Discount Dealing The Apprentice

This is not about a job anymore,

this is about me investing £250,000 into a business with one of you.

Heading to London, 16 potential business partners,

all keen to kick-start a company.

I'm not looking for a friend. If I want a friend, I'll get a dog.

I'm looking for a partner.

I need you to stand up and show me what you lot are made of.

On offer, a 50-50 deal with the nation's most demanding investor.

I put you into a piddly little business

and you've made a complete mess of the figures.

Willing to bankroll new business in tough times,

Lord Sugar is on the hunt for one winning partnership.

That first few lines there was you digging a bloody great big hole.

Shameful, really.

-Start the car.

-It's a deal worth fighting for.

...your gift ideas now, the last five.

16 candidates...

Some hair clippers, some beard trimmers?

I feel physically sick.

..12 tough weeks...

They want that tan as soon as they can.

..one life changing opportunity.

You're fired. You're fired.

This is my boardroom, and by the way, this is my money.

You're fired.

Previously on The Apprentice...

You're going to create a new image for English sparkling wine.

-Action.

-..both teams got a taste for the bubbles business.

You can smell Christmas cake.

-Tom left half his team...

-Have you got time to do the property model?

-..to do the work...

We're going straight into a wine tasting.

-They can't do it.

-Oh, right.

-If we just do it.

-..and their campaign fell flat.

Do you think that really reflects the Englishness of what you were asked to do?

-On Ricky's team...

-Hey, guys.

-..his sparkling vision...

-I just don't want it to be too cheesy.

-No, it won't be.

..got blurred...

-Less fizz, and more sparkle!

-Great.

..by Jenna and Stephen's video.

It's horrible!

With the experts, it left a bad taste.

-In the boardroom...

-You've won.

-..Tom scraped through.

I didn't tell you to make a Carry On Boozing movie.

-Ricky got it in the neck.

-I don't know what you were thinking.

Stephen managed another round.

If I was project manager again, I would deliver another victory.

You are the project manager next, and I expect you to win.

-But for Jenna...

-You should not have been making a humorous video.

-..the party was over...

-Jenna, you're fired.

Thank you, Lord Sugar.

..and she became the ninth casualty of the boardroom.

Now seven remain to fight for the chance to become Lord Sugar's business partner.

6:00am.

PHONE RINGS

-Hello.

-'Good morning, this is Lord Sugar's office.

'Lord Sugar would like you to meet him in the City. The cars will be outside in 30 minutes.'

Guys, 30 minutes, we're meeting Lord Sugar in the City.

See you in half an hour, boys.

I'm so positive today. I'm so motivated, I can't wait to get out, I really can't.

You've got no other option but to win this.

I was on the edge of a cliff, one foot over the edge,

pulled back in, so I'm going to give 110%.

-ADAM:

-No-one wants to lose. It's the home straight now, isn't it?

The final's around the corner.

The City - one of the world's great financial centres.

High above the early morning rush...

..Lord Sugar.

Good morning.

ALL: Good morning, Lord Sugar.

Here we are, looking out over the great city of London.

Now, Londoners like to work hard and play hard.

But with the economic climate as it is at the moment, people are looking out for a real deal,

and that's what your next task is all about.

It's all about the new, fashionable daily deal website.

You will go and seek out suppliers like restaurants, hotels, shops,

and you've got to negotiate with those people, to get the best discounts.

You've got to present your deals to the daily deals company tonight,

and if they like them they'll put them online, and they'll go live for 24 hours.

The team that takes the most amount of money will win

and in the losing team, one of you will be fired.

Stephen, you already know that you're going to be the project manager...

-Yes, Lord Sugar.

-..of Sterling.

As far as Phoenix are concerned, you best sort it out amongst yourself.

-Everything clear?

-ALL: Yes, Lord Sugar.

-OK.

I'll see you back in the boardroom in a couple of days.

Good luck.

Today, the teams must act as agents for an online daily deal company.

Daily deal websites offer discounts on almost anything...

..from high-end restaurants and hotels

to health and beauty treatments.

It's a fast-growing business worth millions.

This task is very simple. It's about negotiation and persuasion, fundamentally.

Losing's not an option now.

There's no defeatists in this, we're going to win this,

it's just... How much we're going to win it by is all I'm thinking about.

9:30am.

Base for both teams, daily deal company Keynoir.

My name is Graeme Walker and I'm the CEO.

Before they get started, some expert advice.

Today, you guys are going to be acting on behalf of Keynoir,

negotiating the most compelling offer for our audience.

You can buy pretty much anything on a daily deal site these days.

We aim for the higher end of the market, the top end.

As you go about negotiating deals with prospective merchants,

is the discount that you're negotiating sufficient

to entice the customer to actually want to buy this deal?

Good luck and we'll see you at 7:00pm, with hopefully lots of deals to choose from.

One day to get knock-down prices on luxury services.

But only deals approved by the company will go live on its website.

Keen to run her team...

-I'd like to be project manager, because I do e-mail marketing, this is what they do.

-..Jade.

I think I'd do well on this.

-It's about having a good offer, good pitches.

-I'll go with Jade.

I'm behind you, 100%, yeah.

I'm definitely the best person for the job,

I work with companies like this and I know what offers work well.

I'd like to book the ones we want, because they're all in London,

and then we'll plan who's going to go to which one.

The key to winning this task, potentially,

is in the small detail about the number of deals you're getting at each place you're going to.

Instructed to run the other team, Stephen.

So hopefully, we can go in and get maybe five or six premium deals

from these locations that we choose.

The pressure's on.

'My strategy is to get as many deals as possible.'

Ricky, you're going to go off on your own. You're a very good negotiator and I trust you to do that.

Me and Gabrielle will be in London, going to as many places as possible.

I've positioned myself with Gabriella. I feel some things are a bit beyond her,

so I have to keep her under a short leash, but get the best out of her.

Both teams get a map of London...

-I would say as central as possible.

-..and a list of likely businesses.

Logistically, we might not be able to get around to as many as we like.

When we are at the locations, we can negotiate on a number of deals.

-Ricky, your clear what you are doing? Yes?

-Yes. I'll be up and off.

-Crystal?

-Yep, sorted.

-OK.

-Keen to get cracking...

-Gabby, come on.

..Stephen's team sets out in search of multiple deals.

Staying put, with a more selective approach...

-I'd rather have quality over quantity.

-..Jade.

This restaurant is an absolutely amazing place, and they will be keen to get people in.

-The menu is by Marcus Wareing who is a Michelin-starred chef.

-I think you've got Sanctuary Spa, 100%.

-We should look at teeth whitening as the second one.

-My reservation with that,

you can get them at any deal site you want to go to.

-It's not that highly exclusive.

-Yeah.

11:00am.

We're in the area,

I was going to pop by and take a moment of your time to talk through how we can benefit you.

Making appointments on the move, Gabrielle and Stephen.

OK, perfect. I'll look forward to seeing you then.

First on the list, a dentist's appointment.

-Hi, I'm Gabrielle, lovely to meet you.

-Nice to see you. How are you doing?

-Stephen, very pleased to meet you.

-How you doing, nice to see you.

I guess, yes, in terms of what you provide,

it would encourage us to find out more about that, first and foremost.

The product we use is a power whitening system.

We found the best way to do it is what we call a deluxe type system,

where you have a power whitening hour surgery session, and you get a home kit. We do it for 475.

Our reduction based on the retail price you mentioned

would typically be about a 40% reduction.

40% sounds like a lot to me.

I would say I wouldn't necessarily go all the way to 40%.

Probably about... I'd be willing to knock £100 off.

With the dentist's offer on the table,

a chance for Stephen to test his multi-deal strategy.

You've got the deluxe option with the homecare kit,

we could perhaps have a deal without the homecare kit, so you got two options.

-Is that something that sounds quite good?

-Yeah, we're a practice,

but at the end of the day we're also a business, so yeah, absolutely...

Stephen's strategy is to get as many deals as he can in each place.

That means they have to be very professional and very efficient.

-So that's 75 for the price of 279, and 75 for the price of 199.

-Perfect.

-That's correct? Lovely.

Two deals done here, so so far, so good.

-In Mayfair...

-I'm slightly behind because of timing.

..outside his first appointment, a call to Stephen from Ricky.

So my movements, when I come out of here...

You're going to Champneys, this is the hotel in Tring, Hertfordshire.

That will take you about an hour to get there.

I'm happy to do that. There's a chance they don't want to give discounts or commissions,

and I could go all the way there for an hour and an hour back, and I've done nothing.

I'm very sure that if you go and pitch that correctly, you could do maybe eight, nine, even ten deals.

No problem, speak to you in a bit.

Ricky, really important questions, don't forget to ask about the discount, what the period is

and how many people...

Gabby, you don't have to teach me how to suck eggs, I know how to ask that, I'm in a rush.

-Before taking the trip to Tring, up 28 floors...

-Fred?

-Hello, Ricky.

-How are you doing?

-..to a high-class hotel restaurant.

-Let me show you one of the best spots.

-That's fabulous.

We get a lot of very important people, actors and actresses,

and this is what they get here.

-I haven't got too much time...

-I want to show you something else.

The restaurant has been designed in a very nice way with this raised elevation,

which means that everybody gets a view.

I hope you don't mind, I want to show you something else.

-This is our kitchen.

-This is a signature dish, I've got a nice scallop dish for you.

Absolutely fantastic. But, I am conscious of your time,

-so, shall we have a final conversation?

-Let's go.

-Thank you very much, Andre.

So I want to show you something I'm sure you have never seen before.

-I'm going to phone up now, do you want to keep looking at the experiences?

-Yeah.

-At the website office...

-Jade, do you want...

Hold on, let me phone first before you ask me questions, and then we can talk.

..still sitting tight, chasing high quality clients, Jade.

Ideally... You're top of our list, really, to come and see.

As soon as you can, when are you available, Mary?

-Appointments fixed...

-Cheers, bye-bye.

Adam, you're going to go with Tom.

..it's off to knock down prices on some top-class service.

Heading for an exclusive female-only spa, Jade and Nick.

I think this one's absolutely vital, that we get The Sanctuary.

-Yeah, 100%.

-In terms of leading the pitch for it...

-I'm going to do it.

-You're definitely going to do?

-Yes.

I would like to do it, too.

-This is a very important one, isn't it?

-I'm sure I'll be fine.

-Hello, I'm Michelle Feeney, CEO.

-Michelle.

-Hi, Jackie.

-Nick.

-I'm Catherine, I'm the spa director, pleased to meet you.

We are representing a luxury daily deals site.

We want to work with you guys

and come together with some kind of package.

One of our most profitable packages is our spa indulgence package.

It gives you full access to the spa facilities,

a 25-minute treatment, and that is £110.

Really, we want to offer something really good, but at a discount.

We do, at Sanctuary, do deals, but not really highly discounted.

The site generally works that there is a 50% discount.

A 50% rate is far higher discount than we have ever, ever done.

12:30pm.

Fantastic, another view again.

Still being swept along by the restaurant manager...

-Look at that. Spectacular.

-..recruitment manager, Ricky.

-Excellent. Shall we go and sit down inside?

-OK, let's go.

-Fantastic.

After five-star views and sauteed scallops,

time to squeeze in some business.

The website we're representing, it's a high-end daily deals website.

It's ideally to bring a new base of customers to you.

A three course meal, which might be £100 in a restaurant, we'd be offering that for £50.

A lot of them, we have 50% discounts with our partners.

Sorry. Can't do it.

-You wouldn't be able to do any discount whatsoever?

-No.

I wouldn't even give you 10%. Can't do it.

If we could bring in say a couple, for example,

it's £65 for a three course, which is £130 for the pair,

would you be prepared to let us do something if the two of them were sitting down together?

-So it could be £100 for the pair, so it's £50 each?

-No. No.

-We couldn't do it.

-Not even 115?

-Not even £1.

-Not even a pound. OK.

I just wanted to clarify that, crystal clear.

-Having eaten up his morning...

-Thank you very much, see you later.

-...no meal deal for Ricky.

-I'm very frustrated about this meeting.

Honestly, that was a bit of a waste of time. I've learned a lot of lessons.

I'm going to use this to motivate me for the rest of the day.

Central London.

In terms of what you're requesting,

it would be full access to the day spa, a 25-minute treatment,

a glass of bubbly, a two-course lunch and a product for £99 each.

After an hour massaging figures,

last chance for Jade to smooth out a deal with the spa.

That's a high discount.

And is there any movement on that, because that is at the top end.

-I think we...

-We're confident that we are going to push...

You are our number one people to come and see, you're the people we want to push.

We think that you've got the right brand and the right product.

You're the people we're confident, if you could work with us, we'll get the best response.

-Right, OK.

-So we could potentially offer the 50% discount.

That sounds really good.

-You have got such a high discount.

-You're giving us a great deal.

-Fantastic.

We'd love to work with you and we're very happy you've done this special package for us.

Thank you very much. We know this is a great deal.

-Hopefully it'll work really well.

-Hopefully it'll work for all of us.

I'm really, really happy.

We've got a great deal, which should cost £200, we got it for £99.

That was worth spending time over, that is an amazing deal.

West London.

-Hi, good afternoon.

-A luxury boutique hotel.

This is gorgeous. I love all this. This is the smartest reception I've ever been in.

Dispatched by Jade to get a deal on a classy supper for two, Tom and Adam.

That's absolutely delicious.

Typically, when we work with our partners,

we work with a 50% on the typical RRP.

Is that somewhere we could start off with this offer with you guys

and see how it goes, and maybe develop the business going forward?

50% is a lot.

You know, 30, 35% is kind of where we would typically find, as an acceptable level to us.

If there's any way we could maybe push that... Yeah? Erm...

Is that something that would be...

I'll be honest, I think 35% discount is as much as we can offer.

-Yeah.

-Yeah?

Is there no way possible at all that we could do the 35% plus complimentary tea and coffee?

That would be fantastic if you could. Couldn't... The tea and coffee?

It would be fantastic, and it's low cost.

I know you've got margins to meet on the menu and I completely respect that, you know?

If you could throw in tea and coffee, it'd be great.

Very nice. You drive a hard bargain, we'll give it a go. It's a 24-hour sale, tea and coffee included.

-Fantastic, that's great. Thank you very much.

-You're welcome.

You won't regret it, we'll do you proud.

Not a fantastic start, but I'm pretty pleased, mate.

Across town...

..and having second thoughts about his trip to Tring...

-'Hello, Steve.'

-Hi, mate.

-..Ricky.

I'll be upfront and honest with you now and as blunt as I can,

-I really don't think going to this hotel in Tring is a good idea.

-Why?

I feel like if I'm doing that I'm spending three hours,

and I could go to two other hotels and another restaurant in London in that time.

I believe you can get more deals out of that Tring place.

If we don't get anything out of it, you're prepared to take that risk?

I'm going to put my neck on the line but I say go for it 100%, that's my decision.

That's fine, guys, appreciate the help, I'll speak to you after.

Today I just feel like everything I'm saying to Stephen and Gabby doesn't seem to make sense to them.

They want to send me halfway across the country to go to a hotel.

Logic says the more meetings you go to, the more people you see, the more deals you'll make,

and Steve is a salesman, he should know that.

This is a huge decision, Gabrielle. Do I send him to Tring?

You don't have to make an opinion on it.

No, the only thing is that if you do send him there,

he needs to come out there with more than one deal.

His journey there will take approximately an hour, let's say, to Tring.

Actually, wait a second, Tring. Bloody hell.

Phfff.

-Ricky.

-Hello, Steve.

-I've taken your feedback on board.

In terms of your movements, I'd like you to try to book additional appointments.

-That will be the rest of your day.

-That will be my day, right.

-OK, thanks a lot. All the very best.

-Cheers, mate.

With Tring binned, it's off to his next appointment.

Cold calling from their car, Jade and Nick.

We've got a daily deals website that we're representing today.

'What are you selling?'

We're selling...

We're looking to partner on a daily deal with yourself, er, for...

'We're not interested, but thank you very much.'

With just two deals in the bag they keep working the phone.

-Hello, is that Thai Massage And Steam?

-'It is.'

I was wondering if someone wouldn't mind talking to me about

potentially setting up a meeting...

'No.'

OK, thank you. Bye.

I think that was a massage... You know when you just...

I think that was a...

I think that was a whorehouse!

SHE LAUGHS LOUDLY

Right, Mayhem Paintball.

I quite like the boat ride, I like that.

Do you reckon a boat ride is high end enough?

Er... Well, it's not even a speedboat, is it?

If it were a speedboat it would be different,

but it's...like a dinghy, innit?

Go-karting, no.

Ten-pin bowling.

I mean, these are boys who like to think

they're living the life, know what I mean.

Living the dream isn't exactly going ten-pin bowling with your mates.

2pm.

What would you do, Gabrielle, cos I need to book

two merchants now in addition to the ones we've already got.

Five hours to go before both teams must present their deals.

It's going to be touch and go to fit another appointment in.

Only offers that meet the website's luxury standards will get accepted.

Ah, no!

Fulham.

Out to hook a deal with a fish spa...

That is very popular I know at the moment, and I know on all

daily deal sites, they're always repeating it every couple of days.

..Gabrielle and Stephen.

Ah, jeez!

That feels... Oh my God.

Ah Jesus, that's horrible.

GABRIELLE LAUGHS

So if you were to summarise in a word, or not in a word,

in a sentence exactly what this is...?

I'd say it's nature's pedicure.

Tiddlers nibbling,

Gabrielle casts around for a deal.

What is your most popular package that you do right now?

-Fish combined with the pedicure.

-OK.

Although I'm not sure if the fish is what you want

with the high end market.

-I think there's a lot on the market that does the fish.

-Yes.

Maybe try something different. I think so.

Gabrielle really pushed for the fish pedicure,

but the CEO of the website was really clear this morning

that they only want luxury experiences.

Would you be willing to go up to 50% discount?

At a stretch I could probably push it to 50%.

OK. Perfect.

Thank you very much.

Netted. Three packages for flaky feet,

making a total of five deals for Stephen.

St Pancras.

Unfortunately, we've only got half an hour, so hopefully,

we might get you interested in the deal we've got.

For Jade and Nick,

a meeting with restaurant owner and chef, Marcus Wareing.

What are you looking for? I mean, you put a deal to me.

Really it would be lovely for us to be able to do

some kind of two-course meal with a glass of bubbly.

Magical experience in an historic building with, you know,

lovely food, and you know, where you can relax.

Right, but show me, in numbers, for two people.

Er...

Times by 0.2.

-Is this calculator a bit strange?

-Have you got a phone?

Sorry, this calculator's gone a bit weird.

Wait a second.

180 divided by five is about 40...

I can work it out if it's round numbers.

Well, just, just, just...

You know, if you're going to come and do these deals,

I'll be honest you've got to have done the homework.

We apologise for not coming here with a plan,

but to really use your experience...

You have to come to the table with

a sense of intelligence and a sense of understanding.

I'm going to leave you for five minutes, I need more accuracy.

I can't run a business like this.

-OK, guys.

-We'll see you in a minute.

-Thank you.

OK.

The West End.

Still without a deal, next stop for Ricky

Michelin-starred restaurant, Rhodes.

The pressure for this meeting right now is on,

for the time that we've got today,

I need to make sure they'll buy before I waste any time.

I would be looking at the set menus,

so if it's a three-course meal for two,

it would be 50% of that is the price we would offer it to them.

It needs to be attractive enough in a 24-hour period.

If we were to do a deal, it's out for one day, 24 hours,

how many do you think we would be able to sell?

This will probably go against what I should say, I should say give me

as many as you want, but probably a number of about 50 or 100 at top.

So what if we were interested in maybe doing a lunch offer?

-Absolutely.

-Could we do that alongside it?

We can build in more than one deal.

Well, I must say, Ricky, it is very appealing

and I think we'd be silly not to go with it. OK.

-Thank you very much.

-Thank you very much. Thanks for your time.

It's a deal. Discounted luxury lunches and dinners.

Fantastic

Sealed with a second plate of scallops.

5pm.

Where's seven hours gone?

With just one deal in the bag...

Let's call Jade.

..Adam and Tom.

-'Welcome to the O2 messaging...'

-Oh, it's so annoying, we need to call Jade.

We haven't been given any sort of...

-What did she say to us to do afterwards?

-Just book another.

Photography, jeweller's, or personal training?

Jeweller's?

Problem is it's after five, so we have to think of places

that will still be open, restaurants, takeaways...

But it's high end, we can't put a takeaway offer on, can we?

-Not hairdresser's?

-No.

-Uh!

HE WHISTLES

Back at the brasserie...

-Hi, guys.

-Hi.

..serving up the numbers, Jade and Nick.

If you were to go down to something like 30%,

it wouldn't work as well as 50%, but it may work.

That should leave you at the end of everything, £55.44 from the £99.

-What you've just said, you should have said earlier.

-Yes.

It would have been more attractive by coming in to me like that.

-We got there in the end.

-I'll keep that.

-You have a look at that.

Plucked from the jaws of defeat - dinner for two, 30% off.

As is always the case, it seems to me,

they haven't got their eye on the clock.

The deadline is rushing towards them

like steam train at 100 miles an hour

and they don't look up and see it coming.

One hour to go...

..before both teams must be back at the daily deal website...

..to submit their offers.

There's awards, there's credibility here.

We're in the poshest part of London trying to flog them coupons!

What!

For Ricky, a third restaurant deal.

Excellent, thank you very much.

And on the house...

Do you know what our head chef is cooking up for us?

-Yes, you're having a nice scallop dish.

-Fantastic.

Pan fried to perfection.

-I'm Nick.

-David.

-Nice to meet you.

-Hi David, Jade, nice to meet you.

To cut to the chase, would there ever be an opportunity,

do you do test drives, Stuart?

I can't see you doing anything that we've not already done.

Ow, I've got a splitting headache.

-Perfect.

-Lovely. Nice to meet you.

-Thank you very much.

That looks like a potential option there.

Oo, oo!

Open Golf!

-James?

-Yes, that's me.

-Great, I'm Gabrielle, nice to meet you.

We spoke on the phone.

Where's it gone?

Mayfair.

Good evening, I wonder if it would be possible

to speak with whoever is in charge of marketing?

'We don't have a marketing department.'

Still trying to sniff out another deal, Tom and Adam.

Perfumes? That would be a good one.

Is Miller Harris...are they famous? I don't know.

No idea, I've never heard of it.

Yes, they're all London clients.

They like the high life, they like top-end products like yourselves.

As soon as we saw you, you jumped out at us really.

-So you know Miller Harris?

-Yes.

I mean Tom's a lot more familiar with it than me,

his girlfriend shops here and she's bought perfume and so on and so on.

-Right.

-I'm not local, but, yeah, Tom's very familiar with it.

Would you be able to do 50% off on a candle set as the offer?

-I think we should try it.

-OK.

To get this signed off and ready for 12,

we need to get the contract signed in the next four minutes.

I wouldn't like to put all that pressure on you!

15 minutes before both teams must be back at the daily deal company...

I feel a bit of pressure, I've got to honest with you, Ricky,

I'm feeling a bit of pressure here.

All I'm seeing is red lights in front of me in the car.

It's an absolute nightmare.

What we need to remember, I know you're feeling the pressure,

-is we have got some good deals which I think are going to be popular.

-Bloody...

-This way.

-'7pm.'

Come on, guys.

Time to hand in their paperwork.

Hey, Graham.

'On Jade's team, six deals.'

Thank you very much.

-Lovely. Thank you.

-I feel that the deals have definitely been on brand.

It's really hard to know whether we smashed it or not. Who knows?

For Stephen, nine deals.

All things considered, I can look myself in the mirror,

I genuinely can, and say I gave 100%. Whether we've won or not,

it's down to what happens tomorrow on that website.

Next, which offers to go with?

-OK. Where shall we start?

-'The company will decide.'

It's something new, and the other thing that I like,

-is that it has not been on any other website.

-Yeah, it's a good one.

The deals they pick will go live at midnight.

-It's way off brand.

-It's been everywhere.

For me, it's definitely a no.

-We can present both deals anyway.

-Yeah, I agree with you. I think you've got to run both.

Good.

After 24 hours online, sales will be counted.

The team with the deals that make the most money will win.

Results in the boardroom.

You can go through to the boardroom now.

-Good afternoon.

-Good afternoon, Lord Sugar.

These tasks are all designed to try and replicate a business start-up.

This one was a classic example.

You were supposed to go out and find some deals

and offer it to the website and we'll see how much stuff got sold.

Yeah? Sterling.

Stephen, you threw the gauntlet down to me at the end of last week.

You said, make me the team leader.

-So I did. So how was it?

-I think the pressure definitely showed in the day,

the pressure was on all of our shoulders.

I did say that we needed to maintain focus

and he listened to that and tried to keep pushing forward.

Tell me what you done?

I wanted to get the team out on the road quickly.

-We did a fish spa which is quite in at the moment...

-A what?

It was like a fish...

they basically nibble your feet and give you a massage.

So Ricky went to two high-end restaurants.

What happened, Ricky, at the high-end restaurant?

We had a very detailed conversation about the restaurant.

And when we sat down to discuss business,

although they were ideal for our luxury daily deals website,

they weren't prepared to give any discounts whatsoever,

-or pay any commissions whatsoever.

-So, let me understand. How much time did you spend at this gaff?

I spent a good 30 minutes before I sat down to business and wasted a lot of time.

So the point is, soon as you walk in there, hello, I'm from a daily deals website,

and if you give me a good discount, I'll put your product on the website and I'll bring you business, OK?

-Yes, Lord Sugar.

-Are you interested, yes or no? Yeah?

-Yeah.

Now, from what I have just gleaned from you there,

it's as if they had been saying, you know what,

we don't want to be associated with this type of selling.

-Yes, Lord Sugar.

-Why didn't you establish his early?

-I made...

I'll put my hands up, I made a bad assumption that they should know how it worked.

-But one thing I did do...

-Time is money.

-Yes, Lord Sugar.

So what did you end up, restaurant-wise, putting forward to the website?

I went to a famous restaurant. I signed a seven-course evening dinner.

-Yeah.

-I signed up a lunchtime menu.

-So you done two deals in one place?

-Two deals immediately.

-That's good. That is good. That's clever.

How many deals was he prepared to offer?

In the evening, 100 deals for the seven-course dinner and for the lunchtime menu, I made 200 deals.

-Did they put them forward, or did you suggest those numbers?

-I discussed it with them.

-They asked for my advice on the right number.

-You might as well - it's to your advantage -

get them to give you as many offers as you can.

-So what else did you do, then?

-The strategy, we sent the guys out like I sent Ricky,

to focus on multiple deals if possible.

-It was, was it?

-Yes.

-Did you do any multiple deals?

We did two in the tooth whitening, and in the fish clinic spa,

we agreed on three separate deals as well.

-So, overall, you dealt with five vendors.

-Yes.

-But you came up with nine deals. Is that right?

-Yes.

-That's quite smart.

I've got to tell you, that's smart.

-All right. Phoenix, Jade. I believe you were the project manager.

-Yes.

-Did you get any multiple deals?

-We didn't do multiple deals.

That wasn't my strategy.

I was very much focused on the fact that we needed quality rather than quantity.

We wanted to go for one very exclusive deal.

They went to five places, got nine deals.

-I don't know how many got accepted, I will find out soon.

-OK.

But while you're there, how about a deal on that, or a deal on that?

So who did you send out, going where?

Nick and I went to the spa first of all.

It was originally £200, the overall package price,

and they reduced it to £99 for us.

And then after that, we went to the restaurant at St Pancras.

I heard from Nick that the guy got a little bit heated.

He said you should have come to the table with intelligence.

-I think he was happy with the deal in the end.

-You done a deal with him?

-Yeah.

-You signed a contract?

-Yeah, we did a deal with every single person we saw.

-Yeah?

-Yeah.

-And so you're done. You've done two restaurants...

-No, we did another one.

We went to a French restaurant and got another deal there. And a great deal.

-So that leaves Adam and Tom.

-Yeah, sure.

We visited a hotel. They were happy to do a five-course tasting menu, at 35% reduction.

-Are you sure you got a good deal?

-We negotiated hard. We got the tea and coffee complimentary.

-You sure they didn't see you coming?

-I feel it was a really good deal.

-Hmm.

-All right.

-Later in the day, we visited the perfumer

and agreed a deal on a 50% reduction on their candle set.

-You could choose one or two candle sets.

-I'm a bit worried about your assessment of a good deal,

quite frankly, you two.

It's got to be a bloody good candle.

So anyway, how was Jade as a project manager?

Yes, she was good in the morning,

but as the day wore on, there wasn't a lot of communication.

Right, well, I'm going to ask Nick and Karren to read through

a) what was accepted and b) how you got on.

Because you do realise that all the deals you put forward had to be

assessed by the website people?

So they might reject them all.

So, starting with Phoenix, Nick.

How many deals were accepted by the website?

-Of the six deals offered by Phoenix, only two were accepted.

-Two?

-Mm.

Karren, Sterling - how many of theirs were accepted?

Of the nine deals that you offered, they accepted three.

Of the deals that Stephen and Gabrielle put forward,

the website took the golf deal and they sold seven units of that.

Which made a total sales of £350.

Um, Ricky got two deals.

And the 100 dinners sold out.

-Completely sold out?

-Completely sold out. And 90 lunches were also taken up.

So that was total sales of £6,090.

For Phoenix, Tom and Adam. How did they get on?

They drew a blank.

No deals accepted at all.

Lunch deal brought in 70 sales, giving total sales of £5,950.

Jade's spa deal achieved 87 sales.

Total revenue £8,613.

So, that makes the Phoenix' overall total

er, £14,563, and Sterling £6,440.

So Phoenix win by over £8,000.

It just goes to show you, overnight, like that, £14,000

was spent for your day's work out there as a sales team.

Well, look, your treat is I am sending you off to Cliveden,

a world-famous hotel, where you are going to have afternoon tea.

-All right? So well done and I'll see you on the next task.

-Thank you, Lord Sugar.

So, Stephen, you know, when I sent you back the last time -

you all witnessed this.

There may have been some kind of implication here that his neck is on the line.

I am always very fair

and I'm going to evaluate this process

on the basis of who is responsible for the failure of this task.

-So off you go, and I'll speak to you later on.

-Thank you, Lord Sugar.

Oh, wow. Look at this. Mm, thank you.

-It says here, "the world's most expensive afternoon tea"?

-Yes.

Normally, for a normal guest, for a couple, we would charge £500.

And then you can always make it more expensive if you like, if you order champagne.

Have you thought of doing kind of a discount on a daily deals website on that?

THEY LAUGH

I really love winning. So much better than going to the caff.

-I love winning.

-That tastes fantastic.

-It's the truffle, isn't it? That gives it that extra...

-Smokiness. Yeah.

-This is my perfect treat. Eating.

-Jade?

-To team Phoenix.

-Cheers, everyone.

-Well done, guys.

-Cheers.

-So where did we go wrong, guys?

-Pretty simple, really.

We didn't sell enough and the strategy was multiple deals.

Maybe that was fundamentally flawed.

Maybe I should just slowed down a bit.

Stephen is to blame for us losing this task.

He buckled under the pressure. We had bad direction from our project manager.

We should just have chosen smarter places to go to.

Maybe other options were just too common, at the end of the day.

If I was in Lord Sugar's seat, I would be sending home Gabrielle.

Contribution-wise, nothing. I could have worked alone that day.

Let's be honest, I'm gutted.

Project manager, don't like losing, we've lost.

I think Stephen should be fired. At the end of the day, he just lost the plot.

Can you send the three of them in, please?

You can go through to the boardroom now.

Right, well, just to recap again,

we had nine items,

which I thought was rather good at the time.

The only ones that came off well was the dinner deal and the lunch deal.

But the point I wanted to ask you about, Ricky, was

I've heard that it was your suggestion that he only offer 100. Is that right?

I'll be upfront and honest with you, I didn't know what a reasonable number might be.

And they were very much, what do you think? Ricky, what is the number?

You had a one-time opportunity here and you only pushed them for 100.

-They sold out. Sickening, that is, to me. Sickening.

-Yeah.

And I heard back from the website people that very rarely do they allow their salesmen to sell out.

You should have negotiated for more.

-It was a grave, gave mistake.

-The feedback from the website was that at least 250...

-Yes.

-..would have been the number for you.

You two, the dentist and the fish thing.

Did you not understand the need for something special on this website?

In all seriousness, I've never been to a fish spa in my life.

Gabrielle gave the advice that that would be a good seller. I was assured that it would be a popular.

It's a popularised thing.

The thing about this website is that they don't want to be classified as any Tom, Dick or Harry.

You saw that the other team came home with a load of money from their health spa.

These are the types of things that sell very well on there.

You had a health spa out in the countryside, but I heard that you thought it was too far to go.

I did, Lord Sugar. We had the deadline and I could spend the time more wisely in and around London.

I was very much in favour and I got resistance on both sides, that it was not a good idea.

The words I said was, I'm going to take this risk, the decision is completely on me, guys.

I'm going to go with it, bottom line.

But the resistance was, it's an absolute shocking decision

and you shouldn't go with it. That was the feedback.

I did say it was a bad decision, at 12 o'clock and I said,

when I come out of the restaurant, we will talk again.

-Here's my feedback...

-But you were really against it.

-I was against it.

-Big mistake, that is.

Because it's a famous place,

if not more famous than the one that they represented.

Ricky doesn't know London well, so I sent him out to the countryside.

One visit, I thought we could actually...

If you felt that strongly about it, why didn't you go?

I thought that logistically, me and Gabrielle knew London very well.

You knew London well, but from what I can hear, you were running around like headless chickens.

He made a couple of cock-ups

but other than that, he brought in most of the money.

You two, the stronger team, so to speak,

bring in £350 of the business.

The golf place. I mean, seven units.

-In terms of the product selection, that was obviously a huge mistake.

-Whose fault was that huge mistake?

Well, in terms of the fish spa, I went with Gabrielle's...

-Personally, I know I...

-That was your idea? The fish thing?

Yeah, I even got three packages from one place

with the hope that one of them would work.

It doesn't matter how many offers you got, the fish thing was flawed in the beginning.

I think we've gone far enough.

Here we are in the 10th week

and I have really got to decide who is staying in this process, OK?

What I'm going to ask now is that all three of you step outside

and I'm going to have a final chat with Nick and Karren.

Then we're going to come back in here and I'm going to decide who is leaving and who is staying, OK?

-Thank you.

-Off you go.

Well, Stephen and Gabrielle, I don't know what is going on there with those two.

They were equally as bad as each other throughout the task.

It was unstructured, it was chaotic and it lacked any sort of direction.

I mean, Gabrielle, when she came into the process, she started off quite fiery.

She had a bit of a spark about her.

I'm just wondering, as we crank up the complexity of this thing,

whether she is under a lot of pressure

and just can't hack it, you know?

Ricky, he might have brought in the most amount of money here,

but actually, this is the fourth time he will be in the final three.

PHONE RINGS

-Would you send the three of them in, please?

-Yes, Lord Sugar.

Lord Sugar will see you now.

Right. Well, on this particular task, Ricky,

give me your honest opinion of who should go.

On this particular task, I put responsibility to both Gabrielle and Stephen.

I think they are both hugely at fault.

I think that although I did make mistakes on the way, and I am man enough to admit them,

I brought in over £6,000. If there were three of me, we'd have beaten the other team.

Stephen buckled under the pressure that he put on himself last week.

-Absolutely buckled.

-Sure?

-Gabrielle unfortunately didn't support Stephen.

-You sure?

I can tell you, I got a telephone call from you, saying Ricky, I really feel the pressure.

The stress is on me.

It's hard for me to have to motivate my project manager. I'm not a one-man band.

-Listen, Ricky...

-On this occasion, I WAS a one-man band.

-Ricky, to say me and Gabrielle are both responsible,

-for your standards, that's a weak answer.

-Let's look at your negotiation.

In your honest opinion, which of us is more culpable? Just give me an answer.

-It's not a copout. Both of you.

-If you ask me, I'll give you an honest answer.

You just asked me a question so could you keep quiet, Stephen?

-Honest answer.

-Both of you are at fault. More strongly, yourself.

-You buckled.

-OK.

-You are saying you are as good at negotiation as me.

You made £350 between two of you. How good is that negotiation skills? Terrible.

You've taken yourself away from the possibility of blame for the Hertfordshire spa.

I did say quite explicitly to both of you,

my neck's on the block here, I totally want to go with this, I think it's a winner.

If you felt so strongly about this, Stephen, you should have gone to that spa.

-I made a fatal error.

-You made one mistake there

the rest of the mistakes were rubbish negotiating,

-not earning money.

-I'm going to put something out here. May I?

-Ricky, you have been talking non-stop!

-You asked me a question, you just said,

-may I?

-May I actually speak here?

-No, you may not.

-Look, Ricky, you've made yourself clear.

Yeah, OK.

Stephen, without opening up the same old can of worms again,

try and explain to me why you don't feel you are responsible for the failure of this task.

Lord Sugar, on all previous tasks, all bar none,

I have went with a gut feeling and influenced somebody within the team

to run with it, whether it be a pitch, the name of a source,

whether it be a product selection, I am a fighter and I go with it.

-Now Gabrielle, for me, you're not demonstrating, for me, fight. I want to hear from you.

-No, wait, wait.

You always bring up this thing that I don't do anything.

Maybe I'm not as articulate as the other two boys, but

at the end of the day, my ideas, I do try to put them across.

And to be honest, out of all three of us, I think I'm a more rounded candidate.

I've excelled at selling,

something I don't do on a normal day-to-day basis. Design, I've done.

In the briefs, I always give analysis of what I think should be done.

Who is responsible for the failure of this task?

I would say it is Stephen. I think he lost the plot.

At the end of the day, what did you do apart from go along with me?

Come on! This is the most passionate, honestly, this is the most passionate

I've seen you throughout the whole process.

If you were like this on the day, we would have got a better result.

-That's the truth.

-Stephen, why should you stay in this process?

The simple reason why I should stay, Lord Sugar, is that from me, you get

somebody who will make mistakes, but will come up the next day

with a fresh mind, a fighting spirit and do the same thing again.

I can guarantee you that. As a business partner, I'll be straight down the line,

show weaknesses and strengths. That's what I'm like.

Ricky, why should you be my business partner?

I am not only fantastic at what I do in my industry,

I've learned many tremendous lessons from what you have sowed so far.

I've implemented them in every task, once you've taught me a lesson.

-I'm such a great prospect for the future. I would really like to think that you see that in me.

-Mm.

Gabrielle, you are a nice girl

but I'm looking for a business partner here.

I'm not looking for a friend. I've got friends, I don't need any more friends, OK?

Um, I remember very, very early stages of this process,

that you was actually... You had a fighting spirit about you

and I'm wondering whether you've still got it.

I do have a fight in me and I do really, really want to win this.

And I still do contribute and I still do try my hardest.

Stephen may not think I did well, but he was indecisive. One minute we're doing this, then we're doing that.

-Chopping and changing.

-Focus on yourself, just focus on yourself.

No, no, no, can you let me finish, please?

-Of course, but think about you.

-Can you let me finish?

-Don't be condescending. Let her speak.

In every task, I do try

-and adapt myself to the person I'm dealing with.

-Yeah. OK.

Listen, we can go on and on here and I'm going to summarise

how I see things, which is really going to take into account

this task here and the past ten weeks.

Ricky, I must admit you did sell some stuff here but also,

you made what I consider to be a belligerent decision not to go

to the spa which I think was a very, very serious mistake.

Stephen, you leapt across that table there, virtually,

saying please make me the project manager.

I will win. And you haven't won.

-No.

-It's as simple as that.

There was an air of panic that I can detect and I heard that from Karren

and I've heard it from your colleague, also.

Gabrielle, I don't think you contributed much in this task at all,

to be honest with you.

Over the course of the 10 weeks,

I've observed you in this boardroom

and I've got to weigh up who has a chance of winning my business partner.

I'd just like to reiterate that it is the person

whom I feel is most responsible for the lack of contribution

in the task that leaves.

And on that basis, I've got to say that...

Gabrielle as nice a person as you are,

it is with regret that you're fired.

Lord Sugar, I'd like to thank you very much for the opportunity and well done, boys.

And thank you very much.

Right, well. There's no smoke without fire.

Stephen, you asked me for the chance to be the project manager,

I gave you the chance.

You told me you were going to win, you didn't win.

You lost. And I think on that basis,

I've made a decision and that is, that you're also fired.

Nick, Karren, thank you very much. Lord Sugar, I appreciate everything you've done. All right.

Ricky,

you are quite precise in what you do and what you say,

you present yourself well.

You didn't win when you were project manager and again,

more mistakes on this occasion.

And I have to go from my gut instinct.

So, I think that I'm going to say to you on this last occasion...

..go back to the house and I'll see you on the next task.

Thank you, Lord Sugar. I'll learn from my mistakes.

Ricky.

Good luck.

Well, ten weeks into this process

and it really boils down to the calibre of the people.

Stephen, he obviously made a right mess of this anyway.

The figures tell me that.

And I'm not sure that Gabrielle has been in her comfort zone

for the last few weeks.

Plans for me now are really just to get to grips

with the businesses I already have and make them a success and again,

show everyone that behind this smile there is a brain and I'm going to go far in life.

I only wish I could turn back time and if I could,

I would have stuck to my gut feeling. My gut feeling was to send Ricky to the hotel retreat.

Bit frustrated. Bit gutted about that.

Guaranteed gone, Stephen. The question is, is there a second gone?

Imagine if just Stephen came back, we'd all be shocked.

-Gabby, if she's fought her corner, she'll be coming back as well.

-Yeah.

-Who is it?

-Ricky.

-Ricky!

-Anyone else?

-How are you, pal?

-You joking?

-Double.

-Yes!

-I'm a lonesome, guys.

-Well done, mate.

-There's a peppermint tea there, for you.

-Lord Sugar did say, "I'm not looking for friends."

I felt like the smallest man in the world sat there opposite

Lord Sugar, Nick and Karren in that big boardroom. I felt about that big.

My track record doesn't look good so I had to fight.

I learned a lot of things. I could have done things a lot better.

In the fight for Lord Sugar's quarter million pound investment,

five candidates remain.

-Next time...

-Your task is to create an affordable luxury range.

-'Premium products.'

-It's going to be too fruity.

-It's like heaven. Mmm!

-It's a bit boring, it's a bit safe.

-'Testing times.'

-I'm a bit worried about our brand.

-OK, come up with a different idea, then.

-Sweet things.

-Really, I was a little bit confused.

-It's not distinctive enough.

-I think it's a little bit too bland.

-'The countdown to the final has begun.'

You're fired.

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