28/08/2014 The One Show

And a man who thinks he's got us all worked out.

It's Through The Keyhole's Keith Lemon!

to The One Show. We have got an owl that can do Morse code. And, Michael

Ball promoting his next project. Now you are here, do you think you

have got what it takes to present the show? No, it is live, I always

get told off. They had me against the wall with a contract, if you say

these words, you will never work in television again. I have this

compulsion to say... It is pretty hard for me now, I am sweating... !

I was an agony uncle, Philip looked at me like this... Google talk to

the viewers for a second. The show Keith does present,

very successfully, is an old favourite, once fronted by Sir David

Frost, no less, and we'll be hearing We hear about a brand of soft drink

turning a child Orange. I am very exotic! People think it is

fake! You have got make-up on. We are going to give you the chance to

spray tan Alex today. To match your beautiful complexion. Before that,

would you catch a cold in return for Threes Grand?

That's the offer being taken up by volunteers at Flu Camp,

a company searching for better drugs to treat colds and flu.

There's been a big rise in people taking part

in clinical trials, so is being a human guinea pig worth the money?

It is 8pm on Daisy Road, this is challenged day, the day we were

given the virus. I felt like somebody was kicking my head. My

nose was running. I am starting to miss the outside world. Most people

hate catching a cold, but these guys are going out of their way to get

the sniffles, in the name of science. According to new figures,

more than half a million people took part in a cynical trial last year,

travelling in the last five years, and 9000 healthy people have opted

for Private trials, like the one run by this company. This is an

organisation that researches the effects of viruses on the human

body, so we look at influenza, RSV, and the common cold. It is the

common cold virus that these trials have tested on people with asthma.

Phil from Liverpool has signed up. I'd use to have severe asthma when I

was young. If somebody could be helped by research, I would help

them out, because I would not have survived. Mark is also on the trial.

If it is helping people, why not? It is only a cold. Ollie took time off

work to take part. It is going to be interesting. Whether I get given the

cold or a placebo, you get a cold every year, so you might as well get

paid. Kirsty was diagnosed with asthma four years ago. If I have

kids and they have asthma, me doing this may help them, and there is the

financial aspect as well, you get well paid, and I am saving for a

house, so that is a strong motivation. They are paid just over

?3000, but for that, they will have to stay in quarantine and not leave

their dreams for ten days. To reduce infection, they will have no contact

with anybody else, apart from masked medical staff. Talk to people on the

phone, or do my talking to the camera. It is going to be a long

week. It is the day of the inoculations, some will be given the

cold, others, potentially, a placebo. Half an hour left before we

get given the cold. Quite exciting, really. It is a bit like a military

operation, the safety of the patient is paramount. All of the patients

are prepared, they are put onto their bed, and their heads stuck out

through the door. Their heads are tilted upwards. Sniffing the morning

air. The drops are inserted into each nostril. I felt like I was on

an alien planet, a specimen being examined. Over the course of the

next few days, some participants should start to feel the effects of

having a cold. They three, difficulty at night. Since dinner, I

have started feeling quite unwell. We see if they develop cold

symptoms, and then we discharge them. Today has not been the best of

days, it has been my worst day since being here. A bit of a cold, just a

little cough, a little sneeze. Headache, sore throat, nose

running, blocked nose. I have felt rubbish all day. I have the symptoms

of a stuffy nose, a runny nose, headache,

vaccines. Looking forward to getting home, having a beverage. Going to

get a cup of tea. It is nice to smell stuff! See you later.

I thought he was coming here to tell me words not to say! He is here!

Joe, people can make a lot of money doing this, but how risky is it?

These trials are carefully governed to make sure they have the best

practice, but even so, in the worst case, people remember 2006, six men

were taking part in a trial for a drug, it was billed as a potential

wonder cure for MS, arthritis, leukaemia, but they suffered organ

failure, their heads swelled, they were in intensive care. They were

paid ?2000 each. That is pretty rare. Extremely rare. If I wanted to

catch an illness now, what is available? There are quite a few!

Work is going well for you, Keith, but if you were looking to test and

MS drug, ?4500. This might not suit you, investigating brain receptors

in a normal brain. A normal brain? I have only got one! ?200 over four

weeks if they thought you had a normal brain. If they thought I do

not have a normal brain, do I not get paid? They would not take you on

the trial. Have you seen The Fly? That did not work out for him. A fly

got in and turned him into a part fly, part man. Horrible. You can get

that documentary, have a look at it! You will learn loads!

Now, Keith, when you meet fans, do you get fed up with people

Musicians and actors are saying they're

getting fed up with audiences spending more time recording

performances on their phones than watching them with their own eyes.

Kate Bush has pleaded with fans to put their phones away

during her comeback shows, but will anyone listen?

When something amusing, entertaining or fun happens, many of us cannot

resist the urge to grab our smartphones and film it. By viewing

amazing moments through your phone, are you missing out by not living in

the present? This is a tribute act to Kate Bush, where the real Kate

Bush will be appearing on stage for these fans later. She has been

singing for ten minutes, already all of the camera phones are out. Why

were you filming? I film stuff that I want to remember. It is an

experience, having that thing to look back on. Why could you not

resist? Where are you going to put the footage? Facebook, my friends,

they can see it. I share it with my friends that are not here. She is

great, I might share this. This film-maker felt so strongly about

the phenomenon, he posted an online politics rant against it. Community,

companionship, a sense of inclusion, but when you step away from this

device of pollution... People film everything they do, to make their

lives seem the way they want them to seem, they want people to know they

have had a great time, but people are showing they are having a great

time than being in the moment. Despite the request by Kate Bush not

to film, one fan could not help themselves, and within hours of the

performance, this footage was online. But the pictures are

rubbish, the sound is not great, wide? Do you think it changes the

atmosphere? It's ridiculous, yes. I would not dream of doing that.

Should people enjoy being in the moment? Absolutely, there is no

point otherwise. It is quite distracting. It is disappointing,

because you think, I am here now, watch me perform. It is much better

to experience something in the moment, and better for me, because

you might want to purchase the DVD at a later date, and if you film the

show, you will not do that! Is it a good thing, we are so connected all

the time? I do not know where we would be. We tend to film almost

everything we do, we miss what we are doing. I have a daughter, I was

aware of that at the last school production that she performed them,

it is a shame the mothers are looking through their screens. Look

up from your phone, shut down the display, stop watching this video,

live life the railway. -- the real way.

Do not turn the TV off! Can you not record anything off the telly? Can

you only watch live telly? I am recording this now, and I will watch

it when I get home. You can do that. It is not like watching it live, is

it wrong? I do not know what to do! So, Through The Keyhole

is back this weekend. In the original, it was Sir David

Frost in studio and Loyd Grossman Yes, the first thing I did with my

video camera as a kid was to spoof Loyd. My approach is more whimsical,

lighter, and hopefully, funnier, though the producer said, you worry

will not be funny? I do not care, as long as long as they can guess whose

house it is. I am quite irreverent. That is one word! It is good! I

might just say Sunday that makes no sense, like underpants clouds. Not

as good as irreverent. Here is a celebrity home you are visiting on

Saturday. This is one of my favourite houses I have ever been

in. If I was taking this woman out for a drink I would be punching

above my weight. What can I say about this room? There is nothing

distinctive about it. I jest. I am surrounded by a beautifully

hand-painted scenic view of Milton Keynes.

It wasn't Milton Keynes, that is why I was irreverent! They painted that

themselves, the person who owned that house. Who was at? I can't

say. Why would anybody say yes to let you into their home? I think

they get their council tax paid. And I think they get free bread. I lend

them my Nando's card for a week. Do you audition the houses in secret by

yourself? Yes, we do a recce of the house.

What? ! What? ! This person has either not moved in or is not very

house proud. They are obviously on the BBC. They must be very forgetful

cos there are lots of notes. It looks like Jed Wood lives there. It

looks like Jedward's bedroom and they dress up in their mother's

clothes. When I go into these houses I always take a little souvenir and

I took this. Who lives in a house like this? I cannot believe it! If

you have not guessed, it is Alex. Is it true that you have got house

guests at the moment? Yes. And is it Nick and Annabel, over there? Yes.

Quiz them, Keith! There are my boyfriend's parents. This is very

weird. He is there as well. That is Welsh for Hogg. -- hug. I could have

got paid for that! Through the Keyhole starts this Saturday at

9:25pm on ITV. You are more Welsh on TV. She was like this... I said, I

think so. When you are on telly you speak less Welsh. Had I hoovered

when you got there? No, it was stinking!

In a moment, Keith will show us his spray tan skills on Alex. First, The

Apprentice's Nick Hewer has the story of a drink that turned its

against man a strange colour. -- its biggest fan.

In April 1988 a new drink appeared, Sunny Delight. It was made by

Procter and Gamble and the promotional campaign featured sports

playing kids choosing this new drink over pure juice and carbonated

drinks from the fridge. Sunny Delight entered the market just as

the government was beginning to advise the public on the benefits of

eating fruit and vegetables. This was a drink with added vitamins and

it was not fizzy. Sunny Delight got the timing spot on. By 1999, Sunny

Delight had become the third biggest selling soft rank in the UK behind

Coca-Cola and Pepsi. With annual sales of over 200 million it was

named the Gross Relaunch Of The Decade by Marketing Magazine. You

said, we will market it, and it worked. We never marketed directly

to kids. We were marketing to their parents. It was their needs that the

brand was resolving. It was their desire to have something that kids

could want, which was not doing them as much harm as the drinks, and was

giving them some goodness. Sunny Delight's goodness was under

question and storm clouds started to gather. BBC's Watchdog were the

first to raise concerns. From half a litre most children would get more

than the recommended amount of sugar for the whole day. But sugar was not

the only concern. They were also critical of Sunny Delight's minimal

5% fruit juice content. Professor Tom Sanders also had doubts about

its nutritional value. It has some vitamins C, but not much. A lot of

squash had vitamins C. That was not new. It had a claim for a vitamin a,

but that was beta-carotene, which is something we do not need in this

country. It had thiamine and vitamin B6, something people do not go short

of. In all honesty, there is an element of it pretending to be

something it is not. Were we trying to say it had elements which would

be good for you? Of course we were. Were we trying to say it was juice,

no, we weren't. The problem was, Sunny Delight was found in the

chiller cabinet alongside pure fruit juices. If it was not in the chiller

cabinet the vitamin C content would have degraded and it would not have

had the same level of vitamin CRs claimed on the packaging. You do not

need to keep vitamin sea containing drinks in chiller cabinets, that is

bunk. It was mainly their to give up collar. It was this colouring that

turned the Sunny Delight saga into a PR disaster, when reports emerged of

a four-year-old girl from Wales whose skin was tinged yellow after

drinking too much Sunny Delight. Procter and Gamble issued a

statement in which they are mated that Sunny delight -- in which they

admitted that Sunny Delight could change skin colour in excessive

quantities. This might have worked if it had not been the unfortunate

timing of their new Christmas advertisement in which Sunny Delight

drinking snowmen turned orange. This concentrated negative press took its

toll and by 2001, sales of Sunny Delight had almost halved. The

golden days of Sunny Delight seemed to be over. Do you think the public

suddenly thought they had been duped? I think some of them did feel

duped, for sure, but that was not our intent. What became of Sunny

Delight? Well, Procter Gamble sold the brand in 2004 and it is now made

to a new recipe I the Sunny Delight Beverage Company as Sunny D. Its

disastrous fall shows that you cannot hide relative. When the truth

came out, no amount of PR could convince the public to take delight

in the brand again. What a shame for that little girl

going orange. What a shame for the drink not to be around any more.

That is the most serious thing you have said since you have been on. I

will talk series about politics afterwards. You have written

extensively about the subject of tanning, bronze. You are a beautiful

colour. Thanks. It is real, by the way. They just put make-up on new.

Back in the day, we didn't have a make-up artist on my show. When we

got one I took advantage. I said, make me look like Jodie Marsh times

ten. You are delaying the moment when you get to apply fake tan to

Alex. Are you ready? Alex, if you have taken your clothes off, please

come out! Is he lovely? Such a tease! I got you would have paper

underpants. Never. Never. Showcase how it is done, even though Alex is

quite tan. Hsieh you just drink four bottles of Sunny Delight. Will you

come over here, Keith. Stand over me. You are going to hold this.

Yeah. The best advice is to do straight lines. You want to be a

little bit closer. Let's just turn it on. Go, Keith!

Keep going, Keith. We will see how the finished job looks after the

next film. Keith is better known for his work

on the telly but he was a pop star wants.

Carrie Grant has been to meet another musical legend who holds the

title of Grandmaster Flash are a good reason.

Today I am getting a real treat - a masterclass from a musical pioneer.

Joe Sadler was one of the first DJs to transform the record turntable

into a true instrument. You may know him better as Grandmaster Flash.

In 1981, this ground-breaking record was released. The adventures of

Grandmaster Flash on the wheels of steel. It recorded his incredible

turntable skills and featured an eclectic mix of tracks across a

variety of musical genres, including samples from hits by Blondie, Chic

and Queen. I hated that it was in categories. For me, every great song

has a great part. For me, I like the part where most of the instruments

stop playing, the vocalists such top and the drummer has as least a

compliment as possible. The young Joseph Sadler grew up in the Bronx

in New York, picking up the love of music from his father. He was a avid

-- and avid collector. He would go into his closet and get these black

discs with little tunnels on them. I thought, what is he going to do? He

would put them in this wooden box at the other end of the living room

called the stereo and play his jazz. As a teenager, influenced by the

block parties in his neighbourhood where whole communities would come

to gather to play music and dance, he worked hard at becoming a DJ. He

built his own sound systems from recycled junk and practised at home

for years. While this record is playing and everybody is jamming, I

am steering with this one and shifting right here. Then I am

changing hands. Now, this one is the one everyone is dancing to and I am

taking this one and shifting it. In his quest to seriously jawing his

River Parrett of each records, his technique was taboo. I would

search, search, search... I would take a crayon and draw on the

record. Then I would put a second mark here. This tells me that

"good" is right there. Using this technique to current

debates, Flash had absolute control over the records and queued them in

and out with precision. Grandmaster Flash and his contemporaries were

the pioneers of hip-hop music, inspiring generations ever since.

Many of them are represented on, flash's new collection of hip-hop

greats. With Flash injecting coolness into any track he plays, I

set a new challenge. Can you do something with the one show theme

tune? Here goes. MUSIC.

That sounds kind of cool now that I have heard it a few times.

What do you think of that? That was amazing. I started rapping.

Let's see the job Keith did on Alex. Alex, turnaround. There we go!

Thank you so much, Keith. It has been amazing. Through the Keyhole

starts this Saturday at 9:25pm on ITV. Tomorrow, Chris and Gabby Logan

will be Taken with Liam Neeson and we will reveal the final three

contestants on this year's Strictly Come Dancing, CEO at seven. Goodbye.

MUSIC: "It Don't Mean A Thing" by Duke Ellington

celebrating the music of Count Basie and Duke Ellington.