Episode 1 Hilary Devey's Women at the Top


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This is Hilary Devey's empire - an international haulage network.

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I built this business in the most male-dominated sector

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you could ever imagine.

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I didn't let being a woman stand in my way.

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If I can do it, why can't every woman do it?

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More than half of Britain's graduates are women.

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Nearly half of Britain's workers are women.

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But the vast majority of top jobs are held by men.

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You are talking to potential investors into your business.

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It was your job to make us aware. You would make my foot itch, mate.

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As one of the nation's most prominent entrepreneurs,

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Hilary Devey thinks she knows

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what's stopping more women from climbing the career ladder.

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There is no glass ceiling, I'm living proof of that.

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If you want it, go out and fight for it.

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Hilary's on a mission to test

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whether her beliefs about women in business are correct.

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She'll learn there's a growing body of evidence

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to show that business performs better with women.

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Women now are a very large part of the workforce.

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Women actually have earned the right

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to do what they want to do when they want to do it.

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Jobs used to be about brawn

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and now they're really in this country about brain,

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and women's brains are under-utilised in the business world.

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Employers who don't realise the power of women in the workforce,

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I don't think they're going to survive.

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Along the way, Hilary will be finding out

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about the obstacles women face. Is recruitment biased in favour of men?

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You're finding words like "engage," "execute."

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To my mind, they might as well say they're looking for a bloke!

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How much is the system stacked against women with families?

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It's the whole childcare versus your wages, it just doesn't add up.

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Or is it, as Hilary suspects, that very few aspire to a life like hers?

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There are self-sacrifices to be made and I've little time for women

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who won't make those self-sacrifices and then moan about it.

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Hearing some home truths

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about the prospects for women inside her own business

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could make her see things in a new light.

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Is Hilary Devey a fantastic, authentic, role model

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leader for other women, or is she a queen bee,

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who loves to keep power in a male-dominated environment?

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Hilary's determined to find solutions

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that will transform the lives of working women.

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But first, she's going to have to find out

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why there are still so few women at the top.

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As a woman who built her own £100 million a year business empire,

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Hilary Devey believes success comes down

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to tough choices and hard graft.

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It might be a little bit more difficult for a woman

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than it is for a man, so she's got to work harder - fact.

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I truly believe it's not up to the employers

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to make it happen for women, it's down to the individual.

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Are they the right person in the right job at the right time?

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Hilary's going to be looking for solutions,

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but first she needs to find out why so few women

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are making it into key roles, and to investigate

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the multitude of factors that stop them from rising through the ranks.

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I am not interested in going on this journey

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for the sake of political correctness.

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What I want to ascertain is, are women good for business,

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and can we prove that?

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If I find anything that will make my own business

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a better and more profitable working environment,

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then I will most certainly be implementing it immediately.

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PHONE RINGS

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Good morning, Pall-Ex, Claire speaking.

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Hilary's attempt to get to grips

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with the problems women face in business will begin

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at the company she founded 16 years ago.

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Pall-Ex is an international logistics network

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with its headquarters right in the middle of Britain

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in Ellistown, Leicestershire.

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Oh, there's all sorts in here - baths, logs, trees,

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pallets of food, pallets of dog food, stone, brick.

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Anything that's on a pallet, we will move it.

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Hilary's going to start by taking soundings

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from some of the rising stars from her management team.

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Hello, Holly. Hello, Rohini.

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She wants to present them with a stark dilemma which she suspects

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is at the heart of women's failure to succeed in business.

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I want you to join a debate with me.

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If I was to say to you,

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you could have either a place on a board at a business,

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would you choose that against your balance of having a child

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and bringing your child up till they went to school?

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-No, I wouldn't.

-You would choose...

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I would, well, I think it depends on your situation,

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but me, personally, I would have a family.

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I think if the salaries for women were equal to that of men,

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so if I knew like my wife, Deb, is she went out to work

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and was earning an equivalent salary, or had the opportunity

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to do that in a fairly short space of time,

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me staying at home, yeah, great. I'd do that.

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So you'd resign from your board position and become a house husband?

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Yeah, yeah, cos I spend a lot of time working.

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I don't spend much time with bringing Kera up.

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If you have the choice of saying work, carry on in your career,

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and your husband then stays at home, looks after the children,

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-would that happen?

-If I earned more money,

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then I wouldn't mind my husband staying at home.

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What would be more important to you, then? Your career or your home life?

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-I would say career.

-Your career?

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I would balance it out where I would still try

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and fit my children in, but definitely career.

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But there are very few women like you. There are very few.

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I think you said that you'd choose...

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I couldn't give up a family for a career.

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Of all the three there, the one that surprised me the most was Holly.

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I think what I'd really like to see is for both employers and females

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to have the best of both worlds.

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I'm not going to keep females out of my workplace

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simply because they want to develop the next generation of children.

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That's wrong!

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In fact, record numbers of women are working mothers.

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More than two thirds of mums work nowadays,

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compared to less than a quarter 40 years ago.

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But women haven't swept into senior roles at the same rate.

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Hilary's heard conflicting opinions from her own team,

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now it's time for her to see the scale of the problem.

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Everything starts so promisingly for young women in education,

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where they outshine boys at school

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and outnumber young men at university.

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-Hi, Ceri.

-Hi, Hilary, how are you?

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Ceri Goddard is a leading campaigner for equality.

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Here at University College London, she's going to show Hilary

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what happens to promising graduates once they're out in the workplace.

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She's assembled a group of young men and women

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to represent the male and female managers

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who work in Britain's biggest businesses.

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At the base of the management pyramid

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are two rows of middle managers.

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Above them are senior managers.

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Up at the top of the pyramid are the highfliers

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who make it into jobs as executives and boardroom bosses.

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With men in blue and women in red, this is how the pyramid would look

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if men and women were rising through the ranks at equal rates at every level.

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This pyramid shows if we had full equality in our business leaders.

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You can see 50% men, 50% women,

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but of course the reality is very different.

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Middle managers, can you go!

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The reality is that men hold 70% of middle management jobs

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in Britain's top companies. Even at this level,

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women are failing to be promoted

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into these roles at the same rate as men.

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Why do you think so many females are leaving

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when they get into middle management positions?

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There's a number of factors contributing to that.

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Women still do the vast majority of child care in this country.

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Also, often, looking after older relatives and others.

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We have a culture of long working hours

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and even though we've had this big move of women into the workforce,

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it hasn't really changed to reflect that fact.

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But when you get to senior management level

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and board and executive, the picture is far, far worse.

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OK, can senior managers please leave!

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The proportion of women dwindles still further at senior management,

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executive and board level.

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Here, in the roles that wield real power,

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83% of jobs are filled by men.

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You've got particular issues with boards and senior executives.

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Here you have a very small pool of mostly men,

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who then appoint what they know,

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which is other men and the old boys' network is alive and kicking.

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Well, there's not too many females left in this pyramid, is there?

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No, it's really quite shocking.

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Do you think it's anything to do with women

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not being as vociferous as they could be?

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Are we just standing back as females and letting it happen?

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Why should women have to fight harder than men?

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You should have to fight to get to the top but you shouldn't have

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-additional barriers because you're a woman.

-No, you shouldn't,

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but the fact is, you're not going to change genetics overnight, are you?

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And women are modelled to give birth are modelled to be nurturers.

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You're not going to change the biological clock, are you?

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-So what we've got to do...

-I don't think you need

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to change women's biology to make our workplaces fair.

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Why don't we change the workplace to reflect the fact

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that half of the people now working in them are women.

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From your perspective, campaigning for women, I think it's better

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to acknowledge that women need to stand up, need to be counted,

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need to fight. No, you shouldn't have to,

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but unfortunately you're going to have to.

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I think despite business taking strides and addressing this,

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-we're just not moving fast enough in this country.

-No we're not.

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-Waste of talent.

-It's a shocking waste of talent.

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It's bad for the women and bad for our economy.

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It's bad for business.

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The loss of so much talent from the workplace has got Hilary fired up.

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She wants to know what the students think,

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now they've got the measure of women's career prospects.

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How do you feel about what you've just seen?

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Um, yeah, I suppose it's a bit of a shock and a bit demoralising.

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So, you was kind of merrily going on, taking your degree

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in the hope that one day, you'll end up on top in a boardroom.

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Absolutely. I think that's what most girls our age think now.

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What about you, Isabelle?

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Yeah, I just thought it was a real shock.

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I thought they would have been problems from years and years ago,

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when it was more the traditional role

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of the man as a breadwinner and the woman bringing up the children.

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I'm hoping that one of you girls is going to say,

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"I don't care, I'm still going to get there,

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"and I'm prepared to fight for it."

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Definitely, I will remember this moment.

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Well done. Shake my hand, well done. What about you?

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Ever mindful of the bottom line, Hilary is struck by the inefficiency

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of a system that largely promotes from within one half of its intake.

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We're losing a shocking amount of sheer talent

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from the business sector.

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With Britain spending £21 billion a year on recruitment,

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it's also a serious drain on resources.

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The costs of recruitment and training to any business is phenomenal,

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so the more we can retain our skill set,

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the more a business can retain its talent,

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the more that business will prosper and flourish.

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Now Hilary wants to learn how business would benefit

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if the female brain drain could be stopped.

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Sir Roger Carr heads the Confederation of British Industry.

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-Sir Roger, what a pleasure.

-Yeah, I'm delighted to meet you.

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Now, I've seen firsthand just how much talent is being lost

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as women disappear from the workplace.

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What does this mean to UK PLC?

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I think that the loss of that talent pool

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is financially damaging for business

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and it's also damaging for the health of an organisation.

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The common sense facts are that businesses comprise customers

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who are male and female, employees who are male and female,

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and normally shareholders, male and female.

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And therefore to have a company that is run

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exclusively by one gender or the other,

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you're simply not running the business in an appropriate manner.

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What do you think women bring to the table?

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They bring a different life experience

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and therefore they change the nature of the debate.

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It becomes more positive, more constructive

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and ultimately leads to better decision making.

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And for the United Kingdom,

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better business with a better competitive edge

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is utterly critical to our growth and that's important to all of us.

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In the past, arguments in favour of improving women's working lives

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were based on equal opportunities.

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Campaigners in the 1970s fought for equal pay

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and against sex discrimination in recruitment and promotions.

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But now the case for women is backed up by evidence which shows

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that companies with a mix of men and women in leadership positions

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make better decisions and are better run.

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Research comparing the financial results of American companies

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with the most women on their boards to those with the fewest

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indicates that more mixed leadership tends to deliver higher sales,

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and higher returns on equity and invested capital.

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Businesses at all levels work better with a gender mix

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and most businesses see that.

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They've already understood that this is not something to aspire to.

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It is something they need to grip very quickly

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because in today's world,

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-you want all the competitive edge you can get.

-Absolutely.

-And women bring that.

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Now Hilary's seen how few women are rising through the ranks

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and she's heard how urgently

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business needs more women at the top.

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Next, she's going to visit a company where bosses have transformed

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the prospects of their employees.

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They decided to be very proactive

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in a way of retaining their female talent

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and helping them up the corporate ladder,

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so I'm on my way to see how they went about achieving this.

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The company was Procter & Gamble,

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the world's biggest consumer goods business, with 135,000 employees

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and a roster of some of the world's best-selling brands.

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12 years ago, none of the company's most senior managers or directors was female.

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Geraldine Huse was a solitary woman in a sea of grey suits.

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This is Geraldine's team today. With an even mix of men and women,

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it's a 50/50 balance replicated at every level.

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Your story began when you noticed a mass exodus

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of female highly-skilled talent leaving the business.

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People in the business tended to think

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they were leaving for family reasons, to have a baby

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or to stay at home with the children.

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Or, it's a pretty stressful environment here,

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and there was a thought that maybe it's more suited to a male style than a female style.

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P&G contacted women who had left to find out why they'd gone.

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It turned out that they weren't at home with children after all.

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And even I was surprised that 95% of them

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had gone on to do another job.

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So they hadn't left because of family circumstances,

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they'd gone to do another job.

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-So they actually, physically went and sought other employment.

-Yes.

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They'd just resigned because they felt...

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When we asked them why, they said they felt that their style

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and their work-life balance would not work at Procter & Gamble.

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The problem looked even more serious

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when P&G analyzed the business results of its teams.

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Teams that were all-male, like the laundry team,

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or all-female like the cosmetics team

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didn't perform as well as teams with a gender balance.

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Mixed teams performed 5% better,

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an advantage worth millions of pounds in sales.

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Company bosses realised they had to take action.

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In a business that thrives on consumer understanding,

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in a business that thrives in really getting to know

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habits and attitudes, usage patterns,

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I think it just makes absolute sense that

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leadership in the company represents the consumers that we are serving.

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P&G made some fundamental changes in a bid

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to halt the exodus of its women.

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All staff were trained in how to appreciate

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the difference between masculine and feminine styles of behaviour,

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and it was made clear that staff could opt to work flexibly

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and still climb the corporate ladder.

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What interests me is from the commercial perspective,

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how does the company cover that?

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If we have reduced work schedules, sometimes we'll need,

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instead of eight people in a team, we might need ten people

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if there's lots of people on reduced work schedules.

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And is that a cost to the business?

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We don't believe it is a cost overall

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because of the benefit of retaining the top talent that we have.

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Is that you saying you don't believe there's a cost overall

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or is that the accountants of the business

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-saying there is a cost to this?

-It's a good question.

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-Cos that's what interests me.

-Yes, it really is the total company,

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right from the top, our CEO in the States.

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And also, if you think about the ten years of training it takes

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to get somebody to senior management level,

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-that costs an awful lot of money.

-Oh, God, yeah.

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So it actually costs us a lot more

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if we're losing this fantastic talent than if we're retaining it.

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Hilary's seen how much P&G benefited by retaining its women,

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saving on recruitment costs and boosting sales.

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Now she wants to find out

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if the advantages of mixed teams can be replicated in other businesses.

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She's called on Dr Judith Baxter,

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one of the country's foremost experts in gender and linguistics in the workplace.

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Today, Dr Baxter's conducting a new experiment

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to investigate why mixed teams perform better,

0:19:300:19:33

and she's hoping to show why many women find it difficult

0:19:330:19:37

to succeed in a male-dominated environment.

0:19:370:19:40

The aim of the experiment today is to look at language,

0:19:400:19:43

the way that people speak and interact

0:19:430:19:46

and to ask whether it is perhaps one very important reason

0:19:460:19:49

why women are still failing to make it to the top.

0:19:490:19:54

Three teams - the first all men, the second all women,

0:19:560:19:58

and the third with an even gender mix,

0:19:580:20:01

have been told they're taking part in a competitive task.

0:20:010:20:04

They will be asked to do the same task,

0:20:040:20:07

to build a paper tower.

0:20:070:20:10

The teams have been told their towers will be judged on height and appearance,

0:20:100:20:14

and they need to be strong enough to support a glass.

0:20:140:20:17

Your time for planning this exercise begins now.

0:20:170:20:22

Strongest is probably like a tripod, but we haven't got very big paper.

0:20:240:20:28

Strongest way to do it is generally to roll it.

0:20:280:20:31

There was a clear leader

0:20:310:20:32

and that leader took the initiative from the start,

0:20:320:20:35

and actually came up with the right design.

0:20:350:20:39

If we put three pieces around, which would save us a bit of time.

0:20:390:20:41

We're seeing a fairly hierarchical organisation, typical of male teams.

0:20:410:20:45

Notice all four on the right-hand side of the table

0:20:450:20:49

are actually looking to Andrew for his approval.

0:20:490:20:52

It's like a house of cards, you can work up a triangle like a pyramid.

0:20:520:20:55

You can add these where there's just paper there, other cylinders...

0:20:550:20:59

There's an element of competitiveness now

0:20:590:21:03

-between Nigel and Andrew.

-What's going to happen with that though

0:21:030:21:07

is the pressure is in the centre, so they'll collapse in on each other.

0:21:070:21:10

Typical of male interaction here is the fact that they're now

0:21:100:21:13

competing over who has the best design.

0:21:130:21:17

It doesn't actually necessarily have to be progressively stable.

0:21:170:21:20

Rather than debate alternative ideas,

0:21:200:21:22

the men fall in behind Nigel as their new leader

0:21:220:21:25

and adopt his unstable design.

0:21:250:21:27

-Please start.

-Over to the women.

0:21:270:21:29

-Has anybody done this task before?

-I've got an idea, I've got an idea.

0:21:290:21:32

If you've got a better idea, I'm happy for you to contribute.

0:21:320:21:36

Interestingly in the girls' team, a leader does emerge straight away,

0:21:360:21:40

but what Agata does is she says,

0:21:400:21:43

"If you're happy to go along with this,"

0:21:430:21:44

which suggests that she's trying to invite other members of the team to share her idea.

0:21:440:21:49

Women very often use a rather more cautious type of language.

0:21:490:21:54

I call it double voice discourse. What it conveys to their colleagues

0:21:540:21:58

is that they are less confident about their viewpoints

0:21:580:22:02

and possibly less decisive.

0:22:020:22:05

Right now, Nicola chips in,

0:22:050:22:10

who's actually had to cut across what Agata was saying.

0:22:100:22:13

That was the only way that she could get her voice heard.

0:22:130:22:16

I've seen this done as well before, where you make it up like a pylon.

0:22:160:22:19

Nicola puts forward the best solution

0:22:190:22:22

but her team mates carry on brainstorming.

0:22:220:22:24

You've got a square base...

0:22:240:22:27

Agata and Sharena are talking over her

0:22:270:22:29

so in order for Nicola to be heard she has to continue talking.

0:22:290:22:33

So she has to make a judgement call -

0:22:330:22:35

is it more important that I get the right idea across

0:22:350:22:39

or is it more important that I feel involved, one of the team?

0:22:390:22:43

Women tend to be much more egalitarian in the way they communicate -

0:22:430:22:47

all of them want an equal say, all of them want to be included.

0:22:470:22:51

Right, OK.

0:22:510:22:53

Finally, it's the mixed team.

0:22:530:22:56

Immediately in this group there's a different atmosphere

0:22:580:23:02

from the men's group and the women's group.

0:23:020:23:04

There's a lot of laughter, jokes, almost flirtatious.

0:23:040:23:07

You can sense the opposite gender dynamic is kicking in here.

0:23:070:23:11

In terms of the platform, how are we building...

0:23:110:23:13

So we have the cylinders...

0:23:130:23:16

What you're seeing is a lack of competition.

0:23:160:23:19

It seems as if the best is being brought out

0:23:190:23:21

of both men and women in this exercise.

0:23:210:23:25

-Time for the build.

-You have 15 minutes.

0:23:250:23:29

Go, go, go, guys!

0:23:290:23:32

The mixed group keeps smiling.

0:23:390:23:41

The women's team continue to all pitch in with ideas.

0:23:410:23:46

The men keep issuing instructions.

0:23:460:23:51

The women's tower is structurally sound but rather short.

0:23:510:23:55

The men have gone for size

0:23:550:23:58

at the expense of stability.

0:23:580:24:03

The mixed team are clear winners.

0:24:030:24:07

It's just exactly what a team should do. Beautiful.

0:24:070:24:11

As well as showing the advantages of the gender-balanced team,

0:24:110:24:15

the experiment reveals why a woman may struggle

0:24:150:24:17

to make her mark in a male-dominated workplace.

0:24:170:24:20

By learning how men operate in a male team,

0:24:220:24:25

women operate in a female team,

0:24:250:24:27

we learn about what the norms of interaction are.

0:24:270:24:31

And that might help us to explain why women find it difficult

0:24:310:24:35

to go into a men's team when the norms of interaction,

0:24:350:24:38

the way that people engage with each other, is so very different.

0:24:380:24:42

Back at her London flat, Hilary is reflecting

0:24:420:24:45

on what she's learned about the business benefits of mixed teams,

0:24:450:24:50

and she's convinced that Procter & Gamble was right

0:24:500:24:54

to transform its male-dominated corporate culture.

0:24:540:24:59

I felt that they did recognise a problem.

0:24:590:25:02

They did find a solution and they actually made that solution stick

0:25:020:25:07

and I've no doubt that will go from strength to strength

0:25:070:25:11

because it's now engendered within their company's ethos and culture.

0:25:110:25:15

Having said that, they have 6,000 employees in the UK to play with.

0:25:150:25:20

They've also a lot of money.

0:25:200:25:22

Hilary is yet to be persuaded that the same kind of solution

0:25:240:25:28

could be made to work in Britain's small to medium-sized enterprises.

0:25:280:25:32

In SMEs, cost matters, human resource matters,

0:25:320:25:37

because you have to sweat your assets

0:25:370:25:40

and your assets isn't just your operating equipment,

0:25:400:25:43

it's your human resource.

0:25:430:25:46

Hilary suspects that for many SMEs,

0:25:530:25:55

the costs of boosting the number of female employees in key roles might

0:25:550:25:59

outweigh the benefits. This could be damaging women's career prospects.

0:25:590:26:05

She's going to talk to someone who runs

0:26:050:26:07

one of Britain's 4.5 million smaller companies to find out more.

0:26:070:26:11

Kathy Tilbury is MD of a Bournemouth-based coach company with 75 employees.

0:26:150:26:20

-Hi, Kathy.

-Hi, Hilary. Nice to meet you.

0:26:220:26:24

Nice to meet you as well.

0:26:240:26:26

Would you like to come get on board the coach with us?

0:26:260:26:29

Most of Kathy's coach drivers are men,

0:26:310:26:34

but back at the office, her team is 30% women.

0:26:340:26:37

Do you think to small businesses, say, like your own business,

0:26:370:26:41

it's detrimental to employ females of childbearing age

0:26:410:26:46

who possibly will want children very soon?

0:26:460:26:51

I think you have to be very careful how you answer that.

0:26:510:26:54

I've just completed two years as President of the Chamber of Commerce in Dorset,

0:26:540:26:58

and I'm well aware of businesses that have to think twice

0:26:580:27:01

about recruiting women of childbearing age.

0:27:010:27:03

You don't have a choice because we could find ourselves

0:27:030:27:06

in employment tribunal just through refusing an interview

0:27:060:27:09

of someone who tells us that they're pregnant. So we have to.

0:27:090:27:13

We have a policy within our business of right person, right job.

0:27:130:27:17

but you have to think about the impact on the business,

0:27:170:27:21

not just financially but in the day-to-day operation

0:27:210:27:24

when you recruit people.

0:27:240:27:26

Kathy's right-hand woman, sales and marketing manager Louise,

0:27:280:27:32

is one of the 400,000 women taking maternity leave this year.

0:27:320:27:36

Kathy will be able to claim back 92% of Louise's maternity pay

0:27:360:27:41

but she's been totting up the other costs.

0:27:410:27:44

We've had to look at recruiting somebody,

0:27:440:27:46

so there's about a cost of about £1,000 in terms of the advert,

0:27:460:27:50

the interview processes.

0:27:500:27:53

There's then a week's induction and training,

0:27:530:27:57

so that's another £650.

0:27:570:27:58

There's obviously some additional office equipment

0:27:580:28:02

that we need to provide, that's in the region of another £1,000.

0:28:020:28:06

When the maternity leave finishes,

0:28:060:28:08

there's potentially 21 days holiday to take

0:28:080:28:11

so that all comes at a cost to the business.

0:28:110:28:15

I reckon our sales and marketing manager going off pregnant,

0:28:150:28:19

although we get 92% back, it's still going to have a hit

0:28:190:28:23

-of about eight to ten grand on my bottom line.

-Yeah.

0:28:230:28:26

Kathy's looking forward to her manager returning to work part-time

0:28:280:28:32

after her maternity leave, but she's not the only employer

0:28:320:28:36

who's frank about the impact of maternity rights.

0:28:360:28:39

As the former boss of Marks & Spencer,

0:28:390:28:42

Sir Stuart Rose used to be in charge of 76,000 employees,

0:28:420:28:46

more than half of them women.

0:28:460:28:48

It was just as much of a problem for me

0:28:480:28:51

when I was running a big business

0:28:510:28:52

for somebody in a key role to go off on maternity leave

0:28:520:28:55

as it is for somebody in a smaller business although I accept

0:28:550:28:58

that it could be quite mission critical in a small business,

0:28:580:29:01

where in a big business it's just a damned nuisance.

0:29:010:29:03

Let's not shilly shally about, I know small businesses

0:29:030:29:06

who therefore in their recruitment process would shy away

0:29:060:29:09

from employing somebody who might get pregnant.

0:29:090:29:12

The issue of maternity leave is impacting greatly

0:29:130:29:17

on our female talent,

0:29:170:29:19

but it's also impacting greatly on our commercial world.

0:29:190:29:23

You can't get away from the fact that a couple of pregnancies

0:29:230:29:27

in a small business could bring about its demise.

0:29:270:29:30

Hilary knows that illegal discrimination is an issue,

0:29:310:29:34

but in her experience, there's another important factor

0:29:340:29:37

contributing to the lack of women in jobs at top level.

0:29:370:29:40

Not enough are coming forward to apply for those roles in the first place.

0:29:400:29:44

Throughout her own career, Hilary has never found ads

0:29:440:29:48

for high-flying jobs a daunting prospect.

0:29:480:29:51

"A critical and high-profile role," I think I'm perfect for that.

0:29:510:29:55

"A key member of the global finance team."

0:29:550:29:58

Well, really, I'd want to run the finance team anyway.

0:29:580:30:01

"With experience of reporting to external shareholders."

0:30:010:30:05

I could do that. "The role will lead the business

0:30:050:30:07

"through a period of expansion and transformation

0:30:070:30:11

"while ensuring operational excellence." I could do that.

0:30:110:30:14

"The role also includes building a highly capable and motivated team."

0:30:140:30:20

Fine. There's nothing in there that would prevent me, as a woman,

0:30:200:30:24

applying for that role.

0:30:240:30:26

But Hilary's confidence is far from typical.

0:30:280:30:31

Psychologist Binna Kandola has analysed the ways

0:30:310:30:35

in which job ads may be putting a lot of women off

0:30:350:30:38

before they've even got a foot in the door.

0:30:380:30:41

There's an advertisement here, looking for non-executive members

0:30:410:30:45

of the board. They're looking for exceptional individuals.

0:30:450:30:48

Now, language like that is more likely to attract a man

0:30:480:30:52

and is more likely to put off a woman.

0:30:520:30:54

A woman is likely to be thinking, "Am I genuinely exceptional?

0:30:540:30:57

"I know I'm good, I might even be very good, but exceptional?

0:30:570:31:01

"Oh, I'm not so sure."

0:31:010:31:02

So that's more likely to put a female off.

0:31:020:31:05

It talks about somebody who has gravitas

0:31:050:31:07

to influence board members.

0:31:070:31:09

Now, if you ask people if gravitas is a male word,

0:31:090:31:12

a female word or a neutral word, a lot of people will say neutral

0:31:120:31:16

and a lot of people also will say male. It conjures up a man.

0:31:160:31:20

But nobody will ever say it only conjures up a woman.

0:31:200:31:23

So a word like that is not only communicating to the candidates,

0:31:230:31:26

unfortunately it's also communicating something

0:31:260:31:28

to the people who are going to be doing the selection.

0:31:280:31:31

It's going to be biasing them towards a male candidate.

0:31:310:31:35

I can't for the life of me comprehend why women

0:31:350:31:40

will be deterred from applying

0:31:400:31:45

for employment positions, top senior roles,

0:31:450:31:49

because of a word in an advertisement.

0:31:490:31:52

That just goes beyond my comprehension.

0:31:520:31:56

Binna's invited a recruitment agency head, Sue Rees,

0:31:580:32:01

and three of the professional women on her books,

0:32:010:32:05

to look at a pair of ads for a chief financial officer role

0:32:050:32:08

and decide which one they think they'd be most likely to succeed in.

0:32:080:32:13

The experiment here is presenting the same job in two different ways.

0:32:130:32:18

One using very stereotypically male language,

0:32:180:32:21

the other one avoiding

0:32:210:32:24

some of the particularly male biased language.

0:32:240:32:27

Orange Star Corporation's role is a demanding one,

0:32:270:32:30

requiring relentless focus.

0:32:300:32:33

It's looking for an outstanding leader.

0:32:330:32:36

Purple Star wants someone who can make a significant contribution

0:32:370:32:42

and engage with people at all levels.

0:32:420:32:44

The Purple Star was much about more creating culture,

0:32:440:32:49

and about you being able to make a significant contribution.

0:32:490:32:53

That is what I would look for when going for a job.

0:32:530:32:57

I think I prefer the Purple Star Corporation.

0:32:570:33:02

It just seems to me as though

0:33:020:33:04

it would fit into my life more than the Orange Star.

0:33:040:33:08

Well, I think they're both interesting roles.

0:33:080:33:10

They're both in a fast-moving, growing business,

0:33:100:33:13

which is something I'm really keen to work in.

0:33:130:33:15

But I am very career focused, so I would be looking at the role

0:33:150:33:18

that would be the most demanding

0:33:180:33:20

and that will further my career the most.

0:33:200:33:24

The ad with softer language appeals to all three candidates.

0:33:250:33:29

Only the youngest thinks she'd be suitable

0:33:310:33:33

for the more masculine sounding job.

0:33:330:33:35

And as well as limiting the pool of candidates,

0:33:360:33:39

the wording could affect recruiters too.

0:33:390:33:42

The language starts to orient us towards what we're looking for.

0:33:420:33:46

This type of language

0:33:460:33:48

is stereotypically more associated with a man,

0:33:480:33:52

and selectors will be therefore more inclined to select a man

0:33:520:33:55

and less likely to see those qualities in any female candidates.

0:33:550:34:00

And it's not just unconscious bias in the choice of words

0:34:030:34:07

that can reduce the pool of applicants.

0:34:070:34:09

Kate Grussing is a professional head-hunter

0:34:090:34:13

who specialises in identifying female candidates for senior jobs.

0:34:130:34:17

She's worked with companies including John Lewis,

0:34:170:34:21

Lloyds TSB and IBM.

0:34:210:34:23

Kate frequently sees women eliminating themselves

0:34:230:34:26

from the recruitment process.

0:34:260:34:28

When we approach a woman about a job,

0:34:280:34:31

she will often tell me why she thinks

0:34:310:34:34

she's not suitable for job.

0:34:340:34:37

what the two out of 25 bullet points are

0:34:370:34:40

that she hasn't been able to demonstrate in her background.

0:34:400:34:44

Men will never point out the reasons why they're not suitable for a job.

0:34:440:34:49

They will say why they are a perfect fit

0:34:490:34:53

on the 15 of the 25 bullet points in that job description.

0:34:530:34:56

I think women are often every bit as ambitious, they just don't wear it

0:34:560:35:01

on their sleeve the way their male peers will.

0:35:010:35:04

Addressing the issue of confidence will be one of Hilary's priorities

0:35:040:35:09

when she sets out to find a range of solutions

0:35:090:35:12

that can help more women prosper in business.

0:35:120:35:15

For now, having looked at what prevents women

0:35:190:35:23

from getting into key roles, Hilary wants to get to grips

0:35:230:35:26

with what's stopping them from staying in their jobs

0:35:260:35:29

and rising through the ranks.

0:35:290:35:30

OK, all right. You take care. Bye-bye.

0:35:300:35:34

From her own experience,

0:35:340:35:36

she has no doubt that the biggest challenge of all is motherhood.

0:35:360:35:39

Mevlit.

0:35:410:35:44

Tiny, tiny baby.

0:35:440:35:47

He was probably about two weeks there

0:35:470:35:50

It was probably a week after that

0:35:500:35:52

when I had to return to work.

0:35:520:35:56

It was kind of spelled out to me

0:35:560:35:58

that if I didn't get back out into work quickly,

0:35:580:36:01

there wouldn't be a job there for me.

0:36:010:36:03

Every morning, Hilary drove 70 miles

0:36:030:36:05

to take Mevlit to be looked after by his grandparents,

0:36:050:36:09

before heading in to London for a full day's work.

0:36:090:36:12

The sacrifice is not seeing your child's first step,

0:36:120:36:15

not hearing his first word,

0:36:150:36:19

not being there when he's poorly,

0:36:190:36:21

because you've got to be at work or at the other end of the country.

0:36:210:36:26

After I'd split with Mev's father,

0:36:260:36:28

I didn't even go out with another man for 12 years.

0:36:280:36:32

All I did was work, take care of him and keep a home.

0:36:320:36:36

In Britain today, two thirds of mothers work at least part-time.

0:36:390:36:43

But many find the challenge of juggling work and family commitments

0:36:430:36:47

affects their confidence and their career progression.

0:36:470:36:50

Paula Leach has several hours of planning and organizing to do

0:36:500:36:54

each morning, before she's even left the house.

0:36:540:36:57

Husband Martin is nearly always first to set off.

0:36:570:37:02

When you're both working in professional jobs...

0:37:020:37:06

He works five days a week,

0:37:060:37:08

and actually has an hour and a quarter commute.

0:37:080:37:10

So it makes it tough.

0:37:100:37:13

Do you want to have a look at this, Natasha?

0:37:130:37:15

I saw it in your school bag.

0:37:150:37:17

On the side here, this time capsule. Can you tell me about it?

0:37:170:37:21

-We need to write some things that we all draw.

-Things you'd put in it?

0:37:210:37:25

What have you been told about it?

0:37:250:37:27

We talked about ideas.

0:37:270:37:30

It's all the practicalities of the washing

0:37:300:37:32

and sorting all that out, but it's also all the organizing

0:37:320:37:36

of the children's lives and what's happening.

0:37:360:37:39

Like this time capsule thing, or what's happening at school.

0:37:390:37:43

Have they got a dress-up day or a party?

0:37:430:37:46

All of that I do.

0:37:460:37:47

You're taking Natasha's bag? That's kind of you.

0:37:470:37:50

Paula works part-time managing Learning and Development

0:37:520:37:55

at Ford in Essex.

0:37:550:37:57

We're doing OK for time.

0:37:570:37:59

Normally I would try and leave the house by eight.

0:37:590:38:03

Before I had children, I was never late for anything.

0:38:040:38:07

Since I've had children, sometimes I really feel I'm up against it

0:38:070:38:11

in terms of trying to fit everything in and then make it

0:38:110:38:14

to meetings and not let people down.

0:38:140:38:17

After her first daughter Natasha was born,

0:38:200:38:23

Paula returned to work four days a week

0:38:230:38:26

in a demanding operational role.

0:38:260:38:28

It was a tough time for her.

0:38:280:38:31

I remember leaving the office

0:38:310:38:33

and going to do the pick-up from nursery

0:38:330:38:36

and I'd be the first one to leave the office.

0:38:360:38:39

I think as the manager of the department,

0:38:390:38:41

you feel that you shouldn't be

0:38:410:38:44

the first one leaving the office.

0:38:440:38:46

It didn't matter that then maybe I might work

0:38:460:38:50

three hours later on that evening

0:38:500:38:52

to kind of catch up on everything that was going on.

0:38:520:38:56

I still felt that.

0:38:560:38:57

Paula's worked at Ford since she graduated.

0:38:590:39:03

She hadn't expected it to be so difficult for her

0:39:030:39:06

to reconcile her responsibilities at work and at home.

0:39:060:39:09

I would never have believed that

0:39:090:39:12

I would have a dip in confidence.

0:39:120:39:14

There's that whole other job that you're learning to do,

0:39:140:39:19

being mum, and sometimes you sit in a meeting

0:39:190:39:24

and you sit there thinking, "Gosh, should I be here?"

0:39:240:39:27

I don't think that now, but I have felt like that.

0:39:270:39:29

After having her second daughter,

0:39:290:39:32

Paula decided something would have to give.

0:39:320:39:35

I just thought I've got a choice point here

0:39:350:39:37

about what I do with my life.

0:39:370:39:40

But work's important to me and I've worked so hard

0:39:420:39:45

to get to where I am, it would be a shame

0:39:450:39:48

to get all of that experience behind you and then to kind of step out.

0:39:480:39:52

Paula decided to cut down to three and a half days a week

0:39:520:39:56

and she moved into a role

0:39:560:39:57

in which she would be in control of her own schedule.

0:39:570:40:01

She's much happier with her work-life balance,

0:40:010:40:04

but the rapid progression she was making up the career ladder

0:40:040:40:08

before having children, has slowed down, at least for now.

0:40:080:40:10

You never know what the situation would be if you hadn't had children.

0:40:100:40:15

Having said that, I haven't particularly progressed,

0:40:150:40:19

I would say, through the organization.

0:40:190:40:22

You know, I'm a mum

0:40:230:40:25

and I want to be around.

0:40:250:40:28

Paula's found an arrangement which suits her

0:40:280:40:32

and her long-term employer.

0:40:320:40:33

But for many, achieving a satisfying work-life balance

0:40:330:40:37

means they compromise on seniority and pay.

0:40:370:40:41

More than four in ten mothers with degrees

0:40:410:40:43

say they have taken a job for which they're overqualified in order

0:40:430:40:47

to secure a part-time working arrangement.

0:40:470:40:50

When Hilary starts to look for solutions,

0:40:530:40:56

the thorny issues faced by working parents will be crucial.

0:40:560:41:00

But she'll also be thinking about the 2.2 million women

0:41:000:41:03

who are full time mums.

0:41:030:41:05

I would like to go out

0:41:070:41:09

and meet a woman who has made that choice to stay at home

0:41:090:41:12

and care for those children instead of returning to work.

0:41:120:41:16

Clare Hill certainly never planned

0:41:200:41:23

on being a stay at home parent.

0:41:230:41:25

She gave up the job she loved after having her first son.

0:41:250:41:29

Six years later, she's still at home

0:41:290:41:31

in Derby with her two boys.

0:41:310:41:33

Show me your poorly hand?

0:41:330:41:36

Clare used to be a trainer and assessor of nursery managers

0:41:360:41:40

before she choose to step away from her flourishing career.

0:41:400:41:43

Look, he's loving it! You little monkey.

0:41:430:41:46

Was it kind of a financial decision

0:41:460:41:49

or was it a work-life balance or a family-life balance decision?

0:41:490:41:54

It was a good mix, actually.

0:41:540:41:56

Initially, it was an emotional one,

0:41:560:41:59

I just kind of decided it wasn't a good time for me to go back.

0:41:590:42:03

I wanted to spend more time with my son.

0:42:030:42:06

Another part of it was the financial side,

0:42:060:42:08

just due to the fact I had to pay

0:42:080:42:10

a good £185 a week on childcare fees.

0:42:100:42:13

£185 a week?

0:42:130:42:15

Yes, which meant a big chunk of my wages would go

0:42:150:42:17

straight out on the childcare fees,

0:42:170:42:21

so I had to weigh up

0:42:210:42:23

what I was going to do and the career had to go.

0:42:230:42:26

The UK's childcare costs

0:42:280:42:29

are among the highest in the world,

0:42:290:42:31

with fees for a two-year-old in daycare

0:42:310:42:34

costing a third of the average net

0:42:340:42:36

income of two working parents.

0:42:360:42:38

I do love my life, but I do also miss going to work

0:42:400:42:42

and having my own income to support the family.

0:42:420:42:45

I'm looking at possibly setting up my own little business

0:42:450:42:48

where I can fit into time around the children.

0:42:480:42:50

Do you see yourself in the future

0:42:500:42:52

getting back on the corporate ladder?

0:42:520:42:54

I'm itching to go back.

0:42:540:42:56

It's just the whole childcare fee thing versus your wages.

0:42:560:43:01

It just doesn't add up.

0:43:010:43:03

You're going to say bye-bye to me? Can I have a kiss?

0:43:030:43:06

Hilary is surer than ever that motherhood is the biggest challenge

0:43:060:43:09

preventing many women from progressing in business.

0:43:090:43:12

She's seen how the dilemmas posed by maternity leave, childcare,

0:43:120:43:17

and part-time work create a clash of emotional, financial

0:43:170:43:21

and practical factors for women and for business.

0:43:210:43:25

This is a really big contributor to women leaving the workplace

0:43:250:43:29

and disappearing from the pyramid

0:43:290:43:32

that we saw at the University College of London.

0:43:320:43:35

Females go into the commercial world

0:43:350:43:38

and it takes them several years to be recognized as a shining star.

0:43:380:43:42

They get to 28 and all of a sudden, they've got somebody saying

0:43:420:43:45

"Ooh, board material here. Real senior management.

0:43:450:43:49

"She can really do this."

0:43:490:43:51

What then happens, is the biological clock starts to tick

0:43:510:43:56

and it's a sad fact of life that she then leaves to have a child

0:43:560:44:00

and all too often that female talent, that female skill set,

0:44:000:44:05

that shining star is just written off.

0:44:050:44:08

Convinced that balancing motherhood and work

0:44:100:44:13

is critical for women and their employers,

0:44:130:44:16

Hilary's off to see the boss of a large company

0:44:160:44:18

with plenty of women in management and on the factory floor,

0:44:180:44:22

but only one woman on the board of six directors.

0:44:220:44:26

McBride is Europe's biggest manufacturer of retailers' own-brand

0:44:260:44:31

household and personal care products.

0:44:310:44:35

2.5 billion dishwasher tablets and 100 million bottles of bleach

0:44:350:44:39

pour out of its factories each year,

0:44:390:44:42

to be purchased mostly by women.

0:44:420:44:44

CEO Chris Bull is confident it's merely a matter of time

0:44:460:44:49

until he has more women in his top team.

0:44:490:44:53

Hilary believes things are more complicated.

0:44:530:44:56

In your opinion, are there enough women

0:44:580:45:01

with the right skill sets and experience

0:45:010:45:04

-to fulfil these top roles?

-Not today, no.

0:45:040:45:06

I think that's a real issue

0:45:060:45:09

in terms of the availability today.

0:45:090:45:12

I think the pipeline is filling up, and therefore I think, over time,

0:45:120:45:15

the situation's going to get much better.

0:45:150:45:17

But today, there's certainly a scarcity.

0:45:170:45:19

Is it not a case of you can take a horse to water,

0:45:190:45:22

but you can't make it drink?

0:45:220:45:24

Could it not be a case of, you know, we need to women

0:45:240:45:27

to have children anyway to safeguard our future generation,

0:45:270:45:31

therefore a company's got to find

0:45:310:45:35

a way around managing that?

0:45:350:45:37

I think companies certainly need

0:45:370:45:39

to find their way around managing career breaks. Yes, absolutely.

0:45:390:45:43

But equally, somebody still has to care for the home

0:45:430:45:46

and care for the child.

0:45:460:45:48

Yes, or share the caring as well.

0:45:480:45:51

That can be a better route, I think.

0:45:510:45:54

How can the role be shared, Chris?

0:45:540:45:57

How would it appear when you're burning the midnight oil,

0:45:570:45:59

as we've all done round the board table,

0:45:590:46:01

trying to find a solution to a problem,

0:46:010:46:04

discuss a new product strategy,

0:46:040:46:05

what's the profitability of that,

0:46:050:46:08

and all of a sudden Chris jumps up

0:46:080:46:11

"I've got to go, lads. It's parents' evening."

0:46:110:46:15

You're right. That's a real challenge.

0:46:170:46:20

But it's not about being completely black and white.

0:46:200:46:22

If you create a more kind of rounded approach

0:46:220:46:26

that both males and females

0:46:260:46:27

have a responsibility for the family, just as I have...

0:46:270:46:31

But you would not leave your board room meeting

0:46:310:46:34

to go to a parents' evening,

0:46:340:46:37

because you would expect your wife to do that.

0:46:370:46:40

I would plan my boardroom meeting round the parents' meeting.

0:46:400:46:43

I still go to parents' meetings, I just plan ahead.

0:46:430:46:45

There's not a crisis every day in business.

0:46:450:46:48

No, no. That is agreed, there isn't.

0:46:480:46:50

But I still think that you've got probably 99%

0:46:500:46:53

of what you need at home

0:46:530:46:56

to enable you to do your job.

0:46:560:46:59

The encounter has spurred Hilary on to dig deeper into the issues.

0:47:010:47:04

I was pretty robust with Chris Bull,

0:47:040:47:08

but actually I've got a similar problem to face

0:47:080:47:11

with my own business.

0:47:110:47:12

Now Hilary's seen some of the obstacles

0:47:140:47:16

holding women back in large and small companies,

0:47:160:47:19

she's decided it's time to find out

0:47:190:47:21

whether her own business is making the most of female talent.

0:47:210:47:26

Hilary's called in a management consultant

0:47:290:47:31

who specialises in gender diversity.

0:47:310:47:33

Avivah Wittenberg-Cox spends most of her time

0:47:330:47:36

advising global companies like Nestle, Nissan and Shell

0:47:360:47:41

on the business benefits of increasing diversity.

0:47:410:47:44

Hilary's asked us to do a gender audit of her company,

0:47:450:47:48

so we'll take a look at qualitatively and quantitavely

0:47:480:47:51

what kind of culture and company she's created,

0:47:510:47:54

how gender balanced it is at every level.

0:47:540:47:57

Does she have a gender balanced team around her

0:47:570:48:01

or is she a queen bee?

0:48:010:48:02

Is she ruling the roost in a male dominated industry

0:48:020:48:06

using her erotic capital to make a difference?

0:48:060:48:10

It's safe to say this is the first time

0:48:110:48:14

anyone's come to the Pall-Ex transhipment hub

0:48:140:48:16

to discuss erotic capital.

0:48:160:48:19

-Hello.

-Hi, Avivah. it's Hilary Devey.

0:48:190:48:22

Have you just arrived at Pall-Ex?

0:48:220:48:24

I have indeed and I've just been admiring your lovely entrance.

0:48:240:48:28

Gorgeous red walls.

0:48:280:48:29

You've got the run of the place,

0:48:290:48:31

so please talk to as many people as you wish.

0:48:310:48:34

I'm looking forward to hearing what they all have to say

0:48:340:48:37

and what female leadership does.

0:48:370:48:38

I can't wait. Talk to you later, bye-bye.

0:48:380:48:40

The gender audit starts in the warehouse,

0:48:440:48:47

where Operations Director Fraser McNeill

0:48:470:48:51

oversees 9,000 pallets of freight on the move each day.

0:48:510:48:54

Transport's something that's in your blood.

0:48:540:48:57

You either like it or you don't and you find out very quickly.

0:48:570:49:00

It's a tough industry. You've got to be prepared

0:49:000:49:02

to put some self sacrifice in there.

0:49:020:49:04

Most of the staff here are driving around and moving pallets all day.

0:49:040:49:09

what's the gender balance on all these drivers?

0:49:090:49:12

The gender balance in the company is I think three to one.

0:49:120:49:16

-The gender balance out here is very, very low.

-Yeah?

0:49:160:49:20

-No ladies driving these things?

-Very blue collar.

0:49:200:49:23

There's no ladies driving forklifts. We do have some lady truck drivers.

0:49:230:49:28

So you don't see any need or advantage

0:49:280:49:30

to having more gender balance in a work environment like this?

0:49:300:49:34

Would that be something you would ever think of as useful?

0:49:340:49:37

I think in terms of forklift drivers, I don't suppose it matters

0:49:370:49:40

which gender, which race, which colour.

0:49:400:49:43

A good forklift driver's a good forklift driver.

0:49:430:49:46

They're like gold dust. We need them here.

0:49:460:49:48

Turning to the upper echelons of the company,

0:49:480:49:53

next to be grilled is Hilary's managing director, Adrian Russell.

0:49:530:49:58

Did you see any advantage to her being a woman in this sector?

0:49:580:50:02

-Absolutely.

-Yeah.

-Absolutely.

0:50:020:50:03

She can get away with things

0:50:030:50:06

-because she's a woman...

-Yeah.

-..that a man couldn't.

0:50:060:50:10

Adrian reports that the warehouse staff is 98% male,

0:50:100:50:16

management is almost 50/50 male-to-female.

0:50:160:50:20

At top level, Hilary is the sole woman on the board of ten directors.

0:50:200:50:26

-A pretty male-dominated leadership team.

-Yeah.

-Why, do you think?

0:50:260:50:30

I think it's about presentation, in as much as...

0:50:300:50:36

people who present themselves for interview.

0:50:360:50:39

Do you see any business reason to want to know the gender balance

0:50:390:50:45

of these teams?

0:50:450:50:47

I'm interested in anything that could improve the performance of this business,

0:50:470:50:52

-it's as simple as that.

-OK.

0:50:520:50:54

Very interesting. Obviously somebody who's never thought about this topic

0:50:540:50:58

for a day in his entire career. That's pretty typical of what we find of many male leaders

0:50:580:51:03

when you first introduce the topic.

0:51:030:51:05

Unusual in that he also admits that Hilary's sex was a huge competitive advantage

0:51:050:51:10

in this business.

0:51:100:51:11

Next, Avivah is going to get the low-down on gender

0:51:130:51:16

in the marketing department, which is run by a woman,

0:51:160:51:20

Hilary's protegee, Holly.

0:51:200:51:22

Everything's quite new and exciting for this year,

0:51:220:51:24

so everything's in development stage. This is our latest retail campaign.

0:51:240:51:28

We specifically decided to target the retail industry.

0:51:280:51:31

Do you have any images of what your competition looks like in their advertising?

0:51:310:51:35

-These are two of our competitors.

-Everybody's pictured trucks!

0:51:350:51:38

Yeah, that is something, as you can see from our campaign, that we're starting

0:51:380:51:42

-to move away from.

-Absolutely. It's a whole new look.

0:51:420:51:45

Retail's a whole different industry.

0:51:450:51:47

They're not interested to see a picture of a truck.

0:51:470:51:49

-So has gender ever entered the conversation?

-It hasn't, no.

0:51:490:51:53

-No.

-Cos it's not something we actually have considered.

0:51:530:51:56

The marketing team may not have designed their new campaign

0:51:570:52:00

with women in mind, but Avivah's impressed by how it could appeal

0:52:000:52:04

to women as well as men.

0:52:040:52:07

It's always interesting to see how gender bilingual marketing can be,

0:52:070:52:11

what kind of vocabulary and imagery does it bring in, does it speak to both men and women?

0:52:110:52:16

Is Pall-Ex doing that because it's run by a woman? Well, one can ask the question.

0:52:160:52:20

Next to be audited is Helen, in Human Resources.

0:52:220:52:26

Any desire or attempt to attract more women,

0:52:260:52:29

-any thinking on that?

-We did recruit a female, a forklift truck driver.

0:52:290:52:35

-But she left.

-What did she say when she left?

0:52:350:52:38

-It was too crazy for her?

-Yeah, it was. She just couldn't handle

0:52:380:52:40

the pace of moving the pallets and everything like that.

0:52:400:52:43

So it's not for want of trying.

0:52:430:52:45

but they're just not out there. Even when you go to agencies

0:52:450:52:48

and you ask them to look at their books,

0:52:480:52:50

it's all male on their books, so, you know, it's very difficult.

0:52:500:52:54

Do you feel any...

0:52:540:52:55

..particular push from the CEO to gender balance

0:52:570:53:00

-or not gender balance?

-Um, no. No.

-No? OK.

0:53:000:53:04

-So no particular focus on the issue?

-No.

-Yeah.

0:53:040:53:07

The audit process has started to move the issue up the agenda.

0:53:080:53:13

It's has brought it home, I think, to do a bit of navel gazing.

0:53:130:53:17

You know, in terms of, what do we do? What are our attitudes?

0:53:170:53:21

We think we've got a good positive approach to it,

0:53:210:53:24

but it's more unconscious than conscious here.

0:53:240:53:28

I don't think we think, "Oh, we'll get a woman or get a man."

0:53:280:53:31

It's the best person for the job.

0:53:310:53:33

Having completed the gender audit,

0:53:330:53:36

Avivah is wondering how Hilary will respond to her findings.

0:53:360:53:40

Really the options today were,

0:53:410:53:43

is Hilary Devey a fantastic authentic role model leader

0:53:430:53:48

for other women?

0:53:480:53:49

Or is she what we know as a queen bee,

0:53:490:53:52

kind of the sole woman who loves to keep power

0:53:520:53:55

in a male-dominated environment?

0:53:550:53:57

For Hilary, hearing the results of the audit and taking a new look

0:53:590:54:04

at the prospects of women inside her own company

0:54:040:54:07

will conclude her investigation of the problems holding women back in business.

0:54:070:54:12

If I look at your, you know, your pyramid of recruitment,

0:54:120:54:17

the leadership team is male-dominated, you're at the top.

0:54:170:54:21

And then a much more gender-balanced middle management group.

0:54:210:54:25

And then you go down to the warehouse, and that's 98% men.

0:54:250:54:29

And that's what a lot of companies look like today.

0:54:290:54:33

I think because there, particularly in my own business,

0:54:330:54:36

is a threat for women,

0:54:360:54:38

in we have probably 700 articulated vehicles in and out

0:54:380:54:42

in a 24-hour period from all over the continent, and they're all male.

0:54:420:54:47

And I think to put a female manager or director on that work floor

0:54:470:54:52

-is a risk.

-In a lot of blue-collar environments,

0:54:520:54:55

they do find that gender balance on shop floors

0:54:550:54:59

reduces absenteeism, alcoholism.

0:54:590:55:02

Listen, I would love to have a 50-50 gender balance there, there,

0:55:020:55:07

there and there. I would love it.

0:55:070:55:11

But you cannot find them.

0:55:110:55:13

Then it's a question of how much do you want it

0:55:130:55:16

and how consistently do you try? We were looking, for example,

0:55:160:55:19

at some of the recruitment advertising in your company and for some of the jobs

0:55:190:55:23

that we saw, one of the great competitive advantages

0:55:230:55:26

-you would have in recruiting women...

-Is that I'm a female.

0:55:260:55:28

..is that you're a company led by a woman,

0:55:280:55:31

and that wasn't mentioned in the ads, so that was my last point,

0:55:310:55:35

that you as a leader, you have this very feminine side,

0:55:350:55:38

you use it, you play it up, it's been a huge advantage.

0:55:380:55:41

And then you have this very masculine side that you use

0:55:410:55:45

whenever you feel like it, to slug them in the face

0:55:450:55:48

and take them aback, which is, as we heard, you know,

0:55:480:55:51

makes a lot of them knock-kneed

0:55:510:55:53

-as they're going up to your office.

-I didn't know that.

0:55:530:55:56

Don't underestimate, it sounds to me in your sector, what your gender

0:55:560:56:01

-has actually given to your company.

-I mean, I know conclusively

0:56:010:56:04

but for females, we definitely would not have the marketing that we have,

0:56:040:56:09

we would not have the international portfolio that we have.

0:56:090:56:14

-So they've brought huge benefit...

-But for females, you would not have

0:56:140:56:17

the entire business idea of your company that you have, so...

0:56:170:56:20

Yeah. SHE LAUGHS

0:56:200:56:23

So you would conclude, I think,

0:56:230:56:26

that gender is actually a lever

0:56:260:56:30

-to achieving business goals. That's it?

-Yes.

0:56:300:56:34

The results of the audit have struck Hilary deeply.

0:56:350:56:39

She's starting to acknowledge how much her business success

0:56:390:56:43

depends on having a gender mix.

0:56:430:56:46

It was like a bolt of lightning after meeting with Avivah,

0:56:460:56:50

because I then started to look at the profit-per-department,

0:56:500:56:56

and what I actually discovered is that the most profitable department that we have

0:56:560:57:01

has got a gender balance of 50:50.

0:57:010:57:04

Mixed gender departments do produce more profit,

0:57:040:57:08

it is absolutely fact.

0:57:080:57:11

And although she used to think that it was down to individuals to create their own opportunities,

0:57:110:57:16

-now she's having a change of heart.

-When I started on this journey,

0:57:160:57:21

I tended to think that if women really wanted it,

0:57:210:57:25

why can't they go out and get it? Because I did.

0:57:250:57:28

Hilary's going to have to find solutions to some of

0:57:290:57:32

the problems she's encountered - the impact of maternity leave on women and employers,

0:57:320:57:38

the challenge of juggling motherhood and work,

0:57:380:57:40

and bias in the recruitment process.

0:57:400:57:43

And she's pledged to make changes at her own company,

0:57:430:57:45

for the good of the business and the women in it.

0:57:450:57:48

There's no point me preaching unless I start redressing the balance

0:57:500:57:54

in my own business, and that's what I intend to do.

0:57:540:57:59

Next time, Hilary investigates some radical measures

0:58:010:58:04

to get more women into business.

0:58:040:58:07

If the quota legislation was not about feminism, what was it about?

0:58:070:58:11

She asks what men can do to help keep women's careers on track.

0:58:110:58:15

Once you're up in five, six, seven, eight months,

0:58:150:58:19

you're the one in charge at home, and you get to make the decisions.

0:58:190:58:22

And Hilary tackles the challenge inside her own company.

0:58:220:58:25

The more I think about it, the better it'll be,

0:58:250:58:28

because it's the perfect job for a woman.

0:58:280:58:31

What are your chances of reaching the top of the career ladder?

0:58:310:58:35

Compare your profile against other boardroom hopefuls

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with the Open University's interactive challenge.

0:58:380:58:40

Go to bbc.co.uk/womenatthetop

0:58:400:58:43

and follow the links to the Open University.

0:58:430:58:46

Subtitles by Red Bee Media Ltd

0:58:520:58:55

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