Pennod 11 Cwpwrdd Dillad

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-In this programme, we peek inside

-weather queen Sian Lloyd's wardrobe.

-We also meet Myra James...

-..a busy mother and grandmother

-who wants some style tips.

-First, we revisit the punk era

-with Rhys Mwyn.

-Welcome to Cwpwrdd Dillad.

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-Rhys Mwyn was a member of a band

-called Anrhefn.

-He is now a manager

-and music publisher.

-Anrhefn gigs were so full on...

-..we were sweating conkers

-when we came off stage.

-We wore the minimum of clothes...

-..so we had dry clothes

-at the end of the gigs!

-In one sense, we had no image

-because we wore no clothes!

-It was an anti-image.

-"Strip down! This is rock and roll

-and we don't care!"

-It was a strong image.

-We played

-an acoustic set recently...

-..and people shouted,

-"Get your top off!"

-"No chance! I'm 45 years old!"

-Highly unlikely!

-The jeans we wore had so many holes

-in them, they're long gone.

-I kept T-shirts

-because they're irreplaceable.

-I kept a few T-shirts

-because they form an archive.

-This jacket was with me

-on all my travels.

-I slept in this

-in a squat in Berlin.

-I used it as a pillow

-on the ferry to France.

-During our touring days,

-we called this jacket The Office.

-I carried cash and contracts

-in its pockets.

-It was more than a jacket.

-It was a member of the band.

-You can't separate the band's image

-from the band's music, can you?

-Punk rock has a very specific image,

-as does every musical genre.

-I tell the bands I manage...

-..they can't go on stage

-wearing pyjamas and slippers.

-What I mean by that is a

-band's image must make a statement.

-My background is in punk music.

-The way punks dressed

-was a statement in itself.

-The attitude, the clothes and

-the artwork created the whole image.

-I can't define each separate point -

-their boundaries become blurred.

-How much control did you and the

-band members have over your image?

-You signed for Virgin, at one point.

-Did you have a stylist?

-They tried to style us!

-We were with V2 -

-Richard Branson's label.

-Within seconds, they said...

-.."We're going to have

-to get stylists in for you."

-We thought, "Uh-oh! A ****head from

-Soho will tell us what to wear!"

-We all realized it wouldn't work.

-We responded by saying

-we'd organize it ourselves.

-We went to Andrew O'Toole,

-from Denbigh.

-He'd won the Welsh Fashion Designer

-of the Year award.

-Andrew designed clubby, sporty gear

-which suited us.

-Andrew designed clothes

-specifically for us.

-We chose the fabrics

-and we discussed our image.

-We had to keep

-one step ahead of V2 and Branson.

-If they'd been allowed

-to control us, they'd have said...

-.."Ooh!

-Why don't you all wear kilts?"

-Something ridiculous,

-which wasn't us.

-Andrew had his own label -

-Advanced Menswear.

-He provided our clothes, with the

-proviso that his logo was prominent.

-When you're talking about Anrhefn

-and Rhys Mwyn...

-..what you see is real.

-What you see is what you get.

-I'm certainly not a pretty boy

-and I'm not a poseur.

-There are a lot of things

-which I can't wear.

-The clothes I wear reflect who I am.

-You find your comfort zone

-and you make a statement.

-I still wear combats

-and I still feel quite punk rock.

-I can dress like this at a gig

-and fit in.

-I can dress like this at a meeting

-and fit in.

-It's really important.

-The most important thing

-is for me to feel comfortable.

-I want my image to tally

-with who I am and what I do.

-I look forward

-more than I look back.

-The posh suit comes out when I go to

-award ceremonies and similar events.

-Sometimes, I wear a suit

-to meetings with record companies.

-It gives me an edge.

-OK - this is business!

-This is serious!

-I know it's a cliche, but sometimes

-you must play the game.

-I believe there's an element

-of consistency in the style.

-When my friends and I

-laugh at ourselves...

-..we say we're ageing punk rockers.

-That's certainly true.

-I'm unlikely

-to wear pullovers and cardigans!

-This is what we are

-and this is what we'll be.

-We must cling on to that image,

-in some form.

-We're losing our hair

-and putting on weight...

-..and it's a huge challenge!

-How do you stay rock and roll,

-as you get older?

-It's my ambition

-to grow old disgracefully!

-Myra James is a busy mother.

-She works in the family business,

-hiring agricultural machines.

-She works in a man's world.

-Fashion has taken a back seat to

-her family and business commitments.

-She struggles

-to make time to be stylish.

-I enjoy looking back at

-the clothes I wore when I was young.

-It brings back fond memories.

-Happy memories.

-Have you lost interest in fashion?

-Yes. I don't have time for it.

-Does that make you feel sad?

-Does that make you feel sad?

-

-Yes, it does get me down, at times.

-It's a shame I don't have time

-to do these things.

-Never mind.

-I put other people first.

-What problems do you have

-when you choose clothes?

-I don't know what suits me.

-When I take the plunge

-and buy something to wear...

-..my children say...

-.."Well, Mam!

-Where on earth did you get that?"

-I always

-seem to buy the wrong things.

-They don't suit my body shape.

-You're not sure what to buy?

-You're not sure what to buy?

-

-That's right.

-When I go out,

-I don't know where to start.

-How often do you feel beautiful,

-sexy and attractive in your clothes?

-Never.

-I work with men.

-I'm the only woman in the business,

-so it's all about the boys.

-What do you hope to gain

-from this experience?

-A new-look Myra!

-I want people to say, "Myra!"

-and see their jaws drop.

-Eleanor Gardner is a stylist and

-she'll help sort out Myra's style.

-Myra, you have a walk-in wardrobe.

-You're a very lucky girl!

-I can't help but notice

-you have a lot of old clothes.

-Did you wear these vintage clothes

-in the 1970s?

-Yes, that's right.

-Please keep the dresses

-but put them in another wardrobe.

-Protect them with some clothes bags.

-These look like 1990s clothes to me.

-Yes, I've had them for years.

-Yes, I've had them for years.

-

-Do you still wear them?

-Yes.

-Yes.

-

-They've got to go.

-The colours aren't great

-for your skin tone.

-These colours and this orange

-are yellow sub-colours.

-They don't

-do anything for your colouring.

-How did you feel, when Eleanor

-was rooting through your wardrobe?

-I was nervous, at first.

-My nerves began to settle

-when I started talking to her.

-We talked about clothes and colours

-and I felt relieved.

-She was honest with me...

-..and she told me what suits me

-and what doesn't suit me.

-You have a pair of white,

-three-quarter length trousers.

-I see you're a fan

-of three-quarter length trousers.

-You have several pairs of jeans

-in this style.

-These aren't great for you.

-You have short legs.

-Wearing

-three-quarter length trousers...

-..makes legs look shorter.

-When she kept throwing things out,

-I thought I'd end up with nothing!

-An empty wardrobe!

-Yes.

-This orange thing has got to go!

-This orange thing has got to go!

-

-I thought I looked trendy in that!

-It's not right for someone your age.

-If you want to create a casual look,

-wear small, neat cardigans...

-..or a jumper, similar to this one.

-Keep it simple.

-Are you happy about the need

-to get rid of a few clothes?

-Does that

-take a weight off your shoulders?

-Yes,

-because I know I'll look better.

-Those clothes didn't suit me.

-Eleanor explained

-everything about my body shape.

-I'm glad she said it.

-I'm happy someone told me.

-I can't wait to wear the clothes

-which suit me, a little later today.

-Myra needs practical, layered

-clothes with a hint of colour.

-This will create

-an interesting style.

-Here's the transformed Myra.

-Wow, Myra! Come and sit over here.

-You look truly beautiful.

-Do you feel beautiful?

-Yes. As you said - wow!

-I feel really good inside.

-It's amazing.

-Has this been a happy,

-enjoyable experience for you?

-Yes, it was a very happy experience.

-I enjoyed every single minute of it.

-Here's the new-look Myra!

-She's arrived!

-She just walked in here today.

-Yes!

-I really feel like a princess.

-I made space in Myra's wardrobe...

-..so she can see her clothes

-in the morning.

-I also gave her some wooden hangers

-to preserve her clothes' shapes.

-Your wardrobe is quite empty but

-there are some new items in there.

-This is one of your new garments.

-How do you feel?

-The way you sit

-is entirely different.

-You're sticking out your bust!

-You're sticking out your bust!

-

-I'll certainly do that, from now on!

-You can actually see your waist.

-It really shows off

-the shape of your body.

-I feel much slimmer.

-Those new spectacles

-have transformed your face.

-Yes, I'm afraid I must get rid

-of my old pair of spectacles.

-"Throw them out!", as Eleanor said.

-Tell me about your work.

-Do you have practical clothes,

-for work?

-Yes, I have some jeans,

-so I can go out and help the men.

-Nothing's changed but I don't

-have to dress like one of the men!

-You can still be one of the boys

-when you're dressed like a woman.

-Yes, that's spot on.

-That's what's been missing

-all these years.

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-Clothes

-are an essential part of my life.

-I'm not

-a totally superficial person.

-The brain is the most important

-thing about a person, in my opinion.

-Having said that, a combination of

-a good brain, a sense of humour...

-..and good dress sense

-is an incredibly powerful cocktail.

-It's the sexiest thing imaginable.

-Everyone phones me up

-to ask about the weather.

-They want to know if they can wear

-a certain outfit on a specific day.

-I hate to see someone dressed

-inappropriately for an occasion.

-I also hate to see someone dressed

-inappropriately for the weather.

-It's terrible to see someone in

-winter clothes on a hot, sunny day.

-It's uncomfortable

-and it isn't a good look.

-My sister lives in Paris and we

-speak on the phone every other day.

-I talk about the rain in London...

-..and my frustration because

-I can't wear my new leather jacket.

-She talks about

-the sunshine in Paris...

-..and the fact she's wearing

-her Jean Paul Gaultier top!

-We're obsessed with the weather

-and with clothes!

-# Sunny intervals

-# Sunny intervals

-# Sunny intervals

-# Sunny intervals... #

-I'm not a fashion victim,

-by any means.

-I read Vogue. I read Harpers.

-When my friends were reading

-Bunty and Jackie...

-..I'd always ask my mother

-to buy a copy of Vogue for me.

-I remember marvelling at the photos

-in Vogue when I was nine years old.

-I've always been aware

-of fashion designers.

-I've always known who's who.

-It's been the case all my life.

-Fashion would be

-my specialist subject on Mastermind!

-For me, clothes equals shoes too.

-I can't discuss my wardrobe

-without mentioning shoes.

-I love high heels -

-the higher, the better!

-The majority of the shoes I own

-have three-inch heels.

-That's a really high shoe.

-I love boots and I love shoes.

-It's an obsession.

-Describe the feeling you get

-when you're in a shop...

-..and you see a pair of shoes

-you want.

-It's like falling in love!

-To be fair, I don't smoke

-and I'm not a heavy drinker.

-I certainly have not

-and never shall take drugs.

-I drink too much coffee

-and I eat too much chocolate...

-..but I have a shoe addiction.

-I get a massive high when I see

-a perfect pair of shoes...

-..in the Manolo Blahnik shop window.

-Words can't describe it!

-I feel as if

-I could conquer the universe.

-I must have those shoes,

-no matter how much they cost.

-Manolo Blahnik shoes cost hundreds

-of pounds but they're worth it.

-This dress is amazing.

-This is one of my favourites but

-getting it cleaned is a nightmare.

-It's already lost something because

-it's been cleaned three times.

-The gold detail is made of leather.

-They're a bit wrinkled.

-When I bought

-this Alice Temperley dress...

-..the leather was completely smooth.

-Now that it's been cleaned,

-it's a bit crinkly.

-It's a lovely dress.

-Yes, it's beautiful.

-I bought this in a sale.

-I had a 75% discount.

-The original retail price

-was something like 1,800.

-Would you have paid

-that much for it?

-No, I don't think so.

-Even I have my limits!

-When you buy clothes,

-do you go for practical designs...

-..which you can carry

-from place to place with no fuss?

-Yes, I love non-iron fabrics!

-I hate ironing.

-I have two pet hates.

-First, washing cutlery by hand.

-I'll never, ever do that!

-I leave it to the dishwasher.

-The other thing I won't do is iron.

-What a waste of time!

-There aren't enough hours in the day

-to spend time ironing jeans!

-I pay someone to do it for me...

-..and I buy non-iron fabrics which

-contain Lycra or manmade fibres.

-A shop in Llangollen sells

-a lot of very interesting clothes.

-They have an excellent buyer,

-who finds some unusual styles.

-I've taken this

-all over the world with me.

-I scrunch it up into a ball

-and pack it in my suitcase.

-I unpack it and it's perfect.

-It doesn't need to be ironed, Sian!

-No -

-it's good for my ironing phobia!

-It's lovely!

-It's lovely!

-

-Yes and it has a bit of bling.

-I sound like a chav!

-Sir Bernard Ashley, has established

-a company called Elanbach.

-This is a second

-and it cost ten pounds.

-The colours are great.

-What about your work clothes?

-What about your work clothes?

-

-I buy Armani trouser suits for work.

-The shape is lovely

-and it works on screen.

-I wear colourful halter tops

-underneath...

-..and lift it

-with necklaces and earrings.

-Describe your relationship

-with your clothes.

-I think my relationship with

-my clothes is a bit too incestuous.

-I have to confess...

-..if you asked me what I'd save

-if my house was on fire...

-..I admit, I'd save my shoes.

-I'd rush inside the house and rescue

-my golden Dolce&Gabbana boots!

-I'd also rescue

-my Alice Temperley dress.

-I'm not sure

-it's a healthy relationship...

-..but at least

-it's a lasting relationship!

-S4C subtitles by Eirlys A Jones

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