£250 Business Start Up The Apprentice


£250 Business Start Up

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It's the business deal of the decade.

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To fight for it, Britain's entrepreneurial elite head for London.

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Last year, I set up a global business literally with nothing.

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I worked with 12 Nobel Peace Prize winners

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in over 100 countries.

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Don't tell me the sky's the limit, if there are footprints on the moon.

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I'm a doer. I'm a high achiever.

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I believe I can be the champion thoroughbred that this process requires.

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I'm best of breed within my industry.

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I've got plenty of charisma

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and, yeah, I'm not bad looking.

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I'm one of a kind.

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Keen to kick-start a company,

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16 potential business partners.

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I've already proven myself in business.

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I turned over £1 million from nothing.

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I'm a natural-born businessman.

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My social life, my personal life, don't mean anything to me.

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I live to work. That's all I do.

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I'm here to win.

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I've been running a business for the last five years, I know how difficult this is.

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But underneath these glasses is a core of steel.

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On offer - a quarter million pound investment.

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I take cut-throat and ruthless to a completely new level.

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The only focus for me is myself.

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I am cold and hard, I am unstoppable.

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This is the big one now. This is going to change my life.

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The fear of failure drives me every single day.

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I'm confident that my business with Lord Sugar will make millions.

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The money is on the table,

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the boss is in the boardroom.

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This is not a job. I'm not looking for bloody salespeople,

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I'm looking for someone who has got a brain and who is going to start a business with me.

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Doing it the hard way, Lord Sugar went from market stall to market leader.

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Passionate about new money-spinning ventures,

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he's on the hunt for a winning business partner.

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I'm talking about a quarter of a million pound investment.

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If you go and sit in the office for three hours and do nothing, or three weeks or three months,

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I ain't going to be a very happy bunny.

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We can do it. Come on, let's go.

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It will be their plan.

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Ta-da!

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Product, place, promotion, price.

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-Can you just let me finish?

-Let's not argue about this. We need an idea.

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His money.

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We are back in business. We are back in business big-time.

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But to get it, a punishing selection process.

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Everybody, stop. We're not making any money here.

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You should have walked this.

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16 potential business partners...

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CHEERING

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..didn't even take a penny off? A penny?

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12 tough weeks.

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Every single one of you should have said, "What is going on?"

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One life-changing opportunity.

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This is a bunch of potential partners of mine.

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Unbelievable. Unbelievable.

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It's into business with The Apprentice.

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You're fired. You're fired.

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I don't think I could go into business with you. You're fired.

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4pm.

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The boardroom.

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You can go through to the boardroom now.

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Afternoon.

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ALL: Good afternoon, Lord Sugar.

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Now, one of the most frequently asked questions of me

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is "Is it possible in this day and age

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"to start a business, like you did back in 1967,

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"with a small amount of money and some humble background?"

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And the simple answer is yes. Absolutely yes.

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I am sick and tired of this moaning culture that we have out there at the moment,

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of people saying you can't do this and you can't do that,

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because you can.

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First of all, you need an idea.

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You need a product, you need a concept, you need a service.

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And then, of course, you need to put in some very hard work

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and you've got to have a lot of determination.

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That is what is needed to start a business.

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Whether it's 1967 or 2011.

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So this process this time around is not about getting a six-figure salary job with me,

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in fact it's going to be about you providing your own salary.

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Because the winner of this process is going to go into business with me.

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I'm going to inject £250,000 worth of cash and value into a business, your business.

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And you're going to run it.

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And I say you're going to run it because don't expect me to be doing all the work,

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because I'm not looking for a sleeping partner.

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I'm not Saint Alan, the patron saint of bloody losers.

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If things are going wrong I'm going to put you back on the rails.

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And if things are going right, you're not going to get a pat on the back,

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you're going to be told to do it even better still.

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You can look at it as a bit of an uncivil partnership, so to speak.

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So here's what we're going to do.

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I want you to treat this first task as if it's your own business.

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You heard about the £250,000 investment,

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I'm not going to throw that into the first task.

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What I am going to throw in is £250.

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You're going to be buying produce, adding value to it, selling it to the public,

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and the team that brings me back the biggest return on my £250 investment is going to win.

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One thing that doesn't change - on the losing team, one of you will be fired.

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The teams are going to be split boys versus girls.

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my trusted advisors here, Nick and Karren,

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will be following you all of the time and reporting back to me.

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I've worked with them for years, I trust everything they tell me.

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And here's something to note.

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This is an investment. I want some return on my money.

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I'll see you back in this boardroom in a day or so's time.

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Tomorrow, starting from scratch, they must create a business

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and turn a profit on Lord Sugar's£250 investment.

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It's such a pleasure to meet you guys.

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Feel the nerves, the sweat.

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But first a chance to size up the competition.

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-What was going through your brain when everybody was in the waiting room?

-Quietly confident, baby.

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I was thinking, "I'll have you all."

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I run a global consultancy business.

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I own my own business selling glasses online.

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I've already got my own business in construction recruitment.

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I have a business as well. Organic skincare.

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I think people will underestimate me at first.

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I'm short, sweet and smiley.

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But when I do business, I mean business.

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I'm not working for anyone else.

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I'm a sales manager-cum-sales director for... It's the shoes, isn't it?

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..for a software house.

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I invented the world's first curved nail file.

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It gets a nice, smooth edge.

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I'm an inventor. I find gaps in the market.

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I bring products to those gaps.

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It went from something I made in the kitchen to the shelves of major retailers in the UK and America.

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I'm into HR. Human resources.

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The people management side of things. So anything to do with people, that's definitely my bag.

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I love challenging myself. I like stretching myself to the ultimate.

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I seek pain rather than pleasure.

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'Weak people in business are a waste of space'

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and a limp handshake is unforgivable.

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I'm a humble accountant, really. Can't say much more than that.

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We all need you at some point.

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Well, yeah...

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-You could start your own accountancy practice, couldn't you?

-I'd rather not.

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We're here.

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Richmond-upon-Thames.

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Oh, my goodness me.

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For the next 12 weeks, office and home.

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Loving the decor.

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It's fantastic.

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Wow. A bit like my house.

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This is really nice.

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I'm in the girls room. LAUGHTER

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Last time I come in, I promise.

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But there's work to do.

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First, the newly formed teams need names.

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I have two suggestions. Galvanised, for obvious reasons,

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and Platinum.

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Mine was quite simple. Venture. Team Venture.

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Daring, bold, taking risks.

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I'm swayed more towards team Venture.

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-Venture.

-Venture.

-I think Venture.

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OK, girls, welcome to Team Venture.

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ALL TALK OVER EACH OTHER

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I like the name Ability.

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It's a positive name.

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Mmm...

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Team Ability. Doesn't it work?

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I don't like Ability.

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I can't explain why not.

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It's very selfish and conceited, but I like Lee Entrepreneur.

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-No.

-It takes my name,

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-take the entrepreneur spirit...

-Come on, let's...

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-Sorry.

-Logic.

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You know, a logical approach to things.

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-I like that.

-Logic. It's clean, simple...

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I'm not in love with it but I see the logic behind it.

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Let's just do the vote, stop over-complicating it and get on with it.

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Who likes Ability?

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All for Logic, say aye.

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CHORUS OF AYES

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Brilliant. Let's move on.

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Next, elect a leader.

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Project management is definitely what I do.

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-Business consultant Melody...

-I'm more than happy to take on the task.

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-..versus executive assistant Helen...

-I'd be exactly the same.

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..round two.

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The business that I run, we actually manage projects for global organisations across 110 countries.

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I'm experienced with managing large teams, I'm experienced with organising people.

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We're going to do well, I know that for certain, because we've got talents amongst us to win it.

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Yeah.

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-Melody, then.

-Yeah?

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Are you happy with that?

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-Let's go, I can be project manager.

-Done.

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So, I'm your team-mate and we'll pass that around.

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Hi.

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MELODY: 'As the leader, it's vital to inspire people.

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'I was once trained by Al Gore'

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and then I was personally taught by Desmond Tutu and Dalai Lama.

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I work with an understanding that, actually, there is a purpose greater than myself.

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OK, so the plan is, we're definitely going to win it.

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-I want to do it.

-You'll do it?

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For the boys, a lone volunteer - accountant Edward.

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What are you going to bring to the table?

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Just some rationale, some commonsense, some leadership... We're going to roll with the punches.

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Has anyone else got a pitch?

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I'd rather know exactly what type of experience he's got.

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I don't want to say yes and then come back and say, "We should have questioned him."

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Do you want to be the leader?

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I'm not saying I want to do it, but basically, I run my own business.

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If you want to lead it, you lead it.

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Cos I can't have you leading it then ducking out when...

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Obviously I'm here to win. I'm here to win every single task.

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Who is up for Gavin? Put your hand up if you want Gavin to lead.

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So we've got two.

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So it's Edward. Done.

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-Cheers.

-Congratulations.

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I'm a wheeler-dealer who accidentally became a finance professional.

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and I want out

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'because I'm so much more than an accountant.

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'I've given up a very strong position in a very good company'

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to be partners with Lord Sugar. Cos that is what I'm after. That is what I want.

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My heart is going now I've realised what I've done.

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The team must invest Lord Sugar's £250 in fresh fruit and veg.

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-I think that out of this money, we should use as little as possible.

-I agree.

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Then turn it into products.

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What about segments of fruit covered in chocolate or toffee...

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In time to sell on to London's hungry workers.

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I think we need to have a breakfast product and a lunch product.

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Trust me, if we say, "Can I offer you this for breakfast, this for lunch?" they will buy from you.

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So, you've got fruit salad, which can be a breakfast thing.

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The vegetable pasta, let's think about that for lunch, OK?

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I want to go on things that we can make efficiently, quickly, well,

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and my input is soup.

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I'll tell you why. Because you can't get it wrong.

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They might not buy it again, but they're not going to be sick.

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LAUGHTER

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Lads, I've got a point to make.

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As PM, I want to go with soup and some kind of juice.

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Does anyone know how to make soup?

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Not really.

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3.20am.

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People are saying you need to work out margins and that.

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Look. I ain't got time for it.

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I don't need to show off. I can work out margins - I'm an accountant.

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Spend our £250 on produce, mash it up as quick as possible

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and sell it all.

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That's my vision for this task.

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New Covent Garden Market.

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Packed with fresh produce at wholesale prices.

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We want grapes, we want pineapple.

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We're after large oranges. Anyone got oranges?

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Is that an orange?

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I don't know.

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Can we get a seller up here, please?

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We want to spend as little as possible so, Edna,

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you need to be looking at costings.

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I'm going to give you the money.

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-If we want to catch breakfast...

-We need to go soon.

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We need to get moving.

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Guys, get moving. Come on.

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For Ed's boys, tomato soup...

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You know what? I hate tomatoes.

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..and orange juice.

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-Prices. The lowest I can do you is 9.50.

-9.50 a box? It's too much.

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17 boxes, 150 quid.

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No. They're 9.50 a box.

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Why don't we meet halfway, 9.25? That's 25p. Come on.

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It's quite obvious, you're not in the business,

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you don't really know so I'm trying to be helpful.

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9.50 is the bottom line.

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16 boxes, 9.50, you're on.

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That's what I said.

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I'll do you a ticket now.

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Unable to squeeze the price,

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the boys take a big slice out of their budget, buying 1,400 oranges.

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We're gonna buy as cheap as we can.

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We're gonna produce as much as we can as quick as we can.

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Sales I'm not concerned with right now.

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To me, this is just rolling with the punches,

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and I'd like my team to do the same.

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Having made a heavy investment in juice...

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We need to know how much we have to spend.

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..the account is depleted.

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-£40.

-For everything we need?

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For everything. That includes all your ingredients...

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Can I ask what you're spending on oranges

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-in terms of the percentage of the budget?

-We've spent 150.

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-We're gonna spend everything?

-God.

-I'm just asking the question.

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We're maxing on oranges. You got it. You worked it out.

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Although soup is harder to make.

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Guys, you've had half an hour. I don't want to hear negative.

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Let's get it done.

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Fine. It's a fact. Here's a fact. You've got ten minutes

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to get this sorted so come on, move.

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If I was PM, I would have had a structure in place by today.

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Everyone would have known what they were doing.

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Everyone would have been informed about

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how much money they had.

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I would have done things a lot differently.

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I want someone to say, "Yeah. We can make the soup."

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Left with little choice,

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salesman Jim heads up the hunt for bargains.

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If we were going to make tomato soup, what type of tomato

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would you recommend that we use?

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-Ripe. Very ripe tomatoes.

-If I came up to you and had never met you

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and said I'd like to buy some over-ripe tomatoes in boxes

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and I want to pay £3 a box, is there something to work with there?

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If I have them, you're very welcome.

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-Do you have them?

-No.

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We've got berries here, we've got berries here.

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We've got berries there.

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Menu for Melody's girls - a breakfast fruit salad.

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We're going to be needing some pineapples

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and we also want your grapes.

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For lunch, it'll be vegetable pasta.

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50 peppers, 50 courgettes. Big smiles - important for the prices.

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You can't spend anything until you come to me for the money, yeah?

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What's the best deal you can give us? We're on a really low budget.

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-4.20.

-4.20 for how much?

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For the box. 26.

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Could you do £8 for two boxes?

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That would be amazing.

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Go on. You've twisted my arm.

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Thank you very much.

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Hold on. She's making decisions without

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checking it out with me first.

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-That's cheaper.

-I know it's cheaper but we haven't decided...

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I just want to hurry up the deal.

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Yeah, yeah. OK. Let's get it and go.

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Thank you. We'll take that. £8 for two boxes.

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-You must be the boss.

-Ha! Ha! Not quite.

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I've been given a very important task, though.

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At the end of the day, I'm accountable for the purse strings

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but people are making the deals and other people are

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negotiating with the stallholders

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so how am I possibly supposed to keep account and control of the finances?

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-Thank you so much.

-Bye.

-£84 left.

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We'll meet in the kitchen. Start getting the food together

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to get them out.

0:18:560:18:57

Onwards and upwards.

0:18:570:18:59

FORK-LIFT TRUCKS WHIR

0:18:590:19:00

6.15am.

0:19:000:19:02

Still no cheap tomatoes.

0:19:020:19:05

-Can we have the lot for £30?

-£30?

-Yeah. We'll pay you cash now.

0:19:050:19:10

We'll take the lot of this off your hands.

0:19:100:19:12

What are you going to do for me? What are you doing for me?

0:19:120:19:15

I'm going to give you £10 more but what I need for that

0:19:150:19:19

is a box of red peppers.

0:19:190:19:22

-A box of red peppers?

-Six onions.

0:19:220:19:24

-I think you're happy enough with that. Here's £40.

-Go on then.

0:19:240:19:26

We are going to make soup like we have never made soup before.

0:19:260:19:31

We're going to be industrious...

0:19:310:19:34

-We've never made soup before!

-That's it.

0:19:340:19:36

This orange juice. Remember it's a production line.

0:19:390:19:40

Cut, squeeze, sieve and into the bottle.

0:19:400:19:44

You've got to think ahead.

0:19:450:19:47

We can ladle it in. Whatever.

0:19:470:19:48

It's best to think through these things now.

0:19:480:19:49

-I don't know what equipment we've got.

-Let's speculate.

0:19:490:19:53

Let's try and figure it out.

0:19:530:19:55

Think of eventualities.

0:19:550:19:56

-Glenn...

-All right.

0:19:560:19:59

Dawn.

0:20:020:20:04

London's workers pour in.

0:20:050:20:07

For Melody's girls, the rush is on to catch the city's breakfast trade.

0:20:120:20:16

Cut like you've never cut in your life before.

0:20:160:20:20

Sorry.

0:20:240:20:25

For two quid, that's five pieces of each.

0:20:250:20:29

-How many fruit pots?

-This is the thing.

0:20:300:20:32

We are aiming for 500.

0:20:320:20:34

I'm not sure whether we have enough stock for

0:20:340:20:38

as many as we have planned.

0:20:380:20:39

I'm not sure.

0:20:390:20:41

Less coming out now.

0:20:410:20:42

Start putting less stuff.

0:20:420:20:44

I'm worried now. Space it out.

0:20:440:20:46

Take a couple out of each.

0:20:460:20:48

They were given £250 as an investment.

0:20:480:20:52

Invest that money wisely

0:20:520:20:54

to get the greatest return.

0:20:540:20:57

They've spent just a little over half with quite a mean product.

0:20:570:21:02

I think their lack of adventure

0:21:020:21:05

could cost them dear.

0:21:050:21:06

We have £91 left over.

0:21:060:21:08

We had £250 to start.

0:21:080:21:09

We could still buy stuff right now.

0:21:090:21:11

It doesn't matter how much we've got left over,

0:21:110:21:13

it matters how much we're selling it for. Yeah?

0:21:130:21:16

We need to get the labels on so that we can get out of the kitchen.

0:21:170:21:19

Do you think we need to buy more stuff?

0:21:190:21:21

At the moment, we're looking at making about...300.

0:21:210:21:26

Costing lies with Edna and is saying we shouldn't buy more stock. OK?

0:21:260:21:30

No point talking about it. Let's just get moving.

0:21:300:21:33

-Melody, you're taking with you 170 pots, yeah?

-OK. 170 pots.

-Yeah.

0:21:330:21:39

8.20am.

0:21:420:21:43

Right, guys. I want to be out of here in 1.5 hours.

0:21:430:21:47

We're gonna roll with the punches, yeah?

0:21:470:21:49

We're gonna go like the clappers, yeah?

0:21:490:21:51

In charge of soup production, Jim.

0:21:520:21:55

Alex, you're happy with cutting the peppers, cutting the onions?

0:21:550:21:58

You guys are on tomatoes.

0:21:580:22:00

They can't stick. They can't burn. Burnt soup ain't good, OK?

0:22:010:22:05

What is it?

0:22:050:22:06

Appointed head juicer...

0:22:060:22:08

That's easy, mate.

0:22:080:22:10

..fast food marketing entrepreneur Leon.

0:22:100:22:13

JUICER WHIRS

0:22:150:22:17

I'm just kicking back at the moment

0:22:190:22:21

squashing oranges to make the orange juice.

0:22:210:22:23

It's not a massive responsibility but

0:22:230:22:25

there's not really a great deal else I can get involved with.

0:22:250:22:28

It's down to the sales and that's when...

0:22:280:22:30

that's when my moment will come.

0:22:300:22:32

What's the rate on that? Are you getting through them?

0:22:320:22:34

Yeah. It's not making a lot.

0:22:340:22:36

You're holding them too long. That's far too long.

0:22:360:22:38

-Get on with it.

-All right.

0:22:410:22:42

I want to buzz them five seconds. No more than five seconds.

0:22:420:22:44

One, two, three, four, five.

0:22:470:22:49

Is that enough?

0:22:490:22:50

-No, it's left half of it.

-Push it harder.

0:22:500:22:53

Squeeze the balls out of it.

0:22:560:22:57

JUICER WHIRS

0:22:570:23:00

JUICER JUDDERS

0:23:000:23:02

No, OK. Don't burn the motor.

0:23:020:23:05

This one's fine.

0:23:050:23:07

I think that's how you do this one.

0:23:070:23:09

This one I can't get to work.

0:23:090:23:11

Troublesome juicers junked...

0:23:120:23:14

JUICER JUDDERS

0:23:140:23:17

-What are going to do with all these oranges?

-We'll be here all day.

0:23:170:23:20

It's back to basics.

0:23:200:23:22

There are six boys squeezing 1,400 oranges.

0:23:310:23:35

If they don't pick up their pace, not only have they missed

0:23:350:23:38

the breakfast trade, they'll miss the lunch trade and the dinner trade.

0:23:380:23:41

My arms are aching already.

0:23:430:23:44

-We've got so many to get through -

-I might just squeeze them in.

0:23:440:23:47

-Don't worry.

-Look.

0:23:470:23:48

We'll have it done in an hour.

0:23:480:23:50

Just work faster.

0:23:510:23:53

We're not...

0:23:540:23:55

We need to be selling.

0:23:570:23:59

Canary Wharf Shopping Centre.

0:24:010:24:03

Hello. Can I interest you in fresh fruit?

0:24:030:24:06

The breakfast rush.

0:24:060:24:07

Would you like some lovely fresh fruit?

0:24:070:24:10

I'll do a special discount if you all buy one.

0:24:100:24:13

THEY LAUGH

0:24:130:24:14

How does that sound?

0:24:140:24:15

Starting to see a return on Lord Sugar's investment...

0:24:150:24:18

Just two quid.

0:24:180:24:20

..Melody, Susan, Felicity and Natasha.

0:24:200:24:24

Hi, guys. How you doing?

0:24:240:24:25

Good are you? OK.

0:24:260:24:28

Can I tempt you in a pot?

0:24:280:24:30

Maybe I can reduce it to £2?

0:24:300:24:31

OK. I'll take one for £2.

0:24:310:24:33

Fantastic. Thank you very much.

0:24:330:24:35

If it costs us 33p to make these,

0:24:350:24:38

it's a healthy profit margin.

0:24:380:24:39

Thank you. I hope you enjoy it.

0:24:390:24:42

Thank you. Have a great day.

0:24:420:24:44

Breakfast is brisk.

0:24:440:24:47

This is so busy. There are thousands of people coming across here now.

0:24:470:24:51

Selling pastas and this.

0:24:510:24:53

We could make more money.

0:24:530:24:54

But lunch is still in the kitchen.

0:24:540:24:57

It tastes like uncooked ragout.

0:25:020:25:04

I don't think it's up to much.

0:25:050:25:06

We'll do better on the fruit than on the vegetable pasta.

0:25:060:25:09

I don't think we'll sell as much

0:25:090:25:11

but I'm not from down these parts

0:25:110:25:13

and apparently can sell them for £2.50.

0:25:130:25:14

With not much in them.

0:25:140:25:17

I hope we haven't left getting the pasta out too late.

0:25:170:25:20

100, 102...

0:25:200:25:22

11am.

0:25:220:25:23

-Where's PM? I haven't heard a peep out of him.

-Who?

-PM.

0:25:230:25:28

104, 106, 108...

0:25:310:25:33

He's lost his head.

0:25:330:25:34

To be honest, I'm a bit irritated about missing the breakfast trade.

0:25:340:25:38

I don't know what the PM is caught up in doing

0:25:380:25:40

but someone's got to man up and sort this out.

0:25:400:25:42

If it has to be me, it has to be me.

0:25:420:25:43

Guys, listen up.

0:25:430:25:46

Here we go. About time.

0:25:460:25:48

We need to sort this out. We need to get selling now.

0:25:480:25:50

We do not want to miss any lunch-time trade.

0:25:500:25:52

Is everyone hearing me?

0:25:520:25:53

Good. I feel like I'm doing your job for you, mate.

0:25:530:25:56

I'm telling people what to do.

0:25:560:25:58

You want me doing that, let me do that.

0:25:580:26:00

What are you washing stuff up for? Who cares?

0:26:000:26:02

-Can you speak with more respect?

-I'll defuse the situation.

0:26:020:26:06

-Do you want to give me a had over here?

-Yes.

0:26:060:26:07

We don't need any control.

0:26:070:26:10

It's just... It's all right.

0:26:100:26:11

It's all good.

0:26:110:26:13

Five minutes, I want a team out selling.

0:26:150:26:17

We cannot wait for it.

0:26:170:26:19

That's good soup, boys.

0:26:240:26:26

£2 for soup and £2 for orange juice.

0:26:260:26:28

-Good, good.

-Let's go.

-Let's go.

0:26:280:26:31

Lunchtime.

0:26:340:26:35

We will send you 100 pastas.

0:26:370:26:39

And we'll send you 100 fruit pots.

0:26:390:26:42

'To your location in Canary Wharf'

0:26:420:26:43

ALL: Yeah.

0:26:430:26:44

Good luck. Bye.

0:26:440:26:46

Both teams get a permanent pitch.

0:26:490:26:51

Look at this. Gorgeous!

0:26:510:26:54

The boys' choice, Liverpool Street.

0:26:540:26:57

Ladies and gentlemen! We are offering the freshest tomato soup

0:26:580:27:02

you will find in the area and orange juice.

0:27:020:27:05

It's going well.

0:27:050:27:07

I'm selling a lot of orange juice.

0:27:070:27:08

It's busy here. There are plenty of people.

0:27:080:27:10

I think we'll return Lord Sugar's investment.

0:27:100:27:13

Hopefully bump it up as best we can.

0:27:130:27:15

We need another one.

0:27:150:27:16

Coming up.

0:27:160:27:17

Thank you very much. Cheers.

0:27:170:27:19

I'll take some juice.

0:27:190:27:21

-Do you want one for later? They're £2 each.

-Go on then.

-That's £4.

0:27:210:27:25

Targeting offices in the West End...

0:27:250:27:28

Hi, guys.

0:27:280:27:29

..Edward's juice team.

0:27:290:27:31

We cut them up, squeeze. It's just that initial...juice that comes out.

0:27:310:27:37

We just got the best bit.

0:27:370:27:38

Did it all today.

0:27:380:27:39

Bottled it up ourselves.

0:27:390:27:41

Enjoy your day.

0:27:420:27:44

Leading the charm offensive,

0:27:440:27:45

sales manager Vincent.

0:27:450:27:48

-Vincent. Pleased to meet you. Are you all right?

-I'm good.

0:27:480:27:51

I've brought these handsome men. They've made you this juice.

0:27:510:27:53

'Vincent thinks he's a ladies' man...'

0:27:530:27:56

I don't know how many of you have had your five-a-day today? Yeah?

0:27:560:28:00

Then maybe you could do with an extra one, OK?

0:28:000:28:03

You know, he's gone right into the ladies, giving it all the chat, all the flirting.

0:28:030:28:07

You know, strangely enough, they seem to be quite impressed and they're buying from him.

0:28:070:28:12

You need to trust me here, it tastes beautiful.

0:28:120:28:15

Happy with it all?

0:28:150:28:16

-Yeah.

-Good.

0:28:160:28:18

Done.

0:28:180:28:19

-Give us some good news.

-We're a lean, mean selling machine.

0:28:200:28:23

'We've sold about £160.'

0:28:230:28:25

Between us, we're 230, which means we're 20 quid to break even.

0:28:250:28:29

'When you guys shift the next 20 quid, celebrate.'

0:28:290:28:31

It's all profit thereon in.

0:28:310:28:33

I think they're... They're just selling, give them a minute.

0:28:330:28:36

2:15pm.

0:28:360:28:38

Er, I can't spell at all. Is it "veg-et-ible"?

0:28:380:28:41

Euston.

0:28:410:28:42

Oops.

0:28:420:28:44

The girls push their pasta.

0:28:440:28:46

-Go on, be my first sale.

-No, no...

-£2.50.

0:28:460:28:49

Would you like to try the vegetable pasta we made this morning?

0:28:490:28:52

-Not particularly.

-All right, OK. OK, thank you.

0:28:520:28:56

SHE SIGHS

0:28:570:28:58

The vegetable pasta is not going down well at all,

0:28:580:29:01

mainly because we've missed the rush hour of lunchtime.

0:29:010:29:05

That's the problem, really.

0:29:050:29:07

Now we've got to try and sell it as a meal for them to take home for tonight's tea.

0:29:070:29:10

Which is quite a struggle.

0:29:100:29:12

Oh, my God. Look at how much we've got.

0:29:120:29:15

At Canary Wharf...

0:29:160:29:18

Have you had some fresh fruit yet today?

0:29:180:29:20

Well, thank God I'm here.

0:29:200:29:21

..Lord Sugar's investment is turning to profit.

0:29:210:29:23

-Cheers.

-See you later. Thank you very much.

0:29:230:29:26

I'm out of stock, guys.

0:29:260:29:27

But supplies are running low...

0:29:270:29:29

and there's no sign of more.

0:29:290:29:32

'I just need to know where the food is.'

0:29:320:29:35

Has the stock not been sent yet?

0:29:350:29:37

"Has the stock not been sent yet?" No, they're still making it up as we speak.

0:29:400:29:45

I'm trying to make sure that, erm...

0:29:450:29:48

I'm giving you the right numbers.

0:29:480:29:50

To be honest, I'm disappointed cos we needed the stock here, sort of, by 1:00, we were expecting.

0:29:500:29:55

'This isn't good enough.'

0:29:550:29:57

Melody, Melody, we're kind of going over old ground.

0:29:570:30:00

Um...

0:30:000:30:01

I'd like to continue selling, cos I'm actually selling.

0:30:010:30:04

Melody? No, she can't hear me.

0:30:060:30:08

I called and said, "When is the food's arriving? It should have been here ages ago."

0:30:080:30:12

They said, "We haven't sent it yet, we're still stocking it."

0:30:120:30:16

-They're still putting it in the boxes.

-Oh, my God.

0:30:160:30:18

I'm really disappointed. We need to go, guys, OK?

0:30:180:30:21

So that's the plan, OK? So get everything together, let's go.

0:30:210:30:24

One hour left to sell.

0:30:260:30:28

We're on our way to Euston now.

0:30:310:30:33

You're on your way to Euston? Wh...Why?

0:30:330:30:37

Get the meal deal, cos it's the vegetable pasta and the...

0:30:370:30:40

Lovely. Thank you, sir.

0:30:400:30:42

The Liverpool Street Liquid Lunch flows on...

0:30:450:30:49

Who'd like to try some soup?

0:30:490:30:51

-Delicious.

-Cold.

-Would you like a hot one?

0:30:510:30:53

Fresh soup, only £1 with a roll.

0:30:540:30:57

..ladled out by estate agent Alex.

0:30:570:31:00

'In a previous life, I ran an ice cream stall when I was at university,'

0:31:000:31:04

so it's all about being support in the kitchen.

0:31:040:31:06

Making sure the guys have got what they need

0:31:060:31:08

so they can do what they need to do, which is selling to the public.

0:31:080:31:12

Come on, get your fruit... Get your fresh tomato soup.

0:31:120:31:15

Alex has stayed in the van. He's enjoyed being in the van.

0:31:190:31:23

Alex is a salesman, that's what he does - he works in property.

0:31:250:31:29

I thought he's be...

0:31:290:31:30

better.

0:31:300:31:31

-We're like...the green team, coming to the rescue.

-Yeah!

0:31:310:31:35

As Melody's sales team turns up, the price of pasta goes down.

0:31:350:31:39

Come on, guys, grab a veggie pasta for a quid!

0:31:390:31:42

Just do £1 each, yeah? Thank you very much.

0:31:420:31:45

Guys, you need to just keep putting this in boxes,

0:31:470:31:50

-so we can sell it, yeah?

-OK.

-Yeah, just keep doing that.

0:31:500:31:52

Fine. That's what we've been doing all day.

0:31:520:31:55

Anybody else for 50p pasta?

0:31:550:31:57

Project manager comes right at the end of the day,

0:31:570:32:00

telling us what to do.

0:32:000:32:01

When we've been doing this, quite efficiently, all day long.

0:32:010:32:05

Would you like my last fresh tomato and red pepper soup?

0:32:080:32:12

Thank you, chaps. Enjoy.

0:32:120:32:14

It sells itself. No point in talking, just drink it.

0:32:140:32:16

We've got two left. OK.

0:32:160:32:20

50p. 50p, everybody!

0:32:200:32:22

Fruit for £1. We've only two left!

0:32:220:32:25

Thank you very much.

0:32:250:32:26

Trading is over.

0:32:280:32:29

Job well done.

0:32:290:32:31

Right, guys, absolutely fantastic!

0:32:330:32:35

There were many things that could have knocked us and I said...

0:32:350:32:38

You know what I said? "Roll with the punches."

0:32:380:32:40

-He said, "Roll with the punches."

-I said, every single time.

0:32:400:32:44

The boardroom awaits.

0:32:490:32:52

-That orange juice just...sold. Just sold.

-Yeah, it did.

0:32:580:33:01

That is a viable business.

0:33:010:33:03

Somebody said,

0:33:030:33:04

"Do you really think people will pay £2.50 for fruit salad?"

0:33:040:33:08

Yes, I do!

0:33:080:33:09

Yes, I do, and they did.

0:33:090:33:11

-And they did.

-Over and over and over and over again.

0:33:110:33:15

You can go through to the boardroom.

0:33:290:33:31

Good evening.

0:33:500:33:51

ALL: Good evening, Lord Sugar.

0:33:510:33:53

I gave you £250 for each team

0:33:570:34:00

and I wanted you to come back and show me a return on my investment.

0:34:000:34:04

So, gentlemen. Team leader here was...

0:34:040:34:07

Edward, is that right?

0:34:070:34:09

Yes, Lord Sugar.

0:34:090:34:11

-Right. And you put yourself forward?

-I did.

-Anybody else?

0:34:110:34:15

I did say I would be willing to do it but he was very passionate about doing it and...

0:34:150:34:19

So you was straight in there, Edward, was you?

0:34:190:34:22

That's my character.

0:34:220:34:23

Right. How'd he turn out for team leader, gents?

0:34:230:34:26

He did lead well,

0:34:260:34:27

but I just sometimes question the random decisions without any backing.

0:34:270:34:33

I like to be organised, to know exactly how many ingredients,

0:34:330:34:36

for example, we'll buy before we get there.

0:34:360:34:38

And so, that's quite different to Ed, whose comment was,

0:34:380:34:42

"I'll work it out whilst we're in the cab on the way there."

0:34:420:34:45

Right. What was your products you chose to make?

0:34:450:34:48

Soups and juices.

0:34:480:34:50

Soups and juices.

0:34:500:34:51

We went for those on the basis that they're just simple.

0:34:510:34:54

You just get them and you blend them and then you sell them. And you've got a good margin.

0:34:540:34:59

-How much did you spend?

-Spent all the money.

0:34:590:35:01

First of all, I was after a number of oranges, between 1,000 and 1,500.

0:35:010:35:05

And then it worked out about 40 quid left on tomatoes.

0:35:050:35:09

You were lucky Jim did a very good deal in the market

0:35:090:35:12

and got all the ingredients that you needed for the soup for £40.

0:35:120:35:15

We were, um, focused on what we had to do and we did it well.

0:35:150:35:19

I hand-picked Jim, cos I knew he was the man to lead the soup team.

0:35:190:35:23

-Hand-picked him?

-I hand-picked him.

-You knew he was a soup man?

0:35:230:35:26

Absolutely proved me right.

0:35:260:35:27

There's an accolade for you. You're a...soup man.

0:35:270:35:31

So when did you start to think about...

0:35:310:35:33

how much you're going to sell stuff for, then?

0:35:330:35:36

Lord Sugar, my business plan, my strategy...

0:35:360:35:38

Different. Very different. Bottom up, not top down.

0:35:380:35:43

I didn't know how many I was going to sell, I didn't want to speculate,

0:35:430:35:46

-I didn't know what I would sell it for. Didn't want to speculate.

-You must have had some idea!

0:35:460:35:51

When I was producing...

0:35:510:35:52

that was production.

0:35:520:35:54

And selling would take care of itself.

0:35:540:35:56

Cut the crap here, listen. I asked a simple bloody question.

0:35:560:36:00

Have you worked out how much you're going to sell them for?

0:36:000:36:03

Simple as that.

0:36:030:36:04

I want a Yes or No answer, not, "No, I'm thinking about it."

0:36:040:36:07

"As we're squeezing, I'll be thinking about what price we're going to sell it for."

0:36:070:36:11

The sales price is something that we can change, just like that.

0:36:110:36:15

This is completely wrong. What we did, is we worked out...

0:36:150:36:18

Let me explain how it works. Edward's not doing it right.

0:36:180:36:21

So Edward's not doing it right?

0:36:210:36:23

We worked out that we needed to sell a minimum of 250 juices

0:36:230:36:27

to get your investment back.

0:36:270:36:29

Well, Ed...

0:36:290:36:31

You were trained at one of the leading accountancy firms in the country.

0:36:310:36:34

-Is that right?

-Don't fit the mould.

-Beg pardon?

0:36:340:36:37

I don't fit the mould.

0:36:370:36:39

I didn't ask you that, I said, "You were trained

0:36:390:36:41

"by one of the leading accountancy firms in this country."

0:36:410:36:44

-Indeed.

-So you would have had insight and vision into how

0:36:440:36:48

companies are run, cos you audited them a couple of times, yeah?

0:36:480:36:51

-It's all there.

-I beg your pardon?

0:36:510:36:54

It's all there, all my experience is...

0:36:540:36:56

Can you stop talking in semaphore?

0:36:560:36:57

We're not sending each other text messages, answer me...

0:36:570:37:00

properly, yeah? I don't understand what you mean by, "It's all there".

0:37:000:37:04

Yeah, so all my experience that I've had, it's all with me.

0:37:040:37:07

I've been told that your team name is Logic, right?

0:37:070:37:11

Yeah. Not very appropriate.

0:37:110:37:14

Good luck with that name.

0:37:140:37:16

-Now, ladies, who was the team leader?

-I was, Lord Sugar.

0:37:160:37:20

-Melody, yeah?

-Yes.

0:37:200:37:21

I've always been the one who takes bold risks

0:37:210:37:24

and this was a bold one and I took it.

0:37:240:37:26

Right. What's the team name?

0:37:260:37:29

ALL: Venture.

0:37:290:37:30

-It was my idea.

-Yours also. So you're the team leader

0:37:300:37:33

and come up with the team name, yes?

0:37:330:37:35

It was voted the most popular.

0:37:350:37:36

Well, we've heard the Melody. Now let's hear from the chorus.

0:37:360:37:39

Um...

0:37:390:37:41

Good team leader?

0:37:410:37:42

Yeah, I thought she was a really good team leader.

0:37:420:37:45

I have a style of leadership that takes into account other opinions.

0:37:450:37:49

I think that's what made people think that I was a good leader.

0:37:490:37:52

What was your products?

0:37:520:37:53

We definitely wanted the fruit pots. And then we went for healthy pasta.

0:37:530:37:57

Did you have a game plan of how much you're going to sell,

0:37:570:38:00

how much things should cost?

0:38:000:38:02

We worked out the finances with the quantities. Edna, who's in charge of the finances...

0:38:020:38:07

-Is that what you do - finance?

-No.

0:38:070:38:09

She volunteered for that role, didn't you? And, and, um...

0:38:090:38:12

Well, I was volunteered but I didn't shirk away from it.

0:38:120:38:16

-You spent £170, approximately.

-Approximately.

-OK, and I gave you 250.

0:38:160:38:19

-Mm-hm.

-Yeah?

0:38:190:38:21

We thought that, if we kept costs down,

0:38:210:38:23

we could increase the profit that we're making as well.

0:38:230:38:26

But I did say, "I've given you £250 and I want you to go

0:38:260:38:29

"and spend it and bring me back loads of money."

0:38:290:38:32

If I wanted you to go and spend 170, I would have given you 170.

0:38:320:38:36

I mean, the whole point was I made an investment of 250.

0:38:360:38:39

OK, look, let's get down to the figures, shall we?

0:38:430:38:47

I'm going to start off with the gentlemen.

0:38:510:38:53

How much money was taken on the juices, Karren?

0:38:550:38:58

Er, they took £339.20.

0:38:580:39:01

-The soup?

-Er, the soup...£92.93.

0:39:030:39:08

So that's £432.13.

0:39:080:39:13

And, Nick, start with the vegetable pasta, for the young ladies.

0:39:160:39:21

Yes. Well, that brought in...

0:39:210:39:23

£37.28.

0:39:230:39:25

Right.

0:39:260:39:27

And the fruit salad?

0:39:300:39:33

For the ladies.

0:39:330:39:34

That's a flying £555.05.

0:39:340:39:39

Right.

0:39:390:39:40

Well, ladies, there you are. £592 plays £432.

0:39:410:39:48

So clearly, you're home as the winners.

0:39:480:39:50

And on £150 worth of purchasing, that's three times margin.

0:39:500:39:55

It's a shame you didn't...

0:39:550:39:56

do three times margin on £250.

0:39:560:39:59

Well done, ladies. You're going back to the house,

0:40:010:40:03

I've laid on a champagne reception for you.

0:40:030:40:06

Have a very, very nice time and I'll see you on the next task.

0:40:060:40:10

-OK?

-Thank you, Lord Sugar.

-OK.

0:40:100:40:12

Oh, my God!

0:40:150:40:17

You lot, you're going to be coming back in this boardroom tomorrow

0:40:180:40:22

and I've already expressed here that this is all about

0:40:220:40:25

me trying to find someone who's going to be in a 50-50 partnership with me.

0:40:250:40:31

I like to deal in simple, straightforward facts, OK?

0:40:310:40:35

Thank you, Lord Sugar.

0:40:350:40:36

-Good evening, ladies.

-Hi!

0:40:450:40:46

-Glass of champagne.

-Great, thank you. Brilliant. Thank you so much.

0:40:460:40:50

Thank you.

0:40:500:40:51

Cheers! Woo!

0:40:510:40:53

I decided to be project manager and we've won

0:40:540:40:58

and I'm really, really proud of every single person, cos you worked damn hard.

0:40:580:41:02

Honestly, Melody, I just want to say thank you for leading the task

0:41:020:41:07

and being a great project manager.

0:41:070:41:09

I feel that Melody's ability as a project manager

0:41:090:41:13

has been a little bit...exaggerated by the other team members.

0:41:130:41:17

I honestly didn't think she was that brilliant.

0:41:170:41:20

-Congratulations to team Venture!

-ALL: Team Venture!

0:41:200:41:25

Woo!

0:41:250:41:28

He blew us out of the water.

0:41:350:41:37

-Would you agree?

-Yeah.

0:41:370:41:39

I think the problem lies, really,

0:41:410:41:43

-in the fact that we didn't produce enough orange juice.

-Yeah.

0:41:430:41:47

I don't...

0:41:470:41:49

know why that is, if it was because the juicers didn't work.

0:41:490:41:53

'People didn't pay attention to the details'

0:41:540:41:57

and it just ended up getting a bit chaotic.

0:41:570:42:00

It was all a bit of a punt.

0:42:000:42:01

'I know I worked hard at it. Don't know about everyone else.'

0:42:010:42:04

They'll have to fight their own corner.

0:42:040:42:07

'I will make an excellent business partner with Lord Sugar.'

0:42:070:42:10

And I believe by just taking on task number one, PM,

0:42:100:42:15

I think I have shown I am not here to mess about.

0:42:150:42:18

You can go through to the boardroom now.

0:42:440:42:47

Afternoon, gentlemen.

0:43:060:43:08

ALL: Afternoon, Lord Sugar.

0:43:080:43:09

Edward, I remind you of your application form and one of the things that you wrote.

0:43:120:43:16

"If my team loses, I will blame the project manager."

0:43:160:43:20

-Your words.

-I also then went on to say something else.

0:43:200:43:24

What was it you said, then?

0:43:240:43:25

I said, "If I am the project manager, the gloves are coming off."

0:43:250:43:29

Your starting point is, you've got £250, OK?

0:43:290:43:32

If I have understood correctly, you decided your strategy as team leader was,

0:43:320:43:38

"What we'll do, is we'll go and buy as much stuff as we can for as cheap as possible.

0:43:380:43:43

"And don't worry about the plan, we'll think about the plan as we go along."

0:43:430:43:48

I felt if I had the best plan in the world, but couldn't lead the team, it was worthless.

0:43:480:43:53

So, therefore, my plan was simple.

0:43:530:43:55

I wanted to go for a simple plan because I didn't want to micro-manage.

0:43:550:43:59

So I worked out that at 10p an orange, I'd be able to make 500 bottles.

0:43:590:44:05

-This is all going on in your head?

-Yes.

-Anyone else know about this?

0:44:050:44:09

There was a rough plan, a general plan, but never any details or figures.

0:44:090:44:14

It just sort of grew as it went along...

0:44:140:44:16

Sounds to me like Ed kept it all to himself, because I didn't see anything written down.

0:44:160:44:22

It was a little bit disappointing, as a team, we knew nothing about it.

0:44:220:44:26

We couldn't contribute to it or give our feedback.

0:44:260:44:29

Did you know about any plan?

0:44:290:44:30

-No.

-Not at all.

-No.

0:44:300:44:33

-It was a need to know basis.

-A man with a plan or not?

0:44:330:44:37

No, it was, "Leave it with me, I know what we're doing with the oranges.

0:44:370:44:42

"What I need you to do, because I think you're soup man,

0:44:420:44:45

"is to look after the soup team, I need you to buy a lot, convert soup and make sure you shift it."

0:44:450:44:51

I was capable of doing that, but that's the extent of the information I was given.

0:44:510:44:56

Lord Sugar, I believe, sir, the lack of planning cost us badly.

0:44:560:45:00

I think the irony is, Edward, who is trying to show he is not an accountant,

0:45:000:45:05

and unfortunately I think he left a lot of the good parts of the accountancy

0:45:050:45:10

-at the door when he came in.

-That's the most sensible thing I've heard here today.

0:45:100:45:15

Lord Sugar, I believe all I am guilty of on this task is being too ambitious.

0:45:150:45:21

I thought I was going to bring you £1,000, and I think you can see that I would have done, had production...

0:45:210:45:27

Would've, could've, should've, yeah.

0:45:270:45:29

-I know.

-If you had a plan and had it in your head,

0:45:290:45:32

it would be good to share it with everyone.

0:45:320:45:35

I am very happy to accept that I made an error in that I underestimated

0:45:350:45:41

the man-power needed to squeeze oranges.

0:45:410:45:43

-Could you have sold more orange juice?

-Definitely.

-A lot more.

0:45:430:45:47

Without a doubt.

0:45:470:45:48

-The flaw was that you didn't make enough.

-It was our lead product.

0:45:480:45:53

If there had been more product there, we would have shifted it.

0:45:530:45:56

I'll save you working it out, I some numbers.

0:45:560:45:59

You bought 1,400 oranges, approximately. You could have made 470 bottles.

0:45:590:46:04

You actually made 156, so that tells me something went wrong in the manufacturing process.

0:46:040:46:10

Yes, we had three juicers and all three electric juicers broke down.

0:46:100:46:14

Leon, you were the person working the electric machines which broke.

0:46:140:46:19

Maybe the engines burnt out for a couple of hours,

0:46:190:46:22

but it was a couple of hours we couldn't wait for them to cool down.

0:46:220:46:26

It is clear it was a case of mishandling the equipment.

0:46:260:46:29

Liam, your business is all about menus for restaurants, isn't it?

0:46:290:46:34

That's right, yes.

0:46:340:46:35

So we've got an understanding of distribution of food and things like that?

0:46:350:46:40

Yeah, that's right. I understand the distribution side.

0:46:400:46:43

What were you doing all day long?

0:46:430:46:45

Pressing the juices, getting them bottled up, labelled.

0:46:450:46:49

I might not have been in the limelight, but I was certainly there, squashing the juices.

0:46:490:46:54

-Alex, could you tell me what you did?

-Absolutely.

0:46:540:46:58

-I ran the fixed unit at Liverpool St Station.

-You were in the lorry?

-I was in the lorry,

0:46:580:47:03

so I was stocking it, serving the soup up, putting it in cups.

0:47:030:47:07

-I will tell you, I didn't sell as many as the others.

-You sold nine units.

0:47:070:47:11

-Yeah, that's fine, and I helped close deals.

-It's not fine compared to other people that...

0:47:110:47:15

Absolutely, but people want to see the units look clean, tidy, and that doesn't appear by magic,

0:47:150:47:20

-you have to make it happen.

-I can confirm I saw you cleaning and cutting bread.

0:47:200:47:24

-The bread had to be sold in portions to go with the soup.

-Yeah, it's important to keep the van clean,

0:47:240:47:30

but everybody else sold, you didn't sell.

0:47:300:47:32

-Back office?

-Had there been no back office there would have been no sales.

0:47:320:47:38

Good place to hide.

0:47:380:47:39

Not really.

0:47:390:47:41

Absolutely not.

0:47:410:47:42

Look, Edward, you are going to have to bring back to people into this boardroom,

0:47:450:47:49

that you think are responsible for the failure of this task.

0:47:490:47:54

The two people, Lord Sugar, that I'm going to bring back in are

0:47:580:48:03

Gavin...

0:48:030:48:05

..and Leon.

0:48:050:48:07

Right. The ones that have been "let off", so to speak, here.

0:48:070:48:13

Go back to the house.

0:48:130:48:14

Sorry, Lord Sugar.

0:48:140:48:15

You three go and step outside, and I'll call you back in a few minutes.

0:48:230:48:27

Edward reminds me of a very slow internet line.

0:48:340:48:38

You have to sit and wait and you see him ticking over.

0:48:400:48:43

but on paper, look where he has been trained, by one of the biggest accountants in the world.

0:48:430:48:50

He certainly hasn't accounted by himself very well, has he?

0:48:500:48:53

Gavin has been selected because Gavin challenged him right at the beginning,

0:48:530:48:58

to be the project manager.

0:48:580:49:00

Leon made a mistake with the juicers.

0:49:000:49:03

But the bottom line is, Alan, you've got to own a business with one of these candidates, 50/50.

0:49:030:49:08

PHONE RINGS

0:49:100:49:12

Send the three of them in, please.

0:49:120:49:14

Lord Sugar will see you now.

0:49:160:49:17

Edward, I want to know why you brought Gavin into this boardroom.

0:49:330:49:37

Lord Sugar, I brought Gavin in because, first of all,

0:49:370:49:40

it has been said that he put himself forward as PM. I don't feel he ever really put himself forward

0:49:400:49:46

-He did, didn't he?

-I don't think he did.

0:49:460:49:48

-Did you put yourself forward?

-I said I was willing to be project manager.

0:49:480:49:52

Very spinelessly.

0:49:520:49:54

Hang on, he's just asked me a question, can I answer the question? Is that OK?

0:49:540:49:58

I've got my own business, I buy stock and I sell it.

0:49:580:50:02

I basically said, looking at my experience, I'd be willing to do project manager.

0:50:020:50:05

We took a vote on it.

0:50:050:50:07

The reason he wasn't voted was because he did it so sheepishly

0:50:070:50:11

no one could be inspired. As soon as I took the calculated risk of putting myself forward

0:50:110:50:17

no one else needed to.

0:50:170:50:19

Maybe because they're gutless and spineless, and normally...

0:50:190:50:22

-I've got a lot of guts.

-But he put himself forward.

0:50:220:50:25

-He didn't really put himself forward, if he put himself forward...

-Did he put himself forward or not?

0:50:250:50:30

These were the two boys that...

0:50:300:50:32

Did he put himself forward or not?

0:50:320:50:33

His hand went up, yeah.

0:50:330:50:35

Edward was pretty cocksure that he was going for it, you know,

0:50:350:50:38

he hadn't actually asked what anyone did in the business world

0:50:380:50:41

before he put his hand up for project management.

0:50:410:50:44

-I felt that Gavin...

-Is it personal, then?

0:50:440:50:47

-It's not personal...

-You took an immediate dislike to Gavin.

0:50:470:50:50

I felt that Gavin was not a do-er.

0:50:500:50:53

You say that, but he sold the second highest number of units.

0:50:530:50:56

I did not have that feedback from Jim.

0:50:560:50:59

You should have.

0:50:590:51:00

He just literally wanted to be the project manager,

0:51:000:51:02

and he just couldn't do the job at all.

0:51:020:51:05

he told everyone to go away, whenever you gave him feedback,

0:51:050:51:08

go away and get on with it.

0:51:080:51:09

I'm not going to sit here and be made to feel that big.

0:51:090:51:13

That's how big you are, because you were absolutely stupid on this task.

0:51:130:51:17

-I had the guts to just take a team...

-Well done, you had the guts.

0:51:170:51:22

I'll give you that, you put yourself forward.

0:51:220:51:24

-I haven't finished.

-You didn't do anything else.

0:51:240:51:26

You wanted to wear the hat, but you didn't fulfil the role.

0:51:260:51:29

-Not only am I the youngest in the team...

-Well done.

-I'm the shortest, I had the guts to get...

0:51:290:51:37

I had a motley crew of young men, and I got them into a team.

0:51:370:51:42

You did not get loads of negatives out of them.

0:51:420:51:45

-My job was to get a team together...

-I'm getting negative now...

-And to get you profit, which I did.

0:51:450:51:49

I'm getting negatives now.

0:51:490:51:51

-I got you profit.

-But you lost the task.

0:51:510:51:53

What's Leon doing here anyway?

0:51:530:51:56

Leon is here because I felt that we lost time in the kitchen, simple as that.

0:51:560:52:02

I haven't got exact numbers, but in terms of sales, I'd say he was at the weaker end of our team.

0:52:020:52:07

At that point it wasn't about individual sales,

0:52:070:52:11

I know that I can sell.

0:52:110:52:13

I've got my own business where I've had to sell.

0:52:130:52:17

Inspire me, Leon, because I'm looking for a business partner here.

0:52:170:52:21

-Lord Sugar, let's go. Here we go.

-Inspire me, because at the moment,

0:52:210:52:25

-you've sat here for nearly a day and a half and haven't opened your mouth.

-Agreed.

-It's time.

0:52:250:52:32

OK, going back to me as a person, I'm pretty passionate about everything I do.

0:52:320:52:36

I can spot something you realise you can make money off of instantly,

0:52:360:52:39

I've done that with the companies I've owned and proved a success in them.

0:52:390:52:44

If I asked you a point blank question,

0:52:440:52:46

who is responsible for the failure of this task, who would you say?

0:52:460:52:49

I would instantly say Edward.

0:52:490:52:51

He doesn't have the entrepreneurial flair, the enthusiasm,

0:52:510:52:55

he's an accountant.

0:52:550:52:56

-A lot of people that end up as big bosses of companies started out accountants.

-I did not know that.

0:52:560:53:01

-I have got no problem against accountants.

-Nor have I.

-The only problem I have on this task

0:53:010:53:07

is that the accountancy skill wasn't used.

0:53:070:53:09

Gavin, I don't know what you're doing here.

0:53:150:53:18

You sold well, so you've done enough, as far as I'm concerned,

0:53:180:53:23

to say that you're going to remain in this process.

0:53:230:53:27

Thank you, Lord Sugar.

0:53:270:53:28

Leon, I'm going to be perfectly blunt with you.

0:53:310:53:36

I'm not very enthusiastic about you. I haven't seen anything sparkling,

0:53:360:53:41

You've got a business of your own. There is a production issue here,

0:53:410:53:46

which is the main catalyst of what went wrong, we definitely didn't produce enough stuff.

0:53:460:53:51

The team leader is placing the blame with you on that.

0:53:510:53:54

Edward, I kind of admire your enthusiasm

0:53:560:54:00

to take on the team leader role.

0:54:000:54:04

But, clearly, you had no expertise here. You just felt you were going to do it all in your head.

0:54:040:54:10

Edward...

0:54:120:54:13

One thing you need to learn is not to be ashamed of what you're best at doing.

0:54:160:54:21

I've got no shame in being an accountant, but I already was one,

0:54:210:54:24

and that's why I think it's more important that I show I can lead...

0:54:240:54:29

-But you can't.

-I did lead.

-You didn't.

0:54:290:54:31

-The reason...

-You know what I've done all my life?

0:54:310:54:34

I've walked into factories throughout the world, and because I'm an expert in electronics,

0:54:340:54:40

and I, bang, see things that other people can't see.

0:54:400:54:44

And here, basic simple mathematics is what you do all day long for a day job,

0:54:440:54:51

and yet, what you've done is you're saying, "I don't want to use my accountancy skills,

0:54:510:54:56

"I want to show I can do something else." That's nonsense, man, that's nonsense.

0:54:560:55:01

You said on your resume that "I'm Lord Sugar's dream."

0:55:040:55:08

With the greatest respect, you've been a bit of a nightmare.

0:55:080:55:14

And so, for that reason, Edward, I've got to say to you,

0:55:140:55:20

you're fired.

0:55:200:55:22

Just learn from this, Edward,

0:55:280:55:30

there's no shame in being an accountant. Don't run yourself down as far as that's concerned.

0:55:300:55:36

Gentlemen, go back to the house.

0:55:410:55:43

BOTH: Thank you, Lord Sugar.

0:55:430:55:44

At the end of the day, Lord Sugar, he didn't see what he wanted in me and I can accept that.

0:56:160:56:21

I'm only 25, the world is my oyster, and, roll with the punches.

0:56:210:56:27

Who do we think is going to be coming back?

0:56:310:56:34

Ed did put a bit of blame towards Leon for the juicing machine, so...

0:56:340:56:39

-You think Leon's not coming back?

-That might be the case.

-I hope not.

0:56:390:56:43

CHEERING AND APPLAUSE

0:56:450:56:48

Ed was trying to get across, he was saying, "I'm more than just an accountant."

0:56:530:56:58

And he was so passionate about it, he was so involved, he got very upset. It wasn't nice.

0:56:580:57:05

When you're in that situation, you've got to stand up for yourself.

0:57:050:57:09

If you don't learn how to pipe up, you're going home.

0:57:090:57:12

We should raise a toast to Ed, though. He's the first one. To Ed.

0:57:140:57:18

ALL: To Ed!

0:57:180:57:20

APPLAUSE

0:57:200:57:21

15 candidates remain.

0:57:230:57:26

Lord Sugar's search for his business partner has begun.

0:57:260:57:32

Next time...

0:57:340:57:35

Your next task is all about technology.

0:57:350:57:37

You're going global on this one.

0:57:370:57:39

The teams get creative...

0:57:390:57:40

-Meow!

-Tally-ho!

0:57:400:57:43

..in a 21st century task.

0:57:430:57:46

SHRIEKS

0:57:460:57:48

50 downloads already!

0:57:480:57:49

The battle for customers goes online.

0:57:490:57:53

It's a basic issue of taste, here.

0:57:530:57:55

-Can you let me finish?

-Susie, no.

0:57:550:57:58

You lost. You shouldn't have lost this task.

0:57:580:58:00

You're fired.

0:58:010:58:02

Subtitles by Red Bee Media Ltd

0:58:050:58:08

E-mail [email protected]

0:58:080:58:11

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