15/09/2014 The One Show

Some brilliant tips in this book. Says here he doesn't like ties.

Brilliant! That's better in more ways than one.

That's enough. Please welcome Sir Richard Branson! Welcome. Come on,

what is it about ties you don't like? I don't know. I just found it

a very strange British invention. Restricted. Very. The reason people

have to wear ties in companies is because their bosses wear ties and

they will make the next generation suffer. It's a little more relaxed

not to. Especially when it's as offensive as Matt's tie. Some people

will have the same tie! We've got three people over there from

different walks of life and they all have questions for you after reading

the book. Entrepreneur had read Patterson is raring to go. He's ten

years old. - Henry. He's written a fabulous book and there's

merchandise to go along with it. What's question? What are your tips

for expanding my business? How many businesses have you got? One, I used

to have two. He is opening a shop next month. What is your current

business? It's called not before tea, it sells children's products

and gifts. Do you promise not to go into the airline business? Yeah! OK.

It sounds like you're doing great. If you come up with an idea where

you're going to benefit other people, and they are going to enjoy

what you've created, then you have a business. If you come up with more

than one idea, do more than one thing. I suspect, get your current

business going well first so you have some income to use to get the

next business going. Good luck. Hats off to you for doing a couple of

businesses already. It's not bad! Maybe a bit later you can swap

books. I would love his autograph! With news this weekend that a

British hostage has been killed by Islamic State militants, it seems

inevitable that before long Britain will join America in military

action. At least 500 British Muslims are said to have joined Islamist

extremists in Iraq and Syria. Maajid Nawaz a Lib Dem parliamentary

candidate, travelled to Whitechapel to talk to Muslims.

I was born and raised here in the UK, but my parents are from

Pakistan. At 16 I joined a global Islamist organisation whose goal it

was to join a so-called Islamic State. At 208I was arrested in Egypt

for being a member of this group and after four years in jail I returned

to Britain as a changed man. Now I work to challenge Islamist extremism

across the UK while remaining a Muslim. What makes some young

Muslims born and raised here leave the country of their birth to fight

for Muslim extremist states abroad? Have you come across anybody that

sympathises with the Islamic State? A few people. They feel something

against them. They want to do something silly or bad to take

revenge or something. This is the kind of feeling they are expressing.

A lot of young people are disenfranchised and a lot of Muslim

youngsters don't feel they've been heard. MPs and politicians are not

asking them what is important to them. If you're not taken serious

and if you're not taken as an important part of society, of course

young people will go over there. At the moment the Muslim community feel

they are being attacked and this is a mechanism they want to go through

to tackle these issues. Do you think it's difficult to speak about these

issues within the Muslim community? Yeah, lots of young people are

talking about them, but what are people doing about it? Some people

get their passports and fly. Right or wrong, it's down to them to

decide. Is it ever justifiable? You say people feel aggrieved and

angry. Two wrongs do not make a right. Older generations stand

accused of failing to do enough to challenge the extremists.

Unfortunately British demands happened to be extremely limited.

They cannot have an approach with a new British generation. It's a

parallel world which won't converge. The majority of those limbs in this

country will probably is what's going on in IS. It makes a lot of

Muslims look bad. Have you ever met anyone who's expressed a sympathetic

view where they where they say they agree with IS? Yes, I've seen people

who say that. I don't support what they are doing. I've seen people who

think that way. Do you think it's our duty to stop them and tell the

authorities? Definitely. I believe we should raise awareness. It's

extremely important. We have to make sure people don't come from these

regions with hatred and vengeance in their mind when they have a chance.

What kind of thing pushes young British Muslims into these groups?

Newspaper articles showing people killing and everything. That's what

makes them angry and they want to turn into... Really is lamb is about

peace. If you study it, even in the Koran, it says nothing about hurting

people. What about the British citizens disillusioned with the

reality of the fighting who say they want to come home? Some say they

shouldn't be allowed back. People who regret what they've done, do

they have a role in encouraging people not to join these movements?

Yeah. They are important because they've seen what this ideal is and

they know it's not to be true. Like yourself, nothing to do with our

religion. They need to come back and that's why the whole thing about not

allowing them to come back is a bad idea. I believe people can change,

they can move towards more positive ways of interacting with society. An

entire generation is at risk of extremism in this country, but it's

not just the glued young Muslims who have a role. - angry young Muslims.

All of us must meet the challenge and turn the tide against extremism.

Sir Richard, you have a new book, essential reading for any

entrepreneur. Full of tips. It's called The Virgin Way. How would you

describe The Virgin Way? Well, I've been doing it since I was 14, so

nearly 50 years of running and building and creating organisations.

They are designed to make a real difference to other people's lives.

The way we've done it is to find wonderful people to run the

companies, wonderful people to work in the companies. We've given a lot

of freedom to make mistakes as well as to make good things. We've found

the kind of people that go out and know how to praise people, never

criticise people, always look for the best in people. We've had a lot

of fun doing it. Fun is not to be underestimated. Never! You only live

once and work is a lot of the time we spend so it should be enjoyable

and fun. It's incredible that you can still have fun even though you

are immersed in very, very stressful situations. On page 29, you write

about a moment in a film. Instead of quoting it, we've got the actual

clip from the film. Let's listen to the words of John Wayne. You're

short on ears and mid-on. Richard, what was it about those words that

made such an impact? - mid-on. A lot of people like to hear themselves

speak and they aren't good listeners. To be a good leader, you

must be good at listening to people. You must have a notebook on you when

they say things, you must take notes. When you talk to your

customers, you must take notes. If you listen, you can create the

absolute best company in the world. If you don't listen and think you

know it all, which a lot of people do, I think you create an average

company. You've had so much success with the airlines, Virgin records,

it goes on, but you're not shy about talking about your failings in the

book. There have been some that have been big scale failings! Yeah. We

once thought we would not Coca-Cola into number two position in the

world and we launched Virgin Cola. I remember that, briefly! We were

outselling them and Pepsi for a year and then they sent massive tanks

over to the UK, tonnes of money, Virgin Cola disappeared from the

shelves and that was one of the ones that got away. It's inspiring to

hear you talk about your failures because that's the thing that makes

you keep going. You have to learn from them. What we learned from

that, if you are going to take on somebody bigger than you, like

British Airways, you have to be better than them. When they tried to

drivers out of business, Virgin Atlantic survived. With the two

brands of Cola, it's difficult to be better. We ran. Talking failings,

that unfortunately brings us to Paul. Paul is a football manager

from Bournemouth who manages Rentech Repairs FC. They've been relegated

three times under his leadership and finished with only one point last

season. Still having fun and smiling! Their worst ever defeat was

17-1. What is your question? We've got used to taking some knocks. When

that's happened to yourself in business, how have you managed to

motivate the team? In gauge them and got them past the heaven beatings?

The way the Romans did it, if the Legion weren't doing very well, they

would line them all up and it's where the word decimated came from,

they would chop the head off one out of every ten people! The trouble is

you then have a smaller team. Maybe it's not such a good idea. The first

thing to do is look at yourself and see if it's down to you. Are you

motivating them well? From meeting you briefly, you sound like somebody

that loves people, would it get out there and try to get them really

well motivated. That's really important. If you jump down their

throats after every defeat, you're just going to get another defeat. If

you can pick out those that are doing well and praise them, I think

you can get the whole team going and behind you. Lots and lots of praise.

Flowers shrivel up if they aren't watered. People even more so. A

lovely ethos, about positivity! Cheers, Paul! The cup will be yours

next season. Richard's book, The Virgin Way, is out now.

All this week Nicky Campbell is travelling across Scotland for The

One Show and BBC Radio five live speaking to voters about which way

they are voting and why. Let's find out where he is. I mean the Isle of

Lewis. - I'm in. Absolutely beautiful. The Gaelic word for

beautiful is also the name of my daughter. It's a wonderful place and

it's been really interesting. Things must be hotting up now. What are the

plans for the next couple of days? Well, we were in Carlisle this

morning and it was really interesting getting the view from

ten miles south of the border. Whatever happens this week, it's

going to be an amazing shake-up of everything for all of us. It's a

fantastically important week for the UK. We went from Carlisle and we've

come up here to the Isle of Lewis, which is as far away from Edinburgh

as the crow flies as Hull is from London. There's the possibility they

feel as remote from Edinburgh as anyone would. There's a terrific

engagement in the political process. That's what's really

exciting. 97% of people have registered to vote, which in modern

times is unprecedented. Huge credit to both sides that there's been this

revitalisation of democracy. It augurs well. If people realise they

can change something not change something, people of all ages become

incredibly engaged and that's a great thing. Talking about people

being engaged, but this referendum has split families the middle.

My mother is 90 years old, she is still going strong with a help from

the red wine! She is a no. My sister is yes, and I am... What is on the

telly! LAUGHTER Your member the first referendum

back in 1979? -- do you remember the first referendum? I remember a

similar level of engagement, I was 18 and at university. I was largely

concerned with other things. This has been so engaging, and the

debate, largely has been so civilised. It is going to be an

amazing week. It is interesting getting different perspectives from

different parts of Scotland. Up here, in the Hebrides, in the

Borders, we are going to Aberdeen, that is a big part of the debate

because of the oil industry. Then in Edinburgh. Glasgow. And of course,

the referendum on Thursday. That is so amazingly important for all of

us. Thank you ever so much. We will be back live from Aberdeen with

Nicky, we can hear more from him on BBC five live breakfast, from 7am,

tomorrow morning. In a moment we will find out just when Richard

thinks it is going to be possible for all of us to go to space on

holiday. Cannot wait for that! But now, Marty finds out about a British

man who played a pivotal role in putting them on the moon but he did

not get much praise for it. 1969, the moon was finally within

reach. One small step for man... One giant leap for mankind. Decades

before, an altogether less well-known pioneer had already

explored the moon surface, without ever going near the spacesuit.

Nothing throws more light on a man than the use he makes of his garden,

few are more interested in moonshine than sunshine, but this doctor is

the exception, the pride of his garden, this 18 inch telescope. A

civil servant from Kent, Percy Wilkins spent 30 years mapping the

moon, aided by his daughter, Eileen. I have brought her back to her old

home, for the first time in 40 years. The telescope would have been

here, in the Observatory. What is it like to be back? Absolutely weird

because he is not here. It brings back lots of memories. My father

would say "I think the weather is going to OK so I am going out

there." I would say that I was going dancing, he would wait for me! I

would spend an hour, Aaron the half out here in the freezing cold!

Inside the house, a surprise waiting for Eileen. -- I would spend one

hour, one and a half hours... The family said that they have found

something in the attic... A surprise for you... It has got the initials

of your father's... My God! Gosh! That is me! The biggest treasures,

are these original fragments of drawing. 1949, April seven. Would

you have been sat next to him? I could easily have been. Sorry, this

has got to me. Thank you! It is amazing. Although an amateur, he

became a star. In 1954, Wilkins was brought down to earth with a bump,

we have come to the Royal Observatory in Greenwich, to meet

with a doctor who has the story. It was going so well, what happened? An

American astronomer reported what he said was a huge bridge, a natural

arch of rock on the moon. Wilkins was very interested and wanted to

check it out. He thought that he could see something that looked like

an archway, this is what he saw, as the sun sets, you can see this patch

of light... This arched shadow, it does look like the sun is shining

through a hole in the rock. He reported this and said that this was

a possible interpretation of what he could see. What was it? It was an

optical illusion, unfortunately. Before that could be confirmed, the

media had hold of this amazing story about a bridge on the moon. They ran

wild with it, that damaged his reputation. How did your father take

this? He was extremely upset. He had never been accused of anything

before. He felt that it was a slight on him as a man. The controversy

cast doubt on the accuracy of Wilkins's maps. There is no denying

his remarkable achievements. This is great! This is a reproduction of the

300 inch map of the moon, both NASA and the Russian space agency used

this as part of their space programmes. Your father's home-made

map helped us with the greatest act of exploration mankind has ever

done! Well, I think if you are going into space, you need to know where

you are going! Sadly, your father never got to experience people

landing on the moon. How do you think he would have felt when they

did? He would have been absolutely... Over the moon! He

spent his life on this map. Therefore, his dream would have been

complete. Percy Wilkins died in 1960. Just one year before man made

it into space. If you do look at a map of the moon, you will find a

crater proudly named Wilkins. What a man who loved the moon, there is no

better epitaph than that. -- for a man who loved the moon.

What a lovely surprise for the daughter, to have seen that. In her

words, if you are going to go into space, you need to know where you

are going! Very important up there! LAUGHTER

Is the date getting closer to this becoming a reality, have you set a

date for space tourism to launch? It is... It has taken longer than we

had thought, if you years longer. It is rocket science, it is difficult.

We have nearly 250 wonderful engineers beavering away. They are

in the Mojave Desert. They finally managed to make the rocket, they

feel very comfortable about us starting the programme. Over the

next two or three months, we will be doing a lot of test flights in the

air, and I hope that by Christmas, we will have done... We will have

taken this new spacecraft into space. We will move the entire

operation into New Mexico. We have a spaceport waiting for us. The early

spring of next year, hopefully my son and myself will be the first

people to go up. It is just around the corner. It is just around the

corner. Your mother is going to press the button. She has always

wanted to get rid of me! LAUGHTER She will be definitely coming up on

the mothership and pressing the button which drops the spaceship

away. And then we fire the rocket, we go from zero up to 3000 miles an

hour, in eight seconds! Quite a rush! -- 3500 mph. We start floating

around and looking back at the Earth. We unbuckled and we begin

floating around. I am excited. A lot of children watching this programme,

they will one day be able to become astronauts. The challenge for

Virgin, is to get the price down in the next couple of decades. A lot of

kids who watch this programme will become astronauts one day, it is

something they could never have dreamt of in the past. If you want

to take a camera crew up with us... She is coming. LAUGHTER

Well! We have been to Northern Ireland on the search of an elusive

scavenger, dining out on our diet of rubbish.

Waste attracts a wide variety of animals scavenging for food, from

seagulls on landfills to foxes in rubbish bins. Here, in Northern

Ireland, they have their own rubbish raiders. The identity of these

bandits has proven quite a surprise. Austin Lunny lives in this village,

and he had noticed something getting into his dustbin. Something has been

desperately try to get into your rubbish bin... I can see all of

this... Clawing, biting, scratching... I heard a rummaging, I

had seen these marks on the top... Opened the bin and outjumped a pine

Martin! Part of the weasel family, they are opportunist hunters, they

will eat almost anything! That is a pine Martin, caught red-handed.

Enjoying rich pickings in your bin. Throughout Ireland, during the 19th

century, numbers fell dramatically due to both persecution and habitat

loss. Now they are making a comeback thanks to the expansion of forest

cover and legal protection. On this estate in Crom, sightings have been

increasing year on year. Malachy Martin is a warden here. I associate

them with Scotland but, Northern Ireland, they seem to be doing OK.

Historically you would see them in the West of Northern Ireland. By the

early 1980s, the workers on the estates will have seen occasional

sightings and now they are all over the place. He estimates there is a

dozen individuals across the estate. He has been spotting a similar

pattern. But on a grander scale. You think... You would think these are

animal proof! These are pretty good, but the older ones, the rubber,

plastic ones, they get cracked at the edges. They are able to get in

but not always able to get out! Sometimes we have got to make sure

there is no point Martins in there. You could get a pine Martin jumping

out! Perhaps potentially much larger as well, much fatter! Is opportunist

have found other easy pickings. While studying the population of

squirrels by putting up feeders, Dr David Tosh, Queens University

Belfast, was astonished to discover something had been photo bombing his

camera pods! We were looking for red and grey squirrels, to try to work

out where they are in the county. We got a few more unexpected visitors!

Point Martins! -- point Martins. We got lots and lots of them! He was

further surprise to find that in 60 of the woodland he had surveyed,

about one third contained pine Martins. It could also be benefiting

red squirrels, the rise in numbers. Early results seem to suggest that

where these numbers are going up, red squirrel numbers are going up

and grey scroll numbers are declining. Whether that is because

of predation, just because of the presence of the pine Martin, we do

not know, so we are looking to see if they are the cause. It gives us

hope for red scroll conservation. It is estimated the population in

Ireland could be over 3000. I could not leave the county without trying

to see my first Irish pine Martin. We had a tip-off that one being is

raided almost daily, and as they are mainly nocturnal, we have set up

some infrared lights, so we can take video tape of them if they break

into the night. -- if they break in tonight. Dusk has fallen, this is

where he could make an appearance... This is a wheelie bin stakeout! This

is one of Ireland's rarest native mammals, although I watched and

waited... There was no sign... But, not to be defeated, we left a camera

running, and if you days later... One did appear! -- and a few days

later. They usually hunt alone, but sightings are increasing all the

time. Although I did not see one. That is great news for a species

which just one generation ago had all but disappeared from this part

of the UK. Extraordinary footage! They are

gorgeous! What do you have on the island? 350 flamingos, we have got

lemurs. We have giant tortoises. We have the Scarlet by this. Lots and

lots of wildlife. A little bit of paradise. -- ibis. When you going

back there? Thursday! Thank you for your company. Richard's book, Fish

and Shellfish, is out tomorrow. Piers Morgan will be with us soon.

-- Richard's