Business-based reality show. Lord Sugar challenges the teams to think big and go global as they design, launch and promote a new mobile phone application.
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This is not a job. I'm not looking for bloody sales people.
I'm looking for someone who's got a brain, to start a business with me.
Heading to London, 16 of Britain's entrepreneurial elite,
keen to start a company.
I'm going to inject £250,000 into a business, your business,
and you're going to run it.
On offer, a 50-50 partnership with the nation's toughest investor.
If you go sitting in the office for three hours and do nothing,
for three weeks or three months, I ain't going to be a very happy bunny.
Passionate about new money-spinning ventures,
Lord Sugar's on the hunt for a winning business partner.
With respect, that's not professional.
If I can see something going wrong or the ship sinking, I jump in myself.
We can do it. Come on, let's go!
It's a deal worth fighting for.
Everybody stop. We're not making any money here.
I don't appreciate you laughing your heads off.
You earn respect, and that's how it's done.
..12 tough weeks.
-He wouldn't even take a penny off.
..one life-changing opportunity.
You're fired. You're fired.
I don't think I could go into business with you. You're fired.
Previously on The Apprentice...
You heard about the £250,000 investment.
Well, I'm not going to throw that into the first task.
What I am going to throw in is £250.
The teams had to turn fruit and veg into pounds and pence.
Here's a fact.
You've got ten minutes to get this sorted, so come on. Move!
The boys hope to squeeze a profit from juices.
-Is that an orange?
-I don't know.
While under Melody, the girls made a meal out of hot lunches.
It tastes like uncooked ragout.
Accountant Edward took the lead.
You're holding them too long. Get on with it.
But his plans didn't add up...
We need to be selling.
Fresh soup, only £1.
..and his team's attempts at sales proved fruitless...
Hello, madam, can I interest you in fresh fruit?
..leaving the girls to make a healthy margin.
Have you had some fresh fruit yet today?
Well, thank God I'm here!
-In the boardroom...
-Very, very well done.
-..an early win for the girls...
-That's what it's all about.
-..criticism for Alex.
-Back office then, was you?
If you want to look at it as back office,
but with no back office, there'd have been no frontline sales.
-A good place to hide?
And a lucky escape for Leon.
I'd say he was at the weaker end of our team.
You're in by the skin of your teeth here.
But Edward faced the chop...
You said, "I'm Lord Sugar's dream."
With respect, you've been a bit of a nightmare.
..and became the first casualty of the boardroom.
15 remain, battling it out to become Lord Sugar's business partner.
-Morning. This is from Lord Sugar.
-Thank you very much.
Good morning, everybody!
Guys, can everyone come down to the kitchen?
Guys, come on!
Good morning. It's only right I should be briefing you this way
because your next task is all about technology,
something which I know a thing or two about.
You're going to be working in a market that has exploded
over the past couple of years.
Mobile phone applications, better known as apps.
I want you to develop a new app, and your one has got to be world class.
You're going global on this one, because, tomorrow, your apps
are going to go live on the internet for 24 hours.
The team with the most downloads will win.
The one with the fewest will lose,
and in that team, one of you will be fired.
Your cars will be here in ten minutes, so get a move on.
I'll see you in the boardroom.
Oh, my God!
Two days to design, launch and promote
a new mobile phone application.
-I'm going to join the red tie brigade.
-I'm not wearing one.
-It is all about creative thinking, this one.
Yeah, fair enough. Let the juices flow.
And for the second time running, it's girls versus boys.
We have to get ourselves heard this time, and not for the wrong reasons.
This time we've got to put ourselves on the map.
We've got to prove why we are here.
How good would you feel if the girls' team won for a second time?
Imagine the look on those boys' faces. We have got to do it.
There's app-roximately 12 hours to get this app done.
Are we fast app-roaching where we need to be?
This is app-solutely...
Did you have an app-le?
Creative base for both teams - leading app developers Grapple.
First, some expert advice from Chairman John Claydon.
Good morning, everybody.
Now, what is an app? An app is a little package of software
that you download from the internet to fulfil some specific function.
Three years ago, apps scarcely existed.
This year, total downloads are going to hit something around ten billion.
A lot of apps get downloaded for free,
but can still make sound business sense.
This screen is your shop window.
You can advertise, you can build brands, you can build revenues.
Businesswise, right now this is pretty much where it's at.
First job for both teams, elect a project manager.
I'll put myself forward. This whole thing I feel is my domain.
Stepping forward for the boys, fast food marketing entrepreneur Leon.
I was looking into creating an app for my business.
I understand the logistics behind it.
Also I think it would be good for Lord Sugar to see
that I've taken wanted to become project to prove him wrong.
No offence, Leon, but I'm not really interested in that.
I'm just interested in making sure we get the right person.
OK, do we just want to...?
I'll also put myself up for the task.
I'm in software, have been for eight years.
I am from the technology industry. I have experience in writing software.
It's a pretty good pitch, I'd say.
I have the capability to lead.
I'll do it no problem.
From what I've heard there,
are people better placed here to lead from the front.
OK, shall we go to a vote?
I would back Leon and I think you're going to lead us to a win. Leon.
-I agree, Leon.
I've a proven myself in business. I've turned over £1 million.
I am young and I'm ambitious.
I'm a natural leader and I don't need to shout to be heard.
It's quite an interesting task.
I'd like to step up and put myself forwards.
-What are your reasons?
Volunteering to take charge of the girls - Edna.
I'm a chartered business psychologist, at the top of my game.
As a manager, for me it's very much about being tough.
I don't suffer fools gladly.
Only Edna's put herself forward, so let's go with it. OK, brilliant.
Edna's our second project manager.
We're all behind you.
-Thank you, guys.
-Right. I'm just going to call a bit of order.
Within five minutes,
we need a sub-team out there doing the market research.
It's an industry moving at break-neck speed.
And the girls move fast to get the measure of the market.
Do you download applications?
Led by events creative Felicity.
How many apps do you download in a week?
From social networking and money-spinning games...
I've downloaded maps and the stocks and shares.
..to the latest in satellite navigation...
-More like a novelty thing, a game.
-I think anything to do with skin.
..there's an app for almost everything.
Most people said that it needs be very easy to use, idiot friendly.
They want a time filler.
But get the right idea, and it could become an overnight success.
Toilet roll, word of the day.
Bubble paper that you squeeze and it crackles.
-Any time someone sees bubble paper, you want to pop it.
Temperature on this day.
It will tell you temperature in London of this day a year ago.
Um, a traffic light...
-Just having traffic lights?
-I didn't really think it through much more than that.
-Scrub that off.
Just remember, this is going global...
I've got one. Sorry, I've just fired one up.
What about regional accent insults? So like, "You mug," from a cockney,
something from a Scouser, something from a Londoner, a northerner.
-You just push the button.
-"You mug" or like, "You slag."
Like a sound board, you know?
I think that's worth going for.
Looks like we're going with the slang app. I came up with the idea.
A simple, cheeky, easy little app for people to have fun with.
-There's so much more that can be added.
You could upload extra stuff over time and people love that.
That's forward thinking.
So we're going to ask you questions around an application.
It might be a bit abstract...
Still searching for a concept,
the rest of the girls are with their app developers.
Any idea is a potentially good idea.
You just have to make it quick, easy, useful in everyday life.
OK, I just thought of this.
I think it's a brilliant idea.
OK, imagine two people sitting next to each other and you've got...
OK, how do I say this? OK, so you're you and you're me and I say, OK...
So if I ask you a question, like, um, where do you think we are?
I say, "OK, I'm going to ask my phone where we are right now..."
It sounds a bit complicated Susan. I think that...
Can I just finish? I don't think I'm explaining this very well.
You type the answer, but what it actually shows up is,
"Bob, here is my question..."
-OK, you've had enough time to explain it.
-Does that make sense?
-I'm going to stop you now.
-Can you please just let me finish?
-It's a great idea.
Susie, let's not argue about this, we've got a limited amount of time.
-It's so frustrating that you don't let me finish.
-Susie, let's stop.
We need a good idea, really quick, really simple.
I think Susan's style is to really talk a lot,
and to really explain and to have the limelight,
otherwise she will sulk.
At the end of the day, if you don't agree with the way that I do things,
then you need to get out of my team.
-Can I quickly explain it?
-Why can't you let me explain it?
-Because we've got five minutes left to actually do this.
Fine, I won't explain my idea.
Let's get a name, let's thrash a name.
Upstairs, the boys press on.
So we're speaking, we're talking, we're shouting... It's Slangatang.
It has to be weird, it has to be catchy. Slangatang.
Slangatang. That is brilliant.
I think we need to be very careful that we don't insult people.
Let me tell you why I'm worried about Slang...
I'm worried that we've got a heads up that it would be going global.
That was a kind of "Leon, Listen now."
Don't you love it when you hear someone trying to do your accent?
You guys have been doing it to me all the entire time,
you've been saying "All right, mate?"
It's fun, isn't it. It is fun.
Sold on Slangatang...
the boys split up.
Back together, but without an idea,
time's running out for Edna's team.
We have no real ideas, so we need a concept on the table really quickly.
Time fillers is what I heard a lot from people, so...
How about...would you be able to do one...
You know in the cinema when you're sat there
and it's really irritating when someone's eating popcorn loudly?
What about, when you press the button, it comes up with a sound
and it's an application to annoy your friends, your family with?
-Does that sound feasible?
Very feasible, it's just down to which noises
and how irritating they can be.
Lovely. Let's have a name. Useful Noises?
-Noises You Need. Or something like that.
-What about Ear Block?
I think Ampi-App, yeah, is a reasonable name,
I just came up with it, yeah? As in amp, amplify. It's a play on words.
-Sounds like a plan.
I did feel that Edna sort of suppressed my ideas.
She does patronise me a lot.
I think because of our massive age gap, she looks down at me a little.
I think it was something that happened between you.
I don't really have any view on it.
But Edna did not give a single idea herself, did she?
I would just say squash it, let's move on.
You know, I don't want to really get involved in anything.
Keen to create a character for their app...
Right boys, let's go take a picture of a happy snappy.
..the boys are on the hunt for the face of Slangatang.
Pretend like you're saying something...
-So your mouth is really open.
-You got the ruler? Did you mind if we take the hat off?
-And the scarf?
And the same mouth.
-We just want to see your pearly whites.
-So the big mouth. Aaaah.
Designer, we're back.
We got some belters.
I'm going to keep the one face. We're going to change the hats,
to give the impression that that reflects the accent.
But one face throughout the whole app, yeah?
I'm very confident about the app.
-Shall we start planning?
-Sketch some hats.
-Let's sketch hats.
The idea is absolutely brilliant.
I probably wouldn't have chosen the app we've gone for.
But only time will tell whether we've made the right decisions
and whether it'll be a success.
Casting themselves as the voices of Slang-A-Tang...
If you can't drive it, park it!
..Glenn, Jim, Vincent and Alex brush up on their accents.
Welsh farmer, I've got... Has anyone seen my sheep? Very stereotypical.
-Easy to relate to...
-A bit close to the wind?
What about Scouse? Hey, mate. How's your wife and my kids?
Slang selected, time to record the results.
The craic is deadly.
I was absolutely hammered.
-I was just passing through the valley.
I do love being on the farm.
I absolutely love rugby.
-I'm over the moon happy.
They've done the recording, I didn't get it!
It was bland and meaningless to me,
unless, of course, I'm too old and it's all terribly clever.
You know, it's gone straight over my head. I am very perplexed.
-Are you happy with that?
Happy with that.
Under Edna, the girls' app gets an identity...
ALL SHOUTING Will you shut up?
I'm sick of it!
..while the rest of her team record the content.
As well as "annoying", there's "celebrations" and "animals".
Stop it! Stop it!
-OK, guys, stop it now! This is real...
-OK, I'm blocking them.
We need to win this task.
For the purpose of this task, I am now focusing.
I'm not entirely confident about the product.
I don't think the sounds that we've produced were entirely brilliant.
I think we could be heading for a disaster.
the teams head home.
Both apps built overnight will match the team's exact specifications.
Tomorrow, the teams must get people to download their apps
from online app stores. Punchy descriptions will be essential.
Right, screeching chalk and animal snorts -
a fast and snappy app created for the practical joker inside you.
Slang-A-Tang is the app that gives you the app-ortunity
to listen to hilarious local vocal from the UK and around the world.
I'm applauding that!
That's why you're in sales, pal! That's why you're in sales!
Critical to an app's success are technology review websites.
OK, boys. I suggest we take three top sales guys...
Winning their support could help an app go global.
I'm going to take myself, Vince and Jim to really get these sales.
I'm just a bit concerned that, if we're going on the previous task,
I was the second top seller. You've not actually seen me sell yet.
It's not like that.
All I heard was top seller from your team,
top seller from our team, I've got to make a proper decision about this.
It's been a long day. We've got a fantastic app that we need to sell.
There's a gaming fair in town,
where they can pitch their apps directly to the public.
This is what Melody does for a living - pitch to young teenagers,
so I'm just wondering whether Melody should do that pitch.
The person who I would like to do the presentation at the trade fair
would be myself.
I work in the youth sector,
so I'm used to giving presentations to 3,000 young people at a time.
It's what I do for a living, I've been doing it for 13 years.
I've looked at your strengths and your limitations, in my opinion,
and I've made some certain decisions
about who would be best suited to specific tasks.
Any questions, any queries?
Very good. OK.
Today, the teams must get as many downloads as possible.
First, hot from the developers, the finished products.
For the boys, Slang-A-Tang...
Thank you very much.
..seven characters speaking in different accents.
It's got to be good. It's going to be awesome.
'Pass the ball, you muppet!'
It's everything we envisaged.
'Drop and give me 20, soldier.'
-'That was ripping, mate!'
-All right, guys.
That is so annoying.
..featuring annoying, animal and celebration sounds.
-I'm just worried about the randomness.
-There's no link.
I don't think it matters.
The link is that there is no link.
It's to three categories you'd never see in the same application.
It's random, it's funny.
Let's just be extremely positive, because if in the back of your head
you're thinking, "I'm not sure why they're together," they'll see that.
To be perfectly hones, I think this isn't a brilliant application.
Of all the millions of applications that are creative, fun
and innovative, this isn't the best one.
However, it is what it is and I'm going to push it 100%.
How do you think the sub team will get on?
I think Gavin was quite keen to be on this side of the fence.
Today is all about creating a buzz and getting these downloads.
Everyone has to perform.
I think it's very patronising.
No way am I accepting anyone saying you're a better salesman than me.
I just really, really hope that they nail it.
The apps go live and downloadable.
-"Slang-A-Tang gives you the app-ortunity to listen
"to hilarious local vocal from the UK and around the world.2
Guys, something incredible.
-50 downloads already.
How insane is that?!
It really stands out.
Let's hope people are downloading as many as possible,
to keep us out of the boardroom.
That's the plan. Come on!
-We need to win it, girls.
-We need to push the downloads.
Lord Sugar has fixed appointments with three technology websites.
We've come here today to show you our new app. Slang-A-Tang.
Have you thought about the marketing of it?
We were hoping you could facilitate us with that.
Getting a site to feature an app can push downloads into the millions.
I understand Pocket-lint has about 37,000 unique visitors a month.
That's extremely impressive.
That's why we're here. However...
-We actually have 1.7 million uniques a month.
Considerably larger than 37,000.
Next for the girls,
the online version of top technology magazine Wired.
Is that not the picture of an elephant and the sound of a dog?
Which explains the randomness and the quirkiness of it,
that's what we've tried to achieve.
-Do you have the sound of an elephant?
The elephant was chosen because the elephant with the trunk symbolises
one of the noisiest types of animals, so that was one of the key reasons.
The boys' next stop - gadget review site, Pocket-lint,
and from project manager, Leon, a change of line-up.
Vince, are you confident about pitching this?
I'm just going to go in there with my usual charismatic attitude.
Show them the product, shake their hand
-and they'll put it online.
-Yeah. I like it.
-Good man. Sold.
Hi, chaps. We're Team Logic,
I'm Vincent, and we're here today to introduce you to Slang-A-Tang.
First of all... Erm...
what is Slang-A-Tang?
Slang-A-Tang is a character-based application with sound bites...
..humorous sound bites... So, you know, what's our plan?
My answer to you is this.
We plan...or what we've already done, is created the product,
we've created seven characters, seven soundbites...
to which we will...
Sorry. ..which we will...
Excuse me... Erm...
Can you help me out, anybody else?
Initially, the apps are offered free for 24 hours,
so people are enticed to download it.
There will be an aspect of viral marketing, it will spread out.
People will say, "You have to hear this."
Jim is in charge when things go wrong.
When Vincent dried up, who's in there? Jim.
I couldn't think of the word.
I thought, shit. Right, bring him in. Jim.
-And you went bang.
-Was it OK?
-Good. They were in stitches.
You can't hide general humour.
Earl's Court Exhibition Centre.
Home to a show pulling in 6,000 gismo-crazy consumers.
And for one day only...
Right! Tally ho!
..the boys, dressed as the Slang-A-Tang gang...
-..and the girls from Ampi-Apps.
A chance to spread the word and get the app to go viral.
What about these guys?
Come and listen to a bit of Slang-A-Tang!
Learning a bit of lingo from all over the country! Roll up, roll up!
Excuse me, guys. Has anyone talked to you today about Ampi-Apps?
That's pretty annoying!
If you can't drive it, park it!
If you send that to your friends, ten friends, 20 friends...
Then get them to send it all their friends. Thanks very much, guys.
Back in Central London, the girls' pitching team offers Ampi-Apps
to news and reviews site TechCrunch Europe.
Stepping forward at the Global Online Technology Magazine...
Sure. I kind of understand but there's just a basic issue of taste?
These are a series of racial stereotypes.
People are sensitive about regional accents being perceived as funny.
If you don't mind, guys, I'm happy to say
that we were very sensitive with the content
that the stereotypes were by no means derogatory.
I think there's actually a benefit if you do it sensitively
and avoid racial stereotypes.
How do you avoid racial stereotypes
if you put an Aussie guy in a hat with corks on it?
That helps illustrate that he is an Aussie.
Yes, it is a stereotype,
but not one that is derogatory or discriminatory.
It's a bit of fun. It wasn't there to upset anybody.
That's high fives. That is high fives.
-Mate, what a meeting.
-What a result.
It was quite remarkable that they did bring up the stereotypes.
I didn't think they had reservations about the stereotypes,
I think they were just making sure that we were confident
with what we were trying to achieve. And we were.
-Very, very good.
My personal target is for two of them, out of the three, to choose us.
That's what we should be aiming for, but what can you do?
The pitch is only as good as the product.
Web pitches done, time to regroup at Earl's Court.
Hello! How are you doing?
If the pitches worked, the sites could feature the apps instantly.
Pocket-lint. This was my favourite pitch. I hope we're on it.
A mention can boost downloads.
A recommendation can see an app spread worldwide in seconds.
-Boo to Slang-A-Tang.
-What was the next one?
-Here we go.
-Where is it?
-I hope we're on this one.
Oh, no! We're not on it!
Finally, the major online magazine.
I can't even look.
Fingers crossed, boys. Here we go.
They've got Ampi-Apps.
-Well, we got one. We got one.
People are feeling slightly nervous.
We only had one website out of three
so we're doing what the girls do best.
The mentality now is sell, sell, sell.
Last chance to get the message to the masses.
Packing the gaming fair conference centre, 500 bloggers,
twittering technologists and software experts.
A direct connection to billions of app-savvy, Smartphone users.
I represent Team Venture and we've put together an app called Ampi-Apps.
Ampi-Apps is big.
Ampi-Apps is bold.
And Ampi-Apps is noisy.
You've got a number of noises, some annoying noises...
We've got animal noises...
And we've got some celebratory noises.
If you want to play a practical joke on your friends,
I'm going to share a secret with you guys today.
With you, with you and with you.
The truly bizarre and unique sounds.
Thank you very much for your time.
As you've heard, we've literally spent 24 hours
developing this, an app called Slangatang.
"Pass the ball, you Muppet." "Go on."
First and foremost, the place you get this app is texting 60066.
What you need to text is "SLANG".
The other thing is, is that this app is completely free!
We're going to ask you all to get your phones out,
all the Smartphones.
The first 50 downloads, you will get a free doughnut.
-It's a fantastic app.
-I'm sick of hearing it from him.
I'm telling you now, cos I've got all the knowledge in the world...
OK, thank you.
What a result!
An absolute storming result.
You absolutely nailed it.
-Did you see that?
What did you think?
I think we were all thinking we might have got thrashed.
Edna was given an ideal opportunity to address 500 people to tell them
about the app, but she didn't explain how to download it,
didn't spend her time well. Really wasted a great opportunity.
OK, let's go.
Everyone is worried after that.
Edna's pitch was weak and I think she knows it.
The presentation was seamless.
We got two out of the three websites we pitched for today.
I don't want to sound too ballsy,
but I'm very confident of winning this task.
With the apps live until they reach the boardroom tomorrow,
there is nothing more the teams can do.
People are going to be downloading it, as we speak, around the world.
Don't you think that's pretty mental?
Let's hope it's Slangatang fever.
It is just the unknown, the massive unknown.
It's a foolish person who underestimates the competition.
You can go through to the boardroom now.
ALL: Good afternoon, Lord Sugar.
Well, you remember a week ago I said to you the most frequently asked
question of me, can you start a business like I did many years ago?
And I said, "Absolutely, yes." This is a classic example.
You don't need no big factories here. You didn't need to go to a bank
and ask for millions of pounds investment.
You used your brains to come up
with a product you could develop quite simply
and put it up on the web and make some money.
That's the beauty of this business,
which is much better than the opportunities I had back in 1967.
I had just a very narrow market.
Here you've got the world.
So, gentlemen, Logic.
-That was me, Lord Sugar.
-Put yourself up for it?
-Yeah, I did.
You've got this menu business online?
Yes, we're focused online so I understand how e-commerce works,
also I'm in the design industry and print.
So for what was asked of us
I thought I could step up to the plate and deliver.
Yeah, so was he a good team leader?
A Steve Jobs or will he be out of a job?
-He did a very good job.
So whose idea was it?
-It was mine, Lord Sugar.
-OK. What do you reckon? A good app?
It looks great, sounds great, it's very good.
-For ringtone downloads, etc.
We're going to judge this on the amount of downloads received.
This was always going to be free, but where the money comes in
is that you don't show all of your goodies at the same time.
Where's your business model, where's your money?
We built a business plan into it of how we could monetise the app.
We'd be dishing it out for free, get the consumers on board
and hit them with an update, different packages and tiers.
All right, I've got it. Good.
So you then to go and pitch the thing to three websites.
How do you think you got on in those pitches?
-Very well. We got two out of the three.
-The girls got one.
We don't know why.
They said they felt yours was a little bit offensive.
If that was offensive, no disrespect to them, they know their business,
but I found Ampi-App extremely offensive to my ear.
It was meant to be offensive. We'll get on to that.
OK, ladies, Venture, Edna, you were team leader.
How did you come up with the annoying sounds concept?
Whose idea was it?
It was my idea, Lord Sugar.
Right. Are you all happy with this application?
All happy with what you chose?
I don't think it is a great application,
-if I'm perfectly honest.
-Anybody else not that happy?
-I'm not that happy with it.
-You're not happy?
One, two, three, four, five. Five out of eight of you.
That's not very good, is it? Not very promising.
-You seemed happy at the time.
-That's the first we've heard.
-This is quite shocking.
-I think we felt we could do better.
So who did the pitches to the websites?
Myself, Melody, Ellie and Zoe.
-You went to the exhibitions, is that right?
-You spoke to 500 or 600 people there.
Why did you think that talking to the live audience
was more important than talking to the websites?
Not that it was more important, I felt it was more to do with...
But you accept now it is more important
because they are talking to the world.
It's always been the most important.
The guys that were selected to do the pitches
-were the best guys at the time.
Do you all agree with that, ladies?
I never do pitches,
but I think we did all right in the end, so...
-Well, you got one.
-The big one, though.
Right, well, this was all about your applications going up on the web,
to the world, and now we're going to see how many got downloaded.
I already got a bit of early information.
So your apps went up at midday.
The boys, after six hours, was just under 3,000 downloads.
And for the girls, just under 1,000 downloads.
So that was the six-hour figure, OK?
Nick? Have you got the overnights for the world?
For the boys, after 24 hours, 3,951 apps downloaded.
Right, 951 more.
Karen, what's the 24-hour final figure for the girls?
Um, well the world woke up.
-The 24 hour figure was 10,667.
Well, there you go.
Ladies, you have surprised me with this thing,
I have to say.
But, nevertheless, how strange folk can be. 10,667 of them.
I've got a treat for you.
You are going off to a restaurant run by one of the finest chefs
in this country, Michel Roux Jr.
So, very well done. Have a nice time. I'll see you on the next task.
Thank you, Lord Sugar.
Well, on the subject of phones,
all I can say is the future is not bright, really.
For one of you, the next application you might be making
is a job application.
Go off and work out what you've got to tell me
about what went on in this task.
This is absolutely exquisite.
This is lovely.
Good evening, ladies.
You know what, you deserve a kiss.
And for dessert, a dish which I've created specially for you.
Thank you so much.
Ooh, that's good.
A quick toast to Team Venture.
Cheers. ALL: Cheers.
Wait, wait, is that victory I taste?
I really wish I could say the best product won.
We did mention that we need to be very careful not
to offend anybody with the product.
We had 500 people laughing at us on stage doing that.
You tell me, is that offensive or is that entertainment?
I have to ask you straight, was anyone not pulling their weight?
Leon is the only person in all of this
who had control to influence and affect every part.
Maybe it wasn't adequate and this is why we're here.
Who the hell am I going to bring in here?
Could you send them all in, please? Thank you.
You can go through to the boardroom now.
Well, when I asked you earlier what you think of your application,
"Yeah, it's very good, we are all behind it, great."
Good. So what happened here, then?
I believe the online magazine was incredibly important.
The girls did get that
and people obviously saw it on that website and had a go.
-Jim, you were the lead pitch on that one.
Why didn't you get the deal?
I personally delivered a polished pitch
and fielding difficult questions, but the girls won it.
-That was the swing factor for them.
-But Jim, you are making
an assumption that because they won that website
they got their orders.
How about considering that your product was not sought after
and theirs was?
Lord Sugar, it is a very dangerous game to disagree with you.
The website we did not get, it seems very possible that it was
a personality, that that individual didn't like it.
Am I talking to a brick wall here, or what?
I don't care whether you got on that website or not.
The point I'm making is, if you got on that website,
you still wouldn't have sold any.
Your stuff was viewed by the world, and the world said, "No, thanks."
I think in hindsight maybe we should have considered
it wasn't a global application.
That's the point I'm making.
The application was not liked by the world market.
What fascinates me here is you are inventors, you've got people
in technology businesses, you should have walked this thing.
I agree. There was a fundamental miss.
We didn't quite grasp the fact that the global
and the stereotyping would be a negative.
If I've understood correctly,
you have an icon and a description that goes up on all the app stores.
Who was responsible for drafting the words?
In its entirety, me.
-You sure you want to say that?
-I'll clarify what I mean.
I prepared a piece. The guys said, "You've hit the nail on the head.
"Well done, round of applause."
If I were to say one of the biggest things is to get it straightaway.
Here's the girls.
It's going out globally to everybody. Their first line is,
"Screeching chalk and animal snorts are all part of the Ampi-App".
Bang. Straightaway, I've got it.
and animal snorts. That's what we're selling.
Compared to yours, "Slangatang is the entertainment app
"that gives you the app-ortunity to listen to hilarious local vocal."
-Hearing that, as you read it out, I feel like a mug.
Our description is not nearly as strong as it could be,
or as strong as the girls'.
Do we all agree here that these words
were one of the reasons why this task failed?
The PM has the job of overseeing every one in the group.
I read it back to the group for approval
and asked the PM to concur with me and proof read it.
-They were 100%.
-We're now sharing responsibility for this?
You better get down to the nitty-gritty, boys.
Do you think your team leader did a good job?
He did a good job leading the team,
but maybe he made a bad decision with the app.
He made a bad decision with the app that you designed.
We all put ideas forward.
Who's responsible for the failure of this task? You?
-I wouldn't say I am.
-I made a very valid contribution.
Lord Sugar, there are participants and spectators.
I am a participant.
I get involved in things and put myself forward.
Alex, you do not do that. Maybe you're biding your time,
but this process is about participating
and giving everything you've got and putting yourself out there.
Let's think about this. We've got a worded ad that wasn't right.
That comes back to you, Jim.
The worded ad, let me clarify...
You had the final say.
No, the PM has the final say.
We could talk over each other
or you can give me an opportunity to say this.
You clapped your hands as did everybody else.
You agreed as much as everybody else.
-You don't need to point, I'm sitting next to you.
-It was unanimous.
You have to put yourself out there. It's not about being a passenger.
I am not being a passenger.
A lot stems back to you on this task.
You might have saved one pitch, but it was small.
You didn't get the big pitch.
My contribution was positive. Your contribution was nada.
Here's a fact.
Leon, you have to make a decision
which two people you're bringing back in here.
What's your instinct? Who are you bring in back in?
Based on the feedback I've heard today, I'd like to bring back Alex
-Alex and Jim.
It's interesting he chose myself and Alex. There are a few fall guys.
Vincent fluffed his speech and I had to save the day.
I don't fluff speeches.
Glenn designed the app that turned out to be crap.
Two tasks and I've given 100% effort.
Jim has done a sterling job throughout.
Well, then, I'm not the person you should bring in.
You need to change your decision.
On the basis of Jim's dealing here... Do you want me to change?
-You are the man.
It's obvious, OK.
There's a potential...
There is a potential that it could be down to the concept.
So...OK, on the basis of the failing of this task down to the app,
I'm going to bring in Glenn.
You want to bring me back? I don't think you should.
I don't think you should. What do you think, Jim?
Should I be back here? The PM has made a decision.
I highlighted who made flaws and mistakes.
-I think it should be Tom.
The point is, he makes the final decision.
I want to get home tonight. Speak.
This is my final decision.
OK. The rest of you have lost. You should not have lost this task.
Go back to the house.
The other three wait outside and I'll call you back in shortly.
Rather bizarre. Leon is indecisive.
He fought like a lion to be project manager
and ever since then, he's been sort of weak-kneed.
What I find interesting about Alex is on a task, he disappears.
In the boardroom, he comes to life and has something to say.
He only comes to life when he's pressed. He's not a volunteer.
Glenn is a techie.
He came up with the concept and accepts it was his concept.
He fought for it, that's what killed him.
'Could you send the three of them in, please?'
Lord Sugar will see you now.
After some pontification, we have Glenn, obviously yourself,
Leon, and Alex.
The person who wrote the description of the application has gone.
Jim. Although you all agreed with it. What's Glenn doing here?
Lord Sugar, Jim raised a great point about how it was a team effort.
I've seen him perform. Every task, he pulled off.
He wants to know why I'm here.
I brought Glenn with me.
He has the technical ability.
When we thought of the concept, I'm not saying we didn't all back it,
but I thought I could leave Glenn with that.
That was the technology.
I gave an idea. Everyone did. My one got picked. That was your decision.
You should've sold it better. That was the key.
Glenn, you say you're good at reading between the lines,
-Did you read between the lines here
in the sense of the mistake on the global issue?
That was down to Leon. He is the project manager.
It's his decision whether my app gets used.
The project manager, do they have to make every decision...
-..Or can it be that the team of majority rules?
You have the final say.
You should have the guts to stand up.
You're saying the app was not good. You should have said,
"No, I am the project manager and I think we should do this."
This is what you're supposedly experienced in.
Leon, there's no smoke without fire.
-Tell me why I shouldn't fire you.
-I've come to you with the experience
that I've built something from nothing.
No investment. We're in task two. This is a long process.
-Give these guys a couple of tasks, they'll be gone.
I don't think so.
I'm guilty of not showing and demonstrating what I can do.
That is absolutely right. And that can be your downfall.
It could be.
-People come here thinking they can hide in the bushes...
if we went into business, there would be no bush to hide in.
I can promise you that!
You wouldn't be sitting in a bloomin' van slicing bread with me.
I wasn't just slicing bread. You had the chance, as PM,
to demonstrate and you failed. You've got your own business.
I put my neck on the line.
But you failed.
We're looking at this as a 12-week process.
I guarantee you're not going to make it to the final.
Who should be fired?
-You've barely worked with me. You're going on hearsay.
Alex, Who do you think should go?
Put me as project manager next time. You fire him cos he's failed.
I'm a valid candidate to be here. Leon is not.
-Based on you failed.
-Because I took the risk to become project manager.
No, based on the fact you make bad decisions.
OK, Leon, it seems to me
that you have delegated to people and not asserted any authority.
Alex, you're a good talker.
But I'm not thinking of starting a business writing speeches.
Glenn, you're a technical man, looking at your CV.
It's a very rare animal to find a technical person
that actually is a good businessman, also.
I'm not sure whether you're that man.
However, I think,
Leon, you've had two weeks in his boardroom already.
And two weeks you've been in the last three.
But what has saved you, Leon, here,
for the second time,
is that you've got a business.
You've done it and you've achieved something.
Alex, you've got this reputation already,
in this first couple of weeks, that you don't do anything.
This is not a job.
This is going into partnership.
The thing that worries me
is if you get lost and think I'll do all the work,
you can forget it. This ain't going to happen.
Alex, you're fired.
Leon, I will be very, very angry if I come across you again.
If I do, there will not be a third chance.
Back to the house.
Thank you, Lord Sugar.
Best of luck.
'It was up to him.'
He could have put himself forward a bit more
and come to the forefront more. He didn't.
He had two weeks to shine and he spent two weeks in the shadows.
I am disappointed. You have to say Leon should have gone.
A weakness in character there.
He couldn't make his mind up who should go back into the boardroom.
But you take a situation, you learn from it
and you move on in life and that is exactly what I'm going to do.
-Who is it?
Two bullets, dodged.
Pretty brutal. Alex, sitting on the fence. You've been here two weeks,
you haven't made a noise yet, mate.
I initially had Jim up in the firing line.
I had to quickly switch tactics so I brought Glenn in.
He changed his mind. You big wimp! You were a chicken,
you bottled it mate. I'm telling you that for free.
In the fight for Lord Sugar's
quarter of a million pound investment, 14 candidates remain.
Next time, a top class customer.
I've got a list that you've got to go out and buy for them.
Ten items needed...
It's for a very important client.
How would that make a difference to me?
-What are you having problems with?
-We are having problems with everything.
..At rock-bottom prices.
If you want it cheaper, may I suggest you try somewhere else?
He wouldn't even take a penny off.
It's check-out time for someone.
If I can see something going wrong and the ship sinking,
I'd bloody jump in myself.
Subtitles by Red Bee Media Ltd
E-mail [email protected]
An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application.
In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads.
With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.