Mobile Phone Application The Apprentice


Mobile Phone Application

Business-based reality show. Lord Sugar challenges the teams to think big and go global as they design, launch and promote a new mobile phone application.


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Transcript


LineFromTo

This is not a job. I'm not looking for bloody sales people.

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I'm looking for someone who's got a brain, to start a business with me.

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Heading to London, 16 of Britain's entrepreneurial elite,

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keen to start a company.

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I'm going to inject £250,000 into a business, your business,

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and you're going to run it.

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On offer, a 50-50 partnership with the nation's toughest investor.

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If you go sitting in the office for three hours and do nothing,

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for three weeks or three months, I ain't going to be a very happy bunny.

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Passionate about new money-spinning ventures,

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Lord Sugar's on the hunt for a winning business partner.

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With respect, that's not professional.

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If I can see something going wrong or the ship sinking, I jump in myself.

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We can do it. Come on, let's go!

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It's a deal worth fighting for.

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Everybody stop. We're not making any money here.

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16 candidates...

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I don't appreciate you laughing your heads off.

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You earn respect, and that's how it's done.

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..12 tough weeks.

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-Whoa!

-He wouldn't even take a penny off.

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..one life-changing opportunity.

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You're fired. You're fired.

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I don't think I could go into business with you. You're fired.

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Previously on The Apprentice...

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You heard about the £250,000 investment.

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Well, I'm not going to throw that into the first task.

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What I am going to throw in is £250.

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The teams had to turn fruit and veg into pounds and pence.

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Here's a fact.

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You've got ten minutes to get this sorted, so come on. Move!

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The boys hope to squeeze a profit from juices.

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-Is that an orange?

-I don't know.

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While under Melody, the girls made a meal out of hot lunches.

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It tastes like uncooked ragout.

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Accountant Edward took the lead.

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You're holding them too long. Get on with it.

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But his plans didn't add up...

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We need to be selling.

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Fresh soup, only £1.

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..and his team's attempts at sales proved fruitless...

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Hello, madam, can I interest you in fresh fruit?

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..leaving the girls to make a healthy margin.

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Have you had some fresh fruit yet today?

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Well, thank God I'm here!

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-In the boardroom...

-Very, very well done.

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-..an early win for the girls...

-That's what it's all about.

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-..criticism for Alex.

-Back office then, was you?

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If you want to look at it as back office,

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but with no back office, there'd have been no frontline sales.

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-A good place to hide?

-Absolutely not.

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And a lucky escape for Leon.

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I'd say he was at the weaker end of our team.

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You're in by the skin of your teeth here.

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But Edward faced the chop...

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You said, "I'm Lord Sugar's dream."

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With respect, you've been a bit of a nightmare.

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You're fired.

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..and became the first casualty of the boardroom.

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15 remain, battling it out to become Lord Sugar's business partner.

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5.00am.

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-Good morning.

-Morning. This is from Lord Sugar.

-Thank you very much.

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Good morning, everybody!

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Guys, can everyone come down to the kitchen?

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Guys, come on!

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Good morning. It's only right I should be briefing you this way

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because your next task is all about technology,

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something which I know a thing or two about.

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You're going to be working in a market that has exploded

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over the past couple of years.

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Mobile phone applications, better known as apps.

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I want you to develop a new app, and your one has got to be world class.

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You're going global on this one, because, tomorrow, your apps

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are going to go live on the internet for 24 hours.

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The team with the most downloads will win.

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The one with the fewest will lose,

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and in that team, one of you will be fired.

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Your cars will be here in ten minutes, so get a move on.

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I'll see you in the boardroom.

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Oh, my God!

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Two days to design, launch and promote

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a new mobile phone application.

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-I'm going to join the red tie brigade.

-I'm not wearing one.

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-I am.

-It is all about creative thinking, this one.

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Yeah, fair enough. Let the juices flow.

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And for the second time running, it's girls versus boys.

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We have to get ourselves heard this time, and not for the wrong reasons.

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This time we've got to put ourselves on the map.

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We've got to prove why we are here.

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How good would you feel if the girls' team won for a second time?

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Imagine the look on those boys' faces. We have got to do it.

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There's app-roximately 12 hours to get this app done.

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Are we fast app-roaching where we need to be?

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This is app-solutely...

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Did you have an app-le?

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8.00am.

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Central London.

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Creative base for both teams - leading app developers Grapple.

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First, some expert advice from Chairman John Claydon.

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Good morning, everybody.

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Now, what is an app? An app is a little package of software

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that you download from the internet to fulfil some specific function.

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Three years ago, apps scarcely existed.

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This year, total downloads are going to hit something around ten billion.

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A lot of apps get downloaded for free,

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but can still make sound business sense.

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This screen is your shop window.

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You can advertise, you can build brands, you can build revenues.

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Businesswise, right now this is pretty much where it's at.

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First job for both teams, elect a project manager.

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I'll put myself forward. This whole thing I feel is my domain.

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Stepping forward for the boys, fast food marketing entrepreneur Leon.

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I was looking into creating an app for my business.

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I understand the logistics behind it.

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Also I think it would be good for Lord Sugar to see

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that I've taken wanted to become project to prove him wrong.

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No offence, Leon, but I'm not really interested in that.

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I'm just interested in making sure we get the right person.

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OK, do we just want to...?

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I'll also put myself up for the task.

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I'm in software, have been for eight years.

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I am from the technology industry. I have experience in writing software.

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It's a pretty good pitch, I'd say.

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I have the capability to lead.

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I'll do it no problem.

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From what I've heard there,

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are people better placed here to lead from the front.

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OK, shall we go to a vote?

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I would back Leon and I think you're going to lead us to a win. Leon.

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-I agree, Leon.

-Yeah, Leon.

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I've a proven myself in business. I've turned over £1 million.

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I am young and I'm ambitious.

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I'm a natural leader and I don't need to shout to be heard.

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Congratulations, Leon.

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It's quite an interesting task.

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I'd like to step up and put myself forwards.

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-What are your reasons?

-Anyone else?

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Volunteering to take charge of the girls - Edna.

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I'm a chartered business psychologist, at the top of my game.

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As a manager, for me it's very much about being tough.

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I don't suffer fools gladly.

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Only Edna's put herself forward, so let's go with it. OK, brilliant.

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Edna's our second project manager.

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We're all behind you.

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-Thank you, guys.

-Right. I'm just going to call a bit of order.

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Within five minutes,

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we need a sub-team out there doing the market research.

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It's an industry moving at break-neck speed.

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And the girls move fast to get the measure of the market.

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Do you download applications?

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Led by events creative Felicity.

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How many apps do you download in a week?

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From social networking and money-spinning games...

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I've downloaded maps and the stocks and shares.

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..to the latest in satellite navigation...

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-More like a novelty thing, a game.

-I think anything to do with skin.

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..there's an app for almost everything.

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Most people said that it needs be very easy to use, idiot friendly.

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They want a time filler.

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But get the right idea, and it could become an overnight success.

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Toilet roll, word of the day.

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Bubble paper that you squeeze and it crackles.

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-Any time someone sees bubble paper, you want to pop it.

-Yeah.

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Temperature on this day.

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It will tell you temperature in London of this day a year ago.

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Um, a traffic light...

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-Just having traffic lights?

-Er, yeah.

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-I didn't really think it through much more than that.

-Scrub that off.

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Just remember, this is going global...

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I've got one. Sorry, I've just fired one up.

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What about regional accent insults? So like, "You mug," from a cockney,

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something from a Scouser, something from a Londoner, a northerner.

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-You just push the button.

-"You mug" or like, "You slag."

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Like a sound board, you know?

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I think that's worth going for.

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Looks like we're going with the slang app. I came up with the idea.

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A simple, cheeky, easy little app for people to have fun with.

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-There's so much more that can be added.

-Yeah.

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You could upload extra stuff over time and people love that.

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That's forward thinking.

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So we're going to ask you questions around an application.

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It might be a bit abstract...

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Still searching for a concept,

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the rest of the girls are with their app developers.

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Any idea is a potentially good idea.

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You just have to make it quick, easy, useful in everyday life.

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OK, I just thought of this.

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I think it's a brilliant idea.

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OK, imagine two people sitting next to each other and you've got...

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OK, how do I say this? OK, so you're you and you're me and I say, OK...

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So if I ask you a question, like, um, where do you think we are?

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I say, "OK, I'm going to ask my phone where we are right now..."

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It sounds a bit complicated Susan. I think that...

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Can I just finish? I don't think I'm explaining this very well.

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You type the answer, but what it actually shows up is,

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"Bob, here is my question..."

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-OK, you've had enough time to explain it.

-Does that make sense?

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-I'm going to stop you now.

-Can you please just let me finish?

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-Susie, no.

-It's a great idea.

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Susie, let's not argue about this, we've got a limited amount of time.

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-It's so frustrating that you don't let me finish.

-Susie, let's stop.

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We need a good idea, really quick, really simple.

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I think Susan's style is to really talk a lot,

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and to really explain and to have the limelight,

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otherwise she will sulk.

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At the end of the day, if you don't agree with the way that I do things,

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then you need to get out of my team.

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-Can I quickly explain it?

-No. No.

-Why can't you let me explain it?

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-Because we've got five minutes left to actually do this.

-OK.

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Fine, I won't explain my idea.

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Let's get a name, let's thrash a name.

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Upstairs, the boys press on.

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So we're speaking, we're talking, we're shouting... It's Slangatang.

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It has to be weird, it has to be catchy. Slangatang.

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Slangatang. That is brilliant.

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I think we need to be very careful that we don't insult people.

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Let me tell you why I'm worried about Slang...

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I'm worried that we've got a heads up that it would be going global.

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That was a kind of "Leon, Listen now."

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Don't you love it when you hear someone trying to do your accent?

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You guys have been doing it to me all the entire time,

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you've been saying "All right, mate?"

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It's fun, isn't it. It is fun.

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Sold on Slangatang...

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the boys split up.

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Back together, but without an idea,

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time's running out for Edna's team.

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We have no real ideas, so we need a concept on the table really quickly.

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Time fillers is what I heard a lot from people, so...

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How about...would you be able to do one...

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You know in the cinema when you're sat there

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and it's really irritating when someone's eating popcorn loudly?

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What about, when you press the button, it comes up with a sound

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and it's an application to annoy your friends, your family with?

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-Does that sound feasible?

-Absolutely.

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Very feasible, it's just down to which noises

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and how irritating they can be.

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Lovely. Let's have a name. Useful Noises?

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-Noises You Need. Or something like that.

-What about Ear Block?

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I think Ampi-App, yeah, is a reasonable name,

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I just came up with it, yeah? As in amp, amplify. It's a play on words.

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-Ampi-Apps.

-Sounds like a plan.

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I did feel that Edna sort of suppressed my ideas.

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She does patronise me a lot.

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I think because of our massive age gap, she looks down at me a little.

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I think it was something that happened between you.

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I don't really have any view on it.

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But Edna did not give a single idea herself, did she?

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I would just say squash it, let's move on.

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You know, I don't want to really get involved in anything.

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Keen to create a character for their app...

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Right boys, let's go take a picture of a happy snappy.

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..the boys are on the hunt for the face of Slangatang.

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Pretend like you're saying something...

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-So your mouth is really open.

-That's brilliant.

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Yawn.

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-You got the ruler? Did you mind if we take the hat off?

-And the scarf?

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And the same mouth.

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-We just want to see your pearly whites.

-So the big mouth. Aaaah.

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Designer, we're back.

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We got some belters.

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I'm going to keep the one face. We're going to change the hats,

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to give the impression that that reflects the accent.

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But one face throughout the whole app, yeah?

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I'm very confident about the app.

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-Shall we start planning?

-Sketch some hats.

-Let's sketch hats.

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The idea is absolutely brilliant.

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I probably wouldn't have chosen the app we've gone for.

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But only time will tell whether we've made the right decisions

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and whether it'll be a success.

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Casting themselves as the voices of Slang-A-Tang...

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If you can't drive it, park it!

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..Glenn, Jim, Vincent and Alex brush up on their accents.

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Welsh farmer, I've got... Has anyone seen my sheep? Very stereotypical.

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-Easy to relate to...

-Oh... Yeah...

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-A bit close to the wind?

-No.

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What about Scouse? Hey, mate. How's your wife and my kids?

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No.

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Slang selected, time to record the results.

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The craic is deadly.

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I was absolutely hammered.

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-Yeah, spot-on.

-I was just passing through the valley.

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I do love being on the farm.

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I absolutely love rugby.

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Absolutely wonderful.

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Welsh done.

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-Guys, beautiful.

-I'm over the moon happy.

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Good.

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They've done the recording, I didn't get it!

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It was bland and meaningless to me,

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unless, of course, I'm too old and it's all terribly clever.

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You know, it's gone straight over my head. I am very perplexed.

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-Slang...

-A...

-Tang.

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3pm.

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-Are you happy with that?

-Yes.

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Happy with that.

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Under Edna, the girls' app gets an identity...

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ALL SHOUTING Will you shut up?

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I'm sick of it!

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Whatever!

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..while the rest of her team record the content.

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Surprise!

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As well as "annoying", there's "celebrations" and "animals".

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MIAOW.

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MIAOW.

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Stop it! Stop it!

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-OK, guys, stop it now! This is real...

-OK, I'm blocking them.

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We need to win this task.

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For the purpose of this task, I am now focusing.

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OK. MIAOW...

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I'm not entirely confident about the product.

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I don't think the sounds that we've produced were entirely brilliant.

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MOO!

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I think we could be heading for a disaster.

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7:30pm.

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Designs finished,

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sounds recorded,

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the teams head home.

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Both apps built overnight will match the team's exact specifications.

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-Hey, boys!

-Hi!

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Tomorrow, the teams must get people to download their apps

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from online app stores. Punchy descriptions will be essential.

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Right, screeching chalk and animal snorts -

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a fast and snappy app created for the practical joker inside you.

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Slang-A-Tang is the app that gives you the app-ortunity

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to listen to hilarious local vocal from the UK and around the world.

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I'm applauding that!

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That's why you're in sales, pal! That's why you're in sales!

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Critical to an app's success are technology review websites.

0:18:520:18:56

OK, boys. I suggest we take three top sales guys...

0:18:560:19:00

Winning their support could help an app go global.

0:19:000:19:04

I'm going to take myself, Vince and Jim to really get these sales.

0:19:040:19:09

I'm just a bit concerned that, if we're going on the previous task,

0:19:090:19:13

I was the second top seller. You've not actually seen me sell yet.

0:19:130:19:16

It's not like that.

0:19:160:19:18

All I heard was top seller from your team,

0:19:180:19:20

top seller from our team, I've got to make a proper decision about this.

0:19:200:19:25

It's been a long day. We've got a fantastic app that we need to sell.

0:19:250:19:29

There's a gaming fair in town,

0:19:290:19:31

where they can pitch their apps directly to the public.

0:19:310:19:35

This is what Melody does for a living - pitch to young teenagers,

0:19:350:19:38

so I'm just wondering whether Melody should do that pitch.

0:19:380:19:43

The person who I would like to do the presentation at the trade fair

0:19:430:19:47

would be myself.

0:19:470:19:50

I work in the youth sector,

0:19:500:19:52

so I'm used to giving presentations to 3,000 young people at a time.

0:19:520:19:55

It's what I do for a living, I've been doing it for 13 years.

0:19:550:19:59

I've looked at your strengths and your limitations, in my opinion,

0:19:590:20:04

and I've made some certain decisions

0:20:040:20:06

about who would be best suited to specific tasks.

0:20:060:20:09

Any questions, any queries?

0:20:090:20:11

Very good. OK.

0:20:110:20:14

Today, the teams must get as many downloads as possible.

0:20:230:20:27

First, hot from the developers, the finished products.

0:20:290:20:35

For the boys, Slang-A-Tang...

0:20:350:20:37

Thank you very much.

0:20:370:20:38

..seven characters speaking in different accents.

0:20:380:20:42

It's got to be good. It's going to be awesome.

0:20:420:20:45

'Slang-A-Tang.'

0:20:450:20:48

'Pass the ball, you muppet!'

0:20:500:20:52

It's everything we envisaged.

0:20:520:20:54

'Drop and give me 20, soldier.'

0:20:540:20:57

-'That was ripping, mate!'

-Brilliant.

-All right, guys.

0:20:570:20:59

Ah!

0:21:030:21:04

Upstairs, Ampi-Apps...

0:21:040:21:07

SCREECHING VOICES

0:21:070:21:10

That is so annoying.

0:21:100:21:13

..featuring annoying, animal and celebration sounds.

0:21:130:21:18

-I'm just worried about the randomness.

-There's no link.

0:21:200:21:23

I don't think it matters.

0:21:230:21:25

The link is that there is no link.

0:21:250:21:27

It's to three categories you'd never see in the same application.

0:21:270:21:31

It's random, it's funny.

0:21:310:21:33

Let's just be extremely positive, because if in the back of your head

0:21:330:21:36

you're thinking, "I'm not sure why they're together," they'll see that.

0:21:360:21:41

To be perfectly hones, I think this isn't a brilliant application.

0:21:410:21:45

Of all the millions of applications that are creative, fun

0:21:450:21:49

and innovative, this isn't the best one.

0:21:490:21:51

However, it is what it is and I'm going to push it 100%.

0:21:510:21:54

How do you think the sub team will get on?

0:21:590:22:01

I think Gavin was quite keen to be on this side of the fence.

0:22:010:22:05

Today is all about creating a buzz and getting these downloads.

0:22:050:22:08

Everyone has to perform.

0:22:080:22:11

I think it's very patronising.

0:22:110:22:14

No way am I accepting anyone saying you're a better salesman than me.

0:22:140:22:18

I just really, really hope that they nail it.

0:22:180:22:22

Midday.

0:22:260:22:28

The apps go live and downloadable.

0:22:280:22:31

-Slang-A-Tang!

-"Slang-A-Tang gives you the app-ortunity to listen

0:22:330:22:37

"to hilarious local vocal from the UK and around the world.2

0:22:370:22:40

Guys, something incredible.

0:22:400:22:41

-50 downloads already.

-Woo! Wow!

0:22:410:22:44

How insane is that?!

0:22:440:22:46

It really stands out.

0:22:460:22:48

Let's hope people are downloading as many as possible,

0:22:480:22:51

to keep us out of the boardroom.

0:22:510:22:53

That's the plan. Come on!

0:22:530:22:55

-We need to win it, girls.

-We need to push the downloads.

0:22:550:22:58

Lord Sugar has fixed appointments with three technology websites.

0:23:020:23:07

We've come here today to show you our new app. Slang-A-Tang.

0:23:070:23:11

RECORDING PLAYS

0:23:110:23:13

Have you thought about the marketing of it?

0:23:130:23:15

We were hoping you could facilitate us with that.

0:23:150:23:19

We'll see.

0:23:190:23:22

Hello.

0:23:220:23:23

Getting a site to feature an app can push downloads into the millions.

0:23:230:23:27

I understand Pocket-lint has about 37,000 unique visitors a month.

0:23:270:23:31

That's extremely impressive.

0:23:310:23:35

That's why we're here. However...

0:23:350:23:37

-We actually have 1.7 million uniques a month.

-Oh!

0:23:370:23:40

Considerably larger than 37,000.

0:23:400:23:43

Next for the girls,

0:23:450:23:47

the online version of top technology magazine Wired.

0:23:470:23:51

BARKING

0:23:510:23:52

Is that not the picture of an elephant and the sound of a dog?

0:23:520:23:56

Which explains the randomness and the quirkiness of it,

0:23:560:23:59

that's what we've tried to achieve.

0:23:590:24:01

-Do you have the sound of an elephant?

-No.

-Oh.

0:24:010:24:04

The elephant was chosen because the elephant with the trunk symbolises

0:24:040:24:09

one of the noisiest types of animals, so that was one of the key reasons.

0:24:090:24:12

Thank you.

0:24:120:24:14

The boys' next stop - gadget review site, Pocket-lint,

0:24:170:24:22

and from project manager, Leon, a change of line-up.

0:24:220:24:26

Vince, are you confident about pitching this?

0:24:260:24:28

I'm just going to go in there with my usual charismatic attitude.

0:24:280:24:34

Show them the product, shake their hand

0:24:340:24:36

-and they'll put it online.

-Yeah. I like it.

-Good man. Sold.

0:24:360:24:40

Hi, chaps. We're Team Logic,

0:24:420:24:45

I'm Vincent, and we're here today to introduce you to Slang-A-Tang.

0:24:450:24:50

First of all... Erm...

0:24:530:24:56

what is Slang-A-Tang?

0:24:560:24:58

Slang-A-Tang is a character-based application with sound bites...

0:24:580:25:04

..humorous sound bites... So, you know, what's our plan?

0:25:060:25:10

My answer to you is this.

0:25:120:25:14

We plan...or what we've already done, is created the product,

0:25:140:25:17

we've created seven characters, seven soundbites...

0:25:170:25:22

to which we will...

0:25:220:25:25

Sorry. ..which we will...

0:25:250:25:27

Excuse me... Erm...

0:25:280:25:30

Can you help me out, anybody else?

0:25:300:25:32

Initially, the apps are offered free for 24 hours,

0:25:320:25:35

so people are enticed to download it.

0:25:350:25:37

There will be an aspect of viral marketing, it will spread out.

0:25:370:25:40

People will say, "You have to hear this."

0:25:400:25:42

Jim is in charge when things go wrong.

0:25:420:25:46

When Vincent dried up, who's in there? Jim.

0:25:460:25:50

I couldn't think of the word.

0:25:500:25:53

I thought, shit. Right, bring him in. Jim.

0:25:530:25:55

-And you went bang.

-Was it OK?

0:25:550:25:57

-Yes.

-Good. They were in stitches.

0:25:570:26:00

You can't hide general humour.

0:26:000:26:02

Earl's Court Exhibition Centre.

0:26:050:26:08

Home to a show pulling in 6,000 gismo-crazy consumers.

0:26:080:26:15

And for one day only...

0:26:150:26:17

Right! Tally ho!

0:26:170:26:18

..the boys, dressed as the Slang-A-Tang gang...

0:26:180:26:21

-Wow!

-..and the girls from Ampi-Apps.

0:26:210:26:25

Slang-A-Tang!

0:26:250:26:28

A chance to spread the word and get the app to go viral.

0:26:280:26:31

What about these guys?

0:26:310:26:34

Come and listen to a bit of Slang-A-Tang!

0:26:340:26:36

Learning a bit of lingo from all over the country! Roll up, roll up!

0:26:360:26:41

Excuse me, guys. Has anyone talked to you today about Ampi-Apps?

0:26:410:26:45

That's pretty annoying!

0:26:450:26:47

If you can't drive it, park it!

0:26:530:26:55

If you send that to your friends, ten friends, 20 friends...

0:26:550:27:01

Then get them to send it all their friends. Thanks very much, guys.

0:27:010:27:04

Back in Central London, the girls' pitching team offers Ampi-Apps

0:27:060:27:10

to news and reviews site TechCrunch Europe.

0:27:100:27:13

Hi.

0:27:130:27:14

Stepping forward at the Global Online Technology Magazine...

0:27:140:27:19

Jim.

0:27:190:27:21

Sure. I kind of understand but there's just a basic issue of taste?

0:27:210:27:26

These are a series of racial stereotypes.

0:27:260:27:29

People are sensitive about regional accents being perceived as funny.

0:27:290:27:33

If you don't mind, guys, I'm happy to say

0:27:330:27:36

that we were very sensitive with the content

0:27:360:27:38

that the stereotypes were by no means derogatory.

0:27:380:27:41

I think there's actually a benefit if you do it sensitively

0:27:410:27:45

and avoid racial stereotypes.

0:27:450:27:47

How do you avoid racial stereotypes

0:27:470:27:49

if you put an Aussie guy in a hat with corks on it?

0:27:490:27:53

That helps illustrate that he is an Aussie.

0:27:540:27:57

Yes, it is a stereotype,

0:27:580:28:01

but not one that is derogatory or discriminatory.

0:28:010:28:03

It's a bit of fun. It wasn't there to upset anybody.

0:28:030:28:09

That's high fives. That is high fives.

0:28:160:28:19

-Mate, what a meeting.

-What a result.

0:28:200:28:23

It was quite remarkable that they did bring up the stereotypes.

0:28:230:28:27

I didn't think they had reservations about the stereotypes,

0:28:270:28:31

I think they were just making sure that we were confident

0:28:310:28:34

with what we were trying to achieve. And we were.

0:28:340:28:39

-Very good.

-Very, very good.

0:28:390:28:41

My personal target is for two of them, out of the three, to choose us.

0:28:440:28:48

That's what we should be aiming for, but what can you do?

0:28:480:28:51

The pitch is only as good as the product.

0:28:510:28:53

Yeah, definitely.

0:28:530:28:55

3:30pm.

0:28:570:29:00

Web pitches done, time to regroup at Earl's Court.

0:29:030:29:08

Hello! How are you doing?

0:29:080:29:11

If the pitches worked, the sites could feature the apps instantly.

0:29:110:29:14

Pocket-lint. This was my favourite pitch. I hope we're on it.

0:29:170:29:20

A mention can boost downloads.

0:29:200:29:23

A recommendation can see an app spread worldwide in seconds.

0:29:230:29:29

Yes!

0:29:290:29:32

Oh!

0:29:360:29:38

-Boo to Slang-A-Tang.

-What was the next one?

0:29:380:29:41

-TechCrunch.

-Here we go.

0:29:410:29:44

-Where is it?

-I hope we're on this one.

-Come on.

0:29:460:29:49

Come on.

0:29:490:29:51

Oh, no! We're not on it!

0:29:510:29:55

Yes!

0:29:550:29:57

Finally, the major online magazine.

0:30:010:30:05

I can't even look.

0:30:060:30:08

Fingers crossed, boys. Here we go.

0:30:110:30:13

They've got Ampi-Apps.

0:30:170:30:18

-Woo!

-Well, we got one. We got one.

0:30:180:30:21

People are feeling slightly nervous.

0:30:230:30:25

We only had one website out of three

0:30:250:30:28

so we're doing what the girls do best.

0:30:280:30:32

The mentality now is sell, sell, sell.

0:30:320:30:34

5pm.

0:30:360:30:37

Last chance to get the message to the masses.

0:30:380:30:42

Packing the gaming fair conference centre, 500 bloggers,

0:30:440:30:48

twittering technologists and software experts.

0:30:480:30:52

A direct connection to billions of app-savvy, Smartphone users.

0:30:520:30:57

I represent Team Venture and we've put together an app called Ampi-Apps.

0:31:010:31:08

Ampi-Apps is big.

0:31:090:31:12

Ampi-Apps is bold.

0:31:120:31:14

And Ampi-Apps is noisy.

0:31:140:31:17

You've got a number of noises, some annoying noises...

0:31:170:31:21

BABY CRYING

0:31:210:31:23

We've got animal noises...

0:31:250:31:28

PIGS SNORTING

0:31:280:31:31

And we've got some celebratory noises.

0:31:310:31:35

CHEERING

0:31:350:31:39

If you want to play a practical joke on your friends,

0:31:390:31:43

I'm going to share a secret with you guys today.

0:31:430:31:46

With you, with you and with you.

0:31:460:31:49

Download Ampi-Apps.

0:31:490:31:52

The truly bizarre and unique sounds.

0:31:520:31:55

Thank you very much for your time.

0:31:550:31:57

APPLAUSE

0:31:570:32:00

As you've heard, we've literally spent 24 hours

0:32:030:32:06

developing this, an app called Slangatang.

0:32:060:32:09

"Pass the ball, you Muppet." "Go on."

0:32:090:32:12

First and foremost, the place you get this app is texting 60066.

0:32:130:32:19

What you need to text is "SLANG".

0:32:190:32:22

The other thing is, is that this app is completely free!

0:32:220:32:26

We're going to ask you all to get your phones out,

0:32:260:32:28

all the Smartphones.

0:32:280:32:30

The first 50 downloads, you will get a free doughnut.

0:32:300:32:34

-It's a fantastic app.

-I'm sick of hearing it from him.

0:32:340:32:37

I'm telling you now, cos I've got all the knowledge in the world...

0:32:370:32:41

OK, thank you.

0:32:410:32:42

CHEERING

0:32:420:32:45

What a result!

0:32:470:32:49

An absolute storming result.

0:32:490:32:52

You absolutely nailed it.

0:32:520:32:53

-Did you see that?

-Come here.

0:32:580:33:00

What did you think?

0:33:000:33:02

I think we were all thinking we might have got thrashed.

0:33:020:33:05

Edna was given an ideal opportunity to address 500 people to tell them

0:33:070:33:12

about the app, but she didn't explain how to download it,

0:33:120:33:15

didn't spend her time well. Really wasted a great opportunity.

0:33:150:33:19

OK, let's go.

0:33:190:33:21

Everyone is worried after that.

0:33:210:33:22

Edna's pitch was weak and I think she knows it.

0:33:240:33:30

The presentation was seamless.

0:33:310:33:34

We got two out of the three websites we pitched for today.

0:33:340:33:38

I don't want to sound too ballsy,

0:33:380:33:40

but I'm very confident of winning this task.

0:33:400:33:43

With the apps live until they reach the boardroom tomorrow,

0:33:450:33:48

there is nothing more the teams can do.

0:33:480:33:51

People are going to be downloading it, as we speak, around the world.

0:34:170:34:21

Don't you think that's pretty mental?

0:34:210:34:23

Let's hope it's Slangatang fever.

0:34:230:34:25

It is just the unknown, the massive unknown.

0:34:330:34:36

It's a foolish person who underestimates the competition.

0:34:360:34:40

You can go through to the boardroom now.

0:34:550:34:57

Afternoon.

0:35:230:35:24

ALL: Good afternoon, Lord Sugar.

0:35:240:35:27

Well, you remember a week ago I said to you the most frequently asked

0:35:280:35:32

question of me, can you start a business like I did many years ago?

0:35:320:35:36

And I said, "Absolutely, yes." This is a classic example.

0:35:360:35:39

You don't need no big factories here. You didn't need to go to a bank

0:35:390:35:44

and ask for millions of pounds investment.

0:35:440:35:46

You used your brains to come up

0:35:460:35:48

with a product you could develop quite simply

0:35:480:35:51

and put it up on the web and make some money.

0:35:510:35:54

That's the beauty of this business,

0:35:540:35:56

which is much better than the opportunities I had back in 1967.

0:35:560:36:01

I had just a very narrow market.

0:36:010:36:03

Here you've got the world.

0:36:030:36:04

So, gentlemen, Logic.

0:36:060:36:07

Team leader?

0:36:070:36:09

-That was me, Lord Sugar.

-OK.

0:36:090:36:11

-Put yourself up for it?

-Yeah, I did.

0:36:110:36:14

You've got this menu business online?

0:36:140:36:16

Yes, we're focused online so I understand how e-commerce works,

0:36:160:36:20

also I'm in the design industry and print.

0:36:200:36:23

So for what was asked of us

0:36:230:36:25

I thought I could step up to the plate and deliver.

0:36:250:36:28

Yeah, so was he a good team leader?

0:36:280:36:31

A Steve Jobs or will he be out of a job?

0:36:310:36:33

-He did a very good job.

-Yes? Good.

0:36:330:36:36

So whose idea was it?

0:36:360:36:39

-It was mine, Lord Sugar.

-OK. What do you reckon? A good app?

0:36:390:36:42

It looks great, sounds great, it's very good.

0:36:430:36:46

-For ringtone downloads, etc.

-OK.

0:36:460:36:49

We're going to judge this on the amount of downloads received.

0:36:490:36:52

This was always going to be free, but where the money comes in

0:36:520:36:56

is that you don't show all of your goodies at the same time.

0:36:560:37:00

Where's your business model, where's your money?

0:37:000:37:03

We built a business plan into it of how we could monetise the app.

0:37:030:37:06

We'd be dishing it out for free, get the consumers on board

0:37:060:37:09

and hit them with an update, different packages and tiers.

0:37:090:37:14

All right, I've got it. Good.

0:37:140:37:17

So you then to go and pitch the thing to three websites.

0:37:170:37:21

How do you think you got on in those pitches?

0:37:210:37:25

-Very well. We got two out of the three.

-The girls got one.

0:37:250:37:29

We don't know why.

0:37:290:37:31

They said they felt yours was a little bit offensive.

0:37:310:37:34

If that was offensive, no disrespect to them, they know their business,

0:37:340:37:41

but I found Ampi-App extremely offensive to my ear.

0:37:410:37:45

It was meant to be offensive. We'll get on to that.

0:37:450:37:47

OK, ladies, Venture, Edna, you were team leader.

0:37:470:37:53

How did you come up with the annoying sounds concept?

0:37:530:37:57

Whose idea was it?

0:37:570:37:58

It was my idea, Lord Sugar.

0:37:580:37:59

Felicity.

0:37:590:38:01

Right. Are you all happy with this application?

0:38:010:38:04

All happy with what you chose?

0:38:050:38:07

I don't think it is a great application,

0:38:070:38:10

-if I'm perfectly honest.

-Anybody else not that happy?

0:38:100:38:13

-I'm not that happy with it.

-You're not happy?

-No.

0:38:130:38:15

One, two, three, four, five. Five out of eight of you.

0:38:150:38:19

That's not very good, is it? Not very promising.

0:38:190:38:22

-You seemed happy at the time.

-That's the first we've heard.

0:38:220:38:25

-This is quite shocking.

-I think we felt we could do better.

0:38:250:38:28

So who did the pitches to the websites?

0:38:310:38:34

Myself, Melody, Ellie and Zoe.

0:38:340:38:38

-You went to the exhibitions, is that right?

-Yes.

0:38:380:38:41

-You spoke to 500 or 600 people there.

-Yep.

0:38:410:38:43

Why did you think that talking to the live audience

0:38:430:38:46

was more important than talking to the websites?

0:38:460:38:48

Not that it was more important, I felt it was more to do with...

0:38:480:38:52

But you accept now it is more important

0:38:520:38:54

because they are talking to the world.

0:38:540:38:56

It's always been the most important.

0:38:560:39:00

The guys that were selected to do the pitches

0:39:000:39:02

-were the best guys at the time.

-OK.

0:39:020:39:04

Do you all agree with that, ladies?

0:39:040:39:07

I never do pitches,

0:39:070:39:10

but I think we did all right in the end, so...

0:39:100:39:14

-Well, you got one.

-The big one, though.

-Yeah.

0:39:150:39:18

Right, well, this was all about your applications going up on the web,

0:39:220:39:27

to the world, and now we're going to see how many got downloaded.

0:39:270:39:33

I already got a bit of early information.

0:39:330:39:36

So your apps went up at midday.

0:39:380:39:40

The boys, after six hours, was just under 3,000 downloads.

0:39:420:39:48

And for the girls, just under 1,000 downloads.

0:39:500:39:54

So that was the six-hour figure, OK?

0:39:590:40:03

Nick? Have you got the overnights for the world?

0:40:030:40:06

For the boys, after 24 hours, 3,951 apps downloaded.

0:40:060:40:13

Right, 951 more.

0:40:160:40:19

Karen, what's the 24-hour final figure for the girls?

0:40:190:40:22

Um, well the world woke up.

0:40:280:40:29

-The 24 hour figure was 10,667.

-Yes!

0:40:290:40:35

Oh.

0:40:370:40:38

Well, there you go.

0:40:410:40:43

Ladies, you have surprised me with this thing,

0:40:430:40:46

I have to say.

0:40:460:40:49

But, nevertheless, how strange folk can be. 10,667 of them.

0:40:490:40:53

I've got a treat for you.

0:40:530:40:55

You are going off to a restaurant run by one of the finest chefs

0:40:550:40:58

in this country, Michel Roux Jr.

0:40:580:41:00

So, very well done. Have a nice time. I'll see you on the next task.

0:41:000:41:05

Thank you, Lord Sugar.

0:41:050:41:07

Well, on the subject of phones,

0:41:150:41:18

all I can say is the future is not bright, really.

0:41:180:41:23

For one of you, the next application you might be making

0:41:260:41:30

is a job application.

0:41:300:41:31

Go off and work out what you've got to tell me

0:41:330:41:35

about what went on in this task.

0:41:350:41:37

This is absolutely exquisite.

0:41:500:41:52

This is lovely.

0:41:520:41:54

Good evening, ladies.

0:41:540:41:57

You know what, you deserve a kiss.

0:41:570:42:00

SCREAMS

0:42:000:42:02

Congratulations.

0:42:030:42:04

And for dessert, a dish which I've created specially for you.

0:42:070:42:10

Blueberry souffle.

0:42:100:42:13

Thank you so much.

0:42:130:42:15

Ooh, that's good.

0:42:160:42:17

A quick toast to Team Venture.

0:42:190:42:21

Cheers. ALL: Cheers.

0:42:210:42:24

Wait, wait, is that victory I taste?

0:42:260:42:29

LAUGHTER

0:42:290:42:30

I really wish I could say the best product won.

0:42:420:42:45

We did mention that we need to be very careful not

0:42:450:42:49

to offend anybody with the product.

0:42:490:42:53

We had 500 people laughing at us on stage doing that.

0:42:530:42:57

You tell me, is that offensive or is that entertainment?

0:42:570:43:01

I have to ask you straight, was anyone not pulling their weight?

0:43:010:43:05

Leon is the only person in all of this

0:43:050:43:07

who had control to influence and affect every part.

0:43:070:43:10

Maybe it wasn't adequate and this is why we're here.

0:43:100:43:13

Who the hell am I going to bring in here?

0:43:130:43:15

Hello?

0:43:300:43:31

Could you send them all in, please? Thank you.

0:43:310:43:34

You can go through to the boardroom now.

0:43:360:43:38

Well, when I asked you earlier what you think of your application,

0:43:540:43:58

"Yeah, it's very good, we are all behind it, great."

0:43:580:44:02

-Remember that?

-Yes.

0:44:020:44:04

Good. So what happened here, then?

0:44:040:44:07

I believe the online magazine was incredibly important.

0:44:070:44:10

The girls did get that

0:44:100:44:11

and people obviously saw it on that website and had a go.

0:44:110:44:15

-Jim, you were the lead pitch on that one.

-Yes.

0:44:150:44:18

Why didn't you get the deal?

0:44:180:44:20

I personally delivered a polished pitch

0:44:200:44:23

and fielding difficult questions, but the girls won it.

0:44:230:44:26

-That was the swing factor for them.

-But Jim, you are making

0:44:260:44:30

an assumption that because they won that website

0:44:300:44:34

they got their orders.

0:44:340:44:36

How about considering that your product was not sought after

0:44:360:44:40

and theirs was?

0:44:400:44:42

Lord Sugar, it is a very dangerous game to disagree with you.

0:44:420:44:45

The website we did not get, it seems very possible that it was

0:44:450:44:49

a personality, that that individual didn't like it.

0:44:490:44:52

Am I talking to a brick wall here, or what?

0:44:530:44:55

I don't care whether you got on that website or not.

0:44:550:45:00

The point I'm making is, if you got on that website,

0:45:000:45:02

you still wouldn't have sold any.

0:45:020:45:04

Your stuff was viewed by the world, and the world said, "No, thanks."

0:45:040:45:09

I think in hindsight maybe we should have considered

0:45:090:45:12

it wasn't a global application.

0:45:120:45:14

That's the point I'm making.

0:45:140:45:16

The application was not liked by the world market.

0:45:160:45:19

What fascinates me here is you are inventors, you've got people

0:45:190:45:22

in technology businesses, you should have walked this thing.

0:45:220:45:27

I agree. There was a fundamental miss.

0:45:270:45:30

We didn't quite grasp the fact that the global

0:45:300:45:33

and the stereotyping would be a negative.

0:45:330:45:35

If I've understood correctly,

0:45:370:45:39

you have an icon and a description that goes up on all the app stores.

0:45:390:45:44

Who was responsible for drafting the words?

0:45:440:45:47

In its entirety, me.

0:45:470:45:49

-Entirely you?

-Yes.

0:45:490:45:51

-You sure you want to say that?

-I'll clarify what I mean.

0:45:510:45:55

I prepared a piece. The guys said, "You've hit the nail on the head.

0:45:550:45:59

"Well done, round of applause."

0:45:590:46:01

If I were to say one of the biggest things is to get it straightaway.

0:46:010:46:05

Here's the girls.

0:46:050:46:07

It's going out globally to everybody. Their first line is,

0:46:070:46:11

"Screeching chalk and animal snorts are all part of the Ampi-App".

0:46:110:46:16

Bang. Straightaway, I've got it.

0:46:160:46:20

Screeching chalk

0:46:200:46:23

and animal snorts. That's what we're selling.

0:46:230:46:27

Compared to yours, "Slangatang is the entertainment app

0:46:270:46:32

"that gives you the app-ortunity to listen to hilarious local vocal."

0:46:320:46:38

-I'm bored.

-Hearing that, as you read it out, I feel like a mug.

0:46:400:46:46

Our description is not nearly as strong as it could be,

0:46:460:46:50

or as strong as the girls'.

0:46:500:46:53

Do we all agree here that these words

0:46:530:46:56

were one of the reasons why this task failed?

0:46:560:47:01

Or not?

0:47:010:47:03

The PM has the job of overseeing every one in the group.

0:47:030:47:06

I read it back to the group for approval

0:47:060:47:10

and asked the PM to concur with me and proof read it.

0:47:100:47:14

-They were 100%.

-We're now sharing responsibility for this?

0:47:140:47:18

You better get down to the nitty-gritty, boys.

0:47:180:47:21

Do you think your team leader did a good job?

0:47:210:47:23

He did a good job leading the team,

0:47:230:47:25

but maybe he made a bad decision with the app.

0:47:250:47:28

He made a bad decision with the app that you designed.

0:47:280:47:32

We all put ideas forward.

0:47:320:47:35

Who's responsible for the failure of this task? You?

0:47:350:47:40

-I wouldn't say I am.

-Alex?

-I made a very valid contribution.

0:47:400:47:45

Did he?

0:47:450:47:46

Lord Sugar, there are participants and spectators.

0:47:460:47:50

I am a participant.

0:47:500:47:52

I get involved in things and put myself forward.

0:47:520:47:57

Alex, you do not do that. Maybe you're biding your time,

0:47:570:48:01

but this process is about participating

0:48:010:48:03

and giving everything you've got and putting yourself out there.

0:48:030:48:06

Let's think about this. We've got a worded ad that wasn't right.

0:48:060:48:11

That comes back to you, Jim.

0:48:110:48:13

The worded ad, let me clarify...

0:48:130:48:16

You had the final say.

0:48:160:48:17

No, the PM has the final say.

0:48:170:48:19

We could talk over each other

0:48:190:48:21

or you can give me an opportunity to say this.

0:48:210:48:23

You clapped your hands as did everybody else.

0:48:230:48:25

You agreed as much as everybody else.

0:48:250:48:27

-You don't need to point, I'm sitting next to you.

-It was unanimous.

0:48:270:48:31

You have to put yourself out there. It's not about being a passenger.

0:48:310:48:33

I am not being a passenger.

0:48:330:48:35

A lot stems back to you on this task.

0:48:350:48:38

You might have saved one pitch, but it was small.

0:48:380:48:41

You didn't get the big pitch.

0:48:410:48:44

My contribution was positive. Your contribution was nada.

0:48:440:48:47

Here's a fact.

0:48:480:48:51

Leon, you have to make a decision

0:48:510:48:54

which two people you're bringing back in here.

0:48:540:48:58

What's your instinct? Who are you bring in back in?

0:48:580:49:01

Based on the feedback I've heard today, I'd like to bring back Alex

0:49:010:49:06

-and Jim.

-Alex and Jim.

0:49:060:49:08

It's interesting he chose myself and Alex. There are a few fall guys.

0:49:080:49:12

Vincent fluffed his speech and I had to save the day.

0:49:120:49:15

I don't fluff speeches.

0:49:150:49:16

Glenn designed the app that turned out to be crap.

0:49:160:49:20

Two tasks and I've given 100% effort.

0:49:200:49:23

Jim has done a sterling job throughout.

0:49:230:49:27

Well, then, I'm not the person you should bring in.

0:49:270:49:29

You need to change your decision.

0:49:290:49:32

On the basis of Jim's dealing here... Do you want me to change?

0:49:320:49:37

-You are the man.

-It's obvious.

0:49:370:49:40

It's obvious, OK.

0:49:400:49:43

There's a potential...

0:49:450:49:48

There is a potential that it could be down to the concept.

0:49:480:49:52

So...OK, on the basis of the failing of this task down to the app,

0:49:530:49:59

I'm going to bring in Glenn.

0:49:590:50:01

You want to bring me back? I don't think you should.

0:50:010:50:04

Listen, Glenn...

0:50:040:50:06

I don't think you should. What do you think, Jim?

0:50:060:50:09

Should I be back here? The PM has made a decision.

0:50:090:50:12

I highlighted who made flaws and mistakes.

0:50:120:50:15

-I think it should be Tom.

-OK.

0:50:170:50:20

The point is, he makes the final decision.

0:50:200:50:23

I want to get home tonight. Speak.

0:50:230:50:26

This is my final decision.

0:50:260:50:29

OK. The rest of you have lost. You should not have lost this task.

0:50:290:50:32

Go back to the house.

0:50:320:50:34

The other three wait outside and I'll call you back in shortly.

0:50:340:50:38

Rather bizarre. Leon is indecisive.

0:50:440:50:47

He fought like a lion to be project manager

0:50:470:50:52

and ever since then, he's been sort of weak-kneed.

0:50:520:50:56

What I find interesting about Alex is on a task, he disappears.

0:50:560:50:59

In the boardroom, he comes to life and has something to say.

0:50:590:51:02

He only comes to life when he's pressed. He's not a volunteer.

0:51:020:51:06

Glenn is a techie.

0:51:060:51:09

He came up with the concept and accepts it was his concept.

0:51:090:51:12

He fought for it, that's what killed him.

0:51:120:51:16

'Could you send the three of them in, please?'

0:51:210:51:24

Lord Sugar will see you now.

0:51:260:51:27

After some pontification, we have Glenn, obviously yourself,

0:51:410:51:47

Leon, and Alex.

0:51:470:51:50

The person who wrote the description of the application has gone.

0:51:500:51:56

Jim. Although you all agreed with it. What's Glenn doing here?

0:51:560:52:00

Lord Sugar, Jim raised a great point about how it was a team effort.

0:52:000:52:05

I've seen him perform. Every task, he pulled off.

0:52:050:52:11

He wants to know why I'm here.

0:52:110:52:12

I brought Glenn with me.

0:52:120:52:14

He has the technical ability.

0:52:140:52:16

When we thought of the concept, I'm not saying we didn't all back it,

0:52:160:52:21

but I thought I could leave Glenn with that.

0:52:210:52:24

That was the technology.

0:52:240:52:26

I gave an idea. Everyone did. My one got picked. That was your decision.

0:52:260:52:31

You should've sold it better. That was the key.

0:52:310:52:34

Glenn, you say you're good at reading between the lines,

0:52:340:52:38

-foreseeing problems.

-Yes.

-Did you read between the lines here

0:52:380:52:42

in the sense of the mistake on the global issue?

0:52:420:52:46

That was down to Leon. He is the project manager.

0:52:460:52:49

It's his decision whether my app gets used.

0:52:490:52:52

The project manager, do they have to make every decision...

0:52:520:52:55

-Yes!

-..Or can it be that the team of majority rules?

0:52:550:53:00

You have the final say.

0:53:000:53:01

You should have the guts to stand up.

0:53:010:53:03

You're saying the app was not good. You should have said,

0:53:030:53:07

"No, I am the project manager and I think we should do this."

0:53:070:53:11

This is what you're supposedly experienced in.

0:53:110:53:14

Leon, there's no smoke without fire.

0:53:140:53:17

-Tell me why I shouldn't fire you.

-I've come to you with the experience

0:53:170:53:21

that I've built something from nothing.

0:53:210:53:24

No investment. We're in task two. This is a long process.

0:53:240:53:30

-Give these guys a couple of tasks, they'll be gone.

-That's rubbish.

0:53:300:53:33

I don't think so.

0:53:330:53:35

I'm guilty of not showing and demonstrating what I can do.

0:53:350:53:39

That is absolutely right. And that can be your downfall.

0:53:390:53:46

It could be.

0:53:460:53:48

-People come here thinking they can hide in the bushes...

-Lord Sugar,

0:53:480:53:52

if we went into business, there would be no bush to hide in.

0:53:520:53:54

I can promise you that!

0:53:540:53:56

You wouldn't be sitting in a bloomin' van slicing bread with me.

0:53:560:54:00

I wasn't just slicing bread. You had the chance, as PM,

0:54:000:54:03

to demonstrate and you failed. You've got your own business.

0:54:030:54:06

I put my neck on the line.

0:54:060:54:08

But you failed.

0:54:080:54:10

We're looking at this as a 12-week process.

0:54:100:54:13

I guarantee you're not going to make it to the final.

0:54:130:54:16

Who should be fired?

0:54:170:54:18

-Alex.

-You've barely worked with me. You're going on hearsay.

0:54:180:54:22

Alex, Who do you think should go?

0:54:220:54:25

Put me as project manager next time. You fire him cos he's failed.

0:54:250:54:28

I'm a valid candidate to be here. Leon is not.

0:54:280:54:31

Based on...

0:54:310:54:33

-Based on you failed.

-Because I took the risk to become project manager.

0:54:330:54:37

No, based on the fact you make bad decisions.

0:54:370:54:41

No.

0:54:410:54:42

OK, Leon, it seems to me

0:54:420:54:46

that you have delegated to people and not asserted any authority.

0:54:460:54:52

Alex, you're a good talker.

0:54:540:54:58

But I'm not thinking of starting a business writing speeches.

0:54:580:55:04

Glenn, you're a technical man, looking at your CV.

0:55:040:55:09

It's a very rare animal to find a technical person

0:55:090:55:13

that actually is a good businessman, also.

0:55:130:55:18

I'm not sure whether you're that man.

0:55:180:55:20

However, I think,

0:55:290:55:31

Leon, you've had two weeks in his boardroom already.

0:55:310:55:37

And two weeks you've been in the last three.

0:55:370:55:40

But what has saved you, Leon, here,

0:55:470:55:50

for the second time,

0:55:500:55:52

is that you've got a business.

0:55:520:55:54

You've done it and you've achieved something.

0:55:540:55:57

Alex, you've got this reputation already,

0:56:000:56:02

in this first couple of weeks, that you don't do anything.

0:56:020:56:05

This is not a job.

0:56:050:56:08

This is going into partnership.

0:56:080:56:10

The thing that worries me

0:56:100:56:12

is if you get lost and think I'll do all the work,

0:56:120:56:16

you can forget it. This ain't going to happen.

0:56:160:56:19

Alex, you're fired.

0:56:190:56:22

Leon, I will be very, very angry if I come across you again.

0:56:360:56:39

If I do, there will not be a third chance.

0:56:390:56:43

Back to the house.

0:56:430:56:44

Thank you, Lord Sugar.

0:56:440:56:46

Best of luck.

0:56:570:56:59

'It was up to him.'

0:56:590:57:00

He could have put himself forward a bit more

0:57:000:57:03

and come to the forefront more. He didn't.

0:57:030:57:06

He had two weeks to shine and he spent two weeks in the shadows.

0:57:060:57:09

I am disappointed. You have to say Leon should have gone.

0:57:180:57:21

A weakness in character there.

0:57:210:57:23

He couldn't make his mind up who should go back into the boardroom.

0:57:230:57:27

But you take a situation, you learn from it

0:57:270:57:29

and you move on in life and that is exactly what I'm going to do.

0:57:290:57:32

-Who is it?

-Surprise!

0:57:420:57:45

Easy!

0:57:470:57:48

Two bullets, dodged.

0:57:500:57:53

Pretty brutal. Alex, sitting on the fence. You've been here two weeks,

0:57:530:57:57

you haven't made a noise yet, mate.

0:57:570:57:58

I initially had Jim up in the firing line.

0:57:580:58:01

I had to quickly switch tactics so I brought Glenn in.

0:58:010:58:05

He changed his mind. You big wimp! You were a chicken,

0:58:050:58:08

you bottled it mate. I'm telling you that for free.

0:58:080:58:11

In the fight for Lord Sugar's

0:58:160:58:19

quarter of a million pound investment, 14 candidates remain.

0:58:190:58:24

Next time, a top class customer.

0:58:240:58:28

I've got a list that you've got to go out and buy for them.

0:58:280:58:31

Ten items needed...

0:58:310:58:33

It's for a very important client.

0:58:330:58:35

How would that make a difference to me?

0:58:350:58:36

-What are you having problems with?

-We are having problems with everything.

0:58:360:58:40

..At rock-bottom prices.

0:58:400:58:42

If you want it cheaper, may I suggest you try somewhere else?

0:58:420:58:45

He wouldn't even take a penny off.

0:58:450:58:47

It's check-out time for someone.

0:58:470:58:49

If I can see something going wrong and the ship sinking,

0:58:490:58:52

I'd bloody jump in myself.

0:58:520:58:53

You're fired.

0:58:530:58:54

Subtitles by Red Bee Media Ltd

0:58:540:58:57

E-mail [email protected]

0:58:570:59:00

An early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application.

In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads.

With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.


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