From Burns to Butlins Grand Tours of Scotland


From Burns to Butlins

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The dramatic landscape of Scotland is a big part of

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the country's appeal. But some of the first tourists

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were attracted by something quite different.

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They were fans on a pilgrimage.

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They came to see all the sights associated with the life

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of one of the first global superstars, Robert Burns -

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the man who made Ayrshire famous.

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To cater for these literary fans,

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Black's Picturesque Guide to Scotland

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was quick to offer help and encouragement.

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A copy of this fascinating old book

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has been in my family for generations.

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It was always kept in the glove compartment

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of my father's car when we went on holiday.

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40 years on, I'm using Black's to inspire me

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on my own journeys across Scotland.

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And it's brought me to Ayrshire to discover the land of Burns.

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My grand tour begins in Alloway,

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the birthplace of Scotland's bard.

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I then head up the coast to discover the delights of holiday camps

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and ice cream, before rejoining the Burns trail to Mauchline

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and a flutter at the Ayr races.

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This is the old kirk at Alloway.

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Probably the most famous ruined church in Scotland.

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"Glimmering thro' the groaning trees

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"Kirk-Alloway seem'd in a bleeze

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"Thro' ilka bore the beams were glancing

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"And loud resounded mirth and dancing."

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In Burns' celebrated poem Tam o'Shanter

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this is where the drunken Tam witnesses a group

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of witches and warlocks dancing with the devil.

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Published in 1791, the poem was a rip-roaring success

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and soon fans began arriving here to see for themselves

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the source of Burns' inspiration. And from the old kirk,

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they began spreading out across the countryside

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looking for other connections with their poetic hero.

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Burns died in poverty in 1796,

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but the cult of Burns was just beginning.

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Right, Eric...

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'Joining historian Eric Zeulow,

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'I'm on a tandem tour of the land o' Burns.'

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It didn't take long for this area to become a tourist attraction did it?

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No. First tourists started coming within a year or so

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of the poet's death and then more and more and more started coming.

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And it's striking that really Burns tourism is the second literary

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branch of tourism to start up after Stratford-upon-Avon in England.

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And this became celebrated the world over as the land of Burns?

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Yeah, there was a guide book in about 1820 that had those

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words in the title and then a picture book came out in 1840

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with lots of pictures and stories and more.

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This early guide book with its beautiful illustrations

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by the painter David Hill,

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did much to encourage this new breed of tourist.

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This is the way to travel, Eric.

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This is great.

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'And clutching their copies of Burns' poems,

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'they came here from all over the world.'

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Up to the keystone, up to the keystone.

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This is where Tam o'Shanter was saved from the clutches

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of the witches after he'd crossed over the old Brig O'Doon.

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An absolutely gorgeous location.

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These were pilgrimage sites in a way. It's kind of a secular pilgrimage.

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Tourists coming here were coming to experience the poems,

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experience the place in which those poems were created,

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and to maybe get into the mind of the poet.

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And the place is as much an imagined thing as it is a reality.

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And I guess they weren't just coming for views, were they?

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They were coming to be in a place that had a connection with Burns.

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Oh, I think that's absolutely right.

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They, the poems paint a vivid image of place

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and so they wanted to come and experience that

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and by doing that, step into the mind of the poet.

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And nowhere better encapsulated the romantic image

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of The heaven-taught Ploughman than the poet's humble birthplace.

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-Here we are.

-Burns' cottage. All right.

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But it's a really intriguing thought when you realise that this

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great poetic genius did come from such a lowly background.

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What did early tourists make of the experience

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of coming to Burns' cottage?

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Mixed views, I'm afraid.

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I think some people were charmed by it.

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There were others, and some of them pretty notable

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John Keats, for example came and found that it had been

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turned into a pub.

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And this absolutely shattered his...

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I mean, he'd built... He had built this up.

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This was something he'd been talking about and writing about.

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Oh, it was going to be so great and then he gets here

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and it was just, it was shattering.

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Nathaniel Hawthorne, the American author, came here and he commented

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that the Alloway kirk was impossibly small and the cottage stank.

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-It stank?

-Smelled.

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-Well, it was a farm, course it stank.

-Exactly.

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And that's the reality isn't it?

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I mean, Keats came looking for something else,

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but the reality he found here wasn't quite to his taste.

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Yes, but you're...

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When you're travelling you're not expecting reality,

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you're expecting what you imagined to be authenticity.

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-Right.

-And that's all in your head.

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But despite some initial disappointment,

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the literary pilgrims kept coming,

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and throughout the following decades visitor numbers increased.

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Gradually folk began to realise

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that there was a buck to be made out of all these tourists.

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The curator of the cottage is Tom McMinn, 75 years young.

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Do you ever get any famous people here?

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Famous people, sir? They come from the outermost ends of the earth.

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I've met Clark Gable, Irvine Berlin,

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Joe Louis the boxer,

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aye, and I've met the Prince of Wales and a beggar man on the same day.

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Today they still come in their thousands,

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making Alloway a kind of literary theme park.

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-That is enormous.

-What do they eat?

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Tourists. HE LAUGHS

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Burns certainly played a major part

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in putting Ayrshire on the world tourist map.

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I'm now heading up the coast to Ayr to find out about another man

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who brought tourists flocking to this part of Scotland.

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In the years immediately following the Second World War,

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people wanted to have a bit of fun when they went on holiday.

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And for that they turned not to Robert Burns,

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but to Billy Butlin.

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The whole idea behind the holiday camp

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was to provide an all-inclusive entertainment package at one location.

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It was actually inspired by Billy Butlin's own experience

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of the great British seaside holiday,

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where guests were regularly thrown out of their boarding houses in the morning,

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couldn't get back in again until tea-time,

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with nothing to do and nowhere to go. But soon that changed

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and happy holiday-makers were pedalling to a brighter future.

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The Butlins camp at Ayr opened in 1947 and the philosophy was simple -

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a week's holiday for a week's pay.

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The original camp has long gone, replaced by a modern holiday park.

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Here, I'm meeting writer and Butlins fan Kathryn Ferry.

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Kathryn, I imagine the view has changed a lot since Butlin's heyday.

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Absolutely it has and you can't really visualise it today,

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but Billy Butlin was really all about creating a holiday atmosphere

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and so his camps had lots of colourful spaces in them

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and that was really important.

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So he was providing the colour of summer even if was raining?

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Yeah, absolutely. That was the idea, yeah.

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When you think how the country was just grey in the war years.

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Billy Butlin designed the camps specifically

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so that they had this sort of air of another place.

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All the fences were painted in primary colours

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and there fairy lights hanging up around the camp,

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and gardens with full gladioli and roses.

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I mean, really colourful.

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There would have been, on the front here, the outdoor pool.

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and there was the cable car that brought you down from the hill

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-down to the main building.

-Cable car?

-Absolutely, yes.

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It was very much an attempt to try and make people

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feel like they'd left the everyday workaday world behind.

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This series of postcards, produced at the height of Butlins' popularity,

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make it all seem incredibly glamorous.

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And the British public kept coming back for more.

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It's just the sort of thing that I always imagined you could do at Butlins.

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Do something crazy and surreal like pedal a giant swan on Swan Lake.

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Yeah. Butlins always had his boating lake.

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But there were all sorts of competitions for every member of the family.

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So Glamorous Grandmother, there was the Bonny Baby competitions,

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beauty contests of course. All sorts, even shiniest bald head.

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There were competitions for eating Chinese food with chopsticks,

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when that was a really new thing.

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Knobbly knee competitions. What was all that about?

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-That's an old favourite that one.

-It's all very self-mocking. Is that a very British thing?

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It is, but I think it's a very British trait isn't it?

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-We're not really taking ourselves too seriously.

-No, no if you...

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-And how could you be in a giant swan?

-No, exactly.

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-Tell you what, we seem to be sinking here.

-I think we are sinking!

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I think seriously sinking, yes.

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By the mid-sixties, Butlins Ayr was one of ten camps nationwide.

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Places where working people could enjoy an affordable holiday

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and good, clean family fun.

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Even when it rained.

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And entertaining campers was executed with military precision.

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A glance at this programme from 1949

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gives you an idea of just how closely

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the Butlins experience was timetabled.

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The day kicks off at 8 o'clock with "Good morning campers!"

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And then at 10 o'clock you had Keep Fit with Sandy in the Ballroom.

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11 o'clock was Crazy Cricket or Hi De Hi in the theatre,

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and at 2.15 was the children's Mannequin Competition

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in the Quiet Lounge, which wouldn't have been very quiet.

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And then at 8.30 was the All-Star Wrestling Competition.

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10.30 the Redcoats say "Ta-ta, the Noo" to departing campers,

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and at midnight the escape committee met to dig a tunnel.

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Only joking.

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The people who were employed to bring holiday-makers out of their shells

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were, of course, the Redcoats.

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Their role was part organiser and part entertainer,

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responsible for keeping the fun and frolics going.

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-Ian, if you could help me on with the jacket.

-I'll do the honours.

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Oh, thanks... The real thing, the real...

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-The real McCoy.

-..Redcoat's jacket...

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'And to see if I measure up, I'm meeting Frank and Ian

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'who were Redcoats here at Ayr back in the day.'

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-Don't forget the buttons.

-Was that important?

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Oh, yes. You had to keep the buttons fastened all the time.

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Didn't matter if the jacket didn't fit,

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you still had to put the buttons on.

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Yeah, sometimes we got late in the season, we got what was left.

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-What do you think?

-There is one thing missing.

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-There is something?

-Yes.

-Really?

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White handkerchief. Goes in the top pocket.

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-Why is a handkerchief...?

-It was the tradition.

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That was the finishing touch for any Redcoat uniform.

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-Sartorial flourish.

-Yeah, it's just an added finish.

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You were in a new world.

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You were in a special world that didn't exist beyond those gates.

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You had to be always smiling.

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You were not allowed to walk past people and not say "hello".

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You got a chance to do maybe a bit of performing as well.

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And being a Redcoat was seen as the first rung on the ladder to stardom.

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Des O'Connor and Isla St Clair started their careers at Ayr

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Amongst many other famous names were Charlie Drake, Jimmy Tarbuck,

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Dave Allen, Rod Hull, H from Steps and now, of course, Paul Murton.

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-You ready for this?

-Go for it.

-This is my audition for the part of a Redcoat.

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Hi De Hi!

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Ho De Ho. Perfect. The man's a natural.

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Hire me.

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Showbiz razzmatazz may have been Butlins' big selling point,

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but when the sun was shining, everybody headed for the beach.

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And there were many to choose from along this coast.

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My next stop is Saltcoats.

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The name comes from its unusual history

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as a place where salt was harvested from the sea.

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In its heyday, this was a busy seaside resort.

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When its grand new esplanade opened in 1920,

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you could hardly move for excited day-trippers.

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Today, I've come in search of what remains

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of one of the Ayrshire coast's most popular attractions.

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Scotland's largest artificial tidal pool opened here in the 1930s.

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It may not be much to look at today,

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but, back then, it really was something,

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and bathers flocked here for an invigorating plunge

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in its waters.

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But, sadly, like many seaside towns today,

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Saltcoats went into decline in the 1970s.

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And this is all that's left of a golden era.

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This is pretty sad, really.

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The whole place has been trashed, and there's not much left.

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The pool is full of all kinds of rubbish

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bottles, plastic bags, goodness knows what else.

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But I'm not one to shirk my responsibilities

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to get as close to the authentic experience of a Scottish holiday.

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So, dressed in a dry-suit, I'm bracing myself to experience

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this once-great sporting venue.

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Ah!

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It's hard to believe, but in the summer months this pool

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would have been packed with holiday-makers enjoying themselves.

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I could spend all day out here!

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But the lure of warmer waters abroad

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sadly spelt the end of the craze for outdoor bathing.

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We've either got softer or it's got colder.

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There's now only one outside pool left on this coastline.

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But floating in the ruins of this once grand pool,

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I get a sense of the fun that was had here.

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It's Martini time!

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Now, where are the hot showers?

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There's nothing like a swim to work up a good appetite.

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So, I'm heading up the coast to Largs

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for some traditional seaside cuisine.

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Early visitors to Largs weren't always made to feel welcome,

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as Black's points out.

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This is where the King of Scots defeated

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King Haco of Norway in 1263, "with great slaughter."

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Today a monument stands to that famous victory.

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But, many centuries after the Norwegians were sent packing,

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large numbers of incomers began arriving from southern Europe.

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The difference - they stayed.

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And without them, a trip to the seaside

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just wouldn't be the same.

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Throughout the early part of the 20th century,

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Italian immigrants began to influence

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the Scottish holiday experience.

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They opened fish-and-chip shops, ice cream parlours and cafes,

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catering for the growing number of Scots coming to the seaside.

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Nardini's opened in 1935.

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It had the most stylish Art Deco furnishings of the day,

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and was an instant hit with customers.

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To find out more about the huge influence

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of Italian cafe culture on the seaside,

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I'm meeting up with screenwriter Sergio Casci,

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whose family, like so many Scots-Italians,

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ran an ice cream parlour.

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Sergio, the Italian culture had a huge influence, did it not,

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on the way we appreciate our own seaside resorts?

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-Yeah.

-And a whole culture has built up around ice cream,

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around the Italian ice cream parlour.

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Well, it's become, it's become almost a rite of passage.

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You come to the little seaside resort, you have an ice cream.

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It's one of the essentials of the Scottish summer, and holiday experience.

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Now, you're obviously Italian,

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the name Sergio, and you're directly connected to this story,

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because your family set up an ice cream parlour.

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Well, that's right, yeah.

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My great grandfather came over in 1899, and he opened one cafe,

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then two, then three, then my grandfather took over, my father.

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That was one of the cafes they had...

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-Your great grandfather's, is it?

-My great grandfather.

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Italians came over in great numbers at the end of the 19th century.

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They were poor immigrants looking for work.

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They arrived in Scotland and discovered the Scots didn't really know about ice cream.

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You had industrial workers who were working, maybe,

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five or six days a week, and they had an extra day off.

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For the first time, people had leisure time,

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and they had a little bit of extra money to spend.

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So, your typical Glaswegian would go to the coast at the weekend,

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he'd paddle in the freezing cold sea, then he'd look for something to eat,

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he'd look for a bit of luxury.

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And so, the ice cream cafe, the ice cream parlour,

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became an essential part of the Scottish holiday experience.

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-Here they are, the staff. Very smart.

-They were beautiful.

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Smartly attired, as well, with those long aprons.

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In those days, going to a cafe was more

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than just the ice cream, and the coffee.

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You wanted to give people a sense of luxury.

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But not everyone was in favour of this new craze.

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As ice cream became more popular, it fell foul of the church,

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who considered this frozen dessert

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a subversive influence on young people.

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The great and the good of Scottish society

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were very suspicious of these ice cream parlours

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because, at the end of the day, ice cream is an indulgence.

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Ordinary working-class Scots loved it, but the people in charge

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of the moral fibre of the nation, they were very suspicious.

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For a start, these shops opened on a Sunday, which was a big no-no.

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I think the Scottish society at that time,

0:19:590:20:01

there was a certain distrust and a mistrust of such fripperies.

0:20:010:20:05

And, when you look at some of the debates that were had,

0:20:050:20:08

political debates and in the newspaper letter pages

0:20:080:20:10

at the time, you see this tremendous suspicion.

0:20:100:20:12

The idea that our young people could be drawn into these

0:20:120:20:15

dens of iniquity, where they would indulge in such luxuries.

0:20:150:20:18

And where would that lead?

0:20:180:20:19

It would lead to smoking. It would lead to kissing.

0:20:190:20:21

And one person actually made a connection between young women

0:20:210:20:25

of great moral fibre and good character,

0:20:250:20:27

innocent young girls, discovering the ice cream parlour, having their

0:20:270:20:30

first taste of ice cream, leading to cigarettes, then kissing,

0:20:300:20:34

and ultimately they ended up as common streetwalkers,

0:20:340:20:37

-as prostitutes.

-No!

0:20:370:20:38

All because of a, you know, double vanilla with sprinkles.

0:20:380:20:41

-Right. That's a slippery slope.

-It's a slippery slope.

0:20:410:20:44

Of course, Italian cafes were here to stay

0:20:440:20:49

and have become a big part of the seaside experience.

0:20:490:20:52

Leaving the coast, I'm heading inland to enjoy

0:20:580:21:00

a traditional celebration that dates back centuries.

0:21:000:21:04

This is Mauchline, where thousands come every year

0:21:060:21:09

to enjoy the Holy Fair.

0:21:090:21:12

In Burns' day, this was a mixture of the righteous and the raucous.

0:21:130:21:18

He captured the scene perfectly in his eponymous poem.

0:21:180:21:22

"My name is Fun - your cronie dear,

0:21:240:21:27

"The nearest friend ye hae,

0:21:270:21:30

"An' this is Superstition here,

0:21:300:21:33

"An' that's Hypocrisy.

0:21:330:21:36

"I'm gaun to Mauchline Holy Fair,

0:21:360:21:37

"To spend an hour in daffin:

0:21:370:21:40

"Gin ye'll go there, yon runkl'd pair,

0:21:400:21:43

"We will get famous laughin'

0:21:430:21:44

"At them this day."

0:21:440:21:46

Over two centuries later, it's still fun that most people are after,

0:21:460:21:51

and it seems there's plenty on offer.

0:21:510:21:55

The origins of The Holy Fair date back to the 17th century,

0:21:550:21:58

when fire-and-brimstone Presbyterian ministers travelled around country areas

0:21:580:22:03

to preach and give communion.

0:22:030:22:05

Your heathenous ways on the Sabbath are to stop!

0:22:050:22:10

But by Burns' day, this religious festival had become

0:22:100:22:14

more of an unholy fair - a jostling, promiscuous carnival.

0:22:140:22:20

And the Kirk did not approve.

0:22:200:22:23

-You should be saying your catechism every day! Every day!

-You're a pair of eejits!

0:22:230:22:28

Rot down into hell!

0:22:280:22:30

And what's your attitude to the goings on that you've seen so far today?

0:22:320:22:37

Devil's work sir. Devil's work! Yes indeed, they're terrible, terrible.

0:22:370:22:42

Sinners, every one of them.

0:22:420:22:44

There's gambling, gambling for alcohol. Alcohol, the devil's juice.

0:22:440:22:49

There's far too much hilarity. People enjoying themselves.

0:22:490:22:52

Fairs like these died out in the 19th century,

0:22:520:22:55

but many have again become annual events.

0:22:550:22:58

And Mauchline Holy Fair now attracts thousands of townsfolk

0:22:580:23:02

and tourists for the great day.

0:23:020:23:05

If you had one word to say to them all, what would you say?

0:23:050:23:09

Repent now. Repent your sins now, before it's too late.

0:23:090:23:13

Think it is too late. Thanks very much, gentlemen.

0:23:130:23:16

Burns stayed in Mauchline when he was a young man,

0:23:170:23:21

and it was his experience of life here that inspired some of his most vivid characters.

0:23:210:23:26

Just a few minutes away from all the noise of the fair,

0:23:290:23:31

there's a rather grand monument to our national bard,

0:23:310:23:35

built to celebrate the centenary of his death.

0:23:350:23:38

What a great view!

0:23:460:23:48

From here you can see Mossgiel, the farm where Burns once lived,

0:23:480:23:52

along with the places that inspired his writing.

0:23:520:23:55

Now, this memorial was built after my edition of Black's was published,

0:23:560:24:00

so it doesn't get a mention at all.

0:24:000:24:02

But it does feature a lot in later guides,

0:24:020:24:05

including this colourful little number called The Burns Country,

0:24:050:24:10

Where We Have Been And What We Have Seen.

0:24:100:24:13

'And the guide proclaims, "This is the true homeland of Burns.

0:24:130:24:18

'"Here he grew from youth to man, fell in love and out of love,

0:24:180:24:22

'"married and gave his first poetry to the world."'

0:24:220:24:26

And rather curiously, it's illustrated with images of Scotsmen in exotic locations.

0:24:270:24:33

And they're united in their colonial endeavours

0:24:330:24:36

by a line from Burns' most celebrated international song, Auld Lang Syne.

0:24:360:24:42

Bound in friendship, wherever they were and whoever they'd colonised.

0:24:420:24:46

It occurs to me that what makes Burns special is not just his international appeal,

0:24:550:25:01

but the unique way in which his memory and work are still cherished and celebrated here in Scotland.

0:25:010:25:08

Even The Holy Fair has been revived in his honour,

0:25:100:25:13

helping to keep alive the traditions and the culture that inspired him.

0:25:130:25:18

Leaving behind the fun of the fair,

0:25:210:25:23

I'm completing my circular tour of Ayrshire

0:25:230:25:27

to witness another tradition with a long pedigree.

0:25:270:25:30

RACE COMMENTARY FROM LOUDSPEAKER

0:25:320:25:36

There's been a racecourse at Ayr for centuries,

0:25:450:25:47

and it's always pulled in the punters.

0:25:470:25:51

Much to my surprise, Black's guide, normally the model of moral rectitude,

0:25:510:25:56

takes the opportunity to notify tourists who want a flutter on the horses

0:25:560:26:02

which days of the week are racing days.

0:26:020:26:04

By the early 1900s, horse racing at Ayr attracted thousands of day trippers.

0:26:070:26:13

They came, enjoyed the spectacle, soaked up the atmosphere,

0:26:130:26:18

and, of course, parted with some hard-earned cash.

0:26:180:26:22

The present racecourse was developed here in 1907

0:26:250:26:27

and today hosts the most prestigious events in the Scottish racing calendar -

0:26:270:26:32

The Ayr Gold Cup and the Scottish Grand National.

0:26:320:26:37

And for many, a big part of the day is the thrill of putting a few quid on a long shot.

0:26:370:26:43

I'm not a gambling man and so it's with some trepidation that I'm going to try and place a bet.

0:26:430:26:49

But before I waste my money, I'm going to speak to someone who knows the business inside out.

0:26:490:26:54

I'm hoping that track-side bookie Julie Williams can give me a winning tip.

0:26:540:26:59

First thing I need to know is what is the form of a horse?

0:26:590:27:02

What's that? What are you talking about?

0:27:020:27:04

What you're talking about there is you want to look at how

0:27:040:27:07

a horse has been performing. So you'd look back at his record.

0:27:070:27:10

One of the most important things we look at is how a stable's doing in the last 14 days.

0:27:100:27:14

So they've got a good record. It's all about the record of the horse, record of the trainer?

0:27:140:27:18

Absolutely. But if all that fails, you just pick the colours of the jockey silks.

0:27:180:27:22

-The colours!

-Yeah.

-There must be more of a science to it than that, surely!

0:27:220:27:27

So, having studied the form, I've decided to take the less scientific approach,

0:27:270:27:33

and put my money on the jockey wearing red and green.

0:27:330:27:37

RACE COMMENTARY FROM LOUDSPEAKER

0:27:370:27:40

Oh! Oh!

0:27:440:27:47

And the system seems to work!

0:27:470:27:51

After a photo finish, Ginger Jack wins!

0:27:510:27:54

Thank you very much indeed. Yes!

0:27:540:27:58

Flushed with success I put my winnings on the jockey wearing blue and yellow.

0:27:580:28:05

Sadly, this time the system fails.

0:28:050:28:09

Better luck next time, I think.

0:28:090:28:12

The thing about gambling is, there's only really one winner, and that's the bookie.

0:28:140:28:20

Not that I'm grumbling in any way, because it's all about playing the game.

0:28:200:28:25

Which is why people come here - to enjoy the spectacle, the excitement

0:28:250:28:29

and the atmosphere of a great day out -

0:28:290:28:31

all things that Robert Burns would have loved,

0:28:310:28:34

which is why I'm ending my grand tour of Scotland, from Burns to Butlins, at the races.

0:28:340:28:41

On my next Grand Tour, I'm facing the big chill,

0:28:440:28:48

as winter comes to Scotland

0:28:480:28:51

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