Episode 10 Trade Your Way to the USA

Welcome to Florida!

This is America's Sunshine State,

and this is the grand final of Trade Your Way To The USA.

CBBC's search for Britain's Best Young Traders is almost over.

Over 2,000 budding young entrepreneurs applied

but only two teams have made it here to the USA grand final.

-I can't believe it.

-We're going to the USA.

Team Sterling and Top Dogs will be going head-to-head

in one last epic challenge.

They'll learn the tricks of the trade...

You have very small margins.

The important thing is you sell by volume.

..negotiate with the toughest in the business.

725.

740, that's it.

And sell, sell, sell...

What about two for 2?

..in the toughest trading challenge of their lives.

-Mmmm!

-A whole box for 4.

-Well done. How about 35?

-Yes, 35.

They've fought their way through to the final.

Now it's time to find out who will be crowned

Britain's Best Young Traders.

This is the grand final of Trade Your Way To The USA.

This is it!

The battle to be crowned Britain's best young traders

is about to begin.

Let's meet the two teams

who have proved themselves tough enough to be here.

It's Top Dogs vs Team Sterling.

Team Sterling from Essex are best mates Rachel, Isaac and Aidan.

Team Sterling!

In their heat, they rinsed their opponents with slick selling skills.

We'll do 350.

That's how I roll.

In the semi-final, they smashed the negotiation

using team work and humour.

I spy with my googly eye that I'll get full price.

Cos I like your little joke,

I'll give you a dozen for 35p cheaper than what you're asking for.

It was a tough trading challenge where every sale counted.

We've got a little outfit here that might suit your dog.

They snatched victory, winning by just over £10.

It's the final and they're convinced nothing's going to stop them now.

Team Sterling are going to win this.

I think our eyes are definitely on the prize.

But they're up against one equally determined team.

I always thought we'd make it this far.

I think we'll win this competition.

Alex, Archie and Jamie from Scotland used tough negotiating skills

to get the deals they wanted.

-I can do it for 180.

-I'm sorry, no.

Then sweet-talked their way to victory in the first heat...

Be as polite as you can, OK?

..selling delicious fudge.

A wee bit of silver for you, as well.

They took their charm to Greenwich market,

selling popcorn for the semi-final.

Call everyone madam and sir and everything.

-We only have chocolate in the big bags.

-You're very persuasive.

That charm saw them win by almost £35.

They're 100% certain they'll be crowned

Britain's Best Young Traders.

We're up against a great team so it's going to be a great competition.

It's going to be quite sad when we beat them.

So it's Team Sterling vs Top Dogs.

But who will emerge victorious? Who will win the day?

Because only one of them can be crowned

Britain's Best Young Traders.

Both teams have arrived in sunny Florida where they'll be

going head-to-head in one final trading challenge.

They don't know what it is, but they know there can be only one winner.

Welcome to Florida and congratulations for making it

through to the grand final of Trade Your Way To The USA.

Florida is one of America's top tourist destinations with

over 60 million visitors every year, all with money to spend.

I've brought you here to Tampa Bay

to trade at one of America's largest festivals.

80,000 people come to the Renaissance Festival

and your challenge is to sell them one of America's most famous snacks.

I'm talking about doughnuts!

These designer doughnuts come in all flavours, colours and finishes.

You'll get to negotiate the best possible prices

and then sell, sell, sell.

The team that makes the most money

will be crowned Britain's Best Young Traders.

Here's your trading fund.

As it's the Grand Final, I have given each team 200 to trade with.

Top Dogs, Team Sterling, are you ready?

ALL: Yes!

Let's go!

This is the grand final. There can be no mistakes.

The team will get to quiz the experts about selling

one of America's most popular treats.

Rachel and Michelle own Nicola's Bakery, which sells

4,000 of these doughy delights each week to queues of hungry Americans.

Baked fresh every morning,

the doughnuts are always sold out by lunch so if anyone can tell

the teams about turning dough into dollars, it's them.

The teams have just 15 minutes to find out all they can.

Every questions counts.

What are you top-selling doughnut flavours?

Top one would be the plain glaze. People love that.

Then we have the sprinkles.

The Boston cream, which is a filled doughnut, and the Red Velvet.

Establishing your top sellers, that's good work.

How much do you recommend we sell our doughnuts for?

A dozen of our glazed doughnuts will sell for 7.45.

Assorted will be 7.95.

The important thing is to sell by volume.

-You have very small margins for doughnuts.

-Interesting answer.

So I hope the teams are taking notes.

It's vital they remember that you don't make much money on each

doughnut so to make a good profit, you need to sell lots of them.

How much would you sell the doughnuts to us?

The glazed will cost 85 cents

and the most expensive will be 1.20.

Their time is up.

The teams know the costs. Now they need to decide what to buy.

In order to do that, they need to know how they taste.

From simple sugar-glazed and glorious Red Velvet

to the ever-popular peanut butter Reese's Pieces,

there's quite a choice!

I think sprinkles are good. They said this is popular.

Mmm, delicious.

If I was doing this task, I'd go for big, bold, in-your-face flavours.

At the end of the day, we are in America.

Team Sterling excelled in their semi-final negotiation,

working well as a team.

What's their plan this time?

We've picked the Red Velvet doughnut, the sprinkles

and, in particular, the Reese's Pieces one is extremely popular.

-OK, why's that?

-Peanut butter is a really popular flavour in America.

You've been in this situation twice before.

-What is the key thing you've got to do?

-Talk bigger numbers.

Obviously they're fresh made and labour is slightly more expensive.

But the more you buy the more margin they are going to get on them.

'Great! For a product with such small profit margins on each unit,

'buying and selling in bulk is key.'

Isaac, it's food. What else do you need to do?

Samples.

-Now you're thinking like a champion. Good luck.

-Thank you.

'Team Sterling have a clear plan. What about Top Dogs?'

You enjoying that?

Look at the state of him!

Have you been discussing business or just eating the doughnuts?

He's been eating, we've been discussing.

Right, strategy.

This is a tough team we're going up against.

They're going to be buying in bulk.

We're going for seven different flavours as it's worked in the past

and it's not too many.

'But on this challenge buying little amounts of lots of flavours

'is a risky strategy.'

Selling is a strong point of yours.

Have you got any special tricks up your sleeve?

-You'll have to wait and see.

-Oooh!

'Top Dogs want variety

'whereas Team Sterling are planning to buy in bulk.'

But it's down to who can negotiate the best deal for their doughnuts.

This will be the toughest negotiation the teams have

ever faced.

First up, Team Sterling.

They negotiated brilliantly in the semi-final.

Can they do as well today?

To begin with, we'd like to get six dozen of the glazed doughnuts

for 5.35 per dozen.

For the glazed, it's really up to 7.25.

Definitely we cannot go as low as the price that you are asking for.

How does 5.95 sound?

I don't think they understand that, when it comes to doughnuts,

there's very little profit to be made

and that's why Michelle and Rachel are sticking to their pricing.

When your business first started, you would have liked a helping hand.

Could you maybe give us some of your help for us to start our business?

The lowest we can go for glazed is just seven.

This is the grand final. It's a hard negotiation.

Ok, we'll take that offer.

OK, so four dozen vanilla sprinkles and two dozen of chocolate sprinkles,

so that's six dozen.

Assorted should be 7.75.

Could you do 7.10?

That's just, no.

I would say 7.50.

-How about 7.45?

-No, we'll stick to 7.50.

Yeah, but it's not just anyone asking. It's Rachel asking.

THEY LAUGH

-I know.

-Go on, from one Rachel to another.

Let's not lower the price too much

but we can throw in some samples for you to give away to your customers.

Yup, that sounds fair.

A negotiation isn't always about getting a lower price.

It's about what you can get for your money

and this team understands that very well.

The Reese's Pieces, we would like to get four dozen of those.

14.30 for a dozen.

How does 13.65 sound?

No.

If we were to get it for full price

would you be willing to throw in a few extra doughnuts?

Say an extra four Reece's Pieces doughnuts?

'With their sellers refusing to budge on price,

'the team are finding other ways to get a better deal.

'This is great work.'

We can do two.

-What about we meet in the middle for three?

-OK.

'Well done. Isaac.

'Getting freebies will help you make more profit tomorrow.

'The money's almost spent.'

Four dozen of the Red Velvet for 7.25.

We can give it to you for 7.35.

So if we're talking 7.35,

we would require 150 bags free.

Aidan has really come alive in this negotiation.

He's built on his confidence.

-OK.

-Thank you.

Fantastic work. Team Sterling really kept their cool

and got some great deals.

200.

Next up, Top Dogs.

Jamie has successfully led negotiations in the past.

Can they do as well today?

Before we start we'd like to express how much we love the doughnuts.

Ooh, we're starting with a charm offensive.

We'd like to start off with the glazed.

We're going to buy quite a lot. 72.

40 cents each.

-Six dozen at 4.80 a dozen?

-Yeah.

No, definitely not.

It's not a great start.

Can we go for 5.20 for a dozen?

Let's say the bottom line is 7.25.

HE SIGHS

Huffing and puffing is no way to get your sellers

to agree to your prices.

-6.10?

-No.

Could we go for 6.50 per dozen?

-7.25.

-7.15?

OK.

That's almost a dollar more than Team Sterling paid

for the same product. You might want to change your approach, boys.

Now on to the chocolate glazed.

We'll buy three dozen from you at 7.25.

7.40, that's it.

7.40 but possibly some free bags as well.

Finally they've woken up to the fact that prices are not going to drop.

-Let's just finish all the doughnuts first.

-Fair enough.

7.50 for three dozen.

7.40 for three dozen.

-If you want 7.50 that's better for us!

-7.40.

Now onto the Reese's peanuts. Three dozen.

What sort of prices are you actually looking at for this?

We're looking at 14.30.

-For...

-For a dozen?

How about we go 14.25?

That's the first reasonable offer of this negotiation.

No.

We are happy to pay 14.30 if we get a good few bags along with it.

We are looking at around about 100 bags free.

You guys really push it.

-We do.

-We can give you the 80 for free.

That's just over half what the other team got

but their money is almost spent.

Yes, so that's three cents left.

Are you sure you just have three cents left?

Yeah, do it again.

You still have 50 cents.

This is the grand final.

I can't believe that Top Dogs are getting their numbers wrong.

-Would it be possible to buy another box and a bag?

-OK.

-Thank you.

-Thank you very much.

-Thank you. 200.

For their 200, Top Dogs got 240 doughnuts,

including 60 of the best-selling Reese's Pieces and 72 of the glazed.

They got some free packaging but paid 7.60 for the samples.

For their 200, Team Sterling got 279 doughnuts

including 48 Red Velvet and 48 sprinkles.

They got more packaging than their opponents and 24 free samples.

So with Top Dogs getting less stock than their opponents,

they'll have to work harder in the sell.

But it's all down to tomorrow

and who can get the most dough rolling in.

Today Team Sterling go head-to-head with Top Dogs

in the Trade Your Way To The USA grand final.

Both have given it their all to get here

but there can only be one winner.

The team who makes the most money will be crowned

Britain's Best Young Traders.

We're at the Renaissance Festival

and already thousands of people are here.

You have just two hours to sell them your designer doughnuts.

Remember, the team that makes the most money today wins the challenge

and they will be crowned Britain's Best Young Traders.

-Top Dogs, Team Sterling, are you ready?

-Yes!

Let's set up the stalls.

'The Renaissance Festival is one of Florida's most popular events.

'There will be thousands of visitors later. Each a potential customer.'

-What's the deal? Two for three?

-Yeah, two for 3.

Make sure they're aware of that.

Isaac, a whole box of doughnuts. How much are you selling them for?

-1 each.

-1 each. That is very cheap.

Some of our prices are above that and some are below.

It'll even out across the playing field.

-You're doing a deal - two for 3 on anything?

-Yeah.

-Feeling confident about your pricing?

-Yes, definitely.

'Team Sterling's prices are very low which they hope will

'bring in the customers, but will it bring in the profit?

'Nearby, Top Dogs have unveiled their secret Scottish weapon.'

I'm enjoying wearing a kilt. It's a lot cooler than shorts!

'But do they have a pricing strategy?'

-3 each?

-You're selling those for 3?

-And those for two.

-So, 2, 3.

-Everything else, 3.

Feeling confident about that? 3?

-Yep.

-OK.

'Top Dogs' doughnuts cost twice as much as Team Sterling's,

'but will higher prices bring in higher profits?'

The kilts are on.

The stalls are set.

It's time for the final battle to begin.

Team Sterling, Top Dogs, this is it.

The grand final of Trade Your Way To The USA.

-For the last time, are you ready?

-Yes!

Three, two, one, start trading!

KLAXON SOUNDS

Straight away, Isaac gets out with his trademark selling technique.

# Sold by British, can't ignore. #

While Rachel and Aidan start selling at the stall.

These are 1 each. All these ones are 2 each.

-I just have 3.

-You can pick what you want.

Rachel, straighten that out. Make sure it looks really nice.

'Spot on, Aidan,

'attractive presentation will help shift your stock.'

Would you like to buy any doughnuts for today? You sure?

Any doughnuts for today?

'Something Isaac seems to have forgotten.'

These doughnuts are delicious. They look great, they taste great

so show them off.

Isaac's carrying them around in a closed box.

What's the point of that?

-Is that good?

-Yeah, get selling.

'That's better, Rachel. Showing off the products is the best way

'to get as many sales as possible.'

-What about two for 2?

-OK, we'll do it for you.

-There we go.

-Thank you very much.

-Gracious, sir!

Great. Letting the customers see the doughnuts

has got the cash rolling in.

-Do you want to get two for 2?

-OK.

A few metres away,

Top Dogs' Scottish weapon seems to be paying off.

Someone just gave me a dollar. I think it's the accent really.

I think it's the kilts because, despite their higher prices,

the cash is still coming in.

-So, are y'all from Australia?

-No, we're from the UK.

-You guys are from the UK, aren't you?

-Yeah, we are. From Scotland.

-Scotland?

-Americans love all things British, so wearing kilts,

what a great way to attract customers.

Two? So that'll be 6.

Let me get a couple of these guys here.

-Reece's Pieces?

-Yeah, these things.

That was a humungous sale. Tell me what happened.

Out of nowhere they bought an extra two Reeses for 3 each.

'Brilliant! That's 12 in one hit.'

I think Scottish charm is really winning.

At Team Sterling's stall,

it looks like their British charm is also bringing in the customers.

Would you like a doughnut? Thank you very, very much.

Aidan's got people just giving him cash. Amazing!

Thank you. God bless America.

It's halfway through and both teams are selling hard.

-Would you like to buy a doughnut?

-I would.

-3 please.

-Is that a bargain?

-It's a bargain, sir. Thank you very much.

Get your delicious designer doughnuts!

-We need a doughnut. We need that one.

-Would you like Reece's Pieces?

Yeah, because she likes candy.

'With their lower prices, Team Sterling need to sell more stock

'and they're missing a vital trick.'

Team Sterling negotiated so hard to get those free samples

and I don't really see them using them to the best effect.

This is the grand final. Come on!

-Team Sterling, you've got loads of free samples, haven't you?

-Yeah.

That's really important you start saying, "Here's a free sample,"

because if she'd tasted it, she might have bought more flavours.

With one customer you can make a big sale. You just do that.

Now get these samples out and as soon as someone comes,

"Would you like to taste one?"

Would you like to try? Have a taster.

That will be 3. I'll just get your change. Thanks, sir.

'Good work, Using your free samples has got you 3.

-'Time is ticking...

-Oh my goodness, they're so melted.

'..and in this heat, it's all about selling their product fast.'

-That is not good.

-No, not that's not the most appetising doughnut.

Top Dogs aren't the only ones whose products are paying the price

for sitting around too long.

I apologise cos it is slightly hot but they are delicious.

'With lots of stock left to shift at lower prices,

'Team Sterling really need to up their selling.'

Forget restocking. You've got three people here.

-Have you asked them if they want doughnuts?

-No.

Excuse me, would you be interested in buying any? We can do you a deal.

-What's the deal?

-We've got these for 1 and the rest are 2,

but we're doing two for 3.

-You want a doughnut. I know you want a doughnut.

-Two doughnuts?

-All you have to do is ask. Do you want to win, Rachel?

-Yes!

-Come on then, let's go!

-Can I interest you in any doughnuts at all?

-You give us 5 and we'll give you a great deal of doughnuts.

-OK.

There are your sprinkles. As soon as I mention the deal, they're on it

like a rash cos they want more than one so it's really good.

Team Sterling are shifting lots of stock, How are Top Dogs doing?

I just saw the other stall. They are selling it for a lot less.

-Go home, Isaac!

-Sorry!

I don't want to reduce it.

I'm just saying that's what they're selling it for.

Top Dogs may have less stock

but with higher prices every sale makes more cash.

I think we really need to step it up and bring people in.

# When will we see your likes again? #

Would anyone like to buy some doughnuts?

We'll take the rest. We need three of those. Sprinkles, look at those.

We'd better go for a baker's dozen. How about 35.

Yes, 35, that's a lot of doughnuts.

Massive profit there.

'Great work, Top Dogs.

'Your trademark Scottish charm has bagged you a whopping 35!

'There's just 30 minutes left.'

Any doughnuts at all?

'The teams need to focus on getting rid of their doughnuts.'

Both dozens? OK, I'll buy that too.

Would you like to buy 32 doughnuts for 3.

Thank you very much. They're all yours.

They've just sold tonnes of doughnuts over there.

'Any doughnut left is dough down the drain.

'It might be time for Top Dogs to reduce their prices.'

-OK, two doughnuts for a dollar.

-Huzzah, thank you, sir.

Terrible prices as well.

'Some profit is better than none, Archie.

-'There are just minutes left...'

-Make sure he's a hero!

'..and both teams are doing everything they can to shift stock.'

Everything must go. Would you like to buy some doughnuts?

Thank you very much.

5, thank you very much, sir.

Ten, nine, eight, seven,

six, five, four,

three, two, one.

Stop trading!

KLAXON SOUNDS

'Time may be up but luckily for me there's some stock left.'

I don't eat doughnuts, OK.

Team Sterling, can I have your cash box?

-Good luck.

-Thank you.

-Top Dogs, can I have your cash tin? Good luck.

-Thank you.

They gave it their all but the final is over.

Only one team can triumph.

Is it Team Sterling or Top Dogs who have made the most money

and will be crowned Britain's Best Young Traders?

Over the course of this competition, you have grown in confidence,

gained new business skills and become polished traders.

You should be enormously proud of yourselves.

Let's not forget that

over 2,000 young traders applied to be in your shoes.

But only two teams stand before me now in this grand final.

Only one team can win today's challenge

and they will be crowned Britain's Best Young Traders.

The cash has been counted.

It's time to find out.

I can say this - it was incredibly close.

Team Sterling, you took...

Top Dogs, you took...

Team Sterling, you are Britain's Best Young Traders.

Congratulations!

-I am so proud of you. High five! How does it feel?

-Yes!

Did you ever think that you would be standing here in the grand final

holding that trophy?

God bless America.

As a team, I think you worked incredibly well.

You brought lots of different skills to the table.

Yeah, you're not holding a trophy but you know what,

-you're true champions and you're winners, well done.

-Thank you.

So Britain's Young Traders 2013 are Team Sterling.

# We love you Sterling, we do, we love you Sterling, we do

# We love you Sterling, we do,

# Oh, Sterling we love you, oh, Sterling! #

We've done so well to get this far. I'm really proud of these guys.

A great feeling to get to America and beat so many other teams.

You are a really fantastic team. It's been a real pleasure.

Well done. I think there's one more thing to do.

THEY SCREAM

Well done.

What this grand final has shown

is that confidence is the key to success in business.

Confidence in yourself, confidence in your team mates

and confidence in your product

and that's exactly what our winning team demonstrated today

and it's well worth remembering if one day you want to win

Trade Your Way To The USA.

Subtitles by Red Bee Media Ltd