James Lewis v John Cameron - Foreign Market Put Your Money Where Your Mouth Is


James Lewis v John Cameron - Foreign Market

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This is the show that pitches TV's best-loved antiques experts

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against each other in an all-out battle for profit,

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and gives you the inside views on the secrets of the trade.

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OK. Thank you very much.

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Coming up, our dealers give you the lowdown on having

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flexible selling strategies.

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If I can't sell this as a table I'll remove the top.

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James reveals how investing wisely can increase your profit margins.

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Doesn't quite fit, but for ten euros I think it certainly makes this a bit more saleable.

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And how the pressures of competition give some dealers the blues.

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# And if I don't beat James Lewis

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# My life will be a living hell. #

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Today's epic clash pitches

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two renowned auctioneers against each other as John "The Hammer" Cameron

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and James "The Lionheart" Lewis go head to head in a battle

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to see who can make the most profit from buying and selling antiques.

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-Are you friendly?

-It's Hampshire's handsome hero...

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130. I'd need to pay less.

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Would you take 100 from me now?

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..versus Derbyshire's big bargaining bear.

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I can give you 400 euros. There's no negotiation.

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That's it, that's my top bid.

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Risking their reputations and their own hard-earned cash in a contest

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that will test their dealing know-how to the absolute limit.

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Today's battleground is where Napoleon did surrender -

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Waterloo in Belgium.

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It might be nearly two centuries since the famous battle,

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but our very own warriors are here to slug it out

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-at the city's famous weekly antiques market.

-Thank you very much.

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-Thank you. Great.

-Our two masters of the gavel each have £750 worth of

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their own euros to spend.

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Over a week of challenges, their mission is to make the most profit,

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all of which will be going to their chosen charities.

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You'll get that, not from me.

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Our very modern day battle is about to commence. John Cameron and James Lewis,

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it's time to Put Your Money Where Your Mouth Is.

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-What's your strategy today?

-Do you know,

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I'm going to go for things that are different, things

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you're not going to find in England. That's my plan. How about yours?

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Well, my number one strategy is to not call a woman "monsieur",

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cos I speak very little French, so past that, I just want to buy things

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that I can sell to specific people, going for that punter in mind.

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Ah, planning, eh?

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This 300-stall Belgian market is crammed full of antiques and more

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contemporary pieces, and both our dealers have come

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armed with strategies for unearthing bargains.

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The Hammer is a master of intrigue and there's more to his strategy than meets the eye.

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What I didn't tell James today is

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I've said I'm looking for things with buyers in mind.

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That's strictly speaking true, but what I didn't tell him was I'm

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looking for things with decorative visual impact, things that people

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will take a chance on and buy perhaps for the garden or that room in the house.

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So here we go. Wish me luck.

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Does that translate as "eye-catching"?

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If so, John's in clover

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at this market where the weird and wonderful lies round every corner.

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The Lionheart is on the prowl already and keen to confound the stereotypes,

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this big cat is chasing doggies.

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James is keen to bag his first buys,

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but the absence of a seller has this lion chasing his tail.

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Is this yours?

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No idea.

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Hi. Hi. Is this your stand at the end?

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At last.

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How much is the clock here?

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Trente. 30.

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Would you take 40 for the two?

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HE SPEAKS FRENCH

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-Yeah?

-And bingo, a pair of striking art deco pooches are in the bag for

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just over £36 sterling.

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The strategy so far is working. This is exactly what I was talking about.

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This type of decoration is typical French.

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Clock garniture and a table lamp,

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and this combination of bronze spelter with French marble. This

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sort of thing you see all over the French and Belgian street markets.

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In England, they're fewer and much further apart.

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It's a strategy double bubble for the Lionheart.

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Not only are the clocks continental, but our clever cat knows there's no

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dearth of dog lovers in the UK.

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Perfect potential purchases for his first buys.

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A cracking start from James and bang on strategy.

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But the determined Hammer's not far behind. He's found this

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handsome fellow and, without a second's hesitation, he strikes.

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-How much?

-150.

-150.

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It's not expensive.

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Can you do a better price than that?

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Say 30. 130.

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130. I'd need to pay less.

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Would you take 100 from me now?

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Well, you look a nice gentleman, it's OK. It's OK.

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I look nice, I look like him?

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-Better. It's OK.

-100 euros.

-It's OK.

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Thank you very much. 100 euros for you.

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That's it, John, show no weakness.

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These traders can smell it on you.

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Thank you.

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This piece of prime breweriana cost John just under £91.

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It's a nice thing.

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I've got a couple of buyers back in England that like enamel signs,

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so if I can't sell this as a table, which I think is great, I've never

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seen one before, I'll remove the top and just sell it as an enamel sign.

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Now, how impressive is that? The Hammer's already got a plan A

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and a plan B for selling his table.

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James needs to strike back

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and he's quick to home in on a silver vesta case.

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The only problem is that the vendor is asking 100 euros for it.

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It's a lot of money and a lot of euros.

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70?

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Non. Quoi?

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No. No less, no?

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HE SPEAKS FRENCH

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I like it still. Oh, I don't know.

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80 euros. 80?

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-Done.

-OK. Deal. Thank you.

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James has scored, nailing a price of just under £73 for the match case,

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featuring what else for a lionheart?

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A cat. Well, that last piece might not be continental, hailing from

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sunny Sheffield, but it's the potential profit in it that counts.

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Unlike James, John is sticking to his secret, weird and wonderful strategy

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like glue,

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-and this next piece ticks every box.

-This looks quite interesting.

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I don't think there's a huge amount of age to it.

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It's a candle stand, modelled as what looks like a bass, but I think

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it's a little bit small for a bass.

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But certainly interesting. It has a nice bit of visual impact.

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Quite a good decorator's object, I think.

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I wonder if I can find out how much they want for it. Combien? How much?

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-30 euro, please.

-30 euro. 25.

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-25 is OK.

-25, yeah? OK.

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So, John is now the proud owner of a cello-shaped candle stand.

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A snip at just under £23.

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There we are. I'm off to make sweet music.

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Our two valiant warriors are staging their very own battle of Waterloo,

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although who is a victorious Wellington and who is a demoralised

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Napoleon, only time will tell.

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Now, James's strategy is to buy up antiques that are

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cheap here in Brussels, and sell them for heaps of profit back in Blighty.

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And it looks like he's found a whole army of potential profit-makers.

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One thing is for sure, you cannot buy these

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in England for £20 each, you can't.

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Now, these are £65, £75, £85 each in England, so at 20 euros each, it's already cheap.

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James is quick to pick out four wooden masks for 20 euros each,

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and he adds a 50 euro statue for good measure.

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So I owe you 130 euro.

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There's 50.

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It's James' biggest investment so far.

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His African collection costs him just over £118.

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It seems nothing can dampen the determination of our profit-hungry pair,

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even the onset of heavy rain.

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John hasn't strayed one millimetre from his strategy

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of finding visually striking decorative items.

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It's a cast iron wall mast.

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It's very much in the classical taste, quite French,

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but I think somebody with a real flair for decoration might be able to do something with this.

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Let's see how much the stallholder wants. Excusez-moi, monsieur.

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Combien?

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-100 euros.

-100 euros.

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You do me a good price?

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I can make for you 80 euros.

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-80 euros at the best price, yeah?

-That's absolutely the best price.

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-OK. 80 euros.

-OK. Thank you very much. OK. Thank you very much.

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Thank you very much.

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That's just under £73 for the Hammer's third buy.

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He's like an antiques Hercules.

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And away we go.

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With the rain tipping down, most would-be buyers are taking shelter,

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but not our battle-hardened boys, oh, no.

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This is their chance to get in there, spot the bargains and pounce.

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This is a classic bit of French metalwork.

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The quality of the casting is so good for something that

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wouldn't have been that expensive when it was new.

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I guess this is about 1870, 1880 in date.

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I like it. The quality's there.

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Shouldn't be that much money, at least I hope not.

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James goes in with his usual sugar-coated steeliness.

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Vingt, s'il vous plait.

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No. 30, best price.

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-Vingt cinq.

-No.

-You're a hard man.

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Well, it's 30 euros. He's not budging.

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Well, guess it's time I put my money where my mouth is.

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It's funny you should say that, James, that's exactly what this

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competition's all about.

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And you're the new proud owner of a mirrored tray for just over £27.

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And you get a free union jack carrier bag.

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What a nice gesture from the dealer who's refused the discount.

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With four buys to James and three buys to John,

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our boys hold a brief truce to share a nice warming cuppa.

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Cor, I need this cup of tea.

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YOU need the cup of tea?

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-I tell you, you've bought one thing I should have bought.

-What's that?

-An umbrella.

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-Three quid. It was a bargain.

-Yeah.

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-Three quid.

-Do you think you can make a profit?

-A fiver.

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So, joking aside, how's the battle shaping up

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for our rain-soaked warriors?

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John and James started the day with £750 of euros each.

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John's three buys have cost him a shade over £186 and he has just under

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£564 left to spend.

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James has spent more on his four purchases -

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just over £254, so he's got just under £496 left in his kitty.

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But the hunt for Belgian booty is far from over.

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Our duelling dealers have got up to £750 worth of euros to spend

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buying up antiques in Brussels that they must then sell back in Blighty.

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Right now there's a real risk that this Waterloo antiques market might

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wrap up earlier than planned because of the rain.

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So John and James's mission is simple.

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Just to get out there and spend, spend, spend.

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And the Lionheart wastes no time.

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-Vingt cinq euro.

-Oui.

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-Merci.

-That's another buy that's bang on

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strategy for less than £23, and the Lionheart is purring with delight.

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This is known as Siena marble. A combination of this mustard yellow

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with the ormolu or gold-plated bronze is wonderful.

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Well, we've got a desk weight, a paper knife, a little tray for

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paper clips, a nib cleaner and a clock, all made around 1925, 1930.

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That, to me, has got to be worth £50-£80. What did I pay? 25 euro.

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£20. A definite bargain.

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And James is quick to pounce when

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he spots an accessory for one of his previous buys.

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I bought this earlier without a lampshade but look what I've found on here.

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A lampshade. Doesn't quite fit,

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but, at the end of the day, for ten euros,

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I think it certainly makes this a little bit more saleable and

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that is exactly the type of shade this would have had on it.

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Just over £9 for the glass shade,

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and the Lionheart is firing on all cylinders.

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He completes his hat-trick of super

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snappy buys by picking up a 1920s asparagus server.

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It's his seventh purchase of the day, costing him just over £36.

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With a whopping £560 worth of euros still in his pocket,

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a bedraggled John has been combing the market for his next purchase.

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I find this little car interesting. I think it'd make a great decorative

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item in a garden. It's Belgian, I think it's got a bit of age to it.

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No idea what the guy wants for it but I'm going to find out.

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-What's your best price?

-Oui.

-Your best price?

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Je peux laisser, dernier dernier prix, cent soixante.

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-Deux cinquante? 150.

-Cent cinquante?

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-150.

-Oui. OK.

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-150?

-OK.

-OK. 150.

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Oh, you could almost see those cogs turning.

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With that masterly display of French, John bags his biggest purchase of the

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day so far, spending just over £136 on what he reckons is a corker.

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I love this. I've no idea who I'm going to sell it to, but if

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the worst comes to the worst, I can take my other purchases home in it.

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Well, right now you've only got three other purchases to put in it,

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so you need to get a wriggle on.

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James has over £400 worth of euros left and he's thinking

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of blowing almost all of it on a 19th-century bronze statue,

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but the Lionheart wants to get the very best deal he can.

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It's the colour. It's not a good colour, that's my problem.

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I can give you 400 euros. There's no negotiation.

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-That's it, that's my top bid.

-That's good.

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Yeah. 400, you've got a deal.

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What a sugar-coated toughie he is.

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The lion pays out an eyewatering £363 plus for the statue, leaving him just

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70 euros for the rest of his day.

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This was 600 euros.

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I got it for 400 but, you know, it's still a lot of money.

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It's by Auguste Moreau,

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who was one of the leading sculptors of the 19th century.

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It's cast in bronze and it has a green patination.

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But the subject matter is very relevant for today.

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There, this very handsome young man is placing a ring on her finger, so

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this could well be a betrothal, but what a great sculpture.

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400 euro, though - £360ish - is plenty of money.

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John still has well over half his money left to spend

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-and he's getting desperate.

-How much?

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I'll sell it to you for only ten euros.

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-Ten euros.

-Yes.

-Ten euros for that?

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That's an offer you can't refuse.

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-You know what?

-Without the hat.

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The Hammer offloads just over £9 but he's gone way off strategy.

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Now, look at this. It's a little children's live steam engine.

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Wouldn't pass safety tests these days, but these were actually toys

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and very collectable in their day.

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Now, it's more of an adult's toy but it goes right against my strategy.

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It's got no decorative visual impact and I don't have a buyer in mind

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but, for ten euros, I've got to be able to make a profit.

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That's it, John, keep banging away

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because your opponent is still unearthing some extraordinary stuff.

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This little chap here is what we call a conch shell

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and it's what the Italians, especially in Milan,

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used to carve all those shell cameos you see granny wearing.

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Very out of fashion today, but often with a female head profile

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in ancient style.

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But they also carved these big shells with typical scenes

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for the tourist market. Here we see the eruption of Vesuvius over

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the Bay of Naples and typical thing, typical tourist object, but probably

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getting on for 100 years old.

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At some stage it's been lit and wired.

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So, just over £27 for the lamp

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but, like all electrical pieces, he'll need to get it

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checked out by a qualified electrician before selling it.

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Next, our cuddly cat spots profit in two porcelain dogs,

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scooping them into his swag bag for 20 euros or just over £18.

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John is still trying to lay his hands on anything that might be profitable.

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This is an interesting little item.

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It's a little travelling cocktail set for a gentleman. Sir, 25 euros?

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OK. Thank you very much.

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The Hammer's battling away bravely, but he's only got rid of just under

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£23 on the cocktail set.

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With the rain still coming down, this market is now on its last legs.

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John has still over £400 worth of euros to spend and he's starting

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-to feel the pressure.

-I'm getting really desperate now.

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I think James has almost spent up, and I've still got a lot of money left.

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I'm going to have a last look at the stall here.

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There were a couple of interesting items, a bit pricey,

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I may have to buy something meaty if I've got a chance of giving James a good run.

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They're almost packing away here.

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Like a merciless buying machine, James is

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staying on track to the bitter end.

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Well, I'm cold, I'm wet, and I'm in desperate need of a bacon sandwich.

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Other than that, I still have 20 euros left to spend,

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or at least I did until now.

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The great thing about this little sign here is that

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there's no translation required.

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This might be a sign from the 1950s in France or Belgium

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or maybe somewhere else in Europe, I don't know.

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There's got to be a profit in it. They started at 30 euros,

0:18:250:18:29

they're going to take 20, I'm all spent up. Fantastic.

0:18:290:18:32

At just over £18, the tram sign marks

0:18:320:18:36

a triumphant climax to the Lionheart's buying campaign.

0:18:360:18:39

He's used up all his money and racked up

0:18:390:18:41

11 purchases to take back to Blighty.

0:18:410:18:45

As for the Hammer, he knows he's in the last chance saloon.

0:18:450:18:49

His plan now is to spend a sizeable wedge of his remaining money in one

0:18:490:18:53

go, and he thinks he's found the perfect gamble

0:18:530:18:56

in this cast bronze sculpture.

0:18:560:18:58

-Excuse me, sir. 250?

-OK.

0:18:580:19:00

250, yeah? You'd do 250?

0:19:000:19:02

It's a good price.

0:19:020:19:04

-OK.

-At over £227, the sculpture is John's biggest buy of the day.

0:19:060:19:13

It's a risk he's well up for taking.

0:19:130:19:15

It's solid cast bronze.

0:19:150:19:17

It's a nice decorative piece and there is an artist.

0:19:170:19:19

It's Fernand Gysen.

0:19:190:19:21

Not known too much about him. Flemish sculptor.

0:19:210:19:24

Interesting piece. 250 euros.

0:19:240:19:27

About £250. Should be able to get a profit out of that.

0:19:270:19:30

I was just desperate to spend some of my money.

0:19:300:19:32

Anyway, I think he's quite handsome.

0:19:320:19:36

And with that, the mighty buying battle of Waterloo is over.

0:19:360:19:38

So, how do the sums tot up for our two brave foot soldiers as

0:19:380:19:42

they stagger wearily from the fray?

0:19:420:19:46

Our boys arrived with £750 euros in their pockets. John finished with

0:19:480:19:54

seven buys, eventually managing to spend a total of nearly £582.

0:19:540:20:00

James made 11 purchases and spent all but one penny of his £750 budget.

0:20:000:20:06

Pretty impressive, but it's the profits they make

0:20:060:20:08

when they get back home that count.

0:20:080:20:11

Before they retreat from Belgium, our duelling duo

0:20:110:20:14

get the chance to sneak a look at each other's wares.

0:20:140:20:17

-Greetings.

-James, how are you?

-How have you done?

0:20:170:20:19

Well, I don't know, not too bad. Here it is, what do you think?

0:20:190:20:23

Do you know, I have to say it looked a little shabby from a distance, but

0:20:230:20:28

I actually quite like it.

0:20:280:20:29

It works. I've absolutely no idea who to sell it to.

0:20:290:20:32

It works! There's not a lot that can go wrong with an old wooden cart.

0:20:320:20:36

-How did you do?

-Well, my favourite thing of all is this little chap.

0:20:360:20:39

Let's have a look.

0:20:390:20:40

You do like your vesta cases, don't you? That's sweet.

0:20:400:20:43

-Not cheap, I have to say. It was 80 euros.

-Brilliant. Fantastic.

0:20:430:20:48

Well, James, I'd love to stay here chewing the fat with you, old boy,

0:20:480:20:52

but I've got to get my stuff back to Blighty, and I've got myself a very

0:20:520:20:57

-handy handcart, so see you the other side, mate, all right?

-You're not..?

0:20:570:21:01

Well, as if I'd do that to you.

0:21:010:21:03

You're mean.

0:21:030:21:05

Now John and James must make as much profit as they can

0:21:050:21:07

on all the items they've bought.

0:21:070:21:10

As well as his vesta case,

0:21:100:21:12

James must sell a marble lamp and this companion glass shade.

0:21:120:21:16

A deco clock garniture.

0:21:160:21:19

Five pieces of African art.

0:21:190:21:20

A mirror with metalware frame.

0:21:200:21:23

This Siena marble desk set.

0:21:230:21:26

An asparagus server.

0:21:260:21:28

A bronze statue.

0:21:280:21:31

This conch shell lamp.

0:21:310:21:33

Two porcelain dogs. And a tram sign.

0:21:330:21:37

And as well as his handcart, John must sell a beer table.

0:21:370:21:43

A cello candle stand.

0:21:430:21:45

This cast iron wall planter.

0:21:450:21:48

A miniature steam engine.

0:21:480:21:50

A travelling cocktail set.

0:21:500:21:53

And a solid cast bronze head.

0:21:530:21:55

For our two dealing demons, their Belgian buying bonanza was just the beginning.

0:22:000:22:04

Now they must sell all their pieces back here in Blighty.

0:22:040:22:08

They've both been setting up deals left, right and centre,

0:22:080:22:11

but until they've shaken on it and money's changed hands, no deal

0:22:110:22:15

is truly sealed.

0:22:150:22:17

In his Derbyshire den, the Lionheart is quick to get off the mark.

0:22:170:22:21

I'm quite encouraged by the result so far. I've been on the phone.

0:22:210:22:25

I've made some calls and I think I've already got sales in the bag.

0:22:250:22:29

But before he gets going, James wants to maximise the saleability

0:22:290:22:34

of his biggest Belgian buy, the bronze statue. He wants

0:22:340:22:37

to replace its worn marble base and he's decided to approach a firm that

0:22:370:22:41

supplies kitchen worktops to see if they'd be willing to do him a favour.

0:22:410:22:44

Everybody hates this marble base.

0:22:440:22:48

Looks a bit too mean. It looks a bit too small.

0:22:480:22:51

I just need something slightly bigger and I wondered

0:22:510:22:53

if you had any off-cuts for me.

0:22:530:22:55

This job here, Carrara white,

0:22:550:22:58

we've got the sink cut out which will be an off-cut.

0:22:580:23:01

Looks like you came to the right place, James, but will giving the

0:23:010:23:05

statue a brand new base make it more profitable? Time will tell.

0:23:050:23:09

200 miles away on the south coast,

0:23:090:23:12

The Hammer's big push for profit is up and rolling.

0:23:120:23:15

Now most of the items I've bought I'm going

0:23:170:23:19

to try and sell in and around the Portsmouth and surrounding areas.

0:23:190:23:23

Over the years since being an auctioneer round here, I've built

0:23:230:23:26

up lots and lots of contacts, people that I've regularly sold to, albeit

0:23:260:23:30

as an auctioneer from the rostrum, so hopefully I'll be able to utilise

0:23:300:23:34

some of those contacts and make some good sales and get some profits in.

0:23:340:23:37

So, let the contest begin. James made 11 buys in Belgium and

0:23:370:23:40

he's hoping to cash in on the whole batch of them in one fail swoop.

0:23:400:23:44

I'm here at Doncaster market to see Lee Thornton who collects art deco,

0:23:440:23:50

so I've brought the clock and the lamp that I know he's interested in,

0:23:500:23:53

but I've also brought the desk set, hoping to make a tidy little profit.

0:23:530:23:57

Lee, how are you?

0:23:570:23:59

In total, James paid just over £68 for the art deco lamp, the desk set

0:23:590:24:04

and the clock garniture combined.

0:24:040:24:06

So the first thing really is that.

0:24:060:24:08

Now I thought that was...

0:24:080:24:11

Quite a stylish set, isn't it?

0:24:110:24:13

Bit swish, isn't it? From the same market I found that.

0:24:130:24:16

And then on a different stand, I found this.

0:24:160:24:20

Nice, good match isn't it? Yeah.

0:24:200:24:22

The shade cost me more than that did.

0:24:220:24:25

And then, of course, this Siena marble desk set as well.

0:24:250:24:29

-So what do you think?

-I like the clock group there.

0:24:290:24:33

I like the garniture.

0:24:330:24:35

This is quite nice too, but I don't think this is my bag, this one here.

0:24:350:24:40

I thought that was really stylish.

0:24:400:24:43

So, Lee likes two of the pieces, but what can James get for them?

0:24:430:24:48

I tell you what, I would go up to £100 and that's

0:24:480:24:51

-the most I would want to give.

-I'll let you off the Siena desk set.

-OK.

0:24:510:24:54

155 for the two.

0:24:540:24:57

I'll tell you what, James,

0:24:590:25:00

make it £150 and I will have a deal with you today.

0:25:000:25:04

I'm not going to quibble. That's fair.

0:25:040:25:06

-OK. Have we got a deal then?

-That's a deal. We have. Brilliant.

0:25:060:25:09

-Brilliant.

-What a start by "The Lionheart".

0:25:090:25:12

He's sold his lamp, shade and clock for £150.

0:25:120:25:15

And that's a cracking first profit of £104.55. And he goes on to sell his

0:25:150:25:21

Sienna marble desk set to another trader for £70, netting him

0:25:210:25:27

a further profit of just over £47.

0:25:270:25:30

What an opening salvo from the Lionheart.

0:25:300:25:33

So, the Hammer needs his first sale to be a mighty one.

0:25:330:25:37

He's armed himself with a bronze bust he paid a whopping £227 for

0:25:370:25:42

back in Belgium and he's come to visit his friend David,

0:25:420:25:46

the owner of a local restaurant.

0:25:460:25:48

-What do you think?

-Yeah. It's nice.

0:25:480:25:50

-Like it?

-Yeah. I do.

-Datewise, it's about 1930, I think.

0:25:500:25:54

It's certainly a '30s piece, judging by the style of the haircut and so

0:25:540:25:57

on, if you have a look at that. It could almost be Prince Edward,

0:25:570:26:01

-couldn't it?

-It would sit in here very nicely, don't you think?

0:26:010:26:04

I think it's a nice thing. It's signed on the back Fernand Gysen.

0:26:040:26:07

He's a Belgian sculptor.

0:26:070:26:08

He was born at the end of the 19th century about 1879 and died I

0:26:080:26:12

-think in around the late '40s. So do you like it?

-I do. Yeah.

0:26:120:26:15

-Yeah.

-Yeah. I do.

-You see it sitting in here?

0:26:150:26:17

Yeah. For the right price.

0:26:170:26:19

What about £500? Seriously,

0:26:190:26:20

I mean that is a really good price, I think, for something like that.

0:26:200:26:24

Yeah, I'm not going that high. 400.

0:26:240:26:26

400. It's less than what I was hoping to get for it.

0:26:260:26:30

I really do think it's a nice piece. I'd meet you halfway there. 450 and

0:26:300:26:33

you've got yourself a deal and a really nice piece of sculpture.

0:26:330:26:36

-Go on then.

-£450.

-Done.

-Great.

0:26:360:26:38

-I've been done.

-You have not.

0:26:380:26:41

Do you know what, people are going to ask to buy this from you.

0:26:410:26:43

That's an incredible start to John's selling,

0:26:430:26:47

notching up an opening profit of nearly £223 on the bust.

0:26:470:26:52

That's 100% profit. I'm really

0:26:520:26:54

pleased with that and I'm glad it's gone to a really nice home.

0:26:540:26:57

And that mighty riposte

0:26:570:27:00

bats the pressure right back at James who's hoping to

0:27:000:27:03

make big profits on his four African tribal masks at an auction sale.

0:27:030:27:08

James hoped the masks would fetch at least £60 each back here in the UK,

0:27:080:27:11

but it's just not happening.

0:27:110:27:13

All done, finished away then at £35.

0:27:130:27:18

Well, £35. I paid

0:27:180:27:20

80 euros for all four so that's about £19 each on average.

0:27:200:27:26

By the time commission comes off, it's about a tenner profit.

0:27:260:27:28

It's not huge, but it's a profit.

0:27:280:27:30

James has mixed fortunes with the other masks.

0:27:300:27:34

One sells for £30 and another manages 60.

0:27:340:27:38

The last of the masks doesn't seem to drum up any interest at all,

0:27:380:27:41

until that is, a private dealer asks to meet James outside.

0:27:410:27:45

-Right, good to see you.

-Nice to see you.

0:27:450:27:47

Good to see you. Well, there it is.

0:27:470:27:49

-Great.

-The way that I look at this is I think it's the earliest of all.

0:27:490:27:53

I agree with that. I would think, hopefully, early 20th century, maybe even a bit earlier.

0:27:530:27:57

The beard, it's a little bit similar to yours.

0:27:570:28:01

Is that a good thing?

0:28:040:28:05

I don't think so. Mine's a bit better trim than that, I hope.

0:28:050:28:09

-This is a better colour.

-Thanks.

0:28:090:28:12

And therefore I think, I hear what you're saying, but I want

0:28:120:28:15

to offer £55 for that.

0:28:150:28:18

-65.

-60 and it's done.

0:28:180:28:22

-Got yourself a deal. Well done.

-Thank you.

0:28:220:28:24

Yes. It was a bumpy ride, but James walks away with a

0:28:240:28:27

total profit of just under £75 from the four African masks.

0:28:270:28:31

And his profits get a further boost...

0:28:310:28:33

Add a tenner for luck.

0:28:330:28:35

-160.

-Let's keep it at 150.

0:28:350:28:38

..when he sells his African fertility statue to friend George

0:28:380:28:41

for an impressive three-figure profit.

0:28:410:28:45

So it's back to Portsmouth where the Hammer is on the march.

0:28:450:28:49

He's delved into his comprehensive contacts list

0:28:490:28:52

and matched his cello candle stand to George,

0:28:520:28:56

-the owner of a local music shop.

-Go on, then.

0:28:560:28:58

-£50. Have you got any cash?

-I've got cash.

-Good man.

0:28:580:29:02

That's a profit for John of just over £27.

0:29:020:29:06

And he keeps the cash rolling in by selling his miniature steam engine

0:29:080:29:12

for a profit of nearly £26.

0:29:120:29:15

As the competition hots up, the man from the deep south

0:29:170:29:21

turns to the blues for inspiration.

0:29:210:29:24

# And if I don't beat James Lewis

0:29:240:29:28

# My life will be a living hell. #

0:29:280:29:32

Yes, the voice of an angel.

0:29:320:29:33

Ain't that the truth?

0:29:330:29:36

Well, in Derbyshire, James is in the pub, but he's not here for fun.

0:29:380:29:42

He's targeting his friend Paul as the potential buyer for the

0:29:420:29:46

cameo conch shell lamp he paid less than £30 for in Belgium.

0:29:460:29:50

Here we go, have a look. What do you think?

0:29:500:29:53

Craft cameo conch shell.

0:29:530:29:55

It's nice, isn't it? Well, I'm bound to say that.

0:29:550:29:57

-Turn of the century.

-Yeah.

-1910.

-Yeah. I thought that.

0:29:570:30:01

-How much is it?

-No messing around then, eh?

0:30:010:30:04

What would you want to give for it?

0:30:040:30:06

The most I would want to pay

0:30:060:30:08

is £100 and leave myself maybe £20, £30 profit.

0:30:080:30:14

If you're happy to give me £100.

0:30:140:30:16

I'd put a ticket of 145 on it, but in reality I'll probably end up selling

0:30:160:30:19

it for 110 or 120.

0:30:190:30:20

Well, stick 155 on it,

0:30:200:30:22

see if you can get 135, but you know, I'm still going to be happy at 100.

0:30:220:30:26

That's a deal.

0:30:260:30:27

The sales keep on coming for the Lionheart.

0:30:270:30:30

That's nearly £73 profit.

0:30:300:30:34

And James rakes in more cash when he sells his pair

0:30:340:30:37

of porcelain dogs for a profit of nearly £47.

0:30:370:30:42

But one of his Belgian buys proves less successful.

0:30:420:30:45

He makes a loss on his asparagus server of just over £36.

0:30:450:30:51

In this selling ding-dong, the prince of Portsmouth simply refuses to lie down.

0:31:000:31:06

Remember that table I bought in Belgium?

0:31:060:31:08

Well, here it is, nicely cleaned up. Wondering why we're in a scrap yard?

0:31:080:31:11

Well, I've come to see the owner Jim who collects enamel signs.

0:31:110:31:15

Now, the other thing I do know is that Jim doesn't pay a great

0:31:150:31:17

deal of money for them. A lot of them he gets in the scrap, so I'm

0:31:170:31:20

hoping he's going to give me a good profit on this one. Wish me luck.

0:31:200:31:23

John paid just over £90 for the table,

0:31:230:31:26

-but can he persuade Jim to pay more?

-You've got a few nice signs here.

0:31:260:31:30

What actually started you buying them?

0:31:300:31:32

Well, years ago when I was a young lad, I found one in the scrap and

0:31:320:31:36

I thought that's quite nice cos I like old things.

0:31:360:31:39

I used to buy the odd one and then people got to know and

0:31:390:31:41

people bring them down.

0:31:410:31:42

That's just some of them. I've got them all over the place, you know.

0:31:420:31:45

So what about this one? Is it going to make its way into the collection?

0:31:450:31:48

It's come up very nice.

0:31:480:31:49

-Hasn't it?

-I like the subject, beer.

0:31:490:31:52

I've only got one beer.

0:31:520:31:54

At the end of the day, John, it's how much do you want for it?

0:31:540:31:57

£300 is what I'm after.

0:31:570:31:59

-John, behave yourself.

-Why?

-300?

-Yeah. I think it's a good table.

0:31:590:32:03

-I reckon about 150.

-What about 250?

0:32:030:32:06

It's a bit expensive, John.

0:32:060:32:10

As it's you, and you're my old buddy, I'll meet you halfway. 200.

0:32:100:32:14

£200.

0:32:140:32:16

-£200.

-Cash not lead tokens?

0:32:160:32:17

Cash. Not even brass ones. No.

0:32:170:32:19

-£200 cash.

-OK.

-Deal.

0:32:190:32:22

Let's see the money. OK.

0:32:220:32:24

That's a corking deal

0:32:240:32:25

by the Hammer, more than doubling his money

0:32:250:32:28

and netting him a profit of just over £109.

0:32:280:32:34

Both our duelling dealers have been giving it their all so with this

0:32:340:32:38

battle bubbling away, who's surging ahead and who is slipping behind?

0:32:380:32:42

So far, John has sold £735 worth of

0:32:420:32:46

his Belgian goods, banking £385 in profit. James has

0:32:460:32:50

sold £720 worth of his wares, netting a profit of just over £414.

0:32:500:32:57

It's proving a close fought contest and it could still go either way.

0:32:570:33:01

One of our intrepid warriors is on the way to becoming today's dealing

0:33:010:33:05

champion, but which one of our boys is made of the right stuff

0:33:050:33:09

to do the deals and make the profit and vanquish his opponent?

0:33:090:33:13

He's actually selling something.

0:33:130:33:14

The Hammer's next sale is going to be a tricky one.

0:33:140:33:19

Right, I've come with my cast

0:33:190:33:21

iron wall planter that I bought in Belgium and I've just come to see a

0:33:210:33:25

chap called Jason. Now, he's interested in this.

0:33:250:33:27

He's got an idea it might look good above his pool area.

0:33:270:33:31

The only thing I'm worried about is he's a real

0:33:310:33:33

tough negotiator and I mean that.

0:33:330:33:35

He will try and beat me up on price.

0:33:350:33:37

John paid just under £73 for

0:33:370:33:40

the planter and his sales pitch needs to be top notch.

0:33:400:33:43

Classical mask, very typically Roman.

0:33:430:33:46

At first I thought there might be feathers underneath

0:33:460:33:48

so it's either a putti face or a cherub.

0:33:480:33:51

Course, we'll have to talk about the money.

0:33:510:33:53

-I'd like 160 quid for it, Jase.

-I'm sure you would, John.

0:33:530:33:57

I think what I would like to do is check it in location.

0:33:570:34:00

No, no, no. No try before you buy.

0:34:000:34:01

You've got to buy it or not cos you might put it in a

0:34:010:34:04

location and no, I don't want it. And then I've lost a sale.

0:34:040:34:07

OK. I tell you what, I'm going to go to 120.

0:34:070:34:09

130. That gives me a small profit.

0:34:090:34:11

130, come on. You are tough.

0:34:110:34:13

-It's a nice piece. Come on.

-Good man.

-You've got me.

0:34:130:34:15

Cheers, Jase. Do you want me to give you a hand putting this up?

0:34:150:34:18

Yeah. That'd be cool. Up there.

0:34:180:34:20

So he had to fight for it, but the Hammer squeezes a profit of just over

0:34:200:34:23

£57 out of his hunky chunk of cast iron.

0:34:230:34:27

Look at that. It looks nice.

0:34:270:34:28

It looks the part. Well fitted.

0:34:280:34:31

Thank you. And do you know what I'm thinking,

0:34:310:34:33

I should have put it in position before we did the deal because

0:34:330:34:36

I think you'd have paid for that now you can see it in situation.

0:34:360:34:39

It's a bit late to think of that now, John.

0:34:390:34:41

The Lionheart braved the Belgian rain to snap up a 19th century

0:34:410:34:45

tray for just over £27.

0:34:450:34:48

He's bringing it to his friend Alice,

0:34:480:34:50

but will she be the one to give him the kind of profit that he's after?

0:34:500:34:55

I thought of you when I saw it and I thought well,

0:34:550:34:58

it would work with your furniture,

0:34:580:35:00

with the gilt mounts on the furniture, with your lighting.

0:35:000:35:04

-Yeah.

-If you look at the chandelier,

0:35:040:35:07

the acanthus leaf that's carved just towards the lower side.

0:35:070:35:10

-Yeah.

-That marries up to this.

0:35:100:35:12

-It does. It's very similar. It's very nice, so go on then.

-OK.

0:35:120:35:17

-How much?

-I think it's worth £300.

0:35:170:35:19

-Right.

-That's what I think it's worth, but I want you to have a good deal.

0:35:190:35:23

-So would you take 200 for it?

-I would take 200.

0:35:230:35:26

Well, that's it then. I can't believe it.

0:35:260:35:28

I'm not going to hassle you for any more.

0:35:280:35:29

What a brilliant piece of targeting

0:35:290:35:32

by the Lionheart, netting him a whopping profit of just under £173.

0:35:320:35:38

And James's contacts list comes up

0:35:390:35:42

trumps again when he sells his silver vesta case making him another £77.27.

0:35:420:35:46

And then his continental tram sign net him just under £32.

0:35:460:35:54

In his quest for profit on the south

0:35:540:35:56

coast, the Hammer has two items left to sell.

0:35:560:35:58

He's out to prove his contacts book is just as impressive as his rival's

0:35:580:36:03

and he's taking his cocktail mixing set to his friend Paul, a world speed

0:36:030:36:08

cocktail mixing champion.

0:36:080:36:09

Well, have a look at this.

0:36:120:36:13

Out of all the things I bought that day, this was the one

0:36:130:36:16

thing I genuinely fell in love with.

0:36:160:36:18

It's interesting. I've got to admit.

0:36:180:36:19

Can I just have a little fiddle around? So this is what we call

0:36:190:36:23

definitely a pocket shaker. We can get that in our pocket, probably.

0:36:230:36:26

I quite like this, it's good. All right, look,

0:36:260:36:28

shall we cut to the chase?

0:36:280:36:29

-Go on.

-What you looking for for it?

0:36:290:36:31

I think it's worth 80 quid, Paul.

0:36:310:36:33

I'm thinking somewhere around 35.

0:36:330:36:36

Oh, that is low. I mean, I would like to take no less than 60 for it.

0:36:360:36:40

How about 45?

0:36:400:36:42

50 and you've got a deal and the drinks are on you.

0:36:420:36:46

Drinks are on me as well. Let me cost that out.

0:36:460:36:49

-50 quid, come on.

-All right. For the fiver, I'll do the deal.

0:36:490:36:55

All right. Great. £50. Thank you.

0:36:550:36:57

OK. I guess you want the cash now, don't you?

0:36:570:37:00

Well, it would be nice. And while you're counting that

0:37:000:37:02

-out I think I'll enjoy this.

-Right.

0:37:020:37:04

Not quite as much profit as the Hammer wanted, but it's still just

0:37:040:37:08

over £27 in the bank with a world class cocktail thrown in.

0:37:080:37:12

Do you know what? You do drive a hard bargain.

0:37:120:37:14

I'm a little shaken, but I'm not stirred.

0:37:140:37:18

Now the pressure is on John to make

0:37:180:37:19

maximum profit on the one item he has left to sell.

0:37:190:37:23

But that's nothing compared to the pressure on rival James.

0:37:230:37:26

The Lionheart paid a whopping £363

0:37:260:37:31

for his bronze statue, his most expensive Belgian buy.

0:37:310:37:35

It's been remounted and now his hopes rest on it netting

0:37:350:37:38

him a mighty profit.

0:37:380:37:41

So, what do you think to it?

0:37:410:37:42

My new look 19th century bronze.

0:37:420:37:45

With this new look

0:37:450:37:46

Carrara white marble base, I think it looks fantastic.

0:37:460:37:51

James is counting on the manager of this country hotel wedding venue

0:37:510:37:55

to pay a handsome price for his revamped statue.

0:37:550:37:58

For me, the thing that swung it was just

0:37:580:38:02

this little scene here with the man putting the ring on the finger.

0:38:020:38:06

So I thought it lends itself to either a wedding present or hotel

0:38:060:38:09

like this and what better place than the wedding gardens.

0:38:090:38:14

-So what age is it?

-1850-1880.

0:38:140:38:18

I didn't like the base that it was on, so what I've done is I've taken

0:38:180:38:21

it to a guy who gave me an off-cut of white Carrara marble.

0:38:210:38:25

So it's not MDF then?

0:38:250:38:27

No. It's genuine solid white Carrara marble, exactly how they would have

0:38:270:38:31

used in the 18th and 19th century.

0:38:310:38:33

Surely, when you take the original base off, it devalues the price?

0:38:330:38:36

Well, what I'll do if you decide you want it, you can have the original as well.

0:38:360:38:40

The Lionheart is unflappable, but will his

0:38:400:38:42

sales pitch hit the mark or hit the buffers? We'll find out shortly.

0:38:420:38:48

Back in the south, John "The Hammer" is grasping his last chance to claim

0:38:480:38:53

victory in today's epic contest.

0:38:530:38:56

I've come to Chilgrove in West Sussex to meet a restaurant owner

0:38:560:38:59

with the hope of selling my Belgian wooden handcart and I'm hoping that

0:38:590:39:04

like me, he recognises its decorative visual appeal and

0:39:040:39:08

will hopefully buy it to turn it into a flower display.

0:39:080:39:12

John paid £136 for the cart

0:39:120:39:14

and he's targeting a pub restaurant

0:39:140:39:17

that uses flowers to attract customers.

0:39:170:39:20

We love our flowers here and I'd most likely put it

0:39:200:39:22

by our main roadside cos we get such passing traffic here that, you know, it would be beautiful for people to

0:39:220:39:28

-see, just bursting with flowers.

-So you like it.

-I'm pleased you brought it, yeah.

0:39:280:39:31

-OK. Let's get down to business.

-Yeah.

0:39:310:39:33

I'd like to take £250.

0:39:330:39:35

How about 200?

0:39:350:39:37

Any better at all?

0:39:370:39:39

-Sweeten it by a tenner.

-210.

-Yeah.

0:39:390:39:44

-You've got yourself a deal.

-OK. Cheers.

0:39:440:39:46

Brilliant. That's fantastic. Now, do I have to do the potting for you?

0:39:460:39:50

If you've got time.

0:39:500:39:51

-Look at these nails. Do they look like they get dirt under them?

-No.

0:39:510:39:54

That's impressive dealing, John, and a profit of just under £74, more

0:39:540:40:00

than a 50% mark up.

0:40:000:40:03

But is it enough to conquer the Lionheart?

0:40:030:40:05

We'll find out shortly because it's

0:40:050:40:07

time to count up the totals and reveal who has made the most cash.

0:40:070:40:12

Our duelling dealers had up to £750 worth of euros to spend in Belgium.

0:40:120:40:18

John spent almost £582 in his quest for profit,

0:40:180:40:22

while opponent James spent all but one penny of his total budget.

0:40:220:40:27

All the profit our duelling dealers make over a week of challenges will

0:40:270:40:30

be going to the charities of their choice. So, without further ado,

0:40:300:40:34

let's find out who's made the most cash and who is today's

0:40:340:40:37

Put Your Money Where Your Mouth Is champion.

0:40:370:40:40

Hey, how the devil are you?

0:40:400:40:42

-Good to see you.

-Good to see you too. Good to see you too.

0:40:420:40:45

How did you find things after the foreign market?

0:40:450:40:47

-When I finally dried out, I didn't do too badly.

-Good.

0:40:470:40:50

I got rid of my stuff eventually and

0:40:500:40:52

you know, made a small profit on one or two things, yeah.

0:40:520:40:54

Good. Good. For me, my biggest challenge was the bronze, without question.

0:40:540:40:59

You never made a big profit on that.

0:40:590:41:01

I did eventually, so what was your best buy?

0:41:010:41:06

Well, my best buy had to be that bronze head. It was a good sale.

0:41:060:41:09

I never found out much about the artist or who the sitter was,

0:41:090:41:13

but it now takes pride of place on their grand piano in their restaurant.

0:41:130:41:17

-So, shall we see?

-Come on then.

0:41:170:41:20

-One.

-Two.

-Three.

0:41:200:41:21

Oh, you did very well.

0:41:210:41:23

You did very well. You know what, I bow to you on that bronze.

0:41:230:41:29

You did a very good job on that.

0:41:290:41:31

You thought you weren't going to get a profit and you did well.

0:41:310:41:33

I did. I did. There were some sticky times with that, but good end result.

0:41:330:41:37

Well, you may have won the battle of Waterloo, but I'm keeping the Dunkirk

0:41:370:41:40

-spirit.

-Come on, my little Napoleon.

0:41:400:41:42

The Lionheart romped to victory.

0:41:420:41:45

Why? Because the wedding venue

0:41:450:41:47

ended up paying a big, big price for his bronze statue.

0:41:470:41:51

What do you think?

0:41:510:41:53

I think £750 sterling.

0:41:530:41:57

Do you know,

0:41:570:41:59

I'm not going to haggle. You've got a deal.

0:41:590:42:02

A whacking profit of more than £386 puts the seal on James's win.

0:42:020:42:09

I've been hoodwinked at Waterloo by James "Dick Turpin" Lewis. The

0:42:090:42:15

highwayman of the Derbyshire Dales has doubled what I made in profit.

0:42:150:42:20

-What can I say?

-John Cameron may well call

0:42:200:42:21

me the highwayman of Derbyshire, but I'd like to think I'm a Robin Hood.

0:42:210:42:25

At the end of the day, I'm not too far from Nottingham.

0:42:250:42:28

He's more like the evil sheriff.

0:42:280:42:31

There's plenty more challenges to come before our boys' profits

0:42:310:42:34

can be banked and tomorrow, the Hammer gets his chance

0:42:340:42:37

to take revenge on the Lionheart as our two dealing maestros

0:42:370:42:40

go head to head at a car-boot sale.

0:42:400:42:43

Look at that.

0:42:430:42:44

Yin and Yang. That could be me and James, couldn't it, eh?

0:42:440:42:47

Done. Shaken. Shaken. Shaken.

0:42:470:42:49

You can't do that. I had a verbal agreement.

0:42:490:42:53

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