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Pocket Money Pitch set you a challenge.
We are Mia and Sophie.
-My name is Ben.
-And I'm Keris.
Could you come up with a winning business pitch?
I'm here to represent my business, which is called Earth2Ceric.
Ithio is the future.
54 fantastic ideas came into the vault.
They're all so good!
Nine impressed our world-class gurus.
That I'm choosing...
Winning a once-in-a-lifetime opportunity...
..to turn their business dreams into a reality.
Now we find out what our future Bransons,
Zuckerbergs or Sugars learned from the gurus
-and how they invested their cash.
-Come on, guys.
-Wow, look at that.
This is Pocket Money Pitch: What Happened Next.
It's not easy to be successful in any business,
and if you want to make it big
in this fast-moving world,
you've got to have a unique idea and bags of passion,
and that's exactly what Joe and Phoebe had
when they went into the vault to pitch Kiductions.com.
They needed to convince media mogul Jamal
that their website for young film-makers
would be a box office smash.
Jamal is a social media superstar.
With his own music channel, he's worth millions.
Hello. My name is Jamal Edwards.
The pitch to Jamal was nerve-racking.
We walked through the vault,
and he was just sitting there in front of us.
And he had a straight face and we were just like...
"This is it, if we want to win, we have to do this."
Facing the guru and the cameras, would they hold their nerve?
-Hi, I'm Phoebe.
-And I'm Joe.
Our business is called Kiductions.com.
The website reaches out to children between the ages of eight and 16
to create, share and enjoy.
This is our motto.
It was really hard not to press the Pause My Pitch button.
It was right in front of us and I was like, I really want to press it.
-Thank you for pitching. It was a great pitch. Thank you.
With a year's worth of pocket money at stake, it was decision time.
Had they done enough?
The pitch that I've chosen is...
My heart was just pounding so fast.
We were just like, "Oh, no, please choose us, please choose us."
What impressed me about Kiductions is that platform,
it's something that needs to be done and I really liked the idea.
I just couldn't believe it.
-It didn't feel real.
-It was really good.
It definitely was real,
and Kiductions can now get their business off the ground.
They've started by spending some of their pocket money
buying the website name, and they've got big plans.
I'm in the middle of trying to get things ready for the website.
On this website, kids can publish videos on our four main...
Steady! Their guru knows a thing or two
about a successful online launch.
Time to meet him for some top tips.
Jamal's films have had over 330 million views
and today, as part of their prize,
Phoebe and Joe get the opportunity to see how he does it.
We're going to do a shoot with Bee,
so you'll be shadowing me on today's shoot,
-so if you have any questions for me, make sure you ask me.
What I'm hoping for them to learn is to be inspired by the shoot but also
learn about the technical aspects of the sound and filming,
and why we go forward and back and slow and fast,
and adding that sort of effect to the video.
# You are my kryptonite... #
-We've never filmed music videos before.
So it's going to be interesting to learn.
It's really different to how I thought.
They record the sound differently.
And they were showing us how you can mix it
to make the guitar higher than the singer.
More bass, more kick on the drums.
It's so interesting and fun.
The main, key thing, I think, is just getting involved.
And understanding how this actual area of business works.
With the final take done, that's a wrap.
But how have our young film-makers found it?
It was really fun being backstage at an actual music video shoot.
It was really... Yeah, I think we've learned a lot.
How far the business can go is really up to them
and how far they want to take it.
The possibilities are endless.
See you later. Nice one. Thanks for coming to my shoot.
-Hopefully you enjoyed it.
When it came to original ideas, you didn't disappoint.
From having your Sunday lunch on a pizza...
-Real Meal pizzas are the real deal.
..to a biting biscuit tin.
-Expect the unexpected.
All were hoping to get their hands on that valuable pot of cash.
Join us on a journey to build an awesome den.
We aim to bring youth and fashion to the jewellery market.
But which pocket money pitcher would come up with an idea
to impress inventor extraordinaire Rob?
I'm going to make safety cool in a really simple way.
Amelia thought her idea to help people find their seatbelt at night
could be a winner.
I was staring up at my bedroom ceiling
and saw the luminous stars shining back at me.
Then it came to me.
C-Klik is a glow-in-the-dark, neon-coloured sticker.
Rob loved her simple solution to an everyday problem.
He invented Trunki and the product made him a millionaire.
Amelia has come to work with him to drive forward her idea.
I'd like to show Amelia our product development process
and then talk to her about her C-Klik,
and then hopefully mock up her product.
What would you like to do with my designers team today?
Get the C-Klik onto the sticker.
It will be great if Amelia comes away from today
seeing how much work goes into developing an idea.
It's actually quite easy to have the idea,
it's then taking that idea to market
that takes a lot of time and perseverance.
Amelia is working with Sarah,
one of Rob's top designers, to make a prototype.
Sarah showed me some different variations on how C-Klik
can look as a sticker,
and then we decided on one that shows more of the dayglow
than the actual logo.
While Sarah cracks on making it,
Amelia enjoys all the perks of being the boss.
What a great office!
-Oh, wow, look at that.
-Now there's only one thing left to do.
Shall we go and try it?
-I love the way the logo stands out in the dark.
-Yeah, that's good.
I think that's a great bit of branding.
-You happy with that?
-Yeah, definitely. It's really good.
I think my business has really moved on.
I'm really grateful to Rob.
I really learned a lot today.
Amelia's idea was inspired by
looking at the stars on her bedroom ceiling.
And for our next pocket money pitchers, Paris and Havana,
inspiration came from their own names.
Our business idea is a scented candle brand
which incorporates distinctive scents
from different locations around the world.
They won over Hussein, who turned his 99p stores into £55 million.
Now that's the real deal.
Havana and Paris.
-Oh, my gosh!
What really impressed me about Gorgeous On Earth
was that they were great salespeople,
and I was very much convinced by their sales pitch on the day.
Paris and Havana now get the chance to find out how they could go about
building a business empire, just like Hussein did.
Welcome to the biggest toy warehouse in England.
Unless they actually learn about how a business operates,
they can't create a successful business.
-Hi, Nicky, how's it going?
-Nice to meet you.
Nicky and his team make toys for retailers like Hussein,
so for the girls to become a success,
they'll need to learn how to wow shop owners to buy their products.
What's working well with all the Star Wars?
All of it, to be honest with you.
Retailers want anything to do with big movies.
We found out how to present it, to make it look the best it can,
how people are going to want to buy it.
So have you found that a showroom has been a good idea
to present your ideas? Would it be good for our business?
Once you start developing your range,
it's definitely worthwhile having an area
where you can display that range.
We've learned about, like, the relationship that companies have.
Where you have the different labels on it, like Disney,
is it like you've been given permission to use that name?
Yes. The brand owners give it to people like Nicky because they know
Nicky has the power of distribution.
Distribution is all about getting your products to the customers,
and that's what happens here.
Have you ever been in a warehouse before?
-No, you've never seen a warehouse like this?
It's, like, massive!
This is how we pick the orders.
You see the guy at the top there, he's picking some orders.
How many toys do you actually have?
Do you know, there's millions in here?
All these things here means it's an order packed up,
and they'll go out to the retailers and then they'll be in the stores.
You wouldn't have thought that a toy would have gone through
all of these stages before it actually ended up in the shops.
Toy heaven, but has today's tour been more than fun and games?
Today has been amazing. We've learned so much.
It's been such a good experience, coming here,
and it gives us an idea of, like, how we could run things one day.
Brothers Thomas and Harry pitched a new product
that was inspired by their love of playing outdoors.
Today, we would like to tell you
about our idea for a den-building kit,
to encourage children to play outdoors.
They impressed one of the most creative brains
in the games industry, Michael Acton Smith.
He launched an online game played by millions.
Thomas and Harry had the drive and determination.
Our main competitors sell poles that you can throw sheets over.
-That's not good enough.
-And they have a brilliant idea.
So after being picked by Michael...
..they get to spend a priceless day...
-Grab a seat.
-..in his den.
I really hope that Thomas and Harry get a lot of inspiration
out of today, to maybe learn a little bit
about what it takes to build a company.
Today, I thought it would be really good to explore,
maybe, creating a logo.
Michael founded a website where you can play with online monsters
and his designer Neil knows how to catch people's attention.
A logo is kind of like a badge for Denventures,
so it's important that you tell me
exactly how you might want it to look.
It was really great to meet Thomas and Harry.
Are there any colours you think are really important?
-We want to make it very colourful, like our prototype.
What they've created is just fantastic
so it makes my job a lot easier.
While Neil was hard at work on their logo,
Michael takes the boys on an exclusive tour.
This here is the first-ever sketch I did of a Moshi Monster.
What a treat! In this industry,
work hard, play hard is an important rule.
Take a good run up and then off you go.
Stand back, my turn!
-Thomas, Harry, hi.
-How are you going?
Now the brothers catch up with Neil
to see their brand-new logo for the first time.
-I hope you like it.
-Wow. It's amazing.
-I like the colours.
Awesome. So am I hired?
It's been a great experience.
I really want to work here.
Any favourite moments?
I really like the logo, it's amazing.
It's been really great and I'd like to say thank you to Michael.
For every pound your family spends,
about 10p of it goes on food and drink,
and our pocket money pitchers have come up with some great ideas
to crack this super huge market.
And it was eight-year-old twins from Manchester, Tom and Zoe,
who found their way to celebrity chef Levi's heart.
Busy people could buy Cool Cookies from the supermarket
and pop them in the oven.
Eight minutes later, they will have a yummy snack.
Levi is a tough cookie to impress.
He's built a multi-million pound food business.
But Tom and Zoe didn't crumble under questioning.
Is the recipe protected?
We did see someone about protecting our logo,
but not our recipe.
We are still working on the recipe.
I think the most impressive thing about Tom and Zoe
is that I saw that hard work ethic
and that belief that they really want to do this.
The pitcher I have chosen is...
Cool Cookies, Tom and Zoe.
You've got to be passionate and really love what you're doing.
When I see these two guys,
I can see that there is a bit of Levi Roots
somewhere along the line there.
Tom and Zoe wanted to spend some of their year's worth of pocket money
on perfecting their recipe
and today, Levi is going to help them.
Today is a chance for me to meet Tom and Zoe again
and to help them in their sort of development of the cookie.
-But before they get to work...
-I want a big bit.
..Levi has the chance to try their product.
Oh, yeah, oh, yeah!
Crunchy... But we could do better.
As he's from the Caribbean,
he could introduce us to some different flavours.
Did we wash our hands before?
-Come on, guys! Yeah!
The most important part of any sort of making of a recipe
is that development part of it.
-A big dollop?
-Yeah, big dollop!
It's the part that you experiment with different flavours and stuff.
What do you put in next?
That's brilliant. Not too sweet, now!
They've talked to me about changing the recipe little bit,
maybe adding a little bit more zing to it.
Levi's got a suggestion that could give the twist
the twins are looking for.
Hmm, think Tom needs a bit more convincing!
Can we have some of this, please?
-I've never heard of chilli cookies.
-You've never... That's good!
The ingredients has absolutely got to be spot-on,
and really it's important to get that right,
because you'll only have one chance at it.
We added chilli, ginger, allspice.
You might want to stand back!
I'm not sure Levi should be left in charge of the mixer!
With the ingredients mixed together,
the team shape their new zingy dough ready for the oven.
I'm very keen to see what they taste like.
I'm hoping, sort of, a bit sweet and spicy.
Hopefully it'll just taste really good.
So will Tom and Zoe's hard work with Levi pay off?
-I think we've achieved our target.
We've achieved it? I think they are fabulicious.
What are they?
Still to come, our winners experience the ups...
You're going to be the one-stop shop for people that want to upcycle.
..and downs of business.
And get to be the boss.
Is this the kind of thing that you had in mind?
Yeah, it's brilliant.
But first, Mia and Lydia
who pitched an idea to revolutionise the humble welly boot.
As you can see from our design,
we have metal studs located on the bottom of the boot.
Guru John turned his love of sports
into one of the UK's most successful outdoor retail chains.
Our research showed there are currently no products like ours
on the market so we feel it would fill a gap.
The whole thing was very well thought through.
I mean, they were so focused.
-Mia and Lydia invested their pocket money prize creating
working prototypes of their wellies
and today is their chance to show them off.
So, Lydia, tell me about the design of this particular one.
This one's the plain one.
So it's simple, strong, clean.
And, Mia, this one?
These are the star wellies and they have a star-shaped stud.
And these are for the festival people cos they're more fun.
Oh, great. Let's go and do it!
If you're going to develop a product, you've got to test it.
A wet woodland, leafy, muddy...
I mean, this is where wellies get used.
Let's go across the river.
John wants to really put the wellies' grip to the test.
It was a little bit unstable because of the rocks
but apart from that, they were quite stable.
The star ones, studs, they're too far forward.
He's shown us how we could improve them to make them more stable.
If you just move them back about a centimetre,
they'd be more comfortable.
If you're developing a product for the outdoors,
you have to test the product to destruction in the outdoors.
But how will John's regular boots compare to the girls' gripped ones?
Oh! Easy there, John!
I'm not sure I'm going to get up this very easily.
I wish I had some studied wellies on!
You see? No problem.
When a product works well, you can just wear it and forget about it.
Absolutely no problem.
John has definitely showed us that wellies are definitely slippy
-when they don't have studs on them.
-That was scary!
Definitely proved that our product works.
After a successful day,
Mia and Lydia want to take the opportunity
to ask John a cheeky question.
We would like to know if you would consider investing in our business?
Immediately, yes. I think it's a great product.
Great idea, dead simple.
You're welcome. Pleasure!
What a result.
John has agreed to work on Mia and Lydia's business in the future.
I'm delighted they did ask me. I think it's a great product.
These girls are made of the right stuff.
If you look for people to work with, you look for these kind of people.
These are young entrepreneurs in the making.
Being your own boss can be a good thing
because you get to decide how you want to do things.
And if you make a success of it, well,
you could make loads of money, which sounds great, doesn't it?
Daniel thought so when he pitched his idea
that turned his hobby into a business.
I'm Daniel and this is Codey and we're on a mission,
a mission to teach every child in the UK to code.
Sarah Jane is an internet business legend
and she's worth around £50 million.
So Daniel's pitch was fantastic.
It was delivered with so much passion and enthusiasm.
He really understood his market
and he made me excited about what it was that he had to offer.
Sarah Jane saw that Daniel was a real bright spark.
And now he's in London,
hoping to get his business off to a flying start.
Daniel, welcome to First News, the hub of where everything happens.
It's brilliant to bring him here today.
He can talk to all the professionals at the team
who can help him push his business forward.
With Sarah Jane's team to help,
Daniel wants to know how to get his customers as excited as he is.
I just want to know how to get coding kits into schools
and how to encourage them to get involved with that.
Maybe certainly starting with your school,
but maybe a few other schools,
you could talk to them and see whether you pitched it right
in comparison to competitors.
I was telling them about my product
and they would give me ideas on how to get it into schools.
I'm going to sit him down with the designers
who can help him with his logo and the look and feel of his website.
This is your logo, is it?
-That's quite cool.
And this is Codey, is it?
Like any businessman, Daniel knows exactly what he wants.
So maybe put, like, Codey on the side of the logo.
Sarah introduced me to Courtney and he's the logo designer here.
-Is this what you had in mind?
-Yeah, it's brilliant.
Happy with the colours and everything?
I like the way the wings blend into the top part of the logo.
Yeah, I think it looks good.
The day with Sarah and her team has been brilliant.
I've learned so much and it has really developed my business loads.
Like Daniel, young entrepreneur Nicola had a talent
she thought could help her start a brilliant business.
My business plan is to sell items that I have upcycled
in shops, fairs and on the internet.
Myleene has made millions in the fashion world
through her clothing ranges
and she absolutely loved Nicola's idea.
The key to business is making sure that
you are the one person that is irreplaceable.
She makes the product.
She's integral to the business and how it works.
Today, Nicola gets exclusive access to Myleene's team
working on her latest collection.
What I'm going to try and do today
is open Nicola's eyes to all the things that she has to consider
when she's working in the world of fashion and in design.
And Nicola looks right at home working with this top creative team.
What pointers, girls, do you think we can give to Nicola?
Because I've got one idea already.
I think you should have your own look of bear,
so I think you need to find a uniqueness
that people go, "That's a Sewing Cycle bear."
I learned loads of great tips from people who know what they're doing
and I learned a lot about marketing my business.
That will actually then filter into your social media,
because you can get amazing marketing through your social media.
That's what people buy into, they buy into a brand
and they buy into you.
Myleene and her team talked about how I could expand my business.
You could do photo frames,
you could cover photo frames, that would be amazing.
The tips for making it in the business world.
You're going to be a one-stop shop
for people that want to upcycle beloved items.
All those things need to be really clear on your marketing.
It was amazing being around people who are in the fashion industry.
I'm really, really excited about doing my business now,
cos I've got so many tips now that I can't wait to go for it.
Nearly half of families in the UK have a pet
and we spend about £6 billion on them every year.
It's certainly a good business opportunity.
What do you think, Brian?
Guru Claire is head of innovation
for the country's biggest pet retailer,
so she knows what's hot and what's not in the pet world.
Ten-year-old Laura hoped she was onto a money-spinner
with her idea for pick and mix treats.
Laura's Pet Pressies is a fun idea of selling gifts for cats and dogs
such as treats, toys, including Christmas stockings.
My pitch to the guru went quite well,
but when I messed it up, I thought it was just the end.
Erm, so,. yeah, so, it would be really nice and...
Erm... Nice... Erm...
I forgot my lines and I didn't really know what to say.
The pitcher that I have chosen is...
When she called my name out, I was really surprised and really shocked.
-I didn't think I'd be chosen in a million years.
I was so impressed with Laura's ability to understand her numbers,
how to buy, how to actually trade.
She was just a natural.
Pitching her idea was a nerve-racking experience for Laura,
but it was worth it. Now she has a year's worth of pocket money
and priceless help to get her started.
"Before we meet, it would be great
"if you could collect some items for your stall.
"Warmest wishes, Claire."
Claire's arranged for Laura to start to sell her pick and mix.
Oh, that's a really nice one.
So she'll need to spend some of her pocket money buying stock.
I think that would sell really well.
Looks like it's going to be a long night.
The day has arrived for Laura to launch her business to the public.
We're setting her up a table in our store
and we're just going to give her the opportunity to sell.
And Claire has a surprise up her sleeve.
-We've done a little bit of a play with the branding.
-I love it!
Welcome to your stall, Laura.
It's really cool.
Claire's team has designed a professional stall for Laura.
It's got everything she needs to get her business up and running.
We've got a big, attention-grabbing sign,
-we've got tags that we can put on the product.
We've got carrier bags so that people can take away your brand
with their stocking in it.
Everything feels really real cos I have a logo and I have a brand.
-I think you need to put that on.
I have my own T-shirt and I can't wait to get going
and I'm really, really excited.
So with Laura all kitted out in her Pet Pressies uniform...
Wow, there's loads of goodies in here.
..they get the stall ready for the first customers.
Are you interested in Laura's Pet Pressies?
It's a pick and mix.
Oh, I like the stockings, actually.
They are great, aren't they?
Is there a price list?
The Christmas special offer, £8...
-..for all of these.
So two bags of treats, two toys... Wow.
But has Laura done enough to secure the deal?
I'm going to take two of those.
-And that one. Is that OK?
That'll be £4.80, please.
-That's lovely, thank you very much, Laura.
Ker-ching! Laura's first sale.
She is on a roll.
-Are you interested in Laura's Pet Pressies?
Are you looking for a cat or a dog?
-For a cat.
Let's have this one. She went through everything that she had
and she talked me into the whole deal.
Oh, do I want that at home? What do you reckon?
I thought it looked brilliant.
I was excited to see what she had on offer.
Do you know, Laura is doing so well? I'm so proud of her.
You can choose another toy.
You can see how she's sort of talking to the customers. Great job.
Laura is a natural at this.
She's got her prices right.
-All for £8.
-You've got a deal.
Really great job.
Today has been really amazing cos we got loads of sales
and have made loads of profit as well.
Here's your change.
And I've proven to Claire that my stall is really good.
What do you think you're going to do next with your business?
I think I might do a few more market stalls
in other places using all of this.
You've done an amazing job.
After today, I know that Laura's Pet Pressies
could be a successful business.
All of our successful pitchers have won over the gurus
to get financial backing and fantastic advice
to move their business forward.
Now they're ready to become the next generation of business gurus.