Food Boxes The Apprentice


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Food Boxes

Lord Sugar tasks the candidates with cooking up a concept for a new recipe kit. Half-baked branding and kitchen nightmares result in sour pitches.


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This is not a holiday camp.

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This is a business proposition from heaven.

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Lord Sugar is searching for a brand-new business partner.

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Forget about Brexit. In this process,

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I'm the one who decides who is going to remain and who is going to leave.

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Competing for his cash...

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..millionaire moguls in the making.

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This is a bloody shambles.

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It was boring, boring, boring.

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There was no bloody strategy.

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-We need to go now.

-Run.

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Oh, my God!

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It's a prize worth fighting for.

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Can you actually physically do it?

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-No.

-Your behaviour is ridiculous.

-THEY TALK OVER EACH OTHER

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18 candidates.

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-Are you putting in any input?

-I'm asking...

-Or are you trying

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to stray away from making a decision yourself?

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12 tough tasks.

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To infinity and beyond!

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One life-changing investment.

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You're fired. You're fired.

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You didn't follow the money.

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You're fired.

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This programme contains some strong language.

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Previously...

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I need you to take over a doggie daycare centre.

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Pull profit from pooch pampering...

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-She's loving it!

-..and doggie dos.

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Here. Massive poos.

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Massive poos. Loads of them.

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Start on the calls, please, Michaela.

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While Project Manager Charles let others lead...

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Give him the fizz bath on his feet.

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I'll keep my hands clean.

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..Team Vitality...

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Why did we commit to duck poo?

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-We said the big ones.

-They're all big!

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..felt rough...

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Oh, God, it just went into the grass.

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..and struggled with the task in hand.

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No, no, no. Don't go. Just don't go!

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All about the monies.

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Team Graphene, led by James...

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Doggy dancing.

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That's £45.

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-All right, then.

-..made a dog's dinner of pricing...

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I spoke to one of the other customers

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and she was only paying 25.

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Apologies, there was a miscommunication.

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-Oh, that's the one.

-Yeah.

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..and snapping mutts.

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Can you see the issue? They're blurry.

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In the boardroom...

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£1,277.

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..Graphene were top dogs.

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I'll see you on the next task.

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And three candidates...

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-I just want the opportunity...

-I think you've had your opportunity.

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..were let off the leash.

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So Andrew, Anisa, Charles,

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you're fired.

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Now, eight remain to fight for the chance to become

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Lord Sugar's business partner.

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5:00am.

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PHONE RINGS

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-Hello.

-Good morning.

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Lord Sugar would like to meet you at 8, Southwark Street.

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The cars will be outside in 20 minutes.

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Cool.

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-Hello.

-The cars will be here in 20 minutes.

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-Did he say what we're doing?

-No idea.

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Guys, number 8, Southwark Street.

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I can't believe that three of them have gone now.

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Everybody is a viable contender.

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Everyone?

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-Last two boys left, literally.

-THEY LAUGH

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Sarah, if you're not on my team,

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you've got a fight on your hands for this task.

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SARAH CHUCKLES

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Harrison, how do you feel being the only person left in this competition

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who hasn't been a Project Manager?

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I mean the pressure is on for you now, like, to be PM.

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Of course. If it falls to me,

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I will definitely put myself forward for Project Manager.

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I'm actually looking forward to it.

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The boys have had no chance, from the start, have they?

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No. They just haven't shone at all.

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I don't think the two that are left now are strong.

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So, if they can work with us, take our lead, they'll be all right.

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If they just do as they're told. Like a good little man.

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Yeah!

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If they know who wears the trousers, they'll be fine.

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And look...!

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Borough Market.

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Providing hungry Londoners with premium produce for over 1,000 years.

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-Good morning.

-CANDIDATES:

-Good morning, Lord Sugar.

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Welcome to the famous Borough Market.

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Lots of people want to cook fresh ingredients each day,

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so the latest innovation in the food industry is recipe kits.

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Now, a recipe kit contains all of the raw ingredients you need to cook a delicious meal.

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So, for this task, you have to invent your own recipe kit.

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You will need to brand and design the packaging,

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and you will also need to create an exciting dish.

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Now, tomorrow, in order to pitch your recipe kits, you're going to do

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a live cooking demonstration,

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and the winning team will be decided by a panel of experts.

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Now, to even the teams up,

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Harrison and Joanna, go over there and join Vitality.

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And Sarah, you go and join Graphene.

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Now, Harrison, your business idea is to do with food,

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so you're going to be the Project Manager.

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Sarah, whilst your business idea is not totally to do with food,

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it is in that kind of area.

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You're going to be the Project Manager of Graphene.

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So, everything clear?

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-Yes, Lord Sugar.

-Well, good luck,

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good cooking, and I'll see you back in the boardroom in a few days' time.

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A booming sector,

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recipe kits contain ingredients and instructions for novice cooks to

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create one specific dish.

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First job, cook up a concept for their kits.

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My business idea is to go into the healthy food and healthy eating market.

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Chomping at the bit, first-time head honcho, Harrison.

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You're not just eating healthy food to benefit from your body,

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but also your mind will genuinely benefit from it,

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so I want to go down that road and, kind of...

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Yeah, I want healthy food as our topic to go forward.

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If that's what you do, that's your sector, then.

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It's stupid to do anything else.

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-Excellent. That's what we're doing, then.

-Yeah.

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Mulling over meals on the other team...

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I'm thinking along the lines of gourmet.

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..confectionery company owner Sarah.

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The idea that we can bring something that is gourmet

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to a table in 30 minutes that's really easy, is key.

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I think that is going to be one of the main selling points.

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Gourmet, it has to be.

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Next on the menu...

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I'd like to put myself on the branding team.

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..division of labour.

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I've built my own brand, I've worked on that,

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I think I'm much stronger there than on the recipe side.

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I grew up in the kitchen with my mother

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who's a chef and a trained catering lecturer.

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I am skilled at preparing presentations with a product

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in front of me, using my hands.

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I'm also skilled at presenting and making something.

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Fantastic. Elizabeth, based on what you have said to me,

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I think you'll be really strong in the kitchen.

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I'd like Bushra to join me on the branding team.

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James, I think you'll be fantastic in the kitchen,

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are you happy working with each other?

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Are you going to be calm, considered?

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-Absolutely.

-I'm going to pick James as my sub team leader.

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OK, guys? Let's keep talking and let's win this.

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Right, let's decide a team split.

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I wouldn't put myself in the branding team.

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-Can you cook?

-I can cook, yeah.

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You can cook, that's perfect. I'm going to put Michaela on the recipe

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team because she cooks at the house, so it's not too bad.

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I thought about going on branding,

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only because I have an idea of exactly how I want it to look.

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Obviously, the branding is really important, but the recipe side is more important...

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because if it doesn't taste good, ultimately...

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Are you going to be strongest?

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The reason I was initially thinking about it is because I have got an idea.

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So why don't you just tell the branding team your idea?

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If I was to put myself on the recipe team,

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Jade and Joanna on the branding team....

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Don't let me influence you.

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No, no. That is the perfect way to do it.

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I will put Jade as sub team leader because I think you have more

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background in branding, so it makes perfect sense to do that.

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There is no doubt that Harrison was railroaded, by Michaela,

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to go from the branding team onto the recipe team.

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However, his expertise probably

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would have been better served

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in the branding team, because that is where he can make the most impact

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in terms of colour, design, name

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and all those things that he is pretty passionate about.

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12:00pm.

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Today, half of each team will create their dish...

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I had an idea that you basically have a taste of that country -

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that's the slogan, it's like taste of Italy, taste of China...

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..while the rest build brands.

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I'd like to think that I will come up with an idea and you'll bounce it

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back at me and I'll bounce it back at you and no idea is a stupid idea,

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but ultimately I'll just make sure that I have the final say.

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South West London.

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In charge of producing gourmet fare...

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These are our special ingredients.

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..recruitment company owner James.

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A salmon risotto would be the more gourmet dish.

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So, I think that is a good option for us.

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And will be quite a fun dish to cook.

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Yes. There is some cooking to it.

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You've got to keep it moving at all times, things like that.

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I think, for me, with the flavours that we have available to add to it,

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-I think that's the one we can really enthuse the most.

-I agree.

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-You could probably use the cream.

-I agree.

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Which would be one. You could use the truffle oil.

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Potentially. Salmon with a small amount of saffron through it would

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give a real gourmet but luxury flavour to the dish.

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-Have you ever made a risotto before, James?

-Yeah, I have.

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Good. I have.

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On the other team...

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I was thinking more along the lines of maybe chicken?

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..Harrison and Michaela...

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-Maybe like, with a curry so we can spice it up...

-Yeah.

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..brainstorm healthy meals.

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If I was thinking of having something healthy,

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I wouldn't say I'd have a chicken curry.

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Yes, but that's the point of us making it healthy, isn't it?

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So, if we was to make a chicken curry that was healthy,

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then it'd be dead good.

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-Yeah.

-The only issue is, I have never made one from scratch.

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I do have an idea of how to do it,

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but it could just be shocking

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and we only have a certain amount of time to get it boxed up.

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Let's go, chicken curry.

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-Yeah.

-Yeah? OK, perfect.

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Lunchtime. At creative agency Red Brick Road...

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If you eat rubbish, you feel rubbish.

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If you eat good, you feel good.

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..Jade and Joanna chew over Harrison's healthy brand.

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So how about, like, root flavours...

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I really don't like that. I think it just sounds...

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I'm just telling you what I like and then you can decide.

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I think it needs to have something to do with your mind,

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so, food fresh,

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food mind, fresh for food, fresh food...

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Sorry, I literally just need to finish my own thoughts.

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-Let's have a silent minute.

-Yeah.

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Think...

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Oh, it's just... I don't...

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Natural mind.

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Healthy mind.

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Think...

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-Nutri...

-Sorry, all I can hear is your voice.

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Simple food.

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Simple fresh...

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Also at the agency...

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I was thinking of World Gourmet Kitchen.

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..and on a mission to create a luxury brand...

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Gourmet Crusaders I like because I thought,

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it is like a bit of a call to action.

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..Bushra and Project Manager, Sarah.

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I feel like the Crusaders for me

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feels a little bit more like an army, like a fight, like a battle.

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I don't know, what does that word say to you? When you are a crusader.

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I think to crusade is to stomp, to walk around, to travel, to explore,

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so I don't think we need to tie in on that too much.

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-Yeah.

-OK, we're going to go with Gourmet Crusaders.

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-PHONE RINGS

-Here we go. Oh, that is the sub team. Hi, James.

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Hey, Sarah. We have chosen to go with the risotto,

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so it's a salmon risotto.

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Fantastic, OK. So, we're thinking about this whole world gourmet concept.

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Yeah. That's what I was thinking, when I was discussing it in the car,

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the theme would be, you could have China, Thailand, like different places.

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For instance, with our theme, that would be Italy, then.

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Yes, basically it would be like a taste of Italy.

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That's brilliant. We'll speak a bit later, let's keep in touch.

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-Speak to you later.

-Bye.

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-Bye.

-Bye-bye.

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You know like you get your passport stamped,

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you could always have a stamp on the front of the box to say that this is

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Italian, which might be quite nice.

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A passport stamp. Yeah.

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2:30.

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Maybe have something in the name that is to do with the root.

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Still to decide on a brand name...

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Anything that comes from a plant with a root is natural.

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..Jade and Joanna.

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PHONE RINGS

0:12:290:12:32

-Hello.

-Hello. So, what we've selected to go for is

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a chicken curry,

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but we're going down the road of making it a healthy dish,

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so what you're at now, is just come up with a name.

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Yeah. But I don't even want to pose it to you.

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Which was... What was it?

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Can I actually just speak?

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This was just when we were brainstorming loads,

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but one of the things that was thrown out there was root flavours.

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It needs to be something like, in the mind.

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Use your worldly knowledge,

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think of a different word for mind, try and keep it along those lines.

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OK, try more names.

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-I'll let you crack on with that.

-OK.

0:13:070:13:08

All right, then. Thanks. Bye.

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Bye.

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If we end up going for something that is root based or superfood or...

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Look, I really would like to get away from the root.

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-Can I just finish?

-No, because I am asking you now, please,

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to come up with ideas to do with your mind and to do with natural and nature because then

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we are on the same page.

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This is really important.

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I am trying to be on the same page, but for example, root is natural,

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natural is natural, but...

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Your PM has just told you he doesn't like that idea,

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-so get away from that idea.

-I know, but...

0:13:350:13:38

Joanna is completely going away from the idea that it is meant to

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be about your mind. And to be honest with you, I don't want her on my team, she is driving me up the wall.

0:13:400:13:45

I don't... Ooh!

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Can we just think of some more of these, please, Joanna?

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I am thinking, in my mind.

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Natromind, Natrofuel...

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On the other team...

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So, shall I get on with the onion then?

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I'll do the onion, I'll do the veg.

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..working on their risotto recipe...

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If you just map out roughly the method.

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..James and Elizabeth weigh up who does what.

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Right, let's start cooking, let's try this.

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Do you want me to chop an onion?

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No, I'll chop the onion, it's fine, I'll do that.

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-What do you want me to do?

-Well, we need to...

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I need to chop it first.

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We can't actually start frying until we put this on.

0:14:200:14:22

It's so hard to actually do it... Do you want me to chop it?

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No, I'll chop it, it's fine.

0:14:260:14:27

So what are you going to do, sweat off the onion?

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-Yeah.

-And the rice,

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-get some flavour in it.

-Exactly that.

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The rice will go in first with the celery.

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Why don't I chop the celery?

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Would that be all right?

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Yeah?

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-Yeah?

-Yeah.

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Fine.

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You know, it is typical Elizabeth, she is a complete control freak.

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James has given them both a job to do,

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but Elizabeth doesn't only want to do her job,

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but she wants to do his job as well.

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It's not really got as much heat as I would like.

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-Do you want me to turn it up?

-No.

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No, no, no, no.

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Well, it's either going to be me or you who's cooking it tomorrow,

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and as it looks at the moment, it's probably going to be you cooking it.

0:15:130:15:16

On the other team...

0:15:160:15:18

We've got some stock here

0:15:180:15:19

which is heating up again. You know that?

0:15:190:15:22

..novice cooks, Harrison and Michaela...

0:15:220:15:24

"Mix well and add the chicken." Sweet.

0:15:240:15:26

..hone their healthy chicken curry.

0:15:260:15:29

When do we start adding these other bits?

0:15:290:15:31

Yeah, so what we're going to do is when we add the stock to this,

0:15:310:15:33

at that point, then, we're going to put the yoghurt in.

0:15:330:15:36

Curry powder, is that healthy?

0:15:360:15:37

How much curry powder are we putting in, Harrison?

0:15:370:15:39

-Two tablespoons.

-Two tablespoons?

0:15:390:15:41

Two teaspoons. Two tablespoons, sorry.

0:15:410:15:43

-Two tablespoons.

-Oh, no, wait.

0:15:430:15:45

Stop, stop, stop. Is that tablespoons...?

0:15:450:15:47

We need some more...

0:15:470:15:48

-Is that a tablespoon?

-Yeah, yeah, yeah.

-So, now, we need to start getting these

0:15:480:15:51

health things in, otherwise, it's just a curry.

0:15:510:15:54

The coconut yoghurt, what do you reckon, roughly?

0:15:540:15:57

I've no idea what to go in at to try,

0:15:570:15:59

so let's just try something dead small.

0:15:590:16:01

Put that in, and just see if it will help with...

0:16:010:16:03

The kitchen has turned into chaos.

0:16:070:16:09

They are supposed to be making a healthy curry, and yet,

0:16:090:16:13

there's not a vegetable in sight.

0:16:130:16:15

Be nice to get a picture of it.

0:16:150:16:17

They don't necessarily have to add the pictures if they turn out shit anyway.

0:16:170:16:21

East London. For Harrison's healthy eating brand...

0:16:220:16:26

Natrothink, Natrofuel...

0:16:260:16:29

..still, no name.

0:16:290:16:31

Out of those two, which is your favourite?

0:16:310:16:32

Erm.

0:16:320:16:34

We really need to crack on.

0:16:340:16:35

I just, would really appreciate it if you could just give me your opinion.

0:16:350:16:39

To be honest, Jade, I don't want either of them,

0:16:390:16:42

-and I'm a bit annoyed that...

-Then, offer a solution!

0:16:420:16:44

This is what... I have offered a solution.

0:16:440:16:46

What I'm saying to you is,

0:16:460:16:47

how can you put Natrofuel as a top consideration when my suggestions

0:16:470:16:52

were cast aside because it had nothing to do with the mind?

0:16:520:16:57

This is just ridiculous. Natrofuel,

0:16:570:17:00

and then we're going to have a strapline.

0:17:000:17:02

Can I just have a minute, please?

0:17:030:17:05

Right, OK.

0:17:070:17:09

Let's crack on.

0:17:090:17:11

I've never, ever,

0:17:130:17:14

ever bitten my tongue so much as what I've just had to do

0:17:140:17:17

in that room. It's like, I'm damned if I do, I'm damned if I don't.

0:17:170:17:22

I'm just trying my best just to bite my tongue, but it's so difficult.

0:17:220:17:25

Sorry about that.

0:17:280:17:29

For Gourmet Crusaders...

0:17:320:17:34

Needs to look premium.

0:17:340:17:36

..Project Manager, Sarah...

0:17:360:17:38

I quite like the contrast of bold and thin.

0:17:380:17:40

..conquers her branding.

0:17:400:17:42

-It's quite gourmet.

-It is.

0:17:420:17:43

Isn't it? It's quite Michelin star.

0:17:430:17:45

Yeah. Is there any way of having the "gourmet" LOOK gourmet,

0:17:450:17:47

because you know sometimes people play on the word?

0:17:470:17:50

It's like the two dots on the U.

0:17:500:17:52

-These kind of additions on the top.

-DESIGNER:

-Accents.

0:17:520:17:54

Yeah. Just to kind of give it that little, "Oh, it is gourmet."

0:17:540:17:57

My concern would be if it's wrong.

0:17:570:17:58

OK, fine. And then, what I thought might be quite interesting, is to do,

0:17:580:18:01

like, footprints to represent the travel.

0:18:010:18:04

I just think, something about that, to me, says dog food.

0:18:040:18:08

I think that Bushra is supporting me enough,

0:18:080:18:10

but it's nothing outrageously creative that I'm blown away by.

0:18:100:18:14

I do feel that I could probably do the job just with Pete, the designer.

0:18:140:18:19

Are we going to be putting flags on this box?

0:18:190:18:20

Yeah, I think let's put all the content we've got on the box,

0:18:200:18:23

and see how fussy it looks,

0:18:230:18:24

and then we'll decide about little things like that.

0:18:240:18:26

5:00pm.

0:18:260:18:29

Chicken curry complete.

0:18:290:18:32

-Write this down, and make sure you get it right, yeah?

-OK.

0:18:320:18:34

Next for the cooks, recap the recipe.

0:18:340:18:38

Peel and chop the onion.

0:18:380:18:40

Hold on.

0:18:400:18:41

-ON PHONE:

-You need to write this fast, we've got loads, here.

0:18:410:18:44

Add the stock and tomato puree. Add the chicken. Wait, wait, wait.

0:18:440:18:47

Sorry, sorry, sorry. I've missed something out. Where it says,

0:18:470:18:51

add the stock and tomato puree, also put the honey in then.

0:18:510:18:54

Add the coconut yoghurt...

0:18:540:18:55

How long are we saying they need to cook that in for?

0:18:550:18:58

-Because we've not practised it!

-What bit?

0:18:580:19:00

Shall I just say add yoghurt for desired thickness?

0:19:000:19:04

-Yeah.

-Yeah, so it's, add yoghurt until desired thickness,

0:19:040:19:09

but word that so I don't sound stupid.

0:19:090:19:11

-OK...

-Add coconut, yoghurt and chicken and then it's all together.

0:19:110:19:13

Heat the sauce over a high heat for two to three minutes until reduced.

0:19:130:19:17

-OK, wait.

-Take the pan off the heat, check the seasoning...

0:19:170:19:19

-So, wait.

-Reduce heat, then...

0:19:190:19:21

-ON PHONE:

-And then, it's served with cooked rice. OK. So, I think I've got that.

0:19:210:19:26

Cheers, bye.

0:19:260:19:29

As Project Manager, I'm happy with how the day's gone.

0:19:290:19:31

We managed to incorporate a healthy recipe

0:19:310:19:34

into an extremely popular dish.

0:19:340:19:35

So, I think tomorrow we'll be able to push that forward in the reasons

0:19:350:19:39

why we've gone for it, and what the nutritional values are.

0:19:390:19:41

Yeah, that'll do.

0:19:410:19:43

-It's all right, that, isn't it?

-Yeah.

0:19:430:19:46

So that's 20 mls of truffle oil.

0:19:460:19:48

Relaying their risotto recipe...

0:19:480:19:51

-Two salmon fillets...

-Yeah.

0:19:510:19:54

..Elizabeth and James.

0:19:540:19:56

200g of risotto rice.

0:19:560:19:58

-Yeah.

-And then a sprinkle of saffron.

0:19:580:20:01

Could you just get them to hold for one minute?

0:20:010:20:03

I just need to clarify, James, before they go any further.

0:20:030:20:05

Do they absolutely get that arborio rice?

0:20:050:20:07

The rice is on the list. Don't worry, Liz, it's fine.

0:20:070:20:11

Don't worry, guys. Just checking the spelling at the end.

0:20:110:20:14

James, we have to tell them it's got the rice in it.

0:20:140:20:16

The rice is in it, Liz.

0:20:160:20:17

I don't know what you're talking about. I've told them the rice.

0:20:170:20:20

-VOICEOVER:

-Elizabeth, today, has been slightly annoying.

0:20:200:20:23

When we got in the kitchen, she asked loads of questions and just

0:20:230:20:26

talks, talks, talks.

0:20:260:20:27

It's like, when I was on a call,

0:20:270:20:28

she is shouting at me saying I've missed the rice, when I hadn't missed the rice.

0:20:280:20:31

I guess it's just that she is a full-on type of person.

0:20:310:20:34

6:00pm.

0:20:360:20:37

I think, if we're going to have just the font,

0:20:370:20:39

it should look different.

0:20:390:20:41

Name nailed down...

0:20:410:20:43

And, we also want it in a greeny colour.

0:20:430:20:45

..box, still to brand.

0:20:450:20:47

Elliott, is there any way that we would be able to put the ingredients

0:20:470:20:50

on the outside of the box, and then if someone is picking it up,

0:20:500:20:53

they would know what they've got and what they haven't got?

0:20:530:20:56

It's... No, it's fine if it's just this...

0:20:560:20:58

They'll open the box and it's in there.

0:20:580:21:00

That's fine, they don't need to know what's going to be in it.

0:21:000:21:03

-So, the other team have sent through some images if you want to have a look.

-Yes, please.

0:21:030:21:06

-This is the first one.

-OK, great.

0:21:060:21:08

And, could you show us the rest of them, please?

0:21:080:21:11

That's it.

0:21:110:21:12

-VOICEOVER:

-I was disappointed when the photograph came through.

0:21:140:21:16

That's inadequate.

0:21:160:21:18

What you really need is a step-by-step guide,

0:21:180:21:21

to help guide the consumer through to actually making a satisfactory

0:21:210:21:25

product, at the end.

0:21:250:21:27

I think that's a real problem with this product.

0:21:270:21:29

This is just going to have to be really simple.

0:21:290:21:32

It is what it is.

0:21:320:21:33

6:45.

0:21:350:21:37

Those two, either side.

0:21:370:21:38

And that, at the back. And then the recipe card's inside.

0:21:380:21:40

15 minutes to finalise designs...

0:21:400:21:42

Thank you so much, Pete, for all your hard work.

0:21:420:21:45

We really appreciate it.

0:21:450:21:46

..so boxes and recipe cards can be printed overnight.

0:21:460:21:50

Not long to go, girls.

0:21:510:21:53

OK, so, a picture of the dish at the top.

0:21:530:21:57

-Would you prefer to type it?

-Yeah, that might be best.

-Do you want the keyboard?

0:21:570:22:00

How about if you read it out to me how you think that

0:22:000:22:02

-it should be done?

-Yeah. Heat coconut oil in a deep pan...

0:22:020:22:05

So, peel and chop the onion for five minutes...

0:22:050:22:08

..until golden brown whilst turning regularly.

0:22:080:22:12

Add the stock and puree and honey.

0:22:120:22:14

-Five minutes, guys.

-And then, mix well and then add the chicken.

0:22:140:22:18

Add the... The chicken's already in there.

0:22:180:22:22

Oh, OK.

0:22:220:22:23

Ah, she'd put a point before that.

0:22:230:22:25

Did you get that? There was a bit that she'd said...

0:22:250:22:28

-Just put, serve with cooked rice.

-OK.

0:22:280:22:30

7:00pm.

0:22:300:22:32

It says "peel and shop."

0:22:320:22:34

Design time over.

0:22:340:22:35

Right, OK. This is done.

0:22:380:22:39

Thank you so much for your help.

0:22:390:22:41

I really appreciate it.

0:22:410:22:42

I'm a little apprehensive about the pitch, tomorrow,

0:22:420:22:45

because we're not going in with as strong a brand as I would have liked.

0:22:450:22:48

So, do you know what, it is what it is and I'm going to go in,

0:22:480:22:53

and I'm going to pitch my bum off

0:22:530:22:54

and I'm going to make sure that we still win this task.

0:22:540:22:57

8:00am.

0:23:020:23:04

For both teams...

0:23:050:23:07

Here it comes!

0:23:070:23:08

..a chance to taste...

0:23:080:23:10

Curry for breakfast?

0:23:100:23:12

..their chosen dish.

0:23:120:23:14

That's actually really tasty.

0:23:140:23:15

Oh, the risotto's really nice.

0:23:150:23:17

-Do you honestly think so?

-I do.

0:23:170:23:19

Next to be served up...

0:23:200:23:22

-Hi.

-Hello!

0:23:220:23:24

Thank you very much.

0:23:240:23:26

..a first look at their branding.

0:23:260:23:28

And, may the best man win, Bushra.

0:23:280:23:32

Er, we WILL win!

0:23:320:23:34

-What do you think?

-Why does it not say chicken curry on the box?

0:23:370:23:40

They can still figure out what is in the box by the card that will be

0:23:400:23:44

positioned next to it.

0:23:440:23:46

But when you go into the pitch, obviously,

0:23:460:23:48

just be prepared to talk about it in depth.

0:23:480:23:50

-Yeah.

-Can you read that out just so I can make sure I've got all the steps?

0:23:500:23:53

So, we've got, "Method. Wash rice in running water for 30 seconds,

0:23:530:23:55

"and then boil for 20 minutes.

0:23:550:23:57

"Peel and..." That's fine.

0:23:570:23:59

-"Peel and shop..."

-You what?

0:23:590:24:01

"Peel and chop the onion for five minutes..."

0:24:010:24:03

And does it say, "..and cook?" Jade, read it.

0:24:030:24:06

-Sorry, Harrison.

-No, because it's spelt wrong, but I know what she means.

-Yeah.

0:24:060:24:10

There are a couple of typos on this,

0:24:100:24:12

which I'm really disappointed in but we'd run out of time.

0:24:120:24:15

We had a few issues, because,

0:24:170:24:18

I was hoping that we'd bounce off each other a little more,

0:24:180:24:21

but I don't think that necessarily happened, which was unfortunate.

0:24:210:24:24

Do you know what, though? This is seriously...

0:24:240:24:27

This is the biggest business opportunity of your life.

0:24:270:24:29

You need to put whatever this is behind you.

0:24:290:24:32

Because if I lose because of this, I'm going to be fuming.

0:24:320:24:35

I'm absolutely bouncing.

0:24:350:24:37

I'm on another level of angry

0:24:370:24:39

at what them two girls are doing,

0:24:390:24:41

and if what they're doing affects me, and causes me to lose this task,

0:24:410:24:45

and affects my future, they are going to get it in that boardroom.

0:24:450:24:48

Don't just jump to conclusions as if we were shouting at each other

0:24:480:24:51

the entire time, cos it's not...

0:24:510:24:53

No, but if you've been arguing... There shouldn't be arguing at this point.

0:24:530:24:56

Well, anyway, look. You got it done in the end, anyway.

0:24:560:24:58

So that was done. It is a good name.

0:24:580:25:00

It is a good dish. It is healthy.

0:25:000:25:02

Everyone loves curry.

0:25:020:25:03

Going over Gourmet Crusaders, Sarah's team.

0:25:050:25:09

That picture isn't completely gourmet, I'm going to be honest,

0:25:090:25:12

and I was expecting to have a little bit more, something special,

0:25:120:25:15

just to grasp people's attention.

0:25:150:25:17

If you took away the "Touch of Italy," and the gourmet branding,

0:25:170:25:22

would that picture scream out to you, gourmet?

0:25:220:25:25

What would you have done with it?

0:25:250:25:26

I don't know. I... Firstly, maybe I wouldn't have been so kind of,

0:25:260:25:29

close up. And maybe, from somehow, just kind of creating a bit more wow.

0:25:290:25:34

-VOICEOVER:

-I think Bushra just says stuff

0:25:340:25:37

for the sake of saying something.

0:25:370:25:39

Just so that she can sit on the fence with everything.

0:25:390:25:42

"Oh, I said that," if it didn't work out.

0:25:420:25:43

"Oh, I said that as well," if it didn't work out.

0:25:430:25:45

Doesn't own anything at all.

0:25:450:25:48

We need to go off and sell this.

0:25:480:25:49

But let's be confident, because I think we've got this, yeah?

0:25:490:25:52

That bit just looks so cool, Sarah, look at that.

0:25:520:25:56

That looks so nice.

0:25:560:25:57

10:00am.

0:25:590:26:01

Both teams head off to pitch their recipe kits to industry experts.

0:26:010:26:05

I don't have a clue what Bushra chats about sometimes.

0:26:050:26:09

Seriously...

0:26:090:26:10

Absolutely does my nut in.

0:26:100:26:12

It's no wonder I'm blinking barking mad.

0:26:120:26:14

HE LAUGHS

0:26:140:26:16

East London. Pitch location for both creations,

0:26:190:26:25

headquarters of a leading recipe box brand.

0:26:250:26:27

Priority for Sarah...

0:26:290:26:30

I would like to open the pitch and introduce us all.

0:26:300:26:33

..plan the pitch.

0:26:330:26:34

-Obviously Elizabeth will be doing the cooking demonstration.

-Yes.

0:26:340:26:37

When I have done demonstrations in the past,

0:26:370:26:40

-you interact with your audience while you are doing it.

-100%.

-So I will do that.

0:26:400:26:43

What I thought might be quite nice is, because we've got this live kitchen cooking happening,

0:26:430:26:47

the interactiveness could be quite quirky,

0:26:470:26:50

we could really engage with the panel and almost to the point where Sarah,

0:26:500:26:53

you could be like, "Elizabeth, how are we doing?"

0:26:530:26:55

She'll be, "Two minutes," you can be, "Great. I've got two minutes to tell you more stuff."

0:26:550:26:59

-Just to build the energy up in that room.

-Yeah. Let's do that.

0:26:590:27:02

Across the hall...

0:27:040:27:05

I will start it, introduce you all.

0:27:050:27:07

..putting his pitch plan in place, Project Manager, Harrison.

0:27:070:27:11

And then introduce Michaela to start the cooking.

0:27:110:27:13

I will then start talking about the brand,

0:27:130:27:16

you will then have a brief chat about this,

0:27:160:27:18

and then hopefully we'll have some food to give them.

0:27:180:27:20

Fingers crossed.

0:27:200:27:22

Next...

0:27:220:27:23

I can't do this, unfortunately, because I am cooking, so I might get a bit too hot.

0:27:230:27:27

..pick a costume to help promote the brand.

0:27:270:27:29

All right, I'll just wear this.

0:27:290:27:31

-Pea outfit, it goes with the colours of the brand anyway.

-Sweet.

0:27:310:27:35

Also sizing up costumes...

0:27:350:27:36

Thing is, you and I are in black and white. That is salt-and-pepper colours.

0:27:360:27:39

..Sarah's team.

0:27:390:27:41

-I am going to wear the salt.

-You wear the salt.

0:27:410:27:42

-I will wear the pepper.

-Fine.

0:27:420:27:44

-Done.

-Cool.

0:27:440:27:45

Now, pitch to a panel of industry bigwigs.

0:27:460:27:49

Including recipe box heavyweights and supermarket giants.

0:27:490:27:54

APPLAUSE

0:27:540:27:55

First up, Harrison's healthy curry.

0:27:560:28:00

So, I would like to talk to you about our new and exciting brand.

0:28:000:28:03

Natrofuel. We have created a healthy eating brand,

0:28:030:28:07

and we believe that this is the way forward and the future in eating.

0:28:070:28:11

We have got here today a recipe kit which Michaela is going to start to put

0:28:110:28:15

together for us. Have you got that?

0:28:150:28:18

-Yes.

-OK. So, this leads me on to what Natrofuel's first dish is.

0:28:180:28:23

It is Healthy Kicking Chicken Curry.

0:28:230:28:27

The reason we have chosen this dish

0:28:270:28:29

is because the nation's favourite food

0:28:290:28:31

is curry, so we wanted to bring a healthy side to a favourite dish of the nation.

0:28:310:28:36

How are you getting on, Michaela?

0:28:360:28:37

-All right.

-Good. Fantastic.

0:28:370:28:39

-So, Jade...

-Hello, everybody.

0:28:390:28:41

This branding has really been able to capture the fact that we want it

0:28:410:28:44

to be simple. Although it is still simple you can have a tasty meal which is

0:28:440:28:50

going to leave you feeling satisfied at the end of it.

0:28:500:28:53

As a team, I think everybody worked well together and we have come up with

0:28:530:28:57

a brand that we all really do believe in.

0:28:570:29:00

I am going to address the elephant in the room. I am dressed in a green pea suit.

0:29:000:29:05

This first dish that we have got doesn't necessarily have pea in it,

0:29:050:29:10

but we think that, for example, if we were to have a particular icon,

0:29:100:29:13

it would be green and it may potentially be a vegetable.

0:29:130:29:18

Thank you very much. I am going to ask you if anyone has any questions

0:29:180:29:21

or anyone wants to talk about our brand,

0:29:210:29:23

and I will be more than happy to answer those questions.

0:29:230:29:25

Hi, Patrick Drake from HelloFresh.

0:29:250:29:27

-Hi, Patrick.

-Just digging into the details on the recipe cards,

0:29:270:29:31

I noticed that you didn't have any steps photographs,

0:29:310:29:35

so is that to say that you are aiming this at an expert market that

0:29:350:29:39

already knows how to cook?

0:29:390:29:41

We're definitely not aiming it at an expert market.

0:29:410:29:44

To be honest, I am not an expert cook, and I don't mean to be rude,

0:29:440:29:48

but I don't think Michaela is an expert cook.

0:29:480:29:51

From these guidelines, she has made herself look like an expert cook,

0:29:510:29:54

I'm sure you'll all agree. Anyone else got any questions?

0:29:540:29:57

Hi, guys. I am David Horner from Whole Foods Market.

0:29:570:30:00

-Hello, David.

-There is no actual name of the product on the

0:30:000:30:03

packaging, so I think it doesn't really tell the consumer what it is that

0:30:030:30:06

they are purchasing at the time.

0:30:060:30:08

Unfortunately, with the time frame that we have done it in,

0:30:090:30:12

we didn't have enough time. When this comes to market,

0:30:120:30:15

all that information of course will be on there.

0:30:150:30:17

OK, we would like you to invite you forward to try some of our

0:30:170:30:21

Healthy Kicking Chicken Curry.

0:30:210:30:22

Patrick, what are your first thoughts?

0:30:220:30:25

I want to be really critical about it, but it is really good.

0:30:260:30:29

-That's...

-Is it?

-..lovely to hear.

0:30:290:30:31

Hi, I'm from the Co-op.

0:30:310:30:33

I think, for me, if you did have some vegetables in it,

0:30:330:30:36

it would bring that extra vibrancy to it.

0:30:360:30:38

OK. Thank you very much.

0:30:380:30:39

Thank you.

0:30:390:30:40

APPLAUSE

0:30:400:30:42

In that pitch, I think we did fantastically.

0:30:440:30:47

It is still annoying,

0:30:470:30:49

the fact that the branding wasn't quite up to scratch,

0:30:490:30:51

because if it was, then it would be a no contest.

0:30:510:30:54

I don't see how the other team could have matched that.

0:30:540:30:57

-Well done.

-Well done, everybody. Well done. Well done.

0:30:570:30:59

-Let's go.

-Well done.

0:30:590:31:01

APPLAUSE

0:31:020:31:03

Next up, leading the charge for Gourmet Crusaders...

0:31:030:31:07

Welcome, and thank you so much for letting us present to you today...

0:31:070:31:11

..Project Manager, Sarah.

0:31:110:31:13

So, without further ado, Elizabeth, if you want to start the clock,

0:31:130:31:16

I'll pass you the ingredients.

0:31:160:31:17

So the first thing we need to do is get an onion chopped.

0:31:170:31:20

So, seasoning. Can you put me a knob of butter in the pan?

0:31:200:31:23

I must say that Salt seems to be the popular choice for you.

0:31:230:31:27

Well, what would you like to do, Pepper?

0:31:270:31:29

Well, I'm just stood here, maybe don't need me for much.

0:31:290:31:32

I would say I'm the prettier one.

0:31:320:31:34

So, we are the Gourmet Crusaders.

0:31:360:31:39

We are on a mission to bring gourmet dishes to the mass market.

0:31:390:31:43

We would have loved to have had Captain Gourmet himself here today,

0:31:430:31:47

but unfortunately Donald Trump called him over.

0:31:470:31:50

Right, so we are almost getting to our next stage.

0:31:540:31:57

Now, here we have 200g of arborio rice.

0:31:570:32:01

What I want to do now is get my heat back up a little bit,

0:32:010:32:05

if it will go up.

0:32:050:32:06

If it likes me.

0:32:060:32:07

I am just going to get my cooker to work,

0:32:110:32:13

and while I am doing that, I'll hand you back over.

0:32:130:32:15

-SARAH:

-Do you want to finish off a little bit on the brand?

-Thank you, thank you.

0:32:150:32:19

Right, so, a bit of an important part,

0:32:190:32:22

the future brand and the scalability...

0:32:220:32:24

We are ready to start adding a little bit of stock.

0:32:240:32:26

-OK.

-I managed to get the cooker back on,

0:32:260:32:28

and now I have 500ml of my fish stock here,

0:32:280:32:30

which I'm going to start to add very slowly to the dish.

0:32:300:32:33

Now, what I need to do is to keep this rice moving at all times,

0:32:330:32:36

so it doesn't stick to the pan. That is the important thing.

0:32:360:32:38

So I am going to have one of my helpers come and do some stirring.

0:32:380:32:41

-Can I come?

-Do you want to come and do some stirring?

0:32:410:32:43

So, just keep it moving, Pepper.

0:32:430:32:45

You know how you're my favourite...

0:32:450:32:48

Ha-ha.

0:32:490:32:50

Next thing we are going to do is we need to start on our salmon.

0:32:500:32:54

Will you need seasoning yet?

0:32:540:32:55

No, we're all right for the moment.

0:32:550:32:57

-Hold your horses, Salt.

-We're going to get this salmon on

0:32:570:33:00

and then what we're going to do is add saffron just to the top of

0:33:000:33:02

the fish, so it infuses as it cooks.

0:33:020:33:04

Right, over to you guys.

0:33:040:33:06

I think the thing to remember with Gourmet Crusaders,

0:33:060:33:09

you can do it with your loved one, your partner, it is a fun thing to do,

0:33:090:33:12

and then you have got a really, really nice presentable meal

0:33:120:33:15

that comes together at the end.

0:33:150:33:17

And I think Elizabeth is finishing up very soon, is that right?

0:33:170:33:20

Yes. It is not quite there yet.

0:33:200:33:22

-How many more minutes?

-Just checking it.

0:33:230:33:26

-OK.

-Right.

-OK.

0:33:260:33:28

-I think we're ready to plate up.

-Put it down, please.

0:33:280:33:30

-Just leave it there?

-Yes, leave it.

0:33:300:33:32

Leave it, leave it. Put it down.

0:33:320:33:33

OK, Chef. Pepper is getting in the way. Come back.

0:33:330:33:35

Let's just move. Too many cooks spoil the broth at this stage.

0:33:350:33:38

Right, and there we pretty much have our dish.

0:33:380:33:42

Cool. So we would now like to open it up the floor to any questions that

0:33:430:33:46

you would have. We would be happy to answer them.

0:33:460:33:49

-I am Adrian from Sainsbury's.

-Hi, Adrian.

-I like the word gourmet,

0:33:490:33:52

but I have a bit of a reaction to the word crusade.

0:33:520:33:55

Because crusader has some other connotations for some customers.

0:33:550:33:58

Yes, we did look at different words,

0:33:580:34:00

and what we really liked about crusade was all of the positive things that

0:34:000:34:03

are associated with it.

0:34:030:34:05

So, it is strong, it is brave, it is...

0:34:050:34:07

We are like an army, people on a mission to create something really special and different.

0:34:070:34:11

We hope you would like to join the crusade.

0:34:110:34:13

I think one of the things I was noticing as I was sat there is

0:34:150:34:17

because the saffron went on quite early,

0:34:170:34:20

I could kind of smell that maybe starting to burn

0:34:200:34:22

as I was sat there, and I think that has come through in the final...

0:34:220:34:25

It might have been on just a little bit too long.

0:34:250:34:28

Thank you so much for listening to us today.

0:34:290:34:32

We really hope you join the crusade, and we really appreciate your time.

0:34:320:34:34

APPLAUSE

0:34:340:34:36

That was a crazy pitch.

0:34:400:34:41

-It was absolutely excruciating.

-Yeah. Come on, guys.

0:34:410:34:44

Let's go home. Let's go home.

0:34:440:34:46

-I think a glass of champagne, actually.

-Yeah. Let's get home.

0:34:460:34:49

If we lose the task tomorrow, it would be a decision between Bushra and Elizabeth.

0:34:490:34:52

Bushra, for lack of contribution,

0:34:520:34:55

in that I feel I could have made most of the decisions on my own,

0:34:550:34:57

and Elizabeth because I had expected her to be a bit more engaged

0:34:570:34:59

and a bit more talkative during the performance.

0:34:590:35:02

Pitches over...

0:35:020:35:03

..the experts will vote for their favourite.

0:35:040:35:08

Results will be digested in the boardroom.

0:35:080:35:11

You can go in to the boardroom now.

0:35:210:35:22

-Good morning.

-ALL:

-Good morning, Lord Sugar.

0:35:360:35:39

Now, I am going to start with Vitality.

0:35:420:35:45

-Harrison, I made you the Project Manager, right?

-Yeah.

0:35:450:35:48

Take me from the start, then.

0:35:480:35:49

I wanted to go for healthy food as a...

0:35:490:35:52

That is what your business idea is about, isn't it?

0:35:520:35:54

-Yeah. Create a healthy food brand.

-OK.

0:35:540:35:56

Then following that we were looking for a team split for the branding

0:35:560:35:59

and the actual food recipe itself.

0:35:590:36:01

-Right.

-So that team was myself and Michaela.

0:36:010:36:04

I heard that Michaela talked you out of being on the branding team.

0:36:040:36:07

She didn't talk me out of it, she put some...

0:36:070:36:10

She voiced her opinion, but she definitely didn't talk me out of it.

0:36:100:36:12

-I am not swayed easily.

-From what I understand,

0:36:120:36:14

you were operating Harrison like a ventriloquist.

0:36:140:36:17

I don't think that's true.

0:36:170:36:19

Well, I do, because Claude told me.

0:36:190:36:20

It appeared to me that she is the one who swayed you quite significantly

0:36:200:36:24

to do the recipes.

0:36:240:36:25

Did she let you lick the spoon if you were a good boy?

0:36:250:36:28

-No, I actually had a try first, so she was after me.

-Right, OK. Move on, then.

0:36:280:36:31

Our first task was to pick a base dish.

0:36:310:36:34

We went for chicken curry.

0:36:340:36:36

-Curry?

-Yes.

-And you are going to persuade people that that is healthy

0:36:360:36:39

-eating?

-100%. Over 23 million curries are eaten every week,

0:36:390:36:43

so if we can incorporate health...

0:36:430:36:45

I know they are. There's over 23 million people that are obese also.

0:36:450:36:49

Exactly, so that is the whole point.

0:36:490:36:51

If we can incorporate healthy ingredients into that,

0:36:510:36:53

then that is something that is going to be massively appealing to the

0:36:530:36:55

-market.

-OK. Is that your box?

0:36:550:36:57

-It is, yes.

-Wow.

0:36:570:36:59

You must have spent ages thinking that up.

0:36:590:37:01

Were you responsible for this, you two?

0:37:010:37:03

Yeah, so it was an oversight,

0:37:030:37:05

not putting the ingredients on the outside.

0:37:050:37:08

Ingredients? Or even a picture of the finished product.

0:37:080:37:11

Well, actually, I don't think it's fair to say

0:37:110:37:13

that it was an oversight,

0:37:130:37:14

because it is something that was brought to the table

0:37:140:37:16

and you said that because all the information was in the recipe card

0:37:160:37:19

inside the box that we didn't need to duplicate that information.

0:37:190:37:22

-This is when there was five minutes left...

-I heard from Claude

0:37:220:37:25

that there was a bit of an altercation between you two.

0:37:250:37:27

It was really difficult to actually work with Jade

0:37:270:37:30

in regards to the name.

0:37:300:37:31

-There was a lot of...

-How did we come about the name?

0:37:310:37:33

-Natrofuel.

-So, basically that is what I came up with in the end,

0:37:330:37:36

because it is natural, it's fuelling your body...

0:37:360:37:38

I mean, it sounds like something you'd put in a hybrid car.

0:37:380:37:40

What's that got to do with chicken curry?

0:37:400:37:43

I followed you before.

0:37:430:37:44

There's a problem between the two of you.

0:37:440:37:46

Did you not realise that, Harrison?

0:37:460:37:47

To be honest, we are on week nine

0:37:470:37:48

of probably the biggest opportunity of your life,

0:37:480:37:51

I didn't think anything would get in between trying to succeed,

0:37:510:37:53

so it was unfortunate that that happened...

0:37:530:37:56

Anyway, in order for you to advise this team here,

0:37:560:37:59

did you translate to them what you wanted them to come up with?

0:37:590:38:03

We put forward the method and what the ingredients were.

0:38:030:38:07

I didn't sense step-by-step pictures of that.

0:38:070:38:10

To be honest, I've seen recipe books,

0:38:100:38:12

and generally how it is is you have the end picture,

0:38:120:38:14

which we've got there,

0:38:140:38:15

and the ingredients and the method on the box.

0:38:150:38:19

But, Harrison, this is supposed to be a recipe for mugs -

0:38:190:38:23

people who don't normally cook get this box.

0:38:230:38:26

"What do I do first?"

0:38:260:38:28

"Take this, step two, do this and do that."

0:38:280:38:30

-That's what it is about.

-Yeah.

-It's not a recipe book.

0:38:300:38:34

I wanted to focus mainly on getting the meal right...

0:38:340:38:36

You don't get it, do you?

0:38:360:38:37

You just don't get it, really. You don't get it.

0:38:370:38:39

Tell me about the pitch.

0:38:390:38:41

I wanted to kind of start it off, introduce everyone,

0:38:410:38:43

talk about the market.

0:38:430:38:45

I think the four supermarket experts

0:38:450:38:47

-actually tasted the food, is that right?

-Yeah.

0:38:470:38:49

Good - and what did they think of the food?

0:38:490:38:51

-They loved it.

-They liked it, did they?

0:38:510:38:52

-Yeah.

-Good.

0:38:520:38:53

So, Sarah, you chose gourmet.

0:38:530:38:57

Yeah, we agreed on that, and then I split the teams.

0:38:570:38:59

The recipe team were going to be James and Elizabeth.

0:38:590:39:02

The recipe that you've chosen was what?

0:39:020:39:05

It was the salmon risotto.

0:39:050:39:07

Initially, I was cooking and Elizabeth was doing method.

0:39:070:39:10

You were cooking originally?

0:39:100:39:12

Yeah. Yeah.

0:39:120:39:14

I asked if I could have a go,

0:39:140:39:16

-and when I had a go...

-THEY LAUGH

0:39:160:39:18

I asked if I could have a go, and when I had a go...

0:39:180:39:20

-There was no doubt you were going to end up cooking it.

-Yeah.

0:39:200:39:23

When you saw her pick up that knife,

0:39:230:39:24

it was, I was just like, "All right, carry on."

0:39:240:39:27

You know, you are the sub team leader.

0:39:270:39:28

You could lose the task.

0:39:280:39:29

Why did you get bludgeoned away all the time?

0:39:290:39:31

-Cos when I done the first...

-She took over again.

0:39:310:39:33

If I may, Lord Sugar, in my opinion,

0:39:330:39:35

the mark of a good manager is to spot the skill of somebody

0:39:350:39:38

and ask them to do a job.

0:39:380:39:39

I asked James if I could have a go and he said,

0:39:390:39:41

-"I think you should do it."

-Well, yeah.

0:39:410:39:43

I... That sounds good in writing, but I doubt if it went that way.

0:39:430:39:47

So, you translated this stuff to them...

0:39:470:39:50

-Yeah.

-..they produced this...

-Yeah.

0:39:500:39:51

..and this box, here...

0:39:510:39:54

So, if I'm walking down a supermarket,

0:39:540:39:56

I've got this facing me, Gourmet Crusaders,

0:39:560:39:59

-and I see this little thing here, "A touch of Italy"...

-Yeah.

0:39:590:40:02

Yes, "A touch of Italy," and then the dish name underneath.

0:40:020:40:04

So where did this "crusader" bit come from?

0:40:040:40:06

The concept was that, as a crusader,

0:40:060:40:08

you would be on a crusade to explore new flavours and textures,

0:40:080:40:11

and part of that would be a roll-out model of different touches of...

0:40:110:40:15

Yeah, I don't like the name,

0:40:150:40:16

and I don't think the experts liked the name at all.

0:40:160:40:18

They thought it implied that you were going to war.

0:40:180:40:20

Bushra, what were you doing while all this was going on?

0:40:200:40:23

The kind of stamping for the "made in Italy"

0:40:230:40:25

and the world theme came from me. I liked that idea.

0:40:250:40:27

-Really?

-Yeah.

-But it was Sarah and James' idea, actually,

0:40:270:40:30

to incorporate travel into the concept.

0:40:300:40:32

-JAMES:

-Yeah, it was.

-Not yours, Bushra.

-It was.

0:40:320:40:34

- No, I mean... - It definitely was.

0:40:340:40:35

When we were actually thinking about the branding concept,

0:40:350:40:38

and when we were talking about it, I had a lot of input in that.

0:40:380:40:40

You might have done the typesetting,

0:40:400:40:42

-but she thought up the idea, basically.

-Yeah.

-OK.

0:40:420:40:45

And then we went to the pitch, and Karren said to me

0:40:450:40:47

that it wasn't very good at all.

0:40:470:40:49

OK.

0:40:490:40:51

I mean, it was so cringey, it was unbelievable.

0:40:510:40:54

-These were her words...

-Toe-curling.

0:40:540:40:57

I think some of the jokes and the bits that we hadn't prepared

0:40:570:40:59

were, perhaps, a bit cringey,

0:40:590:41:01

but we had Bushra and James dressed as giant salt and pepper pots,

0:41:010:41:04

so I think they felt they had to be sort of funny and engage a bit...

0:41:040:41:08

But it wasn't funny, and it certainly wasn't engaging.

0:41:080:41:10

You, Elizabeth, were cooking while all this was going on.

0:41:100:41:13

-That's right, Lord Sugar.

-Yeah. You burnt the salmon.

0:41:130:41:15

They asked me to talk and cook.

0:41:150:41:17

-No, you wanted to talk and cook.

-Yes.

0:41:170:41:19

I did want to just explain the step as I was doing it,

0:41:190:41:21

-and then go back to cooking.

-When you did yours,

0:41:210:41:23

I understand that you didn't do talking while you were cooking.

0:41:230:41:27

I just didn't think it would be fair

0:41:270:41:28

to have someone cook in front of a crowd, and start talking.

0:41:280:41:31

It's hard enough doing that on its own, to be honest.

0:41:310:41:33

Why didn't you think of that?

0:41:330:41:34

Elizabeth had said she'd given lots of demonstrations,

0:41:340:41:37

-live interactive demonstrations...

-You've done floral demonstrations.

0:41:370:41:40

It's a trade demonstration,

0:41:400:41:41

and it was just to give a little snippet of what I was doing

0:41:410:41:44

-when I was doing it.

-Anyway, what we're going to do now -

0:41:440:41:46

as you know, I had those experts there,

0:41:460:41:48

and they were going to grade your product -

0:41:480:41:51

and they would take into account the actual presentation

0:41:510:41:55

and, obviously, the taste. So let's see how they graded you.

0:41:550:41:59

Claude, how many votes did your team secure?

0:41:590:42:02

Vitality secured 12 votes.

0:42:020:42:06

Right.

0:42:060:42:08

And Karren, how many votes did your team secure?

0:42:080:42:11

Well, as you heard, Alan,

0:42:110:42:12

theirs was a far more completed proposition than Vitality's,

0:42:120:42:16

but the pitch was so toe-curlingly bad

0:42:160:42:19

that they got 10 votes.

0:42:190:42:22

So, you won.

0:42:240:42:26

-Oh, have we won!

-Won what, the whole thing?

0:42:260:42:28

You're shocked, aren't you?

0:42:280:42:29

It was very, very poor management,

0:42:290:42:32

saved only in the pitch.

0:42:320:42:33

Other than that, honestly, it was a disgrace.

0:42:330:42:36

Yeah. But, anyway, you performed a very good pitch,

0:42:360:42:40

so for your treat, you are off to a circus restaurant

0:42:400:42:44

where you will be entertained

0:42:440:42:45

by an acrobat, a fire breather and a trapeze artist,

0:42:450:42:48

all while you're at the dining table.

0:42:480:42:51

-OK, off you go.

-Thank you.

0:42:510:42:53

MICHAELA SHUDDERS

0:42:570:43:00

Well done.

0:43:010:43:02

Your pitch was terrible, and the food tasted bad.

0:43:040:43:07

So you had no chance.

0:43:070:43:09

-Go away, I'll see you back here shortly...

-OK.

0:43:090:43:11

..and at least one of you will be leaving the process.

0:43:110:43:14

So, how flexible are you, Harrison?

0:43:250:43:26

On par, I'd say.

0:43:270:43:29

On par, yeah?

0:43:290:43:31

Maybe it was a mistake to put Jade and Joanna up together -

0:43:310:43:34

but how was I to know they'd argue?

0:43:340:43:35

So, it was very disappointing.

0:43:350:43:37

-Ooh!

-Oh!

0:43:370:43:39

We'll think we can do that after one of these.

0:43:390:43:42

I think that Joanna gets one idea in her mind,

0:43:420:43:44

and then if anybody doesn't like it,

0:43:440:43:46

she thinks that it's a personal attack -

0:43:460:43:48

but it isn't, it's just business.

0:43:480:43:50

What are your hula skills like?

0:43:500:43:51

Nothing quite like this.

0:43:510:43:53

I'd rather just keep out of the way, to be honest,

0:43:530:43:55

of Jade, in the future,

0:43:550:43:56

because it just doesn't work, the dynamic between us.

0:43:560:43:59

-Cheers, everyone.

-Well done.

0:43:590:44:01

Controversial, yet fulfilling.

0:44:010:44:04

That is why you won the pitch, cos you're so full of shit, mate.

0:44:040:44:07

THEY LAUGH

0:44:070:44:08

Where do we think it went wrong?

0:44:110:44:13

Definitely the pitch,

0:44:130:44:15

and the contributing factor was the actual food itself.

0:44:150:44:19

Well, considering you wanted to jump in and cook the food,

0:44:190:44:21

what went wrong?

0:44:210:44:22

It was Elizabeth couldn't cook the salmon

0:44:220:44:24

-and stir the rice at the same time.

-Oh, I see.

0:44:240:44:27

So, I distinctly remember you saying, "Can I help?

0:44:270:44:29

"Can I help? Can I help?"

0:44:290:44:31

-I didn't actually say, "Can I help?"

-You butted in.

0:44:310:44:33

I've just about had enough of Bushra looking from afar to find a fault,

0:44:330:44:38

and then jumping on it in order to save her own skin.

0:44:380:44:41

I'm not having it, it's not on.

0:44:410:44:43

I'm imagining the feedback is going to be

0:44:430:44:45

that there was an awkward dynamic,

0:44:450:44:46

and perhaps that the friction between you both

0:44:460:44:48

was felt by the audience.

0:44:480:44:49

I think that Sarah could have planned the pitch better.

0:44:490:44:52

There were awkward pauses, we were butting in over each other,

0:44:520:44:55

so that obviously upset the experts.

0:44:550:44:58

I just didn't understand why you think it's OK

0:44:580:45:00

to speak to people as you do in a pitch.

0:45:000:45:03

With respect...

0:45:030:45:04

-Why did you take ownership of your actions in that pitch?

-I...

0:45:040:45:07

Tell people, "I was wrong,

0:45:070:45:08

"I shouldn't have spoken to you like that,"

0:45:080:45:10

that could have cost us that pitch.

0:45:100:45:12

I think Elizabeth needs to be really worried

0:45:120:45:14

about going back into that boardroom,

0:45:140:45:16

because if I get pulled in as the last three,

0:45:160:45:18

I'm going to tell Lord Sugar what she's like.

0:45:180:45:20

She is absolutely nuts.

0:45:200:45:21

PHONE RINGS

0:45:320:45:34

-Yes, Lord Sugar?

-Can you send the candidates in, please?

0:45:340:45:37

Well, I am embarrassed to hear what went on

0:45:510:45:55

in front of these major retailers,

0:45:550:45:57

where you put on this pantomime with these lead balloon jokes.

0:45:570:46:02

What did you think you were doing?

0:46:020:46:03

There was no plan to have lots of jokes and silly stuff at all,

0:46:030:46:06

but, obviously, we didn't want to stand

0:46:060:46:07

and look ridiculously professional with these outfits on.

0:46:070:46:10

This was not professional.

0:46:100:46:11

Forget all the jokes -

0:46:110:46:13

your presentation of the food tasted horrible.

0:46:130:46:16

This "infused saffron" was more like confused saffron.

0:46:160:46:21

As far as the food was concerned, I wasn't happy with how it came out.

0:46:210:46:24

-No.

-I was not happy.

-Hah, I think that's an understatement.

0:46:240:46:26

Nor were those of us that tasted it.

0:46:260:46:28

-I think even Oliver Twist wouldn't ask for more of that stuff.

-Mm.

0:46:280:46:30

James, did you make reference to... Did you want it to be romantic?

0:46:300:46:33

I think the idea was that you could cook it together...

0:46:330:46:36

She'd be a lucky lady once you've made her eat this stuff.

0:46:360:46:38

Not so much Tinder, more like chunder, I would say.

0:46:380:46:41

-CLAUDE:

-I think the problem, also,

0:46:410:46:42

is that this is something that somebody can come home,

0:46:420:46:45

make it very, very quickly,

0:46:450:46:46

but it seemed to be as though Bushra was helping you out, you...

0:46:460:46:49

-It was like...

-Yeah.

-..it needed four of you to make a simple dish.

0:46:490:46:52

Yeah, there was no plan for Bushra to help me before we went in,

0:46:520:46:55

and it actually didn't help the situation

0:46:550:46:57

for me to be able to focus with Bushra at the controls.

0:46:570:47:00

Elizabeth, you can say what you like...

0:47:000:47:02

-Yes, I have, I've said it.

-You are uncontrollable.

0:47:020:47:04

You went into that pitch -

0:47:040:47:05

if you could not do it on your own, you should have said yes,

0:47:050:47:07

and then we could have prepared the pitch much better.

0:47:070:47:10

I was perfectly capable of cooking the food on my own, Bushra...

0:47:100:47:12

But you weren't, because it was raw.

0:47:120:47:14

Bushra, who do you think is responsible, then?

0:47:140:47:16

I think Elizabeth has to be responsible.

0:47:160:47:18

I can't see people going into a pitch

0:47:180:47:20

and behaving the way they do and think it's OK.

0:47:200:47:23

You told the Donald Trump jokes.

0:47:230:47:25

You know what? I took a risk.

0:47:250:47:26

-I'm not a funny person...

-No, no!

-..I was wearing a pepper outfit...

0:47:260:47:29

I took a risk and it didn't work, and I take that on board.

0:47:290:47:32

Bushra, I think you sit on the fence,

0:47:320:47:33

and if there is something negative, you will pick it up,

0:47:330:47:36

so when you come back into this boardroom,

0:47:360:47:38

you can say, like the name Crusaders,

0:47:380:47:40

"I did mention that it wasn't great,"

0:47:400:47:42

but then you haven't really offered anything to Sarah.

0:47:420:47:45

-I did actually offer.

-I also, I do feel that...

-I did.

0:47:450:47:47

There were no other means, that was our only option.

0:47:470:47:49

-That's not fair.

-There was no real objection.

0:47:490:47:51

All you said to me was, "What does Crusade mean?"

0:47:510:47:53

-That's not true.

-And I explained...

0:47:530:47:55

-It is true.

-Sarah, I told you, "Crusading is about war"...

0:47:550:47:57

-There was no strong objection.

-..I said, "are you sure?"

0:47:570:48:00

You said, "It's going to be on my head".

0:48:000:48:02

Listen, Elizabeth...

0:48:020:48:03

-Yes, Lord Sugar.

-We've had our little discussions here about you...

0:48:030:48:06

-Yes.

-..pushing your way in and edging your way in

0:48:060:48:09

and being a control freak.

0:48:090:48:10

He had a go, I said, "Shall I have a go?"

0:48:100:48:14

-and when I had a go...

-No, no, no, no, "Shall I have a go?"

0:48:140:48:17

-I did.

-Come off it.

0:48:170:48:18

If James has been given the job to cook, then step back,

0:48:180:48:21

-let him get on with it...

-Yeah.

0:48:210:48:23

..but no, pushed him out of the way again, and in you go again.

0:48:230:48:26

I only want to do my very best to help the team win,

0:48:260:48:29

-and I did my level best.

-I think you do.

0:48:290:48:31

I think your heart's in the right place,

0:48:310:48:33

-but...

-I just couldn't help myself.

0:48:330:48:35

Trying to calm you down is like trying to brush a piranha's teeth.

0:48:350:48:39

You won't calm down - and, James, you have been brushed aside

0:48:390:48:43

a couple of times by this individual.

0:48:430:48:45

When are you going to man up and stick up for yourself?

0:48:450:48:48

Do you allow people to do that?

0:48:480:48:50

Elizabeth asked me about three times if you can cook,

0:48:500:48:52

so I was like, "Elizabeth, you just cook", but...

0:48:520:48:55

-Yeah.

-It is what it is, and... Yeah.

0:48:550:48:58

OK. Sarah, which two people are you bringing back in the boardroom?

0:48:590:49:03

I think, unfortunately, I've got to bring back Elizabeth,

0:49:030:49:05

and then I will have to bring back Bushra,

0:49:050:49:07

because I just feel like the contribution wasn't enough.

0:49:070:49:09

-OK.

-But Sarah, what did James do in this task?

0:49:090:49:11

-What was James' role in this task?

-The thing is...

-Bushra...

0:49:110:49:13

-For me...

-You've done nothing in nine weeks.

0:49:130:49:15

-James...

-Listen, I can speak.

0:49:150:49:17

For me, the pitch was a deal-breaker -

0:49:170:49:18

the bad jokes, the awkward moments, and the abrupt nature,

0:49:180:49:21

and the disagreements between yourself and Elizabeth,

0:49:210:49:23

so that's why I'm bringing you both back in.

0:49:230:49:26

James, go back to the house.

0:49:270:49:30

Thank you. Good luck, guys.

0:49:300:49:32

You've got to man up, sunshine.

0:49:340:49:36

OK, I will. I will.

0:49:360:49:38

OK, listen, ladies, you go outside.

0:49:430:49:47

At least one of you is going to be fired today, OK?

0:49:470:49:49

-Yes, Lord Sugar.

-OK.

0:49:490:49:51

Sarah has not controlled this team properly.

0:49:580:50:00

This task really should have been made for her,

0:50:000:50:03

-which is why you made her Project Manager.

-Exactly.

0:50:030:50:05

She sells food to the retailers, and she got this so badly wrong.

0:50:050:50:08

Yeah. Elizabeth...

0:50:080:50:10

I don't know. I mean, I've been banging on at her

0:50:100:50:14

for the past nine weeks to step aside,

0:50:140:50:17

work as a team player, and she just can't seem to do it.

0:50:170:50:21

For me, you can't fault her commitment to every single task,

0:50:210:50:25

and, in a way, that's part of her problem,

0:50:250:50:27

is that she doesn't let anybody else shine.

0:50:270:50:30

Well, Bushra, in my opinion, she has been standing back.

0:50:300:50:33

I mean, she spoke more in this last few minutes

0:50:330:50:37

than she has done throughout the whole nine weeks,

0:50:370:50:40

as far as I'm concerned.

0:50:400:50:41

I don't think there is any point that I can say

0:50:410:50:43

that she's made a significant contribution,

0:50:430:50:45

but she hasn't been the worst candidate, either.

0:50:450:50:47

PHONE RINGS

0:50:480:50:49

-Yes, Lord Sugar.

-Yes, can you send the three of them in, please?

0:50:500:50:53

Now, Sarah, you confess to being guilty of not listening to people

0:51:070:51:11

when they speak to you.

0:51:110:51:13

Bushra, did you find that in the case of Sarah

0:51:130:51:16

in this particular task?

0:51:160:51:17

-100%.

-I would say that, when I even talked about the word crusader,

0:51:170:51:20

I said it so many times,

0:51:200:51:22

I think she got bored of me going over it so many times.

0:51:220:51:25

I mean, that is an absolute lie.

0:51:250:51:26

-It's an absolute lie.

-It was not the right word.

0:51:260:51:28

-It was not the right word.

-How many times...?

0:51:280:51:30

If I could just speak...

0:51:300:51:31

-That's total rubbish.

-If I could just speak,

0:51:310:51:33

you are the Project Manager on this task.

0:51:330:51:35

-Yes, I was.

-You chose this word, I told you, "Are you sure?"

0:51:350:51:39

You said to me, "It's going to be on my head if I take this brand name".

0:51:390:51:42

I totally said that.

0:51:420:51:43

Even now, sitting in front of Lord Sugar, you talk rubbish.

0:51:430:51:45

-Bushra, what's your tactic?

-It's ridiculous. Pointless twaddle.

0:51:450:51:48

To not come up with anything, in order to put Sarah under a bus?

0:51:480:51:51

That is your tactic. It's been your tactic for nine weeks -

0:51:510:51:53

you sit back, and you don't do anything.

0:51:530:51:55

You look at everything through rose-coloured glasses, Sarah.

0:51:550:51:57

I think you sit on the fence more than I do.

0:51:570:51:59

But you just said that I made all these decisions, Bushra.

0:51:590:52:02

So how do I sit on the fence?

0:52:020:52:04

-Make your mind up.

-If you were not happy with my performance,

0:52:040:52:06

-why not speak up?

-Take the splinters out of your backside.

0:52:060:52:08

-Why'd you not speak up, Sarah?

-I speak up all the time, Bushra.

0:52:080:52:11

I speak up, that's why I've...

0:52:110:52:12

Have you told Elizabeth how bad she was on the pitch?

0:52:120:52:14

Have you said to Elizabeth, "I could not believe that you did that,"

0:52:140:52:17

-"you behaved like that"?

-I have totally...

0:52:170:52:19

You weren't great in the pitch, either.

0:52:190:52:21

-No, of course not...

-With respect, Karren...

0:52:210:52:22

Can you come up for air a minute, Bushra?

0:52:220:52:24

Elizabeth, one of your claims here

0:52:240:52:26

-is that you are very good with logistics.

-Yes.

0:52:260:52:29

Finding solutions, figuring out profit and loss, managing teams,

0:52:290:52:34

and most importantly, leading teams.

0:52:340:52:36

I think one thing, if you...

0:52:360:52:38

Talk about leading with your chin.

0:52:380:52:39

It's leading with my chin, Lord Sugar, and I think I've proved that.

0:52:390:52:42

One thing I will say, Lord Sugar, is...

0:52:420:52:44

-You are impossible to control, Elizabeth.

-If there is one...

0:52:440:52:47

In florist terms, you're like a giant hogweed.

0:52:470:52:51

You know, you just completely take over.

0:52:510:52:53

I prefer to call myself a sunflower, I shine at the top.

0:52:530:52:55

-All right, sunflower, whatever.

-Lord Sugar,

0:52:550:52:57

if there is one thing that that shows,

0:52:570:52:59

maybe it is because I am a leader,

0:52:590:53:00

maybe it is because I am someone that will turn myself inside out

0:53:000:53:03

to make my business plan work for you.

0:53:030:53:05

I will achieve you £1 million worth of additional turnover

0:53:050:53:09

in a business within 18 months that is currently running

0:53:090:53:12

and in a position to go tomorrow, and I will do that for you.

0:53:120:53:16

-Right.

-What I've done in this process is work...

0:53:160:53:18

You can't guarantee that you're going to make me £1 million,

0:53:180:53:21

-I'm sorry.

-But that's the risk of being...

0:53:210:53:22

That is irresponsible and silly.

0:53:220:53:25

One of the problems I have with you, Elizabeth,

0:53:250:53:27

is that, you know, I have to go into business with somebody

0:53:270:53:30

who can share and delegate and let people get on with things,

0:53:300:53:34

and I'm just wondering

0:53:340:53:35

whether a leopard's going to be able to change its spots.

0:53:350:53:38

Sarah Lynn, why should you remain in this process?

0:53:380:53:41

I've been on the winning team more than anybody.

0:53:410:53:43

That's no coincidence. It's because I work with people, I work together,

0:53:430:53:46

I lead, I make decisions when I need to.

0:53:460:53:47

I feel that, over the nine weeks,

0:53:470:53:49

Bushra hasn't contributed much at all.

0:53:490:53:50

-I think that's totally untrue.

-It's factual...

0:53:500:53:52

In the task, Sarah, you were like, "Elizabeth is very draining.

0:53:520:53:55

"Elizabeth is so draining, she is taking energy from us."

0:53:550:53:58

-No, no, that's absolutely not true.

-ALL TALK AT ONCE

0:53:580:54:01

Elizabeth, you turned it into a pantomime.

0:54:010:54:03

Don't put words into people's mouths.

0:54:030:54:05

Bushra - Bushra, you were part of the pantomime.

0:54:050:54:08

You were talking about Donald Trump in a pitch about food.

0:54:080:54:10

It was about interaction, Sarah.

0:54:100:54:12

I honestly just think that I'm probably a bigger threat to you

0:54:120:54:14

-because we are very alike.

-You are absolutely not a threat to me.

0:54:140:54:18

Right, it's time for me to summarise the situation.

0:54:180:54:21

Bushra, I'm a great believer in that saying,

0:54:220:54:25

"No smoke without fire,"

0:54:250:54:26

and there has been lots of accusations by your colleagues

0:54:260:54:30

that they have not seen anything from you,

0:54:300:54:33

and it's only been in this last few hours

0:54:330:54:36

that you've started to talk up.

0:54:360:54:38

Sarah, the brand name, Gourmet Crusaders.

0:54:380:54:42

Whether you believe it or not, it was pretty bad branding.

0:54:420:54:46

You didn't get it - and that worries me, that you didn't get it.

0:54:460:54:50

Elizabeth, I seriously believe

0:54:500:54:54

that you wholeheartedly throw yourself into the task,

0:54:540:54:58

and I know you mean well,

0:54:580:55:00

but your enthusiasm sometimes is far too much for me to tolerate.

0:55:000:55:06

I have to make a decision, and...

0:55:070:55:10

..Elizabeth, I'm really struggling

0:55:120:55:16

in visualising you as my business partner...

0:55:160:55:21

..but Bushra, I don't think you've done much in this last nine weeks,

0:55:210:55:26

and it is with regret that you are fired.

0:55:260:55:29

Thank you, Lord Sugar, for this opportunity.

0:55:310:55:33

Now, Elizabeth, it is your passion that has kept you going here.

0:55:410:55:46

Will you give me one more chance, please, Lord Sugar?

0:55:500:55:53

I promise I will not let you down, and I think you know that I won't.

0:55:530:55:57

I will do as I am told, I will sit in the background,

0:55:570:56:00

and I will work my socks off for my Project Manager.

0:56:000:56:02

Well, sitting in the background is what she did.

0:56:020:56:04

I will sit in the background and work my socks off.

0:56:040:56:07

That's multitasking, I don't know how you're going to do that.

0:56:070:56:10

I can multitask, I've said it...

0:56:100:56:11

Sit in the background AND work your socks off at the same time.

0:56:110:56:14

-Lord Sugar, this...

-I get what you're saying, I get it, I get it.

0:56:140:56:16

-I will not let you down, Lord Sugar.

-Go back to the house. Shut up.

0:56:160:56:19

-Yes, Lord Sugar, thank you.

-Go back to the house...

0:56:190:56:21

Thank you, thank you, thank you, much appreciated.

0:56:210:56:23

All the best, babe, yeah?

0:56:240:56:26

Good luck.

0:56:280:56:29

Sorry, Bushra. Good luck. OK?

0:56:290:56:33

Sarah threw me under the bus,

0:56:460:56:48

but I did see that I was one of her biggest threats in this competition,

0:56:480:56:51

and, erm, yeah, just excited to see what the future holds.

0:56:510:56:55

James, how did it go in the boardroom, love?

0:56:570:56:58

He said to me I need to man up as I was leaving the boardroom.

0:56:580:57:01

-He said it again?

-Literally, I was just walking out the door,

0:57:010:57:03

and as the door was going to close,

0:57:030:57:05

he went, "James, you need to man up".

0:57:050:57:06

He keeps doing that to you, doesn't he?

0:57:060:57:09

-I'm back!

-THEY CHEER

0:57:090:57:11

I made it!

0:57:110:57:12

Go on, Lizzie!

0:57:190:57:20

Well done, well done, Elizabeth.

0:57:220:57:25

What did he say to you?

0:57:250:57:26

He was going to sack me. I'm like, "Please, Lord Sugar,

0:57:260:57:28

"please, Lord Sugar, don't do it, Lord Sugar,"

0:57:280:57:30

and he was like, "Oh, all right, get back to the house!"

0:57:300:57:33

You know what? You've done the bottom three three times,

0:57:330:57:35

the most out of anyone, and survived all three.

0:57:350:57:37

So, fair play!

0:57:370:57:38

Do you know what? Bushra got her claws out, but I found my teeth.

0:57:380:57:42

Guys, watch out, I've got my fight back, and I'm ready.

0:57:440:57:47

Now seven candidates remain.

0:57:500:57:52

Lord Sugar's search for his next business partner...

0:57:530:57:57

..continues.

0:57:570:57:59

Next time...

0:57:590:58:01

You're going to act as fashion agents

0:58:010:58:03

at your very own catwalk show.

0:58:030:58:06

..fashion fiascos...

0:58:060:58:07

Give us a, "Grrr!"

0:58:070:58:09

Show me a little bit more skin, please.

0:58:090:58:11

Do you know what? I'm going to need my glasses on for this.

0:58:110:58:13

..turn to catwalk catastrophes...

0:58:130:58:15

Right, do you want me to direct it,

0:58:160:58:18

or do you want me to make a mess of it?

0:58:180:58:19

Like a gold ghost.

0:58:190:58:21

..and in the boardroom...

0:58:210:58:22

This was a big mess up.

0:58:220:58:24

..it's gloves off.

0:58:240:58:25

The fashion police would want to breathalyse you.

0:58:250:58:27

You're fired.

0:58:270:58:28

The candidates gather at London's most famous food market: Borough, where Lord Sugar tasks them with creating a brand new recipe kit. One half of each team must mastermind the branding while the other half devises a tasty dish to complement their chosen food trend.