Lord Sugar tasks the candidates with cooking up a concept for a new recipe kit. Half-baked branding and kitchen nightmares result in sour pitches.
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This is not a holiday camp.
This is a business proposition from heaven.
Lord Sugar is searching for a brand-new business partner.
Forget about Brexit. In this process,
I'm the one who decides who is going to remain and who is going to leave.
Competing for his cash...
..millionaire moguls in the making.
This is a bloody shambles.
It was boring, boring, boring.
There was no bloody strategy.
-We need to go now.
Oh, my God!
It's a prize worth fighting for.
Can you actually physically do it?
-Your behaviour is ridiculous.
-THEY TALK OVER EACH OTHER
-Are you putting in any input?
-Or are you trying
to stray away from making a decision yourself?
12 tough tasks.
To infinity and beyond!
One life-changing investment.
You're fired. You're fired.
You didn't follow the money.
This programme contains some strong language.
I need you to take over a doggie daycare centre.
Pull profit from pooch pampering...
-She's loving it!
-..and doggie dos.
Here. Massive poos.
Massive poos. Loads of them.
Start on the calls, please, Michaela.
While Project Manager Charles let others lead...
Give him the fizz bath on his feet.
I'll keep my hands clean.
Why did we commit to duck poo?
-We said the big ones.
-They're all big!
Oh, God, it just went into the grass.
..and struggled with the task in hand.
No, no, no. Don't go. Just don't go!
All about the monies.
Team Graphene, led by James...
-All right, then.
-..made a dog's dinner of pricing...
I spoke to one of the other customers
and she was only paying 25.
Apologies, there was a miscommunication.
-Oh, that's the one.
..and snapping mutts.
Can you see the issue? They're blurry.
In the boardroom...
..Graphene were top dogs.
I'll see you on the next task.
And three candidates...
-I just want the opportunity...
-I think you've had your opportunity.
..were let off the leash.
So Andrew, Anisa, Charles,
Now, eight remain to fight for the chance to become
Lord Sugar's business partner.
Lord Sugar would like to meet you at 8, Southwark Street.
The cars will be outside in 20 minutes.
-The cars will be here in 20 minutes.
-Did he say what we're doing?
Guys, number 8, Southwark Street.
I can't believe that three of them have gone now.
Everybody is a viable contender.
-Last two boys left, literally.
Sarah, if you're not on my team,
you've got a fight on your hands for this task.
Harrison, how do you feel being the only person left in this competition
who hasn't been a Project Manager?
I mean the pressure is on for you now, like, to be PM.
Of course. If it falls to me,
I will definitely put myself forward for Project Manager.
I'm actually looking forward to it.
The boys have had no chance, from the start, have they?
No. They just haven't shone at all.
I don't think the two that are left now are strong.
So, if they can work with us, take our lead, they'll be all right.
If they just do as they're told. Like a good little man.
If they know who wears the trousers, they'll be fine.
Providing hungry Londoners with premium produce for over 1,000 years.
-Good morning, Lord Sugar.
Welcome to the famous Borough Market.
Lots of people want to cook fresh ingredients each day,
so the latest innovation in the food industry is recipe kits.
Now, a recipe kit contains all of the raw ingredients you need to cook a delicious meal.
So, for this task, you have to invent your own recipe kit.
You will need to brand and design the packaging,
and you will also need to create an exciting dish.
Now, tomorrow, in order to pitch your recipe kits, you're going to do
a live cooking demonstration,
and the winning team will be decided by a panel of experts.
Now, to even the teams up,
Harrison and Joanna, go over there and join Vitality.
And Sarah, you go and join Graphene.
Now, Harrison, your business idea is to do with food,
so you're going to be the Project Manager.
Sarah, whilst your business idea is not totally to do with food,
it is in that kind of area.
You're going to be the Project Manager of Graphene.
So, everything clear?
-Yes, Lord Sugar.
-Well, good luck,
good cooking, and I'll see you back in the boardroom in a few days' time.
A booming sector,
recipe kits contain ingredients and instructions for novice cooks to
create one specific dish.
First job, cook up a concept for their kits.
My business idea is to go into the healthy food and healthy eating market.
Chomping at the bit, first-time head honcho, Harrison.
You're not just eating healthy food to benefit from your body,
but also your mind will genuinely benefit from it,
so I want to go down that road and, kind of...
Yeah, I want healthy food as our topic to go forward.
If that's what you do, that's your sector, then.
It's stupid to do anything else.
-Excellent. That's what we're doing, then.
Mulling over meals on the other team...
I'm thinking along the lines of gourmet.
..confectionery company owner Sarah.
The idea that we can bring something that is gourmet
to a table in 30 minutes that's really easy, is key.
I think that is going to be one of the main selling points.
Gourmet, it has to be.
Next on the menu...
I'd like to put myself on the branding team.
..division of labour.
I've built my own brand, I've worked on that,
I think I'm much stronger there than on the recipe side.
I grew up in the kitchen with my mother
who's a chef and a trained catering lecturer.
I am skilled at preparing presentations with a product
in front of me, using my hands.
I'm also skilled at presenting and making something.
Fantastic. Elizabeth, based on what you have said to me,
I think you'll be really strong in the kitchen.
I'd like Bushra to join me on the branding team.
James, I think you'll be fantastic in the kitchen,
are you happy working with each other?
Are you going to be calm, considered?
-I'm going to pick James as my sub team leader.
OK, guys? Let's keep talking and let's win this.
Right, let's decide a team split.
I wouldn't put myself in the branding team.
-Can you cook?
-I can cook, yeah.
You can cook, that's perfect. I'm going to put Michaela on the recipe
team because she cooks at the house, so it's not too bad.
I thought about going on branding,
only because I have an idea of exactly how I want it to look.
Obviously, the branding is really important, but the recipe side is more important...
because if it doesn't taste good, ultimately...
Are you going to be strongest?
The reason I was initially thinking about it is because I have got an idea.
So why don't you just tell the branding team your idea?
If I was to put myself on the recipe team,
Jade and Joanna on the branding team....
Don't let me influence you.
No, no. That is the perfect way to do it.
I will put Jade as sub team leader because I think you have more
background in branding, so it makes perfect sense to do that.
There is no doubt that Harrison was railroaded, by Michaela,
to go from the branding team onto the recipe team.
However, his expertise probably
would have been better served
in the branding team, because that is where he can make the most impact
in terms of colour, design, name
and all those things that he is pretty passionate about.
Today, half of each team will create their dish...
I had an idea that you basically have a taste of that country -
that's the slogan, it's like taste of Italy, taste of China...
..while the rest build brands.
I'd like to think that I will come up with an idea and you'll bounce it
back at me and I'll bounce it back at you and no idea is a stupid idea,
but ultimately I'll just make sure that I have the final say.
South West London.
In charge of producing gourmet fare...
These are our special ingredients.
..recruitment company owner James.
A salmon risotto would be the more gourmet dish.
So, I think that is a good option for us.
And will be quite a fun dish to cook.
Yes. There is some cooking to it.
You've got to keep it moving at all times, things like that.
I think, for me, with the flavours that we have available to add to it,
-I think that's the one we can really enthuse the most.
-You could probably use the cream.
Which would be one. You could use the truffle oil.
Potentially. Salmon with a small amount of saffron through it would
give a real gourmet but luxury flavour to the dish.
-Have you ever made a risotto before, James?
-Yeah, I have.
Good. I have.
On the other team...
I was thinking more along the lines of maybe chicken?
..Harrison and Michaela...
-Maybe like, with a curry so we can spice it up...
..brainstorm healthy meals.
If I was thinking of having something healthy,
I wouldn't say I'd have a chicken curry.
Yes, but that's the point of us making it healthy, isn't it?
So, if we was to make a chicken curry that was healthy,
then it'd be dead good.
-The only issue is, I have never made one from scratch.
I do have an idea of how to do it,
but it could just be shocking
and we only have a certain amount of time to get it boxed up.
Let's go, chicken curry.
-Yeah? OK, perfect.
Lunchtime. At creative agency Red Brick Road...
If you eat rubbish, you feel rubbish.
If you eat good, you feel good.
..Jade and Joanna chew over Harrison's healthy brand.
So how about, like, root flavours...
I really don't like that. I think it just sounds...
I'm just telling you what I like and then you can decide.
I think it needs to have something to do with your mind,
so, food fresh,
food mind, fresh for food, fresh food...
Sorry, I literally just need to finish my own thoughts.
-Let's have a silent minute.
Oh, it's just... I don't...
-Sorry, all I can hear is your voice.
Also at the agency...
I was thinking of World Gourmet Kitchen.
..and on a mission to create a luxury brand...
Gourmet Crusaders I like because I thought,
it is like a bit of a call to action.
..Bushra and Project Manager, Sarah.
I feel like the Crusaders for me
feels a little bit more like an army, like a fight, like a battle.
I don't know, what does that word say to you? When you are a crusader.
I think to crusade is to stomp, to walk around, to travel, to explore,
so I don't think we need to tie in on that too much.
-OK, we're going to go with Gourmet Crusaders.
-Here we go. Oh, that is the sub team. Hi, James.
Hey, Sarah. We have chosen to go with the risotto,
so it's a salmon risotto.
Fantastic, OK. So, we're thinking about this whole world gourmet concept.
Yeah. That's what I was thinking, when I was discussing it in the car,
the theme would be, you could have China, Thailand, like different places.
For instance, with our theme, that would be Italy, then.
Yes, basically it would be like a taste of Italy.
That's brilliant. We'll speak a bit later, let's keep in touch.
-Speak to you later.
You know like you get your passport stamped,
you could always have a stamp on the front of the box to say that this is
Italian, which might be quite nice.
A passport stamp. Yeah.
Maybe have something in the name that is to do with the root.
Still to decide on a brand name...
Anything that comes from a plant with a root is natural.
..Jade and Joanna.
-Hello. So, what we've selected to go for is
a chicken curry,
but we're going down the road of making it a healthy dish,
so what you're at now, is just come up with a name.
Yeah. But I don't even want to pose it to you.
Which was... What was it?
Can I actually just speak?
This was just when we were brainstorming loads,
but one of the things that was thrown out there was root flavours.
It needs to be something like, in the mind.
Use your worldly knowledge,
think of a different word for mind, try and keep it along those lines.
OK, try more names.
-I'll let you crack on with that.
All right, then. Thanks. Bye.
If we end up going for something that is root based or superfood or...
Look, I really would like to get away from the root.
-Can I just finish?
-No, because I am asking you now, please,
to come up with ideas to do with your mind and to do with natural and nature because then
we are on the same page.
This is really important.
I am trying to be on the same page, but for example, root is natural,
natural is natural, but...
Your PM has just told you he doesn't like that idea,
-so get away from that idea.
-I know, but...
Joanna is completely going away from the idea that it is meant to
be about your mind. And to be honest with you, I don't want her on my team, she is driving me up the wall.
I don't... Ooh!
Can we just think of some more of these, please, Joanna?
I am thinking, in my mind.
On the other team...
So, shall I get on with the onion then?
I'll do the onion, I'll do the veg.
..working on their risotto recipe...
If you just map out roughly the method.
..James and Elizabeth weigh up who does what.
Right, let's start cooking, let's try this.
Do you want me to chop an onion?
No, I'll chop the onion, it's fine, I'll do that.
-What do you want me to do?
-Well, we need to...
I need to chop it first.
We can't actually start frying until we put this on.
It's so hard to actually do it... Do you want me to chop it?
No, I'll chop it, it's fine.
So what are you going to do, sweat off the onion?
-And the rice,
-get some flavour in it.
The rice will go in first with the celery.
Why don't I chop the celery?
Would that be all right?
You know, it is typical Elizabeth, she is a complete control freak.
James has given them both a job to do,
but Elizabeth doesn't only want to do her job,
but she wants to do his job as well.
It's not really got as much heat as I would like.
-Do you want me to turn it up?
No, no, no, no.
Well, it's either going to be me or you who's cooking it tomorrow,
and as it looks at the moment, it's probably going to be you cooking it.
On the other team...
We've got some stock here
which is heating up again. You know that?
..novice cooks, Harrison and Michaela...
"Mix well and add the chicken." Sweet.
..hone their healthy chicken curry.
When do we start adding these other bits?
Yeah, so what we're going to do is when we add the stock to this,
at that point, then, we're going to put the yoghurt in.
Curry powder, is that healthy?
How much curry powder are we putting in, Harrison?
Two teaspoons. Two tablespoons, sorry.
-Oh, no, wait.
Stop, stop, stop. Is that tablespoons...?
We need some more...
-Is that a tablespoon?
-Yeah, yeah, yeah.
-So, now, we need to start getting these
health things in, otherwise, it's just a curry.
The coconut yoghurt, what do you reckon, roughly?
I've no idea what to go in at to try,
so let's just try something dead small.
Put that in, and just see if it will help with...
The kitchen has turned into chaos.
They are supposed to be making a healthy curry, and yet,
there's not a vegetable in sight.
Be nice to get a picture of it.
They don't necessarily have to add the pictures if they turn out shit anyway.
East London. For Harrison's healthy eating brand...
..still, no name.
Out of those two, which is your favourite?
We really need to crack on.
I just, would really appreciate it if you could just give me your opinion.
To be honest, Jade, I don't want either of them,
-and I'm a bit annoyed that...
-Then, offer a solution!
This is what... I have offered a solution.
What I'm saying to you is,
how can you put Natrofuel as a top consideration when my suggestions
were cast aside because it had nothing to do with the mind?
This is just ridiculous. Natrofuel,
and then we're going to have a strapline.
Can I just have a minute, please?
Let's crack on.
I've never, ever,
ever bitten my tongue so much as what I've just had to do
in that room. It's like, I'm damned if I do, I'm damned if I don't.
I'm just trying my best just to bite my tongue, but it's so difficult.
Sorry about that.
For Gourmet Crusaders...
Needs to look premium.
..Project Manager, Sarah...
I quite like the contrast of bold and thin.
..conquers her branding.
-It's quite gourmet.
Isn't it? It's quite Michelin star.
Yeah. Is there any way of having the "gourmet" LOOK gourmet,
because you know sometimes people play on the word?
It's like the two dots on the U.
-These kind of additions on the top.
Yeah. Just to kind of give it that little, "Oh, it is gourmet."
My concern would be if it's wrong.
OK, fine. And then, what I thought might be quite interesting, is to do,
like, footprints to represent the travel.
I just think, something about that, to me, says dog food.
I think that Bushra is supporting me enough,
but it's nothing outrageously creative that I'm blown away by.
I do feel that I could probably do the job just with Pete, the designer.
Are we going to be putting flags on this box?
Yeah, I think let's put all the content we've got on the box,
and see how fussy it looks,
and then we'll decide about little things like that.
Chicken curry complete.
-Write this down, and make sure you get it right, yeah?
Next for the cooks, recap the recipe.
Peel and chop the onion.
-You need to write this fast, we've got loads, here.
Add the stock and tomato puree. Add the chicken. Wait, wait, wait.
Sorry, sorry, sorry. I've missed something out. Where it says,
add the stock and tomato puree, also put the honey in then.
Add the coconut yoghurt...
How long are we saying they need to cook that in for?
-Because we've not practised it!
Shall I just say add yoghurt for desired thickness?
-Yeah, so it's, add yoghurt until desired thickness,
but word that so I don't sound stupid.
-Add coconut, yoghurt and chicken and then it's all together.
Heat the sauce over a high heat for two to three minutes until reduced.
-Take the pan off the heat, check the seasoning...
-Reduce heat, then...
-And then, it's served with cooked rice. OK. So, I think I've got that.
As Project Manager, I'm happy with how the day's gone.
We managed to incorporate a healthy recipe
into an extremely popular dish.
So, I think tomorrow we'll be able to push that forward in the reasons
why we've gone for it, and what the nutritional values are.
Yeah, that'll do.
-It's all right, that, isn't it?
So that's 20 mls of truffle oil.
Relaying their risotto recipe...
-Two salmon fillets...
..Elizabeth and James.
200g of risotto rice.
-And then a sprinkle of saffron.
Could you just get them to hold for one minute?
I just need to clarify, James, before they go any further.
Do they absolutely get that arborio rice?
The rice is on the list. Don't worry, Liz, it's fine.
Don't worry, guys. Just checking the spelling at the end.
James, we have to tell them it's got the rice in it.
The rice is in it, Liz.
I don't know what you're talking about. I've told them the rice.
-Elizabeth, today, has been slightly annoying.
When we got in the kitchen, she asked loads of questions and just
talks, talks, talks.
It's like, when I was on a call,
she is shouting at me saying I've missed the rice, when I hadn't missed the rice.
I guess it's just that she is a full-on type of person.
I think, if we're going to have just the font,
it should look different.
Name nailed down...
And, we also want it in a greeny colour.
..box, still to brand.
Elliott, is there any way that we would be able to put the ingredients
on the outside of the box, and then if someone is picking it up,
they would know what they've got and what they haven't got?
It's... No, it's fine if it's just this...
They'll open the box and it's in there.
That's fine, they don't need to know what's going to be in it.
-So, the other team have sent through some images if you want to have a look.
-This is the first one.
And, could you show us the rest of them, please?
-I was disappointed when the photograph came through.
What you really need is a step-by-step guide,
to help guide the consumer through to actually making a satisfactory
product, at the end.
I think that's a real problem with this product.
This is just going to have to be really simple.
It is what it is.
Those two, either side.
And that, at the back. And then the recipe card's inside.
15 minutes to finalise designs...
Thank you so much, Pete, for all your hard work.
We really appreciate it.
..so boxes and recipe cards can be printed overnight.
Not long to go, girls.
OK, so, a picture of the dish at the top.
-Would you prefer to type it?
-Yeah, that might be best.
-Do you want the keyboard?
How about if you read it out to me how you think that
-it should be done?
-Yeah. Heat coconut oil in a deep pan...
So, peel and chop the onion for five minutes...
..until golden brown whilst turning regularly.
Add the stock and puree and honey.
-Five minutes, guys.
-And then, mix well and then add the chicken.
Add the... The chicken's already in there.
Ah, she'd put a point before that.
Did you get that? There was a bit that she'd said...
-Just put, serve with cooked rice.
It says "peel and shop."
Design time over.
Right, OK. This is done.
Thank you so much for your help.
I really appreciate it.
I'm a little apprehensive about the pitch, tomorrow,
because we're not going in with as strong a brand as I would have liked.
So, do you know what, it is what it is and I'm going to go in,
and I'm going to pitch my bum off
and I'm going to make sure that we still win this task.
For both teams...
Here it comes!
..a chance to taste...
Curry for breakfast?
..their chosen dish.
That's actually really tasty.
Oh, the risotto's really nice.
-Do you honestly think so?
Next to be served up...
Thank you very much.
..a first look at their branding.
And, may the best man win, Bushra.
Er, we WILL win!
-What do you think?
-Why does it not say chicken curry on the box?
They can still figure out what is in the box by the card that will be
positioned next to it.
But when you go into the pitch, obviously,
just be prepared to talk about it in depth.
-Can you read that out just so I can make sure I've got all the steps?
So, we've got, "Method. Wash rice in running water for 30 seconds,
"and then boil for 20 minutes.
"Peel and..." That's fine.
-"Peel and shop..."
"Peel and chop the onion for five minutes..."
And does it say, "..and cook?" Jade, read it.
-No, because it's spelt wrong, but I know what she means.
There are a couple of typos on this,
which I'm really disappointed in but we'd run out of time.
We had a few issues, because,
I was hoping that we'd bounce off each other a little more,
but I don't think that necessarily happened, which was unfortunate.
Do you know what, though? This is seriously...
This is the biggest business opportunity of your life.
You need to put whatever this is behind you.
Because if I lose because of this, I'm going to be fuming.
I'm absolutely bouncing.
I'm on another level of angry
at what them two girls are doing,
and if what they're doing affects me, and causes me to lose this task,
and affects my future, they are going to get it in that boardroom.
Don't just jump to conclusions as if we were shouting at each other
the entire time, cos it's not...
No, but if you've been arguing... There shouldn't be arguing at this point.
Well, anyway, look. You got it done in the end, anyway.
So that was done. It is a good name.
It is a good dish. It is healthy.
Everyone loves curry.
Going over Gourmet Crusaders, Sarah's team.
That picture isn't completely gourmet, I'm going to be honest,
and I was expecting to have a little bit more, something special,
just to grasp people's attention.
If you took away the "Touch of Italy," and the gourmet branding,
would that picture scream out to you, gourmet?
What would you have done with it?
I don't know. I... Firstly, maybe I wouldn't have been so kind of,
close up. And maybe, from somehow, just kind of creating a bit more wow.
-I think Bushra just says stuff
for the sake of saying something.
Just so that she can sit on the fence with everything.
"Oh, I said that," if it didn't work out.
"Oh, I said that as well," if it didn't work out.
Doesn't own anything at all.
We need to go off and sell this.
But let's be confident, because I think we've got this, yeah?
That bit just looks so cool, Sarah, look at that.
That looks so nice.
Both teams head off to pitch their recipe kits to industry experts.
I don't have a clue what Bushra chats about sometimes.
Absolutely does my nut in.
It's no wonder I'm blinking barking mad.
East London. Pitch location for both creations,
headquarters of a leading recipe box brand.
Priority for Sarah...
I would like to open the pitch and introduce us all.
..plan the pitch.
-Obviously Elizabeth will be doing the cooking demonstration.
When I have done demonstrations in the past,
-you interact with your audience while you are doing it.
-So I will do that.
What I thought might be quite nice is, because we've got this live kitchen cooking happening,
the interactiveness could be quite quirky,
we could really engage with the panel and almost to the point where Sarah,
you could be like, "Elizabeth, how are we doing?"
She'll be, "Two minutes," you can be, "Great. I've got two minutes to tell you more stuff."
-Just to build the energy up in that room.
-Yeah. Let's do that.
Across the hall...
I will start it, introduce you all.
..putting his pitch plan in place, Project Manager, Harrison.
And then introduce Michaela to start the cooking.
I will then start talking about the brand,
you will then have a brief chat about this,
and then hopefully we'll have some food to give them.
I can't do this, unfortunately, because I am cooking, so I might get a bit too hot.
..pick a costume to help promote the brand.
All right, I'll just wear this.
-Pea outfit, it goes with the colours of the brand anyway.
Also sizing up costumes...
Thing is, you and I are in black and white. That is salt-and-pepper colours.
-I am going to wear the salt.
-You wear the salt.
-I will wear the pepper.
Now, pitch to a panel of industry bigwigs.
Including recipe box heavyweights and supermarket giants.
First up, Harrison's healthy curry.
So, I would like to talk to you about our new and exciting brand.
Natrofuel. We have created a healthy eating brand,
and we believe that this is the way forward and the future in eating.
We have got here today a recipe kit which Michaela is going to start to put
together for us. Have you got that?
-OK. So, this leads me on to what Natrofuel's first dish is.
It is Healthy Kicking Chicken Curry.
The reason we have chosen this dish
is because the nation's favourite food
is curry, so we wanted to bring a healthy side to a favourite dish of the nation.
How are you getting on, Michaela?
This branding has really been able to capture the fact that we want it
to be simple. Although it is still simple you can have a tasty meal which is
going to leave you feeling satisfied at the end of it.
As a team, I think everybody worked well together and we have come up with
a brand that we all really do believe in.
I am going to address the elephant in the room. I am dressed in a green pea suit.
This first dish that we have got doesn't necessarily have pea in it,
but we think that, for example, if we were to have a particular icon,
it would be green and it may potentially be a vegetable.
Thank you very much. I am going to ask you if anyone has any questions
or anyone wants to talk about our brand,
and I will be more than happy to answer those questions.
Hi, Patrick Drake from HelloFresh.
-Just digging into the details on the recipe cards,
I noticed that you didn't have any steps photographs,
so is that to say that you are aiming this at an expert market that
already knows how to cook?
We're definitely not aiming it at an expert market.
To be honest, I am not an expert cook, and I don't mean to be rude,
but I don't think Michaela is an expert cook.
From these guidelines, she has made herself look like an expert cook,
I'm sure you'll all agree. Anyone else got any questions?
Hi, guys. I am David Horner from Whole Foods Market.
-There is no actual name of the product on the
packaging, so I think it doesn't really tell the consumer what it is that
they are purchasing at the time.
Unfortunately, with the time frame that we have done it in,
we didn't have enough time. When this comes to market,
all that information of course will be on there.
OK, we would like you to invite you forward to try some of our
Healthy Kicking Chicken Curry.
Patrick, what are your first thoughts?
I want to be really critical about it, but it is really good.
-..lovely to hear.
Hi, I'm from the Co-op.
I think, for me, if you did have some vegetables in it,
it would bring that extra vibrancy to it.
OK. Thank you very much.
In that pitch, I think we did fantastically.
It is still annoying,
the fact that the branding wasn't quite up to scratch,
because if it was, then it would be a no contest.
I don't see how the other team could have matched that.
-Well done, everybody. Well done. Well done.
Next up, leading the charge for Gourmet Crusaders...
Welcome, and thank you so much for letting us present to you today...
..Project Manager, Sarah.
So, without further ado, Elizabeth, if you want to start the clock,
I'll pass you the ingredients.
So the first thing we need to do is get an onion chopped.
So, seasoning. Can you put me a knob of butter in the pan?
I must say that Salt seems to be the popular choice for you.
Well, what would you like to do, Pepper?
Well, I'm just stood here, maybe don't need me for much.
I would say I'm the prettier one.
So, we are the Gourmet Crusaders.
We are on a mission to bring gourmet dishes to the mass market.
We would have loved to have had Captain Gourmet himself here today,
but unfortunately Donald Trump called him over.
Right, so we are almost getting to our next stage.
Now, here we have 200g of arborio rice.
What I want to do now is get my heat back up a little bit,
if it will go up.
If it likes me.
I am just going to get my cooker to work,
and while I am doing that, I'll hand you back over.
-Do you want to finish off a little bit on the brand?
-Thank you, thank you.
Right, so, a bit of an important part,
the future brand and the scalability...
We are ready to start adding a little bit of stock.
-I managed to get the cooker back on,
and now I have 500ml of my fish stock here,
which I'm going to start to add very slowly to the dish.
Now, what I need to do is to keep this rice moving at all times,
so it doesn't stick to the pan. That is the important thing.
So I am going to have one of my helpers come and do some stirring.
-Can I come?
-Do you want to come and do some stirring?
So, just keep it moving, Pepper.
You know how you're my favourite...
Next thing we are going to do is we need to start on our salmon.
Will you need seasoning yet?
No, we're all right for the moment.
-Hold your horses, Salt.
-We're going to get this salmon on
and then what we're going to do is add saffron just to the top of
the fish, so it infuses as it cooks.
Right, over to you guys.
I think the thing to remember with Gourmet Crusaders,
you can do it with your loved one, your partner, it is a fun thing to do,
and then you have got a really, really nice presentable meal
that comes together at the end.
And I think Elizabeth is finishing up very soon, is that right?
Yes. It is not quite there yet.
-How many more minutes?
-Just checking it.
-I think we're ready to plate up.
-Put it down, please.
-Just leave it there?
-Yes, leave it.
Leave it, leave it. Put it down.
OK, Chef. Pepper is getting in the way. Come back.
Let's just move. Too many cooks spoil the broth at this stage.
Right, and there we pretty much have our dish.
Cool. So we would now like to open it up the floor to any questions that
you would have. We would be happy to answer them.
-I am Adrian from Sainsbury's.
-I like the word gourmet,
but I have a bit of a reaction to the word crusade.
Because crusader has some other connotations for some customers.
Yes, we did look at different words,
and what we really liked about crusade was all of the positive things that
are associated with it.
So, it is strong, it is brave, it is...
We are like an army, people on a mission to create something really special and different.
We hope you would like to join the crusade.
I think one of the things I was noticing as I was sat there is
because the saffron went on quite early,
I could kind of smell that maybe starting to burn
as I was sat there, and I think that has come through in the final...
It might have been on just a little bit too long.
Thank you so much for listening to us today.
We really hope you join the crusade, and we really appreciate your time.
That was a crazy pitch.
-It was absolutely excruciating.
-Yeah. Come on, guys.
Let's go home. Let's go home.
-I think a glass of champagne, actually.
-Yeah. Let's get home.
If we lose the task tomorrow, it would be a decision between Bushra and Elizabeth.
Bushra, for lack of contribution,
in that I feel I could have made most of the decisions on my own,
and Elizabeth because I had expected her to be a bit more engaged
and a bit more talkative during the performance.
..the experts will vote for their favourite.
Results will be digested in the boardroom.
You can go in to the boardroom now.
-Good morning, Lord Sugar.
Now, I am going to start with Vitality.
-Harrison, I made you the Project Manager, right?
Take me from the start, then.
I wanted to go for healthy food as a...
That is what your business idea is about, isn't it?
-Yeah. Create a healthy food brand.
Then following that we were looking for a team split for the branding
and the actual food recipe itself.
-So that team was myself and Michaela.
I heard that Michaela talked you out of being on the branding team.
She didn't talk me out of it, she put some...
She voiced her opinion, but she definitely didn't talk me out of it.
-I am not swayed easily.
-From what I understand,
you were operating Harrison like a ventriloquist.
I don't think that's true.
Well, I do, because Claude told me.
It appeared to me that she is the one who swayed you quite significantly
to do the recipes.
Did she let you lick the spoon if you were a good boy?
-No, I actually had a try first, so she was after me.
-Right, OK. Move on, then.
Our first task was to pick a base dish.
We went for chicken curry.
-And you are going to persuade people that that is healthy
-100%. Over 23 million curries are eaten every week,
so if we can incorporate health...
I know they are. There's over 23 million people that are obese also.
Exactly, so that is the whole point.
If we can incorporate healthy ingredients into that,
then that is something that is going to be massively appealing to the
-OK. Is that your box?
-It is, yes.
You must have spent ages thinking that up.
Were you responsible for this, you two?
Yeah, so it was an oversight,
not putting the ingredients on the outside.
Ingredients? Or even a picture of the finished product.
Well, actually, I don't think it's fair to say
that it was an oversight,
because it is something that was brought to the table
and you said that because all the information was in the recipe card
inside the box that we didn't need to duplicate that information.
-This is when there was five minutes left...
-I heard from Claude
that there was a bit of an altercation between you two.
It was really difficult to actually work with Jade
in regards to the name.
-There was a lot of...
-How did we come about the name?
-So, basically that is what I came up with in the end,
because it is natural, it's fuelling your body...
I mean, it sounds like something you'd put in a hybrid car.
What's that got to do with chicken curry?
I followed you before.
There's a problem between the two of you.
Did you not realise that, Harrison?
To be honest, we are on week nine
of probably the biggest opportunity of your life,
I didn't think anything would get in between trying to succeed,
so it was unfortunate that that happened...
Anyway, in order for you to advise this team here,
did you translate to them what you wanted them to come up with?
We put forward the method and what the ingredients were.
I didn't sense step-by-step pictures of that.
To be honest, I've seen recipe books,
and generally how it is is you have the end picture,
which we've got there,
and the ingredients and the method on the box.
But, Harrison, this is supposed to be a recipe for mugs -
people who don't normally cook get this box.
"What do I do first?"
"Take this, step two, do this and do that."
-That's what it is about.
-It's not a recipe book.
I wanted to focus mainly on getting the meal right...
You don't get it, do you?
You just don't get it, really. You don't get it.
Tell me about the pitch.
I wanted to kind of start it off, introduce everyone,
talk about the market.
I think the four supermarket experts
-actually tasted the food, is that right?
Good - and what did they think of the food?
-They loved it.
-They liked it, did they?
So, Sarah, you chose gourmet.
Yeah, we agreed on that, and then I split the teams.
The recipe team were going to be James and Elizabeth.
The recipe that you've chosen was what?
It was the salmon risotto.
Initially, I was cooking and Elizabeth was doing method.
You were cooking originally?
I asked if I could have a go,
-and when I had a go...
I asked if I could have a go, and when I had a go...
-There was no doubt you were going to end up cooking it.
When you saw her pick up that knife,
it was, I was just like, "All right, carry on."
You know, you are the sub team leader.
You could lose the task.
Why did you get bludgeoned away all the time?
-Cos when I done the first...
-She took over again.
If I may, Lord Sugar, in my opinion,
the mark of a good manager is to spot the skill of somebody
and ask them to do a job.
I asked James if I could have a go and he said,
-"I think you should do it."
I... That sounds good in writing, but I doubt if it went that way.
So, you translated this stuff to them...
-..they produced this...
..and this box, here...
So, if I'm walking down a supermarket,
I've got this facing me, Gourmet Crusaders,
-and I see this little thing here, "A touch of Italy"...
Yes, "A touch of Italy," and then the dish name underneath.
So where did this "crusader" bit come from?
The concept was that, as a crusader,
you would be on a crusade to explore new flavours and textures,
and part of that would be a roll-out model of different touches of...
Yeah, I don't like the name,
and I don't think the experts liked the name at all.
They thought it implied that you were going to war.
Bushra, what were you doing while all this was going on?
The kind of stamping for the "made in Italy"
and the world theme came from me. I liked that idea.
-But it was Sarah and James' idea, actually,
to incorporate travel into the concept.
-Yeah, it was.
-Not yours, Bushra.
- No, I mean... - It definitely was.
When we were actually thinking about the branding concept,
and when we were talking about it, I had a lot of input in that.
You might have done the typesetting,
-but she thought up the idea, basically.
And then we went to the pitch, and Karren said to me
that it wasn't very good at all.
I mean, it was so cringey, it was unbelievable.
-These were her words...
I think some of the jokes and the bits that we hadn't prepared
were, perhaps, a bit cringey,
but we had Bushra and James dressed as giant salt and pepper pots,
so I think they felt they had to be sort of funny and engage a bit...
But it wasn't funny, and it certainly wasn't engaging.
You, Elizabeth, were cooking while all this was going on.
-That's right, Lord Sugar.
-Yeah. You burnt the salmon.
They asked me to talk and cook.
-No, you wanted to talk and cook.
I did want to just explain the step as I was doing it,
-and then go back to cooking.
-When you did yours,
I understand that you didn't do talking while you were cooking.
I just didn't think it would be fair
to have someone cook in front of a crowd, and start talking.
It's hard enough doing that on its own, to be honest.
Why didn't you think of that?
Elizabeth had said she'd given lots of demonstrations,
-live interactive demonstrations...
-You've done floral demonstrations.
It's a trade demonstration,
and it was just to give a little snippet of what I was doing
-when I was doing it.
-Anyway, what we're going to do now -
as you know, I had those experts there,
and they were going to grade your product -
and they would take into account the actual presentation
and, obviously, the taste. So let's see how they graded you.
Claude, how many votes did your team secure?
Vitality secured 12 votes.
And Karren, how many votes did your team secure?
Well, as you heard, Alan,
theirs was a far more completed proposition than Vitality's,
but the pitch was so toe-curlingly bad
that they got 10 votes.
So, you won.
-Oh, have we won!
-Won what, the whole thing?
You're shocked, aren't you?
It was very, very poor management,
saved only in the pitch.
Other than that, honestly, it was a disgrace.
Yeah. But, anyway, you performed a very good pitch,
so for your treat, you are off to a circus restaurant
where you will be entertained
by an acrobat, a fire breather and a trapeze artist,
all while you're at the dining table.
-OK, off you go.
Your pitch was terrible, and the food tasted bad.
So you had no chance.
-Go away, I'll see you back here shortly...
..and at least one of you will be leaving the process.
So, how flexible are you, Harrison?
On par, I'd say.
On par, yeah?
Maybe it was a mistake to put Jade and Joanna up together -
but how was I to know they'd argue?
So, it was very disappointing.
We'll think we can do that after one of these.
I think that Joanna gets one idea in her mind,
and then if anybody doesn't like it,
she thinks that it's a personal attack -
but it isn't, it's just business.
What are your hula skills like?
Nothing quite like this.
I'd rather just keep out of the way, to be honest,
of Jade, in the future,
because it just doesn't work, the dynamic between us.
Controversial, yet fulfilling.
That is why you won the pitch, cos you're so full of shit, mate.
Where do we think it went wrong?
Definitely the pitch,
and the contributing factor was the actual food itself.
Well, considering you wanted to jump in and cook the food,
what went wrong?
It was Elizabeth couldn't cook the salmon
-and stir the rice at the same time.
-Oh, I see.
So, I distinctly remember you saying, "Can I help?
"Can I help? Can I help?"
-I didn't actually say, "Can I help?"
-You butted in.
I've just about had enough of Bushra looking from afar to find a fault,
and then jumping on it in order to save her own skin.
I'm not having it, it's not on.
I'm imagining the feedback is going to be
that there was an awkward dynamic,
and perhaps that the friction between you both
was felt by the audience.
I think that Sarah could have planned the pitch better.
There were awkward pauses, we were butting in over each other,
so that obviously upset the experts.
I just didn't understand why you think it's OK
to speak to people as you do in a pitch.
-Why did you take ownership of your actions in that pitch?
Tell people, "I was wrong,
"I shouldn't have spoken to you like that,"
that could have cost us that pitch.
I think Elizabeth needs to be really worried
about going back into that boardroom,
because if I get pulled in as the last three,
I'm going to tell Lord Sugar what she's like.
She is absolutely nuts.
-Yes, Lord Sugar?
-Can you send the candidates in, please?
Well, I am embarrassed to hear what went on
in front of these major retailers,
where you put on this pantomime with these lead balloon jokes.
What did you think you were doing?
There was no plan to have lots of jokes and silly stuff at all,
but, obviously, we didn't want to stand
and look ridiculously professional with these outfits on.
This was not professional.
Forget all the jokes -
your presentation of the food tasted horrible.
This "infused saffron" was more like confused saffron.
As far as the food was concerned, I wasn't happy with how it came out.
-I was not happy.
-Hah, I think that's an understatement.
Nor were those of us that tasted it.
-I think even Oliver Twist wouldn't ask for more of that stuff.
James, did you make reference to... Did you want it to be romantic?
I think the idea was that you could cook it together...
She'd be a lucky lady once you've made her eat this stuff.
Not so much Tinder, more like chunder, I would say.
-I think the problem, also,
is that this is something that somebody can come home,
make it very, very quickly,
but it seemed to be as though Bushra was helping you out, you...
-It was like...
-..it needed four of you to make a simple dish.
Yeah, there was no plan for Bushra to help me before we went in,
and it actually didn't help the situation
for me to be able to focus with Bushra at the controls.
Elizabeth, you can say what you like...
-Yes, I have, I've said it.
-You are uncontrollable.
You went into that pitch -
if you could not do it on your own, you should have said yes,
and then we could have prepared the pitch much better.
I was perfectly capable of cooking the food on my own, Bushra...
But you weren't, because it was raw.
Bushra, who do you think is responsible, then?
I think Elizabeth has to be responsible.
I can't see people going into a pitch
and behaving the way they do and think it's OK.
You told the Donald Trump jokes.
You know what? I took a risk.
-I'm not a funny person...
-..I was wearing a pepper outfit...
I took a risk and it didn't work, and I take that on board.
Bushra, I think you sit on the fence,
and if there is something negative, you will pick it up,
so when you come back into this boardroom,
you can say, like the name Crusaders,
"I did mention that it wasn't great,"
but then you haven't really offered anything to Sarah.
-I did actually offer.
-I also, I do feel that...
There were no other means, that was our only option.
-That's not fair.
-There was no real objection.
All you said to me was, "What does Crusade mean?"
-That's not true.
-And I explained...
-It is true.
-Sarah, I told you, "Crusading is about war"...
-There was no strong objection.
-..I said, "are you sure?"
You said, "It's going to be on my head".
-Yes, Lord Sugar.
-We've had our little discussions here about you...
-..pushing your way in and edging your way in
and being a control freak.
He had a go, I said, "Shall I have a go?"
-and when I had a go...
-No, no, no, no, "Shall I have a go?"
-Come off it.
If James has been given the job to cook, then step back,
-let him get on with it...
..but no, pushed him out of the way again, and in you go again.
I only want to do my very best to help the team win,
-and I did my level best.
-I think you do.
I think your heart's in the right place,
-I just couldn't help myself.
Trying to calm you down is like trying to brush a piranha's teeth.
You won't calm down - and, James, you have been brushed aside
a couple of times by this individual.
When are you going to man up and stick up for yourself?
Do you allow people to do that?
Elizabeth asked me about three times if you can cook,
so I was like, "Elizabeth, you just cook", but...
-It is what it is, and... Yeah.
OK. Sarah, which two people are you bringing back in the boardroom?
I think, unfortunately, I've got to bring back Elizabeth,
and then I will have to bring back Bushra,
because I just feel like the contribution wasn't enough.
-But Sarah, what did James do in this task?
-What was James' role in this task?
-The thing is...
-You've done nothing in nine weeks.
-Listen, I can speak.
For me, the pitch was a deal-breaker -
the bad jokes, the awkward moments, and the abrupt nature,
and the disagreements between yourself and Elizabeth,
so that's why I'm bringing you both back in.
James, go back to the house.
Thank you. Good luck, guys.
You've got to man up, sunshine.
OK, I will. I will.
OK, listen, ladies, you go outside.
At least one of you is going to be fired today, OK?
-Yes, Lord Sugar.
Sarah has not controlled this team properly.
This task really should have been made for her,
-which is why you made her Project Manager.
She sells food to the retailers, and she got this so badly wrong.
I don't know. I mean, I've been banging on at her
for the past nine weeks to step aside,
work as a team player, and she just can't seem to do it.
For me, you can't fault her commitment to every single task,
and, in a way, that's part of her problem,
is that she doesn't let anybody else shine.
Well, Bushra, in my opinion, she has been standing back.
I mean, she spoke more in this last few minutes
than she has done throughout the whole nine weeks,
as far as I'm concerned.
I don't think there is any point that I can say
that she's made a significant contribution,
but she hasn't been the worst candidate, either.
-Yes, Lord Sugar.
-Yes, can you send the three of them in, please?
Now, Sarah, you confess to being guilty of not listening to people
when they speak to you.
Bushra, did you find that in the case of Sarah
in this particular task?
-I would say that, when I even talked about the word crusader,
I said it so many times,
I think she got bored of me going over it so many times.
I mean, that is an absolute lie.
-It's an absolute lie.
-It was not the right word.
-It was not the right word.
-How many times...?
If I could just speak...
-That's total rubbish.
-If I could just speak,
you are the Project Manager on this task.
-Yes, I was.
-You chose this word, I told you, "Are you sure?"
You said to me, "It's going to be on my head if I take this brand name".
I totally said that.
Even now, sitting in front of Lord Sugar, you talk rubbish.
-Bushra, what's your tactic?
-It's ridiculous. Pointless twaddle.
To not come up with anything, in order to put Sarah under a bus?
That is your tactic. It's been your tactic for nine weeks -
you sit back, and you don't do anything.
You look at everything through rose-coloured glasses, Sarah.
I think you sit on the fence more than I do.
But you just said that I made all these decisions, Bushra.
So how do I sit on the fence?
-Make your mind up.
-If you were not happy with my performance,
-why not speak up?
-Take the splinters out of your backside.
-Why'd you not speak up, Sarah?
-I speak up all the time, Bushra.
I speak up, that's why I've...
Have you told Elizabeth how bad she was on the pitch?
Have you said to Elizabeth, "I could not believe that you did that,"
-"you behaved like that"?
-I have totally...
You weren't great in the pitch, either.
-No, of course not...
-With respect, Karren...
Can you come up for air a minute, Bushra?
Elizabeth, one of your claims here
-is that you are very good with logistics.
Finding solutions, figuring out profit and loss, managing teams,
and most importantly, leading teams.
I think one thing, if you...
Talk about leading with your chin.
It's leading with my chin, Lord Sugar, and I think I've proved that.
One thing I will say, Lord Sugar, is...
-You are impossible to control, Elizabeth.
-If there is one...
In florist terms, you're like a giant hogweed.
You know, you just completely take over.
I prefer to call myself a sunflower, I shine at the top.
-All right, sunflower, whatever.
if there is one thing that that shows,
maybe it is because I am a leader,
maybe it is because I am someone that will turn myself inside out
to make my business plan work for you.
I will achieve you £1 million worth of additional turnover
in a business within 18 months that is currently running
and in a position to go tomorrow, and I will do that for you.
-What I've done in this process is work...
You can't guarantee that you're going to make me £1 million,
-But that's the risk of being...
That is irresponsible and silly.
One of the problems I have with you, Elizabeth,
is that, you know, I have to go into business with somebody
who can share and delegate and let people get on with things,
and I'm just wondering
whether a leopard's going to be able to change its spots.
Sarah Lynn, why should you remain in this process?
I've been on the winning team more than anybody.
That's no coincidence. It's because I work with people, I work together,
I lead, I make decisions when I need to.
I feel that, over the nine weeks,
Bushra hasn't contributed much at all.
-I think that's totally untrue.
In the task, Sarah, you were like, "Elizabeth is very draining.
"Elizabeth is so draining, she is taking energy from us."
-No, no, that's absolutely not true.
-ALL TALK AT ONCE
Elizabeth, you turned it into a pantomime.
Don't put words into people's mouths.
Bushra - Bushra, you were part of the pantomime.
You were talking about Donald Trump in a pitch about food.
It was about interaction, Sarah.
I honestly just think that I'm probably a bigger threat to you
-because we are very alike.
-You are absolutely not a threat to me.
Right, it's time for me to summarise the situation.
Bushra, I'm a great believer in that saying,
"No smoke without fire,"
and there has been lots of accusations by your colleagues
that they have not seen anything from you,
and it's only been in this last few hours
that you've started to talk up.
Sarah, the brand name, Gourmet Crusaders.
Whether you believe it or not, it was pretty bad branding.
You didn't get it - and that worries me, that you didn't get it.
Elizabeth, I seriously believe
that you wholeheartedly throw yourself into the task,
and I know you mean well,
but your enthusiasm sometimes is far too much for me to tolerate.
I have to make a decision, and...
..Elizabeth, I'm really struggling
in visualising you as my business partner...
..but Bushra, I don't think you've done much in this last nine weeks,
and it is with regret that you are fired.
Thank you, Lord Sugar, for this opportunity.
Now, Elizabeth, it is your passion that has kept you going here.
Will you give me one more chance, please, Lord Sugar?
I promise I will not let you down, and I think you know that I won't.
I will do as I am told, I will sit in the background,
and I will work my socks off for my Project Manager.
Well, sitting in the background is what she did.
I will sit in the background and work my socks off.
That's multitasking, I don't know how you're going to do that.
I can multitask, I've said it...
Sit in the background AND work your socks off at the same time.
-Lord Sugar, this...
-I get what you're saying, I get it, I get it.
-I will not let you down, Lord Sugar.
-Go back to the house. Shut up.
-Yes, Lord Sugar, thank you.
-Go back to the house...
Thank you, thank you, thank you, much appreciated.
All the best, babe, yeah?
Sorry, Bushra. Good luck. OK?
Sarah threw me under the bus,
but I did see that I was one of her biggest threats in this competition,
and, erm, yeah, just excited to see what the future holds.
James, how did it go in the boardroom, love?
He said to me I need to man up as I was leaving the boardroom.
-He said it again?
-Literally, I was just walking out the door,
and as the door was going to close,
he went, "James, you need to man up".
He keeps doing that to you, doesn't he?
I made it!
Go on, Lizzie!
Well done, well done, Elizabeth.
What did he say to you?
He was going to sack me. I'm like, "Please, Lord Sugar,
"please, Lord Sugar, don't do it, Lord Sugar,"
and he was like, "Oh, all right, get back to the house!"
You know what? You've done the bottom three three times,
the most out of anyone, and survived all three.
So, fair play!
Do you know what? Bushra got her claws out, but I found my teeth.
Guys, watch out, I've got my fight back, and I'm ready.
Now seven candidates remain.
Lord Sugar's search for his next business partner...
You're going to act as fashion agents
at your very own catwalk show.
Give us a, "Grrr!"
Show me a little bit more skin, please.
Do you know what? I'm going to need my glasses on for this.
..turn to catwalk catastrophes...
Right, do you want me to direct it,
or do you want me to make a mess of it?
Like a gold ghost.
..and in the boardroom...
This was a big mess up.
..it's gloves off.
The fashion police would want to breathalyse you.
The candidates gather at London's most famous food market: Borough, where Lord Sugar tasks them with creating a brand new recipe kit. One half of each team must mastermind the branding while the other half devises a tasty dish to complement their chosen food trend.