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This is Hilary Devey's empire - an international haulage network. | 0:00:03 | 0:00:09 | |
I built this business in the most male-dominated sector | 0:00:09 | 0:00:14 | |
you could ever imagine. | 0:00:14 | 0:00:15 | |
I didn't let being a woman stand in my way. | 0:00:15 | 0:00:19 | |
If I can do it, why can't every woman do it? | 0:00:19 | 0:00:22 | |
More than half of Britain's graduates are women. | 0:00:22 | 0:00:26 | |
Nearly half of Britain's workers are women. | 0:00:26 | 0:00:29 | |
But the vast majority of top jobs are held by men. | 0:00:29 | 0:00:33 | |
You are talking to potential investors into your business. | 0:00:33 | 0:00:36 | |
It was your job to make us aware. You would make my foot itch, mate. | 0:00:36 | 0:00:40 | |
As one of the nation's most prominent entrepreneurs, | 0:00:40 | 0:00:43 | |
Hilary Devey thinks she knows | 0:00:43 | 0:00:45 | |
what's stopping more women from climbing the career ladder. | 0:00:45 | 0:00:48 | |
There is no glass ceiling, I'm living proof of that. | 0:00:48 | 0:00:52 | |
If you want it, go out and fight for it. | 0:00:52 | 0:00:54 | |
Hilary's on a mission to test | 0:00:54 | 0:00:56 | |
whether her beliefs about women in business are correct. | 0:00:56 | 0:00:59 | |
She'll learn there's a growing body of evidence | 0:00:59 | 0:01:02 | |
to show that business performs better with women. | 0:01:02 | 0:01:05 | |
Women now are a very large part of the workforce. | 0:01:05 | 0:01:08 | |
Women actually have earned the right | 0:01:08 | 0:01:09 | |
to do what they want to do when they want to do it. | 0:01:09 | 0:01:12 | |
Jobs used to be about brawn | 0:01:12 | 0:01:13 | |
and now they're really in this country about brain, | 0:01:13 | 0:01:16 | |
and women's brains are under-utilised in the business world. | 0:01:16 | 0:01:19 | |
Employers who don't realise the power of women in the workforce, | 0:01:19 | 0:01:23 | |
I don't think they're going to survive. | 0:01:23 | 0:01:25 | |
Along the way, Hilary will be finding out | 0:01:25 | 0:01:28 | |
about the obstacles women face. Is recruitment biased in favour of men? | 0:01:28 | 0:01:33 | |
You're finding words like "engage," "execute." | 0:01:33 | 0:01:35 | |
To my mind, they might as well say they're looking for a bloke! | 0:01:35 | 0:01:38 | |
How much is the system stacked against women with families? | 0:01:38 | 0:01:42 | |
It's the whole childcare versus your wages, it just doesn't add up. | 0:01:42 | 0:01:47 | |
Or is it, as Hilary suspects, that very few aspire to a life like hers? | 0:01:47 | 0:01:53 | |
There are self-sacrifices to be made and I've little time for women | 0:01:53 | 0:01:57 | |
who won't make those self-sacrifices and then moan about it. | 0:01:57 | 0:02:01 | |
Hearing some home truths | 0:02:01 | 0:02:02 | |
about the prospects for women inside her own business | 0:02:02 | 0:02:06 | |
could make her see things in a new light. | 0:02:06 | 0:02:09 | |
Is Hilary Devey a fantastic, authentic, role model | 0:02:09 | 0:02:12 | |
leader for other women, or is she a queen bee, | 0:02:12 | 0:02:15 | |
who loves to keep power in a male-dominated environment? | 0:02:15 | 0:02:18 | |
Hilary's determined to find solutions | 0:02:18 | 0:02:21 | |
that will transform the lives of working women. | 0:02:21 | 0:02:25 | |
But first, she's going to have to find out | 0:02:25 | 0:02:29 | |
why there are still so few women at the top. | 0:02:29 | 0:02:33 | |
As a woman who built her own £100 million a year business empire, | 0:02:38 | 0:02:43 | |
Hilary Devey believes success comes down | 0:02:43 | 0:02:46 | |
to tough choices and hard graft. | 0:02:46 | 0:02:49 | |
It might be a little bit more difficult for a woman | 0:02:50 | 0:02:54 | |
than it is for a man, so she's got to work harder - fact. | 0:02:54 | 0:02:58 | |
I truly believe it's not up to the employers | 0:02:58 | 0:03:02 | |
to make it happen for women, it's down to the individual. | 0:03:02 | 0:03:07 | |
Are they the right person in the right job at the right time? | 0:03:07 | 0:03:12 | |
Hilary's going to be looking for solutions, | 0:03:12 | 0:03:15 | |
but first she needs to find out why so few women | 0:03:15 | 0:03:18 | |
are making it into key roles, and to investigate | 0:03:18 | 0:03:21 | |
the multitude of factors that stop them from rising through the ranks. | 0:03:21 | 0:03:24 | |
I am not interested in going on this journey | 0:03:24 | 0:03:27 | |
for the sake of political correctness. | 0:03:27 | 0:03:30 | |
What I want to ascertain is, are women good for business, | 0:03:30 | 0:03:35 | |
and can we prove that? | 0:03:35 | 0:03:37 | |
If I find anything that will make my own business | 0:03:37 | 0:03:39 | |
a better and more profitable working environment, | 0:03:39 | 0:03:43 | |
then I will most certainly be implementing it immediately. | 0:03:43 | 0:03:47 | |
PHONE RINGS | 0:03:49 | 0:03:51 | |
Good morning, Pall-Ex, Claire speaking. | 0:03:51 | 0:03:53 | |
Hilary's attempt to get to grips | 0:03:53 | 0:03:55 | |
with the problems women face in business will begin | 0:03:55 | 0:03:58 | |
at the company she founded 16 years ago. | 0:03:58 | 0:04:02 | |
Pall-Ex is an international logistics network | 0:04:02 | 0:04:04 | |
with its headquarters right in the middle of Britain | 0:04:04 | 0:04:08 | |
in Ellistown, Leicestershire. | 0:04:08 | 0:04:09 | |
Oh, there's all sorts in here - baths, logs, trees, | 0:04:09 | 0:04:14 | |
pallets of food, pallets of dog food, stone, brick. | 0:04:14 | 0:04:18 | |
Anything that's on a pallet, we will move it. | 0:04:18 | 0:04:20 | |
Hilary's going to start by taking soundings | 0:04:29 | 0:04:31 | |
from some of the rising stars from her management team. | 0:04:31 | 0:04:35 | |
Hello, Holly. Hello, Rohini. | 0:04:35 | 0:04:37 | |
She wants to present them with a stark dilemma which she suspects | 0:04:37 | 0:04:41 | |
is at the heart of women's failure to succeed in business. | 0:04:41 | 0:04:45 | |
I want you to join a debate with me. | 0:04:45 | 0:04:47 | |
If I was to say to you, | 0:04:47 | 0:04:48 | |
you could have either a place on a board at a business, | 0:04:48 | 0:04:52 | |
would you choose that against your balance of having a child | 0:04:52 | 0:04:57 | |
and bringing your child up till they went to school? | 0:04:57 | 0:05:00 | |
-No, I wouldn't. -You would choose... | 0:05:00 | 0:05:02 | |
I would, well, I think it depends on your situation, | 0:05:02 | 0:05:04 | |
but me, personally, I would have a family. | 0:05:04 | 0:05:07 | |
I think if the salaries for women were equal to that of men, | 0:05:07 | 0:05:10 | |
so if I knew like my wife, Deb, is she went out to work | 0:05:10 | 0:05:13 | |
and was earning an equivalent salary, or had the opportunity | 0:05:13 | 0:05:16 | |
to do that in a fairly short space of time, | 0:05:16 | 0:05:18 | |
me staying at home, yeah, great. I'd do that. | 0:05:18 | 0:05:21 | |
So you'd resign from your board position and become a house husband? | 0:05:21 | 0:05:26 | |
Yeah, yeah, cos I spend a lot of time working. | 0:05:26 | 0:05:28 | |
I don't spend much time with bringing Kera up. | 0:05:28 | 0:05:29 | |
If you have the choice of saying work, carry on in your career, | 0:05:29 | 0:05:33 | |
and your husband then stays at home, looks after the children, | 0:05:33 | 0:05:39 | |
-would that happen? -If I earned more money, | 0:05:39 | 0:05:41 | |
then I wouldn't mind my husband staying at home. | 0:05:41 | 0:05:43 | |
What would be more important to you, then? Your career or your home life? | 0:05:43 | 0:05:50 | |
-I would say career. -Your career? | 0:05:50 | 0:05:52 | |
I would balance it out where I would still try | 0:05:52 | 0:05:54 | |
and fit my children in, but definitely career. | 0:05:54 | 0:05:58 | |
But there are very few women like you. There are very few. | 0:05:58 | 0:06:03 | |
I think you said that you'd choose... | 0:06:03 | 0:06:05 | |
I couldn't give up a family for a career. | 0:06:05 | 0:06:08 | |
Of all the three there, the one that surprised me the most was Holly. | 0:06:10 | 0:06:14 | |
I think what I'd really like to see is for both employers and females | 0:06:17 | 0:06:21 | |
to have the best of both worlds. | 0:06:21 | 0:06:23 | |
I'm not going to keep females out of my workplace | 0:06:23 | 0:06:26 | |
simply because they want to develop the next generation of children. | 0:06:26 | 0:06:31 | |
That's wrong! | 0:06:31 | 0:06:33 | |
In fact, record numbers of women are working mothers. | 0:06:41 | 0:06:43 | |
More than two thirds of mums work nowadays, | 0:06:43 | 0:06:46 | |
compared to less than a quarter 40 years ago. | 0:06:46 | 0:06:50 | |
But women haven't swept into senior roles at the same rate. | 0:06:50 | 0:06:54 | |
Hilary's heard conflicting opinions from her own team, | 0:06:54 | 0:06:57 | |
now it's time for her to see the scale of the problem. | 0:06:57 | 0:07:01 | |
Everything starts so promisingly for young women in education, | 0:07:01 | 0:07:04 | |
where they outshine boys at school | 0:07:04 | 0:07:07 | |
and outnumber young men at university. | 0:07:07 | 0:07:10 | |
-Hi, Ceri. -Hi, Hilary, how are you? | 0:07:10 | 0:07:12 | |
Ceri Goddard is a leading campaigner for equality. | 0:07:12 | 0:07:15 | |
Here at University College London, she's going to show Hilary | 0:07:15 | 0:07:19 | |
what happens to promising graduates once they're out in the workplace. | 0:07:19 | 0:07:24 | |
She's assembled a group of young men and women | 0:07:24 | 0:07:26 | |
to represent the male and female managers | 0:07:26 | 0:07:29 | |
who work in Britain's biggest businesses. | 0:07:29 | 0:07:32 | |
At the base of the management pyramid | 0:07:32 | 0:07:34 | |
are two rows of middle managers. | 0:07:34 | 0:07:37 | |
Above them are senior managers. | 0:07:37 | 0:07:39 | |
Up at the top of the pyramid are the highfliers | 0:07:39 | 0:07:43 | |
who make it into jobs as executives and boardroom bosses. | 0:07:43 | 0:07:47 | |
With men in blue and women in red, this is how the pyramid would look | 0:07:47 | 0:07:52 | |
if men and women were rising through the ranks at equal rates at every level. | 0:07:52 | 0:07:57 | |
This pyramid shows if we had full equality in our business leaders. | 0:07:59 | 0:08:05 | |
You can see 50% men, 50% women, | 0:08:05 | 0:08:08 | |
but of course the reality is very different. | 0:08:08 | 0:08:10 | |
Middle managers, can you go! | 0:08:10 | 0:08:13 | |
The reality is that men hold 70% of middle management jobs | 0:08:13 | 0:08:19 | |
in Britain's top companies. Even at this level, | 0:08:19 | 0:08:22 | |
women are failing to be promoted | 0:08:22 | 0:08:24 | |
into these roles at the same rate as men. | 0:08:24 | 0:08:27 | |
Why do you think so many females are leaving | 0:08:27 | 0:08:29 | |
when they get into middle management positions? | 0:08:29 | 0:08:32 | |
There's a number of factors contributing to that. | 0:08:32 | 0:08:35 | |
Women still do the vast majority of child care in this country. | 0:08:35 | 0:08:38 | |
Also, often, looking after older relatives and others. | 0:08:38 | 0:08:41 | |
We have a culture of long working hours | 0:08:41 | 0:08:44 | |
and even though we've had this big move of women into the workforce, | 0:08:44 | 0:08:47 | |
it hasn't really changed to reflect that fact. | 0:08:47 | 0:08:50 | |
But when you get to senior management level | 0:08:50 | 0:08:53 | |
and board and executive, the picture is far, far worse. | 0:08:53 | 0:08:56 | |
OK, can senior managers please leave! | 0:08:56 | 0:09:00 | |
The proportion of women dwindles still further at senior management, | 0:09:00 | 0:09:05 | |
executive and board level. | 0:09:05 | 0:09:07 | |
Here, in the roles that wield real power, | 0:09:07 | 0:09:11 | |
83% of jobs are filled by men. | 0:09:11 | 0:09:13 | |
You've got particular issues with boards and senior executives. | 0:09:13 | 0:09:17 | |
Here you have a very small pool of mostly men, | 0:09:17 | 0:09:20 | |
who then appoint what they know, | 0:09:20 | 0:09:23 | |
which is other men and the old boys' network is alive and kicking. | 0:09:23 | 0:09:26 | |
Well, there's not too many females left in this pyramid, is there? | 0:09:26 | 0:09:31 | |
No, it's really quite shocking. | 0:09:31 | 0:09:32 | |
Do you think it's anything to do with women | 0:09:32 | 0:09:35 | |
not being as vociferous as they could be? | 0:09:35 | 0:09:38 | |
Are we just standing back as females and letting it happen? | 0:09:38 | 0:09:42 | |
Why should women have to fight harder than men? | 0:09:42 | 0:09:45 | |
You should have to fight to get to the top but you shouldn't have | 0:09:45 | 0:09:47 | |
-additional barriers because you're a woman. -No, you shouldn't, | 0:09:47 | 0:09:51 | |
but the fact is, you're not going to change genetics overnight, are you? | 0:09:51 | 0:09:54 | |
And women are modelled to give birth are modelled to be nurturers. | 0:09:54 | 0:09:59 | |
You're not going to change the biological clock, are you? | 0:09:59 | 0:10:02 | |
-So what we've got to do... -I don't think you need | 0:10:02 | 0:10:04 | |
to change women's biology to make our workplaces fair. | 0:10:04 | 0:10:07 | |
Why don't we change the workplace to reflect the fact | 0:10:07 | 0:10:09 | |
that half of the people now working in them are women. | 0:10:09 | 0:10:12 | |
From your perspective, campaigning for women, I think it's better | 0:10:12 | 0:10:16 | |
to acknowledge that women need to stand up, need to be counted, | 0:10:16 | 0:10:19 | |
need to fight. No, you shouldn't have to, | 0:10:19 | 0:10:22 | |
but unfortunately you're going to have to. | 0:10:22 | 0:10:24 | |
I think despite business taking strides and addressing this, | 0:10:24 | 0:10:27 | |
-we're just not moving fast enough in this country. -No we're not. | 0:10:27 | 0:10:30 | |
-Waste of talent. -It's a shocking waste of talent. | 0:10:30 | 0:10:33 | |
It's bad for the women and bad for our economy. | 0:10:33 | 0:10:35 | |
It's bad for business. | 0:10:35 | 0:10:37 | |
The loss of so much talent from the workplace has got Hilary fired up. | 0:10:37 | 0:10:43 | |
She wants to know what the students think, | 0:10:43 | 0:10:45 | |
now they've got the measure of women's career prospects. | 0:10:45 | 0:10:49 | |
How do you feel about what you've just seen? | 0:10:49 | 0:10:52 | |
Um, yeah, I suppose it's a bit of a shock and a bit demoralising. | 0:10:52 | 0:10:56 | |
So, you was kind of merrily going on, taking your degree | 0:10:56 | 0:11:00 | |
in the hope that one day, you'll end up on top in a boardroom. | 0:11:00 | 0:11:03 | |
Absolutely. I think that's what most girls our age think now. | 0:11:03 | 0:11:07 | |
What about you, Isabelle? | 0:11:07 | 0:11:09 | |
Yeah, I just thought it was a real shock. | 0:11:09 | 0:11:12 | |
I thought they would have been problems from years and years ago, | 0:11:12 | 0:11:15 | |
when it was more the traditional role | 0:11:15 | 0:11:16 | |
of the man as a breadwinner and the woman bringing up the children. | 0:11:16 | 0:11:20 | |
I'm hoping that one of you girls is going to say, | 0:11:20 | 0:11:23 | |
"I don't care, I'm still going to get there, | 0:11:23 | 0:11:26 | |
"and I'm prepared to fight for it." | 0:11:26 | 0:11:29 | |
Definitely, I will remember this moment. | 0:11:29 | 0:11:32 | |
Well done. Shake my hand, well done. What about you? | 0:11:32 | 0:11:37 | |
Ever mindful of the bottom line, Hilary is struck by the inefficiency | 0:11:39 | 0:11:43 | |
of a system that largely promotes from within one half of its intake. | 0:11:43 | 0:11:47 | |
We're losing a shocking amount of sheer talent | 0:11:48 | 0:11:52 | |
from the business sector. | 0:11:52 | 0:11:53 | |
With Britain spending £21 billion a year on recruitment, | 0:11:53 | 0:11:58 | |
it's also a serious drain on resources. | 0:11:58 | 0:12:01 | |
The costs of recruitment and training to any business is phenomenal, | 0:12:01 | 0:12:07 | |
so the more we can retain our skill set, | 0:12:07 | 0:12:10 | |
the more a business can retain its talent, | 0:12:10 | 0:12:13 | |
the more that business will prosper and flourish. | 0:12:13 | 0:12:18 | |
Now Hilary wants to learn how business would benefit | 0:12:23 | 0:12:26 | |
if the female brain drain could be stopped. | 0:12:26 | 0:12:28 | |
Sir Roger Carr heads the Confederation of British Industry. | 0:12:30 | 0:12:34 | |
-Sir Roger, what a pleasure. -Yeah, I'm delighted to meet you. | 0:12:36 | 0:12:40 | |
Now, I've seen firsthand just how much talent is being lost | 0:12:40 | 0:12:44 | |
as women disappear from the workplace. | 0:12:44 | 0:12:47 | |
What does this mean to UK PLC? | 0:12:47 | 0:12:51 | |
I think that the loss of that talent pool | 0:12:51 | 0:12:54 | |
is financially damaging for business | 0:12:54 | 0:12:56 | |
and it's also damaging for the health of an organisation. | 0:12:56 | 0:12:59 | |
The common sense facts are that businesses comprise customers | 0:12:59 | 0:13:04 | |
who are male and female, employees who are male and female, | 0:13:04 | 0:13:07 | |
and normally shareholders, male and female. | 0:13:07 | 0:13:10 | |
And therefore to have a company that is run | 0:13:10 | 0:13:13 | |
exclusively by one gender or the other, | 0:13:13 | 0:13:15 | |
you're simply not running the business in an appropriate manner. | 0:13:15 | 0:13:20 | |
What do you think women bring to the table? | 0:13:20 | 0:13:24 | |
They bring a different life experience | 0:13:24 | 0:13:27 | |
and therefore they change the nature of the debate. | 0:13:27 | 0:13:30 | |
It becomes more positive, more constructive | 0:13:30 | 0:13:34 | |
and ultimately leads to better decision making. | 0:13:34 | 0:13:37 | |
And for the United Kingdom, | 0:13:37 | 0:13:39 | |
better business with a better competitive edge | 0:13:39 | 0:13:41 | |
is utterly critical to our growth and that's important to all of us. | 0:13:41 | 0:13:45 | |
In the past, arguments in favour of improving women's working lives | 0:13:54 | 0:13:58 | |
were based on equal opportunities. | 0:13:58 | 0:14:01 | |
Campaigners in the 1970s fought for equal pay | 0:14:05 | 0:14:08 | |
and against sex discrimination in recruitment and promotions. | 0:14:08 | 0:14:12 | |
But now the case for women is backed up by evidence which shows | 0:14:15 | 0:14:19 | |
that companies with a mix of men and women in leadership positions | 0:14:19 | 0:14:22 | |
make better decisions and are better run. | 0:14:22 | 0:14:26 | |
Research comparing the financial results of American companies | 0:14:26 | 0:14:29 | |
with the most women on their boards to those with the fewest | 0:14:29 | 0:14:33 | |
indicates that more mixed leadership tends to deliver higher sales, | 0:14:33 | 0:14:37 | |
and higher returns on equity and invested capital. | 0:14:37 | 0:14:41 | |
Businesses at all levels work better with a gender mix | 0:14:41 | 0:14:46 | |
and most businesses see that. | 0:14:46 | 0:14:49 | |
They've already understood that this is not something to aspire to. | 0:14:49 | 0:14:53 | |
It is something they need to grip very quickly | 0:14:53 | 0:14:56 | |
because in today's world, | 0:14:56 | 0:14:58 | |
-you want all the competitive edge you can get. -Absolutely. -And women bring that. | 0:14:58 | 0:15:01 | |
Now Hilary's seen how few women are rising through the ranks | 0:15:04 | 0:15:07 | |
and she's heard how urgently | 0:15:07 | 0:15:09 | |
business needs more women at the top. | 0:15:09 | 0:15:12 | |
Next, she's going to visit a company where bosses have transformed | 0:15:12 | 0:15:16 | |
the prospects of their employees. | 0:15:16 | 0:15:19 | |
They decided to be very proactive | 0:15:19 | 0:15:21 | |
in a way of retaining their female talent | 0:15:21 | 0:15:24 | |
and helping them up the corporate ladder, | 0:15:24 | 0:15:26 | |
so I'm on my way to see how they went about achieving this. | 0:15:26 | 0:15:31 | |
The company was Procter & Gamble, | 0:15:32 | 0:15:34 | |
the world's biggest consumer goods business, with 135,000 employees | 0:15:34 | 0:15:39 | |
and a roster of some of the world's best-selling brands. | 0:15:39 | 0:15:44 | |
12 years ago, none of the company's most senior managers or directors was female. | 0:15:44 | 0:15:48 | |
Geraldine Huse was a solitary woman in a sea of grey suits. | 0:15:48 | 0:15:53 | |
This is Geraldine's team today. With an even mix of men and women, | 0:15:55 | 0:15:59 | |
it's a 50/50 balance replicated at every level. | 0:15:59 | 0:16:03 | |
Your story began when you noticed a mass exodus | 0:16:05 | 0:16:09 | |
of female highly-skilled talent leaving the business. | 0:16:09 | 0:16:14 | |
People in the business tended to think | 0:16:14 | 0:16:16 | |
they were leaving for family reasons, to have a baby | 0:16:16 | 0:16:19 | |
or to stay at home with the children. | 0:16:19 | 0:16:21 | |
Or, it's a pretty stressful environment here, | 0:16:21 | 0:16:23 | |
and there was a thought that maybe it's more suited to a male style than a female style. | 0:16:23 | 0:16:28 | |
P&G contacted women who had left to find out why they'd gone. | 0:16:29 | 0:16:33 | |
It turned out that they weren't at home with children after all. | 0:16:33 | 0:16:38 | |
And even I was surprised that 95% of them | 0:16:38 | 0:16:41 | |
had gone on to do another job. | 0:16:41 | 0:16:43 | |
So they hadn't left because of family circumstances, | 0:16:43 | 0:16:46 | |
they'd gone to do another job. | 0:16:46 | 0:16:48 | |
-So they actually, physically went and sought other employment. -Yes. | 0:16:48 | 0:16:52 | |
They'd just resigned because they felt... | 0:16:52 | 0:16:55 | |
When we asked them why, they said they felt that their style | 0:16:55 | 0:16:59 | |
and their work-life balance would not work at Procter & Gamble. | 0:16:59 | 0:17:04 | |
The problem looked even more serious | 0:17:04 | 0:17:06 | |
when P&G analyzed the business results of its teams. | 0:17:06 | 0:17:10 | |
Teams that were all-male, like the laundry team, | 0:17:10 | 0:17:13 | |
or all-female like the cosmetics team | 0:17:13 | 0:17:16 | |
didn't perform as well as teams with a gender balance. | 0:17:16 | 0:17:19 | |
Mixed teams performed 5% better, | 0:17:19 | 0:17:22 | |
an advantage worth millions of pounds in sales. | 0:17:22 | 0:17:25 | |
Company bosses realised they had to take action. | 0:17:25 | 0:17:28 | |
In a business that thrives on consumer understanding, | 0:17:28 | 0:17:33 | |
in a business that thrives in really getting to know | 0:17:33 | 0:17:36 | |
habits and attitudes, usage patterns, | 0:17:36 | 0:17:40 | |
I think it just makes absolute sense that | 0:17:40 | 0:17:44 | |
leadership in the company represents the consumers that we are serving. | 0:17:44 | 0:17:51 | |
P&G made some fundamental changes in a bid | 0:17:53 | 0:17:57 | |
to halt the exodus of its women. | 0:17:57 | 0:17:59 | |
All staff were trained in how to appreciate | 0:17:59 | 0:18:01 | |
the difference between masculine and feminine styles of behaviour, | 0:18:01 | 0:18:07 | |
and it was made clear that staff could opt to work flexibly | 0:18:07 | 0:18:11 | |
and still climb the corporate ladder. | 0:18:11 | 0:18:13 | |
What interests me is from the commercial perspective, | 0:18:13 | 0:18:17 | |
how does the company cover that? | 0:18:17 | 0:18:20 | |
If we have reduced work schedules, sometimes we'll need, | 0:18:20 | 0:18:23 | |
instead of eight people in a team, we might need ten people | 0:18:23 | 0:18:26 | |
if there's lots of people on reduced work schedules. | 0:18:26 | 0:18:29 | |
And is that a cost to the business? | 0:18:29 | 0:18:32 | |
We don't believe it is a cost overall | 0:18:32 | 0:18:35 | |
because of the benefit of retaining the top talent that we have. | 0:18:35 | 0:18:38 | |
Is that you saying you don't believe there's a cost overall | 0:18:38 | 0:18:41 | |
or is that the accountants of the business | 0:18:41 | 0:18:43 | |
-saying there is a cost to this? -It's a good question. | 0:18:43 | 0:18:45 | |
-Cos that's what interests me. -Yes, it really is the total company, | 0:18:45 | 0:18:49 | |
right from the top, our CEO in the States. | 0:18:49 | 0:18:51 | |
And also, if you think about the ten years of training it takes | 0:18:51 | 0:18:54 | |
to get somebody to senior management level, | 0:18:54 | 0:18:56 | |
-that costs an awful lot of money. -Oh, God, yeah. | 0:18:56 | 0:18:58 | |
So it actually costs us a lot more | 0:18:58 | 0:19:00 | |
if we're losing this fantastic talent than if we're retaining it. | 0:19:00 | 0:19:03 | |
Hilary's seen how much P&G benefited by retaining its women, | 0:19:05 | 0:19:09 | |
saving on recruitment costs and boosting sales. | 0:19:09 | 0:19:13 | |
Now she wants to find out | 0:19:13 | 0:19:15 | |
if the advantages of mixed teams can be replicated in other businesses. | 0:19:15 | 0:19:18 | |
She's called on Dr Judith Baxter, | 0:19:18 | 0:19:21 | |
one of the country's foremost experts in gender and linguistics in the workplace. | 0:19:21 | 0:19:27 | |
Today, Dr Baxter's conducting a new experiment | 0:19:27 | 0:19:30 | |
to investigate why mixed teams perform better, | 0:19:30 | 0:19:33 | |
and she's hoping to show why many women find it difficult | 0:19:33 | 0:19:37 | |
to succeed in a male-dominated environment. | 0:19:37 | 0:19:40 | |
The aim of the experiment today is to look at language, | 0:19:40 | 0:19:43 | |
the way that people speak and interact | 0:19:43 | 0:19:46 | |
and to ask whether it is perhaps one very important reason | 0:19:46 | 0:19:49 | |
why women are still failing to make it to the top. | 0:19:49 | 0:19:54 | |
Three teams - the first all men, the second all women, | 0:19:56 | 0:19:58 | |
and the third with an even gender mix, | 0:19:58 | 0:20:01 | |
have been told they're taking part in a competitive task. | 0:20:01 | 0:20:04 | |
They will be asked to do the same task, | 0:20:04 | 0:20:07 | |
to build a paper tower. | 0:20:07 | 0:20:10 | |
The teams have been told their towers will be judged on height and appearance, | 0:20:10 | 0:20:14 | |
and they need to be strong enough to support a glass. | 0:20:14 | 0:20:17 | |
Your time for planning this exercise begins now. | 0:20:17 | 0:20:22 | |
Strongest is probably like a tripod, but we haven't got very big paper. | 0:20:24 | 0:20:28 | |
Strongest way to do it is generally to roll it. | 0:20:28 | 0:20:31 | |
There was a clear leader | 0:20:31 | 0:20:32 | |
and that leader took the initiative from the start, | 0:20:32 | 0:20:35 | |
and actually came up with the right design. | 0:20:35 | 0:20:39 | |
If we put three pieces around, which would save us a bit of time. | 0:20:39 | 0:20:41 | |
We're seeing a fairly hierarchical organisation, typical of male teams. | 0:20:41 | 0:20:45 | |
Notice all four on the right-hand side of the table | 0:20:45 | 0:20:49 | |
are actually looking to Andrew for his approval. | 0:20:49 | 0:20:52 | |
It's like a house of cards, you can work up a triangle like a pyramid. | 0:20:52 | 0:20:55 | |
You can add these where there's just paper there, other cylinders... | 0:20:55 | 0:20:59 | |
There's an element of competitiveness now | 0:20:59 | 0:21:03 | |
-between Nigel and Andrew. -What's going to happen with that though | 0:21:03 | 0:21:07 | |
is the pressure is in the centre, so they'll collapse in on each other. | 0:21:07 | 0:21:10 | |
Typical of male interaction here is the fact that they're now | 0:21:10 | 0:21:13 | |
competing over who has the best design. | 0:21:13 | 0:21:17 | |
It doesn't actually necessarily have to be progressively stable. | 0:21:17 | 0:21:20 | |
Rather than debate alternative ideas, | 0:21:20 | 0:21:22 | |
the men fall in behind Nigel as their new leader | 0:21:22 | 0:21:25 | |
and adopt his unstable design. | 0:21:25 | 0:21:27 | |
-Please start. -Over to the women. | 0:21:27 | 0:21:29 | |
-Has anybody done this task before? -I've got an idea, I've got an idea. | 0:21:29 | 0:21:32 | |
If you've got a better idea, I'm happy for you to contribute. | 0:21:32 | 0:21:36 | |
Interestingly in the girls' team, a leader does emerge straight away, | 0:21:36 | 0:21:40 | |
but what Agata does is she says, | 0:21:40 | 0:21:43 | |
"If you're happy to go along with this," | 0:21:43 | 0:21:44 | |
which suggests that she's trying to invite other members of the team to share her idea. | 0:21:44 | 0:21:49 | |
Women very often use a rather more cautious type of language. | 0:21:49 | 0:21:54 | |
I call it double voice discourse. What it conveys to their colleagues | 0:21:54 | 0:21:58 | |
is that they are less confident about their viewpoints | 0:21:58 | 0:22:02 | |
and possibly less decisive. | 0:22:02 | 0:22:05 | |
Right now, Nicola chips in, | 0:22:05 | 0:22:10 | |
who's actually had to cut across what Agata was saying. | 0:22:10 | 0:22:13 | |
That was the only way that she could get her voice heard. | 0:22:13 | 0:22:16 | |
I've seen this done as well before, where you make it up like a pylon. | 0:22:16 | 0:22:19 | |
Nicola puts forward the best solution | 0:22:19 | 0:22:22 | |
but her team mates carry on brainstorming. | 0:22:22 | 0:22:24 | |
You've got a square base... | 0:22:24 | 0:22:27 | |
Agata and Sharena are talking over her | 0:22:27 | 0:22:29 | |
so in order for Nicola to be heard she has to continue talking. | 0:22:29 | 0:22:33 | |
So she has to make a judgement call - | 0:22:33 | 0:22:35 | |
is it more important that I get the right idea across | 0:22:35 | 0:22:39 | |
or is it more important that I feel involved, one of the team? | 0:22:39 | 0:22:43 | |
Women tend to be much more egalitarian in the way they communicate - | 0:22:43 | 0:22:47 | |
all of them want an equal say, all of them want to be included. | 0:22:47 | 0:22:51 | |
Right, OK. | 0:22:51 | 0:22:53 | |
Finally, it's the mixed team. | 0:22:53 | 0:22:56 | |
Immediately in this group there's a different atmosphere | 0:22:58 | 0:23:02 | |
from the men's group and the women's group. | 0:23:02 | 0:23:04 | |
There's a lot of laughter, jokes, almost flirtatious. | 0:23:04 | 0:23:07 | |
You can sense the opposite gender dynamic is kicking in here. | 0:23:07 | 0:23:11 | |
In terms of the platform, how are we building... | 0:23:11 | 0:23:13 | |
So we have the cylinders... | 0:23:13 | 0:23:16 | |
What you're seeing is a lack of competition. | 0:23:16 | 0:23:19 | |
It seems as if the best is being brought out | 0:23:19 | 0:23:21 | |
of both men and women in this exercise. | 0:23:21 | 0:23:25 | |
-Time for the build. -You have 15 minutes. | 0:23:25 | 0:23:29 | |
Go, go, go, guys! | 0:23:29 | 0:23:32 | |
The mixed group keeps smiling. | 0:23:39 | 0:23:41 | |
The women's team continue to all pitch in with ideas. | 0:23:41 | 0:23:46 | |
The men keep issuing instructions. | 0:23:46 | 0:23:51 | |
The women's tower is structurally sound but rather short. | 0:23:51 | 0:23:55 | |
The men have gone for size | 0:23:55 | 0:23:58 | |
at the expense of stability. | 0:23:58 | 0:24:03 | |
The mixed team are clear winners. | 0:24:03 | 0:24:07 | |
It's just exactly what a team should do. Beautiful. | 0:24:07 | 0:24:11 | |
As well as showing the advantages of the gender-balanced team, | 0:24:11 | 0:24:15 | |
the experiment reveals why a woman may struggle | 0:24:15 | 0:24:17 | |
to make her mark in a male-dominated workplace. | 0:24:17 | 0:24:20 | |
By learning how men operate in a male team, | 0:24:22 | 0:24:25 | |
women operate in a female team, | 0:24:25 | 0:24:27 | |
we learn about what the norms of interaction are. | 0:24:27 | 0:24:31 | |
And that might help us to explain why women find it difficult | 0:24:31 | 0:24:35 | |
to go into a men's team when the norms of interaction, | 0:24:35 | 0:24:38 | |
the way that people engage with each other, is so very different. | 0:24:38 | 0:24:42 | |
Back at her London flat, Hilary is reflecting | 0:24:42 | 0:24:45 | |
on what she's learned about the business benefits of mixed teams, | 0:24:45 | 0:24:50 | |
and she's convinced that Procter & Gamble was right | 0:24:50 | 0:24:54 | |
to transform its male-dominated corporate culture. | 0:24:54 | 0:24:59 | |
I felt that they did recognise a problem. | 0:24:59 | 0:25:02 | |
They did find a solution and they actually made that solution stick | 0:25:02 | 0:25:07 | |
and I've no doubt that will go from strength to strength | 0:25:07 | 0:25:11 | |
because it's now engendered within their company's ethos and culture. | 0:25:11 | 0:25:15 | |
Having said that, they have 6,000 employees in the UK to play with. | 0:25:15 | 0:25:20 | |
They've also a lot of money. | 0:25:20 | 0:25:22 | |
Hilary is yet to be persuaded that the same kind of solution | 0:25:24 | 0:25:28 | |
could be made to work in Britain's small to medium-sized enterprises. | 0:25:28 | 0:25:32 | |
In SMEs, cost matters, human resource matters, | 0:25:32 | 0:25:37 | |
because you have to sweat your assets | 0:25:37 | 0:25:40 | |
and your assets isn't just your operating equipment, | 0:25:40 | 0:25:43 | |
it's your human resource. | 0:25:43 | 0:25:46 | |
Hilary suspects that for many SMEs, | 0:25:53 | 0:25:55 | |
the costs of boosting the number of female employees in key roles might | 0:25:55 | 0:25:59 | |
outweigh the benefits. This could be damaging women's career prospects. | 0:25:59 | 0:26:05 | |
She's going to talk to someone who runs | 0:26:05 | 0:26:07 | |
one of Britain's 4.5 million smaller companies to find out more. | 0:26:07 | 0:26:11 | |
Kathy Tilbury is MD of a Bournemouth-based coach company with 75 employees. | 0:26:15 | 0:26:20 | |
-Hi, Kathy. -Hi, Hilary. Nice to meet you. | 0:26:22 | 0:26:24 | |
Nice to meet you as well. | 0:26:24 | 0:26:26 | |
Would you like to come get on board the coach with us? | 0:26:26 | 0:26:29 | |
Most of Kathy's coach drivers are men, | 0:26:31 | 0:26:34 | |
but back at the office, her team is 30% women. | 0:26:34 | 0:26:37 | |
Do you think to small businesses, say, like your own business, | 0:26:37 | 0:26:41 | |
it's detrimental to employ females of childbearing age | 0:26:41 | 0:26:46 | |
who possibly will want children very soon? | 0:26:46 | 0:26:51 | |
I think you have to be very careful how you answer that. | 0:26:51 | 0:26:54 | |
I've just completed two years as President of the Chamber of Commerce in Dorset, | 0:26:54 | 0:26:58 | |
and I'm well aware of businesses that have to think twice | 0:26:58 | 0:27:01 | |
about recruiting women of childbearing age. | 0:27:01 | 0:27:03 | |
You don't have a choice because we could find ourselves | 0:27:03 | 0:27:06 | |
in employment tribunal just through refusing an interview | 0:27:06 | 0:27:09 | |
of someone who tells us that they're pregnant. So we have to. | 0:27:09 | 0:27:13 | |
We have a policy within our business of right person, right job. | 0:27:13 | 0:27:17 | |
but you have to think about the impact on the business, | 0:27:17 | 0:27:21 | |
not just financially but in the day-to-day operation | 0:27:21 | 0:27:24 | |
when you recruit people. | 0:27:24 | 0:27:26 | |
Kathy's right-hand woman, sales and marketing manager Louise, | 0:27:28 | 0:27:32 | |
is one of the 400,000 women taking maternity leave this year. | 0:27:32 | 0:27:36 | |
Kathy will be able to claim back 92% of Louise's maternity pay | 0:27:36 | 0:27:41 | |
but she's been totting up the other costs. | 0:27:41 | 0:27:44 | |
We've had to look at recruiting somebody, | 0:27:44 | 0:27:46 | |
so there's about a cost of about £1,000 in terms of the advert, | 0:27:46 | 0:27:50 | |
the interview processes. | 0:27:50 | 0:27:53 | |
There's then a week's induction and training, | 0:27:53 | 0:27:57 | |
so that's another £650. | 0:27:57 | 0:27:58 | |
There's obviously some additional office equipment | 0:27:58 | 0:28:02 | |
that we need to provide, that's in the region of another £1,000. | 0:28:02 | 0:28:06 | |
When the maternity leave finishes, | 0:28:06 | 0:28:08 | |
there's potentially 21 days holiday to take | 0:28:08 | 0:28:11 | |
so that all comes at a cost to the business. | 0:28:11 | 0:28:15 | |
I reckon our sales and marketing manager going off pregnant, | 0:28:15 | 0:28:19 | |
although we get 92% back, it's still going to have a hit | 0:28:19 | 0:28:23 | |
-of about eight to ten grand on my bottom line. -Yeah. | 0:28:23 | 0:28:26 | |
Kathy's looking forward to her manager returning to work part-time | 0:28:28 | 0:28:32 | |
after her maternity leave, but she's not the only employer | 0:28:32 | 0:28:36 | |
who's frank about the impact of maternity rights. | 0:28:36 | 0:28:39 | |
As the former boss of Marks & Spencer, | 0:28:39 | 0:28:42 | |
Sir Stuart Rose used to be in charge of 76,000 employees, | 0:28:42 | 0:28:46 | |
more than half of them women. | 0:28:46 | 0:28:48 | |
It was just as much of a problem for me | 0:28:48 | 0:28:51 | |
when I was running a big business | 0:28:51 | 0:28:52 | |
for somebody in a key role to go off on maternity leave | 0:28:52 | 0:28:55 | |
as it is for somebody in a smaller business although I accept | 0:28:55 | 0:28:58 | |
that it could be quite mission critical in a small business, | 0:28:58 | 0:29:01 | |
where in a big business it's just a damned nuisance. | 0:29:01 | 0:29:03 | |
Let's not shilly shally about, I know small businesses | 0:29:03 | 0:29:06 | |
who therefore in their recruitment process would shy away | 0:29:06 | 0:29:09 | |
from employing somebody who might get pregnant. | 0:29:09 | 0:29:12 | |
The issue of maternity leave is impacting greatly | 0:29:13 | 0:29:17 | |
on our female talent, | 0:29:17 | 0:29:19 | |
but it's also impacting greatly on our commercial world. | 0:29:19 | 0:29:23 | |
You can't get away from the fact that a couple of pregnancies | 0:29:23 | 0:29:27 | |
in a small business could bring about its demise. | 0:29:27 | 0:29:30 | |
Hilary knows that illegal discrimination is an issue, | 0:29:31 | 0:29:34 | |
but in her experience, there's another important factor | 0:29:34 | 0:29:37 | |
contributing to the lack of women in jobs at top level. | 0:29:37 | 0:29:40 | |
Not enough are coming forward to apply for those roles in the first place. | 0:29:40 | 0:29:44 | |
Throughout her own career, Hilary has never found ads | 0:29:44 | 0:29:48 | |
for high-flying jobs a daunting prospect. | 0:29:48 | 0:29:51 | |
"A critical and high-profile role," I think I'm perfect for that. | 0:29:51 | 0:29:55 | |
"A key member of the global finance team." | 0:29:55 | 0:29:58 | |
Well, really, I'd want to run the finance team anyway. | 0:29:58 | 0:30:01 | |
"With experience of reporting to external shareholders." | 0:30:01 | 0:30:05 | |
I could do that. "The role will lead the business | 0:30:05 | 0:30:07 | |
"through a period of expansion and transformation | 0:30:07 | 0:30:11 | |
"while ensuring operational excellence." I could do that. | 0:30:11 | 0:30:14 | |
"The role also includes building a highly capable and motivated team." | 0:30:14 | 0:30:20 | |
Fine. There's nothing in there that would prevent me, as a woman, | 0:30:20 | 0:30:24 | |
applying for that role. | 0:30:24 | 0:30:26 | |
But Hilary's confidence is far from typical. | 0:30:28 | 0:30:31 | |
Psychologist Binna Kandola has analysed the ways | 0:30:31 | 0:30:35 | |
in which job ads may be putting a lot of women off | 0:30:35 | 0:30:38 | |
before they've even got a foot in the door. | 0:30:38 | 0:30:41 | |
There's an advertisement here, looking for non-executive members | 0:30:41 | 0:30:45 | |
of the board. They're looking for exceptional individuals. | 0:30:45 | 0:30:48 | |
Now, language like that is more likely to attract a man | 0:30:48 | 0:30:52 | |
and is more likely to put off a woman. | 0:30:52 | 0:30:54 | |
A woman is likely to be thinking, "Am I genuinely exceptional? | 0:30:54 | 0:30:57 | |
"I know I'm good, I might even be very good, but exceptional? | 0:30:57 | 0:31:01 | |
"Oh, I'm not so sure." | 0:31:01 | 0:31:02 | |
So that's more likely to put a female off. | 0:31:02 | 0:31:05 | |
It talks about somebody who has gravitas | 0:31:05 | 0:31:07 | |
to influence board members. | 0:31:07 | 0:31:09 | |
Now, if you ask people if gravitas is a male word, | 0:31:09 | 0:31:12 | |
a female word or a neutral word, a lot of people will say neutral | 0:31:12 | 0:31:16 | |
and a lot of people also will say male. It conjures up a man. | 0:31:16 | 0:31:20 | |
But nobody will ever say it only conjures up a woman. | 0:31:20 | 0:31:23 | |
So a word like that is not only communicating to the candidates, | 0:31:23 | 0:31:26 | |
unfortunately it's also communicating something | 0:31:26 | 0:31:28 | |
to the people who are going to be doing the selection. | 0:31:28 | 0:31:31 | |
It's going to be biasing them towards a male candidate. | 0:31:31 | 0:31:35 | |
I can't for the life of me comprehend why women | 0:31:35 | 0:31:40 | |
will be deterred from applying | 0:31:40 | 0:31:45 | |
for employment positions, top senior roles, | 0:31:45 | 0:31:49 | |
because of a word in an advertisement. | 0:31:49 | 0:31:52 | |
That just goes beyond my comprehension. | 0:31:52 | 0:31:56 | |
Binna's invited a recruitment agency head, Sue Rees, | 0:31:58 | 0:32:01 | |
and three of the professional women on her books, | 0:32:01 | 0:32:05 | |
to look at a pair of ads for a chief financial officer role | 0:32:05 | 0:32:08 | |
and decide which one they think they'd be most likely to succeed in. | 0:32:08 | 0:32:13 | |
The experiment here is presenting the same job in two different ways. | 0:32:13 | 0:32:18 | |
One using very stereotypically male language, | 0:32:18 | 0:32:21 | |
the other one avoiding | 0:32:21 | 0:32:24 | |
some of the particularly male biased language. | 0:32:24 | 0:32:27 | |
Orange Star Corporation's role is a demanding one, | 0:32:27 | 0:32:30 | |
requiring relentless focus. | 0:32:30 | 0:32:33 | |
It's looking for an outstanding leader. | 0:32:33 | 0:32:36 | |
Purple Star wants someone who can make a significant contribution | 0:32:37 | 0:32:42 | |
and engage with people at all levels. | 0:32:42 | 0:32:44 | |
The Purple Star was much about more creating culture, | 0:32:44 | 0:32:49 | |
and about you being able to make a significant contribution. | 0:32:49 | 0:32:53 | |
That is what I would look for when going for a job. | 0:32:53 | 0:32:57 | |
I think I prefer the Purple Star Corporation. | 0:32:57 | 0:33:02 | |
It just seems to me as though | 0:33:02 | 0:33:04 | |
it would fit into my life more than the Orange Star. | 0:33:04 | 0:33:08 | |
Well, I think they're both interesting roles. | 0:33:08 | 0:33:10 | |
They're both in a fast-moving, growing business, | 0:33:10 | 0:33:13 | |
which is something I'm really keen to work in. | 0:33:13 | 0:33:15 | |
But I am very career focused, so I would be looking at the role | 0:33:15 | 0:33:18 | |
that would be the most demanding | 0:33:18 | 0:33:20 | |
and that will further my career the most. | 0:33:20 | 0:33:24 | |
The ad with softer language appeals to all three candidates. | 0:33:25 | 0:33:29 | |
Only the youngest thinks she'd be suitable | 0:33:31 | 0:33:33 | |
for the more masculine sounding job. | 0:33:33 | 0:33:35 | |
And as well as limiting the pool of candidates, | 0:33:36 | 0:33:39 | |
the wording could affect recruiters too. | 0:33:39 | 0:33:42 | |
The language starts to orient us towards what we're looking for. | 0:33:42 | 0:33:46 | |
This type of language | 0:33:46 | 0:33:48 | |
is stereotypically more associated with a man, | 0:33:48 | 0:33:52 | |
and selectors will be therefore more inclined to select a man | 0:33:52 | 0:33:55 | |
and less likely to see those qualities in any female candidates. | 0:33:55 | 0:34:00 | |
And it's not just unconscious bias in the choice of words | 0:34:03 | 0:34:07 | |
that can reduce the pool of applicants. | 0:34:07 | 0:34:09 | |
Kate Grussing is a professional head-hunter | 0:34:09 | 0:34:13 | |
who specialises in identifying female candidates for senior jobs. | 0:34:13 | 0:34:17 | |
She's worked with companies including John Lewis, | 0:34:17 | 0:34:21 | |
Lloyds TSB and IBM. | 0:34:21 | 0:34:23 | |
Kate frequently sees women eliminating themselves | 0:34:23 | 0:34:26 | |
from the recruitment process. | 0:34:26 | 0:34:28 | |
When we approach a woman about a job, | 0:34:28 | 0:34:31 | |
she will often tell me why she thinks | 0:34:31 | 0:34:34 | |
she's not suitable for job. | 0:34:34 | 0:34:37 | |
what the two out of 25 bullet points are | 0:34:37 | 0:34:40 | |
that she hasn't been able to demonstrate in her background. | 0:34:40 | 0:34:44 | |
Men will never point out the reasons why they're not suitable for a job. | 0:34:44 | 0:34:49 | |
They will say why they are a perfect fit | 0:34:49 | 0:34:53 | |
on the 15 of the 25 bullet points in that job description. | 0:34:53 | 0:34:56 | |
I think women are often every bit as ambitious, they just don't wear it | 0:34:56 | 0:35:01 | |
on their sleeve the way their male peers will. | 0:35:01 | 0:35:04 | |
Addressing the issue of confidence will be one of Hilary's priorities | 0:35:04 | 0:35:09 | |
when she sets out to find a range of solutions | 0:35:09 | 0:35:12 | |
that can help more women prosper in business. | 0:35:12 | 0:35:15 | |
For now, having looked at what prevents women | 0:35:19 | 0:35:23 | |
from getting into key roles, Hilary wants to get to grips | 0:35:23 | 0:35:26 | |
with what's stopping them from staying in their jobs | 0:35:26 | 0:35:29 | |
and rising through the ranks. | 0:35:29 | 0:35:30 | |
OK, all right. You take care. Bye-bye. | 0:35:30 | 0:35:34 | |
From her own experience, | 0:35:34 | 0:35:36 | |
she has no doubt that the biggest challenge of all is motherhood. | 0:35:36 | 0:35:39 | |
Mevlit. | 0:35:41 | 0:35:44 | |
Tiny, tiny baby. | 0:35:44 | 0:35:47 | |
He was probably about two weeks there | 0:35:47 | 0:35:50 | |
It was probably a week after that | 0:35:50 | 0:35:52 | |
when I had to return to work. | 0:35:52 | 0:35:56 | |
It was kind of spelled out to me | 0:35:56 | 0:35:58 | |
that if I didn't get back out into work quickly, | 0:35:58 | 0:36:01 | |
there wouldn't be a job there for me. | 0:36:01 | 0:36:03 | |
Every morning, Hilary drove 70 miles | 0:36:03 | 0:36:05 | |
to take Mevlit to be looked after by his grandparents, | 0:36:05 | 0:36:09 | |
before heading in to London for a full day's work. | 0:36:09 | 0:36:12 | |
The sacrifice is not seeing your child's first step, | 0:36:12 | 0:36:15 | |
not hearing his first word, | 0:36:15 | 0:36:19 | |
not being there when he's poorly, | 0:36:19 | 0:36:21 | |
because you've got to be at work or at the other end of the country. | 0:36:21 | 0:36:26 | |
After I'd split with Mev's father, | 0:36:26 | 0:36:28 | |
I didn't even go out with another man for 12 years. | 0:36:28 | 0:36:32 | |
All I did was work, take care of him and keep a home. | 0:36:32 | 0:36:36 | |
In Britain today, two thirds of mothers work at least part-time. | 0:36:39 | 0:36:43 | |
But many find the challenge of juggling work and family commitments | 0:36:43 | 0:36:47 | |
affects their confidence and their career progression. | 0:36:47 | 0:36:50 | |
Paula Leach has several hours of planning and organizing to do | 0:36:50 | 0:36:54 | |
each morning, before she's even left the house. | 0:36:54 | 0:36:57 | |
Husband Martin is nearly always first to set off. | 0:36:57 | 0:37:02 | |
When you're both working in professional jobs... | 0:37:02 | 0:37:06 | |
He works five days a week, | 0:37:06 | 0:37:08 | |
and actually has an hour and a quarter commute. | 0:37:08 | 0:37:10 | |
So it makes it tough. | 0:37:10 | 0:37:13 | |
Do you want to have a look at this, Natasha? | 0:37:13 | 0:37:15 | |
I saw it in your school bag. | 0:37:15 | 0:37:17 | |
On the side here, this time capsule. Can you tell me about it? | 0:37:17 | 0:37:21 | |
-We need to write some things that we all draw. -Things you'd put in it? | 0:37:21 | 0:37:25 | |
What have you been told about it? | 0:37:25 | 0:37:27 | |
We talked about ideas. | 0:37:27 | 0:37:30 | |
It's all the practicalities of the washing | 0:37:30 | 0:37:32 | |
and sorting all that out, but it's also all the organizing | 0:37:32 | 0:37:36 | |
of the children's lives and what's happening. | 0:37:36 | 0:37:39 | |
Like this time capsule thing, or what's happening at school. | 0:37:39 | 0:37:43 | |
Have they got a dress-up day or a party? | 0:37:43 | 0:37:46 | |
All of that I do. | 0:37:46 | 0:37:47 | |
You're taking Natasha's bag? That's kind of you. | 0:37:47 | 0:37:50 | |
Paula works part-time managing Learning and Development | 0:37:52 | 0:37:55 | |
at Ford in Essex. | 0:37:55 | 0:37:57 | |
We're doing OK for time. | 0:37:57 | 0:37:59 | |
Normally I would try and leave the house by eight. | 0:37:59 | 0:38:03 | |
Before I had children, I was never late for anything. | 0:38:04 | 0:38:07 | |
Since I've had children, sometimes I really feel I'm up against it | 0:38:07 | 0:38:11 | |
in terms of trying to fit everything in and then make it | 0:38:11 | 0:38:14 | |
to meetings and not let people down. | 0:38:14 | 0:38:17 | |
After her first daughter Natasha was born, | 0:38:20 | 0:38:23 | |
Paula returned to work four days a week | 0:38:23 | 0:38:26 | |
in a demanding operational role. | 0:38:26 | 0:38:28 | |
It was a tough time for her. | 0:38:28 | 0:38:31 | |
I remember leaving the office | 0:38:31 | 0:38:33 | |
and going to do the pick-up from nursery | 0:38:33 | 0:38:36 | |
and I'd be the first one to leave the office. | 0:38:36 | 0:38:39 | |
I think as the manager of the department, | 0:38:39 | 0:38:41 | |
you feel that you shouldn't be | 0:38:41 | 0:38:44 | |
the first one leaving the office. | 0:38:44 | 0:38:46 | |
It didn't matter that then maybe I might work | 0:38:46 | 0:38:50 | |
three hours later on that evening | 0:38:50 | 0:38:52 | |
to kind of catch up on everything that was going on. | 0:38:52 | 0:38:56 | |
I still felt that. | 0:38:56 | 0:38:57 | |
Paula's worked at Ford since she graduated. | 0:38:59 | 0:39:03 | |
She hadn't expected it to be so difficult for her | 0:39:03 | 0:39:06 | |
to reconcile her responsibilities at work and at home. | 0:39:06 | 0:39:09 | |
I would never have believed that | 0:39:09 | 0:39:12 | |
I would have a dip in confidence. | 0:39:12 | 0:39:14 | |
There's that whole other job that you're learning to do, | 0:39:14 | 0:39:19 | |
being mum, and sometimes you sit in a meeting | 0:39:19 | 0:39:24 | |
and you sit there thinking, "Gosh, should I be here?" | 0:39:24 | 0:39:27 | |
I don't think that now, but I have felt like that. | 0:39:27 | 0:39:29 | |
After having her second daughter, | 0:39:29 | 0:39:32 | |
Paula decided something would have to give. | 0:39:32 | 0:39:35 | |
I just thought I've got a choice point here | 0:39:35 | 0:39:37 | |
about what I do with my life. | 0:39:37 | 0:39:40 | |
But work's important to me and I've worked so hard | 0:39:42 | 0:39:45 | |
to get to where I am, it would be a shame | 0:39:45 | 0:39:48 | |
to get all of that experience behind you and then to kind of step out. | 0:39:48 | 0:39:52 | |
Paula decided to cut down to three and a half days a week | 0:39:52 | 0:39:56 | |
and she moved into a role | 0:39:56 | 0:39:57 | |
in which she would be in control of her own schedule. | 0:39:57 | 0:40:01 | |
She's much happier with her work-life balance, | 0:40:01 | 0:40:04 | |
but the rapid progression she was making up the career ladder | 0:40:04 | 0:40:08 | |
before having children, has slowed down, at least for now. | 0:40:08 | 0:40:10 | |
You never know what the situation would be if you hadn't had children. | 0:40:10 | 0:40:15 | |
Having said that, I haven't particularly progressed, | 0:40:15 | 0:40:19 | |
I would say, through the organization. | 0:40:19 | 0:40:22 | |
You know, I'm a mum | 0:40:23 | 0:40:25 | |
and I want to be around. | 0:40:25 | 0:40:28 | |
Paula's found an arrangement which suits her | 0:40:28 | 0:40:32 | |
and her long-term employer. | 0:40:32 | 0:40:33 | |
But for many, achieving a satisfying work-life balance | 0:40:33 | 0:40:37 | |
means they compromise on seniority and pay. | 0:40:37 | 0:40:41 | |
More than four in ten mothers with degrees | 0:40:41 | 0:40:43 | |
say they have taken a job for which they're overqualified in order | 0:40:43 | 0:40:47 | |
to secure a part-time working arrangement. | 0:40:47 | 0:40:50 | |
When Hilary starts to look for solutions, | 0:40:53 | 0:40:56 | |
the thorny issues faced by working parents will be crucial. | 0:40:56 | 0:41:00 | |
But she'll also be thinking about the 2.2 million women | 0:41:00 | 0:41:03 | |
who are full time mums. | 0:41:03 | 0:41:05 | |
I would like to go out | 0:41:07 | 0:41:09 | |
and meet a woman who has made that choice to stay at home | 0:41:09 | 0:41:12 | |
and care for those children instead of returning to work. | 0:41:12 | 0:41:16 | |
Clare Hill certainly never planned | 0:41:20 | 0:41:23 | |
on being a stay at home parent. | 0:41:23 | 0:41:25 | |
She gave up the job she loved after having her first son. | 0:41:25 | 0:41:29 | |
Six years later, she's still at home | 0:41:29 | 0:41:31 | |
in Derby with her two boys. | 0:41:31 | 0:41:33 | |
Show me your poorly hand? | 0:41:33 | 0:41:36 | |
Clare used to be a trainer and assessor of nursery managers | 0:41:36 | 0:41:40 | |
before she choose to step away from her flourishing career. | 0:41:40 | 0:41:43 | |
Look, he's loving it! You little monkey. | 0:41:43 | 0:41:46 | |
Was it kind of a financial decision | 0:41:46 | 0:41:49 | |
or was it a work-life balance or a family-life balance decision? | 0:41:49 | 0:41:54 | |
It was a good mix, actually. | 0:41:54 | 0:41:56 | |
Initially, it was an emotional one, | 0:41:56 | 0:41:59 | |
I just kind of decided it wasn't a good time for me to go back. | 0:41:59 | 0:42:03 | |
I wanted to spend more time with my son. | 0:42:03 | 0:42:06 | |
Another part of it was the financial side, | 0:42:06 | 0:42:08 | |
just due to the fact I had to pay | 0:42:08 | 0:42:10 | |
a good £185 a week on childcare fees. | 0:42:10 | 0:42:13 | |
£185 a week? | 0:42:13 | 0:42:15 | |
Yes, which meant a big chunk of my wages would go | 0:42:15 | 0:42:17 | |
straight out on the childcare fees, | 0:42:17 | 0:42:21 | |
so I had to weigh up | 0:42:21 | 0:42:23 | |
what I was going to do and the career had to go. | 0:42:23 | 0:42:26 | |
The UK's childcare costs | 0:42:28 | 0:42:29 | |
are among the highest in the world, | 0:42:29 | 0:42:31 | |
with fees for a two-year-old in daycare | 0:42:31 | 0:42:34 | |
costing a third of the average net | 0:42:34 | 0:42:36 | |
income of two working parents. | 0:42:36 | 0:42:38 | |
I do love my life, but I do also miss going to work | 0:42:40 | 0:42:42 | |
and having my own income to support the family. | 0:42:42 | 0:42:45 | |
I'm looking at possibly setting up my own little business | 0:42:45 | 0:42:48 | |
where I can fit into time around the children. | 0:42:48 | 0:42:50 | |
Do you see yourself in the future | 0:42:50 | 0:42:52 | |
getting back on the corporate ladder? | 0:42:52 | 0:42:54 | |
I'm itching to go back. | 0:42:54 | 0:42:56 | |
It's just the whole childcare fee thing versus your wages. | 0:42:56 | 0:43:01 | |
It just doesn't add up. | 0:43:01 | 0:43:03 | |
You're going to say bye-bye to me? Can I have a kiss? | 0:43:03 | 0:43:06 | |
Hilary is surer than ever that motherhood is the biggest challenge | 0:43:06 | 0:43:09 | |
preventing many women from progressing in business. | 0:43:09 | 0:43:12 | |
She's seen how the dilemmas posed by maternity leave, childcare, | 0:43:12 | 0:43:17 | |
and part-time work create a clash of emotional, financial | 0:43:17 | 0:43:21 | |
and practical factors for women and for business. | 0:43:21 | 0:43:25 | |
This is a really big contributor to women leaving the workplace | 0:43:25 | 0:43:29 | |
and disappearing from the pyramid | 0:43:29 | 0:43:32 | |
that we saw at the University College of London. | 0:43:32 | 0:43:35 | |
Females go into the commercial world | 0:43:35 | 0:43:38 | |
and it takes them several years to be recognized as a shining star. | 0:43:38 | 0:43:42 | |
They get to 28 and all of a sudden, they've got somebody saying | 0:43:42 | 0:43:45 | |
"Ooh, board material here. Real senior management. | 0:43:45 | 0:43:49 | |
"She can really do this." | 0:43:49 | 0:43:51 | |
What then happens, is the biological clock starts to tick | 0:43:51 | 0:43:56 | |
and it's a sad fact of life that she then leaves to have a child | 0:43:56 | 0:44:00 | |
and all too often that female talent, that female skill set, | 0:44:00 | 0:44:05 | |
that shining star is just written off. | 0:44:05 | 0:44:08 | |
Convinced that balancing motherhood and work | 0:44:10 | 0:44:13 | |
is critical for women and their employers, | 0:44:13 | 0:44:16 | |
Hilary's off to see the boss of a large company | 0:44:16 | 0:44:18 | |
with plenty of women in management and on the factory floor, | 0:44:18 | 0:44:22 | |
but only one woman on the board of six directors. | 0:44:22 | 0:44:26 | |
McBride is Europe's biggest manufacturer of retailers' own-brand | 0:44:26 | 0:44:31 | |
household and personal care products. | 0:44:31 | 0:44:35 | |
2.5 billion dishwasher tablets and 100 million bottles of bleach | 0:44:35 | 0:44:39 | |
pour out of its factories each year, | 0:44:39 | 0:44:42 | |
to be purchased mostly by women. | 0:44:42 | 0:44:44 | |
CEO Chris Bull is confident it's merely a matter of time | 0:44:46 | 0:44:49 | |
until he has more women in his top team. | 0:44:49 | 0:44:53 | |
Hilary believes things are more complicated. | 0:44:53 | 0:44:56 | |
In your opinion, are there enough women | 0:44:58 | 0:45:01 | |
with the right skill sets and experience | 0:45:01 | 0:45:04 | |
-to fulfil these top roles? -Not today, no. | 0:45:04 | 0:45:06 | |
I think that's a real issue | 0:45:06 | 0:45:09 | |
in terms of the availability today. | 0:45:09 | 0:45:12 | |
I think the pipeline is filling up, and therefore I think, over time, | 0:45:12 | 0:45:15 | |
the situation's going to get much better. | 0:45:15 | 0:45:17 | |
But today, there's certainly a scarcity. | 0:45:17 | 0:45:19 | |
Is it not a case of you can take a horse to water, | 0:45:19 | 0:45:22 | |
but you can't make it drink? | 0:45:22 | 0:45:24 | |
Could it not be a case of, you know, we need to women | 0:45:24 | 0:45:27 | |
to have children anyway to safeguard our future generation, | 0:45:27 | 0:45:31 | |
therefore a company's got to find | 0:45:31 | 0:45:35 | |
a way around managing that? | 0:45:35 | 0:45:37 | |
I think companies certainly need | 0:45:37 | 0:45:39 | |
to find their way around managing career breaks. Yes, absolutely. | 0:45:39 | 0:45:43 | |
But equally, somebody still has to care for the home | 0:45:43 | 0:45:46 | |
and care for the child. | 0:45:46 | 0:45:48 | |
Yes, or share the caring as well. | 0:45:48 | 0:45:51 | |
That can be a better route, I think. | 0:45:51 | 0:45:54 | |
How can the role be shared, Chris? | 0:45:54 | 0:45:57 | |
How would it appear when you're burning the midnight oil, | 0:45:57 | 0:45:59 | |
as we've all done round the board table, | 0:45:59 | 0:46:01 | |
trying to find a solution to a problem, | 0:46:01 | 0:46:04 | |
discuss a new product strategy, | 0:46:04 | 0:46:05 | |
what's the profitability of that, | 0:46:05 | 0:46:08 | |
and all of a sudden Chris jumps up | 0:46:08 | 0:46:11 | |
"I've got to go, lads. It's parents' evening." | 0:46:11 | 0:46:15 | |
You're right. That's a real challenge. | 0:46:17 | 0:46:20 | |
But it's not about being completely black and white. | 0:46:20 | 0:46:22 | |
If you create a more kind of rounded approach | 0:46:22 | 0:46:26 | |
that both males and females | 0:46:26 | 0:46:27 | |
have a responsibility for the family, just as I have... | 0:46:27 | 0:46:31 | |
But you would not leave your board room meeting | 0:46:31 | 0:46:34 | |
to go to a parents' evening, | 0:46:34 | 0:46:37 | |
because you would expect your wife to do that. | 0:46:37 | 0:46:40 | |
I would plan my boardroom meeting round the parents' meeting. | 0:46:40 | 0:46:43 | |
I still go to parents' meetings, I just plan ahead. | 0:46:43 | 0:46:45 | |
There's not a crisis every day in business. | 0:46:45 | 0:46:48 | |
No, no. That is agreed, there isn't. | 0:46:48 | 0:46:50 | |
But I still think that you've got probably 99% | 0:46:50 | 0:46:53 | |
of what you need at home | 0:46:53 | 0:46:56 | |
to enable you to do your job. | 0:46:56 | 0:46:59 | |
The encounter has spurred Hilary on to dig deeper into the issues. | 0:47:01 | 0:47:04 | |
I was pretty robust with Chris Bull, | 0:47:04 | 0:47:08 | |
but actually I've got a similar problem to face | 0:47:08 | 0:47:11 | |
with my own business. | 0:47:11 | 0:47:12 | |
Now Hilary's seen some of the obstacles | 0:47:14 | 0:47:16 | |
holding women back in large and small companies, | 0:47:16 | 0:47:19 | |
she's decided it's time to find out | 0:47:19 | 0:47:21 | |
whether her own business is making the most of female talent. | 0:47:21 | 0:47:26 | |
Hilary's called in a management consultant | 0:47:29 | 0:47:31 | |
who specialises in gender diversity. | 0:47:31 | 0:47:33 | |
Avivah Wittenberg-Cox spends most of her time | 0:47:33 | 0:47:36 | |
advising global companies like Nestle, Nissan and Shell | 0:47:36 | 0:47:41 | |
on the business benefits of increasing diversity. | 0:47:41 | 0:47:44 | |
Hilary's asked us to do a gender audit of her company, | 0:47:45 | 0:47:48 | |
so we'll take a look at qualitatively and quantitavely | 0:47:48 | 0:47:51 | |
what kind of culture and company she's created, | 0:47:51 | 0:47:54 | |
how gender balanced it is at every level. | 0:47:54 | 0:47:57 | |
Does she have a gender balanced team around her | 0:47:57 | 0:48:01 | |
or is she a queen bee? | 0:48:01 | 0:48:02 | |
Is she ruling the roost in a male dominated industry | 0:48:02 | 0:48:06 | |
using her erotic capital to make a difference? | 0:48:06 | 0:48:10 | |
It's safe to say this is the first time | 0:48:11 | 0:48:14 | |
anyone's come to the Pall-Ex transhipment hub | 0:48:14 | 0:48:16 | |
to discuss erotic capital. | 0:48:16 | 0:48:19 | |
-Hello. -Hi, Avivah. it's Hilary Devey. | 0:48:19 | 0:48:22 | |
Have you just arrived at Pall-Ex? | 0:48:22 | 0:48:24 | |
I have indeed and I've just been admiring your lovely entrance. | 0:48:24 | 0:48:28 | |
Gorgeous red walls. | 0:48:28 | 0:48:29 | |
You've got the run of the place, | 0:48:29 | 0:48:31 | |
so please talk to as many people as you wish. | 0:48:31 | 0:48:34 | |
I'm looking forward to hearing what they all have to say | 0:48:34 | 0:48:37 | |
and what female leadership does. | 0:48:37 | 0:48:38 | |
I can't wait. Talk to you later, bye-bye. | 0:48:38 | 0:48:40 | |
The gender audit starts in the warehouse, | 0:48:44 | 0:48:47 | |
where Operations Director Fraser McNeill | 0:48:47 | 0:48:51 | |
oversees 9,000 pallets of freight on the move each day. | 0:48:51 | 0:48:54 | |
Transport's something that's in your blood. | 0:48:54 | 0:48:57 | |
You either like it or you don't and you find out very quickly. | 0:48:57 | 0:49:00 | |
It's a tough industry. You've got to be prepared | 0:49:00 | 0:49:02 | |
to put some self sacrifice in there. | 0:49:02 | 0:49:04 | |
Most of the staff here are driving around and moving pallets all day. | 0:49:04 | 0:49:09 | |
what's the gender balance on all these drivers? | 0:49:09 | 0:49:12 | |
The gender balance in the company is I think three to one. | 0:49:12 | 0:49:16 | |
-The gender balance out here is very, very low. -Yeah? | 0:49:16 | 0:49:20 | |
-No ladies driving these things? -Very blue collar. | 0:49:20 | 0:49:23 | |
There's no ladies driving forklifts. We do have some lady truck drivers. | 0:49:23 | 0:49:28 | |
So you don't see any need or advantage | 0:49:28 | 0:49:30 | |
to having more gender balance in a work environment like this? | 0:49:30 | 0:49:34 | |
Would that be something you would ever think of as useful? | 0:49:34 | 0:49:37 | |
I think in terms of forklift drivers, I don't suppose it matters | 0:49:37 | 0:49:40 | |
which gender, which race, which colour. | 0:49:40 | 0:49:43 | |
A good forklift driver's a good forklift driver. | 0:49:43 | 0:49:46 | |
They're like gold dust. We need them here. | 0:49:46 | 0:49:48 | |
Turning to the upper echelons of the company, | 0:49:48 | 0:49:53 | |
next to be grilled is Hilary's managing director, Adrian Russell. | 0:49:53 | 0:49:58 | |
Did you see any advantage to her being a woman in this sector? | 0:49:58 | 0:50:02 | |
-Absolutely. -Yeah. -Absolutely. | 0:50:02 | 0:50:03 | |
She can get away with things | 0:50:03 | 0:50:06 | |
-because she's a woman... -Yeah. -..that a man couldn't. | 0:50:06 | 0:50:10 | |
Adrian reports that the warehouse staff is 98% male, | 0:50:10 | 0:50:16 | |
management is almost 50/50 male-to-female. | 0:50:16 | 0:50:20 | |
At top level, Hilary is the sole woman on the board of ten directors. | 0:50:20 | 0:50:26 | |
-A pretty male-dominated leadership team. -Yeah. -Why, do you think? | 0:50:26 | 0:50:30 | |
I think it's about presentation, in as much as... | 0:50:30 | 0:50:36 | |
people who present themselves for interview. | 0:50:36 | 0:50:39 | |
Do you see any business reason to want to know the gender balance | 0:50:39 | 0:50:45 | |
of these teams? | 0:50:45 | 0:50:47 | |
I'm interested in anything that could improve the performance of this business, | 0:50:47 | 0:50:52 | |
-it's as simple as that. -OK. | 0:50:52 | 0:50:54 | |
Very interesting. Obviously somebody who's never thought about this topic | 0:50:54 | 0:50:58 | |
for a day in his entire career. That's pretty typical of what we find of many male leaders | 0:50:58 | 0:51:03 | |
when you first introduce the topic. | 0:51:03 | 0:51:05 | |
Unusual in that he also admits that Hilary's sex was a huge competitive advantage | 0:51:05 | 0:51:10 | |
in this business. | 0:51:10 | 0:51:11 | |
Next, Avivah is going to get the low-down on gender | 0:51:13 | 0:51:16 | |
in the marketing department, which is run by a woman, | 0:51:16 | 0:51:20 | |
Hilary's protegee, Holly. | 0:51:20 | 0:51:22 | |
Everything's quite new and exciting for this year, | 0:51:22 | 0:51:24 | |
so everything's in development stage. This is our latest retail campaign. | 0:51:24 | 0:51:28 | |
We specifically decided to target the retail industry. | 0:51:28 | 0:51:31 | |
Do you have any images of what your competition looks like in their advertising? | 0:51:31 | 0:51:35 | |
-These are two of our competitors. -Everybody's pictured trucks! | 0:51:35 | 0:51:38 | |
Yeah, that is something, as you can see from our campaign, that we're starting | 0:51:38 | 0:51:42 | |
-to move away from. -Absolutely. It's a whole new look. | 0:51:42 | 0:51:45 | |
Retail's a whole different industry. | 0:51:45 | 0:51:47 | |
They're not interested to see a picture of a truck. | 0:51:47 | 0:51:49 | |
-So has gender ever entered the conversation? -It hasn't, no. | 0:51:49 | 0:51:53 | |
-No. -Cos it's not something we actually have considered. | 0:51:53 | 0:51:56 | |
The marketing team may not have designed their new campaign | 0:51:57 | 0:52:00 | |
with women in mind, but Avivah's impressed by how it could appeal | 0:52:00 | 0:52:04 | |
to women as well as men. | 0:52:04 | 0:52:07 | |
It's always interesting to see how gender bilingual marketing can be, | 0:52:07 | 0:52:11 | |
what kind of vocabulary and imagery does it bring in, does it speak to both men and women? | 0:52:11 | 0:52:16 | |
Is Pall-Ex doing that because it's run by a woman? Well, one can ask the question. | 0:52:16 | 0:52:20 | |
Next to be audited is Helen, in Human Resources. | 0:52:22 | 0:52:26 | |
Any desire or attempt to attract more women, | 0:52:26 | 0:52:29 | |
-any thinking on that? -We did recruit a female, a forklift truck driver. | 0:52:29 | 0:52:35 | |
-But she left. -What did she say when she left? | 0:52:35 | 0:52:38 | |
-It was too crazy for her? -Yeah, it was. She just couldn't handle | 0:52:38 | 0:52:40 | |
the pace of moving the pallets and everything like that. | 0:52:40 | 0:52:43 | |
So it's not for want of trying. | 0:52:43 | 0:52:45 | |
but they're just not out there. Even when you go to agencies | 0:52:45 | 0:52:48 | |
and you ask them to look at their books, | 0:52:48 | 0:52:50 | |
it's all male on their books, so, you know, it's very difficult. | 0:52:50 | 0:52:54 | |
Do you feel any... | 0:52:54 | 0:52:55 | |
..particular push from the CEO to gender balance | 0:52:57 | 0:53:00 | |
-or not gender balance? -Um, no. No. -No? OK. | 0:53:00 | 0:53:04 | |
-So no particular focus on the issue? -No. -Yeah. | 0:53:04 | 0:53:07 | |
The audit process has started to move the issue up the agenda. | 0:53:08 | 0:53:13 | |
It's has brought it home, I think, to do a bit of navel gazing. | 0:53:13 | 0:53:17 | |
You know, in terms of, what do we do? What are our attitudes? | 0:53:17 | 0:53:21 | |
We think we've got a good positive approach to it, | 0:53:21 | 0:53:24 | |
but it's more unconscious than conscious here. | 0:53:24 | 0:53:28 | |
I don't think we think, "Oh, we'll get a woman or get a man." | 0:53:28 | 0:53:31 | |
It's the best person for the job. | 0:53:31 | 0:53:33 | |
Having completed the gender audit, | 0:53:33 | 0:53:36 | |
Avivah is wondering how Hilary will respond to her findings. | 0:53:36 | 0:53:40 | |
Really the options today were, | 0:53:41 | 0:53:43 | |
is Hilary Devey a fantastic authentic role model leader | 0:53:43 | 0:53:48 | |
for other women? | 0:53:48 | 0:53:49 | |
Or is she what we know as a queen bee, | 0:53:49 | 0:53:52 | |
kind of the sole woman who loves to keep power | 0:53:52 | 0:53:55 | |
in a male-dominated environment? | 0:53:55 | 0:53:57 | |
For Hilary, hearing the results of the audit and taking a new look | 0:53:59 | 0:54:04 | |
at the prospects of women inside her own company | 0:54:04 | 0:54:07 | |
will conclude her investigation of the problems holding women back in business. | 0:54:07 | 0:54:12 | |
If I look at your, you know, your pyramid of recruitment, | 0:54:12 | 0:54:17 | |
the leadership team is male-dominated, you're at the top. | 0:54:17 | 0:54:21 | |
And then a much more gender-balanced middle management group. | 0:54:21 | 0:54:25 | |
And then you go down to the warehouse, and that's 98% men. | 0:54:25 | 0:54:29 | |
And that's what a lot of companies look like today. | 0:54:29 | 0:54:33 | |
I think because there, particularly in my own business, | 0:54:33 | 0:54:36 | |
is a threat for women, | 0:54:36 | 0:54:38 | |
in we have probably 700 articulated vehicles in and out | 0:54:38 | 0:54:42 | |
in a 24-hour period from all over the continent, and they're all male. | 0:54:42 | 0:54:47 | |
And I think to put a female manager or director on that work floor | 0:54:47 | 0:54:52 | |
-is a risk. -In a lot of blue-collar environments, | 0:54:52 | 0:54:55 | |
they do find that gender balance on shop floors | 0:54:55 | 0:54:59 | |
reduces absenteeism, alcoholism. | 0:54:59 | 0:55:02 | |
Listen, I would love to have a 50-50 gender balance there, there, | 0:55:02 | 0:55:07 | |
there and there. I would love it. | 0:55:07 | 0:55:11 | |
But you cannot find them. | 0:55:11 | 0:55:13 | |
Then it's a question of how much do you want it | 0:55:13 | 0:55:16 | |
and how consistently do you try? We were looking, for example, | 0:55:16 | 0:55:19 | |
at some of the recruitment advertising in your company and for some of the jobs | 0:55:19 | 0:55:23 | |
that we saw, one of the great competitive advantages | 0:55:23 | 0:55:26 | |
-you would have in recruiting women... -Is that I'm a female. | 0:55:26 | 0:55:28 | |
..is that you're a company led by a woman, | 0:55:28 | 0:55:31 | |
and that wasn't mentioned in the ads, so that was my last point, | 0:55:31 | 0:55:35 | |
that you as a leader, you have this very feminine side, | 0:55:35 | 0:55:38 | |
you use it, you play it up, it's been a huge advantage. | 0:55:38 | 0:55:41 | |
And then you have this very masculine side that you use | 0:55:41 | 0:55:45 | |
whenever you feel like it, to slug them in the face | 0:55:45 | 0:55:48 | |
and take them aback, which is, as we heard, you know, | 0:55:48 | 0:55:51 | |
makes a lot of them knock-kneed | 0:55:51 | 0:55:53 | |
-as they're going up to your office. -I didn't know that. | 0:55:53 | 0:55:56 | |
Don't underestimate, it sounds to me in your sector, what your gender | 0:55:56 | 0:56:01 | |
-has actually given to your company. -I mean, I know conclusively | 0:56:01 | 0:56:04 | |
but for females, we definitely would not have the marketing that we have, | 0:56:04 | 0:56:09 | |
we would not have the international portfolio that we have. | 0:56:09 | 0:56:14 | |
-So they've brought huge benefit... -But for females, you would not have | 0:56:14 | 0:56:17 | |
the entire business idea of your company that you have, so... | 0:56:17 | 0:56:20 | |
Yeah. SHE LAUGHS | 0:56:20 | 0:56:23 | |
So you would conclude, I think, | 0:56:23 | 0:56:26 | |
that gender is actually a lever | 0:56:26 | 0:56:30 | |
-to achieving business goals. That's it? -Yes. | 0:56:30 | 0:56:34 | |
The results of the audit have struck Hilary deeply. | 0:56:35 | 0:56:39 | |
She's starting to acknowledge how much her business success | 0:56:39 | 0:56:43 | |
depends on having a gender mix. | 0:56:43 | 0:56:46 | |
It was like a bolt of lightning after meeting with Avivah, | 0:56:46 | 0:56:50 | |
because I then started to look at the profit-per-department, | 0:56:50 | 0:56:56 | |
and what I actually discovered is that the most profitable department that we have | 0:56:56 | 0:57:01 | |
has got a gender balance of 50:50. | 0:57:01 | 0:57:04 | |
Mixed gender departments do produce more profit, | 0:57:04 | 0:57:08 | |
it is absolutely fact. | 0:57:08 | 0:57:11 | |
And although she used to think that it was down to individuals to create their own opportunities, | 0:57:11 | 0:57:16 | |
-now she's having a change of heart. -When I started on this journey, | 0:57:16 | 0:57:21 | |
I tended to think that if women really wanted it, | 0:57:21 | 0:57:25 | |
why can't they go out and get it? Because I did. | 0:57:25 | 0:57:28 | |
Hilary's going to have to find solutions to some of | 0:57:29 | 0:57:32 | |
the problems she's encountered - the impact of maternity leave on women and employers, | 0:57:32 | 0:57:38 | |
the challenge of juggling motherhood and work, | 0:57:38 | 0:57:40 | |
and bias in the recruitment process. | 0:57:40 | 0:57:43 | |
And she's pledged to make changes at her own company, | 0:57:43 | 0:57:45 | |
for the good of the business and the women in it. | 0:57:45 | 0:57:48 | |
There's no point me preaching unless I start redressing the balance | 0:57:50 | 0:57:54 | |
in my own business, and that's what I intend to do. | 0:57:54 | 0:57:59 | |
Next time, Hilary investigates some radical measures | 0:58:01 | 0:58:04 | |
to get more women into business. | 0:58:04 | 0:58:07 | |
If the quota legislation was not about feminism, what was it about? | 0:58:07 | 0:58:11 | |
She asks what men can do to help keep women's careers on track. | 0:58:11 | 0:58:15 | |
Once you're up in five, six, seven, eight months, | 0:58:15 | 0:58:19 | |
you're the one in charge at home, and you get to make the decisions. | 0:58:19 | 0:58:22 | |
And Hilary tackles the challenge inside her own company. | 0:58:22 | 0:58:25 | |
The more I think about it, the better it'll be, | 0:58:25 | 0:58:28 | |
because it's the perfect job for a woman. | 0:58:28 | 0:58:31 | |
What are your chances of reaching the top of the career ladder? | 0:58:31 | 0:58:35 | |
Compare your profile against other boardroom hopefuls | 0:58:35 | 0:58:38 | |
with the Open University's interactive challenge. | 0:58:38 | 0:58:40 | |
Go to bbc.co.uk/womenatthetop | 0:58:40 | 0:58:43 | |
and follow the links to the Open University. | 0:58:43 | 0:58:46 | |
Subtitles by Red Bee Media Ltd | 0:58:52 | 0:58:55 |