Pennod 5 Ar Werth


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-Estate agents.

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-This is no ordinary house.

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-We rely on them.

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-Oh, wow! Fantastic.

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-In this series, we meet some

-of the industry's big characters.

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-Talk business, houses and money.

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-We see what it takes

-to be an agent.

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-I'll have a nose.

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-We experience the highs...

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-Accepted, 245. Fantastic.

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-..and the challenges...

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-Move the door.

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-..of putting your house up for sale.

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-Subtitles

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-We all have our reasons

-for selling our homes.

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-Estate agents must be ready

-to deal with all situations...

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-..and all kinds of people.

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-One man with great people skills...

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-..is Iestyn Leyshon from

-Lloyd Herbert & Jones, Aberystwyth.

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-Today, Iestyn

-is in Aberystwyth town centre...

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-..to do a viewing

-with potential buyers.

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-Victoria is looking to buy

-her first family home.

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-Her mother has come with her for

-this second viewing of this house.

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-The house, which is currently used

-as student accommodation...

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-..is on the market

-for just under 150,000.

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-These viewers want to buy

-a family home in the town.

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-This is suitable but they'd have to

-adapt it to their needs.

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-This is Victoria's second viewing

-and something may come of it.

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-But Victoria sees a little problem.

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-I know you've got questions

-over the size of the yard.

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-Yes. I've got a Chihuahua.

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-It's big enough for two Chihuahuas!

-Have another dog.

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-There's not much room

-for more people out here.

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-It's the ideal bin storage

-and for the Chihuahua.

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-It's a bit small,

-with having children as well.

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-Let's so upstairs

-and see if I can convince you.

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-Fewer and fewer landlords buy

-properties to let in Aberystwyth...

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-..and Iestyn

-has a theory about that.

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-There's a lot of student

-accommodation in the centre of town.

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-The number of students

-who live in town is dropping.

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-The college has built brand new,

-lovely halls of residence.

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-That means

-they get the pick of the tenants.

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-The houses in town are old

-and in need of work.

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-They need new kitchens, bathrooms,

-carpets and matching furniture.

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-The landlords

-must compete with the university.

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-This is a great,

-six bedroom student house.

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-If you get 65 per week per room...

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-..you're talking about

-over 18,000 a year in rent.

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-People with money in the bank, come

-and buy houses in Aberystwyth now!

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-We need you.

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-The third floor

-appeals to Victoria...

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-..but one little thing

-is still on her mind.

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-The only problem

-is the little garden.

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-This Chihuahua's having more fuss

-than the kids and the people.

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-The bedrooms are great

-but it isn't ideal for the dog.

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-The dog is more important

-than the children!

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-She needs a bigger garden

-for the dog.

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-This massive house

-isn't good enough for the Chihuahua.

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-Victoria won't buy this house but

-Iestyn has another option for her.

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-They've seen a student house

-on Mill Street...

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-..but this one has a bigger garden.

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-They prefer it

-because of the garden.

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-Cheerio! Bye-bye.

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-They're going that way.

-I'm going this way.

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-Ruth Tottey from Dafydd Hardy

-sold thousands of properties...

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-..during her 20 years

-with the company.

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-Ruth is out of the office and on

-her way to a meeting with a client.

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-I'm going to see Mabel,

-who's one of my vendors.

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-I love talking to her and she pops

-into the office quite regularly.

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-The market is a bit slack

-on Anglesey at the moment...

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-..and I'm going to suggest we reduce

-the asking price on her house.

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-We have a good rapport

-and I think she'll listen to me.

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-We're good mates, to be honest.

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-Mabel's home has been on the market

-for a few months.

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-It's a three bedroom house

-on the outskirts of Llangefni...

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-..with an asking price of 167,000.

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-Hiya, Mabel.

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-Hiya, Mabel.

-

-Hello, Ruth. How are you?

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-Is the kettle on? Tea and a cake?

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-Is the kettle on? Tea and a cake?

-

-Why not?

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-Mabel has lived here

-for almost 50 years.

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-The decision to sell the house

-was difficult for her.

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-Moving is a big step.

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-I've always lived here,

-in the countryside.

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-But I took that decision

-and I really want to go now.

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-You're ready to move.

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-Yes, and it would be good to move

-closer to my daughter in Llangefni.

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-As you get older,

-that's the most important thing.

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-Having to move from your home

-can be an emotional experience.

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-How do our estate agents

-deal with it?

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-Everyone's different.

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-Some people worry from the second

-the house is for sale.

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-Others start worrying

-when the sale is agreed.

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-A sale takes three to four months

-to go through...

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-..and it's a difficult time.

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-You're with a little family

-for a long time...

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-..and it can be really emotional.

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-But nothing beats handing over

-the keys when the sale is complete.

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-It's brilliant.

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-I've looked at the other

-detached houses with a garage...

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-..which are on the market

-in this area.

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-If we can reduce the asking price

-to 157,000...

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-..we'd hope to find a buyer.

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-Yes.

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-Are you happy with that?

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-Are you happy with that?

-

-Yes. We'll try it.

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-I'll go back to the office

-and talk to the girls.

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-When I've done that, I'll ask Admin

-to change the asking price.

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-It will appear on the website with

-the new price the following day.

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-Let's hope it pays off for Mabel

-and Ruth manages to sell her home.

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-I'm very pleased because

-she listened to my reasoning.

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-She's got faith in us.

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-At this reduced price,

-I hope to drum up some interest...

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-..and let's hope we get

-an offer on the house very quickly.

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-Thank you

-for the cuppa and the cake.

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-You're welcome.

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-Ta-ta!

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-Sophie Williams works in the

-Caernarfon branch of Dafydd Hardy...

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-..and she's always delighted

-to find new homes for her buyers.

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-Sophie is showing a potential buyer

-around a bungalow...

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-..in the village of Dinorwig.

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-This area

-is very close to her heart.

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-I like Dinorwig. It's fantastic.

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-I come from Deiniolen...

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-..but I really like Dinorwig.

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-It's really lovely.

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-Unfortunately, the location

-hasn't sold the bungalow.

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-It's been on the market

-for a year...

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-..and the price was recently reduced

-to just under 140,000.

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-Sophie hopes the new price

-will appeal to buyers.

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-It will appeal to someone who wants

-to live in this quiet area...

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-..and who enjoys

-walking and climbing.

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-The people are lovely.

-Come on, Deiniols!

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-Amy has shown an interest

-in the bungalow.

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-Hiya, Amy. Come on in.

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-Let's go.

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-This project would leave Amy

-with lots of renovation work to do.

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-This is the living room.

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-This is a lovely fireplace.

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-You could strip off the woodchip.

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-It's really dated now, isn't it?

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-They used it

-to cover many sins years ago.

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-Is it just wallpaper?

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-Is it just wallpaper?

-

-Yes, so you could strip it.

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-I'd knock it back to the stone

-to get the character back.

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-Let's go into the bedrooms.

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-You've got a view of the mountains

-plus the sea from here, Amy.

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-You'd have it on a clear day

-but not today.

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-Not really.

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-What do you think of the size?

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-Is this the bigger bedroom?

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-The other one's quite big too.

-Come and take a look.

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-You'd get rid of those.

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-What's the view like?

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-It's too close to the road

-to have it as a bedroom.

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-You've got to shop around and see

-what's available for the price.

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-It's worth looking.

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-Amy clearly has mixed feelings.

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-How common is this for Sophie...

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-..and how does she deal with

-buyers' wish lists?

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-You know when they like it

-because the viewing flows.

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-If it's not the one for them,

-they're quiet.

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-I never take silence personally

-because people's minds are ticking.

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-Men are terrible. They don't speak.

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-They just go around knocking walls.

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-They don't give anything away ever.

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-Have you seen everything, Amy?

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-Have you seen everything, Amy?

-

-Yes, that was great.

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-I'll phone you in a couple of days

-to get some feedback...

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-..and we'll take it from there.

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-Thanks. Ta-ta!

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-Amy decided that the bungalow

-was too big a project for her...

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-..so Sophie

-is still looking for a buyer.

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-Marc Morrish from Seal & Co is one

-of Cardiff's leading auctioneers.

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-This isn't in my job description.

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-Marc usually sells property

-at auction...

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-..and 30 properties

-go under his hammer today.

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-We're setting up for the auction and

-making sure there are enough chairs.

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-The boys taking telephone bids

-will be here.

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-My spotter, who looks out

-for bidders, will be here.

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-What's the secret

-of Marc's success as an auctioneer?

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-This is my gavel.

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-My uncle made it for me

-before he passed away.

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-It has real sentimental value.

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-I enjoy using it.

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-Let's see

-if it does well for me today.

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-People take their seats

-in the auction room...

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-..and Marc gets ready.

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-Will he taste success today?

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-.

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-Subtitles

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-Subtitles

-

-Subtitles

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-Buyers at auctions

-are bargain hunters...

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-..but prices can exceed

-the guide prices.

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-In Cardiff,

-the auction room is jam-packed...

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-..and Marc hopes to see huge

-interest in two houses in Cathays.

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-First, a two bedroom

-terraced house on Daniel Street.

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-Its guide price is 85,000 but can

-Marc nudge the price higher?

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-A guide price of 85.

-Do I see 85 at all bid?

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-85. Thank you, sir. Looking for 86.

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-86. Thank you. 87? 87. 88? 88.

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-Things are hotting up...

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-..as Marc pushes hard

-to get the best possible price.

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-93, 94, 95.

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-96, 97.

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-Marc is in his element, but

-what's the secret of his success?

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-Creating a good atmosphere

-and a good flow in the room.

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-When people see that, they start

-to bid and the auction goes well.

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-Marc sells the house for over

-15,000 more than guide price.

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-Can he repeat that success with

-the property on Monthermer Road?

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-Someone who's sold many houses

-in challenging locations...

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-..is the main man, Dafydd Hardy.

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-Half a village near Corris was

-put up for sale for 1.5 million...

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-..some weeks ago.

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-The houses are all occupied...

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-..and Dafydd is keen for the tenants

-to be allowed to stay.

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-A London company has shown an

-interest in this solid investment...

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-..which brings in

-an income of 70,000 a year.

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-They've asked for even more details.

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-It's quite complicated

-because there are 16 houses there.

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-They want further details about

-the tenants - their ages, and so on.

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-I just e-mailed the company acting

-on behalf of the interested party...

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-..inviting them to come and see

-the location and the houses too.

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-They may want to see the properties

-and meet some of the tenants.

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-I feel quite positive,

-especially looking at the economy...

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-..and the fact

-we're coming out of Europe.

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-Brexit has had an impact

-on the market to some extent.

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-In the context of investment...

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-..perhaps property

-is a better investment than shares.

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-Back in Cardiff, Marc has started to

-sell the house on Monthermer Road.

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-This four bedroom house would make a

-great family home or a buy-to-let.

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-It has a guide price of 135,000.

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-136 I'm looking for. Thank you. 136.

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-137?

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-The bidding starts low.

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-The telephone buyer faces

-competition on the auction floor.

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-142? 142. 143? 143.

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-144, 145, 146.

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-The price keep climbing...

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-..and when it reaches 165,000

-the telephone buyer seems to stall.

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-Be quick.

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-165 I've got, so I'll sell.

-166, thank you.

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-A new bidder in the room

-pushes up the price again...

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-..giving the telephone bidder

-time to reconsider.

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-180 is bid. 181?

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-180 is bid with you, sir.

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-Give me a minute.

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-The bidder in the room

-is keen to seal the deal...

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-..but he has fresh competition.

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-181. 182? No.

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-181 with you, sir.

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-At the last minute,

-another bidder joins in.

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-Anybody else coming in?

-I've got 181 so I'll sell at 181.

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-182. 183?

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-The telephone bidder

-refuses to let it go.

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-184,500.

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-185? 185?

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-The telephone bidder

-is under pressure.

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-I'll sell it.

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-185, with the phone at 185.

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-Do you want half again? 185,500.

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-I'll sell at 185,500.

-I'm looking for 186.

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-I sell at 185,500. Sold. 185,500.

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-Marc managed to get 50,000

-above the guide price for the house.

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-What fate awaits

-the final property to be sold...

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-..Bethel Chapel, Maesycwmer?

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-Dafydd hasn't yet sold

-the Aberllefenni properties...

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-..but he has another big project

-in the pipeline.

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-Dafydd has crossed the bridge

-to Anglesey...

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-..to carry out a valuation on a

-cluster of cottages in Rhostrehwfa.

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-What we have here

-are nine cottages...

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-..which were created when the

-outbuildings here were converted.

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-They're luxury cottages.

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-Some of them are holiday lets...

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-..and some are long-term lets...

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-..for people who want to stay

-for six months or longer.

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-With so many cottages for sale

-in one location...

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-..how will Dafydd market them?

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-I'll try to sell them

-as a single lot...

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-..rather than break them up

-into separate units.

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-We're looking for an investor who

-wants to buy all nine cottages...

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-..and draw an income from them.

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-They're all being sold

-fully furnished.

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-Whoever purchases them can buy them

-and let them the next day.

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-Some already have tenants,

-of course.

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-How on earth does Dafydd settle on

-the market value of nine cottages?

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-The prices in this area aren't

-as high as somewhere like Beaumaris.

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-That's why you must be quite

-conservative with the asking price.

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-I tend to be realistic

-when it comes to prices these days.

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-Every vendor is convinced

-their house is worth more...

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-..than anyone else's property.

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-The best plot on the site!

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-To be fair,

-this is a really stunning plot.

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-But is a great view

-enough to sell a property?

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-Anglesey is flat...

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-..but we're on high ground here,

-looking over the whole of Snowdonia.

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-You can see Snowdon,

-so the view is magnificent.

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-Dafydd will think hard about how

-to market such expensive property.

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-When it comes to a lot like this...

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-..you've got to find

-the marketing angle.

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-In this case, it's the location

-and the income it generates.

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-I think every single element

-must do that.

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-In the case of Aberllefenni,

-those houses are unique...

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-..and they're in the great setting

-of the Corris area.

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-When it comes to marketing,

-this calls for something different.

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-You can't

-just put it in the newspaper.

0:20:170:20:19

-What's the most expensive property

-sold by our estate agents?

0:20:260:20:30

-We started off at 750,000

-and we ended up at 1.7 million.

0:20:310:20:35

-Around 650,000.

0:20:370:20:39

-It was an incredible house

-with an amazing view...

0:20:410:20:44

-..in the middle of Anglesey.

0:20:450:20:47

-It was really nice.

0:20:470:20:48

-We sold one for just under

-one million two years ago.

0:20:490:20:53

-Those properties

-are few and far between.

0:20:530:20:56

-A few weeks have passed since Mabel

-agreed to lower the asking price.

0:20:580:21:03

-Hi. Good morning.

0:21:040:21:05

-The three bedroom house is still

-for sale but there's positive news.

0:21:080:21:13

-We had a viewing with Mr

-and he loved the house.

0:21:140:21:18

-Mrs went there with him

-over the weekend...

0:21:180:21:21

-..and we're waiting for them

-to get back to us.

0:21:210:21:25

-He loved it, so let's hope

-his wife felt the same.

0:21:280:21:32

-Cross fingers.

0:21:320:21:33

-Sometimes, we have

-dozens of viewings with no sales.

0:21:340:21:38

-It can be hard

-to judge people's reactions.

0:21:380:21:41

-The people

-who get most excited in the house...

0:21:410:21:45

-..are the ones who just walk away.

0:21:450:21:47

-Sometimes, a person who's

-really quiet during a viewing...

0:21:480:21:52

-..has put in an offer before we

-have time to get back to the office.

0:21:520:21:57

-Lot number 21.

0:21:570:21:59

-Bethel Pentecostal Church,

-Mount Pleasant, Maesycwmer, Hengoed.

0:21:590:22:04

-Back in Cardiff, Marc reaches

-the final property on the list.

0:22:040:22:08

-He's about to try to sell

-Bethel Chapel.

0:22:080:22:12

-There was little interest shown

-prior to the auction...

0:22:120:22:16

-..but Marc hopes

-that's about to change.

0:22:160:22:19

-The guide price is set at 69,000.

0:22:200:22:23

-It needs extensive renovation.

0:22:230:22:26

-Do I see 69 at all?

0:22:280:22:30

-65 then?

0:22:300:22:32

-65, thank you. 65 is bid.

0:22:330:22:35

-It doesn't look good

-and there's little interest in it.

0:22:350:22:39

-Nobody else here for it?

0:22:400:22:42

-OK.

0:22:430:22:44

-Nobody wants to breathe new life

-into Bethel, which disappoints Marc.

0:22:440:22:49

-How was the rest of the auction?

0:22:510:22:53

-It was 50/50 really and the

-EU referendum has put people off.

0:22:540:22:58

-We did receive a few enquiries

-after the auction...

0:22:590:23:03

-..and we can sell four or five lots

-after the auction has ended.

0:23:030:23:07

-A local businessman

-later offered to buy Bethel...

0:23:080:23:12

-..with the aim

-of turning it into a restaurant.

0:23:120:23:15

-Ruth is still seeking a buyer

-for Mabel's house...

0:23:160:23:19

-..and Iestyn

-is still seeking a landlord...

0:23:200:23:23

-..to buy the house in Aberystwyth.

0:23:230:23:26

-S4C subtitles by Eirlys A Jones

0:23:380:23:40

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0:23:400:23:40

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