Advertising - Cars The Apprentice: You're Fired


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Transcript


LineFromTo

I'm not impressed with any of you.

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This is a bloody shambles. You didn't follow the money.

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I've got two teams here, and they're both rubbish.

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You're fired.

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You're fired.

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You're fired.

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CHEERING AND APPLAUSE

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Good evening.

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Good evening, and welcome to The Apprentice - You're Fired.

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I'm Rhod Gilbert.

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This week saw our candidates driving full-throttle

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into the world of car advertising.

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Tasked with launching a campaign for a brand-new model,

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Team Vitality plumped for a zippy, twenty-something crowd,

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while Graphene opted for an older target audience -

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about 1,000 years older, as it happened. LAUGHTER

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Later on and back in the present day, a reluctant Elizabeth

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agreed to release one of the geese she'd taken from the Norman village.

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I will let it go, but I feel it's a mistake.

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LAUGHTER

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Here to help us figure out who went from 0-60 in record time

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and whose wheels fell off before they left the forecourt,

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please welcome tonight's panel of Apprentice fans and guests -

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advertising guru and CEO

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of creative agency Above and Beyond Zaid Al-Zaidy,

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TV presenter Gaby Roslin,

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and comedian Katy Brand. Welcome to You're Fired.

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CHEERING AND APPLAUSE

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Zaid, welcome back.

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How do you think it went this time?

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Well, I think, in truth, buying a new car is a massive deal.

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After a house, it's probably

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the most important purchase you'll ever make.

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Quite frankly, I don't think either team were able to create the appeal

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or desire that I think you'd want to feel as a buyer.

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-ALL:

-Ooh!

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Harsh straight out the blocks there from Zaid.

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-Gaby, did you enjoy this week?

-I really did.

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I agreed with Lord Sugar at the end.

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It sounded like a piece of stretchy underwear

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that I might borrow, in a skin-tight black dress.

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-You're talking Expando?

-Expando, yes.

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We will come on to Expando a little later. Katy?

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I love tasks like this.

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I always love a task on The Apprentice which is

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kind of vaguely connected to what I do anyway,

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-cos then I can the extra judgmental.

-LAUGHTER

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Just sort of really sit there tutting from my armchair.

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-"I wouldn't do it like that."

-LAUGHTER

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So I've directed things, I work in TV and film and things like that,

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so this was excellent - I could ramp up my judgmental to 11,

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-and I certainly did.

-LAUGHTER

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We will be discussing this week's task in more detail

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when we meet the seventh candidate to be fired.

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But first...

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BELL TOLLS

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..in Apprentice news tonight,

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Andrew is worried his new metal jumper will slow him down...

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I'm just worried about...about the time.

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LAUGHTER

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..the hideous truth about Emmerdale finally dawns on Elizabeth...

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Do you think this is a...

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..pretend village?

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LAUGHTER

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..a cruel hypnotist primes James to go into a deep sleep

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whenever he hears the words "let them walk all over you"...

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Let them walk all over you.

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LAUGHTER

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..and Joanna puts in her entry for vaguest boast of the series.

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I've also done a lot of doing.

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LAUGHTER

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And that's tonight's Apprentice news.

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CHEERING AND APPLAUSE

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So, despite Sajan's best efforts to drive off into the sunset,

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roof down with this perfectly-coiffed quiff

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stoically holding firm in the wind,

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Lord Sugar decided he'd run out of gas and booked him a taxi home.

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Sajan, in this task, I have not seen anything from you.

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And so, Sajan...

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you're fired.

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I appreciate the opportunity. Thanks so much.

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All the best, guys.

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Please welcome, Sajan Shah.

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CHEERING AND APPLAUSE

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Grab a seat. CHEERING CONTINUES

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Listen to that.

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-Listen to that response.

-It's good, isn't it?

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That's got to feel good?

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-It does.

-That feels good, doesn't it?

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There was no boos in there.

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-You said you were gutted - are you gutted?

-Yeah.

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I still felt I had a longer way to go.

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But definitely gutted to lose on a task that I thought, you know,

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I tried to be creative.

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LAUGHTER

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I am creative.

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LAUGHTER

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And I did a good job on it,

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-actually.

-Do you think?

-Yeah. No, no.

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I'm blagging my way through this now. No, I didn't. I didn't.

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I didn't think you would go this week, though.

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Did you think you would go?

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I didn't think so, because there was four of us that were brought

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back into the bottom three, and I felt, "Oh..."

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-LAUGHTER

-Bottom four.

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-I know what you mean.

-Yeah, yeah.

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-Same thing.

-Four of you were in the bottom three this week.

-Yeah.

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Elizabeth being brought in, I was like, "Oh, here we go.

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"Elizabeth, you're gone." And then, "Sajan, you're fired."

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Cos at that point you must have thought,

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"Great, there's more people here, I've got less chance of going."

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Yeah. I became complacent, which is a bad thing in the boardroom.

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Do you think you could have fought harder in the boardroom and stayed, then?

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In hindsight, I wish I could have changed it a little bit.

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But, you know, in that bottom three,

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I fought what I could, and I said what I could do.

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But, at that moment I was just like, "Sajan, say something.

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-"I'm creative, Lord Sugar," and that was it.

-LAUGHTER

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That was the only thing that came out.

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Zaid, did you think it was going to be a double, triple,

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even quadruple firing?

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Yeah, I thought a mass firing would have been fair.

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I think James, quite frankly, got away with it.

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He didn't lead the team at all. Happy to take the back seat.

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I loved the way in the boardroom he said, "Look, I've done a great job

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"by putting the experts in their various roles,"

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but, equally, he did nothing to coordinate the team,

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join up the dots. He definitely deserved to go.

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-Oh, thank you.

-Gaby, four of them in there - were you surprised?

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I was completely surprised. It was one of those times when I went...

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-SHE GASPS

-"No!"

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I have to say, I completely agree with you as well - it was not...

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-It shouldn't have been you.

-Thank you.

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-And you are creative - look at the way you're dressed.

-I know.

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-And the quiff?

-The hair.

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It's very good.

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Katy, Sajan, week seven - that's not bad going.

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How long do you reckon you'd last in there?

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I feel like I'd be two extremes -

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I'd either be gone in week one, or I'd win the whole thing.

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LAUGHTER

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And there's literally nothing in between.

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Like, really nothing in between.

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I'd like to thank you as well. I was slightly worried my shirt

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-was a bit low-cut, but you've come out...

-LAUGHTER

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I feel a lot better about the whole thing, to be honest.

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Mine's slightly bigger, though, as well.

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Yeah, if anyone's going to be objectified here tonight,

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it's going to be you.

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-LAUGHTER

-Thanks.

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Sajan, you've been strong on negotiations -

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really strong, I thought, over the weeks.

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You got a chance to stretch your creative legs here,

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and then Lord Sugar said you're not creative.

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Do you know, I felt some of the boys have got on to this process

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and quite far without showing that creative side.

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At least I've tried to show it with the mood board.

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-I mean, that was bad...

-LAUGHTER

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To be honest, I wouldn't have brought that up.

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LAUGHTER

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This is the problem. This is why I got fired.

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I bring the wrong creative ideas to the table.

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In sixth form, my drama teacher said, "Sajan, you're not creative."

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But I didn't listen.

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What, just out of the blue? LAUGHTER

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Just passing you outside the school, "You're not creative, mate."

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-I used to do...

-What a strange thing for a teacher to tell you.

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I did a lot of acting, right? And when we used to do acting

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I used to like to be really creative with it,

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and some people never understood it.

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LAUGHTER

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-There's quite a lot of people now.

-Yeah.

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LAUGHTER

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-They're mounting up, aren't they, the people who...?

-Yeah, yeah.

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Despite Sajan's thrilling directorial debut,

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Team Graphene's Norman conquest came unstuck,

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and their campaign hits the skids.

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Less William the Conqueror, and more Ethelred the Unready.

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Let's see where it all went wrong.

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-Sajan, you were supposed to be the director.

-That's correct.

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OK, God knows what that was supposed to be.

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As director, I will let him know, "You need to give me the free reins

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"to make sure that I execute this well."

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First we want this wide shot, just to set the scene where we are.

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Four scenes to be shot this morning, four only.

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I think we've got 20-plus.

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I do like this shot. It is a nice shot.

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That's just a shot of the environment.

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Right, you need to tell me what we are doing, cos I'm not sure.

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I'm good at being creative.

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-And, actually, I did it...

-You can't just say it

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because you fancy saying it.

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I could say I'm good at brain surgery, but I'm not.

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LAUGHTER

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So the location wasn't the quaint chocolate box sort of village

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that you were maybe expecting.

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What went through your mind when you rocked up at that place?

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I genuinely felt like I hit puberty. I had no idea what to do.

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LAUGHTER

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No idea what to do.

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I genuinely had no idea what to do.

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Are those the two times in your life...?

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Two times in your life you've not known what to do -

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one, hitting puberty, "I remember that day well,"

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-two, rocking up at that Norman village.

-Yeah.

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Honestly, I didn't even look at Elizabeth,

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I didn't even look at James,

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I looked out the window and thought, "What are we going to do with this?"

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Bearing in mind I was going to be the director,

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I had a set I can work with.

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You could bring the best director from Hollywood,

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he still wouldn't know what to do with it. Yeah?

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Steven Spielberg might have an issue with that.

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LAUGHTER

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May I just ask something?

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There was the bit where you were looking through pictures,

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and one of the pictures was the Norman village with a shield

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at the front and a dead body hanging on...

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Did you not know that the picture meant that you might go there?

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LAUGHTER

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I kind of left it in Elizabeth's hand.

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I wasn't the project manager - James should have made a call on that

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and said, "Do you know what? We shouldn't be going there."

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Elizabeth was the one setting out the storyline, so she should have

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potentially pointed out, actually, the storyline wouldn't work here.

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Especially when she said, you know, she's a mother leaving the house.

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I kind of had to work with it.

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She talked about being a mother leaving the house.

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Before they went there, Katy,

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-Elizabeth said, "We're doing a family car ad, we've got to be in a family home."

-Yup.

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Do you think it mattered that the family had moved out 1,000 years earlier?

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I thought when they turned up, are they going to embroider an advert

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and add it to the Bayeux tapestry? Is that the plan?

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They did try to go with humour, though.

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You're a comedian, you've directed comedies...

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Thank you, Rhod, thank you.

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-Did you find it funny?

-I did, actually.

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I have to say, I might be entirely alone on this,

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-but I rather liked your advert.

-Thank you.

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I thought you did a good job.

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Zaid, advertising expert.

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Car ads are often a little bit out there, a little bit surreal,

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sometimes more playing on emotional things

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rather than the practicalities of a car.

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If you think, you know, the average car probably costs £15,000,

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you want to feel like you're buying something for £15,000,

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so surrealism is used to project a really aspirational world,

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to draw you in. I think the only thing...

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In this sense, this wasn't surrealism, it was one big mistake.

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AUDIENCE GASPS

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I don't think you get people to spend 15 grand

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through that kind of comedy.

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I think you need to create some kind of appeal,

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and I'm afraid you just didn't achieve it.

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You got really into the directing, it has to be said.

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The mise en scene, you were talking about, you got really into it.

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When we got there, I realised whatever we'd planned initially

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might not be funny any more, so instead of doing eight shots,

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I did 26 to try and get more about the car,

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and less about the village.

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But, somehow, the village still kept staying there in the background,

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-it didn't move away.

-Yeah.

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Well, Sajan may have got himself fired, but there was one person

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who got herself everything else-d on this task.

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-May I suggest that there's a woman on the TV advert?

-Yes.

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-Elizabeth, you came up with the conceptual idea.

-Yeah.

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Then you were the lead actress.

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Right, so, let me set the scene.

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I'm completely stressed, trying to get to work,

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I've got a business trip to go on.

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Get out of the way, get out of the way!

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I've got an idea with the music as well.

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And then it goes dum-de-dum, du-du-du-du! It goes like that.

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I can smell Elizabeth all over this.

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The failure of the task clearly was the video, and if she took on every

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single role of that then clearly she's responsible.

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Different day, same reliable car.

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Do you want me to do it as well and try between us?

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Stop, cut it there, and go to boom, boom, boom-ba-boom boom!

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It wasn't the Elizabeth show, Lord Sugar, I-I...

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Well, it sounds like it was.

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-Was it the Elizabeth show?

-100%.

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LAUGHTER

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So, what was it like working with her?

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She is an interesting character.

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She is who she is.

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It kind of works in her industry where she's selling flowers

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because she can basically force people to buy her flowers.

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But she can be quite hard work sometimes.

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Gaby, Joanna said, "I can smell Elizabeth on all of this."

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Very happy to smell Elizabeth anywhere, quite frankly.

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-I think she's wonderful.

-Do you?

0:12:450:12:47

She makes me laugh.

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And she wasn't too much of a bully.

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Just a little bit bullish.

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You know, she wants her idea to get across, but I thought she was great,

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and I loved the way you two worked together.

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I just wanted James to say something and do something,

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and bring the two groups together.

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James was supposed to be project managing this, Katy.

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But Elizabeth was sort of like a heckler.

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Yes, well, usually the advice is when you're heckled

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to sort of invite the heckler to participate.

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Nothing will shut a heckler up quicker

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than offering them the microphone.

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I feel in Elizabeth's case, that probably wouldn't work.

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James became project manager,

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and then immediately forgot he was project manager,

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so he almost seemed quite happy to let her take over.

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I'm a fan of Elizabeth as well.

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You don't think she was the one that got away this week?

0:13:330:13:36

No, I don't think she was. I was sort of amazed

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that she was brought back into the boardroom like that.

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I thought through the episode that she would say a suggestion,

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she does say it forcefully, which some people have an issue with,

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and then she'd say, "All right, if you want to do that. I think

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you're completely wrong, but let's just shut up and get on with it."

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I think she's pretty good.

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I feel like I've been Elizabeth in many circumstances,

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so I have a bit of a soft spot.

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She's like my spirit animal, Elizabeth.

0:13:580:14:00

In the pitch, when the client asked about the disconnect

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between the TV ad and the poster ads,

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Elizabeth for the first time was quite happy to go, over to you!

0:14:060:14:09

There's a lovely moment. Let's have a look at Bushra's reaction.

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It's more Bushra to answer this question.

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That was brilliant. It was like she was looking to see

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who the next person along the line was to pass the buck to.

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Zaid, Lord Sugar said that, as project manager,

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James was like a passenger in a taxi who knew it was going the wrong way.

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What do you do in business, if you find yourself in that situation?

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I think as a good business leader you need to have 360 degree vision.

0:14:360:14:40

You have got to be a couple of steps ahead of where you are,

0:14:400:14:42

you've got to be able to look behind,

0:14:420:14:44

look at your team players, and keep your eye on the ball.

0:14:440:14:47

I think he was just an arbiter, a peacemaker,

0:14:470:14:51

he was facilitating everyone's point of view.

0:14:510:14:53

He never stood his ground, and he never moved the decision-making

0:14:530:14:56

in the right way, he never moved the project forward.

0:14:560:15:00

Let's talk about the branding, and the name and the car a little bit.

0:15:000:15:04

-It was Joanna's idea to call it Expando.

-Oh, no!

0:15:040:15:09

It sounds like a packet of condoms.

0:15:090:15:11

LAUGHTER

0:15:110:15:14

Wow!

0:15:140:15:15

-Gaby, you didn't like the name Expando?

-Oh, no! Expando?!

0:15:170:15:21

"What's your new car?" I bought an Expando!

0:15:210:15:25

I mean, it is sexual, it's just strange!

0:15:250:15:28

-Zaid, were you a fan of the name Expando?

-Not really.

0:15:280:15:32

I think, again, you want to create a sense of desire.

0:15:320:15:35

It sounded pretty off-putting to me.

0:15:350:15:37

They were trying to get the idea of an expanded family, I guess.

0:15:370:15:40

I think this idea of putting a mirror up to people

0:15:400:15:42

and going, "You have a dreadful life, this is going to help

0:15:420:15:45

you deal with your life", is such an uninspiring kind of approach.

0:15:450:15:48

I wanted something with a bit more lift, a bit more energy.

0:15:480:15:51

Did you prefer the other concept,

0:15:510:15:53

-a zippy, getaway for the 20-something, Miami?

-I did.

0:15:530:15:55

In a way, it was a bit cheesy,

0:15:550:15:57

but at least it was aiming for something big.

0:15:570:15:59

It was trying to take you away from the everyday.

0:15:590:16:01

The idea that you'll go somewhere better in this vehicle I think

0:16:010:16:04

spoke to the target audience well, it was a bit more aspirational.

0:16:040:16:07

Definitely going the right way.

0:16:070:16:09

Katy, what do you look for in a car when you're buying a car?

0:16:090:16:12

Cup-holders.

0:16:120:16:14

No, I am really, really keen on there being an individual

0:16:140:16:17

cup-holder for every possible person in the car.

0:16:170:16:20

I don't want to share cup-holders.

0:16:200:16:23

All my cars have been second-hand, including the one I drive now.

0:16:230:16:26

I basically totally missed out

0:16:260:16:28

on about two decades' worth of car technology.

0:16:280:16:30

If it's got a CD player, I'm excited!

0:16:300:16:33

Sajan, a lot of the feedback was that the TV ad, the Norman village,

0:16:330:16:38

and the poster campaign with the building blocks, didn't marry up.

0:16:380:16:42

No, I completely agree, and that probably

0:16:420:16:44

comes from the fact that there was a lack of leadership.

0:16:440:16:46

Expando was very different to what we showed in the video.

0:16:460:16:49

The video's different to what the slogan was showing...

0:16:490:16:51

Yeah. It was bollocks, is what you're trying to say.

0:16:510:16:53

LAUGHTER

0:16:530:16:56

-Yes...

-Sometimes you've got to summarise in this job.

0:16:560:16:59

Well, back at the house,

0:16:590:17:01

the boys share grooming tips in front of the mirror most mornings.

0:17:010:17:04

Oh, no.

0:17:040:17:06

Let's see what goes on behind the closed doors

0:17:060:17:08

of the sanctuary that is The Apprentice bathroom.

0:17:080:17:11

To be honest...

0:17:170:17:18

LAUGHTER

0:17:180:17:20

..so I thought I'd do a nice face mask tonight,

0:17:200:17:22

do my hair really nice in the morning...

0:17:220:17:24

Do you think we should do Jarjue before she goes on?

0:17:240:17:27

What, facemask, bath, nails...

0:17:270:17:29

If this doesn't scream professionalism,

0:17:290:17:31

I don't know what does.

0:17:310:17:33

APPLAUSE

0:17:330:17:37

Er, can I just apologise to my mum and dad first?

0:17:400:17:44

Do you know what? We had to bond. Um...

0:17:460:17:49

OK! Let's talk about the other team, Vitality, a little bit.

0:17:500:17:55

Anisa said that she wanted a creative task this week,

0:17:550:18:00

-she certainly got one.

-She's great at what she does.

0:18:000:18:03

She's nice, she comes across great I guess, as well, but she's smart.

0:18:030:18:07

Zaid, Sarah said Anisa was a bit too PR, a bit too waffly.

0:18:070:18:11

-Did you think that was fair?

-I didn't think it was fair at all.

0:18:110:18:14

She was trying to galvanise the room into contributing good ideas,

0:18:140:18:17

and I think in every creative process there's

0:18:170:18:21

a moment where you need to think big and you need to go on a bit

0:18:210:18:24

but, equally, you need to know when to stop and focus it in

0:18:240:18:26

and the other guys just weren't interested,

0:18:260:18:28

so I think it was a bit unfair.

0:18:280:18:30

Yeah, but, as you said, she had loads of ideas in that room,

0:18:300:18:32

she was practically making her way around the whole of the wall,

0:18:320:18:35

I thought she would go round the whole office writing things down.

0:18:350:18:38

But it's when she got into the pitch when she admitted her mistakes.

0:18:380:18:42

That quite threw me.

0:18:420:18:43

"No, you're right, that was rubbish."

0:18:430:18:46

It was hilarious.

0:18:460:18:47

Did anybody find that they thought was a car rental? Yes, they did!

0:18:470:18:52

LAUGHTER

0:18:520:18:53

Did anybody say they thought it was for a holiday? Yes, they did!

0:18:530:18:56

Did you enjoy the pitch?

0:18:560:18:58

I found her weirdly charming.

0:18:580:19:00

It was so non... So unexpected in this process

0:19:000:19:04

to see people just doing that.

0:19:040:19:06

It was like she wasn't aware that she was in The Apprentice.

0:19:060:19:09

Like she'd sort of wandered in.

0:19:090:19:11

And as if she'd completely forgotten any role she'd had in it

0:19:110:19:13

up to that point.

0:19:130:19:15

It was like she was just seeing it fresh and going, "Yes, awful!".

0:19:150:19:18

"Wow, who the hell did this?! Shall we have a drink?"

0:19:180:19:22

It was literally, like...

0:19:220:19:24

-She was very human in that moment.

-Yeah, I really liked it.

0:19:240:19:27

She did seem to yes, forget what her role was supposed to be.

0:19:270:19:30

Backstage, of course, behind the scenes,

0:19:300:19:32

the others watching her, sort of not quite...

0:19:320:19:35

At one point, I think someone said, "Someone take her down."!

0:19:350:19:38

LAUGHTER

0:19:380:19:40

Which seems a bit extreme.

0:19:400:19:42

Michaela, Zaid, she project managed Vitality this week.

0:19:420:19:47

Is she one to watch, do you think?

0:19:470:19:49

Yeah, I've been watching her progress through the competition,

0:19:490:19:52

and I've generally been on her side.

0:19:520:19:55

This time, I heard her shut down Andrew quite a lot

0:19:550:19:59

because she perceived him to not be part of the bull's-eye

0:19:590:20:02

target market, therefore why should I listen to you?

0:20:020:20:05

I thought that was a bit controlling and a bit unfair.

0:20:050:20:07

I think she admitted that he was beginning to wind her up,

0:20:070:20:10

-so I thought it was more convenient for her just to sideline him.

-Yes.

0:20:100:20:13

While Graphene chose family,

0:20:130:20:15

Team Vitality went for fun-loving twenty-somethings

0:20:150:20:18

with Andrew and his lady chums, roof back, sunglasses on,

0:20:180:20:21

and heading for a beach over 4,000 miles away.

0:20:210:20:24

Ooh, what about Miami?

0:20:240:20:27

# Party in the city where the heat is on

0:20:270:20:29

# All night on the beach till the break of dawn

0:20:290:20:31

-# Welcome to... #.

-Miami.

0:20:310:20:33

# Bienvenidos a Miami

0:20:330:20:35

# Bouncin' in the club where the heat is on

0:20:350:20:37

# All night, on the beach till the break of dawn

0:20:370:20:40

-# I'm going... #

-To Miami.

0:20:400:20:42

-# Welcome to... #

-Miami.

0:20:420:20:44

# Bouncin' in the club where the heat is on

0:20:440:20:45

# All night, on the beach till the break of dawn

0:20:450:20:47

-# I'm... #

-Going to Miami.

0:20:470:20:49

# Welcome to Miami... #

0:20:490:20:51

Does it have to be so literal with the name?

0:20:510:20:53

The car name is Miami.

0:20:530:20:55

LAUGHTER AND APPLAUSE

0:20:550:20:56

-Katy, Siobhan said of Michaela, it's her way or the highway.

-Mmm.

0:20:590:21:02

-Is she difficult to work with, do you think?

-Well, I don't know.

0:21:020:21:05

I like Michaela, and I thought we saw this sort of glimmer of humility

0:21:050:21:08

at the end where she talked about how she knows her accent's very broad,

0:21:080:21:11

and she's worried about how that would come across,

0:21:110:21:13

and these little bits of vulnerability.

0:21:130:21:15

I find the glasses confusing, I'm not going to lie.

0:21:150:21:18

Why confusing?

0:21:180:21:19

Well, is it deliberate, is it like a costume?

0:21:190:21:22

I think she's really professional.

0:21:220:21:24

It didn't really bother me, her shutting the others down, to some extent,

0:21:240:21:28

because I think on this particular task

0:21:280:21:29

she rightly identified their target market.

0:21:290:21:32

So when the other idea came in about the boy in the house,

0:21:320:21:35

it was like, my immediate reaction was, why are we having a boy

0:21:350:21:37

at the centre of this when this is a car marketed at women?

0:21:370:21:40

And she, rightly I think, brought it back -

0:21:400:21:42

the focus on the woman buying the car, not the boy.

0:21:420:21:45

-Did they under-use Andrew, did you think, Gaby?

-I really like Andrew.

0:21:450:21:48

I wish he'd been listened to a bit more.

0:21:480:21:51

But a night out with Michaela and Elizabeth, please!

0:21:510:21:55

Oh, thanks!

0:21:550:21:57

LAUGHTER

0:21:570:22:00

All right, Sajan!

0:22:000:22:03

-You can come too.

-It's Gaby, Elizabeth, Michaela and you.

0:22:040:22:09

-Thank you.

-Jade has an interesting technique for visualising things.

0:22:090:22:13

Yes, it was quite incredible, wasn't it?

0:22:130:22:16

"I've just got to visualise things.".

0:22:160:22:18

Do you have to do that all the time?!

0:22:180:22:20

The best bit was when, at the end,

0:22:200:22:22

one of the others said, "Turn on surround sound",

0:22:220:22:25

-she was like...

-LAUGHTER

0:22:250:22:28

Are you unable to function, unless you can visualise...?

0:22:280:22:31

If she ever does get fired, he's going to say, "You're fired,"

0:22:310:22:34

and she'll go...

0:22:340:22:35

LAUGHTER AND APPLAUSE

0:22:350:22:38

Just sort of acting it all out!

0:22:390:22:41

In the advertising world where you work with creatives,

0:22:410:22:44

you must see a lot of that kind of...

0:22:440:22:46

I actually, to date, haven't seen an lot of it, to be honest.

0:22:460:22:48

I think it takes body language to a whole new level.

0:22:480:22:52

Are you a fan of the Harrison, Gaby?

0:22:520:22:54

Actually, I was quite disappointed with him this week.

0:22:540:22:57

I want to see more from him, and I think he's got more to give.

0:22:570:23:00

That's frustrating. I actually do talk at the screen.

0:23:000:23:03

I don't know if anybody else does, but every time it's on

0:23:030:23:06

I have a whole conversation with them and they can't hear me.

0:23:060:23:09

And I was telling him, "Do more! Come on! A bit more, Harrison."

0:23:090:23:12

He didn't hear me, funnily enough.

0:23:120:23:15

Harrison certainly wouldn't be the first to pose an eyebrow raiser

0:23:150:23:18

in this series of The Apprentice,

0:23:180:23:20

but he certainly joined their ranks this week, and it was a belter.

0:23:200:23:24

Bye, good luck.

0:23:260:23:28

Gone Medieval.

0:23:280:23:30

They didn't have cars then, did they?

0:23:300:23:32

Unfortunately, Lord Sugar's decided not to invest in you,

0:23:340:23:38

but he does have this advice for your future.

0:23:380:23:40

Sajan, I think you have to take your hat off to him,

0:23:420:23:45

he quit his job in HR to come and join the process

0:23:450:23:49

cos he was so confident that he would do well.

0:23:490:23:51

But he put himself forward as a creative genius,

0:23:510:23:54

but he produced a chaotic television advert.

0:23:540:23:58

What I noticed of Sajan throughout the process

0:23:580:24:00

was that he's not short of coming up with ideas

0:24:000:24:03

and putting things forward, which is a good thing.

0:24:030:24:06

But what he would need to learn to do in business

0:24:060:24:08

is to make sure that he can adapt when situations change.

0:24:080:24:12

Mixed review, some nice stuff, a bit chaotic, lots of good ideas.

0:24:130:24:17

Look, Lord Sugar is the reason I entered this process,

0:24:170:24:20

I wanted to learn from a mentor, so I'll take his advice on board.

0:24:200:24:23

Yeah. What was your business plan?

0:24:230:24:25

My business plan was a photo booth business.

0:24:250:24:28

However, I now run a recruitment agency.

0:24:280:24:30

Lord Sugar made his decision,

0:24:300:24:32

but does our panel feel it was the right one? Zaid?

0:24:320:24:35

The wrong decision for me. James was really smooth in the boardroom.

0:24:350:24:38

-That's what saved him. I think they should have kept you on.

-Thank you.

0:24:380:24:42

-Gaby?

-Wrong decision.

0:24:420:24:45

-It should have been James.

-Katy?

0:24:450:24:47

I agree with the rest of the panel. It was the wrong decision.

0:24:470:24:50

I think you did adapt to a really weird new situation and did the

0:24:500:24:53

best you could with that advert, and you did an all right job.

0:24:530:24:55

Interesting from the panel. Time to see what the audience thinks.

0:24:550:24:59

If you agree with Lord Sugar, hold up "fired".

0:24:590:25:01

If you disagree, hold up "hired". Now, please.

0:25:010:25:04

Oh, wow!

0:25:040:25:06

Wow, look at that!

0:25:060:25:07

Look at that.

0:25:070:25:09

Sajan, I tell you what...

0:25:090:25:11

Big mistake, Lord Sugar.

0:25:110:25:12

That is as green as it gets. You are hired! Wow! It is green.

0:25:160:25:21

APPLAUSE

0:25:210:25:23

So, as you know, nobody leaves here, Sajan, empty-handed. Now then.

0:25:260:25:31

I thought I would get you a lovely hamper.

0:25:310:25:35

-Unfortunately, we let James order it and he's got you a Medieval...

-Oh!

0:25:350:25:39

LAUGHTER AND APPLAUSE

0:25:390:25:41

A Medieval hamper. There is a turnip.

0:25:410:25:44

We've got some mead, look at that.

0:25:440:25:46

You've got a 1000-year-old loaf of bread.

0:25:460:25:48

We've got some lovely ointments here.

0:25:480:25:51

Look at this, this is goose faeces hair gel.

0:25:510:25:54

You can use that, absolutely. That is made of genuine goose faeces.

0:25:560:25:59

-Is it?

-Yes.

-Urgh!

0:25:590:26:01

LAUGHTER

0:26:010:26:03

This is weasel juice. Weasel juice with a hint of stoat saliva.

0:26:030:26:08

"Well-known to stimulate the right hemisphere of the brain

0:26:080:26:11

"to unlock creativity."

0:26:110:26:13

That'll come in handy!

0:26:140:26:15

Sajan, thanks for coming on the show, you've been a great sport.

0:26:150:26:18

Let's have a look at your highlights.

0:26:180:26:20

I smell like success and a bit of money.

0:26:200:26:24

That is some serious swag.

0:26:240:26:25

If anyone can sell it, Saj can sell it!

0:26:250:26:28

Sajan is amazing.

0:26:280:26:30

He is the nicest guy I've ever met in my life.

0:26:300:26:34

Less.

0:26:340:26:35

Come on, we have to get a good price!

0:26:350:26:38

He's brilliant, he is absolutely hysterical.

0:26:380:26:41

What's eleven times three?

0:26:410:26:42

My reputation as a vegetarian has just gone down the drain.

0:26:420:26:45

I absolutely love Saj.

0:26:450:26:48

He never gets stressed out. He's just a blessing.

0:26:480:26:51

I gave them the fruits, it's now up to them to make the juice.

0:26:510:26:54

Take two! Oh!

0:26:540:26:56

I mean, I can't imagine ever living without Saj again.

0:26:560:26:59

Ohhh!

0:27:020:27:03

Ladies and gentlemen, Sajan Shah!

0:27:030:27:06

CHEERING AND APPLAUSE

0:27:060:27:08

And please also thank tonight's Apprentice fans and guests,

0:27:100:27:13

Zaid Al-Zaidy, Gaby Roslin, and Katy Brand.

0:27:130:27:15

APPLAUSE

0:27:150:27:18

Next week sees our candidates taking over a doggy day-care.

0:27:190:27:22

Who's going to be best in show, and who will end up in the doghouse?

0:27:220:27:26

I've organised for you to take over a doggy day-care centre.

0:27:260:27:31

-Look at the little one!

-Oh, he's loving it.

-Are you all right, mate?

0:27:320:27:36

Poo...bag. Put the two together and clean up!

0:27:360:27:39

Urgh, oh, God!

0:27:390:27:40

-Don't clump it in, though, we'll not get it back out!

-I can't help it!

0:27:400:27:43

Spin round. Yeah!

0:27:430:27:44

I've just done his bottom.

0:27:440:27:46

You're not having a slice of my pizza later.

0:27:460:27:48

-I'm doing all the work, you're just standing there.

-Do you want to swap?

0:27:480:27:51

-Yes!

-Andrew, can you actually physically do it?

0:27:510:27:54

No, we're not able to do it.

0:27:540:27:55

-We'll come from here to here.

-Go! Go on.

0:27:550:27:58

Oh!

0:27:580:28:00

Oh, oh!

0:28:000:28:01

Sit. Cry.

0:28:020:28:04

Here! Massive poos! Massive poos! Loads of them!

0:28:040:28:07

Join me next Wednesday at 10pm for more You're Fired. Good night.

0:28:090:28:13

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