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Ten weeks ago, a new crop of budding entrepreneurs
made their way to London.
Prove themselves worthy business partners
and win Lord Sugar's quarter-million pound investment.
£250,000 goes into that business.
No strings attached.
-Are we going to win this?
Characters were critiqued...
Danny, you've made no decisions.
It's like someone's just puked rainbow in his place.
This is a bloody shambles. There was no bloody strategy.
..duds disposed of.
It is with regret that you're fired.
You're fired. You're fired.
Now five remain with everything to play for.
These boys just don't know what they're doing.
I mean, it is a bit of an insult, actually, mate, to be fair.
I have admitted my part in this board,
why can't you admit that you have ever done anything...?
I mean, you just do nothing.
Good luck, everybody.
In terms of the negotiation, I'll be leading it and I'll be closing it.
You are very, very argumentative.
Everybody's wrong, you're always right.
You're a difficult person.
Can I say? It is quite quiet here.
I'd rather take a bit more of a risk, spend a bit more.
James, when are you going to man up and stick up for yourself?
-Shall we run? Shall we bolt round there?
-I think we should go.
-Shall we bolt?
-Go on, Sarah!
-Whether you believe it or not,
you didn't get it and that worries me that you didn't get it.
Do them a deal, two for seven.
..and Elizabeth McKenna.
Get out of the way, get out of the way!
You are impossible to control.
Any repetition and you'll be gone.
Now, just two weeks stand between them and the chance of a lifetime.
Tonight, we take a break from the boardroom
to reveal - who are the final five?
First up, Michaela Wain.
I'm different to other people in the process because I'm not dead clever
and know all the right things to say.
I'm just a normal northern girl who works hard
and just understands business.
We're not idiots. All we want to know is what furniture
do you want us to get?
-We was aiming for 50.
Just for you guys, yeah? Don't tell nobody.
She always says her piece.
If I lose because of this, honestly, I'm going to be fuming.
I can't be bothered with that.
First impression when I met Michaela was she had this
thick northern accent. I'm like, "All right!"
Yeah, yeah, yeah, just buy whatever you want.
And then I get told she's got a company that does
£3 million turnover. I'm like, "Right, fair play!"
And then suddenly you actually get to know her
and she's such a lovely person.
Oh, Lauren, I love you a little bit.
Michaela is steely, she's firm, she's direct.
Yeah, yeah, we're definitely going to win.
And when you meet her, you can see she's clearly very capable.
Straight away, Michaela made her mark.
..you claim that you've got £3 million turnover.
Yeah, over three million.
I mean, what are you doing here?
I know it's good in comparison to most people.
But I'm from Bolton, I just want more.
Michaela's determination to succeed stems from a modest background.
Grew up in Bolton! Everybody calls me out all the time
because of my accent, but it is what it is.
And I love the north, everybody's super friendly.
People in London are so serious!
One of six, Michaela has five brothers
and was brought up by her mum, Karen.
I got divorced when I were really young, it were very tough.
They didn't have all the best things.
They didn't have all the...
you know, the best clothes, the best trainers.
I mean, we was relatively poor and we had to have, like,
free school uniforms and free school dinners and all that shite.
So, yeah, it was tough, like, we didn't really have much.
As a child, Michaela was a force to be reckoned with.
Michaela was the biggest tomboy you've ever seen.
She was as rough as either of us.
She just used to fight us all the time.
All the girls on the street just couldn't stand her,
because she'd just fight with them every two minutes.
I was erring on the side of a little shit.
I was a complete tomboy - didn't wear a dress until I was about 18,
played on boys' football teams.
I was always grounded.
It never seemed like anything really bad, but, yeah, I got into...
I've had my issues.
-Good morning, Lord Sugar.
Week three - Michaela got a chance to show just how well
she could boss the boys.
Having lost the first two tasks,
the boys were pretty deflated.
And, therefore, it was important for them to get somebody on the team to
shake them up a bit.
Now, Michaela, I understand that you've got four brothers, have you?
-Yeah, I do.
-And Michaela looked like she was pretty capable,
and therefore it made sense for her to move over for this robot task.
And I'm going to make you the project manager of this team.
Off you go.
-Hi, Michaela, you all right?
-How are you getting on?
Tasked with creating a brand-new robot...
The name that we agreed was Jeffrii, with a double I at the end.
Michaela took her team in hand.
When written down, I don't know if it looks right, Jeffrii.
Part of the team had already chosen the name Jeffrii.
-Hello, I'm Jeffrii and I'm your helping hand for life.
The robot had already been programmed, so Michaela's decision
to change the name caused massive confusion.
Is it simple to programme?
Not really. We can't make any changes now.
Overruling her team in this particular instance
was a grave error.
Siimon wasn't Michaela's only mistake.
Hello, I'm Jeffrii.
While half her team pitched their robot to retailers...
The sign says "Siimon." This is very confusing.
..she shifted cheaper toy robots to shops.
We could go down to £46 apiece.
The way you split a team is always very significant.
In this situation, one has to ask oneself,
did Michaela take the easy route and just do the selling,
which she knows she's good at?
-45 and you've got a deal.
And therefore, avoid doing the pitching,
which is where the money really is.
Or did she actually not even realise that that's where the money was?
We need to get down to numbers.
Michaela's management led to a loss.
I mean, that was a thrashing, really, wasn't it?
In the boardroom, she was under the microscope.
I looked at this at the beginning and chose the best people
for the pitch. You know, I thought that they would be able to go in
and win it better than I would be able to go and do it.
Why would you put yourself down like that?
You're obviously a good salesperson.
Yeah, I'm not super-confident.
That's an admission to make to me, who wants to invest £250,000...
It doesn't make me bad at business, that I'm not confident.
I'm not very good at meeting new people and just feel
a bit insecure or something, and so the thought of pitching to someone
and them judging you, it's always been overwhelming to me.
Michaela, I believe that there were some fatal errors made here,
and for that reason, you know, I'm struggling.
Changing the name to Siimon lost us the task.
I couldn't believe it when he didn't fire me.
I was just astounded.
Michaela, you need to follow the money.
I think Michaela was really lucky to survive that boardroom.
Go back to the house.
She didn't give a good account of herself.
She came across as really nervous in front of us,
and I think Lord Sugar actually lost a bit of confidence in her.
In her personal life, Michaela's had to overcome more
than just her nerves.
In her early twenties, she suffered quite a bit with her health.
She had a lot of disorders where she couldn't digest her food.
She also lost a couple of babies.
She were told, really, that she would never have children.
That she would get pregnant, but she would always miscarry.
So, typical Michaela style...
..she weren't having that.
So, she investigated it.
And she come up with, in America, if you have these injections,
you won't lose the baby.
So, she had the vitamin injection, got pregnant and then, here he is.
Michaela's son, Harrison, was born in 2009.
My mum's the best,
cos she does everything for me, like make my tea
and gets me loads of teddies.
I love her 100%.
Pull this out.
My motivation throughout life is to create a better life for my son.
Have a good education, have a good life,
not worry about university tuition fees, buy him a house,
whatever he wants.
He can have whatever he wants, as long as he has got manners.
And he always hugs me.
When Harrison was five months old,
Michaela made a decision that would change their lives.
I just had this thought, looking at my son, like,
"I just want to give you more."
We was still just in like a little three-bed semi,
I wanted him to have a massive garden.
And I was sat in work one day and thought, "Do you know what?
"I'm just going to leave."
And I said to my brother, who also works there,
I was just like, "Shall we set up our own business?"
It was in 2009 that Michaela and her brother
set up their first publication.
It was hard, though, you know, I was writing articles at night,
getting up and doing the night feeds in the evenings.
It was the toughest thing I've ever done in my life.
But, you know, it's literally paying dividends now.
So, this is the offices of Design & Build.
We moved in here about a week and a half ago because our old office,
we outgrew, we needed more space, more staff.
Since the start of the company, it was me and Michaela working
in her front room.
Within 12 weeks, we had seven staff and our own office premises.
Within 12 months, we'd moved again, office premises.
We've got one business on this floor and then we've got
one business downstairs, manages utility connections.
Between the two businesses, there's about 25 staff.
Michaela's director of both businesses,
so she helps out with accounts, she does a lot of sales calls,
she can also help out with design instructions
and also editorial content as well.
Skills Michaela would put to good use in week seven.
Tasked with creating a new car ad, she put her demons behind her.
I run a marketing company,
although I don't, like, design the adverts or anything,
but I do understand the process and, evidently, I love cars as well.
Michaela had led her team to a defeat in the robot task
and she'd been heavily criticised for not actually doing any pitching.
I'd probably vote Michaela project manager.
Michaela, I'd want you as PM as well.
So when the advertising task came up,
this was a great opportunity for Michaela to redeem herself.
I want to pitch.
Well, I don't want to pitch, but I'm going to pitch.
The problem is, if you go on about not being good at something,
clearly the rest of the team are going to share
that lack of confidence.
Are you sure you want to pitch?
We thought, do you want us to do more of the pitching,
and you take a bit of a back seat, or where are you with that?
I think so far I'm doing a good job.
I'd appreciate it if you was confident in me.
Good afternoon. We're Team Vitality.
I knew that I had to pitch,
that's why I put myself up for PM because I thought,
"I need to prove that actually I am going to be capable of this."
We are here today to show you our marketing campaign for Miami.
I worked myself up into a frenzy, really.
I was almost sick several times, I didn't eat all day
or sleep the night before.
It feels young, it's cool, it's vibrant.
If it was to be a destination, then the destination would be Miami.
And then I got through it and it was fine.
And it helped to build my confidence,
knowing if I could do the thing that I was most worried about in
business, then, you know, I can go on and do anything.
So, Michaela, was you happy with your pitch?
Everybody said it was all right, so...
-..I'll go with, yeah.
-I was really proud of Michaela as well,
for facing her demons.
Michaela drove away with a win.
I've got to tell you that yours was the best.
Since then, she hasn't looked back.
Oh! Very posh.
Michaela is an absolutely brilliant saleswoman. She's strong,
she's to the point, she's got common sense.
-And she's exactly the sort of person I would want
to work with on the outside world,
so I kind of see her as a huge contender.
Michaela, you're doing brilliantly well on The Apprentice,
we all think you're going to win. You're making us all so proud,
especially me. You go, cock!
Go on, Michaela, you can do it!
You just better all behave!
What makes me good in business is because I came from nothing
and now I've got something,
there is no way that I can fail, because...
..I can't go back to that life.
I don't just want a business that is going to turn over three million.
I want something that's going to turn over 40 million.
So, I mean, he'd be mad to not invest in somebody like me,
because I've got this.
I've been in business 15 years and I know how it works.
I'm super ambitious. I don't really think in terms of millions,
I think in terms of billions.
And I always get what I want.
-We sold them all!
Oh, look, boys, they say 1947.
..and above all, professional.
We want to target strong career women who are ambitious
and are going places in their life and with their career.
She's very, very good at what she does.
She's calm, she's quiet,
she's logical, and I've got a lot of time for Sarah.
She's very, very credible,
real worlded in this process,
and just an all-round really nice person.
Ladies, choose your PM.
In the process, Sarah stood out from the start.
-I'm very happy to do it.
-Are you sure?
What was playing on my mind is that my husband had categorically said
to me going in, "Do not be PM for task one.
"It's a poisoned chalice."
Off you go and good luck.
Taking an early lead is very much Sarah's style.
The first time I met Sarah was at primary school.
We were both seven, started on the same day.
She was the bossy one in the class,
she would be organising and stuff like that,
so you always knew that she was going to be quite a dominant
sort of force.
She was a very high achiever.
She would always have to read more books or, you know,
do more homework.
If she was told to do a page, she'd do three pages.
But in 1998, it was all change in Sarah's childhood.
Her mother and I split up when she was about five or six.
So from that day,
she sort of became quasi-peacemaker and she became quite diplomatic.
And I think if you can manage that situation,
you can manage any business situation that's thrown at you.
On her very first task, she was the peacemaker once again.
I'd really like Siobhan and Elizabeth on cooking.
I'd prefer to do it on my own because Elizabeth
-has faffled quite a lot on the whole task.
-What is faffling?
Please, let's not be negative and let's just bang out the sales
-and do a job.
-I haven't been negative.
You just said Elizabeth's been faffing, it's just not helpful.
I was really impressed by Sarah in that first task.
She communicated really well, she drove the strategy, and actually,
she led them.
We're going to Canary Wharf, we're going to charge about £5 a burger.
We should be OK.
Sarah's sensible approach saw the girls taste victory.
-Ladies, well done.
-OK. And I'll see you on the next task.
But just two weeks later...
My gut feel is we're not going to win with four more sales.
Her cool, calm style was put to the test.
We're not going to win anyway, I don't think, cos we haven't sold
-even half of them.
-But you can always do the negative.
You could always do it. You really are, all day long, in my ear hole.
-No, I haven't been.
-You're doing my head in.
-This isn't about playing games now.
-No, it's not.
You're driving me nuts! So, just zip it or be constructive.
You know what, don't... How dare you. Don't talk to me like that.
Don't talk to me like that.
It's hard to manage big personalities,
and Sarah had worked hard to stay on track.
But Siobhan had gone on and on and on,
and Sarah had just had enough.
Just don't give yourself enough credit to think
I think you're competition to me, because I really don't...
I'm a lot more successful in my business.
-Sorry, I just don't need...
-I'm sure you are. I'm sure you are, Siobhan.
-I'm sure you're really engaging and people love you.
Well, you seem to have pulled it off, ladies.
Despite their spats...
-..the girls chalked up another win.
Boys, three weeks, three losses.
By week four, it was clear the other candidates saw Sarah as a contender.
I've got to balance the teams up,
so choose which one of these ladies you want to join your team.
Sarah, come and join this team.
Having lost three in a row,
it came as no surprise to me that the boys very quickly chose Sarah to
Their task, make money from the Women's Cup Final.
I thought Harrison could sing some of his swing or his rat pack.
With Sarah on board, the boys finally scored.
Well, it's your first win, chaps.
I think, moving over to the losing team, they'd lost every week,
and then I moved over and we won that task.
That felt like a really good feeling because I felt like
I had made us successful.
-Well done, and off you go.
-Come on, boys.
Sarah went from strength to strength...
-Thank you so much.
Thank you very much.
..only losing once in the first seven weeks.
Sarah's star was burning bright.
She'd barely put a foot wrong.
And I thought, "That woman has really got her eyes on the prize."
Sarah set her sights on professional success at an early age.
My desire to have my own business has been lifelong.
My father was setting up his business at that point,
when I was about seven.
I started this business over 26 years ago.
From as early as eight years old,
Sarah jumped in at every opportunity to do whatever she could.
She did everything from helping me pick loads, organise the run sheets,
even sweep the warehouse.
She even came up with the name and logo
that we had when we started this company.
I always thought she would have her own business.
She was creative, hard-working,
all of the key factors that you need when you want
to run your own business.
With a 2:1 in History and Politics from university,
Sarah went to work for a TV company,
but it wasn't long before she'd strike out on her own.
The idea for my business came about because I used to do a lot of
corporate gifts. I would always do nice chocolates,
and there was nothing out there that was really special in confectionery.
So, I just thought it would be really nice to develop something
that people would be proud to give and that would sort of brings sweets
up into a premium gifting format.
So, this is Sweets In The City,
Sarah's business for the last six, seven years.
And this is the production line.
The guys are working on some giant jars.
They're doing around 500, 600 a day.
The process is that the guys have to weigh the first three lines,
and then they have to make everything beautiful,
because that's our product, we have to look beautiful.
So, then, we have to check the weight at the end.
That's what we're doing now.
And then someone is stickering, boxing up,
and then we're taking it downstairs.
Good afternoon, Sweets In The City.
Sweets In The City is online.
We have a website, and we're selling for retailers.
Sarah basically does everything. She's always running somewhere.
And she helps with everything, she's carrying boxes herself.
So, she's not like, "OK, I'm office-side and I'm sitting there.
"She's always helping."
Three years after starting the business,
there was a new addition to the family.
Teddy was a shock, but it was an amazing shock,
and it did change the focus of the business slightly
for a short period of time.
This is a big Thomas.
It's a big Thomas.
But we've got a great family support network who help us out and allow
Sarah to do what she wants to do.
The amazing person that she is,
she's managed to make it work with being a mum, but also
she's managed to keep her focus and drive on her business.
My family are just a huge inspiration
and a huge driver for me,
because I want my son to be proud of me.
So, this would be fantastic for him to look at his mummy
and to think, "She's achieved that."
-Good morning, Lord Sugar.
-You're going to be the project manager of Graphene.
..Sarah was back in the spotlight.
I'm thinking gourmet, because it's fancy, it's difficult to make.
But in branding her recipe box, she made her first big mistake.
So, let's have a think about brand names.
I came up with Gourmet Crusaders.
Although we always advise candidates to be firm,
actually, pushing through a bad idea can be just as damaging.
When you're a crusader, isn't that when they went over
and they took over?
No, I think to crusade is just to stomp, to walk around, to travel,
-The retailers thought the name was in bad taste,
and I don't blame them.
Where did this crusader bit come from?
That was my idea. So, the concept was that...
I don't like the name. I thought it implied you were going to war.
A loss put Sarah in the firing line for the very first time.
It's come as quite of a surprise, because you have performed
quite well, but on this particular task, I can't understand why
you didn't control it.
The final few weeks have definitely been the most challenging
because I've been frustrated that I've gone to the end of this process
and almost dipped in terms of performance.
Why should you remain in this process?
Over the nine weeks, I've performed week in, week out,
I've been on the winning team more than anybody.
There's no coincidence.
But I turned it into a positive and just thought being
in front of him can only be a good thing if you're credible
and if you know what you're talking about.
I work with people, I work together, I lead,
I make decisions when I need to.
Sarah survived that boardroom, but I began to question whether she was as
good a businessperson as we'd seen earlier in the process.
Sarah tried to set the record straight on the fashion task.
So, "Helen Woollams" in the alphabet letter balloons.
I think that's brilliant. She'll love that as well, the designer.
But while decorating the catwalk...
The key thing is just getting her name out there.
..she used the wrong name for the designer.
Her name is Hellen Woollams, but her brand is Hellavagirl.
She doesn't use her actual name,
she uses her brand name, and now they've got it wrong.
We are so excited to showcase your collection.
My issue is, it's "Hellen Woollams" as opposed to "Hellavagirl."
The team's performance added up to another loss.
You've won seven out of ten in the past ten weeks,
although this last three weeks you seem to have slipped back a bit.
And that worries me, really,
as to whether you've got the staying power in business at all.
It was absolutely Sarah's earlier performance that saved her in
the boardroom. Had we not felt strongly that she was
a genuine contender, she'd have been a goner.
Because of the high recommendations from these two here,
I'm going to let you remain.
-Thank you so much.
Sarah's had such a strong start and now such a bad dip.
£1, thank you so much.
She's going to have to work really hard to show that actually it wasn't
just a fluke in the beginning.
And show us she's got what it takes, but she doesn't have long to do it.
Sarah, we are rooting for you...
-You can do it!
My sole focus going in here is to really show my personality and my
passion for my business plan,
because I haven't had a chance to do that.
£50 a head, deal?
I'm probably a slightly quieter candidate,
and now there's no place for being quiet.
It's about talking, shining, and showing your abilities.
And I fully intend to do that in the interview process.
Next up, Elizabeth McKenna.
I'm the pottiest person in the room all the time,
but I'm also, more importantly, the most clear-headed person
in the room.
I've got a killer instinct in business,
but I can be intimidating because I'm damn good at what I do
and better than anybody else.
Oh, my God!
-Get out of the way, get out of the way!
-I will let it go, but I feel it's a mistake.
Who would like some candyfloss today?
Elizabeth, absolutely crazy.
Get some ice on the go.
She's intense, but she has got a huge heart and a lot of passion.
Spin round. Yeah!
Just a crazy, mad mixture of characteristics.
-All right, mate, how are you?
-Hi, how are you?
If something's irritating me, I'll say it.
I would like to finish my point, because you are interrupting.
If I feel something in my mind, I'll say it.
I'd love to tackle one of those boys, get him in a ruck.
And I have no filter.
-Sorry, Lord Sugar.
And, because of that, you either love me or you hate me.
I'm giving it some welly.
From banging out burgers on task one...
-Go, go, go!
..to redesigning rooms on task two...
Tell me what your skill sets are.
I've basically rebuilt my own house from scratch.
..Elizabeth had strong opinions on pretty much everything.
Siobhan, do you want to do the measurements with myself?
Are you measuring as well, Elizabeth?
I will do some measurements, yes.
I think we saw right from the first few tasks that Elizabeth's a very
-She has a tendency, however,
to rub people up the wrong way, because it's her way or no way.
-I've done that one.
-I'll just check it again.
Elizabeth, just leave the wall, it's fine.
Is there anything else you would like me to measure?
Have you measured every wall in this room?
-Perfect. No, then.
Have you measured the doors?
Um, one second.
The irony of it all is that, having made such a fuss of all
the measuring, when it came to it, she got it all wrong.
I don't mean to criticise, but is that supposed to be
-Yeah. Elizabeth, is that correct?
No, it's not. Right...
This is... Yeah, OK.
Thank you. Yeah.
No, that's correct.
How did you measure that wrong?
I measured it... That's how I measured it.
Tasked with finding 5-star furnishings to dress the room...
-Sorry, guys, it's too expensive.
..Elizabeth got carried away...
-Oh, this one's nicer.
-No, it's too expensive.
..keeping count of the costs.
-There's a mirror.
-How much is it?
At this point, I've got to put my foot down.
You don't need to put your foot down,
you can have a discussion, Elizabeth.
You're not project manager, remember that.
When it came to the decorating phase, we saw Elizabeth's
annoying habit of interfering with everybody.
Right, ladies, gloves on.
They were all getting on with the painting, but, no,
she had to interfere, interrupt and stick her nose in
where it didn't belong.
Ultimately, on that task,
I'm not sure if Elizabeth was a help or a hindrance.
Her style saw her singled out by Lord Sugar.
Now, I understand, Elizabeth, you run the show a bit.
I kind of took control of that a little bit.
Born in Australia,
Elizabeth lived with her parents and younger brother.
Elizabeth had a difficult childhood, in many ways,
because her father was a very difficult man.
I've probably come through one of the toughest upbringings
you could possibly imagine.
And we had to leave Australia to get away from it.
When her parents separated in 1991,
Elizabeth began a new life in the UK.
But that brought its own challenges.
I was six foot tall when I was 11 years of age,
so when we came to England, I was also the kid that was six foot tall
with an Australian accent, that looked and talked
and sounded different.
So, it really was a struggle to fit in when we got to England.
I used to say to her, "You don't have to be popular to be successful.
"You do your own thing, and you'll get there."
When Elizabeth found her calling, her confidence blossomed.
I did a college course in flowers.
And I saw a business that was for sale
that I knew was a good business.
I did everything it took to get that business bought when I had nothing
behind me. I managed to convince a bank.
The business flourished and Elizabeth soon had three sites.
So, this is one of Elizabeth's shops.
She's owned the business for about ten years,
we've been in this store for about two.
This is the main shop area where the customers come in and see all the
gorgeous flowers on display and plants
and all the beautiful bouquets that we can make.
So, this is the office. Elizabeth can usually be found here.
When she's in this room, she's in the zone. You don't talk to her,
you literally just get on with your stuff
and then she'll come and talk to you when she's ready.
No two days are ever the same working for Elizabeth.
She's very motivational because she's very strong.
She can be a slightly bonkers.
She's been known to lock herself in the back cooler, scream, shout,
or she'll go outside and start skipping,
or she'll lie in a flower box.
Or she'll cry.
And then we might open a bottle of Prosecco.
-If you look at the modern juxtaposition of the architecture
versus the historical position of the architecture,
the two bounce off each other quite well.
Elizabeth got her first chance to lead a team...
Come on over, let's have you.
..on the trip to Bruges.
Guys, come on!
Quick as we can now.
My initial thought of Elizabeth becoming project manager on this
particular task was - heaven help everybody.
We need to walk, not dawdle. I've got a schedule to keep.
She's a real bossy boots, and can come across as a bit of
a head teacher.
What's the word for "hello"?
Tell the square, "Hello."
We've got some chocolate for you guys to purchase.
Would you like to come through and have a look?
But, in this instance, her bossiness was useful.
The tour went well.
To infinity and beyond!
And, ultimately, Elizabeth showed that she could lead a task,
which, ultimately, they won.
It's been emotional.
"Thank you, guys, it's been emotional," was your last words.
I do say lots of different things, Lord Sugar, I must admit.
Yeah, I've worked that out.
-Elizabeth marched to victory.
-You win, Elizabeth.
-Thank you, Lord Sugar.
-Thank you, everybody.
-Don't normally see that kind of forceful leadership
outside of North Korea, though.
-Good morning, Lord Sugar.
-You'll need to design the packaging
and create an exciting dish.
When devising recipe boxes,
Elizabeth put herself front and centre once again.
I grew up in the kitchen with my mother who's a chef and a trained
The big question was - could Elizabeth step back
and stop micromanaging?
Well, the short answer was - no.
Do you want me to chop it?
-I'll chop it, it's fine.
-That'll cook quicker with the lid on.
She went on and on and on at James.
Why don't I chop the celery? Would that be all right?
-Yeah, I heard you, yeah.
Until, in the end, he just gave up and let her do it
and she took the lead.
Because it's chopped so fine, it gives more of a professional finish.
In their pitch, the team had to put on a live presentation.
Elizabeth, if you want to start the clock,
I'll pass you the ingredients.
But Elizabeth bit off more than she could chew.
What I want to do now is get my heat back up.
If it will go up.
I'm just going to get to my cooker to work.
There was a really bad atmosphere.
It was chaotic.
-Put it down, please.
-Leave it there?
-Yeah, leave it, leave it, leave it.
-Are you sure?
-OK, Chef, pepper's getting in the way, come back.
-Let's just move.
-Too many cooks spoil the broth at this stage.
And, to top it all off, the end dish was just a disaster.
It was no surprise to me that they lost.
Even less of a surprise that Elizabeth found herself
in the bottom three.
Karen said to me the pitch was, "So cringey, it was unbelievable."
-These were her words.
And, frankly, I thought she was a goner.
You're like a giant hogweed, you know?
You just completely take over.
I was at my lowest point through the recipe task,
and I was being rounded upon, again.
I know you mean well, but I'm really struggling in visualising you
as my business partner.
I didn't know where to turn because I felt that nothing I was doing
was right. And I found something from somewhere,
and I showed Lord Sugar what I'm about.
I'm a leader. I'm someone that will turn myself inside out to make
my business plan work for you.
I will achieve you £1 million' worth of additional turnover
in a business within 18 months,
that is currently running and in a position to go tomorrow.
And I will do that for you.
I think seeing Elizabeth in the boardroom, I thought,
"Elizabeth is a contender here,"
because she was so passionate and so forceful in her argument
for why she should stay.
And I think she actually probably turned Lord Sugar
in that boardroom away from firing her.
Lord Sugar, I only want to do my very best to help the team win...
-I think you do.
-..and I did my level best.
I think you do, I think your heart's in the right place, but...
I just couldn't help myself.
Trying to calm you down is like trying to
brush a piranha's teeth.
You won't calm down.
Will you give me one more chance, please, Lord Sugar?
-I will do as I am told, I...
-I get what you're
-saying, I get it, I get it.
-I will not let you down, Lord Sugar.
-Go back to the house, shut up.
-Yes, Lord Sugar, thank you.
-Go back to the house.
-Thank you, thank you, thank you, much appreciated.
Moving forward, Elizabeth is going to have to prove
that she can lead to people without controlling them,
she can actually work alongside other people,
or Lord Sugar is just not going to invest in her.
Whatever comes from those interviews comes from it,
but I am here to answer any question.
Go, go, go!
Challenge me thoroughly.
I'll give you every answer you need.
The other part of it is - can Lord Sugar see something in me
he wants to work with?
I need to show him that.
End of. And I'm going to.
If I just concentrate on what I'm doing, get it done, job done.
Next, 23-year-old Joanna Jarjue.
My motto in life is to be successful and look good while doing it.
I'm definitely a force to be reckoned with.
I'm tenacious, I'll do basically whatever it takes
to get what I want.
If I've got a goal, I'll go for it.
-It sounds a bit too harsh.
It should be, "Hello, what's your name?"
-We've just lost the sale, can we go to the next one?
-I'm happy with it anyway, and I'm proud. Yeah?
First impressions are - not sure what to make of you.
But she's a little firecracker.
She's very formidable, she's got a fantastic mind.
Joanna is the youngest candidate in the process.
Be gentle with me.
And, therefore, one had to wonder if she had the maturity
to see this through.
But it was clear early on that her lack of experience
was not going to hold her back in any way at all.
Joanna's age hasn't proved a problem.
Well, you seem to have pulled it off, ladies.
She's won eight out of ten tasks.
The ladies have won this task.
Joanna has the best record in the process.
Well done. OK.
And had the most number of wins of all the candidates
in the final five.
And that doesn't come by accident.
There you are. You won, so, congratulations.
I think if I was any other person, I would be absolutely buzzing that,
you know, I, on paper, have the best record in the final five.
It was you that started talking.
Actually, you were the loudest person.
But I do feel like other things overshadow it,
and I think that's why I get upset.
Don't blame everybody else.
I'm not going to be told off, when we all did it and you were...
There's no doubt about it -
Joanna is a really feisty young woman and she has been
involved in a lot of set-to with her fellow candidates.
Joanna, if you're at all insecure about anything...
I'm not insecure about anything.
-Right, that was the wrong choice of word, potentially.
-Time and again, Joanna clashed with colleagues.
If I could have the options...
-Sorry, I really, really...
-Or like a baby blue?
Can I just ask?!
It's pretty fundamental in business to get on with people
who you work with.
Seriously, I just want to...
One of the key things that Lord Sugar's looking for
is someone who can work within a team, but also is easy
-to get on with.
-I just wanted you to know what I was thinking.
Can you let me speak now? That's fine.
Let me finish my point, then!
I think Joanna can be argumentative.
She has had a few clashes.
-No, I'm just...
-Let me finish my point.
Don't be like, "Can you let me speak now?"
And she doesn't know when to back down.
There is a time and place to pick your battles
and I think she picked one too many.
Joanna, everybody's wrong, or that one here's not telling the truth.
You're a difficult person.
I'm thinking to myself, "Do I need this aggravation?"
To put her temperament to the test...
..Lord Sugar set her a challenge.
You're going to be the project manager of the next task.
-That's fine, Lord Sugar.
-I was nervous for Joanna when she was made
project manager because there's been so much bad blood between her
and some of the other candidates, that I wasn't sure
they'd be able to rally behind her.
How much do you usually sell your rugelach for?
But, actually, what I saw in that task was Joanna working as hard as
possible to avoid conflicts.
And would we be able to do it at around 25p?
Throughout the task, Joanna stayed in the driving seat.
Joanna, we've got 30 minutes and we're just on our way to go
and collect the scarlet doeskin.
I'm saying go for the doeskin.
OK, so we're going to take your lead and we're going to go, all right?
The biggest risk that I've taken...
Good luck, team, bye!
..was to say, "No, we're going to be late,
"but we're going to get all nine items."
We've definitely missed the deadline.
I actually do think it was also a calculated risk,
and I feel like it was the one decision that made sense
and, luckily, it paid off.
You finally got to the House of Lords an hour late.
Because the sub team had sourced the doeskin.
When he was about to read those results out,
my heart just dropped to my arse,
and I just thought, "This is it, you're going."
Despite the delay, Joanna steered her team to a win.
-Tears of joy?
-I was really scared about that.
I tried my hardest, but thank you.
Joanna had been put front and centre by Lord Sugar when he made her
the project manager. And, of course, the win meant so much to her.
She got really emotional in the boardroom
and I think we saw a softer side to Joanna,
and that was a good thing.
Born and brought up in the Gambia, when she was five
Joanna moved to the UK with her mum.
It wasn't easy at all,
and I think that made her really determined to do well for herself.
Joanna worked hard at school,
achieving 11 GCSEs and three A-levels.
But she already had interests outside the classroom.
She did a lot of things just to make money,
cos she knew I wasn't able to help her in any way.
The first job that I ever had was in a boutiquey little shop,
but two men owned it.
And they'd take me with them to the wholesalers and let me pick out the
clothes that they wanted to stock within the shop.
So, that was my first experience of buying,
and I used to work every Saturday for £30.
And, every Saturday, she used to bring home a bag full of clothes.
And I kept saying to her, "Joanne, where's the money, then?"
You know! But she never brought any money home.
She was always spending that money on clothes.
Joanna studied politics at Newcastle University.
Graduating with a 2:1, she soon landed a job
at a digital marketing firm.
I first met Joanna when she joined our graduate programme.
And she definitely stood out from over 100 people
who had applied for that position.
She impressed me with her drive, her intelligence.
She definitely came across as someone with real business acumen
for someone so young.
Quite quickly, we realised that she had the talent and the capability
to take on the full executive role.
Joanna's successful career start didn't surprise her family.
Her ambition is because she's seen how we struggled,
and I think that made her think to herself, "I want to make some money,
"I want to do this for myself, and I want to succeed."
Making my family proud is always in the back of my mind.
My mum's always, like, sacrificed certain stuff for me.
And I think that's one of the reasons why I'm so ballsy
and just going for certain opportunities because, if I don't,
it's a bit of a slap in the face if I don't make the most out of them.
The recipe box task.
And with just one loss so far,
Joanna had emerged as a serious contender.
Right, let's decide a team split.
But now she faced another character test.
I'll put Jade and Joanna on the branding team
and Jade as sub-team leader, because I think it makes perfect sense
to do that.
And, given the job of cooking up a name...
I'm going to get up and start jotting.
..things quickly turned sour.
I like Root Flavours, or Root Superfood.
I really don't like that. It sounds...
-I think it just sounds...
-OK, but I'm just telling you what I like.
When I worked with Jade, we'd clash anyway,
and it was so hard for me to work with her.
We've never wanted Root Flavours.
That was my idea and you've just scratched it out.
I just don't think it's down that route. Ha-ha!
And for it to only be me and her,
it was either speak to Jade or not speak at all.
Out of those two, which is your favourite?
To be honest, Jade, I don't want either of them,
and I'm a bit annoyed...
Then offer a solution!
I have offered a solution, though.
Joanna felt that Jade was dismissive of her ideas,
and although she tried to rein in her emotions, eventually,
they got the better of her.
Can I just have a minute, please?
It really upset me, especially when I was trying to learn from stuff,
as a person. But I felt like I still couldn't shake that
So, it really bothered me.
It still bothers me now.
In the boardroom...
Were you responsible for this, you two?
-..Joanna and Jade's box put them in Lord Sugar's bad books.
You must have spent ages thinking that up.
It was an oversight, not putting the ingredients on the outside.
Actually, I don't think it's fair to say it was an oversight
because it is something that was brought to the table.
Joanna, you sound like a broken record.
All I keep hearing is that people take no notice of you.
You can put your ideas in.
If they don't get used,
it doesn't mean you can go off into a strop over it.
Had the team lost, and I think there was every chance that would happen,
I don't think Joanna would have survived.
-Oh, have we won?
-You're shocked, aren't you?
I'm very pleased it didn't come to that
because I could see she really was trying to learn from her mistakes.
OK, off you go.
And I think that surviving that task made her even more determined
to show she was worthy.
-After a bruising week...
You're going to act as fashion agents.
..on the next task, Joanna seized the chance to play to her strengths.
My business plan is about a fashion brand,
so I would love to be project manager.
-I thought so.
-I thought fashion was the one thing that I was good at.
I didn't want to prove myself wrong, in that sense.
So, I want you to be, like, as if you're contemplating something.
That looks sick.
Welcome to Zaramia Ava's collection.
Selling the clothes, Joanna was in her element.
You might as well just take the whole one and I'll give you 10% off.
-Go for it.
-Yes! Well done.
-In the boardroom...
-Very good. There you go, Graphene.
..the passion paid off.
If that task had have gone wrong,
I would have really second-guessed what I'm supposed to be doing,
so it's really cemented, for me,
that this business plan is what I'm good at.
I'll see you in a few days' time, OK?
-Thank you, Lord Sugar.
-She done an outstanding job.
What a way to go out on week ten, to get yourself into the final five.
I mean, everyone said she'd done a cracking job.
Oh, my God!
In Joanna, we now have someone with the best track record
in the process.
She's got two wins as project manager under her belt,
one of which was in the area she actually wants to go
into business with Lord Sugar,
and that is, frankly, tick, tick, tick.
I know you can do it.
I love you, I miss you, and I'm so proud of you.
I'm really proud of you.
Keep going, I know you can win it.
I cannot believe that I'm still here.
I'm not going to lie, I really, really can't.
Well done, well done.
I am barely out of uni.
A little bit feisty.
But I do feel as if my credibility's definitely grown,
and I was definitely made to do this and I've got what it takes to
make it a success.
Thanks, guys. Thanks for all your help.
Finally, last man standing, James White.
There's no-one out there like me.
At the age of 23, I was earning £100,000 a year.
I succeed at everything that I do and there's no-one out there
that's better than me.
100%, 100%. Carry on, carry on, let's go.
If the robot could go down like that and he went up like that.
The moment I saw him, I thought,
"Oh my God, I'm going to hate this guy."
He's just the epitome of city boy
and that is so far removed from where I'm at.
But he's super lovely when you get past all of the
"Oh, hello," stuff.
Good day, guys, seriously.
James, in many ways, is sort of the perfect candidate.
He's young, he's ambitious, and he's good at what he does.
All about the monies!
But at times, I've wondered whether he is as talented
as he is confident.
Your first task.
When James entered the process...
You're going to manufacture your own burgers.
..he soon found cutting a deal with Lord Sugar...
We are after some turkey.
..took more than just confidence.
We were thinking £7 a kilo.
In the early tasks, the boys couldn't get it together.
Do feel like a butcher yet, boys?
There was lack of strategy, shouting over each other,
no listening, and it was not a good start.
A loss. That is diabolical.
That is really, really diabolical.
The following week...
These chairs, they look very luxury to me.
..the boys were unhinged by hotel decor.
We've spent 7,652 already.
That's not a lot.
In charge of the budget, James got more than he bargained for.
Where did it all go wrong?
This process is very intense.
I'm not the reason for the failure of this task.
The thing is that you were the sub-team leader, right?
Yeah. I got thrown in the deep end because, week two,
neck was on the line.
Lord Sugar was trying to fire me.
I'm, like, "I haven't even got going yet!
"Please, just give me another chance."
I think you did miss a trick here, but it is early in the process.
James didn't have to check out.
-Go back to the house.
-Thank you, Lord Sugar.
But when another week brought another loss...
This is the third task and the third task you've lost.
..things looked desperate for James.
This is a bloody shambles, you lot.
I'm not impressed at all.
Out of the final five, I've got the worst record over the ten tasks.
Go back to the house.
But what I will say today is that I'd rather start bad, finish strong
than the other way round.
So, I'm still here, aren't I?
Last boy standing.
From a young age, James showed a passion for cash.
When James was ten, he started to get his entrepreneurial ways.
He wouldn't go and play sports like other people did.
He went out earning money.
Myself and my best friend started a car washing business.
It was called Star Wash.
He had his own little cart and he'd wheel it around the town,
and he would go to all the houses that got cars, knock on the doors.
We done really well. We were earning a couple of hundred pounds on a
weekend just from doing some cars.
James used to come round, walk my dog, clean my car.
We used to mess the cars up before he would clean them to generate a
little bit of extra work.
Just a general wheeler and dealer, basically.
When he was at school, he would sell drinks, he would sell sweets.
And then he was doing his three paper rounds during the week.
He would just do anything to earn money.
I mean, his nickname was Del Boy because he was always wheeling
-Honestly, when I go back, everyone still calls me that.
I go into the local pub, they're like, "Oh, Del Boy!"
I'm like, "Yeah, you all right?"
After James' initial losing streak...
-Go on, then.
-..three wins brought him back from the brink.
And in week seven...
You have to come up with an advertising campaign
to launch a brand-new car.
..James made his move.
-I'm happy to lead it.
Being a good manager is about listening to your team
and taking on their ideas.
Picture it - mum comes out of a house,
she's got a million, trillion things going on,
and her hair's not done properly.
But it's also about being firm.
She puts her handbag on the roof of the car.
As she drives off, her handbag flicks off the side,
but she's on her way to work.
I was really surprised how he let his team railroad him, and he,
in effect, just took a back-seat.
But Elizabeth steered her vision through.
You've got her leaving her old life behind and, at that point,
we're revealing the car's brand, and then she's gone,
she's into the real world, she's back in the 21st century.
I've got an idea with the music as well.
# I've got the key, I've got the secret. #
Cut it there and then just go to boom, boom, boom, ba-doom, boom,
and then you can take that down and go, "Expando."
MUSIC: The Key, The Secret by Urban Cookie Collective
I didn't hear a peep from him, and that lack of leadership
was seriously worrying.
The result, a car crash.
Expando sounds like some sort of form of elastication of garments.
My worst moment was the advertising task.
I kind of knew we'd lost it before we'd even got in the boardroom.
I've got to tell you, that is a terrible TV advert.
When I look back at it now, it was embarrassing to watch.
And I was so close to being fired,
I could feel the finger hovering around me.
I was just, like, trying to, like, "Don't fire me.
"Please don't fire me."
You know what I'm going to do? I'm going to say this.
I can't give you any more warnings, OK?
All go back to the house.
James survived the boardroom, but the question was - what would he do
with that defeat? And if there was any moment that James' future
in the process lay in the balance, it was that one.
But bouncing back is in James' blood.
When he was born, his family lived in a caravan park.
Just a few years earlier, his father's fortunes
had been very different.
My dad was in business.
He sold high-end fur and leather coats.
I mean, like, high-end. He sold a coat for £50,000.
Had loads of money. He was living in a nine-bedroom house.
He had, like, a sports car on the drive.
If you work hard, you benefit from it.
But then people stopped buying furs.
So, I just closed up.
He'd basically went down and lost everything.
His house, he lost his first marriage.
And then he just went back into work then.
He worked for, like, a furniture store as manager.
He didn't really ever go back into business.
I think he took it hard after he lost it.
Determined to make it to the top,
James studied international business.
We know James from university, in first year.
I think we both... Both hated him straightaway?
I... Yeah, I definitely disliked him at first.
-He was too arrogant.
But once you get to know him, he's got a heart of gold.
No, he hasn't!
By the time we got to third year,
he just suddenly became obsessed with making it, with making money
and being successful.
I think he was like, "It's time to knuckle down and do something
"with my life." And I think he left us behind a little bit!
I think he was kind of like, "Right, I'm going to crack on!"
After graduating, James got a job in recruitment
and quickly rose through the ranks.
Do you believe he's too senior for the role,
in terms of his experience? I mean, he's worked at...
In 2016, James set up his own recruitment firm.
This is the office. We've just recently moved in.
We've got four in at the moment, two of the guys are out,
and we've got three new starters on Monday.
This is James' desk.
I think that's his cheesy mantra that he uses.
To be honest, I don't think he needs it.
Earning a six-figure salary at just 22,
James has been able to share his success.
James is thoughtful.
He's done so much to help me.
When I hit 65, he paid for me to go on a Nile Cruise.
Because I just love Egypt, and he paid for it.
I've got a lot of love for my dad.
And I want to be successful in his lifetime
and be able to give him the life back that he once knew.
For him to be, like, proud...
He is proud anyway, but do you know what I mean?
I want him to be really proud.
Good morning, everyone.
I've organised for you to take over a doggie daycare centre.
Determined to prove he could shake off defeat...
-Off you go.
-..James made a bold move.
Biggest moment for me was after I lost the advertising task
as project manager.
I've got two dogs.
And I decided on the next one to step up as project manager.
I use doggie care facilities all the time.
I think you've got to give real credit to somebody
who puts their neck on the line after having lost the previous task.
You appear to be qualified for the job.
Cool, brilliant. So, I'll be project manager.
Cos, let's face it, if you lose two in a row as project manager,
you're probably for the chop.
We're actually offering super scoopers services today in the area.
Gave it absolutely everything.
I mean, I was picking up dog poo for two days, so, you know,
I did give it everything.
Right, we've done the dog poo.
-And there's the receipt for you.
James sold well, led well,
and I'd say that was one of the most competent performances I've seen.
-Solid, mate, well done. Come on!
-Get in there!
James, project manager.
That's rather unusual, one week after the other.
It was the right task for me.
It was sales, negotiation,
and I wanted to demonstrate that I had the skills to take it on.
This time, top dog James led his pack to victory.
Congratulations, and I'll see you on the next task.
To go back into the boardroom, it was like a sense of relief.
It was like my deal-breaker moment, because if I'd lost back-to-back
project manager tasks, I'd be gone.
And that, for me, was my standout moment.
Get some bubbles on, boys!
In the interviews, James is going to be really good.
He works in recruitment.
He knows the ins and outs of all interview techniques.
Lovely, we'll get you signed up.
If anybody's going to be prepared for spanners in the works
in interview, it's James.
So, this is where the magic happens.
James has definitely got it what it takes to win The Apprentice.
He's a succeeder, he's the guy that will win.
He's a winner, he's a winner.
I'm in the mind-set currently - you know what, bring it on.
Yeah, you can throw your curveballs at me, but I'll come out fighting.
I'm not going to fold under the pressure,
I'm going to give my absolute all
and I'm going to make sure that Claude goes back into that boardroom
and says, "Do you know what, Lord Sugar,
"you need to have James in that final,"
cos I want to be in that final.
Go on, Del Boy!
James, you're doing an amazing job, keep it up, bud.
Doing well. Brilliant! Come on!
Next for the final five...
..their most gruelling task to date.
Can't see this going down well today.
Final five, here I come.
I haven't just sort of turned up and then ended up in the final five.
I've given it my absolute all.
You know, I deserve to be here.
I've come this far. I'm not here just to get to the final five.
I'm here to walk away with £250,000.
I feel like I'm getting ready to go to my own funeral.
I know what happens in these interviews,
I know they're going to do whatever they can, they're going to make me
look ridiculous. I honestly don't care.
I know this business inside out, I know the figures inside out.
I'm going to win Lord Sugar's investment
because I've got a totally original idea.
I'm aware that I'm still quite young, so I 100% need that guidance.
But it's an idea for the next generation,
so why wouldn't you pick it?
I went from one business to three in one day.
Bloody hell, who could do that?
I've also got a fantastic business opportunity
that I wish to present to the world.
I'm so lucky to be here, but I intend to make that count
and I intend to make sure that, coming out of those interviews,
I'm in that final two.
It's just game on.
-Good morning, Lord Sugar.