Episode 5 The Apprentice: You're Fired

This is my boardroom. This is my money.

The product sucks. Who's the waste of space. You're fired.

You're fired.

You are fired.

CHEERING AND APPLAUSE

Good evening and welcome to The Apprentice: You're Fired.

It's week five in Lord Sugar's search for his business partner with the £250,000 investment...

I'm sorry, I'm just working on my core.

Already, a fistful of candidates have bitten the dust.

In this week's episode, crime was rampant in the gym as Azhar

had his equipment stolen in the middle of a workout.

The Hula Hoop. Working the core abdominal area.

LAUGHTER

Putting the spotlight on the one who's deemed unfit for purpose

are the chairman of LA Fitness, Fred Turok,

model and entrepreneur Katie Price and comedian Simon Evans, welcome to You're Fired.

CHEERING AND APPLAUSE

Tonight's task of creating... Sorry, I'm slightly uncomfortable on my large ball.

Tonight's task of creating a new exercise class led to one candidate to overstretch himself.

Duane, you put yourself forward to produce the video.

I personally believe that the video was the main cause of the failure

of this task.

Therefore, Duane, you're fired.

Thank you, Lord Sugar. Thank you, Karen. Thank you, Nick.

Ladies and gentlemen, please welcome Duane Bryan.

CHEERING AND APPLAUSE

APPLAUSE DROWNS SPEECH

Duane, how are you?

I feel like crying. I'm gutted.

-Are you really?

-I am actually gutted, genuinely.

AUDIENCE: Aaah!

LAUGHTER

How's your core?

Yeah... I'm surprised to see you out that fast.

I thought you were going to be in there for a long time.

So did I. So did I. What can I say?

I thought I was going to go a bit further.

Let's get into the task. Let's remind ourselves where it went wrong.

-Who was in charge of making the video?

-Duane.

Absolutely, Lord Sugar. I did take the lead on the video.

Do you think Duane might have lost his way?

Two, three, four.

My big concern now is to make sure that we create

a martial art dance routine, not just a dance routine.

That's what I was doing but then we changed it.

The thing is, your video was your shop window.

That's where the negative comments have come from.

-It's different, but is it different enough?

-Looking at the demo,

it looks similar. How is it different?

It cuts out key bits of the combat element.

It showed them in equal context.

So why didn't they buy it?

LAUGHTER

The criticism was that the video didn't include everything in it.

Was this your vision? You were quite...

I wouldn't say it was my vision.

I wanted to come with something that was different and involved different elements.

There was so much to get in and so little time. It just didn't happen.

Do you think you could have put more elbows and knees? This is specific criticism.

For me, my weight gathers on my elbows.

I...

-I have enormous elbows.

-You've got pretty big knees.

-My knees are huge. That's why we have the desk.

Erm... Because I've got very embarrassing knees.

But should you put more of that in?

You can only work with what you've got. There was a list of moves I had to include in the video,

-and they were all there, so what did you want me to do, start making stuff up?

-Yeah. I know.

The super punch.

Come on, do the super punch. Shall we do the super punch? Let's do the super punch. Ladies and gentlemen,

one last time, let's see the super punch.

CHEERING AND APPLAUSE

I want to go into a rough bar somewhere and go,

"I will take any of you with my...super punch!"

What did you think of Duane and this test?

I think Duane made two mistakes.

The first part was that it needed more combat,

because that's what it had been sold at.

But the second thing is, he introduced for the first time a conflict side of him

that I'd never seen before.

Katie, what did you think?

I'm a fan of yours. I don't think you should have gone.

I think it should have been Ricky that should have gone.

You've proved that

you can do things well before.

But this was your task. I think Ricky should have overlooked it but he was given the task

and the combat wasn't shown in the final edit.

The other one was... I'm more about production, so I prefer the production of the other one,

even though it's more gimmicky.

Well, you failed it, so what can you say?

LAUGHTER

-I don't want to pick holes in you cos I'm a fan of yours.

-That is the gig, unfortunately.

Simon, any such qualms?

I'll make my position clear to begin with.

All exercise classes and all gyms and all gym memberships

are a waste of time and money and a massive con.

My father... My father never went to a gym in his life. He used to go out in the garden at the weekend

and dig the vegetable plot and by the time he was 40,

he was 21 stone and his back was shot but at least we had our own radishes.

We got some value out of his work in that respect.

Do you think the video would have worked better if midway through,

randomly, you had walked on and punched one of the dancers?

LAUGHTER

Super punch! Yeah!

That's a right from the side. Super punch!

The video might not have included enough combat

but it inspired enough combat.

Hi. Let me introduce you to Beat Battle.

Most importantly, it's fun. Let's go.

Five, six, seven, eight...

As a team leader, you were de-motivating, aggressive,

you wouldn't take on board comment.

'Get fit, have fun and burn calories.'

-Just calm down...

-It's not about calming down.

'Scissor kick will help with weight loss and flexibility.'

I have an opinion and you don't like it.

You're not accepting me and Nick's opinion.

You wouldn't have had a bloody video if it wasn't for me.

-You didn't know what you were doing.

-'Double punch for lean muscle.'

Don't make it out that I wasn't part of the team today.

-You are having a laugh.

-That's how I felt it was.

'Most importantly, have fun.'

It felt like it was a battle.

'Beat Battle. Fight to the beat.'

Was it a battle? Was it awful all day?

It was tough. There's so much to think about, so much to manage.

There was lots going on around us.

There was so much to think about. We had to get it done in a short space of time.

Laura was like a Yorkshire terrier in that taxi.

-Nick was...

-Nick's lovely. Even if he doesn't agree, he's got a way to put his point across

whereby he's not going to make it difficult and be destructive.

Erm... Let me ask you about Beat Battle as a thing - would that appeal to women,

like a martial arts type of class?

To put those kind of dance moves in, is that a...?

What appeals to women is getting results and having fun.

Actually, as long as the team and the teacher are good, it will appeal.

What I thought the problem was there just wasn't enough fun

in it, whereas in the other video, they'd thought specifically and Stephen said

fun as the keyword.

If you had put more fun into it, you could make any sort of programme work.

How do you think Laura did?

Laura was good, as far as I'm concerned. She stepped up to the front,

did the exercises.

She was obviously able to move, you could see she was a dancer

so she did the job that was asked.

In the car after the argument, you had this ding-dong battle

in the middle with poor Nick.

Poor Nick tried to extend the hand and he got nothing.

OK? Shake hands, guys.

I'm all for... But let's not force it.

LAUGHTER

You've got to be fair, though. There is no worse an argument than one you're having with somebody

right next to you, facing the same direction, both in seatbelts.

Those are the worst... You can't even look at them.

Every family holiday... You're expecting the driver to go, "If you two don't shut up,

-"I'm going to turn this car around."

-"Neither of you will have the DVD player."

Would you have... It was politically not very good.

Would you have been better at working that team, Katie?

As it happens, I'm not a team player cos I work for myself

but in a situation like that, you are in a team and you have to give and take

and listen to people, whether you like it or not, because you are together.

But you must be tired. I'm not thinking of excuses but me being me, I would have shook the hand

and just tried to get on with it.

Wrestler Ricky was in his element and seized every opportunity to show off his moves.

Outside of work, I am a professional wrestler.

Argh!

The call me The Fitness.

Ha!

# Everybody was kung fu fighting... #

I've been a heavyweight champion in the wrestling world.

I'll be the heavyweight champion in the business world.

# In fact it was a little bit frightening

# But they fought with expert timing

# There were funky Chinamen from funky Chinatown

# Here comes the big boss... #

You always witness The Fitness with Ricky Martin.

Ha! Huh!

# ..started swaying with the hand... #

APPLAUSE

I'm in no position to judge the man. I'm a big guy myself.

But I'm not witnessing fitness there.

There were movements there, which are still continuing

to this day.

When he led with the elbow, most of him returned

and came back.

LAUGHTER

He's a big lad, you know?

A very big lad.

The thing was that we was trying to show what he was capable of

in trousers and a tie.

I'm afraid, as far as I was concerned, it was rather funny.

It's probably the reason why the whole concept failed, because he was putting himself up

as the lead and there was no way he could be - that's not the thing that appeals

-to the mass market for fitness.

-Really?

A big man in a suit? I thought of starting a few classes myself.

And lunge. In your own time.

But he ran the team well.

For all that he's carrying a couple of pounds,

er... - like I can judge! -

..he ran his team well.

I think he was very good. In that regard, as far as the tasks so far,

he's proved himself to be a very capable project manager

and also a quick thinker.

He's strategically good, he's streetwise,

and that's why he's still doing very well.

A good project manager and if I was investing £250,000 in somebody, other than Duane, who I also rated,

I think Ricky is definitely one of the candidates.

Katie, you don't do these classes?

I do cross-fit training. You have to have equipment,

but it's a different way of training. It's fun.

It gets your heartbeat up.

So you need something fun, different.

That definitely is different. Every day, there is something different - boxing, kick-boxing.

Like dragging tyres and ropes where you swing the ropes. It's all different.

I carry a tyre around.

LAUGHTER

It's remarkable for my cardiovascular fitness.

I always thought about those army classes, where you get the people running

but then you disappear off and you daub camouflage paint. Then you hunt them.

-Get the heart pumping.

-It's a really good cardio-workout.

Why not just fill the gym with the sound of machine gun fire?

But I do think it's hard. It's hard to come up with a concept to get gyms interested.

There are so many different classes and names. I did like the name, though.

-Really?

-Yeah, I did like that.

-You'd go for that?

Gabrielle was on your team, but struggled with...oh, er...

What was it again, Gabrielle?

I had a really good day. The name I put forward, which was, erm... What is wrong with me?

Erm... Sorry, it's completely gone out of my mind. What is it? Erm...

Beat Battle.

I'm going to be pushing towards my name, which is Beat...

Sorry, I've gone blank with this bloody name.

Quite memorable. Ooh, what is that? Interesting and need something to grab your attention,

which is why I think came up with, erm, you know...erm, Beat Battle.

So, er, yes.

APPLAUSE

Gabrielle seems the perfect candidate to bring into the boardroom,

rather than the person who danced in the video and the person who edited the video.

It's tough when you're there. There's so much going on in your head.

It's easy to forget. But maybe should have brought her in.

What did you think of Gabrielle?

My view of Gabrielle is that she's very creative.

Would you invest £250,000 into her? No, you wouldn't.

She'll always be a very creative person that is going to bring the product to life

but ultimately, the person that gets the £250,000 is the person that's going to make Alan Sugar

a lot of money and that needs to be strategic and real leadership and I don't think she has that.

You shone quite early in this process, especially with your product idea in week two.

What's popular at the minute, we have to recycle now.

If we had a bin that fits in a cupboard, which compresses the rubbish as well

and reduce waste.

-That's a good concept.

-Do you think maybe you could start?

-If it's a good idea.

-If that was on my desktop, I would put my veg in there,

I would put my dinner in there.

-How did the boys get on with that?

-Order for 10,000.

-Bottom line, it was a good product.

-Thank Duane for the product.

-Congratulations to everyone.

APPLAUSE

Somebody wants 10,000 of those things. Get making them.

-You can see the cost concept behind it.

-Yes. I can never have enough excuses to bring this thing out.

This.

I've been dying to get this back. Your beloved eco-bin.

OK. You put your stuff in here.

Then you just...ram it. Ram it hard. Ram it.

-It's weighted so you literally, quite simply...

-Gravity will pull it down.

I get how that works. But the stuff that fills up, you want to press it down.

What comes out of the little hole? What's that supposed to be for?

It's supposed to have a plug. If you put waste in, it will release liquid.

Rather than having to take it down, you can leak the liquid out before it starts to smell.

-It was supposed to be there.

-Really? Into what?

Into the sink or somewhere where you get rid of the waste.

Tip it out occasionally to get the nice rotting, rancid...

And get rid of it.

It was a sweet idea.

I think it's a great idea

and it shows that not only could you be strategic

but also innovative, which is why it's a shame you're out.

-Thank you.

-I do like the concept

but in my household, it wouldn't go down

because our bins get full within seconds

and it hasn't got time to smell. It's already out in the dustbin.

I don't know how people would have the time to put it all in

but I do like to concept.

My fear is you'd put stuff in there

and the kids would think it was a juicer.

LAUGHTER

Why are our children always ill?!

How can we not shift this bug?

That would be a good way of losing weight, having said that.

Three days of gastroenteritis. It's the best diet I've ever used.

Drinking the run off of rotting food.

The following week, you were the winning project manager.

On the condiment task.

Despite the first recipe not quite passing the taste test.

I'm going to taste it.

Don't. You'll blow your head off. It's just silly.

KETTLE WHISTLES

Absolutely perfect. And I think...

HE SPLUTTERS

STUDIO APPLAUSE DROWNS SPEECH

Talk me through "absolutely perfect".

Where did those words appear?

How much of a time bomb was that original chutney?

For a second - "This the most delicious chutney... Aaarrgghh!

"Kill me now."

-I was trying to be sarcastic. It didn't work.

-Oh, really?

The sarcasm was rather steamrollered by the fact

you coughed your stomach all over the factory floor.

How awful was it? How strong?

There was far too much chilli in there.

You might as well have got the chillies and put it straight in your mouth.

Just chillies?

That bad, yeah.

When you came in the room where it was being made your eyes would burn.

It'd go straight to the back of your throat. It was crazy.

Nick's glasses were steamed up.

The moment of truth.

We're going to hear from Lord Sugar and your former colleagues.

Duane put himself forward as the DVD director

but failed to ensure that the key elements

of the exercise that they were trying to sell

were shown in his DVD.

He didn't pay any attention to detail.

I think he's very confrontational.

Everything's his way and he forgets what anyone's saying.

Everyone's saying, "I suggested this and I suggested that."

He wouldn't let me speak and then eventually when he did he was like,

"That's a good idea," and I was like,

"Yeah, that's what I've been trying to say to you for five minutes."

Duane didn't capture the buyers' imagination

and that's what cost his team the task

and that's why Duane had to go.

I know, I know, sad face that you're doing.

But what can you take from this?

I've learned so much in being part of this process.

There's something I would like to say to Lord Sugar.

He's an absolute legend. He's brilliant at what he does,

he knows what he's talking about.

He doesn't owe anyone any explanations.

The process has taught me so much about myself and business.

It's a great platform for anyone.

I hope I see The Apprentice again and there's 16 more people

getting the chance to go through it next year

because it's changed my life completely.

I think what I take from it now is maybe do listen a bit more,

maybe do try and take on and fit in the team.

Being an entrepreneur isn't about the one man at the front,

it's about how good the team works and can pull together.

And even though it showed me

as maybe being a bit confrontational then,

that was one task out of four.

It was me that motivated the girls to a win,

that tried to uplift everyone's spirits

and tried to stay positive because that's the type of person I am.

Fred, you've built up a massive gym chain starting from one place,

into two, three... Any tips about how your start these things off?

It's interesting because I was also like you called yourself -

rough or a rough diamond.

That's exactly what I was. Expelled from school and highly dyslexic.

So the important thing is that you have an absolute vision and passion

but a very clear strategy as to what you're going to achieve.

Surround yourself with really good people. That's really important.

Thank you.

We were talking about teams being successful and unsuccessful.

Team Phoenix were victorious but made so many mistakes

they are very much this week's lucky escapees.

Would every participant need a Space Hopper?

As part of the licence agreement,

you would be supplied with the Space Hoppers, the skipping ropes.

Where would we keep them all?

BOING

Bearing in mind we've got Hula Hoops there and Space Hoppers

what does that do to your studio capacity?

How much does all that kit come to for one person?

-You plucked out of the air figures. Space Hoppers.

-Space Hopper - our cost price will be £2.

The hoop itself will be a pound and the skipping rope, 50p.

If you charge someone, I don't know, 100 quid for a licence

and those things cost £150 then it's a flawed business model, is it not?

BOING

Where to begin with this.

Let's start with the promising free kit.

Gyms don't want to hear that, I presume.

I think the important point is that gyms need to have a product

which is easy to store,

easy to use, doesn't take up a lot of space

because space is always at a premium.

However, we know that gyms do have Swiss balls.

Plenty of balls rolling around all over the place.

So what's important is actually making use of what's there

as opposed to developing your own theme.

If they take in a similar concept

using what gyms already have in place

I think it could have been very successful.

Adam, our humble greengrocer,

discovered a previously hidden ambition

to make people dance.

I sorted out the directing for Jade because she was struggling a bit.

Big smiles. Keep going. Keep going. Well done. Do it like that.

What do you think? What does it look like in the monitor?

He just shouted random orders,

telling them all to smile 20 times a minute.

I want big smiles. Big smiles.

Big happy smiles. Fun faces.

I actually think he's annoying people.

# Got a feeling

# You all know this one. #

Quiet please. No more talking.

Shouts a lot. Bossy. No manners.

Loads of fun. OK, if you prefer it like that, fine.

To be honest, he's just irritated me and I can't wait to get home.

God only knows what's she's doing here.

Adam seems charming

albeit in a kind of a unreconstructed-1970s-attitude-to- women-occasionally kind of a way.

How is Adam?

Adam is one thing and that's funny.

As long as you're around Adam you're going to laugh.

He's off his head. He really is funny.

-But he's no choreographer.

-He clearly isn't, no.

Were you impressed with Adam?

No, I think Adam is way out of his depth.

He seems very keen and enthusiastic to get involved

but, I have to say, as yet,

I haven't seen any skill or talent in him at all.

Oh dear. Katie?

I agree with you.

It seems he's got a really good sense of humour

and you need that when you're working with someone

but he did make me cringe a lot with the old Thriller moves.

I'm thinking, "What are you doing?!" I was cringing.

But he does throw himself in the task

so you've got to give it to him that way.

Whether he'll go far, probably not

but at least he's trying and you've got to give it to him for that.

-Simon?

-I totally had him down to be the loser this week.

I couldn't believe it when he scraped through.

He's the luckiest man alive.

We're dancing around one topic, which is who was the breakout star.

This is obviously the traditional face of exercise DVDs

but the breakout star/man who took one for the team this week

was this man here.

LAUGHTER

Azhar, who's kept a pretty low profile

but that all changed tonight.

Welcome to the Groove Train.

Working the abdominal area.

That was my favourite shot.

These two women's hips and then Azhar's head appears.

Cheeky smile, back down again.

It was a fantastic performance, wasn't it?

I have to say - maybe I shouldn't -

but it did remind me of a '60s sort of porn movie.

Not that I would watch it!

APPLAUSE DROWNS SPEECH

The... I have no idea what you're talking about.

I'm a child of the 1970s myself.

Were you impressed with Azhar's moves?

Well, I like the fact that I've seen...

Now you know he's got a sense of humour.

When it was shown to Lord Sugar, his face was still serious.

He was embarrassed, you could see it,

but at least he's got that side to him.

He was petrified. That little glance of...

LAUGHTER

But it's good though.

That little look of, "What's going on here? No, don't judge this."

A sense of humour but I don't think he fully believes in it.

No, I think as the weeks go on you'll definitely see...

Obviously, they're all taking it seriously

but I think you'll definitely start seeing a bit of banter

and a funny side of him.

You must know cos you were with him. Is he funny or not?

Azhar's a practical joker.

He seems quite serious. He's very professional.

-When it comes to business, he means business.

-That's good.

But he is a prankster. Believe it or not,

-second to Adam, Azhar was the biggest prankster in the house.

-Really?

-Definitely.

I wouldn't have presumed that. I thought he was a committed gym teacher.

Duane, we have a message for you, by the way.

From a member of your family.

Hey, what's happening, Duane, it's your big bro here.

I just want to say a massive, massive congratulations.

I'm sorry you're not going to be Lord Sugar's partner

but you've always been destined for great things.

Remember when you worked for me

and wanted to know a bit more about business

so you took yourself to university then came back

and opened your own business? That's what makes us proud of you.

You've done yourself proud

and I've got a couple of other people here to say hello as well.

-Duaney-boy!

-All right, bruv?

Yes, mate, just want to say well done.

Si was really proud of you, like us,

but my mum's going to be really gutted cos she was a massive fan.

So I just want to say, on behalf of me

and the Costa family, well done, fella.

Yeah, well done, mate. You absolutely smashed it on there.

I was a little bit jealous actually cos I'd love to do The Apprentice.

-One day.

-It's one of my favourite shows

and you absolutely done so well.

Antony Costa, Lee Ryan and Simon Webb. Is he related to you?

-Yes, he's my brother.

-He's your brother?

-Yes.

That's great. You must be very proud of him.

Seriously, yeah. I'm really touched by that. That's nice.

He's obviously in China now doing some promotional work out there

so he couldn't be here but I didn't expect that at all.

Sweet. Very good. Ever think of joining the band?

I sing like a football hooligan.

Not an enormous market for that.

You never know these days.

I could take wild guess that "You're going to get your head super punched in"

isn't going to work as a song.

To the vote - Fred,

do you think that Lord Sugar was right to fire Duane?

I think as far as the task was concerned, just in isolation,

Ricky should have gone.

But because of the mistake you made in the taxi

and the confrontational piece that came into you

and the fact you effectively negated the blame

for the other young lady who was in the boardroom with you

you made a mistake and therefore he had to choose you.

Katie, what do you think?

I would've liked to have seen more of you.

You've proved you've done well in the other tasks.

I would've fired Ricky.

Simon, would you have fired him?

I honestly think it's very unfortunate it came down to you three.

In the show overall you've done very well

but out of you three I think he had no choice really.

OK, let's turn to the audience. Your turn.

If you think Lord Sugar was right to fire Duane hold up FIRED,

if you think he was wrong, hold up HIRED.

That's pretty solidly HIRED so well done on that.

So you won't be Lord Sugar's business partner at the end of this.

I don't think you're going to do badly

but we'd like to give you a gift to send you on your way.

We know that you like experimenting with interesting foods

and interesting tastes

but we do worry about your health in these situations

so next time you try to make one of those chutneys

just have one of these beside you.

I'm not saying you should spray it into your mouth -

that would be the wrong health message to send out -

but that's the vibe anyway.

-It's been five terrific weeks. Here are your highlights.

-Thank you.

I've got what it takes, I've got the energy, the passion.

Come on, guys!

We made these all through the night.

It's three for a tenner. A rectangular simple shape.

Available to everyone everywhere. I keep going and going and going.

HE SPLUTTERS

Bring your feet together.

He's one in a million. I can't say I've met someone like Duane.

I think he's just quite unique, is our Duane.

HE SQUEALS

As far as I go, I'm a winner. I'm a fighter, I don't give up easily.

Get up and try again.

Cut!

Ladies and gentlemen, Duane Bryan.

CHEERING AND APPLAUSE

That's it for tonight. Thanks to all of my guests.

Duane will be on BBC Breakfast tomorrow morning

and if you want more, go to our website...

where you'll find Matt Edmondson's take on this week's episode.

Next week, the candidates head to Scotland

to create a dish to sell on the streets.

But who'll be left with a bad taste in their mouth?

I've seen things like that at the zoo in the elephant pen.

Utterly delicious.

-Cheap, cheap, cheap.

-Cheap, cheap, cheap.

Why don't you come and have a smell.

-Can I tempt you with any meatballs?

-You were completely out of control.

You didn't even know what was going on.

If somebody comes up and speaks Scottish to us,

will you be able to understand what they're saying?

LAUGHTER

You don't know what you're doing.

Right.

See you at the same time next week. Good night.

CHEERING AND APPLAUSE

Subtitles by Red Bee Media Ltd