The candidates are summoned to London's new Design Museum, where Lord Sugar assigns them a robot-themed task.
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This is not a holiday camp.
This is a business proposition from heaven.
Lord Sugar is searching for a brand-new business partner.
We've got Brexit but in this process,
I'm the one who decides who's going to remain and who's going to leave.
Competing for his cash...
..millionaire moguls in the making.
This is a bloody shambles.
It was boring, boring, boring.
There was no bloody strategy.
Go, go, go!
It's a prize worth fighting for.
One sec, one sec, one sec.
How can you say you don't know whether it was underminded
when you didn't hear the comment?
Can we all just stop talking for a minute?
Are you putting in any input, or are you just trying to stray away
from actually making a decision yourself?
..12 tough tasks...
-Are we going to win this?
..one life-changing investment.
You're fired. You're fired.
You didn't follow the money.
This task is making money from interior design.
..a 5-star hotel makeover...
This, to me, screams British.
..led by Ross.
-I would also scream "no".
The boys spared no expense...
-So we need two of them.
..but their best of British theme...
It's like someone just puked rainbow in this place.
..got a poor reception.
It's certainly not British.
-Hello, who's that?
-It's your PM.
Led by Bushra...
Landscape, greenery, water, stone, bye.
..the girls' team...
Guys, it's half the price.
..bagged the bargains.
We like cheaper.
We want this Art Deco feel.
But their creativity...
-Can you let me speak now?
-Well, let me finish my point, then.
..turned to chaos.
No, no, no, no.
-In the boardroom...
-You did that to cover your own back.
-How did I?
..despite more arguments...
The ladies have won.
..a second win for the girls.
The only way you'd get that as a 5-star room is on CrapAdvisor.
Ross nearly checked out...
-Can I speak?
-I don't want to hear any more.
-..but in the end...
-Where was the creativity?
I have a background in breakdancing.
You have to be creative to do breakdancing.
..it was Jeff's last dance.
Geoff, you're fired.
Now, 16 remain to fight for the chance to become
Lord Sugar's business partner.
5:45am. PHONE RINGS
Good morning. Lord Sugar would like you to meet him
at London's New Design Museum.
The cars will be outside in 20 minutes.
20 minutes, London New Design Museum.
-We're two boys down.
How do you feel?
One of those girls has got to go. Get rid of some of the dead wood.
Hmm, now I can see.
I'm not looking forward to working with the boys
cos I think they can be quite demanding.
Yeah, like babies. I agree.
What if they move one girl across to even out the numbers?
I would not want to go onto that team.
I'm, like, shotgunning that I stay with the ladies today.
No, I'd go over to the boys quite happily.
Go over as long as I could be PM.
-If I had to listen to one of them, I'd just rather kill myself.
London's Design Museum...
..from iconic fashion...
..to ground-breaking tech.
Home to some of the world's most influential creations.
-Good morning, Lord Sugar.
Within this museum,
there is past technology that has changed many people's lives
and the way that we go about doing things.
Now, I've invited you here
because your next task is that you will be selling robots.
I'll be giving both teams your very own prototype.
You'll have to brand it and pitch it to major retailers.
And I'm also going to ask you to tap into the kids' market
by selecting a toy robot
and selling it to small, independent shops.
The team that secures orders and sales worth the most amount of money
will win and in the losing team, at least one of you will be fired.
Now, gentlemen, you've lost the last two tasks.
You're light on personnel.
Now, Michaela, I understand that you've got four brothers, have you?
-Is that right?
-Yeah, I do.
And you keep them in place, is that right?
-Well, go over there and keep this lot under control.
And I'm going to make you the project manager of this team.
Off you go.
Once the stuff of science fiction,
today, a new breed of robots are leaving the lab
and moving into our homes,
able to talk to us and take on everyday tasks.
-I can be programmed to do some seriously impressive things.
Starting with the same model...
I can dance. # Gangnam style! #
..teams have two days to brand,
programme and sell a prototype.
It's the spirit of Geoff.
Like all of you, I love a challenge,
so I think we're going to get along just great.
-It's pretty impressive, isn't it?
First job for the girls - choose a chief.
I'd like to put myself forward for PM.
I would also like to put myself forward,
just because I absolutely love robots.
I think I could get the branding right with this
and I think I can understand the target market.
I just think I'd be right to lead this team.
-Well, in that respect, I defer to you.
-Is everyone else happy with that?
-Is... Are you happy with that?
Taking charge of the boys, Michaela.
I'm buzzing. I couldn't be happier.
It can be a little bit intense on the girls' team,
but you just better...all behave!
Next, decide who to target with their bot.
I think we should look at the over-60s on the basis that over-60s
will tend to spend quite a lot of time in the house.
One thing that is quite difficult to do is, sort of,
train them and teach them about technology,
because this is something...
-They're not dead!
-No, of course not, but they haven't been...
-You're talking, like...
-We've had smartphones for ten years now.
-Can I just finish?
-I'd say over-60s.
My reason is this will still target a younger market,
because they'll buy it for their parents or their grandparents.
-Are we all happy?
On the other team...
OK, so I'm going to go with kids.
I think we've got a couple of parents in here
who will be able to push that brand message as well.
..target market decided. Next, team split.
-Joanna, are you happy to go on the prototype team with me?
-Yes, I am, thank you.
OK, and then, the rest of you, are you happy to go on the toy team?
I would like...
Sarah, I would like you to lead the sub team for me, please.
-Her word is the last word.
I need to make sure that they know that I am the project manager, and I
will only try and bring out the best of their abilities.
If we do that, we'll win.
I don't want any negativity.
Even if you turn around and you don't think anything is a good idea,
turn a negative into a positive.
Managing her manpower, Michaela.
So, Andrew, you go on the prototype team.
James, you go on the prototype team.
Then the rest of us will take on the toy sales team.
Yep. Excellent, I'm happy with that.
And I am going to appoint Harrison as the sub team leader.
From what I've seen of the boys so far, they seem, like,
really up for it, they're determined to beat the girls,
but obviously if they start going off on one,
then they're going to get whipped.
Yeah, yeah, we're definitely going to win.
Team Graphene, let's go!
Half of each team sets off to programme prototypes.
Come on, yes, yes.
For the rest, choose a toy robot to sell tomorrow.
Yeah, I think it's absolutely key that we all know what we're doing
at all times, and we're all making a point to make ourself informed,
and then we can support each other.
-Listen to your own advice, Elizabeth, OK?
What does that mean?
The old air bag.
-Thank you for that.
Hot air bag, I meant, sorry.
I'm not a hot air bag, I'm trying to add something.
Sometimes you like to blow your own trumpet, that's all.
-I'm only trying to help.
-Blow your own trumpet...
If you could, you would, that's all, so...
-You know I love you.
-OK, I'll not put anything else in.
-I'll just sit quietly.
-Come on, don't get emotional,
that's what we're not meant to be doing, no?
Don't take the mickey, then, when I'm trying to add.
-Take a deep breath.
-I'm trying to help.
We're all in it together!
North London -
design base for both teams, Middlesex University.
Jade, nice to meet you.
Working on what the over-60s want from a robot...
Harrison, nice to meet you.
..Harrison's half of the boys.
Well, I personally think we should maybe look into the recipe aid.
It tells you the cooking times, it can tell you all the ingredients
you need to do, so, that's why I back that.
I want to do yoga, personally. I think, given the age group,
it's a really important thing that they can stay active.
Nice one, and could you say, "Please remind me to take my medication?"
-OK, we've got three. Perfect.
Guys, can we start with getting some moves together for yoga,
so we can incorporate this in the pitch,
and demonstrate what the robot can do, please?
Like, if the robot could go down like...
Something on the lines of like...
Could he do something like this?
Down like that,
and he went like up like that...
I'm not sure that's actually technically yoga.
The robot would be teaching different aspects of language,
different aspects of numbers.
Set on a study aid for kids...
But obviously, then making it interactive,
and making it a fun element with karate.
Next job for Jade's girls - give their prototype a personality.
-Am I being the robot, or...?
-Yes. Yes, you're going to be the robot.
-See if you can change your voice slightly to, like,
someone a bit younger? I don't know.
-Just, like, try and put a bit of upbeat...
Hi, there. Such a lovely introduction. What's your name?
I think it sounds a bit too harsh. Just say we're speaking to kids.
-I think it should be very, like...
-Hello! What's your name?
-I've never had, in my life, women shouting at me.
All the conditions to have a happy robotic voice
were working against me, and making me feel really panicky.
I'm a robot of many features, but helping you learn...
-You're doing it too quickly.
-..and have fun, is my special talent.
Just do that again, slow it down.
-I am a robot of many features.
-OK, shh, OK.
It was incredibly intense.
Let's begin with languages.
We will travel the world together.
Just do that again but slow it down.
Selecting a toy robot to sell tomorrow...
The most important thing is to show them that we love this product.
..the other half of both teams.
That's so cool.
First up, a flying robot.
OK, what is the cost price to retailers, please?
I'm going to demonstrate Penguin.
..a construction robot built from the box.
I actually have a son who's seven years old and he would love this,
I think it's an amazing product, yeah.
Finally, a balancing bot.
Have you any functionality built in,
so children can start to design their own code
and write their own code?
It's probably something that we could and should look at.
Well, I think you can see we all love it,
and I very much hope we can sell it for you,
-and we'll talk a bit later. Thank you so much.
-Nice to meet you.
-Thank you. Thanks.
So, ladies, what do we think about the balancing robot?
-I like it.
-Definitely, we need to go for that one.
My only worry is, I don't want her to have taken away the fact
that you pointed out something that could potentially be wrong with it.
-They might, you know, feel a little bit underminded.
ROBOT LAUGHS, ALL LAUGH
I'll show you what else he can do.
If you're feeling generous, he can deliver a snack.
That is cool. Your own personal assistant.
Lauren, I must say,
I really do think we are the best people to sell this product for you.
Everyone here is full of personality.
If anybody can sell it, Sar can sell it.
-Thanks very much.
-Nice to meet you.
Having weighed up all three options - decision time.
My thoughts on it is the balancing one's the best,
most educational, fun...
With both teams leaning towards the balancing bot...
..the vendor will decide who will represent her.
We would absolutely love to represent you
and the balancing robot tomorrow, and sell it for you.
I think we'd be delighted for you to sell our product.
Oh, Lauren, I love you a little bit! That's brilliant news.
I think all four of you showed a real excitement and enthusiasm
and I think that's really important.
So therefore, unfortunately, I have gone with the other team.
-Get in there! Yes!
-Finally. Good job.
-I can smell it already.
-That's a disappointment.
-It is. Well, it's probably a...
It could be a blessing in disguise, though.
It's frustrating because there's an underlying tension
between Elizabeth and Siobhan in the team,
which may be why we didn't get the balancing robot.
There's a sort of a miserable air about it, which is a bit off,
and we need to get that changed.
-Second choice, we're going to go with the flying robot.
At the robotics lab, next for Harrison's half of the boys...
So, I definitely like the idea
of going down the direction of a human name myself.
..cook up a name to tempt the over-60s.
But it's J-E-F-F, and then R-I-I.
-Yeah, that's the one.
-What was the idea behind the I-I?
You know, like, a lot of this new technology has "I" in it.
I like the sound of it. What about you, James?
I'm Jeffrii. I'm happy with Jeffrii, as well.
-I'm feeling good, so far.
Everything that could have gone well, has gone well.
We just need to make sure we keep up the energy,
keep up the creative flow,
and take that forward into the next part of the process.
-Let's wrap it up.
-I'm going to go with Jeffrii, with two Is?
And we're going to go with "Your helping hand for life."
-Perf. Sweet. Yes!
Also coming up with names...
It doesn't encompass a name, but encompasses what it does.
..from PR fashion agent, Anisa...
You're talking about doing fun learning
and education, things like that...
..a surge of ideas...
So, I thought Flearn.
I think that Flearn sounds a little bit too girlie.
Just as an option for the five.
I wouldn't like that to be an option, to be honest.
-OK, let's think of some...
What is your favourite, OK, so, dog names?
I know it sounds crazy, but like, a family pet,
so that it's like going to be part of the family.
Like Stan or Rufus or just like, something that's like a...
-Sounds like a dog.
-I know, exactly.
What about something like X-Men, or something like that?
Just something that is just, like, whimsical and made up
that's using, I don't know...
Like anime and Japanese, like Ponyo like Shrek,
like a word that's just like, a cartoon character.
Tom and Jerry, I don't know,
just a word that is nothing to do with tech.
OK, just stop speaking for two seconds and just think.
What about just doing it as the e dot bot, e.bot?
Your interactive study buddy - learn and grow with me.
Says what it is on the tin, I like it.
Why can't the robot introduce the pitch
-and say hello?
-Well, it could.
Brainstorming ways to pitch their prototype...
So, we've got, "Hello, I'm Jeffrii, and I'm your helping hand for life."
..Harrison's boys. PHONE RINGING
-Hi, Michaela, you all right?
-How are you getting on?
Yeah, doing really well.
The name that we agreed was Jeffrii with a double I at the end.
OK, all right, all right.
Can I just say? I'm just slightly confused about one thing.
The word, when written down, I don't know if it looks right. Jeffrii.
What's wrong with it?
Have you written it down, like J-E-F-F-R-I-I?
It's... It is what it is, it's Jeffrii.
We've kind of linked. We've made sure
we had a nice subtle link of the robotics and the human,
and I think we've brought them together very well.
OK, really, really amazing. I love you all.
-All right, ta-ra!
Oh, we love Michaela.
I think having Jeffrii as the name for the robot's ideal,
you want something in your home that you can relate to,
with a human name. It's definitely going to work.
-Are you lot feeling confident?
-I feel confident.
-I'm a robot of many features.
Yeah, that's the one. Thank you.
I hope that you can make it work for us.
..scripts signed off...
I'll see you tomorrow. Cheers, thank you.
..both robots will be programmed overnight.
For the other half of each team...
We need e.bot up high.
He's holding it up, he's saying, "Learn and grow with me!"
..create branding for their prototype.
What do you all think about the branding they've chosen,
Jeffrii with the double I.
From project manager, Michaela...
I'll write it how they've spelt it, so we can see just in big letters.
..a change of direction.
I just don't think it looks right.
No, it... When you look at it, straightaway,
it just feels that these letters don't connect here.
-It doesn't feel like a flowing word, does it?
What other suggestions would you have?
I, personally, would go for SiiMON.
With the two Is in the middle, both lower case.
Yeah, yeah, and I think that's a real good name as well.
Just, SiiMON. So, that's the name we're going to go for.
OK, so, Charles and Elliot, I want you to please sort out
the key facts that's going to appear on the, erm...
So, if you sort that out then we can have a little look at this.
Go thicker, go thicker, go thicker... Stop.
..for the girls, pitch board complete.
That works. Well done, guys.
On the other team...
Can we try it with that blue on a black background?
..five minutes remain to bring SiiMON to life.
Or maybe grey, actually.
So, I want the full board background in grey,
in that grey what you've done, yeah.
Are we close to the logo? Sorry to be...
Yeah, we've got there with the colours now.
So, two minutes.
Can you zoom out so I can tell you where to place that on there?
Just to let you know, we've only got about five minutes.
We might need to make that a bit bigger.
We need to get this information in, otherwise it's pointless.
Erm, yeah. Can we have the tag line just immediately beneath it?
-What was the tag line?
-Erm, "Your helping hand for life."
-Literally just copy this out, as is, pretty much.
Check this all for typos.
The last thing we need is any spelling mistakes.
"Thought robots weren't for you" question mark.
And then, erm...
Design time over.
-Can you turn it around for us?
-Yeah, it's shit.
Well, look, it's not ideal, because...
Yeah, no, it's not ideal, but that's all we can do, innit?
Very, very disappointed not to have the pitch board completed.
The fault lies with, erm, Sarjan and Michaela.
I constantly reminded the team, we're getting to near the end,
we're getting near the end and unfortunately, time just escaped us.
Hi, there, I'm e.bot.
Today, half the team will pitch prototypes to two major retailers.
Red is rouge, white is blanc, and black is noir.
The rest will sell toy robots to independent shops.
Right, I just want to split the teams up.
I am going to swap you, Elizabeth, with Joanna.
-Erm, one thing I will say
is I know that there was potentially people undermining Sarah yesterday.
I've said from the get-go, that my decision,
and Sarah's decision is the last voice, OK?
It was just, with the balancing robot,
there may have been an issue around the fact that
Elizabeth asked whether it could do more than it could actually do.
We underminded the product, OK?
And when you want the product, you can't go into the pitch and say,
"Hi, can it do that? Or will it do that in the future?"
I don't think Elizabeth had a go at the product at all.
-No, I don't think she...
-No, she did undermine it.
We're going over this point too much, anyway.
No, you just said that you didn't even hear it,
so how can you say you don't know
whether it was underminded when you didn't hear the comment?
-I didn't say I didn't hear it...
-You just said that.
-If you let me speak.
-Let me speak, then.
-I didn't say I didn't hear it.
No! I didn't say I didn't hear it, I said...
I didn't say I didn't hear it,
I said I didn't interpret it as a put-down.
-Thank you, Sarah.
-This is exactly the sort of thing
that I don't want to be happening, OK?
Downstairs, meeting SiiMON...
-Hello, I'm Jeffrii and I'm your helping hand for life.
..Michaela and the boys.
Can I just ask, is he simple to programme?
Not really. It was done overnight, so we can't make any changes now,
if that's what you're getting at.
How did you lot get on yesterday? Did you get the board put together,
and is there any chance we can have a look at that?
Yeah, yeah. Erm, yeah, we'll show you.
-We have encountered a few minor issues.
But it's nothing that we can't...
Just smile while I take this off.
-Just be happy.
-Rip the Band-Aid off!
-I did not feel at all that Jeffrii...
It just didn't look right written down.
We say, HIS name is Jeffrii, OK, but his family name is SiiMON.
-But it all falls under the family of SiiMON.
You know it says, "You are helping hand for life"?
"You are helping hand for life."
I'm speech... I actually have no idea what to say about it.
I just want to bin it, throw it away on the way to the meeting.
I can't take that in!
It would not be taken seriously.
One - they changed our name. Two - the board is useless.
I think given the last-minute changes, Andrew,
I'm thinking of maybe swapping you into here
and taking Elliot over there.
You sat with us throughout the design process,
helped come up with SiiMON and then you can incorporate that
-into your pitch.
-I'll take control of that.
While half of each team head off to sell toy robots...
I'll do the demonstration on the robot, while you take the pitch.
You can learn from me on the robot
and then when I come to pitch the next one, you can do it.
-Brilliant. Sounds fantastic.
-That's what you call boxed off, mate.
..the rest will pitch their prototypes.
Elliot, as the only mole from the other team,
could you maybe let us know what happened?
It was...it was Michaela and Sarjan who were with the designer.
Effectively, they ran out of time.
The typing of what Charles and I wrote started about,
-I think, two minutes before the deadline.
First stop for project manager Jade -
one of the UK's leading department stores.
Good morning and I just want to introduce to you e.bot.
If you would like to start with the demonstration, please, Bushra.
Can you show us some special things that you can do?
-Let's begin with languages.
Red is rouge and black is noir.
-That's probably just one of...
-Don't worry - soon you can show off, too.
I've got some cool karate moves. Should I teach you?
So here, he's doing some of our karate moves.
Thank you, e.bot. I'm sure we'll see you soon, my study buddy.
So, moving on from that, you can programme him, so he is, erm...
Erm, sorry, I've lost my train of thought.
Erm, I think what Jade is trying to show you
is the future capabilities of e.bot.
So, if you want to add mathematics,
you need to just pop it into the app,
and it will translate through to e.bot.
Also, the demographic, sorry, Bushra, to carry on, is...
We're thinking six- to nine-year-old children as well to learn and grow.
That's such an important factor...
We were thinking about also just things like multiplication tables,
so it's just bringing that element in as well.
Just to bring it back to the future capabilities...
-E.bot is an investment, honestly, isn't it?
-Yes, it is.
-Yes, especially with these future capabilities,
so it really is an innovative product.
I'm not really that clear on what the primary function
or the primary reason for purchase is.
What we're trying to do is combine the learning element
and the fun element, something that they can play with.
How many would you expect us to buy?
If, for example, you took an order of 1,000,
you could generate a £210,000 profit on that.
Erm, where did you come up with the number 1,000?
It's just a nice, round number.
-It certainly wasn't the slickest of pitches I've ever seen.
The robot fell over.
The interaction didn't work.
They all interrupted each other
and that was really distracting, I think, for the retailers.
If they get an order out of this,
I'll be mightily surprised.
On the other half of the team...
RoboSavvy, Cyberdog or Japan...
Yeah, I'll try Cyberdog.
..decide which retailer to target with their toy robot.
Isn't the word RoboSavvy telling us it's something to do with robotics?
OK. Do you want to do RoboSavvy first, yeah?
-Let's give it a go.
-Yeah, but this wasn't my choice.
You guys have pushed me into it.
I'm happy to do that one if you want to take another one,
because I don't want you to feel as if I've backed you into a corner
-and you have to do that one.
-No, it's fine. Don't worry.
-Do you want to swap it with Joanna?
-Let's not talk about this.
We need to be decisive, because what we don't want is...
-I'm not being indecisive. I'm fine.
-I'm enthusiastic about the Robo one.
-OK, but just agree...
-So I think that would be better.
What Joanna is saying is, do you want to keep RoboSavvy
or do you want her to do that and you do a different one?
-As I said, I'm doing it.
-You're going to do it. OK.
All this just because I said Robo sounds like frigging robot.
It's not funny for somebody to make a decision on your behalf
-and then laugh at you.
-I'm not laughing!
-No, her. She's laughing, and it's not funny, is it?
I'm laughing at the situation,
cos all I've heard for the last ten minutes is bla-bla-bla-bla-bla!
I've had enough. I'm sick of it. For Christ's sake.
We're meant to be pulling together and focusing on the task.
I've had enough of having, like, a drill going through my temples.
That's why I'm laughing, because if I didn't laugh, I'd probably...
Lunchtime. Next through the department store doors...
We've got a very unique product to show you.
..Harrison's boys, with SiiMON.
What we wanted to do with SiiMON is incorporate the sense that, yes,
he can help you keep healthy, but not only that,
he can offer a companion to maybe people who are more lonely.
The over-60s is a growing market,
so I'm actually going to hand you over to Ross.
Yep, we have a little demonstration for you.
Hello, I'm Jeffrii, and I'm your helping hand for life.
Here we go. You are going to see some fantastic yoga moves
performed by Jeffrii just here.
The downward dog.
And now, I believe Jeffrii's going to transition
into a chair pose for us.
What do you think, guys?
Yeah, yeah, Geoff. Very impressive.
I'd like to talk to you today about my friend Alex's grandma, Doris.
She's 80 years old, she lives alone,
and one of the only people she ever sees is the Meals On Wheels driver.
One of the greatest travesties in our society
is that the elderly are often the most lonely.
SiiMON steps in where society stops.
-OK, these are going to fly off the shelves.
The trade price for this is £490.
As a 50% mark-up, that will make that £735.
That's kind of what we're recommending to go on the shelves,
and I think that will fit nicely in the market.
So, can I get this straight?
You're pitching a £735 product
with an unfinished board with grammatical errors?
The branding work is still undergoing,
it's still in development.
It started off SiiMON. Now it's Jeffrii.
-This is very confusing.
-Yeah, just to be really, really clear with you,
we named the prototype Jeffrii.
All of its kind of technical stuff is referenced to Jeffrii.
It refers to itself as Jeffrii.
From then on, everything's SiiMON. OK?
Is it possible we could maybe have a 90-second conversation about
any numbers you would consider trialling in the store?
Probably not right now.
-It was an absolutely appalling performance.
The team had to explain the difference
between the prototype being Jeffrii
and the future iteration of the robot being called SiiMON.
That caused tremendous confusion, not only in my mind but,
more importantly, in the minds of the retailer.
We tried to prepare the pitch knowing what hideousness
-we have to present it in front of.
-It's just embarrassing.
-Speaking of who...
Speaking of thy.
Hi, it's Harrison, Michaela.
-You all right?
-Hiya. Please tell me you're super happy.
The first thing, kind of, the guys we were pitching to said is
"It's not a brand, and the first word we can see is
"there's a grammatical error." And they were like, "I don't know
"how you can have a board in front of us that's half-finished."
Not only did the board cause all that issue at the beginning,
but actually the whole Jeffrii to SiiMON thing
caused a massive problem as well.
So they said they found it horribly confusing,
and they didn't understand what the difference was.
Elliot has all this information about what we discussed
and how to overcome these problems.
Because of how badly they reacted to the board, we can't take that in.
OK, all right, all right. Just go with what you think, then.
Just don't take the board in, then, and just explain it,
and just say this is just a prototype.
The branding is incomplete. Blah-blah-blah-blah-blah.
-See you in a bit.
-Bye. Bye. Bye.
What are you thinking, Michaela?
Just... I just want to go home.
-Let's make you a mathematical genius, shall we?
For Jade's team...
Three, six, nine, twelve...
..last chance to sell in bulk to electronics giant Maplin.
This device will help the family learn through experiences.
We all know ourselves that you are a million times more likely to learn
when you practice something.
So on that basis of it being interactive,
how will it sell itself in our stores?
We can put it into demo, so it can talk and do all this,
and really do the funkiness and the karate chopping
and all that sort of thing.
We need to have a chat.
-Thank you very much.
-Thank you very much.
-Hi. Siobhan. Nice to meet you.
-Gerald, nice to meet you.
For Siobhan, pitch the toy bot to a leading robotics specialist.
We also have Nuno here.
He's our telepresence sales rep from Portugal.
-Thanks very much for meeting us.
-No problem. What do you have?
Today we wanted to come and introduce to you a flying robot.
This is more of a, you know, retro kind of robot.
Erm, as a business, we've tried to avoid this type of thing.
In comparison to maybe some of the other products that you have,
it may be a bit more, like, commercial
because there is that fun factor there.
Nuno, your camera's on the internet.
Yeah, I did some quick research here. And you can buy this one, £30.
Yeah, no, we understand.
So it is a really high-risk market at the moment and unfortunately,
we are not interested. Sorry.
-Thank you for your time.
-Thank you for coming by.
A little bit of a mortifying experience, as expected.
I think you did well, though.
Well, with no backup. Thank you, though, for helping me.
I think it was quite clear as soon as we got here
that we were in the absolute wrong place.
We should have just wrapped it up and got out, if I'm honest.
Siobhan, you muttered in my ear the whole day,
you don't like interruptions, you don't want this,
-and then you get your moment...
-I didn't mutter in your ear.
I expected to have a bit of help, and if it wasn't for you...
-So did you need help?
-Did you feel like you were failing?
-So you needed help?
-Sorry, no, I don't.
Let's not just try and just take everybody down.
-No, Siobhan, you need no help being brought down.
-What did you say?
-Your behaviour is ridiculous.
-You just tried to go,
-OK, let's wrap it up.
-This is a joke.
We've just walked out of somewhere without a sale.
-Can we go to the next one?
-Please? Thank you.
-It's all gone off in the most horrific way.
I mean, it's so unprofessional.
It's wasted a lot of time, and quite frankly,
the bad blood in this team is costing them.
I will support you, as I have everybody else.
Literally, if you're going to be, like, all negative,
I don't want to hear a thing.
For Harrison's boys...
..pitch board ditched.
50 units at £43 a unit.
..shifting the balancing robot in bulk...
..Michaela's half of the boys.
We could possibly go down to £46 a piece.
45 and you've got a deal?
You're going to be so pleased to know
-that we can do it at £30 a unit plus one free.
Thank you so much.
-Today is all about sales and I've been impressed with this team.
Michaela has led very well from the front.
She's allowed everyone to say something when it was appropriate,
and I think, as a team, they've gelled.
We've still got some time. We need to get back out there
-and we need to start selling more. OK?
Come on, guys. Let's go.
Next stop for Harrison's team...
Jeffrii is a personal assistant for the over-60s.
..the electronics giant.
How can you actually help me, Jeffrii,
help my mum or dad live a little healthier?
I can talk you through recipes.
I think I'm forgetting something.
It's the time of day you should be taking your medication.
-Oh, of course it is.
-I'll now hand you over to the humans.
How big of a market do you think there is for this product?
Most of the robots currently
are probably aimed at maybe the kids' side.
There's not really one that is aimed at the over-60s.
Thank you very much. Thank you for coming along.
-Thanks very much.
-Thank you for your time.
-All the best.
-I'll take this guy with me.
Just one hour left to make sales.
The options we've got, we'll head straight on to the West End,
or it's whether we gamble on The Entertainer, so...
Well, we're not going to win anyway,
because we haven't sold even half of them.
So if we go to The Entertainer, and they buy 50 or 100 units,
-we can't win?
-Well, if they do, yeah, we can.
Exactly, "if". You can always do the negative.
No, I'm not being negative. I'm a realist, though.
You really are all day long in my earhole. You're doing my head in.
-This isn't about playing games now.
-No, it's not a game, Siobhan.
-I'm happy to call them.
-You're driving me nuts.
-So just zip it or be constructive.
-You know what? No, how dare you?
Don't talk to me like that. Don't talk to me like that.
God, you're not talking to your child.
Just don't give yourself enough credit
to think I think you're competition to me, because I really don't.
-I don't find you competition.
Let's just be positive, work together...
I'm a lot more successful in my business, sorry.
I'm sure you are, Siobhan.
I'm sure you're really engaging and people love you. I'm sure they do.
-Yeah, they do.
-I'm sure you're fantastic to work with. A real joy.
Westfield shopping centre.
Right, let's make this count, yeah?
-We can do this, girls.
-Let's make this a game-changer.
One last chance to sell big.
I could come in to £30 for you,
-but that's the absolute lowest we can go.
-Right. I'll give you £29.
-£30 and we'll throw in two samples.
-Two samples. Done.
People can play with it, you can pick it up, you can put it down.
The prototype teams hit the streets...
-Just take one.
-Could we push you to like three?
..to try and top up toy sales.
-This is basically the last appointment.
-This is it, this is it.
We've got 17 minutes to get in there - bosh, bang, done.
Put it in her hand.
Oh, sorry, Karren!
Go, go, go.
-This is actually really, really cool.
-You like it?
-I do, I do.
Where is it? Where we going?
-That's a deal, then.
It's literally right here, guys.
Oh, man, it's seven o'clock. We've missed it. We've missed it.
Hopefully, we beat those boys tomorrow,
and Michaela in the boardroom!
If we lose the task tomorrow on the basis of toy sales,
then I will definitely be putting the blame at Siobhan's door.
I really don't think she's contributed anything of value,
and therefore, she's got to go.
I'm not worried about myself in the boardroom.
I've contributed a lot to this task.
When it came to ditching the board,
we finally got rid of it in the second pitch,
so we'll just have to see if that's going to be a key factor
in winning or losing this task.
Tonight, sales will be totted up.
Tomorrow, in the boardroom, a breakdown.
You can go to the boardroom now.
-Good morning, Lord Sugar.
So, this task was all about robots.
Michaela, I thought it was a good idea to put you in this team,
to give them a bit of a reboot, if you like, and in computing terms,
everything is controlled by a motherboard, yeah?
So there you are.
Let's talk about the market.
The target market was the over-60s.
So we went down the road of yoga, so for exercise, recipe aid,
and a medication reminder.
So you think us oldies need a bit of assistance?
I mean, you know, just for your information,
we don't stick our stamps on an e-mail.
-Or put our CDs into a toaster.
We're a little bit more advanced than that.
No, no, of course. Yeah, so we came up with the name Jeffrii,
-with a double I.
You lost a Jeffrii last week, didn't you?
-Yeah, we did.
-I hope this thing dances better than him.
-It actually did, yeah.
Right. So, what's that?
-So, we came up with the name Jeffrii and the strapline
"Your helping hand for life", erm...
and that was passed over to the toy team, and then the next day,
that's kind of what...
..was decided by that side.
In other words, you rejected the name Jeffrii?
-Yeah, we changed it.
-You changed it, but you didn't tell them?
No, so we programmed...
You programmed Jeffrii into the machine?
"Hello, my name is Jeffrii",
and you're standing in front of the punters with that thing there?
It was hard to go into the pitch with...
Who did the pitching on the first one?
So, me and Elliot changed the morning of the second day, so...
Oh, you changed over?
-Yeah, so I wanted Elliot to move over there...
Oh, as a barrister, you wanted to get them out the shit
by talking, waffling, did you?
-He's got to be a bleeding good barrister to do that.
Lord Sugar, the only thing I could suggest in that meeting
was that Jeffrii was the surname,
so effectively it would be SiiMON Jeffrii.
I tell you what, retailers are not stupid.
They understand that things change, and you could have just said,
"Look, sorry, there was a misunderstanding between the team,"
OK. Let's get on to the toy selling team.
You successfully got this toy here?
Erm, this was the best one. It seemed good value for money.
We all agreed that this one was going to be
the easiest one for us to sell.
So you sold out, then, basically?
-You sold out of the toys?
All right. Let's move on now.
Jade, you became project manager. How did that come about?
I feel that I am very hands-on when it comes to getting involved
with branding and I thought this was the right task for me to take on.
We all unanimously agreed that kids was the best category to go for,
-What we wanted e.bot to do was languages
and mathematical skills to kind of interact and grow with the child.
All right. Who did the pitch to the retailer?
I decided that Bushra would do the interactions with e.bot,
-and I would lead the pitch.
-Didn't quite work out, though, did it?
Not only was the robot talking over you,
but you were really all talking over each other, weren't you?
Yes, it was disappointing,
but I do think that we managed to show his functionality.
-So I heard it fell over.
-He did fall over, but we still...
Reminds me of my Uncle Sid when he gets pissed at a wedding.
I don't know who taught it to dance. Was it Ed Balls?
I do think that we gave as good a pitch as we possibly could.
Let's get on to the toy selling team.
You lost out to the chaps.
-Yes, we did.
-I heard that you come up against traders
who were quite sharp,
and one of the ones you went into took one look at that straightaway
and said, "Don't waste your time, love."
-I think that then resulted in you, Siobhan,
having a big row about that.
It was coming all day, really, to be honest with you,
so then it just kind of turned...
Siobhan actually said it's because we didn't speak,
-that's why we had...
-No, I said...
No, please, Siobhan, please, please, I can't have this again.
She actually said it was Sarah and I's fault that
-she didn't make a sale.
because we all agreed before on all the other pitches that we'd come in
and obviously help where we can, which we did,
and then just on my pitch, only Joanna came in to help.
What would we get out of sabotaging you?
I don't know, but it became very derogatory and personal...
-How? How? How did that happen?
-Well, when my business started to...
I mean, you know, people started to say, you're no challenge for me,
-and then saying...
-No, no, no, we didn't.
Being derogatory about my business. Yes, you were.
-I mean, I've got to tell you, you wasted so much time.
It was so unprofessional, and you really should have known better.
You've got to sort yourselves out, you ladies. You really do. OK.
We need to get down to the numbers.
Claude, tell me about the toy sales.
Well, Vitality's toy sales amounted to £5,785.60.
Karren, the same thing?
Well, they only sold 47 toys,
so that only generated £1,477.55.
Can you tell me about the sales they did on the prototype robot?
The department store said they'd have a little trial,
and they said they'd take 15.
-Yeah. And the electronics store,
-they made an order of 100, which...
-Sorry, Lord Sugar.
..which gave Graphene a total of
Very good. Claude, same question about your team?
Well, the situation was not very good with the department store,
and consequently gave no orders.
And the electronics store didn't like your pitch either,
so the total value of your sales
Well, you seem to have pulled it off, ladies.
You spent a lot of time in this task fighting with each other,
so for your treat, I've arranged for you
to take control of your own fighting robots,
so you can sort your differences out once and for all
in a combat war zone.
So, well done, and I'll see you on the next task.
-Thank you, Lord Sugar.
-We need to stop fighting. Stop fighting.
-We need to sort it out.
-It's hard enough in business...
-Without all the bitching.
Well, I mean, that was a thrashing, really, wasn't it?
I'd like you to go away and have a chat amongst yourselves.
I'll see you back in this boardroom later.
At least one of you is going to be fired. Off you go.
-Hi, there! We've got two of the UK's most powerful robots here
that you're going to have a go at battling with.
Three, two, one, activate!
We absolutely bossed it.
£57,000 worth of sales.
I'm absolutely thrilled.
Oh, you're scaring me. Who is that driving?
Siobhan? Shit, man!
We might be fighting and stuff, but I think it is driving us.
We're all really competitive women, and we all want to win,
so we're just like at it.
Yes! Yes, yes, yes!
I feel ecstatic.
We made such a huge profit,
I literally can't even describe how amazing it feels.
I'd forgotten what it feels like to lose.
When you guys made the call to us with the name Jeffrii,
we felt it wasn't right.
You changed it from one name to another name.
There was no need for that.
I think Harrison was the weakest link in this task.
He was quite indecisive at various points throughout the day,
and I didn't feel he was sub team leader quality.
Did you explain - OK, so this is our thought process?
With the way that Harrison structured the pitch,
it was Ross on the technical side that dealt with that question.
Do you all feel the same?
It just seemed as soon as you came over,
it was almost as if you weren't there the day before.
I think that's a bit harsh.
-I think the person to blame is Elliot.
If it goes right, he'll say he pitched in,
and if it goes wrong he'll say, "I did raise the point."
If you're sitting on the fence constantly,
nothing is ever going to get done.
The main reason that pitch board was not complete was due to time.
You were sitting on the right of me and Michaela and...
A number of times I said, "Michaela, let's get this logo finished,"
and she kept tweaking things.
I'm nowhere near ready to leave. You know, I'm a strong businesswoman.
I know what I'm doing.
I'm just going to have to breeze past my negatives
and point out everybody else's.
Yes, can you send the team in, please?
Well, the thing that occurs to me immediately...
..is you went to the over-60s, and what you chose -
yoga, recipes, medication -
they didn't think was very good at all.
In terms of the functionality of the product,
it can demonstrate about 12 skills at the moment.
We looked at those skills and thought,
what is applicable to an over-60?
Well, I'll tell you, excuse me butting in there.
What's applicable to an over-60,
bearing in mind we ain't got one foot in the grave?
I'd like to say to it, "Jeffrii, go and look up on Google
"villas in Spain."
And it has the capability of doing that, doesn't it?
We did actually stress in our pitches
that it wasn't just for the incapable over-60s.
-We acknowledged that...
Otherwise you'd have said something like,
"Can I put on my incontinence pants?"
Who decided to trash the name Jeffrii?
It was myself, Charles, Michaela and Elliot.
None of us thought actually that name was OK.
I think we all went for the new name.
And you went ahead and you produced that bloody thing there, which,
by the way, has got spelling mistakes in it.
The only time "you're" is used is when I say "You're fired."
I mean, I can't even read it from here.
-Well, you're lucky.
-Lord Sugar, I think no-one is proud of that board,
and it was... It's a disgrace.
You did it, didn't you?
So, Michaela, when we sat down to design,
separated herself with Sarjan.
It was a collective team effort, Elliot.
Well, excuse me, with the designer, Sarjan said he is a creative
and he designed the logo, the colours,
he came up with the name SiiMON as well.
And the amount of time that Sarjan and Michaela
were spending with the designer...
That's a bit ridiculous, Elliot, because...
-I'm just explaining what happened.
-The problem is, though, Elliot,
what you're doing is putting your little spin on it,
so if you want to explain it properly,
then own exactly what you did. We changed the name.
We came up with a new design,
and then me and Sarjan cracked on with designing the logo,
and Charles and Elliot was writing down the key points
-of what was going on the board.
-Which we did do.
-The fact was,
the logo was actually finalised by Michaela
about 35 seconds before the deadline, so...
-So this text was just thrown on.
-It couldn't have been.
So he put all that text in in 35 seconds?
-It wasn't particularly long...
-Charles turned to me,
there's eight minutes remaining, at which point I was like,
-If there was eight minutes remaining,
how did we end up with that? You were sat next to the designer
and you didn't spot the colour was wrong
-or the spelling mistake.
-What are you talking about, Charles?
-You wrote it out.
-I said, "Check for spelling errors"
about two minutes before...
So the only thing is, if you're saying
it was just Michaela and Sarjan, what have you two done?
We wrote it all out on a piece of paper. Everything was exactly...
Did you give that piece of paper to the guy?
-He was reading it out off the piece of paper.
-He gave it to you, Michaela.
-You and Elliot was reading it out.
If I did, I would say, but that's not what happened.
I don't think you would say, though, would you, Elliot?
I absolutely would say. And I'm telling you that you...
-..you read that to the designer.
-You don't have to tell me anything.
-I'm telling you what happened.
-You don't have to
-because I was sat there.
you're just sitting on the fence with everything.
-What have you done, then?
-What have I done?
I'm the one that's responsible for the £5,000 of toys.
You're not responsible for that!
How are you responsible? Did you sell any?
I didn't sell it, but I was the one who specifically said
-that that was the best product to choose on that day.
Elliot, you're not responsible for that
by no extent of the imagination.
-Harrison, I mean, if I was to programme into a computer,
this is what the task is all about, tell me who should be responsible,
and they would say, the sub team leader.
I don't think I can in any way come down for the failure of this task.
You didn't do anything. You didn't sell anything.
-We didn't have a great start, given a board like that.
-I mean, it's like...
-You keep going on to the board.
Can I make a point? The point is, as Lord Sugar alluded to earlier,
it's the actual programming things that went into that.
OK, fantastic, so can I ask what your contributions was?
I've already said this previously.
Michaela, we've got to bring this matter to an end now.
Who are you bringing back into this boardroom?
-Elliot and Harrison.
-Elliot and Harrison.
All right. The rest of you, this is a bloody shambles, you lot.
This is the third task and the third task you've lost.
I'm not impressed at all with any of you, to be honest with you.
Go back to the house.
Thank you, Lord Sugar.
You've got to up your game.
Right, I'm going to have a discussion
with Claude and with Karren.
I'd like you to step outside and we'll call you back in shortly, OK?
Elliot, I don't know whether he's been playing it
a little bit slippery in these past three weeks.
It's strange for a barrister not to actually have much more charisma.
He's been pretty weak throughout.
Harrison, he just convinces himself
and tries to convince us that he works so hard
and he's done everything he is supposed to do.
That product didn't sell because it was a mishmash of functions.
Yoga, recipes, medication...
I mean, anyone with a brain would see those things don't fit together.
Michaela, the biggest point about her is,
why didn't she recognise where the money is?
That's a crucial point and I think she made a big mistake.
But she did make some very, very good sales in the area that she was.
-Yes, Lord Sugar.
-Yeah, can you send the three of them in, please?
Yes, Lord Sugar. Thank you.
You can go to the boardroom now.
Well, this task was about robots,
and I just want to make it perfectly clear that I am the Terminator,
and I can promise you that one of you will not be coming back.
Michaela, my biggest criticism of you in this task
is that this was about turnover,
and why is it you didn't spot that in the beginning?
Yeah, I mean, obviously,
I looked at this at the beginning
and chose the best people for the pitch.
I thought that they would be able to go in and win it
better than I would be able to go and do it.
Why would you put yourself down like that?
You're obviously a good salesperson.
Yeah, I'm not super-confident.
That's an admission to make to me, who wants to invest £250,000...
It doesn't make me bad at business, that I'm not confident, it's just...
To survive in this process,
don't get intimidated by this boardroom because,
let me put it this way, if you're going to be my business partner,
this is it. This is what you get.
-This is me.
-The job that I was supposed to do, I did the job,
I did it well, there was just a couple of decisions along the way
that threw us off-piste.
You say that one of your greatest strengths
-is that you're able to get on with everyone.
And you're willing to graft.
-I mean, I know you talk about working hard...
Lord Sugar, I definitely did not step back from this task.
Like Michaela said, she put me in this to take control,
-and I do think we worked well.
-You didn't sell any, though, did you?
-No, we didn't sell any, but, I mean,
it's not ideal to go into a pitch with that.
Are you blaming that as the reason you didn't sell?
That's a big reason.
Surely the programming, surely the programming of that product...
On the first pitch, the first thing that they addressed
was kind of the grammatical error of our strapline.
I mean, if we had a board like the girls',
-I'm sure things would have been a lot different.
-Come off it! Please.
Do I look like I've come from the planet Mars?
It's got nothing to do with the board.
Elliot, I'm a great believer in that saying, no smoke without fire,
and all these other candidates here seem to keep asking,
what do you actually do?
So can you run through what you've actually done?
I believe I was instrumental in the selection of that product.
-You didn't choose that product.
Are you...? Was you in a different task?
You said you wanted the expensive Lego one.
Are you mental? Elliot, honestly, you just live on another planet.
-This is incredible, really.
We've got you saying you were involved, she's saying you weren't.
I can't... I wouldn't be in this process
if I wasn't telling the truth about things.
If I've done something wrong, I'll say it.
-Elliot, you're saying I wanted a different product.
Charles and I were the only two, from my recollection,
-that chose that one.
-All right, well, you're wrong.
From your recollection, you are wrong.
-If I may finish...
-Stop talking rubbish, though.
Sarjan should be sitting in here.
He was responsible, along with you, for that board.
While you were sat doing nothing?
-I wasn't doing nothing!
-While you were sat doing nothing.
The finger is always pointed at somebody else, Elliot.
-I've admitted my part in this board.
Why can't you admit that you have ever done anything wrong?
-I... I just...
-You just do nothing.
Let's take the pitching, for example.
-What did you do?
-Elliot, you spoke about your mate's grandma.
That's not going to make a £50,000 sale. That's all you did.
What I was doing was actually bringing a personal element...
-..as to how technology can actually help you.
You spoke about your mate's grandma. That's what you've done, yeah?
-OK. I'm going to summarise this.
Michaela, I believe that there were some fatal errors made here.
The first one was that you didn't follow the money, and that,
for a potential business partner, is, you know, suicide,
as far as I'm concerned.
Harrison, if this was down to a logical thinking computer,
they would say you were responsible
because we didn't get any orders for the big ticket item.
-No, I don't want to hear any more from anybody now.
And, Elliot, you may be very articulate,
you may be very skilled in being able to talk, as a barrister,
but I think sometimes people come into this process thinking
that what they will do is they will just sit back
-and let everybody else fall on their sword.
I don't want to hear from you.
But, having said all that, Michaela, the name, be it any good or not,
Jeffrii, was buried in the software, and you shouldn't touch it,
because that then had the knock-on effect of embarrassment
in front of the retailers.
These were big decisions that you made,
and for that reason, you know,
But, Elliot, I think that your...
..demeanour, your manner, is just not up my alley.
You're not cut out to be my business partner.
Elliot, you're fired.
Thank you, Lord Sugar.
Michaela, you need to speak up a little bit more to me,
and you need to follow the money.
Both of you, go back to the house.
I do think Lord Sugar made a mistake in firing me.
I like to think I'm a salesman, I'm a negotiator,
I'm a natural-born leader, and I feel that
if Lord Sugar had kept me in the process,
he would have seen more what I had to offer.
I think Michaela will come back. I think Harrison will come back.
-And I think it might just be Elliot.
-I'm not sure!
-I think he's got a good fighting chance, Elliot.
-We never know.
Yes! Come on, mate.
Wait, who else is there?
-Hands down, the worst experience of my life,
-and I've given birth. It was hell.
It was just traumatic, weren't it?
-Lord Sugar was like, "Oh, you need to start speaking up to me."
-Did you get slated?
-No, he did go in.
He said he didn't think I was a very good sub team leader
because we didn't get any sales.
What was the reason for Elliot's firing?
He's not done anything, so that's why he's not here,
because although I made some questionable decisions,
-at least I've done... Made decisions.
-You made decisions, yeah.
Agreed on that.
Now 15 candidates remain.
Lord Sugar's search for his next business partner continues.
-Oh, my God!
I'd like you to lay on a VIP hospitality box.
..match day magic...
-We're looking at £6,100.
I don't want to use the word "outlandish", but it is.
..turns corporate tragic.
Any of you know Geoff Hurst?
We've got a singer coming.
# Now, the end is near... #
And in the boardroom...
-I'm actually saying...
-No, no, no.
-Listen, let me speak a second!
..a red card.
A crime, as far as I'm concerned. You're fired.
The candidates are summoned to London's new Design Museum, where Lord Sugar assigns them a robot-themed task. For one half of each team it is time to get creative and programme a prototype robot, while the other half must sell toy robots.