Corporate Candy The Apprentice


Corporate Candy

Lords Sugar sets the candidates a task in which they must design and manufacture their own brand of sweets, before heading to Brighton to sell them.


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Transcript


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I'm not here to make any friends.

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The process is not personal.

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It is business.

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Lord Sugar is on the lookout for a brand-new business partner.

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It is a very competitive situation,

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I need to see who has got a good business brain.

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Fighting it out for his funding...

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..18 aspiring tycoons.

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Not one of you geniuses ran this thing properly.

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I feel so angry!

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You're coming across a bit thick.

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At stake, a quarter of a million pounds...

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..and a 50-50 deal with a business heavyweight.

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Your best hope for 250 grand is to buy yourself a scratchcard.

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-Yeah, yeah, yeah, go, go, go.

-Run, come on!

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It's an investment worth fighting for.

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Please stop talking, please, for the love of God, stop talking.

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We're meant to be grown-up women, we're acting like schoolgirls.

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18 candidates...

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I'm not getting angry, I'm telling you my point, cos you're not listening.

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-Boom.

-Smashed it.

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..12 testing weeks...

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This is getting really, really childish now.

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If I was project manager, I'd be trying to motivate my team.

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So that's not cool?

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..one life-changing opportunity.

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You're fired. You're fired.

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You are a loose cannon.

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You're fired.

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Previously on The Apprentice...

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I want you to come up with an advertising campaign for jeans.

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..a foray into fashion.

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-Emojeans.

-Emojeans!

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-I love that.

-I'm sorry, I'm going to kind of veto that.

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Led by Mukai...

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They should be here by now.

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This is the Vodafone voice...

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-This is a joke.

-Hey!

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..the boys wasted time...

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-Is there a six-pack under there?

-Yeah.

-Thank you.

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..missed deadlines...

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We haven't got the full advert.

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..and got hot under the collar.

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I'm going to tell you what I want to tell you and you have to listen.

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Let me finish, please.

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On the girls' team...

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Where the hell are the jeans?

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..project manager Jessica came apart at the seams.

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-Sorry.

-She just lost the plot!

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And the brand was ripped to shreds.

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I'm just not sure it says luxury.

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Probably mixed messages there for me.

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In the boardroom...

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They're useless.

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Both totally, absolutely useless.

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..both teams were hung out to dry.

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I feel so angry! There's no winner here.

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Six candidates were in the line of fire.

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Karthik, you are a loose cannon.

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But both project managers were let off the hook.

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On day two I pulled it back together and I came back fighting.

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You'd better up your game on the next task.

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And while Alana was worn down...

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I don't feel I'm in the background, this is so embarrassing.

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You are struggling.

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..it was Natalie...

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I gave my input, I done the best I can.

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..who became the second casualty of the boardroom.

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You've been quiet, you're fired.

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Now 16 remain,

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to fight for the chance to become Lord Sugar's business partner.

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5am.

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-Hello?

-'Lord Sugar would like you to meet him

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'at the Drury Lane Theatre Royal.

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'The cars will be leaving in 30 minutes.'

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Thank you. Bye.

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Drury Lane, 30 minutes.

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You bunch of losers, get out of your beds, let's go.

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I know Drury Lane, but I can't think of it right now.

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For some reason my brain is not working.

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Drury Lane Theatre.

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Do you know that place?

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I know it's a theatre.

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Karthik, you've got, like, ten minutes.

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Yes.

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How horrific was that boardroom? I'm not going back in there.

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I just absolutely went to pieces.

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-Absolutely.

-Did you?

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Theatre Royal, Drury Lane.

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Originally built in 1663.

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-Good morning.

-ALL:

-Good morning, Lord Sugar.

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Now, this theatre is home to the musical

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Charlie And The Chocolate Factory.

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The lead character, Willy Wonka,

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was an eccentric sweet manufacturer.

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He was creative, he was a risk-taker and, more importantly,

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he understood what his customers wanted.

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So, for your next task, I want you

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to design and manufacture

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your own range of sweets,

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which you're going to sell to the public and trade

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in the seaside town of Brighton.

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The team that makes the most profit will win and, as usual,

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in the losing team, at least one of you will be fired.

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Now we're going to mix the teams up a little bit.

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Alana, Jessica and Trishna, you're going to move over to Titan.

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Oliver, Paul, Karthik and Mukai, you're going to move over to Nebula.

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Alana, you're in the bakery business

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and I think it's time for you to perform now.

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You need to be the project manager on this task.

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Oliver, you don't make sweets, but you do manufacture food

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and therefore I think you are the right project manager for Nebula.

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I would like to reflect back to last week's diabolical task.

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I thought I was talking to a lot of brain-deads.

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And we cannot have that again this time.

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-Is that clear?

-ALL:

-Yes, Lord Sugar.

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OK, off you go.

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Two days to make a tasty profit from tempting treats.

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Today, teams must mass-produce their sweets,

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tomorrow push them to the public and businesses in Brighton.

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So, when I was 16, I taught myself how to make chocolates,

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I'm a self-taught chocolatier,

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so, hopefully you've all got confidence in me.

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-Yeah.

-100%.

-Amazing.

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The people of Brighton, they love unusual stuff,

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they love things that are different and we can make it cool.

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We can do cocktails.

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While project manager Alana pitches contemporary candies...

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We can engage with people, like, "Do you want to do a shot?"

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-"Wow, it's actually a sweet." That sort of thing.

-Yeah.

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OK, guys. Great to be working with you all.

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..next door...

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One quick thing, the seaside town is becoming really more fashionable.

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..sausage supremo Oliver considers traditional sweets.

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OK, I think "beside the seaside" themed sweets, OK?

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-Sure?

-It's up to you.

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Yes. Especially Brighton. OK.

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Next job...

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So, right, I'm going to split the teams.

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..decide who cooks up the candy in the kitchen...

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I'm going to lead the manufacturing side.

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..and who is on the corporate sales team.

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Paul, do you think pitching to the sort of corporate company,

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-would that...?

-Er, I'll go wherever you want me,

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I think I'd like to maybe work a bit closer with you

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to give you the support, so where you are,

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-I'd like to be.

-That sounds good, I'm happy with that.

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OK. So, um...I'm going to go with...Mukai

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to manage the...

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the... Yeah, the, er...obviously not the manufacturing, the pitching.

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We're going to Brighton to do the corporate client pitch.

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-OK?

-Yeah.

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Organising her team, Alana.

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Has anyone got any reservations to go to corporate?

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I strongly want to be in the corporate side.

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I'm not comfortable in the kitchen.

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-Yeah.

-I've got a wife who cooks for me, so...

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Um, OK.

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I would put the two of you and I'd put Sofiane in your team

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and I'd put Sofiane sub team leader

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because I think you're a strong leader.

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-Yeah.

-Are you happy with that?

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Yeah.

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11am.

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Teams divide.

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I didn't want to be in the kitchen.

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Yeah, we saw that.

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I'm OCD. I'm very, very...

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-You're like, "My wife cooks for me."

-I walk in the kitchen...

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Really? You started telling me how to cook my dinner last night.

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No, when I walk in the kitchen, there's too many people,

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I can't touch anything!

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The sub teams head to Brighton.

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For the rest, confectioners' kitchens...

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-How are you?

-I'm very good.

-How do you do?

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..offering everything from sticks of rock and slabs of toffee

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to fudge and pillow sweets.

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Oh, my God, this is so exciting.

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First task for Alana's team...

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What is everyone's feeling on this?

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..pick two products to produce.

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The pillows are going to give us a bigger profit margin.

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-Yeah.

-In terms of costings, I would go with pillows.

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-And toffee.

-Yeah? Perfect.

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I like it.

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Definitely not the toffee, it's too hard.

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Across town...

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It also sticks in-between your teeth.

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..chewing over their choices...

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I think we have all agreed that the rock is the most desirable.

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..Oliver's team.

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Guys, I think the fudge is lovely.

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It's not about what you like, it's about what money we'll make.

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In my eyes, it's the most appealing.

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Stick with fudge, then, yeah?

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-And the rock.

-And your stick of rock?

-Yeah.

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Sold on traditional seaside sweets.

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"Fish n chips." Wow.

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Next, net the perfect flavour.

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That's interesting.

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It's very fishy.

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It is, I can smell it. I'm not eating that.

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The weather is hot. I think ice cream will sell, it's mainstream.

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But you need one weird and wonderful as well.

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-One weird.

-Just try salt and vinegar.

-Go on.

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Now, I'm getting quite a very salty aftertaste in my mouth,

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which is not pleasant.

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You do get, like, salted chocolate pretzels.

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It is quite an on-trend thing at the moment.

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How about do salt and vinegar fudge and ice cream rock?

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-Yeah.

-Agreed.

-That sounds great. OK.

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Oh, my gosh, cappuccino.

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Selecting sophisticated flavours for her sweets...

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Cappuccino in a toffee could be nice.

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..project manager Alana.

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So, cappuccino toffee?

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-Yeah.

-Happy?

-Happy.

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-100%.

-Good.

-Great.

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PHONE RINGS

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-Here we go. Hello?

-Quickly, Alana, what flavours have you got?

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Cappuccino, rum and coconut, strawberry and champagne.

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'Apparently it's delicious.'

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So strawberry and champagne is a definite.

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We've decided cappuccino on the toffee.

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Taste is very important, Alana, it's all about the taste.

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If they don't taste nice, we're going nowhere with this.

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Just be confident, trust your gut feeling and go with it.

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OK, we really have to go and cook now.

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Sounds good.

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Midday.

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I look good in this stuff, I can tell already.

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For both teams...

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So you've chosen rock, quite a tricky one.

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..a crash course in candy-making.

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No-one will buy it if it's not perfectly round.

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Got to do quite a few things to get them perfect sticks of rock.

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And that also takes a lot of time.

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You need to be careful with a pillow machine.

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Don't put fingers in here.

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It's working now.

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-So cool.

-Oh, my gosh!

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In Oliver's kitchen...

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This is terrible, man.

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-Oliver?

-Yes?

-Do you think the consistency of that is correct yet?

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..the rock's not rolling.

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It's all a bit of a learning curve.

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I know, but we don't have time for a learning curve.

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-No!

-Move it again. It's going too hard.

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Get rid of the spatulas

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and start kneading it with your hands.

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Just do it with your hands, you think?

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Yeah, if you can try and lift that up.

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Sticks of rock are pretty cheap and cheerful, very popular,

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but guess what? They're really hard to make.

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-I'm struggling.

-I can see that.

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But... Ohh!

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And I think they are going to be kicking themselves they didn't

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go for something that will be a lot easier and quicker to make.

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Just make sure they don't go flat, OK?

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OK, perfect, perfect. Don't break them.

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-What does he do?

-He makes sausages.

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Yeah, but...how?

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Don't ask me! I don't know.

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I think you're doing brilliantly.

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Keep it up.

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Pretty sure I've got a massive sweat patch on my bum right now.

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Right through my suit.

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On the other team...

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We might as well just make the maximum amount that we can.

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Yeah, perfect, sounds like a plan.

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Making toffee!

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There she blows.

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..keeping a close eye on her cooks...

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JD, don't just stand over that.

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..Alana.

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-Do a bag, mix it. Do a bag, mix it.

-No worries, no worries.

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I think it's a bit...

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I think I need to take off the glove.

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I'm watching everyone, keeping an eye on everything.

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-Have you messed them up?

-No.

-No.

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Because I know what it's like in a hot kitchen.

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The second you take your eye off the ball, things just go wrong.

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Guys, if we lose because we've not got...

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We're not going to lose, we're going to win. Right, OK...

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4pm.

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Brighton & Hove Albion Football Club.

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Looking to score a big order...

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I'm Paul Barber, I'm the Chief Executive.

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..Alana's sub team, led by Sofiane.

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We are here to discuss potentially you guys placing an order from us

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for these hard candies, which are the pillows.

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-What about the colours?

-I'm a football fan myself,

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and what we were looking at was the colours of your club,

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so we know you're blue and white, so we're thinking

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you could have blue and white stripes across the sweet.

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Cos you guys would be making probably a big order,

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we're not talking about a couple of bags, so how do you feel about that?

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What are you gauging as a big quantity?

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Because we were looking at only spending about £200-£300 with you.

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I'm looking at more sort of the £400 mark.

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I would say at this stage, we'd look to buy less than that from you.

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I understand what you're saying,

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but we're definitely confident on the product in terms of quality...

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You need to hear what we're saying in terms of what we can spend.

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Yeah. We'll go and work our backs off to make sure

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that this product comes to your expectations

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so if you're comfortable to place a £400 order...

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Look, I'm not sure if you're hearing us.

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Essentially we're saying there is a ceiling.

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-In terms of quality...

-Do you want me to take this?

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My colleague Courtney will go into obviously the pricing...

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How about this? I've just quickly worked this out.

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If we do 160 units at £1.90,

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we equal £304,

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so would that sound fair to you?

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How about we say 190 units for £300?

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OK, well, thank you.

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Sofiane annoyed the customer, and the customer made it very clear

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that £300 was their maximum spend

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and therefore the team actually had to accept

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a very low price for a high quantity.

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Thank you very much. Thanks for your time.

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I think we got an amazing deal. I don't think anyone else

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will be able to walk in there and get a better deal than what we did.

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PHONE RINGS

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-'Hi, it's Alana.'

-This is important, pen and paper,

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listen to these facts, we need you to make 190 bags,

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it's going to be the pillow ones, blue and white stripes.

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They need to be ready by tomorrow morning.

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-Cos this is a done deal.

-Yeah, OK.

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-Bye.

-'Bye.'

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Right, guys, they've got an order

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-for 190 of the blue and white stripy ones, OK?

-Whoo!

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-High-five me. Boom.

-Guys, please just listen to me,

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I'm worried about this corporate order.

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If yours is going to take five hours, it needs to take less.

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-Basically.

-Yeah.

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Sussex...

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..an upmarket winery.

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-Hello.

-Hi there.

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Here to shift sweets to the on-site shop, Rebecca.

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The products that we create are bespoke

0:16:270:16:32

so we've brought along some samples that we'd like to show you.

0:16:320:16:35

Unfortunately, one of them has broken in the box.

0:16:350:16:37

Which ones would your mind naturally prefer the idea of?

0:16:410:16:44

I think the bag of sweets, to be honest with you.

0:16:470:16:50

-Cool.

-The trade price we could offer on creating 50 bags is around £1.50

0:16:500:16:56

per bag. So that would come up to around £75.

0:16:560:16:59

How does that sound?

0:17:010:17:03

-I think that sounds good.

-I think that sounds pretty reasonable, yeah.

0:17:030:17:06

Great. Thank you for spending time talking about our sweets.

0:17:060:17:11

-You're welcome.

-OK.

0:17:110:17:13

Do you know, in business, you would say,

0:17:130:17:15

"How many people do you have here every day?",

0:17:150:17:17

and you'd calculate how many sweets you can sell.

0:17:170:17:20

But they didn't do that.

0:17:200:17:22

Mukai immediately said 50 bags,

0:17:220:17:24

£1.50, 75 quid.

0:17:240:17:28

Who the hell comes all this way for £75?

0:17:280:17:31

PHONE RINGS

0:17:310:17:33

I've got the other team ringing, I'm just going to answer that.

0:17:330:17:36

-Hi.

-Hi there.

0:17:370:17:39

-Do you have a moment?

-Yes.

0:17:390:17:41

So we've managed to agree on a sale of the pillow candy.

0:17:410:17:45

Great, and have you got any indication of numbers,

0:17:450:17:48

-number of bags?

-So, 50 bags.

0:17:480:17:50

-50 bags.

-50 bags, OK.

0:17:500:17:52

-Oliver?

-Is that clear?

0:17:520:17:55

-These are flat, Oliver.

-Sorry?

0:17:550:17:58

-These are all flat, Oliver.

-I know they're flat. Sorry, guys...

0:17:580:18:01

-Can you please concentrate? Ollie?

-'Yes, it is natural.'

0:18:010:18:05

-Right, guys...

-'We'll speak to you later. Best of luck.'

0:18:050:18:09

-Thank you, bye.

-OK, you've got to concentrate, mate.

0:18:090:18:12

You're as much a part of the production team as you are on the admin.

0:18:120:18:16

Am I confident in my project manager?

0:18:160:18:19

Not really 100%.

0:18:190:18:21

So, guys, I think we'll swap Ollie,

0:18:210:18:22

if you want to go over to make fudge.

0:18:220:18:25

-If you take over to Frances, and, Frances, you come to me.

-Perfect.

0:18:250:18:28

The only thing I'm worrying about

0:18:280:18:29

is the production of the corporate batch and getting that done

0:18:290:18:32

in the timescale it's meant to be done in.

0:18:320:18:33

-So...

-Come over here.

-I'm going to come over here.

0:18:330:18:36

Seven o'clock.

0:18:400:18:41

In Alana's kitchen...

0:18:430:18:45

When I run the candy through, it doesn't seem to be cutting,

0:18:450:18:47

so I don't know what's going on.

0:18:470:18:50

It's not even turning on now, is it?

0:18:500:18:52

Pillow machine seems to be broken.

0:18:520:18:55

No!

0:18:550:18:57

Alana, we can't use this batch, it's come out too light.

0:18:590:19:02

Put it in the bin and move on. Don't worry about it, OK?

0:19:020:19:04

Alana.

0:19:070:19:08

SHE WEEPS

0:19:080:19:09

You're doing a good job, seriously.

0:19:110:19:13

You're doing a good job, just relax, calm down, OK?

0:19:130:19:15

I'll give you a few minutes, come out when you're ready.

0:19:150:19:18

Alana has put herself and her kitchen under tremendous pressure.

0:19:180:19:22

She does not appear to be coping and if she can't pull it around,

0:19:220:19:26

she'll have nothing to deliver to the football club tomorrow.

0:19:260:19:29

How would you feel if we changed the moulds?

0:19:290:19:31

It'll be the quickest way to get the client's order finished.

0:19:310:19:34

-OK.

-Perfect.

0:19:340:19:35

We've got an hour and a half, so you need to go like the wind.

0:19:350:19:39

Yeah.

0:19:390:19:40

8.30.

0:19:430:19:44

-Keep going, keep going.

-Come on, boys.

0:19:440:19:46

90 minutes before kitchens close.

0:19:460:19:48

This is quicker to make, easier to make.

0:19:480:19:51

So, Suck It & Sea.

0:19:510:19:54

With the help of graphic designers...

0:19:540:19:57

Guiltees.

0:19:570:19:58

This is too baby pink.

0:19:580:20:00

That's very much on trend, though.

0:20:000:20:02

..both sub teams create brand identities.

0:20:020:20:05

-Another colour maybe?

-Oh, no!

-Bolder?

0:20:050:20:08

Oh, no, no!

0:20:080:20:09

My arm is literally about to fall off.

0:20:120:20:15

I'm making a mess of these.

0:20:150:20:17

Have you had any thoughts on the RRP of the fudge yet?

0:20:180:20:22

If you just concentrated on that, we'd all be fine,

0:20:220:20:24

why are you worrying about pricing and all that?

0:20:240:20:26

We're not arguing, we just need to get this done.

0:20:260:20:29

Ten minutes left.

0:20:290:20:31

-The machine broke.

-But we made the best of a bad situation.

0:20:320:20:35

-Final push on those.

-There we go, my work-out for the day.

0:20:350:20:39

-Come on, boys.

-Come on, boys.

0:20:390:20:40

I'm done. I'm done.

0:20:410:20:43

10pm.

0:20:440:20:46

-Group hug.

-Well done.

0:20:470:20:49

Well done, guys.

0:20:490:20:51

Sweets boxed, it's back to the house.

0:20:520:20:55

Tomorrow, seek out sales on the seafront.

0:20:550:20:59

I'm never going to eat a toffee again.

0:20:590:21:01

10am. Brighton.

0:21:070:21:10

You'd never imagine putting vinegar into fudge.

0:21:120:21:15

-Ever.

-It's kind of like sour, a little bit.

0:21:150:21:17

Base for both teams, the Grand Hotel.

0:21:190:21:22

For Oliver's team, Suck It & Sea.

0:21:240:21:27

Right, listen, guys, we've got a big day ahead of us.

0:21:270:21:30

Salt and vinegar fudge and ice-cream-flavoured rock.

0:21:300:21:34

I want to discuss this rock, this rock price.

0:21:340:21:38

OK? I think three for something.

0:21:380:21:41

-Fudge as two for five is good...

-Three for six.

0:21:410:21:43

-Yeah, two for five.

-Three for six.

0:21:430:21:45

OK, sorry, guys, two for six for the fudge?

0:21:450:21:47

-Three.

-OK, start again.

-Fudge, two for five is good.

0:21:470:21:50

Two for five.

0:21:500:21:52

Sorry, I don't know about you lot but I'm completely confused.

0:21:520:21:55

-What is your strategy?

-My strategy, Karren, from what I understand,

0:21:550:21:59

I'm trying to ask the guys to sort of think on their two feet here.

0:21:590:22:02

-Oliver, just make some decisions.

-OK.

0:22:030:22:05

Tell us what you want us to do and we'll do it for you.

0:22:050:22:07

-Oliver, am I right in thinking Karthik is joining my team now?

-Yes, he is.

0:22:070:22:10

Oliver, I don't sell to trade.

0:22:100:22:12

What I do is I talk, I'm an extrovert.

0:22:120:22:14

The decision's yours, I don't want the label of a disruptive.

0:22:140:22:16

-I'll go.

-Do you know what, I'll go, it's easy.

0:22:160:22:19

For Alana's team, Guiltees.

0:22:230:22:26

We've got, like, a lot of stock, a lot of stock.

0:22:260:22:29

Champagne and strawberry sweets and cappuccino toffee.

0:22:290:22:34

This is the corporate order that we made yesterday,

0:22:340:22:37

we had a little bit of an issue.

0:22:370:22:39

One of the machines broke.

0:22:390:22:41

These are what we had to produce in the end.

0:22:410:22:43

I can go in there, see if I can squeeze more money out of him.

0:22:430:22:46

We went the extra mile, we did do football...

0:22:460:22:50

Please don't rub him up the wrong way, don't rub him up the wrong way.

0:22:500:22:53

Is it all right if we take one of your guys?

0:22:530:22:55

Cos there's only three of us.

0:22:550:22:56

-I'll go out and trade, it's not a problem.

-Happy?

-Yeah, no problem.

0:22:560:22:59

See you later.

0:22:590:23:00

Next, for Sofiane's half of the team...

0:23:020:23:05

Sof, I really don't think we should try to get more money out of them.

0:23:050:23:09

-I don't think so either.

-Cos if someone came to me doing that,

0:23:090:23:11

I'd think, "You cheeky little bastard."

0:23:110:23:13

..deliver their mixed bag of sweets to Brighton FC.

0:23:130:23:15

I just don't want to muck up a deal that we've done,

0:23:150:23:18

and obviously we're not delivering what we said we would.

0:23:180:23:20

That's my bit, don't worry, you don't worry about that.

0:23:200:23:23

Good to see you again.

0:23:260:23:28

-I need to inspect the products, if that's all right?

-Absolutely.

0:23:280:23:31

So what we did, we spoke to the production line and they've done

0:23:310:23:34

a football split in half with two colours

0:23:340:23:36

-so we went the extra mile to do that for you.

-Really?

0:23:360:23:39

They are half-footballs, split.

0:23:400:23:42

They're half-footballs though, so...

0:23:420:23:44

There's no such thing as a half-football.

0:23:440:23:46

Yeah, but it's kind of... it's a bit quirky, it's fun.

0:23:460:23:49

It's not what we agreed, though.

0:23:490:23:51

Your fans will get the two split football out and put it together

0:23:530:23:56

and obviously it makes a football in your colours.

0:23:560:23:58

-Let's have a look.

-That's the best we could have done,

0:23:580:24:01

that's the closest we could have got to a football.

0:24:010:24:04

I'll give you guys the benefit of the doubt and will accept them in.

0:24:040:24:07

-Thank you so much, Tony.

-Pleasure.

0:24:070:24:09

-Thank you.

-Thank you.

0:24:090:24:10

As I'm putting them together, I'm like,

0:24:100:24:12

"Please look like a football."

0:24:120:24:14

You're full of so much shit, it's brilliant.

0:24:140:24:16

I was that close to actually ask for more money.

0:24:160:24:19

Lunchtime.

0:24:230:24:24

Here's the tricycle.

0:24:240:24:26

Stocked up, Oliver's sweet sellers...

0:24:260:24:29

So what should I do, Oliver?

0:24:290:24:30

Suck It & Sea!

0:24:300:24:32

..hit the streets.

0:24:320:24:33

Are you interested in getting some fudge today, £3?

0:24:330:24:36

£2.50 or £4 for the handmade fudge.

0:24:360:24:38

-That's three quid each.

-OK.

-Or two for five.

0:24:380:24:41

2.50, I can give you something even better.

0:24:410:24:43

Someone's selling fudge for £3,

0:24:430:24:45

someone's selling fudge right next to them for £4,

0:24:450:24:48

someone's doing a deal for £2,

0:24:480:24:50

I don't know what's going on.

0:24:500:24:53

You buy two, you get the third free.

0:24:530:24:55

-It's good, isn't it?

-Yeah, very good.

0:24:550:24:57

But actually people like the look of it, people are willing to buy,

0:24:570:25:00

they're here to buy, they're selling a lot of product.

0:25:000:25:03

That's for you, then.

0:25:030:25:05

That's absolutely brilliant. Have a lovely day.

0:25:050:25:07

For Alana's team...

0:25:100:25:11

Hello, how are we?

0:25:110:25:13

..the hard sell.

0:25:130:25:14

Me and the team were up till 11 o'clock

0:25:140:25:17

making this lovely toffee and strawberry sweets.

0:25:170:25:20

I've got a dodgy tooth.

0:25:200:25:21

Oh, no! You definitely don't need the sugar.

0:25:210:25:23

-Would you like some sweets, ladies?

-No, we're fine.

0:25:230:25:26

Are you sure, ladies? Well, all the best for the hen party.

0:25:260:25:28

Have a very good time in Brighton.

0:25:280:25:29

They're having lots of interest here,

0:25:290:25:31

but not much in the way of sales.

0:25:310:25:32

Are you all right there, ladies?

0:25:320:25:34

Can I tempt you to some cappuccino seaside toffee?

0:25:340:25:36

I literally just repulse people! I repulse them!

0:25:360:25:39

They really need to ramp it up a bit

0:25:390:25:41

because they've spent an awful lot of money on ingredients

0:25:410:25:44

and they've got a lot of stock to shift.

0:25:440:25:45

Are you still interested in your home-made toffee?

0:25:450:25:48

And you can get champagne pillows, as well!

0:25:480:25:50

Guess not...

0:25:520:25:54

At the winery, delivering their corporate candy...

0:25:540:25:58

-Is it possible to try them now?

-Yeah!

0:25:580:26:00

..Oliver's sub team.

0:26:000:26:01

They are delicious. They're genuinely nice.

0:26:020:26:05

Deal agreed yesterday - 50 bags at £1.50 each.

0:26:050:26:09

We actually made a load more.

0:26:090:26:11

We thought we'd bring the additional batch that we made with us today.

0:26:110:26:14

So we've got another 50, in fact, if you would like to...

0:26:140:26:18

We could offer the lot at 120.

0:26:180:26:20

Well, I mean, I would take the lot for £1 per bag.

0:26:210:26:25

-Oooh!

-OK.

0:26:250:26:26

Could we meet in the middle and do 110?

0:26:260:26:29

-107 and you've got a deal.

-If we can do 107...

0:26:290:26:32

-That's fine, 107 for 100.

-Can we do a deal?

0:26:320:26:34

-Fantastic. Great man.

-Thank you so much.

-Thank you.

0:26:340:26:37

100 bags for £1.07 each.

0:26:390:26:41

And the original deal, I believe, was £1.50 a bag.

0:26:410:26:45

Went down, what is it...

0:26:450:26:48

40-odd pence a bag?

0:26:480:26:49

So, do we have any more in the car?

0:26:490:26:51

-There are more in the car. Shall I go and get them?

-Go get it.

0:26:510:26:53

Ridiculous! They're a f...ing shambles, this lot.

0:26:540:26:57

HE SIGHS HEAVILY

0:26:570:26:59

Ten, just in case, because they're idiots.

0:26:590:27:01

They might not even be able to count that right.

0:27:010:27:05

Joke.

0:27:050:27:06

Six, seven,

0:27:070:27:10

eight, nine, ten.

0:27:100:27:12

Five,

0:27:120:27:14

six...

0:27:140:27:16

-Hopefully, your customers will enjoy.

-107 for you.

0:27:160:27:18

Thank you very much.

0:27:180:27:20

-Bye!

-And we'll take this, as well.

0:27:200:27:22

-All mine.

-See you later.

-Cheers. Thank you very much.

0:27:220:27:24

-Good job, guys.

-Yeah.

-Really good job. Well done.

0:27:260:27:29

-It's good. Good.

-Paul, thank you for coming.

0:27:290:27:31

OK, guys, I just want to have a quick chat.

0:27:350:27:38

With sales slow, a plan to shake up prices from Alana.

0:27:380:27:42

I'm thinking two for six.

0:27:420:27:44

Two for £6. Cos we need all the sales we can get at this point.

0:27:440:27:47

-OK, perfect. OK, then.

-Cool.

0:27:470:27:49

Do you like handmade toffee?

0:27:490:27:51

I can see you eyeing them up.

0:27:510:27:53

How about two for six?

0:27:530:27:54

Just the one for now, I think. That's lovely, thank you.

0:27:540:27:57

-You want the pillows?

-Yes.

-Great.

0:27:570:27:59

Fantastic. So that's two for £6, please.

0:27:590:28:01

Brilliant.

0:28:010:28:02

Would you like some sweets? One for £3.50, two for £7.

0:28:020:28:05

Would you like any? No?

0:28:050:28:06

-Samuel...

-Yes?

-Are you selling them two for seven?

0:28:060:28:09

-Yeah.

-Don't change the price.

0:28:090:28:11

I'm getting more, if anything. It's a good thing. Two for seven.

0:28:110:28:14

We can't all be selling at different prices.

0:28:140:28:16

Hello, how are you doing?

0:28:160:28:17

Samuel thinks he's always right and...

0:28:170:28:21

he's not.

0:28:210:28:22

Hello, ladies. How are you doing?

0:28:230:28:25

Being project manager is so stressful.

0:28:250:28:27

I just need to keep going.

0:28:270:28:29

Looking to sell more of Alana's sweets in bulk...

0:28:310:28:34

I've got a pricing strategy where we can sell for a lot more, trust me.

0:28:340:28:37

..professional salesman Sofiane.

0:28:370:28:40

Sell them at a higher price to trade...

0:28:400:28:41

No, we sell it for a lower price to trade.

0:28:410:28:43

-You've got that all mixed up, Sof.

-No, it's right, trust me.

0:28:430:28:46

-They buy a quantity...

-You say trust you, and I don't know what that really means.

0:28:460:28:49

Trust me means just stick to my plan.

0:28:490:28:52

Don't interrupt.

0:28:520:28:53

Very quickly. So we've got handmade luxury toffees,

0:28:560:28:59

-using fine ingredients.

-Yeah.

0:28:590:29:01

These are strawberry and champagne.

0:29:010:29:04

-These are unique.

-Yeah, yeah.

0:29:040:29:05

Give me ten of this and ten of this.

0:29:050:29:08

That's 20. OK, that's fine.

0:29:080:29:10

-Just give me your price.

-170, I'm happy.

0:29:100:29:12

And you will be happy, trust me.

0:29:120:29:14

-No, no, no. I'm not happy.

-Trust me.

0:29:140:29:15

135?

0:29:150:29:17

Ten units, we move, you're happy, we're happy?

0:29:170:29:19

-OK.

-Deal?

-Deal.

-Fantastic.

0:29:190:29:21

How long have you been in this business?

0:29:230:29:25

-All my life.

-All your life?

-I've been selling all my life, yeah.

0:29:250:29:27

-Are you sure about that?

-This is...

-LAUGHTER

0:29:270:29:30

-I've been selling all my life.

-24 hours!

0:29:300:29:32

Obviously, it's a small order. It's not what we wanted.

0:29:340:29:37

-So, hang on, are you happy for us to go down...?

-Start high.

0:29:370:29:40

Haggle. If we get a big order, happy days.

0:29:400:29:42

If we don't, then we move on.

0:29:420:29:44

Can you see Middle Street?

0:29:470:29:48

On the other team, pushing their traditional sweets to traders...

0:29:480:29:52

Bond Street Lane. Bond Street is there.

0:29:520:29:55

You see that?

0:29:550:29:56

I'll stay here with the goods.

0:29:580:29:59

I don't think we should just cart them in.

0:29:590:30:01

You should ask her. It's a small shop.

0:30:010:30:02

-Leading the pitch...

-Hello.

-Hi.

0:30:020:30:04

Yes, we wanted to show you our sweeties.

0:30:040:30:07

..management consultant Aleksandra.

0:30:070:30:10

They are a one-off and they are really...lovely.

0:30:100:30:13

-OK.

-A lovely product.

0:30:130:30:15

So, the rock is retailing at?

0:30:150:30:16

It's 95p.

0:30:160:30:18

No, that's trade.

0:30:180:30:19

Sorry, so it's trading at 95p, it's retailing at £1.50.

0:30:190:30:22

The pillows are retailing at £2.50.

0:30:240:30:26

2.50? And how much are you charging for those?

0:30:260:30:29

I...I don't know.

0:30:290:30:30

They're 1.25, trade price.

0:30:360:30:37

-We like these two.

-Oh, good.

0:30:370:30:39

-OK, good.

-I'll take 50 of those and 50 of those.

0:30:390:30:41

OK.

0:30:410:30:43

OK, so that would be £47.50 for these.

0:30:430:30:45

That right? That can't be right.

0:30:450:30:47

OK, so I'll calculate that again. So...

0:30:470:30:50

Times 50 equals a total of £100.

0:30:500:30:52

-You know what? We can make that work.

-Yeah?

0:30:540:30:56

Let me take, er...the cash.

0:30:570:31:00

Deal done for the sweets.

0:31:000:31:01

-And the fudge?

-It just looks a little bit ropey.

0:31:010:31:04

OK. Thank you, bye.

0:31:040:31:06

No sale on the salt and vinegar fudge.

0:31:060:31:09

So, we sold rock at 75.

0:31:090:31:11

-20p below what we wanted, right?

-Yeah, basically.

0:31:110:31:13

Maybe we should have said a higher retail price.

0:31:130:31:15

It's done now, isn't it? And time is running out.

0:31:150:31:17

We need to sell the fudge, focus on fudge.

0:31:170:31:19

There you go. You've got it in your hand.

0:31:190:31:21

Suck it!

0:31:210:31:22

Who wants to suck it?

0:31:220:31:24

Mid-afternoon.

0:31:240:31:26

I want to get on the cycle and draw some attention.

0:31:260:31:28

Do you want to put the umbrella down?

0:31:280:31:30

Yeah, put it down. We don't really need it.

0:31:300:31:32

If this goes badly wrong, I'm holding you personally responsible.

0:31:320:31:35

OK. I've got it, I've got it.

0:31:350:31:36

-Hiya.

-Hiya.

-We use very, very expensive foreign ingredients.

0:31:380:31:42

Sound like a deal?

0:31:420:31:44

Yeah, go on.

0:31:440:31:45

-Brilliant.

-Thanks very much, Alison. Have a great day.

0:31:450:31:48

Go, go, go!

0:31:500:31:51

Argh!

0:31:510:31:52

Have a little nibble. I don't know if you're normally a fudge lover.

0:31:520:31:56

The flavour is salt and vinegar, but it's quite subtle.

0:31:560:31:59

The aftertaste is a little bit odd.

0:31:590:32:01

-Thank you so much, anyway.

-Thank you.

0:32:010:32:03

Yeah, run, run, run! Come on!

0:32:030:32:05

I can see the sea!

0:32:050:32:07

Right, guys, come and get your candy!

0:32:080:32:10

Roll up, roll up!

0:32:100:32:11

Hold on, hold on.

0:32:110:32:13

Oliver, Oliver, there's tables there.

0:32:130:32:15

You're not going to get through there.

0:32:150:32:17

OK, I'll turn it round. I'll turn it round.

0:32:170:32:19

So where are we going now?

0:32:190:32:21

Next to the fish and chip shop. Look, in front of you.

0:32:220:32:24

I know, I was just checking what it was like.

0:32:240:32:26

Oh, hard work...

0:32:260:32:28

What we have here is some salt and vinegar fudge.

0:32:280:32:31

Is that a no?

0:32:310:32:33

OK, fine. No problem.

0:32:330:32:34

Right, you can let go. Can you let go?

0:32:340:32:36

Oh, Olly, please, slow down!

0:32:360:32:38

Come and buy your rock, everyone!

0:32:380:32:40

And bring your money!

0:32:420:32:43

These two go with the hair, as well. They match very perfectly.

0:32:440:32:48

Back on the beach...

0:32:480:32:49

There we go.

0:32:490:32:50

..for Alana's team, a sugar rush.

0:32:500:32:53

-I hope you love it. Thank you so much.

-I hope so, too. There we go.

-Thank you.

0:32:530:32:56

-Perfect. There. Enjoy. They are absolutely delicious.

-Thank you.

0:32:560:32:59

Hi, it's Alana.

0:33:010:33:03

Yes, I can hear you. Speak.

0:33:030:33:04

'Come to us, please, and we'll all sell down here, OK?'

0:33:040:33:08

'One second, right?'

0:33:080:33:09

I think we've got an opportunity to go back to trade.

0:33:090:33:11

No, we need you here. It's mad busy.

0:33:110:33:13

'No, I want to carry on to trade.'

0:33:130:33:15

Let's do what she says. She's the boss.

0:33:150:33:17

I need to go back to the hotel and grab the last box of toffee.

0:33:170:33:20

'There's loads of toffee left there.'

0:33:200:33:21

-No, we need you here.

-Let's not go to the hotel. It's a waste of time.

0:33:210:33:24

PHONE GOES DEAD

0:33:240:33:26

He hung up on me.

0:33:260:33:27

We've got loads, we've got loads.

0:33:270:33:29

Shit loads. Tell her what we've got on us.

0:33:290:33:31

-Tell her what we've got now.

-It's all right. Relax.

0:33:310:33:33

-I am. Just stop telling me to relax.

-No need to get angry. Listen...

0:33:330:33:36

-I'm not getting angry!

-She's saying it's really busy.

0:33:360:33:38

They're selling really quick.

0:33:380:33:39

I'm not getting angry, I'm just telling you my point,

0:33:390:33:41

cos you're not listening to my point.

0:33:410:33:44

Hello?

0:33:440:33:45

'What's going on?'

0:33:450:33:46

There is 300 toffees left at the hotel and labelled.

0:33:460:33:48

Do you want me to go and get them, or should we just drop them?

0:33:480:33:51

Come straight here with all the stuff.

0:33:510:33:53

-Cool, cool. Bye. Bye.

-Bye.

0:33:530:33:55

-Actually, I'll have a fudge.

-Do you want a fudge? Perfect.

0:33:550:33:58

Now peddling on the promenade...

0:33:580:34:00

Salt and vinegar! Get your handcrafted rock here!

0:34:000:34:03

..for Oliver's sales team...

0:34:030:34:05

Yeah, have a taste.

0:34:050:34:06

..takings tick over.

0:34:060:34:07

I'm going to give... Buy two, get one free, so you get three for ten.

0:34:070:34:11

-That's cheaper than £4.

-Go on, then.

0:34:110:34:12

It is cheaper than £4.

0:34:120:34:13

There you go! That's how you do the magic, you see?

0:34:130:34:16

I think this is it, you know?

0:34:160:34:18

I may be an IT project manager,

0:34:180:34:20

but I think, deep inside, I'm the best salesman in the universe.

0:34:200:34:23

Not in the world. In the universe.

0:34:230:34:25

THEY LAUGH

0:34:250:34:27

Let's go, go, go, go, go! Let's go!

0:34:270:34:30

Ten minutes to go...

0:34:300:34:32

Come over here! Come over here!

0:34:320:34:34

Come and get your pillows, strawberry and champagne, £1!

0:34:340:34:37

Only £1!

0:34:370:34:38

Here, sir, give me £1!

0:34:380:34:40

Yeah, these are better quality.

0:34:400:34:42

That way, go that way. Let's go and try some more places.

0:34:420:34:45

-Yeah, go, go, go, go.

-Fish and chip shop.

0:34:450:34:47

Is the owner or manager here at all? No?

0:34:470:34:49

Anyone who wants to give me £50?

0:34:490:34:51

Quickly, sir, here! Get yourself a bargain, last minute.

0:34:510:34:53

Have you got a pound at all? I'll swap you a pound for a bag of fudge.

0:34:530:34:57

That's brilliant. Thank you so much.

0:34:570:34:59

-Guys, come on.

-Go, go, go!

0:34:590:35:01

How much would you like to pay?

0:35:010:35:03

Ten, ten, ten! It's done, it's done, it's done!

0:35:030:35:05

-There you go, it's yours.

-Guys, that's time!

0:35:050:35:08

We're done.

0:35:080:35:09

We've got rid of pretty much all the stock.

0:35:090:35:11

THEY ALL WHOOP

0:35:110:35:15

THEY ALL CHEER

0:35:150:35:19

Six o'clock.

0:35:230:35:25

Oh... That is one big box of fudge.

0:35:250:35:28

Absolute rubbish, man.

0:35:280:35:29

This is basically a disaster, isn't it, let's face it?

0:35:310:35:34

This is the most costliest product and we have got it all.

0:35:340:35:39

We should have made sure that we had a concrete plan of action.

0:35:390:35:43

Did you, at all, at any point, say,

0:35:430:35:45

"Guys, we need to focus on just the fudge"?

0:35:450:35:47

Listen, it's like dealing with children at some point.

0:35:470:35:49

I stood back and watched and just watched what was going on,

0:35:490:35:52

because do you know what?

0:35:520:35:54

-Standing back and watching isn't the answer.

-No, no, no, no.

-Seriously.

0:35:540:35:57

-What is your point?

-The point is, is if people listened in the beginning,

0:35:570:36:00

we would've known what was needed of us.

0:36:000:36:01

We wouldn't have had to go through this three or four times and we wouldn't be in this situation.

0:36:010:36:05

-And you was crap!

-Oh, really?

-Yeah.

0:36:050:36:07

Tonight, sweet takings will be totted up.

0:36:090:36:13

Tomorrow...the bitter truth...

0:36:130:36:15

..in the boardroom.

0:36:160:36:17

You can go to the boardroom now.

0:36:340:36:36

Well, this task was all about making confectionery.

0:36:540:36:58

They say that sugar is bad for you

0:36:580:37:00

and this Sugar's going to be very bad for one of you today,

0:37:000:37:03

that's for sure.

0:37:030:37:04

I think I'll start with Nebula.

0:37:040:37:07

Oliver, I made you the project manager.

0:37:070:37:10

That's correct, Lord Sugar.

0:37:100:37:11

So, I went for the fudge,

0:37:110:37:14

-which I thought was quite a sort of high-ticket item...

-Yeah.

0:37:140:37:17

..and the rock.

0:37:170:37:18

And the fudge was actually salt and vinegar.

0:37:180:37:21

I tried to be quirky with my choice.

0:37:210:37:23

Salt and vinegar?!

0:37:230:37:24

Did it taste of salt and vinegar or what?

0:37:240:37:27

There is an aftertaste of the salt.

0:37:270:37:28

OK.

0:37:280:37:30

And you came up with a name.

0:37:300:37:32

Oh, yes. It...

0:37:320:37:33

It was Suck It & Sea,

0:37:340:37:37

Sea spelt S-E-A, though.

0:37:370:37:39

-Right.

-Quite quirky.

-Let's get into the kitchen, shall we?

0:37:390:37:42

I'd like to know who was the chief cook and bottle washer.

0:37:420:37:46

We took it in turns, actually, Lord Sugar. I...

0:37:460:37:48

Well, put it this way...

0:37:480:37:49

So, it was Karthik, er...

0:37:490:37:52

No, first of all, it was you and Karthik

0:37:520:37:54

started the manufacturing of the rock.

0:37:540:37:56

-I dropped it on the floor.

-You dropped it?

-It got dropped.

0:37:560:37:59

But, you know, mistakes happen.

0:37:590:38:01

We then got into the flow of things.

0:38:010:38:03

We suggested that Karthik...

0:38:030:38:04

If someone else had done that, Karthik, you'd be screaming at them.

0:38:040:38:07

-No, Lord Sugar. I've changed now.

-He was very calm.

0:38:070:38:10

-Lord Sugar, he was a pleasure to work with.

-Really?

0:38:100:38:13

Oliver, you run factories. You run a sausage factory.

0:38:130:38:16

I don't exactly run a factory.

0:38:160:38:18

I do know how to make sausages,

0:38:180:38:20

but this was a completely new industry to me.

0:38:200:38:23

Well, come on, don't try and duck it.

0:38:230:38:25

You know, it's a production line, isn't it?

0:38:250:38:27

We-we-we completed all of our manufacturing on time.

0:38:270:38:31

I had a lot of support from everyone.

0:38:310:38:33

Was you Willy Wonka or an Oompa-Loompa?

0:38:330:38:36

-Which one was you?

-I guess I'm an Oompa-Loompa.

0:38:360:38:38

-I think he really tried, to be fair.

-I tried.

0:38:380:38:40

I just don't think it was in the right direction.

0:38:400:38:42

There was a lot going on.

0:38:420:38:43

Not only were you going to sell stuff to the public in Brighton,

0:38:430:38:47

but you had to sell stuff to corporates.

0:38:470:38:50

Yes, we went to a wine manufacturer.

0:38:500:38:51

-This is what you sold to the corporate client, yeah?

-Yep.

0:38:510:38:55

How much did they take?

0:38:550:38:57

They took 50 bags at the initial start.

0:38:570:38:59

Right. And how much did they pay?

0:38:590:39:00

They paid 1.50 per bag.

0:39:000:39:02

-No...

-Whoa, whoa... If I can explain?

0:39:020:39:04

So we went to deliver the order.

0:39:040:39:06

We gave them the 50 bags but, in addition,

0:39:060:39:08

we said that we actually had some more of the same product

0:39:080:39:11

and we would like to see if they were interested.

0:39:110:39:13

What actually happened, Lord Sugar, was,

0:39:130:39:16

instead of Mukai concluding the first deal at the 1.50

0:39:160:39:18

and then up-selling the remaining extra that we had produced,

0:39:180:39:21

he then just reduced the price to £1.07.

0:39:210:39:24

-£1.20.

-£1.07, I think you'll find the final price was.

0:39:240:39:27

And you lost 43p a bag. Over 100.

0:39:270:39:30

You sold the same guy the same stuff for a lower price?

0:39:300:39:34

You talked yourself down. This was a task of selling sweets.

0:39:340:39:36

It's not a limbo dance.

0:39:360:39:39

In hindsight, it was a little bit of a mistake.

0:39:390:39:41

Now, tell me, when you went to Brighton,

0:39:420:39:45

how did the teams split there?

0:39:450:39:47

Well, I, Lord Sugar, made an executive decision

0:39:470:39:50

to move Paul across.

0:39:500:39:53

That's not true at all.

0:39:530:39:55

-Sorry...

-I think Paul got tired of you not making a decision

0:39:550:39:58

and put himself across.

0:39:580:39:59

So Paul moved across and became part of the trade team.

0:40:010:40:03

-Yeah.

-OK. And the rest of you...?

0:40:030:40:05

We went off to sell.

0:40:050:40:07

What was your retail pricing strategy, then?

0:40:070:40:10

It was... It was a really tough one.

0:40:100:40:12

I was going through... going through...

0:40:120:40:14

How about you just tell me the price?

0:40:140:40:16

OK, we started off with £4 for the fudge.

0:40:160:40:18

-Yeah.

-And then I think we went with 2.50 for the rock.

0:40:180:40:23

And was it 2.50 for the pillow sweets, or £2? £2.

0:40:230:40:25

-That's what you started with?

-Yes, yeah.

0:40:250:40:28

And, actually, quite a few sales were taking place,

0:40:280:40:31

to my understanding.

0:40:310:40:32

-As the day progressed...

-What do you mean, to your understanding?

0:40:320:40:35

-Where was you, then?

-I was doing a number of things, Lord Sugar.

0:40:350:40:37

Riding the bike, trying to get people to come to the tricycle.

0:40:370:40:41

Is this the tricycle you rode down into the bollards, was it?

0:40:410:40:44

I wanted to create a site spectacle and try to draw...

0:40:440:40:48

Oh, you did that. Oh, you did that for sure.

0:40:480:40:50

All right. Good project manager?

0:40:510:40:54

I think, to be fair, he did try his best.

0:40:550:40:57

His best just was in a different direction than...

0:40:570:40:59

-You're being polite.

-Yeah.

0:41:010:41:03

Erm...

0:41:030:41:04

OK, Titans.

0:41:040:41:05

Now, Alana the cake-maker, what did you end up making?

0:41:050:41:09

-We made cappuccino toffee.

-Right.

0:41:090:41:12

And we made strawberry and champagne pillow sweets.

0:41:120:41:15

Your brand name was?

0:41:150:41:16

-Guiltees.

-Guiltees?

0:41:160:41:18

Mm-hm.

0:41:180:41:20

Now, quantities?

0:41:200:41:21

So, we basically worked out that, if we did 12 sales an hour per member,

0:41:210:41:25

that would be 60 sales an hour, times by six hours of selling,

0:41:250:41:28

which would be 360, round it up, each team...

0:41:280:41:30

-God, I'm getting nervous again. Sorry.

-Take another breath.

0:41:300:41:33

Could I have a little sip of water?

0:41:330:41:35

You should have made gobstoppers, never mind about fudge.

0:41:350:41:38

Just calm down a little bit, OK?

0:41:380:41:41

To put it in a nutshell, they just wanted to go hell for leather

0:41:410:41:44

and make whatever they could in the time period.

0:41:440:41:46

OK.

0:41:460:41:47

Now, the corporate client, Brighton Football Club.

0:41:470:41:50

Yeah, they were very shrewd negotiators.

0:41:500:41:53

-I thought you were supposed to be that.

-Yeah, well, we, erm...

0:41:530:41:56

What we did, I think, from negotiating,

0:41:560:41:58

the negotiation, I think, went really well.

0:41:580:42:00

But our aim was to get a massive order, in terms of volume.

0:42:000:42:03

But they turned around and said that their maximum spend is £300.

0:42:030:42:08

You went in with a higher price.

0:42:080:42:09

You then went in with another higher price.

0:42:090:42:11

I think you irritated the guy.

0:42:110:42:12

You almost lost it.

0:42:120:42:13

You think you did the business with the Seagulls,

0:42:130:42:16

but it sounds to me like the Seagulls did the business on you,

0:42:160:42:18

quite honestly.

0:42:180:42:19

So...

0:42:190:42:21

on day two, we went to start selling.

0:42:210:42:23

Now, Samuel, you decided to take it upon yourself to increase the price.

0:42:230:42:27

That's correct, Lord Sugar.

0:42:270:42:28

Then your boss said, "What are you doing?"

0:42:280:42:30

I said, "Right, we're going to do two for six." And...

0:42:300:42:33

That's not correct, no.

0:42:330:42:34

I said to you that the sweets were selling really well,

0:42:340:42:36

so just do £3.50 a bag, and then you said I should not do that.

0:42:360:42:39

No, that's not what I said no to. I said no because

0:42:390:42:41

we had a pricing strategy and you were going off and charging...

0:42:410:42:46

OK. I could understand if you had 20 branches of shops

0:42:460:42:49

and he was in one branch

0:42:490:42:51

and the shop up the road was another branch and there's no consistency.

0:42:510:42:54

I know what it's like, though, if people come back and say,

0:42:540:42:57

"I want to return this because I've had it cheaper from..."

0:42:570:42:59

-I didn't want that.

-Fine. That's the answer, then.

0:42:590:43:02

-That is... That's right.

-I see. Now, coming the end of the day...

0:43:020:43:05

Yeah, I called Sofiane and said,

0:43:050:43:06

"Can you come back with all your stock?",

0:43:060:43:08

so that we could have some more stuff to sell.

0:43:080:43:11

-And we wanted all of us together.

-He said no, didn't he?

0:43:110:43:13

-Yeah. He said that, yeah.

-OK.

0:43:140:43:16

If she's in charge and says, "Come back," why are you arguing with her?

0:43:160:43:19

-I mean, we was doing well in the trade, and...

-Hm.

0:43:190:43:22

You weren't the project manager, OK?

0:43:220:43:24

Generally speaking, then, how was your project manager?

0:43:250:43:28

-She was good.

-Quite good.

0:43:280:43:30

She stuck to her decisions.

0:43:300:43:32

She didn't kind of get swayed and, yeah, I thought she was good.

0:43:320:43:35

So, Claude, perhaps you'd like to rattle off, then, for me

0:43:350:43:39

the Titans' figures.

0:43:390:43:41

Well, Titans' total sales

0:43:410:43:44

was £1,215.09.

0:43:440:43:47

They spent a total of £429.43 on ingredients and packaging,

0:43:470:43:52

giving an overall profit of £785.66.

0:43:520:43:56

OK.

0:43:560:43:57

Karen?

0:43:590:44:00

Well, Nebula spent a lot less, just £207.75.

0:44:000:44:05

But they sold a lot less, too, with sales totalling £822.83,

0:44:050:44:11

giving them an overall profit of £615.08.

0:44:110:44:16

Well, Titans...

0:44:170:44:19

..you've done it.

0:44:200:44:21

So, after all that sugar, I've got a treat for you

0:44:210:44:23

that will have you bouncing off the walls, actually.

0:44:230:44:26

Now, Ryan Doyle is the two-time world champion free runner.

0:44:260:44:30

He's going to give you a masterclass in free running.

0:44:300:44:33

So, well done, and I'll see you on the next task, OK?

0:44:330:44:36

Thank you, Lord Sugar.

0:44:360:44:38

SHE SQUEALS WITH DELIGHT

0:44:410:44:43

I can't cry any more!

0:44:450:44:47

Well, Team Nebula,

0:44:480:44:49

at least one of you will be leaving the process today.

0:44:490:44:52

OK? Off you go.

0:44:520:44:55

Hey, guys!

0:45:020:45:03

Wow!

0:45:030:45:05

Congratulations on the win. We're going to be doing some parkour and free running.

0:45:080:45:12

Bounce!

0:45:120:45:13

Everyone supported me and it was a really amazing task

0:45:140:45:17

and I'm super happy.

0:45:170:45:18

Go on!

0:45:180:45:20

Alana as a PM,

0:45:200:45:22

she looks like she's a bit sort of worried all the time.

0:45:220:45:24

You need to be a little bit more confident

0:45:240:45:26

when you're leading a team.

0:45:260:45:28

Lean, lean, lean... Feet up!

0:45:280:45:29

I had so much to prove.

0:45:290:45:31

But I feel, like, now I can just get back to doing what I'm good at

0:45:310:45:35

and not have so much pressure on me.

0:45:350:45:37

Yes!

0:45:370:45:38

So, guys, obviously I was new...new to this.

0:45:440:45:48

-I haven't managed...

-We were all new to that.

0:45:480:45:51

I think what we need to figure out here

0:45:510:45:52

is who actually was the weakest link.

0:45:520:45:54

I think it all went wrong when Oliver was appointed project manager.

0:45:540:45:57

And whilst we're still in the losing position,

0:45:570:45:59

it could have been far worse, had we just sort of left it to him to make the decisions.

0:45:590:46:02

The weakest link would have been Aleksandra,

0:46:020:46:05

in terms of the fact that she did make mistakes on the pricing.

0:46:050:46:08

-I corrected myself, though.

-I corrected you.

-I corrected myself.

0:46:080:46:11

You corrected yourself to a wrong price, and then I re-corrected...

0:46:110:46:15

Yeah, that is correct.

0:46:150:46:16

To be fair, I don't think that was very good.

0:46:160:46:19

Paul and Mukai seem to have formed this, like, alliance,

0:46:190:46:23

even though they had a fight in Brighton.

0:46:230:46:25

At the end of the day, Paul, you didn't make a sale, and I did.

0:46:250:46:28

Paul is putting the blame at my door to divert attention from himself.

0:46:280:46:32

It seems like there was a big screw-up with this trade deal

0:46:330:46:36

and I do think I did enough as a project manager.

0:46:360:46:39

You can't be in two places at once.

0:46:390:46:41

PHONE RINGS

0:46:520:46:54

Yes, Lord Sugar?

0:46:540:46:55

Yes, could you send the candidates in, please?

0:46:550:46:57

Now, I'm still confused as to the strategy,

0:47:070:47:11

particularly on pricing.

0:47:110:47:13

It was 2.50 for the rock and I think...

0:47:130:47:16

it was 2.50 for the pillow sweets.

0:47:160:47:17

2.50 for the apple and then £2...

0:47:170:47:20

£2, sorry. My... It was £2...

0:47:200:47:21

You can't remember now. You couldn't remember on the day!

0:47:210:47:24

These are your products!

0:47:240:47:26

-You know, you're the...

-2.50 for the rock...

0:47:260:47:27

You're the project manager

0:47:270:47:29

and you don't know the price of your own products even now.

0:47:290:47:31

There was just different pricing.

0:47:310:47:33

I actually got confused myself when I was selling.

0:47:330:47:35

I can admit, Lord Sugar, there was no price...

0:47:350:47:38

-No price?!

-No price set.

0:47:380:47:39

In terms of the, er...fudge...

0:47:390:47:42

The whole lot here sounds like a bit of a fudge.

0:47:420:47:44

So, where do you think this task failed, then?

0:47:440:47:47

Well, I think there's been disagreement on the trade team.

0:47:470:47:50

You weren't very good sellers, were you?

0:47:500:47:52

The most lucrative product was the fudge

0:47:520:47:55

-and I don't think you sold any, did you, the trade team?

-No.

0:47:550:47:58

Why is that?

0:47:580:47:59

Ultimately, the problem with the fudge was the fact

0:47:590:48:01

that it was a salt and vinegar fudge

0:48:010:48:03

that actually wasn't very appealing in concept.

0:48:030:48:06

Although Mukai was great to work with,

0:48:060:48:08

I think we probably could have had a bit more of a plan

0:48:080:48:11

of where we were going to go

0:48:110:48:13

and target the right kind of shops to sell the fudge.

0:48:130:48:15

We sold all of our fudge. It's...

0:48:150:48:17

On the corporate side, Mukai,

0:48:200:48:22

you went back to this fellow

0:48:220:48:25

that you'd previously sold some stuff to for £1.50.

0:48:250:48:28

-Right?

-Yes, Lord Sugar.

0:48:280:48:30

And then you went to the same guy

0:48:300:48:32

and you sold him another load for £1.07.

0:48:320:48:35

I did warn you about that

0:48:350:48:37

and I told you on several occasions

0:48:370:48:39

not to give away money for no reason.

0:48:390:48:42

OK. And, Aleksandra, while we're with you,

0:48:420:48:43

what did you actually do in this task?

0:48:430:48:46

Well, I did my very best to sell, but I should have contributed more.

0:48:460:48:50

Out of the £700-odd worth of sales,

0:48:500:48:55

Aleksandra £100.

0:48:550:48:57

Paul zero.

0:48:570:48:59

After the task had finished,

0:48:590:49:01

I was a little frustrated with the events of the day

0:49:010:49:03

and I started to vent a little bit.

0:49:030:49:05

Erm...I did point out to Mukai it wasn't a personal thing.

0:49:050:49:07

-But I suppose we were both...

-Well, you did call him "crap", didn't you?

0:49:070:49:10

In all honesty, Karren, yesterday went crap.

0:49:100:49:13

We ended up with all the fudge.

0:49:130:49:14

There's no other way of dressing it up. It went crap.

0:49:140:49:16

There was that argument, let's say, between Paul and Mukai.

0:49:170:49:21

But then, in the coffee shop now, when we were having our discussion,

0:49:210:49:25

suddenly all the blame seemed to be going on me.

0:49:250:49:28

And I can't help but think

0:49:280:49:29

that, Mukai, maybe you feel a little bit afraid of Paul

0:49:290:49:32

and you want to pin the blame on me.

0:49:320:49:34

-No, not at all.

-And, Paul, you decide to align yourself

0:49:340:49:36

with a sub team leader.

0:49:360:49:38

I mean, I don't know what it is but,

0:49:380:49:39

"Even though I didn't make a sale, but blame it on Aleksandra..."

0:49:390:49:42

At the end of the day, you're actually sitting as one,

0:49:420:49:44

amongst a group of four, throwing slander my way.

0:49:440:49:47

Aleksandra, you wanted your opportunity to sell and you went in

0:49:470:49:50

and you mis-told them twice, so...

0:49:500:49:52

Erm...Oliver,

0:49:520:49:54

which two people are you bringing back into this boardroom?

0:49:540:49:56

It's a very hard decision, Lord Sugar.

0:49:580:50:00

Well, you can't make decisions, anyway.

0:50:000:50:02

I can, Lord Sugar.

0:50:020:50:04

It's going to have to be...

0:50:040:50:05

..Paul and Mukai.

0:50:070:50:09

OK.

0:50:090:50:10

The rest of you, go back to the house.

0:50:150:50:17

I'm going to have a chat with Karren and Claude

0:50:250:50:27

and at least one of you is going to be fired.

0:50:270:50:29

You know, as far as Oliver is concerned,

0:50:380:50:40

the basic fundamentals of this task he's not grasped.

0:50:400:50:44

I think that he has clearly got some business acumen,

0:50:440:50:47

but he's got some strong characters and he couldn't manage them.

0:50:470:50:51

Mukai, highly qualified, travelled the world, been everywhere,

0:50:510:50:55

done everything.

0:50:550:50:56

He certainly has an air of superiority about him,

0:50:560:51:00

which I think does rub people up the wrong way.

0:51:000:51:02

This bloke Paul, zero sales.

0:51:020:51:05

He's clearly a bright guy, but he lacked energy.

0:51:050:51:08

Well, he looks like he's got the hump.

0:51:080:51:11

PHONE RINGS

0:51:120:51:14

-Yes, Lord Sugar?

-Yeah, could you send the three of them in, please?

0:51:140:51:17

Yes, Lord Sugar.

0:51:170:51:18

You can go into the boardroom now.

0:51:180:51:20

Oliver, it'll be interesting to know

0:51:350:51:38

why you've brought Paul back into this boardroom.

0:51:380:51:41

Lord Sugar, the reason I brought Paul in

0:51:410:51:44

was because there was nothing to show for it,

0:51:440:51:46

ie zero sales.

0:51:460:51:48

I think it's a bit ludicrous.

0:51:480:51:49

Yes, I didn't make a sale, but the opportunity didn't present itself.

0:51:490:51:53

However, I produced the best fudge.

0:51:530:51:55

So I did that.

0:51:550:51:57

I just always said to myself, "I have to go out and sell,"

0:51:570:51:59

even though I was project manager.

0:51:590:52:02

I was trying to multitask the whole time,

0:52:020:52:04

thinking of new, innovative ideas.

0:52:040:52:07

Quick decisions.

0:52:070:52:08

And I think you've just got to run with your head in these decisions,

0:52:080:52:12

no matter what.

0:52:120:52:14

-And...

-You know, you aren't half waffling now, my friend.

0:52:140:52:17

-OK.

-You really are waffling.

0:52:170:52:19

Right now, your future is looking about as bright as one of your pigs,

0:52:190:52:22

to be honest with you.

0:52:220:52:24

-Lord Sugar, I have a business...

-I'm asking you a simple question.

0:52:250:52:28

-Yes.

-Why you brought him back.

0:52:280:52:30

So you're saying zero sales because he was in the trade team.

0:52:300:52:33

And there was a disagreement in the trade team.

0:52:330:52:37

That is another reason.

0:52:370:52:39

After the whole day's activities had finished,

0:52:400:52:43

myself and Mukai exchanged words.

0:52:430:52:45

But it didn't disrupt the team.

0:52:450:52:47

-You were frustrated, weren't you?

-I was frustrated.

0:52:480:52:50

Can you hack this process, do you think, Paul?

0:52:500:52:52

I mean, I'm wondering, because these two people here

0:52:520:52:55

think you can be very, very moody.

0:52:550:52:57

Ultimately, whether I get moody or not, I still stick with the team

0:52:570:53:00

and try to deliver the team goals. If I'm honest...

0:53:000:53:03

Oliver's been carried on two tasks

0:53:030:53:05

and on this task, you wasn't anywhere.

0:53:050:53:08

In fact, myself, Fran and Grainne were the ones making the decisions.

0:53:080:53:12

Because you was unable to...

0:53:120:53:13

-Oh, that's not...! That is not true.

-That is true.

0:53:130:53:15

-I... I got...

-I'm sorry, it's true.

0:53:150:53:17

I led the team, Paul, and I wanted to succeed in this.

0:53:170:53:23

Now, what's Mukai doing here?

0:53:230:53:24

I didn't want to bring Mukai here at all.

0:53:240:53:28

However, I can't be in all of these places at once, Lord Sugar.

0:53:280:53:32

It does rely on another aide on the trade team

0:53:320:53:36

to make these decisions, as well.

0:53:360:53:38

Oliver, in terms of the corporate clients, we sold 50,

0:53:380:53:41

and on the second day we up-sold that to 100 items.

0:53:410:53:44

-So we did quite effectively on that.

-Very low prices.

0:53:440:53:47

But the low price, I mean, you...

0:53:470:53:50

you backed down on the price and I would have stuck firm at the price.

0:53:500:53:53

I never back down with a leading supermarket.

0:53:530:53:55

I stick to my price.

0:53:550:53:57

Unfortunately, the fudge did not sell at all.

0:53:570:53:59

Either it's the flavours, or anything, we could not sell that.

0:53:590:54:03

We managed to sell out of the fudge.

0:54:030:54:05

Lord Sugar, you want someone who can sell for you, OK?

0:54:050:54:09

You've talked about how great a salesperson you are, OK?

0:54:090:54:13

Well, you're not. You didn't sell,

0:54:130:54:15

you're riding a blooming tricycle up and down the road

0:54:150:54:17

and getting that wrong, also.

0:54:170:54:19

He was running around the kitchen like a headless chicken, actually.

0:54:190:54:23

He had no idea, really, what was going on, and that was that.

0:54:230:54:26

I wouldn't say that. I was really hands-on.

0:54:260:54:28

OK, I was learning how to make fudge

0:54:280:54:32

and I got in the swing of things.

0:54:320:54:33

And I was also having to make decisions

0:54:330:54:35

and speaking to sub team A to liaise with...with...Mukai...

0:54:350:54:39

Right, OK. Look, look...

0:54:390:54:41

I'm going to summarise here, now.

0:54:410:54:43

Oliver...

0:54:440:54:45

..I'm taking you on your word that you've got this business.

0:54:460:54:49

And that's why I'm a bit confused

0:54:490:54:51

as to why you failed miserably here

0:54:510:54:54

in management, in manufacturing, in selling.

0:54:540:54:58

Paul...

0:54:590:55:01

..my two colleagues here put the alarm bells up,

0:55:030:55:07

as far as I'm concerned,

0:55:070:55:08

in that they think you've gone into a kind of despondency.

0:55:080:55:13

But I have got no time for people like that.

0:55:130:55:15

And, Mukai...

0:55:150:55:16

you've got an explanation for everything,

0:55:160:55:18

but when you kind of add it all up,

0:55:180:55:20

it doesn't add up to a row of beans, really, to be honest.

0:55:200:55:24

-I can tell you more about my...

-No. No, I don't want to hear any more.

0:55:240:55:27

Oliver...

0:55:310:55:33

..your best hope

0:55:350:55:37

for 250 grand...

0:55:370:55:39

..is to buy yourself a scratchcard.

0:55:400:55:42

You're fired.

0:55:430:55:45

Thank you, Lord Sugar.

0:55:460:55:48

Mukai, you're not far behind, quite honestly.

0:56:030:56:06

You wanted to talk. Why shouldn't I fire you, then?

0:56:080:56:10

In my past experience,

0:56:100:56:12

I had some of the biggest fashion industry companies in the world.

0:56:120:56:16

I just feel that I've got a lot more to offer

0:56:160:56:18

and, if you give me the chance, that I'll show that to you.

0:56:180:56:21

-In terms of...

-Look, I'll tell you what,

0:56:210:56:24

I am this close, really.

0:56:240:56:26

-Go back to the house, the pair of you.

-Thank you, Lord Sugar.

0:56:300:56:33

Guys, take care.

0:56:350:56:36

Good luck.

0:56:390:56:41

I'm feeling really upbeat, actually.

0:56:500:56:53

It's been a tremendous experience, at the end of the day.

0:56:530:56:56

Maybe I wasn't ruthless enough.

0:56:560:56:58

However, I've learnt a lot

0:56:580:56:59

that I could put into practice for my sausage empire.

0:56:590:57:03

-So who do you guys think is coming back, then?

-Paul.

0:57:070:57:10

Paul, yeah. Paul and Oliver.

0:57:100:57:11

Did Oliver put up a good fight?

0:57:110:57:13

I think he's going to come back.

0:57:130:57:15

-So everyone seems to want Oliver back in the house.

-Definitely.

0:57:150:57:19

Oh, my God, Mukai!

0:57:190:57:20

CHEERING

0:57:200:57:23

-Well done.

-Yeah, good.

0:57:260:57:27

So how did you get on? I thought Oliver was coming back.

0:57:290:57:32

It was a bit like taking a lamb to slaughter.

0:57:320:57:35

I'm surprised you survived that boardroom after last week.

0:57:350:57:37

-Why are you surprised?

-Bust-ups, bad decisions, bad business acumen.

0:57:370:57:41

I live to fight another day.

0:57:410:57:42

Now, 15 candidates remain.

0:57:460:57:49

Lord Sugar's search for his next business partner continues.

0:57:500:57:55

Next time...

0:57:570:57:59

I'm sending you to one of the UK's

0:57:590:58:01

most famous department stores.

0:58:010:58:03

..high-end clients...

0:58:030:58:05

It's a mere £1,030.

0:58:060:58:08

Can I tempt you?

0:58:080:58:10

..low-end results.

0:58:100:58:11

You don't need to get angry or distressed about it.

0:58:110:58:13

It's not appropriate in a shop.

0:58:130:58:15

This is a bloody nightmare!

0:58:150:58:17

And in the boardroom...

0:58:170:58:18

Was you locked away in the cupboard somewhere

0:58:180:58:20

when all this was going on?

0:58:200:58:21

..the shutters come down.

0:58:210:58:23

You were shoved into a corner.

0:58:230:58:26

They don't trust you. You're fired.

0:58:260:58:28