Candidates become fashion agents selling garments for designers. Ruffled feathers and handbags at dawn see teams exposed, and Lord Sugar decides who is not on trend.
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This is not a holiday camp.
This is a business proposition from heaven.
Lord Sugar is searching for a brand-new business partner.
We've got Brexit. But in this process,
I'm the one who decides who is going to remain and who is going to leave.
Competing for his cash...
..millionaire moguls in the making.
This is a bloody shambles.
It was boring, boring, boring.
There was no bloody strategy.
Get out of the way! Get out of the way!
It's a prize worth fighting for.
No, I would like to finish my point, because you are interrupting.
I'm the one doing all the work. You're both standing there.
Your behaviour is ridiculous.
I'm not having an argument with you.
-I feel like you are, let's move on.
-I'm not being argumentative.
12 tough tasks.
To infinity and beyond!
One life-changing investment.
You're fired. You're fired.
You didn't follow the money.
You have to invent your own recipe kit.
..Sarah led her team into battle.
Gourmet Crusaders. I like that. It's like a bit of a call to action.
As Elizabeth bossed the kitchen...
Why don't I chop the celery?
..James became the side dish.
-Do you want me to turn it up?
-No, no, no.
In their pitch...
Unfortunately Donald Trump called him over.
..thanks to bad jokes and burnt food...
It's not quite there yet.
..it went up in flames.
Leave it. Leave it. Put it down.
On the other team...
I've never made one from scratch.
..left them hot under the collar.
-Sorry, sorry. I've missed something out.
Joanna and Jade...
-He doesn't like that idea.
-So get away from that idea.
..reached boiling point.
This is just ridiculous.
But their pitch went down a treat.
-It's really good.
In the boardroom...
-Have we won?
-What? The whole thing.
..Harrison tasted victory.
You're shocked, aren't you?
On the losing team...
Your pitch was terrible and the food tasted bad.
..Elizabeth got a roasting.
Pushed him out of the way again.
You are impossible to control.
But Bushra was toast.
I don't think you've done much in this last nine weeks.
Now, seven remain to fight for the chance to become
Lord Sugar's business partner.
Lord Sugar would like to meet you at Somerset House.
The cars will be outside in 20 minutes.
Guys, wake up.
Somerset House. I have heard of it.
-Honestly, do you think it's in Somerset?
Oh, I do know Somerset House, yeah.
-What is it?
It's like a venue and arts and... do they have an auction house?
Sarah said that she thinks there might be an auction house
-where we are going.
..Jade and Joanna.
So it could potentially be antiques.
I hope it's not antiques because I bet that is another module
that Elizabeth studied somewhere.
Why, cos she is an antique?
I think Joanna has to watch her back. Her cards are marked.
And I do feel I have been carrying her since week one.
If Joanna doesn't win, then she is fired, regardless.
Standing on the banks of the Thames...
Historic home of Tudor royalty.
Today, a hub for contemporary arts and culture.
-Good morning, Lord Sugar.
Welcome to this wonderful place, Somerset House.
Now, this place has hosted a lot of fashion shows.
The fashion industry is worth an amazing £23 billion per year.
And your task, this week, is acting as fashion agents.
You will need to choose a designer to represent
and convince a leading fashion magazine to support your designer
and then sell the collection to retailers
at your very own catwalk shows.
The team that generates the most money from commission on sales will
win and in the losing team at least one of you will be fired.
Now, I'm going to mix the teams up a little bit.
Joanna and Michaela, go and move over here to Graphene.
And Sarah, you move over to Vitality.
And I'm going to give you, Vitality, women's fashion.
And Graphene, you're going to have men's fashion.
Off you go and I'll see you back in the boardroom in a few days' time.
Teams must select a designer to represent,
create a magazine cover to help market their collection...
..and sell to retailers at their very own fashion show.
My business plan is about a fashion brand,
so I kind of know what looks good.
First for the teams - try on a leader.
I would love to be project manager.
-I thought so.
-Is that OK with everyone?
-Yeah, yeah, 100%.
My business plan is actually about clothing and the fashion industry.
I literally think I can smash this task, so that Lord Sugar will see
that I am a credible business partner for him
and I can hold my own in this industry.
Two of us will meet the designers, I'll place myself with that team.
James, you come with me, because you are the male of the group
and also you've got great style.
Michaela, you'll be doing the fashion show and coordinating it,
so you happy being sub team leader?
-I would like Elizabeth to join you on that as well.
Still to pick their leader...
I won't put myself forward for project manager,
as you two have more experience of women's fashion.
..the other team.
No fashion experience at all.
I think you're probably best placed, so I'm happy with you.
I like my fashion, I wouldn't say I'm particularly knowledgeable
about the retail side of it, but obviously happy to PM.
We have to figure out who'll be meeting with the fashion designer.
My initial thought would be you, only because I think
-you can talk more passionately about women's fashion than I could.
Again, that side of things, I think you're probably best placed.
My main concern with that is I am unsure of how much would be a reasonable commission.
But if you don't know the exact commission amounts,
it's about talking to them, how do they normally work with people and pushing that to the maximum,
-cos this is all about the commission we make.
Jade is not confident about negotiating the commission
and Sarah's day-to-day job is negotiating with suppliers,
but she's not meeting the designers and I think that's a mistake
because that is what is going to be key to winning this task.
Half of each team head off to plan tomorrow's event.
Our main job is interviewing male models.
Going to get hot today!
For the rest...
..select a designer to represent.
What kind of price range are we looking at?
Focusing on figures...
Some of them around 1,150.
..Joanna and James.
Altogether, it's around 8,500.
For the whole 12-piece collection.
-Shall I try one on?
Have a little try on.
Cool. What do we think?
I am here. Hello.
Collections range from affordable fashion...
How much would these go for?
£60 to £130.
..to the high-end attire.
The dress the model is wearing is called the Queen of Africa.
With price tags to match.
How much would a piece like this cost?
Wholesale, this piece is 850.
This looks so good.
..a collection of cutting-edge womenswear.
I'm Helen from Hellavagirl.
Where do you get your inspiration from?
This was inspired by post-apocalyptic, regal rock and roll.
Regal rock and roll, yeah, I like that.
I won Britain's top designer last year.
Wholesale price, what do you...?
For the whole collection, 8,500.
8,500. If we were to take some commission,
what percentage would you be able to go for?
-No, I couldn't do 15.
We could shake on 10.
-Honestly, I think we could do a really good job with these.
I really like her pieces and if I was going to wear one of the dresses
from today, it would be from her collection.
They are also a higher price,
so we'll be able to really push on the commission.
Have you got lots of catwalk experience?
While Sarah and Harrison cast models for their womenswear fashion show...
I'm a dancer.
There we go.
That made Harrison's day!
-Do you know what?
I'm going to need my glasses on for this.
..casting male models for their catwalk...
-..Elizabeth and Michaela.
We're going to have each one of you get up, walk up, turn,
walk back and sit back down.
Give me your best turn, walk, best turn and walk.
OK, work it. Work it.
-Work every bit of it.
-Do you have a six-pack?
It was really important we got as much information about the models as possible.
He's got a 30-inch inside leg.
All business, no pleasure at all.
-Hi, how are you doing?
For Jade, collections considered...
I've had some great meetings this morning.
..time to decide on a designer.
The designer of the highest item is £130.
I don't think we are going to be making much money out of her.
Which one are you most drawn to and which one do you think
-you could get most passionate about?
Think Henry VIII Tudors meets darkness, rock and roll.
It's not like really, really, really death Gothic really, is it?
No. It's Gothic with a sequinned chic.
She was 2016 Britain's top fashion designer.
Her highest price point of the gowns is £1,045.
However, that's a 10% commission.
10%, did you really squeeze her?
That is... I've pushed them to the very highest amount they'd go to.
Well, it looks like we're going for
quite a deathly, Gothic sort of theme.
Which is nice.
It is a bit concerning that we're going in
selling extremely expensive dresses.
We may have picked a designer who does not sell that much,
it is a gamble, but if you pull it off, we will have some big rewards.
We need to think about the models being Gothic in their look.
Well, funny enough, I quite liked Ella, Jess and the ginger one.
Hello there. How are you?
Last through the doors for James and Joanna...
I sell ethical contemporary menswear.
..a more affordable range.
It's organic fabric. This one is bamboo. These are coconut shells,
made for the fashion conscious with a conscience.
If we were to go into partnership,
we were thinking of a 50% commission.
I think the most I would go to would be 15%.
What we can offer may really increase your sales
and do a lot for your brand in terms of publicity.
The maximum I would go to would be 17%.
-We're going to have some big retailers and boutiques,
what kind of discount could I potentially offer?
If they buy the whole range, then 10%.
-Lovely to meet you.
They are getting a great discount, that could be very, very telling
when they come to sell, but because it's a lower-priced ticket item,
they'll have to sell an awful lot of product to make profit.
Try and look as gaunt as you possibly can,
as moody and angry.
Directing the photo shoot for her magazine cover, Jade.
That's great, I love that.
Tomorrow, teams will pitch their cover to a style magazine.
Give us a grrrr!
Endorsement from the fashion press could help boost sales.
My vision going into this photo shoot is dark and sinister.
I want to try this on you as well, just to see what it looks like.
But also rocky, regal, still a little bit Tudor-esque,
really bold and statement.
So, maybe do something like...
I don't know. A bit like...
As in she could be like this.
I love it! Yes.
Oh, we're getting better and better.
Sorting out the finer details for Jade's catwalk show...
It's big and bold, rock and roll, but still elegant.
Apocalyptic meets Henry VIII, she said.
..Sarah and Harrison.
The only thing would be balloons, having them everywhere... Not everywhere.
Even if we were to use the silver ones to spell her name.
I think the name is a great idea at the back, that's brilliant,
she'll love that as well, the designer.
So, Helen Woollams, in the alphabet letter balloons.
Harrison and Sarah are promoting Helen Woollams,
but her brand is Hellavagirl.
She doesn't use her actual name,
she uses her brand name.
Jade hasn't said that to the sub team and now they've got it wrong.
On the other team...
Hiya, you all right, love?
..fashion feedback from Joanna.
The one that we're going for is cheaper than the other designers.
It's Zaramia Ava. It's basically like ethical contemporary.
It's urban trend, yeah?
Highest price point of any of her range was £160
and that was for the blazer.
In terms of colours, it's all blacks, whites, greys.
The strap line is, "the fashion conscious with a conscience".
-For the fashion conscience.
-Could you just spell
conscious and conscience, so we don't get this wrong.
Honestly, guys, I shouldn't have to spell
conscious and conscience for you.
How many of the images do you want us to put on the cover?
Do you just want one picture on there?
The front of the page will be one photo, yeah?
And what sort of edit will you want?
Michaela, you're going to have to decide, sorry,
we're going to have to go, we've only got two minutes left.
It's ridiculous, we've got two minutes, and you prattle on about useless information.
Honestly, we have to go, we're literally into our photo shoot,
-so we won't have anything. Speak to you later.
-I feel like they were asking us...
-They want us to do their job.
-We gave them the biggest overview
and they want me to make every single decision.
Michaela was rude, abrupt, brash.
She runs a magazine company and asking questions like,
how many images do you want on it?
Well, one. It is the front cover.
How many magazines do you know that have six images on the front?
It's like... Just...
On the way to shoot their menswear...
I'm actually really excited for this photo shoot,
I really want to take the lead in terms of direction and everything.
..Joanna manages manpower.
I would like, possibly, two models,
I don't really want to be limited to one particular outfit.
I can go into the photo shoot in terms of actually maybe even wearing
some of the stuff. I personally have never done anything like that.
I could absolutely do it and I am the target market.
So would you be happy jumping into the photoshoot?
100%. 100%. I think it will be fun,
I think the photoshoot will come out great and also,
the magazine will love it.
Next, time for Joanna to bring her vision into focus.
James is actually going to be in the photo as well.
What I'd like to do and I've actually seen a lot of people with the centre parting,
so I would actually like you to have a bit of curtains,
but a centre parting, I think that would look really quirky.
The tag line is for the fashion conscious with a conscience.
James is the one who's really dressed up in the suit,
really trendy, so he's fashion conscious.
Show me a little bit more skin as well, please.
That's it. Wicked.
We also have somebody in the background who is basically,
like, playing James's conscience.
It kind of shows that little person that's on your shoulder
that's kind of saying, maybe you should go and shop
at an eco-friendly brand.
James, you could even be as if, like, drop your neck back,
show a bit of Adam's apple, that's it.
We've got one image for you to show.
Charged with turning Jade's photo into a front cover...
..Harrison and Sarah.
It's not saying regal rock and roll to me.
That's saying more spacey, Galactic,
we need to think about our wording around the cover.
I think we get in the fact that she was 2016's top fashion,
get her name in there and then on the strap line.
That's a fantastic selling point.
Your pictures are almost ready.
..in charge of the menswear mock-up...
-So, James is modelling!
..Elizabeth and magazine owner Michaela.
Something in the first picture.
James is kind of almost in a prayer position.
I think he's all in line with the theme of the ethics
-and all the rest of it.
The strap line we have is for
the fashion conscious with the conscience.
Five minutes till covers must be sent to print.
It's a lot to take in, isn't it?
-That does stand out to me more.
What about writing "Light years ahead"?
Yeah. That's better.
I don't really know about high-end fashion womenswear,
but Sarah put in a lot of ideas for the magazine cover,
I can imagine seeing it on a shelf, so I'm pleased with that.
We have got literally one minute left to do this.
-Do you want a background image in here?
It looks like bamboo now, doesn't it?
The colour scheme is black, white, sort of light charcoal,
grey colour as well. We've got what it is.
Keeping it simple cos that's her theme, anyway.
OK, that's it, we need to stop now.
So, we need to decide on who is doing what.
Today, teams will put on a fashion show...
There's a fashion show director, a host and a dresser.
..earning commission on any clothes ordered.
I am going to go as a host.
-So, I'll dress. And then it's Harrison to be the director.
The main part of this is obviously sales, so it's talking about
the pieces and making people buy into them, basically.
It will be really nice if we could offer a discount to the buyer here.
We can't offer any discounts because we haven't negotiated,
well, I haven't negotiated that.
I don't think it's going to be a problem,
people will go in there and buy these pieces anyway,
they're more than willing to spend a bit of money on it.
Not having the ability to give the customers any sort of discount
will make our job harder after the catwalk.
Unfortunately, Jade failed yesterday, so that is a frustration.
So, what we have negotiated with Zara is 17% commission for us.
Outlining her affordable men's range...
And 10% discount if somebody was to buy the full collection.
..Joanna zeros in on the figures.
I don't want everybody to start offering a 10%,
but the whole point is that we have at least got an incentive
for somebody to buy the full collection.
-Still to do...
-Hang on a minute.
..pitch their mocked-up covers to leading magazines.
-Do you like it?
Oh, it looks so good.
We think light years ahead really plays into the theme she gave us.
-So, you're really happy?
-I'm going to go and pitch the hell
-out of this.
-There you go.
-What do we think?
-I absolutely love it.
-That's cool, isn't it?
-I love that you've got the bamboo.
Do you know what? The only thing I actually came up with
was the bamboo, the rest is Michaela.
I think this will be really useful in the magazine pitch.
I think it will really work well for us.
Today, what's going to happen after this meeting is that
me and James are going to go into the pitch and see the magazine.
You two will go to the venue and set it up.
I am concerned that if Vitality have picked anything slightly higher
than ours, so say they've got something that'll cost two grand,
we've got to sell double what they've got to sell.
We just can't mess up in any way, shape or form or else someone is...
Kent House, Knightsbridge.
just try that outfit and we can see what it looks like in real life.
Dressing the venue ahead of their catwalk show...
Yeah, I think that's better than what you'd come in.
..Elizabeth and Michaela.
London's iconic Oxo Tower.
Location for the high-end womenswear presentation.
Perfect for our designer, isn't it?
Sarah and Harrison...
What on Lord's green earth is it?
..take a first look at the collections.
It's like a gold ghost.
The clothes are definitely very interesting.
I've never seen anything quite like that.
It reminds you of one of those things paramedics put over you.
One is a cape, one looks like a space raider,
another one looks like something from Dawn Of The Dead.
I have got quite an uphill struggle maybe
in selling these items of clothing. Dunno.
Do I look catwalk? I feel catwalk.
You look like an alien.
-Winning the editor's support...
I present to you Helen Woollams.
..could help clinch deals at the show with trend conscious retailers.
Helen is phenomenal.
She encapsulates everything about being light years ahead.
Is her brand Helen Woollams?
Her brand is Helen Woollams.
-That is right.
she is Britain's top fashion designer of 2016 as well.
Why have you chosen that information for a 2017 magazine cover?
Er, it's only last year. She's still at the forefront.
She's going to be a household name, there's no doubt about it.
May I just stop you there? Is it Helen Woollams?
Is it Hellavagirl?
-Is this Hellavagirl, is that who you are talking about?
Erm, well, we've gone for Helen Woollams.
That's the brand that we've decided to push out there.
Is that her actual brand? Is that what she is wishing to purport?
Well, when we spoke to her, she wanted to put Helen Woollams.
-Can you tell me a little bit about the persons you think
-will wear these clothes?
-Age range, 25 to mid-30s, I would say.
-After they've finished work,
they can go to a do and put these pieces on and feel incredible.
I love the way the image fills the page.
Have you got any more questions?
-None more from me.
-Thank you so much.
Casting an expert eye over Joanna's cover...
..men's magazine ShortList.
Do you recognise anybody in the photo?
No, no, please tell me all about them.
That is my colleague, James.
Slightly different hairstyle but, yeah, that's definitely me!
-It's a look. Yeah.
-It is a look.
So, this brand is all ethically sourced and handmade.
So there's a bit of an ethical style in there
but also quite urban and futuristic.
When I look at this, the clothes weren't the things that jumped out
at me. What jumped out at me was your pose.
What that represents to me is sort of a amateur magician.
-More than model.
-Yeah, that's a weird thing to do in a photograph.
I kind of see it as James contemplating, you know,
should I go for this other brand that maybe isn't ethically sourced
and doesn't represent what my actual conscience is saying?
The fact that it took that much explaining is probably
not the best sign.
To me, that just all looks grey. I'd want a coloured background
or I'd want something that sort of jumps out at you.
This is what happens when you have two people on one page as well.
It doesn't really sort of, like, pop.
What we're trying to portray is, this is a front cover
of the magazine and you need people to basically pick this magazine up.
That's not a magazine cover.
It looks like something from a catalogue.
Me and James worked very hard yesterday to produce a creative image.
The only job the sub team had to do
was to make this look like a front cover.
But the experts said it looked nothing like that.
So I really wonder if they utilised their time properly yesterday
and put their all into it.
Time to find out if pitches paid off.
We really liked the cover overall.
We felt you really nailed our demographic.
You knew exactly the style.
It was a really nice cover, we were very impressed by it
and we'd like to offer you our support.
Thank you so much!
I really appreciate that.
-Thank you, bye-bye.
-All right, see you later, bye.
Magazine backing sewn up for Jade.
Hello, Joanna speaking?
Also aiming to use magazine endorsement in their sales pitches...
Hi, Joanna, Joe from ShortList here.
..Joanna and James.
Our magazine covers have got to be bright, vibrant
and it's because of that, I'm afraid,
that we can't offer support to you guys.
Sorry, it was not meant to be.
Thank you, bye.
Well, that's obviously disappointing.
-At the end the day, we've still got a good brand,
-so we've just got to sell it.
Back at the Oxo Tower...
-I'll get it...
..Harrison and Sarah.
I think the key thing is the name.
It's just getting her name out there.
And that's what we've tried to do.
-How did the pitch go?
I obviously tried my best.
And they said yes!
-Well done! Excellent.
-With sales, that's going to be a massive selling aid.
Yeah, there's a few things that they picked up on.
So, they pulled up the fact that she goes by another name, sort of thing.
-What do you mean another name?
-She's already got a brand.
I kind of went round that just by saying
that we're moving forward with her as a designer.
What do you think of having the name? Is it something we should do?
It's either nothing or this.
The fact that we're pushing her as a designer,
I don't think it's going to be bad just having this along here.
-Yeah. I mean, it's what we've got to work with.
Did you win the magazine cover?
They decided not to go with us.
-Our backdrop needed to kind of stand out more.
But because our bamboo was, like, grey,
they didn't think it looked like the front page.
Basically, they were saying it all kind of blends together too much.
Incredibly disappointed that Joanna and James...
I know they were trying to shift the blame onto the background image,
I mean, it's a bit of bamboo in the background.
We know how important it was to get the magazine's support.
The responsibility for that is the two people that went there -
the project manager, Joanna, and James.
In terms of roles today, I'll be the host.
I'd actually like Michaela to be dressing the models,
Elizabeth directing it and I'd like James to be the fourth model.
It does seem like I'm the face of this.
I think it's a smart move that I go on the catwalk.
I know what I'm doing. Just got to follow the other guys, the models.
Just keep myself in the zone.
Guys, we need to get this run-through.
OK, and let's...
Wait, wait, wait. No, because I need to read this out
while they're coming out, so I need to practise.
Half an hour till the fashion show.
Let's just slow down a minute.
-Right, is everybody ready? Everyone...
-No, just let me,
just give me a minute. You want me to direct it, let me direct it.
Listen, we need to just start running through it, Elizabeth.
Right, you want me to direct it or do you want me to make a mess of it?
Elizabeth is 100% a control freak. Like, people have said it before.
But she's still trying to overcomplicate stuff that should have just been simple.
Literally, we're going to end up arguing. We just need to start.
-Let's just do it.
-OK? First model, please.
Who is directing this? Joanna or me?
Because at this point it's going into a free for all.
On the other team...
Hello, testing, one, two, three.
..a run-through for director Harrison.
Stopwatch is on.
I'm not really here to try and shine.
My role involves directing the catwalk.
I mean, never done anything like that. I'm not putting forward
a business plan that involves anything to do with catwalking.
Before the show kicks off...
..a visit from the designer.
Really looking forward to pushing you out there
and just getting you showcased.
My only issue is it's Helen Woollams,
as opposed to Hellavagirl.
People don't really know me personally but they know the brand.
-Would you prefer if we were to get rid of the...
just because I just don't think people will get it.
-Yeah, that's no problem at all.
-Yeah, no worries.
-We'll get rid of them then and just make it
spectacular with all the clothes anyway.
Jade communicated the brand name as Helen Woollams.
It was really mortifying.
Obviously, Harrison and I had no idea about Hellavagirl,
so that is a frustrating oversight on Jade's part.
It's getting very full. Have a look.
Arriving, buyers from some of the
country's leading independent boutiques.
Interesting choice of hairstyle!
Yeah, Joanna loved it, you see.
Earlier today, they lost the magazine endorsement because it
wasn't professional enough. And now we have James,
who has just one day's modelling
experience, taking part in the catwalk.
They really don't appear to have learnt from their mistake.
-Good luck, Joanna.
Introducing their affordable men's clothing range...
Good evening, everybody.
This collection has really, erm,
been produced with the mass market in mind.
Sit back, relax, feel the love and the eco-friendly
contemporary fashion which we are about to display to you today.
So, the first model that we have is in the Hiroto harem trousers
and these are £70.
OK, when he comes off, go.
Here, we have the Elji panel harem shorts.
This is an absolutely fabulous casual look.
Go, thank you.
Checking him out?
I was looking at Joanna but I'll check him out.
Again, very spring/summer. And these are at £65.
If you want to come and stand here and when I send you, go, yeah?
As you can see, the model is now
pairing the harem shorts with the Nishi oversized vest.
Here we have one of the more smarter looks of the collection.
And this material is actually made out of the bamboo material.
This is paired with the Aiko long-sleeved top on the inside.
He is doing all right.
Yeah, he is, doing good.
I don't think you'd know he was a model virgin.
And the shirt is at £155.
So, we hope that you've, erm,
enjoyed the show and we hope that this would be a collection that you
would like to stock.
Proud to showcase you Britain's top fashion designer...
..aiming to win over the buyers with her exciting high-end collection...
This is an exciting opportunity to get on board...
Thank you so much for coming today.
And, erm, so, TheLastDawn...
TheLastDawnonMars collection was inspired,
really, just by thinking outside the box.
There's nothing more that you can do than represent a UK-based woman that
makes people feel fierce.
And I hope you enjoy the shows, ladies and gentlemen.
So, first up, we have the coat.
This piece is really inspired by the fact that the clouds in the sky
really help you to drift off and just imagine where you could be.
It's dramatic, it's statement,
it really just shows who you can become if you were to get out there.
There's no limits with this design.
And... And Hellavagirl will really... inspire you.
These are professional buyers,
potentially able to spend thousands of pounds on clothing.
Looking around this room, everyone looks very lost.
You're not going to be able to get
this anywhere else and have that really
I have no idea what Jade is talking about.
And I don't think they do, either.
Shit, this piece is really hard to do.
Helen wanted to really incorporate the fact that when you put this on,
you become the Queen of Mars and you can put
your first foot forward and we've
been privileged enough to announce that
we, erm, accompany the support of Stylist magazine.
And this is the one that we can see here on the cover.
So, thank you very much.
You did really well, honestly.
Presentations over, one hour to secure orders.
Because Stylist is behind it, you wouldn't regret it.
For Jade's luxury ladieswear...
Is there any flexibility with the price?
Erm, we haven't got any movement room on the price.
..total cost of the collection, £8,500.
OK, so we've got two of the organza dress,
two of the brocade and feathers cape at 475,
and two of the full moon dress.
So, Harrison, do you want to tally that up while I finish off?
I worry for Harrison because there's nothing he's done on this task that
has made any difference.
He's had no influence on any of the commissions,
he's really just an assistant.
He's just brought back the dress for you.
-On the other team...
-If you do, like, take a set,
we can look at giving you some discount.
..with their affordable men's range...
It's super good for the environment, there's zero material waste.
..from Michaela, the hard sell.
It's all sustainable,
so this is a real thing that the mass market is missing out on at the
-The high-street retailers are now,
-they have a conscious range in. So, H&M do.
-Like, H&M do.
You wouldn't be wanting to buy the clothes people would put in H&M,
would you? It shouldn't be what you're looking for,
surely you want something different to what H&M stock.
-I want something that's going to sell.
-If you don't take them in stores,
there is other people that will do that and you don't want to say,
"Yeah, I waited till Bob down the street got it."
He made a killing and I jumped off the back of it.
I mean, I don't have a shop, but that is how it works, no?
Michaela's a good salesperson. We've seen that on a number of tasks.
But this is a very particular type of selling and I do believe that her
aggressive stance might have put off some people.
-There's not enough in this collection for me.
Thank you anyway for your time.
You might get it in your store next year after
everybody else has bought it!
Half an hour for orders to be completed.
You might as well just take the whole one and I'll give you 10% off.
-Go for it.
-Yeah, well done.
Yeah, the Koji shirts, charged at £60, what would you like?
-Ten? Brilliant. Thank you.
-Thank you very much.
Would you be interested in stocking any of the products in your shop?
The price point for me is just far too high.
It's something that I would wear,
I imagine it's something that you would wear as well.
We will do two jumpsuits and two of the silver jacket.
Can we persuade you to try the full moon jacket with a view to maybe
stocking some of our other items?
If we put you down for 80 of the trousers and 20 of the shirt.
So, those five items, happy with that?
I do feel like we've got a good chance going into the boardroom.
I think we've done, honestly, I think we've done so well.
I think we've taken a risk but hopefully it'll pay off.
Yeah, good job, guys, good job.
In fashion, you have to take risks and in this task,
that's exactly what I did.
I'm feeling exhausted but I just really hope that it's paid off.
The only thing I'm worried about right now is,
have we actually done enough in terms of sales?
I don't know what the other team have done,
so when we go into the boardroom, it's all down to the numbers.
Tonight, orders will be counted.
Tomorrow, in the boardroom, a dressing down.
You can go to the boardroom now.
Well, your task was to represent a designer, deriving your income,
as an agent, from commission.
Based on last week,
now Jade and Joanna are separated, I think this is what fashion designers
might call a needle match.
I'll start with Karren's team, Vitality.
Jade, sitting here, is the project manager.
I'm into my fashion. I'm not claiming to be a
fashionista but out of the
three of us, I'm happy that I put
myself forward and Sarah was sub team leader.
Sarah, OK. So, the fashion team was you.
-And you interviewed three designers, yeah?
Yeah, so, all three ranges had something good about them.
However, I decided to go for the high-end one purely because we could
-make more profit there.
-These were very expensive,
up to £1,000 at wholesale price.
-I saw some pictures.
My initial reaction was, is BacoFoil the new black?
Yes, there where a few outfits there that were a bit more out there
but I believe that they really dressed up the show and thought it
was someone I could get behind and show that I was passionate.
So then, this sub team, you were
responsible for setting up the catwalk.
That's right, yeah, we started the day off casting the models.
You enjoyed yourself, didn't you, casting those models, Harrison?
Yeah, I thought I'd take one for the team and they were perfect for the
catwalk, so we did well there.
Also, you did the front page for the magazine, right?
We had to design the cover and put a strapline.
She's posing as a teapot.
Tell me about this "Britain's Top Designer 2016".
This is a 2017 magazine.
Yeah, well, it's quite a big award to win.
-Stylist didn't like it.
-They got the support of the magazine because of the photograph,
not because of the front cover.
We tried to just use the information we had from the phone call and put
something about Helen, as we thought at the time,
Helen Woollams and her collection.
-Erm, Helen's Hellavagirl, that was her designer name,
which came to light later on.
But I still believe that I managed to push her out as a person.
But she didn't want to be pushed out as a person.
She asked you to sell her brand, a range of clothing.
It's like promoting an Elton John concert and saying,
"Come along and see Reg Dwight," which is his real name.
We had some balloons out there with her name on, initially, so,
when we spoke to her, she asked if we would remove them,
so we went forward and still did that.
She wasn't happy, though, was she?
I think Helen, when she got there, told you to pull them down.
-But it still worked well.
And I negotiated with her and got 10% commission.
You were disappointed, Sarah, about the commission.
I was frustrated because your brief was really strongly about the
She was pretty dead set on the fact that it was 10%...
Mm-hm. 10% of high ticket value items,
could turn out to be a lot of commission.
So, do you think the team worked well together, all three of you?
Yeah, I believe we worked really well together.
Yes, we did our best.
So, let's move on to Graphene.
Joanna, you jumped in there because you like fashion.
Yeah, I was definitely in my happy place.
Grumpy cat to a Cheshire cat, I think you went from.
Yes. I thought, as project manager,
it would be best for me to have an input in what collection we ended up
choosing and I think the lowest price range designer was a bit more
kind of mainstream and commercial.
Did it occur to you you may have to sell ten times the amount?
Yeah, but I thought that that particular collection,
more people would buy it.
Was it all eco-friendly and all that type of stuff, was it?
All locally sourced, sustainable.
We managed to negotiate 17% commission.
And we'd get 10% discount if they buy the collection.
So, then, you two think about how the thing is going to run.
Michaela will dress and I will do the directing.
Think Elizabeth's quite keen on directing.
I guess your favourite designer could be Hugo Bossy.
Me and James went to pitch to the magazine.
I asked James if he would participate in the photo shoot.
That's you, there, with the...
-You look like you're constipated.
They said it was urban trend.
Still don't really know what that means.
The feedback from the magazine was that the background,
which was supposed to be bamboo, was dark and boring.
Michaela, you're in magazines,
you should know that the front cover is the thing that attracts people.
I also don't run a men's fashion magazine, it's construction ones,
so very different.
A magazine is a magazine. The principle is the same, really.
So, you started selling.
-And I think, Michaela, when you're selling to these kind of very
creative, fashionable people and I believe, Claude,
you got a little complaint, didn't you?
They felt offended by your sales technique.
I was just trying to turn the sale around.
She said no and I thought of a different angle and I don't think
-she liked that.
-A bit aggressive.
-A bit aggressive.
-I think I was pointing out...
She didn't like it. And, Elizabeth, was you there trying to sell?
Yes, Lord Sugar. I was. Michaela and I were working in a team together
and we took it in teams... In turns to speak to people.
Oh, you let someone else in, did you?
Yes, Lord Sugar. I've taken your advice on board.
Trying to get the last word out of you is trying to explain to
Naomi Campbell she's going to fly economy.
How was the general team?
-I think really good.
-Yeah, we worked very well.
And the project manager?
All right. Well, I think it's time
to work out how much commission we got.
Karren, what orders did your team secure?
Well, Vitality had a commission of 10% and the order value was £11,015
which gave them a commission of £1,101.50.
Claude, what about your team, then?
Well, Alan, as you heard, they did negotiate an excellent commission of
The orders were £25,663.50,
giving a total commission of £4,362.80.
Very good. Well, there you go, Graphene.
So, getting so far in this process now, you must be flying high, so,
to celebrate, I've arranged for you to go indoor skydiving.
You will experience an incredible freefall sensation without having to
throw yourself out of a plane.
Have fun. I'll see you in a few days' time. OK?
-Thank you very much, Lord Sugar.
-Thank you, Lord Sugar.
-Thank you, Claude. Thank you, Karren.
Well, Jade, seems the risk with the high-ticket item didn't come off.
You go off and have a chat amongst yourselves and when you come back in
here, I'm going to decide who is going to remain in the process.
OK? Off you go.
I'm feeling incredibly proud.
I think people still continue to underestimate me.
I'm on cloud nine. 100% think I can win.
Oh, my God!
My God, what a roller-coaster.
I think I've had the full experience in this process.
Top to bottom and back again.
I couldn't have gone through more ringers than I've been through and I
want to show Lord Sugar that I can achieve something special with his
advice and guidance and that's what I'm here to do.
I'm gutted that we've lost this task.
-We shouldn't have.
-We put on a great show, it's just, ultimately,
it was about the sales we generated.
I don't think it's just about the sales, though.
There were a lot of factors that I did translate over to you guys that
-Jade's responsible for picking the designer we were to
represent. We had no chance, really,
of selling a large quantity of extremely out-there clothing
at really high prices.
I still believe I chose the right designer.
Yes, it was a higher price point,
but we all decided that we were going to take that risk.
I've made the best decisions that I possibly could.
When I've run them past Sarah, the sub team,
I've not had that much and if you're going to be Lord Sugar's business
partner, he doesn't want anybody who's just being carried.
I have done a hell of a lot in this task.
I think it's just the negotiation bit was so key.
You wouldn't have been able to do any more than I have done,
-I'm telling you that now for free.
-I think, as project manager,
Jade took on a lot of the responsibility and she wasn't strong
enough to see it through.
-Yes, Lord Sugar?
-Can you send the three of them in, please?
Well, I've expressed my disappointment on all
elements of this task here.
I've got to decide who is remaining in this process.
Jade, I believe it was you that
decided to go for the high-price one.
Yes, I believe that the quality was
there and we did all agree that it was
the higher-end one that we were going to go for.
On this task what went wrong is
having the high-end fashion designer,
people aren't going to buy large volumes.
That's right, and the problem is because they're expensive pieces,
Harrison and I had an uphill battle trying to sell it.
-I did ask you guys, though, I did speak to you on the phone,
you're more than happy now to speak up now and say that was the wrong
decision, but at the time you knew the price point...
Yeah, but, Jade, we didn't have the information.
You knew the price and you were happy to go with the higher-end one.
No, no, it wasn't about that. You thought you could get passionate about the high-end items.
I was worried, the first thoughts that crossed my mind is we're going
-to have to talk about these.
-Selling that you really do have to
know about the fabric, the design, none of you had that ability.
You know, the Gothic and theatrical
thing, it turned into the Frocky Horror Show,
never mind the Rocky Horror Show.
Yeah, when we opened the box it was quite a shock.
I didn't really know if they go on your head, around your waist,
I wasn't really sure.
Harrison, what, what were you doing in this task?
I definitely contributed to this task.
That's all I hear from you is, "I contributed."
-What use were you?
I mean they had enough mannequins so they obviously didn't use you for
-My task as the fashion director, so, yeah, I was...
I kept things calm at the back when there is a lot of nerves flying
around in a stressful situation.
And I did exactly what was needed of a fashion director.
Didn't sale anything, did you?
Well, the idea of that was to let Sarah lead the pitches.
She can talk about woman's fashion a lot better than I can.
You sound as useful as a fur coat in a sauna to me.
I'll have to disagree.
You can disagree all you like but you seem to forget I was there.
I saw everything you did or everything you didn't do.
Sarah, you run a business where you negotiate with retailers.
-I do, yes.
-They ask about margins.
-And Jade in her own admission said,
"I don't know anything about negotiating commission."
Yes, that's correct.
Which means you allowed her to go off, choose the designer,
negotiate the commissions,
and she hasn't got a clue how to do it.
I thought it was fairly straightforward in terms of the negotiation.
I didn't feel there was any depth to it. I feel like week ten we're all
quite capable of doing a simple negotiation like that.
I can negotiate,
and I did get the highest percentage, I believe,
out of Helen that I could've got on that day.
In return for 10%, you put on a fashion show, you recruited models.
The other thing is that you never even negotiated at all
for volume discount.
That was an oversight on my behalf.
Oversight? What about if I sell six or ten?
It was an oversight but I believe the 10% at that point in time was
the best amount that she was going to give me.
It's frustrating because part of me did feel that I should've gone on
the fashion designer meet.
I felt there was a lot to do in terms of planning.
It's just unfortunate, I think, that Jade was on her own on that side.
The observation of both Claude and
Karren is that you kind of just go along with it.
You don't step in early enough and say,
"Whoa, whoa, hold on, you shouldn't be doing that."
I take that on board and I'm very happy to be more vocal
-if I need to be.
-So who's responsible for the failure, then, here?
Jade, I think didn't negotiate a
good enough deal and cost us the task.
And Harrison, why should I consider you to remain in this process?
You're not going to find anyone with the drive or determination that I've
got. To even get to task ten
shows the determination and passion I've got is second to none.
All right, well, look.
I'm going to have a chat with Claude
and Karren because it's a big decision
now as to who's going to remain, OK?
You three go and step outside at the moment.
Sarah, we've had had three losses on the trot.
Sometimes in business you just can't avoid confrontation.
I do worry about her ability to be able to confront difficult people.
Jade, I mean, she has admitted that she made the mistake on this,
made the mistake on that.
I think she's got her skills but I think she's not the full package.
I mean, Harrison, from what I can see he's enthusiastic.
He's his own one-man fan club.
He thinks he's done wonderfully, I haven't seen anything.
Yes, Lord Sugar.
Can you send the three of them in, please?
You can go to the boardroom now.
Ladies and gentlemen, this is such an important event,
this tenth week, because, you know, possibly one of you here might come
on to be my business partner.
So, Sarah you lost three in a row and I'm wondering
whether you are sliding
off the edge of a cliff here because on this particular task you didn't
sell that much.
I was selling £1,000 dresses with materials,
fabrics, things I had absolutely no knowledge or understanding of.
And we had picked the high-end range which meant we couldn't zoom around,
we had to kind of spend a bit time with people looking at the pieces.
I still managed to speak to eight people within that time frame,
though, and sold over £3,000 worth.
But Jade had had all the information, we were selling blind.
You'd seen... No, you'd heard the pitch that I'd given...
No, I was dressing 12 models, making sure the event went well.
No, because Harrison and I are not high-end fashion gurus so it was
-difficult trying to talk to women.
-I'm not a high-end fashion guru.
You certainly don't know much about fashion.
I think the fashion police would want to breathalyse you, actually.
Jade, bearing in mind that you have
admitted certain mistakes to me here today, you know,
on picking the wrong product, not negotiating for bulk quantity,
can you tell me who you think, then, is responsible for the failure of
the task out of the three of you?
I'd have to say that Harrison didn't contribute anywhere near as much as
anybody else to this task. I have put myself out there...
-In what bit?
-Well, exactly, in what bit, what have you done?
What part didn't I contribute?
What have you done? I'm no negotiating or fashion expert but
I put myself out there to make sure that I prove to you that I'm
adaptable and I can do anything that you set me to do.
Yeah, that's great. I did definitely adapt to the task.
I set up the room, I was there to do that.
By the sounds of things,
it sounds like he's put out some chairs over the whole task.
You've literally just said that one second ago, so...
That is exactly how it feels, though.
Well, you felt that for two seconds.
-What have you done?
-Every single thing on the task that
we had to do, were done. So that's exactly what we did.
-I can't do your job for you.
-So, so what element... Did you sell? No. Did you negotiate?
No. Right, so what have you done?
Now you're going down this road,
the failure of this task is you picked the wrong fashion line.
I wasn't going to put myself in picking women's fashion because if
we got it wrong you'd say, "Harrison, why did you..."
But that's a cop out, there's so many elements of this that I don't
feel comfortable with but I still go ahead and put myself forward to do it.
Harrison, why didn't you do any selling?
So, on women's sales I wanted Sarah to take the lead.
She's going to be able to talk about women's fashion a lot better than me.
I don't expect you to be a fashion expert,
I want to see how quick you can adapt.
Pick things up. And so you should've been capable to do a bit of selling
instead of stepping back.
I wouldn't say I stepped back, I haven't step back from any task,
-you'll see that...
-Well, I haven't seen it.
You didn't even bother to put
yourself forward for that negotiation.
I have just as much experience doing that as you do yet there I am putting myself forward for it
-and you haven't.
-I think you've worn more women's dresses than I have.
Harrison, you say that your best ability is "to adapt to his surroundings".
100%, I think I've proved that.
Well, I threw you in this fashion business thing, you didn't adapt to
-it, did you?
-I definitely adapted to the fashion surrounding.
I was literally backstage of a catwalk directing the catwalk.
But you put yourself in a position
where you're not going to get penalised
for doing anything cos you didn't do anything.
What, what are you talking about...
There was only one position to go in and I got it right,
-so what are you talking about?
-None of the decisions were difficult so I
think Jade, unfortunately, on day one,
those decisions we were working with them on day two,
they were irreversible. We didn't have a brand.
-We didn't have a strategy...
-You didn't have anything to do really on
-We did Jade, we...
-I had to take on a lot of responsibility just
-with this and negotiating.
-Yeah, but Jade this is
week ten, you're going into business with Lord Sugar,
you have to be capable, you have to be competent.
You have to be confident with your decisions and you
have to communicate with your team, it's basic business knowledge.
You should've done that negotiation...
I should've. Next time I will because I've been
given feedback that I need to be more vocal and passionate and
perhaps that is something I need to take on board.
Sarah, in your own admission here,
Sarah confesses she's not tough enough.
This is what we've actually been talking about here today, isn't it?
Lord Sugar, I'm definitely tough,
I have no problem doing hard negotiations, I have no problem
sacking, disciplining, doing whatever I need to do in my business.
I have absolutely no problem doing that.
Who's responsible for the failure of this task?
Jade's responsible. It was poor
decision-making on day one and I think at
this stage in the process there's no excuses,
you have to be able to do basic things like negotiate.
You made decisions but then you didn't follow through,
you didn't communicate even the brand name.
We had the lady's name up there and it wasn't her brand name,
-it's a simple thing.
-You were capable of speaking to me about it.
At 2pm in the afternoon, we were trying to dress 12 models, which we also did.
-So, it was too late, decisions were too late.
-Dressing the 12 models in
comparison to the fact that I did negotiate, I did pick out the line,
I've done all of that,
it's better than Harrison being able to put out some chairs.
Well, look, I think I've heard enough.
So I'm going to try and summarise.
Sarah, this last three weeks you seem to have slipped back a bit and
that worries me as to whether you got the staying power
in business at all.
And Jade, you admitted all of the errors and
mistakes that were made in this task.
But, Harrison, I don't know what you did on this task.
In fact, I've had a bit of a problem understanding what you did on other
tasks. It is with regret, Harrison, you're fired.
Cheers. Thanks for the opportunity.
Ladies, this is an important stage.
I've got to make some important decisions here today.
Jade, this was a big mess up.
I've definitely been able to prove myself in the other tasks though and
-the business plan that I've got...
-Yeah, yeah, Jade, Jade,
I don't want to hear any more, I'm sorry. You're fired.
Thank you for the opportunity, it's been unbelievable, thank you.
Sarah, I'm going to let you remain.
Go back to the house, take on board all that has been said.
I will, thank you so much.
I took a risk with this task,
it didn't pay off but overall I really did deserve
to be in that final five.
Feeling gutted to go out on the last task.
Still make a success of the business, will become a household
name, I was so close.
-Who's coming back?
-I think Sarah.
-My heart says Jade, my head says Sarah.
But I want Harrison here too.
-Room for one more?
13 people have gone and we're left and we've got to now show what we're
-The next bit is easy, it's all about your own business.
All they're going to do is pull up everything from your past.
-Your whole history.
-Your whole history, there'll be things that you don't even remember!
-I'm clean as a whistle.
-Don't you dare!
Now, the final five remain.
The search for Lord Sugar's next business partner continues.
-Oh, my God.
-Don't be sick.
..under the microscope.
Three million, six million, nine million is not achievable.
-It's not going to happen.
-Do I look simple to you?
I mean this with all respect.
I don't think you're being very respectful.
I think you should take your tone down.
And in the boardroom...
You have no experience.
I can't see this scaling up and so whether I'm right or wrong,
Lord Sugar gathers the candidates at Somerset House, where he reveals that they are to become fashion agents, selling garments for designers.
They must select a designer, plan and organise a catwalk show and put together a magazine cover to supplement their sales campaign.
One team's lack of fashion sense leads to handbags at dawn, and a no-frills magazine pitch ruffles a few feathers. A bad negotiation leaves the other team exposed, and further embarrassment comes from mismatched information about their chosen designer.
In the boardroom, candidates have to button up whilst Lord Sugar unravels the task and gives them a dressing down, as he decides who is so last season - 'You're fired!'.