Episode 7 The Apprentice: You're Fired

This was mayhem.

That don't look good.

It is not rocket science.

Couldn't organise a piss-up in a brewery.

Bloody clueless.

You're fired.

You're fired.

You're fired.

CHEERING

Well.

Good evening and welcome to The Apprentice: You're Fired.

One of those incredible, once in a blue moon special event shows

that people will be talking about for ages to come.

Yes, the almost unthinkable happened, Jason sold a caravan!

LAUGHTER AND CHEERING

And in other news...double firing!

CHEERING

Yes.

As two candidates bite the dust,

we will be looking at why the wheels fell off their Apprentice dreams.

And then we'll focus on how Jason sold that caravan!

Let's meet our panel. Caravan entrepreneur Phil Daniels, comedienne Jenny Eclair,

and Lord Sugar's former global troubleshooter, Claude Littner, welcome to You're Fired.

Tonight's task of selecting products to sell at the Caravan Show

led to the project manager failing to sell himself to Lord Sugar.

Kurt,

you messed up on this task. OK? So, Kurt,

you're fired.

Please welcome Kurt Wilson.

CHEERING

Kurt, are you disappointed?

I honestly did think I was capable of winning, and even up to

the point where I got fired, I thought I was in with a chance.

Really?

Up until that moment?

Well, I knew when I was into the boardroom that I was up against it.

I had an idea, well I had more than an idea, that we haven't sold any

and that I was going to be up against it.

I was disappointed, but at the same time,

I went out on something that I controlled, and I took a gamble on.

-And for that, I'm quite happy.

-OK, fair enough.

Let's take a look at where it all went wrong.

Caravan, caravan, caravan, check, check, check!

-Let's see how old these are now.

-Over 50s. Definitely over 50s.

-You concluded that your target market was 50-year-olds.

-Old. Old.

-Old.

-Old.

-Old.

-Old.

-And yet you go and choose this retro thing.

Why did you do that? Because you liked it?

We obviously love the product.

-They are really, really cool.

-I think I could live here.

I like the fridge.

We love them.

-Did he put an age on his target market?

-35 to 45...

-Retro camper.

-Retro camper it is.

£33,000 compared to £1,500 is a bloody disgrace!

-If I would have picked the right item...

-And you haven't!

I'll say this for you, you're quite...

I mean, when he came back to you, you went,

"If I hadn't made that other mistake,

"then the other mistakes I hadn't made

"wouldn't have mattered as much." You took it on the chin.

I knew exactly what I was doing. I took a chance, based on that.

If I had sold something that was worth more money,

I could have sold less of them.

Plus, we were passionate about it

and I know the other ones would have sold more

and looking back at it, it's go for the one that sold the most.

It seems obvious, but there was an opportunity there to take a chance

and I took it, and it didn't pay off for me. So...

Tell me a bit about this caravan holiday that you went on

-that gave you so much insight.

-LAUGHTER

We travelled France for about six weeks

when I was about eight or nine years old.

LAUGHTER

And were you taking notes at the time?

Were you going, "Old, old..."

I was chief chemical toilet man.

-Oh, really?

-That was my job.

So I think I had a good experience over there.

Would you ever go on a caravan holiday again?

Maybe not for a while.

Very good. If I can come to you, Phil, by the way.

Essentially, you're a steel magnate.

I love the man who you can say, "You're a steel magnate",

and he goes, "Yeah, yeah, I am."

Latterly, moved into caravans because you're a caravan enthusiast.

Did you see any enthusiasm?

They misjudged the industry?

The fact you put yourself forward, I was thinking, "This could be really good."

But you could have sold yourself. You could have got up there

and made a name for yourself and impressed Lord Sugar.

That was what you wanted to do?

-You took it on, and selling it yourself as well in order to impress.

-Exactly.

We'd reached a stage where we'd gone past halfway through it,

it was time to try to make a name for yourself

and stand out from the crowd.

And I couldn't agree with you more. If I had...

If I'd got it right,

if I'd picked the right products - which I nearly did -

then this would have been a completely different ball game. LAUGHTER

And that's the truth. And I wouldn't be speaking here now.

Maybe I would have been a lot further along

in a completely different position.

You didn't look that interested when you were selling.

I can see you sat here, smiling now,

but on the show, you looked really serious and sombre

and you weren't putting yourself out there looking for a sale.

Did you think that the sales technique was a bit too laid-back?

Yeah, yeah. And you need that killer instinct.

You can't let them go off the stand.

You let too many people go, from what we saw.

I wouldn't agree with that.

I don't think the people were there who were the type of people to buy it

and that's the mistake I made.

I wouldn't say that we let people go, by any stretch of imagination, no.

Jenny, are you a caravan fan?

Well, anybody who's experienced Sani Lav splashback

will always view the caravan with caution.

But yes, as a child, I did caravan.

And my parents had the smallest caravan in the world.

It was called a Sprite 400, because it was designed for sprites.

But I understood why you went for the retro camper van

-because they're fabulous.

-They do look great, don't they?

-They are fabulous. They really are.

-I'm 53 and I quite...

I can see myself in a retro camper van quite easily.

Claude, were you... Sales technique as much as...?

I would first like to say that my experience of caravans

is just being stuck behind them,

and they're very annoying.

But as far as the technique, I think you chose the wrong product.

I think you've admitted to that.

Your technique of selling was also amiss.

You showed no enthusiasm

and I think you made a few little technical hitches along the way,

which I think did for you.

Let's take a break from caravans just for a moment

and revisit some of the earlier tasks.

Because you've been great in how you got involved

and the ideas you contributed.

For example, the design task of four weeks ago.

The boys' team had a superb victory with Alex's Foldo chair,

but who knows what heights they could have reached

had they simply followed your grand vision.

I've got an idea.

We have the chair base,

and then at the bottom would be a barrel

and then in the top, on which we could put a cover,

would be areas to recycle our stuff.

And then underneath each one

would have a little area to catch that.

'Particularly horrible idea from Kurt.

'It was a chair that you sit on, into which you put

'all your recycling material.'

Fish bones, tin cans, such and such.

I personally wouldn't want a recycling thing in my living room.

I've never come across such a revolting idea.

APPLAUSE

A business idea for the future maybe?

That was a brainstorming event... LAUGHTER

That wasn't the only idea that I had,

but that was the one that came to the forefront

and unfortunately, it wasn't the greatest.

But I'd like to point out, you don't recycle food

and it wasn't going in the living room. It was going in the kitchen.

You're absolutely right.

It wouldn't have smelled of fish bones, it would have smelled of tin cans.

-You're right.

-Plastic bottles...

-Tin cans, which often contain food.

But no, you're right. This is true, you have to clean them.

And your recyclers will thank you for that. You're absolutely right.

-We didn't say it was a composting chair.

-No, exactly.

Surely for caravanning, when space is at such a premium,

have you considered this as a design for your caravans?

There is no space for that in a caravan.

But you've got to put your rubbish somewhere, why not hide it underneath yourself?

You have a little... On the door, you have a little thing

-that goes up and you chuck it in.

-That's all.

It's already been prepared.

OK, of course we couldn't let this moment pass

without asking you about this,

which you brought back all the way from Dubai.

I think this was a magical moment.

APPLAUSE AND CHEERING

At what point when this was produced did you go, "That's not right"?

As soon as we arrived into the factory when we picked it up,

I seen it and went, "Oh, no..."

And did you know what you'd done? Had you worked it out?

As soon as I went, "I've done inches, I've done inches."

I can even remember calculating it in the car,

thinking about people's heights

and then when we picked it up I thought, "Oh, no. Oh, no."

-How many centimetres in a foot?

-30.

-Yeah. How many pounds in kilogram?

-2.2.

-See, you've got it, it's all there! Yeah, exactly.

I do know conversions, I'm not daft. LAUGHTER

I was under pressure at that point.

-And to be fair, to be fair...

-The other two! The other two!

..I remember at least one of them going, "Yeah that's right, yeah, that's right."

And then both of them took a step back and went,

"Oh, I never got involved."

And then lift and separate. Moved away, clearly your mistake.

I thought this was fantastic, this is the finest thing ever.

I thought it was just absolutely glorious. Were you impressed?

It was a great moment, I mean, it was so stunningly wrong.

It is a good sign because... Well, it's a simple mistake to make.

-Come on, in business...

-No, I think that's a fatal mistake.

That could have lost you everything.

If you were in business and you made that kind of mistake

and ordered 10,000, 100,000, whatever it is,

you're out of business.

And I would have spotted that. In a people carrier driving around Dubai,

when you've got eight hours to buy stuff - that's why I made the mistake.

But that's the pressure of business. Sometimes you make mistakes

-because you're under pressure. But business can be pressure.

-Of course.

Always blame it on jetlag.

All right, Kurt.

Brace yourself, Kurt, for comments from Lord Sugar

and your former colleagues.

The first lesson of business is to make sure

that you choose the right product for your potential market,

and Kurt didn't do that.

I do think that the one error that's crept in here

is not really listening enough to the research

that really did indicate

the profile of people attending would be more senior.

Kurt was too busy trying to prove to Lord Sugar,

"I'm actually a good candidate",

rather than trying to get the team together

and ensure we do have a successful win

with some serious strategy behind us.

Quite clearly, most of what went wrong with this task

lies at Kurt's door.

And that's why Kurt had to go.

What's your reaction to that?

Yeah. I think I admitted in the boardroom

that it was predominantly my fault.

I knew where I'd made mistakes, I knew where I'd taken a chance.

And it didn't pay off for me, so, yeah, that was fair.

But you're continuing with the trade

that you were going to go to Lord Sugar for investment?

Sort of, yeah. The existing business I already had

really exploded in the last couple of months,

so I'm focused on that and we want to take it even bigger.

Do you have an interesting story, Phil, of how you started into this?

Steel, that would be an exciting thing in itself,

but to go from steel to building caravans, what was the leap for you?

OK, I caravanned as a child, thoroughly enjoyed it.

So I owned a steel business I've had for ten years,

I bought my own caravans, I've had three.

And baby number three came along, we had three kids,

and my wife just said, "Phil, these are too claustrophobic.

"I just feel crammed in, I don't like caravanning.

"I know you like the fresh air, I know you like caravanning."

I knew somebody that worked at Thetford, that sells the toilets into the caravan industry,

and he said, "You know, they do slide-outs in the States."

So I literally imported one from America with a slide-out

-and just thought...

-Sorry, what's a slide-out?

You get a seven-foot-six caravan and the whole wall slides out two-and-a-half foot.

So when you get on site, it becomes ten foot.

That's not been done in the UK before,

so I thought, "Here's an opportunity."

Like a madman, frightened the accountant to death

and borrowed some money, and off we went.

-And you manufacture them here?

-We do, up in Widnes in the UK.

How many do you make in a year?

This year about 150, next year about 400.

We're the sort of top end, 25 grand, so we're not the cheapest of vans.

But for the top end, that's quite a decent market share sector.

And did you look at this guy and go,

"I've got the steel, you've got the toilets - this could be beautiful"?

LAUGHTER

OK. We are going to ask you for your vote.

Do you think, when faced with those three,

did Lord Sugar do the right thing? Would you have voted Kurt out?

-On the performance on there, yes.

-Jenny?

-Yes, I'm very sorry, Kurt, yes, I would.

-That's fine.

-Claude?

I'm not so sorry. Yes.

Always a bitter word from Claude.

Let's throw that to yourselves.

If you agree with Lord Sugar, hold up "Fired".

If you disagree, hold up "Hired".

Ooh! The red is hurting my eyes.

Thank you very, very much. OK.

Now, we always want to give a gift to somebody as they arrive.

-You think it's a flag, don't you?

-I've dreamt about it.

-You dreamt about getting the flag?

-Yeah, I've seen this happening.

-You really have?

Are you going to have to dance off the stage with the flag around you?

No, we're not giving you the flag.

Oh, no, that would be way too obvious to give you the flag

while instead we could give you...

the chair that has...

LAUGHTER

CHEERING

Oh, my... It works! It works beautifully.

It's comfy and underneath,

we've actually put chicken bones, banana peel and everything in there.

-That's not a recycling chair.

-I know, of course it's not a recycling chair.

I know your vision was not...

But look at it! Clearly this is a prototype.

We've only just started production,

we'll iron out those issues as it goes along.

Congratulations on reaching task seven, Kurt.

Here are your highlights.

I'm not full of rubbish. I know exactly what I want to do.

I want to be someone, I don't want to just be the average Joe.

If I know I'm right, I can convince everybody else the same.

Southbank Festival. 10,000 people there.

-I think the decision to come here was fantastic.

-You're completely right.

-Very good indeed.

-His face tells a million stories.

Grumpy in the mornings, but he's a really, really nice guy.

Extremely able in a very quiet way.

Congratulations, everyone! Team Endeavour.

I'm always looking at the next project and thinking two steps ahead.

Standing here right now doing nothing isn't good enough.

-APPLAUSE

-Ladies and gentlemen, Kurt Wilson!

See, normally, we'd be packing up to go home about now.

But not this week, because Lord Sugar wasn't done.

Someone else's Apprentice timer had run out.

Natalie, you've had a hell of a lot of chances in this process

and you haven't proved yourself to me at all.

So, Natalie, you're fired.

Thank you for the opportunity.

Please welcome Natalie Panayi.

APPLAUSE AND CHEERING

Natalie, it's a pleasure to have you here.

If it gets too upsetting for you at any stage,

I'm just going to leave that there.

I know emotions can get volcanic as it goes along.

-What's your reaction to the show?

-I'm obviously devastated.

-Absolutely devastated.

-Were you gutted? Were you gutted to go out?

-I was really gutted, I wanted that so much.

-Oh, dear.

-I wanted it so much.

Well, listen, it was third time unlucky for you on this task.

The thing that you wanted was the bike...

-And the box.

-Yes.

-And you didn't get either.

-We didn't.

Leah was discussing the numbers, and perhaps you might have been...

It was you that continued.

Is there anything we could offer if we sold two bikes

-and we could do something?

-No.

I tell you what I'm confused about,

why Natalie thinks she could have sold dozens of caravans.

Well, I'm in recruitment. You've seen the figures.

Well, so what? What's that got to do with the price of cocoa?

The retro camper, isn't that a bit young for the over 50s?

-You're the person who says in hindsight...

-No...

It's a fair comment he makes. I've heard you say, "I did say that.

"I did think that. I did say that."

I said, "I've got an interest in fashion." That's my business idea.

I have to be able to choose things that other people are going to like.

You have the utmost confidence in yourself, don't you?

And yet you haven't delivered anything.

All right, explain to me the "but I work in recruitment"?

They were two sentences I've never seen.

"Why do you think you can sell caravans?" "I work in recruitment."

It was literally two random concepts put together for the first time.

"Why would you make a great astronaut?" "But I like bananas."

It was just two things pushed together.

-Do a lot of the people you recruit need caravans?

-No.

I think where I was going with that is the three most important

decisions you make in your life - getting married,

buying a house, changing job. That's kind of where I was going, so...

I'm consultative, I can talk people into kind of changing jobs,

so I can sell a caravan.

It's a big lifestyle thing.

It's a lot of money you're parting with.

-It is.

-That's kind of where I was going.

-I don't know if that came across.

-No. No.

You had the seven steps between A and B.

And you go - phumph! - all the way to B. Therefore caravan.

What are you? Idiots? You can't see the link here?!

It's ridiculous, for God's sake.

What kind of person can sell a caravan?

Someone hungry, can relate to the customer.

You need to listen to the time they've been on holiday, caravanning.

You know, really get involved with customer

-and make it a personal sale.

-Yes.

-You go through the story.

-I guess. I guess.

I get the bit you were linking. It's like recruitment.

Jenny, will you? Do you...?

Well, I didn't understand any of the girls most of the time

because you seemed so cross and bad-tempered.

I think if you'd worn more comfortable shoes...

I can't... Honestly, it really made me despair.

Can you just wear some shoes

that you can actually walk in and think in at the same time?!

I don't understand it. I don't get it.

The farm shop challenge.

They were particularly vertiginous - is the word I would use.

They were like you were en pointe for the entire week.

-And that's not appropriate.

-No, no, no.

But let me just explain.

They had a thick heel, so the weight was spread more evenly.

They weren't my most comfortable shoes. I mean, for high shoes.

So, you didn't pack a pair of pumps?

I did actually. I did wear one pair of pumps.

That was for the first task.

They were uncomfortable because I'm used to wearing heels.

It's about comfort.

-I don't come from the same world.

-No-one's put those two concepts together.

I wear heels. It's about comfort.

I work in recruitment. Caravan. Banana. Astronaut.

We're making leaps constantly over all this.

Was it about the passion?

Was it about the cumulative effect of

-being in the boardroom a few times?

-I do think so.

And I think, right from the start,

you were unnecessarily argumentative.

Whilst Alan Sugar does like someone who stands up for themselves,

I think you really went overboard and you grated.

You were very, very vicious.

And it sounds strange coming from me but, actually, I think

that you, you just played wrong.

I think you could have taken

a more delicate approach and succeeded.

I don't think that necessarily that was a game.

I think you get into a situation and you are like,

"I need to fight for my life here. And this is what I believe in."

I think maybe I'd been too quiet

on the tasks and I kind of got to a stage where was like, "Oh, my God!

"I need to not go now." So...

We have seen, in the boardroom,

we've seen two extremes of emotion from you, when you've been in there.

Being half-Greek, I can be very fiery, sometimes get very angry.

If people get on the wrong side of me, they feel my wrath.

Have you a problem working with women?

I think you are getting a bit carried away now.

You've been rude to me the whole time. You don't even...

You look at me as if I'm, I don't know,

something on the bottom of your shoe and it is disgusting.

When I'm under pressure,

if something is not going right and I can't control it, I can cry.

You said that I didn't have passion. I was devastated.

Your very last chance. I don't want to see you here again.

I don't care if it's unfair, it's the truth? Look me in the eyes.

-This is the truth.

-I am looking you in the eyes.

-Oh, man.

-She should have had some plates to smash in the boardroom.

-Smashing plates.

-I would have been happy then.

-That look at the end.

That look at the end. I know, I have seen that look of...

Just that look of, "I am so angry, I am not even talking to you.

"I'm that angry at you right now."

This was in the boardroom but I've seen that look of,

"You wait until we get back tonight. You just wait.

"Oh, you are going to pay for this in a huge way."

-It was vicious. It was crazy.

-I know. It's business.

It's not business. Are you like that in the boardroom?

-No, not at all.

-No.

All that Northern pragmatism about you, Phil. I don't see you crying.

-Have you cried in the boardroom?

-Never. No.

-Ever got a bit of

steel in your eye? I've got a bit of steel in my eye.

There's a little bit of a spark just there. Claude, ever cried?

-I've brought people to tears.

-You've brought people to tears?

That's not what I asked you. Can I ask you, if you've...?

-No, I can't say that's happened to me.

-OK.

I want to talk about your outdoorsyiness,

which was quite striking.

In this one, it was your exciting observations about

what that plank was in the middle of a rowing boat.

I still think that that's the table where you put your champagne

the two... Unless there's only one person in the boat.

-What kind of rowing trips...

-You have the two people there,

where does the champagne and strawberries go?

-I thought it went there.

-Champagne and strawberries?!

-And you're rowing and you've got the...

-I know the rowing.

The visit to the outdoors was in the farm shop task in week four,

when you visited a strange

and foreign place known as the countryside.

I'm not an animal person, I've never had pets.

MOOING

Oh, my lord! That looks...

If I run, will they charge?

-Look at this horse. Um...

-What horse?

-Dog. No.

-It's not a horse, it's a cow.

-Oh, my God! There's a bull.

Oh, my God! There's another bull behind you.

There's one that looks like he's going to charge, Neil. Look behind.

APPLAUSE

Do you mind if we test you just to see how you're doing on that?

Row one, hold up your pictures. The front row there, if you can.

Row one, hold up your pictures, thank you. What is that?

-A horse.

-That's a horse. That's a number of horses. Fantastic.

-That's a horse.

-Down. Row two. Down. Row two. Where are row two?

-Oh, dog.

-Dog. Great.

Down with that. Then, finally, now we know

what they are... They do look different -

dogs in different shapes and sizes.

That's what's so tricksy about them. Row three. Show us, row three.

Cow.

Yes!

What I love about you, which is fantastic, you brought these in.

-We didn't.

-No.

-Why did you bring these into show me?

Well, I wanted to show you because I thought...

These are what I had

when I was younger and I remember... Look, that's a horse.

This is a dog which does not look like a dog. And this is a cow

-which looks like a sheep. So I'm kind of...

-Hang on,

what part of the black-and-whiteness of that?

-Look at its face.

-Its face?

-It's face.

-It looks like a calf, to be honest.

It may look a bit like a sheep but it's black and white.

Have you ever seen... "Oh, you're him.

"He's the black-and-white sheep in the family."

So that's kind of me saying, you know, I...

-That this was your only experience of animals?

-No.

You know they're bigger than this? No wonder you were surprised.

But they're huge. Mine must have been far away.

We can't put it off any longer,

but we do have to hear the comments, which are going to be tough,

but here they are from Lord Sugar and your former colleagues.

This is the third time that Natalie was in the firing line.

You get there because, clearly,

you haven't made any contribution to the tasks.

Natalie hasn't really shown

and was also part of the team that didn't get the electric bikes.

In Wales, we would say Natalie is a bit tup, which is a bit ditzy.

For example, we were in the boat and she was asking me if

the plank is actually a table for people to serve themselves from.

Natalie puts up a great fight in the boardroom

but I think that she overestimates her abilities,

that's why she's not the business partner for me, so she had to go.

Oh...

What's your reaction to that?

They're right in what they're saying but I think I'd just like to...

-Watch this space.

-OK, that's fine.

You're starting off in a business.

Is the business a fashion business?

-It's a fashion business, yes. I'm wearing one.

-Dresses?

-Women's dresses, yes.

-OK, fine.

-So online.

-Yes, fingers crossed.

-OK.

The winning team did this so easily it's hardly worth analysing,

except for one thing.

Jason has come in for some...

DROWNED OUT BY CHEERING AND APPLAUSE

..for some criticism over the last few weeks but he nailed it tonight.

He nailed it, which was as surprising to us

as the praise was to him.

-See just how easy it is to slip in.

-I love your style.

-Ergonomic.

Whoo, good word.

INDISTINCT

Take care. Take care.

Phwoar!

They sold three of the folding campers.

Can you send Jason back in, please?

Could you go back into the boardroom, Jason?

-Don't have such a worried look on your face, Jason.

-Sorry.

I forgot to say one of those sales was down to you. Well done.

-I hope to keep impressing you.

-OK.

APPLAUSE

-He's sweet, isn't he?

-He's so sweet, such a lovely guy.

-I know.

And the way he walked backwards out of the room as

if Lord Sugar were the Queen, or something.

I'm dreadfully sorry. I'm dreadfully sorry.

I'm dreadfully sorry. I'm so sorry. And back out again.

Are you impressed with Jason? Were you impressed there?

I thought he'd sell at the caravan show

because he is a relational guy and, yeah, I thought

-direct to an end user in retail he'd sell, and he did.

-And you?

I'd have sacked him on the spot for the teddy bear

because I have an absolute horror of adult men with large teddy bears.

Apart from that, I understood why he sold at the caravan exhibition.

There is a element of it's the right market for him, and that gentle...

People aren't looking for a hard sell in that situation.

I just thought he came over beautifully on this task.

He really came into his own and I think it's great to see him

perform in a way that he hasn't done before.

-He was good.

-Yes.

OK. Now for your vote. It's about yourself now.

Phil, do you think Lord Sugar was right to fire Natalie?

-Yes.

-Yes, you do.

OK. Jenny?

-Yes. Yes.

-Claude?

-Reluctantly, yes.

-OK. We'll throw it out to the audience.

If you agree with Lord Sugar, hold up "Fired".

If you disagree, hold up "Hired".

There's more green than there was earlier, that you can take from it.

But generally, pretty much red, I'm afraid, for that.

Now, as you know on this show, we do like to give a little gift.

So what we've got you,

and it's the first of its kind ever in the world, right...

-OK.

-..it's your invention.

-OK. Can I patent it?

Oh, yeah. It's...

a boat.

-I love that!

-It's fun. It's...

It's exactly what people have been crying out for.

For your champagne, your strawberries,

when two of you are there. Absolutely.

-I will deflate that, you can take it home with you.

-Thank you so much.

And do you know the best bit about it? Can we lift it up?

Can we see it? Look, look, it's got a wheel!

APPLAUSE

Natalie, you made it past the halfway mark.

Here are your highlights.

PHONE RINGS

'I've got bags of ambition.' Hello.

And I want to succeed and I would do what it takes to make it work.

Oh, my God!

Oh, my God! I didn't say thank you.

'I think my secret weapon would be my charm.'

I use it to get what I want.

Come and get your milk. £1 milk. Look, there you go.

You can just pop it down, and pop that up. £80 for you.

You won't get cheaper than this!

I'm very fiery.

I'm definitely ruthless.

I don't take any crap from anybody.

And I always get what I want.

Oh, I love it!

She's so small and gorgeous but she's got a fire in her belly.

If it doesn't work out, I'll try a different direction but keep trying.

Don't give up.

Ladies and gentlemen, Natalie Panayi.

Well, what a night that has been.

That's all we've got time for.

Thanks to my guests and remember to go to our website at:

..for loads more clips and Matt Edmondson's awkward conversations.

Now, next week,

the candidates have to create an advertising campaign

for a dating website. But who will catch Lord Sugar's eye

for all the wrong reasons?

In the last ten years, the online dating industry has exploded.

I am a woman. I don't want to go out to a bar

and sit there and wait for men to come and talk to me.

-I'd run a mile.

-The first time I ever saw a picture of my wife was online.

-But it wasn't on the dating site.

-Some people are gay.

-Some people are lesbian.

-You're going to kiss him.

Bloody hell, right..

It was the most disgraceful display of bad manners.

-I've laid on some expert website designers.

-Make a decision.

Passion, vigour, excitement.

To be honest, I think it's boring.

I need you to impress me.

LAUGHTER

Total bloody mess.

They're not even the best bits. I can't wait.

See you at the same time next Wednesday. Good night.

CHEERING AND APPLAUSE

Subtitles by Red Bee Media Ltd