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Small farms and rural businesses are in crisis. | 0:00:02 | 0:00:04 | |
We've put our life savings into what we're doing. | 0:00:04 | 0:00:06 | |
A tough economic climate and depressed agricultural markets | 0:00:06 | 0:00:10 | |
are bringing the countryside to its knees. | 0:00:10 | 0:00:12 | |
If we get a very bad year, we'll just have to go bankrupt. | 0:00:12 | 0:00:15 | |
'I'm Nick Hewer, and I'm returning to my Northern Irish roots...' | 0:00:15 | 0:00:18 | |
It's my country. What are you doing here? | 0:00:18 | 0:00:20 | |
I'm from Nebraska, I've never heard of Ballyclare. | 0:00:20 | 0:00:23 | |
'..to help these farms and rural businesses diversify.' | 0:00:23 | 0:00:26 | |
I'm no farming expert, but I do know | 0:00:26 | 0:00:29 | |
what it takes for a farming business to survive | 0:00:29 | 0:00:31 | |
in these tough economic times. | 0:00:31 | 0:00:33 | |
You deal with the horse, | 0:00:33 | 0:00:36 | |
shoot the horse yourself. | 0:00:36 | 0:00:38 | |
Every time I come to Northern Ireland, I put on a stone. | 0:00:38 | 0:00:40 | |
-Can I offer you a scone? -Can we call you Nick? | 0:00:40 | 0:00:42 | |
And every now and again, there must be a reality check. | 0:00:42 | 0:00:46 | |
The Chinese are very good at this sort of thing. | 0:00:46 | 0:00:48 | |
And that's where I come in. | 0:00:48 | 0:00:50 | |
I'm on my way to meet Ian and Karen at their pet crematorium. | 0:00:56 | 0:00:59 | |
They're about to splash out £35,000 on a horse incinerator | 0:00:59 | 0:01:04 | |
but is there really, really a market for that? | 0:01:04 | 0:01:07 | |
Ian set up the pet crematorium 11 years ago, | 0:01:07 | 0:01:10 | |
and currently it operates under the family banner, Craigycor. | 0:01:10 | 0:01:14 | |
Have three brothers, Robert, Alan and John, | 0:01:14 | 0:01:17 | |
and the farm, we let it out to a dairy farmer up the road. | 0:01:17 | 0:01:20 | |
The crematorium opened in 2000. | 0:01:20 | 0:01:22 | |
One of Ian's vets asked him about starting a crematorium. | 0:01:22 | 0:01:25 | |
They said there was a need for it. | 0:01:25 | 0:01:26 | |
Ian worked very much for the family kennel business, | 0:01:26 | 0:01:29 | |
that was always the main business, | 0:01:29 | 0:01:31 | |
so the crematorium was always a sideline, | 0:01:31 | 0:01:33 | |
we worked maybe two days a week at the crematorium | 0:01:33 | 0:01:35 | |
so it was never pushed. | 0:01:35 | 0:01:36 | |
Ian's brother Robert looks after the Craigavon dog pound, | 0:01:36 | 0:01:39 | |
the kennels, the cattery, the pet shop | 0:01:39 | 0:01:41 | |
and the grooming parlour all on the same site. | 0:01:41 | 0:01:44 | |
He's good enough, he would see to customers. | 0:01:44 | 0:01:46 | |
If a private cremation came in through the yard, | 0:01:46 | 0:01:48 | |
he'd see to those people if we're not about. | 0:01:48 | 0:01:50 | |
At the minute, I don't earn a wage. I gave up work. | 0:01:50 | 0:01:52 | |
So, I mean, eventually, I'd like that I could earn a wage | 0:01:52 | 0:01:55 | |
and work for the business part-time or full-time, or whatever's needed. | 0:01:55 | 0:01:58 | |
And with a burgeoning business, a world of wildlife | 0:01:58 | 0:02:01 | |
and a young toddler, they've got their hands full. | 0:02:01 | 0:02:04 | |
I'm very, very involved in animal rescue - | 0:02:04 | 0:02:06 | |
rehomed about 500 dogs and cats and guinea pigs and ferrets | 0:02:06 | 0:02:09 | |
and rabbits and pigs and whatever else needs it. | 0:02:09 | 0:02:11 | |
That would be my passion in life. | 0:02:11 | 0:02:13 | |
I would give everything, Ian will tell you | 0:02:13 | 0:02:15 | |
I'd give my right arm if it saved an animal's life, I wouldn't mind. | 0:02:15 | 0:02:18 | |
But the crematorium's important as well | 0:02:18 | 0:02:20 | |
because I know that I have such a strong bond with my animals | 0:02:20 | 0:02:23 | |
and when they die it kills me. It's totally and utterly devastating. | 0:02:23 | 0:02:26 | |
I feel that for other people. There's times people come in | 0:02:26 | 0:02:28 | |
with their cremations and I cry with them. They cry and I cry too. | 0:02:28 | 0:02:31 | |
So is this emotional couple strong enough for the business of burning? | 0:02:31 | 0:02:34 | |
People have horses 20 years plus | 0:02:34 | 0:02:37 | |
and to see them being taken away in the back of a lorry... | 0:02:37 | 0:02:40 | |
-The knacker's yard. -..to the knacker's yard, it isn't nice. | 0:02:40 | 0:02:43 | |
And can they make animal death, equine or otherwise, profitable? | 0:02:43 | 0:02:46 | |
Can they turn ash into cash? | 0:02:46 | 0:02:49 | |
Hello. Karen, how are you? | 0:02:54 | 0:02:56 | |
-Hi, Nick. -I'm Nick. Ian, how are you? -Nice to meet you. | 0:02:56 | 0:02:59 | |
-So this is it, Craigycor? -It is. | 0:02:59 | 0:03:02 | |
Many businesses - kennels, cattery, | 0:03:02 | 0:03:04 | |
grooming, pet shop and your business, which is the crematorium. | 0:03:04 | 0:03:08 | |
-Yes. -You've got big plans, I hear. | 0:03:08 | 0:03:09 | |
-Yes. -Big enough to take a horse, is that right? -Yes. -Indeed. | 0:03:09 | 0:03:12 | |
-Can we go in the warm? -Yes. -I'm freezing. | 0:03:12 | 0:03:14 | |
'In pursuit of warmth and facts, | 0:03:14 | 0:03:17 | |
'I enter the Craigycor comfort chamber, the quiet room.' | 0:03:17 | 0:03:21 | |
What happens if you bring in a pet that has died, | 0:03:21 | 0:03:23 | |
we meet you in the yard, and we invite you in here to the quiet room | 0:03:23 | 0:03:26 | |
and spend some time with your pet. | 0:03:26 | 0:03:27 | |
And how do they find their way to you? | 0:03:27 | 0:03:29 | |
Well, off our website. A lot of it comes word of mouth. | 0:03:29 | 0:03:32 | |
Veterinary practices would recommend us. | 0:03:32 | 0:03:35 | |
My dog, my beloved Jasmine, is actually about 11, | 0:03:35 | 0:03:38 | |
so we're beginning to think about death. | 0:03:38 | 0:03:41 | |
So I go to the vet and say, "This poor old thing is at death's door, | 0:03:41 | 0:03:45 | |
"I think it's time to put her down." How would he do it? | 0:03:45 | 0:03:47 | |
A vet would do it through a crematorium as well. | 0:03:47 | 0:03:49 | |
-Would he? -Yes. -It's not a local government thing? | 0:03:49 | 0:03:52 | |
No, no. The vets do it through a crematorium as well. | 0:03:52 | 0:03:55 | |
And basically you have two types, | 0:03:55 | 0:03:56 | |
you have communal cremation or a private cremation. | 0:03:56 | 0:03:59 | |
What about the cost? | 0:03:59 | 0:04:00 | |
We have dogs and cats - that's the volume of business, I guess. | 0:04:00 | 0:04:03 | |
-Cats, dogs, parrots, rabbits, guinea pigs... -Parrots? | 0:04:03 | 0:04:06 | |
Parrots. We've cremated lizards. | 0:04:06 | 0:04:07 | |
Lizards? That can't have taken long to incinerate. | 0:04:07 | 0:04:10 | |
Still takes three-and-a-half hours, | 0:04:10 | 0:04:11 | |
doesn't matter what size the animal is, yeah. | 0:04:11 | 0:04:13 | |
And what would you charge, then, for my dog? | 0:04:13 | 0:04:16 | |
You're talking £65, then, for a basic cremation, | 0:04:16 | 0:04:18 | |
which is a private cremation. | 0:04:18 | 0:04:19 | |
Depending what way you want the ashes, | 0:04:19 | 0:04:21 | |
a scatter tube is your cheapest option, they're £5, | 0:04:21 | 0:04:24 | |
and then you can start going for these. | 0:04:24 | 0:04:26 | |
£70 would be your cheapest option. | 0:04:26 | 0:04:27 | |
Your dearest option would be about £105. | 0:04:27 | 0:04:30 | |
'So, Jasmine tubed up - £70, | 0:04:30 | 0:04:32 | |
'popped in a casket - £105. Hmm, bargain.' | 0:04:32 | 0:04:36 | |
I've always rather thought the Ulsterman was quite stern, | 0:04:36 | 0:04:39 | |
slightly mean and has a fairly hard heart. | 0:04:39 | 0:04:42 | |
And yet you've got a thriving business | 0:04:42 | 0:04:44 | |
on people who love their pets so much. Am I wrong? | 0:04:44 | 0:04:47 | |
Ian and I both love our animals an awful lot. Ian will go to a vet | 0:04:47 | 0:04:50 | |
and a vet will say a kitten came in to be put to sleep, | 0:04:50 | 0:04:52 | |
its owner didn't want it, and he'll bring it home and we'll rehome it. | 0:04:52 | 0:04:55 | |
People laugh and say, "You'll never make a fortune," but... | 0:04:55 | 0:04:58 | |
-That's how we started. -We're happy doing what we do. | 0:04:58 | 0:05:00 | |
I come from a fairly pragmatic animal family. | 0:05:00 | 0:05:03 | |
My father was a vet and his father before him | 0:05:03 | 0:05:05 | |
and so it was that when he retired, he shot his dog. | 0:05:05 | 0:05:10 | |
And my mother said, "Where's the dog?" It's a true story | 0:05:10 | 0:05:13 | |
and he said, "I can't afford a dog now I'm retired," so he shot it. | 0:05:13 | 0:05:16 | |
'And with that tale of rural mortality, | 0:05:16 | 0:05:18 | |
'I leave the confines of the comfort suite | 0:05:18 | 0:05:21 | |
'and step out to explore what Craigycor has to offer.' | 0:05:21 | 0:05:24 | |
Surrounded by shrieking shih-tzus and yapping hounds, | 0:05:29 | 0:05:32 | |
it's no surprise that Ian and Karen lack focus. | 0:05:32 | 0:05:36 | |
They're big on charity but small on profit. | 0:05:36 | 0:05:38 | |
Forget rescue animals. Can I rescue this charitable duo from themselves? | 0:05:41 | 0:05:46 | |
And what of the burning question - | 0:05:52 | 0:05:53 | |
can they cope with the business end of the business? | 0:05:53 | 0:05:57 | |
So you've got two incinerators here, | 0:05:57 | 0:05:59 | |
the horse incinerator will go where, do you reckon? | 0:05:59 | 0:06:01 | |
We're hoping it will go in here | 0:06:01 | 0:06:03 | |
-and we'll take away one of these incinerators. -This one is for... | 0:06:03 | 0:06:06 | |
This one is for solely private cremations, so there's only one body in this at a time. | 0:06:06 | 0:06:09 | |
-And this is the...? -And this is for group cremation. | 0:06:09 | 0:06:12 | |
You can fit a good-sized dog, even a small pony, it's quite a big chamber. | 0:06:12 | 0:06:15 | |
-Pony? -Yes, a small pony or sheep. | 0:06:15 | 0:06:17 | |
And they get up to what sort of temperatures, then? | 0:06:17 | 0:06:19 | |
1,800 degrees. | 0:06:19 | 0:06:21 | |
-A German shepherd... -Yes. -..would take how long? | 0:06:21 | 0:06:24 | |
An hour-and-a-half. | 0:06:24 | 0:06:26 | |
Have you calculated the fuel costs per hour-and-a-half? | 0:06:26 | 0:06:30 | |
Yes, it works out about £15 to £20. | 0:06:30 | 0:06:33 | |
-Is it? -Yes. -As much as that? | 0:06:33 | 0:06:34 | |
How much are you charging? | 0:06:34 | 0:06:36 | |
50 for the small cremation and... | 0:06:36 | 0:06:37 | |
-50? -Yes. -Of which 20 goes on fuel. | 0:06:37 | 0:06:40 | |
-Yeah. -It's too much. | 0:06:40 | 0:06:42 | |
-And fuel costs are going up all the time? -All the time. | 0:06:42 | 0:06:45 | |
-So your margin's decreasing? -Yes. -You're under pressure. | 0:06:45 | 0:06:48 | |
You can't exist on thin air just because you've got a big heart. | 0:06:48 | 0:06:52 | |
-Yes. -That's it! | 0:06:52 | 0:06:53 | |
-You've got to put bread on the table for little Adam. -Yes. -That's it. | 0:06:53 | 0:06:56 | |
That's lively incentive indeed. | 0:06:56 | 0:06:59 | |
To make the business work, | 0:06:59 | 0:07:00 | |
they're going to have drop the heart and put on the head. | 0:07:00 | 0:07:03 | |
At the moment, there really isn't a business there, it's a charity. | 0:07:03 | 0:07:08 | |
And it's some sort of family enterprise. | 0:07:08 | 0:07:10 | |
If they want to actually turn it into a business | 0:07:10 | 0:07:12 | |
and make a future for themselves and their little boy Adam, | 0:07:12 | 0:07:15 | |
they'll have to start marketing it properly, | 0:07:15 | 0:07:17 | |
and where should they market it? | 0:07:17 | 0:07:19 | |
Straight down the throat of the veterinary practices | 0:07:19 | 0:07:21 | |
because that's where their volume is coming from. | 0:07:21 | 0:07:23 | |
'Can a local vet and a local livery yard | 0:07:23 | 0:07:26 | |
'help them put food on the table?' | 0:07:26 | 0:07:29 | |
We've had no pet crematorium come around soliciting business at all. | 0:07:29 | 0:07:32 | |
-None of them? -No. | 0:07:32 | 0:07:34 | |
Hmm, somebody is missing a trick. | 0:07:34 | 0:07:35 | |
What sort of service would you expect now? | 0:07:35 | 0:07:38 | |
We kind of see it as an extension of ourselves | 0:07:38 | 0:07:41 | |
because that's what the client thinks. | 0:07:41 | 0:07:43 | |
You want a nice, clean, professional front of house | 0:07:43 | 0:07:46 | |
and above all, you want respect for the owners | 0:07:46 | 0:07:49 | |
because they've been through a hard time | 0:07:49 | 0:07:51 | |
and you want them to spend a bit of time with them | 0:07:51 | 0:07:53 | |
and basically put their minds at ease. | 0:07:53 | 0:07:55 | |
'So that's what the vets require, but what of horse owners?' | 0:07:55 | 0:07:59 | |
-This is sort of the pet end of the equine industry. -Yes, it would be. | 0:08:04 | 0:08:07 | |
And I guess that from time to time, sadly, you lose one? | 0:08:07 | 0:08:12 | |
Unfortunately, yes. | 0:08:12 | 0:08:13 | |
How do you dispose of the remains? | 0:08:13 | 0:08:16 | |
In 2003, the EU brought in new legislation to say that | 0:08:16 | 0:08:21 | |
all animals had to be taken away. | 0:08:21 | 0:08:22 | |
So they come in a bin lorry type device, | 0:08:22 | 0:08:25 | |
they hoist the animal with a crane into the bin lorry | 0:08:25 | 0:08:28 | |
and take it away then to whatever plant it goes to. | 0:08:28 | 0:08:31 | |
So is there a market for a crematorium for horses? | 0:08:31 | 0:08:34 | |
I would imagine so, yes, I have spoken to some of our clients here | 0:08:34 | 0:08:37 | |
and one of the girls who lost a horse a few years back said | 0:08:37 | 0:08:41 | |
if the facility had been there at the time, she would have used it. | 0:08:41 | 0:08:44 | |
-They'll find the money. -They'll find the money, I think they will, yes. | 0:08:44 | 0:08:47 | |
'Fuelled by my findings, I speed to Craigycor | 0:08:47 | 0:08:51 | |
'to point Ian and Karen on the pathway to profit.' | 0:08:51 | 0:08:55 | |
What struck me as remarkable | 0:08:55 | 0:08:57 | |
was that this particular veterinary surgeon | 0:08:57 | 0:09:00 | |
is never approached by anybody in the pet crematorium business | 0:09:00 | 0:09:04 | |
saying, "Use us." | 0:09:04 | 0:09:06 | |
There's an opportunity there | 0:09:06 | 0:09:07 | |
for you guys to get together some sort of mailing marketing programme | 0:09:07 | 0:09:11 | |
and make sure they know about you | 0:09:11 | 0:09:13 | |
and that they're going to send you business. | 0:09:13 | 0:09:15 | |
Also, move out of that yard with dogs barking, and there's a shop | 0:09:15 | 0:09:20 | |
and there's a grooming parlour and people coming in with bouncy dogs | 0:09:20 | 0:09:23 | |
and your customer is carrying the dead remains. | 0:09:23 | 0:09:26 | |
Not quite right, is it? | 0:09:26 | 0:09:28 | |
Your quiet room is quite small, it's a bit cheerless, isn't it? | 0:09:29 | 0:09:33 | |
It's not very comforting. And that's the face of your business. | 0:09:33 | 0:09:37 | |
You two are great. The room is horrid. | 0:09:37 | 0:09:39 | |
-Yeah. -You might even think of one of those wooden chalets, | 0:09:39 | 0:09:42 | |
and put it quietly up in the garden. | 0:09:42 | 0:09:44 | |
You should view the cremation as just the beginning of the process. | 0:09:44 | 0:09:48 | |
When you go and get your hair done, | 0:09:48 | 0:09:50 | |
it's not just a question of having a haircut, is it? | 0:09:50 | 0:09:53 | |
They say, "We think really you should this try this particular sort of conditioner, | 0:09:53 | 0:09:57 | |
"and have you tried this shampoo?" That's up-selling, isn't it? | 0:09:57 | 0:10:01 | |
What I urge you to do, cos I did it last night, | 0:10:01 | 0:10:03 | |
is get onto the American site. | 0:10:03 | 0:10:05 | |
You would not believe what's going on in America. | 0:10:05 | 0:10:07 | |
Mind you, they do love death over there, | 0:10:07 | 0:10:09 | |
they make a real meal of it, quite frankly! | 0:10:09 | 0:10:11 | |
Have a crack at it. Horses? | 0:10:11 | 0:10:13 | |
How much more elegant would it be if the horse comes out of the box | 0:10:13 | 0:10:18 | |
and you say to the owner, "Say goodbye," | 0:10:18 | 0:10:20 | |
you take it around the corner, you can shoot the horse. | 0:10:20 | 0:10:24 | |
I think that's a nicer way to deal with these things. | 0:10:24 | 0:10:26 | |
It is a possibility. | 0:10:26 | 0:10:28 | |
You deal with the horse. Shoot the horse yourself. | 0:10:28 | 0:10:32 | |
Let me just summarise, now, in bullet point form, really. | 0:10:32 | 0:10:35 | |
Attack the vet market, give the owner a choice, | 0:10:35 | 0:10:38 | |
move out of that little quiet room, | 0:10:38 | 0:10:40 | |
maybe a chalet in the garden, with a little path up to it. Horses? | 0:10:40 | 0:10:43 | |
Install the big horse incinerator, but also consider getting a licence | 0:10:43 | 0:10:47 | |
so that you deal with the horse | 0:10:47 | 0:10:50 | |
while you look after the owner. What's wrong with that? | 0:10:50 | 0:10:52 | |
Listen, I'm coming back in the spring. | 0:10:52 | 0:10:54 | |
It's all action from this moment on. | 0:10:54 | 0:10:56 | |
There was a few comments he made, a wee bit to the edge, | 0:10:58 | 0:11:00 | |
-but he was truthful. -He was justified in everything he said. | 0:11:00 | 0:11:04 | |
It is something... I do need to get my business head on, | 0:11:04 | 0:11:06 | |
stop ruling with my heart. | 0:11:06 | 0:11:08 | |
Are Ian and Karen capable | 0:11:08 | 0:11:10 | |
of dropping, you know, the sentimental side of this | 0:11:10 | 0:11:13 | |
and turning it into a business? | 0:11:13 | 0:11:15 | |
There is a business there, I have no doubt about it. | 0:11:15 | 0:11:18 | |
By autumn, we will be moved fully | 0:11:18 | 0:11:20 | |
-and we'll be completely away from Craigycor, name and everything. -Yes. | 0:11:20 | 0:11:23 | |
To ignite Ian and Karen's business passion, | 0:11:23 | 0:11:26 | |
I send in brand consultant | 0:11:26 | 0:11:28 | |
Mark Thompson, who is consumer-focused. | 0:11:28 | 0:11:31 | |
Now, what they're buying is your compassion and your care | 0:11:31 | 0:11:35 | |
and the way that you do your business, | 0:11:35 | 0:11:37 | |
not just what the business is. | 0:11:37 | 0:11:39 | |
That's the direction I've tried to take with the naming. | 0:11:39 | 0:11:42 | |
The word is Farewell. | 0:11:42 | 0:11:44 | |
The word that I think we need to put in front of that | 0:11:44 | 0:11:46 | |
and which turns it then into a brand name | 0:11:46 | 0:11:48 | |
is very simply Pets Farewell. | 0:11:48 | 0:11:51 | |
It's simplistic and it really is fantastic, so it is. | 0:11:51 | 0:11:53 | |
In addition to that, what you might also need are tag lines or slogans. | 0:11:53 | 0:11:58 | |
It could be something about treasured moments lasting for ever, | 0:11:58 | 0:12:01 | |
it could be peace for pet lovers in times of sorrow. | 0:12:01 | 0:12:04 | |
Putting it together with those, | 0:12:04 | 0:12:06 | |
I have to say I feel myself welling up reading through those. | 0:12:06 | 0:12:09 | |
I was thinking, "Don't sit here and cry, please," | 0:12:09 | 0:12:11 | |
but it's lovely, it's so, so nice, it really is. | 0:12:11 | 0:12:14 | |
So, the new brand and the new tag line - what's next? | 0:12:14 | 0:12:17 | |
There are some practical things they now need to do, | 0:12:17 | 0:12:20 | |
secure the web addresses, make sure the trademark is enforceable. | 0:12:20 | 0:12:23 | |
We need to get our log cabin | 0:12:23 | 0:12:25 | |
and get that sorted and instated and ready to go. | 0:12:25 | 0:12:28 | |
I'm making enquiries at the minute about getting a gun | 0:12:28 | 0:12:31 | |
for the purpose of, you know, humanely putting a horse to sleep. | 0:12:31 | 0:12:35 | |
I left Ian and Karen with a long list of things to do | 0:12:37 | 0:12:40 | |
and six weeks later, I'm back to check on progress. | 0:12:40 | 0:12:44 | |
Today's burning issue is the pet crematorium business | 0:12:44 | 0:12:47 | |
and I'm off to Moira to see Ian and Karen. | 0:12:47 | 0:12:50 | |
Have they made caring commercial? | 0:12:50 | 0:12:52 | |
DOGS BARK | 0:12:54 | 0:12:55 | |
You've built the quiet room, the chalet of solace. | 0:12:55 | 0:12:59 | |
I can't hear myself think over those dogs. | 0:12:59 | 0:13:01 | |
-How are they...? Are you going to quieten them down? -Yes. | 0:13:01 | 0:13:04 | |
You ought to have a tranquiliser on the relevant days, really. | 0:13:04 | 0:13:07 | |
We're going to plant hedgerow all along here, | 0:13:07 | 0:13:10 | |
-so that will cut out... -Really? | 0:13:10 | 0:13:11 | |
-That will be done in the next two months. -Along where? | 0:13:11 | 0:13:13 | |
-Right along this side over here. -Sort of leylandii things? | 0:13:13 | 0:13:16 | |
-Yeah. -Tall? -Yes, big and strong | 0:13:16 | 0:13:18 | |
that will block out the kennel view as well. | 0:13:18 | 0:13:20 | |
We're going to plant laurel, I think, along here. | 0:13:20 | 0:13:22 | |
Laurel? That's a good funereal sort of plant, | 0:13:22 | 0:13:25 | |
-yew trees have often favoured in graveyards. -Yep. | 0:13:25 | 0:13:29 | |
Shall we have a look inside the chalet of solace? | 0:13:29 | 0:13:33 | |
It's an empty canvas, I guess, | 0:13:33 | 0:13:34 | |
-and the floor? -We have a few different options, | 0:13:34 | 0:13:37 | |
we've had a few guys out the last week giving us quotes and stuff. | 0:13:37 | 0:13:40 | |
We need a very expensive lino | 0:13:40 | 0:13:41 | |
or something like that that's wiped clean and hygienic. | 0:13:41 | 0:13:44 | |
-Because of bodily fluids. -Bodily fluids would spill from animals, yes. | 0:13:44 | 0:13:47 | |
Where will the loved one - let's call it the loved one - where will that go? | 0:13:47 | 0:13:50 | |
We'll have the table over here, so you'll be able to lay your pet out, | 0:13:50 | 0:13:53 | |
-so they'll be able to see out the window. -Got a bit of a view. | 0:13:53 | 0:13:56 | |
Heating in the winter - I mean, animals die the year round. | 0:13:56 | 0:13:59 | |
-We have ordered a burner for the side. -A burner, a heater burner? | 0:13:59 | 0:14:03 | |
-A heater burner, yes, a cast iron stove. -Good. | 0:14:03 | 0:14:06 | |
I'm impressed with the chalet, the relocation and the signage, | 0:14:07 | 0:14:10 | |
so we take the path of no return to branding. | 0:14:10 | 0:14:14 | |
PetsFarewell is great, perfect, says it all. | 0:14:14 | 0:14:17 | |
-What's underneath? "Pets and horse crematorium." -Yes. | 0:14:17 | 0:14:21 | |
Brilliant, so you've got the branding. | 0:14:21 | 0:14:23 | |
That looks like a leaflet to me. Let's have a look at this. | 0:14:23 | 0:14:25 | |
We've got a hamster, or is that a guinea pig? | 0:14:25 | 0:14:27 | |
-A rabbit. -A rabbit, is it? OK. | 0:14:27 | 0:14:30 | |
You know these things, they all look the same. No prices? | 0:14:30 | 0:14:33 | |
-We didn't put pricing on these ones. -No prices. | 0:14:33 | 0:14:35 | |
When we go through a veterinary practice, | 0:14:35 | 0:14:37 | |
-the vets make their mark-up on it as well, obviously. -Yeah. | 0:14:37 | 0:14:39 | |
And these are the caskets? | 0:14:39 | 0:14:42 | |
Those are made for outside, | 0:14:42 | 0:14:43 | |
so you can keep the ashes outside as garden ornaments | 0:14:43 | 0:14:45 | |
rather than have to keep them in the house. | 0:14:45 | 0:14:47 | |
And the website's up and running, I hear. Let me see. | 0:14:47 | 0:14:50 | |
I do like the name. | 0:14:50 | 0:14:52 | |
"Treasured moments last for ever." | 0:14:52 | 0:14:54 | |
"Same-day crematorium. Contact us. Find us." | 0:14:56 | 0:14:59 | |
So you have a map here. | 0:14:59 | 0:15:00 | |
I think you've made great progress. Are you pleased with yourselves? | 0:15:00 | 0:15:03 | |
Yeah. We are, yeah. | 0:15:03 | 0:15:04 | |
-We talked about the horse, shooting the horse. -Yes. | 0:15:04 | 0:15:08 | |
I'm still waiting to go and do the course. | 0:15:08 | 0:15:10 | |
-So you're going to do it for real, huh? -Yes. | 0:15:10 | 0:15:12 | |
That's going to be tricky for you. | 0:15:12 | 0:15:14 | |
-I'm not looking forward to it, but... -I can imagine, | 0:15:14 | 0:15:17 | |
you'll be uncomfortable but it's all part of the business. | 0:15:17 | 0:15:19 | |
I'd like to see what you're going to do with all your marketing material. | 0:15:19 | 0:15:23 | |
Will you be able to sell it into the public? | 0:15:23 | 0:15:25 | |
Today you're going to deal with the consumer, the pet owner, | 0:15:25 | 0:15:29 | |
in the middle of Belfast, | 0:15:29 | 0:15:31 | |
selling to somebody who will one day have to get rid of the dead body. | 0:15:31 | 0:15:35 | |
I'm sure they'll rise to the challenge, | 0:15:37 | 0:15:39 | |
given what they've achieved so far. | 0:15:39 | 0:15:41 | |
Separating heart from head - that was my concern when I last saw them. | 0:15:41 | 0:15:45 | |
Now Ian is going off to learn how to shoot horses in the head. | 0:15:45 | 0:15:50 | |
That's progress. | 0:15:50 | 0:15:51 | |
In this shopper's paradise, | 0:15:54 | 0:15:56 | |
can Ian and Karen make PetsFarewell the creme de la creme of crematoria? | 0:15:56 | 0:16:02 | |
Girls, have you got a couple of minutes? | 0:16:02 | 0:16:03 | |
We're not selling anything, I promise! | 0:16:03 | 0:16:05 | |
We're called PetsFarewell. We've been going about 14 years. | 0:16:05 | 0:16:08 | |
-Do you have pets yourself? -I have a cat that I could kill. | 0:16:08 | 0:16:10 | |
They've got to realise this is a joint venture, | 0:16:10 | 0:16:13 | |
they've both got to pull their weight | 0:16:13 | 0:16:15 | |
and at the moment it's Karen that's doing all the chat. | 0:16:15 | 0:16:17 | |
Lily's ashes are in this. She died three months ago. She was 17. | 0:16:17 | 0:16:21 | |
Ian's holding back. That's got to change. | 0:16:21 | 0:16:24 | |
What is so heartening | 0:16:24 | 0:16:25 | |
is that they're prepared to talk about money, | 0:16:25 | 0:16:28 | |
about the cost of their service, | 0:16:28 | 0:16:29 | |
which is excellent because so often people shy away from that. | 0:16:29 | 0:16:33 | |
£80 for a Jack Russell. | 0:16:33 | 0:16:34 | |
And that's in this with your engraving, as well. A cat's 55. | 0:16:34 | 0:16:38 | |
But, and it's a big but, | 0:16:38 | 0:16:40 | |
would Karen stop talking about her pet rescue charity? | 0:16:40 | 0:16:44 | |
That's not what this is about. | 0:16:44 | 0:16:45 | |
We just adopted a 16-year-old yorkie from Carrickfergus dog pound | 0:16:45 | 0:16:48 | |
who's blind and deaf. | 0:16:48 | 0:16:50 | |
-Out of your comfort zone a bit - this is a first. -Way, way out. | 0:16:50 | 0:16:53 | |
-How are you getting on? -Considering I like talking so much, | 0:16:53 | 0:16:55 | |
-it's been very, very hard. -It didn't look difficult, to be honest. | 0:16:55 | 0:16:58 | |
It's a joint business venture, | 0:16:58 | 0:17:00 | |
so you've both got to get in and sell together, it's not just Karen. | 0:17:00 | 0:17:04 | |
-Karen's good at it. -You've both got to talk. -Yes. | 0:17:04 | 0:17:06 | |
So what was the general reaction? | 0:17:06 | 0:17:08 | |
A lot of people were surprised that you could cremate an animal. | 0:17:08 | 0:17:11 | |
We spoke to one lady that's got to make a decision to have her dog put to sleep | 0:17:11 | 0:17:15 | |
and she said it's a very hard subject and she took one of the leaflets. | 0:17:15 | 0:17:18 | |
You gave her a leaflet? I'd take her number! | 0:17:18 | 0:17:20 | |
Ring her on a weekly basis, see how the old dog's doing. | 0:17:20 | 0:17:23 | |
A lot of people were saying that | 0:17:23 | 0:17:25 | |
they had paid sort of in excess of just under £200, | 0:17:25 | 0:17:28 | |
they paid double the fee what we would charge directly. | 0:17:28 | 0:17:31 | |
Maybe you're charging too little. And tell me one thing - | 0:17:31 | 0:17:33 | |
why are you spending so much time talking about your charity? | 0:17:33 | 0:17:37 | |
That's not why we're here. | 0:17:37 | 0:17:39 | |
It's just easy to keep chatting. | 0:17:39 | 0:17:41 | |
But sometimes it's a soft lead-in. | 0:17:41 | 0:17:43 | |
Talk about the charity and then bring it round to PetsFarewell. | 0:17:43 | 0:17:47 | |
We did a few times, we sort of tried to say, "We have rescue dogs..." | 0:17:47 | 0:17:50 | |
-She's a chatter, this one. -Yeah. | 0:17:50 | 0:17:51 | |
-What? -I am. -That's why I married her. | 0:17:51 | 0:17:54 | |
Next morning, I rouse the happy couple early | 0:17:56 | 0:17:59 | |
and to make sure the equine business isn't just flogging a dead horse, | 0:17:59 | 0:18:02 | |
I arrange to meet Ian and Karen under the shadow of the Mournes. | 0:18:02 | 0:18:06 | |
-Good to see you. -You too. -Good to see you. | 0:18:06 | 0:18:08 | |
You probably wonder what on earth you're doing in a foggy car park. | 0:18:08 | 0:18:12 | |
You're here to saddle up, mount | 0:18:12 | 0:18:13 | |
and take your PetsFarewell equestrian business into a canter. | 0:18:13 | 0:18:18 | |
What does that mean? | 0:18:18 | 0:18:20 | |
It means you've got to get in amongst these people here. | 0:18:20 | 0:18:22 | |
Every one of these people has got at least one horse. | 0:18:22 | 0:18:26 | |
-And they age and die, and you need their business. -OK. | 0:18:26 | 0:18:29 | |
And don't leave it all to this young lady either. | 0:18:29 | 0:18:33 | |
-OK. -Not all down to the missus, you've got to chat too. | 0:18:33 | 0:18:36 | |
I'll be watching you. | 0:18:36 | 0:18:37 | |
Guys, have you got a couple of seconds? | 0:18:44 | 0:18:46 | |
Can I give you one of our wee leaflets? | 0:18:46 | 0:18:48 | |
We've just opened a horse crematorium. | 0:18:48 | 0:18:50 | |
People get very attached to their horses, | 0:18:50 | 0:18:52 | |
they usually keep them to a ripe old age. | 0:18:52 | 0:18:54 | |
As such, I think they would really appreciate | 0:18:54 | 0:18:57 | |
having your facility to have a crematorium for them. | 0:18:57 | 0:19:00 | |
I certainly would have when my horses came to their end. | 0:19:00 | 0:19:03 | |
It's something you don't want to think about | 0:19:03 | 0:19:05 | |
but we always say it's better to be prepared. | 0:19:05 | 0:19:07 | |
Have a wee read through that and see what you think. | 0:19:07 | 0:19:10 | |
I was speaking to a lady down there. | 0:19:10 | 0:19:11 | |
She was saying when you have the horses so long, 20, 25 years plus... | 0:19:11 | 0:19:14 | |
-They are pets. -They are pets. | 0:19:14 | 0:19:15 | |
-They definitely are pets. -They are part of the family. | 0:19:15 | 0:19:18 | |
It's almost like losing a member of your family. | 0:19:18 | 0:19:21 | |
Well, this mare's a family pet as such, really, | 0:19:21 | 0:19:24 | |
and we'll have her to the end of her day, | 0:19:24 | 0:19:26 | |
and the idea of sending her away... | 0:19:26 | 0:19:28 | |
-It's the hard bit. -..isn't really what we want. | 0:19:28 | 0:19:30 | |
-These people are so fond of their animals. -Yes. | 0:19:30 | 0:19:32 | |
They want to do the very best for them | 0:19:32 | 0:19:34 | |
and I think what you're doing is that. | 0:19:34 | 0:19:36 | |
I've been watching you both, particularly you, Ian, | 0:19:38 | 0:19:40 | |
because initially, of course, you were very shy but you broke through | 0:19:40 | 0:19:43 | |
and when you broke through, actually, you were very, very good. | 0:19:43 | 0:19:46 | |
So what I want you both to do, particularly you, Ian, | 0:19:46 | 0:19:49 | |
is to get around all the veterinary practices selling in PetsFarewell, | 0:19:49 | 0:19:53 | |
because that's where the bulk of your business will come from in the future. | 0:19:53 | 0:19:56 | |
And another thing - | 0:19:56 | 0:19:58 | |
when you've got the chalet of solace painted up and furnished, | 0:19:58 | 0:20:01 | |
you've got the horse incinerator in, | 0:20:01 | 0:20:03 | |
everything's ready, the new brochure too - | 0:20:03 | 0:20:05 | |
then you're going to have a big open day, | 0:20:05 | 0:20:07 | |
and I'm coming back for it, yeah? | 0:20:07 | 0:20:08 | |
While I'm back in London, | 0:20:11 | 0:20:13 | |
Ian and Karen take delivery of their horse incinerator. | 0:20:13 | 0:20:16 | |
We have a guy out today to install the new incinerator | 0:20:16 | 0:20:19 | |
and he's going to show us how to work it and how to use everything. | 0:20:19 | 0:20:22 | |
He's going to plumb it up to oil | 0:20:22 | 0:20:23 | |
and get everything wired up for us and ready to go. | 0:20:23 | 0:20:26 | |
Da! | 0:20:26 | 0:20:27 | |
I'm relieved that it's here. | 0:20:27 | 0:20:29 | |
We're going to move it over there and we'll be more delighted | 0:20:29 | 0:20:32 | |
when the hut is made and enclosed and out of these conditions. | 0:20:32 | 0:20:36 | |
It sort of feels like it's all coming together now, slowly but surely. | 0:20:36 | 0:20:39 | |
It's been really scary. It's been really, really scary. | 0:20:39 | 0:20:42 | |
I kind of think after we've spent the amount of money we've spent, | 0:20:42 | 0:20:46 | |
I hope it's going to work. | 0:20:46 | 0:20:47 | |
We've had quite a nervous couple of weeks. | 0:20:47 | 0:20:49 | |
It's been hard going. | 0:20:49 | 0:20:50 | |
Near tears at times, I'm being serious, | 0:20:50 | 0:20:52 | |
it's just, once we get this into the hut, | 0:20:52 | 0:20:54 | |
then we can just concentrate on getting the customers. | 0:20:54 | 0:20:57 | |
We've put our own life savings into what we're doing. | 0:20:57 | 0:20:59 | |
We've self-funded this ourself. | 0:20:59 | 0:21:01 | |
So it's scary, too, thinking, "Is it going to work? | 0:21:01 | 0:21:04 | |
"Is it going to be viable? Is it going to keep us going?" | 0:21:04 | 0:21:08 | |
You know, what we need it to do. | 0:21:08 | 0:21:09 | |
The thing more stressful is, you think it's going to take two days | 0:21:09 | 0:21:13 | |
and it works out two weeks. | 0:21:13 | 0:21:14 | |
You know, you maybe do a couple of hours here | 0:21:14 | 0:21:17 | |
and a couple of hours there, and it's just... | 0:21:17 | 0:21:19 | |
It's just stressful. | 0:21:22 | 0:21:24 | |
One month later, to help lighten their load, | 0:21:24 | 0:21:27 | |
I arrange for Kevin Spurgeon | 0:21:27 | 0:21:28 | |
of the Association of Private Pet Cemeteries and Crematoria | 0:21:28 | 0:21:32 | |
to pay them a visit to make sure that everything is as it should be. | 0:21:32 | 0:21:35 | |
I mean, one of the things with the association | 0:21:35 | 0:21:37 | |
is the code of practice we have. | 0:21:37 | 0:21:39 | |
That's one of the things I'm here today to go through | 0:21:39 | 0:21:41 | |
is to look at what you're doing here - how you're describing everything, | 0:21:41 | 0:21:45 | |
making sure that the service carried out meets the standard. | 0:21:45 | 0:21:48 | |
The pets are alone in the chamber? | 0:21:48 | 0:21:50 | |
-Yeah. -All their ash comes out? -Yeah. | 0:21:50 | 0:21:53 | |
And prior to any other cremation taking place afterwards, | 0:21:53 | 0:21:56 | |
-so all their ashes are collected first? -Yes. | 0:21:56 | 0:21:58 | |
Effectively, if you can operate as if | 0:21:58 | 0:22:01 | |
the pet owner was standing by your side at every stage of the process | 0:22:01 | 0:22:04 | |
and you would be happy for them to see anything you were doing, | 0:22:04 | 0:22:07 | |
then you can't go too far wrong. | 0:22:07 | 0:22:09 | |
It's quite obvious they care for the pets they look after. | 0:22:09 | 0:22:12 | |
They just need to look at refining the service, | 0:22:12 | 0:22:15 | |
improving the facilities, | 0:22:15 | 0:22:17 | |
which they've got intentions to do, which is brilliant. | 0:22:17 | 0:22:19 | |
So what I'd like to do is invite them over to my crematorium | 0:22:19 | 0:22:22 | |
and they can have a look round. | 0:22:22 | 0:22:24 | |
Three weeks later, they find Kevin Spurgeon's Dignity in Hampshire. | 0:22:24 | 0:22:28 | |
Hello, guys, how are you doing? | 0:22:28 | 0:22:30 | |
-How are you? -Pleased to see you. Thanks for coming over. | 0:22:30 | 0:22:33 | |
Started 21 years ago by Kevin's parents, | 0:22:33 | 0:22:36 | |
Dignity now cremates 5,500 animals per year | 0:22:36 | 0:22:40 | |
and people spend between £150 and £200 per animal. | 0:22:40 | 0:22:45 | |
This is the cremator room. | 0:22:47 | 0:22:49 | |
We've got two cremations ongoing at the moment in here. | 0:22:49 | 0:22:51 | |
I'll show you inside. | 0:22:51 | 0:22:53 | |
This is a hot half machine, | 0:22:53 | 0:22:54 | |
which is what most of the human machines have. | 0:22:54 | 0:22:57 | |
-Another thing was the cremulator. -Yes. -What we tend to do first | 0:22:57 | 0:23:01 | |
is we reduce the remains down a little bit finer. | 0:23:01 | 0:23:03 | |
OK, so all out. | 0:23:03 | 0:23:05 | |
Start. | 0:23:07 | 0:23:09 | |
Makes life a lot easier. The majority will fall straight in. | 0:23:09 | 0:23:13 | |
As ever, adapting, | 0:23:13 | 0:23:14 | |
radiator paintbrush for just getting around into the crevices, | 0:23:14 | 0:23:18 | |
just means you can get all the ashes out in a quite easy way. | 0:23:18 | 0:23:21 | |
People are paying for your attention to detail. | 0:23:21 | 0:23:24 | |
And for Dignity, detail is key. | 0:23:24 | 0:23:27 | |
We're able to get all the remains out with relatively little fuss. | 0:23:27 | 0:23:32 | |
Very simply, we just have an ashes container | 0:23:32 | 0:23:35 | |
and then we're going to remove the remains using a half rake, | 0:23:35 | 0:23:38 | |
so very much like humans do. | 0:23:38 | 0:23:41 | |
A lot of human crematoriums use that half rake, that would be it. | 0:23:41 | 0:23:43 | |
What we have is a wetted brush, | 0:23:43 | 0:23:45 | |
which we can remove the rest of the remains, | 0:23:45 | 0:23:47 | |
so we know that chamber is pristine. | 0:23:47 | 0:23:50 | |
Kevin continues his tour | 0:23:50 | 0:23:52 | |
and shows Ian and Karen the customised hearses, the cool room | 0:23:52 | 0:23:56 | |
and the garden of remembrance, where pets' ashes can be scattered | 0:23:56 | 0:23:59 | |
before offering some vital advice to the pet crematorium couple. | 0:23:59 | 0:24:03 | |
You've got your customers and you've got your clients. | 0:24:03 | 0:24:06 | |
You've got veterinary clients | 0:24:06 | 0:24:07 | |
and you've got your physical pet owner customers. | 0:24:07 | 0:24:10 | |
Connect with the pet owners. | 0:24:10 | 0:24:11 | |
I have thoroughly enjoyed myself. | 0:24:11 | 0:24:13 | |
It's been one of the best days I've ever had. | 0:24:13 | 0:24:15 | |
Joyous junkets are one thing, | 0:24:15 | 0:24:16 | |
but I need Ian and Karen to sell their business to the local vets. | 0:24:16 | 0:24:20 | |
Hi, I'm Karen Matthews from PetsFarewell. | 0:24:20 | 0:24:22 | |
-Thanks for taking the time. -How are you doing? | 0:24:22 | 0:24:24 | |
-I'm Karen Matthews from PetsFarewell. -Nice to meet you. | 0:24:24 | 0:24:28 | |
-I'm Karen. -Welcome to City Vets. -Thanks for taking the time to see us. | 0:24:28 | 0:24:31 | |
This is our standard range. Then our deluxe range as well. | 0:24:31 | 0:24:35 | |
There's cast iron figures and they're about between £10 and £15 extra. | 0:24:35 | 0:24:38 | |
There's no fee for either us to come and collect bodies, | 0:24:38 | 0:24:41 | |
if you need us six times in a week, we'll be here | 0:24:41 | 0:24:43 | |
and there's no fee for that, and there's no fee for clinical waste. | 0:24:43 | 0:24:46 | |
We also offer the service that if a customer leaves the body | 0:24:46 | 0:24:48 | |
and want the ashes back quicker, they can come and collect them | 0:24:48 | 0:24:51 | |
directly from us and we still bill you for it. | 0:24:51 | 0:24:53 | |
This is our price list. We've recently just rebranded. | 0:24:53 | 0:24:56 | |
We've been running for 15 years. | 0:24:56 | 0:24:57 | |
Brought some of the newer pieces. These are the wee Eden caskets. | 0:24:57 | 0:25:00 | |
The Eden casket? I like that. | 0:25:00 | 0:25:02 | |
-Aren't they really nice? -That is very nice. | 0:25:02 | 0:25:04 | |
And that's the dark wood there as well. | 0:25:04 | 0:25:06 | |
We offer complimentary fur clippings. | 0:25:06 | 0:25:08 | |
We're also now able to do paw prints, | 0:25:08 | 0:25:09 | |
which is amazing and has gone down really well. | 0:25:09 | 0:25:11 | |
Those come in black or white | 0:25:11 | 0:25:13 | |
and again, all different sizes depending on your needs. | 0:25:13 | 0:25:15 | |
It seems the complete package. | 0:25:15 | 0:25:18 | |
I'll have a little look at the prices and see | 0:25:18 | 0:25:20 | |
if we can maybe do some business. | 0:25:20 | 0:25:22 | |
Thank you so much for your time. | 0:25:22 | 0:25:23 | |
Ian's right. Karen can talk. | 0:25:23 | 0:25:25 | |
Somebody's got to. | 0:25:25 | 0:25:26 | |
I'm on my final journey to Moira to see Ian and Karen. | 0:25:32 | 0:25:36 | |
Today they launch PetsFarewell, their crematorium business, | 0:25:36 | 0:25:39 | |
and I hope they've got everything ready. | 0:25:39 | 0:25:41 | |
One of my horses is a 24-year-old gelding, | 0:25:47 | 0:25:49 | |
so I may well be in the market for | 0:25:49 | 0:25:54 | |
a place like this in the coming years. | 0:25:54 | 0:25:57 | |
Things have certainly changed. | 0:25:59 | 0:26:02 | |
Look at this path here, trees, a little statue. Very good. | 0:26:02 | 0:26:06 | |
Oh, my word. Wonderful. | 0:26:06 | 0:26:08 | |
Big change. I could take my holidays here. | 0:26:08 | 0:26:12 | |
And these are all the products. | 0:26:12 | 0:26:14 | |
Then we've got the caskets. | 0:26:14 | 0:26:15 | |
When do you actually start talking about money? | 0:26:15 | 0:26:18 | |
We usually take payment after everything's been sorted | 0:26:18 | 0:26:20 | |
-when they come back to collect the ashes. -Really? | 0:26:20 | 0:26:22 | |
They don't get the ashes until they've paid, I guess. | 0:26:22 | 0:26:25 | |
I'm not going to hold you up | 0:26:25 | 0:26:26 | |
because this afternoon PetsFarewell gets its official launch | 0:26:26 | 0:26:29 | |
and you've got a lot to do. Go on, off you go. | 0:26:29 | 0:26:30 | |
No problem. Thank you. | 0:26:30 | 0:26:32 | |
It's just so nice to have somebody who understands | 0:26:33 | 0:26:36 | |
what the devastation is when you lose your pet. | 0:26:36 | 0:26:39 | |
You put every bit as much into each pet as you would put into any child. | 0:26:39 | 0:26:43 | |
It's devastating when you lose one. You maybe have them 15 years. | 0:26:43 | 0:26:47 | |
You wipe over the paw, put the paw onto shiny paper and blow on it | 0:26:47 | 0:26:50 | |
and it comes up with a perfect paw print. | 0:26:50 | 0:26:51 | |
We've tried it with a few of my cats and dogs | 0:26:51 | 0:26:53 | |
but it's not as easy when they're alive. | 0:26:53 | 0:26:55 | |
It's hard to get them to sit still. | 0:26:55 | 0:26:57 | |
I don't know whether they'll consider it, | 0:26:57 | 0:26:59 | |
maybe bereavement counselling or something in the future | 0:26:59 | 0:27:01 | |
would probably be a wonderful thing too. | 0:27:01 | 0:27:04 | |
So here she is - the horse incinerator. | 0:27:08 | 0:27:11 | |
Is this the permanent place for it? | 0:27:11 | 0:27:13 | |
No, it'll be installed over in the yard. | 0:27:13 | 0:27:15 | |
And there'll be a building fabricated round it. | 0:27:15 | 0:27:17 | |
But you need to get this thing fed, | 0:27:17 | 0:27:18 | |
and how many horses can you turn to ashes in a day? | 0:27:18 | 0:27:21 | |
-One. -One a day? | 0:27:21 | 0:27:23 | |
At the minute, one a day by the time it cools down. | 0:27:23 | 0:27:26 | |
-And that's maybe £600 a day. -Yes. | 0:27:26 | 0:27:29 | |
Do five of those a week, you'd be all right, wouldn't you? | 0:27:29 | 0:27:31 | |
-£3,000 a week... -It would be good if we could. | 0:27:31 | 0:27:33 | |
-Yeah. -You're in business. -Yep. | 0:27:33 | 0:27:35 | |
I'd just like to thank you all for coming today. | 0:27:42 | 0:27:44 | |
This is our official opening today for PetsFarewell. | 0:27:44 | 0:27:47 | |
It's been a busy few months for Ian and I, | 0:27:47 | 0:27:49 | |
so we're just hoping things continue to go good | 0:27:49 | 0:27:51 | |
and thank you all for being here. | 0:27:51 | 0:27:53 | |
Well, here we are at the end of a very successful launch day | 0:27:58 | 0:28:01 | |
due to all the energy that Karen and Ian put into it. | 0:28:01 | 0:28:04 | |
Their newly branded PetsFarewell is up and running. | 0:28:04 | 0:28:08 | |
They've ignited a new business, | 0:28:08 | 0:28:10 | |
but now they've got to sell and sell and sell again | 0:28:10 | 0:28:13 | |
every day of the week. | 0:28:13 | 0:28:15 | |
Subtitles by Red Bee Media Ltd | 0:28:40 | 0:28:44 |