Episode 7 Trade Your Way to the USA

The search is on for this year's Best Young Traders.

For months, CBBC has scoured the country

hunting for Britain's budding entrepreneurs.

They need to know how to buy, how to sell

and how to close the deal if THEY want to win the day.

ALL: Whoooo!

From more than 2,000 budding young entrepreneurs,

just 14 teams have made it through to the heats.

Now they battle it out, head-to-head,

in Trade Your Way to the USA.

Each team will be given £75 cash

and a tough trading challenge.

They must decide what to buy...

-What topping sells best?

-Hot toppings, because it's so cold.

..negotiate the lowest price...

We need to sway the deal more in my direction.

..and then sell, sell, sell.

HORN BLASTS

-So, could you give us £6?

-Go up there, much cheaper.

-We need to lower our price.

-Three for a pound!

The team that makes the most money wins the challenge.

And a place on the all-important leaderboard.

Get in there!

At the end of the heats, only the top four teams

go on to fight it out for a place in the grand final...

HE SCREAMS

and the chance to be crowned this year's Best Young Traders.

The best fudge ever!

I'm Saira Khan and by the age of 25,

I had a high-flying career in London.

Follow my top trading tips and one day,

you too could trade your way to the USA!

Trade Your Way to the USA is back

and this time it's even tougher.

Today, we're putting some of Britain's most dynamic

and determined young traders to the ultimate business test.

Time to meet the two teams bold enough to take on today's task.

It's Piggy Bankers Vs Trademark Traders.

ALL: We're Trademark Traders

and we're here to trade our way to the USA!

Varun, Saif and Ahmed make up this trading trio from London.

I've already got a business, I build computers and I sell them on.

I have a passion to win and I don't like losing. Yeah!

Project manager, Saif, is sure he can lead his team to victory.

I'm team leader because I take control and I can handle a team.

When it comes to competition, losing is NOT an option.

And finally, team mathematician, Varun, is counting on success.

I'll make sure our profits are high.

I have the winning formula.

This team are determined to send the opposition packing.

The opposition, you better watch out.

You might as well give up now!

ALL: Blurrrggghhhh!

But their opponents are prepared for a fight.

ALL: We're the Piggy Bankers and we'll trade our way to the USA!

Whoooo!

This theatrical threesome from Guildford

are Mishka, Emily and Merida.

I'm going to tap into the seller and make sure we get the best deal.

Numbers whizz Emily always scales the heights of success.

I'm the mathematician of the team as I love numbers.

I trade like I climb, always reaching for the top.

Oh, yes, to the top!

And Mishka is sure they can slam dunk their way to the USA.

I'm just as competitive on the court as I am off it.

When it comes to business, I'm really determined.

This team are ready for trading battle.

ALL: Watch out, cos the Piggy Bankers are about!

Oink, oink!

It's Trademark Traders Vs Piggy Bankers.

The battle lines have been drawn

but only the team that makes the most money wins the challenge

and only they stand a chance of trading their way to the USA!

Today's teams have arrived in Brighton.

They've no idea what their challenge will be.

All they DO know is that they need to win

to stand a chance of competing in our USA Grand Final.

Welcome to Brighton!

One of the UK's top tourist attractions -

more than eight million people visit here every year.

Tomorrow, more than 1,000 potential customers

will be visiting the Pavilion Ice Rink.

Your challenge...

is to sell them frozen yoghurt with hot tasty toppings to warm them up.

You'll get to choose the flavours you think will fly,

and the toppings you hope will take off.

Negotiate the best prices. Then sell, sell, sell.

The team that makes the most money wins the challenge.

Here are your trading funds. I've given you £75 to trade with.

Piggy Bankers. Trademark Traders.

Are you ready?

ALL: YES!

Get your skates on!

Frozen yoghurt is the hottest treat on the block.

The teams have £75 to buy as much as they can.

The first rule of buying

is to understand the product that you're selling.

Now, the owners of this company

were the first people to sell frozen yogurt in the UK.

So, if there's anyone who knows how to get cold customers

to buy a cool snack, it's these guys.

Here are your notebooks.

Remember to use your time wisely and ask the right questions.

It'll be crucial to the success of this challenge.

Are you ready?

-ALL: YES!

-Let's go!

Owain and Ky have been making their amazing frozen yoghurts

with hot toppings and sauces for over ten years.

They now sell all over Britain.

The teams need to learn all they can

about their sweet treats, starting with how it tastes!

It's chocolatey and it's just so nice.

Now they know what it's like,

they've got 15 minutes to quiz the experts. Every question counts.

What are your best-selling yoghurts and toppings?

The most by far is the natural, which is the one you've just tried.

Great first question from Varun.

That'll help when they're buying their product.

What topping sells best?

The most popular toppings at this time of year are hot toppings,

because it's so cold, which are chocolate brownies

and apple crumble and we also have two hot sauces for you,

which is chocolate sauce and caramel sauce.

Now that's a smart question, well done.

How much is a five-litre bottle of frozen yoghurt?

£16.

How much frozen yoghurt could you get out of a five-litre bottle?

Well, if you do small portions, you should get 50 portions out.

A crucial question. Well done.

Have you got any tips for selling frozen yoghurt in cold weather?

One good way of doing that is to use little sample cups

and then you can go around and get people interested.

'Getting the experts' top selling tips is always a good idea.'

Good move, Emily.

How many toppings?

The teams now need to decide how much of the yummy yoghurt

to buy, as well as which toppings and hot sauces to go for.

What will the girls do?

OK, Piggy Bankers, what plans have you got so far? Emily?

We're getting three bottles of yoghurt

and altogether we're trying to get off eight pounds.

Well, that's the yoghurt,

but they seem to have forgotten something pretty important...

And how are you going to serve these?

Erm...

-We haven't decided on that bit yet.

-OK, so let's say I'm your customer.

Hi! I'd like a frozen yoghurt with chocolate sauce, please.

-How are you going to give it me?

-We'll put it in a pot...

-How am I going to eat it?

-Oh! Spoons!

-OK.

-We need to buy spoons, guys.

In business, it's essential you plan out every detail.

So, how are the boys doing?

Our plan is to buy three bottles of frozen yoghurt.

-How much do they cost each?

-£16.

But we're trying to get them for ten.

So how much are you selling each pot for?

We'll say £2.50 for a small one?

£2.25.

But depending on competition,

we may have to lower or increase the price.

-So, you've got the pricing to work out.

-Yeah.

-Yeah.

Both teams have chosen their yoghurts,

hot toppings and sauces and they know what they want to pay.

Now, it's down to who can negotiate the best prices.

This will be the most challenging negotiation

the teams have ever faced. They're going to have to keep their cool

if they want Ky and Owain to freeze their lowest prices

and stand a chance of winning this trading challenge.

First up, the girls.

I hope they remember all the things they need to buy...

We want to buy 150 portions of frozen yoghurt,

so that would be three bottles.

That would be £48.

Would you be willing to lower it to £40?

I think the lowest we could do would be...

-£42.

-Would you be able to do £41.50?

OK, we can do that.

My top tip is negotiate down to the nearest pound,

you get a better deal and it's easier to keep across the numbers.

Thank you.

-For the toppings, we want to get two trays.

-Yep.

I reckon we could go to £5.50 a tray.

£4.50?

You're asking a lot there for just two trays.

What about £5?

What if we said £5.10?

-For two trays?

-Yes, so that'd be £10.20.

£10?

£10.10?

-OK.

-Done.

-OK.

Ten pounds ten pence?! Take off the ten pence!

Come on, girls!

Sauces. We want to buy...

50 caramel and 100 chocolate.

OK. So, if you're buying three bottles of sauce,

I reckon we could do that for £16.50 altogether.

£15.20?

It's a hard bargain... £15.30?

£15.25?

OK. £15.25, I agree with you there.

If they'd held their nerve, I think they'd have got a better price.

They've got yoghurt, toppings and sauces.

Now they need something to eat it with.

So, how much are the tubs?

The tubs are 5p each.

How much are the spoons?

-The spoons are 2p each.

-We want to get 150 spoons.

-And 160 tubs, please.

-Yep. What does that all come to?

I'm not sure they've got their maths right on this one.

I think you might have gone over budget if you go for that many.

So, if you wanted to maybe get one less item of something else

-OK.

-OK, let's do sauce.

No, no, no! Don't give the sauce back!

Get the pots and the spoons for free!

Oh, no! Big mistake!

-Probably have to go up to at least £5.20.

-Yeah.

OK, let's see what that would be.

Buying less sauce means Ky and Owain are upping the price.

That would leave you £10 for tubs.

-OK, just get some extra spoons and tubs.

-Yeah.

-OK.

It's just cost Piggy Bankers an extra 12p per bottle!

But negotiations are over.

OK. Are we happy with that, guys?

I'm very happy with that.

-55, 60, 65, 70, 75.

-Congratulations.

-Thank you.

-Well done.

Next up, the boys. Can they get better deals from Ky and Owain?

OK, can we have three five-litre bottles of frozen yoghurt?

So, for three bottles it'll be £48.

-What about £27?

-What, for three bottles?

-Yeah.

Oh, I'm liking this confident, cheeky start from the boys! Come on!

-No.

-You've got it far too low there, boys.

-How about £40?

-Yeah, what about £40?

-£40?

-Yeah.

Again, boys, I think you're asking too much there...

Y'see we really like the product. It's really nice.

We prefer it to ice cream.

Well done, boys. Getting the buyers on your side

means you can negotiate better prices. Excellent stuff!

Right, I think, at a stretch,

we can probably do £41.50.

-£41.50?

-Yeah.

-How about £41? £41?

Just for our numbers?

Let me have a look at that...

-Yeah, we can do that.

-£41. All right. Thanks.

Great! The extra little bit of negotiation

just got them a better deal than the Piggy Bankers.

Can you do all of the toppings for £4 each?

I'll tell you what we can do. We could do...

two trays of chocolate brownie and one tray of apple crumble

for £15 altogether.

-How about £14?

-We can do...

£14.80.

What about £14.50?

-Owain, what do you reckon?

-Go on, twist my arm. £14.50 for the three.

That's a better deal than the girls got for more stock.

After getting tubs and spoons,

the boys have £8 left for hot sauce,

which costs £6 per bottle.

All right. Could we get two chocolate for £8?

-The chocolate sauce?

-Yeah.

That's going to be tricky. I think...

We'll definitely promote your business as we really like it.

Best frozen yoghurt in the UK.

In the world, actually. Sorry!

This is genius! I love it!

They're actually telling the buyers

that they will promote their product to get a better price.

All right. Yeah, we're convinced. Let's do it.

-It's a deal.

-Well done, boys.

-So that takes us to the £75.

-Yeah.

-Cool.

-Thanks.

..60, 65, 70, 75.

-Great stuff.

-Perfect.

-All right.

-Cheers, guys.

Good work, boys. For their £75, they got three bottles of frozen yoghurt,

three trays of topping, two bottles of sauce

spoons, tubs and some free sample pots.

For their £75, Piggy Bankers got three bottles of yoghurt,

two bottles of sauce, but only two trays of topping.

They also got tubs and spoons and some free sample pots.

Tomorrow, one team will glide to success.

While the other one skates on very thin ice.

Today, Piggy Bankers go head-to-head with Trademark Traders

Both will do anything to win

and get the chance to compete in our USA Grand Final.

The team who makes the most money today

is one step closer to becoming Britain's Best Young Traders.

The teams are at the Brighton Pavilion ready to do battle

but who will take the most cash with their chilly treats?

Good morning, Trademark Traders. Good morning, Piggy Bankers.

In just over an hour's time, the doors to the ice rink will open.

Over a thousand potential customers are expected today

and you have just two hours to sell them your frozen yogurt

and hot, tasty toppings.

The team that makes the most money wins the challenge

and only they will have a chance of trading their way to the USA

and becoming Britain's Best Young Traders.

-Are you ready?!

-ALL: YES!

Let's set up the stalls!

The teams need to get ready.

Every sale will get them one step closer to the USA!

Mishka, how much does it cost

-if somebody has a frozen yoghurt with two toppings?

-That'll be £4.20.

-£4.20. Exactly. Yeah?

-Uh-huh.

-And what if they want one topping?

That would be um...

-£3.35 I think.

-You think?

Girls, listen, one thing I would say to you is really be on the ball.

You need to know exactly the right price,

-and exactly what you're offering to your customers.

-OK.

-Good luck.

The girls need to get clear on their prices.

How are the boys doing?

One frozen yoghurt - plain - is £2.50.

-The first topping is 50p.

-OK.

-And after that, all of them are 60p.

And you think that's clearly communicated to your customers?

We're planning on making another sign, this is just temporary.

The boys need to make their prices clearer, too,

otherwise they'll just confuse their customers.

Teams, are you ready?

ALL: YES!

3, 2, 1, start selling!

KLAXON

Frozen yoghurt for sale!

Straightaway the girls are pulling in the customers.

That one's £4.20.

And this one's £2...

Can you not do it out loud, please? Sorry.

Would it be £3.35, guys?

-But they're still confused about their prices!

-How much change?

Uuurr, Mishka! you should know exactly

how much one frozen yoghurt with one topping costs!

It's £3.35! Come on!

This competition is about taking the most cash.

They've got to know exactly how much things cost!

£2.50 for just plain frozen yogurt and

85p for each topping or sauce.

Sorry about that with your change.

Good work, Emily. Now make sure your team is 100% clear, too.

Just keep it in there, Mishka.

30 metres away, how are the boys doing?

-Would you like to try some frozen yoghurt?

-All right.

-OK. Would you like some?

-OK.

-That's nice.

-Would you like to buy any?

-Yeah. How much is it?

-It's £2.50 plain.

£3 with topping.

Our team is doing very well. We're making loads of sales.

The samples are working very well.

Good work, Saif, getting customers to sample your product

and clearly communicating your prices has got you £6.

Keep it up, boys.

-Saira, I think I've got a great idea.

-OK.

-You know the speakers that are playing the music?

-Yes.

I think I could get on them and advertise ourselves.

So that people come to our stall.

Well, I think that's a fantastic idea. Get on with it!

Marketing your product to your customers

is essential to getting great sales

and Varun's idea is right on the mark.

I'm guessing you all like ice cream, but there's this thing

'it actually tastes much better than ice cream.'

So if you're interested, come to the Trademark Traders stall

and I'll give you a good deal, cos I'm really kind.

Yeah, I definitely think I got my point across.

I think this is really going to pay off.

That'll be £3.

What a great idea, Varun.

Advertising your product is bringing in those sales.

-How are the girls doing?

-OK. I need one more.

We're going to go round with a tray with lots of yogurts on

so we can get more customers.

That's more like it, get your product out there.

Thank you.

Great work, Piggy Bankers.

Every pound gets you one step closer to the USA.

Someone bought something, I think this is a better strategy.

It's half way through and both teams are racking up those sales.

They're selling 85p per topping. Our stall's 60p per topping.

Anyone want to buy a frozen yoghurt, go up there. Much cheaper.

Looks like Saif's trying to pinch customers with lower prices.

If your competition's doing something better than you,

don't just sit there, join them.

-What are you selling yours for?

-If you want to find out, come and buy some.

-OK.

Guys, guys, what they're doing is £2.50 for the plain chocolate.

50p for the first topping and 60p for the next.

Well done, Emily! Being cheeky really helps in sales.

Finding out what your competitor's pricing is is not a bad strategy.

We need to lower our price.

Frozen yoghurt with hot sauce toppings.

Each topping is 60p

and the frozen yoghurt by itself would be £2.20.

-Two, fifty, seventy, eighty.

-Thank you so much.

Nice work, girls. Those lower prices are bringing in those sales.

That'll be £3.60, yeah? Cool.

Toppings now 50p each!

50p for toppings!

Boys, making your pricing attractive is a good thing.

Changing them part way through a sale is not.

Piggy Bankers got their prices to match ours,

so, Saif decided it would be a good idea to lower ours as well.

But doing it in front of a customer...

not very good.

From where I stand right now, you guys seem disorganised.

You need to plan and prepare.

That's the most important thing in business.

So, get together as a team.

Focus and then go for it.

I'm going to make loads of frozen yoghurt.

and I'm going to take them round

and try and make them look as attractive as possible.

So people will be enticed to buy them.

There you go.

Just like the girls,

but in business, never be frightened to use a good idea.

There are 30 minutes left and nearby,

the girls are now copying the boys.

'Hello, it's the Piggy Bankers.

'We're selling frozen yoghurt.

'It's cheaper than any other people selling frozen yoghurt...'

That's a lie!

But the boys are determined not to be beaten on price.

'Hello. I'd just like to tell you that...'

-Oh my God!

-'They're falsely advertising their prices'.

The red team is cheaper, so if you'd go there to get frozen yoghurt...

In this competition, there's a price war going on.

It's £1.90 and 45p for each topping.

Ours is still cheaper,

because we give free toppings at £2.

I think there's a bit of a price war and I think we're winning it.

All right, Everything's a £1.

-What do you mean 'everything'?

-Including toppings.

No!

Be careful, boys. Lower your prices too much

and you'll end up just giving your products away.

A pound for frozen yoghurt! £1!

We won't make profit!

Our frozen yoghurt's better!

There's only minutes to go and it's out of control.

-Just keep it at 90p...

-No, no.

I'm a bit worried about... If everyone keeps lowering their prices

that in the end we're just giving away practically free yoghurt.

The Piggy Bankers have lowered their pricing so much throughout today

and only because they feel very intimidated by their competition.

That is NOT a good strategy.

But with just minutes to go, the boys are taking things even further.

We're lowering prices to 50p now.

We have to beat the Piggy Bankers, so...

You want some frozen yoghurt for 50p?

-Can I have two?

-Two, OK.

The boys may be making sales, but what about their profit?

Varun, how's it going?

Saif's lowered prices to 50p and I think that's really low.

-50p?

-Yeah.

I thought it was a bad idea, but...

-Why did you think it was a bad idea?

-I thought it was a bad idea,

because I thought it would be too cheap, but I guess I'm wrong.

Not at all, Varun - with prices that low, you may well be right.

Three frozen yogurts for a pound!

There are just seconds left.

Three for a pound! Three for a pound! Three for a pound!

Can the boys sell enough yoghurt

to make up for their rock-bottom prices?

Three frozen yoghurts for just a pound!

10, 9, 8, 7, 6,

5, 4, 3, 2, 1...

-Stop trading!

-HORN BLASTS

Piggy Bankers, your time is up. Can I have your cash tin?

Good luck.

Trademark Traders, your time is up. Can I have your cash tin?

Good luck.

They gave it their all, but only one team can win.

Is it Piggy Bankers or Trademark Traders who have made the most money

and are in with a chance of trading their way to the USA?

I've been watching both teams very closely for the last two days,

and I've been very impressed with what I've seen.

You should all be very proud of yourselves.

The cash has been counted.

Piggy Bankers.

You took...

Trademark Traders.

You took...

Congratulations, Piggy Bankers!

Well done, you are today's winners!

Yeah, I was a bit surprised, because I thought the boys had just done it.

But, we won!

I'm very proud of my team. We all put in a lot of effort

and we all gave it our best.

I feel a bit sorry for the other team, cos they did work really hard

and they looked really gutted when we were told the results.

Winning puts Piggy Bankers on to the leaderboard,

but their £90.05 isn't enough to put them in the top four,

so that means Determination, Victores, Team Sterling and Top Dogs

will go through to the semifinals and the other teams are out.

The Piggy Bankers demonstrated that one of the most important qualities

you need in business is teamwork.

They stuck together throughout this challenge

to get the results they wanted.

Well worth remembering if you want to trade your way to the USA.

Next time on Trade Your Way, it's the semifinals.

Can I interest you in some very delicious popcorn?

My biggest thing would be a bargain deal.

What are you going to do when that's gone?

He saw our prices.

50p! It cost us a pound!

Subtitles by Red Bee Media Ltd