The candidates are tasked with organising an exclusive late-night event at two of London's biggest tourist attractions - the London Aquarium and Madame Tussauds.
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I'm not here to make any friends.
The process is not personal, it's business.
Lord Sugar is on the lookout for a brand-new business partner.
It is a very competitive situation.
I need to see who has got a good business brain.
Fighting it out for his funding...
..18 aspiring tycoons.
Not one of you geniuses ran this thing properly.
I feel so angry.
You're coming across a bit thick.
At stake, a quarter of a million pounds...
..and a 50-50 deal with a business heavyweight.
Your best hope for 250 grand is to buy yourself a scratchcard.
Ah! Come on, we've no time to lose.
It's an investment worth fighting for it.
-Why are you lying, then?
-I'm not lying! I said it in the boardroom.
Just bear with me! Bear with me a minute.
Not having this conversation with you.
If you don't think that what's going to happen is effective,
-you've got to tell her.
-I said it to her there!
-No, you didn't.
..12 testing weeks...
This is getting really, really childish now.
If I was project manager, I'd be trying to motivate my team.
That's not cool. That's not cool.
..one life-changing opportunity.
You're fired. You're fired.
You are a loose cannon.
Previously on The Apprentice...
Your task is very simple -
pick the right boating products and sell them.
-I have got zero experience.
..struggled to steer the ship...
Somebody has to take a call. I'll take a call.
..and sailed his crew...
A trout for you?
Do you have a Jet Ski or a boat?
You're a lucky person because we've got a deal for you.
..into troubled waters.
-Are you into water sports at all?
-All-weather Jet Skis?
It is a bit cold for me today.
Oh, my God!
-On the other team...
..after six losses in a row...
-Say it back to me.
..Frances ran a tight ship.
-No over-talking each other, right?
-No. Not at all. Not at all.
Jessica's sales technique was fishy.
-You can't lie to anyone about anything.
-No, you can't lie.
But in the boardroom, they cruised to victory.
You gave them a proper kick right up the Jet Ski, didn't you?
That is a massive win.
Karthik struggled to stay afloat...
Give me a laptop, I'll make you a billion-dollar company.
-..and was thrown overboard.
You've been a diabolical project manager.
Dillon got that sinking feeling...
You've spent all of your time setting up a nice stall.
I absolutely wanted to impress you, Lord Sugar.
..but it was Samuel...
You have a total disregard for being told what to do.
..who became the eighth casualty of the boardroom.
Now, nine remain
to fight for the chance to become Lord Sugar's business partner.
'Lord Sugar would like you to meet him
'at the National Portrait Gallery.
'The cars will be leaving in 20 minutes.'
National Portrait Gallery in 20 minutes.
Going to put your face on canvas, mate.
-I've got no chance, mate.
-Oh! Week eight.
Time to get up.
So, the curse of Nebula has finally been broken.
It just took me as project manager to do that.
It's nice, the power.
I definitely want to PM. I want to do it.
Drawing in over two million punters a year...
..one of London's most celebrated attractions,
and filled with old masters.
-ALL: Good morning, Lord Sugar.
Well, here we are in the National Portrait Gallery.
This is a great institution where the public come free of charge,
but this location now hosts evening events to generate extra revenue.
So, with this in mind, your task this week is all to do with running
an event at a famous London attraction.
Titans, the venue I've chosen for you is the London Aquarium.
And, Nebula, the venue I have chosen for you is Madame Tussauds.
You need to sell tickets, book entertainment
and organise food and drink.
Let me give you one bit of warning, though.
The customers have the right to say whether they felt
it was good value for money
and some of them might demand a refund.
I will be judging the winner based on the profit that you make.
And in the losing team, at least one of you will be fired.
Is everything clear?
-Yes, Lord Sugar.
-Well, good luck. Off you go.
Many attractions now open their doors at night.
It's a crowded market. But do it right...
and there's a handsome profit to be made.
-So how does everyone feel about the task?
-It's an exciting one.
Tomorrow, teams host their events.
-I wouldn't mind putting myself forward for PM.
-Yeah, so would I.
Today, both need leaders.
I've done events before which included organising food, catering.
Yeah. I've run a paid New Year's event.
I used to run nightclub events.
Um... I think I'm confident with Paul.
-Yeah. If everyone is all right with that?
Frances, you're going to work with me.
Yeah, I like working with you. Really like working with you.
-And, Jessica, I would like you to be my sub-team PM.
And what I want to see from you is, like, organising these guys
-into what you want.
No arguing. Jessica, you've got to be firm.
Heading up the other team...
Courtney, Grainne on Team B.
..art director Dillon.
I would like you to sub-team lead, Courtney.
First job, pick a party theme.
I've had an idea.
As it's in an aquarium, I think,
-maybe we could do some form of dating.
Along the idea that there's plenty more fish in the sea.
What happens to the 50% of the people that have got partners?
I just think it's limiting us.
Personally, I was thinking fantasy island theme,
underwater, fun, I think it appeals to a lot of people
-and it works for the aquarium.
-That makes sense.
I like the mermaid performer,
it ties in with the fantasy island theme.
Like, I've seen this here online before and it's eye-catching.
-Let's book the mermaid.
I've been to innumerable events where actually the reason that we go
-is because they lay on the fun casino.
-I think that's perfectly suited.
Entertainments, agreed. Next...
I think we need to look at how much we're selling these tickets for.
..roll the dice on a ticket price.
What's the admission to Madame Tussauds?
-Does anyone know that?
-47.50, I think.
-I don't think it's that expensive.
-It is quite expensive, you know?
It is. We've got to work out the price of our ticket for our event.
-It's a casino night.
-Hot food and drink options.
a deluxe menu and all that.
We're not going to be charged for the hot food.
Where I'm thinking, at the moment, is around £65.
'I think the team got a little bit carried away
'with the excitement of this task.'
-We're not putting on, like, a main meal.
-It's canapes, right?
We have got canapes and we've got hot food.
'Some of them are saying hot food is included in the ticket price,
'but it isn't.'
-So we're confident? Yeah?
Good. Brilliant. Let's get on with it.
So, it's ended up with me not being quite sure about what they're doing
and, for sure, they don't know.
10am, teams divide.
Half head off to sell tickets.
For the rest, party planning.
Let me just chuck some figures at you.
Already rethinking his ticket prices -
project manager Paul.
I'm thinking a full-price ticket could be £50.
-Exactly what I've got written here, Paul.
-I really enjoy working with you.
-I'm easy to work with.
-Hi, Jess. Full ticket price will be £50.
If you get a table of eight, we drop the ticket pricing to £45.
I'm going to be clear now, if you fail to sell tickets,
it's on you lot. All right, cheers.
The brainstorms are pointless, when they have got in the car
and thought, "Actually, we'll just take it down 15 quid."
-How are you doing?
-Hi there. James, catering manager.
With their ticket price including a welcome drink and canapes...
-Try some food now?
..one of the ways teams can boost profits,
select a main course to sell to their guests.
Nice flavour and it's a really nice dish.
-So this would be your beefburger.
-Let's try it.
-I feel like an old married couple with you!
-Let's go with that, then.
Lunchtime in the city.
Hello, how are you all?
Targeting ticket sales to office workers, Paul's sub-team.
So we're going to have blackjack tables, roulette tables.
A glass of Prosecco on arrival.
Serving up a tasty pitch, Jessica.
Two sets of canapes and you've got all the hot food there as well.
-Additional purchase, right?
-No, no. That's all included.
-Oh, the hot food's included?
It really is going to be an event that you won't want to miss.
-Do you want to go for that?
-I'm not interested.
It is going to be an amazing night, believe me.
Struggling to sell at full price, sales executive, Sofiane.
-I'd buy at 35.
-We're not able to do 35. I'm really sorry.
I tell you what, if you could get a group booking of 12,
we'll do the £35, yeah?
You've potentially got a lot of takers if you do it for 35.
We can't go to 35, that's impossible.
-I think she might...
-That's £35, please.
-Thank you very much.
-Brilliant, thank you.
So, what are we doing here in terms of pricing?
We're going to go down to 35, yes?
-For how many bookings?
-What's the minimum booking you want for that price?
-Right. No, the minimum...
Well, this is a booking of 14.
Can I talk to you in a minute about it?
-Use your common sense.
-All right. OK. Thanks, Sof.
So, that's 35 altogether.
Sorry, what are you looking at going down again on price?
-No, so, I'll explain in a minute. Use your common sense.
OK, so that's £70, please, Suzy.
A mile away, tasked with reeling in buyers for Dillon's do...
We're just hoping to speak to someone about a social event we're
-..Grainne and Courtney.
Our CEO is sitting just over there.
Hello. How are you?
We're putting on a deep-sea extravaganza tomorrow evening.
Do you think it would be of interest to yourself?
What about £50?
-The show is amazing.
We've got a mermaid. She swims in the tank.
She can hold her breath and do this dancing underneath the water for
minutes over minutes. So it is actually a very breathtaking performance and it's
something that you will always remember.
Sounds fun. We'll buy some tickets.
-Brilliant. Thank you very much, Peter.
-The approach of trying to speak to the decision-makers...
Yeah, it seems like it's going really well.
We've sold 30 tickets.
£50. That's 1,500 quid in the bank before lunch on day one.
Meeting their entertainment...
..Alana and Dillon.
Hi, nice to meet you.
They're something fishy going on here, but
-I'm not quite sure.
-Just a little bit.
-So, I've love to see some of your performance if that was possible.
-Cool! Great, thank you.
CLASSICAL HARP MUSIC PLAYS
# Look at this stuff, isn't it neat?
# Wouldn't you think my collection's complete?
# Wouldn't you think I'm a girl?
# A girl who has everything?
# What's a fire?
# What's the word? Burn
# Out of the sea
# Wish I could be
# Part of that world. #
I've got goose bumps!
I was actually thinking of dressing up like a sailor, so if that's any
use to you...?
The mermaids are amazing, so I'm super-excited I get to be
a sailor singing with a mermaid.
What better way to spend an evening!
# Cos her hair was green as seaweed
# Her skin was blue and pale... #
Seeing the entertainment,
it's maybe a little bit worrying as to what we are offering,
but my plan is give them more complimentary drinks and more food.
# I only like the upper part
# I did not like the tail. #
Home of the world-famous waxworks.
-Sizing up the venue...
-He's not that big.
-Is it working?
-Yeah, you can work that.
..project manager Paul.
Can you advise me of the pricing points you've done in terms of an entry price.
It completely depends on the style of event as to what people
will pay for. Anywhere between £23 and £39.
I think we've been absolutely overestimating the ticket price.
-Shall we give them a call?
-I'm going to give them a call.
Hi, Paul. OK, basically, we went to a group booking of £40 each.
Then the lady brought four more people and she said,
"Can you do 35?" I said, "I can't, I can do 40."
She said, "Can you do 35?" I said, "Do you know what? We'll just do 35."
If you slow down a minute, we've spoken... We're going to have to
reduce our ticket pricing. £35, for me, works.
OK, so they've got the one drink on arrival,
the two canapes and the hot food, haven't they?
No, not the hot food. They've got to pay for hot food.
They've got to pay for the hot food.
They've got to pay for the hot food?
There's hot food available, but it's to purchase.
I don't think any of us had the right information.
I assumed this was a sit-down meal
because Paul wanted to charge 65 quid.
I think we need to use the wording,
"You have access to the food" as opposed to saying, "You're not going to get hot food."
Oh, yeah, of course.
Let's just keep it really light-hearted.
On the South Bank of the Thames...
-Hi, pleased to meet you.
-Lovely to meet you.
-..one of the largest collections of marine life in Europe.
My vision for dressing the event is to have kind of a sparkly,
-But if you had any props, like anchors,
Well, all the theming we have is actually in situ already,
so what you see is what you get.
Dillon is clearly very creative and very arty and ALL he's
focusing on is dressing the room and what are the props.
I notice the screens dotted around...
Can we play visuals of under the water, to just dress it a
-little bit more?
-Yeah, of course.
This is supposed to be a chance to get to grips with the practicalities
-of their venue.
-So, this is the ocean tunnel.
-Is there any extra lighting?
He's lucky he's got Alana because she's focusing on the business.
So, extra furniture through there.
Let me just give you the new pricing structure.
So, the full-price ticket...
And a table of eight-plus is £22 per ticket.
Brilliant. OK thanks, Paul.
-Have a good day. Bye, Frances.
I really do need to know where they got this idea hot food was included.
I hate the idea that you have to constantly spoon-feed people.
I might switch you into that team, to sort it out tomorrow.
Jessica might get a little bit annoyed that you've moved me over.
It's not up to Jessica, it's up to me.
-It's my decision to make.
That's fine. Do you know what, Paul?
I think me and you are on the same page.
We've gone from 65 in the brainstorm down to 22.
It's less than half.
So, by the time this day is finished,
we're selling them for a fiver.
I think we should try and sell some at St Pancras.
For both teams, final push of the day.
Excuse me, madam. May I ask what you're doing tomorrow night?
-So, would you be interested in an event?
That's a "no", then.
-Call in sick.
A lot of people seem to be getting off here and don't want to speak.
-They're running for trains.
-I'm just going home.
If the majority of you come, we'll do the tickets for £22 each.
Who are we signing up?
Three more tickets.
-Paul's price drop is quite farcical.
The team have to buy Prosecco, they have to buy the cold canapes.
It will be a miracle if they can make a good enough margin
on the prices that they're selling at.
I'm going to get in trouble, probably, for this.
£21. Are you guys happy?
For Grainne and Courtney...
-How are you?
Tomorrow night, she's doing a full performance in the tank underwater,
holding her breath for minute upon minute.
-I'll definitely go if...
-I think a couple of the boys should gather up
-together and come.
Just answer it quickly.
We went to the aquarium where you can see all the fish swimming around...
Dillon, I need information that is going to help me sell tickets now.
Have you seen the entertainment yet?
'Yeah, she sings and interacts with the crowd and she's dressed as a mermaid.'
Is she not in the water?
-Is she not in the water?
That would have been helpful earlier.
-OK, we're going to have to go.
OK, they sound mildly pissed off, but anyway...
-I don't know.
Courtney and Grainne have been very big that the mermaid is in a tank,
but the problem is - she isn't in a tank
and a mermaid not in water is just a woman in a costume.
So we are just carrying on selling without mentioning that bit?
Guys, can I have your attention, just for two minutes.
You're going to get your experience in the aquarium with the games,
the singing... It's going to be a good evening, guys,
I promise you that.
So, does it interest anybody?
Four tickets, yeah?
-I'm playing cricket tomorrow.
-It goes all day.
'We've sold 54 tickets.'
We sold that amount by halfway through the day.
It seems like we got off to a fantastic start.
I just wish it would have gone better later this afternoon.
Back at the house...
We should just add a few extra of things.
..ordering drinks and canape ingredients...
Five of those, eight of those...
..Dillon and Alanna splash the cash.
-Maybe just go 36 bottles, then.
Having enough drink there is a good option.
-So there's no refunds.
Across the hall...
So, an own-brand version of the Prosecco.
..Paul and Frances.
-If we sell out, we've got to do...
-Can you call the other team...?
-Shall we call the other team?
Tell me exactly what you've sold.
I need numbers cos we've got to go and spend money now
-'off what you've generated.'
-We've sold 60 tickets.
'17 of them, £35, the rest are 22.
'Sofiane sold six at £21.'
All right, we'll have to talk about that after.
-Listen, we're going to love you and leave you!
-£21? I mean...
-What happened to 28? They've just killed us.
I'm really, really disappointed.
They've sold as many tickets as they can at the bottom basic price.
So...to say that I'm angry at the moment
is probably a bit of an understatement.
We need the food to come in quite cheap.
This is where the mum in me will come out,
and I will make sure presentation's good. OK, Paul?
Smoked salmon and cream cheese cucumber bites.
You can just take the smoked salmon out of that
and just put cream cheese and cucumber bites.
What else? We do bruschetta.
Do you know, to even lower the price on that, serve them on crackers.
Because then you can call it bruschetta bites.
Blood hell, man. It's a joke.
-It's all because of what they've done.
-I want Jessica out.
I think you've got three strong people on that team,
but I don't think anyone's a natural leader like me and you.
Tomorrow they're getting it.
Tonight both teams host their events.
Good morning, guys.
First, for Dillon's team...
You mentioned there was a problem about selling the mermaid.
We've told them this performance was mind-blowing and breathtaking
and that she's in the tank.
No, it's more of a comedy act.
I don't think it's more of a comedy act.
-Are you laughing at her or with her?
-I think that...
So, from going forward, OK, you've three canapes...
Sorry, I just want to continue talking about the mermaid
because I think it was very negative
and what we need to focus on is that the entertainment is actually good.
If everyone has a fun night, they'll forget about this tank.
Let's not even bring it up.
So, do you guys want to tell me about ticket sales?
We sold 54 tickets throughout the day.
We've 46 to get rid of. I think that's doable this morning.
Especially cos you're going to be dressed up as well.
You're going to be dressed as a mermaid,
and you'll be dressed as a pirate.
And you're going to be, like, full of energy!
'All right, guys...'
For Paul's team...
I am going to switch Frances into your team.
Frances is going to be sub-PM today. I trust her,
I know she's going to make the right decisions.
To be honest, I'm a bit annoyed
you're taking me off sub-team leader.
-That's fine, but that's my decision.
-I understand that.
-I'll support Frances, but I'm pissed off.
Granted. I note that.
But at the end of the day, be adult about it, it's not hard. Yeah?
There should've been a discussion about it
because otherwise everything's come as a shock.
Rather than, "This is what I'm thinking about doing."
When you're a leader, you lead by example.
No, I get that completely.
I'd feel the same if I was in your position.
-What a treat. What a treat today is.
-What a treat.
A final chance to lure customers...
Are you interested? Do you want to come up?
-No, thank you!
..and maximise their ticket sales...
It's a mermaid!
..outside the venues.
We've got Prosecco, access to a nice hot meal.
-Do you want to sign up?
It's an absolutely amazing event.
We've got a fun casino where you get to play blackjack, Russian roulette.
It will be fun! Get drunk with the fishes.
-Is that something of interest to you?
Entertainment and... No.
We would go if we didn't have a plane to catch.
Why are the odds against us, Grainne?
-This is not funny, Courtney.
In the kitchen...
I'm ready to rock and roll.
OK, so grab the cocktail sticks.
..crafting canape creations...
Not ideal, sorry. Oopsies!
..the project managers.
-These are all the ingredients?
-This is all we've got, yeah.
-This is it?
I might make a few more of these rolls just to be on the safe side.
We have 150 of these chocolate squares.
They're making about the right number for 100 guests.
The problem is they've only sold 54 tickets.
So the guests are going to have a lot of canapes,
which means that I don't think they'll be selling much hot food.
That should make us 150, which is perfect.
They're 13 millimetres high?
Roughly, mate, yeah.
-So what is it?
-This is a cucumber and cream cheese bite.
-Basically, there's no salmon...?
-We couldn't afford the salmon.
-What's that cracker, then?
-A bruschetta bite.
-So it's a play on bruschetta.
-A cracker bite, really.
For me, the vision of a night with the stars
is something rather exciting.
The food certainly would be perhaps caviar, oysters, smoked salmon.
I wouldn't expect to have a cream cracker with a bit of tomato on it.
I'm sure they say all the best cooks in the world are men. I'm sure.
I think if you had the girls up here they'd be shouting at each other...
Jessica, she's a lovely girl, but she didn't really take control.
The thing is, we're all grown adults.
She best not be stroppy and all that, cos I don't want to hear it.
Hello! Come here, let me speak to you both!
An extra way of topping up takings at the event -
paid VIP tours run by the teams.
So this is where you'll begin your tour.
Thankfully our starfish are showing off their tube feet nicely.
Courtney gets a crash course in sea creatures...
Their mouths are just in the middle here.
Is there any other interesting things to know about that?
..while at the waxworks...
Any figure can take four months to make.
..Trishna takes in the facts about figures.
Each hair is individually inserted strand by strand.
-Eyebrows and eyelashes?
-You're an expert already!
Half an hour until the events begin.
You're going to be bringing the canapes into the entrance area.
You're going to be dealing with hot food.
-I've just had a little accident.
-You can't serve that.
-Yeah, it's gone.
-Are you all right?
I'm just conscious that this room isn't dressed enough yet.
-We've got 15 minutes.
-You don't. Your first guests have arrived.
We've got no minutes, so... quick as you can!
Let's just make sure it's not looking cheap!
And we're trying to add that classy element now.
Oh, my gosh, have you seen Kim Kardashian over there?
..at the waxworks, doors open to their 75 A-list guests.
Landlocked outside the aquarium, Captain Dillon's 58 passengers.
How difficult is it to move this table now?
Ooh, pretty difficult.
-I think it's better to just get people in.
Ladies, welcome to our underwater adventure!
I'm your captain for this evening.
These are mermaid salsa seashells
and these are our prosciutto seashells.
Included in their ticket price, 400 complimentary canapes.
These are really tasty. They're my fave.
-Did you have some already?
Making the rounds at the waxworks...
I'm fine for now, thank you.
..200 money-saving snacks, courtesy of Frances.
Have you had anything like this before?
-No, it's very unique.
-Very unique. Thank you.
The canapes were a disaster.
I think the crackers were a bit of a miss
and I think pretty well all the stuff went back to the kitchen.
Back at the aquarium...
So, here we are with our main attraction -
..attempting to hook 15 customers for their VIP voyage...
With the tour it's £25...
..Grainne and Courtney.
That's for you, sweetheart.
-Was it five tickets you said...?
Thank you very much.
-How many tickets have you sold?
We've only got 15 spaces.
-OK, what's up?
-We've got a small problem.
-I've sold 15 tickets for the tour.
-Grainne's sold 13.
-No, there's only 15 allowed.
OK, we're going to have to work out how to get that down to 15.
Bad news. We've oversold on the tour.
So I can offer you a full refund.
-You said six.
-No, it was five.
Why have I got six, then? I'm doing this all wrong.
I have six... I have five in mine.
Grainne didn't seem to grasp the situation at all.
Firstly she oversold, then she over-refunded.
It was a bit of a disaster.
On the other team...
So we'll take you over here, if you just follow me.
..Trishna takes her VIPs celeb spotting.
The actual waxwork itself takes four months.
The hair is individually inserted strand by strand
as well as the eyelashes and the eyebrows.
Trishna was faultless.
They do around 200 measurements from every single angle.
That woman has got a photographic memory that I would love to have.
It was a very, very successful tour.
On the South Bank...
tour guide Courtney takes the plunge.
Well, first of all, thank you ever so much, uh...
As you can see, we're in a special room here, uh...
in, uh...in the aquarium.
So...I'm sure everyone knows what these are.
The tentacles is the part which actually stings you.
I'm not sure Courtney is the right host.
He's a little bit low-energy,
he's a little bit disinterested in the whole process
and he's not much of a showman.
They're all moving around in a circular motion.
That's due to the pump in the tank.
Guys, the burgers and the hot food's ready
if you want to make your way up to the counter.
The other vital money-spinner for both teams...
And the first 20 people will get a free glass of bubbly.
But, for Dillon...
No? Not that hungry?
..tacos are not shifting.
-We've sold one.
We've sold one? Let's drop it down to nine.
Ladies and gentlemen, the hot food has been reduced to £9
and the first 20 patrons will receive a glass of Prosecco.
-Hot food is being served if anyone is interested.
Not for free unfortunately.
On Paul's team...
So, so far I've only had a Jacob's cracker.
..a food fact.
I do apologise for the miscommunication.
They said there was hot food.
Who told you? One of the girls?
-One of the girls.
When you're sold the tickets by Jessica, you were sold
on the basis you were getting a free drink, canapes and hot food?
-Is that categoric?
And did anyone else buy their tickets from Jessica?
On what basis?
-Drink on the door and food.
-Yeah, I remember the food.
Excuse me. Sorry.
I need you to explain what's going on.
Everyone's saying you sold them a ticket
and told them they'd get hot meals with their tickets.
You sold the deal - canapes, drinks and a hot meal.
They've paid £35 - why don't we just give them some free hot food?
-Not as easy as that.
-To be fair...
-Just bear with me!
-Please don't shout at me.
-Stop talking while I'm trying to talk.
I'm trying to explain...
You're looking at this completely the wrong way.
You're trying to use whatever else we sold to cover it.
-That's not how you do business.
-Do you know how you do do business?
I've got to go, I've got to get this sorted first.
Paul quite lost it with Jessica.
It was quite unfair because she's not the only culprit.
By all means go to somewhere private and have a good row if you need to,
but in public, when you've got all your guests here,
that's not the time, that's not the place,
and it was a pretty bad spectacle.
I'm going to be singing!
Blow some bubbles! Create some atmosphere!
# ..fish in town
# My old man said to me
# You can spend your life your jolly life
# Just sailing on the sea
# I love that girl with my heart
# I treat my...the other part
# I did not like the tail Woo! #
I think this is perhaps one of the most disorganised events
I've ever been to.
It's sort of like a kids party.
There's face painting, there's games.
Come on, people. I have faith in you.
Dillon seems to be belle of the ball.
People were smiling - he was certainly smiling -
and I think he thoroughly enjoyed himself.
You can always grab your food.
It's there - it's not going to go anywhere.
To boost spirits and avoid refunds...
You've looked the smiliest I've seen you tonight.
You've fed, haven't you? Yes! I thought you was.
..some of Paul's guests get their meals for free.
Has the evening taken a turn for the better or what?
Are you happy? I hope you have a great night.
All in black! All in black!
-We're having fun.
-You're having fun. You're having fun.
# Out of the sea...
# Part of that world. #
For both teams...
CHEERS AND APPLAUSE
..the party's over.
You can go to the boardroom now.
So this task was about putting on an event
and it was about you providing customer satisfaction.
So the customer was happy.
You had to raise your own money by selling tickets
and then use that money to pay for the actual event, yeah?
So I'll start with Titans.
You had the aquarium in your case.
Dillon, where did you start your thinking from?
We batted around a few ideas
and eventually we rested on a fantasy island theme.
What was your entertainment?
We went with a mermaid.
This is the mermaid... The mermaid that didn't go into water?
-What did the mermaid do, in the end?
She sings, she has a very...
-How much did you think you're going to charge?
Best case scenario.
We decided to aim high and go for £55.
You had day one selling tickets, right?
You had a meeting at an office somewhere.
You sold a few tickets there.
You didn't have any luck selling to the public, did you?
No, we decided to go to St Pancras,
cos we thought there'd be tourists there that we could sell to.
-You didn't sell any in the station, did you?
No. Unfortunately not.
They were running from us.
Couldn't sell any tickets to the mermaid show.
I wonder if you could have sold them any Oyster cards.
All right, so tell me about the event.
You two, then, were doing what?
Alana decided that she was going to create bespoke canapes
and we were going to make them, physically make them, together.
What you should know, Alan, is that in the end they made 400 canapes,
which actually were very good.
So good that as a result you only sold one hot meal.
That is a valid point, but at that time,
I was also aware that these people had parted
with potentially £50 or £55,
so I was happier that the guests were satisfied
and they didn't necessarily have to go out of further pocket.
I genuinely think people were happy.
I'd like to meet these people that thought this was a great event,
sitting and watching the mermaids singing.
-You also sang, didn't you, Dillon?
It's not as bad as it sounds, it was actually much worse.
I'm trying to visualise this.
Don't. It was like Carry On At The Aquarium.
Now, we had this VIP tour behind-the-scenes, yeah?
Who was responsible for selling them?
Me and Grainne were selling the VIP...
So you went off, and when you came back you thought to yourself,
"Oh, good news, I've sold 26."
But you had to sell 15.
Yes, we had a limit, we could only sell 15.
So, then you had to go and unsell them, right?
Yes, we offered a refund, A full refund for that...
What I can't understand is you started off with 26
and then you unsold so many that you only ended up with 14.
Yeah, that would have been my mistake,
I wrote down six instead of four in my book.
Were they happy with this VIP thing? The people?
-I think so, yeah.
-People were confused.
You lacked charisma.
It was really poor.
OK, everybody happy with Dillon's management on this?
I think it was a difficult task, I think he did very well with it.
You were the life and soul of the party.
-That's for sure.
Now, Team Nebula.
You were at the famous waxworks.
That's correct, Lord Sugar.
I opted for Jessica to be the sub-team leader.
We first agreed that we were going to go with a casino night
and that the ticket price should be around the £50-£55 mark.
£65 to start with.
-You changed your mind.
-Changed my mind.
-Fine. Down to what?
I said I wanted a ceiling of £55.
Sounds like a Petticoat Lane negotiation.
Not £65, not £55.
But actually, £35. Is that right?
That's what the... Jessica, obviously, came up with that price.
Did you know that prices were tumbling like this?
No, I didn't. I didn't also know that they weren't upselling
what we were offering.
-Hot meals were then included at a reduced price.
First of all, the people in there
weren't happy with what we were offering.
It was a shambles as soon as we got in there.
-We managed to rectify anything...
-Did you create the shambles, then?
Did you create confusion when you were there?
Not at all. I think the main thing was that when we went in
to that first location, there wasn't much clarity on
what was going to be included in their ticket price.
The price comes tumbling down even more, doesn't it?
I made another clear pricing strategy,
they were to be £28 for a full-price ticket
and £22 for a group of eight.
Right, so now, silly old Lord Sugar here has got understand £65, £55,
£50. Down from £50 down to £35,
and now down from £35 to something like £28 and maybe £22,
and he ended up selling them from £21.
I did one table for a couple for £21.
75 tickets you sold.
Yeah, we did sell 75 tickets, but the plan was also...
-To be fair, Paul.
-Let me finish, please.
Both myself and Frances are really good at organising stuff.
Frances was then put into the sub-team as the sub-team leader
and I pulled Sofiane out to work with me.
But you relegated Jessica.
-I did, yes.
-You was about to say something.
The pricing strategy was £28 and 22, that was your strategy, Paul,
and us three stuck to that strategy,
so if you wanted to charge...
Excuse me, your own team, your supporting team...
One minute, please. Can you finish what you want to say?
Yeah, so, if you wanted to charge more for the tickets,
you should have had a different pricing strategy,
and not dropped straight down to £22.
Jessica didn't actually try and sell the tickets at the top price,
she just went straight in and bottomed out at 22.
OK, so, day two, Sofiane, you were producing some form of canape
of some kind, right?
I was brought into the kitchen and I was shown five cucumbers,
saying you've got to produce 100 canapes.
I think they weren't too bad.
OK, so project management, any good?
I think we could have been cleaner from the start,
but we did rectify things as it went forward.
Let's find out what went on.
Nebula made sales of £2,085.80.
However, they had outgoings and refunds which totalled £958.16,
leaving a profit of £1,127.64.
Karren, your team?
Titans took a total amount of £3,149.75.
And their outgoings totalled £749.09,
leaving them a profit of £2,400.66.
Amazingly, 100% customer satisfaction.
That's good. You haven't got a record contract, Dillon, have you?
-No, I don't think that's on the cards.
-I wouldn't wait for that!
All right, well, look, for your treat,
you're going to Warwick Castle.
You're going to battle it out with each other, sword fighting.
So, well done, very well done,
-and I'll see you on the next task, OK?
Frances, old habits die hard, right?
Here you are back in a losing team again.
I think you know the drill now. Off you go.
I feel like a medieval villain.
I also feel like a plonker.
Can you teach us how to stab each other in the back?
Surely you'd already know that!
I haven't done it yet, but there's still time, Grainne!
Grainne did seem to make a few mistakes
and wasn't in control of her own numbers.
Obviously people have made mistakes in the past
and those numbers, they learn from those mistakes.
We should be on for another win next week.
I think now people see me as a valid threat.
Everyone needs to remember that there's only one winner.
ALL: Team Titans!
This is what the customers said last night.
The reason they did not buy their tickets from Sofiane
was because you offered a better deal with the food
included in the ticket.
Everyone was saying free food and free drink.
That wasn't just me, Paul.
Someone said it, you're in charge!
You have to take ownership, you're in charge!
I will take ownership for that, but, Paul, can I say something?
Instead of getting aggressive and shouting...
I'm not getting aggressive.
You can keep going back to the shouting thing...
Can I just say...? In this whole process,
I'm literally the only one who takes my mistakes
and owns up to everything.
The sub-team didn't understand, really, what they were offering.
Paul should have gone over to the sub-team
and not left me to just deal with it all and pick up the pieces.
No, no, the price was clear.
You keep saying, "Actually, it's your fault,
"we were confused", cos that's what you're saying.
-Paul, can I say something?
-So say it, then. Say it.
Cos, if anything, I will drag everyone back...
Paul, shut up! Bloody hell. Right, OK.
Sofiane mentioned the £22 price, so we dropped the price...
I looked away and I said, "What do you want to do?"
Please can I speak? No, no, no.
Sofiane, and all of us, all three of us were there,
so don't try and pin the blame on me.
-All three of us were there.
-I made it clear.
-Trishna, come on!
-We didn't know what was included.
We didn't know what was included, so why are you lying, then?
I didn't say that they were going to get hot food.
I didn't say that once.
I'm...mad. I'm really mad.
I feel really bloody angry about it.
Sofiane and Trishna aren't taking responsibility
for the mistakes that they've made, they're just passing the buck.
The bottom line is, the feedback came in from the first meeting
that the tickets of £55 were too high,
and we changed the strategy on that, then we didn't sell enough tickets.
That is it, crux of it.
Overall, it's been a big pig's ear.
Right now, my thoughts are that I'm taking the whole team
in front of Lord Sugar.
PHONE RINGS Yes, Lord Sugar?
Yeah, can you call the candidates in, please?
Here's the headlines, here, OK?
£24 was the average price of your tickets
compared to £49 average price of the winning team.
And you, as the project manager,
defined the pricing strategy for the tickets, right?
When they got to the first destination,
which was 55, 50 or 45, the guys sold 17 tickets at £35.
Lord Sugar, we did go in initially at £55,
and then the people who were selling them to said, you know,
"That's quite expensive", you know,
-"What are you getting?"
-Well, the other team managed to do it.
-Of course, yeah, and in hindsight...
-They walked away from sales.
If they didn't get the minimum price, they didn't sell a ticket.
-I'll tell you how it ended up being sold at 35.
I'm selling the tickets at 45.
Ten minutes later, one member of their staff walking and they said,
we've got a better deal down the table,
they're throwing in the food and doing them for 35,
so I lost half of my group.
Credibility went out the window.
-It was very disorganised.
-Trishna, what are you doing?
You're sitting there nice and quiet.
-No, I was about to talk.
-Was you quiet there, in that first venue?
Was you quiet there?
I only ever mentioned £45 to everyone I spoke to
until I'd come back to the first group
that Jessica was then closing the deal with, and I asked her,
"How much are you selling these tickets for?"
And she said, "Go and use your common sense."
I didn't say that, "I said £35"...
-Sorry, can I just finish?
-Of course you can.
And I carried on selling to the same room at 45.
Trishna, you sold 23 tickets for £535.
I've just done a quick calculation, that's £23 average.
Yeah, but that was after...
Will one of you tell me, honestly, what happened?
Can I explain what I think went wrong?
No, I know what's gone wrong. I want to know why it went wrong.
If you'd just listen to what I was saying,
I feel that Jessica has lost confidence in her own product,
which led to these guys then losing confidence in their team leader,
and that's why it all fell apart in the first place.
Jessica never thought that that price was good value
and that affects the whole performance.
Excuse me, can I say one thing, Sofiane?
In the second selling location, Trishna and myself
didn't reduce the price, you went from £22...
We're not talking about the second location,
we lost the task from the first location,
-that's where it all fell apart.
-You were there.
You say fell apart, but you were there.
Now, pushing aside low ticket sales,
you ended up having a flaming row with Jessica
in front of the guests, right?
I don't think it was a row.
Some of the guests thought that they were actually
watching a remake of EastEnders.
Jessica, you had to give away food to 17 people, right?
-Because of a miscommunication.
-Is that right?
-Is that basically more or less...?
That's exactly what it was all over.
Do you know the implications of that, do you?
It cost your team £117, basically, that was it.
You might be interested to know
that the refund, due to the poor canapes,
10% of the ticket price imposed cost you £183,
because of the garbage that you served up.
-Yeah, and you made those, didn't you?
-Well, no, you didn't make them, but you ran the budget.
Being a bit stingy on the budget.
Well, I was getting very little from Paul in that,
and at that point, literally, I was on a deadline and had very little...
You were just sat there.
Don't try and paint this picture like you done it.
-We were sitting in the room together
and we were going through what we could do
-because of a restricted budget.
-And I was giving suggestions.
-Yeah, and I was working with you.
-You've lowered that budget,
but I've ended up with a couple of cucumbers.
I wasted three hours working like a slave
and they still went out there and it was pathetic.
What you did with your tight purse strings,
you allowed £207 to be spent
for the so-called food and drink
when you had a potential of 100 punters coming in.
You're allocating £2 per punter.
I've never claimed to be a chef or anything.
-There was a couple of tubs of cream cheese.
-I fully, wholeheartedly...
-Is it any wonder people complained?
Paul was very clear he wanted me with him,
and then, on the second day,
he was clear he wanted me as sub-team leader,
and I think that that immediately caused tension
between myself and Jessica,
because you put strong women together,
and, credit to you, Jessica, I think that was hard for you to deal with.
Course, but at the same time, I took it on the chin.
You did, yeah.
Look, basically, my gut feeling was that,
on the second day, there was some organisation to be done
in terms of floor layout.
Frances was aware of what the building looked like.
So her relegation, or demotion,
wasn't anything to do with her performance,
-is that what you're saying?
-On the first day, no.
You expect me to believe that, do you?
If you don't want to believe it, don't believe it.
It sounds like a bit of a...
Look, take it how you want to take it. I'm going to argue the point.
-I'm taking it as I'm taking it.
I want to know why you demoted her on the second day.
I just made a transition. It's a simple move.
-You didn't explain it to her though, did you?
-She was like...upset.
-Of course I was upset.
So I had to move on.
To be fair, Paul, you pretty much shot me down.
You were pretty aggressive. You went, "Oh, I don't care.
-"It's my decision. It's my gut feeling."
-I didn't even...
-You were very aggressive.
-I didn't even get aggressive.
-I said, "OK..."
-Paul, you are very aggressive.
Of course I'm going to be annoyed, but do you really expect me
-to sit there smiling when you've just demoted me and humiliated me?
-I've got to make the decision.
-It's up to me.
-It's a bit of a slap in the face.
Listen, you've got to accept
it's got to be a bit of a slap in the face, hasn't it?
I mean, come on.
Well, you know,
you've got to start thinking about who's coming back in this boardroom.
I'm going to have to bring Jessica back as sub-team leader.
-I made it very clear that we should be selling these tickets for more. You saw I was frustrated.
You also agreed... You also agreed to drop the price.
Paul, who are you bringing back to the boardroom?
I'm going to bring back Jessica and I'm going to bring back...
You two, go back to the house.
Thanks, Lord Sugar.
You three, step outside.
He's got anger issues, hasn't he, Paul?
The problem with Paul is he cannot disconnect his heart and his head,
and everything gets too emotional.
Jessica, I have not got a straight answer out of her -
what happened from the project manager's £50-odd tickets
until she sold 17 tickets for £35.
I think what happened is she panicked,
and I think that for all Sofiane's saying
that he wanted to maintain the price, I think he also panicked.
And Frances, really, she's been in the losing team
seven times out of eight.
They reduced their budget on the canapes so far, to 20-odd quid,
that it ended up costing them over £183 on refunds.
Exactly. And that, I think, was her call.
-Yes, Lord Sugar.
-Send the three of them in, please.
Yes, Lord Sugar.
Lord Sugar will see you now.
Paul, in your CV,
you say that you're way too impatient for your own good...
I just like... I just... I just...
Look, I'm one of those people that just wants to get the job done.
Sometimes it comes across like I'm not listening to people,
but I am listening to people.
I've taken out of the conversation what I need to get from it,
and now let's move forward to the next part of the task.
Jessica, "Unorganised, scatty and forgetful -
"worst personal qualities."
I think, to be fair, I can be scatty and disorganised,
but at the same time I'm very passionate, I'm driven.
I've got three children I'm trying to support, I've got two businesses.
I'm willing to give it all because I want to be your business partner.
I believe... Sorry, I'm getting all flappy again.
Just calm down a minute, will you?
Frances, what have you got to say for yourself?
I think that most people in this process haven't lost...
Obviously, I've lost the most in this process,
but a lot of people would have crumbled losing week after week...
Relax. Just relax, Frances.
Just relax, OK?
I have made positive contributions on every single one of these tasks.
I started a business from £200, and I've done that on my own.
Good, good, good, fine.
And, yet, in this particular task,
there was lack of business acumen shown by you.
Yes, I was the one who came up with the canape recipes
and took responsibility for those costings,
but nobody else was doing that at all.
-Is that right, Paul?
No, we were working on this clearly together, so...
Then it's a dual responsibility together.
Yeah, I didn't say that it wasn't.
You've put me in a cross on the second day
when you knew that would create tension between myself and Jessica.
You agreed that was what the move was.
Because you are my project manager, I'm not.
You do, you backtrack and then you try and spin it in your favour.
You said to me, "Do you want to go over that side?"
I said, "Yes, I am fully comfortable going over that side."
But I have made this clear...
I think you actually high-fived me and said,
"That's the decision to make."
That would make tension between myself and Jessica.
OK, tension aside, we are all grown adults
and we all need to put these things aside when things happen.
-Yeah, and we were professional about that on that day.
-So there wasn't any tension?
Yeah, but you should have been over there, Paul.
What is upsetting me is that the obvious failure of the task
is because of the lack of sales.
If you're going to say categorically
that when you put your best salespeople in the sales position
and then because I wasn't in that team, I made an error,
well, I don't agree.
I am going to say that. I'm going to say sales here
was the first thing that was going to win it. Sales, make money.
Can you look at this another way? Salesperson, salesperson, salesperson.
I put the three sales people in the sales team and you're criticising me for it.
You're starting to show aggression again, Paul.
-I'm not being aggressive.
-You don't want to show your aggression to me, I can assure you.
I'm not being aggressive, Lord Sugar.
-It sounds to me like you are from where I'm sitting this side of the table.
-I can assure you I'm not.
-I won the first task.
I was the project manager, first task straight in.
So it's not like I've been some sort of weirdo who's just lost
at every opportunity. I've been really good...
-Is that directed at Frances?
Is that me?! The weirdo who has lost at every opportunity?
No, don't try and twist that.
I'm talking about myself here.
Do you know what, ladies and gentlemen?
I think I have heard enough today and I've got to make a decision.
The thing is, Frances,
in the last task you went ten steps forward
and you've kind of gone 12 steps back here, as far as I am concerned.
Jessica, obviously there is a certain amount of emotion
flying around the boardroom.
You know, I'm not that hard-nosed a person to ignore that, really,
but then again this is business.
We're talking about business, OK?
Paul, I think that you made a very, very big error
in the pricing strategy, and you can't lose your rag
every single time that something goes wrong,
and you did lose your rag on this task
in representing me in front of customers.
Jessica, I've got to think about whether you are
a potential winner of this process.
I haven't seen enough so far to tell me that.
But I think I've seen enough in the case of you, Paul,
to say that...
Now, ladies, calm yourself down, OK?
Just calm yourself down
because there's going to be another tough task coming up, OK?
Do you understand me?
-This is business.
OK, go back to the house.
I don't think Lord Sugar has made the right decision,
but he's the one who's got to invest his £250,000.
It's not my money. Throw it after a few dead weights if you want,
it's not my business.
I'll go back to my day job.
I'm just looking forward to seeing my mum.
So, guys, who do you think has gone home?
I think, personally, it will be Paul.
I think he just answered back a lot.
-Yeah, and lost his cool quite a bit.
-OK, so, tell us all.
-We were crying like banshees
and we got very emotional in there.
So Paul was shouting, you were crying.
I swear to God, it was horrific.
Look at this amount of people.
It's gotten so small, so fast.
The heat is on now.
Now just eight candidates remain.
Lord Sugar's search for his next business partner continues.
You're going to design a virtual reality game.
So you've got a shell. Squeeze it.
Teams play to win...
-What is it?
-Is that a badger?
..but lose their heads.
-If I tell you I love it, I'm lying to you.
And in the boardroom...
There's no imagination here. I don't get it.
If it was up to you,
Super Mario would be better known as Fat Plumber.
The candidates are summoned to the National Portrait Gallery, where Lord Sugar instructs them to organise an exclusive late-night event at two of London's biggest tourist attractions - the London Aquarium and Madame Tussauds. In under 36 hours, each team must organise and host an event to remember, keeping an eye on profits but also pleasing the punters. From setting up refreshments and entertainment to making sure they sell enough tickets to fill their venue, both teams have a challenge on their hands.