Episode 2 Skin Deep: The Business of Beauty


Episode 2

Jessica-Jane Clement fights the corner of bride-to-be Louise, who was left with bald patches where she used to have luscious lashes after a salon visit came to a painful end.


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Transcript


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My name is Jessica-Jane Clement. When I'm not working as a model or

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trying to protect you from being scammed on the Real Hustle, you

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will find me trying out the beauty treatments. I have learned from my

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experience it can be like the Wild West. In most parts of the country,

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you, me or anyone can open up a saloon. You don't need experience,

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but there are some shockers out there. Each week with are

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investigating various beauty disaster stories and trying to

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discover what went wrong. Tonight, the semi-permanent that cause long-

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term damage. It has just knocked me. Completely knocked me. She got a

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pair of tweezers and was just ripping my eye lids apart. I'm on

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the case of the salons responsible. What sort of glue did you uses that

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caused this client of yous to end up in A&E Department? Us girls

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spend on average 300 days of our lives applying make-up. It costs us

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�9,000, but you can say goodbye to all of this lot with semi-permanent.

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Then again, if it goes wrong, it will take more than a wet wipe to

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get it off as 34-year-old mum of three, Michelle Musselwhite were

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Liverpool, found out to her cost. did overpluck my eyebrows, that is

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probably why they were lighter and there was not much hair there.

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thought that the answer to the make-up nightmares was the semi-

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permanent eyebrow tat use. I said to my husband, it would be great if

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I could have them tattooed. Snai. said it would be a nice treat to

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have them down. But her eyebrow tat use turned out to be a cosmetic

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tragedy. I researched the net, and they turned out to cost �300, this

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is what I'm left with. This one here is longer. It is also thinner

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here than this one. This one has a dip. They just don't look the same.

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It has just knocked me. Completely knocked me. I hate going out.

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sorry. Today, in stead of fuss-free brows, Michelle will need an art

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degree to pint them in properly. have to colour in the light bit

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there first. Then on this side I start here as this is the part that

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is a bit lighter than the rest. I give it a colour in. To do all of

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this every day, it probably takes about half an hour, 45 minutes.

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is no longer relaxed about her appearance. I won't go out unless

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I've coloured them in. It's affecting me. If I had known, I

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would never have gotten them done. More of us than ever are opting for

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semi-permanent, but it is not cheap. Eyebrows can set you back up to

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�500. The procedure involve as needle that imprants ink below the

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skin's stays, but not as deep as a normal tattoo, but if the make-up

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goes wrong, you can be stuck with it for months. Michelle is coming

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to London to meet me. She has donned a cunning disguise. I would

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not go out without these. I wouldn't know what else to do. They

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hide my eyebrows enough. I'm hoping to find out what went wrong. I am

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pretty worried about what she will think of me when she sees me.

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know it will be a little difficult for you, but do you mind if I see

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your eyebrows? OK, so I can see straight away, is that one going up

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higher than the other one? A little more like that? Is it square? Is it

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round? I don't know what? How has this affected your confidence? I

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can't believe someone has done this to you. I won't go out without my

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make-up on, I get paranoid. I think that people can see it. Tell me

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about this lady, how did you come across her? I went on to the

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internet to search for the best place. She had her conservatory

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made into a beauty room. She had the uniform on. It looked to me

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professional. At what point when she was doing your eyebrows did you

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think something was not right? After the first procedure they

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scabbed over. You had to wait for it to fall off before seeing the

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end result. This eyebrow was a lot lighter. Like it is now, really. I

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went to see her and explained that they don't look the same. She said

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not to worry, that they would be alright after a top-up. No

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different at all. Have you told her now you are not happy with it, and

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has she said she will re-do it? She said there is correction that

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needs doing, to come and see me, but I have thought you have no

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chance. You are not touching me. Michelle, I think that the world

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has to find out how the world of semi-permanent is regulated and

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secondly, I think we need to find out how we can help you? Fix them?

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How does that sound? That would be fantastic. Thank you very much.

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really, really feel for Michelle. The eyebrows are so badly done. The

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eyebrows are so important to framing your face. I can't imagine

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what she is going through. Jessica- Jane Clement suggested to see if he

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is can get hem to correcting them. I am over the moon about it. I

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cannot stress enough how happy I am about it I am beaming! If there is

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one event that will prompt anybody to trying out a new beauty

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treatment, it is getting married, but one bride-to-be, had a makeover

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that could ruin her big day. After a seven-year engagement, 24-year-

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old hairdresser, Louise from Kent is getting hitched to Jacko in a

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few weeks' time. He blew up balloons and put a statement in the

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paper. Saying if he told me he loved me, would I marry him. He got

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down on one knee and asked me to marry him. Properly. We have a

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chart for every part of the wedding so far. Haven't we? Yes. Just so it

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runs smoothly. Hopefully! That's the plan, isn't it?! But one thing

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they did not plan for was the bride-to-be having a beauty

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disaster. I first thought, oh, my God, it's my wedding and I'm

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missing half of my lashes. problem started when sister, Katie,

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arranged a pre-wedding treat, �20 eyebrow extensions at this salon,

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Bollywood Brows. I went in. Sat down. She put the pads under my

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eyes. Then started to put the larbs on. About 20 -- lashes on. About 20

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minutes after she started to do it, I said that I think that my ie lids

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are stuck tote. She said that -- eye lids are stuck together. She

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said, no, that they were stuck to the pads, and when she takes them

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off I would be able to take them off. She took off the pads, asked

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me to open up my eyes, but I could not open my eyes. Shocking lie,

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Louise's ie lids had been stuck together. She got tweezers and was

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ripping my eye lids apart. I was telling her it was hurting. She

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said that this was a bit that people can find uncomfortable.

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lashes were left patchy. manager said if I was not happy I

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did not have to pay for it. I said I was not paying for them to rip my

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eyelashes out. Of course not. Overnight, the beauty blunder

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turned into a medical emergency. Her ie eye lids swelled. I went to

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A&E Department, the nurse said it looked like they had used superglue.

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Nothing was coming off. As glue this strong can cause permanent eye

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damage, Louise wonders if her flutter was worth it? I am missing

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loads. There is a great big gap here. My wedding is in six weeks'

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time. The biggest mistake of my life. We are in the biggest beauty

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boom since the 60s. We are expected to pay for eyelashes from �45 to

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�200. Single lashes can last up to two months, but beware, the over

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use of this treatment leads to bald patches. I went to speak to

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Bollywood Brows in Gloucester about this case. First, I needed to work

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out what went wrong. So I'm taking the girls to one of the UK's

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leading eyelash salons in Knightsbridge, London. Sue Marsh

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has agreed to cast her eye over Louise's lids. Louise has had a

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painful experience. I would obviously like to see how I can

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help. That depends on how Louise's eye lids are growing back. This is

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our Louise. Nice to meet you. We have pictures here of the

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original eyelashes, I was hoping that they could shed light on what

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has happened. You have the extensions here. The glue looks

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dreadful. There is a awful lot of glue. I can see that the eye lids

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have swolen and the lower lids are swollen and irritated. This

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adhesive is the strong adhesive, you can tell by the reaction that

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you have had here. It should not come into contact with your eye lid

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or skin. It is designed to work on the hair of the lash. Sue things

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not only was the glue applied badly, but the technician used the wrong

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lashes for the job. This is a commonly known flare lash. It would

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be used with an adhesive that lasts overnight. I did not know that they

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were just dailies or night lis? I did not know that? It certainly not

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something that you would be seen to wear on a day-to-day basis. This

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can't do that. The weight is too heavy. Why would they do that?

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my opinion, the person applying the product, I don't think, has been

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trained correctly. So, you girls went to have semi-permanent

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eyelashes, they used semi-permanent glue, but used daily eyelashes.

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With the wedding so close, Louise is desperate to find out if her

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eyelashes have grown back enough to support falsies. What are you

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looking for? I am looking to see the recovery on the lower eyelashes.

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So, what is the verdict? They look to be relatively normal. So I think,

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going on that, it means that I could do something to help you for

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your wedding day! Yeah! That would be lovely. Thank you. That will be

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lovely. Thank you. I've also been investigating Michelle

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Musselwhite's bad eye -- eyebrow job to find out if you are

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protected by this type of salon procedure. When we contacted the

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Liverpool county council, in this area, we got a surprise. They told

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us that anyone who wanted to open up a semi-permanent make-up salon,

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would have to comply with Health and Safety Regulations, but don't

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don't have to be registered. So basically, they don't have to be

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trained. All of the equipment you need to set up a semi-permanent

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make-up salon is available online. So here is a machine for �2,500. I

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can pop that into my shopping cart without requirements to prove I am

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trained and I would make my money back after a few months. So, I want

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the women of Liverpool to know it is up to them to ensure that they

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put their brows in the hands of the professionals. This may not look

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like much, but it is about to become a brand new pop-up semi-

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permanent make-up stand in the heart of Liverpool. Yes. Brilliant.

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One, two, three! We are telling the punters we are offering eyebrow

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tattoos at �35 a pair as part of a promotion for the new salon. I want

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to find out how many ask the vital question, have you have training?

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If anyone asks me that I will be honest and say that I have had no

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training, that I don't know how to apply the tat use and I don't know

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how to use the machine. How many will allow me to sit there in the

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chair, turn on the machine and start to tattoo them without even

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asking about my qualifications? Welcome to Eyebrows-R-Us. What is

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your name? The first clients take a seat. Will they ask about my

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qualifications? Can I get you to sign? This is a waiver form. I need

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you to read through this for me. Put your name, date of birth and

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have a read and sign at the bottom. There is no mention of

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qualifications on the form. Even so, all of the punters signs it. So, it

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is on with the consultation. The shape that you have now is that

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what you like? You have had them done already? I have. When? Three

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years ago. I will measure you. You move the hair out of the way. We

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have two types of ink, a medium ink and dark ink? Questions? No? Are

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you sure we are ready to go, OK? Yes. Right, Amanda. I'm actually,

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I'm really sorry, I'm not tattooing your eyes today. It is nothing to

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do with your eyebrows, but I'm not really a semi-permanent make-up

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artist. These cameras are not here today to film the promotional

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video... We are filming a consumer series about... Am I on TV? This is

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about beauty Alisons. -- salon. Five people sat in the chair, what

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made them happy about me putting a needle to their face? The offer.

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it was because of the price? Yes. have never done this before? What

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were you thinking? Why didn't you think about asking me about

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insurance, certificate of training? I don't know. You must ask to see

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certificate of training. Insurance, and you must have a patch test as

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well. It was my fault. I did not ask to sequel fictions, or

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certificates. It has opened my eyes. I will check on things the next

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time. I hope that I have proven that if it often looks too good to

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be true, it often is. Hopefully, the girls of Liverpool will think

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twice about having their semi- permanent eyebrows down. -- done.

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When we contacted the Liverpool City Council, they said that they

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are now considering a registration scheme for the salons. Earlier, I

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met Michelle Musselwhite. I wanted to free her from the shades of the

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semi-permanent tattoo she had done that went badly wrong. We went to

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see the make-up maestro, Kevin Fortune. I will bring out her

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natural beauty. Kevin Fortune wants to work out why the eyebrows are

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wrong for her face. When I look at the picture, I can understand why

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Michelle is upset with the eyebrows. One is darker than the other. It is

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giving the illusion of sitting back and distorting the shape. The other

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thing I noticed is that the eyebrows are high up. On Michelle's

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face it gives an unflattering look of a puffy eye lid which she

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probably does not have. Something else, the eyebrows are too close

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together. That gives the illusion of frowning or looking upset or

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angry, but when we cover the eyebrows, Michelle has this soft,

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gentle look in the lives. So the whole look together gives us a

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different kind of communication. Let's have a look at the virtual

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make-back. OK. Let's start again to see if we can do a slightly better

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improve 789. Whether I have done here is chosen a shape and style

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which I think works for Michelle. Giving her a soft, gentle arch and

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dropping them down so it gives a gentler, softer, kinder expression

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to her face. I have lengthened the brow as Michelle has a full face.

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The overall look gives Michelle a gentler, softer, kinder and more

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approachable look to her face. I think it really works. Kevin is

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clearly showing me why Michelle's brows had been something to frown

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at. I am more determined that -- than ever to sort them out. The

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experts confirmed that both our clients had poor treatment at the

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salons. I wanted to put these allegationss to the salons to see

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what they had to say. Let's see if they will meet up with me. Louise

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is finally about to get a fab flutter from eyelash guru, Sue

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Marsh. Hello. Alright? How are you? Good to see you. Are you nervous?

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Slightly. It is teledays to go before the wedding. I will do a

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proper consultation for you if you can follow me in. The eyelashes are

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looking better. When I finish you today, you will look like you were

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born with beautiful eyelashes. If anything feels uncomfortable, tell

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me. Sue is tinting Louise's natural lashes. I will just catch the tips

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of those. I am using a mixture of brown and black. Sue is using long-

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lasting glue to apply the lashes, but it will not go anywhere near

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Louise's eye lids. The extense itself should rest on the hair

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shaft itself. In order so that you don't get a reaction from the

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adhesive itself. This is no beauty quick-fix. Sue is applying lashes

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of different colours and lengths one at time. Because it is your

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wedding, I think that you deserve beautiful eyelashes, as all brides

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cry. This will be the one where you don't have mascara running down

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your cheeks. I am really pleased. If I'm happy, I think you will be

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delighted. It is my work, I am excited. I think that she looks

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stunning. And after four hours of fiddly work, Louise finally has a

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fab flutter of eyelashes. Oh, my, God. I can't believe it! They look

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absolutely beautiful. I love them. I feel very confident on the

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wedding day, now, I we canon. I really am very happy with the

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result. I'm back in Liverpool with a surprise in store for Michelle. I

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have set up an appointment with semi-permanent artist, Hazel

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Furlong. She's tattooed hundreds of new brows and trained people in the

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art. I know that Michelle was disappointed in the treatment she

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has had. I will not know if I can fix it until I see her for myself.

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Hello! Lovely to see you again. How are you doing? Alright. I'm scared.

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You don't know why you are here yet? I know. I'm all excited.

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have brought you here to meet a professional semi-permanent make-up

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artist. She is going to assess what has happened to your eyebrows and

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assess if she can fix them. Now? Yes. Are you excited? Yes. Let's go

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and find out what she can do. Come on, Michelle. To work out if she

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can help Michelle, Hazell needs to analyse the brows. You can see

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where the pigment has come out of the skin. It is a little thicker

:22:28.:22:33.

here. Can you explain to me what went wrong in the first place, what

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this lady did? It is simply a wrong colour choice. Poor technique and

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obviously overworking the skin. Hazell, the big question, can you

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correct them without removing them? I think there is a good balance

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with the shape here. It is up to you. I'm happy to go ahead if you

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are? Definitely. After five months of wonky eyebrows, that is great

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news for Michelle. This will scratch... It's a bit easier this

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time? Oh, yes, much better. Would you like to take a look at your new

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brows? Oh, my God! They are gorgeous! I love them. Are you

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happy? You like them, really? I can't believe it! E -- I don't have

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to draw them on anymore. Over two weeks, Michelle's new brows will

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peel and heal, then we will know if they are finally even. In the

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meantime, eye come to Gloucester to get answers about Louise's lashes,

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but speaking to the salon, Bollywood Brows is proving tricky.

:23:48.:23:52.

They have shut down. Will talk to some of the shops next door to the

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salon to find out when the salon closed down and if they know where

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the owner has gone. The salon was not open. I have discovered it has

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not traded since August of this year. I don't want to give up, so

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I'm going to find out where the other than has gone. It will take

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digging, but as the saggon could reopen, I'm determined to track

:24:18.:24:22.

down the owner of Bollywood Brows. I have done some research, I found

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out that the owner and the business is registered at a different

:24:27.:24:31.

address. It is a residential address. So the best bet is to get

:24:31.:24:35.

there early to ensure that I catch the other than. I want to show her

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this picture of Louise and find out how sneels knowing the painful

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predicament that -- how she feels knowing the painful predicament

:24:49.:24:53.

that Louise went through. I'm waiting for the lady now. She is

:24:53.:25:03.
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here now. Pulling up in the car. I'm going for it. Yvette? I'm

:25:06.:25:10.

Jessica-Jane Clement from the BBC. I want to ask a few questions

:25:10.:25:16.

regarding a client of yours who ended up in A&E Department. Are you

:25:16.:25:21.

filming? I want to know if your beauticians are trained? What are

:25:21.:25:25.

you doing? What sort of glue are you using that caused this client

:25:25.:25:31.

of yours to end up in A&E Department. No comment. Why did

:25:31.:25:36.

your client end up in A&E? Did you use a patch test? Yes. Then why did

:25:36.:25:42.

she end up in A&E? This is ridiculous. Were your beauticians

:25:42.:25:46.

actually trained? Well, she was not happy about that. She said that the

:25:46.:25:51.

beauticians were trained, but there is no explanation as to why that

:25:51.:25:57.

has happened. If there is one thing I have learned, always ask what

:25:57.:26:01.

training your beautician has had. A patch test is simple. If the Bute

:26:01.:26:04.

sigs professional, they should know how to use the right materials in

:26:04.:26:10.

the correct way. Don't be afraid to ask. Don't assume that if a shop

:26:10.:26:15.

looks pretty, you are going to get what you paid for. Back in

:26:15.:26:20.

Liverpool. It's been two weeks since Michelle got her replacement

:26:20.:26:25.

eyebrows. Have we finally turned that frown upside down?

:26:25.:26:30.

absolutely love my eyebrows. They are fabulous. I just love being

:26:30.:26:35.

able to get up every day and not have to pen them in and things. To

:26:35.:26:42.

just be able to go out. It really is life-changing. I finally have my

:26:42.:26:47.

old Michelle back. It is so nice to see her with the re-newed

:26:47.:26:53.

confidence and the bubblyness about her again. My eyebrows make me feel

:26:53.:26:58.

confident. I'm able to now walk into a room and not feel

:26:58.:27:02.

embarrassed and sep back or hide behind. I'm the one -- and step

:27:02.:27:08.

back or hide behind. I'm the one now who goes in first. Mish 7/11

:27:08.:27:13.

happy, I think that's a cause for celebration. Oh, I love a good

:27:13.:27:21.

wedding. It looks like Louise's lashes well and truly saw her up

:27:21.:27:26.

the aisle. When we contacted Michelle original semi-permanent

:27:26.:27:31.

make-up artist, they said that they have appropriate training and have

:27:31.:27:38.

been practising -- practising for two years. Saw red raw skin. It

:27:38.:27:46.

burnt. I want to find out if this stuff is legal. Can I talk to you

:27:46.:27:51.

In most parts of the UK, the beauty industry is unregulated. It's up to beauticians and hairdressers to get qualifications, so anyone could open up a salon. Be sure that when you book in for a treatment you're putting your looks in the hands of a pro, or, as Jessica-Jane Clement finds out in this consumer series, it could turn ugly.

Jess meets Michelle, who is too upset to leave the house because of the wonky eyebrows she was left with when she paid for semi-permanent make-up. She has taken to wearing shades to avoid the shame and is worried she could be stuck with them for years. It's shockingly easy to set up shop as a semi-permanent make-up technician - no training is needed, so to shock the women of Liverpool into thinking before they buy Jess sets up a pop-up salon with a kit bought easily over the internet.

Bride-to-be Louise is devastated - she has been left with bald patches where she used to have luscious lashes after a salon visit for lash extensions came to a painful end. With only weeks to Louise's big day, it's down to Jess to find a fix. She is on the trail of the salon owner responsible and finally tracks her down to get answers.


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