Episode 4 Twenty Twelve

# There may be trouble ahead

# But while there's moonlight and music and love and romance

# Let's face the music and dance

# Let's face the music and dance... #

Nice? What the hell does that mean?

-I've met him a few times. I seem to remember him as a decent guy. Hi, Sally.

-Oh, hi.

It's Monday morning and the

start of another week at the Olympic Deliverance Commission in London.

Siobhan Sharpe, from PR company Perfect Curve,

has asked for a meeting with Head of Deliverance, Ian Fletcher.

We've got 15,000 people in the NEC.

We've got Take That. We've got Beckham.

-We've got Boris, too.

-Oh no, really?

-Yeah, I know, I tried.

No, I said, if he comes they're going to have to sew his shirt into his trousers first.

Her brief as Head of Brand for 2012 includes handling the Raising The Bar scheme,

which is intended to involve young people in the excitement and inspiration of the Games.

Let's look at our options.

-OK, our options are, we've got one option here.

-OK. Shall I just...?

-OK, sure.

-With a major relaunch of the scheme at the NEC in Birmingham only weeks away to coincide with the

International Day for Youth, she's become concerned

that the person chosen as its public face may not be the best choice.

-Let's stay positive on this, shall we?

-I'm totally positive.

You want people to be inspired, they've got to stay conscious first.

I've never actually been to Warwick before, so that's pretty interesting for a start.

Meanwhile, the man in question, ex-Olympic athlete Dave Wellbeck, is on the road.

I was having a look on the internet and, apparently, they've got a castle here, which is handy.

I might work that into the old presentation.

-Great stuff.

-After winning a silver medal in the 1,500 metres in Sydney

in 2000, he went on to take silver again in Athens in 2004 before his career was gradually cut short.

That's very good, Dion. Come on, all the way.

Fast legs. Let's go.

To be honest, I didn't know what to do

with my life after I stopped competing.

All I knew was I wanted to put something back.

To feel like you're making the difference.

You might be switching on some kid out there, whereby you completely

change the course of their future future.

It can't get any better than that, can it?

Don't worry about those feet, they'll follow your shoulders.

That's it, good boy, come on, great stuff!

Right, here we go. Showtime!

In his role as official 2012 Olympic hero, it's his job to get out

there and spread the word about Raising The Bar to young people.

Today he's come to St Peter's School in Warwick.

-Hi.

-Morning. Can I help you?

Yes, hi, Dave Wellbeck.

Oh, yes. Welcome to St Peter's. I'll tell Colin you're here.

-Great stuff.

-You found us all right, then?

Yeah, yeah, no sweat.

-Saying that, I did take a left too early and ended up at, is it Sainsbury's Homebase?

-Right.

-Yeah.

You know, and PC World, and then I almost got siphoned back on to the bypass up towards Lea-mington Spa.

-Leamington.

-Yeah.

-No, he's not answering.

-I'll try his mobile.

-So, I was like, "Oh, OK, this is interesting.

"If I'm not careful, I'll end up at the castle."

-The castle?

-Yeah. Then where would I be?

The castle's in the other direction completely.

-Right.

-It's in the centre of town.

-You can see it from the car park.

-Yeah.

So, no, apart from that, straight down the line.

Your colleague's already here. She's outside on the phone, I think.

Oh, nice one.

Colin, it's Carol. I've got Dave Wellbeck here at reception.

-Yeah. Great stuff.

-Hey.

Hi.

For today's presentation, Siobhan has decided to make the trip up from London to Warwick.

I mean, you've got to know that Raising The Bar is at the heart of what we're about as a brand.

-Right.

-She's keen to see for herself just how high up Dave is managing to Raise The Bar.

And it's out here in places like, umm...

Places like this that we need to be.

-Warwick.

-And that we need to be inspiring young kids

to say, you know, "Hey, do you know what?

"This is cool, I can be a hero, too."

-Right, no pressure, then.

-And I think I'm right in saying that Dave is the only British athlete

to have achieved the feat of two middle distance silver medals at consecutive Olympic Games.

I think the first few times you do it you get nervous, obviously, but then you get into it.

But, to be honest, as an athlete you are a performer anyway, so it's pretty much the same thing

except you're using your mouth instead of your legs.

Give it up for Dave Wellbeck!

APPLAUSE

Thank you. That's...

-Well, first of all thank you, Kevin.

-Colin.

And hello, Warwick!

A friend of mine once told me that a good speech should begin with a joke, an anecdote and a...

No, should begin with an anecdote, a joke and a laugh.

Well, there's an anecdote.

There's a joke and there's a laugh.

So, what do we mean when we talk about Raising The Bar?

OK, funny you should ask that.

It's gone to sleep.

Probably having a power nap.

That's not bad actually, I just made it up.

PowerPoint having a power nap. Great stuff.

OK, so... Ah! OK.

OK, we're good. Right.

So, what do we mean when we talk about Raising The Bar?

OK. Well, it's funny you should ask that.

Top question. Now, we have all been...

Oh, OK. No, that's gone on ahead now.

That's the thing about computers, isn't it? They're not...

Some of them, they're just... OK, no, we're good. We're good.

That's... OK, right.

OK. Well, that's two false starts.

One more and I'll be disqualified!

I'll just explain that.

You're allowed three false starts and then...

You're not allowed three, you're allowed two false starts and then you're out.

You're out of the race. You're disqualified.

In running, I mean.

Just like in life.

OK, good stuff.

When we talk about Olympic values, what are they?

Right, OK. Just talk amongst yourselves for one minute.

He doesn't mean that literally, all right?

For many in today's young audience, it will be the degree of crossover

between the skills required to become the second best athlete in your field

and those required to be a public speaker that's the biggest surprise.

OK. Right, OK. Great. Good stuff.

But what...?

So when we talk about Olympic values, what are they?

Well, here's one that I prepared earlier.

Friendship!

Friendship, OK?

Now, being a hero isn't just about winning.

We could say it's not about being king of the castle.

Being a hero is about making new friendships wherever your castle may end up,

even if it ends up right here in Warwick.

Warwick Castle.

-The guy is a major disaster area.

-OK, I hear what you're saying, Siobhan.

Back in London, after having to leave Warwick early,

Siobhan has gone straight back to the Olympic Deliverance Commission.

With the forthcoming International Concert for Youth

at the NEC very much in mind, she's keen to share her findings about Dave Wellbeck with Ian.

So, we're committed to the concert.

We're committed to Raising The Bar being part of that event.

So, these are the things we can't change.

Why don't we focus on the things we can change?

-Sure. We lose Wellbeck.

-Well, I'm reluctant to look at that at this stage.

OK, that guy walks on to the stage with his laptop,

-we're dead history.

-But...

-Period.

-But what if he didn't just walk out there with his laptop?

-Say again?

I mean, is there some sort of media training in the time available?

The guy does not need media training, Ian. This guy needs a complete oil change.

Right. So, we know someone who can do that?

-OK, sure.

-Good.

Good.

It's a Green Beacon. It's a symbol of our commitment to a One Planet 2012.

I'm sorry, it doesn't matter what it's a beacon of if you haven't got any wind.

Meanwhile, elsewhere in the building, other wheels are turning.

If you look at a two week period over the last 10 years, you've got

a wind speed of less than 3kph on a mean average of eight out of 14 days.

But that's an average. That doesn't mean anything.

-Yes, it does.

-That's like saying the average height for a woman is 5'4", OK?

-How come I'm 5'7", then?

-That's just daft.

You're never 5'7" for a kick off.

Head of Sustainability, Kay Hope, is discussing plans for the Olympic Park wind turbine, or so called

Angel Of Leyton, with Head of Contracts Nick Jowett and Head of Infrastructure Graham Hitchins.

I'm sorry, I really think this is important.

I'm sorry, Kay. I'm all for saving the planet.

I've no problem with that. But this is like building a very expensive boat in the middle of a desert.

-Well, I'm sorry, I'm from Yorkshire.

-It's difficult enough as it is.

-This is the one thing that makes sustainability visible.

-Yeah, it is bloody big.

If we lose that, I mean what is 2012 about?

-Yeah.

-You know?

-Yeah.

-Well, sport.

Yeah, sport. And stuff like archery.

-And what's the...? Oh...diversity.

-I'm not going to let this go.

-I'm sorry.

-Well, then we've got a problem.

-Yeah, it is going to be a problem, yeah.

-Good. Well, we agree, then.

-That's what it is.

-Yep, fine.

Yeah.

Seb, hi. How are you?

Oh, you know, pretty good, I think.

Busy but happy, so that's all good.

Meanwhile, Ian has had a call from upstairs.

Yes. Friday week, the 17th, I think.

Well, we're not sure about Cheryl Cole yet, Cheryl Tweedie yet,

but we've definitely got Take That. And...

Yes, he is coming. Yes, his office called last week and...

Well, we made that point, but he's coming anyway. Oh, really?

Well, that's great, that's fantastic.

No, excellent. Absolutely.

Absolutely. Well, hurrah for that.

Yeah. Well, Birmingham here we come, basically.

No, it's good, it's all good.

-So, what's the...?

-Now he's coming to the NEC concert, as well.

-Is that good for you?

-No, I mean it's fine.

Suddenly everyone wants a piece of the Raising the Bar scheme.

It's become like having your photograph taken with Johnny Depp.

Which is fine if you've got Johnny Depp, and I like the guy a lot, we haven't got Johnny Depp.

-We've got Dave Wellbeck.

-Right.

-Which is somehow different.

-Yes.

-Sally, you're a star.

-That's fine.

-Your wife's been trying to...

-Yes, I know.

-Shall I say you're...?

-Yes, could you? That'd be great.

-Sure.

-Sally knows more about me than I do myself.

-Right.

Not a problem.

Following her discussion with Ian, Siobhan has arranged for

Dave Wellbeck to visit one of London's most innovative performance coaches.

-Yeah, hi?

-Yes, hello, it's Dave Wellbeck.

Oh, hi, Dave. Yeah, come on up.

Thanks.

Hi, Dave.

Hi.

-How are you?

-Yeah, I'm pretty good, thanks.

-That's cool.

-Not too bad at all, in actual fact.

-Come on through.

-Nice one.

Jason Topper originally studied as an actor at a number of well-known drama schools in London.

OK, Dave. So, first of all, we don't need shoes, yeah?

-So let's say goodbye to those.

-OK.

Fair enough.

Goodbye, shoes.

He went on to audition for a wide variety of roles in radio, on stage, in television and film,

both here and in America, before realising that his real vocation

all along had been in the field of transformational personal reprogramming.

So, you tell me what you think we're going to be doing here today.

Tell me what your expectations are.

OK. Yes. Hoping you can give me a bit of help on the old presentation front.

Uh-huh. And how are we going to do that?

Right, OK. Well, I brought my laptop along, you know, with the old PowerPoint.

-What I was thinking was, I could do you a little bit of my...

-No.

-No?

-Nope. It's not going to happen.

-OK.

-No, I'm going to ask you to put that bag outside in a moment because I don't want it in this room.

-We don't need it.

-Right.

-But before you do that, I want you to do something for me.

-OK.

You're about to go to sleep.

Right, am I? Blimey, that's...

No, no, no, no. Stay with me, Dave. Listen, yeah?

It's night.

You're about to go to sleep and you're beginning to slip away, but just on the edge of your mind

is all the stuff that Dave Wellbeck worries about.

Right. I mean, to be honest, I am pretty much out like a light.

Well, this is stuff he may not even be aware of, but it is there and it's just waiting for him to go to sleep.

-Blimey.

-Yeah. I want you to take that bad stuff...

-Hmm.

-..and I want you to put it in that bag.

OK.

-Sorry, I'm a bit...

-No, don't tell me what it is.

It's bad stuff, yeah? I don't want it.

Right. OK, I see.

-So I'll just pop it in the bag?

-In the bag.

OK?

Yeah, have you done that? Is it in there?

-I think so. Yes.

-Ok, good, good, good. Well done, Dave.

Now, I want you to take the bag, put it outside the room and I want you to leave it there.

Right.

Right. Will it be safe out there?

Just because, aside from the bad stuff, I do have my laptop in there.

-It'll be fine.

-And my phone charger.

-Dave, it'll be safe.

OK.

OK.

First of all... OK, here's the thing.

This is a totally impossible task.

What we're talking about here is a miracle.

OK, but, I've got no option.

Ian's like, he's Head of Deliverance, he's trying to keep everybody happy.

I get that. So, you've got one shot at this.

You need a miracle worker, what are you going to do?

Well, I suppose you go to...

Well, you are going to find out who the "go to" guy is, and then go some place else.

-Right. Yes.

-Yeah.

-Right.

OK, Dave,

start by shaking these arms out, shall we?

-OK.

-Get rid of some of this stiffness.

-Right, very good.

-No, your arms.

Oh, yeah. OK.

The theories on which transformational personal reprogramming

is based were developed in New Mexico in the 1980s.

But Jason is convinced that they work equally well in present-day Shepherd's Bush.

Slowly but surely, he is preparing Dave for whatever it is that might happen next.

First of all...

..who are you seeing?

-Dave Wellbeck.

-OK. Dave Wellbeck.

Good. You are going to look at him for as long as you want to.

There's nothing he can do about it. OK.

Now...tell me what you think he's seeing.

Right. Yeah.

What do you actually mean?

-Tell me three things that he really likes about you.

-Right. OK.

-Umm.

-No, don't let him look away.

-No.

-Three?

-Yeah. Three things about you that he's really jealous of.

-OK.

Umm...my nose?

-Your nose?

-No, that's rubbish, sorry.

-No, no!

-No, no, OK, OK. I think he probably quite likes my trousers.

-OK.

-Because I bought two pairs of these when I found them and I've

-never actually done that before.

-Do you know the thing

that he likes about you most?

The thing that he's most jealous of?

I'd have to go with the trousers.

No.

-You.

-Yeah.

What?

You.

That's the thing that he really loves about you.

OK, what I'm asking us to do here is think laterally on this.

Can I just say, I don't think we should think laterally?

I don't think that would be helpful.

Back at the ODC, it's Friday.

Kay's right to feel strongly about this. We start from the position

-that legacy is embedded as a core value in everything we do and are.

-Fine.

-Legacy?

-Sustainability, obviously.

-Yeah, exactly.

Ian is hoping to find a solution to the wind turbine problem that keeps everybody happy.

Something that makes an equally bold statement of our commitment

to green energy but that isn't, in essence, a wind turbine.

-Call me old fashioned, but we've already got a biomass fuel energy unit in the Energy Centre.

-Right.

-Oh, brilliant!

-It's green as hell and it's staring us in the face.

OK, first of all, no-one knows what a biomass fuel energy unit is.

-Right, basically...

-I don't want to know, OK?

-OK.

-You can't see it, you can't touch it, you can't smell it.

You can't smell a wind turbine either.

-A turbine...

-You can actually smell biomass fuel.

-Look...

-OK, keep your hair on.

-A wind turbine is big, it's bold, it's sexy.

It's a symbol of everything sustainability should be.

-Right.

-I don't care if there's no wind, I really think that.

Don't look at me. I can't say anything right.

He's in a meeting at the moment, so I imagine he's turned it off.

Meanwhile, Ian Fletcher's PA, Sally Owen, is protecting him

from any unnecessary calls, irrespective of whether they're from his wife or not.

Yes, you can if you like, but I know he's got a pretty full day today.

I'm sorry, I can't, I'm afraid.

I'll make sure he knows you called, though.

Obviously, when the job's as big as this, you've got to be efficient,

but anyone can be efficient if they want it enough.

So what would you say is the most impotant part of your job?

-Everybody wants a piece of Ian, but they can't always have it.

-No.

I suppose what I'd say is that in the end it's my responsibility to make sure he's happy.

Right, that's quite a responsibility.

It is, but in the end if I don't do it, no-one else is going to, are they?

-No. No, they won't.

-No.

OK, well...here's something.

It looks like we can't actually have a functioning wind turbine, but is there a way that we could have

a wind turbine that functions as a beacon for everything a wind turbine stands for?

Yeah that's... A what?

I'm sorry, you're going to have to run that by me again, I'm afraid.

Like a giant installation piece?

-Exactly.

-So it would be exactly the same, except the thingies wouldn't go round.

Yes, or you could perhaps install a motor or...

-What, a powered wind turbine?

-Well, I'm just...

You run it off your biomass energy unit, yeah?

-Right.

-Everyone's a winner.

-OK.

-Well, there you go.

I mean, it's obvious. Mind you, it's probably wrong.

Yeah, I've been doing quite a bit of thinking since I met with Jason.

Quite a bit.

I...think he was onto something.

Meanwhile, Dave Wellbeck is on his way to another school, this time in Basingstoke,

and he's something of a changed man.

I'm not going to use my cue cards, I'm not going to use my PowerPoint.

Dave Wellbeck is loosening right up.

This time, both Siobhan and Ian have made the journey from London

to see if Dave's work with Jason Topper has been successful.

-Hi, guys.

-Hey, Dave!

-Hey. Thanks for coming again.

-No, you got it.

You know Ian Fletcher, Head of Deliverance.

-Ian Fletcher, Head of Deliverance.

-Oh, yes, look, right, yeah, yeah, excellent, wow.

Wow, you guys, this is...

-Good.

-When I arrived and saw Siobhan but also Ian Fletcher standing there,

to be honest, I was almost quite moved, to be honest.

..Olympic gold medallist... silver, my apologies, Dave.

'It's like running in front of your home crowd, whereby you literally fly.

'Well, not literally, obviously, but in actual fact you literally run faster.

'Or at least you literally feel like you are.'

So without further ado, I'd like to introduce Dave Wellbeck. Dave.

APPLAUSE

Thank you. Thanks, guys. Thank you.

Thank you.

So...well, first of all, thank you, erm...

Thank you.

OK, great stuff.

So...hello, Basingstoke!

Er...

A good friend of mine once told me that a good speech

should begin with a joke, an anecdote and a laugh. I'm not going to bother with that today.

In actual fact, I think that might have been the other way round, but that doesn't matter.

OK. It was the other way round. Who cares?

Who can tell me what "raising the bar" means?

Anybody? Raising the bar?

OK, so, but we all have our personal bars in our lives, don't we?

But no, if you're a high jumper...

Actually, do we have any high jumpers here today?

Any high jumpers?

No, but you are trying to jump over an actual bar, like a real solid metal...

Well, it's not metal, obviously. It's probably some

kind of plastic or graphite compound, I should imagine...

And the higher you jump, the higher you have to...

Unless you raise that bar, then you're never going to get over it...is...

Yeah. But that's all very well and good, but how are we going to achieve that?

When we talk about Olympic values, what are...?

That's what I'm going to do now, OK?

But what is friendship?

Anybody here have any friends?

Anybody? Yes? Excellent.

-And w-w-w-what's your name?

-Naomi.

Excellent, very good, Naomi, and where do you live, Naomi?

I don't want to know that, obviously.

Back in London, Ian and Siobhan are already busy considering their options.

-There's Louise Richards.

-Right.

-She's perfect for Raising The Bar.

She's real smart, she looks great in heels, and the key thing

she has going for her is she's not Dave Wellbeck.

-Yes. What's she been doing?

-Great question...

With only nine days to go before the International Concert for Youth,

they know that if they're going to make a decision,

they need to do it now before they run out of ex-athletes.

-And what is it she won?

-What did she win?

Jesus, Ian, give me a break, I'm not Nostradamus.

-Oh, OK, 400m hurdles, Athens.

-Right, exactly, what's not to like?

No, you're right about this, Siobhan.

-Well, duh!

-I feel we've tried with Dave Wellbeck, we've given him another chance.

And the guy sucked. He went out there and he totally ate carpet.

OK, whatever, but I'm clear on this, I'll action this, but I'm not going to just sack him.

-Right.

-He's a whole-hearted guy, he tries hard, he never gives up.

-Yeah, yeah.

I want to find something else for him to...

-I'm totally cool with that.

-Yeah, so what about the Paralympics?

-Yep, that's cool.

-Cos you think, how much damage could he actually...?

-That's a good area.

Or is there anything in the whole Cultural Olympiad area...

-You're killing me.

-No, OK, I just had to say it.

In a way, it's a shame that Raising The Bar is all about young people.

Right.

We don't have a scheme to inspire old people, do we?

No, nuh-uh.

Like any team, this is a team made up of people with very different strengths.

I'd say Siobhan's key strength is that she's absolutely 100% committed to being right about things.

-Right, how do you feel about that?

-It's my job to manage and harness that commitment.

And how do you feel about that?

Yes, I mean it's not my job to have feelings about it.

I don't think that would be particularly helpful,

and in Siobhan's case it would be pointless anyway,

she's very clear about not wasting time on things like listening.

Meanwhile, it's another week.

-Dave, hi.

-Hey, hi.

Sorry to keep... Sorry to keep you waiting.

No worries, not at all. Huge, isn't it?

Yes, it is. Come on through.

Yeah, nice one.

Ian and Siobhan have invited Dave Wellbeck in for a meeting.

-Siobhan you know, of course.

-Hey, Dave.

-Yeah, yes, of course.

-Hey!

-Hey there.

-Have a seat.

Oh, nice one.

They've got a carefully thought through proposal to put to him.

Here's another statistic for you. By 2030, over 60% of us will be over 65.

-Right.

-This is a huge constituency we're talking about.

-Here's the thing, Dave. What we want to say here is that old people are our future.

-Nice one.

Well Fit is a new campaign aimed at encouraging the elderly

to get involved in the excitement and inspiration of the Games.

It's like my parents, they're both in their 60s.

-Right, OK. There you go.

-I don't think of them as old at all.

Exactly, 60 isn't old anymore. That's what Well Fit is all about.

The point is, your parents are absolutely typical.

Well, I don't know about that. You'd have to meet them.

-My mum's pretty wacky, to be honest.

-Is she?

-Yeah, she's out there.

Right, well, Dave, all I can really say to you is that this is a major campaign for us,

and when we sat down to draw up a list of people who could possibly

front it, we only wrote one name on that list.

-Right.

-It was yours.

-Well, yes.

Wow.

-I don't know what to say.

-I guess we think of it as a more senior position, if you will.

-I will.

-Like I say, you'll want some time to think about it.

-Erm, what about Raising The Bar?

-Well, yes.

-Because I don't want to let people down.

-Of course not.

-I mean, I could maybe do both.

-Well, no.

-No.

-I don't mind the extra travel.

We feel that would be beyond the call of duty.

Yeah, I don't mind that.

-We've thought about this long and hard, haven't we?

-Mm-mm.

And really we're resigned to the fact that if we lose you to Well Fit,

we're just going to have to find somebody else for Raising The Bar.

-Right.

-It's been a very difficult decision for us.

Well, like I say to my guys at the academy,

the easy stuff is easy, it's the difficult stuff that's difficult.

-Yes.

-Way to go.

I think it's a pretty good outcome, all things considered.

For Ian, meanwhile, all things considered, this has been a pretty good outcome.

Without Dave Wellbeck, we'd never have got to Well Fit.

-Do you feel you've been honest with him?

-Honest, what do you mean by that?

Well, it's not really a promotion, is it?

-Well...

-Not really.

Let's say you've got an athlete entered in a particular event but keeps losing.

All we've done is, we've entered him in a different event

in which he stands a much better chance of winning.

Right, OK.

I mean, I'm still gobsmacked, to be honest.

To be honest, I can't believe it.

For Dave himself, there's barely time to think straight before settling in to his new role.

I mean, to be honest, when I first started this,

I didn't think I could do it, I didn't think I had it in me.

When I was training, we used to talk about... You can only believe it if you can achieve it.

I never used to... No, wait, it's the other way round, isn't it?

-Er, well...

-You can always achieve it if you don't... You can never believe it if you're not...

Anyway, it's when people start to believe in you, that's when you believe in yourself.

-Yes.

-And that's when you realise...I'm Dave Wellbeck.

For me to make that kind of journey...

I can't tell you.

For Dave Wellbeck, this has been a personal journey.

He may not know exactly where it's going to take him yet, but through

hard work, sheer determination and other Olympic values, he's surely getting closer to finding out.

OK so...show time.

Yeah.

Great stuff!

Hi.

# There may be trouble ahead

# But while there's moonlight and music and love and romance

# Let's face the music and dance

# Let's face the music and dance.... #