Brain Freeze Arthur

# Every day when you're walkin' down the street

# Everybody that you meet

# Has an original point of view

-# And I say, hey!

-Hey!

# What a wonderful kind of day If we can learn to work and play

# And get along with each other

# You gotta listen to your heart Listen to the beat

# Listen to the rhythm The rhythm of the street

# Open up your eyes! Open up your ears!

# Get together and make things better by working together

# It's a simple message And it comes from the heart

# Oh, believe in yourself For that's the place to start

-# And I say, hey!

-Hey!

-What a wonderful kind of day

# If we can learn to work and play And get along with each other

# What a wonderful kind of day, hey! What a wonderful kind of day, HEY! #

Hey, DW!

-Hey!

-Whoa!

CRASH!

Hey, check it out - another ice cream shop opened up down the block.

"Yumbobo, the new way to say delicious."

-What language is that?

-No language that I know of.

It's probably just a made up word to catch your attention.

Ooh, they have something called a gelatinator.

"Our patented ice cream dispenser

"guarantees that every scoop is super cold."

All ice cream is cold - that's why it's called ice cream.

Oh, they have edible waffle holders!

That sounds delicious!

It is. But here, we call it a cone.

Guys, I can't believe you're falling for

all these cheap marketing gimmicks.

We're not falling for anything -

it's just nice to see some creative advertising.

-Yeah, give us some credit, Brain.

-We're your most loyal customers.

Hey, there's a giant blue penguin outside Yumbobo

giving away free samples.

-No way!

-What?

-I've got to see this!

I give away free samples all the time!

PENGUIN GIGGLES

A tail? Not only are you blue, you're also anatomically incorrect.

PENGUIN GIGGLES

BELL RINGS

Welcome, 62nd customer. Yay!

I'm Mustardseed, your Yumbobo guide.

Are you familiar with our ordering process?

No, this is my first time.

Yay!

Could I have a scoop of vanilla and...

Oh, sorry, we don't have vanilla but we do have Tahitian Trance.

OK, I'll take one of those.

One Tahitian Trance, Mr Elderberry.

MACHINE WHIRS AND BEEPS

This IS vanilla.

Um, no. It's Tahitian Trance. See? It says so right here.

You can call it whatever you like, it's still vanilla.

Puk-puk?

Can you give our 62nd customer his Yumbobo Club card

and escort him to the register?

PENGUIN GIGGLES

It's vanilla! I can prove it!

Another satisfied customer, yay!

Aha! I knew it!

Ergo, there's virtually no difference

between their Tahitian Trance and my vanilla ice cream,

except the former costs 15% more.

I also took samples of other flavours.

Exocolato Intrigue - chocolate.

-Wimbledon Wonder...

-Strawberry?

-Exactly.

Yumbobo isn't a new word for "delicious" -

it's a new word for "rip-off".

Those mountebanks are hoodwinking us with flim-flammery!

Still, you've got to love that Puk-puk.

Did you see his itty-bitty tail?

Buster, this is serious.

If our shop doesn't get more customers

we could go out of business.

Hmm...

-I've got it.

-Yes?

Why don't you make a machine that keeps your ice cream super-cold

and dress up in a penguin suit?

Never. I'm not going to stoop to their silly gimmicks.

But I guess I could add in a few incentives.

Like a free sundae for your last remaining customer?

No, something much, much better.

Hey, interested in the special offer? Come on in.

Then, with the aid of locust bean gum,

the milk fats combine with the glucose solids

and that, in short, is why our ice cream is so delicious.

I think it tasted better when I didn't know so much about it.

Brain, you've got it all wrong. You're not selling ice cream.

I'm not?

No, you're selling an experience.

You've got to tell people a story with your product.

We bought ingredients, we made ice cream, now we're selling it.

It's not that exciting.

That's where we can help. It's my new ad company.

Stop by our offices tomorrow

and we'll walk you through campaign ideas.

The year is 1905.

Every morning, Great Grandaddy Brain

drives the milk wagon to the ice cream shop.

Then, Grandmammy Brain adds her secret spices to the ice cream.

And finally, sweet Billy-Joe Brain, your grandfather,

tastes the ice cream.

If it's not perfect they will start all over again.

But this time, it IS perfect.

This time, it tastes like home.

Stop! I've heard enough!

We've only had the ice cream shop for four years

and my grandfather's name was Alan.

But the name Alan didn't test well.

I don't care. I'm not going to lie about my family's history.

You haven't even seen our theme park idea yet.

PENGUIN GIGGLES

-What are we going to do now?

-Don't worry, Alan, we'll get by.

I was offered a new job today.

Doing what?

I'd rather not talk about it.

BELL RINGS

Welcome, 898th customer. Yay!

Yay!

I only heard two exclamation points after that "yay".

Next time, I'd better hear at least four

or you'll be cleaning Puk-puk's cage.

PENGUIN GIGGLES

Are we clear, Buttercup?

HE SIGHS

Get your samples here! Try out our all-natural home-made ice cream.

What's with the get-up?

I'm trying to attract some new customers.

The only thing you're going to attract are flies -

you smell like a wet dog.

Thanks. Want a free sample?

I call it Plantain Passion.

Mm! I call it banana. Not bad, though. Thanks.

Hey, one per customer!

Oh, hi.

I'm Ursus Maritimus, your friendly neighbourhood polar bear.

Yuk yuk yuk yuk!

I'm all out of free samples, but if you want to come inside...

WASP BUZZES

Argh! Get out of there! Argh!

Mommy, Mommy, it's a crazy talking polar bear!

SHE CRIES

Help! It's in my foot! Argh!

WASP BUZZES

Hey. Great polar bear suit.

But you shouldn't lie on the sidewalk in it -

they cost a fortune to clean.

I hope I can get a refund. I spent my entire allowance on this costume.

I thought you said you'd never stoop to Yumbobo's silly gimmicks.

I know, but I had to try something.

My mom says competition is good,

but I don't think she knows what we're up against.

-Well, you still have this customer.

-Thanks, Buster.

And your customer would like some ice cream.

Oh, just help yourself.

-Hey, have you tried juggling your ice cream?

-No!

That'd be entertaining.

Or not.

Don't worry, I'm still covered by the five-second rule.

Mmm.

-That's the best thing I've ever tasted!

-Really?

What flavours did you mix?

I think it was pistachio and coffee.

I've just created Coffachio!

Nutty, mellow, but with a sardonic kick. It IS good.

Buster, you've just given me a great idea.

I know, let's start juggling.

No, no, we don't need to juggle. In fact, we don't need to do anything.

Once you've paid for your cup,

you can mix any ice cream you want and create your own flavour.

Write down what you put in, give it a name,

and we'll put it up here so other kids can try too.

I highly recommend the Coffachio.

Hi, welcome to our ice cream shop.

Want to make your own flavour with our new blending lab?

-IN FAKE VOICE:

-Yes, two, please.

SHE GASPS

I knew you'd be here sooner or later. Yay!

Subtitles by Red Bee Media Ltd