28/08/2014 The One Show


28/08/2014

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And a man who thinks he's got us all worked out.

:00:14.:00:42.

It's Through The Keyhole's Keith Lemon!

:00:43.:00:45.

to The One Show. We have got an owl that can do Morse code. And, Michael

:00:46.:00:56.

Ball promoting his next project. Now you are here, do you think you

:00:57.:01:09.

have got what it takes to present the show? No, it is live, I always

:01:10.:01:16.

get told off. They had me against the wall with a contract, if you say

:01:17.:01:21.

these words, you will never work in television again. I have this

:01:22.:01:27.

compulsion to say... It is pretty hard for me now, I am sweating... !

:01:28.:01:39.

I was an agony uncle, Philip looked at me like this... Google talk to

:01:40.:01:45.

the viewers for a second. The show Keith does present,

:01:46.:01:56.

very successfully, is an old favourite, once fronted by Sir David

:01:57.:01:58.

Frost, no less, and we'll be hearing We hear about a brand of soft drink

:01:59.:02:01.

turning a child Orange. I am very exotic! People think it is

:02:02.:02:29.

fake! You have got make-up on. We are going to give you the chance to

:02:30.:02:35.

spray tan Alex today. To match your beautiful complexion. Before that,

:02:36.:02:43.

would you catch a cold in return for Threes Grand?

:02:44.:02:47.

That's the offer being taken up by volunteers at Flu Camp,

:02:48.:02:49.

a company searching for better drugs to treat colds and flu.

:02:50.:02:52.

There's been a big rise in people taking part

:02:53.:02:54.

in clinical trials, so is being a human guinea pig worth the money?

:02:55.:02:57.

It is 8pm on Daisy Road, this is challenged day, the day we were

:02:58.:03:13.

given the virus. I felt like somebody was kicking my head. My

:03:14.:03:19.

nose was running. I am starting to miss the outside world. Most people

:03:20.:03:29.

hate catching a cold, but these guys are going out of their way to get

:03:30.:03:33.

the sniffles, in the name of science. According to new figures,

:03:34.:03:36.

more than half a million people took part in a cynical trial last year,

:03:37.:03:42.

travelling in the last five years, and 9000 healthy people have opted

:03:43.:03:45.

for Private trials, like the one run by this company. This is an

:03:46.:03:52.

organisation that researches the effects of viruses on the human

:03:53.:03:59.

body, so we look at influenza, RSV, and the common cold. It is the

:04:00.:04:06.

common cold virus that these trials have tested on people with asthma.

:04:07.:04:12.

Phil from Liverpool has signed up. I'd use to have severe asthma when I

:04:13.:04:19.

was young. If somebody could be helped by research, I would help

:04:20.:04:22.

them out, because I would not have survived. Mark is also on the trial.

:04:23.:04:28.

If it is helping people, why not? It is only a cold. Ollie took time off

:04:29.:04:37.

work to take part. It is going to be interesting. Whether I get given the

:04:38.:04:44.

cold or a placebo, you get a cold every year, so you might as well get

:04:45.:04:49.

paid. Kirsty was diagnosed with asthma four years ago. If I have

:04:50.:04:55.

kids and they have asthma, me doing this may help them, and there is the

:04:56.:05:00.

financial aspect as well, you get well paid, and I am saving for a

:05:01.:05:03.

house, so that is a strong motivation. They are paid just over

:05:04.:05:10.

?3000, but for that, they will have to stay in quarantine and not leave

:05:11.:05:13.

their dreams for ten days. To reduce infection, they will have no contact

:05:14.:05:19.

with anybody else, apart from masked medical staff. Talk to people on the

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phone, or do my talking to the camera. It is going to be a long

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week. It is the day of the inoculations, some will be given the

:05:34.:05:35.

cold, others, potentially, a placebo. Half an hour left before we

:05:36.:05:43.

get given the cold. Quite exciting, really. It is a bit like a military

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operation, the safety of the patient is paramount. All of the patients

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are prepared, they are put onto their bed, and their heads stuck out

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through the door. Their heads are tilted upwards. Sniffing the morning

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air. The drops are inserted into each nostril. I felt like I was on

:06:06.:06:15.

an alien planet, a specimen being examined. Over the course of the

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next few days, some participants should start to feel the effects of

:06:21.:06:26.

having a cold. They three, difficulty at night. Since dinner, I

:06:27.:06:36.

have started feeling quite unwell. We see if they develop cold

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symptoms, and then we discharge them. Today has not been the best of

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days, it has been my worst day since being here. A bit of a cold, just a

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little cough, a little sneeze. Headache, sore throat, nose

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running, blocked nose. I have felt rubbish all day. I have the symptoms

:06:59.:07:07.

of a stuffy nose, a runny nose, headache,

:07:08.:07:46.

vaccines. Looking forward to getting home, having a beverage. Going to

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get a cup of tea. It is nice to smell stuff! See you later.

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I thought he was coming here to tell me words not to say! He is here!

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Joe, people can make a lot of money doing this, but how risky is it?

:08:07.:08:11.

These trials are carefully governed to make sure they have the best

:08:12.:08:16.

practice, but even so, in the worst case, people remember 2006, six men

:08:17.:08:22.

were taking part in a trial for a drug, it was billed as a potential

:08:23.:08:28.

wonder cure for MS, arthritis, leukaemia, but they suffered organ

:08:29.:08:33.

failure, their heads swelled, they were in intensive care. They were

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paid ?2000 each. That is pretty rare. Extremely rare. If I wanted to

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catch an illness now, what is available? There are quite a few!

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Work is going well for you, Keith, but if you were looking to test and

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MS drug, ?4500. This might not suit you, investigating brain receptors

:09:02.:09:06.

in a normal brain. A normal brain? I have only got one! ?200 over four

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weeks if they thought you had a normal brain. If they thought I do

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not have a normal brain, do I not get paid? They would not take you on

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the trial. Have you seen The Fly? That did not work out for him. A fly

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got in and turned him into a part fly, part man. Horrible. You can get

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that documentary, have a look at it! You will learn loads!

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Now, Keith, when you meet fans, do you get fed up with people

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Musicians and actors are saying they're

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getting fed up with audiences spending more time recording

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performances on their phones than watching them with their own eyes.

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Kate Bush has pleaded with fans to put their phones away

:09:57.:09:59.

during her comeback shows, but will anyone listen?

:10:00.:10:08.

When something amusing, entertaining or fun happens, many of us cannot

:10:09.:10:14.

resist the urge to grab our smartphones and film it. By viewing

:10:15.:10:19.

amazing moments through your phone, are you missing out by not living in

:10:20.:10:30.

the present? This is a tribute act to Kate Bush, where the real Kate

:10:31.:10:33.

Bush will be appearing on stage for these fans later. She has been

:10:34.:10:38.

singing for ten minutes, already all of the camera phones are out. Why

:10:39.:10:43.

were you filming? I film stuff that I want to remember. It is an

:10:44.:10:48.

experience, having that thing to look back on. Why could you not

:10:49.:10:55.

resist? Where are you going to put the footage? Facebook, my friends,

:10:56.:11:02.

they can see it. I share it with my friends that are not here. She is

:11:03.:11:08.

great, I might share this. This film-maker felt so strongly about

:11:09.:11:12.

the phenomenon, he posted an online politics rant against it. Community,

:11:13.:11:18.

companionship, a sense of inclusion, but when you step away from this

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device of pollution... People film everything they do, to make their

:11:24.:11:27.

lives seem the way they want them to seem, they want people to know they

:11:28.:11:31.

have had a great time, but people are showing they are having a great

:11:32.:11:37.

time than being in the moment. Despite the request by Kate Bush not

:11:38.:11:42.

to film, one fan could not help themselves, and within hours of the

:11:43.:11:45.

performance, this footage was online. But the pictures are

:11:46.:11:50.

rubbish, the sound is not great, wide? Do you think it changes the

:11:51.:11:58.

atmosphere? It's ridiculous, yes. I would not dream of doing that.

:11:59.:12:02.

Should people enjoy being in the moment? Absolutely, there is no

:12:03.:12:07.

point otherwise. It is quite distracting. It is disappointing,

:12:08.:12:12.

because you think, I am here now, watch me perform. It is much better

:12:13.:12:17.

to experience something in the moment, and better for me, because

:12:18.:12:22.

you might want to purchase the DVD at a later date, and if you film the

:12:23.:12:27.

show, you will not do that! Is it a good thing, we are so connected all

:12:28.:12:33.

the time? I do not know where we would be. We tend to film almost

:12:34.:12:38.

everything we do, we miss what we are doing. I have a daughter, I was

:12:39.:12:44.

aware of that at the last school production that she performed them,

:12:45.:12:48.

it is a shame the mothers are looking through their screens. Look

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up from your phone, shut down the display, stop watching this video,

:12:55.:12:59.

live life the railway. -- the real way.

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Do not turn the TV off! Can you not record anything off the telly? Can

:13:08.:13:11.

you only watch live telly? I am recording this now, and I will watch

:13:12.:13:18.

it when I get home. You can do that. It is not like watching it live, is

:13:19.:13:20.

it wrong? I do not know what to do! So, Through The Keyhole

:13:21.:13:25.

is back this weekend. In the original, it was Sir David

:13:26.:13:27.

Frost in studio and Loyd Grossman Yes, the first thing I did with my

:13:28.:13:52.

video camera as a kid was to spoof Loyd. My approach is more whimsical,

:13:53.:13:57.

lighter, and hopefully, funnier, though the producer said, you worry

:13:58.:14:02.

will not be funny? I do not care, as long as long as they can guess whose

:14:03.:14:08.

house it is. I am quite irreverent. That is one word! It is good! I

:14:09.:14:15.

might just say Sunday that makes no sense, like underpants clouds. Not

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as good as irreverent. Here is a celebrity home you are visiting on

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Saturday. This is one of my favourite houses I have ever been

:14:32.:14:35.

in. If I was taking this woman out for a drink I would be punching

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above my weight. What can I say about this room? There is nothing

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distinctive about it. I jest. I am surrounded by a beautifully

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hand-painted scenic view of Milton Keynes.

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It wasn't Milton Keynes, that is why I was irreverent! They painted that

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themselves, the person who owned that house. Who was at? I can't

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say. Why would anybody say yes to let you into their home? I think

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they get their council tax paid. And I think they get free bread. I lend

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them my Nando's card for a week. Do you audition the houses in secret by

:15:28.:15:31.

yourself? Yes, we do a recce of the house.

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What? ! What? ! This person has either not moved in or is not very

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house proud. They are obviously on the BBC. They must be very forgetful

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cos there are lots of notes. It looks like Jed Wood lives there. It

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looks like Jedward's bedroom and they dress up in their mother's

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clothes. When I go into these houses I always take a little souvenir and

:16:18.:16:24.

I took this. Who lives in a house like this? I cannot believe it! If

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you have not guessed, it is Alex. Is it true that you have got house

:16:37.:16:44.

guests at the moment? Yes. And is it Nick and Annabel, over there? Yes.

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Quiz them, Keith! There are my boyfriend's parents. This is very

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weird. He is there as well. That is Welsh for Hogg. -- hug. I could have

:16:57.:17:09.

got paid for that! Through the Keyhole starts this Saturday at

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9:25pm on ITV. You are more Welsh on TV. She was like this... I said, I

:17:17.:17:29.

think so. When you are on telly you speak less Welsh. Had I hoovered

:17:30.:17:35.

when you got there? No, it was stinking!

:17:36.:17:41.

In a moment, Keith will show us his spray tan skills on Alex. First, The

:17:42.:17:47.

Apprentice's Nick Hewer has the story of a drink that turned its

:17:48.:17:53.

against man a strange colour. -- its biggest fan.

:17:54.:18:02.

In April 1988 a new drink appeared, Sunny Delight. It was made by

:18:03.:18:10.

Procter and Gamble and the promotional campaign featured sports

:18:11.:18:15.

playing kids choosing this new drink over pure juice and carbonated

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drinks from the fridge. Sunny Delight entered the market just as

:18:20.:18:22.

the government was beginning to advise the public on the benefits of

:18:23.:18:27.

eating fruit and vegetables. This was a drink with added vitamins and

:18:28.:18:32.

it was not fizzy. Sunny Delight got the timing spot on. By 1999, Sunny

:18:33.:18:39.

Delight had become the third biggest selling soft rank in the UK behind

:18:40.:18:46.

Coca-Cola and Pepsi. With annual sales of over 200 million it was

:18:47.:18:52.

named the Gross Relaunch Of The Decade by Marketing Magazine. You

:18:53.:19:01.

said, we will market it, and it worked. We never marketed directly

:19:02.:19:05.

to kids. We were marketing to their parents. It was their needs that the

:19:06.:19:10.

brand was resolving. It was their desire to have something that kids

:19:11.:19:15.

could want, which was not doing them as much harm as the drinks, and was

:19:16.:19:21.

giving them some goodness. Sunny Delight's goodness was under

:19:22.:19:23.

question and storm clouds started to gather. BBC's Watchdog were the

:19:24.:19:33.

first to raise concerns. From half a litre most children would get more

:19:34.:19:36.

than the recommended amount of sugar for the whole day. But sugar was not

:19:37.:19:43.

the only concern. They were also critical of Sunny Delight's minimal

:19:44.:19:49.

5% fruit juice content. Professor Tom Sanders also had doubts about

:19:50.:19:54.

its nutritional value. It has some vitamins C, but not much. A lot of

:19:55.:20:00.

squash had vitamins C. That was not new. It had a claim for a vitamin a,

:20:01.:20:08.

but that was beta-carotene, which is something we do not need in this

:20:09.:20:12.

country. It had thiamine and vitamin B6, something people do not go short

:20:13.:20:20.

of. In all honesty, there is an element of it pretending to be

:20:21.:20:25.

something it is not. Were we trying to say it had elements which would

:20:26.:20:29.

be good for you? Of course we were. Were we trying to say it was juice,

:20:30.:20:36.

no, we weren't. The problem was, Sunny Delight was found in the

:20:37.:20:40.

chiller cabinet alongside pure fruit juices. If it was not in the chiller

:20:41.:20:45.

cabinet the vitamin C content would have degraded and it would not have

:20:46.:20:50.

had the same level of vitamin CRs claimed on the packaging. You do not

:20:51.:20:55.

need to keep vitamin sea containing drinks in chiller cabinets, that is

:20:56.:20:59.

bunk. It was mainly their to give up collar. It was this colouring that

:21:00.:21:06.

turned the Sunny Delight saga into a PR disaster, when reports emerged of

:21:07.:21:10.

a four-year-old girl from Wales whose skin was tinged yellow after

:21:11.:21:16.

drinking too much Sunny Delight. Procter and Gamble issued a

:21:17.:21:19.

statement in which they are mated that Sunny delight -- in which they

:21:20.:21:26.

admitted that Sunny Delight could change skin colour in excessive

:21:27.:21:31.

quantities. This might have worked if it had not been the unfortunate

:21:32.:21:35.

timing of their new Christmas advertisement in which Sunny Delight

:21:36.:21:41.

drinking snowmen turned orange. This concentrated negative press took its

:21:42.:21:46.

toll and by 2001, sales of Sunny Delight had almost halved. The

:21:47.:21:49.

golden days of Sunny Delight seemed to be over. Do you think the public

:21:50.:21:57.

suddenly thought they had been duped? I think some of them did feel

:21:58.:22:03.

duped, for sure, but that was not our intent. What became of Sunny

:22:04.:22:07.

Delight? Well, Procter Gamble sold the brand in 2004 and it is now made

:22:08.:22:16.

to a new recipe I the Sunny Delight Beverage Company as Sunny D. Its

:22:17.:22:30.

disastrous fall shows that you cannot hide relative. When the truth

:22:31.:22:34.

came out, no amount of PR could convince the public to take delight

:22:35.:22:41.

in the brand again. What a shame for that little girl

:22:42.:22:46.

going orange. What a shame for the drink not to be around any more.

:22:47.:22:51.

That is the most serious thing you have said since you have been on. I

:22:52.:22:55.

will talk series about politics afterwards. You have written

:22:56.:23:01.

extensively about the subject of tanning, bronze. You are a beautiful

:23:02.:23:05.

colour. Thanks. It is real, by the way. They just put make-up on new.

:23:06.:23:10.

Back in the day, we didn't have a make-up artist on my show. When we

:23:11.:23:15.

got one I took advantage. I said, make me look like Jodie Marsh times

:23:16.:23:21.

ten. You are delaying the moment when you get to apply fake tan to

:23:22.:23:25.

Alex. Are you ready? Alex, if you have taken your clothes off, please

:23:26.:23:40.

come out! Is he lovely? Such a tease! I got you would have paper

:23:41.:23:48.

underpants. Never. Never. Showcase how it is done, even though Alex is

:23:49.:23:52.

quite tan. Hsieh you just drink four bottles of Sunny Delight. Will you

:23:53.:23:59.

come over here, Keith. Stand over me. You are going to hold this.

:24:00.:24:08.

Yeah. The best advice is to do straight lines. You want to be a

:24:09.:24:15.

little bit closer. Let's just turn it on. Go, Keith!

:24:16.:24:28.

Keep going, Keith. We will see how the finished job looks after the

:24:29.:24:35.

next film. Keith is better known for his work

:24:36.:24:39.

on the telly but he was a pop star wants.

:24:40.:24:41.

Carrie Grant has been to meet another musical legend who holds the

:24:42.:24:47.

title of Grandmaster Flash are a good reason.

:24:48.:24:53.

Today I am getting a real treat - a masterclass from a musical pioneer.

:24:54.:24:57.

Joe Sadler was one of the first DJs to transform the record turntable

:24:58.:25:02.

into a true instrument. You may know him better as Grandmaster Flash.

:25:03.:25:12.

In 1981, this ground-breaking record was released. The adventures of

:25:13.:25:19.

Grandmaster Flash on the wheels of steel. It recorded his incredible

:25:20.:25:23.

turntable skills and featured an eclectic mix of tracks across a

:25:24.:25:27.

variety of musical genres, including samples from hits by Blondie, Chic

:25:28.:25:39.

and Queen. I hated that it was in categories. For me, every great song

:25:40.:25:46.

has a great part. For me, I like the part where most of the instruments

:25:47.:25:49.

stop playing, the vocalists such top and the drummer has as least a

:25:50.:25:59.

compliment as possible. The young Joseph Sadler grew up in the Bronx

:26:00.:26:03.

in New York, picking up the love of music from his father. He was a avid

:26:04.:26:09.

-- and avid collector. He would go into his closet and get these black

:26:10.:26:16.

discs with little tunnels on them. I thought, what is he going to do? He

:26:17.:26:21.

would put them in this wooden box at the other end of the living room

:26:22.:26:27.

called the stereo and play his jazz. As a teenager, influenced by the

:26:28.:26:30.

block parties in his neighbourhood where whole communities would come

:26:31.:26:34.

to gather to play music and dance, he worked hard at becoming a DJ. He

:26:35.:26:39.

built his own sound systems from recycled junk and practised at home

:26:40.:26:45.

for years. While this record is playing and everybody is jamming, I

:26:46.:26:49.

am steering with this one and shifting right here. Then I am

:26:50.:26:55.

changing hands. Now, this one is the one everyone is dancing to and I am

:26:56.:26:59.

taking this one and shifting it. In his quest to seriously jawing his

:27:00.:27:08.

River Parrett of each records, his technique was taboo. I would

:27:09.:27:17.

search, search, search... I would take a crayon and draw on the

:27:18.:27:22.

record. Then I would put a second mark here. This tells me that

:27:23.:27:35.

"good" is right there. Using this technique to current

:27:36.:27:39.

debates, Flash had absolute control over the records and queued them in

:27:40.:27:43.

and out with precision. Grandmaster Flash and his contemporaries were

:27:44.:27:47.

the pioneers of hip-hop music, inspiring generations ever since.

:27:48.:27:55.

Many of them are represented on, flash's new collection of hip-hop

:27:56.:27:59.

greats. With Flash injecting coolness into any track he plays, I

:28:00.:28:04.

set a new challenge. Can you do something with the one show theme

:28:05.:28:17.

tune? Here goes. MUSIC.

:28:18.:28:27.

That sounds kind of cool now that I have heard it a few times.

:28:28.:28:34.

What do you think of that? That was amazing. I started rapping.

:28:35.:28:43.

Let's see the job Keith did on Alex. Alex, turnaround. There we go!

:28:44.:28:55.

Thank you so much, Keith. It has been amazing. Through the Keyhole

:28:56.:29:00.

starts this Saturday at 9:25pm on ITV. Tomorrow, Chris and Gabby Logan

:29:01.:29:04.

will be Taken with Liam Neeson and we will reveal the final three

:29:05.:29:08.

contestants on this year's Strictly Come Dancing, CEO at seven. Goodbye.

:29:09.:29:17.

MUSIC: "It Don't Mean A Thing" by Duke Ellington

:29:18.:29:26.

celebrating the music of Count Basie and Duke Ellington.

:29:27.:29:31.

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