The Middle Ages Guilty Pleasures: Luxury in...


The Middle Ages

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Look at this.

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It is one of the most iconic buildings in the world

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and, for my money, best seen from the river.

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Started in 1446 by King Henry VI,

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King's College Chapel took over a century to build.

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This Gothic masterpiece in Cambridge

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is a spectacular display of public, show off extravagance.

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It highlights the prestige of its four royal patrons.

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But it was also a private, personal luxury.

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King's Chapel was built so that priests could pray for the soul

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of one man, King Henry VI, to secure his place in Heaven.

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For me, King's College Chapel sums up perfectly the interconnection

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between luxury, religion and power in the medieval world.

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But luxury isn't always just a question of the expensive

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and the beautiful for the rich and the powerful.

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It's always been much more, and much more important than that.

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This story of luxury is about an idea

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that touches on kingship and pacifism, on social harmony

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and market freedom, and, especially, the divine.

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In the ancient world of the Greeks and Romans

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luxury had been a kind of barometer of social status and virtue.

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But in the Middle Ages those ideas were to be completely transformed

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in a way that still affects how we think about luxury today.

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It's an amazing story.

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The Latin term 'luxuria', which had meant excess and extravagance,

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now comes to mean lasciviousness and sinful, lustful self indulgence.

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Luxury could damage your very soul.

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It was becoming a deadly sin.

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Our story starts not with prayer or gold, but violence.

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The violence which ruled the Barbarian world

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outside the Roman Empire.

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The world of the Goths, the Vandals, the Angles and Saxons

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who helped to bring it down in the fifth century AD.

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This is a pattern welded sword,

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the ultimate luxury of the barbarian world.

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These swords were so charismatic

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that they were often given their own names.

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In the famous English poem, the epic Beowulf,

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which conjures up the world of the barbarian victors,

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Beowulf himself has his own sword called Hrunting, or Thruster.

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He himself says that it was,

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"A hilted weapon.

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"A rare and ancient sword.

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"It's iron blade with its ill boding patterns had been tempered in blood.

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"It had never failed."

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But these swords were more than just machines of death,

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they were social objects, too.

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Kings would give gave them to their supporters.

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They would be handed down in wills.

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They were markers of social rank.

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Luxury swords like this sum up a culture in which the warrior ruled.

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Might wasn't just right, it was beautiful, too.

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It was celebrated on the luxuriantly decorated helmets,

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golden belt buckles and jewellery

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worn by the leaders of the barbarian world

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as the Roman Empire disintegrated.

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What made these items sought after

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was the craftsmanship that went into them making them.

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A pattern welded sword means hammering several bars of iron

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and then folding, hammering, welding them

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and twisting them again and again.

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How long a process would you say that would take?

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You've got to bear in mind the skill level they're working at

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is considerably greater than I can claim.

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But I think, even then,

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bearing in mind also, they're not working alone,

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even so, I would have said,

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ooh, two to three months, I would have thought.

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The process strengthens the blade,

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but it also gives it a magical snakeskin pattern.

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Unsurprisingly, these swords sent forceful messages

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about authority, ancestry and power.

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If you are a powerful chieftain,

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the ability to command a technology,

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to have the most intricate jewellery made on the most small scale,

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or a sword where you require all these levels of manufacture,

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these are symbolic of power, in a way,

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they demonstrate what you can command as a patron.

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You can tie your own destiny in with your own sword.

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You have to be very powerful

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to be able to take a sword like that and really use it.

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But I think it's also important that people,

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in terms of inheriting things,

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people were often very conscious of whose sword they inherited.

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That's quite important, I think, because people

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can link themselves then to somebody important

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from the past, and see their own destiny as carrying into the future.

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-The sword chooses you, perhaps, in a way.

-Living up to the reputation of its previous owners, in a sense.

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And there are less felicitous contexts, of course,

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because it can be booty

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and then it truly is a representation of victory, isn't it?

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Smashing someone else for your own ascendancy.

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It was in places like this, Bamburgh Castle in Northumbria,

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that pattern welded swords were used and treasured.

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The kings who ruled here

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were among the most powerful in the early English world.

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Now, beneath the more recent castle, archaeologists have discovered

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the remains of the hall these kings built.

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And they lived here in some style.

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The excavations have turned up

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one of the finest pattern welded swords yet found.

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This was definitely a weapon fit for a king.

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92 pieces of iron were blended into six separate cores,

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which were then pattern welded into one magnificent blade.

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There's gold, too.

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The 'Beast of Bamburgh', originally perhaps a gold plaque or brooch.

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It's a classic example of barbarian animal interlace style,

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and it's a precious relic of the wealth

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which Bamburgh once commanded.

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The objects surviving here today are only a small part

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of the grandeur of this place in the Anglo Saxon period.

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You have to imagine a king in a tall timber hall feasting with

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his nobles and companions, dispensing gold and weaponry.

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From finds here and elsewhere in this period,

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we know that they were probably dining off Roman silverware,

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drinking Rhineland wine out of German glasses

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or mead out of silver mounted horns.

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This was warrior luxury.

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And in a world where most of the luxuries

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had disappeared with the Roman empire,

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what the ability to dispense this kind of luxury

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did for the King was to bind his followers to him

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and enhance his power over the landscape.

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The kind of warrior luxury had developed in the pagan world

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outside the Roman empire.

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In the uncertain early mediaeval world

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violent luxury like this had a broad appeal.

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But it was not unchallenged.

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And that challenge would be a challenge to luxury of all kinds,

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in the name of salvation.

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For nearly 300 years under the Romans

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this villa at Lullingstone in Kent was a luxury home.

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Most of what you see here dates from the last decades of the empire.

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In the 4th century AD there was little to suggest

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that the classical world was on the slide.

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They were renovating here,

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redecorating, and yet in the 5th century AD,

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just a few decades after this place was finished,

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Lullingstone villa burnt to the ground.

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It became what it is today, a ruin.

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We can't say for sure

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that it was the barbarian invaders from overseas that did it,

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but it seems fairly likely.

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And the destruction here

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coincides with a much wider social catastrophe,

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the Roman empire disappearing, and with it all its luxuries.

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Not just central heating and the baths, but the use of writing,

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money, and even sophisticated wheel made pottery.

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But one thing did survive,

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and some of the earliest evidence for its existence

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is right over here.

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Down here the excavators found something unusual,

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a room with access to it not just from the house, but from outside.

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It was semi-public, semi private and it contained a fabulous treasure.

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When the archaeologists excavated here

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they found hundreds of fragments of painted plaster

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that had fallen onto the basement floor

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from the back wall of the room above.

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After huge amounts of painstaking work,

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the archaeologists managed to put all these fragments back together

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and what they found surprised everyone.

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On the west wall of the upper room the reconstruction

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revealed a line of people praying in a classical arcade.

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And on the east wall was the unmistakeable symbol

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of the God they prayed to, Christ,

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made of the first two letters of his name in Greek, Chi and Rho.

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This was a Christian chapel.

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These paintings are a miraculous survival

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from the late 4th century.

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They're one of the few examples

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which show the emergence of Christianity in Britain

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from the shadows of the pagan world.

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The rise of Christianity

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is important for our understanding of luxury

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because Christianity brought with it a set of values

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very different to those of the classical world.

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For Christians, your soul was constantly in balance

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between Hell and salvation,

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and a luxury very definitely tipped the balance towards Hell.

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Despite the fall of the Roman world, Christianity survived,

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and during the seventh century came to dominate Britain.

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And battle was joined over luxury.

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For Christians, luxury was a dangerous roadblock

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on the path to Heaven.

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Christians were told to forgive their enemies,

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to abandon worldly pleasures, to scorn material wealth.

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That was the opposite of the pugnacious outlook

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of the early mediaeval world.

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From 670 the warrior king at Bamburgh was called Ecgfrith,

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but he was a Christian, too,

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and every time he looked out from his hall he would have been reminded

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of his Christian duty

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because out there in the North Sea,

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fulminating against luxury and all the immorality that went with it,

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lived one of early England's greatest heroes,

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not a warrior, but a monk,

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St Cuthbert.

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Cuthbert had been a monk at Lindisfarne

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and his fame was such that Ecgfrith had him consecrated bishop.

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But no sooner had he done so than Cuthbert retreated to a cell

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on the deserted island of Inner Farne, just off Bamburgh,

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to live as a hermit.

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It was a regime of no luxury at all, instead abstinence.

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No sex, little food,

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physical privation and permanent religious devotion.

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But his privations brought him something else, respect,

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enormous spiritual authority.

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With it he could combat the luxury warrior ethos across the water.

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I've come with Michelle Brown,

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a leading expert on Cuthbert, to the site of his cell.

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So St Cuthbert, having worked on Lindisfarne,

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decides to retreat here to Inner Farne as a hermit.

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What provokes that? How do we understand that?

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Well, this is the place of renewal.

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We're used to thinking of hermits

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actually bricking themselves up behind walls

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like Julian of Norwich,

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This is actually where you come, as powerhouse,

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to draw energy to recommit to the world.

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Cuthbert said, "If only I could build a cell with walls so high

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"that all I could see was the sky,

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"I'd still be afraid that love of money

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"and the cares of the world would snatch me away."

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So when the King makes him bishop, part of his responsibility

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is that he has to keep the secular authorities on a moral path.

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Almost immediately, he says,

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"I am going to go on to the Farne Islands as a hermit."

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He doesn't choose the most remote island,

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he chooses the one outside the king's bedroom window.

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You're withdrawing, but making yourself even more in the spotlight.

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Yeah, yeah. So every time Ecgfrith, intent on warfare, genocide,

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ostentatious consumption of wealth

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at a time when his people are dying in droves,

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he's got the symbol of that little cell and he knows that inside it,

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and everybody knows that inside it,

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is this vulnerable, emaciated, ascetic, Ghandi like figure.

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All of that rolled up together, a positive signal of the fact

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that there are responsibilities that come with wealth and power.

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Cuthbert's life was the opposite of luxury.

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His actions were a deliberate provocation to the King

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and his followers.

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Too much luxury, he said, would bring them to damnation.

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But that didn't mean the Church

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couldn't have its own kind of luxury.

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After all, bishops were important people

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and churches were rich places.

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So luxury was OK if it was in the service of God.

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From the very beginning Christians had spared no expense.

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Across the Mediterranean

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their churches gleamed with gold and mosaics.

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Here in the North they glowed with paint and stained glass.

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Many of those beautiful things from that time,

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not just architecture put objects as well, have not survived,

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destroyed by war or decay, but some have,

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and they allow us to glimpse

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just how glittery this supposed Dark Age actually was.

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Protected by a tidal causeway,

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the monastery at Lindisfarne was the religious capital of Northumbria.

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When Cuthbert died in 687

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the monks created an astonishing monument to his memory.

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It's called the Lindisfarne Gospel.

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It is, perhaps, the most spectacular treasure of early Northumbria.

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The manuscript was created to sit on the high altar

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of the monastery church where Cuthbert was buried.

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And it is an object of astonishing luxury.

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It is made of the highest quality vellum,

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from calfskins which had been soaked, stretched and scraped clean.

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The binding, now lost, was probably made of gold,

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silver and jewels, a kind of reliquary.

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But all this luxury was not a statement of personal power and wealth,

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it was a work of spiritual devotion.

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Starting from the point of view of the materials, it's a vellum page.

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How many animals have gone into producing that,

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or providing that amount of material?

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The vellum is undoubtedly the most important and expensive part.

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There are at least 300 skins of yearling cattle

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that would've been used here.

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Most books in the Middle Ages on prepared animal skin

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have holes and blemishes in the vellum.

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If you're in the field as a cow, something bites you,

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when you stretch the skin, it's going to open up as a hole.

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Here there are only three tiny holes

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and they're right down in the gutter.

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It's important that it looks perfect in the eyes of the Lord.

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They must have had many more skins to choose from.

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What's then so amazing, where as library books undecorated

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might have six or seven scribes

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all taking their turn at doing the writing,

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this, the most complex is the work of one person.

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They do all the script, all of the decoration.

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It's a Leonardo moment.

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That person is the one who's conceived the vision

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and who's actually living the work of prayer and dedication.

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The person who made it was one of Cuthbert's successors

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as Bishop of Lindisfarne, Bishop Eadfrith.

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Not only is he a consummate theologian

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and a consummate artist and scribe, he's a practical chemist.

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I led a laser pigment process project based at the British Library

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to study the actual composition

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and we found that this incredible array of pigments,

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about 90 of them it seems,

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even the Mediterranean with all its traders would

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struggle to compete with.

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Photoshop has trouble colour balancing it all.

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They're all made from six locally available plants and rocks.

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This person is so attune with his natural environment,

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he knows that if you boil up Ochil,

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which is a lichen that grows on the rocks,

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that you can get 40 shades of purple from red to blue

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by varying the acidity or alkalinity.

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It gives you a really nice rich ruby red. Natural substances.

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To produce the book, Bishop Eadfrith made a retreat each Lent

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to a cell on another island close to Lindisfarne.

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The work was itself an act of Christian devotion.

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The first time you write with a quill,

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with iron gall ink on vellum,

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it's an almost religious experience.

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Your heart stops, everything, you feel it's right.

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When you're looking at something like Lindisfarne gospels,

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whoever was preparing it must have been truly exceptional.

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It's a huge undertaking.

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Just the planning to get the skins alone

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is an undertaking in itself.

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As you started to prepare them, depending on when you prepared them,

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if it was humid, the skin would start to come alive.

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That's the great thing about working with materials that are organic,

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they still behave organic, so the skin still behaves alive.

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If you leave it alone, it will roll up because it's humid.

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Doing calligraphy when it's quiet,

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it's so meditative, it really feeds you.

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If you think of the rhythm of the writing,

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the period they're writing in,

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What time of day are they writing?

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The day was split up into nine specific hours of prayer.

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Was there chanting,

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was there singing happening while they were writing?

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The singing will affect the rhythm of the script.

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Immediately, you go into this trance,

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so it's quite a fascinating experience

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that unfortunately a lot of people just won't get!

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All this effort and expense was legitimate

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because it served God's purpose.

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The book's very luxury was itself

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a means to make God's purpose a reality.

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So we've got a product which is being produced by a local community,

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using resources from that local community,

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particularly in the colours as well as the actual vellum.

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Being produced as an act of devotion by one individual.

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An extraordinary event.

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And, I mean, the letters and images themselves

0:19:580:20:02

are doing a similar job, amalgamating worlds together.

0:20:020:20:06

If you imagine, you have queued as a pilgrim,

0:20:060:20:09

dragged your granny 250 miles for that miracle of healing,

0:20:090:20:12

and you get your moment in front of the Gospels,

0:20:120:20:15

you won't necessarily understand the words,

0:20:150:20:17

but you'll see things that, visually, mean things to you.

0:20:170:20:20

So for example, I as somebody of Irish ancestry would be drawn

0:20:200:20:24

immediately by the Celtic La Tene spiral work here,

0:20:240:20:27

which reminds me of the brooch I inherited from my Irish grandmother.

0:20:270:20:31

Whilst you might be drawn by this garnet cloisonne work here,

0:20:310:20:36

which reminds you of the belt buckle that your Germanic father had

0:20:360:20:40

when he was a federal auxiliary in the Roman army.

0:20:400:20:43

And so, in the lettering forms...

0:20:430:20:45

Because I'm being attracted by the Greek alphas as well!

0:20:450:20:47

You've got Greek letter forms, you've got Latin capitals

0:20:470:20:49

of the sort that you would see on monumental Roman inscriptions,

0:20:490:20:53

things that look stylistically like Irish and Celtic.

0:20:530:20:57

And so, all this, really, is saying that everything comes together

0:20:570:21:03

and that the ultimate thing that underpins all of that is Logos,

0:21:030:21:06

the idea of the word, the thought, being the prime mover.

0:21:060:21:12

What we've seen here is a sophisticated, ornate,

0:21:140:21:18

and yet understated luxury

0:21:180:21:21

borne out of many man hours of devotion

0:21:210:21:23

that delivered the Church's message of peace, friendship and unity

0:21:230:21:27

in an otherwise very dangerous and insecure world.

0:21:270:21:31

Indeed, it's a miracle that the Lindisfarne gospel books

0:21:310:21:34

survived that world, for, in 793,

0:21:340:21:36

less than 100 years after they were created,

0:21:360:21:39

the Vikings invaded this very island

0:21:390:21:41

in a raid that echoed across Europe.

0:21:410:21:44

It seemed as if Christian luxury had lost the struggle with the warriors.

0:21:460:21:50

But the churchmen never gave up

0:21:500:21:52

their efforts to tame the violence of the age.

0:21:520:21:56

And what's fascinating is that the barbarian warrior principle

0:21:560:22:00

and Christian values did come together in the end,

0:22:000:22:03

around one of the greatest luxuries of the mediaeval world.

0:22:030:22:07

Warhorses.

0:22:070:22:09

Mediaeval people liked to think of society as being divided,

0:22:090:22:12

as King Alfred the Great once put it, into those who worked,

0:22:120:22:16

those who prayed, and those who fought.

0:22:160:22:18

Each was indispensable.

0:22:180:22:20

But by the 11th Century, it was the man who fought on horseback,

0:22:200:22:23

the knight, who was boss.

0:22:230:22:26

CLATTERING OF HOOVES

0:22:300:22:31

Horses were unmatched as instruments of power in medieval Europe.

0:22:310:22:37

Expensive to buy and even more expensive to keep,

0:22:370:22:41

they were indisputable symbols of status, nobility and wealth.

0:22:410:22:45

Warhorses were specially bred for their strength and agility

0:22:480:22:53

and like the modern-day battle tank, could be devastating in the field.

0:22:530:22:57

In a society organized mainly for war,

0:22:570:22:59

having fully-equipped soldiers living off the land

0:22:590:23:02

and dominating politics was a recipe for trouble.

0:23:020:23:05

And trouble there was. Fighting was endemic.

0:23:050:23:08

In some parts of Europe, it was even legal

0:23:080:23:10

to declare private war on your neighbour.

0:23:100:23:13

Murder, rape, plunder, sin incarnate

0:23:130:23:16

all made possible and worse by the luxurious warhorse.

0:23:160:23:20

All this was anathema to the church, which inveighed against the violence

0:23:220:23:26

and greed of the knightly class.

0:23:260:23:28

But the church found a way to tame the knights

0:23:280:23:32

with a new honour code. Today we call it chivalry.

0:23:320:23:36

The word comes from the French word for horseman, chevalier.

0:23:370:23:41

From now on, a knight was expected to be more than a soldier.

0:23:410:23:45

He must school himself in virtue and avoid pride, idleness, and lechery.

0:23:450:23:50

Now Christian values had colonised

0:23:520:23:54

the most iconic of warrior luxuries - knighthood and the war horse.

0:23:540:24:00

At the heart of chivalry is an ethical code constraining violence.

0:24:000:24:04

The aristocratic tendency to mete out violence

0:24:040:24:08

which is expressed symbolically in swords and shields and so on,

0:24:080:24:11

is something that is controlled and contained.

0:24:110:24:14

So it's a kind of, as it were, a Christian ethos of containing a force

0:24:140:24:18

that is legitimate under some circumstances.

0:24:180:24:21

Chivalry is positioned on the one hand between rough power,

0:24:210:24:25

and the reality power is rough, and yet, on the other hand,

0:24:250:24:28

there's a softening process whereby you can write it down,

0:24:280:24:31

you can codify it.

0:24:310:24:32

You can talk about gentility, you can talk about gentleness.

0:24:320:24:36

"The very parfit gentle knight", and so on.

0:24:360:24:39

ANNOUNCER: 'Now, before we begin, Sir Nigel will raise his rod.

0:24:390:24:43

'As he does so, you may join in and acclaim.

0:24:430:24:46

'Right, so they've got him...'

0:24:460:24:49

Gentle-born they may have been,

0:24:490:24:52

but knights still retained their appetite for violence,

0:24:520:24:55

and from it developed a new chivalric luxury.

0:24:550:25:01

The need to train,

0:25:010:25:03

and the natural competitiveness of the knightly class,

0:25:030:25:06

produced an even more sophisticated luxury - the tournament.

0:25:060:25:09

Knights would gather in mock battles,

0:25:090:25:11

sometimes lasting several days.

0:25:110:25:13

Now, today, we think about a jousting tournament

0:25:130:25:16

as two knights competing,

0:25:160:25:18

but initially these things were more like good-natured free-for-alls,

0:25:180:25:22

which eventually developed into a more official sport.

0:25:220:25:25

Even so, kings kept a close eye on occasions such as this.

0:25:250:25:30

Because plots could develop against them here, and even small wars.

0:25:300:25:35

In fact, Kenilworth Castle, here, was one of the few places

0:25:350:25:38

where such competitions were allowed to take place.

0:25:380:25:41

Just as today, this was a popular spectacle.

0:25:430:25:46

Mock war, it was thought, was better than real war.

0:25:460:25:49

Scenes like this became the Formula 1 or Premier League of the Middle Ages.

0:25:490:25:54

And they developed a similar community of rich sponsors,

0:25:540:25:58

expert managers, captains and star players.

0:25:580:26:01

Above all it was a great opportunity

0:26:040:26:06

for the quality to show off.

0:26:060:26:08

You needed armour, spare weapons, and the servants to look after them.

0:26:080:26:11

And you needed the money to pay a ransom to another player if,

0:26:110:26:14

by chance, you were captured.

0:26:140:26:16

Most of all, you needed the free time to take part.

0:26:160:26:21

All this was a huge expense.

0:26:210:26:24

This was a leisure sport for the lucky few.

0:26:240:26:27

These meetings were intensely glamorous.

0:26:270:26:30

The leading nobles took to them like a duck to water.

0:26:300:26:33

It gave them a chance to make a name for themselves,

0:26:330:26:36

upstage their rivals and show off their chivalric prowess.

0:26:360:26:40

Even if people weren't rich

0:26:400:26:42

they could get the sponsorship of a local lord,

0:26:420:26:45

like a polo player, champion jockey or racing driver today,

0:26:450:26:48

make a name for themselves and get famous, and many did.

0:26:480:26:52

Of course, the church took a dim view of it all.

0:26:520:26:55

One man stands out amongst them all. St Bernard of Clairvaux.

0:26:550:26:59

He said, "You cover your horses with silk,

0:26:590:27:03

"and plume your armour with I know not what sort of rags.

0:27:030:27:07

"Are these the trappings of a warrior, or are they not,

0:27:070:27:10

"rather, the trinkets of a woman?"

0:27:100:27:12

Instead, according to St Bernard,

0:27:120:27:14

a knight should put himself and his luxury warhorse

0:27:140:27:18

to the service of God and go on Crusade

0:27:180:27:21

or even become a knightly monk,

0:27:210:27:23

like the Knights Templar or the Knights of St John.

0:27:230:27:25

Like chivalry, these Godly alternatives,

0:27:250:27:28

channelled the enthusiasm of all the young bloods.

0:27:280:27:32

There's another fundamental feature about chivalry,

0:27:320:27:35

the extent to which this culture is a youth culture,

0:27:350:27:38

it is a culture of young people going through transitions.

0:27:380:27:41

So when you speak of the vigil, the quest, the test,

0:27:410:27:44

they're all, as it were, processes which people go through

0:27:440:27:47

which are to do with a young, erotic, often quite courtly audience,

0:27:470:27:53

so the symbolism of heraldry, the trappings of heraldry,

0:27:530:27:57

the shield, the sword.

0:27:570:28:00

Just look at how heraldry becomes a feature of building, art,

0:28:000:28:03

any kind of decorative, luxurious display.

0:28:030:28:08

So that war becomes something that,

0:28:080:28:11

if you look at any late Medieval English parish church

0:28:110:28:15

or indeed if you look at an Oxford or Cambridge College

0:28:150:28:17

they're covered in battlements and arrows that are totally useless.

0:28:170:28:21

The key feature of late Medieval chivalric culture

0:28:210:28:24

is that it is an effective, inward, romantic and arty thing.

0:28:240:28:28

PIPER PLAYS JAUNTY MEDIEVAL TUNE

0:28:280:28:32

In the sixth century AD, Pope Gregory the Great put pride

0:28:430:28:47

at the top of the list of the seven deadly sins.

0:28:470:28:50

In the 600 years since, the Church struggled constantly

0:28:500:28:53

against the pride of the barbarian warrior.

0:28:530:28:55

It's no surprise that the stock image of this sin

0:28:550:28:59

was that of a knight falling off a horse.

0:28:590:29:02

Now, finally it seems as if the church had managed to tame

0:29:020:29:06

this violent and sinful luxury.

0:29:060:29:08

But new luxuries were springing up for the church to condemn.

0:29:080:29:13

Just as there always are.

0:29:130:29:16

In the first Crusade in 1099

0:29:180:29:20

an army of knights from Western Europe had conquered Jerusalem.

0:29:200:29:24

It was the signal for an explosion of trade with the exotic East.

0:29:240:29:29

New luxuries arrived. A long boom began.

0:29:290:29:32

And to pay for it all, there were new kinds of credit

0:29:320:29:35

including the forerunners of modern banks.

0:29:350:29:38

And everywhere, wealth began to be measured

0:29:380:29:40

not just in terms of land or military power, but of money.

0:29:400:29:45

I mean, there are those that fight and those that pray,

0:29:450:29:48

there are those that work and finally, there are those that bank.

0:29:480:29:52

And from the 13th Century the rise of the banking class,

0:29:520:29:57

becomes a major feature on the world stage.

0:29:570:30:00

Economic growth galvanized the luxury market

0:30:000:30:03

as appetites became more sophisticated.

0:30:030:30:05

And, of course, the church criticised.

0:30:050:30:08

The change was so great that pride,

0:30:080:30:10

the overwhelming concern of warriors and conquerors,

0:30:100:30:13

got toppled from the top of the list of the seven deadly sins.

0:30:130:30:17

From about 1000 AD, its place is taken by avarice or greed.

0:30:170:30:22

The sin, par excellence, of a community

0:30:220:30:24

increasingly involved with trade,

0:30:240:30:26

where fortunes could be won or lost overnight.

0:30:260:30:30

But the church could not stop the march of luxury.

0:30:300:30:34

Just as today, bankers had a major part

0:30:360:30:38

in the anxiety about money and luxury.

0:30:380:30:41

For some, they were the epitome of avarice and luxurious sin.

0:30:410:30:45

But they weren't the only sinners.

0:30:450:30:48

By 1200 AD, the market here in Southwark was flourishing.

0:30:480:30:52

And it was in places like this

0:30:520:30:55

that the new battle between luxury and the church was to be fought.

0:30:550:30:58

Then, as now, luxuries are on sale.

0:30:580:31:00

Back then, they were importing vast quantities of wine from Bordeaux,

0:31:000:31:04

then a possession of the English crown.

0:31:040:31:06

But if you want to see what really attracted medieval buyers

0:31:060:31:09

you have to go this way.

0:31:090:31:11

Medieval buyers were after spices

0:31:160:31:18

and sometimes they could be very expensive.

0:31:180:31:21

Not least because they travelled from so far away

0:31:210:31:24

but also because some involved a huge amount of labour.

0:31:240:31:26

Back then, even pepper, to begin with,

0:31:260:31:28

was an extraordinarily expensive spice.

0:31:280:31:31

Excuse me, hi, what's the most expensive spice you have on sale?

0:31:400:31:45

Saffron. One ounce of saffron.

0:31:450:31:48

Whereabouts can we find it? Where is it?

0:31:480:31:50

OK, over here.

0:31:500:31:51

Usually, you get three countries in the world that produce saffron.

0:31:510:31:55

There are many more, but three very known, I suppose.

0:31:550:31:58

Spain is one of them.

0:31:580:31:59

Iran is the other, and from India, in the region of Kashmir.

0:32:000:32:05

But what I have here today is Spanish saffron.

0:32:050:32:08

Saffron is actually more expensive than gold.

0:32:080:32:11

So, it's very labour intensive and that's why it's so expensive.

0:32:110:32:15

This trade was so lucrative that, in the medieval period,

0:32:150:32:18

they'd try to fake these imported goods with something home-grown.

0:32:180:32:22

So, radish seeds would be replaced for mustard seeds

0:32:220:32:26

and saffron, they would try to grow in East Anglia.

0:32:260:32:28

That's where we get the place, Saffron Walden.

0:32:280:32:30

But nothing could replace the real thing.

0:32:300:32:38

Authentic spices from the East brought a taste of the exotic

0:32:400:32:45

to mediaeval meals.

0:32:450:32:46

They joined other luxury imports like cheeses and fine wines

0:32:460:32:51

on the tables of the aristocracy, and, increasingly, in humble homes.

0:32:510:32:55

Trading ports like Southampton thrived

0:32:550:32:59

as the new luxury goods poured in.

0:32:590:33:02

Demand was such that people could make big money.

0:33:020:33:05

One Southampton merchant, John Fortin,

0:33:050:33:08

made his money in the Bordeaux wine trade

0:33:080:33:09

and built this house on the proceeds.

0:33:090:33:12

But for the church,

0:33:120:33:13

the new luxuries provoked more than just avarice or gluttony.

0:33:130:33:16

Just by themselves, these foodstuffs could hold moral dangers.

0:33:160:33:23

I think all consumption comes with a moral charge.

0:33:230:33:25

There are foods

0:33:250:33:28

that it is good for you to eat and foods it is bad for you to eat.

0:33:280:33:31

There are foods, particularly meats, which are a fleshy substance

0:33:320:33:36

which encourage lasciviousness.

0:33:360:33:40

In fact the word "luxuria" in medieval Latin

0:33:400:33:44

quite literally means lechery, so these are definitely to be avoided.

0:33:440:33:48

Equally, you may take on some of the qualities of the foodstuff itself.

0:33:480:33:54

Medieval sensory perception - taste is a part of that -

0:33:540:33:58

works in a very different way to our assessment of the senses.

0:33:580:34:03

We have a very closed model of them.

0:34:030:34:07

If, for example, I touch this table,

0:34:070:34:09

all I do is I feel that table's presence, and I can push against it.

0:34:090:34:12

If I were living 600 years ago,

0:34:120:34:15

I would absorb the moral qualities that came from that table.

0:34:150:34:18

So when I consume food, I also absorb the moral qualities of these things.

0:34:180:34:23

This is one of the reasons why, particularly medieval women,

0:34:250:34:30

there are some groups who try to consume the Eucharist a great deal,

0:34:300:34:35

it's eating truth, it's tasting truth

0:34:350:34:38

and this is one of the things that comes with it.

0:34:380:34:40

Equally there are animals -

0:34:400:34:43

all things are made up of different humors and characteristics

0:34:430:34:46

and you absorb those when you consume them as well.

0:34:460:34:50

The church leaders were determined to keep a lid

0:34:530:34:56

on the moral dangers of this new cookery.

0:34:560:34:58

That was why the church calendar was already strewn

0:34:580:35:01

with days of abstinence,

0:35:010:35:03

which banned the consumption of dangerous foods, like meat.

0:35:030:35:08

But the new spices constituted a particular danger. Lechery.

0:35:080:35:12

The church condemned the avarice of the trading classes

0:35:130:35:17

as it condemned the luxuries they brought to market.

0:35:170:35:19

Spices and food were part of a general moral crusade

0:35:190:35:23

against sin and luxury.

0:35:230:35:25

And of course, quick off the mark, as you might expect,

0:35:250:35:28

was St Bernard of Clairvaux.

0:35:280:35:30

Writing to a cousin, he complained about how

0:35:300:35:33

spices and alterations of food tastes were a sin.

0:35:330:35:36

"Ginger, cumin and a thousand seasonings of this sort

0:35:360:35:40

"not only stimulate the appetite in an unseemly way

0:35:400:35:44

"but increase sexual desire."

0:35:440:35:46

It seems that one form of sin, gluttony,

0:35:470:35:49

inevitably encouraged another, lust.

0:35:490:35:52

And that connection was reinforced by the fact that spices

0:35:520:35:56

were being used in aphrodisiac potions.

0:35:560:35:58

So for St Bernard, spicy food led to spicy conduct.

0:36:000:36:05

And here in Bankside, just a stone's throw from the market,

0:36:050:36:09

was London's red light district.

0:36:090:36:11

In 1161, King Henry II laid down regulations

0:36:110:36:14

concerning the conduct of the women, venereal disease,

0:36:140:36:18

and the prevention of disorder.

0:36:180:36:21

They lasted 400 years.

0:36:210:36:23

The brothels were known as stews.

0:36:230:36:25

Even today, five centuries since the system was abolished,

0:36:250:36:28

the street names reflect the district's murky past.

0:36:280:36:32

One of the stews stood on this corner.

0:36:340:36:36

It was called the Castle on the Hope.

0:36:360:36:38

We're told that in 1506, its owner, John Sandes, was in court

0:36:380:36:43

not for running a brothel, but for keeping it open on feast days.

0:36:430:36:47

It's a long way from the glories of Lindisfarne

0:36:470:36:50

and the extravagances of the tournament knights

0:36:500:36:54

to a bawdy house like this.

0:36:540:36:56

But then luxury in England has always had this kind of reputation.

0:36:560:36:59

When modern English first emerged in the late Middle Ages

0:36:590:37:02

luxury meant not excess or extravagance, but lust itself.

0:37:020:37:07

As one contemporary put it,

0:37:070:37:09

"Leude touchinge and handelyng

0:37:090:37:11

"makithe folke falle into the horrible synne of luxurie."

0:37:110:37:14

Luxury is about stimuli. It stimulates the senses.

0:37:160:37:22

And again there are very ancient theories about

0:37:220:37:24

how sense, body and mind operate

0:37:240:37:28

so clearly, being around beautiful things,

0:37:280:37:30

hearing beautiful things, touching, tasting and so on,

0:37:300:37:33

all this has to do with your state of mind.

0:37:330:37:36

So luxury and concupiscence and sexual wiles are all bound up

0:37:360:37:42

very, very powerfully in the discourse about women

0:37:420:37:46

and in poetry about women throughout the Middle Ages.

0:37:460:37:50

So it's really interesting how early the preoccupation is,

0:37:500:37:54

and how with luxury, sexuality, virginity and femininity.

0:37:540:38:00

There was also a kind of belief,

0:38:000:38:02

that real, uncontrollable sexual desire came from women.

0:38:020:38:05

Well, definitely the understanding of the female body was such that

0:38:050:38:10

you could explain a sort of unbridled sexuality much more easily, yes.

0:38:100:38:15

Because women are held to be carnal in a way that men aren't.

0:38:150:38:18

From Totalian onwards, that's the central doctrine, women are fleshly.

0:38:180:38:22

You have whole treatises on virginity,

0:38:220:38:25

how you're supposed to operate. In fact in the Anglo Saxon period

0:38:250:38:29

Altham criticised nuns who are too quick to wear beautiful clothes

0:38:290:38:34

or make-up, which he thinks is some diabolical invention.

0:38:340:38:37

-It's the first step down the line.

-It's the first step down that path.

0:38:370:38:41

By 1300, the church had been struggling for centuries

0:38:430:38:47

to direct the universal taste for luxury away from sin

0:38:470:38:52

and towards the service of God.

0:38:520:38:54

And it had done so with some success.

0:38:540:38:57

It's time to call one of the age's great sinners into the witness box.

0:38:570:39:02

His name was Henry of Grosmont,

0:39:020:39:04

first Duke of Lancaster, Earl of Derby, Lincoln and Leicester,

0:39:040:39:07

steward of England, and Lord of Bergerac and Beaufort in France.

0:39:070:39:12

Henry was a cousin of King Edward III's.

0:39:130:39:15

He was born in around 1310,

0:39:150:39:17

and probably the richest man in England after the King.

0:39:170:39:20

He owned 23 castles, including this one,

0:39:200:39:23

and had land in 30 English counties.

0:39:230:39:26

And he behaved accordingly.

0:39:260:39:28

In four short decades, he managed to make a splash

0:39:280:39:31

in pretty much every department of mediaeval luxury.

0:39:310:39:34

He was an enthusiastic tournament man,

0:39:350:39:38

captaining a team which held annual events at his castle at Lincoln.

0:39:380:39:42

He tells us that he was good-looking in his youth,

0:39:420:39:45

but that he "lingered in the mud of the vile sin of pride",

0:39:450:39:49

taking excessive pleasure in his appearance.

0:39:490:39:52

It wasn't just tournaments.

0:39:520:39:54

He liked rich food, well-spiced and with strong sauces

0:39:540:39:58

and he liked his wine, often over-indulging quite a lot.

0:39:580:40:01

He was also one for the ladies,

0:40:010:40:03

and not just the great ladies of society, but women from any class

0:40:030:40:07

or station, whom he went after with "overwhelmingly lecherous pleasure".

0:40:070:40:12

Amazingly, we know all this because he told us so himself.

0:40:120:40:17

In his later years, like so many of us,

0:40:170:40:19

he began to regret his youthful indiscretions.

0:40:190:40:22

But more than that, he tried to make amends.

0:40:220:40:25

I've come to Corpus Christi College here in Cambridge

0:40:290:40:32

in search of a very rare manuscript.

0:40:320:40:36

It's not a grand bible or a weighty chronicle.

0:40:360:40:39

It's much more personal than that.

0:40:390:40:42

It's a book written by Henry of Grosmont himself.

0:40:420:40:46

And, astonishingly, it's a confessional.

0:40:460:40:49

And this is it.

0:40:490:40:50

Not the original written by Henry himself,

0:40:500:40:53

but most probably a copy that he himself owned.

0:40:530:40:56

And here in the back is a post-script.

0:40:560:40:59

It says, "This book was begun and finished

0:40:590:41:03

"in the year of Our Lord Jesus Christ 1354

0:41:030:41:06

"by the poor and miserable sinner Henry, Duke of Lancaster.

0:41:060:41:11

"May God pardon his sins."

0:41:110:41:13

And the name is actually written backwards in a gesture of humility.

0:41:130:41:19

It's called The Book of Holy Medicines.

0:41:210:41:24

In it, Henry writes of himself as a sick body with seven wounds,

0:41:240:41:28

one for each of the seven deadly sins,

0:41:280:41:31

and explains how he fell foul

0:41:310:41:33

of each of them during the course of his life.

0:41:330:41:36

"Lord, I have often sinned in lechery by means of the wicked feet,

0:41:390:41:42

"for I had gone to extreme trouble

0:41:420:41:44

"to make myself elegant in shoes or boots,

0:41:440:41:47

"and all of this has been with the aim of further inflaming

0:41:470:41:51

"evil lechery in some flighty woman.

0:41:510:41:53

"And that was why I would so stretch out my stirrups at jousts,

0:41:530:41:57

"and elsewhere would dance nimbly with my feet, and everything was

0:41:570:42:01

"done out of wickedness, whether in thought or in deed."

0:42:010:42:04

Henry's intensity here is really quite something.

0:42:060:42:09

Here's one of the greatest peers in the realm,

0:42:090:42:12

a man used to luxury all his life.

0:42:120:42:14

And yet here he is, racked with anxiety about it.

0:42:140:42:18

This is so much more than a modern kiss and tell autobiography,

0:42:180:42:22

this is about how to find your way back from that period of excess.

0:42:220:42:26

And this book was meant to be read.

0:42:260:42:28

It was copied and passed out amongst Henry's friends.

0:42:280:42:32

But Henry little knew, he could not know, that he was writing

0:42:320:42:36

at a time when attitudes to luxury were about to be transformed.

0:42:360:42:41

In 1348, a horrific epidemic reached Britain - the Black Death.

0:42:440:42:49

Its first impact was devastating -

0:42:490:42:52

between a third and a half of the population died.

0:42:520:42:56

But it also set in motion a train of events

0:42:560:42:59

through which British attitudes to luxury would change forever.

0:42:590:43:04

We can't say for sure, we just don't have the evidence,

0:43:060:43:08

but it may be that the founding of this college and Henry's book

0:43:080:43:13

were both reactions to the deadly impacts of the Black Death.

0:43:130:43:16

The founding of this college by the townsmen of Cambridge,

0:43:160:43:19

with Henry's help,

0:43:190:43:22

happened just three years after the first impact of the disease.

0:43:220:43:24

And Henry's book itself was finished just three years after that.

0:43:240:43:28

So it is tempting to see both ventures

0:43:280:43:31

as attempts to ward off further divine punishment.

0:43:310:43:35

But, for our story, the impact of the Black Death goes further.

0:43:350:43:40

And it's not about the people who died and their immortal souls,

0:43:400:43:43

what's crucial is to think about those who survived.

0:43:430:43:48

It's hard to believe that a disease which kills half the population

0:43:480:43:51

can have an upside, but it did.

0:43:510:43:55

And the reason is that,

0:43:550:43:56

at all levels of society, those who survived

0:43:560:43:59

found themselves much better off

0:43:590:44:02

and able to aspire to luxuries of their own.

0:44:020:44:05

The age of relative luxury had arrived.

0:44:050:44:10

Because there are fewer people consuming, because the price

0:44:100:44:13

of food goes down, ultimately,

0:44:130:44:15

then those who have land and money to invest,

0:44:150:44:17

invest it in a much wider way, they diversify their activities.

0:44:170:44:22

So, in a way, the diet and what is purchasable in England

0:44:220:44:26

becomes much more diverse

0:44:260:44:28

and that trickles down quite low in the population.

0:44:280:44:31

So if we can introduce the concept of relative luxury,

0:44:310:44:34

we'll find people out there, working people,

0:44:340:44:37

having relative luxuries they might not have had before -

0:44:370:44:40

fish, meat, cheese and so on.

0:44:400:44:42

You get Yeoman farmers who basically assemble the estates

0:44:420:44:46

of the dead men around them.

0:44:460:44:48

And they know that this is morally difficult,

0:44:480:44:50

you know, the fact that, well, I grew rich, I can't take it with me

0:44:500:44:54

but I grew rich at the expense of other people who didn't make it.

0:44:540:44:57

So it's that survivor mentality that is clearly very important.

0:44:570:45:01

But undoubtedly, if you are a skilled labourer,

0:45:010:45:05

if you are particularly a mason or somebody who builds buildings,

0:45:050:45:09

we know that wage rates go up

0:45:090:45:11

and continue to rise throughout the late 14th Century.

0:45:110:45:14

Some people are becoming pretty rich on the back of this,

0:45:140:45:16

they're doing quite well.

0:45:160:45:18

With the population almost halved, labour was in great demand.

0:45:230:45:28

For once, The ordinary people of England were in the driving seat.

0:45:280:45:32

They wanted more and were determined to get it.

0:45:320:45:36

Eventually, in 1381,

0:45:360:45:37

just over thirty years after the plague struck,

0:45:370:45:40

the unrest exploded in what we call today the "Peasants' Revolt".

0:45:400:45:44

A vast crowd of country people descended on London to protest

0:45:440:45:48

about a swingeing poll tax and call for an end to serfdom.

0:45:480:45:52

And some of them had it in for the gentry.

0:45:520:45:54

"When Adam delved and Eve span," asked one of the leaders,

0:45:540:45:57

"Who was then the gentleman?"

0:45:570:45:59

The climactic events happened here

0:45:590:46:02

at Smooth Field, on the edge of the City,

0:46:020:46:04

where the protesters' leader, Wat Tyler,

0:46:040:46:07

tried to stab King Richard II and was cut down

0:46:070:46:10

by the Lord Mayor of London.

0:46:100:46:12

In the short-term, the King's government prevailed,

0:46:120:46:14

but in the long-term, it was serfdom that was pushed to extinction.

0:46:140:46:19

And at the same time the social effects of the Black Death

0:46:190:46:21

were rippling out across the country,

0:46:210:46:23

causing great unease for the noble class.

0:46:230:46:27

And it was access to luxury that was at the heart of it.

0:46:270:46:32

Just as today, clothes and fashion

0:46:340:46:36

were the barometers of social change.

0:46:360:46:39

In the 1350s, elite fashions were transformed.

0:46:390:46:42

Tunics got shorter and were fitted more tightly to the body,

0:46:420:46:46

clothes were tailored in more complicated and fanciful shapes.

0:46:460:46:52

The moralists complained

0:46:520:46:53

that they were too revealing and ostentatious.

0:46:530:46:56

And one trend in particular bore the brunt.

0:46:560:46:59

Shoes are a great way into understanding the problem,

0:46:590:47:02

and it's this is the kind of shoe that caused all the trouble.

0:47:020:47:05

It's a poulaine, a type popular in the 14th and 15th centuries,

0:47:050:47:08

with what they called a 'piked', or pointed, toe.

0:47:080:47:12

And that is the moss that they used to stuff the toe with

0:47:120:47:15

to keep it firm when it got wet.

0:47:150:47:17

But the real problem was not that these clothes were too showy,

0:47:170:47:22

but that the wrong kind of people were getting into them.

0:47:220:47:25

Now that the lower classes were better off,

0:47:250:47:28

they could start to copy the rich.

0:47:280:47:30

What are we going to be looking at here?

0:47:300:47:32

We're going to be looking at

0:47:320:47:34

some medieval knife sheaths.

0:47:340:47:36

And these are the leather covers

0:47:360:47:38

that people would have worn attached to their belts

0:47:380:47:42

with their knife in them.

0:47:420:47:44

These date to the 14th century and they were the main eating implement.

0:47:440:47:49

And this one shows the use of heraldic devices,

0:47:490:47:52

which became very fashionable in the 14th century.

0:47:520:47:56

The lines were made by soaking the leather in water

0:47:560:47:59

and then impressing the lines into it,

0:47:590:48:02

so it is quite a simple way to decorate it.

0:48:020:48:06

Some of these undoubtedly would have belonged

0:48:060:48:09

to members of royal or aristocratic households.

0:48:090:48:12

So real heraldic display.

0:48:120:48:15

Exactly. But as times go on and things become fashionable,

0:48:150:48:19

everybody wants one.

0:48:190:48:21

It's a bit like today wanting your Louis Vuitton

0:48:210:48:23

or Yves St Laurent handbag.

0:48:230:48:24

And having a knock-off instead!

0:48:240:48:26

Absolutely, going to the market to get it.

0:48:260:48:28

Social boundaries were being blurred.

0:48:280:48:31

It was no longer possible to tell just by looking

0:48:310:48:34

who was a gentleman and who wasn't.

0:48:340:48:36

For the elites, this was intolerable.

0:48:360:48:40

So the government stepped in.

0:48:400:48:42

In 1363, an Act of Parliament, the Act of Apparel.

0:48:420:48:47

It condemned "the outrageous excessive apparel of divers people,

0:48:470:48:51

"against their estate and degree."

0:48:510:48:54

It specified for every class of citizen what they could wear,

0:48:540:48:57

from the Peer of the Realm to the ploughman,

0:48:570:48:59

so, for ordinary working folk,

0:48:590:49:01

"No clothes costing more than two marks,

0:49:010:49:03

"nothing in gold, nor of silver embroidered,

0:49:030:49:06

"nor of silk."

0:49:060:49:07

And to make it clearer, it also forbade the common people

0:49:070:49:10

from having more than two meals a day

0:49:100:49:13

and eating meat or fish more than once a day.

0:49:130:49:15

Did it work?

0:49:150:49:17

No.

0:49:170:49:19

Given that sumptuary legislation begins, I think, in the 1330s

0:49:190:49:22

and ends in the 17th Century,

0:49:220:49:24

one has to say there was an underlying problem,

0:49:240:49:27

The wrong people wore fur, the sort of symbols of rough power,

0:49:270:49:30

that you own land and therefore you have a lot of dead animals

0:49:300:49:33

and fur becomes the way of displaying that.

0:49:330:49:36

And that's what concerns them -

0:49:360:49:37

whether squires are eating the right stuff,

0:49:370:49:40

who can wear pointed shoes?

0:49:400:49:41

It is a far reaching mode of social control,

0:49:410:49:43

which does reflect an anxiety

0:49:430:49:45

about the sort of solvent effect of money on the feudal order,

0:49:450:49:50

which is wobbling.

0:49:500:49:52

The social order was changing fast, and luxury,

0:49:560:49:59

and the idea of relative luxury, played a key role.

0:49:590:50:03

If you could pay for something, you could have it.

0:50:030:50:07

So while kings and peers built spectacular churches

0:50:070:50:10

and put fireplaces into their draughty castles,

0:50:100:50:13

lesser people made for comfort too, and on a big scale,

0:50:130:50:17

building solid houses, many of which still survive.

0:50:170:50:20

Inside, the aspirational could enjoy items once monopolised

0:50:230:50:28

by the aristocracy.

0:50:280:50:30

And they could even do so with the church's approval.

0:50:300:50:33

Books of Hours provided the texts

0:50:330:50:35

for people to carry out their daily religious observance.

0:50:350:50:39

But they were luxury items too.

0:50:390:50:42

They were produced on the continent in huge numbers,

0:50:420:50:44

and imported into this country, peaking in the years after 1400.

0:50:440:50:49

Some of them are lavishly illustrated, with illuminations

0:50:490:50:53

which sometimes rival the best masterpieces of the Renaissance.

0:50:530:50:57

This is a book made in the 15th Century for an Italian aristocrat.

0:50:570:51:03

We're over 700 years on from the Lindisfarne gospel,

0:51:030:51:07

and still the church is using luxury in the service of devotion.

0:51:070:51:10

But there is a difference.

0:51:100:51:12

This is not an almost uniquely brilliant manuscript for public use.

0:51:120:51:17

This is a private possession for display, but also for private use.

0:51:170:51:22

This belonged to a devout Christian, who was comfortable in practising

0:51:220:51:27

and displaying their faith in the most luxurious way

0:51:270:51:31

their personal wealth would allow.

0:51:310:51:33

Luxury and faith had become entwined

0:51:330:51:36

at not just the public, but the personal level.

0:51:360:51:39

But these books weren't just for people at the top.

0:51:420:51:45

This contemporary French-made one isn't so lavish,

0:51:450:51:48

but it's still very beautiful.

0:51:480:51:50

It was made not for a duke, but for an ordinary monk.

0:51:500:51:54

And these books had now penetrated even further down the social scale.

0:51:540:51:58

This one is even more modest, a standard model if you like,

0:51:580:52:02

with no extras, but it was still a bit of a luxury.

0:52:020:52:06

All books were.

0:52:060:52:08

With books, just as with food and clothing,

0:52:080:52:11

you can see that products were created for every level of society,

0:52:110:52:15

their luxurious quality equivalent to their cost.

0:52:150:52:18

Books are particularly important because in the 15th Century

0:52:180:52:21

you see a massive explosion in education and literacy.

0:52:210:52:24

The invention of print after 1450 speeds that process even further.

0:52:240:52:29

Books of all sorts, about all sorts of things,

0:52:290:52:32

at all levels of affordability.

0:52:320:52:34

It was a sign of things to come.

0:52:340:52:37

Political and religious debates

0:52:370:52:39

and disagreements about luxury would continue.

0:52:390:52:41

But the integrated markets of Europe,

0:52:410:52:44

were creating the forces of consumption that define our lives.

0:52:440:52:49

This is the cusp of the modern world.

0:52:490:52:53

Ever since the late middle ages, our luxury consumer economy

0:52:550:52:59

has grown, whatever the church or the authorities had to say.

0:52:590:53:06

Luxury after luxury has arrived from all over the world,

0:53:060:53:09

had its place in the sun, and been supplanted by more exotic pleasures.

0:53:090:53:15

Pepper was replaced by cloves and chillies, sugar by chocolate,

0:53:150:53:19

then coffee or tea, fine woollen broadcloths gave way to silks,

0:53:190:53:24

calicoes, horses by railways, private cars and planes.

0:53:240:53:29

Now even the desire for things has been replaced

0:53:290:53:32

by the desire for experiences, of open space, tranquility and calm.

0:53:320:53:37

In the process, luxury has lost its connotation

0:53:370:53:40

of sinful licentiousness.

0:53:400:53:42

But never its power or attraction.

0:53:420:53:46

Christianity no longer has the direct impact

0:53:500:53:53

on ideas about luxury that it once did.

0:53:530:53:56

Instead some people argue that the place of religion in our lives

0:53:560:53:59

has been taken by the wants of consumers

0:53:590:54:02

and, ultimately, luxury itself.

0:54:020:54:05

Shops like this are a great example.

0:54:050:54:08

It's a museum of luxuries past and present,

0:54:080:54:11

a temple to modern day consumerism and a beacon of everything

0:54:110:54:16

that is best and most expensive in our society.

0:54:160:54:19

The luxuries on sale here are sometimes ungettable anywhere else,

0:54:190:54:23

and sometimes they're just much more expensive versions

0:54:230:54:26

of what we can now get anywhere, like tea and coffee.

0:54:260:54:30

So if luxury, powerful and attractive as ever,

0:54:300:54:34

now sits at the heart of our world,

0:54:340:54:36

the question becomes, what purposes does it, can it,

0:54:360:54:41

should it continue to serve today?

0:54:410:54:44

One thing is sure. The centuries when the church

0:54:460:54:50

attempted to control luxury have left their mark.

0:54:500:54:53

We still talk of wicked temptations. We're still a little anxious.

0:54:530:54:58

We still think luxury is divisive. And the debate still goes on.

0:54:580:55:04

Today in London, Tim Richman-Gadoffre

0:55:040:55:07

makes his living as a luxury consultant

0:55:070:55:09

for a range of contemporary clients.

0:55:090:55:12

There's an increasing amount of questioning about what luxury is.

0:55:120:55:17

Is it defined by price?

0:55:170:55:20

Is it defined by the preciousness

0:55:200:55:22

of the raw materials used in the actual finished piece?

0:55:220:55:25

Back in the '80s it was very much about

0:55:250:55:29

how people wanted other people to see them.

0:55:290:55:33

So it was about making impressions that don't last

0:55:330:55:36

on people you don't care about - it was very outer directed.

0:55:360:55:40

And what we're seeing now is, in the west,

0:55:400:55:42

so in the sort of north Atlantic, western world,

0:55:420:55:46

the traditional luxury markets,

0:55:460:55:49

there has been a significant shift since 2008 and the market downturn.

0:55:490:55:53

The sentiment against bankers with big bonuses,

0:55:530:55:59

namely the people who actually do buy the majority of luxury goods,

0:55:590:56:05

has had a massive impact on behaviour.

0:56:050:56:08

So there's definitely a shift, an underlying groundswell of empathy.

0:56:080:56:16

And that has had an effect on making ostentatious luxury unacceptable.

0:56:160:56:21

I think that's a healthy thing.

0:56:210:56:23

If people do become embarrassed by luxury, it won't be the first time.

0:56:250:56:30

But the idea of luxury won't disappear either,

0:56:300:56:33

of that we can be sure.

0:56:330:56:34

It's too important to human society.

0:56:340:56:39

Since the beginning of human history, luxury has had many faces.

0:56:390:56:43

A simple luxury like meat could unite could unite a democracy.

0:56:430:56:49

And yet a taste for fish could divide it.

0:56:490:56:54

While the determined attempt to deny luxury completely

0:56:540:56:58

brought a powerful state to its downfall.

0:56:580:57:02

Absolute luxury could underpin

0:57:020:57:05

the divinity of one of the greatest kings in the world,

0:57:050:57:09

while 1000 years later a different kind of luxury

0:57:090:57:13

could point instead to the Kingdom of God.

0:57:130:57:16

And a few centuries after that, another kind of luxury,

0:57:160:57:20

exotic spices, seemed to lead people to lust and sexuality,

0:57:200:57:25

a connection which still lingers.

0:57:250:57:29

The fact is that luxury has always been a cause of dispute,

0:57:290:57:35

and always will be.

0:57:350:57:38

But for me, the most surprising thing about luxury is this.

0:57:380:57:41

We all know it when we see it,

0:57:410:57:43

and yet it's almost impossible to define.

0:57:430:57:46

Everyone has their own idea of what a luxury is

0:57:460:57:49

and what it means to them.

0:57:490:57:51

And that makes it, ultimately, an idea owned by everyone.

0:57:510:57:56

So what's my luxury? Oh well, that's easy.

0:58:000:58:02

As a classical historian,

0:58:020:58:04

I always think of Odysseus in book nine of the Odyssey,

0:58:040:58:07

the king, the man who had travelled the world,

0:58:070:58:10

seen it all, done it all,

0:58:100:58:11

had it all, lost it all, and found it all again.

0:58:110:58:14

And what's his ultimate luxury?

0:58:140:58:17

A good dinner with good friends, good food and good wine.

0:58:170:58:22

And that sounds good to me.

0:58:220:58:25

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0:58:300:58:33

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0:58:330:58:36

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