Lords Sugar sets the candidates a task in which they must design and manufacture their own brand of sweets, before heading to Brighton to sell them.
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I'm not here to make any friends.
The process is not personal.
It is business.
Lord Sugar is on the lookout for a brand-new business partner.
It is a very competitive situation,
I need to see who has got a good business brain.
Fighting it out for his funding...
..18 aspiring tycoons.
Not one of you geniuses ran this thing properly.
I feel so angry!
You're coming across a bit thick.
At stake, a quarter of a million pounds...
..and a 50-50 deal with a business heavyweight.
Your best hope for 250 grand is to buy yourself a scratchcard.
-Yeah, yeah, yeah, go, go, go.
-Run, come on!
It's an investment worth fighting for.
Please stop talking, please, for the love of God, stop talking.
We're meant to be grown-up women, we're acting like schoolgirls.
I'm not getting angry, I'm telling you my point, cos you're not listening.
..12 testing weeks...
This is getting really, really childish now.
If I was project manager, I'd be trying to motivate my team.
So that's not cool?
..one life-changing opportunity.
You're fired. You're fired.
You are a loose cannon.
Previously on The Apprentice...
I want you to come up with an advertising campaign for jeans.
..a foray into fashion.
-I love that.
-I'm sorry, I'm going to kind of veto that.
Led by Mukai...
They should be here by now.
This is the Vodafone voice...
-This is a joke.
..the boys wasted time...
-Is there a six-pack under there?
We haven't got the full advert.
..and got hot under the collar.
I'm going to tell you what I want to tell you and you have to listen.
Let me finish, please.
On the girls' team...
Where the hell are the jeans?
..project manager Jessica came apart at the seams.
-She just lost the plot!
And the brand was ripped to shreds.
I'm just not sure it says luxury.
Probably mixed messages there for me.
In the boardroom...
Both totally, absolutely useless.
..both teams were hung out to dry.
I feel so angry! There's no winner here.
Six candidates were in the line of fire.
Karthik, you are a loose cannon.
But both project managers were let off the hook.
On day two I pulled it back together and I came back fighting.
You'd better up your game on the next task.
And while Alana was worn down...
I don't feel I'm in the background, this is so embarrassing.
You are struggling.
..it was Natalie...
I gave my input, I done the best I can.
..who became the second casualty of the boardroom.
You've been quiet, you're fired.
Now 16 remain,
to fight for the chance to become Lord Sugar's business partner.
-'Lord Sugar would like you to meet him
'at the Drury Lane Theatre Royal.
'The cars will be leaving in 30 minutes.'
Thank you. Bye.
Drury Lane, 30 minutes.
You bunch of losers, get out of your beds, let's go.
I know Drury Lane, but I can't think of it right now.
For some reason my brain is not working.
Drury Lane Theatre.
Do you know that place?
I know it's a theatre.
Karthik, you've got, like, ten minutes.
How horrific was that boardroom? I'm not going back in there.
I just absolutely went to pieces.
Theatre Royal, Drury Lane.
Originally built in 1663.
-Good morning, Lord Sugar.
Now, this theatre is home to the musical
Charlie And The Chocolate Factory.
The lead character, Willy Wonka,
was an eccentric sweet manufacturer.
He was creative, he was a risk-taker and, more importantly,
he understood what his customers wanted.
So, for your next task, I want you
to design and manufacture
your own range of sweets,
which you're going to sell to the public and trade
in the seaside town of Brighton.
The team that makes the most profit will win and, as usual,
in the losing team, at least one of you will be fired.
Now we're going to mix the teams up a little bit.
Alana, Jessica and Trishna, you're going to move over to Titan.
Oliver, Paul, Karthik and Mukai, you're going to move over to Nebula.
Alana, you're in the bakery business
and I think it's time for you to perform now.
You need to be the project manager on this task.
Oliver, you don't make sweets, but you do manufacture food
and therefore I think you are the right project manager for Nebula.
I would like to reflect back to last week's diabolical task.
I thought I was talking to a lot of brain-deads.
And we cannot have that again this time.
-Is that clear?
-Yes, Lord Sugar.
OK, off you go.
Two days to make a tasty profit from tempting treats.
Today, teams must mass-produce their sweets,
tomorrow push them to the public and businesses in Brighton.
So, when I was 16, I taught myself how to make chocolates,
I'm a self-taught chocolatier,
so, hopefully you've all got confidence in me.
The people of Brighton, they love unusual stuff,
they love things that are different and we can make it cool.
We can do cocktails.
While project manager Alana pitches contemporary candies...
We can engage with people, like, "Do you want to do a shot?"
-"Wow, it's actually a sweet." That sort of thing.
OK, guys. Great to be working with you all.
One quick thing, the seaside town is becoming really more fashionable.
..sausage supremo Oliver considers traditional sweets.
OK, I think "beside the seaside" themed sweets, OK?
-It's up to you.
Yes. Especially Brighton. OK.
So, right, I'm going to split the teams.
..decide who cooks up the candy in the kitchen...
I'm going to lead the manufacturing side.
..and who is on the corporate sales team.
Paul, do you think pitching to the sort of corporate company,
-Er, I'll go wherever you want me,
I think I'd like to maybe work a bit closer with you
to give you the support, so where you are,
-I'd like to be.
-That sounds good, I'm happy with that.
OK. So, um...I'm going to go with...Mukai
to manage the...
the... Yeah, the, er...obviously not the manufacturing, the pitching.
We're going to Brighton to do the corporate client pitch.
Organising her team, Alana.
Has anyone got any reservations to go to corporate?
I strongly want to be in the corporate side.
I'm not comfortable in the kitchen.
-I've got a wife who cooks for me, so...
I would put the two of you and I'd put Sofiane in your team
and I'd put Sofiane sub team leader
because I think you're a strong leader.
-Are you happy with that?
I didn't want to be in the kitchen.
Yeah, we saw that.
I'm OCD. I'm very, very...
-You're like, "My wife cooks for me."
-I walk in the kitchen...
Really? You started telling me how to cook my dinner last night.
No, when I walk in the kitchen, there's too many people,
I can't touch anything!
The sub teams head to Brighton.
For the rest, confectioners' kitchens...
-How are you?
-I'm very good.
-How do you do?
..offering everything from sticks of rock and slabs of toffee
to fudge and pillow sweets.
Oh, my God, this is so exciting.
First task for Alana's team...
What is everyone's feeling on this?
..pick two products to produce.
The pillows are going to give us a bigger profit margin.
-In terms of costings, I would go with pillows.
I like it.
Definitely not the toffee, it's too hard.
It also sticks in-between your teeth.
..chewing over their choices...
I think we have all agreed that the rock is the most desirable.
Guys, I think the fudge is lovely.
It's not about what you like, it's about what money we'll make.
In my eyes, it's the most appealing.
Stick with fudge, then, yeah?
-And the rock.
-And your stick of rock?
Sold on traditional seaside sweets.
"Fish n chips." Wow.
Next, net the perfect flavour.
It's very fishy.
It is, I can smell it. I'm not eating that.
The weather is hot. I think ice cream will sell, it's mainstream.
But you need one weird and wonderful as well.
-Just try salt and vinegar.
Now, I'm getting quite a very salty aftertaste in my mouth,
which is not pleasant.
You do get, like, salted chocolate pretzels.
It is quite an on-trend thing at the moment.
How about do salt and vinegar fudge and ice cream rock?
-That sounds great. OK.
Oh, my gosh, cappuccino.
Selecting sophisticated flavours for her sweets...
Cappuccino in a toffee could be nice.
..project manager Alana.
So, cappuccino toffee?
-Here we go. Hello?
-Quickly, Alana, what flavours have you got?
Cappuccino, rum and coconut, strawberry and champagne.
'Apparently it's delicious.'
So strawberry and champagne is a definite.
We've decided cappuccino on the toffee.
Taste is very important, Alana, it's all about the taste.
If they don't taste nice, we're going nowhere with this.
Just be confident, trust your gut feeling and go with it.
OK, we really have to go and cook now.
I look good in this stuff, I can tell already.
For both teams...
So you've chosen rock, quite a tricky one.
..a crash course in candy-making.
No-one will buy it if it's not perfectly round.
Got to do quite a few things to get them perfect sticks of rock.
And that also takes a lot of time.
You need to be careful with a pillow machine.
Don't put fingers in here.
It's working now.
-Oh, my gosh!
In Oliver's kitchen...
This is terrible, man.
-Do you think the consistency of that is correct yet?
..the rock's not rolling.
It's all a bit of a learning curve.
I know, but we don't have time for a learning curve.
-Move it again. It's going too hard.
Get rid of the spatulas
and start kneading it with your hands.
Just do it with your hands, you think?
Yeah, if you can try and lift that up.
Sticks of rock are pretty cheap and cheerful, very popular,
but guess what? They're really hard to make.
-I can see that.
And I think they are going to be kicking themselves they didn't
go for something that will be a lot easier and quicker to make.
Just make sure they don't go flat, OK?
OK, perfect, perfect. Don't break them.
-What does he do?
-He makes sausages.
Don't ask me! I don't know.
I think you're doing brilliantly.
Keep it up.
Pretty sure I've got a massive sweat patch on my bum right now.
Right through my suit.
On the other team...
We might as well just make the maximum amount that we can.
Yeah, perfect, sounds like a plan.
There she blows.
..keeping a close eye on her cooks...
JD, don't just stand over that.
-Do a bag, mix it. Do a bag, mix it.
-No worries, no worries.
I think it's a bit...
I think I need to take off the glove.
I'm watching everyone, keeping an eye on everything.
-Have you messed them up?
Because I know what it's like in a hot kitchen.
The second you take your eye off the ball, things just go wrong.
Guys, if we lose because we've not got...
We're not going to lose, we're going to win. Right, OK...
Brighton & Hove Albion Football Club.
Looking to score a big order...
I'm Paul Barber, I'm the Chief Executive.
..Alana's sub team, led by Sofiane.
We are here to discuss potentially you guys placing an order from us
for these hard candies, which are the pillows.
-What about the colours?
-I'm a football fan myself,
and what we were looking at was the colours of your club,
so we know you're blue and white, so we're thinking
you could have blue and white stripes across the sweet.
Cos you guys would be making probably a big order,
we're not talking about a couple of bags, so how do you feel about that?
What are you gauging as a big quantity?
Because we were looking at only spending about £200-£300 with you.
I'm looking at more sort of the £400 mark.
I would say at this stage, we'd look to buy less than that from you.
I understand what you're saying,
but we're definitely confident on the product in terms of quality...
You need to hear what we're saying in terms of what we can spend.
Yeah. We'll go and work our backs off to make sure
that this product comes to your expectations
so if you're comfortable to place a £400 order...
Look, I'm not sure if you're hearing us.
Essentially we're saying there is a ceiling.
-In terms of quality...
-Do you want me to take this?
My colleague Courtney will go into obviously the pricing...
How about this? I've just quickly worked this out.
If we do 160 units at £1.90,
we equal £304,
so would that sound fair to you?
How about we say 190 units for £300?
OK, well, thank you.
Sofiane annoyed the customer, and the customer made it very clear
that £300 was their maximum spend
and therefore the team actually had to accept
a very low price for a high quantity.
Thank you very much. Thanks for your time.
I think we got an amazing deal. I don't think anyone else
will be able to walk in there and get a better deal than what we did.
-'Hi, it's Alana.'
-This is important, pen and paper,
listen to these facts, we need you to make 190 bags,
it's going to be the pillow ones, blue and white stripes.
They need to be ready by tomorrow morning.
-Cos this is a done deal.
Right, guys, they've got an order
-for 190 of the blue and white stripy ones, OK?
-High-five me. Boom.
-Guys, please just listen to me,
I'm worried about this corporate order.
If yours is going to take five hours, it needs to take less.
..an upmarket winery.
Here to shift sweets to the on-site shop, Rebecca.
The products that we create are bespoke
so we've brought along some samples that we'd like to show you.
Unfortunately, one of them has broken in the box.
Which ones would your mind naturally prefer the idea of?
I think the bag of sweets, to be honest with you.
-The trade price we could offer on creating 50 bags is around £1.50
per bag. So that would come up to around £75.
How does that sound?
-I think that sounds good.
-I think that sounds pretty reasonable, yeah.
Great. Thank you for spending time talking about our sweets.
Do you know, in business, you would say,
"How many people do you have here every day?",
and you'd calculate how many sweets you can sell.
But they didn't do that.
Mukai immediately said 50 bags,
£1.50, 75 quid.
Who the hell comes all this way for £75?
I've got the other team ringing, I'm just going to answer that.
-Do you have a moment?
So we've managed to agree on a sale of the pillow candy.
Great, and have you got any indication of numbers,
-number of bags?
-So, 50 bags.
-50 bags, OK.
-Is that clear?
-These are flat, Oliver.
-These are all flat, Oliver.
-I know they're flat. Sorry, guys...
-Can you please concentrate? Ollie?
-'Yes, it is natural.'
-'We'll speak to you later. Best of luck.'
-Thank you, bye.
-OK, you've got to concentrate, mate.
You're as much a part of the production team as you are on the admin.
Am I confident in my project manager?
Not really 100%.
So, guys, I think we'll swap Ollie,
if you want to go over to make fudge.
-If you take over to Frances, and, Frances, you come to me.
The only thing I'm worrying about
is the production of the corporate batch and getting that done
in the timescale it's meant to be done in.
-Come over here.
-I'm going to come over here.
In Alana's kitchen...
When I run the candy through, it doesn't seem to be cutting,
so I don't know what's going on.
It's not even turning on now, is it?
Pillow machine seems to be broken.
Alana, we can't use this batch, it's come out too light.
Put it in the bin and move on. Don't worry about it, OK?
You're doing a good job, seriously.
You're doing a good job, just relax, calm down, OK?
I'll give you a few minutes, come out when you're ready.
Alana has put herself and her kitchen under tremendous pressure.
She does not appear to be coping and if she can't pull it around,
she'll have nothing to deliver to the football club tomorrow.
How would you feel if we changed the moulds?
It'll be the quickest way to get the client's order finished.
We've got an hour and a half, so you need to go like the wind.
-Keep going, keep going.
-Come on, boys.
90 minutes before kitchens close.
This is quicker to make, easier to make.
So, Suck It & Sea.
With the help of graphic designers...
This is too baby pink.
That's very much on trend, though.
..both sub teams create brand identities.
-Another colour maybe?
Oh, no, no!
My arm is literally about to fall off.
I'm making a mess of these.
Have you had any thoughts on the RRP of the fudge yet?
If you just concentrated on that, we'd all be fine,
why are you worrying about pricing and all that?
We're not arguing, we just need to get this done.
Ten minutes left.
-The machine broke.
-But we made the best of a bad situation.
-Final push on those.
-There we go, my work-out for the day.
-Come on, boys.
-Come on, boys.
I'm done. I'm done.
Well done, guys.
Sweets boxed, it's back to the house.
Tomorrow, seek out sales on the seafront.
I'm never going to eat a toffee again.
You'd never imagine putting vinegar into fudge.
-It's kind of like sour, a little bit.
Base for both teams, the Grand Hotel.
For Oliver's team, Suck It & Sea.
Right, listen, guys, we've got a big day ahead of us.
Salt and vinegar fudge and ice-cream-flavoured rock.
I want to discuss this rock, this rock price.
OK? I think three for something.
-Fudge as two for five is good...
-Three for six.
-Yeah, two for five.
-Three for six.
OK, sorry, guys, two for six for the fudge?
-OK, start again.
-Fudge, two for five is good.
Two for five.
Sorry, I don't know about you lot but I'm completely confused.
-What is your strategy?
-My strategy, Karren, from what I understand,
I'm trying to ask the guys to sort of think on their two feet here.
-Oliver, just make some decisions.
Tell us what you want us to do and we'll do it for you.
-Oliver, am I right in thinking Karthik is joining my team now?
-Yes, he is.
Oliver, I don't sell to trade.
What I do is I talk, I'm an extrovert.
The decision's yours, I don't want the label of a disruptive.
-Do you know what, I'll go, it's easy.
For Alana's team, Guiltees.
We've got, like, a lot of stock, a lot of stock.
Champagne and strawberry sweets and cappuccino toffee.
This is the corporate order that we made yesterday,
we had a little bit of an issue.
One of the machines broke.
These are what we had to produce in the end.
I can go in there, see if I can squeeze more money out of him.
We went the extra mile, we did do football...
Please don't rub him up the wrong way, don't rub him up the wrong way.
Is it all right if we take one of your guys?
Cos there's only three of us.
-I'll go out and trade, it's not a problem.
-Yeah, no problem.
See you later.
Next, for Sofiane's half of the team...
Sof, I really don't think we should try to get more money out of them.
-I don't think so either.
-Cos if someone came to me doing that,
I'd think, "You cheeky little bastard."
..deliver their mixed bag of sweets to Brighton FC.
I just don't want to muck up a deal that we've done,
and obviously we're not delivering what we said we would.
That's my bit, don't worry, you don't worry about that.
Good to see you again.
-I need to inspect the products, if that's all right?
So what we did, we spoke to the production line and they've done
a football split in half with two colours
-so we went the extra mile to do that for you.
They are half-footballs, split.
They're half-footballs though, so...
There's no such thing as a half-football.
Yeah, but it's kind of... it's a bit quirky, it's fun.
It's not what we agreed, though.
Your fans will get the two split football out and put it together
and obviously it makes a football in your colours.
-Let's have a look.
-That's the best we could have done,
that's the closest we could have got to a football.
I'll give you guys the benefit of the doubt and will accept them in.
-Thank you so much, Tony.
As I'm putting them together, I'm like,
"Please look like a football."
You're full of so much shit, it's brilliant.
I was that close to actually ask for more money.
Here's the tricycle.
Stocked up, Oliver's sweet sellers...
So what should I do, Oliver?
Suck It & Sea!
..hit the streets.
Are you interested in getting some fudge today, £3?
£2.50 or £4 for the handmade fudge.
-That's three quid each.
-Or two for five.
2.50, I can give you something even better.
Someone's selling fudge for £3,
someone's selling fudge right next to them for £4,
someone's doing a deal for £2,
I don't know what's going on.
You buy two, you get the third free.
-It's good, isn't it?
-Yeah, very good.
But actually people like the look of it, people are willing to buy,
they're here to buy, they're selling a lot of product.
That's for you, then.
That's absolutely brilliant. Have a lovely day.
For Alana's team...
Hello, how are we?
..the hard sell.
Me and the team were up till 11 o'clock
making this lovely toffee and strawberry sweets.
I've got a dodgy tooth.
Oh, no! You definitely don't need the sugar.
-Would you like some sweets, ladies?
-No, we're fine.
Are you sure, ladies? Well, all the best for the hen party.
Have a very good time in Brighton.
They're having lots of interest here,
but not much in the way of sales.
Are you all right there, ladies?
Can I tempt you to some cappuccino seaside toffee?
I literally just repulse people! I repulse them!
They really need to ramp it up a bit
because they've spent an awful lot of money on ingredients
and they've got a lot of stock to shift.
Are you still interested in your home-made toffee?
And you can get champagne pillows, as well!
At the winery, delivering their corporate candy...
-Is it possible to try them now?
..Oliver's sub team.
They are delicious. They're genuinely nice.
Deal agreed yesterday - 50 bags at £1.50 each.
We actually made a load more.
We thought we'd bring the additional batch that we made with us today.
So we've got another 50, in fact, if you would like to...
We could offer the lot at 120.
Well, I mean, I would take the lot for £1 per bag.
Could we meet in the middle and do 110?
-107 and you've got a deal.
-If we can do 107...
-That's fine, 107 for 100.
-Can we do a deal?
-Fantastic. Great man.
-Thank you so much.
100 bags for £1.07 each.
And the original deal, I believe, was £1.50 a bag.
Went down, what is it...
40-odd pence a bag?
So, do we have any more in the car?
-There are more in the car. Shall I go and get them?
-Go get it.
Ridiculous! They're a f...ing shambles, this lot.
HE SIGHS HEAVILY
Ten, just in case, because they're idiots.
They might not even be able to count that right.
eight, nine, ten.
-Hopefully, your customers will enjoy.
-107 for you.
Thank you very much.
-And we'll take this, as well.
-See you later.
-Cheers. Thank you very much.
-Good job, guys.
-Really good job. Well done.
-It's good. Good.
-Paul, thank you for coming.
OK, guys, I just want to have a quick chat.
With sales slow, a plan to shake up prices from Alana.
I'm thinking two for six.
Two for £6. Cos we need all the sales we can get at this point.
-OK, perfect. OK, then.
Do you like handmade toffee?
I can see you eyeing them up.
How about two for six?
Just the one for now, I think. That's lovely, thank you.
-You want the pillows?
Fantastic. So that's two for £6, please.
Would you like some sweets? One for £3.50, two for £7.
Would you like any? No?
-Are you selling them two for seven?
-Don't change the price.
I'm getting more, if anything. It's a good thing. Two for seven.
We can't all be selling at different prices.
Hello, how are you doing?
Samuel thinks he's always right and...
Hello, ladies. How are you doing?
Being project manager is so stressful.
I just need to keep going.
Looking to sell more of Alana's sweets in bulk...
I've got a pricing strategy where we can sell for a lot more, trust me.
..professional salesman Sofiane.
Sell them at a higher price to trade...
No, we sell it for a lower price to trade.
-You've got that all mixed up, Sof.
-No, it's right, trust me.
-They buy a quantity...
-You say trust you, and I don't know what that really means.
Trust me means just stick to my plan.
Very quickly. So we've got handmade luxury toffees,
-using fine ingredients.
These are strawberry and champagne.
-These are unique.
Give me ten of this and ten of this.
That's 20. OK, that's fine.
-Just give me your price.
-170, I'm happy.
And you will be happy, trust me.
-No, no, no. I'm not happy.
Ten units, we move, you're happy, we're happy?
How long have you been in this business?
-All my life.
-All your life?
-I've been selling all my life, yeah.
-Are you sure about that?
-I've been selling all my life.
Obviously, it's a small order. It's not what we wanted.
-So, hang on, are you happy for us to go down...?
Haggle. If we get a big order, happy days.
If we don't, then we move on.
Can you see Middle Street?
On the other team, pushing their traditional sweets to traders...
Bond Street Lane. Bond Street is there.
You see that?
I'll stay here with the goods.
I don't think we should just cart them in.
You should ask her. It's a small shop.
-Leading the pitch...
Yes, we wanted to show you our sweeties.
..management consultant Aleksandra.
They are a one-off and they are really...lovely.
-A lovely product.
So, the rock is retailing at?
No, that's trade.
Sorry, so it's trading at 95p, it's retailing at £1.50.
The pillows are retailing at £2.50.
2.50? And how much are you charging for those?
I...I don't know.
They're 1.25, trade price.
-We like these two.
-I'll take 50 of those and 50 of those.
OK, so that would be £47.50 for these.
That right? That can't be right.
OK, so I'll calculate that again. So...
Times 50 equals a total of £100.
-You know what? We can make that work.
Let me take, er...the cash.
Deal done for the sweets.
-And the fudge?
-It just looks a little bit ropey.
OK. Thank you, bye.
No sale on the salt and vinegar fudge.
So, we sold rock at 75.
-20p below what we wanted, right?
Maybe we should have said a higher retail price.
It's done now, isn't it? And time is running out.
We need to sell the fudge, focus on fudge.
There you go. You've got it in your hand.
Who wants to suck it?
I want to get on the cycle and draw some attention.
Do you want to put the umbrella down?
Yeah, put it down. We don't really need it.
If this goes badly wrong, I'm holding you personally responsible.
OK. I've got it, I've got it.
-We use very, very expensive foreign ingredients.
Sound like a deal?
Yeah, go on.
-Thanks very much, Alison. Have a great day.
Go, go, go!
Have a little nibble. I don't know if you're normally a fudge lover.
The flavour is salt and vinegar, but it's quite subtle.
The aftertaste is a little bit odd.
-Thank you so much, anyway.
Yeah, run, run, run! Come on!
I can see the sea!
Right, guys, come and get your candy!
Roll up, roll up!
Hold on, hold on.
Oliver, Oliver, there's tables there.
You're not going to get through there.
OK, I'll turn it round. I'll turn it round.
So where are we going now?
Next to the fish and chip shop. Look, in front of you.
I know, I was just checking what it was like.
Oh, hard work...
What we have here is some salt and vinegar fudge.
Is that a no?
OK, fine. No problem.
Right, you can let go. Can you let go?
Oh, Olly, please, slow down!
Come and buy your rock, everyone!
And bring your money!
These two go with the hair, as well. They match very perfectly.
Back on the beach...
There we go.
..for Alana's team, a sugar rush.
-I hope you love it. Thank you so much.
-I hope so, too. There we go.
-Perfect. There. Enjoy. They are absolutely delicious.
Hi, it's Alana.
Yes, I can hear you. Speak.
'Come to us, please, and we'll all sell down here, OK?'
'One second, right?'
I think we've got an opportunity to go back to trade.
No, we need you here. It's mad busy.
'No, I want to carry on to trade.'
Let's do what she says. She's the boss.
I need to go back to the hotel and grab the last box of toffee.
'There's loads of toffee left there.'
-No, we need you here.
-Let's not go to the hotel. It's a waste of time.
PHONE GOES DEAD
He hung up on me.
We've got loads, we've got loads.
Shit loads. Tell her what we've got on us.
-Tell her what we've got now.
-It's all right. Relax.
-I am. Just stop telling me to relax.
-No need to get angry. Listen...
-I'm not getting angry!
-She's saying it's really busy.
They're selling really quick.
I'm not getting angry, I'm just telling you my point,
cos you're not listening to my point.
'What's going on?'
There is 300 toffees left at the hotel and labelled.
Do you want me to go and get them, or should we just drop them?
Come straight here with all the stuff.
-Cool, cool. Bye. Bye.
-Actually, I'll have a fudge.
-Do you want a fudge? Perfect.
Now peddling on the promenade...
Salt and vinegar! Get your handcrafted rock here!
..for Oliver's sales team...
Yeah, have a taste.
..takings tick over.
I'm going to give... Buy two, get one free, so you get three for ten.
-That's cheaper than £4.
-Go on, then.
It is cheaper than £4.
There you go! That's how you do the magic, you see?
I think this is it, you know?
I may be an IT project manager,
but I think, deep inside, I'm the best salesman in the universe.
Not in the world. In the universe.
Let's go, go, go, go, go! Let's go!
Ten minutes to go...
Come over here! Come over here!
Come and get your pillows, strawberry and champagne, £1!
Here, sir, give me £1!
Yeah, these are better quality.
That way, go that way. Let's go and try some more places.
-Yeah, go, go, go, go.
-Fish and chip shop.
Is the owner or manager here at all? No?
Anyone who wants to give me £50?
Quickly, sir, here! Get yourself a bargain, last minute.
Have you got a pound at all? I'll swap you a pound for a bag of fudge.
That's brilliant. Thank you so much.
-Guys, come on.
-Go, go, go!
How much would you like to pay?
Ten, ten, ten! It's done, it's done, it's done!
-There you go, it's yours.
-Guys, that's time!
We've got rid of pretty much all the stock.
THEY ALL WHOOP
THEY ALL CHEER
Oh... That is one big box of fudge.
Absolute rubbish, man.
This is basically a disaster, isn't it, let's face it?
This is the most costliest product and we have got it all.
We should have made sure that we had a concrete plan of action.
Did you, at all, at any point, say,
"Guys, we need to focus on just the fudge"?
Listen, it's like dealing with children at some point.
I stood back and watched and just watched what was going on,
because do you know what?
-Standing back and watching isn't the answer.
-No, no, no, no.
-What is your point?
-The point is, is if people listened in the beginning,
we would've known what was needed of us.
We wouldn't have had to go through this three or four times and we wouldn't be in this situation.
-And you was crap!
Tonight, sweet takings will be totted up.
Tomorrow...the bitter truth...
..in the boardroom.
You can go to the boardroom now.
Well, this task was all about making confectionery.
They say that sugar is bad for you
and this Sugar's going to be very bad for one of you today,
that's for sure.
I think I'll start with Nebula.
Oliver, I made you the project manager.
That's correct, Lord Sugar.
So, I went for the fudge,
-which I thought was quite a sort of high-ticket item...
..and the rock.
And the fudge was actually salt and vinegar.
I tried to be quirky with my choice.
Salt and vinegar?!
Did it taste of salt and vinegar or what?
There is an aftertaste of the salt.
And you came up with a name.
Oh, yes. It...
It was Suck It & Sea,
Sea spelt S-E-A, though.
-Let's get into the kitchen, shall we?
I'd like to know who was the chief cook and bottle washer.
We took it in turns, actually, Lord Sugar. I...
Well, put it this way...
So, it was Karthik, er...
No, first of all, it was you and Karthik
started the manufacturing of the rock.
-I dropped it on the floor.
-You dropped it?
-It got dropped.
But, you know, mistakes happen.
We then got into the flow of things.
We suggested that Karthik...
If someone else had done that, Karthik, you'd be screaming at them.
-No, Lord Sugar. I've changed now.
-He was very calm.
-Lord Sugar, he was a pleasure to work with.
Oliver, you run factories. You run a sausage factory.
I don't exactly run a factory.
I do know how to make sausages,
but this was a completely new industry to me.
Well, come on, don't try and duck it.
You know, it's a production line, isn't it?
We-we-we completed all of our manufacturing on time.
I had a lot of support from everyone.
Was you Willy Wonka or an Oompa-Loompa?
-Which one was you?
-I guess I'm an Oompa-Loompa.
-I think he really tried, to be fair.
I just don't think it was in the right direction.
There was a lot going on.
Not only were you going to sell stuff to the public in Brighton,
but you had to sell stuff to corporates.
Yes, we went to a wine manufacturer.
-This is what you sold to the corporate client, yeah?
How much did they take?
They took 50 bags at the initial start.
Right. And how much did they pay?
They paid 1.50 per bag.
-Whoa, whoa... If I can explain?
So we went to deliver the order.
We gave them the 50 bags but, in addition,
we said that we actually had some more of the same product
and we would like to see if they were interested.
What actually happened, Lord Sugar, was,
instead of Mukai concluding the first deal at the 1.50
and then up-selling the remaining extra that we had produced,
he then just reduced the price to £1.07.
-£1.07, I think you'll find the final price was.
And you lost 43p a bag. Over 100.
You sold the same guy the same stuff for a lower price?
You talked yourself down. This was a task of selling sweets.
It's not a limbo dance.
In hindsight, it was a little bit of a mistake.
Now, tell me, when you went to Brighton,
how did the teams split there?
Well, I, Lord Sugar, made an executive decision
to move Paul across.
That's not true at all.
-I think Paul got tired of you not making a decision
and put himself across.
So Paul moved across and became part of the trade team.
-OK. And the rest of you...?
We went off to sell.
What was your retail pricing strategy, then?
It was... It was a really tough one.
I was going through... going through...
How about you just tell me the price?
OK, we started off with £4 for the fudge.
-And then I think we went with 2.50 for the rock.
And was it 2.50 for the pillow sweets, or £2? £2.
-That's what you started with?
And, actually, quite a few sales were taking place,
to my understanding.
-As the day progressed...
-What do you mean, to your understanding?
-Where was you, then?
-I was doing a number of things, Lord Sugar.
Riding the bike, trying to get people to come to the tricycle.
Is this the tricycle you rode down into the bollards, was it?
I wanted to create a site spectacle and try to draw...
Oh, you did that. Oh, you did that for sure.
All right. Good project manager?
I think, to be fair, he did try his best.
His best just was in a different direction than...
-You're being polite.
Now, Alana the cake-maker, what did you end up making?
-We made cappuccino toffee.
And we made strawberry and champagne pillow sweets.
Your brand name was?
So, we basically worked out that, if we did 12 sales an hour per member,
that would be 60 sales an hour, times by six hours of selling,
which would be 360, round it up, each team...
-God, I'm getting nervous again. Sorry.
-Take another breath.
Could I have a little sip of water?
You should have made gobstoppers, never mind about fudge.
Just calm down a little bit, OK?
To put it in a nutshell, they just wanted to go hell for leather
and make whatever they could in the time period.
Now, the corporate client, Brighton Football Club.
Yeah, they were very shrewd negotiators.
-I thought you were supposed to be that.
-Yeah, well, we, erm...
What we did, I think, from negotiating,
the negotiation, I think, went really well.
But our aim was to get a massive order, in terms of volume.
But they turned around and said that their maximum spend is £300.
You went in with a higher price.
You then went in with another higher price.
I think you irritated the guy.
You almost lost it.
You think you did the business with the Seagulls,
but it sounds to me like the Seagulls did the business on you,
on day two, we went to start selling.
Now, Samuel, you decided to take it upon yourself to increase the price.
That's correct, Lord Sugar.
Then your boss said, "What are you doing?"
I said, "Right, we're going to do two for six." And...
That's not correct, no.
I said to you that the sweets were selling really well,
so just do £3.50 a bag, and then you said I should not do that.
No, that's not what I said no to. I said no because
we had a pricing strategy and you were going off and charging...
OK. I could understand if you had 20 branches of shops
and he was in one branch
and the shop up the road was another branch and there's no consistency.
I know what it's like, though, if people come back and say,
"I want to return this because I've had it cheaper from..."
-I didn't want that.
-Fine. That's the answer, then.
-That is... That's right.
-I see. Now, coming the end of the day...
Yeah, I called Sofiane and said,
"Can you come back with all your stock?",
so that we could have some more stuff to sell.
-And we wanted all of us together.
-He said no, didn't he?
-Yeah. He said that, yeah.
If she's in charge and says, "Come back," why are you arguing with her?
-I mean, we was doing well in the trade, and...
You weren't the project manager, OK?
Generally speaking, then, how was your project manager?
-She was good.
She stuck to her decisions.
She didn't kind of get swayed and, yeah, I thought she was good.
So, Claude, perhaps you'd like to rattle off, then, for me
the Titans' figures.
Well, Titans' total sales
They spent a total of £429.43 on ingredients and packaging,
giving an overall profit of £785.66.
Well, Nebula spent a lot less, just £207.75.
But they sold a lot less, too, with sales totalling £822.83,
giving them an overall profit of £615.08.
..you've done it.
So, after all that sugar, I've got a treat for you
that will have you bouncing off the walls, actually.
Now, Ryan Doyle is the two-time world champion free runner.
He's going to give you a masterclass in free running.
So, well done, and I'll see you on the next task, OK?
Thank you, Lord Sugar.
SHE SQUEALS WITH DELIGHT
I can't cry any more!
Well, Team Nebula,
at least one of you will be leaving the process today.
OK? Off you go.
Congratulations on the win. We're going to be doing some parkour and free running.
Everyone supported me and it was a really amazing task
and I'm super happy.
Alana as a PM,
she looks like she's a bit sort of worried all the time.
You need to be a little bit more confident
when you're leading a team.
Lean, lean, lean... Feet up!
I had so much to prove.
But I feel, like, now I can just get back to doing what I'm good at
and not have so much pressure on me.
So, guys, obviously I was new...new to this.
-I haven't managed...
-We were all new to that.
I think what we need to figure out here
is who actually was the weakest link.
I think it all went wrong when Oliver was appointed project manager.
And whilst we're still in the losing position,
it could have been far worse, had we just sort of left it to him to make the decisions.
The weakest link would have been Aleksandra,
in terms of the fact that she did make mistakes on the pricing.
-I corrected myself, though.
-I corrected you.
-I corrected myself.
You corrected yourself to a wrong price, and then I re-corrected...
Yeah, that is correct.
To be fair, I don't think that was very good.
Paul and Mukai seem to have formed this, like, alliance,
even though they had a fight in Brighton.
At the end of the day, Paul, you didn't make a sale, and I did.
Paul is putting the blame at my door to divert attention from himself.
It seems like there was a big screw-up with this trade deal
and I do think I did enough as a project manager.
You can't be in two places at once.
Yes, Lord Sugar?
Yes, could you send the candidates in, please?
Now, I'm still confused as to the strategy,
particularly on pricing.
It was 2.50 for the rock and I think...
it was 2.50 for the pillow sweets.
2.50 for the apple and then £2...
£2, sorry. My... It was £2...
You can't remember now. You couldn't remember on the day!
These are your products!
-You know, you're the...
-2.50 for the rock...
You're the project manager
and you don't know the price of your own products even now.
There was just different pricing.
I actually got confused myself when I was selling.
I can admit, Lord Sugar, there was no price...
-No price set.
In terms of the, er...fudge...
The whole lot here sounds like a bit of a fudge.
So, where do you think this task failed, then?
Well, I think there's been disagreement on the trade team.
You weren't very good sellers, were you?
The most lucrative product was the fudge
-and I don't think you sold any, did you, the trade team?
Why is that?
Ultimately, the problem with the fudge was the fact
that it was a salt and vinegar fudge
that actually wasn't very appealing in concept.
Although Mukai was great to work with,
I think we probably could have had a bit more of a plan
of where we were going to go
and target the right kind of shops to sell the fudge.
We sold all of our fudge. It's...
On the corporate side, Mukai,
you went back to this fellow
that you'd previously sold some stuff to for £1.50.
-Yes, Lord Sugar.
And then you went to the same guy
and you sold him another load for £1.07.
I did warn you about that
and I told you on several occasions
not to give away money for no reason.
OK. And, Aleksandra, while we're with you,
what did you actually do in this task?
Well, I did my very best to sell, but I should have contributed more.
Out of the £700-odd worth of sales,
After the task had finished,
I was a little frustrated with the events of the day
and I started to vent a little bit.
Erm...I did point out to Mukai it wasn't a personal thing.
-But I suppose we were both...
-Well, you did call him "crap", didn't you?
In all honesty, Karren, yesterday went crap.
We ended up with all the fudge.
There's no other way of dressing it up. It went crap.
There was that argument, let's say, between Paul and Mukai.
But then, in the coffee shop now, when we were having our discussion,
suddenly all the blame seemed to be going on me.
And I can't help but think
that, Mukai, maybe you feel a little bit afraid of Paul
and you want to pin the blame on me.
-No, not at all.
-And, Paul, you decide to align yourself
with a sub team leader.
I mean, I don't know what it is but,
"Even though I didn't make a sale, but blame it on Aleksandra..."
At the end of the day, you're actually sitting as one,
amongst a group of four, throwing slander my way.
Aleksandra, you wanted your opportunity to sell and you went in
and you mis-told them twice, so...
which two people are you bringing back into this boardroom?
It's a very hard decision, Lord Sugar.
Well, you can't make decisions, anyway.
I can, Lord Sugar.
It's going to have to be...
..Paul and Mukai.
The rest of you, go back to the house.
I'm going to have a chat with Karren and Claude
and at least one of you is going to be fired.
You know, as far as Oliver is concerned,
the basic fundamentals of this task he's not grasped.
I think that he has clearly got some business acumen,
but he's got some strong characters and he couldn't manage them.
Mukai, highly qualified, travelled the world, been everywhere,
He certainly has an air of superiority about him,
which I think does rub people up the wrong way.
This bloke Paul, zero sales.
He's clearly a bright guy, but he lacked energy.
Well, he looks like he's got the hump.
-Yes, Lord Sugar?
-Yeah, could you send the three of them in, please?
Yes, Lord Sugar.
You can go into the boardroom now.
Oliver, it'll be interesting to know
why you've brought Paul back into this boardroom.
Lord Sugar, the reason I brought Paul in
was because there was nothing to show for it,
ie zero sales.
I think it's a bit ludicrous.
Yes, I didn't make a sale, but the opportunity didn't present itself.
However, I produced the best fudge.
So I did that.
I just always said to myself, "I have to go out and sell,"
even though I was project manager.
I was trying to multitask the whole time,
thinking of new, innovative ideas.
And I think you've just got to run with your head in these decisions,
no matter what.
-You know, you aren't half waffling now, my friend.
-You really are waffling.
Right now, your future is looking about as bright as one of your pigs,
to be honest with you.
-Lord Sugar, I have a business...
-I'm asking you a simple question.
-Why you brought him back.
So you're saying zero sales because he was in the trade team.
And there was a disagreement in the trade team.
That is another reason.
After the whole day's activities had finished,
myself and Mukai exchanged words.
But it didn't disrupt the team.
-You were frustrated, weren't you?
-I was frustrated.
Can you hack this process, do you think, Paul?
I mean, I'm wondering, because these two people here
think you can be very, very moody.
Ultimately, whether I get moody or not, I still stick with the team
and try to deliver the team goals. If I'm honest...
Oliver's been carried on two tasks
and on this task, you wasn't anywhere.
In fact, myself, Fran and Grainne were the ones making the decisions.
Because you was unable to...
-Oh, that's not...! That is not true.
-That is true.
-I... I got...
-I'm sorry, it's true.
I led the team, Paul, and I wanted to succeed in this.
Now, what's Mukai doing here?
I didn't want to bring Mukai here at all.
However, I can't be in all of these places at once, Lord Sugar.
It does rely on another aide on the trade team
to make these decisions, as well.
Oliver, in terms of the corporate clients, we sold 50,
and on the second day we up-sold that to 100 items.
-So we did quite effectively on that.
-Very low prices.
But the low price, I mean, you...
you backed down on the price and I would have stuck firm at the price.
I never back down with a leading supermarket.
I stick to my price.
Unfortunately, the fudge did not sell at all.
Either it's the flavours, or anything, we could not sell that.
We managed to sell out of the fudge.
Lord Sugar, you want someone who can sell for you, OK?
You've talked about how great a salesperson you are, OK?
Well, you're not. You didn't sell,
you're riding a blooming tricycle up and down the road
and getting that wrong, also.
He was running around the kitchen like a headless chicken, actually.
He had no idea, really, what was going on, and that was that.
I wouldn't say that. I was really hands-on.
OK, I was learning how to make fudge
and I got in the swing of things.
And I was also having to make decisions
and speaking to sub team A to liaise with...with...Mukai...
Right, OK. Look, look...
I'm going to summarise here, now.
..I'm taking you on your word that you've got this business.
And that's why I'm a bit confused
as to why you failed miserably here
in management, in manufacturing, in selling.
..my two colleagues here put the alarm bells up,
as far as I'm concerned,
in that they think you've gone into a kind of despondency.
But I have got no time for people like that.
you've got an explanation for everything,
but when you kind of add it all up,
it doesn't add up to a row of beans, really, to be honest.
-I can tell you more about my...
-No. No, I don't want to hear any more.
..your best hope
for 250 grand...
..is to buy yourself a scratchcard.
Thank you, Lord Sugar.
Mukai, you're not far behind, quite honestly.
You wanted to talk. Why shouldn't I fire you, then?
In my past experience,
I had some of the biggest fashion industry companies in the world.
I just feel that I've got a lot more to offer
and, if you give me the chance, that I'll show that to you.
-In terms of...
-Look, I'll tell you what,
I am this close, really.
-Go back to the house, the pair of you.
-Thank you, Lord Sugar.
Guys, take care.
I'm feeling really upbeat, actually.
It's been a tremendous experience, at the end of the day.
Maybe I wasn't ruthless enough.
However, I've learnt a lot
that I could put into practice for my sausage empire.
-So who do you guys think is coming back, then?
Paul, yeah. Paul and Oliver.
Did Oliver put up a good fight?
I think he's going to come back.
-So everyone seems to want Oliver back in the house.
Oh, my God, Mukai!
So how did you get on? I thought Oliver was coming back.
It was a bit like taking a lamb to slaughter.
I'm surprised you survived that boardroom after last week.
-Why are you surprised?
-Bust-ups, bad decisions, bad business acumen.
I live to fight another day.
Now, 15 candidates remain.
Lord Sugar's search for his next business partner continues.
I'm sending you to one of the UK's
most famous department stores.
It's a mere £1,030.
Can I tempt you?
You don't need to get angry or distressed about it.
It's not appropriate in a shop.
This is a bloody nightmare!
And in the boardroom...
Was you locked away in the cupboard somewhere
when all this was going on?
..the shutters come down.
You were shoved into a corner.
They don't trust you. You're fired.