23/04/2014 Look East - West

Good evening. First tonight, the holiday company Center Parcs which

runs a site in Bedfordshire has been forced to pull one of its tdlevision

adverts. It follows complaints that it encourages parents to take their

children out of school. The advert shows families with school `ge

children enjoying a midweek break at a bargain price, but the sm`ll print

says the deal excludes the school holidays. The Advertising w`tchdog

says the ad is "irresponsible". Centre Parcs has described the ban

as "harsh." This report frol Neil Bradford.

Center Parcs. Your family. Xour time. This is the advert br`nded

irresponsible. It has been banned because ht

promoted a family holiday only available during school terl`time.

We showed to parents in Bedfordshire just down the road from the

company's latest resort and they felt it was unclear. You want to get

the bargain but you can't bdcause you are fined to take children out

of school. Children get exchted seeing that on television btt you

can't take them. We can't afford to go on holiday this summer holiday so

this sort of thing doesn't help The TV commercial advertised a lidweek

break for a family of four from ?279. Only the small print

highlighted it wasn't avail`ble during school holidays. The reason

we thought the ad was irresponsible was because the holiday wasn't

available is during school holiday times so we felt it encouraged

people to take their childrdn out of school. It is important travel

companies are responsible in how they market their holidays `nd

generally they are. Particularly when you talk about encouraging

families to ensure children are taking holidays at the corrdct time

of year. Center Parcs latest resort opens later this summer. Thd company

has reacted angrily to the ban describing the ruling as "h`rsh . In

a statement it said: The company says it takes on board

the findings of the Advertising Standards Authority and will

continue to work within thehr guidelines. Meanwhile, the debate

about the cost of family holidays rumbles on.

A man is being treated in hospital tonight after he was injured when

part of a building collapsed in Bedford. It happened this afternoon

on the site of the old town hall where a number of buildings are

being demolished. Earlier, H spoke to Area Commander Tony Rogers from

Bedfordshire and Luton Fire Service and began by asking him what he saw

when he arrived at the scend. When I arrived, my colleagues were already

in attendance. It was quite clear we could see a man trapped in some

rubble on the third floor of the building in front of us. I

understand the injured man was working at the site?

Yes, he was employed to demolish the building and there was a partial

collapse during demolition works and he was caught as part of th`t.

How much of a challenge was it to get him out safely? We were dealing

with a building that was partially collapsed. That is where thd skill

and professionalism comes into play. We were able to deal with it

swiftly and quickly. How prdpared are your officers to deal whth this

sort of situation? We carry out many functions to keep the community safe

and this is just one of the functions we are equipped for. What

happens next with the investigation? We notified the

police and the Health and S`fety Executive and it is up to them to

carry out their investigations. They are carrying out works to mdlt ``

make the building save so there will be no activity now until thd

building is made safe by thd local authority.

Work is under way on a multh`million pound broadband project for

Peterborough with internet that s 100 times faster than current

speeds. The system is already in use in Hong Kong and Stockholm. It'll be

rolled out to schools and btsinesses first. And it'll make Peterborough

the country's first gigabit city. A big day for Peterborough. The

first steps in becoming a ghgabit city, giving firms some of the

fastest Internet in the world. It's about bringing firms

transformational speeds and supercharging broadband connections

to give the much more effichency for their business. Any business which

uses a broadband connection will benefit from the superfast speed to

streamline their business. To try and gauge what a difference faster

broadband will mean you can look at how long it takes to downlo`d a

film. On average it can takd more than an hour. With faster speeds it

could be 20 times as quick, but the company says with this high`capacity

fibre`optic cable you could download a film in a matter of seconds. At

this law firm they are handling multi`million property deals and

save new speeds will help them overtake Internet services hn the

capital. `` and they say new speeds. The London office is smaller than

Peterborough's and has a connection ten times Peterborough's. It was

readily available in London. Peterborough really needed this soap

this introduction we will overtake London. For now, the new gigabit

speeds will only be available to commercial customers. It cotld be

some time before it is open to the rest of us.

The Conservatives chose St George's Day to launch their European

election campaign in the east. The party's always won its largdst

number of seats in this reghon, but they're under rising pressure from

UKIP. They're promising a rdferendum on whether we should stay in the EU

but only in three years' tile IF they win the general election.

That's all from the late te`m. Time to get the weather now with Alex

Dolan. Good evening. The last of the rain

gradually clearing eastwards this evening and overnight and clear

spells developing. Turning listy and foggy in some places and it could be

dense in some places. Not a cold night. The fog or mist should be

away quite quickly. Showers will develop and the wind will bd like.

Where there are heavy showers, they may well linger. Further showers for

the afternoon and evening. Here s our outlook. Sunshine and

unsubtle, so for the time being the weekend doesn't look grey. Here s

Nick Miller with the national outlook.

The weather is going downhill, and here is why. Weekend weather

developments are now to the south-west of us, low-pressure

forming, and this has the weekend whether written all over it. But

first to the weather front we have now. Still some