Episode 4 Trade Your Way to the USA

The search is on for this year's best young traders.

For months, CBBC has scoured the country,

hunting for Britain's budding entrepreneurs.

They need to know how to buy,

how to sell and how to close the deal

if they want to win the day.

For more than 2,000 budding young entrepreneurs,

just 14 teams have made it through to the heat.

Now they battle it out, head-to-head,

in Trade Your Way To The USA.

Each team will be given £75 cash and a tough trading challenge.

They must decide what to buy...

-What is the main content in your Cumberland sausage?

-Good question.

..negotiate the lowest price...

-Six for 1.95.

-No.

..and then sell, sell, sell!

-High quality balloons, only a pound!

-On sale here!

The best fudge ever!

The team that makes the most money wins the challenge

and a place on the all-important leaderboard.

Get in there!

At the end of the heat, only the top four teams go on to fight it out

for a place in the grand final...

Juicy and big!

..and the chance to be crowned this year's best young traders.

We've got sausages, handmade in Yorkshire!

I'm Saira Khan and I run my own business.

Follow my top trading tips

and one day you too could trade your way to the USA.

Trade Your Way To The USA is back.

And this time it is even tougher.

Today, we are putting some of Britain's most dynamic

and determined young traders to the ultimate business test.

Time to meet the two teams bold enough to take on today's test.

Team Hagglers vs Dominators.

Our golden rule is buy low, sell high.

-Negotiating the best deals.

-Because every penny counts.

This trio of best friends from Yorkshire -

that's Daniel, Joseph and Jack -

are convinced they know how to win.

ALL: We are Team Hagglers and we're going

to trade our way to the USA!

Yay!

Leading the way is Daniel.

I may be a cheeky charmer, but, boy, I've got good business skills.

Joker Jack isn't afraid to chase the best deals.

It's not always about money, it's about hard work and effort,

and I have definitely got it.

And watch out for Joseph's bag of tricks.

I bring the math-magical side to Team Hagglers.

That's why they call me the mathematician magician.

We are not afraid to haggle -

the best price and the biggest profit.

-Watch out, Opposition...

-ALL: We're coming for you!

But are they tough enough to take on the Dominators?

We call ourselves the Dominators because we dominate in everything.

And we like to dominate competition.

And we're always on top, never on the bottom.

We are the best in the market!

Grace, Blessing and Muna hail for Manchester.

Shy and retiring, they're not.

Blessing is the boss. She excels on and off the court.

I've made money selling sweets and crisps

to my friends and family for two years.

I know how to get a good profit.

Muna's money comes from buying and selling bracelets.

What drives me as a trader is the creativity and I love a bargain.

And Grace softens up her customers with homemade hand cream.

I'm the socialiser of the team

because I love interacting with customers.

ALL: Don't call us dominos, we never fall.

-We're cool and we're smart.

-And we're really tall.

ALL: We are here for business and not to mess.

We get in our profit and don't get stressed.

Word!

The battlelines have been drawn,

it is Team Hagglers versus the Dominators.

Only the team that makes the most money wins today's challenge,

and only they stand a chance of trading their way to the USA.

Today's teams have arrived in Yorkshire,

with no idea what they're trading challenge will be.

All they know is that they have to win to stand a chance

of competing in our USA grand final.

Welcome to Leeds and Europe's largest indoor market.

With a 200-year-old trading history,

over 800 stores and 100,000 shoppers every week,

there is real money to be made here.

If you get it right.

Tomorrow, 35,000 shoppers are expected, all with money to spend.

Your challenge is to sell them your very own range of sausages.

You'll get to choose the fantastic flavours

before you buy your bangers,

negotiate the lowest prices, then sell, sell, sell!

The team that makes the most money wins the challenge.

Here is your trading fund.

I have given you each £75 to trade with.

Team Hagglers, Dominators, are you ready?

All: Yes!

The competition is on.

The teams have £75 to spend.

They must become sausage specialists.

Luckily, they are meeting the best in the bangers business.

The first rule of buying is to understand the product

that you're selling.

The people behind this company transformed a falling down farm

with just three pigs, into a business worth millions.

So, if anybody knows how to make a sausage special, it is these guys.

Now, my top tip to you is this - whilst price is important,

try and find out what makes your product unique

and stand out in a crowd.

Here are your books.

Use this time wisely and remember the questions you ask

will determine how far you go in this competition.

-Are you ready?

-ALL: Yes!

Let's go.

The teams have braved the snow to come to the Ginger Pig HQ

in the Yorkshire Dales to quiz creative food director, Nicola.

She is renowned for her tiptop bangers.

The teams have just 15 minutes, so every question counts.

What is the retail price of your sausages?

We sell them at £10.50 a kilo.

So, per sausage, that is £1.05.

Blessing, well done, right in there with the retail price.

Now, that allows you to work out how much you should buy

your sausages for to make a profit.

Which is your most popular sausage?

The Cumberland because it's nice and accessible,

it is a plainish sausage.

What type of species are your sausages made out of?

If you mean the breed of pig, then we use Tamworth,

Old Spot and Large White.

In my experience, customers love buying from experts, so to find

out the breed of the pig these sausages come from is fantastic.

Well done.

What is the meat content in your Cumberland sausage?

Good question.

That is 80%, because it is a nice, light sausage.

It's a good one for breakfast.

One of the key questions customers ask about sausages is what meat

content they contain, so well done, Daniel, for getting the answer.

What sausages can we use to sell to our customers today?

I'm going to give you seven different types of sausage

to choose from, but if you want to mix those flavours up, you can.

But that's at your own risk, I'm not going to promise

they'll be delicious if you decide to mix them.

Choose different flavours and it will be more expensive.

You can do a variety pack,

you can have packs of four of the same sausage,

so you really do have a lot of creative control here.

That's it, teams,

time to decide what to buy with your £75 trading fund.

If I was doing this task,

I'd definitely go with the best-selling sausage.

But then I'd take a risk and create a brand-new flavour.

In business sometimes, you've got to take risks.

They might work, they might not, but it could give you

that competitive advantage,

and that is the difference between winning and losing.

Let's find out what the teams are planning.

Two packs of these, three of these.

OK, Dominators, so what's your strategy?

Our strategy is to go half price, first of all,

and then we'll just keep building our way up, but not too high.

Are any of these your own individual combinations?

Just the first one - garlic, sage and onion.

Have you ever eaten garlic, sage and onion together?

TEAM: No.

-Happy with your strategy?

-TEAM: Yes.

-Good luck.

-TEAM: Thank you.

So, what about the boys?

OK, Team Hagglers, lots of talking here.

So, what is your strategy, Daniel, for negotiation?

For negotiation, we're going to try

and get down to the lowest possible price.

And, Jack, what products are you going to buy?

We've decided on three main pack combos.

The main mix is the breakfast and dinner pack,

where in the pack, it's two Cumberland and two garlic,

cos Cumberland is good for breakfast and garlic is good for dinner.

What a great idea.

Team Hagglers think their new unique selling point

of a mixed breakfast and dinner pack will win the day.

Dominators reckon their creation of garlic

and sage will give them the edge.

But it all comes down to who can get the best deal.

This will be the toughest negotiation of their lives.

Getting the best prices today will help them

make the most money tomorrow.

But the teams are taking on Tim.

He has been in the business for over 20 years

and has sold more sausages than you have had hot dinners.

They will really need all their wits about them

to beat the sausage specialist.

First up, the boys.

First of all, I'd just like to say, thank you for the

opportunity to let us come and buy some good quality sausages off you.

That is a very good start.

-We are mainly going to be going for Cumberland sausages.

-OK.

We'd easily be willing to give you

20 Cumberland sausages for £1.75.

20 Cumberland sausages?

-20 packs.

-Oh, 20 packs?

That is under what we would normally sell our sausages for.

A very cheeky offer from the boys - 44p a sausage instead of £1.05.

We are not going to say yes, we are not going to say no,

we'll see how the rest of it goes.

Sometimes in business, you have to lay out the whole deal

before you decide on a price, and today is one of those days.

So then, we have got the sage and onion,

and we'd give you £2 a pack.

You'd get £20.

All right.

We will go on to the price of the breakfast and dinner.

We are looking to buy five packs of them.

We'll go £2.25 a pack,

which include two garlic and two Cumberland.

OK. I like the idea.

I might copy that.

The breakfast and dinner packs are great idea.

Even Tim who has had this business for 20 years says so.

Well done.

And then the last one was the apple cinnamon one.

We want five packs of them.

And that comes to £75, does it?

It comes to somewhere around there, yes.

That's quite a hard figure to meet, really.

How about if we knocked out one of the types?

Like the apple and cinnamon?

We might need some more breakfast and dinner

because we don't have that many.

-And that might be quite popular.

-I think that idea is a brilliant idea.

-Thank you.

-Three more packs of that then.

-Yeah.

That comes to 38 packs of sausages,

but the boys want more for their £75.

We really would like, initially, 45 packs.

45 packs?!

OK, well, how about we deal something along the lines of

I give you Cumberland sausages free of charge.

We are not going to pack those, we're going to put those just links.

And you are going to cook those if you can.

-Happy with that?

-TEAM: Yep.

Shall we shake on it?

TEAM: Yeah.

-All right.

-Thank you.

-Thank you, guys.

A good deal for the boys.

Team Dominators will need to use all their charm

if they want to get a better deal than that.

Could we have ten packs of your delicious

Cumberland sausages for £20?

There are four sausages in a pack,

that's 50p per sausage.

We start off at £1.05 per sausage.

So, you want to come down to less than half price.

No chance.

Girls, you need to smile and charm, otherwise you won't get the prices.

Then we have four packs of apple and cinnamon for £13, please.

So, you're valuing those

at £3.25 per pack.

Yes.

-OK.

-Thank you.

No, I didn't say yes, I said, "OK, I'm listening."

Oh.

Let's have the whole deal, then we'll have a look.

Next, the girls' own creation.

Can we have the garlic and sage, eight packs, for £22?

You mix garlic and sage together, it's not a great flavour.

OK, so that's out.

I think we should just do the garlic.

We should just get eight packs of garlic then.

Or should we go for more apple and cinnamon?

Let's get sage and onion.

I think we should get more Cumberland.

With the girls unable to make up their own minds,

Tim decides to do it for them.

OK, to make it work for you,

I think you have got to have about 40 packs of sausages.

I'm going to do them at...

..£1.87.

Per pack.

It's a great deal, but the girls don't realise how lucky they are.

I'd be jumping for joy! I just don't think the girls have got it.

-OK, deal.

-OK?

-OK?

-That'll be great.

-TEAM: Thank you.

-Thank you for doing business with us.

-Nice doing business with you.

They will really need to get their act together before tomorrow,

because I doubt their customers will be so generous.

Thank you very much indeed.

For their £75, Team Hagglers got 38 packs.

That is 20 packs of Cumberland sausages, ten sage and onion

and eight of their novel breakfast and dinner packs,

which they hope will give them the edge.

Despite a tough time at the negotiation table,

for their £75, Dominators got 40 packs of sausages.

They bought 15 packs of the Cumberland,

13 of pork and black pepper

and 12 packs of sage and onion.

Tomorrow, only one team will sizzle with success

while the other one goes out with a bang.

Today, the competition cracks up, as Team Hagglers

and Dominators battle it out, selling their very own sausages.

Both are desperate to win and make it to our grand final.

The team that makes the most money today stays in the competition

with the chance of becoming Britain's best young traders.

Good morning, Team Hagglers. Good morning, Dominators.

Soon the doors of this market will open to the public.

Thousands of customers

are expected and you have two hours to sell them

your range of speciality sausages.

The team that makes the most money wins today's challenge

and only they stand a chance of trading their way to the USA

and becoming Britain's best young traders.

-Are you ready?

-ALL: Yes!

Let's set up stalls.

Both teams need to get their stalls ready for the customers.

They need to impress because every sausage sold here

gets them closer to a place in the grand final.

Team Hagglers. OK, you got your sausages.

Daniel, tell me about the pricing.

We are charging four pounds per pack or two for seven pounds

or three for ten pounds.

You've got two hours, good luck.

Ladies, you're feeling confident?

-Fairly, yeah.

-What is your strategy for selling the sausages?

Well, we're selling one for £5.50

and then two, as a bargain, for £10.50.

-Good luck with your selling.

-Thank you.

Both teams are giving deals,

but the girls are charging more than the boys.

This is going to be an interesting competition.

With their stalls set and thousands of visitors en route,

it is time for the battle of the banger to begin.

-Teams, are you ready?

-ALL: Yes!

Three, two, one, start trading!

Handmade sausages, made in Yorkshire!

The boys get straight down to the business of selling.

Two for seven pound, one for four pound.

And the girls...

Come and buy our delicious sausages!

Could someone give me some money?

..get straight into the business of flapping.

-Grace, just go!

-What if people pay me? What am I supposed to say?

After an initial panic, the girls get out

and start making themselves heard.

Come and get your fresh meat!

Come and purchase some nice sausages!

-Cumberland!

-80% meat!

We are just advertising as well as we can what we are selling.

Come and get them here!

Trying get across what we can use... what you can use them for.

Sit down with your family and treat your family to some nice sausages!

Girls, there is a big difference between making sure people

hear you and frightening them off.

We've got sausages, handmade in Yorkshire!

The boys' gentler approach doesn't seem to be paying off either.

Locally farmed, great value!

You get four in a pack

and they are very big.

Although, I think I know why.

Guys, what have you got to really draw your customers in?

Free samples.

Go and get them.

Selling food is all about taste.

Probably the best sausages I've had.

And when your customers taste them,

they should fly off the stall.

Probably the best around.

-We're selling them for four pound.

-Four pound?

-Yes.

OK, one then.

That's four pounds, please, sir.

A great first sale, and charming salesman to the end.

Have a nice day.

Come and get some delicious sausages!

A few stalls away, the girls are still struggling.

Excuse me, madam,

can I interest you in some nice sausages for your nice family supper?

In business, you need to adapt your strategy

when you're not selling, and the girls think they know why.

-What?

-Three for ten pounds.

-Three for ten pounds?

-We're two for £10.50, what are we doing?

-Let's go back to Muna.

We're going to lower some of the prices

-cos we just saw...

-The boys are doing three for ten pounds.

We just looked at the boys...

Price, though, is only part of their problem.

Right now, you seem like a complete mess.

You are panicking, you're looking at what the boys are doing,

your pricing is all over the place, you're shouting...

Focus on what you have got to do to win this competition

and then go for it.

We're going to sell them for £3.50.

Two for what?

Two for... six pound.

The girls may have tasters and lower prices than the boys,

but one thing hasn't changed.

YELLING: Try some black pepper!

80% meat, traditional breed, fat and juicy.

The noise.

The girls really need to turn that down and charm up...

80% meat!

..like the boys.

-You could get all three for ten pounds.

-Yeah, good sales pitch.

We'll just have the one, dear.

Thank you very much.

-You are wonderful looking salesman.

-Thank you.

An hour gone and the boys' charm is winning them sale after sale.

Just cos you've got that lovely smile.

I'm not that worried about the girls

cos I don't think they are natural charmers.

If you care where your meat came from, these are the sausages to buy!

But there is still time to turn this around if they'll listen.

Selling isn't about shouting.

If you shout to your customers, they will be scared.

Nice sausages! Juicy and big!

Just because, you know, you are in a marketplace,

doesn't mean you have to say, "Come and buy my sausages!"

"Four pounds! Sausages!"

Nobody is going to come up to you. Talk to them.

That is the key thing.

I want to see lots of smiles, lots of talking,

talking about your sausages and the flavours,

and I want you to sell your sausages.

You can, if you really want, win this competition.

It is all down to you.

You want that for £3.50, two for six pounds?

Would you like to buy any sausages?

Any sausages?

Muna certainly seems to have got the message,

and her gentle charm wins them a sale.

-Thank you very much.

-Have a nice day.

-You, too.

And another. Well done, Muna.

-Thank you.

-3.50 a pack and three for nine pounds.

I'll get two of your Cumberland, one of your sage and onion.

And even Blessing is getting in on the act.

Thanks. Have a nice day, thank you!

People nowadays...

With under an hour to go, the boys' sales have slowed down.

They're four pounds.

All right, we'll change the price now. Going down to 3.50.

Sausages, £3.50 a pack!

Price change!

As the time starts running out, the teams slash their prices.

Thank you very much. Thank you.

Team Hagglers, you've got ten minutes left

to get rid of all your product. What is your strategy now?

-We need to get ourselves...

-£3.50 a pack!

Ten minutes.

Last ten minutes!

Dominators, you've got ten minutes to go, what is your strategy?

Lower the price by 50p, so it is three pound.

Selling probably as much as possible.

Ten minutes, go for it.

With minutes to spare, the boys slash their prices to a pound.

A pound a pack, reduced from £4.50.

Both teams will do whatever it takes to win.

-Are they the same?

-Yeah, they are.

It's chaos! The teams will do anything to get a sale.

-Ours are a pound.

-Are yours a pound?

-Here you are then.

-Three pounds for...

-You said a pound.

-A pound for each one.

-Oh, a pound each? Here.

-Thank you very much! Yes, they're all gone!

Quick, put it in the tin, we're all gone!

Once Team Hagglers have no stock left,

the Dominators are racing against time.

Ten, nine,

eight, seven, six,

five, four, three,

two, one.

Stop selling!

Dominators, can I have your cash box?

-Good luck.

-TEAM: Thank you.

-Team Hagglers, can I have your cash box?

-There you go.

-Good luck.

-TEAM: Thank you.

There are also some notes in there.

Both teams have done everything they can,

but there is only one winner.

Is it Team Hagglers or Team Dominators

who have made the most money

and are in with a chance of trading their way to the USA?

I've been watching both teams

very closely for the last two days, and I have to say,

I have been very impressed with what I've seen.

You should all be proud of yourselves.

Over 2,000 top traders applied to be in your position,

but only 14 teams made it this far.

Only one team can win today's challenge,

and only they stand a chance of going to the grand final in the USA.

The cash has been counted.

Dominators, you took...

Team Hagglers, you took...

Congratulations, Team Hagglers, you are today's winners!

I can't believe we've won, honestly.

-Yeah.

-Amazing!

-It's like...

-It's just awesome.

-Hard to believe.

I'm just really proud of all of us.

-Eeeh!

-Yeah.

-Yeah.

-High five.

-And all that jazz.

Team Hagglers' £92.50 puts them into fourth place on the leaderboard.

But will it be enough to keep them there?

Because only the top four teams go through to compete

in the semi finals.

In business, you have got to embrace the product that you are selling -

love it, live it, breathe it - and the customers will come flocking.

That's exactly what our winning team did today, and it is a tip

well worth remembering if you want to trade your way to the USA.

Next time on Trade Your Way To The USA, two more teams do battle.

I think we need to scrape a deal more my direction.

How would you bring that alive?

Eek, eek, eek!

How much are you willing to pay for a mask?

Stop dropping the prices!

Subtitles by Red Bee Media Ltd