16/01/2017 Daily Politics


16/01/2017

Similar Content

Browse content similar to 16/01/2017. Check below for episodes and series from the same categories and more!

Transcript


LineFromTo

Hello, and welcome to the Daily Politics.

:00:00.:00:40.

It will be "a great thing", and Britain is "smart to get out".

:00:41.:00:43.

How quickly could a trade deal be done with the

:00:44.:00:46.

The Northern Ireland Government is on the verge of collapse

:00:47.:00:51.

as the deadline approaches for the appointment

:00:52.:00:53.

of a new Deputy First Minister, after the resignation of Martin

:00:54.:00:55.

Should MPs and peers stay put during the proposed ?3.5 billion

:00:56.:01:02.

Or could brushing shoulders with the builders end up costing

:01:03.:01:05.

While Brexit Nativity does have an undeniable ring to it...

:01:06.:01:16.

And how the marketing men and women are muscling

:01:17.:01:18.

of the programme today are two of British politics'

:01:19.:01:34.

campaigner Dominic Raab who now sits of the Brexit Select Committee.

:01:35.:01:41.

And former Shadow Cabinet Minister Mary Creagh.

:01:42.:01:42.

So, the man who will be US President by the end of the week has

:01:43.:01:51.

love-bombed Britain, confirming what a big fan

:01:52.:01:53.

Donald Trump's intervention comes as more details emerge of the stance

:01:54.:01:56.

the UK will adopt in negotiations with the EU.

:01:57.:01:59.

Tomorrow, Theresa May makes her big speech on leaving the EU,

:02:00.:02:01.

where she is expected to push for a so-called "hard Brexit",

:02:02.:02:04.

prioritising immigration controls and take us out of the customs union

:02:05.:02:07.

Meanwhile, Chancellor Phillip Hammond, in an interview with German

:02:08.:02:10.

newspaper Welt am Sonntag, warned that if the EU limits UK

:02:11.:02:12.

market access after Brexit, Britain could look at an alternative

:02:13.:02:15.

economic model, seen as a warning to the EU that UK could further

:02:16.:02:18.

In an interview in the Times with former Conservative Cabinet

:02:19.:02:21.

Minister Michael Gove, Donald Trump, who will become

:02:22.:02:23.

President on Friday, said that a trade deal with the UK

:02:24.:02:26.

would come "very quickly" and be done "properly".

:02:27.:02:28.

He said it would be "good for both sides".

:02:29.:02:30.

Mr Trump said he would be meeting Theresa May "right after I get

:02:31.:02:33.

The President-elect said he had "great respect" for Angela Merkel,

:02:34.:02:36.

but said that she made "one very catastrophic mistake" by opening

:02:37.:02:39.

Germany's doors to what he called "all of these illegals from wherever

:02:40.:02:42.

The European Union, Mr Trump said, is "a vehicle for Germany"

:02:43.:02:45.

which is why Britain was right to get out.

:02:46.:02:48.

He predicted other countries would soon follow Britain's lead.

:02:49.:03:21.

I thought the UK was so smart in getting out.

:03:22.:03:24.

And you were there, and you guys wrote it and put

:03:25.:03:27.

Trump said that Brexit is going to happen.

:03:28.:03:31.

Obama said they'd go to the back of the line,

:03:32.:03:40.

meaning, if it does happen, and then he had to retract.

:03:41.:03:43.

Are his comments on getting a quick deal a vindication of the Brexit

:03:44.:03:57.

referendum? I think they are one instruction of

:03:58.:04:02.

where the EU tried and failed to get a free trade deal, there are others

:04:03.:04:07.

from Latin America to China and India, and shows Britain outside the

:04:08.:04:11.

EU is well-placed to do those deals. Huge benefits for jobs, cutting

:04:12.:04:18.

prices in the country it confirms what is already written into the

:04:19.:04:23.

political and business markets, there are advantages and it is clear

:04:24.:04:27.

we will have those. Can you trust Donald Trump to

:04:28.:04:32.

deliver a trade deal? The truth is, as with all trade

:04:33.:04:36.

deals with the US, we have to go through Congress. We have a new

:04:37.:04:40.

president taking the opportunity of saying there is a win- win. His

:04:41.:04:46.

language was interesting. That must be better than under President

:04:47.:04:52.

Barack Obama who said we are at the back of the queue.

:04:53.:04:56.

The rhetoric is better. It is nonsense. Looking at that photo of

:04:57.:05:02.

Michael Gove, I was struck by the words, Lala land. No trade deal is

:05:03.:05:08.

seen as completely fair on both sides. It can only take place after

:05:09.:05:14.

2019 when we can leave the EU at earliest. Michael Gove says he wants

:05:15.:05:21.

agencies -- a transitional vote. Trump won the election saying he was

:05:22.:05:26.

against open trade, against the trade deal with the TE TEP. A

:05:27.:05:33.

protectionist president. The idea he will open up to our market, we Stade

:05:34.:05:43.

Toulousain our food standards and assurances.

:05:44.:05:46.

He has a track record of God had it in himself -- to our market, we will

:05:47.:05:57.

lose our food standards. But this cannot happen until we

:05:58.:06:01.

leave the EU so it cannot be that quick. The EU commission has

:06:02.:06:06.

reiterated that timetable, no free trade deal can be confirmed until

:06:07.:06:12.

the UK has left the EU. I can understand why those on the

:06:13.:06:17.

Remain side are disappointed. But it must be a good thing America with

:06:18.:06:23.

its massive market is saying, we are up for this.

:06:24.:06:27.

But not before 2019. We couldn't sign it before then. But

:06:28.:06:34.

people have been talking about 20 years to do this deal. But it is a

:06:35.:06:39.

priority for him. I am not sure why someone the other side feel so

:06:40.:06:45.

disappointed by something which must be good news for British firms, jobs

:06:46.:06:49.

and consumer prices. How can you be confident it will be

:06:50.:06:55.

good news? It may well be, and they will want to hear more about the

:06:56.:07:01.

deal. But, if you look at TTIP, which predates him, there was a lot

:07:02.:07:08.

of concern about opening up our health service. People believe there

:07:09.:07:12.

could have been public services opened up to the American privately

:07:13.:07:15.

owned company, could that happen with a trade deal?

:07:16.:07:22.

I think it is rather flawed. The way it was characterised was

:07:23.:07:27.

wrong. But what was particularly subject to criticism was the dispute

:07:28.:07:32.

settlement mechanism. The advantage of being outside the EU is we have

:07:33.:07:38.

our own dispute settlement division which would kill this scaremongering

:07:39.:07:40.

about the NHS. Looking at the UK economy, Mark

:07:41.:07:49.

Carney, who was sceptical about post-Brexit, has said the economy is

:07:50.:07:54.

growing faster than predicted. Now we have Donald Trump saying he can

:07:55.:07:58.

get a quick trade deal. Brexit does seem to be working at the moment.

:07:59.:08:07.

Brexit has not happened yet. The referendum, Mark Carney took very

:08:08.:08:11.

strong action in the weeks following the referendum in order to shore up

:08:12.:08:15.

the British economy. In the Autumn Statement from Philip Hammond, we

:08:16.:08:21.

saw a ?59 billion black hole. What economic evidence is there to

:08:22.:08:26.

say in the aftermath of the referendum the economy has tanked?

:08:27.:08:31.

The reduction in our tax intake is the evidence of the economy has not

:08:32.:08:35.

done as well. Downgrading the economy, the fact the pound is

:08:36.:08:39.

trading... Hang on.

:08:40.:08:44.

We are the fastest growing economy in the G7. In the aftermath of June,

:08:45.:08:49.

growth went up, not down. Mark Carney dudes some action for

:08:50.:08:56.

quantitive easing to stave off a shock to the UK economy -- Mark

:08:57.:09:05.

Carney took action. The action the bank of England governor took has

:09:06.:09:09.

postponed that shock. You are still expecting there to be

:09:10.:09:11.

a shock? And the pound is now trading down.

:09:12.:09:21.

The markets have reacted to some extent to what Theresa May is going

:09:22.:09:25.

to say and Philip Hammond did say about taking action if you can't get

:09:26.:09:30.

the deal you want with the EU. Are you worried? People might have said

:09:31.:09:34.

the pound was overvalued, if it continues to slide and stayed at a

:09:35.:09:39.

low level for a sustained period, that will hurt people.

:09:40.:09:47.

15% devotion is pretty healthy. Mervyn King said the economy is

:09:48.:09:51.

better placed to shift from a consumer spending model... You

:09:52.:09:59.

haven't heard... He said better placed

:10:00.:10:03.

post-referendum to move to a manufacturing and exporting model.

:10:04.:10:09.

Actually, devaluation within certain parameters is a good thing.

:10:10.:10:14.

For exports, it is better. No, our exports are made using

:10:15.:10:20.

dollar traded, euro traded imports. Most things made in this country are

:10:21.:10:25.

from components from outside the country.

:10:26.:10:27.

Manufactures in Wakefield are concerned their prices are going up

:10:28.:10:31.

and they cannot put their export prices up as much.

:10:32.:10:34.

The construction industry is entering recession.

:10:35.:10:41.

But it is going up, inflation. The global talent competitive

:10:42.:10:44.

rankings have written post-Brexit moving up from seventh to third. We

:10:45.:10:50.

need to be a competitive country driving growth, looking out to the

:10:51.:10:56.

world. The EU is important but the point about Brexit, is actually that

:10:57.:11:05.

the real opportunities for the future for businesses and consumers

:11:06.:11:13.

as will be the growth markets. We export more to parts of Europe

:11:14.:11:18.

and the idea we will leave this market, we are leaving it.

:11:19.:11:27.

These are two different things. We are almost certainly going to leave

:11:28.:11:31.

being a formal member of the customs union. But the opportunities...

:11:32.:11:42.

To retain strong trade is acknowledged on the European side.

:11:43.:11:46.

But not by those who are disappointed those outcomes had not

:11:47.:11:52.

come to fruition. We'll get merry back on to

:11:53.:11:55.

scrutinise this. Do you agree more countries will

:11:56.:11:59.

leave the EU? I hope not. I don't think they will

:12:00.:12:06.

because there is a mood... I was in Brussels in November, and there is a

:12:07.:12:11.

determination from European leaders the EU will not fall apart as a

:12:12.:12:16.

result of our vote. Some of the other statements less scrutinised by

:12:17.:12:22.

Trump, dropping sanctions on Russia, and talking about native being

:12:23.:12:26.

obsolete, these are things which will affect our security in the

:12:27.:12:31.

months to come. What will Theresa May tomorrow say?

:12:32.:12:36.

What would you like to hear about our negotiating position?

:12:37.:12:41.

She has been clear since October the things we are not going to do, being

:12:42.:12:46.

faithful to the referendum verdict, not subject to the free movement.

:12:47.:12:53.

Get control over immigration, not subject to ECJ jurisdiction.

:12:54.:12:57.

What we now need to do is turn the page and start talking with

:12:58.:13:04.

confidence, the economy has proved resilient, and with a general state

:13:05.:13:10.

of spirit, looking for the win- win. The EU is a flawed political club.

:13:11.:13:15.

We still want strong trade, security cooperation. We are going into that

:13:16.:13:22.

and Theresa May will spelt this out, the positive case for our

:13:23.:13:27.

post-Brexit relationship with Europe.

:13:28.:13:31.

And the unity between both sides? I don't agree with Donald Trump on

:13:32.:13:35.

Russia but that is an illustration where the EU is irrelevant and

:13:36.:13:41.

outside the EU we can demonstrate we can be a strong ally to our native

:13:42.:13:45.

friends. The Chancellor implied if he

:13:46.:13:51.

couldn't get a trade deal, Britain would take other action. -- Can be a

:13:52.:14:01.

strong ally with our Nato friends. I do not want to see us moving to a

:14:02.:14:08.

low welfare, no regulation type of offshoot of the US. That is a wrong

:14:09.:14:12.

feature and not what people voted for in the referendum.

:14:13.:14:15.

Theresa May is used to appearing in the newspapers.

:14:16.:14:19.

But we learnt over the weekend that she's about to take a starring role

:14:20.:14:22.

So, our question for today is, which magazine

:14:23.:14:25.

At the end of the show, Dominic and Mary will give

:14:26.:14:34.

pubs he doesn't know. He might know which one it isn't, put it that way.

:14:35.:14:49.

Top gear. The Northern Ireland government

:14:50.:14:51.

is on the verge of collapse this afternoon which could force

:14:52.:14:53.

the Secretary of State, James Brokenshire,

:14:54.:14:55.

to call fresh elections. At the moment we can't go to

:14:56.:15:01.

Northern Ireland so we are going to talk about Parliament in terms of

:15:02.:15:02.

the restoration. MPs and peers are being asked

:15:03.:15:04.

to move out of the Houses of Parliament for five to eight

:15:05.:15:07.

years whilst a ?3.5 billion But now, up to 100 MPs

:15:08.:15:10.

of all parties are backing which allow them to remain

:15:11.:15:13.

in the Palace of Westminster The Conservative MP

:15:14.:15:17.

Shailesh Vara is one of them. This beautiful Gothic revival

:15:18.:15:21.

celebration of democracy, designed by Charles Barry,

:15:22.:15:42.

is almost 150 years old. And now it's due for

:15:43.:15:48.

another major repair job. A recent report by my fellow MPs

:15:49.:15:51.

and peers on the restoration and renewal of the Palace

:15:52.:16:00.

of Westminster has recommended that the Commons and peers together

:16:01.:16:03.

with all the other people who work on the site should leave the Palace

:16:04.:16:10.

whilst work is carried out. The argument is that this

:16:11.:16:13.

would be the cheaper option, rather than work being carried out

:16:14.:16:15.

whilst we stay on-site. If this proposal does go ahead then

:16:16.:16:19.

the Commons would move into the Department of Health along

:16:20.:16:22.

Whitehall just along there and the Lords would move

:16:23.:16:25.

into the QE2 Centre just The figures that are used

:16:26.:16:28.

in the report don't take account The loss of revenue

:16:29.:16:40.

at the QE2 Centre. Or the ?600 million that would be

:16:41.:16:50.

spent in patch-up work before In fact, the report itself says that

:16:51.:16:55.

significantly more work needs to be done before budgets can

:16:56.:17:01.

be properly costed. Hardly surprising therefore

:17:02.:17:06.

that the powerful and influential Treasury Select Committee

:17:07.:17:09.

is carrying out an investigation We are told that the work needs

:17:10.:17:12.

to be done urgently. So urgently that the full decant

:17:13.:17:23.

would take place in six years' time. Instead, I'm suggesting that work

:17:24.:17:30.

commences immediately Much of it in the basement

:17:31.:17:33.

where lights are needed So if the work is done

:17:34.:17:43.

round the clock in three shifts instead of one,

:17:44.:17:48.

then clearly the timeframe would be Following the referendum result,

:17:49.:17:51.

at a time when we need to make new friends abroad and secure

:17:52.:17:56.

favourable trade agreements, we should be making the most of this

:17:57.:18:01.

iconic building that is Parliament. At this crucial time,

:18:02.:18:09.

it is absurd that we should be seeking to sell UK PLC

:18:10.:18:12.

from a temporary building in the courtyard of

:18:13.:18:17.

the Department of Health. The notion that we should be leaving

:18:18.:18:21.

the Palace of Westminster for the convenience of the builders

:18:22.:18:24.

is simply wrong. The Palace comprises

:18:25.:18:29.

of some eight acres. There is plenty of room here for us

:18:30.:18:33.

to stay while the work And Shailesh Vara joins us now,

:18:34.:18:36.

as does the Labour MP, Chris Bryant, who sits of the Restoration

:18:37.:18:46.

and Renewal Joint Committee. Welcome to both of you. Why can't

:18:47.:18:57.

the restoration work be done around MPs while they remain in the Palace

:18:58.:19:02.

of Westminster? There is restoration work to another moment, the rooms

:19:03.:19:05.

are being done because there was a strange construction, one metre

:19:06.:19:11.

square cast-iron slab put in in the 19th century, and that work can go

:19:12.:19:16.

on now but what can't go on now is the major mechanical and electrical

:19:17.:19:19.

engineering business that needs to be tackled. You only showed a tiny

:19:20.:19:23.

proportion of that. It is the pipes. The building has 1.2 miles of

:19:24.:19:28.

corridor in the basement and that is now chock-a-block with cables,

:19:29.:19:34.

high-pressure steam central heating system next to electrical cables,

:19:35.:19:39.

you would never put them next to each other and asbestos. Why are you

:19:40.:19:46.

waiting to start the work if it's that urgent? Because we've got to do

:19:47.:19:49.

it properly, strip out the electrics in the whole building, there's only

:19:50.:19:52.

one drainage system and ends up just underneath the speakers Gardens and

:19:53.:19:59.

so you can't split the building up into bits. I understand lots of MPs

:20:00.:20:05.

would like to stay sitting in the chamber. That's what we did in the

:20:06.:20:08.

19th century which led to a dramatic increase in the cost, and meant it

:20:09.:20:14.

overran by 42 years. If that problem will have now. They have done the

:20:15.:20:18.

work on it. You have come to it later. They have been through

:20:19.:20:24.

endless research and quotes and budgets and surveys of the whole

:20:25.:20:27.

building. Surely they are best placed to know what will cost less

:20:28.:20:32.

and be the most efficient in terms of carrying out this work? I don't

:20:33.:20:36.

accept that because anyone who reads the report will see it abundantly

:20:37.:20:40.

clear they start off with the premise they want us out. Why would

:20:41.:20:47.

they want that? The report only quotes people who say we should

:20:48.:20:51.

leave. The fact is that the report makes a passing acknowledgement that

:20:52.:20:57.

they could work there. They could do 12 stages and I think it's important

:20:58.:21:02.

to remember 74% of the work is cables and pipes, much of it

:21:03.:21:07.

underground, so there's no reason why a lot of the work can't carry on

:21:08.:21:13.

underground. It only gives recognition to having one shift of

:21:14.:21:16.

work. I'm sorry, the facts are wrong. They are not wrong. You are

:21:17.:21:24.

just wrong about this. It's not all underground. There's only one

:21:25.:21:29.

electric system, there's only one central heating system,

:21:30.:21:35.

high-pressure steam system which is very unusual in the UK. You got to

:21:36.:21:41.

take it out in one go. You can do that over the summer holidays? No,

:21:42.:21:48.

it will take several years. There are 98 risers and at any moment if

:21:49.:21:51.

you had a fire like we had the other day, completely inaccessible to the

:21:52.:21:58.

fire patrols which go around 24 hours a day, because our building is

:21:59.:22:02.

exempt from the fire regulations in the rest of the country, it would

:22:03.:22:06.

spread throughout the building very rapidly. Our report only refers to

:22:07.:22:14.

people saying you have to move out, that's because we asked every expert

:22:15.:22:18.

could we stay in and they all said no, you've got to move out otherwise

:22:19.:22:22.

it will cost more. Experts are not popular necessary following the

:22:23.:22:27.

referendum but do you think it would be worth listening to them? No,...

:22:28.:22:37.

Well, that was fairly clear! Visit a number of experts have given them

:22:38.:22:39.

the answers they want. At the time the Brexit, we should make sure we

:22:40.:22:45.

make the most use of this iconic building, parliament. Imagine our

:22:46.:22:49.

opponents overseas, going out on our own, and saying, this is the new

:22:50.:22:54.

headquarters of the UK Parliament. What if it falls into disrepair? It

:22:55.:23:01.

won't. Why are they proposing six years? On one hand, they say there's

:23:02.:23:06.

going to be a catastrophe if we don't do the work urgently and then

:23:07.:23:10.

they want to do it in six years. In the meantime, they will spend ?100

:23:11.:23:16.

million every year on catch up work. Sorry, you've already done a film.

:23:17.:23:21.

The opening paragraph of the report says a significant amount of work

:23:22.:23:24.

needs to be done to ascertain the problem of budgets. Hang on, let

:23:25.:23:30.

Chris speak. It sounds to me like there's been work done, quite a few

:23:31.:23:34.

interviews on the in-depth research done into this issue. There may be a

:23:35.:23:41.

huge number of caveats but when you look at the project now and the cost

:23:42.:23:47.

element, ?3.5 billion, are you saying that the cost would double if

:23:48.:23:53.

you didn't move out and work around MPs and peers? That's the experience

:23:54.:23:56.

of the 19th century and I can't see why are we any different. Let Chris

:23:57.:24:05.

answer. The truth is, just one basic point, because there is one set of

:24:06.:24:08.

electrics and all the rest of it, if you want to stay in the building,

:24:09.:24:14.

and keep a bit of the building open during the work, you have got to put

:24:15.:24:19.

temporary electrics and all the rest in and that immediately adds an

:24:20.:24:22.

extra amount to the cost, added to which, as I understand it, his

:24:23.:24:27.

proposal is the Commons should sit in the House of Lords and the Lords

:24:28.:24:30.

should go in the gallery like happened in the Second World War but

:24:31.:24:33.

the problem is, the Second World War, there were no divisions and

:24:34.:24:38.

about 30 people turned up everyday. You are suggesting we would move

:24:39.:24:44.

every day when there is a vote, 650 MPs going from portcullis house to

:24:45.:24:51.

the House of Lords, walking along a public payment, the biggest security

:24:52.:24:56.

risk you can imagine. Cut this objection actually delay the sale

:24:57.:25:00.

process? That's my biggest anxiety. The government needs to allow the

:25:01.:25:04.

House of Commons and the House of Lords, two different bodies, to make

:25:05.:25:08.

their own decision about what had happened and the first thing is, we

:25:09.:25:12.

shouldn't be saying let's do this, done, we should say, let's set up a

:25:13.:25:17.

delivery authority like we did for the Olympics to make sure there's

:25:18.:25:20.

proper coherent body of people and they can put together the business

:25:21.:25:28.

plan. Six years to do that? The business plan will be ready in 18

:25:29.:25:31.

months' time. We looked at this for one year. Are you prepared to move

:25:32.:25:41.

out? First of all, I deferred to the infinitely superior knowledge of the

:25:42.:25:43.

House of Commons. Although they don't agree. I will make whatever

:25:44.:25:50.

solution works the best. I would like to say the least disruption for

:25:51.:25:54.

the lowest cost and those other two big entities. It's the classic

:25:55.:25:59.

construction dilemma, like working on the tube and railways forth the

:26:00.:26:04.

evidence is, if you work on a live system could cost you twice as much

:26:05.:26:07.

and take three times as long so my evidence from being Shadow Transport

:26:08.:26:12.

Secretary, it's always best to move out. It's an iconic building at

:26:13.:26:17.

every tourist in the world wants to have their photograph taken in front

:26:18.:26:20.

of which is why we have to protect it. Don't talk over each other. With

:26:21.:26:27.

the asbestos especially, the building could be closed down

:26:28.:26:30.

tomorrow in definitely. Before I let you go, do you want to be Speaker of

:26:31.:26:37.

the house? The Mail on Sunday rang me on Saturday, and I failed to

:26:38.:26:42.

predict anything last year in politics. I'm finding it difficult

:26:43.:26:44.

to predict anything this year. My ability to predict even my own

:26:45.:26:51.

future, let alone John Bercow's is not. You would like to? I can't

:26:52.:26:57.

predict anything. I'm not asking you to predict. I think that is yes.

:26:58.:27:01.

Anyway, thank both very much. The Northern Ireland government

:27:02.:27:04.

is on the verge of collapse this afternoon which could force

:27:05.:27:07.

the Secretary of State, James Brokenshire,

:27:08.:27:09.

to call fresh elections. The crisis has been prompted

:27:10.:27:10.

by the resignation last week of Deputy First Minister,

:27:11.:27:13.

Martin McGuiness, in protest at First Minister Arlene Foster's

:27:14.:27:15.

involvement in the renewable heat incentive scheme - the so called

:27:16.:27:17.

"cash for ash" scandal. Let's talk to our correspondent

:27:18.:27:20.

Stephen Walker who's at Stormont. Stephen, give us the timings of

:27:21.:27:31.

today. I understand 5pm is the deadline for Sinn Fein to find

:27:32.:27:36.

another Deputy First Minister? Actually, in the last 20 minutes,

:27:37.:27:39.

we've had political drama because the do you P have nominated Arlene

:27:40.:27:44.

Foster as First Minister, it was expected, and Sinn Fein refused

:27:45.:27:50.

declined to nominate Martin McGuinness and that was flagged up

:27:51.:27:53.

in advance. We knew that was going to happen so now we are moving

:27:54.:27:57.

towards this 5pm deadline when the Secretary of State has to call an

:27:58.:28:02.

election. Basically, you can't have a First Minister without a Deputy

:28:03.:28:07.

First Minister or vice versa pulled up they go together in this

:28:08.:28:12.

executive. We have a situation now where we have a First Minister and

:28:13.:28:15.

we don't have a Deputy First Minister, so there's got to be a

:28:16.:28:20.

call at 5pm and it's looking like a certainty we will have an election.

:28:21.:28:25.

What impact will that have on Brexit negotiations and Northern Ireland's

:28:26.:28:30.

role in that? The British government to some extent are playing that

:28:31.:28:34.

down. David broken Shire is saying just because we don't have a working

:28:35.:28:38.

executive, it doesn't mean the views of Northern Ireland would be taken

:28:39.:28:42.

on board. He said he is Northern Ireland Aqaba 's representative in

:28:43.:28:45.

the Cabinet and will put those views forward and still have discussions

:28:46.:28:49.

with committees and it will still take place in London. He says the

:28:50.:28:55.

views of people install Montt, and the views of people in Northern

:28:56.:28:58.

Ireland will be taken on board, so whilst they didn't want this to

:28:59.:29:04.

happen, and it's an enormous headache for Downing Street, James

:29:05.:29:06.

Brokenshire is saying the views of people in Northern Ireland, when it

:29:07.:29:10.

comes to Brexit, will still be taken on board. If fresh elections are

:29:11.:29:14.

called, it's likely we will have the do you P and Sinn Fein as the two

:29:15.:29:20.

players gain full stop well they have resolved their differences,

:29:21.:29:23.

because when I interviewed both sides, it went way beyond

:29:24.:29:28.

cash-for-ash. Not at the end of this election campaign. What you are

:29:29.:29:33.

looking at is a divisive campaign, the First Minister Arlene Foster is

:29:34.:29:36.

on record as saying it's going to be a brutal campaign, some people

:29:37.:29:40.

saying it's not an orange and green issue but the competence of people

:29:41.:29:43.

behind me. It's going to be a divisive campaign, all those issues,

:29:44.:29:50.

cash-for-ash, legacy, the past, the Irish language, are not going to be

:29:51.:29:53.

resolved during the campaign but what people are saying is when they

:29:54.:29:57.

come back after the campaign, they will have to do have negotiations

:29:58.:30:02.

and if they can't solve that through the negotiations, technically, there

:30:03.:30:06.

it will be another election and if that does not happen, then you would

:30:07.:30:11.

think about the British government having direct rule serve as a whole

:30:12.:30:13.

series of questions in this political crisis. Thank you very

:30:14.:30:20.

much. When you think back to previous Prime Minister's and their

:30:21.:30:24.

involvement in Northern Ireland and the peace process, bringing the two

:30:25.:30:29.

sides together, Tony Blair or John Major, do you think Theresa May has

:30:30.:30:31.

been present enough in this dispute? Not at all, the question for the

:30:32.:30:41.

British Government is whether Brexit taking up all the political and

:30:42.:30:48.

administrative bandwidth? The key thing is to protect that piece which

:30:49.:30:52.

was so hard on after so many decades of war, and provide political

:30:53.:30:55.

stability. Could she have done more to stop the

:30:56.:30:59.

collapse of this coalition? It is disappointing to see this

:31:00.:31:04.

political point scoring. We have no idea on the amount of

:31:05.:31:13.

ground work which has been done. Any Westminster -based position

:31:14.:31:17.

delving into Northern Ireland politics, that is precarious.

:31:18.:31:21.

It is keyed to make sure we have as much stability and make sure we have

:31:22.:31:27.

the mechanisms of dialogue to cover the well-known concerns over the

:31:28.:31:31.

Common travel area but the opportunities of Brexit for the

:31:32.:31:35.

whole country and different communities so they are fed through.

:31:36.:31:41.

It is clear that has happened. We need to see these elections through.

:31:42.:31:47.

And have some statesman is like behaviour on this side of the Irish

:31:48.:31:52.

Sea. So we can support the sides coming to an agreement.

:31:53.:31:58.

It is known when British prime ministers have got involved to try

:31:59.:32:01.

and be an honest broker, it has worked.

:32:02.:32:06.

You are talking about in relation to the conflict which was preceded by a

:32:07.:32:13.

huge amount beneath the surface. I am sure that is going on. I don't

:32:14.:32:17.

think anyone has been asleep at the wheel. There are clearly huge local

:32:18.:32:24.

tensions. On the heat incentive scheme, that

:32:25.:32:28.

was the trigger, but there are broader issues.

:32:29.:32:33.

There is an issue around the Prime Minister needing the votes of the

:32:34.:32:40.

Democratic Unionist Party, they have indicated they would support the

:32:41.:32:43.

Brexit plans. I don't think that gets in a way of

:32:44.:32:47.

what we all want to see in Westminster which is elections, the

:32:48.:32:51.

democratic process set up after the Good Friday agreement, to make sure

:32:52.:32:56.

Northern Irish politicians can resolve their problems locally as

:32:57.:33:00.

far as possible. We have two respect that. And tried

:33:01.:33:06.

to be a force for stability. Will it be difficult if the Supreme

:33:07.:33:10.

Court upholds the view of the High Court before it's about giving the

:33:11.:33:17.

devolved Assembly some say in Article 50 and triggering it, and

:33:18.:33:22.

there are elections going on, and it has collapsed. How would that work

:33:23.:33:28.

giving Northern Ireland invoice? The Supreme Court, we are expecting

:33:29.:33:32.

a judgment in ten days. I am not clear whether we will get a judgment

:33:33.:33:36.

on the constitutional issues in that at the same time.

:33:37.:33:43.

It is clear to me the issues of the border, the potential imposition of

:33:44.:33:48.

a hard border, are of great concern. The head of the Northern Ireland's

:33:49.:33:53.

Police Federation has warned any hard border would be a target for

:33:54.:34:00.

distance. We don't want to, there is a dilemma. If you keep borders open

:34:01.:34:05.

you create a back channel for people traffickers.

:34:06.:34:15.

That is not a domestic stability point on the radar.

:34:16.:34:20.

Will the people of Northern Ireland to be heard if there are elections?

:34:21.:34:24.

Nobody is speaking for them while Article 50 is ongoing.

:34:25.:34:30.

Now, standing in the drizzle outside Parliament are two of Westminster's

:34:31.:34:32.

But before we speak to them, let's have a look at the stories

:34:33.:34:36.

Tonight, Jeremy Corbyn will address Labour MPs

:34:37.:34:40.

Could there be some anxious faces as they try to work out who else

:34:41.:34:44.

might take Tristram Hunt's lead and leave Parliament?

:34:45.:34:46.

Tomorrow, Theresa May is making her first major speech

:34:47.:34:49.

detailing the Government's strategy for leaving the EU.

:34:50.:34:52.

We're being told she'll make the optimistic case for Brexit.

:34:53.:34:57.

Also tomorrow, anyone who's anyone will be

:34:58.:34:59.

gathering for the start of the World Economic

:35:00.:35:01.

And then on Wednesday, the Prime Minister and Jeremy Corbyn

:35:02.:35:04.

However, all this pales into insignificance because Friday

:35:05.:35:08.

Donald Trump will be sworn in as the 45th President

:35:09.:35:12.

We're joined now by the New Stateman's Anoosh Chakelian

:35:13.:35:17.

and James Lyons from the Sunday Times.

:35:18.:35:21.

Welcome. Anoosh, what do you expect to hear

:35:22.:35:29.

from Theresa May tomorrow? We are expecting her to say she is

:35:30.:35:33.

prepared to leave the single market, customs union, and take Britain out

:35:34.:35:39.

of the European Court of Justice. This isn't new, we have known

:35:40.:35:43.

Theresa May was going to put immigration ahead of the economy for

:35:44.:35:48.

Brexit but she has been under fire for not having a plan.

:35:49.:35:54.

At least we are hearing it now. And James? I expect to hear as

:35:55.:35:59.

little as possible she can get away with saying. She does not like to

:36:00.:36:04.

volunteer information willingly. She is being forced to deliver this

:36:05.:36:08.

speech because of the Supreme Court case bearing down on us.

:36:09.:36:14.

We are heading for what some might call a hard or clean Brexit.

:36:15.:36:19.

Was that underlined by Philip Hammond in his interview with the

:36:20.:36:22.

German paper at the weekend when he said he would take the required

:36:23.:36:25.

action if he could not get a deal with the EU?

:36:26.:36:30.

It was like he was issuing an ultimatum, saying, we could become

:36:31.:36:34.

this aggressive corporate tax haven or you could let us have access to

:36:35.:36:39.

the single market but us needing to keep free movement or any of the

:36:40.:36:43.

status quo. In terms of Theresa May saying she

:36:44.:36:47.

wasn't going to give a running commentary, the markets have

:36:48.:36:53.

reacted. One of my colleagues at the Sunday

:36:54.:36:58.

Times was told by people in Government last week they expected a

:36:59.:37:05.

market correction. We were joking about buying some euros over the

:37:06.:37:11.

weekend. There will be further market

:37:12.:37:14.

reaction tomorrow. Jeremy Corbyn said yesterday in his

:37:15.:37:18.

interview with Andrew Marr he said he thought Labour had had a good

:37:19.:37:22.

week. Their week was mixed. Jeremy Corbyn

:37:23.:37:27.

was prevaricating over immigration not saying whether he agreed Labour

:37:28.:37:32.

was in favour of free movement. It has been his relaunch as a

:37:33.:37:36.

populist leader. He keeps using language like, the system is raped,

:37:37.:37:40.

the elite are taking Britain for a ride.

:37:41.:37:45.

In a way that is working, his policy about wanting a wage cap on bosses

:37:46.:37:49.

who earn 20 times more than their employees was popular.

:37:50.:37:55.

You are looking quizzical, James? I don't think anyone could describe

:37:56.:38:00.

it as mixed for Labour, it was a catastrophe, the diabolical relaunch

:38:01.:38:05.

and the resignation of Tristram Hunt.

:38:06.:38:11.

The interesting polling over the weekend was the one that showed

:38:12.:38:15.

Theresa May has a 12 point lead on health. Traditionally the strongest

:38:16.:38:21.

subject for Labour. That was in the middle of an NHS crisis last week.

:38:22.:38:26.

Like you. No doubt you will be watching the inauguration.

:38:27.:38:32.

A diabolical relaunch last week? We had a series of U-turns within 24

:38:33.:38:40.

hours and what annoyed Labour MPs was after a reasonable performance

:38:41.:38:45.

at Prime Minister is question is, to have the Leader of the Opposition

:38:46.:38:48.

spokesperson briefing on Nato issues which were not raised, casting doubt

:38:49.:38:56.

on whether a future Labour Government would respond under an

:38:57.:39:01.

Article 5 provocation. That was appalling.

:39:02.:39:04.

That person needs to be reined in. Does Labour support nuclear power?

:39:05.:39:11.

We do, as part of an energy mix. We have dangerously low levels of

:39:12.:39:16.

capacity in the British system. Jeremy Corbyn has a principled view

:39:17.:39:21.

of being antinuclear but he says there should be a mix. Does he need

:39:22.:39:25.

to say more in terms of what he believes about nuclear power when it

:39:26.:39:30.

comes to the Copeland by-election? Workers want reassurance any Labour

:39:31.:39:36.

and would protect their jobs and pensions, something we have tried to

:39:37.:39:40.

do in opposition during the enterprise Bill. And before the

:39:41.:39:46.

by-election was announced, we sought to do that through the back door

:39:47.:39:49.

without Parliamentary scrutiny. Labour politicians have stood

:39:50.:39:54.

alongside the workers of Sellafield and we will continue to stand by

:39:55.:39:57.

them. You would like to hear Jeremy Corbyn

:39:58.:40:02.

Seymore. In unequivocal terms. How dangerous

:40:03.:40:07.

could Copeland be? Copeland and Stoke on Trent are

:40:08.:40:11.

Hartland Labour seats which we held in 2015, and election we lost badly.

:40:12.:40:18.

We have reasonable majorities and the Tories do not have much

:40:19.:40:23.

representation locally. These are seats we should hold onto

:40:24.:40:27.

particularly with the NHS in that area, the proposals to move the

:40:28.:40:32.

maternity unit from -- down the road to Carlisle.

:40:33.:40:38.

The poll says that Theresa May is more trusted over the NHS.

:40:39.:40:44.

We need to see action in the polls as well, see movement.

:40:45.:40:50.

The PLP meeting today, what will the atmosphere be like? Tristam Hunt,

:40:51.:40:56.

Jamie Reid, stepping down to take jobs outside of politics. Do you

:40:57.:41:01.

know any other politics -- Labour colleagues doing the same? Are you

:41:02.:41:08.

surprised by this? No, I don't. I know Joan -- I know

:41:09.:41:14.

Jamie had an eight hour journey to London with young children still at

:41:15.:41:21.

home. This job is a vocation as much as employment. If people have the

:41:22.:41:25.

opportunity to pursue a different location outside Parliament or feel

:41:26.:41:29.

this is no longer their vocation, people have the right to make the

:41:30.:41:32.

changes right for them and their families.

:41:33.:41:38.

We stand again in 2020? Yes. Whenever the next election comes.

:41:39.:41:45.

There has been criticism about Jeremy Corbyn by both those MPs

:41:46.:41:48.

leaving. Do you agree? Both of them have been

:41:49.:41:57.

critical. Last year, 122 MPs did a vote of no-confidence. That is not

:41:58.:42:01.

something that exceptional. I do think people are looking to

:42:02.:42:08.

their futures and working out what is best for them and their families.

:42:09.:42:13.

We are a party that wants people to have better lives and it is allowed

:42:14.:42:15.

for Labour MPs to have better lives. And back to that interview

:42:16.:42:24.

with Donald Trump. In a moment, I'll be talking

:42:25.:42:26.

to Michael Gove who conducted First, here's the President-elect

:42:27.:42:28.

on his mother and her The UK, my mother

:42:29.:42:32.

was very ceremonial. I think that's where I got this

:42:33.:42:34.

aspect, cos my father She loved the ceremony

:42:35.:42:37.

and the beauty, because nobody does And she had great

:42:38.:42:47.

respect for the Queen. It was fascinating interviewing him,

:42:48.:43:04.

he is a force of nature. You don't even need to ask a question. But it

:43:05.:43:11.

comes, commentary on everything from Nato to Twitter.

:43:12.:43:13.

Is he somebody ready to lead the free world?

:43:14.:43:20.

What do you make of him? President Trump will be different from the

:43:21.:43:28.

candidate. The candidate had a deliberate campaign style which was

:43:29.:43:34.

big, bombastic, brash. As president, of course he will still be the

:43:35.:43:37.

personality we know but he will look at things in a more businesslike

:43:38.:43:42.

way. There is a difference between the marketeer, and the deal-maker in

:43:43.:43:46.

office. We haven't seen evidence in change

:43:47.:43:51.

in style, he is still tweeting away, will he continue?

:43:52.:43:55.

He was clear he will continue to tweet, he regards that as a way of

:43:56.:44:01.

cutting through what he regards as media distortion.

:44:02.:44:03.

If you look at the people he has built around him in the Cabinet,

:44:04.:44:12.

James Matias, it would have been unlikely someone of his stature

:44:13.:44:19.

would have agreed to serve in Cabinet.

:44:20.:44:21.

The team he is assembling, some of the things he says in an interview,

:44:22.:44:26.

suggests he will govern not innate radically different way but in a

:44:27.:44:30.

different way to how he campaigned. Did you give him a proper grilling?

:44:31.:44:35.

We were there for one hour, we had the opportunity to ask questions on

:44:36.:44:40.

a range of issues. The critical thing is when you are talking to

:44:41.:44:46.

someone like Donald Trump, you can try to argue with him but he is like

:44:47.:44:51.

a river in spate, when you ask a question, the flow of language just

:44:52.:44:54.

comes at a torrent. Where were the difficult questions

:44:55.:45:06.

from you on his links to Vladimir Putin? We asked specifically whether

:45:07.:45:09.

or not he would stand by what he said Nato. He did shifters position.

:45:10.:45:16.

We ask them about everything from the wrong deal to whether or not he

:45:17.:45:20.

would stand down his campaign promise on Muslims, and he provided

:45:21.:45:25.

that. The critical thing I thought was it was important for me and my

:45:26.:45:32.

colleague from Germany to cover a wide range of topics and allow

:45:33.:45:39.

newspaper readers to form their own opinion. You didn't challenge him on

:45:40.:45:42.

his inconsistencies and there were many on very pressing issues. You

:45:43.:45:49.

say yourself you asked on a wide-ranging topic, but why didn't

:45:50.:45:51.

you challenge him before Christmas he said he wanted a nuclear arms

:45:52.:45:56.

race with Russia. Very provocative language. Now he says he wants to

:45:57.:46:05.

reduce it. Which is it? You can ask him when he appears on this

:46:06.:46:08.

programme. But you had him therefore one hour. We managed to generate

:46:09.:46:14.

from him compelling news on a variety of issues including a

:46:15.:46:17.

commitment to a rapid trade deal with Theresa May. Do you trust that,

:46:18.:46:24.

with his inconsistencies, like Syria, he was praised in Russia for

:46:25.:46:27.

getting involved in that because they were bashing Isis and now he

:46:28.:46:32.

says in your interview actually it has caused a humanitarian crisis in

:46:33.:46:36.

Syria. These are diametrically opposite views so when he says he

:46:37.:46:40.

wants a quick trade deal, do you trust him? I think he will be

:46:41.:46:48.

different from candidates from. I think that inconsistency is a

:46:49.:46:52.

different thing. A dangerous thing when it comes to foreign policy.

:46:53.:46:56.

Many things he said as a candidate are deeply worrying and I hope in

:46:57.:47:00.

the interests of the world he rolls back from some of them as President.

:47:01.:47:05.

I think what he said about Nato during the course of the campaign

:47:06.:47:10.

was dangerous and I think in the interview he suggests a more nuanced

:47:11.:47:13.

approach. I hope that will be the case. But my role in the interview

:47:14.:47:19.

was to make sure that he could speak for himself and people will form

:47:20.:47:24.

their own judgments. There are inconsistencies between what he said

:47:25.:47:27.

on the stump and what we may see in the White House. We can form a

:47:28.:47:32.

judgment like the American people, about whether or not they think he's

:47:33.:47:36.

doing a good job. The whole question of trust is ultimately one for the

:47:37.:47:39.

American people and for the world leaders who will engage with him. I

:47:40.:47:44.

was doing my job as a reporter to ensure he cover the waterfront and

:47:45.:47:49.

then each of us, as citizens, will form our judgment. I said during the

:47:50.:47:55.

campaign but I would have voted for Hillary Clinton and I've also said,

:47:56.:48:00.

some of the things he said are not acceptable but there's a difference.

:48:01.:48:06.

The BBC understands the reporter who allows a politician to speak for

:48:07.:48:10.

themselves, and an individual who can form a judgment about what they

:48:11.:48:15.

say. It's also about challenging, as a politician at the other end. If we

:48:16.:48:21.

look at the picture here of you with Donald Trump, is that a very

:48:22.:48:27.

professional, do you think? Thumbs up? Do you do that with all the

:48:28.:48:34.

politicians you do? Yes, if you want to have a selfie with me afterwards,

:48:35.:48:38.

you can. I've always never had the opportunity. Your German partner in

:48:39.:48:45.

this didn't stand with his thumbs up. People might just say that's a

:48:46.:48:48.

bit frivolous but you don't think so? I think the people should have

:48:49.:48:54.

their own views about that picture. I think I got a smile on my face and

:48:55.:49:03.

so has he. On that basis, you got there before Boris Johnson and

:49:04.:49:06.

Theresa May in terms of face time with Donald Trump. Euan Nigel

:49:07.:49:11.

Farage. Is not going to be Ambassador. Could you? I don't think

:49:12.:49:16.

diplomacy is my strong suit. Would you like to? No, I like being an MP

:49:17.:49:24.

and writing for the times. Why not a good ambassador? They require

:49:25.:49:29.

different skills but we got a very good primer list at the moment in

:49:30.:49:35.

Theresa May and a very good ambassador. How did the interview

:49:36.:49:44.

come about? We approach them and Donald Trump thought was a good idea

:49:45.:49:48.

to talk to Britain's best newspaper and the most successful newspaper.

:49:49.:49:54.

And they chose you to do the interview, none of the other

:49:55.:49:58.

political journalists? We made sure that we sent a professional team,

:49:59.:50:03.

the photographer did a brilliant job, and I hope Times readers will

:50:04.:50:09.

appreciate what we did but if people think it was shoddy journalism I can

:50:10.:50:13.

only apologise because I'm a valid serve newcomer to the trade and I'll

:50:14.:50:19.

do better with my next job. What is your job? You are elected by the

:50:20.:50:27.

people in Surrey but you talk about standing up to people... Nothing

:50:28.:50:33.

about comments on women. You are talking about a journalist as your

:50:34.:50:39.

colleague but it creates questions about the second job you have got. I

:50:40.:50:43.

think people will form their own judgment about the appropriateness

:50:44.:50:49.

about politicians writing. And thumbs up? Whether it's Boris

:50:50.:50:57.

Johnson or Tony Benn? Michael Foot would never have done that stand in

:50:58.:51:01.

a million years. We can't know but Michael Foot combined a very

:51:02.:51:05.

successful career as a local politician would also being a

:51:06.:51:09.

journalist and was editor of the Evening Standard and worked for Lord

:51:10.:51:12.

Beaverbrook. Before he was leader of the Labour Party. And I would never

:51:13.:51:16.

want to be the leader of the Labour Party. And on that stunning piece of

:51:17.:51:22.

news that are not going to be the Labour Party! We will stop this now.

:51:23.:51:26.

Thank you for coming in. Now, are we seeing

:51:27.:51:28.

the commercialisation of politics? By the end of the week,

:51:29.:51:33.

a marketing man will be in the White House and an increasing

:51:34.:51:37.

number of companies seem to have recognised the commercial

:51:38.:51:41.

opportunities presented by politics. President Obama loves music

:51:42.:51:42.

and has long been a fan So much so that he recently joked

:51:43.:51:50.

that he was hoping for a job with the company when he

:51:51.:51:56.

left the White House. And it seems Spotify's boss has just

:51:57.:52:03.

the vacancy for him. He tweeted Obama a spoof

:52:04.:52:06.

job description for So if you go for this job,

:52:07.:52:08.

you should have at least eight years' experience of running

:52:09.:52:13.

a highly regarded nation, a warm and friendly attitude

:52:14.:52:15.

and a Nobel Peace Prize. In contrast, President-elect Trump

:52:16.:52:21.

is used as the butt of a joke "Hurry, it won't last.

:52:22.:52:25.

It's limited, very limited." He'll be voting Leave

:52:26.:52:36.

on his next appraisal. The other big political campaign

:52:37.:52:43.

of 2016, the EU referendum, has been used by several companies

:52:44.:52:46.

in their marketing. The vote was often a hot topic

:52:47.:52:48.

in Britain's public houses and possibly even more so in those

:52:49.:52:51.

owned by Brexit-backer and pub He printed 200,000 beer mats

:52:52.:52:54.

promoting the Leave campaign. Meanwhile, Ryanair offered cut-price

:52:55.:53:02.

flights for people to fly And for those unhappy

:53:03.:53:04.

with the Leave result, the chance to see no Europe,

:53:05.:53:12.

hear no Europe and speak no Europe. Ryanair launched a sale with flights

:53:13.:53:16.

costing just ?10 for people wanting But please note, other music

:53:17.:53:20.

websites, food outlets, Here with us now to cast an expert

:53:21.:53:24.

eye over those adverts is Murray MacLennan,

:53:25.:53:38.

the worldwide CEO of the advertising Welcome to the Daily Politics. What

:53:39.:53:46.

do you make of these companies using politics in the advertising? There's

:53:47.:53:49.

nothing new in some respects because what we attempt to do is reflect

:53:50.:53:55.

society and understand the target audience and the last three years

:53:56.:53:59.

has seen unprecedented interest and emotion in politics, party politics,

:54:00.:54:04.

but issues, independence, Brexit, Donald Trump, and its arguments

:54:05.:54:10.

tween not just YouTube are people in the pub to advertisers and people

:54:11.:54:12.

down the football ground, so people are going to companies to but the

:54:13.:54:19.

minute advertising. We used to joke these things work not joked about

:54:20.:54:25.

down in the dog and duck but now they are. Do think it's an effective

:54:26.:54:29.

way of engaging consumers? It shows we are humorous. I think it would

:54:30.:54:33.

take a brave advertiser to take sides. Ryanair does but their

:54:34.:54:39.

history is about being opinionated and combative, so it's in their

:54:40.:54:44.

brand, but I don't think you will see Tesco, NatWest, taking sides

:54:45.:54:49.

shortly. They are very cautious, aren't they? It's not their job.

:54:50.:54:55.

Over the New Year, we saw Lego take a stand against the Daily Mail and

:54:56.:54:58.

not advertise whereas John Lewis said it's not our job to take sides.

:54:59.:55:02.

Our customers have different views and were not there to tell them

:55:03.:55:07.

that. Do you think those lines will be blurred in the future and it will

:55:08.:55:11.

become more difficult for them not to take sides, even if it actually

:55:12.:55:16.

is part of their moderate? They may choose to because what we are seeing

:55:17.:55:19.

more and more companies and brands having points of view. They are

:55:20.:55:24.

meant to fulfil something in society over and about making money for

:55:25.:55:28.

their shareholders and a social purpose if you like and can you have

:55:29.:55:34.

a social purpose without politics? Often but not always. I think with

:55:35.:55:37.

greater engagement on these emotional subjects, and that need

:55:38.:55:43.

for companies to have a point of view, you could do. Is it a growing

:55:44.:55:50.

trend or these exceptions? I think they are so deep-rooted and

:55:51.:55:54.

long-running, I think over the next two or three years we'll see more

:55:55.:55:58.

companies having views, using the engagement of people in the

:55:59.:56:04.

advertisements in these big issues, whether it is Brexit or trump. I

:56:05.:56:09.

think it could well be a trend, I'm afraid. Does it surprise you? Not

:56:10.:56:17.

really because it's been part of the political fabric for so long and I

:56:18.:56:20.

can see the pitfalls, businesses being perceived to back a side, or

:56:21.:56:26.

getting a challenge back themselves. I think for the politicians it's a

:56:27.:56:31.

good thing. When you think about Brexit, 72% turnout, far higher than

:56:32.:56:35.

people expected, and all forms of mediums, getting product placement,

:56:36.:56:42.

to reach parts and voters in a way traditional politics doesn't appeal,

:56:43.:56:45.

is a good thing. Would you advise any of your clients to piggyback big

:56:46.:56:51.

political events which have happened like the referendum and the trump

:56:52.:56:57.

inauguration? It depends on the brand and the company. It there is

:56:58.:57:01.

strong brand and has political roots, spotter five know their

:57:02.:57:06.

target audience. We have to know what their values are. If you are

:57:07.:57:10.

reflecting their values, they like to be challenged, then we would do,

:57:11.:57:17.

yes. What you think of this? I love the adverts. Britain is brilliant at

:57:18.:57:21.

advertisements, and our industry is precious globally, loved and

:57:22.:57:25.

revered, and our creativity and quirky character comes out in that

:57:26.:57:35.

and I watched La La Land at the weekend and I watched an advert for

:57:36.:57:40.

NatWest bank talking about climate change and I thought to myself,

:57:41.:57:45.

there you go, NatWest are part of a crisis which means people have never

:57:46.:57:48.

pay rise for eight years but now they are trying to do good. I'm glad

:57:49.:57:54.

you've made that clear on the programme. The other thing is, I

:57:55.:57:59.

think politics is more at the front now than it's ever been our public

:58:00.:58:03.

discourse so why wouldn't you talk about the things people are talking

:58:04.:58:09.

about? Just stay with us for the end of the programme.

:58:10.:58:10.

There's just time before we go to find out the answer to our quiz.

:58:11.:58:14.

The question was, which magazine will Theresa May be featuring in?

:58:15.:58:16.

Vogue. It could be top gear. You both got it right. I'm going to

:58:17.:58:39.

tread very carefully. Thanks very much to all of our guests today.

:58:40.:58:41.

The One O'Clock News is starting over on BBC One now.

:58:42.:58:44.

I'll be here at noon tomorrow with all the big

:58:45.:58:47.

Download Subtitles

SRT

ASS