Bruges Tour The Apprentice: You're Fired

I'm not impressed with any of you. This is a bloody shambles.

You didn't follow the money.

I've got two teams here and they're both rubbish.

You're fired.

You're fired.

You're fired.

CHEERING AND APPLAUSE

Good evening!

Good evening, and welcome to The Apprentice: You're Fired.

I'm Rhod Gilbert. This week, the candidates organised tourist trips

around Bruges - five fun-packed minutes on a Segway,

four hours of walking, three sips of beer, two facts,

and one hell of a challenge.

Judging by the look on Karren's face,

her blind date with a pillar went badly.

LAUGHTER

Here to help us figure out who were the captains of the ship

and who should have walked the plank, please welcome tonight's

Apprentice fans and guests, business guru

Allyson Stewart-Allen, our very own Claude Littner,

and comedian Nish Kumar.

Welcome to You're Fired.

Allyson, what do you make of it this week?

I think the fact that it was in a foreign city makes

it fascinating, it's full of opportunity - foreign food,

foreign language.

You have a great chance to do some engaging,

-entertaining things.

-Jolly good.

Claude, you were there. Did you enjoy it?

-Well...

-LAUGHTER

I lost quite a bit of weight with all that walking.

So, it wasn't all bad.

Nish, what did you make of it this week?

Well, I love this task, but unfortunately, since Brexit,

I found it a lot less funny to watch a group of British people

go to continental Europe and struggle through a negotiation,

with no facts whatsoever.

He's gone for it!

We'll be discussing this week's tourist task in more detail

when we meet the sixth candidate to be fired.

But first...

BONG

..in Apprentice News tonight: Bruges has long been a tourist mecca,

so it's not easy to find new things to say to captivate visitors.

But Harrison pulls it off.

The way they've mixed in new buildings with the old

is literally ingenious.

We all know the architecture is ingenious, Harrison,

but tell us a little bit about the culture, the people.

If you look around, you can just see,

there's people everywhere, literally.

Elizabeth fundamentally misunderstands how eyes work.

OK. Now, if I can't see your eyes, you can't see me.

I think they could if they're behind you, Elizabeth.

Anisa is surprised to learn that Claude rents out his attic.

Oh.

It's home to seven Benedictine nuns.

And that's tonight's Apprentice News.

So, after guiding her team to a Brugeing defeat,

Lord Sugar decided it was time for Sarah Jayne to say vaarwel!

Sarah Jayne...

I've been wondering what you do...

and now I know what you do.

It seemed to me that you moved yourself over to a convenient place,

and I think you've been in a convenient place for

the last six weeks, and for that reason, Sarah Jayne,

you're fired.

OK. Thank you for the opportunity.

Please welcome Sarah Jayne Clark!

Welcome home from Bruges. How are you feeling now?

-Erm, yeah, all right. Obviously just been fired.

-Yeah.

-Not the best.

You know, I did want to go further on in the process,

I was in it to win it.

But I do feel like I was getting some signs that

I wasn't the right one.

So, I was better to go off then than just cruise through

a few more weeks.

Signs like Karren saying, "With you there's no fireworks..."

-"No fireworks, no disasters."

-"No fireworks, no disasters."

-Engrained in my brain, yeah.

-What do you think she meant by that?

Well, I took it that she said I was mediocre, you know, I don't really

-do much, and therefore...

-Aw.

-AUDIENCE:

-Aww!

You bastards!

It wasn't even you, Claude, it wasn't even you!

Lord Sugar said you'd been in a "convenient place for six weeks."

Yes. I was going to ask him what he meant, but I thought it wasn't

the right time, obviously cos he just fired me!

You know, I did contribute a lot throughout the past six weeks,

whether that be getting my head down and doing what the PM said,

or whether that be standing up for myself,

or whether that be, you know, putting myself forward as PM.

-Allyson, Sarah Jayne was in there with Andrew and Charles.

-Yep.

Did you think they were all going to go?

Well, it was a tough decision, in a lot of ways, because

Charles seemed to step up and get in there and support Anisa,

and that didn't quite work.

-I think Andrew, clearly, was there for the beer...

-Yeah.

..that was very obvious. And I think, overall, the challenge

was trying to put something together that was really directly

about the guests or the tourists.

I'm not sure that totally happened in this situation.

No, it didn't, did it?

Claude, you've been keeping an eye on the teams, a close eye.

What could Sarah Jayne have done differently on this specific task?

Well, I think there's a lot she should have done differently.

I think that she - and I do agree with what Alan Sugar said -

in this particular task, especially, I think you did find it convenient

to be in the planning team and put a lot of the responsibility

onto Anisa, and then switch teams, to a team where actually they

were quite well placed anyway, with some strong sellers

and strong negotiators, Michaela and Jade.

And so, I think, from his point of view, it looked as though

-you've kind of...

-Jumped ship, basically.

I think that's right.

-Nish, just generally, I know you a bit.

-Yeah.

I assume that you'd be all fireworks, all disasters...

-Yeah, yeah, that's pretty much my...

-..if you were in this process.

That was my Tinder profile for a while, Rhod.

Yeah, I don't really understand why the phrase "no disasters"

is a bad thing. I always thought that disasters were something

that you'd want to avoid at all costs.

But also, I feel like Charles maybe got away with one,

and I feel like he might have been more in the firing line.

But then, I can't tell whether that's because of what he did

on the task or that his glasses and haircut combo make him look

like a Bond villain's henchman.

Well, Sarah Jayne and the others got a return ferry to Bruges,

but the booze cruise her team had promised turned into a dry dock

and she sailed straight out of the process.

Let's see where it all went wrong.

Sarah Jayne, you say here, "I get things done."

Yeah, do you want me to explain that one?

I'd like you to actually implement it on the task.

Anisa, I think you'd be great at leading the tour.

Argh!

I think I've got my stories mixed up.

And then, Charles, if you could do the logistics.

We're just on the other side of the lake I want to be on.

-Brilliant.

-It's absolutely fine.

-Fantastic.

We're still parallel to where I want to be.

What I'm going to do, I'm going to swap with you.

-Me and you?

-Yeah. I think you'd be amazing at the beer tasting.

This is Bourgogne des Flandres.

I don't imagine it would take many to get you drunk on these either.

So if we could go with 50.

-All right.

-So, can I suggest as well, maybe we could negotiate

-getting some bottles for them to take with them?

-Yeah, definitely.

I don't think Sarah's confident in ever making decisions, really,

by her herself.

You appointed yourself project manager cos you wanted

to prove yourself to me.

You have not proved yourself to me.

-Oof.

-Sad.

Project manager, didn't prove yourself to him.

Well, yeah. I mean, as soon as I knew that we had lost,

I knew I was a goner, basically.

You know, because I'd had the warnings, I tried to

prove myself. Obviously I didn't prove myself.

But I didn't do anything majorly wrong, I didn't think.

-Do you?

-Um...

Claude?!

You're on your own!

I wasn't there. You said your game plan as project manager, though,

-was to assign the right people to the right roles.

-Yes.

I mean, looking at that, watching that back there, you think,

was Andrew the right person to go on the beer trip?

Was Anisa the right person to take on all the facts?

So, when we was altogether in the group initially and I set

Charles and Anisa to be on that team, nothing really came up

in terms of, "Oh, no, no, no, I need to be on the negotiation

"or sales team." It was, "OK."

And then once we got in the room, she started to say,

"No, no, no, I can't do this."

So then, it was either, "No, you can," give her a bit of confidence,

"You can do it, don't worry, and Charles will be there to help,"

or give Charles it. But I don't think that would have been

the right decision either.

Well, the thing is, the key of the problem is where you put

yourself, and I think that - and this would have saved you -

you should have said, "OK, Anisa, I see your problem, I'll do it."

And then at least you've positioned yourself where you're doing

something and saving, you know, the embarrassment of someone else.

But actually to say, "No, no, you do it and you'll get a bit of help

"from Charles, and then I'm off out of here,"

that actually abandoned your team. So, whatever you did from that

-point on, I think you were at risk.

-Yeah.

Yeah. So, one of the things that businesses find themselves in

all the time, and your team is a kind of microcosm of a

bigger business in some ways, is you have to change in the moment,

and it could be that someone like Anisa or another team member

just doesn't want to do the task or can't do it for whatever reason,

and you might have to change your game plan on very short notice.

But it sometimes saves the day.

Nish, how would you have spiced up a tour of Bruges?

One fact would have been helpful.

Like, that whole tour was one massive Wikipedia entry,

that would have just had "citation needed" written in

50-point font at the end of it.

Well, both guided tour sub-teams struggled to show their punters

around Bruges, and as this piece of unseen footage shows,

it could have been a lot, lot worse if Michaela had been in charge.

I've never been to Bruges.

I don't know if they speak in Berlin language.

Is it Berlin?

It's not, is it?

Is it in Berlin, Bruges?

Well, Nish, you speak Berlin language, presumably?

Yeah, I'm fluent in Berlinese, Rhod.

Good Berlin to you, and good Berlin to all of you.

Fair play, they went for an historic tour of Bruges.

Bruges, historic city, nothing wrong with that.

But in your expert opinion, Claude, is it best if you do that

to then know something of the history of Bruges?

It is helpful, yes, that's right. And also, helpful to know

a little bit about the geography so you can actually get to the place

you're trying to get to. Always quite helpful.

Anisa, Charles and Andrew struggled to give out many facts

on the horse and cart tour, as it zipped around Bruges in silence.

And they might have got away with it if it hadn't been

for that pesky Karren.

Here she is, chipping in helpfully from the back.

If you're giving out any information, I can't hear it.

-We can't hear it in the back.

-We aren't just yet, so...

You're not giving out any information?

No, no, no, trying to find the next point of interest.

I mean, by that point, even the horse was thinking,

"Christ, somebody say something."

-Let's talk a little bit about the overpromising...

-Yes.

..and Andrew on the beer.

On the ferry, he did sound like he was selling a stag do.

To be fair to him. You know, "We're going to get you off your nut."

The language he was using, "We'll get you off your nut,

-"we'll get you a proper skinful, we'll see you all right."

-I know.

"Don't worry if you get so pissed that you forget your own name,

"we'll write it on your hat!"

-It was...

-I think it's cos he's Northern, that's his way

-that he speaks.

-Yeah.

-Yeah, obviously that's why

I brought him back into the boardroom because he was

an overpromise, basically, and obviously we under-delivered,

cos we were never going to be able to provide all of that.

But even so, I don't think that the downfall of the whole task.

-You don't think that was the main thing?

-No. It was obviously

getting lost and not providing a tour, on a tour, so...

Would you have gone on that booze cruise, the booze cruise of Bruges,

that Andrew was selling on the ferry?

It did look like he was a Victorian Club 18-30 rep,

cos he kept going round, going, "We're going to get so drunk

"and then we're going to get a horse and cart home.

"It's going to be epic!"

I loved the moment in the beer tasting where the beer finally

came out, and it obviously wasn't as much as Andrew had been promised,

it wasn't quite the "skinful," and then Andrew was trying to

kind of backtrack, going, "I bet it wouldn't take many of these

"to get you drunk!"

Like, I think it would, mate. I think it would have to be

quite a few. Allyson, his enthusiasm and energy, it sold tickets,

but it probably accounted for some of the refunds as well.

What's the balance between hyping something up, selling,

making it attractive and then managing people's expectations?

Well, it's critical. So, if you overpromise and under-deliver,

you're going to very much disappoint people.

So, actually, the goal is to do just the opposite and actually

underpromise and over-deliver, and people think,

"Oh, wow, what a fantastic tour that was, we did all these

"great things, we had the surprise that they didn't even

"tell us about." So, building in things that are unexpected

-is the key.

-Yeah.

I think the reason there weren't more refunds is because

people were just so exhausted.

They just wanted to go to bed.

-They were too tired to ask for a refund.

-Too tired, yes.

"I can't be arsed. You've broken me!"

Let's talk about the return trip of the souvenirs very quickly.

You guys went for key rings, didn't sell them all,

-the other guys went for bags and things.

-Yeah.

-Was that a better choice?

-Yes, in a word!

The whole feeling of it was to be premium,

to be upmarket, to be something you could get from us you can't get

from somebody else.

And I'm sorry to say that you could get a key ring pretty much anywhere.

So, you want to do something that matches the experience,

and the experience was meant to be unique and different,

and, therefore, the souvenirs should also have matched that.

I would add also that I think if you're providing a range,

that has a lot more chance of selling

than just a key ring, because here I am, I'm offering you a key ring.

"Have you got anything else?" No, it's a key ring, that's it.

Whereas I think the other group did offer a little range of products

so if you didn't want one, you could have the other

and perhaps something, as you were saying, a bit more upmarket.

OK, I'll have to defend myself here because...

It'll be the first time you've done it, actually, so...

AUDIENCE: Oooooh!

Fight! Fight! Fight!

When you go on holiday, you basically...

and you buy your souvenir,

I was thinking about something that's an impulse buy.

You don't want to be spending more than £10, it's something

they'd have the cash in their pocket to be able to basically hand over.

And what I was going in thinking is,

if I was on this cruise ship, what would I buy?

And yeah, I still stand by that.

One-all.

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What are you writing in that book, Claude, that mystery book?

No-one must know.

-Oh, my God!

-Let's have a look, shall we?

First thing I found.

-What task was that on?

-All of them.

-All of them!

I've highlighted a few bits I enjoyed. Look at that!

That must have been a quiet day there. Look at that one.

My Summer Holiday by Claude Littner.

Claude's expression checklist.

Sorry, look happy? There's not one there.

You haven't ticked that one, admittedly.

Ladies and gentlemen, it's Claude's notebook!

Let's talk about some of the others.

Elizabeth, of course, project managed the other team.

As a tour guide, she was a sort of cross between a headmistress

and Vladimir Putin, I thought.

Yeah, she's...

Yeah, I think her personality shone in that task.

No, she is just very... she's very direct, very strict.

I think this is why we didn't get on,

because we are very different characters.

And we rubbed each other up the wrong way, basically.

-But she won so she's obviously done something right.

-Yes.

Claude, you were following Elizabeth on this particular task.

Yeah. She's unbelievably annoying and irritating.

Um...

-However...

-Ladies and gentlemen, Elizabeth!

I was about to say, the big shock of today is how nice Claude is,

and I felt that the whole day and then you bust that out

and I'm like, "He's still Claude!"

-She's unbelievably irritating and annoying, however...

-Ah!

-OK?

The thing is that she is very focused on the task.

She'll do the painting, decorating,

the measuring, you can't forget that.

Basically, she is a doer.

So I think in life and in management, you may meet

a lot of people who talk the talk but she actually does the work.

So I actually do respect her for the fact that she gets on to do it.

That tour, I mean, generally what I like on a tour is people

walking me around and showing me things.

What I don't like on a tour

is someone standing there going, "We need to finish on time! On time!

"It has to be on time!" You go, oh, this is not fun.

It's funny you say that, Nish.

Because Elizabeth may have Sergeant Majored Team Graphene

to a successful campaign victory this week,

but she brought all the fun of the Boot Camp to her whistle-stop tour.

We've got to have these people out of the door by quarter past.

Guys, come on. Quick as we can now. We need to walk not dawdle.

Turn them round, get them to the chocolate shop.

We're herding cats at the minute.

OK, now, if I can't see your eyes, you can't see me.

I need to talk to you.

-THEY ALL TALK EXCITEDLY

-Guys! Seriously, shush!

OK, everybody. Shall we make a move?

Are we all here? Everybody together? Fantastic.

Tally ho, onwards and upwards.

To infinity and beyond!

Allyson, what did you make of Elizabeth's project managing skills?

She was pretty dictatorial.

I think when you run a team successfully,

you consult them, you find out who's good at what.

You allocate the skills based on them also agreeing.

And I thought it was really very unilateral.

So I think she could do with being a bit more...listening, pausing,

reflecting on who's good at what, and allocating people to the role

that way rather than being really adhering relentlessly to a plan.

Yeah. Claude, what did you make of Charles this week?

Well, I think Charles, we've seen it early on,

is that he can never admit that he's made a mistake

and this is just another example of him, it's his version of the truth.

After a while, you think, maybe he's right,

then you realise, no, he's actually wrong but he just won't admit it.

-And that's a feature of his character, I think.

-Yeah.

I thought he was trying his best to relieve the pain

that Anisa was feeling by not knowing facts.

-Yeah, he's...

-Is he trying to relieve it by also not knowing them?

To make her feel better?

I think he was, I think he truly was trying to make her feel better

and I thought he was really aware that the people that paid

to go on the tour weren't getting what they thought they were getting.

And was trying his best to give them something.

Nish, should alarm bells have rung

when Charles got the biro out to measure walking differences?

I mean, we've all done that kind of thing

but it was the specificness of it.

-"That looks like a 12-minute walk."

-Yeah!

The problem with Charles is that he does everything with such confidence

that when he did that, there was a part of me that was, like,

"Does he have a system?

"Does he know what biros correspond to in time?"

There's one point in the show where he said,

"We've literally walked in a square, that was my intention."

I thought his refusal to admit he was lost was wonderful.

The number of different euphemisms.

"We're not lost, I just don't know where we are."

"We're not lost, we're just powering to somewhere I thought we weren't going to be in the first place."

"We're not lost, we're just not as found as I'd like to be."

Another week, another task, another jiggle of the teams

and another failed attempt by Charles to become project manager.

Meet Charles. He's just your everyday Apprentice candidate.

There's just one thing that he wants.

I'd also like to throw my hat in the ring.

I'll state myself forward as well, I've got leadership skills.

MUSIC: Kiss Me by Sixpence None The Richer

Michaela, I'm going to make you the project manager of this team.

-I'm going to back Sarah, Sarah Jayne.

-Brilliant.

-Danny.

-Yes.

-Good.

Personally, I'm erring on the side of Sajan.

I'm happy with Sajan.

-Charles Burns is...

-Always the bridesmaid.

Oh!

'Arrison! Allyson, are you a fan of 'Arrison?

He was quite notable in this task, I thought,

with his ingenious comments.

Yes, and the blending of new and old architecture in Bruges.

Literally ingenious.

But, you know, he's survived pretty well over these last several weeks.

And I'm not... I think...he's a diplomat.

If you watch how he works and mobilises other people,

I suspect he's got staying power in this process, actually.

Claude, you've been with the Harrison.

I think he's a very likeable guy, I think he is, he's friendly

with everyone, he doesn't seem to rub anybody up the wrong way.

Generally I think he's been good for the process.

Well, Sarah Jayne, unfortunately Lord Sugar won't be investing in you

but he does have this advice for your future.

Sarah Jayne started her own fashion shops, very entrepreneurial.

And that's what I like about her, her entrepreneurial spirit.

But she was project manager on this task.

She put herself in the wrong team.

She should have gone on the tour

and made sure that her clients were well looked after.

After all, that's where the money was.

Sarah Jayne will do quite well in the future.

She needs to put the customer first, obviously.

I hope she picked that up from this exercise in Bruges.

But she's very entrepreneurial

and I'm sure that she'll do quite well in the fashion industry.

Very entrepreneurial.

Yeah, that was a lot nicer than I thought it was going to be.

-Oh, was it?

-Yeah!

What was or is your business plan?

I was basically just to expand my current business and take it online

-and grow it.

-OK.

Well, Lord Sugar made his decision,

but does our panel feel it was the right one? Allyson.

I do think he made the right decision because I think

there could have been even more value

built into what was promised to the guests.

-I think there was scope to make more money.

-Claude?

I think it was a close-run thing, actually,

because I think the others in the boardroom

disgraced themselves as well.

-But unfortunately you got caught.

-OK.

-Nish?

On the basis of the way that you allocated your team,

I think possibly right to fire you on this occasion.

I do think Charles is incredibly lucky given that he thinks

he can measure time with a pen.

It's time to find out what the audience thinks.

If you agree with Lord Sugar, hold up fired,

if you disagree, then hold up hired now, please.

Oh, it's close. It's very close.

-What do you think, Sarah Jayne?

-Hired.

Oh, OK.

-Sarah Jayne, I can confirm it is hired!

-Yeah!

-Thank you.

-Well, well, well.

There you go.

-Well, what the audience says doesn't really matter, unfortunately.

-No.

-But you do know nobody leaves here empty-handed.

-Oh, yeah.

So we have got you, I'm not joking, you're going to get off your nut.

OK!

Honestly, you're going to have to have a hat on with your name on it

-because you won't remember it once you've had this lot.

-OK.

-Are you ready to get off your nut?

-Yes.

With my very special You're Fired tasting session.

There you go. Those are yours.

Don't drink it now, for God's sake!

-Luckily, Michaela also managed to get you a little...

-A bit of extra.

A little extra to take away. Look at that.

These are all individual beers.

Charlesberg, anyone?

We've got a drop of Elizabeth's Mad Dash. If you're in the mood.

Oh, my favourite. Karren's Very Bitter Ale.

That's yours to keep.

Sarah Jayne, thanks for being a great sport, we hope you enjoyed it.

Let's have a look at your highlights.

I get two minutes to shine. Let's go for that, we haven't got time.

-Go, go, go, go.

-I adore Sarah Jayne.

She's just such a cool character.

-And we really, really get along in the house.

-That's amazing.

Drinks-wise, champagne, wine, beer. Brilliant, thanks very much.

It's lovely to have Sarah Jayne around,

she's just a friendly, calm face at the end of the day.

Sometimes a little eyeball roll or something,

-she'll let you know that she's seeing the madness.

-What is it?

Stop eating the product!

One thing that I really appreciate about Sarah Jayne is that

she's really true to herself.

Couldn't have been project manager to a better group of people.

Thank you for all your help.

Ladies and gentlemen, Sarah Jayne Clark!

CHEERING AND APPLAUSE

And also please thank tonight's Apprentice fans and guests,

Allyson Stewart-Allen, Claude Littner and Nish Kumar.

CHEERING AND APPLAUSE

Next week sees our candidates given a brand-new car

and tasked with bringing it to market.

Who will be in pole position and whose wheels will fall off?

I'm giving each of the teams a brand-new car

and what you have to do is come up with a campaign to launch it.

# It's greased lightning! #

-Action.

-Smile!

-Yeah, I'm waiting for him...

I know I'm handsy but that's handsy.

I'm not being argumentative, I feel like you are, let's move on.

Stop, cut it there and then just go to boom, boom.

What you want me to do is just be a guy in a passenger seat?

Oh, my good God!

We're actually in a medieval setting.

I thought this was going to be Jason Statham kind of stuff and it isn't.

-You need to say action or else I'm not coming.

-Whoa, whoa!

-Take two.

-Get out of the way, get out of the way!

That's exactly what I just said.

That's my main concern at the moment, chickens.

Cut! Great job, thanks so much.

Join me next Wednesday at 10pm for more You're Fired. Goodnight.