Health Snack The Apprentice

This programme contains some strong language

£250,000. It's an acorn which we want grown into a great oak tree.

Lord Sugar's on the hunt for a brand-new business partner.

If you think this process is tough,

it's just got a whole lot tougher.

Over the next 12 weeks, you are out of your comfort zone.

Ready to fight for his funding,

18 aspiring entrepreneurs.

Supply and demand, that's what this is about.

I'm demanding the answers, you'd better bloody well supply them.

On the table, a quarter-million-pound investment,

and a 50-50 partnership with Britain's toughest backer.

You haven't used any of your skills, any of your knowledge.

Mistake on that, mistake on this - straight in the bin.

Rich, come on!

Let's go, mate.

It's a deal worth battling for.

I sold the most yesterday.

-You did yesterday - but this morning you didn't.

-Whatever.

-Yeah?

18 candidates...

Hang on. Ooh...

Common sense prevails.

We're going to be explosive.

12 testing weeks.

I really don't know what to do.

I messed up a bit, didn't I?

Get in!

..one life-changing opportunity.

You're fired.

You're fired.

This is a bad call on strategy.

You're fired.

Previously on The Apprentice...

You're going to sell the priciest product of them all -

property.

I want to own my own tower block.

Joseph aimed high...

I don't think we come cheap.

..but Selina...

Can I see a floor plan?

Um...

..got stuck on the ground floor.

I think I'd be more comfortable going off and doing some research.

On the other team...

It is a nice open space for the windows,

to have the sun come in throughout the day and the night.

..while Scott stumbled...

This would be walking into the dining room.

-Scott...

-Yeah.

-It's the lounge.

..Richard and Vana...

£1,369,150.

..made a killing.

In the boardroom...

You sold over four million pounds worth of property. Very good.

Scott, you are a very lucky man.

..a shock result.

-I would like to exit the process.

-Oh!

What is he doing?!

You've actually made life a little bit easier for me.

I'm off.

Cross words were exchanged.

I sold - you can't close your deal.

-Fair enough you had...

-You're shouting.

Why do you have to shout?

I've just got a loud voice.

And Selina...

I'm not trying to win a personality contest here.

-Trust me, no-one's winning any personality contests here.

-No.

..got gazumped.

You're not going to make it, Selina.

You're fired.

She became the 12th casualty of the boardroom.

Now six remain to fight for the chance

to become Lord Sugar's business partner.

5.30am.

PHONE RINGS

Good morning - Joseph speaking.

'Lord Sugar would like you to meet him at the Olympic Park.

'The cars will be outside in 20 minutes.'

Wake up, guys!

Olympic Park - 20 minutes.

THEY GROAN

I wonder how Scott is feeling today.

Full of regret, probably.

To exit yourself after nine weeks...

-CHANTS:

-We're going to win.

That's it - we're going to win!

We're going to win!

You know when we get to the Olympic Park

and we all go for project manager, what are we going to do?

Paper, scissors, rock, or what?

-Fight to the death.

-Fight to the death.

Between the two teams, aren't we the better team?

-Um...

-I know I'm biased.

I mean, we're all quite good on a professional level.

-Yeah.

-The others are quite good on a scrotie sort of,

"I'll run in and sell it," level.

The London Aquatic Centre...

..site of Olympic glory during London 2012...

..now where the public reach their fitness goals.

-Good morning.

-ALL: Good morning, Lord Sugar.

The UK is a nation of snackers,

and there is a rapidly growing market for healthier alternatives,

so, for your next task, I'd like you to create your own healthy snacks,

and then pitch your range to three major retailers.

The team with the most orders will win,

and on the losing team, at least one of you will be fired.

Now, let's not waste this opportunity,

because we're getting close to the end now.

So, I'd like to see everyone contributing in this task.

Off you go, and I'll see you in a couple of days' time.

The UK spends 90 billion a year on snacks -

a recent trend for healthy living means virtuous products

are taking a big bite out of the market.

-I love these.

-I like it.

Today, teams must create their own healthy snack...

You go out, you get your sandwich, chocolate bar

and your packet of crisps at lunch, so we want to try and change that.

..and, tomorrow, pitch it to three leading retailers.

I've looked at who we're pitching to.

My former employer is on the list.

What I am nervousness...is about

is I've not got much experience in producing any kind of foods.

I'm not going to say I'm an amazing chef,

I'm not going to say that I have experience in producing products,

-because I have definitely don't.

-Mm.

I eat, er, snack bars, so what I suggest is,

if I project manage this task, then we can use Gary with the pitching.

Yeah, I'm more than happy - I'm right behind it on the retailing.

Now's not the time to hide.

Heading up the other team...

I'm quite happy to roll as project manager.

..gym enthusiast Brett.

I'm quite conscious of food, the nutritional values,

cos I've always done the protein shakes and this, that and the other.

I'm just letting you know that the pitching's not an issue for me.

I am happy to support you as project manager.

On that basis, I will support it.

-Remember, I run a digital marketing agency...

-Yeah.

..and I make packaging, brands, logos, so...

That's why I thought of you straight away.

And in some respects, it's almost not...

it's just worth it, sticking me there on my own,

-I'll be as happy as Larry.

-Well, I think, myself, you'll smash that -

you've got a good eye for product design.

CLAUDE: Richard has got skills in this area - it's marketing...

you'd have thought that he would be a very good project manager,

but Richard always plays a tricky game,

so you're never quite sure if this is a tactical move by him,

or genuinely he felt that Brett was the right man.

Next, choose what type of snack to make.

-VANA:

-Crackers or crisps - that's my opinion.

Vegetable crisps - they're high fibre, low calorie, high nutrient.

-Something like this.

-I agree with the crisps,

but we've got to have that element of difference.

-People like cauliflower cheese.

-Mm.

-That could be a variation of crisps,

where you could have cauliflower cheese.

I'm quite happy to run with that.

GARY: Crisps are a good seller, but I'm nervous with crisps -

even vegetable crisps, because if I wanted a healthy snack,

I'd just avoid crisps altogether.

I'm thinking impulse, I'm thinking on the go,

and I think if you're going for mass market,

then bars are really, really the one.

I think it's a great choice,

because a lot of people do skip meals these days.

-They give you energy...

-Energy's good.

-..good for you.

-Yeah, I think that's right.

-Yeah.

-Cool.

10.30.

-Have a good day!

-Good luck.

-Keep in contact, right?

-Yeah, let's stay in touch all day.

-Yes!

Time for teams to create sample snacks...

and build brands.

'In terms of brand names and stuff,'

I'm, seeing the front of the packet as a massive V.

Yeah, I like that.

'Cos then it's basically just vegetables,'

and that V would be a different colour each time,

and you would have a colour scheme for each bag.

So, I'm therefore thinking that

if you're going to be doing three different types of vegetable...

-Yeah.

-Then you could maybe choose one from each colour scheme.

Great stuff. Bye!

Looks like we're all on track.

Victory is within our midst.

-We're not going to allow the colour to dictate our taste.

-No.

That's not what we're doing.

-If we can get the balance of flavours right...

-Yeah.

-..on the product,

I think we'll smash it.

PHONE CHIMES Hello!

Charleine, I've got a couple of ideas of names, if you want.

-Yes, please!

-So, I was thinking "Life"...

Could you spell it out to me, Joseph?

L-I-F-E.

-Yeah.

-"Rejuvenation".

So, "Rejuvenation Bar".

Perfect.

Set on Joseph's Rejuvenation idea...

Charleine visits a raw food restaurant...

We're wanting to produce a snack bar.

..hunting for healthy ingredients.

We want to introduce the superfoods into it,

to give it a really healthy selling point.

Well, superfoods are a such a big thing right now.

Well, this one here is baobab.

This is the most amazing source of protein.

60% protein. Can you taste, it's quite tangy?

-Yes, yes, yes!

-Yeah.

We're aiming the bar at everyone, to replace chocolate bars.

There's a few key ingredients that I'm interested in using.

So, the next one is acai. It's a berry that comes from the Amazon.

There is no comparison - the antioxidants are right up there.

-It's incredible at balancing blood sugar levels.

-Right.

They all have really good selling points about them,

they all do really great things for the body...

The last one here is maca.

It's amazing for fertility. It's actually known as nature's Viagra.

It is a great product that we're going to be producing,

and I'm looking forward to bringing it all together.

Across town...

In charge of branding, Joseph and Gary.

PHONE RINGS

-Hello, Charleine.

-'Hiya.'

Basically, the concept is,

'superfoods - they've got so many positive facts.'

So, I'm thinking for one of them... is the Babboo... Um, the Buba Bar.

The Baobab?

That's the - yeah. B-A-O-B-A.

We want to be careful

how we pronounce these tomorrow, I tell you.

'The next one is the maca one.'

Listen to this for the selling points for the packaging on this one.

It balances your hormones,

it is known as Britain's Viagra.

So, yeah, great for conceiving.

'Suits with the name "Rejuvenate", then.

'Yeah - the Rejuvenate Bar.'

2pm.

Hi, how are you? I'm Brett, this is Vana - we're from Connexus.

Next for the teams...

-Hi, how are you?

-Hi!

..cook up their snacks.

This is where the magic happens.

Each must produce three different flavours.

So, the main ingredient I'm going to use is the acai.

-The baoba...

-Baobab.

-Yeah, that one!

-Yeah.

The maca - it's great for contraception.

Not for contraception! For...

-The other one.

-Sexual function.

-Yes, that's it.

For Brett and Vana...

What does dehydration actually do to the size of this?

Reduces a courgette probably to about 5-10% of its previous weight.

..a crash-course in vegetable crisps.

How long does it take to dehydrate?

If you were just putting courgette in the dehydrator,

-probably four or five hours it would be done.

-OK.

If you soak it in lots of salt, it will take longer.

You know something? Vana and Brett may be onto something here,

because they're not frying the product -

they're dehydrating it, thereby retaining all the nutrients,

and if they do that, it's quite possible that they can then claim

that they've got a snack that is healthy.

So, I was thinking kind of like the onion and cheese theme...

Cheese and onion, yeah.

..that everyone likes here, and the other one I was thinking,

cabbage goes well with sweet,

so we could do kind of like two salty crisps

-and then one more of a...

-Sweetie, sort of...

-Sweetie, yeah.

So it's not all savoury.

-Yeah, I'm happy with that.

-Yeah?

RICHARD: It's all about simple -

and I want that V to feel like it's a bit traditional,

-maybe a little bit old-fashioned.

-Yeah.

Perfecting packaging...

It's just going to be all about the V,

and the fonts that we're going to use on it.

..Richard.

I'm looking for something a little bit old,

but really bolshie - traditional...

Englishy...

We've all bought in to this crisp idea, and vegetable crisp,

carte blanche to do what I need to do on the branding...

Boost it up into a large V.

Rotate the S so that it becomes a line with the V.

..and now I can actually get the branding sorted

and come back to the guys with great ideas.

I quite like that way of working.

-PHONE RINGS Sorry...

-Sure.

-Richard?

-Hello, mate - how you doing?

Yeah, not too bad - just trying to get the recipes right.

Tell him that we're doing the courgette with tomato and oregano.

So, we're going to be doing courgette

with oregano and the tomato.

OK, so, if I said "Mediterranean courgette"...

Yeah, we like that.

-And then we've got red onion and cheese.

-Yeah.

It's not made with real cheese -

it's made with a nutritional yeast.

Mate, I can't sell "red onion and nutritional yeast".

All you do is just do red onion crisps, then.

-Red onion crunch.

-Yes.

'And then number three, we're thinking cabbage'

with beetroot and agave.

You just make sure you make it

the nicest-tasting versions of those three.

'We're trying our best.'

Cheers, bye.

5g of Himalayan salt. Maybe some smoked paprika.

-Oregano?

-Oregano...

Although Brett is project manager,

he's actually third in line to the throne.

Some garlic powder or something of the sort, to give it some flavour.

That's five.

You have King Richard sitting majestically at the top...

you've then got Princess Vana, who's managing the kitchen,

and then...you've got Brett.

-All down my trousers.

-Oh, no!

That's fucking beetroot, as well - that's going to stain.

Mid-afternoon...

Refining her snack bar recipes, hairdresser Charleine.

My aim now is to produce a tasty bar that ties in the main ingredients.

-Did you weigh those?

-These?

No, because I'm going to go with what I think's best for the ingredients...

-OK.

-..without overdoing it.

I think I'm just going to add a touch more berries to it.

-KARREN:

-Charleine wants to produce a health snack -

now, with a health snack, you want to have a nutritional benefit.

She won't know what her nutritional benefit is,

because she hasn't measured anything.

How do I know what I'm doing?

She's just been throwing in things willy-nilly.

I mean, that is going to be really difficult for her -

to sell a health product

without knowing what the health benefits are.

Ahem...

SHE COUGHS

In Soho...

I think that's going to be a nice background.

I think it shows rejuvenation, definitely.

..Joseph and Gary breathe life into Rejuvenate.

I mean, the only thing I'm nervous about is,

what we're trying to do is appeal to the mass market.

Does it just really target ladies, and women?

You can't cut that hair off on a straight line, could you?

-To make it a man?

-It would be less gender specific then, I think,

and the "Rejuvenation" over the top of that.

-I like it.

-PHONE RINGS

Next job - note the nutritional information.

You OK to speak?

I have a really lot to do here, OK, Gary?

But when do you think you'll be able to get this recipe over to us?

I'm still in the middle of making the bars.

As soon as you've done that, can you give us a call back?

I've just made one mix - I've got the other two to make,

ad I need to make sure they're spot on. OK, mate?

Little bit nervous at the moment.

Totally respect that Charleine's under pressure,

and she's on her own, but, end of the day,

if we're going to produce a product,

it needs to have the right information on it,

because if it doesn't,

we might as well not turn up for the pitch tomorrow.

5.30pm.

Everything has to be separated on these trays,

in order for it to dehydrate properly.

By seven o'clock, all work must stop...

This is why they say chefs is the most stressful job!

..so health benefits can be checked...

Superfoods are all high in antioxidants,

and they're naturally healthy.

..and packaging printed.

I think we need some more of this yeast.

-It's quite powerful at the minute.

-I'm worried

it doesn't have enough flavour - enough dimension.

-You can taste that garlic, though.

-Too much?

-That's enough.

The situation's stressful. You're not going to get away from that -

everything's about measurements, calculations, percentages.

-50g of oil.

-I think I need to put a little bit more.

-A little bit more what?

-Olive oil.

Right, hang on a minute - 50g of olive oil?

I don't think that's right. I put over 100g.

-That's 150g.

-I know - but this is a separate one.

Vana's laughing it off - I'm the project manager,

so, for me, I want to make sure that everything's done to the button.

-You're...mad science!

-No, because the flavours diminish.

Yum!

PHONE RINGS

Can we say "reduced in calories"?

Um, I don't think you should say that.

What other nutritional claims can we make?

Can we say it's gluten-free and vegan?

It is gluten-free, and it is vegan.

-And is it raw?

-It is raw, yeah. It will be raw.

So, it's gluten-free, vegan and raw.

That's cool, OK - so, gluten-free, vegan and raw.

Slip it down on a slicing machine,

we've coated it up as, like, a marinade,

and it's gone into the dehydration machine.

So, that one there is the crisp.

OK.

Um, we're going to say gluten-free.

If you just put "vegan" instead of "high in nutrients"

for the time being...

Five minutes before the print deadline...

PHONE RINGS

..for Charleine, two recipes down...

'Charleine, how are you getting on, mate?'

..one still to go.

'Just hold on one second - you need to listen really, really carefully.'

OK.

Oh...fuck.

Right, um...ingredients have changed.

This was crazy. The first oil I was using wasn't working, OK?

Charleine, slow down, mate.

Instead of almond nut butter, I've used peanut butter.

What's that, sorry, mate?

I've still got the other tray to put on, right?

-Listen to the second one.

-Charleine, I know you're in a rush,

but we've got to get this absolutely right.

45g of coconut, two drops of vanilla...

Charleine... Charleine, is...?

..two drops of almond, 20g of cherry...

-Charleine...

-OK, got it?

In the booba one is 50g of pomegranate.

OK, just grab as much of that as you can.

Agh...well, that's it, then, innit?

There's no point...what can we do?

We just can go with we've got. It's not ideal, but...

"natural energy", "superfoods", "high in antioxidants"...

7pm.

"Eat well, live well, feel great about you." There you go.

Packaging off to the printers...

Thank you so much.

..kitchens closed.

-I hope we created some good crisps!

-Tomorrow morning will tell!

Fingers crossed!

Tomorrow, pitch for a healthy slice of the market.

8am.

-Turn around.

-Just do it, you...

-Ooh!

-Very good!

"Great for the busy, the health-conscious and the hungry."

It's gluten-free, it's vegan proof, it's raw...

The raw bit, just to let you know -

I looked at it, and I thought, "How..." And raw? It just...

Raw means uncooked.

It just means that the product itself is a raw product.

I took "raw" off it.

DOORBELL RINGS

For Brett's team...

Thank you.

..three types of dehydrated vegetable crisp.

Fingers crossed!

-Mm!

-This is the courgette.

Do you like them?

They are actually quite tasty.

I genuinely like them!

Oh, wow! That tastes so Mediterranean-y.

I'm really pleasantly surprised.

-All right...

-Slightly oily, but...

-..this is the beetroot.

It's foil packeted, so it's going to harbour the moisture a lot more.

It's excess. There's excess.

-You can't miss that "Rejuvenate" on that package, can you?

-No.

For Charleine, Rejuvenate.

These are all quite a bit crumbly.

I don't want to open one of these ones.

If someone said to you, "What flavour's this?"

you wouldn't say, "It's baobab."

-What flavour would you say it is?

-Pomegranate with peppermint.

Pomegranate with peppermint?

Tastes quite...

pepperminty.

We've got a report here from the nutritionist.

The following claim basically has to be removed from the packaging...

"It's high in antioxidants."

"Superfood snack, high in antioxidants."

What I don't get is why.

"Superfoods are sources of antioxidants,

"but do not appear in sufficient quantities."

So, the problem is, we haven't put enough in the product.

-That's the reason why.

-Right.

It is on there. We've got to take it off.

One of you guys starting to mark these out?

Today is going to be tough, for all three retailers.

We're going in there with a product with felt black tip

over some of the labels - but the thing is,

what I've learnt from my experience,

is don't try and pull the wool over people's eyes.

Go with what we've got - sell the dream, sell the concept,

and really show that passion.

These haven't got the other ingredients on.

-We didn't have a clear ingredients list to work with.

-Let's be honest,

we're not going to the pitch to sell these

based on what ingredients we've got on here, because they're all wrong.

-Yeah.

-So, I think what we've got to concentrate on now

-is how we're going to spin it.

-Yeah.

Today, teams must pitch their snacks to three major retailers.

I'm wanting Gary to do most of the speaking in the pitching.

You've worked in these big places before.

So, basically, for our first pitch, it's going to be led by myself.

-Are you saying that you're going to lead all three pitches?

-No.

I guess... I guess the only thing I'll say is,

I will back you up on your first pitch.

The pitch that I'm leading, I want to start.

Right.

-9.45.

-I'm happy about the product, guys, so let's make it happen.

While half head to their first pitch...

RICHARD: Remember, these...

-"The vegetable crisp that's bursting with flavour."

-Yeah.

I do think it'll work well, you know,

We'd would love an initial order of 100,000 units,

or something like that.

The rest test their snacks on public.

What's the first impact it has on you?

It's quite natural,

-but it looks like it's bursting out of the paper.

-Good!

Giving people the Vs, Vana.

It looks quite... I guess it looks quite healthy...

OK.

Apart from the red cabbage.

You don't like the red cabbage?!

You tend to pick it up in a kebab shop.

They're not quite crisp enough.

Oh, I'm going to give you a napkin, cos that's the one thing -

-they're a little bit oily, right?

-They ARE a bit oily.

On the other team, Joseph reveals Rejuvenate.

On the name, Rejuvenate - it doesn't do anything for me

one way or the other, to be honest.

-It's not very catchy.

-I like the name.

-You like the name?

-Do you think it's going to stand out on the shelf?

-No.

-No.

-No?

-No.

-Crumbly, already.

-Looks a bit crumbly and soft, doesn't it?

That is so, so, so dry.

It's almost like it's gone off.

It tastes like a blended-up Cornetto.

Back to the drawing board, then, is it?

Now for the pitch - laid on by Lord Sugar...

-Good luck.

-Good luck! Yes, we'll do this, OK?

Cool - let's go.

..one specialist retailer for each team.

For Charleine and Gary,

with sales over ten million health bars each year...

-Good morning.

-Morning!

Morning.

..it's Holland & Barrett.

Good morning, ladies and gentleman.

We're living in a generation

where people are a lot more health cautious

than what they ever used to be.

When I produced this product,

my aim was to replace all high-sugary bars

with a healthy-tasting alternative.

-Mine's fallen apart a little bit.

-Very crumbly, yes.

-GARY:

-Yeah, we...

-They are a bit crumbly...

-It's lack of moisture.

-..it didn't have long enough to set.

-So, the finished product will be more firm?

-Will be a lot more firmer, yeah.

-What would be great...

-Do you like that?

-Do you like it?

-Do you like it?

-No.

-OK.

The benefits of the snack bars are phenomenal.

The main ingredients are superfoods.

They have extra-large doses of antioxidants,

thought to ward off cancer.

How much of it is in the bar?

3g of the main ingredient.

- 3g? - Yes.

If there's only 3g in the bar itself,

are you really getting that hit of the superfoods?

We believe so.

I mean, we could obviously probably look at increasing that.

What's the reason for the blanked-out message on the front?

We're unable to use the "high in antioxidants" on our packaging.

Well, you need to be clear about this -

because as a retailer of very specialist products, here,

we'll not allow branding that claims to do something it doesn't.

Does it rejuvenate?

OK, so, we absolutely believe it does,

in terms of the source of energy, and we're going down the fact

that if you've got energy, you're rejuvenated.

It is the future - they contain so much goodness within them.

-Thank you.

-Thank you.

Thank you very much.

Oh, I need some water!

I think I need a litre after one of those.

They've got a few problems here.

They've got to be more passionate about the superfoods,

because that is a hot topic on the market,

and that could get them a result -

but at the minute, it's not looking likely.

-GARY:

-There was tough questions that we didn't know the answers to,

and I'm sure there'll be more tough questions.

I think, when we go into the next pitch,

we really need to sell the benefits of each ingredient,

and say that is what it's all about.

-On to the next one.

-Yes, let's do it.

With over 250 health clubs worldwide,

the clients for Brett's first pitch...

Hi, guys, you all right?

Feel free to have a look.

..Virgin Active.

We are aware that as a culture, and as an economy,

we are always looking to better ourselves health-wise, food-wise

and absolutely everything that contributes to that value.

For us, it was quite important that if we were going to represent

our product in your establishment,

we wanted to make sure that all the key elements were at the front fore,

so that we didn't look like we were going to do any

misrepresentation on our side as a company,

and as you as a big industry.

Brett's performance is woeful.

It's not that he's not trying, it's that he's trying too hard.

We, as passionate people who go for the health industry,

we're passionate about our product,

and our product is passionate to be in a position

where it, like, needs to be.

And the trouble is that he feels he's got to say something,

and what comes out is normally gibberish.

We wanted to show people exactly what's inside the packet,

and that's why we've got the iconic

sort of vegetables behind the open parcel paper.

I think that's actually really flavoursome.

-Yeah.

-The oil is clearly...

I mean, I struggled to open the second bag,

because of the amount of oil on my fingers form the first bag.

So, that's clearly an issue.

The only oil content that's in there

is literally just to base the construction of the chip.

The recipes include very, very natural nutrients,

which give us the calibration of the ratios to the amounts

of what we could actually incorporate into our product.

-Thank you for your time.

-Thank you very much.

RICHARD: There's just so much oil on those bloody things!

I think we need to cover it off in the pitch,

to say that when this goes into mass production,

our aim is to reduce down the olive oil -

because 14% is quite high.

Lunchtime.

PHONE RINGS

-Hello?

-Hi, Charleine. How did you get on?

It was OK.

There was things that they wasn't that keen on -

the name, all the packaging and also the product itself, either.

What feedback have you had?

Quite liked the name.

They weren't really too keen on the taste,

and then the texture, they didn't like at all.

So, what do you actually want me to do?

When I get... When I come?

So, I want you to talk about the feedback,

but I want you to talk about it in a very positive way.

Anything that's negative, I'd rather you not speak about...

Yeah, I know you say positive, but I can't just go and say,

"Oh, I did some consumer testing and everybody really liked the name."

But not mentioning that people didn't like it

doesn't mean you're telling... You're not...de-falsifying anything.

Yeah, I mean...

No negativity.

Stand by what we say and back it up 100%.

-All right, mate.

-See you soon.

One, two...

I tell you what, these are massive opportunities, these next two -

I mean, if they like the product and they put the orders in,

we'll smash it out the water.

Next, for Charleine's team, megastore Asda.

Stocking more than a million products in over 600 UK stores.

The main ingredient I wished to use was the superfoods.

You ladies ever heard about the superfoods?

-Yeah.

-Perfect, yeah.

Superfoods are a major trend right now.

They are thought to ward off any diseases,

and to prolong life, as well,

and each bar is tailored for different benefits.

So, Joseph, I know you've been actually out tasting it

-with the consumers this morning.

-Yes.

So, it'd be great just to share the feedback that we've got.

Um...

Yeah, so, I went out this morning.

I think that...I spoke to a wide range of people...

Um...

So, basically, to start with, they thought the product was amazing,

they really, really liked the name Rejuvenate.

They said that it had a very clear shelf appeal,

and if they walked by, that it would stand out.

They said they would buy it as a snack in the morning,

in the afternoon and potentially on the go as a dinner replacement.

There are some brave ingredients, I think, in here -

particularly if you are going for that mass market audience.

There's always a risk with these new products,

new flavours, new ingredients -

so, how will you alleviate that?

In the branding we tried to create something

where each specific superfood had a specific relation.

So, the energy, or the protein hit, or the recovery boost,

to try and give them an idea of what that particular superfood did.

CHARLEINE: We would love to take your orders today.

Thank you very much.

Well done, guys. Comparing that with the one that you didn't see earlier

was almost like chalk and cheese.

-We had some consumer feedback to work against.

-That helped.

You know, we should use it,

cos it's not falsified, I don't think, it's true.

-Keep the confidence, yeah.

-Keep up the confidence!

Yes, let's keep it going.

Next through the door...

-Let's do it.

-Let's smash it.

Let's sell a lot, a lot. Believe in it.

Because I believe in this. I'm in love with this product.

..Richard, Vana and Brett.

You OK?

OK, thank you for your time.

We are so delighted to be able to announce the launch of Vs -

vegetable crisps, bursting with flavour.

There is, in our opinion, 50% too much olive oil in the product,

and it has that slightly...it has a slightly greasy feel to it.

Is that why it's not crisp?

Um...that...the dehydration process will crisp it up,

it will reduce that down by 50% and have that cleaner feel to it.

And the idea is that we want to be able to take on

the kettle-cooked crisp market, but with a healthy alternative

that isn't cooked in a kettle, that doesn't use sunflower oil,

and has a good, healthy connotation to it.

Can I just touch on the branding?

Where does it tell me that this is different to kettle crisps?

So, in terms of the actual cooking process, um...that...

needs to perhaps go onto the back of the bag, yes.

How do I as a consumer know that it's good for me?

We've formulated this product based on the fact that it's...

um...vegan-free.

No, sorry, it's gluten-free, and suitable for vegans.

Gluten-free doesn't necessarily mean that it's healthier

-or it's good for you, though, does it?

-Maybe we...

We would definitely take your feedback,

maybe it would be good to add the word "raw" onto the front.

I don't think that it really shouts out what goodness it's got.

With a bit of fine-tuning and a bit of a tweak,

we could pioneer this product right through to the future

and run that gravy train with it, to be fair.

-Thank you ever so much for your time.

-OK, thank you.

The USP here is that it's dehydrated, it's raw.

But nowhere is that mentioned within the brand.

The issues that come up are issues about the product itself.

Too greasy, too small, too weirdly-shaped.

So we've got one pitch left, and I'm really keen to nail this one.

We all agreed that we're tackling the olive oil head on...

-What about raw food?

-It is still a raw food.

The picture of the vegetable iconifies the fact it is raw,

it is not cooked.

We don't mention that.

It says "Vegetable crisps" at the top. "Bursting with flavour."

Mid-afternoon.

Tesco.

With unhealthy snacks recently banished from their checkouts,

a golden opportunity for Brett's crisps.

-Wow!

-VANA CHUCKLES

It's quite odorous.

This is a natural product. By doing a dehydration process,

we're preserving vitamins and minerals in the vegetables.

The core concept of this is the fact that it's cooked differently.

It doesn't actually say that on your packaging.

Probably that would be the one thing that we would add to the packaging.

The product has quite a long way to go in final execution.

Yeah, no, definitely, we completely appreciate that.

-Thank you. My hand's wet.

-That's fine.

-Just going to wash them, actually.

RICHARD SIGHS

Last task done!

-I am, like, a little bit emotional.

-Aah!

-Truthfully, it is...

-You did a good job.

-Honestly...

-Listen to you, you tart!

On home turf...

Er... My background is actually in retail...

-..Gary.

-..and I had seven fantastic years working for the company myself,

so I have actually experienced the passion for customer product

development and innovation.

I'd like to welcome you to Rejuvenate,

which is our superfood snack bar.

What we've tried to do is brand ourselves with these vibrant colours,

and also look in terms of what we want the consumer to feel after they've tasted the product.

I'd like one of you to sum up in one line

the benefit of this product range.

PAPER RUSTLES

What I'd say the benefit of this... er...product range...is...

the feel-good factor that it gives you, healthy body, healthy mind.

For me, its rejuvenation, it's energy, it's fun, it's vibrant.

-Thank you very much.

-Thank you.

-We hope you enjoyed it.

It went fairly well. There were some questions, but, you know, we answered them all.

Don't get me wrong, it's a tough market, and just fingers crossed

-they like what we've done, they like the product and they place orders.

-Yeah. Fingers crossed.

Pitches over.

Snack orders, if any, will be placed tonight.

'I love the concept of a superfood snack bar.

'Yes, we could make improvements,

'but I think were just on trend with it.'

'I know that as project manager, I've organised the two days

'in a corporate fashion, and it is sorrowful to think that

'if we fail, then it's just going to be down to the oil content.

'That would have been Vana for her mad scientist moment.'

Tomorrow, crunch time.

You can go through to the boardroom now.

-Good morning.

-ALL: Good morning, Lord Sugar.

Here we are in the 10th week.

You had to produce some healthy snacks,

then pitch them to major retailers.

Charleine, we'll start off with you.

We decided we wanted to go for snack bars,

because we've seen them as something that could replace the sugary bars,

and also we decided to go with superfoods.

We didn't know absolutely everything about superfoods,

but we have seen that it was a really good potential.

We also liked a few of the key ingredients. So we've got, um...

-Acai-a, um... The boe-bab...

-Who?

Acai-a.

-Acai.

-Acai.

Acai. It...um...levels out your blood levels and sugar levels.

And then we've got the boo-bab and we've got the maca.

-The baobab.

-Baobab.

Be helpful if you knew how to pronounce them!

GARY: What I liked about the maca, it's from South America,

and they used it to give them energy to climb the mountains.

-Not good for contraception, though, is it?

-CHARLEINE: No, no. It's good for fertility.

-So who's in the kitchen?

-So I went to the kitchen.

I must admit, it was a very, very challenging task.

I am not the best chef in the world.

It's the only snack that looks like the same

going in as it would look like coming out later.

Looks like a sample of the soil from Chernobyl.

-It was chaotic, wasn't it?

-Yes, it was.

I'm looking at this packaging here, and there's as much

information on the back of here as a North Korean tour guide.

And there's black marks on it over there.

GARY: It would have said "High in antioxidants,"

but the feedback from the nutritionist was that we couldn't claim that

because there was not a substantial amount of antioxidants in the ingredients.

Supposed to be a healthy thing, isn't it?

Stop people eating chocolate bars and things like that.

Is it or isn't it healthy?

I'm not too sure, Lord Sugar.

All right, we'll move on to the retailers, OK?

Out of the three pitches throughout the day,

the first one was probably the most challenging.

-And why?

-I mean, the feedback was not to...

deceive customers by saying that we rejuvenate them by using the brand...

-Mm.

-..but we can still use...

-False claims, a lot of false claims.

Yeah, that's the route it was going down, that's right.

To me, "Rejuvenate" could have been good for a face cream, no?

JOSEPH: We meant more to rejuvenate the body rather than the face,

because the rejuvenation... LAUGHTER

-I got that, you know, I got that much.

-But...

Even though the first one was really difficult, we learned massively from it.

And then you went to your old firm, right, the giant supermarket chain.

-Yes.

-Um...you've spoken so much about that firm,

I was wondering if they've got a statue of you outside the head office.

-GARY LAUGHS

-And you took the lead there, did you?

-Yeah.

-I did have seven great years there, and...

-You did tell them that.

I did tell them that. I think of we started, sort of, three out of ten in the first pitch,

it was more six, seven, eight out of ten by the end of the day.

-Now, Brett...

-Yes, Lord Sugar.

-You chose vegetable crisps.

-Crisps.

-Yeah. You and Vana then did the kitchen.

-Yeah, that's correct.

It was apparent that the courgettes, red cabbage and red onion

were the most viable products to be able to go

for the dehydration techniques to be able to create a crisp.

Dehydration means that you take the water out of the product,

theoretically leaving you with a crisp vegetable.

-Yeah, and that's what...Yeah.

-CLAUDE: Are you planning to open that?

-I'm... Yeah.

-BRETT:

-You might need some tissue.

-Enjoy.

CLAUDE CHUCKLES

This particular flavour is Red Onion Crunch,

so it has onion, olive oil, nutritional yeast...

-It's very high in vitamin B12.

-Does it come with face wipes?

THEY CHUCKLE

-You went to retailers with this?

-BRETT:

-Yes, Lord Sugar.

-With this?!

-Yeah.

-It's... Look at it! This thing is impregnated with oil in here.

That cannot be healthy, can it?

It was a replacement from the sunflower oil.

-What did you use, Castrol GTX in there or what?

-LAUGHTER

You used more oil in there than I had in my old moped as a kid.

-RICHARD:

-Can I just say that we recognise that being a problem

when we went to the pitches, and it was one of the first things that we took on...

You recognised it as a problem when you went to the pitch?

We said, "This needs to have a reduction in olive oil, we understand it,"

-and it was just a teething error.

-A teething error?

You are a comedian, honestly.

You are a comedian.

Come on, let's get on to talking about the retailers.

They did make reference about the oil, um...

They did taste it, they never made a bad comment about the taste.

The fact that they were silent

was more shock than acceptance of a good product.

OK, fair enough.

-RICHARD:

-I think we got across the core points

what we were doing on the brand, I just...

It's difficult

when you're pitching a product and their hands are so greasy.

-Brett, the initial pitch to the sports company was terrible.

-OK.

You come out with terminology like "iconic vegetables".

What is an iconic vegetable? Elvis Parsley?

No, it was...

"The package is iconic to the vegetable" is what I said,

so you can see what is inside the packet.

Mm. Let's see how well we did, then.

So, Karren, let's hear how Versatile got on.

The health food and supplement retailer.

Well, I don't think it will come as any surprise to you,

because it was a dreadful pitch, they didn't place any orders, Alan.

-None.

-None.

Connexus, Claude?

The global fitness chain, um... They, er... Also didn't place any orders.

All right, Claude, let's go with you to the superstore.

The superstore, um...interestingly enough, didn't place any orders.

BRETT SIGHS

Karren?

Well, it lacked taste, it lacked texture,

and some crazy claims were made about the product,

so again, no orders.

Well, what about the large supermarket for this lot, Karren?

Well, they actually thought you were on to something.

But you were so far away with it with your product, that...

no orders.

Claude, the large supermarket?

Well, the large supermarket were quite impressed.

But not impressed enough to place any orders.

Oh, my God!

No orders also.

No orders from you, and no orders from you.

That's never happened before.

I'm not sure how I'm going to deal with this, to be honest with you.

Um... I don't know what we're going to do.

Listen, all I can say to you at the moment,

you'd better both go away now, and for the time you come back,

I hope to have a defined exit on this particular task.

Off you go.

Both teams got nothing, and so I'm stuck here.

I'm gutted!

I am gutted!

No sales is just mental, but I know exactly why.

It's cos the product is awful, I mean,

it's literally gopping with oil.

HE SIGHS

'Richard will be the first to point a finger,'

and he'll be the first to say, "Oh, it's the olive oil, oh, the olive oil!"

But I communicated a few key facts, such as raw,

that he chose not to put on the bags.

Not sure if anyone knows what Lord Sugar is thinking at the moment,

but I can imagine he's not too happy.

'Unfortunately, the reason why we've got zero sales was Charleine.'

She was project manager, she struggled to make decisions at times,

and basically, it got too much for her.

I think at this stage of the process,

if you can't stand the heat, you got to get out of the kitchen.

-The way he was talking, he could get rid of us all.

-Don't know.

-I wonder how he's going to work it, because...

-That's why I'm not speculating.

Just roll with the punches, be prepared to put your case across on why you should be here, end of.

-CHARLEINE:

-'I have no idea what's going to happen right now.'

I think each and everyone of us should be worried.

PHONE RINGS IN DISTANCE

Yes, Lord Sugar.

-Can you send the candidates in, please?

-'Yes, Lord Sugar.'

You can go through to the boardroom now.

Well... You shouldn't consider this a 0-0 draw, because you both lost.

It's as simple as that.

I've discussed this with Karren and Claude, and here is the solution.

And that is that there are two project managers here.

At the end of this board session,

each of those project managers will be asked to bring one more person

from their team back into the final discussion.

So I'm going to start with Versatile.

-First of all, Gary and Joseph, you were in the branding.

-That's right.

-Correct, Lord Sugar.

-OK.

You've got a picture of a woman with her face obliterated by the letter E,

cos I think it was an afterthought that you'd kind of feminised the product.

I think a lot of traditional bars have pictures of the product.

We wanted to go down the route of how we wanted the consumer to feel after they'd had the product.

Try to link it to the name.

-KARREN:

-But you put the E over her face because you didn't want to feminise the product.

-Exactly, yeah, that's right. CLAUDE:

-She's got a dress on.

-Good point. KARREN:

-And boobs.

And you've got all these cure-all claims.

This product here can aid fertility,

it's anti-cancer...

What else can it do?

If West Ham players had it, would they win the Cup?

I think the properties of the superfoods did actually do these things,

hence why we were trying...

Oh, come on, young man, you know that nothing in a bar is going to cure cancer, right?

There's 3g of this superfood in here.

You'd have to have three tonnes in there

for it to do half the things you claim it does.

I think we just made wild claims

from what we were told about the superfood.

Maybe they were over-exaggerated,

especially for the quantity that we had in the bar, to try

and make the product sound more exciting and to sell the product.

I also think if we didn't cling onto those claims,

then what would our USP have been?

Do you want to take five minutes and go outside?

CHARLEINE SOBS

SHE SNIFFS

-Gary, you're very quiet.

-I was just listening to the questions and...

-I'm ready to go.

-You're ready to go? I'm ready to hear from you.

I mean, for me personally,

I think my strength in here was the retail side and the pitch side,

even though I knew I was going in a difficult situation

to go and try and sell a product that we didn't know all the information, I stepped up and took the lead.

-You didn't get any orders.

-No, no, I didn't. But in terms of keeping it together...

-That's the end result, isn't it?

-Yeah, absolutely.

-Yeah.

-But we all contributed to that, obviously.

-Apologies for that.

-Good, OK, let's move on.

The reason why I am...

upset, is because I'm just really frustrated with myself

-that I couldn't have produced a better product.

-Mm.

So I went with it, however, there was a lot to do in the kitchen,

we all agreed to go down the route of the health bar,

we all agreed to go down the route of superfood.

I cannot take full responsibility for that...

Charleine, not at any point have I said yet that it's your responsibility at all...

-Yeah.

-..have I? I'm just clearly stating exactly what I did.

Now...

Over here, Brett, you were responsible,

together with Vana, for the cooking of these things.

That is correct, yes.

There was a moment where there was a bit of a mad scientist

with regards to amounts and quantities.

-The product isn't beautiful. I take full responsibility for that.

-Right.

Now, in the meantime, Richard, Mr Marketing here, went on to do branding.

-That's correct.

-So you was in the smallest sub-team ever.

-My favourite size, yeah.

Richard had done phenomenal.

He was well in advance with regards to the palette schemes

and the brand name.

Richard, you've been complimented by Brett.

But actually, Brett, you have missed the point.

I think, in my personal opinion, that this expert in marketing here

has not projected in any way or form on this product

what the hell it's all about.

So the story was that it wasn't a potato crisp,

it was a vegetable crisp, so that in itself means that it's a better,

more healthy, viable product than potatoes.

-Excuse me, excuse me...

-The sort of...

The claim that you could have made was that this is dehydrated,

raw, but the product itself doesn't say it on here.

I've got a really simple answer,

I found out on the second day that the process was dehydration.

-Before that, I didn't know the process of cooking.

-Is that right?

-No, he's...

-Brett, don't hold back here.

Do you realise this is the 10th week,

do you realise that this could be

the last week you've got in this process?

-Yeah, massively.

-So I'm trying to get to the bottom of this.

I won't stand there and start ripping into people

if I feel that they have contributed.

I'm not going to start slating Richard, because I do believe he did a good job.

Did YOU get it, then?

-We did tell them it was dehydrated...

-Did YOU get it, then?

-RICHARD: Yeah, I told them it was dehydrated. VANA:

-On the phone.

-On the phone.

-On the first day.

-BRETT:

-I won't start tearing shreds, I'm not all about that, but...

-The first day, how long did I have, ten minutes?

-No, but we did... All I'm saying is, we did say.

-VANA:

-You did know it was dehydrated, you did know it was raw.

-At 6.20...

Excuse me, Richard, Richard.

Raw vegetables is the headline, right?

In all honesty, that's... Maybe I missed it.

But I think the product and the brand and the look and feel of it

has been...

Is actually really good.

I don't think that's not a good-looking product.

Well, you've heard what I've got to say.

Charleine, which one of these ones

are you bringing back into the boardroom with you?

Charleine, you know, I did take the lead, and I hope you can feel

like I contributed well to putting a lot of things together, and we've worked well, not only with this task

but the last two or three tasks as well. I genuinely don't believe I should be brought back.

Which one of you pushed more on the packaging?

-JOSEPH: I pushed the majority of the packaging, and I...

-Make a decision, Charleine.

-..responsibility for that packaging.

-Make a decision, will you?

-I think the best part was the pitches.

Charleine, make a decision, will you?

It's... The person I'm going to bring back in is...

Because of, on the pitching,

and obviously we didn't make the sales, is going to be Gary.

-Because of the pitching, what, just on the pitching?

-Because...

-Be quiet now, please. Um...

-Sorry, it was a really tough one.

Joseph, you can go back to the house, OK?

Now, Brett...

It's Richard.

-I'll be bringing Richard back in.

-Right. Vana, go back to the house.

OK.

I'd like the four of you to step outside,

and I'm going to be calling you back in shortly,

where at least one of you will be fired, OK?

(Yes, Lord Sugar.)

It's like pulling teeth with that Richard, really. Tricky Dicky.

I think you've seen it in action today.

I think it would have been so much better if he'd admitted to his mistake.

Not only does Richard not get it,

Brett's supporting Richard all the time,

Richard cannot be seen to be done wrong in his eyes.

The cooking was down to Charleine. Um...

I've got to tell you, Alan, she's fallen apart a bit today.

But she never gives up.

Well, Gary, I mean, she's brought him in for the pitching,

and it wasn't very good.

PHONE RINGS

-Can you send the four of them in, please?

-'Yes, Lord Sugar.'

Lord Sugar will see you now.

The good news is that we're not going to talk about crisps

and health bars any more, because we are here in the 10th week.

Charleine, what I need you to do now...

Let me know why you think you should remain here.

I am a massive worker.

I do work really hard, always have done, always will do.

When we did the Manchester one, I had blisters on every single toe,

but I did not let that stop me, and I was probably...

Like, I don't know the figures, but I know that I sold and kept it going right the way through.

Even with regards to the book task, I know I had stuffed up the pitches,

but I didn't want to let that stop me.

I went in and then sold 125 books to a large retailer.

I opened my hairdressing salon a year before I left the Navy.

I worked full-time Navy as well as setting up a business.

Mm.

OK.

Gary, you tend to sit here quietly, and I have to prod you to speak up.

What have you shown me?

OK, for me, as the process is getting on, even though

I am bit more experienced and older than people, I feel like I'm

getting stronger, and I feel I've got so much more to give.

Not only do I bring the best in terms of myself,

but I also bring the best out of others as well, and in ten tasks,

not one person has pointed the finger in terms of the failure of the task at me.

-Haven't they?

-No, not in here.

Well, you've been brought back today.

Yeah, and I don't believe Charleine would say

I was the failure of that task.

And Richard, what have you done?

Previously to this task, I have won eight out nine of tasks.

Two of those as project manager, the first time was with Western,

the brand you said you liked,

which I was very complimented by, thank you.

Um... Also, the last task I was project manager on,

we did over £4.2 million worth of sales.

Address the following issue, and that is that you have a reputation

for being a little bit conceited, slippery on occasion, Tricky Dicky.

Look, I do rub people up the wrong way when I have a feeling

and a gut instinct for where the task should be won.

I'm in a competition, and I am a very competitive person.

Brett, initially today when we first met,

it was like he was Wonder Man, you know?

He could do nothing wrong in your eyes.

And that was right, and I will stand by my word.

You weren't Wonder Man, though, I've explained it to you.

My God, man, are you as thick as him?

No, what I'm saying is...

I mean, he's not thick, and he's just belligerent.

He won't accept that he made a fatal error in this task, OK?

But you're sitting there listening to his crap also?

No, I...

To be honest with you, Lord Sugar,

I will tear people a new arsehole as much as the next person.

I won't blow smoke up people if it's not deserved.

For the work that I have conducted with Richard throughout this task,

I will stand by my word and say he did do a good job.

But having had it demonstrated to you very clearly in joined-up writing

-that actually, I personally feel he is responsible...

-Yeah...

-You can't stand by your words, can you?

-No...

You've got to say, "Well, I'll step back from my words a little bit now you've pointed it out."

That's what I'm saying, that's what I'd do on a day-to-day basis.

What have you done in the ten weeks, then?

Other than being in the bottom three three times, um...

I've always made sure I've contributed massively on every single task that I've carried out.

Um... I'm not here to...

KARREN: Well, I don't know about that. Contributed massively?

-Maybe you ought to qualify that.

-Well, no, I mean...

When people feel the pressure, I am always the first person to say,

"Guys, it's not as bad as what you think, pick yourselves back up, let's go again,"

-you know, and I'll keep banging the same drum...

-You think you're a team player in that sense, then, do you?

Yeah, massively. But I am good as an individual also.

Yeah. It's tough.

I'd have preferred one of your teams to have won.

I've got to make a decision here.

The way I see it is like this.

Charleine...

You're an unbelievable force of nature when it comes to selling.

However, sometimes a little bit...

Perhaps a little bit too forceful, sometimes talk a bit too much.

Richard...

Tricky Dicky.

It puts a big question mark in my mind, I have to be honest with you.

But in the past weeks, you have taken control of a lot of the tasks.

Brett, all I hear from you is, "Richard's done a good job."

And also, your pitch to the fitness chain was terrible.

-Gary...

-Yes, Lord Sugar?

Mr Corporate.

-I've been around for a long time, you know?

-Yes.

I've been in business for nearly 50 years, OK?

And of course I've come across a lot of Garys.

I've come across a lot of Richards also,

and haven't come across many Charleines.

And I worry you lack entrepreneurial spirit.

I'm afraid to say that, in the case of Gary, I'm struggling.

But, Brett, I think that there's no question

that you like to throw your back into things, OK?

But I am talking about setting up a business, and my concern is that

what I have observed in the past ten weeks is really not up my alley.

I'm going to have to let you go from the process, and say,

you're fired.

-Fantastic, Lord Sugar. Karren, Claude, thank you for everything. Take care, guys, bye-bye.

-Bye.

Well done, Brett, for the ten weeks.

I do like the way that you wish to be known as an honourable man.

You leave here as an honourable man.

Fantastic, Lord Sugar, take care, guys, bye-bye.

OK, go back to the house and prepare for the next task.

-Thank you, Lord Sugar. Thank you, Karren and Claude.

-Lord Sugar, thank you, Karren, thank you.

-BRETT:

-It happens, we've all got to go through it!

I'll be all right.

I've spoke straight, I've done what I needed to do to prove my worth,

and, you know, I will stand by every decision I've ever made.

It's a little bit bittersweet that we lost, but look, we're through to the final five.

-Here's to me and you.

-For not being in the boardroom.

This bit is not bittersweet, this is amazing!

-What are you saying?!

-Oh, my goodness!

-LAUGHTER

-Wonderful!

-How you doing, mate?

-What?!

THEY CHEER AND LAUGH

-Congratulations, guys..

-Cheers to us all, yeah.

-To the final five!

THEY CHEER