Business-based reality series. Lord Sugar gives the teams 250 pounds to invest in fresh fruit and vegetables, expecting a high return.
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It's the business deal of the decade.
To fight for it, Britain's entrepreneurial elite head for London.
Last year, I set up a global business literally with nothing.
I worked with 12 Nobel Peace Prize winners
in over 100 countries.
Don't tell me the sky's the limit, if there are footprints on the moon.
I'm a doer. I'm a high achiever.
I believe I can be the champion thoroughbred that this process requires.
I'm best of breed within my industry.
I've got plenty of charisma
and, yeah, I'm not bad looking.
I'm one of a kind.
Keen to kick-start a company,
16 potential business partners.
I've already proven myself in business.
I turned over £1 million from nothing.
I'm a natural-born businessman.
My social life, my personal life, don't mean anything to me.
I live to work. That's all I do.
I'm here to win.
I've been running a business for the last five years, I know how difficult this is.
But underneath these glasses is a core of steel.
On offer - a quarter million pound investment.
I take cut-throat and ruthless to a completely new level.
The only focus for me is myself.
I am cold and hard, I am unstoppable.
This is the big one now. This is going to change my life.
The fear of failure drives me every single day.
I'm confident that my business with Lord Sugar will make millions.
The money is on the table,
the boss is in the boardroom.
This is not a job. I'm not looking for bloody salespeople,
I'm looking for someone who has got a brain and who is going to start a business with me.
Doing it the hard way, Lord Sugar went from market stall to market leader.
Passionate about new money-spinning ventures,
he's on the hunt for a winning business partner.
I'm talking about a quarter of a million pound investment.
If you go and sit in the office for three hours and do nothing, or three weeks or three months,
I ain't going to be a very happy bunny.
We can do it. Come on, let's go.
It will be their plan.
Product, place, promotion, price.
-Can you just let me finish?
-Let's not argue about this. We need an idea.
We are back in business. We are back in business big-time.
But to get it, a punishing selection process.
Everybody, stop. We're not making any money here.
You should have walked this.
16 potential business partners...
..didn't even take a penny off? A penny?
12 tough weeks.
Every single one of you should have said, "What is going on?"
One life-changing opportunity.
This is a bunch of potential partners of mine.
It's into business with The Apprentice.
You're fired. You're fired.
I don't think I could go into business with you. You're fired.
You can go through to the boardroom now.
ALL: Good afternoon, Lord Sugar.
Now, one of the most frequently asked questions of me
is "Is it possible in this day and age
"to start a business, like you did back in 1967,
"with a small amount of money and some humble background?"
And the simple answer is yes. Absolutely yes.
I am sick and tired of this moaning culture that we have out there at the moment,
of people saying you can't do this and you can't do that,
because you can.
First of all, you need an idea.
You need a product, you need a concept, you need a service.
And then, of course, you need to put in some very hard work
and you've got to have a lot of determination.
That is what is needed to start a business.
Whether it's 1967 or 2011.
So this process this time around is not about getting a six-figure salary job with me,
in fact it's going to be about you providing your own salary.
Because the winner of this process is going to go into business with me.
I'm going to inject £250,000 worth of cash and value into a business, your business.
And you're going to run it.
And I say you're going to run it because don't expect me to be doing all the work,
because I'm not looking for a sleeping partner.
I'm not Saint Alan, the patron saint of bloody losers.
If things are going wrong I'm going to put you back on the rails.
And if things are going right, you're not going to get a pat on the back,
you're going to be told to do it even better still.
You can look at it as a bit of an uncivil partnership, so to speak.
So here's what we're going to do.
I want you to treat this first task as if it's your own business.
You heard about the £250,000 investment,
I'm not going to throw that into the first task.
What I am going to throw in is £250.
You're going to be buying produce, adding value to it, selling it to the public,
and the team that brings me back the biggest return on my £250 investment is going to win.
One thing that doesn't change - on the losing team, one of you will be fired.
The teams are going to be split boys versus girls.
my trusted advisors here, Nick and Karren,
will be following you all of the time and reporting back to me.
I've worked with them for years, I trust everything they tell me.
And here's something to note.
This is an investment. I want some return on my money.
I'll see you back in this boardroom in a day or so's time.
Tomorrow, starting from scratch, they must create a business
and turn a profit on Lord Sugar's£250 investment.
It's such a pleasure to meet you guys.
Feel the nerves, the sweat.
But first a chance to size up the competition.
-What was going through your brain when everybody was in the waiting room?
-Quietly confident, baby.
I was thinking, "I'll have you all."
I run a global consultancy business.
I own my own business selling glasses online.
I've already got my own business in construction recruitment.
I have a business as well. Organic skincare.
I think people will underestimate me at first.
I'm short, sweet and smiley.
But when I do business, I mean business.
I'm not working for anyone else.
I'm a sales manager-cum-sales director for... It's the shoes, isn't it?
..for a software house.
I invented the world's first curved nail file.
It gets a nice, smooth edge.
I'm an inventor. I find gaps in the market.
I bring products to those gaps.
It went from something I made in the kitchen to the shelves of major retailers in the UK and America.
I'm into HR. Human resources.
The people management side of things. So anything to do with people, that's definitely my bag.
I love challenging myself. I like stretching myself to the ultimate.
I seek pain rather than pleasure.
'Weak people in business are a waste of space'
and a limp handshake is unforgivable.
I'm a humble accountant, really. Can't say much more than that.
We all need you at some point.
-You could start your own accountancy practice, couldn't you?
-I'd rather not.
Oh, my goodness me.
For the next 12 weeks, office and home.
Loving the decor.
Wow. A bit like my house.
This is really nice.
I'm in the girls room. LAUGHTER
Last time I come in, I promise.
But there's work to do.
First, the newly formed teams need names.
I have two suggestions. Galvanised, for obvious reasons,
Mine was quite simple. Venture. Team Venture.
Daring, bold, taking risks.
I'm swayed more towards team Venture.
-I think Venture.
OK, girls, welcome to Team Venture.
ALL TALK OVER EACH OTHER
I like the name Ability.
It's a positive name.
Team Ability. Doesn't it work?
I don't like Ability.
I can't explain why not.
It's very selfish and conceited, but I like Lee Entrepreneur.
-It takes my name,
-take the entrepreneur spirit...
-Come on, let's...
You know, a logical approach to things.
-I like that.
-Logic. It's clean, simple...
I'm not in love with it but I see the logic behind it.
Let's just do the vote, stop over-complicating it and get on with it.
Who likes Ability?
All for Logic, say aye.
CHORUS OF AYES
Brilliant. Let's move on.
Next, elect a leader.
Project management is definitely what I do.
-Business consultant Melody...
-I'm more than happy to take on the task.
-..versus executive assistant Helen...
-I'd be exactly the same.
The business that I run, we actually manage projects for global organisations across 110 countries.
I'm experienced with managing large teams, I'm experienced with organising people.
We're going to do well, I know that for certain, because we've got talents amongst us to win it.
Are you happy with that?
-Let's go, I can be project manager.
So, I'm your team-mate and we'll pass that around.
MELODY: 'As the leader, it's vital to inspire people.
'I was once trained by Al Gore'
and then I was personally taught by Desmond Tutu and Dalai Lama.
I work with an understanding that, actually, there is a purpose greater than myself.
OK, so the plan is, we're definitely going to win it.
-I want to do it.
-You'll do it?
For the boys, a lone volunteer - accountant Edward.
What are you going to bring to the table?
Just some rationale, some commonsense, some leadership... We're going to roll with the punches.
Has anyone else got a pitch?
I'd rather know exactly what type of experience he's got.
I don't want to say yes and then come back and say, "We should have questioned him."
Do you want to be the leader?
I'm not saying I want to do it, but basically, I run my own business.
If you want to lead it, you lead it.
Cos I can't have you leading it then ducking out when...
Obviously I'm here to win. I'm here to win every single task.
Who is up for Gavin? Put your hand up if you want Gavin to lead.
So we've got two.
So it's Edward. Done.
I'm a wheeler-dealer who accidentally became a finance professional.
and I want out
'because I'm so much more than an accountant.
'I've given up a very strong position in a very good company'
to be partners with Lord Sugar. Cos that is what I'm after. That is what I want.
My heart is going now I've realised what I've done.
The team must invest Lord Sugar's £250 in fresh fruit and veg.
-I think that out of this money, we should use as little as possible.
Then turn it into products.
What about segments of fruit covered in chocolate or toffee...
In time to sell on to London's hungry workers.
I think we need to have a breakfast product and a lunch product.
Trust me, if we say, "Can I offer you this for breakfast, this for lunch?" they will buy from you.
So, you've got fruit salad, which can be a breakfast thing.
The vegetable pasta, let's think about that for lunch, OK?
I want to go on things that we can make efficiently, quickly, well,
and my input is soup.
I'll tell you why. Because you can't get it wrong.
They might not buy it again, but they're not going to be sick.
Lads, I've got a point to make.
As PM, I want to go with soup and some kind of juice.
Does anyone know how to make soup?
People are saying you need to work out margins and that.
Look. I ain't got time for it.
I don't need to show off. I can work out margins - I'm an accountant.
Spend our £250 on produce, mash it up as quick as possible
and sell it all.
That's my vision for this task.
New Covent Garden Market.
Packed with fresh produce at wholesale prices.
We want grapes, we want pineapple.
We're after large oranges. Anyone got oranges?
Is that an orange?
I don't know.
Can we get a seller up here, please?
We want to spend as little as possible so, Edna,
you need to be looking at costings.
I'm going to give you the money.
-If we want to catch breakfast...
-We need to go soon.
We need to get moving.
Guys, get moving. Come on.
For Ed's boys, tomato soup...
You know what? I hate tomatoes.
..and orange juice.
-Prices. The lowest I can do you is 9.50.
-9.50 a box? It's too much.
17 boxes, 150 quid.
No. They're 9.50 a box.
Why don't we meet halfway, 9.25? That's 25p. Come on.
It's quite obvious, you're not in the business,
you don't really know so I'm trying to be helpful.
9.50 is the bottom line.
16 boxes, 9.50, you're on.
That's what I said.
I'll do you a ticket now.
Unable to squeeze the price,
the boys take a big slice out of their budget, buying 1,400 oranges.
We're gonna buy as cheap as we can.
We're gonna produce as much as we can as quick as we can.
Sales I'm not concerned with right now.
To me, this is just rolling with the punches,
and I'd like my team to do the same.
Having made a heavy investment in juice...
We need to know how much we have to spend.
..the account is depleted.
-For everything we need?
For everything. That includes all your ingredients...
Can I ask what you're spending on oranges
-in terms of the percentage of the budget?
-We've spent 150.
-We're gonna spend everything?
-I'm just asking the question.
We're maxing on oranges. You got it. You worked it out.
Although soup is harder to make.
Guys, you've had half an hour. I don't want to hear negative.
Let's get it done.
Fine. It's a fact. Here's a fact. You've got ten minutes
to get this sorted so come on, move.
If I was PM, I would have had a structure in place by today.
Everyone would have known what they were doing.
Everyone would have been informed about
how much money they had.
I would have done things a lot differently.
I want someone to say, "Yeah. We can make the soup."
Left with little choice,
salesman Jim heads up the hunt for bargains.
If we were going to make tomato soup, what type of tomato
would you recommend that we use?
-Ripe. Very ripe tomatoes.
-If I came up to you and had never met you
and said I'd like to buy some over-ripe tomatoes in boxes
and I want to pay £3 a box, is there something to work with there?
If I have them, you're very welcome.
-Do you have them?
We've got berries here, we've got berries here.
We've got berries there.
Menu for Melody's girls - a breakfast fruit salad.
We're going to be needing some pineapples
and we also want your grapes.
For lunch, it'll be vegetable pasta.
50 peppers, 50 courgettes. Big smiles - important for the prices.
You can't spend anything until you come to me for the money, yeah?
What's the best deal you can give us? We're on a really low budget.
-4.20 for how much?
For the box. 26.
Could you do £8 for two boxes?
That would be amazing.
Go on. You've twisted my arm.
Thank you very much.
Hold on. She's making decisions without
checking it out with me first.
-I know it's cheaper but we haven't decided...
I just want to hurry up the deal.
Yeah, yeah. OK. Let's get it and go.
Thank you. We'll take that. £8 for two boxes.
-You must be the boss.
-Ha! Ha! Not quite.
I've been given a very important task, though.
At the end of the day, I'm accountable for the purse strings
but people are making the deals and other people are
negotiating with the stallholders
so how am I possibly supposed to keep account and control of the finances?
-Thank you so much.
We'll meet in the kitchen. Start getting the food together
to get them out.
Onwards and upwards.
FORK-LIFT TRUCKS WHIR
Still no cheap tomatoes.
-Can we have the lot for £30?
-Yeah. We'll pay you cash now.
We'll take the lot of this off your hands.
What are you going to do for me? What are you doing for me?
I'm going to give you £10 more but what I need for that
is a box of red peppers.
-A box of red peppers?
-I think you're happy enough with that. Here's £40.
-Go on then.
We are going to make soup like we have never made soup before.
We're going to be industrious...
-We've never made soup before!
This orange juice. Remember it's a production line.
Cut, squeeze, sieve and into the bottle.
You've got to think ahead.
We can ladle it in. Whatever.
It's best to think through these things now.
-I don't know what equipment we've got.
Let's try and figure it out.
Think of eventualities.
London's workers pour in.
For Melody's girls, the rush is on to catch the city's breakfast trade.
Cut like you've never cut in your life before.
For two quid, that's five pieces of each.
-How many fruit pots?
-This is the thing.
We are aiming for 500.
I'm not sure whether we have enough stock for
as many as we have planned.
I'm not sure.
Less coming out now.
Start putting less stuff.
I'm worried now. Space it out.
Take a couple out of each.
They were given £250 as an investment.
Invest that money wisely
to get the greatest return.
They've spent just a little over half with quite a mean product.
I think their lack of adventure
could cost them dear.
We have £91 left over.
We had £250 to start.
We could still buy stuff right now.
It doesn't matter how much we've got left over,
it matters how much we're selling it for. Yeah?
We need to get the labels on so that we can get out of the kitchen.
Do you think we need to buy more stuff?
At the moment, we're looking at making about...300.
Costing lies with Edna and is saying we shouldn't buy more stock. OK?
No point talking about it. Let's just get moving.
-Melody, you're taking with you 170 pots, yeah?
-OK. 170 pots.
Right, guys. I want to be out of here in 1.5 hours.
We're gonna roll with the punches, yeah?
We're gonna go like the clappers, yeah?
In charge of soup production, Jim.
Alex, you're happy with cutting the peppers, cutting the onions?
You guys are on tomatoes.
They can't stick. They can't burn. Burnt soup ain't good, OK?
What is it?
Appointed head juicer...
That's easy, mate.
..fast food marketing entrepreneur Leon.
I'm just kicking back at the moment
squashing oranges to make the orange juice.
It's not a massive responsibility but
there's not really a great deal else I can get involved with.
It's down to the sales and that's when...
that's when my moment will come.
What's the rate on that? Are you getting through them?
Yeah. It's not making a lot.
You're holding them too long. That's far too long.
-Get on with it.
I want to buzz them five seconds. No more than five seconds.
One, two, three, four, five.
Is that enough?
-No, it's left half of it.
-Push it harder.
Squeeze the balls out of it.
No, OK. Don't burn the motor.
This one's fine.
I think that's how you do this one.
This one I can't get to work.
Troublesome juicers junked...
-What are going to do with all these oranges?
-We'll be here all day.
It's back to basics.
There are six boys squeezing 1,400 oranges.
If they don't pick up their pace, not only have they missed
the breakfast trade, they'll miss the lunch trade and the dinner trade.
My arms are aching already.
-We've got so many to get through -
-I might just squeeze them in.
We'll have it done in an hour.
Just work faster.
We need to be selling.
Canary Wharf Shopping Centre.
Hello. Can I interest you in fresh fruit?
The breakfast rush.
Would you like some lovely fresh fruit?
I'll do a special discount if you all buy one.
How does that sound?
Starting to see a return on Lord Sugar's investment...
Just two quid.
..Melody, Susan, Felicity and Natasha.
Hi, guys. How you doing?
Good are you? OK.
Can I tempt you in a pot?
Maybe I can reduce it to £2?
OK. I'll take one for £2.
Fantastic. Thank you very much.
If it costs us 33p to make these,
it's a healthy profit margin.
Thank you. I hope you enjoy it.
Thank you. Have a great day.
Breakfast is brisk.
This is so busy. There are thousands of people coming across here now.
Selling pastas and this.
We could make more money.
But lunch is still in the kitchen.
It tastes like uncooked ragout.
I don't think it's up to much.
We'll do better on the fruit than on the vegetable pasta.
I don't think we'll sell as much
but I'm not from down these parts
and apparently can sell them for £2.50.
With not much in them.
I hope we haven't left getting the pasta out too late.
-Where's PM? I haven't heard a peep out of him.
104, 106, 108...
He's lost his head.
To be honest, I'm a bit irritated about missing the breakfast trade.
I don't know what the PM is caught up in doing
but someone's got to man up and sort this out.
If it has to be me, it has to be me.
Guys, listen up.
Here we go. About time.
We need to sort this out. We need to get selling now.
We do not want to miss any lunch-time trade.
Is everyone hearing me?
Good. I feel like I'm doing your job for you, mate.
I'm telling people what to do.
You want me doing that, let me do that.
What are you washing stuff up for? Who cares?
-Can you speak with more respect?
-I'll defuse the situation.
-Do you want to give me a had over here?
We don't need any control.
It's just... It's all right.
It's all good.
Five minutes, I want a team out selling.
We cannot wait for it.
That's good soup, boys.
£2 for soup and £2 for orange juice.
We will send you 100 pastas.
And we'll send you 100 fruit pots.
'To your location in Canary Wharf'
Good luck. Bye.
Both teams get a permanent pitch.
Look at this. Gorgeous!
The boys' choice, Liverpool Street.
Ladies and gentlemen! We are offering the freshest tomato soup
you will find in the area and orange juice.
It's going well.
I'm selling a lot of orange juice.
It's busy here. There are plenty of people.
I think we'll return Lord Sugar's investment.
Hopefully bump it up as best we can.
We need another one.
Thank you very much. Cheers.
I'll take some juice.
-Do you want one for later? They're £2 each.
-Go on then.
Targeting offices in the West End...
..Edward's juice team.
We cut them up, squeeze. It's just that initial...juice that comes out.
We just got the best bit.
Did it all today.
Bottled it up ourselves.
Enjoy your day.
Leading the charm offensive,
sales manager Vincent.
-Vincent. Pleased to meet you. Are you all right?
I've brought these handsome men. They've made you this juice.
'Vincent thinks he's a ladies' man...'
I don't know how many of you have had your five-a-day today? Yeah?
Then maybe you could do with an extra one, OK?
You know, he's gone right into the ladies, giving it all the chat, all the flirting.
You know, strangely enough, they seem to be quite impressed and they're buying from him.
You need to trust me here, it tastes beautiful.
Happy with it all?
-Give us some good news.
-We're a lean, mean selling machine.
'We've sold about £160.'
Between us, we're 230, which means we're 20 quid to break even.
'When you guys shift the next 20 quid, celebrate.'
It's all profit thereon in.
I think they're... They're just selling, give them a minute.
Er, I can't spell at all. Is it "veg-et-ible"?
The girls push their pasta.
-Go on, be my first sale.
Would you like to try the vegetable pasta we made this morning?
-All right, OK. OK, thank you.
The vegetable pasta is not going down well at all,
mainly because we've missed the rush hour of lunchtime.
That's the problem, really.
Now we've got to try and sell it as a meal for them to take home for tonight's tea.
Which is quite a struggle.
Oh, my God. Look at how much we've got.
At Canary Wharf...
Have you had some fresh fruit yet today?
Well, thank God I'm here.
..Lord Sugar's investment is turning to profit.
-See you later. Thank you very much.
I'm out of stock, guys.
But supplies are running low...
and there's no sign of more.
'I just need to know where the food is.'
Has the stock not been sent yet?
"Has the stock not been sent yet?" No, they're still making it up as we speak.
I'm trying to make sure that, erm...
I'm giving you the right numbers.
To be honest, I'm disappointed cos we needed the stock here, sort of, by 1:00, we were expecting.
'This isn't good enough.'
Melody, Melody, we're kind of going over old ground.
I'd like to continue selling, cos I'm actually selling.
Melody? No, she can't hear me.
I called and said, "When is the food's arriving? It should have been here ages ago."
They said, "We haven't sent it yet, we're still stocking it."
-They're still putting it in the boxes.
-Oh, my God.
I'm really disappointed. We need to go, guys, OK?
So that's the plan, OK? So get everything together, let's go.
One hour left to sell.
We're on our way to Euston now.
You're on your way to Euston? Wh...Why?
Get the meal deal, cos it's the vegetable pasta and the...
Lovely. Thank you, sir.
The Liverpool Street Liquid Lunch flows on...
Who'd like to try some soup?
-Would you like a hot one?
Fresh soup, only £1 with a roll.
..ladled out by estate agent Alex.
'In a previous life, I ran an ice cream stall when I was at university,'
so it's all about being support in the kitchen.
Making sure the guys have got what they need
so they can do what they need to do, which is selling to the public.
Come on, get your fruit... Get your fresh tomato soup.
Alex has stayed in the van. He's enjoyed being in the van.
Alex is a salesman, that's what he does - he works in property.
I thought he's be...
-We're like...the green team, coming to the rescue.
As Melody's sales team turns up, the price of pasta goes down.
Come on, guys, grab a veggie pasta for a quid!
Just do £1 each, yeah? Thank you very much.
Guys, you need to just keep putting this in boxes,
-so we can sell it, yeah?
-Yeah, just keep doing that.
Fine. That's what we've been doing all day.
Anybody else for 50p pasta?
Project manager comes right at the end of the day,
telling us what to do.
When we've been doing this, quite efficiently, all day long.
Would you like my last fresh tomato and red pepper soup?
Thank you, chaps. Enjoy.
It sells itself. No point in talking, just drink it.
We've got two left. OK.
50p. 50p, everybody!
Fruit for £1. We've only two left!
Thank you very much.
Trading is over.
Job well done.
Right, guys, absolutely fantastic!
There were many things that could have knocked us and I said...
You know what I said? "Roll with the punches."
-He said, "Roll with the punches."
-I said, every single time.
The boardroom awaits.
-That orange juice just...sold. Just sold.
-Yeah, it did.
That is a viable business.
"Do you really think people will pay £2.50 for fruit salad?"
Yes, I do!
Yes, I do, and they did.
-And they did.
-Over and over and over and over again.
You can go through to the boardroom.
ALL: Good evening, Lord Sugar.
I gave you £250 for each team
and I wanted you to come back and show me a return on my investment.
So, gentlemen. Team leader here was...
Edward, is that right?
Yes, Lord Sugar.
-Right. And you put yourself forward?
I did say I would be willing to do it but he was very passionate about doing it and...
So you was straight in there, Edward, was you?
That's my character.
Right. How'd he turn out for team leader, gents?
He did lead well,
but I just sometimes question the random decisions without any backing.
I like to be organised, to know exactly how many ingredients,
for example, we'll buy before we get there.
And so, that's quite different to Ed, whose comment was,
"I'll work it out whilst we're in the cab on the way there."
Right. What was your products you chose to make?
Soups and juices.
Soups and juices.
We went for those on the basis that they're just simple.
You just get them and you blend them and then you sell them. And you've got a good margin.
-How much did you spend?
-Spent all the money.
First of all, I was after a number of oranges, between 1,000 and 1,500.
And then it worked out about 40 quid left on tomatoes.
You were lucky Jim did a very good deal in the market
and got all the ingredients that you needed for the soup for £40.
We were, um, focused on what we had to do and we did it well.
I hand-picked Jim, cos I knew he was the man to lead the soup team.
-I hand-picked him.
-You knew he was a soup man?
Absolutely proved me right.
There's an accolade for you. You're a...soup man.
So when did you start to think about...
how much you're going to sell stuff for, then?
Lord Sugar, my business plan, my strategy...
Different. Very different. Bottom up, not top down.
I didn't know how many I was going to sell, I didn't want to speculate,
-I didn't know what I would sell it for. Didn't want to speculate.
-You must have had some idea!
When I was producing...
that was production.
And selling would take care of itself.
Cut the crap here, listen. I asked a simple bloody question.
Have you worked out how much you're going to sell them for?
Simple as that.
I want a Yes or No answer, not, "No, I'm thinking about it."
"As we're squeezing, I'll be thinking about what price we're going to sell it for."
The sales price is something that we can change, just like that.
This is completely wrong. What we did, is we worked out...
Let me explain how it works. Edward's not doing it right.
So Edward's not doing it right?
We worked out that we needed to sell a minimum of 250 juices
to get your investment back.
You were trained at one of the leading accountancy firms in the country.
-Is that right?
-Don't fit the mould.
I don't fit the mould.
I didn't ask you that, I said, "You were trained
"by one of the leading accountancy firms in this country."
-So you would have had insight and vision into how
companies are run, cos you audited them a couple of times, yeah?
-It's all there.
-I beg your pardon?
It's all there, all my experience is...
Can you stop talking in semaphore?
We're not sending each other text messages, answer me...
properly, yeah? I don't understand what you mean by, "It's all there".
Yeah, so all my experience that I've had, it's all with me.
I've been told that your team name is Logic, right?
Yeah. Not very appropriate.
Good luck with that name.
-Now, ladies, who was the team leader?
-I was, Lord Sugar.
I've always been the one who takes bold risks
and this was a bold one and I took it.
Right. What's the team name?
-It was my idea.
-Yours also. So you're the team leader
and come up with the team name, yes?
It was voted the most popular.
Well, we've heard the Melody. Now let's hear from the chorus.
Good team leader?
Yeah, I thought she was a really good team leader.
I have a style of leadership that takes into account other opinions.
I think that's what made people think that I was a good leader.
What was your products?
We definitely wanted the fruit pots. And then we went for healthy pasta.
Did you have a game plan of how much you're going to sell,
how much things should cost?
We worked out the finances with the quantities. Edna, who's in charge of the finances...
-Is that what you do - finance?
She volunteered for that role, didn't you? And, and, um...
Well, I was volunteered but I didn't shirk away from it.
-You spent £170, approximately.
-OK, and I gave you 250.
We thought that, if we kept costs down,
we could increase the profit that we're making as well.
But I did say, "I've given you £250 and I want you to go
"and spend it and bring me back loads of money."
If I wanted you to go and spend 170, I would have given you 170.
I mean, the whole point was I made an investment of 250.
OK, look, let's get down to the figures, shall we?
I'm going to start off with the gentlemen.
How much money was taken on the juices, Karren?
Er, they took £339.20.
-Er, the soup...£92.93.
So that's £432.13.
And, Nick, start with the vegetable pasta, for the young ladies.
Yes. Well, that brought in...
And the fruit salad?
For the ladies.
That's a flying £555.05.
Well, ladies, there you are. £592 plays £432.
So clearly, you're home as the winners.
And on £150 worth of purchasing, that's three times margin.
It's a shame you didn't...
do three times margin on £250.
Well done, ladies. You're going back to the house,
I've laid on a champagne reception for you.
Have a very, very nice time and I'll see you on the next task.
-Thank you, Lord Sugar.
Oh, my God!
You lot, you're going to be coming back in this boardroom tomorrow
and I've already expressed here that this is all about
me trying to find someone who's going to be in a 50-50 partnership with me.
I like to deal in simple, straightforward facts, OK?
Thank you, Lord Sugar.
-Good evening, ladies.
-Glass of champagne.
-Great, thank you. Brilliant. Thank you so much.
I decided to be project manager and we've won
and I'm really, really proud of every single person, cos you worked damn hard.
Honestly, Melody, I just want to say thank you for leading the task
and being a great project manager.
I feel that Melody's ability as a project manager
has been a little bit...exaggerated by the other team members.
I honestly didn't think she was that brilliant.
-Congratulations to team Venture!
-ALL: Team Venture!
He blew us out of the water.
-Would you agree?
I think the problem lies, really,
-in the fact that we didn't produce enough orange juice.
know why that is, if it was because the juicers didn't work.
'People didn't pay attention to the details'
and it just ended up getting a bit chaotic.
It was all a bit of a punt.
'I know I worked hard at it. Don't know about everyone else.'
They'll have to fight their own corner.
'I will make an excellent business partner with Lord Sugar.'
And I believe by just taking on task number one, PM,
I think I have shown I am not here to mess about.
You can go through to the boardroom now.
ALL: Afternoon, Lord Sugar.
Edward, I remind you of your application form and one of the things that you wrote.
"If my team loses, I will blame the project manager."
-I also then went on to say something else.
What was it you said, then?
I said, "If I am the project manager, the gloves are coming off."
Your starting point is, you've got £250, OK?
If I have understood correctly, you decided your strategy as team leader was,
"What we'll do, is we'll go and buy as much stuff as we can for as cheap as possible.
"And don't worry about the plan, we'll think about the plan as we go along."
I felt if I had the best plan in the world, but couldn't lead the team, it was worthless.
So, therefore, my plan was simple.
I wanted to go for a simple plan because I didn't want to micro-manage.
So I worked out that at 10p an orange, I'd be able to make 500 bottles.
-This is all going on in your head?
-Anyone else know about this?
There was a rough plan, a general plan, but never any details or figures.
It just sort of grew as it went along...
Sounds to me like Ed kept it all to himself, because I didn't see anything written down.
It was a little bit disappointing, as a team, we knew nothing about it.
We couldn't contribute to it or give our feedback.
Did you know about any plan?
-Not at all.
-It was a need to know basis.
-A man with a plan or not?
No, it was, "Leave it with me, I know what we're doing with the oranges.
"What I need you to do, because I think you're soup man,
"is to look after the soup team, I need you to buy a lot, convert soup and make sure you shift it."
I was capable of doing that, but that's the extent of the information I was given.
Lord Sugar, I believe, sir, the lack of planning cost us badly.
I think the irony is, Edward, who is trying to show he is not an accountant,
and unfortunately I think he left a lot of the good parts of the accountancy
-at the door when he came in.
-That's the most sensible thing I've heard here today.
Lord Sugar, I believe all I am guilty of on this task is being too ambitious.
I thought I was going to bring you £1,000, and I think you can see that I would have done, had production...
Would've, could've, should've, yeah.
-If you had a plan and had it in your head,
it would be good to share it with everyone.
I am very happy to accept that I made an error in that I underestimated
the man-power needed to squeeze oranges.
-Could you have sold more orange juice?
-A lot more.
Without a doubt.
-The flaw was that you didn't make enough.
-It was our lead product.
If there had been more product there, we would have shifted it.
I'll save you working it out, I some numbers.
You bought 1,400 oranges, approximately. You could have made 470 bottles.
You actually made 156, so that tells me something went wrong in the manufacturing process.
Yes, we had three juicers and all three electric juicers broke down.
Leon, you were the person working the electric machines which broke.
Maybe the engines burnt out for a couple of hours,
but it was a couple of hours we couldn't wait for them to cool down.
It is clear it was a case of mishandling the equipment.
Liam, your business is all about menus for restaurants, isn't it?
That's right, yes.
So we've got an understanding of distribution of food and things like that?
Yeah, that's right. I understand the distribution side.
What were you doing all day long?
Pressing the juices, getting them bottled up, labelled.
I might not have been in the limelight, but I was certainly there, squashing the juices.
-Alex, could you tell me what you did?
-I ran the fixed unit at Liverpool St Station.
-You were in the lorry?
-I was in the lorry,
so I was stocking it, serving the soup up, putting it in cups.
-I will tell you, I didn't sell as many as the others.
-You sold nine units.
-Yeah, that's fine, and I helped close deals.
-It's not fine compared to other people that...
Absolutely, but people want to see the units look clean, tidy, and that doesn't appear by magic,
-you have to make it happen.
-I can confirm I saw you cleaning and cutting bread.
-The bread had to be sold in portions to go with the soup.
-Yeah, it's important to keep the van clean,
but everybody else sold, you didn't sell.
-Had there been no back office there would have been no sales.
Good place to hide.
Look, Edward, you are going to have to bring back to people into this boardroom,
that you think are responsible for the failure of this task.
The two people, Lord Sugar, that I'm going to bring back in are
Right. The ones that have been "let off", so to speak, here.
Go back to the house.
Sorry, Lord Sugar.
You three go and step outside, and I'll call you back in a few minutes.
Edward reminds me of a very slow internet line.
You have to sit and wait and you see him ticking over.
but on paper, look where he has been trained, by one of the biggest accountants in the world.
He certainly hasn't accounted by himself very well, has he?
Gavin has been selected because Gavin challenged him right at the beginning,
to be the project manager.
Leon made a mistake with the juicers.
But the bottom line is, Alan, you've got to own a business with one of these candidates, 50/50.
Send the three of them in, please.
Lord Sugar will see you now.
Edward, I want to know why you brought Gavin into this boardroom.
Lord Sugar, I brought Gavin in because, first of all,
it has been said that he put himself forward as PM. I don't feel he ever really put himself forward
-He did, didn't he?
-I don't think he did.
-Did you put yourself forward?
-I said I was willing to be project manager.
Hang on, he's just asked me a question, can I answer the question? Is that OK?
I've got my own business, I buy stock and I sell it.
I basically said, looking at my experience, I'd be willing to do project manager.
We took a vote on it.
The reason he wasn't voted was because he did it so sheepishly
no one could be inspired. As soon as I took the calculated risk of putting myself forward
no one else needed to.
Maybe because they're gutless and spineless, and normally...
-I've got a lot of guts.
-But he put himself forward.
-He didn't really put himself forward, if he put himself forward...
-Did he put himself forward or not?
These were the two boys that...
Did he put himself forward or not?
His hand went up, yeah.
Edward was pretty cocksure that he was going for it, you know,
he hadn't actually asked what anyone did in the business world
before he put his hand up for project management.
-I felt that Gavin...
-Is it personal, then?
-It's not personal...
-You took an immediate dislike to Gavin.
I felt that Gavin was not a do-er.
You say that, but he sold the second highest number of units.
I did not have that feedback from Jim.
You should have.
He just literally wanted to be the project manager,
and he just couldn't do the job at all.
he told everyone to go away, whenever you gave him feedback,
go away and get on with it.
I'm not going to sit here and be made to feel that big.
That's how big you are, because you were absolutely stupid on this task.
-I had the guts to just take a team...
-Well done, you had the guts.
I'll give you that, you put yourself forward.
-I haven't finished.
-You didn't do anything else.
You wanted to wear the hat, but you didn't fulfil the role.
-Not only am I the youngest in the team...
-I'm the shortest, I had the guts to get...
I had a motley crew of young men, and I got them into a team.
You did not get loads of negatives out of them.
-My job was to get a team together...
-I'm getting negative now...
-And to get you profit, which I did.
I'm getting negatives now.
-I got you profit.
-But you lost the task.
What's Leon doing here anyway?
Leon is here because I felt that we lost time in the kitchen, simple as that.
I haven't got exact numbers, but in terms of sales, I'd say he was at the weaker end of our team.
At that point it wasn't about individual sales,
I know that I can sell.
I've got my own business where I've had to sell.
Inspire me, Leon, because I'm looking for a business partner here.
-Lord Sugar, let's go. Here we go.
-Inspire me, because at the moment,
-you've sat here for nearly a day and a half and haven't opened your mouth.
OK, going back to me as a person, I'm pretty passionate about everything I do.
I can spot something you realise you can make money off of instantly,
I've done that with the companies I've owned and proved a success in them.
If I asked you a point blank question,
who is responsible for the failure of this task, who would you say?
I would instantly say Edward.
He doesn't have the entrepreneurial flair, the enthusiasm,
he's an accountant.
-A lot of people that end up as big bosses of companies started out accountants.
-I did not know that.
-I have got no problem against accountants.
-Nor have I.
-The only problem I have on this task
is that the accountancy skill wasn't used.
Gavin, I don't know what you're doing here.
You sold well, so you've done enough, as far as I'm concerned,
to say that you're going to remain in this process.
Thank you, Lord Sugar.
Leon, I'm going to be perfectly blunt with you.
I'm not very enthusiastic about you. I haven't seen anything sparkling,
You've got a business of your own. There is a production issue here,
which is the main catalyst of what went wrong, we definitely didn't produce enough stuff.
The team leader is placing the blame with you on that.
Edward, I kind of admire your enthusiasm
to take on the team leader role.
But, clearly, you had no expertise here. You just felt you were going to do it all in your head.
One thing you need to learn is not to be ashamed of what you're best at doing.
I've got no shame in being an accountant, but I already was one,
and that's why I think it's more important that I show I can lead...
-But you can't.
-I did lead.
-You know what I've done all my life?
I've walked into factories throughout the world, and because I'm an expert in electronics,
and I, bang, see things that other people can't see.
And here, basic simple mathematics is what you do all day long for a day job,
and yet, what you've done is you're saying, "I don't want to use my accountancy skills,
"I want to show I can do something else." That's nonsense, man, that's nonsense.
You said on your resume that "I'm Lord Sugar's dream."
With the greatest respect, you've been a bit of a nightmare.
And so, for that reason, Edward, I've got to say to you,
Just learn from this, Edward,
there's no shame in being an accountant. Don't run yourself down as far as that's concerned.
Gentlemen, go back to the house.
BOTH: Thank you, Lord Sugar.
At the end of the day, Lord Sugar, he didn't see what he wanted in me and I can accept that.
I'm only 25, the world is my oyster, and, roll with the punches.
Who do we think is going to be coming back?
Ed did put a bit of blame towards Leon for the juicing machine, so...
-You think Leon's not coming back?
-That might be the case.
-I hope not.
CHEERING AND APPLAUSE
Ed was trying to get across, he was saying, "I'm more than just an accountant."
And he was so passionate about it, he was so involved, he got very upset. It wasn't nice.
When you're in that situation, you've got to stand up for yourself.
If you don't learn how to pipe up, you're going home.
We should raise a toast to Ed, though. He's the first one. To Ed.
ALL: To Ed!
15 candidates remain.
Lord Sugar's search for his business partner has begun.
Your next task is all about technology.
You're going global on this one.
The teams get creative...
..in a 21st century task.
50 downloads already!
The battle for customers goes online.
It's a basic issue of taste, here.
-Can you let me finish?
You lost. You shouldn't have lost this task.
Subtitles by Red Bee Media Ltd
E-mail [email protected]
The stakes are raised higher than ever in this series of The Apprentice, as this time there is no six-figure salary job on offer. Instead, the sixteen candidates are vying for one life changing opportunity: £250,000 investment to start their own company, with Lord Sugar as their business partner.
Lord Sugar wastes no time showing the candidates he means business, using the first task to challenge his potential partners' entrepreneurial skills. Each team are given £250 to invest in fresh fruit and vegetables, and Lord Sugar makes it clear that he expects a high return.
Packed off to New Covent Garden Market, the teams race to buy the best produce at the cheapest price and set to work adding value to their haul by making juices, fruit salads and soups, and pasta to tempt London's hungry workforce. With the pressure on to exploit both the lucrative breakfast and lunch trade, it's not long before the tension rises and the blame game begins.
The highly competitive candidates desperately attempt to sell their stock, bring back the highest return and avoid the firing line in the boardroom.
But for one candidate, business dreams are crushed as they are the first to hear the dreaded words 'You're fired'.