Episode 7 Oxford Street Revealed

It's the most famous shopping street in the world, in the heart

of Britain's capital city.

A mile and a half long, with 30 million visitors each year,

with some of the world's most famous shops,

biggest stars...

Kate Moss!

..and busiest stations.

Sorry, guys, stand back for me.

What does it take to keep it running 24 hours a day...

It's the busiest street in the world, it needs constant attention.

..seven days a week.

Oi, clear off!

You are going to be arrested on suspicion of attempted theft.

Are you ready, London?!

A street that never sleeps.

This sort of thing wouldn't happen anywhere else.

Oxford Street.

Coming up...

HORNS HONK

..Oxford Street gridlock.

Well over 1,000 cabs.

Protesting cabbies take their grievances to the street...

We are fighting for our rights!

..transport control tries to deal with the fallout.

This bus has not moved for about ten minutes.

I wasn't expecting this.

Bath-bomb alert, there's a flagship cosmetics store opening.

A private detective is on the lookout for fakes...

..and a photographer is on the hunt for the perfect sunrise.

Any minute now.

It's lunchtime at the West End Central Police Station

and the Oxford Street police team, known as ORB,

are bracing themselves for a busy day.

A demonstration is planned on Oxford Street by a black cab drivers'

association, and it's going to be the ORB's job to police it.

There's probably going to be about 150 cabbies and cabs in attendance.

Police have been told the protest will take the form of a go-slow

with drivers of black cabs making their point by deliberately

driving slowly to create congestion for an hour in the afternoon.

It's been organised by cabbie Trevor Merralls.

Mr Merralls has no method of communication with the cab

drivers of the event other than shouting at them as they drive past.

Can I give you one of them, mate?

Fella, can I give you one of these?

There's a demo here at two o'clock in case you're not aware.

The cabbies are protesting

because they believe private hire operations such as minicabs,

pedicabs and online taxi apps like Uber aren't being properly

regulated by the overseeing authority Transport For London.

Cheers, fella.

They say this is putting the safety of the public at risk.

Can I give you one of these, mate?

We're calling this demo Enough Is Enough

because the London cab drivers have had enough of this.

We believe that TFL are not doing their own job, which is to

regulate and to enforce the law.

Thank you very much, mate.

Transport For London disputes any suggestion their regulatory

work is inadequate, saying they robustly enforce the rules

and that customer satisfaction rates are high.

But the protest is going ahead anyway, with Oxford Street chosen to

give it maximum exposure.

They are starting to put the leaflets in their windows -

"Totally Failing London".

Excellent.

It is the police's job today to make sure the street doesn't come

to a standstill.

It's a key route for buses and any hold-ups will have

a huge knock-on effect.

Fingers crossed they carry on a snail's pace,

flowing through the street. Hopefully!

At Oxford Circus, in the middle of the mile-and-a-half-long street,

Trevor and colleagues are getting ready for the 2pm kick-off.

Police are allowing them one hour for their protest

and it is generating publicity before it's even started.

-Have you spoken with the organiser?

-Oh, I have...

Chief Inspector Stephen Manger is the key Met man on the ground.

-Hi.

-Hi, Trevor.

I'm Steve Manger.

We're here to help you facilitate your peaceful protest today.

Respecting the cabbies' right to protest,

he wants to take a cooperative approach today.

I appreciate it is going to get congested down Oxford Street

and that is going to be part of your protest.

What I can't have is obviously the main junctions blocked here at all.

-All right.

-Thank you, once again.

-Cheers. Much obliged.

Thank you.

The biggest impact of the demonstration is likely to be

felt by the buses.

They are overseen by a central control room known as CentreComm.

This rarely seen communications hub is the nerve centre of London's

traffic planning. It has access to thousands of CCTV cameras

and cutting-edge traffic management systems.

Dealing with today's protest is the job of assistant events

planning manager, Clare Shaw.

My role today is to manage London buses,

make sure we keep moving as much as possible,

minimise the impact on our passengers.

There's quite a lot in there already.

If they stop and they are static

and they don't move, then obviously that is when the problems start.

Cab traffic on Oxford Street has been steadily building up

in the hour before the beginning of the protest, and at the official

start time it doesn't take long for the demonstration to have an effect.

HORNS HONK

So we're looking in the region of 500-plus.

This is a bigger response than we actually thought

and the demo is one minute old and already it is gridlocked.

HONKS HORN

The authorities' hopes for a go-slow are soon dashed as, instead,

hundreds of taxi drivers use Oxford Street as a giant car park.

Within seconds, it is total gridlock.

-It's already built up, isn't it?

-Solid.

The protest is even threatening to spread beyond Oxford Street

to nearby Regent Street.

The road is congested to the left-hand side

-so you won't be to go down there.

-I know it is congested.

It's congested because we are demonstrating down there.

-Yes, I appreciate that.

-Everyone here is turning left anyway,

so none of them can turn left,

so why can't I just stay in this lane? I'm not blocking it.

You're not letting anyone turn left, so why can't I just sit here

and do my demonstration?

OK, we'll have a look at the congestion further back behind.

If it's causing a tailback further back I'll have to ask you to move.

Everyone here's a cab driver.

If we all move out then we've come here, you know...

We're not going to achieve what we've come here for.

For CentreComm it is a perfect storm.

There's a Tube line already down today, and a major fire

elsewhere means the bus network is under enormous strain as it is.

I've just seen Tottenham Court Road area now

is absolutely chocka as well.

With the go-slow becoming a no-go, it is up to the CentreComm team

to put diversions in place to try and keep the buses moving.

It is probably worth starting to pull...

I think we need to start pulling some out

because the delays are serious now.

Andrew Highfield is the CentreComm manager.

I've allowed the 19s to go up Shaftesbury at the moment.

The guys are working out the best thing to do with the buses

that are currently there and stuck.

They're trying to pull stuff away to remove buses from the area.

But the protest has also blocked the team's usual diversion routes.

They are closing Park Lane northbound.

Marble Arch is, as you can see, a standstill now.

That's not going anywhere,

and if we start diverting buses all the way round, we are just

sending them on a wild goose chase - we might as well not send them.

HORNS HONK

Later, as the demonstration escalates,

buses and police come into conflict.

-Pull up to the left-hand side, please?

-Well, I'm not going to.

For every shop chain in the UK, the ultimate proof they've

made it is getting a flagship store on Oxford Street.

Of the street's 200 shops, over 70 are flagships.

But just what does it mean to a company to open their leading

store on Europe's busiest shopping street?

About to find out is British cosmetics chain Lush.

There's seven weeks to go

until they open their international flagship here.

But the shop itself starts life 112 miles away from the glittering

lights of the West End.

It's currently being assembled

in a warehouse in Sturminster Marshall, Dorset,

by store designers Jo and Katie.

This is our mock-up unit for the Oxford Street store,

and what's in here at the moment is kind of the front of the store,

and then behind there we've set up the basement floor, which

will have a spa in it,

and at the moment we are just trying to work out what's going where.

The company started 20 years ago making handmade cosmetic

products from organic materials.

It's grown steadily so that it now has over 900 stores across the world,

but the Oxford Street shop will top the lot.

This is the biggest thing we've ever done, store-wise.

This is about three to four times the size

of anything we've ever done.

It's got three floors - we've never done three floors before.

It's massive, it's massive, all right?!

While Jo and Katie work on the interior,

others are busy on the merchandise.

To coincide with the opening, the company is trialling

over 200 new products, all of them exclusive to Oxford Street.

Their development is being overseen at the firm's production

facilities, also in Dorset.

Today, company co-founder and boss Mark Constantine has come with

senior management to sign off some of the new products.

-What's this one?

-Frozen.

The company made its name with bath bombs,

or Ballistics, as it calls them.

They're fizzy bath salts and scents, hardpacked into balls.

For the store opening, they have developed eight new ones,

but the delicate purple petals on one are proving tricky.

As it went in the water, obviously, so the flower came out

and then we realised we could probably create absolute havoc

with breakages.

They are working hard down at Ballistics so that

there's not too much breakage and how to ship them.

But they are so beautiful.

It will be up to the manufacturing team to work out how to

mass-produce the lotus flower to avoid breakages.

While they do that, back on Oxford Street, Jen Hilton

is in charge of fitting out the shop itself.

We've only got four weeks left of construction,

and seven and a half weeks left until we actually open

and there's a huge amount to do.

What's at stake?

-My job!

-SHE LAUGHS

And that job isn't made any easier by an issue

with the shop's stockroom.

We were trying to get an external office, which is just adjacent

to this building, which is easy for access to the front

and through the back, but we are having landlord

issues in terms of they're not playing ball

and don't want to give us that office at the moment, so we have to

find a solution somehow,

I just don't know what that is at the moment!

So it's a real concern,

real concern.

With potentially tens of thousands of pounds worth of stock being

sold every day, the store needs to keep plenty of products in reserve.

Without a stockroom to keep them in, they risk running empty.

As store manager Claire, who happens to be the boss's daughter,

is about to find out.

So we are struggling to secure that external unit.

But we'll find a way, we've still got time.

While Claire gets her head round the storage issue, back in Dorset,

dad Mark is inspecting the store interiors for sign off,

with Jo and Katie from the design team.

As you come down the grand staircase there,

this will be the first product they will see, which is our massage bars.

-That's great.

-Yeah, you like that?

-Sign off.

-OK. Excellent. That's one!

To lure people into the store,

they are planning a number of innovative features including

a spa, cinema, lecture area, hair-washing facilities,

and a series of music booths.

So we've got a listening post in here.

You can try the digital format there and there's where you can play

-the vinyl.

-Yes. Beautiful.

Mark's approval means Jo, Katie

and the store interior team can get packing.

We are packing the van... vans...

to get everything to Oxford Street this evening

so we can start unloading and start building the shop.

Later, the team tackle a leak...

No, can't do it.

..a lack of storage and delicate petals.

-These were falling out before, weren't they?

-They were falling out.

Handbags are big business in Britain,

worth over £1 billion a year in sales.

Over half the female population of the UK buy at least one handbag

a year. For Oxford Street it's a key item,

and shops pay huge rents to sell the premium products.

One person you wouldn't expect to see shopping for a handbag is this

man, Dave McKelvie.

He's a private detective

and today he's on Oxford Street looking for anyone that might

try and undermine the legitimate handbag trade by selling fakes.

He is employed by fashion companies to

protect their brands from cheap counterfeits and he thinks he's

spotted someone selling just that right in front of the real things.

We're looking at a stall which is immediately besides Selfridge's

that we believe to sell counterfeit goods,

particularly counterfeit bags, purses.

He's visited previously

and seen one of the stores selling what he's convinced were fake bags.

On a shopping street like Oxford Street this is an absolute no-no.

Today he's back to capture the evidence on camera

and bring the counterfeit sellers to justice.

We are going to undertake a test purchase, using

one of our undercover test purchase operatives, to purchase,

hopefully, counterfeit goods which we'll confirm when she comes away,

and at that point we will then consider prosecuting.

We can't show the investigator's face

but she is an experienced operative that Dave's used before.

Get as much information as you can from them and see

if you can identify them in any way, shape or form.

Evidence that, risk assessment's the same. Any problems at all,

take your sunglasses off and we'll come straight over.

Right, any problems...

The investigator has a concealed camera with her.

It will record as she makes the test purchase of handbags from the store.

The footage will be vital evidence to prove that counterfeit

bags are being sold on Oxford Street.

She'll act as normal.

She'll just go up

and be one of the many tourists or people that's

in Oxford Street today.

And as she gets closer to the stall, our camera has to hold back,

but her hidden lens records everything.

Later, she buys, Dave inspects, and the wheels of justice gets turning.

It's absolute rubbish.

HORN HONKS

Europe's busiest shopping street has been brought to

a standstill in a protest by drivers of black cabs.

Wall-to-wall taxis along the whole of Oxford Street,

it's very impressive.

They're demonstrating against their regulating authority,

Transport For London.

And as the hour they've been given to protest ticks on,

they start to make their presence felt.

HORNS HONK

Power to the people! For the taxi trade!

We're fighting for our rights!

This is all about enforcement!

Well over 1,000 cabs. Well over.

We've all got to stick together.

We need to do it every week.

Stand up for the black cab drivers!

-We've been here for over 300 years!

-Boris is not listening!

But while the cabbies are making the most of the occasion,

Claire and the CentreComm team have their work cut out.

This bus hasn't moved for about ten minutes.

I wasn't expecting this.

It was going to be minimal, wasn't it?

We were told it was going to be minimal, yes.

Dozens of buses with thousands of passengers on board are now

stuck in gridlock.

They might just have to sit it out.

Until we can get the roads back, we are sort of stopping people

getting home, travelling to work.

Commuters are affected hugely today.

CentreComm control are desperately trying to get them moving again.

The police are now down here because they are stuck

behind traffic, so if they can help them turn right

then that will be fine.

The pressure is now on the police to try and break the deadlock.

Straight on and to the right, please.

Chief Inspector Manger tries to redirect traffic

away from Oxford Street.

But this is unwelcome news to one bus driver.

Who's given me permission to turn right here?

I'm giving you permission to turn right here and we are

linking with the bus. At the moment, we have got to clear Oxford Street.

Yes, but I've got to be told to do that.

I can't just do...be told... I've got to be told by...

CentreComm hasn't...

I'm sorry, at the moment, you can't stop in the middle of the road.

If you go around to the left-hand side, you can park up there.

-That's not my route, though.

-You need to go over there, madam.

Madam, you need to pull up over there.

Call them once you've pulled up to the left-hand side.

If you pull up over there and I'll speak to the Gold Badge.

The Gold Badge is the senior transport commander on the day,

also based at CentreComm.

Have you got the contact for Gold Badge?

I'm going to have to start putting the buses over to the left-hand side.

I'm going to get buses totally redirected.

I'm going put them at the moment into Regent Street to the north.

-OK.

-OK? They'll have to park up and they can be redirected from there.

No problem.

Right, madam, I've just spoken to the Gold Badge people here.

-Where are they?!

-Well, I don't know where they are.

I spoke to them and they said, "Did your garage tell you to do that?"

I said, "No, a policeman did."

They said, "Can you stay there? Stand by, we'll get back to you."

Pull up to the left-hand side, please?

Right, OK, we'll speak the Gold Badge to try and sort this out.

The officer wants me to turn left, my bus doesn't go left,

my bus goes straight across.

REPORTER: Are you going to listen to the control centre or...

I listen to who I work for - London Transport.

The buses are now refusing to move off their routes.

The dispute with the bus driver reaches CentreComm

who agree to divert the buses away from the street.

They wanted to go left into Regent Street, Portland Place,

go up to Marylebone Road, turn right onto the Euston Road there,

and then left onto Hampstead Road.

I'll put a call out. Hold on.

It's now Ken's job to put out an announcement to every bus in London.

A demonstration in Oxford Street, Marble Arch.

Please listen out for further calls from CentreComm. Thanks.

I had an audience there of about 5,000 buses plus all the

operators in the garages cos that call goes out the whole of London.

If you include the passengers on board, it is

probably a couple of hundred thousand.

And Ken's call has an effect on the ground.

-To the left, he said.

-Yes, which will be helpful.

-Thank you.

-OK.

-Thanks a lot.

OK. So she's got details now from her control

that she can turn left and, hopefully, that is going to

alleviate some of the congestion that we've got.

At Oxford Circus, the centre of the protest, it is still gridlock.

Round to the left, mate. To the left.

The demonstration is only due to last an hour

and that time is nearly up.

As 3pm comes round,

the police move in to enforce the deadline for the protest.

Problems?

My understanding was it was due to finish at three, is that correct?

We're getting the message out to the drivers...

-That's what we're doing.

-OK.

-Thank you very much for your help.

-OK.

-Can we try and get your guys to keep moving up?

-Yeah.

-Is that all right?

-Yeah, no problem at all. No problem at all, they've got to.

-Thank you.

It's over, boys and girls. It's over, thank you very much.

It's over.

Well done.

Well done, boys. Thanks very much for your support.

HORNS BEEP

Well done, boys.

All in all, I think went quite well.

They got there say and they have had their piece

and they have had plenty of time to do it

and now it is just about getting the city moving again.

But with an hour's gridlock to clear,

it will take some time before the buses are back to normal.

It is a lovely warm day and I definitely won't want to be

stuck on a bus, especially if you can't get off, as well.

That has been there a while, since it started. I think it is a 10.

It is going to take a bit of working out now,

what we have actually got going where.

We are starting to get some movement.

Roads are now starting to reopen in sections.

The plans that we've placed are coming out

and we are now looking at a recovery plan.

It is probably going to take an hour to recover, really,

at least, to start getting services back.

Trevor thinks his protest has been a triumph.

We have been around for 350 years

and we will be around another 350 years.

The boys and girls have demonstrated that today.

I was proud beforehand of being a London cabbie

but I've never been more proud in my life than I am today.

HORNS BEEP

We are going to debrief and what mistakes we have made and how

we can improve, because we are going to call another one for next month.

In a week's time, cosmetics maker Lush opens its brand-new

flagship store on Oxford Street.

But at the firm's Dorset factory,

manufacturing director Liz Smith has come

to check on another crucial area for the opening.

The new Oxford Street stuff, where are you doing it?

Liz has come to see if her ballistics boys,

Mike and Dan, have managed to master mass production of that

difficult lotus flower bath bomb, a mixture of fizzy bath salts and oils

hard-packed into a ball.

Are they working out better, then, Mike?

Yeah, they're marking out a lot better. We have revised the formula.

That was the main point,

every single gap you have to really push in.

Cos these were falling out before, weren't they?

Yeah, they were falling out, crumbling off on the edges.

But they were just... We want them to come out in the bath,

but they were just coming out straightaway.

So you need to get a bit of coverage on the outside.

Are they going to be ready by tomorrow to get up to Oxford Street?

-We will let you know in the morning.

-It is go, go, go, basically.

I can't stress enough now that every minute, hour counts.

Liz's sign-off means the products can start shipping to London,

which is a worry for Jen.

She is busy fitting the shop out

but there is still no sign of the external stockroom,

which means she has got room for only a fraction

of Mike and Dan's bath bombs.

It completely changes how we would work with this building

and the sales and the functionality of it, in terms of stock.

There is no space for stock.

At the moment it just doesn't work,

so we have to try and find a solution.

For Jen, things are stressful enough as it is

without other unforeseen problems.

We have sprung a leak in the pipework that has already

filled up, so it has flooded through into the basement bit.

So we are just trying to fix it.

We are going to find a way to cut the pipe,

get the water out so we can solder it

and we are not having a lot of success at the moment.

And everybody is worried.

There could be about 60 litres of water in that pipe.

They need to drain the system,

but with the shop-fitting nearly complete, that's not easy.

All the ceilings are up, everything is covered in,

so we can't get to everything.

So...

..it's a problem.

I'm not sure that's going to work.

No, can't do it.

Later, can the team get the store ready for the grand opening

and a visit from a rock superstar?

As Europe's busiest shopping street,

Oxford Street's road surface takes a pounding.

Every day thousands of cars, buses and taxis make

journeys down its length and every evening, legions of supply trucks

pile down its side streets to keep the shops fully stocked.

This constant flow of heavy vehicles, combined with the British weather,

means all too often the tarmac can become prone to potholes.

And that matters.

Potholes can cause damage to cars and accidents to cyclists.

It is why local authorities in London spend over £25 million a year

filling them, which is what these guys do.

Further strength reduction of Oxford Street.

If you want to give that to the gang and brief them?

They're part of Westminster Council's pothole team,

assembled to make sure the streets of the West End of London are kept

roadworthy and up to scratch.

Alan is heading up the team today.

I've done the job for about 30 years. Keeps me busy, keeps me fit.

It definitely keeps me out of trouble!

Alan's team have been called in for an emergency fix.

There is a pothole on an Oxford Street side road

that needs urgent attention.

It is one of the busiest places that we work.

It is constant, it is 24 hours.

The team arrive. First job is to identify the pothole.

What is it, that pothole?

-That there, yeah.

-What, this?

It might not look like much,

but it is vital the team fix this kind of surface damage, and fast.

In this state, it will deteriorate quickly.

A cyclist may have come off there, or some sort of accident.

That is why we are here to put it right.

So let's crack on and get it done.

Alan and the team swing into action.

In Westminster, the number of pothole fixes required

has risen 40% in the first three years due to some bad winters.

A major road like Oxford Street can't afford to leave holes lying around.

It is so important,

Westminster Council has invested over £1 million in new state-of-the-art

equipment to fix potholes more quickly and efficiently.

Meet the Rhinopatch heater.

-Is that the lighter?

-Yeah.

-All right, glasses on, yeah?

The machine works like a giant grill, melting the road surface

until it becomes malleable.

Unlike traditional fixes, it doesn't leave a join

between the old road surface and the new one.

It is this join that is more likely to crack

in traditional pothole fixes.

The new fixes will last for the lifetime of the surrounding

road surface, instead of up to four years for the old ones.

That done, Alan gets his big moment.

Chips are added to strengthen the surface. Then it is rolled again.

We spray it because it gives it a longer life.

And with that, the job is complete.

There we go.

In less than two hours they have dug up and re-laid the pothole.

It has all gone to plan and we can open the road up and traffic

and pedestrians can cross with ease now.

All right, well done, lads, good job. On to the next job.

Oxford Street, meanwhile, will be one depression less.

For now.

Outside a major department store,

a secret shopper is heading to a nearby stall.

She is secretly filming on behalf of private detective David McKelvey

to see to see if fakes are on sale.

And at the stall, she soon notices a brown bag

with the telltale Mulberry tree logo.

This bag, known as the Mulberry Bayswater,

is legitimately on sale around the corner for £900.

The man has now been captured on film openly selling the bags as Mulberrys.

And with that done, the investigator can report back to Dave.

What have we got here?

So, the tan Mulberry bag.

Tree logo, branded bag on display

and he has that in black and tan.

It is absolute rubbish.

With just one look, Dave is convinced this isn't Mulberry.

It is a counterfeit.

It would fall apart after a few weeks. It is not leather.

Following his examination,

Dave is satisfied that the purchased items are fakes.

Effectively, the stall has committed a criminal offence in selling

those bags. Fake goods openly on sale on Oxford Street.

We will bag them up now in evidence bags,

I will take the recording off you and I'll put it in an evidence bag.

The evidence will be secured, statements will be written.

The whole thing will be put together as a criminal file

and as a result of that we will go to Trading Standards

and the police with that evidence.

Dave roots out fakes on behalf of companies across the UK.

In the last 15 months, he has successfully convicted 177 sellers.

Massive, massive, massive business. Huge business.

Costs the government, costs the European economy vast sums of money.

It's involving human trafficking, it has all sorts of issues

and the back end of it is you have got criminals who are making

huge sums of money out of this.

And since we filmed, there was a successful prosecution

against the stallholder selling the fake Mulberry handbag.

He was given a £1,000 fine

and the court ordered the destruction of the counterfeit bags.

For Dave, it is a lesson to anyone trying to undermine

the legitimate trade on the country's most important shopping street.

It is a big tourist area and we have got tourists coming to the UK

and they are walking down Oxford Street, one of our most

high-profile streets, and they are seeing counterfeit goods.

It is another day at the office for Dave, but he and his operatives will

be back on Oxford Street soon, even if the rest of us are none the wiser.

It is the early hours of the morning

and James Burns is getting ready for his day's work on Oxford Street.

Clear as you like.

13 degrees, sunrise 6.05.

Time now, four o'clock.

And there is a reason James is paying such close attention

to the sunrise time.

He is a professional photographer, specialising in pictures of skylines.

And today, he has received his dream commission.

A property developer wants him to capture some images of

the sunrise over one of their buildings -

iconic '60s skyscraper, Centre Point.

I think the skill, really, in getting a good shot

is knowing the weather.

You know, knowing when to expect clear skies.

Even more interesting, to be honest, is knowing when to expect

the right type of cloud that is going to bring you

a really colourful scene.

And after that, I think it is all just in the eye.

The images will be used in the company's promotional material

and to capture the moment, James has been waiting patiently

for days for the perfect atmospheric conditions.

This morning, he has got to make sure he is bang on time.

If you want to do sunrise, you have got to get there an hour early,

so that it is just starting to become twilight.

When we get there, the lights of Oxford Street will be visible

probably within 20 minutes or so. The light will begin to get bright

even about 45 minutes before sunrise.

James has been commissioned by developer Almacantar.

They are redeveloping Centre Point at the east end of Oxford Street.

But to get that shot,

he has got to get six miles across London from his flat first.

That gives us 45 minutes to get from here to Marble Arch.

A bit of a squeeze!

To get the best picture James need to be high up,

and the developer is letting him

access another of its Oxford Street buildings, the Marble Arch Tower.

The problem for James is it's a mile and a half down the other end

of the street and the time and light are not on his side.

Twilight has started. I'll put a little sprint in.

Come on, man!

It's not a short road. It's too long to run it with all this gear.

Could get a Boris Bike.

I think I see our bus.

That's where we're going, look.

-It is waiting for us.

-He has made it to the building.

Now all he's got to do is make it up to the roof,

24 storeys above the ground.

Morning, mate.

If he can get past security.

A little bit of a hurry, yeah, just to get the right photograph.

We are trying to get the right shot from up top.

I've got the e-mail here if you want, mate.

OK, thank you, sir. Thank you.

-The sun doesn't wait. The sun is always on time.

-Yes!

Whether he can outrun the sun, we will find out later.

Handmade cosmetics chain Lush is getting ready for the star-studded

opening of its brand-new flagship store on Oxford Street.

It is their biggest ever - over three floors -

and it is taking a massive company-wide effort to prepare.

They have only got two days before the grand store opening,

featuring rock legend Brian May.

But before any of that happens, Jen has got problems in the basement.

Plumber Bob is on the case.

Any luck?

We are waiting for some fittings to actually just redo the pipe...

Oh, here we are.

So, here's the pipes now. The weakest link in the chain,

that's it.

I'm not jumping for joy just yet.

Right, here we go. So if I just turn these on...

-Yay, we've got water!

-Yes, finally!

Success.

PHONE RINGS And it looks like Jen's luck has turned.

There is good news about the all-important external stockroom.

Bye.

That was Martin, our estates manager,

and he has just picked up the keys for the external office.

Massive deal, really happy.

After you.

One careful owner.

One empty, messy space ready to be fitted out for stock and staff.

And just in time, because company boss Mark is on hand to view

the new store he is about to hand over to daughter Claire to manage.

We're just going to be doing some last-minute tweaks

and seeing what bits and pieces aren't quite right,

that just need a little bit of alteration before we open

the doors tomorrow morning.

He started the company from scratch 20 years ago

and he has finally made it to Oxford Street.

To have this kind of position on Oxford Street

and to have this opportunity to show off to so many people

our talents and to have them interested is a great privilege.

It all becomes a bit too much.

Yes!

LAUGHTER

Just made Mark cry.

-Happy tears.

-Yeah, it's very, very good. I love it.

It is good he's happy.

Finally!

For Jen and the rest of the team

it is vindication for all their hard work.

That was a big, big relief for everyone.

There has been a few tears

and there has been some really great moments

and there has been, obviously, frustrations,

but really, really overjoyed with how it's looking.

All that is left to do is open up.

Members of staff from across the chain

have been invited to take a look.

And that includes, all the way from the Dorset factory,

Mike and Dan, who were in charge of production of the bath bombs.

So, we are holding the lotus flower

and it has made it in one piece to Oxford Street!

I have only got round the first floor

and already I am beaming from ear to ear, and I don't smile a lot.

So for me it's a massive, massive achievement,

so very, very happy boy.

For the main opening there is something a bit special planned.

They are expecting a royal visit. Well, almost.

Brian May is coming because we have got a May Day bath bomb

which is in the shape of a badger.

We sell those - to him and others - for money.

The badger bath bomb, very useful device.

Both Brian May and Lush are major animal rights campaigners

and the Queen guitarist is planning to cash in on the store opening

to get publicity for a march he's leading to Parliament.

Lush has become an incredible icon in fighting for decency,

and particularly in fighting for animal welfare and animal rights.

All the work that I have done over the years has given me a visibility

and a presence and I feel that I have to use that responsibly

and that is what this is about.

Time to open the store and start the march.

This is our new store.

Obviously we are delighted to be hosting this rally

and march from here on the first day

and it is so delightful to have Brian and everybody here.

Let's march on Westminster!

CHEERING

And so, for both Brian and Lush, Oxford Street, it begins.

So, we have arrived in Oxford Street.

I can't imagine a nicer way to launch the shop, I really can't.

I hope everyone approves.

Photographer James is still stuck at security,

trying to get up 24 floors to take a panoramic shot of Oxford Street.

A little bit of a hurry, yeah.

But it is sunrise in 15 minutes and time is running out.

There's a lot of people that you need to go through in order

to get, you know, the authorisation to get up on the roof.

I have been here before, so I was expecting that it would happen

a little bit faster than this, but...

Finally the supervisor arrives and James gets the all-clear to head up.

This key here is the key to the best view that you get

over Oxford Street.

This and Centre Point are the two the best views

you get in the West End, full stop.

Oh, it's beautiful. Look, the moon's out as well. Oh!

Oh, that's beautiful. Right.

James gets to work capturing one of the most breathtaking views

the capital has to offer.

It's actually got brighter already

and I've only been here five minutes.

You can see the area to the left of frame is starting to get...

starting to get quite red now.

That is where the sun is going to come up, so hopefully

I will get the shot of the sun as it passes over Oxford Street.

That will do. We are all set.

Three minutes.

I am expecting to see any minute now the first little red tip

appear over the horizon.

There's the sun.

When you get out of bed at three o'clock in the morning,

as soon as you see the sun come up over the horizon,

I am beaming with energy and...

Oh, this is... Come on. Look at that.

There we go. Right, I'm looking straight down Oxford Street now.

Oh...

Centre Point is looking cool with its new coat.

Oh, look at that! Come on.

What a view, man, what a view.

Oh, it's so relaxing.

Honestly, it is the best way to start your day.

You know, normally I don't have anybody bothering me -

got the whole place to myself. A view of the city that I love

coming to life, everybody starting to run around

and do their thing and bring the city to life and make it what it is.

And as James's working day ends,

another is just beginning on Europe's busiest shopping street.