dad's done.

0:46:330:46:36

Self-assured from an early age, Richard's confidence took a knock

0:46:360:46:40

in 1990, when he was diagnosed with dyslexia.

0:46:400:46:44

When it became clear that Richard was struggling with his reading

0:46:440:46:48

and writing, it baffled him as to why this was happening.

0:46:480:46:52

He couldn't keep up with the others and it caused him problems.

0:46:520:46:56

It probably was the making of him,

0:46:560:46:58

because he realised suddenly that it didn't all come dead easy

0:46:580:47:00

and he had to work hard to overcome it, which he did.

0:47:000:47:03

It was a motivation in the end. My final thesis at university was,

0:47:030:47:07

"Is there a link between entrepreneurship and dyslexia?"

0:47:070:47:10

and I did a whole research project about the big, you know,

0:47:100:47:13

dyslexics out there, the Bransons, etc.

0:47:130:47:16

I actually got a first for that thesis,

0:47:160:47:19

and I've been glad to have it, because I do feel I'm more creative.

0:47:190:47:23

I do feel like I can think outside the box.

0:47:230:47:26

In week two, a creative task came up...

0:47:260:47:30

I've run a marketing agency for eight years. This is what I do.

0:47:300:47:33

..and Richard rushed to take the lead.

0:47:330:47:35

I thought, "This has got my name written all over it."

0:47:350:47:38

Personally, I think that we should think about a male market

0:47:380:47:41

and I'm seeing black as a bottle.

0:47:410:47:43

We'd only just got going and...

0:47:430:47:45

BAM! Richard's arrived, the marketing man.

0:47:450:47:47

You've got to remember it's cactus and moisture,

0:47:470:47:49

that's all I ask. Anything else is up to you guys.

0:47:490:47:51

He's read a lot of business books. He knows a lot of jargon.

0:47:510:47:55

Just so simple. Just... Mm.

0:47:550:47:57

It was the first time the boys had come together as a team

0:47:570:48:00

and Richard really had to channel them,

0:48:000:48:02

he had to pull them together, he had to give them very specific roles.

0:48:020:48:07

Mr Director, all I ask - stay on brand.

0:48:070:48:10

-Oh, no, absolutely. Absolutely, yeah.

-OK!

0:48:100:48:12

And do you know what, that's simple, isn't it?

0:48:120:48:14

I think Richard proved that he's a good manager of people.

0:48:140:48:17

Western for desert dry hair.

0:48:170:48:21

Richard came up with a coherent campaign...

0:48:220:48:25

Simple, clean, on message.

0:48:250:48:29

..and soaked up the praise in the boardroom.

0:48:290:48:31

In all the years that I have run this task in this boardroom,

0:48:310:48:35

-this has got to be one of the best.

-Thank you, Lord Sugar.

0:48:350:48:38

No, seriously. It's got to be one of the best.

0:48:380:48:40

Richard said he was the marketing man

0:48:400:48:42

and he proved he WAS the marketing man in that task.

0:48:420:48:45

Gave everyone a role, didn't you?

0:48:450:48:46

I think it's more credit where credit's due

0:48:460:48:48

and using the skills in my team.

0:48:480:48:50

It was Richard and his seven assistants, I think.

0:48:500:48:52

'For Lord Sugar to say this was one of the best products

0:48:520:48:55

'that he's seen was such amazing feedback.'

0:48:550:48:57

We created an unbelievable advert, a great billboard

0:48:570:49:00

and really good brand, name. Everything worked well.

0:49:000:49:03

-Well done, guys.

-EXCITED CHATTER

0:49:030:49:06

And that is when Tricky Dicky was born,

0:49:060:49:09

probably one of the slipperiest characters

0:49:090:49:12

I've had the... "pleasure" to be with.

0:49:120:49:14

Disciples, disciples, you're welcome. You're welcome.

0:49:140:49:18

It doesn't matter whether he's a project manager

0:49:180:49:20

or just one of the team, he's always there

0:49:200:49:23

trying to manipulate and manage everybody.

0:49:230:49:25

That's what he does. That's Richard.

0:49:250:49:27

-Yeah, can I say, it's a negotiation, not selling?

-Yeah, who thinks...?

0:49:270:49:30

Can I maybe make a suggestion? Who can speak French?

0:49:300:49:33

At first, Richard was very arrogant.

0:49:330:49:35

I don't think he was able to work in a team.

0:49:350:49:38

Stop causing friction. We're trying to move on.

0:49:380:49:41

No matter who was project manager, he was like, "Nope, it's my way."

0:49:410:49:45

Maybe we should just go with your decision, then?

0:49:450:49:47

Well, no, I've not listened to it.

0:49:470:49:49

That's the point that I was trying to make!

0:49:490:49:51

He works best on a one-person team.

0:49:510:49:53

You seem to alienate people. Is it because it's all about Richard?

0:49:530:49:57

I don't think that I get on with everybody, but...

0:49:570:50:00

that's business, that's life.

0:50:000:50:02

'There's friends, I get that,'

0:50:020:50:04

um, but those friends are people

0:50:040:50:06

that I'm looking to knock out of this competition.

0:50:060:50:08

Week eight, and Richard's back-seat driving reached new levels.

0:50:090:50:14

We would like you guys to go to a party shop.

0:50:140:50:17

You could get some sticky jewels and write on Nicole's gift bag,

0:50:170:50:20

"Happy birthday, Nicole." We want hers to look extra special.

0:50:200:50:23

Honestly, guys, stop spending money.

0:50:230:50:25

What are we going to do about Selena's request

0:50:250:50:28

to get the glitter for the party bags? Are we...?

0:50:280:50:32

Um... We have no time.

0:50:320:50:34

I wasn't too concerned about not going to get those things,

0:50:340:50:37

although I did get slated again for that in the boardroom.

0:50:370:50:41

It was a case that we didn't have the time for it.

0:50:410:50:44

In my schedules, I had to bake a cake, we had to...

0:50:440:50:47

If you'd had the time, would you have done it?

0:50:470:50:49

And I said that to Selina.

0:50:490:50:50

-If you'd had the time, would you have done it?

-Yes.

0:50:500:50:53

Maybe I just was a little bit blinkered to the concept of it.

0:50:530:50:58

I just thought, "Nah, stuff it."

0:50:580:51:00

I think, with Richard, you may not want him on your team,

0:51:000:51:03

but I think, given the opportunity, you certainly do need him,

0:51:030:51:06

because he understands what it requires to win.

0:51:060:51:08

You won it, maybe due to Richard's stinginess.

0:51:080:51:12

I'm really happy that Richard was irritating,

0:51:120:51:14

because it is about numbers and, if you give me creative reign,

0:51:140:51:16

I might've tried to book unicorns and all-sorts.

0:51:160:51:19

I could've been slated if we'd lost that task,

0:51:190:51:21

but I had a big impact in winning it.

0:51:210:51:24

One person Richard did manage to win over - his wife of six years - Cara.

0:51:240:51:29

Richard's always been his own boss.

0:51:290:51:31

He's never, ever wanted to work for anybody else.

0:51:310:51:34

After university, the rest of us went on our milk rounds

0:51:340:51:38

and, you know, applied to all the big companies and big corporates.

0:51:380:51:41

Richard laughed in our faces

0:51:410:51:43

and told us that we were all doing it very wrong,

0:51:430:51:45

bought himself a suitcase, filled it with rubber ducks and photo frames,

0:51:450:51:50

and walked up and down the high streets selling to gift shops.

0:51:500:51:55

I was like Del Boy Trotter with his suitcase,

0:51:550:51:57

showing all my little samples and Cara used to call me,

0:51:570:52:00

"the tat man" cos I used to go and tout my tat, she used to call it.

0:52:000:52:03

Which was a bit unfair, cos some of it was quite good,

0:52:030:52:06

but it wasn't all good, but, you know, you do what you can.

0:52:060:52:10

Richard teamed up with his brother, Tim,

0:52:100:52:12

and the family business flourished.

0:52:120:52:14

People would come to me and say,

0:52:140:52:17

"We really like your website that you've done for your own business."

0:52:170:52:20

You suddenly realise that we actually are better website guys

0:52:200:52:23

than we are photo frame designers and importers.

0:52:230:52:28

So that's when we changed.

0:52:280:52:29

We set out and did websites, predominantly, graphic design work,

0:52:290:52:33

and that eventually flourished into what is now our marketing agency.

0:52:330:52:39

Between Richard and I, our relationship is based on...

0:52:390:52:41

I always see it as a flower - I'm the one that's the root

0:52:410:52:44

in the ground doing the hard graft

0:52:440:52:45

and the work and the stem, and everything else,

0:52:450:52:47

putting water up into the nice petals, which is Richard,

0:52:470:52:50

so he can dance off into a flowery field,

0:52:500:52:53

do all the stuff that he wants to.

0:52:530:52:55

Richard is the sales and marketing director, really.

0:52:550:52:58

He's very much a strategy, marketing, flowery sort of person.

0:52:580:53:03

I've always said that Richard is a legend in his own mind.

0:53:030:53:07

In the process, Richard continued to rack up the victories.

0:53:070:53:11

I've been the most successful candidate in terms of wins.

0:53:110:53:14

-We nailed it.

-THEY CHEER

0:53:140:53:16

-I've been a project manager twice and won.

-Good project manager?

0:53:160:53:19

Yeah, Richard was phenomenal.

0:53:190:53:20

Sub team leader five times, I think, and won.

0:53:200:53:22

He was a fantastic sub team leader.

0:53:220:53:24

I really did enjoy working under Richard.

0:53:240:53:27

I went on to sell £4.2 million worth of property.

0:53:270:53:31

Very, very, very good. Excellent.

0:53:310:53:33

'I really do have the credibility'

0:53:330:53:36

to win this and I think that, um, I'm on track.

0:53:360:53:39

Week ten - a chance to seal the deal.

0:53:420:53:45

-I make packaging, brands, logos.

-That's why I thought of you straightaway.

0:53:450:53:49

The health snack task, I go into it thinking,

0:53:490:53:52

"Right, this is the time. All we have to do is win this

0:53:520:53:55

"and I've won 9/10 tasks,"

0:53:550:53:57

"I've equalled The Apprentice record of any candidate winning,

0:53:570:54:01

"only losing one task," and I was so keen to get it right.

0:54:010:54:05

In terms of brand names and stuff,

0:54:050:54:07

-I'm seeing the front of the packet as a massive V.

-Yeah, I like that.

0:54:070:54:11

Victory is within our midst!

0:54:110:54:13

-Ooh!

-Very good.

0:54:130:54:16

"Great for the busy, the health-conscious and the hungry."

0:54:160:54:20

But Richard had missed a trick.

0:54:200:54:22

We want to be able to take on the Kettle cooked crisp market,

0:54:220:54:26

but with a healthy alternative.

0:54:260:54:28

-Can I just touch on the branding?

-Yeah.

0:54:280:54:30

Where does it tell me that this is different to Kettle crisps?

0:54:300:54:33

That needs to perhaps go onto the back of the bag, yes.

0:54:330:54:38

The core concept of this is the fact that it's cooked differently.

0:54:380:54:41

It doesn't actually say that on your packaging.

0:54:410:54:43

Probably, that would be the one thing that we would

0:54:430:54:46

add to the packaging.

0:54:460:54:48

He made a right Horlicks of this whole job.

0:54:480:54:51

He forgot the most important message,

0:54:510:54:53

and, for a marketing man, that's a disaster.

0:54:530:54:55

I think, in my personal opinion, that this expert in marketing here

0:54:550:55:00

has not projected in any way or form on this product

0:55:000:55:04

what the hell it's all about.

0:55:040:55:06

I've got a really simple answer.

0:55:060:55:07

I found out, on the second day, that the process was dehydration.

0:55:070:55:11

We did tell him that it was dehydrated.

0:55:110:55:13

When did you tell me it was dehydrated?

0:55:130:55:15

-On the phone.

-Yeah.

-On the first day.

0:55:150:55:17

The fact that he claimed in the boardroom that he didn't know

0:55:170:55:20

it was a dehydrated, raw product is absolutely absurd.

0:55:200:55:24

You did know it was dehydrated. You did know it was raw.

0:55:240:55:26

He's very stubborn, so one of Richard's downfalls is that

0:55:260:55:30

he doesn't take the time to listen to other people's point of view,

0:55:300:55:34

to get what their side is and to listen to them,

0:55:340:55:36

and I think that's something he's learnt throughout this process,

0:55:360:55:39

that will change him. He's not always right.

0:55:390:55:42

I missed fundamental points on the branding stuff, um,

0:55:420:55:46

and I didn't admit to that in the boardroom,

0:55:460:55:49

and I'm really annoyed at myself for not just confessing to that mistake.

0:55:490:55:52

But that's not me.

0:55:520:55:54

It's been nice working with you.

0:55:560:55:57

-I'll go grab a coffee.

-See you later, mate.

0:55:570:55:59

-I'll see you outside.

-See you!

-I'll see you later.

0:55:590:56:02

One swallow doesn't make a spring and, similarly with Richard,

0:56:020:56:05

one failure shouldn't make him a failure.

0:56:050:56:08

However, I'm not sure that's going to dent his confidence.

0:56:080:56:10

In fact, probably nothing will.

0:56:100:56:12

Super sub team.

0:56:120:56:13

I actually want to be the charming, bumbling English guy.

0:56:130:56:16

-HE COUGHS

-I spat the wrong way.

0:56:160:56:19

Richard was a bit like Marmite in the beginning.

0:56:190:56:21

You either loved him or you've hated him.

0:56:210:56:24

What about we make the decision on this one...?

0:56:240:56:26

Can I speak to David, please, Richard? 'And it's quite weird now,'

0:56:260:56:30

cos he's turned a bit like jam. He's a bit sweet now, um...

0:56:300:56:33

If anything, a bit sickly sweet, but in a nice, nice way.

0:56:330:56:37

Oh, yeah. Oh, yeah. Very good.

0:56:370:56:40

You can't argue with Richard's record.

0:56:400:56:42

He's won eight of the ten tasks and the truth is, actually,

0:56:420:56:46

he's been instrumental in the reason as to WHY they've won the tasks.

0:56:460:56:49

-Cos I'm at the top. You lot are underneath.

-Hark at him! Full of it.

0:56:490:56:53

There's no denying that Richard has bags of confidence,

0:56:530:56:58

but does he have a solid business plan? We'll have to wait and see.

0:56:580:57:01

We haven't got Richard.

0:57:030:57:04

Have they actually left?! They've actually left!

0:57:040:57:08

I had in my head I'm already going to win,

0:57:080:57:10

and I've had to really rein that in, cos it does annoy people

0:57:100:57:13

when you say to them you're just going to win and they're like, "No."

0:57:130:57:16

And you're like, "No, honestly, I'm going to win."

0:57:160:57:19

I am going to win. I still am.

0:57:200:57:23

Next for the final five - their toughest task to date...

0:57:290:57:34

-I think it's time, Gaz.

-Yeah?

0:57:340:57:36

I'm going to lose it, mate.

0:57:360:57:38

..the interviews.

0:57:380:57:40

Throughout my career, I've never been fired, so I'm not starting now.

0:57:400:57:44

I have said right from the start that I'm going to win this process,

0:57:440:57:47

and I still genuinely believe that.

0:57:470:57:49

I hope that he can see that I will not give up,

0:57:510:57:54

that I will fight until the very end.

0:57:540:57:56

'I genuinely love my business plan.

0:57:590:58:03

I think that's the biggest edge I have over the competition.

0:58:030:58:06

I've set myself such a high bar. I won't allow myself to fail.

0:58:060:58:12

LIFT: Doors opening.

0:58:160:58:17

-Good morning.

-ALL: Good morning, Lord Sugar.

0:58:240:58:27

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