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I'm Sam Hall, better known as DJ Goldierocks. | 0:09:10 | 0:09:13 | |
I'm 27, I'm a TV and radio presenter and club DJ. | 0:09:13 | 0:09:17 | |
Now, this is the real me, | 0:09:17 | 0:09:19 | |
but when I'm Goldierocks I look very different. | 0:09:19 | 0:09:22 | |
Goldierocks is all about big eyelashes, big hair, | 0:09:24 | 0:09:27 | |
big make-up as well as great music. | 0:09:27 | 0:09:29 | |
That's my DJ-ing costume. | 0:09:34 | 0:09:35 | |
For me, it's the same deal as a clown wearing face paints | 0:09:38 | 0:09:41 | |
and a silly suit when he goes to work. | 0:09:41 | 0:09:43 | |
Now, whereas everyone knows that a clown's costume is fake, | 0:09:43 | 0:09:46 | |
it's very easy to forget that most photos you see of celebs | 0:09:46 | 0:09:49 | |
and models just isn't truly them. | 0:09:49 | 0:09:52 | |
There's a reason why we call them glossy magazines - | 0:09:52 | 0:09:55 | |
it's all about presenting a super-shiny world, | 0:09:55 | 0:09:57 | |
a world that's fun, but not real. | 0:09:57 | 0:10:00 | |
Most of what you see, at its best, is called media enhancement, | 0:10:00 | 0:10:03 | |
and at its worst, it is faked. | 0:10:03 | 0:10:06 | |
Today, I'm on a photo shoot at the WaterMill Studios | 0:10:08 | 0:10:11 | |
in the beautiful countryside of Bath. | 0:10:11 | 0:10:13 | |
You'll see there's no clowning around here, and there's | 0:10:18 | 0:10:21 | |
nothing funny about the time and technology it takes me to, | 0:10:21 | 0:10:24 | |
well, get photo-ready. | 0:10:24 | 0:10:25 | |
It's 9am here, so let's see how I do. | 0:10:25 | 0:10:28 | |
-Hello. -Hi, you must be Sam. -Nice to meet you. -Nice to meet you. | 0:10:31 | 0:10:34 | |
Let's get you to hair and make-up. | 0:10:34 | 0:10:36 | |
So I'm here to meet Danny Marie Elias who's going to start my transformation | 0:10:36 | 0:10:39 | |
from Sam Hall to Goldierocks. | 0:10:39 | 0:10:41 | |
Now, Danny's an award-winning hair and make-up artist, | 0:10:41 | 0:10:44 | |
who's done everything from fashion magazines to TV commercials | 0:10:44 | 0:10:48 | |
to catwalk. | 0:10:48 | 0:10:49 | |
-So what's happening now? -This is my version of Photoshop. | 0:10:57 | 0:11:00 | |
So through highlight and shade I can change your face shape | 0:11:00 | 0:11:04 | |
completely if I wanted to. | 0:11:04 | 0:11:06 | |
I could lengthen your face or make your nose shorter. | 0:11:06 | 0:11:09 | |
As long as you don't make my nose bigger, that's all OK. | 0:11:09 | 0:11:12 | |
I could make your lips wider, | 0:11:12 | 0:11:14 | |
I can lengthen your forehead or give you a stronger jaw line. | 0:11:14 | 0:11:18 | |
Can different races, sort of, change the shape of their eyes? | 0:11:18 | 0:11:21 | |
-Yeah, absolutely. -Wow! | 0:11:21 | 0:11:23 | |
Change skin colour, change someone's ethnicity, sex... | 0:11:23 | 0:11:27 | |
OK, so it's finally time for me to get out of Sam's clothes | 0:11:37 | 0:11:40 | |
and into my Goldierocks kit. | 0:11:40 | 0:11:42 | |
You guys don't get to see this bit. | 0:11:45 | 0:11:47 | |
So, that's me, all ready for the camera. | 0:11:49 | 0:11:53 | |
It's only taken two and a half hours. | 0:11:53 | 0:11:56 | |
This is my sharp shooter for the day, Tim Baker. | 0:11:56 | 0:11:59 | |
And this is his studio where he does a range of photography | 0:11:59 | 0:12:02 | |
and fashion shoots. | 0:12:02 | 0:12:04 | |
So, Tim, what can you do to make me look different? | 0:12:10 | 0:12:14 | |
I can do loads of things. | 0:12:14 | 0:12:16 | |
With the lights, we can lift all of the bags under your eyes | 0:12:16 | 0:12:19 | |
and we can lift your chin up a little bit. | 0:12:19 | 0:12:21 | |
Different angles that we shoot from will make a massive difference | 0:12:21 | 0:12:24 | |
to the shape of your face. | 0:12:24 | 0:12:25 | |
Chin up a tiny little bit for me, that's lovely. That looks good. | 0:12:25 | 0:12:29 | |
Right, eyes to camera. That's great. | 0:12:29 | 0:12:32 | |
With the team we've had today, six or eight people all working on you | 0:12:32 | 0:12:36 | |
all day long, doing your hair, your make-up, setting up all the lights, | 0:12:36 | 0:12:40 | |
we can make anyone look absolutely... | 0:12:40 | 0:12:42 | |
like the celebrities in the magazines. | 0:12:42 | 0:12:44 | |
Edit out the wrinkles! | 0:12:48 | 0:12:50 | |
Show me your best shots. | 0:12:53 | 0:12:54 | |
Absolutely. Let's have a look and see which ones you like. | 0:12:54 | 0:12:57 | |
Hmmm, that one's a bit dodgy. Ooh, that one's, yeah. That one's nice. | 0:12:57 | 0:13:01 | |
We'll go through hundreds of shots in a day, really, | 0:13:01 | 0:13:04 | |
just to find that one picture where everything's come together properly. | 0:13:04 | 0:13:07 | |
Well, thanks very much for your time, it's been a really good day. | 0:13:11 | 0:13:14 | |
-So I guess I'm off. -Normally, I would let you go now. | 0:13:14 | 0:13:17 | |
But not this time. | 0:13:17 | 0:13:19 | |
I'm going to take you over there and we'll go through all | 0:13:19 | 0:13:21 | |
the stages of post-production, all the work that goes on to finish | 0:13:21 | 0:13:24 | |
these pictures off and getting them just looking their very, very best. | 0:13:24 | 0:13:27 | |
Choosing the right image is only the start. | 0:13:27 | 0:13:30 | |
This is where computer technology takes over. | 0:13:30 | 0:13:33 | |
Airbrushing can digitally change my skin, my hair, | 0:13:33 | 0:13:36 | |
Tim's software can even change my body size. | 0:13:36 | 0:13:39 | |
-It's a shape shifter. So, have you picked a shot? -I have indeed, yeah. | 0:13:39 | 0:13:44 | |
Here's a picture as we've got it straight out of camera, | 0:13:44 | 0:13:47 | |
now I'll just show you what we can actually do to it. | 0:13:47 | 0:13:49 | |
I think that looks good. | 0:13:49 | 0:13:50 | |
Yeah, well, absolutely, it does, it looks fantastic. | 0:13:50 | 0:13:53 | |
But to get that final little polish on it, | 0:13:53 | 0:13:55 | |
the sort of things that you see in magazines, | 0:13:55 | 0:13:57 | |
to get that editorial finish, we've got to do a little bit more. | 0:13:57 | 0:14:00 | |
And there I am! | 0:14:05 | 0:14:06 | |
With Katy Perry purple hair. Wow! | 0:14:06 | 0:14:10 | |
-And that took, what? All of three seconds? -Absolutely. | 0:14:10 | 0:14:13 | |
To get it finished off, it would take a lot longer to go round | 0:14:13 | 0:14:15 | |
all of these tiny little pieces of hair, | 0:14:15 | 0:14:17 | |
but yeah, just as a quick example of how it starts going. | 0:14:17 | 0:14:21 | |
It's funny because I've always prided myself | 0:14:21 | 0:14:23 | |
on having quite nice hair, and yet you can see | 0:14:23 | 0:14:26 | |
all these extensions just hanging out a different shade. | 0:14:26 | 0:14:29 | |
Why didn't they just leave it as it was to begin with? | 0:14:30 | 0:14:33 | |
# There was a time | 0:14:33 | 0:14:36 | |
# I met a girl of a Different kind... # | 0:14:36 | 0:14:41 | |
I mean, these images look nothing like the real me. | 0:14:41 | 0:14:45 | |
Certainly, what I didn't look like this morning when I woke up. | 0:14:45 | 0:14:48 | |
You stopped being you at nine o'clock when you walked in through the door. | 0:14:48 | 0:14:52 | |
Once they move past the moment of you walking in and sitting down | 0:14:52 | 0:14:55 | |
in front of a make-up artist, | 0:14:55 | 0:14:56 | |
reality's just out of the window then. | 0:14:56 | 0:14:59 | |
We've just basically spent the day working to make this fictional image. | 0:14:59 | 0:15:03 | |
Now, it contains elements of you, but this isn't you. This isn't a person. | 0:15:03 | 0:15:08 | |
But just a fantasy, really. | 0:15:08 | 0:15:09 | |
And my waist has been nipped in which makes them look even bigger. | 0:15:14 | 0:15:18 | |
This is just unachievable. | 0:15:18 | 0:15:20 | |
I think my proportions now wouldn't match a real woman. | 0:15:20 | 0:15:26 | |
To have that boob-to-waist-to-hip ratio. Am I just a bad model? | 0:15:26 | 0:15:31 | |
-Is this a one-off that you make this many alterations? -Not at all, no. | 0:15:31 | 0:15:35 | |
It's not just accepted in the industry, but it's expected. | 0:15:35 | 0:15:39 | |
I often get made up and dressed up because it's part of my DJ job, | 0:15:43 | 0:15:47 | |
but that's all. | 0:15:47 | 0:15:48 | |
I definitely don't look like this on my days off. | 0:15:48 | 0:15:51 | |
It's estimated that we see over 700 airbrushed | 0:15:52 | 0:15:56 | |
or digitally-altered images every single day. | 0:15:56 | 0:15:59 | |
Because we see these images all the time, | 0:16:01 | 0:16:03 | |
we start to think they're normal, that people really look like this. | 0:16:03 | 0:16:07 | |
But they don't. It isn't something we should try to live up to or copy. | 0:16:07 | 0:16:12 | |
Even I can't compare the real me to what I look like in these photos. | 0:16:12 | 0:16:17 | |
They're just faking it. | 0:16:17 | 0:16:19 | |
Subtitles by Red Bee Media Ltd | 0:16:40 | 0:16:42 |