Lord Sugar instructs the candidates to set up and run a corporate box and sell merchandise to the masses at the Women's FA Cup final at Wembley Stadium.
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This programme contains some strong language
This is not a holiday camp.
This is a business proposition from heaven.
Lord Sugar is searching for a brand-new business partner.
We've got Brexit, but in this process
I'm the one who decides who's going to remain and who's going to leave.
Competing for his cash...
..millionaire moguls in the making.
I'm not impressed at all.
It was boring, boring, boring.
There was no bloody strategy.
Go, go, go!
It's a prize worth fighting for.
-One sec, one sec, one sec.
-How can you say you don't know whether it
was undermined when you didn't hear the comment?
-It is a bit of an insult.
-I'm not insulting anyone.
Are you putting any input or are you just trying to stray away
from actually making a decision yourself?
12 tough tasks...
Are we going to win this?
..one life-changing investment.
You're fired. You're fired.
You didn't follow the money. You're fired.
Your task today is selling robots.
..the teams brought their robots to life.
Hello, I'm Jeffrii.
Michaela led the boys...
-Do you think it's simple to programme?
..but a last-minute name change...
We say his name is Jeffrii but his family name is SiiMon.
And their pitch...
SiiMon, Jeffrii, this is very confusing.
..was shut down.
Any numbers that you would consider trialling in a store?
-Probably not right now.
-On the other team...
-Are you happy with that?
-..Jade laid down the rules.
My decision is the last voice, OK?
But crossed wires...
I expected to have a bit of help and if it wasn't finished...
-..caused complete overload.
-Just zip it or be constructive.
How dare you? Don't talk to me like that.
In the boardroom...
-What would we get out of sabotaging you?
-I don't know.
..despite more arguments...
People started to say, "You're no challenge for me,"
-and then saying...
-No, no, no, we didn't.
..a third straight win for the girls.
-You seem to have pulled it off, ladies.
On the losing team...
This is a bloody shambles, you lot.
..Michaela was almost terminated.
There were some fatal errors made here.
But it was Elliot...
Sometimes people just sit back
and let everybody else fall on their sword.
..who became the third casualty of the boardroom.
Elliot, you're fired.
Now 15 remain to fight for the chance
to become Lord Sugar's business partner.
Lord Sugar would like you to meet him at Olympic Way.
-The cars will be leaving in 20 minutes.
20 minutes, we're meeting at Olympic Way.
We've got 20 minutes, we need to get up.
This could be potential for a Team Vitality win.
It's about time.
# I left my home in Georgia... #
The boys, they're just not as strong individually as the women.
# And nothing's gonna come my way... #
It's Olympic Way.
It's something to do with sport.
-You got any ideas?
-I'd be really happy if it's rugby,
I'd love to tackle one of those boys and get him in a ruck.
How much coffee have you had?
Here we go, look.
England's football Mecca...
..where soccer legends battle it out for victory.
Oh, my God!
MUSIC: Grand Games by Dave Hewson
-ALL: Good morning, Lord Sugar.
And welcome to Wembley Stadium.
Now, the football industry is worth an amazing £4 billion a year
in the UK alone.
And the growing part of the industry is women's football.
And, tomorrow, in this Stadium,
the women's FA Cup final will be played.
For this task, I'd like you to lay on a VIP hospitality box.
I've arranged for each team to meet a client.
But it's going to be up to you to negotiate a price with them.
But here's a word of warning -
if you don't deliver a good experience,
the client can demand a refund.
I also want you to run a match day store outside the ground.
It's quite simple, the team that makes the most profit will win
and in the losing team at least one of you will be fired.
Now, boys, three weeks and three losses.
I've got to balance the teams out, so choose which one of these ladies
you want to join your team.
OK, Sarah, come and join this team.
OK, everything clear?
ALL: Yes, Lord Sugar.
Good luck and I'll see you in the boardroom in a couple of days' time.
-Off you go.
-Thank you, Lord Sugar.
Teams have two days to come up with
pitch-perfect hospitality experiences, including food,
drinks, and entertainment for 14 guests.
I don't do football events but I do weddings.
To kick off, choose a project manager.
So, I'll put myself forward.
OK, is there anyone else?
-Siobhan, you're our PM.
Next, select an entertainer to audition later today.
We've got a magician, a singer. Who are we going to audition?
-It's your choice.
-Well, no, I'm just, what does everyone think?
Siobhan, it's your decision, what do you want to go with?
Singing. So I'm going to singing.
So this is what we have to audition.
Same choice for Team Vitality's new captain, Andrew.
We've got a magician, we've got a singer.
If they get the wow factor from the magician they're not going to be
-asking for a refund.
-We can use our own resources
and then we save the money.
I thought Harrison could sing some of his swing or his Rat Pack.
-And that would be our entertainment.
-Would you do that?
-You are good, mate.
-I've heard you in the shower.
-We've heard you sing.
We audition the magician, we see if he's any good and if he can make
the money disappear, they can't have a refund.
What is a reasonable price for one of these boxes?
We have to remember, it is the FA Cup final
but it's not the men's FA Cup final.
Last year, more people came to watch women's FA Cup final than what came
to watch the men's England game. Football is football if it's
-at Wembley Stadium.
-There's still more money in men's football.
I don't have a filter,
I speak and my mind catches up but ultimately it's who I am.
If you don't like it, lump it.
We can't justify too high a price, I agree with Andrew on that.
Champagne on reception, high-end food.
Aiming for a more Premier League experience, the girls.
They don't want to have cheap stuff going on in the room.
-Give them a high price and make some money.
-Yeah, I'm happy with that.
-We're on the same page.
-Let's go, then.
-Going to win this?
-Of course, boss.
-Can't hear you.
-Are we going to win this?
Midday. Half the teams head off to meet their corporate clients.
Remaining at the Stadium....
My mouth is watering.
..Andrew's team sample their menu choices.
So, we've got two options to show you today.
We've got a nice fillet of beef, and this is your vegetarian version.
Colcannon potato cake.
-Please tuck in and try it.
-What's the price?
-£36 per head.
Oh, my God.
That really is stunning.
Oh, my God.
Are there any other options?
You've also got sushi as well.
Are you from the North? Sushi is a thing but sushi is definitely a
-predominantly London fashion almost.
-Yeah, we'll go for that one.
I think a football fan would be looking for that.
We've also sided for beef.
Should we talk about canapes? How many people would this be for?
-Three canapes, £9 per cover.
-So £9 a person?
-Just going onto the drinks section,
we're probably really looking at the mid-range.
Don't forget, though, guys, this is about profit, OK?
Cheapest one's £32.
OK. Now, the prices in here, are they negotiable at all?
They're not, no.
-And you need to provide us with an order by end of the day today.
Oh, the smell.
For project manager Siobhan, a choice -
budget sandwiches or upmarket halibut.
I think the halibut. If we don't go higher-end we might have to charge
less which means we'll make less profit.
Are you going to be doing the alcohol side as well?
We've got a full wine list, a beverage list here for you.
Thank you so much.
ALL TALK AT ONCE
Actually, so we've got a bit more order, I'm going to put
Bushra in charge of numbers, OK?
-But you don't drink.
-No, but it doesn't matter, it's making numbers.
-Quick question -
roughly how many glasses can you get out of one bottle?
Siobhan plans events for a living,
so why put Bushra, who doesn't
drink, in charge of ordering wines?
It makes no sense. Surely Siobhan should be doing that.
When you go high-end, some places do offer unlimited wine.
Joanna, I'd like you to go and to say that we're really keen,
that we understand what they expect.
On the way to negotiate a box budget with their clients,
the sub team, led by Elizabeth.
We need to have an understanding of what sort of things they like to
eat, what drinks they would like to see, how much of it.
Now, if you guys are asking these questions I can take the lead on
negotiating the cost with the client because I feel it's more coherent if
-one person talks the figures and the money.
Before meeting their clients,
they need a rough idea of basic food and drink costs.
Hi, Siobhan, it's Elizabeth.
-Hi, how are you doing?
-What's the bottom tier, please?
It was sandwiches, canapes and a bottle of wine per person.
And that's £828.
-That's not actually including entertainment.
ALL TALK AT ONCE
-You're meant to be doing the calculations?
-This is ridiculous.
-What's the 450, please?
-That was the alcohol.
-I'm just going to jump in quickly,
the main course and canapes, £180 per person,
that is how much roughly it's going to cost us.
We need to think about our profit margin
so you've got to get 30-40% on that.
We're thinking of trying at least 50 to 60.
-Because they're going to keep the client waiting,
-we've got to go.
-I need a clear understanding of costs.
You can't keep the clients waiting.
-Are they for real?
What the hell was that phone call all about?
It is very difficult for me to generate a profit
because I don't understand the cost.
Don't worry, she knows what margin,
all that information is in good hands with Elizabeth.
About to meet their clients, a travel deals publisher,
Team Vitality also need a steer on pricing.
-Hi, Sajan, how's it going?
Yeah, I'll let James run you through the main package.
What we're looking at doing is giving them a glass of champagne
when they come in, they get three canapes and with dinner they'll get
half a bottle of wine. After dinner we'll get the entertainment in.
What's the bottom number you're willing for us to go down to?
I think something like 325 a person, don't go any lower than that.
-All right, speak to you later.
-How are you?
To achieve their project manager's figures,
they'll need to agree a box price of at least four and a half grand.
What's really important for us is that it's something quite luxury.
Sub team leader Sajan heads up the pitch.
Is there any specifications of alcohol you would like there?
We would want a champagne reception,
we don't just want a glass on arrival,
we don't want to be running dry and we also have one pregnant guest.
And, in terms of entertainment, what would you be looking for?
-I just don't want it to be awkward.
Running the numbers, Ross.
So, looking at roundabout 6,100.
Which I'm guessing is far beyond what you're expecting,
-judging by your facial reactions.
-Yes, it is, it is.
-I'm afraid it is.
We would need to be moving it down a lot.
-So we do have some room to negotiate on that.
We're not even entering the right ballpark here.
Don't want to use the word "outlandish" but it is.
£150 a head is what you would expect.
Take that off there, that takes us to, I think, 1,720.
No, no, it doesn't take us anywhere near 1,720.
That sounds wonderful, done!
You know, deliver it all in at 2,500 and I think we can agree on that.
-Hello, Sajan. Quick one, mate.
they've really, really, really knocked us down on the price.
They're only willing to pay 2,500.
Seriously, it's the best that we can do.
All the food has gotta remain but you need to get that champagne
per glass down to £5 a glass.
-There is no negotiation on the alcohol price.
-Are you joking?
There's absolutely no other wine options, Andrew?
-There's no other wine options.
-They were the cheap ones.
It sounds like we've over-promised and under-delivered to us.
One pregnant guest, Andrew.
We need some soft drinks as well.
I think it's going to be tough
because we're giving them too much for their money, anyway, I think.
Can we negotiate on the entertainment?
The cost that you guys have come back with,
the entertainment might not be available.
Guys, we need to go, we've got to go. Cheers.
-Entertainment destroyed if they mess it up.
Meeting with the technology and marketing company...
-..to agree a budget for their box,
the girls' sub team, led by Elizabeth.
What's the most important aspect for you?
An entertaining day for our clients, really, something quite special.
We've got some entertainment for you, which is a singer.
I think it could be a little bit uncomfortable.
Do you think? A bit awkward? OK.
Drinks-wise, champagne, wine, beer.
I was lucky enough to be at Cheltenham a few weeks ago,
the box there had its own bar.
So, you want all the drinks included in the price per head?
Yes, that's what we've assumed.
So, maybe champagne, canapes,
main course and then obviously drinks all the way through.
-So would you like to know some sort of costs that are involved?
-Yeah, that will be great.
realistically, we're going to be looking around £350 a head.
Is that the sort of cost you're happy to go in at
-and pay for your clients?
-Not what we budgeted, really.
-We've got a budget of somewhere between £2,000 - £2,500.
OK. We would be looking at really a cold buffet.
Then we're unlikely to take a box.
So, if we went for £2,500
would you leave it with us to give you something special?
-We won't have a dry day, don't worry.
Hello? How was it, was it good, or bad, or what?
The client has given us a budget of £2,500.
For that, they would like canapes...
-..dessert and wine.
-And an open bar.
-They just want everything in two and a half grand,
that's, like, nonsense.
No, I have not promised these people an open bar.
What I've shaken hands on is a nice day out.
-And they don't want a singer.
-They want a singer.
-They do not.
-They do not want a singer.
-All right, guys.
God. That was hard work.
..hoping to conjure up some corporate box entertainment,
the boys' team.
-Oh, stop it.
-I don't get that.
So, if we were looking to book you in for a half an hour slot,
what would that sort of roughly cost us?
Probably talking about 750 mark.
We had in mind when we come in here around about £400 figure.
The only room I've got is 50 quid, you know, that's it.
-Thanks for your time. Appreciate it.
700 is too expensive.
Harrison, would you sing?
-Honestly, mate, do it for the team.
-It's going to be worth it.
All right, I'll do what I can, I'll try.
Yeah! We got ourselves an entertainer!
I think I've sang in the shower to myself and now I'm singing
at Wembley Stadium at an FA Cup final, so, yeah, it's a bit odd.
-No, well done, mate, seriously.
-Well done, mate.
Cheers, Harrison. You saved the day.
Think about this, it's £2,500...
With deadline fast approaching,
Siobhan's biggest decision of the day...
-Are you going to give these people every single thing?
-I don't know.
..how much food and drink to order for their 14 guests?
-21 I think.
-How much is that, how many glasses?
-Eight glasses of wine each.
-Seems a lot.
I don't know, I can't be the only one having input here.
Yes. You're PM.
Ordering too much risks their profit.
Ordering too little could lead to refunds.
Siobhan, I think we need to go down on wine, I'm honestly...
-We just want to put in our order, if possible.
-We want to go for 14 canapes, 14 of the main course.
-Three Prosecco, seven Sauvignon blanc, seven Chardonnay,
four Malbec and three Merlot.
In regards to the champagne,
if we just give them slightly under full glasses,
three bottles should do, right?
Cutting corners on their order, the boys.
Can I have six bottles of red and a bottle of white?
Any canapes or no canapes?
Why not get as many canapes?
Can we get canapes for seven, is that possible?
-Gents, thanks ever so much for your time. Take care, bye.
Guys, at the end of the day, there's a profit to be made in this.
We just need to make sure we don't fudge up.
Thank you so much. Bye.
I think we've ordered 20 bottles of wine,
which is about eight glasses each.
To me, that sounds like a lot.
I have stipulated let's go down with the quantity
but I guess the people who drink know.
Food and booze - tackled.
Tomorrow - the Cup final.
From our point of view, we had a cracking day yesterday.
Vitality captain, Andrew, reveals his bargain basement strategy.
Right, total spend at the moment is £1,326.60.
-How is it so low?
-What did you get the entertainment for?
Right, guys, entertainment.
It was £700. So what we did,
we decided to not get the magician -
but Harrison has kindly said he will sing,
so I think we need to give him a round.
I've heard him in the shower - good.
FA Cup final, corporate event, if he gets it wrong...
-No, no, no, don't, have faith.
-I think you'll be brilliant.
So how did it go yesterday?
They really did drive a hard bargain.
The top budget that they had available was £2,500.
To boost profits,
each team also has a stand selling snacks to fans arriving at Wembley.
I've got a suggestion about the stall.
I think the prices need to be as high as you can get,
I think we can really make back our money that way.
I know that I'm a good saleswoman, so if we do need me to...
Then why didn't you put yourself forward to be on this...?
Because I also think I'm good at working a room.
We should keep the teams as they are.
-Do you want to swap?
-What do you think?
-It's up to you.
-If you can spare Jade
it would maximise profit on this task.
I'm going to send Jade over to the sub team to sell.
And it's going to be Bushra, Anisa and myself in the box.
So in the hospitality box I'd like James, I'd like Harrison,
I'd like myself.
Also making a last-minute substitution, Andrew.
And I do apologise, Charles, but I'd like Sarah.
Andrew, can I just say, Sarah's a really strong sales rep.
We need to try and get as many sales.
We could win or lose on this.
I think Sarah suits the corporate side.
I think you're the only one in this room I give that responsibility to
because you keep yourself really well -
-and you've got a relationship built up with them. OK?
That's not taking away anything from anyone else, right?
I mean, it is a bit of an insult, to be fair,
it is a bit of an insult like, "Oh you're the only one..."
We've all come here to start a business and you're like,
"Oh, yeah, I think you're the only one who's capable,
"you've got a relationship..."
-I've sat in a room with them, as well.
-I'm not insulting anyone,
no-one should take that comment personally.
I was offended, I think he could've worded it better
but he is just a boy, so...
So, Team Vitality, we need to get out there, we can smash this event!
All head for Wembley Stadium.
Right, guys, brilliant this morning, we've got Jade on our team,
top sales. I think we can really do with her.
I don't think it's fair for you acting as if only one person
is going to be the saviour of the sales
because none of you guys
have actually really seen me properly sell.
I would like everybody to have the opportunity to shine with the sales
and, Joanna, if you're at all insecure about anything...
I'm not insecure about anything.
-Right, that was the wrong choice of word, potentially.
Two hours until their corporate guests arrive.
OK, ladies, so this is your box.
-So the wine is here...
Having gone big on booze.
-The white wine is in the fridge.
Right, let's get going.
For the girls, planning a VIP welcome speech...
I'll write a bit and then maybe have a look and see what you think.
..Bushra learns football facts.
Siobhan, this is so boring. I think I'm going to fall asleep.
I know, but you have to spice it up and put your own touch onto it.
"I'm Bushra and I'll be one of your box hostesses today.
"We've got a lovely menu..."
This smells so good.
-No, didn't get that?
-I didn't hear what you said, sorry.
As Wembley gears up for the crowds...
-Nice to meet you.
..in the kitchens,
Andrew's team hope to treat their guests like Premier League stars.
So, do people tend to do the canapes
-pretty soon after everyone's arrived?
..on a five-a-side budget.
Has everybody got three each, is that the idea?
No, we've ordered seven portions.
-But you've got 14 people.
-Are you going to cut them in half?
Well, I think it will just be whoever picks them out first.
-We ordered nibbles.
-We've got nibbles as well.
Fill them up a bit more.
Got a lot here for £4.80, didn't we?
Hello, hello, is that loud enough?
# And now
# The end is near... #
Their corporate clients will be in this box for nearly six hours
and they've got one bottle of white wine, six bottles of red wine,
three bottles of champagne - that's not going to last six hours.
Not even close.
# I did it my way. #
That's too quiet, isn't it?
Out on the concourse...
This is so much fun.
..the sub teams get acquainted with their snack stalls.
How did I find myself in this?
With 35,000 fans expected...
I think £4 is probably a reasonable price.
..Andrew's sub team leader Sajan has a pricing plan.
-For two it's going to be £7.
-Cool, let's do this.
-£4 for your popcorn!
Madam. Popcorn? Oh, man.
Guys, some popcorn?
Let's get you out for a bit, get some more energy in it.
Can't because all of this will burn.
Should we change you with Charles?
-Want to try some popcorn?
-I just don't trust Charles.
I'm genuinely worried that he's not going to do it right.
Go on, try it, try it. Sorry, didn't mean to do that.
If I go out there selling and he messes this up
then we're just going to have nothing.
Who would like some candyfloss today?
Cooking up cotton candy, the girls sub team led by Elizabeth.
Sarah-Jayne, don't eat the food in front of people.
Guys, drag some people in, see whether they're happy to spend £4,
do them a deal, 2 for 7. OK?
Hi there, are you looking to get some candyfloss?
Hello, would you like any candyfloss?
Would you like to take some cotton candy in with you today? Yes!
-OK, two bags for £7. Thank you very much.
-That's 2 for £7.
2 for £7?
Guys, as soon as people hear "2 for 7" they're just like,
"Do I look like a mug?" They literally look at me like that.
I think people have been doing it for 2 for £7.
Do you want to come here and have a go and see if I can get some sold?
Sarah-Jayne, can you please stop eating the product?
So you want two bags, did you say?
Who would like some candyfloss?
"Stop eating the product." Ugh.
-Yes, two, thank you, OK.
-£7 then, please.
Have a great day. Enjoy the match.
I'm finding that people are quite happy with £4
so if you can get on and make we can get some sold.
-That's what we're doing.
Come on, you know you want some.
-No, thank you.
-Yum, yum, yum, you want some, you know you do.
She's such a twat.
2:00pm. VIPs on their way.
Do you think that should be by the door for the champagne
as they come in or not?
Those starters, goes from outside to inside.
-Welcome to Wembley.
-Lovely to meet you.
Kick-off - for both teams.
I'll take your coat.
Siobhan. Very nice to meet you.
Hi, guys. Can I convince you to have a baked Parmesan custard?
With the girls quick to get out their canapes...
-It is quite nice.
..down the corridor...
That's the last...
..Andrew's team, already running low on booze...
We've got no more champagne, really, left.
No problem, I'll have a look after this.
..find it's not just fizz that's missing.
-Water, lemon water, actually.
One of the guests who's pregnant
obviously didn't want to drink any alcohol
and all she got was a champagne glass full of tap water
and they should be deeply embarrassed.
I'm ever so sorry and it was a balls-up on my behalf, I'm afraid.
So what would you like?
I've got one in my handbag so I'll fix it up for you.
Andrew's client takes matters into her own hands.
Popcorn! Come on, come on!
Outside, Andrew's sub team...
£4 for one, come on.
..struggling to pop a profit.
People seem to be almost laughing at our pricing.
It's more important to shift it all than to get big margins.
How about...two at five?
-Two at five then, please.
-It's a deal.
-Two for six.
-There you are. Well done. We'll take that all day.
They started the day with a clear pricing policy but within minutes
they were all selling at whatever they could get for their product.
11 people for £3, that's a deal.
It's totally unprofessional.
What's 11 times three?
Start the rest of these. I'm going to sell.
Have a little try. Honestly, I've made this myself.
Treat yourself. It's healthy.
Go and get the kids some, you're going to a big game.
-Charles, is it burning?
-Just leave it, I'll do it.
-No problem, no problem.
-Don't want to get in the way.
-You see why I've not been selling.
-That is freshly made.
-I've left for two minutes and Charles broke it.
That's why I've not been able to leave.
These boys just don't know what they're doing.
Along the concourse...
..star striker Jade is keeping Joanna and Sarah-Jayne
on the subs bench.
Why is it that it's, like, imperative
that if Jade isn't out there we won't sell anything?
Yeah, I know. It's ridiculous.
Let's get you a nice fresh bag.
Thank you very much.
Gotta say that Jade is absolutely amazing, she's got energy,
she's got enthusiasm, she's an absolute sales machine, that girl.
Are you girls all right?
No, we'd actually like an opportunity to sell, to be honest.
-What do you want me to do?
-Stay out here.
-Stay out here.
-Are you sure you don't want me come in and help?
-Stay out here.
Hi, sir, can I interest you in some candyfloss?
We can all be the best salesperson
-if we don't help in the back as well.
-Thank you so much.
FA Cup kick-off approaching.
Is this the bar?
Inside the stadium, Andrew's squad are out of their box.
One bottle of champagne.
Two bottles of white wine, one bottle of champagne.
Already having to restock their booze.
Guys, look, everyone's waiting for us.
In Siobhan's box...
Just don't know. Where do you want me to stand?
..time to bring on Bushra and her football facts.
I don't want to say, "Excuse me..."
-Say, "Ladies and gentlemen. I'm sorry to disturb you."
Good afternoon, everybody.
So, in 1948, the Olympic Games were held here at Wembley Stadium...
..but I don't know if any of you know Geoff Hurst.
In 1966, when England beat West Germany
-with the hat-trick, yeah?
We're here to make you feel comfortable. If you need anything
then please do let us know, and thank you so much.
I found Bushra's facts on Wembley interesting, you know,
I don't know if anybody was actually listening, really,
they just wanted wine, I think.
Show me, show me here.
We've got a Chardonnay, Sauvignon blanc, a Merlot and a Malbec.
Down the hall...
Any soft drinks? Cos I'm driving.
Right, I'll just have a look now.
I just need to keep note of all the prices.
Yet another trip to the bar for Vitality.
Can we have two bottles of that, please?
The bill is starting to mount up.
Here you go. The staff's doing the food now.
It's actually very tasty.
-There you go.
With her guests already fed and watered,
Siobhan's tactic of unlimited wine seems to be paying off.
I think everyone's looking happy, which is good.
It's a cold Canning potato cake.
Dinner also done for Andrew's team.
We've got a singer coming, very familiar looking face.
Time for Harrison to take the field.
# And now
# The end is near
# And so I face
# The final curtain
# And more
# Much more than this
# I did it
# My way! #
It took balls to do that.
And they were singing along, so hopefully it saved us £700,
because technically that song was worth 700 quid.
Who would like some cotton candy today?
Come on, two quid, come on.
-Do you want some popcorn?
-Ten minutes left, guys.
Last chance for sub teams...
How many bags do you want?
..to pull in profit.
-One bag only?
-Actually no, two please.
There's three in the bag. And that's £4, thank you.
Match starts in five minutes, let's absolutely hammer it.
Can I have four popcorns, please?
Excellent. I've just sold 15.
We need to come and sell the last couple of minutes, all right?
I get two minutes to shine.
Two minutes to be the centre of attention.
There you go.
-Brilliant, thanks very much.
-Thank you very much.
-Couple of pound and I'll give you one. Yes, come on.
-Enjoy the match.
All right, time's up guys.
Guys, thank you so much for keeping the production up,
that was helpful, yeah.
Take the take off that one, it was priceless, we sold, sold, sold,
stuffed the tin full of money, you can't ask for more than that.
-Match has started, guys.
-Please make your way out and enjoy the game.
We have smashed it - and thank you so much for your hard work.
Come on! Right, let's go and get a beer. Come on.
You know what?
We fight along the way, but that's us working together as a team.
Tonight, profits processed.
Tomorrow, who will get a red card from Lord Sugar?
You can go to the boardroom now.
-ALL: Good morning, Lord Sugar.
Well, a very interesting task.
The women's FA Cup final.
The task, as you know, was split into two sections,
one was the corporate hospitality box
and the other was the outside stall.
So, starting with Graphene.
Siobhan, you were the project manager, is that right?
-Yes, Lord Sugar.
-And the reason was because of the experience
that you have in arranging weddings in Dubai and places like that?
-Yeah, it kind of has the same concept, really.
All right, tell me about your meeting with the caterers.
There was two choices,
there was sandwiches or there was a meal,
so we fed back to the other team what was available,
the prices of alcohol...
This is the point.
Logically, the other team having to negotiate,
I think they would need to be armed
with what your costs are going to be, right?
And according to Claude this turned out a bit of chaos, is that right?
It was somewhat unclear as to what the pricing was.
So you didn't know the prices, so you went in blind, then?
I was very concerned that I was going into the meeting blind.
That's not true, we did actually confirm, I put Bushra on numbers.
-Bushra, were you taking note of all these numbers?
-Yeah, I was,
I mean, it was hard because we were all kind of talking over
-What I managed to do was achieve the client's top budget
I told them that they would have the canapes, the main...
No, I mean, I think that you pretty well offered them everything.
Unfortunately, the people in the meeting with me,
they were virtually agreeing to free bar, champagne.
Sounds very good, I would have liked to been there at this do.
Did we actually say that, Elizabeth?
They were taking notes of that and nodding to the client
"Oh, yes, oh, yes, oh, yes."
Anyway, anyway, let's keep going.
And then on day two I think we had a little flip of personnel, right?
-Elizabeth, you were joined by Jade.
-For this stall, right?
-Now, at 2:00pm your clients arrive
and, Bushra, you start giving them a history of Wembley Stadium, right?
Yeah, I don't know much about the Stadium.
No, I heard about that, yeah.
It's like, "Here's the Stadium,
"it's called Wembley and they play football here."
And that's it.
You served your courses - basically, the food side of things went OK.
There was also wine being served.
Yeah, we were looking after them on that side, as well.
You ordered 21 bottles of wine.
-There's nothing worse than actually not having enough, so...
OK. So who manned the candyfloss stall?
It was myself, Jade, Sarah-Jayne and Joanna.
-So what prices are you charging?
-£4 or two for 7.
I sent Joanna and Sarah-Jayne out
to start selling, initially, as well -
the feedback was that they couldn't obtain £4 for it.
Sarah-Jayne, you keep shaking your head.
Yeah, cos that's just a total fabrication.
Joanna did come back and say, "I can't sell it at £4,
"we need to cut the price," at which point I said, "Well, let me try."
From what I can understand, you are making it...
-It was me the majority of the time.
There was an issue of the price point.
You said you couldn't get four quid for them
and you went out and started to sell.
No, actually I just gave the feedback. You said,
"Come back and let us know what people were testing the waters,"
so I gave you the feedback of what was happening.
Your feedback was that you couldn't sell it at £4.
-Did I say to you, "I can't sell this at £4"?
-"We can't sell this product at £4, let's drop it."
-I got it, I got it.
-I got it.
-I'm sorry, Lord Sugar.
I don't understand why it's so complicated, really, I mean...
Because sometimes, Elizabeth, you will blatantly say a lie
and that's why I get frustrated.
With respect, that's an insult to my integrity
-and I do not appreciate that.
-I feel like I have to defend myself,
-I feel like you're saying incorrect information.
-Good team leader?
-I think at first there was a little bit of a struggle
but then I think that's the same with anybody
-when they're starting out.
-Yeah, they were, everyone was good, yeah.
-All right, OK.
Over to you lot now.
Andrew, Project manager.
I heard from Karren here that you don't rate women's football,
-is that right?
-Thought this might come up.
I think I was quite respectful around...
I mean, the women have been pretty good over the last three weeks,
they've kicked your arse, haven't they, that's for sure, right?
-Who went and saw the catering people?
Corporate team - myself, James, Harrison and Charles.
I heard you, you certainly digested what was going on
-cos I think you ate the whole bloody lot, didn't you?
-The food was...
It was like you hadn't eaten for a week.
We felt like we hadn't eaten.
Now, Sarah, you joined the team.
-Is that right?
-Yes, Lord Sugar.
I think when you got in there
you felt like you'd been lifted out of a war zone, you were quite happy.
-Yeah, I was happy.
-I heard you did the pitch to the corporate company.
Yep, the four of us split the pitch up a little bit,
-we all had a section of it.
-What we wanted to do with that pitch
was really understand what the client really wanted from the event.
Ross, you then went in there first of all and said to the lady, 6,100.
She then started laughing.
Right, yeah? And then you said, "OK, how about £4,000-odd?"
-So basically my thinking was...
-And she was still giggling then, yeah?
Yeah, it was a very difficult negotiation.
You blurted out something like £1,700
to which the lady said, "Done!" Like that,
and I think Michaela got in there and rescued it at that point.
It was embarrassing, because we'd gone in so high,
to reduce so quickly - we had to turn them around,
-so we were working on the back foot.
-Anyway, let's cut to the chase here,
-how much did you get?
-Two and half thousand.
What about entertainment?
-We opted to audition the magician.
-How much did he want in the end?
700. And he would not budge.
What did you end up agreeing to do?
So I heard Harrison singing in the shower,
-and he has the voice of an angel.
I'm not sure about the angel.
I heard from Karren that you tried to do a rendition of Frank Sinatra
and unfortunately you did do it your way, yeah?
Not Frank Sinatra, you sounded more like Frank Lampard, actually.
So, tell me about the day.
We had the champagne reception.
It was the shortest champagne reception in history, though.
-It was quite short, yeah.
-You only bought three bottles of champagne.
Knock that back in about two minutes flat.
-They did, yeah.
-And you had a pregnant lady there that couldn't,
you had no soft drinks.
One of the hosts pulled a drink out of her purse.
That must've been pretty embarrassing.
-It was, it was.
-Yeah. And then there was the canapes.
You ordered seven canapes. There was 14 people.
-I actually think that was a good shout.
-Not exactly luxury.
Yeah. On the profit side of things, tell me about the popcorn.
So, Michaela made the popcorn, Charles, myself...
Got a sore throat today, Michaela?
-No, I'm just... I'm just shy.
-I like to hear a bit from you.
Yeah, I made the popcorn, these three sold it.
-How much you sell that for?
-We sold one for £4, two for 7.
That's what you planned. But after about three seconds
it was anyone could sell it for any price.
No - from the first hour we found it really difficult
to get people to come to the stall.
We wanted to get rid of as much popcorn as we could
so we did go to lower prices.
How was your team leader here?
-Well, now, with the proof in the pudding,
of course, it's going to be in the eating,
so let's just see how we got on here with the money.
So I'm going to break it up into two sections -
the stall and the corporate box.
So, Claude, perhaps you can let me know how much profit was made
from the candyfloss team.
The candyfloss team yielded a profit of £352.80.
And Karren, the profit from the popcorn team?
Significantly less. £222.50.
Right. Perhaps you'd let me know how much profit from the hospitality box
and any penalties?
Your profit was £993.20.
Your client did not ask for a refund.
The total profit, therefore, was £1,215.70.
The hospitality team, no refunds.
And they made a profit of £631.56.
Yielding a total profit of £984.36.
Right. Well, it's your first win, chaps.
Your first win.
For your treat I'm sending you off to The Oval cricket ground.
Now, here you be stepping up to bat alongside the world-famous cricketer
So, well done, off you go.
Thank you, Lord Sugar. Thanks, Karren. Thanks, Claude.
Oh man, Kevin Pietersen!
Well, ladies, your first loss, go off, talk amongst yourselves,
you'll come back here later and we'll discuss in greater detail, OK?
Yes, Lord Sugar.
Surrey County's London cricket ground.
Former England test captain Kevin Pietersen.
-Do you know the rules?
-Like six overs a game.
Six balls in an over.
-Go back to Watford.
-Let's go, let's get this done.
So everyone's feeling great.
Kevin Pietersen's bat.
The whole team are buzzing about this win.
And we're on the up now, we're going like this.
Sarah is lady luck, she brought the winning touch to our team.
She's obviously come here, tamed the boys, as well.
Look at the bat and not his arse, come on.
It's very different being on the boys' team.
They're really high energy, they're really determined
and they actually are quite focused when they need to be.
Go on, Frank Sinatra.
Hands in, let's go. Three cheers, let's go, one, two, three, go.
-Right, let's go for a beer.
I said we need to manage expectations.
And you did not do that, Joanna.
You're the negotiator...
Why were you talking to these people about an open bar?
No, we wasn't - when it came to the negotiation, two and a half grand,
-shake your hand, bye.
-I think that I'm being pushed under a bus here.
I think I'm being made to blame through personal reasons,
not business reasons. You knew in that meeting what the plans were.
-No, cos you've said...
-No, I would like to finish my point,
because you are interrupting. Don't roll your eyes when I'm speaking.
I do what I want.
Obviously, Elizabeth held court,
constantly putting the blame on other people
and she's basically disruptive and not a very nice person to work with.
What we could have done is buy half the amount of alcohol we did, maybe.
But you all agreed with me, I didn't make that decision all my own.
Don't come back now. I stand by the decisions on my side, yeah.
If I'm fired I won't be happy,
because I think I did a brilliant job, to be honest.
Literally might have thought you got the best deal
but you have promised them everything.
-Hold on, I'm speaking.
-£2,500 is the best deal available!
-Yes, Lord Sugar?
-Could you send the candidates in, please?
Yes, Lord Sugar. You can go into the boardroom now.
Well, ladies. Standing back and talking to Claude
I see that that the thing all went wrong on that fatal phone call,
which was chaos. Elizabeth, you were quoted as saying,
"I have no idea what this call was about."
Yes. I was given no understanding of what the costs were, Lord Sugar,
-not to my satisfaction.
-When we rang they were working at the cost
when they were on the phone.
As far as we were concerned, you were clear, you were very clear.
Actually, if I could just kindly add on that phone call, as well,
we did say 50% to 60% profit margin...
No, that information did not come through.
If that phone call happened...
-No, no, no.
-Those numbers came from you.
Are you saying it's Elizabeth dealing with all this,
-not these two at all?
-No, I did not.
Well, I think it's a contribution of all three, honestly, Lord Sugar,
because we did stipulate that.
Well, I can't hear any contribution there at all, actually.
You'd better speak up.
Elizabeth said she would do the negotiation.
I think the negotiation is where you would say,
"OK, based on a budget that you want this is what we can offer you."
I charged Joanna and Sarah-Jayne to chat to the clients
and get an understanding of what they would like
and I felt that it was getting very much out of control at one point
because they just seemed to be jotting down, "Champagne, open bar."
Who offered an open bar?
They asked for an open bar and they were nodding, taking notes on it
-and they were giving the client the understanding...
-Who was nodding?
-So it was our job
to basically go through exactly what they wanted.
What kind of food, what kind of drink
and what kind of entertainment.
But not what kind of budget?
No, so we didn't discuss that until the end.
You pretty well offered them everything without saying,
"Can we start off by what is your budget?"
Because that would have given you a steer
as to what you could offer them.
So, Siobhan, you run events, you end up getting two and half grand,
at that point someone has to go and cut their cloth accordingly.
Yeah, but they also said that they have really high expectations.
Well, the boys were under similar situation but they used their brain,
they said, "Well, we're going to have to get a bit stingy here."
To be honest, for me it's more about making the client happy.
They offered a hell of a lot, and I...
-This is about making me happy, you know.
Bushra, I think they charged you with the numbers.
When you went off ordering this stuff, why didn't you cut it down?
I did, I said, "We need to cut this in half."
You said that while I was actually on the call
actually calling through. It's a bit late.
It seems to be, according to Claude,
you don't know where you are half the time, Siobhan.
"Should I do this, should I do that?"
Anyway, I want to talk about the stall now.
-Yes, Lord Sugar.
-There seems to be
some altercation between you two and Jade. Why was there arguments there?
I think Joanna took a little bit of issue with Jade coming on the team.
-No, I didn't and that's the truth.
-I think the friction occurred
because in the car we said that we were all going to sell,
but as soon as we got there,
Elizabeth said she wanted Jade out there.
Jade was a good call and sold quite a lot of stuff.
Yeah, so I said, "Why don't we all rotate...?"
So, obviously someone has to make it.
Sarah-Jayne made it, what did you do?
I also made with Sarah-Jayne.
Joanna would not go out into the crowd and sell.
-We could've sold another 100 bags of candy-floss.
-I was dying to sell.
We need a bit of honesty in this boardroom.
I'm getting conflicting stories here.
Siobhan, which two people are you bringing back into this boardroom?
I'm going to have to bring Elizabeth.
She put us a position that we didn't really need to be in,
and by what Elizabeth says, it's going to have to be Joanna.
Can I respond to that, Lord Sugar?
-Well, you will do when you come back in again.
-Yes, Lord Sugar.
The rest of you are still arguing.
I can't understand that. Go back to the house.
I'm going to consult further with Claude and with Karren.
Step outside and I'll call you back in shortly.
-At least one of you is going to be fired.
-Yes, Lord Sugar.
Well, what a mess. I mean, this is madness, they're just all arguing
and shouting - and Siobhan is supposed to be in this business.
I can't believe that if she is profitable
that she does it like they did.
What she was committed to doing was giving client satisfaction,
and I think the clients were very happy.
Elizabeth, she seems as if she is some sergeant in the army.
She's blinkered. I don't know whether to believe her or not
because they violently disagreed with what she was saying.
I mean, I like Elizabeth. What you see is what you get.
If there is a task to be done, she is in there pitching,
doing anything that's required.
And Joanna there doesn't agree with anything.
Given the opportunity it is possible that she will come out of her shell
-and do something constructive.
-OK. We'll call them back in, then.
-Yes, Lord Sugar?
-Can you send the three of them in, please?
-Yes, Lord Sugar.
-Lord Sugar will see you now.
Siobhan, what I can't get over
is that you should have known how to do this like clockwork.
Find out how much they want to pay.
Find out how much it's going to cost.
We take one away from the other. We come in with a profit.
We did make a profit, if not as much as we should have,
and most of the time I had my mind on the fact
that, you know, if you give them a couple of drinks to relax them
then their expectations might not be so high.
Well, you didn't make enough money,
and I would've thought you would have just walked this, really.
Elizabeth, you lot were talking to the client
as if you had Abramovich's American Express card.
Spend, spend, spend. We'll do whatever you want.
I was trying to rein it back in, Lord Sugar.
I did feel that the two other ladies in the meeting with me
didn't really have a concept or a grasp...
-..of what we had to sell.
We were very clear about what our roles were.
You were sub team leader and you said, "I'll cover the negotiation."
You were very, very quick to shake on that.
-There wasn't even any negotiation.
What am I supposed to do after you've already shook on something?
Unfortunately, you were letting the client lead you, and, unfortunately,
-you put me into a corner.
-Yes, you did.
-If that's the case, then...
-And if you are not aware of that...
-If that's the case...
-..you have no place in this process.
There's so many bloody arguments. When I said a box at Wembley,
I don't mean it was actually going to be fist fighting.
Elizabeth, you say that you're very good figuring out pricing points,
-figuring out profits...
-Yes, Lord Sugar.
Well, talk about bury yourself on this particular task
-and you exercised none of that, did you?
-I was provided with no detail.
I went into a meeting blind.
-Hang on. Bushra made it very, very clear what was needed.
-She did not,
and when Bushra knew that the project manager
was spending too much money,
it was her responsibility to tell the project manager to stop.
-Let me finish, please.
So, for example, I'm actually saying....
-No. No. No. No. No. No. No.
-Listen, let me speak a second.
Ladies, please show respect to one another.
To say that you're not responsible for anything is a joke
because you did do the negotiation.
Elizabeth, we did what you told us to do.
Have you ever been in that sort of meeting before?
And if we had done anything different, you would have
-said we were disruptive. You failed in that negotiation.
And it wasn't a negotiation.
-You shook hands very quickly and you buckled.
-I think you just need to accept certain things.
Ladies, I'm not going to listen to any more of this.
I think we've flogged this to death now. I'm going to summarise
how I see this situation at the moment.
Siobhan, there were fundamental errors made
that an events manager would not make.
Having said that, Elizabeth,
I can't believe that you just put the phone down and you said,
"I've got no clue what that conversation was about."
You should have got back on and said, "Look, I need some costs.
"I need some understanding." And as far as you're concerned, Joanna,
you are very, very argumentative.
I haven't seen you compliment anybody on doing anything.
-Everybody else - no, I don't want to hear any more from you.
"Everybody is wrong. That one's not telling the truth
"or that one here is not telling the truth."
You're a difficult person.
But, Elizabeth, you know, I do feel that the failure of this task
was down to the promises made to the client,
and on that basis, Elizabeth...
-Lord Sugar, may I speak?
On that basis, Elizabeth,
you know, you've made life very difficult for me.
Having said all that, Siobhan,
not having a strategy when this is your area of expertise...
Over-ordering is really a crime, as far as I'm concerned
and on that basis, Siobhan, I regret to say that you're fired.
Thank you, Lord Sugar.
I'm thinking to myself, "Do I need this aggravation?"
I don't need this aggravation.
In fact, Joanna, you keep blaming everybody,
you're going to be the project manager for the next task,
-like it or not. OK?
-That's fine, Lord Sugar.
-All right, back to the house, the pair of you.
-Thank you, Lord Sugar.
Come on. OK.
The two girls fought a better battle than me.
It's about making money, but client satisfaction is key.
I am who I am. For me, getting a thank you from my client
means more to me than money sometimes.
-Vitality, well done. Yes!
From what they said in the boardroom,
-who do you reckon will come back?
If Joanna can come back and start acting professional
then I'm more than happy to draw a line under it.
Well done, ladies. Well done.
What was it like, then?
A few things were said in the boardroom by you,
Elizabeth, that I found were lies.
I don't... I do not lie.
-It was the truth.
-Well, you did.
You keep this fighting going because the more you fight, the more we win.
Now, 14 candidates remain.
Lord Sugar's search for his next business partner continues.
Next time, Lord Sugar's birthday.
I want you to acquire items which mark my life and career.
-Go! Go! Go!
-Go on, Sarah.
-Don't act like a child. Seriously.
-I'm not being a child, Bushra.
-You are acting like one.
-I'm just doing as you ask me.
No-one knows where we're going or what we're doing.
We're running out of suggestions. Please feel free to tell us.
..but in the boardroom...
A Japanese tourist just off a plane
would've worked his way round London better than you lot.
..the party's over.
A complete and utter farce. You're fired.
Week four kicks off at Wembley Stadium, where Lord Sugar instructs the candidates to set up and run a corporate box and sell merchandise to the masses at the Women's FA Cup final.