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The new Design Museum is opening in Kensington, London. | 0:00:02 | 0:00:06 | |
Masterpieces of design are arriving. | 0:00:07 | 0:00:10 | |
It's a showcase for the genius of design | 0:00:13 | 0:00:17 | |
which has inspired the world. | 0:00:17 | 0:00:19 | |
Since the Second World War, | 0:00:22 | 0:00:23 | |
designers have revolutionised every aspect of our lives. | 0:00:23 | 0:00:28 | |
And there's some design masterpieces | 0:00:36 | 0:00:38 | |
you don't even have to visit a museum to experience. | 0:00:38 | 0:00:42 | |
We want to celebrate ten great British designers | 0:00:53 | 0:00:56 | |
who are pioneers of the past and trailblazers today. | 0:00:56 | 0:01:00 | |
We will follow the trail of these ingenious designers | 0:01:06 | 0:01:10 | |
from the 1960s to the present. | 0:01:10 | 0:01:13 | |
In the '60s and '70s, | 0:01:14 | 0:01:16 | |
Sir Kenneth Grange and Sir Terence Conran | 0:01:16 | 0:01:19 | |
were among Britain's design superstars. | 0:01:19 | 0:01:22 | |
Habitat was really cool when I was young. | 0:01:22 | 0:01:24 | |
And designer Margaret Calvert left her mark on British roads. | 0:01:24 | 0:01:30 | |
In the 1980s and '90s, | 0:01:30 | 0:01:32 | |
pioneering designers such as Rick Dickinson | 0:01:32 | 0:01:35 | |
helped introduce computers to our homes. | 0:01:35 | 0:01:39 | |
And Trevor Baylis brought wind-up radios to remote parts of the world. | 0:01:39 | 0:01:44 | |
In fact, it was just here I made the wind-up radio. | 0:01:44 | 0:01:48 | |
Before the end of the 20th century, Andrew Ritchie gave us | 0:01:49 | 0:01:53 | |
a bike you could almost put in your pocket. | 0:01:53 | 0:01:56 | |
David Constantine created stylish and affordable wheelchairs | 0:01:56 | 0:02:01 | |
for sports and rugged terrain in the developing world. | 0:02:01 | 0:02:05 | |
Apple products by Jonathan Ive took the world by storm. | 0:02:05 | 0:02:10 | |
The job of the designer is to have a vision | 0:02:10 | 0:02:13 | |
and a sense of where we can go. | 0:02:13 | 0:02:15 | |
And in the new millennium, | 0:02:15 | 0:02:16 | |
design engineer Roma Agrawal helped give shape | 0:02:16 | 0:02:20 | |
to Europe's tallest skyscraper - the Shard. | 0:02:20 | 0:02:23 | |
You must enjoy the view, but you also need to look up. | 0:02:23 | 0:02:27 | |
Every time I saw it, I thought, is it finished? | 0:02:27 | 0:02:30 | |
And the design team of Barber & Osgerby... | 0:02:30 | 0:02:33 | |
All we could stare at was the flame, making sure it was still alight. | 0:02:33 | 0:02:37 | |
..designed a torch that captured the spirit of the Olympics | 0:02:37 | 0:02:40 | |
and the attention of billions. | 0:02:40 | 0:02:41 | |
Kenneth Grange is sometimes called the man who designed everything. | 0:02:53 | 0:02:59 | |
I got into this game at a time | 0:03:00 | 0:03:02 | |
when there were very few of us | 0:03:02 | 0:03:05 | |
and I'd managed to build a reputation | 0:03:05 | 0:03:08 | |
by the funny accident of being asked to do a big variety of things. | 0:03:08 | 0:03:11 | |
You name it, I did almost anything in sight. | 0:03:11 | 0:03:15 | |
From kitchen appliances to parking meters, | 0:03:17 | 0:03:20 | |
from disposable razors to bus shelters. | 0:03:20 | 0:03:23 | |
How many drops of rain have I saved from falling on people? | 0:03:23 | 0:03:27 | |
And if it's not quite a big enough roof to keep them all dry, | 0:03:27 | 0:03:30 | |
I've got to have a good answer for that. | 0:03:30 | 0:03:33 | |
In the post-war era, | 0:03:33 | 0:03:35 | |
Kenneth Grange has been Britain's moderniser-in-chief. | 0:03:35 | 0:03:39 | |
It's silly, isn't it? Such a simple thing, | 0:03:42 | 0:03:44 | |
but how sharp you can make this cut-off here, | 0:03:44 | 0:03:47 | |
the actual importance in the whole thing, and therefore | 0:03:47 | 0:03:50 | |
what the designer ought to spend a lot of time worrying about, | 0:03:50 | 0:03:53 | |
is how well it pours. | 0:03:53 | 0:03:54 | |
Kenneth Grange believes designers should have to live with | 0:03:54 | 0:03:58 | |
what they design. | 0:03:58 | 0:04:00 | |
You'll notice a big mouth here to get the water in easily. | 0:04:00 | 0:04:03 | |
Very important. | 0:04:03 | 0:04:04 | |
And for the past 20 years, he's been using the Kenwood kettle | 0:04:04 | 0:04:08 | |
he designed to make himself tea, | 0:04:08 | 0:04:11 | |
along with millions of others around the world. | 0:04:11 | 0:04:14 | |
-KETTLE CLICKS -Magic click. | 0:04:15 | 0:04:18 | |
Lift it off. | 0:04:18 | 0:04:19 | |
Pour the lovely water through the lovely spout. | 0:04:19 | 0:04:22 | |
Cut off neatly, you see. No dribbles. | 0:04:22 | 0:04:25 | |
And we're in business. | 0:04:27 | 0:04:28 | |
After the war, people who had been making armaments went back to | 0:04:33 | 0:04:37 | |
what they used to make, which was in one case, I know, | 0:04:37 | 0:04:40 | |
irons for ironing your clothes. | 0:04:40 | 0:04:42 | |
Between the time that I was given the job of | 0:04:42 | 0:04:46 | |
updating the electric iron and its original inception | 0:04:46 | 0:04:52 | |
was probably 30-something years. | 0:04:52 | 0:04:54 | |
"Newness" was a word that we might well have used instead of "design". | 0:04:54 | 0:04:59 | |
Design was a very little-used word in our language at the time. | 0:04:59 | 0:05:04 | |
'Hey, lady, forget all that. | 0:05:04 | 0:05:06 | |
'Meet the swinging, mixing, mincing, slicing, | 0:05:06 | 0:05:09 | |
-'shredding Kenwood Chef.' -Ooh! | 0:05:09 | 0:05:11 | |
Behind the cult status of some of his design successes, | 0:05:11 | 0:05:15 | |
such as the Kenwood Chef, | 0:05:15 | 0:05:17 | |
are savvy insights into the psyche of consumers, | 0:05:17 | 0:05:20 | |
which go deeper than appearances. | 0:05:20 | 0:05:23 | |
We read a lot into the weight of things. | 0:05:24 | 0:05:26 | |
So when you pick something up, | 0:05:26 | 0:05:28 | |
in that moment you make an assumption about its value. | 0:05:28 | 0:05:32 | |
Slightly heavier says longer life, better value, etc. | 0:05:34 | 0:05:38 | |
So I asked them to use a particular material | 0:05:38 | 0:05:41 | |
that is heavier and certainly weightier in the fingers | 0:05:41 | 0:05:46 | |
and it's over-engineered to the point where | 0:05:46 | 0:05:49 | |
it will last through two or three generations. | 0:05:49 | 0:05:51 | |
Sooner or later, that gets to be known in the marketplace. | 0:05:51 | 0:05:55 | |
What better merit can you give a product | 0:05:55 | 0:05:58 | |
than knowing it's actually going to outlast you? | 0:05:58 | 0:06:01 | |
Is there anything the Kenwood Chef can't do? | 0:06:01 | 0:06:03 | |
Since the 1960s, | 0:06:06 | 0:06:08 | |
disposable razors have grown into a multibillion-pound industry. | 0:06:08 | 0:06:12 | |
And Kenneth Grange came up with several compelling designs. | 0:06:14 | 0:06:18 | |
It's such a big business that anything goes. | 0:06:21 | 0:06:26 | |
If you make a blunder and you go to the market | 0:06:28 | 0:06:31 | |
with a razor with ten blades | 0:06:31 | 0:06:33 | |
and you get some bad press because somebody, quite rightly, | 0:06:33 | 0:06:37 | |
points out that eight of them don't do anything at all, | 0:06:37 | 0:06:41 | |
then you can go back to the market with two - | 0:06:41 | 0:06:43 | |
but two new super-blades! | 0:06:43 | 0:06:44 | |
A major commercial success was the Wilkinson Chrome Protector. | 0:06:46 | 0:06:50 | |
I think you always aim to tell different stories. | 0:06:50 | 0:06:54 | |
So the chrome version, for example, implies that it has a longer life, | 0:06:54 | 0:06:59 | |
which then reflects upon the cutting efficiency of the blades. | 0:06:59 | 0:07:04 | |
Behind that little thing that you scrape your face with | 0:07:04 | 0:07:07 | |
is a set of miracles of engineering. | 0:07:07 | 0:07:09 | |
And I've often got the glory, when in fact the real heroes are | 0:07:09 | 0:07:13 | |
the people who invented the thing in the beginning. | 0:07:13 | 0:07:16 | |
When his design work moved from the private to the public sector, | 0:07:17 | 0:07:22 | |
Kenneth Grange helped push British Rail into the future. | 0:07:22 | 0:07:26 | |
Initially hired to design the paint job for a diesel engine | 0:07:28 | 0:07:32 | |
in development, Kenneth Grange took his brief a giant step further. | 0:07:32 | 0:07:37 | |
At his own initiative, he developed and began to test in a wind tunnel | 0:07:37 | 0:07:42 | |
an entirely new shape. | 0:07:42 | 0:07:44 | |
40 years on, the InterCity 125 remains | 0:07:47 | 0:07:51 | |
a workhorse of British rail networks, | 0:07:51 | 0:07:54 | |
and Sir Kenneth Grange continues to bask | 0:07:54 | 0:07:57 | |
in the glory of his design masterpiece. | 0:07:57 | 0:08:00 | |
The 125s were simply the best, | 0:08:01 | 0:08:04 | |
best British train we've ever designed. | 0:08:04 | 0:08:06 | |
Record producer Pete Waterman | 0:08:06 | 0:08:09 | |
is one of Britain's most enthusiastic train collectors. | 0:08:09 | 0:08:12 | |
His home can be mistaken for a railway museum. | 0:08:12 | 0:08:16 | |
Not only were they absolutely fantastic looking | 0:08:16 | 0:08:20 | |
but, I mean, they went like sugar off a shovel | 0:08:20 | 0:08:22 | |
and they rode brilliantly. | 0:08:22 | 0:08:24 | |
I mean, still we have not bettered the bogeys on these 125s. | 0:08:24 | 0:08:29 | |
Out of the blue the director of the railways came to me one day | 0:08:29 | 0:08:32 | |
and said, "They're going to develop an alternative version | 0:08:32 | 0:08:35 | |
"of a high-speed train." | 0:08:35 | 0:08:37 | |
And they produced a model, a rather clumsy-looking thing, | 0:08:37 | 0:08:40 | |
and the director came to me and said, "This is what they..." | 0:08:40 | 0:08:44 | |
meaning the engineers, "..are going to make. | 0:08:44 | 0:08:46 | |
"Would you decorate it for us?" | 0:08:46 | 0:08:48 | |
And I did that, but I'd got sufficient time and they paid me | 0:08:48 | 0:08:51 | |
well enough that I started thinking about what shape it could be, | 0:08:51 | 0:08:56 | |
out of just my own interest. | 0:08:56 | 0:08:58 | |
We made a variety of models | 0:08:58 | 0:09:00 | |
which we took down to the Imperial College | 0:09:00 | 0:09:03 | |
and tried out in the wind tunnel, | 0:09:03 | 0:09:04 | |
and gradually developed a shape that had aerodynamics | 0:09:04 | 0:09:08 | |
as its real, essential ambition. | 0:09:08 | 0:09:11 | |
And so when the day came to give them my new livery for their model, | 0:09:11 | 0:09:16 | |
I did that and also gave them my model, which they hadn't asked for. | 0:09:16 | 0:09:20 | |
And, to their everlasting credit, | 0:09:20 | 0:09:23 | |
they bought the arguments that I propounded. | 0:09:23 | 0:09:26 | |
Suddenly trains aren't just about first-class travel. | 0:09:26 | 0:09:30 | |
Life isn't about people who have money and don't have money, | 0:09:30 | 0:09:33 | |
and I do think that comes through in things like the InterCity 125. | 0:09:33 | 0:09:37 | |
It wasn't just about people | 0:09:37 | 0:09:39 | |
who could afford good design, | 0:09:39 | 0:09:41 | |
but that good design should be for everybody. | 0:09:41 | 0:09:44 | |
So it turned into a very important job in my life. | 0:09:45 | 0:09:49 | |
For a long time, it stood as an icon of modernism in the railways. | 0:09:56 | 0:10:00 | |
And I am particularly proud of the fact that I think | 0:10:02 | 0:10:05 | |
it's come to mean quite a lot to a lot of people inside the industry. | 0:10:05 | 0:10:10 | |
Every single day, millions of people are expected | 0:10:17 | 0:10:20 | |
to pay close attention to the designs of Margaret Calvert. | 0:10:20 | 0:10:24 | |
And they've been doing so for over 50 years. | 0:10:24 | 0:10:26 | |
There are hundreds of thousands of miles of roadways in Britain, | 0:10:30 | 0:10:34 | |
punctuated by millions of road signs. | 0:10:34 | 0:10:36 | |
And rare is the driver who gives their design a passing thought. | 0:10:38 | 0:10:42 | |
These road signs have a simplicity and uniformity that was part of | 0:10:44 | 0:10:48 | |
a radical rethink of road signs more than 50 years ago... | 0:10:48 | 0:10:52 | |
..and more than anyone else, owe their appearance... | 0:10:54 | 0:10:57 | |
..to Margaret Calvert. | 0:10:58 | 0:11:01 | |
I do remember Jock saying, you know, | 0:11:01 | 0:11:03 | |
"If this actually takes off, | 0:11:03 | 0:11:05 | |
"it's going to be the biggest job ever | 0:11:05 | 0:11:08 | |
"that any graphic design team have undertaken." | 0:11:08 | 0:11:12 | |
And he was right. | 0:11:12 | 0:11:13 | |
A designer named Jock Kinnear and his former student, | 0:11:14 | 0:11:18 | |
Margaret Calvert, were the two key people who the government | 0:11:18 | 0:11:22 | |
would entrust with this radical rethink of the nation's road signs. | 0:11:22 | 0:11:27 | |
I have a slight girly crush on Margaret Calvert. | 0:11:27 | 0:11:31 | |
She won't be aware of this | 0:11:31 | 0:11:33 | |
and she won't be interested, particularly, | 0:11:33 | 0:11:35 | |
but I do think she is sort of a bit of a genius. | 0:11:35 | 0:11:38 | |
This is a woman who revolutionised road travel. | 0:11:38 | 0:11:42 | |
I never tell people that I've been involved in it | 0:11:42 | 0:11:46 | |
and people think it weird anyway. | 0:11:46 | 0:11:48 | |
They don't think anyone designs something that simple, it just is. | 0:11:48 | 0:11:53 | |
In the 1950s, road signs were haphazard and dangerous. | 0:11:54 | 0:11:59 | |
Cars were becoming more affordable and a routine part of daily life. | 0:11:59 | 0:12:04 | |
Traffic jams were a new phenomenon. | 0:12:04 | 0:12:07 | |
Modern roadways were a solution that would also help connect the country. | 0:12:10 | 0:12:16 | |
The government would undertake one of its most ambitious | 0:12:16 | 0:12:19 | |
post-war infrastructure projects - | 0:12:19 | 0:12:22 | |
to start construction of the M1 motorway. | 0:12:22 | 0:12:26 | |
I was really in the deep end. | 0:12:28 | 0:12:30 | |
There weren't many woman like me then. | 0:12:30 | 0:12:33 | |
What we were designing was to be read at speed and, of course, | 0:12:35 | 0:12:40 | |
it had to be very simple, and most importantly, | 0:12:40 | 0:12:45 | |
to use upper and lower case letters, | 0:12:45 | 0:12:49 | |
because you read, as you know, word shape for a town. | 0:12:49 | 0:12:54 | |
White on blue was chosen for the motorway, | 0:12:55 | 0:12:59 | |
because the blue sits very well in Britain's landscape. | 0:12:59 | 0:13:03 | |
The Road Research Laboratory | 0:13:05 | 0:13:07 | |
would test the visibility of these handmade road sign prototypes. | 0:13:07 | 0:13:12 | |
It all sounds a bit of a joke, but they would put the signs | 0:13:12 | 0:13:16 | |
on the top of a car and then they would drive the car | 0:13:16 | 0:13:20 | |
towards the men sitting on this platform | 0:13:20 | 0:13:23 | |
and they would say when they could read it. | 0:13:23 | 0:13:26 | |
Margaret would also design a series of warning pictograms. | 0:13:27 | 0:13:32 | |
There are children crossing signs all over the world | 0:13:36 | 0:13:40 | |
and we obviously wanted one to be unique for this country. | 0:13:40 | 0:13:45 | |
What I felt was important was that they looked very active, | 0:13:45 | 0:13:52 | |
so that you would really take note and think "slow down". | 0:13:52 | 0:13:57 | |
I thought, why don't we have a girl leading a small boy, | 0:13:57 | 0:14:04 | |
because it was the other way round before. That's what I did. | 0:14:04 | 0:14:08 | |
It was quite a feminist statement then to say it's a girl | 0:14:08 | 0:14:11 | |
leading a boy by the hand. Taking her little brother to school. | 0:14:11 | 0:14:15 | |
It's not the big brother taking the little girl to school. | 0:14:15 | 0:14:18 | |
I wasn't conscious of that being a feminism statement at all, | 0:14:18 | 0:14:24 | |
it just never entered my head. | 0:14:24 | 0:14:26 | |
Well, I'm going to foist that feminist statement on her, | 0:14:26 | 0:14:29 | |
whether she likes it or not! I think, sometimes, if you're | 0:14:29 | 0:14:32 | |
a go-getting woman in a man's world, | 0:14:32 | 0:14:35 | |
particularly mid-20th century, | 0:14:35 | 0:14:37 | |
you don't even know you're being a feminist. | 0:14:37 | 0:14:40 | |
Well, you just think "Why not?" | 0:14:40 | 0:14:41 | |
So you do it. Nobody questioned it at the time. | 0:14:41 | 0:14:45 | |
Obviously you work at keeping it as simple as possible, | 0:14:48 | 0:14:50 | |
because you don't want it to date. | 0:14:50 | 0:14:53 | |
Margaret's work is absolutely constant. | 0:14:53 | 0:14:56 | |
It still looks clean and fresh. | 0:14:56 | 0:14:57 | |
It does its job so well as well, | 0:14:57 | 0:14:59 | |
so it's almost the ultimate luxury. | 0:14:59 | 0:15:01 | |
When we were thinking and beginning to design Autumn-Winter '15 | 0:15:02 | 0:15:05 | |
as a collection and just thinking about the beauty, | 0:15:05 | 0:15:08 | |
but also the kind of humour that there is | 0:15:08 | 0:15:10 | |
in some of the words and the instructions. | 0:15:10 | 0:15:12 | |
This sort of double entendre, if you like. | 0:15:12 | 0:15:14 | |
It's sort of become iconic and, again, if you would change it, | 0:15:15 | 0:15:20 | |
to change anything now would cost an awful lot of money. | 0:15:20 | 0:15:23 | |
This particular Anya Hindmarsh designer bag, | 0:15:23 | 0:15:27 | |
made out of genuine python snakeskin, | 0:15:27 | 0:15:30 | |
will only set you back about £3,000. | 0:15:30 | 0:15:34 | |
The roadworks sign, the joke quickly arose, | 0:15:34 | 0:15:39 | |
"Oh, it looks like a man having difficulty with a large umbrella." | 0:15:39 | 0:15:43 | |
Well, of course, the minute someone says that | 0:15:43 | 0:15:46 | |
and you look at it, | 0:15:46 | 0:15:48 | |
that's exactly what it does look like. | 0:15:48 | 0:15:50 | |
If somebody wants to come up with a different design, then fine, | 0:15:51 | 0:15:55 | |
but at the moment, it's lasted nearly all my lifetime, | 0:15:55 | 0:15:59 | |
over 50 years, so that's great. | 0:15:59 | 0:16:03 | |
Some designers give a new look to what already exists. | 0:16:11 | 0:16:14 | |
Others, like Rick Dickinson, face the rare design challenge | 0:16:14 | 0:16:18 | |
of giving shape to an entirely new era. | 0:16:18 | 0:16:22 | |
In 1982, the age of the personal computer arrived in Britain. | 0:16:23 | 0:16:30 | |
No product like it existed. | 0:16:30 | 0:16:33 | |
You were creating something that simply didn't exist. | 0:16:33 | 0:16:36 | |
Rick Dickinson was responsible for the revolutionary design of | 0:16:38 | 0:16:42 | |
the new and powerful ZX Spectrum computer, | 0:16:42 | 0:16:45 | |
produced by Sinclair Research. | 0:16:45 | 0:16:48 | |
In the Sinclair days, I lived in Cambridge. | 0:16:48 | 0:16:50 | |
Just about everybody's house I went to had a Sinclair computer, | 0:16:50 | 0:16:52 | |
and often I'd be going into a house | 0:16:52 | 0:16:54 | |
and they had no idea that I'd been the industrial designer. | 0:16:54 | 0:16:57 | |
So that was quite nice. | 0:16:57 | 0:16:59 | |
I rarely let on that I had a hand in that. | 0:16:59 | 0:17:03 | |
The Spectrum would capture the imagination of millions | 0:17:06 | 0:17:09 | |
who would buy their first home computer. | 0:17:09 | 0:17:13 | |
It was designed to connect with television sets. | 0:17:13 | 0:17:16 | |
It had word processing capacity. | 0:17:16 | 0:17:18 | |
It was the first Sinclair computer with colour. | 0:17:18 | 0:17:22 | |
Its wildfire success was its addictive appeal | 0:17:22 | 0:17:25 | |
to use with video games. | 0:17:25 | 0:17:27 | |
And all this computer power was stuffed inside | 0:17:27 | 0:17:31 | |
what appeared to be just a keyboard. | 0:17:31 | 0:17:34 | |
This is the very raw beginnings of the product development | 0:17:34 | 0:17:38 | |
and certainly this is the starting point for the industrial design, | 0:17:38 | 0:17:41 | |
because it's the user interface. | 0:17:41 | 0:17:43 | |
Here's a clear development of the keyboard through sketches. | 0:17:43 | 0:17:47 | |
It was a question of, "Well, guys, what should this look like? | 0:17:47 | 0:17:50 | |
"I have no idea." | 0:17:50 | 0:17:51 | |
Graphics is critical in terms of helping people find their way | 0:17:53 | 0:17:57 | |
around the usability of the product. | 0:17:57 | 0:17:59 | |
This is adding additional layers of data. | 0:18:00 | 0:18:03 | |
Some of the keys have already got one, two, three, four, | 0:18:03 | 0:18:05 | |
five items of information, | 0:18:05 | 0:18:07 | |
and here I've just quickly picked out a single key | 0:18:07 | 0:18:11 | |
to help me decide where data could be located. | 0:18:11 | 0:18:15 | |
Lego is here! | 0:18:16 | 0:18:18 | |
As an industrial designer to be, | 0:18:18 | 0:18:20 | |
the young Rick Dickinson found | 0:18:20 | 0:18:22 | |
some of his earliest design inspirations in Lego. | 0:18:22 | 0:18:26 | |
All my birthday presents and Christmas presents would be Lego, | 0:18:26 | 0:18:30 | |
and you'd always run out of a particular brick | 0:18:30 | 0:18:32 | |
that you happened to be using a lot of. | 0:18:32 | 0:18:35 | |
And it's the improvisation I loved. | 0:18:35 | 0:18:37 | |
I should think it's been at least 30 years | 0:18:41 | 0:18:43 | |
since I ever touched a Spectrum keyboard. | 0:18:43 | 0:18:47 | |
And certainly wired up to a game like this! | 0:18:47 | 0:18:50 | |
-COMPUTER BEEPS -I love the sound. | 0:18:50 | 0:18:52 | |
I'd forgotten how attractive it was. | 0:18:52 | 0:18:55 | |
Interstellar computer game battles | 0:18:57 | 0:18:59 | |
have come a long, long way since the ZX Spectrum. | 0:18:59 | 0:19:03 | |
GUNFIRE SFX | 0:19:03 | 0:19:05 | |
The staggering success of the Spectrum just brought in | 0:19:05 | 0:19:08 | |
literally millions of more users. | 0:19:08 | 0:19:11 | |
We'd sold maybe five million Spectrums, | 0:19:11 | 0:19:14 | |
and in those days, that was a massive figure. | 0:19:14 | 0:19:17 | |
It was just unheard of. | 0:19:17 | 0:19:19 | |
So it became a big industry, and I think the Spectrum was | 0:19:19 | 0:19:22 | |
the catalyst for all of that. | 0:19:22 | 0:19:26 | |
I can't remember how to turn round. | 0:19:26 | 0:19:28 | |
Overall rating - poor. | 0:19:29 | 0:19:31 | |
People are very happy to pay very little money | 0:19:38 | 0:19:41 | |
for an amazing product - a computer in their home. | 0:19:41 | 0:19:45 | |
We cut out a lot of the manufacturing costs | 0:19:45 | 0:19:47 | |
by pretty well effectively inventing our own keyboard technology. | 0:19:47 | 0:19:53 | |
A conventional keyboard might have over 200 moving parts. | 0:19:53 | 0:19:57 | |
The Sinclair computer used innovative membrane technology, | 0:19:57 | 0:20:02 | |
requiring only three layers. | 0:20:02 | 0:20:04 | |
The new rubber keyboard was waterproof | 0:20:04 | 0:20:07 | |
and seemingly indestructible. | 0:20:07 | 0:20:09 | |
The keyboard has such a reputation | 0:20:09 | 0:20:12 | |
and it certainly wasn't designed to be indestructible! | 0:20:12 | 0:20:15 | |
Village of Barley over in the distance on the left... | 0:20:15 | 0:20:18 | |
Don't go outside and ask people what they want. | 0:20:18 | 0:20:21 | |
You've got to decide what you think is right for them and usually, | 0:20:21 | 0:20:24 | |
they like what it is that you do for them. | 0:20:24 | 0:20:26 | |
New inventions and innovative designs often go hand in hand. | 0:20:31 | 0:20:36 | |
Inventor Trevor Baylis has been honoured for changing people's lives | 0:20:36 | 0:20:39 | |
for the better, one well-designed wind at a time. | 0:20:39 | 0:20:43 | |
A revolutionary design by a British inventor, Trevor Baylis, | 0:20:51 | 0:20:55 | |
for how to power a radio, would have a life-saving impact | 0:20:55 | 0:20:59 | |
-in the developing world. -It's a good idea. | 0:20:59 | 0:21:02 | |
-It's a good idea. -Oh, fabulous. That's very nice. | 0:21:02 | 0:21:05 | |
It's called the wind-up radio. | 0:21:05 | 0:21:08 | |
Trevor Baylis is one of Britain's most celebrated inventors. | 0:21:09 | 0:21:13 | |
In fact, it was just here I made the wind-up radio. | 0:21:14 | 0:21:18 | |
This thing here looks a bit rough, | 0:21:20 | 0:21:21 | |
but then, it was the first prototype. | 0:21:21 | 0:21:24 | |
So you wind it up like that... | 0:21:24 | 0:21:26 | |
His development of the wind-up radio in 1991 | 0:21:26 | 0:21:30 | |
has had ripple effects across the developing world. | 0:21:30 | 0:21:34 | |
It was purely chance, because I was actually watching a programme | 0:21:34 | 0:21:37 | |
about the spread of HIV or AIDS in Africa, | 0:21:37 | 0:21:41 | |
and they said, "The only way we can bring information to those people | 0:21:41 | 0:21:45 | |
"was through radio," but there was a problem | 0:21:45 | 0:21:47 | |
because there wasn't electricity in certain parts of Africa | 0:21:47 | 0:21:51 | |
and batteries were horrendously expensive. | 0:21:51 | 0:21:54 | |
People were bartering their maize and their rice | 0:21:54 | 0:21:57 | |
in order to obtain batteries. | 0:21:57 | 0:21:58 | |
And then all of a sudden, I'm thinking to myself, | 0:21:58 | 0:22:02 | |
"Hang on, I've got an idea." | 0:22:02 | 0:22:04 | |
I got onto my DC motor, | 0:22:04 | 0:22:07 | |
which, run in reverse, becomes a dynamo. | 0:22:07 | 0:22:09 | |
I hooked up two wires which I put to a cheap transistor radio | 0:22:09 | 0:22:13 | |
by chance I had near, which then led to my first radio here. | 0:22:13 | 0:22:18 | |
Trevor Baylis was a champion swimmer in his youth. | 0:22:19 | 0:22:22 | |
He went on to be a stunt double in films and with the money made | 0:22:22 | 0:22:27 | |
as an underwater escape artist in a German circus, | 0:22:27 | 0:22:30 | |
Trevor Baylis built himself a home on Eel Pie Island | 0:22:30 | 0:22:34 | |
in the middle of the Thames. | 0:22:34 | 0:22:36 | |
Here he built his dream workshop, | 0:22:39 | 0:22:41 | |
and it's where he came up with the idea of the wind-up radio. | 0:22:41 | 0:22:45 | |
I got a tremendous number of rejections from various people | 0:22:45 | 0:22:49 | |
saying, "You don't know what you're talking about, mate." | 0:22:49 | 0:22:52 | |
You know, all that sort of stuff. | 0:22:52 | 0:22:53 | |
A story about the wind-up radio on Tomorrow's World | 0:22:55 | 0:22:59 | |
proved a turning point. | 0:22:59 | 0:23:01 | |
Well, what you've got is a box which contains | 0:23:01 | 0:23:03 | |
a fairly powerful spring... | 0:23:03 | 0:23:05 | |
After countless rejections on the grounds that | 0:23:05 | 0:23:08 | |
his idea was either impossible or impractical, | 0:23:08 | 0:23:11 | |
Baylis would get financial backing and product development support. | 0:23:11 | 0:23:15 | |
So you think there really is a market for it? | 0:23:15 | 0:23:18 | |
I think there's a tremendous market if it can be... If it can work. | 0:23:18 | 0:23:22 | |
And Trevor's persuaded us that it does. | 0:23:22 | 0:23:24 | |
But also, obviously, if it's marketed at an affordable price. | 0:23:24 | 0:23:28 | |
The design of the prototype was a simple black box. | 0:23:29 | 0:23:33 | |
When it was taken to rural Africa | 0:23:33 | 0:23:35 | |
to get feedback from potential users, | 0:23:35 | 0:23:38 | |
the reactions were phenomenal. | 0:23:38 | 0:23:40 | |
We don't need batteries, we don't need electricity? That's super. | 0:23:40 | 0:23:44 | |
-Save electricity. -I like it, I like it. | 0:23:44 | 0:23:46 | |
Bigger or smaller? | 0:23:48 | 0:23:50 | |
No, I like it as big as this. | 0:23:50 | 0:23:53 | |
-But bigger. -A big one. | 0:23:53 | 0:23:55 | |
Bigger, a little bit bigger. | 0:23:55 | 0:23:56 | |
I like it to be loud. | 0:23:57 | 0:23:59 | |
-Not too loud. -Loud. | 0:23:59 | 0:24:01 | |
This feedback will significantly impact | 0:24:01 | 0:24:04 | |
the engineering and the design. | 0:24:04 | 0:24:07 | |
It appeared that end users wanted a battery-less radio | 0:24:07 | 0:24:11 | |
that was big, heavy and loud. | 0:24:11 | 0:24:14 | |
I would buy a radio like this. | 0:24:14 | 0:24:16 | |
You people with all these inventions. It's good. | 0:24:16 | 0:24:19 | |
I like modern science. Thank you. | 0:24:19 | 0:24:21 | |
Enter spring experts, gear experts and electrical engineers. | 0:24:21 | 0:24:27 | |
After the development and redesign process was complete, | 0:24:28 | 0:24:32 | |
the wind-up radio would be manufactured in South Africa. | 0:24:32 | 0:24:36 | |
On his first visit to the new factory, | 0:24:38 | 0:24:41 | |
Trevor Baylis was overcome with emotion | 0:24:41 | 0:24:44 | |
to see his dream of a wind-up radio become a reality. | 0:24:44 | 0:24:48 | |
I opened a factory down in Cape Town and they employ disabled people | 0:24:48 | 0:24:53 | |
and that was a very good thing, from my point of view. | 0:24:53 | 0:24:58 | |
Thousands more people in remote parts of the world | 0:24:58 | 0:25:01 | |
would hear public service announcements | 0:25:01 | 0:25:04 | |
for fighting sexually transmitted disease, | 0:25:04 | 0:25:06 | |
preventing infant mortality, | 0:25:06 | 0:25:09 | |
and about the dangers of unexploded land mines. | 0:25:09 | 0:25:12 | |
And music was just a wind away. | 0:25:13 | 0:25:17 | |
KYLIE MINOGUE PLAYS FROM RADIO | 0:25:19 | 0:25:23 | |
When you think about it, | 0:25:23 | 0:25:25 | |
my pure chance idea made such a tremendous difference, | 0:25:25 | 0:25:29 | |
not just to me but to society. You know, you think to yourself, | 0:25:29 | 0:25:33 | |
well, you've left something behind, you know? | 0:25:33 | 0:25:35 | |
MUSIC PLAYS THROUGH RADIO | 0:25:35 | 0:25:38 | |
Sometimes a brilliant design is not enough | 0:25:48 | 0:25:50 | |
unless it comes with a designer like Andrew Ritchie. | 0:25:50 | 0:25:54 | |
Someone prepared to dedicate his whole life | 0:25:54 | 0:25:56 | |
to convince the world to give it a go. | 0:25:56 | 0:25:59 | |
In 1976, an idea was hatched for an innovative design | 0:26:01 | 0:26:06 | |
for a new type of bicycle. | 0:26:06 | 0:26:10 | |
The designer was Andrew Ritchie. | 0:26:10 | 0:26:12 | |
He was trained as an engineer, | 0:26:12 | 0:26:15 | |
worked as a landscape gardener and was an avid cyclist. | 0:26:15 | 0:26:19 | |
I used to bike everywhere, but one you could put in your pocket | 0:26:20 | 0:26:23 | |
or a really handy thing you could take with you would be a good idea. | 0:26:23 | 0:26:27 | |
Today, the Brompton bicycle is an international hit. | 0:26:29 | 0:26:33 | |
It is ingeniously designed to transform itself | 0:26:33 | 0:26:36 | |
in a matter of seconds from a reliable and fuel-efficient | 0:26:36 | 0:26:40 | |
means of transportation into a piece of hand luggage. | 0:26:40 | 0:26:44 | |
I have ridden Bromptons and what I love about them | 0:26:44 | 0:26:48 | |
is the fact that commuters suddenly could cycle to the railway station | 0:26:48 | 0:26:53 | |
in Basingstoke or wherever and put their bicycle on the train | 0:26:53 | 0:26:58 | |
and get off at the other end and cycle it away. | 0:26:58 | 0:27:00 | |
The Brompton bicycle has changed the lifestyles and commuting habits | 0:27:00 | 0:27:04 | |
of almost everyone who owns one. | 0:27:04 | 0:27:07 | |
Going from design to factory production | 0:27:07 | 0:27:10 | |
was a classic tale of perseverance. | 0:27:10 | 0:27:13 | |
Well, I was not a natural businessman and I didn't come across | 0:27:13 | 0:27:15 | |
particularly as an entrepreneur, I don't think. | 0:27:15 | 0:27:18 | |
So getting the backing and getting the show on the road | 0:27:18 | 0:27:21 | |
took an incredibly long time. | 0:27:21 | 0:27:22 | |
It was in this room | 0:27:24 | 0:27:25 | |
that Andrew Ritchie's design obsession began. | 0:27:25 | 0:27:28 | |
It happens to be directly across the street | 0:27:29 | 0:27:32 | |
from a church called the Brompton Oratory. | 0:27:32 | 0:27:35 | |
It was 1976 when a friend of his dad brought around | 0:27:40 | 0:27:44 | |
a prototype for a folding bike called the Bickerton. | 0:27:44 | 0:27:48 | |
The Bickerton folded in half and required the removal of its seat. | 0:27:50 | 0:27:54 | |
Andrew Ritchie had an idea for an even more compact design. | 0:27:54 | 0:27:59 | |
The Bickerton bike, which was being made in a very small scale | 0:27:59 | 0:28:02 | |
in a garage by one Harry Bickerton, was the first genuine attempt, | 0:28:02 | 0:28:06 | |
as far as I can see, to make a bike that was portable. | 0:28:06 | 0:28:09 | |
This prompted me to think, | 0:28:09 | 0:28:11 | |
"Well, this is a slightly awkward approach | 0:28:11 | 0:28:13 | |
"Harry Bickerton has taken. There might be a better way | 0:28:13 | 0:28:15 | |
"of getting the bike to be more compact." | 0:28:15 | 0:28:17 | |
And as I had nothing better to do that evening, | 0:28:17 | 0:28:19 | |
I sat at my desk in my flat | 0:28:19 | 0:28:21 | |
and sketched out the basic idea for the Brompton. | 0:28:21 | 0:28:24 | |
It's just the four extremities, front wheel, back wheel, | 0:28:26 | 0:28:29 | |
handlebars and the saddle come down together to the middle. | 0:28:29 | 0:28:33 | |
And my first prototypes folded doing exactly that but in | 0:28:33 | 0:28:36 | |
rather a different way from what the modern Bromptons do. | 0:28:36 | 0:28:39 | |
The first handmade prototype was built within a year, | 0:28:39 | 0:28:43 | |
but it would take more than a decade to convince financial backers | 0:28:43 | 0:28:47 | |
and ordinary cyclists to embrace his innovative new design. | 0:28:47 | 0:28:52 | |
My friends, of course, were all racing ahead and getting married and | 0:28:52 | 0:28:55 | |
raising families and I was slightly in the doldrums, | 0:28:55 | 0:28:58 | |
a disappointment to my parents, getting nowhere, | 0:28:58 | 0:29:01 | |
fiddling around with this obsession with a bike. And I was... | 0:29:01 | 0:29:05 | |
I was living slightly from hand to mouth, taking temporary jobs, | 0:29:05 | 0:29:08 | |
waiting upon the moment, when actually, | 0:29:08 | 0:29:10 | |
I could get this all to happen. | 0:29:10 | 0:29:11 | |
I had thought that I would become filthy rich from the proceeds of | 0:29:11 | 0:29:16 | |
getting a licence deal going and would move on to a life of luxury. | 0:29:16 | 0:29:19 | |
But it was not to be thus. | 0:29:19 | 0:29:21 | |
Eventually it dawned on me and my shareholders | 0:29:21 | 0:29:23 | |
that we would have to do what we didn't want to do at all, | 0:29:23 | 0:29:25 | |
which was to try and set up production. | 0:29:25 | 0:29:28 | |
There was enough backing to open the first small factory in 1987. | 0:29:28 | 0:29:34 | |
By the mid-'90s, production expanded. | 0:29:34 | 0:29:36 | |
There was a sort of commercial future beginning to show | 0:29:38 | 0:29:41 | |
and I thought this could lead to something. | 0:29:41 | 0:29:44 | |
40 years after the initial idea, the Brompton factory today | 0:29:48 | 0:29:53 | |
in West London produces over 100 bikes a day. | 0:29:53 | 0:29:57 | |
You may be aware there has been a bit of a cult around the Brompton. | 0:29:57 | 0:30:00 | |
And a lot of Brompton fans, if you like, | 0:30:00 | 0:30:03 | |
if that's the right word, congregate, | 0:30:03 | 0:30:04 | |
whether it's in Korea or Singapore or Japan or on the Continent. | 0:30:04 | 0:30:09 | |
It's created a niche which people didn't really see the point of | 0:30:10 | 0:30:14 | |
until they came to experience it. | 0:30:14 | 0:30:16 | |
British people are in love with the Victorians. | 0:30:16 | 0:30:18 | |
One of the reasons we are in love with the Victorians is that | 0:30:18 | 0:30:21 | |
there was not a problem to which they couldn't see a solution. | 0:30:21 | 0:30:24 | |
And the Brompton is a very visible demonstration of a solution | 0:30:24 | 0:30:29 | |
to the problem of how you develop a bicycle that folds in so small | 0:30:29 | 0:30:34 | |
it's really not much bigger than a briefcase. | 0:30:34 | 0:30:36 | |
It's the functionality of it which is the design philosophy, | 0:30:36 | 0:30:39 | |
if you like. The damn thing has got to work. | 0:30:39 | 0:30:41 | |
Almost Heath Robinson sort of contraption. | 0:30:41 | 0:30:44 | |
It has touched people's imagination. | 0:30:44 | 0:30:46 | |
# Without you | 0:30:46 | 0:30:48 | |
# Without you | 0:30:48 | 0:30:50 | |
-# Without you -Without you... # | 0:30:50 | 0:30:53 | |
David Constantine is a design champion the world over | 0:30:55 | 0:30:58 | |
for people who depend on the wheelchair | 0:30:58 | 0:31:00 | |
for their mobility and for their dignity. | 0:31:00 | 0:31:03 | |
I was studying agriculture when I went out to work in Australia. | 0:31:08 | 0:31:12 | |
In 1982 I dived into a shallow pool of water | 0:31:16 | 0:31:20 | |
and broke my neck at C45 level... | 0:31:20 | 0:31:23 | |
..which left me with no sensation from the shoulders down | 0:31:24 | 0:31:29 | |
and no grip or hand function, | 0:31:29 | 0:31:31 | |
and obviously no lower mobility at all. | 0:31:31 | 0:31:35 | |
So the only option for me | 0:31:35 | 0:31:37 | |
was to use a wheelchair for the rest of my life. | 0:31:37 | 0:31:40 | |
Motivation was founded by David Constantine 25 years ago. | 0:31:42 | 0:31:46 | |
Its mission is to design low-cost wheelchairs | 0:31:48 | 0:31:51 | |
for adults and children | 0:31:51 | 0:31:53 | |
and for use in rugged terrain in the developing world. | 0:31:53 | 0:31:57 | |
Motivation has been out here for 20 years now. | 0:31:58 | 0:32:01 | |
Its headquarters is a farmhouse in rural Somerset, | 0:32:01 | 0:32:05 | |
with a UK staff of over 25. | 0:32:05 | 0:32:08 | |
It has established a network of about 20 workshops | 0:32:08 | 0:32:12 | |
in over 15 countries. | 0:32:12 | 0:32:14 | |
It's about giving somebody something they want to use, | 0:32:14 | 0:32:16 | |
rather than feel like they have to use. | 0:32:16 | 0:32:19 | |
And that is a small sort of piece of the jigsaw puzzle | 0:32:19 | 0:32:23 | |
that someone might need to put together | 0:32:23 | 0:32:25 | |
to make themselves feel better after having a life-changing injury | 0:32:25 | 0:32:30 | |
or having been born with a disability. | 0:32:30 | 0:32:33 | |
I go all over the world, | 0:32:36 | 0:32:38 | |
and every now and again, you come across | 0:32:38 | 0:32:40 | |
someone in a Motivation chair | 0:32:40 | 0:32:42 | |
and it's easy to see them. | 0:32:42 | 0:32:44 | |
They've got a particular look | 0:32:44 | 0:32:47 | |
and style about them. | 0:32:47 | 0:32:48 | |
The chair isn't just a mobility device. | 0:32:48 | 0:32:51 | |
It becomes part of you. | 0:32:52 | 0:32:54 | |
David's first wheelchair was a design | 0:32:57 | 0:32:59 | |
that had been around since the 1930s. | 0:32:59 | 0:33:02 | |
It felt like a piece of the hospital was still with me. | 0:33:02 | 0:33:05 | |
I didn't feel like I was a patient any more, | 0:33:05 | 0:33:08 | |
I was just a disabled person wanting to get into society. | 0:33:08 | 0:33:11 | |
At 21, I had no idea what design was. | 0:33:12 | 0:33:14 | |
While studying computer programming and working at IBM, | 0:33:14 | 0:33:19 | |
David had a chance encounter | 0:33:19 | 0:33:20 | |
that would change the course of his life. | 0:33:20 | 0:33:23 | |
I met a group of guys who were industrial designers | 0:33:23 | 0:33:26 | |
and when I asked them over lunch one day what they did, | 0:33:26 | 0:33:29 | |
and they said, "We're industrial designers," | 0:33:29 | 0:33:31 | |
and I said, "What's that?" And they explained. | 0:33:31 | 0:33:34 | |
It was my epiphany moment. | 0:33:36 | 0:33:38 | |
Because I suddenly realised that, actually, | 0:33:39 | 0:33:41 | |
you're the guys that make the keyboard springs | 0:33:41 | 0:33:44 | |
too stiff for me to push down on my weak fingers, | 0:33:44 | 0:33:47 | |
you're the guys who put the on-off switch round the back | 0:33:47 | 0:33:49 | |
so I can't see it or reach it. | 0:33:49 | 0:33:52 | |
You are the guys who, you know, could do that differently. | 0:33:52 | 0:33:56 | |
David enrolled in the Royal College of Art | 0:33:58 | 0:34:00 | |
to study industrial design. | 0:34:00 | 0:34:02 | |
There he took on a course assignment | 0:34:04 | 0:34:06 | |
to design a wheelchair for the developing world. | 0:34:06 | 0:34:09 | |
I had never thought about | 0:34:11 | 0:34:13 | |
what someone in a developing country might do | 0:34:13 | 0:34:15 | |
if they needed a wheelchair. | 0:34:15 | 0:34:17 | |
The first trip to Bangladesh took place with two classmates. | 0:34:18 | 0:34:22 | |
It was an exercise in going to find out what that need was. | 0:34:23 | 0:34:27 | |
Motivation's work would further develop in India. | 0:34:27 | 0:34:31 | |
People live predominantly in the rural areas along muddy tracks, | 0:34:31 | 0:34:36 | |
between paddy fields. | 0:34:36 | 0:34:38 | |
You need to be able to get over rough ground to your village. | 0:34:38 | 0:34:42 | |
A big design breakthrough we made was designing the three-wheel chair. | 0:34:42 | 0:34:46 | |
The three-wheel chair, with a longer boom out the front, | 0:34:46 | 0:34:50 | |
made it much easier to get over rough ground and any pothole | 0:34:50 | 0:34:54 | |
or muddy area cos the front wheel is much larger. | 0:34:54 | 0:34:57 | |
We have one of David Constantine's wheelchairs in our collection, | 0:34:58 | 0:35:02 | |
and it is there to show how someone who himself uses a wheelchair | 0:35:02 | 0:35:06 | |
can understand the issues, what it's like to navigate rough terrain. | 0:35:06 | 0:35:11 | |
It is designed to a price, | 0:35:11 | 0:35:13 | |
it's designed to be comfortable to use and simple to operate. | 0:35:13 | 0:35:16 | |
In addition to rugged terrain wheelchairs, | 0:35:18 | 0:35:21 | |
there are Motivation wheelchairs for sports. | 0:35:21 | 0:35:24 | |
The International Paralympic Committee approached Motivation | 0:35:24 | 0:35:28 | |
and asked us whether we would be able to design | 0:35:28 | 0:35:31 | |
a low-cost basketball chair. For people who, you know, | 0:35:31 | 0:35:35 | |
if they're lucky enough to have a chair in a developing country, | 0:35:35 | 0:35:38 | |
are never going to dream of actually playing sport. | 0:35:38 | 0:35:40 | |
Wheelchairs are really expensive. | 0:35:45 | 0:35:47 | |
And to find a chair that does all those purposes, | 0:35:47 | 0:35:52 | |
that gives people mobility and they are able to do sport, | 0:35:52 | 0:35:55 | |
but that's affordable, is really important. | 0:35:55 | 0:35:59 | |
And Motivation's chairs have come in | 0:35:59 | 0:36:01 | |
and they are sort of covering that gap. | 0:36:01 | 0:36:04 | |
Over 200 of our chairs have gone out to Afghanistan | 0:36:06 | 0:36:09 | |
and now they have a national team. | 0:36:09 | 0:36:11 | |
Over 6,000 of these have gone to over 60 countries. | 0:36:11 | 0:36:15 | |
I realised, actually, what design was, | 0:36:15 | 0:36:19 | |
I realised I was surrounded by it. | 0:36:19 | 0:36:21 | |
And I realised also what it could do for my quality of life, | 0:36:21 | 0:36:25 | |
and that's what we've tried to do through Motivation. | 0:36:25 | 0:36:28 | |
If the test for a successful product designer | 0:36:31 | 0:36:34 | |
is how many people are craving to wrap their hands around it, | 0:36:34 | 0:36:38 | |
then Jonathan Ive, the chief designer for Apple, | 0:36:38 | 0:36:41 | |
can count his success in billions. | 0:36:41 | 0:36:44 | |
In 2007, when we launched the iPhone, | 0:36:46 | 0:36:49 | |
it was my privilege to make the first public call on stage | 0:36:49 | 0:36:54 | |
to one of my best friends in the whole world, Jonny Ive. | 0:36:54 | 0:36:57 | |
APPLAUSE | 0:36:57 | 0:36:59 | |
If the modern world of industrial design had a poet high priest, | 0:36:59 | 0:37:04 | |
it would be British-born designer Jonathan Ive of Apple. | 0:37:04 | 0:37:07 | |
From the thought and the conversation | 0:37:10 | 0:37:13 | |
to actually making something | 0:37:13 | 0:37:14 | |
has been very important for us over the years. | 0:37:14 | 0:37:16 | |
As a young designer just out of Newcastle Polytechnic, | 0:37:17 | 0:37:21 | |
Ive was thunderstruck by his first encounter with an Apple product, | 0:37:21 | 0:37:26 | |
the Macintosh computer. | 0:37:26 | 0:37:28 | |
Can you remember your first reaction to an Apple product? | 0:37:29 | 0:37:32 | |
It was in the late '80s. | 0:37:32 | 0:37:34 | |
And I had struggled to use | 0:37:34 | 0:37:39 | |
the computers that were available to me at art school. | 0:37:39 | 0:37:43 | |
And I remember coming across the Mac right at the end of my time there. | 0:37:43 | 0:37:48 | |
I remember my first reaction was, it's a curious thing, | 0:37:48 | 0:37:53 | |
when we use technology and complex products, if we struggle, | 0:37:53 | 0:37:58 | |
we assume the problem is ours. | 0:37:58 | 0:38:00 | |
If we eat something that tastes terrible, | 0:38:00 | 0:38:03 | |
we don't assume the problem's with us, is it? | 0:38:03 | 0:38:06 | |
We assume it's whoever made it. | 0:38:06 | 0:38:08 | |
And it was this wonderful sense that here was an incredibly powerful, | 0:38:08 | 0:38:15 | |
sophisticated tool that I could use, | 0:38:15 | 0:38:18 | |
the problem hadn't been with me. | 0:38:18 | 0:38:20 | |
It made me particularly curious about, well, who made this? | 0:38:20 | 0:38:26 | |
Jonathan Ive joined Apple in 1992 | 0:38:28 | 0:38:32 | |
and is now their chief design officer. | 0:38:32 | 0:38:35 | |
Ive, with his design team, | 0:38:35 | 0:38:37 | |
now has a number of world-class Apple success stories | 0:38:37 | 0:38:41 | |
under his belt, including the iMac, | 0:38:41 | 0:38:43 | |
the iPod, | 0:38:43 | 0:38:46 | |
the iPhone, | 0:38:46 | 0:38:48 | |
and Apple Watches. | 0:38:48 | 0:38:50 | |
When Steve Jobs returned to Apple in 1997, | 0:38:51 | 0:38:55 | |
Apple was facing a billion-dollar black hole. | 0:38:55 | 0:38:58 | |
Were you surprised when Steve Jobs embraced your prototype | 0:38:59 | 0:39:03 | |
and made it part of the relaunch strategy? | 0:39:03 | 0:39:06 | |
Well, it was much more than embracing, | 0:39:07 | 0:39:10 | |
I mean, that was a product we worked on together. | 0:39:10 | 0:39:14 | |
And it was an important product for Apple. | 0:39:14 | 0:39:17 | |
I mean, it marked a radical change in the direction of the company, | 0:39:17 | 0:39:22 | |
and Apple had been really close to bankruptcy | 0:39:22 | 0:39:28 | |
at that point in the '90s. | 0:39:28 | 0:39:30 | |
The sales of the iMac would exceed all expectations | 0:39:34 | 0:39:37 | |
and reverse Apple's decline. | 0:39:37 | 0:39:40 | |
And how much did the iMac encourage consumers | 0:39:42 | 0:39:45 | |
to build almost an emotional bond | 0:39:45 | 0:39:47 | |
with the product and with the design? | 0:39:47 | 0:39:49 | |
Certainly the first half of the '90s, | 0:39:49 | 0:39:52 | |
the buying criteria had been defined by price, | 0:39:52 | 0:39:57 | |
hard drive size, chip speed. | 0:39:57 | 0:40:00 | |
And of course, we make much more important decisions | 0:40:00 | 0:40:05 | |
in our lives based on attributes you can't measure with a number. | 0:40:05 | 0:40:08 | |
This... | 0:40:08 | 0:40:09 | |
-..is iMac. -APPLAUSE AND CHEERING | 0:40:11 | 0:40:14 | |
One of the things the iMac, I think, did mark | 0:40:14 | 0:40:17 | |
was the recognition that design and the object | 0:40:17 | 0:40:21 | |
and how that would fit into your life, that was important. | 0:40:21 | 0:40:24 | |
The choice of colours might be dismissed as superficial, | 0:40:26 | 0:40:29 | |
although there's nothing superficial about using design | 0:40:29 | 0:40:32 | |
to create an emotional bond between users and their computers. | 0:40:32 | 0:40:38 | |
What would you say were the fundamental principles | 0:40:38 | 0:40:40 | |
that guide or motivate your work? | 0:40:40 | 0:40:43 | |
Just caring about every detail, | 0:40:43 | 0:40:45 | |
and whether that is an unseen detail, | 0:40:45 | 0:40:49 | |
or certainly details you don't see with your eyes. | 0:40:49 | 0:40:51 | |
I think we really have come to believe that we sense care. | 0:40:51 | 0:40:57 | |
There has to be a very strong relationship between good design | 0:40:57 | 0:41:04 | |
and something that is well made. | 0:41:04 | 0:41:06 | |
So that means paying attention to using materials | 0:41:06 | 0:41:09 | |
authentically and truthfully. | 0:41:09 | 0:41:11 | |
These products are so extraordinarily complex now. | 0:41:11 | 0:41:15 | |
Extremely complex in how we use them, and it's, I think, | 0:41:15 | 0:41:19 | |
the role of the designer to try and bring some order to the chaos. | 0:41:19 | 0:41:24 | |
Roma Agrawal is a design engineer | 0:41:34 | 0:41:37 | |
who helped build and shape Europe's tallest skyscraper, | 0:41:37 | 0:41:41 | |
the Shard in London. | 0:41:41 | 0:41:43 | |
From the depths of its foundation to securing the glass shards | 0:41:46 | 0:41:50 | |
at its pinnacle, she interprets the vision of the architect. | 0:41:50 | 0:41:54 | |
She works in the medium of steel, with the knowledge of an engineer | 0:41:54 | 0:41:59 | |
and the sensitivity of an artist. | 0:41:59 | 0:42:02 | |
When people walk around a city, | 0:42:02 | 0:42:04 | |
I think we do sometimes take it all for granted. | 0:42:04 | 0:42:09 | |
Everything in our city is actually very well thought through, | 0:42:09 | 0:42:13 | |
and it is quite incredible that all of these different types | 0:42:13 | 0:42:16 | |
of design and different types of designers come together | 0:42:16 | 0:42:18 | |
to create essentially what the soul of a city is. | 0:42:18 | 0:42:21 | |
The kind of design that I do can really vary | 0:42:26 | 0:42:28 | |
from being quite technical to being very, very aesthetic. | 0:42:28 | 0:42:32 | |
There are so many different ways | 0:42:33 | 0:42:34 | |
that you can join two pieces of steel together. | 0:42:34 | 0:42:36 | |
Even foundations are beautiful. | 0:42:38 | 0:42:40 | |
They're doing this incredibly important role. | 0:42:40 | 0:42:43 | |
When you create the wall of a basement, | 0:42:45 | 0:42:48 | |
there is a moment in time where you can go and stand and look at it | 0:42:48 | 0:42:51 | |
and you see this kind of beautiful, undulating, | 0:42:51 | 0:42:54 | |
very textured concrete in front of you. | 0:42:54 | 0:42:56 | |
So while you might not actually | 0:42:56 | 0:42:57 | |
be able to go and see a beautiful foundation, | 0:42:57 | 0:43:01 | |
it's holding back water, it's holding back the ground. | 0:43:01 | 0:43:04 | |
It's just pure desire. | 0:43:06 | 0:43:07 | |
Something I want to look at, one day live in. | 0:43:07 | 0:43:12 | |
I love the simplicity and how complex it is. | 0:43:12 | 0:43:15 | |
I always say that you must enjoy the view, | 0:43:17 | 0:43:20 | |
but you also need to look up. | 0:43:20 | 0:43:22 | |
This is one of my favourite views of the building, | 0:43:22 | 0:43:24 | |
cos you can actually see all these different angles that come together | 0:43:24 | 0:43:28 | |
to create the floors. | 0:43:28 | 0:43:29 | |
And you can see a rhythm of the steel columns here. | 0:43:29 | 0:43:33 | |
That was very much a collaborative design decision | 0:43:33 | 0:43:36 | |
between the design engineers and the architect. | 0:43:36 | 0:43:38 | |
At first when I look at it, every time I saw it... | 0:43:39 | 0:43:43 | |
..I thought, "Is it finished?" | 0:43:44 | 0:43:47 | |
This is a particular favourite of mine, | 0:43:47 | 0:43:49 | |
where you can actually see the top of one of the shards | 0:43:49 | 0:43:51 | |
that make up the building. | 0:43:51 | 0:43:53 | |
And you can see the interaction between the steel and glass | 0:43:53 | 0:43:56 | |
at this point quite clearly, and I really love the slim columns | 0:43:56 | 0:44:01 | |
and the slim beams, which are kind of off-set | 0:44:01 | 0:44:04 | |
back from the face of the columns. | 0:44:04 | 0:44:05 | |
And then I looked at it from a poetic perspective | 0:44:05 | 0:44:11 | |
and the sky finishes it. | 0:44:11 | 0:44:12 | |
I was brought in actually quite early on in the process | 0:44:17 | 0:44:20 | |
to work with the developers and the architect | 0:44:20 | 0:44:23 | |
and all the other designers involved. | 0:44:23 | 0:44:25 | |
The architects had this vision of keeping all the steel | 0:44:25 | 0:44:28 | |
open and exposed, and then we came in and looked at, | 0:44:28 | 0:44:31 | |
well, how do the pieces of structure need to be, | 0:44:31 | 0:44:33 | |
how far apart do they need to be? | 0:44:33 | 0:44:36 | |
When you're putting together these bits of steel, | 0:44:36 | 0:44:38 | |
we had a real impact on what those actual connections look like. | 0:44:38 | 0:44:42 | |
All of that, every single weld and every single bolt | 0:44:44 | 0:44:46 | |
has been thought through to make sure it looks fantastic. | 0:44:46 | 0:44:50 | |
It just reminds me of one time | 0:44:53 | 0:44:55 | |
I had the pleasures of hanging out with Quincy Jones, | 0:44:55 | 0:44:57 | |
and I asked him a question about Billie Jean. | 0:44:57 | 0:45:01 | |
Because when you hear it, you are thinking, "That's really simple". | 0:45:02 | 0:45:06 | |
MIMICS BILLIE JEAN RIFF | 0:45:06 | 0:45:09 | |
It's like, it's so simple, the structure of it all. | 0:45:09 | 0:45:11 | |
Quincy Jones said, from an engineering point of view, | 0:45:11 | 0:45:16 | |
started dialling into the frequency of the kick drum and the bass, | 0:45:16 | 0:45:20 | |
and making sure they didn't interfere with each other. | 0:45:20 | 0:45:24 | |
MIMICS BILLIE JEAN RIFF | 0:45:24 | 0:45:26 | |
So, I'm pretty sure... | 0:45:26 | 0:45:28 | |
I had the pleasure to hang out with Roma. | 0:45:28 | 0:45:32 | |
She took me on a tour to see how the Shard was made. | 0:45:32 | 0:45:37 | |
All the hours thinking about the weight of the steel | 0:45:37 | 0:45:41 | |
and the weight of the bolt and the nut | 0:45:41 | 0:45:43 | |
that all make it come together. | 0:45:43 | 0:45:45 | |
Think about all the sleepless nights she had trying to engineer it | 0:45:45 | 0:45:48 | |
in her mind. | 0:45:48 | 0:45:49 | |
All the simulations she had to go through in this virtual world, | 0:45:49 | 0:45:53 | |
to then go out and find the steel and carve it out, to build it. | 0:45:53 | 0:45:58 | |
I'm pretty sure her explanation would be similar in passion | 0:45:58 | 0:46:04 | |
to Quincy Jones about music. | 0:46:04 | 0:46:06 | |
From an experiential installation at the Victoria and Albert Museum... | 0:46:13 | 0:46:19 | |
to innovative furniture designs, | 0:46:19 | 0:46:22 | |
Edward Barber and Jay Osgerby are comfortable stepping outside | 0:46:22 | 0:46:27 | |
the traditional boundaries of industrial design. | 0:46:27 | 0:46:30 | |
One thing that people have said to us about a number of the projects | 0:46:32 | 0:46:35 | |
we've worked on is it's the best idea that no-one's had. | 0:46:35 | 0:46:40 | |
In recent years, they have won some of the highest profile commissions | 0:46:41 | 0:46:45 | |
in Britain and the world, | 0:46:45 | 0:46:48 | |
including a commemorative £2 coin, | 0:46:48 | 0:46:52 | |
and the commission to design the torch for the London 2012 Olympics. | 0:46:52 | 0:46:58 | |
We wanted to have a torch that would perform | 0:47:03 | 0:47:05 | |
better than any torch previously. | 0:47:05 | 0:47:08 | |
It's just one of those amazing experiences | 0:47:08 | 0:47:12 | |
that you pinch yourself when you get to do it. | 0:47:12 | 0:47:15 | |
I was really lucky - I got to carry the torch in 2012, | 0:47:15 | 0:47:18 | |
and I carried it across the Millennium Bridge. | 0:47:18 | 0:47:20 | |
It's really tactile, you've got all those holes in it | 0:47:20 | 0:47:23 | |
and it's got a prism shape, isn't it? | 0:47:23 | 0:47:25 | |
I liked it. Every now and again I do, I must admit, | 0:47:26 | 0:47:29 | |
I hold it up in the front room and think, "Yeah, I carried that." | 0:47:29 | 0:47:32 | |
When we first started on the design of the torch, | 0:47:34 | 0:47:37 | |
we imagined it purely as a sculptural object. | 0:47:37 | 0:47:40 | |
No-one had ever produced a torch that had never gone out. | 0:47:42 | 0:47:45 | |
There's a lot of running and a lot of wind conditions | 0:47:45 | 0:47:48 | |
that it has to perform in. | 0:47:48 | 0:47:51 | |
Barber and Osgerby wanted to come up with a compelling narrative | 0:47:52 | 0:47:56 | |
to inform the torch design. | 0:47:56 | 0:47:59 | |
Som it was the third Olympic Games in London, and the Olympic motto, | 0:47:59 | 0:48:02 | |
which is "Faster, higher, stronger". | 0:48:02 | 0:48:04 | |
so we took those threes and actually developed the shape of the torch. | 0:48:04 | 0:48:08 | |
If you look down at the top of the torch, | 0:48:08 | 0:48:10 | |
there's actually a triangular form to represent that. | 0:48:10 | 0:48:12 | |
When we came up with a pattern that we really liked, | 0:48:12 | 0:48:15 | |
we realised that there were 7,600-and-something holes. | 0:48:15 | 0:48:20 | |
And at that point, we thought, well, there are 8,000 runners, | 0:48:20 | 0:48:22 | |
why don't we do 8,000 holes? | 0:48:22 | 0:48:25 | |
The prototyping process went from a foam version | 0:48:26 | 0:48:30 | |
to a paper version with the holes drawn in place | 0:48:30 | 0:48:34 | |
to a version made by a 3-D printer. | 0:48:34 | 0:48:38 | |
This was the first thing we looked at and thought | 0:48:38 | 0:48:40 | |
this is very close to what the final torch might be. | 0:48:40 | 0:48:44 | |
Then to a version in metal. | 0:48:44 | 0:48:46 | |
This was the very first prototype made out of sheets of aluminium, | 0:48:46 | 0:48:49 | |
laser-cut, and in this particular case, | 0:48:49 | 0:48:52 | |
you see where we've welded it here, | 0:48:52 | 0:48:54 | |
so you still have the solid metal field. | 0:48:54 | 0:48:57 | |
This version would test how well | 0:48:57 | 0:48:59 | |
various finishes stood up to the heat of a flame. | 0:48:59 | 0:49:03 | |
We quickly decided that the torch should be gold. | 0:49:03 | 0:49:07 | |
In the Olympic Games, your aspiration is to win a gold medal. | 0:49:07 | 0:49:11 | |
We looked back over the history of the torches | 0:49:11 | 0:49:14 | |
and actually, no-one had done a gold torch before, | 0:49:14 | 0:49:16 | |
which we found quite interesting. | 0:49:16 | 0:49:18 | |
We worked out there were 8,000 torches | 0:49:18 | 0:49:21 | |
and each torch had 8,000 holes, | 0:49:21 | 0:49:23 | |
so that was 64 million holes that needed to be cut. | 0:49:23 | 0:49:27 | |
The fastest laser cutting machine in the UK would have taken | 0:49:27 | 0:49:31 | |
six years to make all the torches. | 0:49:31 | 0:49:33 | |
So we had a big problem. We only had 18 months to make them. | 0:49:33 | 0:49:36 | |
In a race against time, the Olympic Committee located | 0:49:36 | 0:49:40 | |
a laser cutting machine that cut holes at record-breaking speed. | 0:49:40 | 0:49:45 | |
The performance requirements expected the torch to function | 0:49:45 | 0:49:49 | |
flawlessly in extreme conditions. | 0:49:49 | 0:49:51 | |
We went to BMW in Munich and used their wind tunnel, | 0:49:53 | 0:49:57 | |
and in a wind tunnel, we blasted it with 75mph winds, | 0:49:57 | 0:50:02 | |
with torrential rain, and actually they lowered the temperature | 0:50:02 | 0:50:04 | |
so there was snow being fired at it. | 0:50:04 | 0:50:07 | |
And it passed all those tests. | 0:50:07 | 0:50:09 | |
Barber and Osgerby would also design the colour of the flame. | 0:50:09 | 0:50:14 | |
We had to work with some engineers | 0:50:15 | 0:50:16 | |
to get the exact right mix of gas, so we had a butane and propane mix, | 0:50:16 | 0:50:22 | |
and what that did was it gave us the perfect colour of flame. | 0:50:22 | 0:50:26 | |
So that the flame could be easily seen on television. | 0:50:26 | 0:50:31 | |
When the Olympic torch arrived, | 0:50:31 | 0:50:34 | |
it was fraught with tension and excitement | 0:50:34 | 0:50:38 | |
and there was the fear that the flame might go out. | 0:50:38 | 0:50:42 | |
All we could stare at was the flame, making sure it was still alight. | 0:50:42 | 0:50:45 | |
Actually I'm not sure we could even really look, | 0:50:45 | 0:50:47 | |
it was so nerve-racking. | 0:50:47 | 0:50:49 | |
There were something like three billion people watching worldwide. | 0:50:50 | 0:50:53 | |
And at the Olympic opening ceremony, | 0:50:54 | 0:50:57 | |
there were no torch flame-outs. | 0:50:57 | 0:50:59 | |
Our final designer is Sir Terence Conran. | 0:51:09 | 0:51:13 | |
He's the designer's designer, | 0:51:13 | 0:51:15 | |
whose work has been at the forefront of British design | 0:51:15 | 0:51:18 | |
for the past six decades. | 0:51:18 | 0:51:21 | |
And he has used his success | 0:51:21 | 0:51:23 | |
to benefit the design industry as a whole. | 0:51:23 | 0:51:27 | |
I've got more work now than I've ever had in my life. | 0:51:29 | 0:51:33 | |
And here I am at the age of 85, | 0:51:33 | 0:51:36 | |
who should be putting down the pencil and saying, | 0:51:36 | 0:51:42 | |
"Come on," to young designers, "you get on with it." | 0:51:42 | 0:51:47 | |
As busy as he is, he occasionally finds the time to relax | 0:51:48 | 0:51:53 | |
in the garden of his estate in Wiltshire. | 0:51:53 | 0:51:56 | |
And he always finds the time to enjoy a Cuban cigar, | 0:51:56 | 0:52:00 | |
preferably Hoyo de Monterrey Epicure No. 2. | 0:52:00 | 0:52:04 | |
Designs by the founder of Habitat have always been in demand. | 0:52:04 | 0:52:09 | |
Even an ashtray he designed for one of his upmarket restaurants | 0:52:09 | 0:52:12 | |
triggered a crime spree. | 0:52:12 | 0:52:15 | |
I heard 10,000 of those ashtrays were stolen from Quaglino's. | 0:52:15 | 0:52:18 | |
-Is that correct? -I think it was more like 100,000. | 0:52:18 | 0:52:21 | |
-Seriously? -A gigantic quantity. | 0:52:21 | 0:52:24 | |
When the first Habitat store opened in Chelsea in 1964, | 0:52:28 | 0:52:33 | |
it was at home in the cultural revolution of the '60s. | 0:52:33 | 0:52:36 | |
Designs for home furnishings acquired an elegance | 0:52:38 | 0:52:41 | |
and affordability it never dared aspire to. | 0:52:41 | 0:52:45 | |
Habitat was really cool when I was young. | 0:52:46 | 0:52:49 | |
What Habitat offered was what seemed to be modern design | 0:52:49 | 0:52:56 | |
that was not like the sort of stuff you had grown up with, | 0:52:56 | 0:52:59 | |
which by and large, before that, furniture was big and it was dark | 0:52:59 | 0:53:04 | |
and it was drab. | 0:53:04 | 0:53:06 | |
Habitat wasn't really selling furniture. | 0:53:07 | 0:53:10 | |
Habitat was selling a modern lifestyle. | 0:53:10 | 0:53:14 | |
If Britain had a ministry of taste, | 0:53:16 | 0:53:18 | |
it would no doubt be headed by Sir Terence Conran. | 0:53:18 | 0:53:22 | |
Do you see yourself as creating British taste | 0:53:26 | 0:53:29 | |
or shifting British taste? | 0:53:29 | 0:53:31 | |
I think gradually moving it. Bringing it gently along. | 0:53:31 | 0:53:37 | |
Terence Conran would build a high-street empire | 0:53:38 | 0:53:41 | |
on the design philosophy of plain, simple and useful. | 0:53:41 | 0:53:46 | |
The intelligence of a designer will go into shaping that product | 0:53:46 | 0:53:50 | |
and making it a product that people, I believe, | 0:53:50 | 0:53:54 | |
will enjoy more than a product | 0:53:54 | 0:53:56 | |
that hasn't had that same consideration given to it. | 0:53:56 | 0:54:00 | |
Flatpack furniture was another stroke of brilliance. | 0:54:00 | 0:54:04 | |
It kept costs down and brought couples closer together | 0:54:04 | 0:54:07 | |
as they fought to assemble their new furniture. | 0:54:07 | 0:54:11 | |
When you were a young person living in a bedsit or flat, | 0:54:11 | 0:54:14 | |
Habitat offered you an opportunity, as it were, | 0:54:14 | 0:54:18 | |
to reinvent yourself as a creature of a new world. | 0:54:18 | 0:54:23 | |
Terence Conran introduced millions to modern design | 0:54:24 | 0:54:28 | |
for their kitchens, living rooms and bedrooms. | 0:54:28 | 0:54:32 | |
Habitat was responsible for introducing Britain to the duvet, | 0:54:32 | 0:54:37 | |
and I understand it may have had an impact on our sex lives. | 0:54:37 | 0:54:41 | |
Would you take some credit for the way our sex lives have changed, | 0:54:41 | 0:54:44 | |
with the introduction of the duvet? | 0:54:44 | 0:54:46 | |
Well, I'm always fascinated by the duvet story, | 0:54:46 | 0:54:49 | |
because...it was such a success. | 0:54:49 | 0:54:56 | |
Irene is here to tell us all about duvets, and there she is in kip, | 0:54:56 | 0:54:59 | |
as lovely and as clean and friendly as Bexhill-on-Sea. | 0:54:59 | 0:55:04 | |
LAUGHTER | 0:55:04 | 0:55:06 | |
Isn't he a cheeky monkey? Well, this is a duvet... | 0:55:06 | 0:55:10 | |
The duvet became a bedroom hit in the new era of sexual liberation. | 0:55:10 | 0:55:16 | |
I had been staying in Austria | 0:55:16 | 0:55:19 | |
and I'd been put to bed with a duvet and thought, | 0:55:19 | 0:55:23 | |
"Oh, this is jolly nice, why don't we have them in England?" | 0:55:23 | 0:55:27 | |
So we brought in the duvet, and in our Habitat catalogues, | 0:55:29 | 0:55:33 | |
we did this extremely good picture | 0:55:33 | 0:55:37 | |
of a man making the bed with a duvet, | 0:55:37 | 0:55:41 | |
while his girlfriend was making herself up | 0:55:41 | 0:55:45 | |
in a mirror on a dressing table. | 0:55:45 | 0:55:47 | |
And we added a little caption, it said, | 0:55:47 | 0:55:50 | |
"20 seconds to make a bed..." | 0:55:50 | 0:55:53 | |
And it just worked. And you know, | 0:55:54 | 0:55:58 | |
every young person at that time wanted a duvet, | 0:55:58 | 0:56:02 | |
and I do think it had perhaps | 0:56:02 | 0:56:04 | |
something to do with their sex life as well. | 0:56:04 | 0:56:07 | |
Because it was relaxed and a bit abandoned. | 0:56:07 | 0:56:12 | |
So you made a lot of us late for work! | 0:56:12 | 0:56:14 | |
It's the latest coup by the millionaire creator of Habitat, | 0:56:16 | 0:56:19 | |
Sir Terence Conran. | 0:56:19 | 0:56:20 | |
His retailing empire is worth more than £650 million. | 0:56:20 | 0:56:24 | |
When Habitat, the company I'd built, | 0:56:26 | 0:56:30 | |
became a public company, I had a lot of money. | 0:56:30 | 0:56:35 | |
Terence Conran has been the godfather | 0:56:35 | 0:56:37 | |
to the new and the original Design Museum, | 0:56:37 | 0:56:41 | |
which was founded in 1989. | 0:56:41 | 0:56:44 | |
I had a sort of patriotic urge... | 0:56:44 | 0:56:46 | |
HE LAUGHS | 0:56:46 | 0:56:48 | |
Conran brought funding and a personal vision | 0:56:48 | 0:56:52 | |
to introduce Britain to an international design perspective. | 0:56:52 | 0:56:57 | |
I felt it was very important that British designers | 0:56:57 | 0:57:02 | |
and British manufacturers should understand the world. | 0:57:02 | 0:57:07 | |
Ten years ago I was hired by Terence and the other trustees | 0:57:07 | 0:57:10 | |
at the museum with a brief to move the museum somewhere bigger, | 0:57:10 | 0:57:14 | |
more accessible, where we could do more things. | 0:57:14 | 0:57:16 | |
And he's been a constant presence behind my shoulder, saying, | 0:57:16 | 0:57:18 | |
"Have you thought about this? Have you thought about that?" | 0:57:18 | 0:57:21 | |
A donation of £17 million by Terence Conran | 0:57:22 | 0:57:26 | |
also helped to make the new Design Museum a reality. | 0:57:26 | 0:57:30 | |
I still get this real excitement | 0:57:30 | 0:57:34 | |
when something that you've worked on | 0:57:34 | 0:57:36 | |
and thought about for many years | 0:57:36 | 0:57:39 | |
actually becomes a reality. | 0:57:39 | 0:57:42 | |
Making things, I think, is very much at the root of design. | 0:57:42 | 0:57:46 | |
That's the most joyful thing for me. | 0:57:49 | 0:57:53 | |
For me, design starts with how things are made. | 0:57:57 | 0:58:00 | |
Whilst I like to think very internationally, | 0:58:00 | 0:58:03 | |
I think that British design is very special, | 0:58:03 | 0:58:05 | |
and it's to be preserved and protected. | 0:58:05 | 0:58:07 | |
The museum will showcase an international mix | 0:58:07 | 0:58:11 | |
of design of the past and design of the future. | 0:58:11 | 0:58:15 | |
Design is important to the economic survival of this country. | 0:58:15 | 0:58:21 | |
Design has changed my life. | 0:58:22 | 0:58:25 | |
The Design Museum will grow to be more and more our spiritual home. | 0:58:25 | 0:58:31 | |
The role of a design museum is inspiration. | 0:58:31 | 0:58:35 | |
I still think that the role of the museum, | 0:58:36 | 0:58:39 | |
I think, arguably, is probably greater now than it's ever been. | 0:58:39 | 0:58:42 | |
Why didn't I go and do something useful with my life, | 0:58:42 | 0:58:44 | |
like producing something? | 0:58:44 | 0:58:46 | |
I've got myself a bookcase that... I've only made one so far, | 0:58:46 | 0:58:52 | |
but I'm hoping that will take off, | 0:58:52 | 0:58:53 | |
because it has a great second purpose. | 0:58:53 | 0:58:56 | |
It's actually a coffin as well. | 0:58:56 | 0:58:58 | |
The idea of taking the books out and getting into the bookcase | 0:58:59 | 0:59:02 | |
seems to me the perfect way to end your days, really. | 0:59:02 | 0:59:06 |