The Final Five The Apprentice

16 candidates came to London

to fight for Lord Sugar's £250,000 investment.

This is not about a job anymore.

This is about me investing £250,000

and you are going to make me some money.

I feel physically sick.

Bloody hell.

GLASS SMASHES

Start the car.

Turned into teams,

they faced ten weeks of gruelling business challenges.

I need you to stand up and show me what you lot are made of.

This is a great opportunity for you.

Each week at least one was eliminated.

This is my boardroom and this is my money.

You're fired.

You're fired.

You are fired.

After ten weeks only five remain.

Adam Corbally.

I'm the type of guy you could go into business with.

Keep me in this process, I'll show you what I've got.

Back to the drawing board.

Tom Gearing.

At least when I'm project manager I make the decisions,

I stick by my decisions and sometimes I go for a risky strategy.

If you want to do two for a fiver go for it but just get rid of them.

Jade Nash.

I have been a constant performer all the way through

and I've sold all the way through.

Nick Holzherr.

We're sticking with the original price.

We had quite a few rifts in the group. I think I brought the team together.

I think I did have a big contribution on that day.

And Ricky Martin.

We're selling crap and turning it into style.

I'm not our here for friends, I'm out here to sign a contract with you.

I'm such a great prospect.

Jab, jab, foot across.

Now we find out what drives them.

What made them survivors.

And their chances of winning Lord Sugar's backing

for THEIR business idea.

This is a serious opportunity to get a £250,000 investment.

To me this is not a game.

At the start, each was convinced THEY were the first class ticket.

I won't be intimidated by the other candidates in this process.

I'm a massive character myself and I'm here to show them

-and Lord Sugar from day one that

-I

-have got what it takes.

When it comes to business, I'm like a shark.

I'm right at the top of the food chain.

I'm somebody who'll take whatever I want, whenever I want it.

I truly am the reflection of perfection.

My mind does work a bit like a computer.

I rank almost everything in my life like an Excel spreadsheet.

Business is all about logic,

to think of solutions to complex problems

quicker than other people can.

When it comes to working,

I tend to smash my targets and I do it in style.

I'm definitely a natural born leader.

Even when I'm trying not to lead, I end up leading.

I run a company that turns over £3.5 million already.

But I'm not ready to stop there and I firmly believe

right now that I will be Lord Sugar's business partner.

But to get this far it's been a hard fight.

Tom Gearing.

Number cruncher...

Highest margin potentially on any item is the hot water bottles.

Cool strategist.

This restaurant is an amazing place, absolutely amazing,

and they will be keen to get people in.

Risk-taker.

I'm going to give you £200,

but really I want you to try and spend as little as possible.

The most financially successful survivor is the youngest.

A 23-year-old maths mastermind.

Tom is really intelligent.

He is so good with figures.

I thought I was quite good,

but he can just do it off the top of his head.

He's a human calculator.

Any kind of maths,

any kind of numbers, he'll always get them spot-on.

For me, obviously my maths is a good way to showcase

that I have intelligence

or something that I'm good at, so yeah,

it's a party trick, I suppose.

He's a numbers man. He absolutely gets the figures.

He knows the margins, he understands the costings.

I've worked out the costings on 10%.

-This is the most expensive of the three?

-Yeah.

And that makes him an absolutely vital part of any team.

But when Tom's in charge, it's not just the numbers that add up.

Tom absolutely understands the importance of strategy

and I find that really impressive about him.

Running his team sourcing second-hand goods

to re-sell in trendy East London,

Tom was the man with the plan.

Realistically, how many items are we going to sell?

Maybe 50-70 items would be a good target.

I said I don't think we'll be able to sell more that £1,300 worth

of stuff, £1,500 worth at a push,

so I worked backwards from there -

if we're only selling that much, we only want to be spending

£200-300 cos we want to be making £1,000 profit.

Tom's sort of strategy or briefing to us really was to give us £200,

tell us not to spend it...

You know, over the course of the couple of days

I did find out that people weren't completely behind it

in the way that I'd have liked them to be.

We're good negotiators and sales people, not miracle workers.

But, you know, I ended up getting proved right which is the most

important thing at the end of the day.

Was you given free reign on how much you could spend?

I gave them £200 to go out with initially.

You didn't want them to get carried away?

Yeah, and we also had the whole of day two.

Damage limitation or what? They can only blow 200 quid.

He works out where he wants to get to and how he's going to do it,

rather than rushing around in a mad spin

like some sort of drunken sailor.

You came in with £1,063 profit, playing £783 so that's

very good and it looks like your stinginess paid off here.

At the age of ten,

Tom was introduced to the fine wine business by his dad.

Our road trips to Burgundy used to start

in the early hours of the morning.

We'd head off in a van at five in the morning.

It was a good thing, at least I went back to school and was like,

"You won't believe what I was doing last week." It's a nice thing to show off about.

It launched a love affair with wine that's put Tom at the top

of a London-based multi-million pound business.

Erm, what do I love about wine?

I love all the aspects.

I love the technical aspects of it. I like the romance about it.

I love the fact it brings people together.

I love that people are passionate about it.

And do you know what? It's a global product.

Everyone in the world loves wine.

Three years ago, aged just 20,

Tom took over the family wine-broking business.

Yeah, it's good working with my dad.

I'd say that I learnt a lot in term's of having confidence

to run my own business.

He's been that guiding hand that's really helped me build my,

you know, business acumen and be the person I am today.

So yeah, I'd say he's been a massive help.

He's transformed the company into a firm

with 350 clients in 21 countries.

I think it's fair to say that Tom and I have got a fairly good father and son bond.

And to be honest I'm surprised

and delighted that he enjoys working with me.

When people first meet Tom they think that it's all been

handed to him on a plate, when actually all his hard work

and all his dedication and all the long hours is what drives

the business, not that it's just been handed to him.

Tom's drive to win emerged at school, especially in sport.

When I was younger at school,

the academic side actually came quite easily to me,

but really what I drove hard and put all my effort in was actually

on the sports field.

You know, I wanted to be in the football team.

I wanted to be playing golf, I wanted to be playing tennis,

I wanted to be involved in all those sports and perform

at the highest level and that's where I really drove myself hard.

Tom's very competitive.

If he was playing a match with anyone and it wasn't going well

and he became frustrated,

he would often throw his racket across the court.

I think I'm very much like, there, there, there, there

and as it doesn't go my way I'm like, bang, straight up.

And just reaction, but I think it's quite short and sharp

and I can recover from it.

Tom's really fun.

When he's not working, he's out partying with his friends.

He loves good wine, good food.

Tom has a very interesting fashion sense.

I think he's quite vain when it comes to how he looks.

Tom is actually addicted to his hair.

He has different styles. It might be today I'm Tom with a quiff.

Sometimes it's Tom with a side-parting, and yeah,

he loves his hair.

On one had he's a very intellectual young man, very knowledgeable.

I'm still getting this kind of creamy, vanilla note which

-might be the French oak that it's obviously matured in barrel...

-Yes.

..but I think it's delightful.

And on the other, he's half a playboy, half a gambler.

In the task for week eight...

You're going to organise the sale of urban art tomorrow night

in two of London's cutting edge galleries.

Both sides of Tom were on display.

-Hi there, how are you?

-How you doing, you all right?

I'm good. It's lovely to meet you. It's Laura.

As project manager Tom had to convince the artists his team

should sell THEIR paintings.

What attracts me to street art, and I have a few bits in my house,

is traditional kind of street art, spray paints...

Negotiating with the artist known as Pure Evil,

he suddenly emerged as an art buff.

Myself, I'm a big fan of obviously Space Invader from France.

He's absolutely excellent.

Banksy...

So when you went to California, who did you take inspiration from?

Cos obviously you have people like Shepard Fairey on the West Coast

with his Andre The Giant "Obey" which has become huge.

It's absolutely mammoth.

Right...see you later.

But when the artist was unimpressed, Mr Cool started to melt.

I'm just giving you a call really just to see

what your thoughts are on exhibiting with us.

Well, I think I'm going to go with Sterling.

That's really disappointing.

Really disappointing.

When things go wrong or Tom doesn't get what he wants, I often look

at him and think, "Do you have the maturity to really deal with that?"

SIGHING: Frustrating.

I had a strategy and it didn't pay off.

It kind of threw me into a bit of a spin and I had about

a ten-minute period where I thought the world was just caving in on me.

If things don't go his way, he spits the dummy. He can be a baby sometimes.

And that's what lets him down.

He shows his age sometimes in these tasks.

Backed against the wall, Tom raised the stakes.

The biggest gamble Tom has taken was in the art task.

It's a no-win situation for us cos we've lost Pure Evil,

so I'm going to go for broke.

I'm going to go for James Jessop.

If we just sell one of his pieces, get the right sort of person down,

the right collector, we can win it.

At £10,000,

the sale of just one Jessop would give Tom victory.

I'm 100% a risk-taker. I've always been like that.

I do like to gamble here and again

and I think that you've got to do that.

As soon as I walked in that was the one that caught my eye,

with the green monster.

The prices at the moment are headline prices but obviously

there's room for negotiation if you took more than one piece.

It didn't pay off, but I think Alan was impressed

that this young man could take that big a risk.

Nice to meet you, Tom.

-Cheers, Tom.

-OK, nice.

-You took a gamble.

-I did, yeah.

I've done things like that.

There's nothing wrong with that cos if they work, you know, then you're home and dry.

Yep.

If you take a risk and it goes wrong you've got to be accountable for it,

take responsibility for it, and I have done that.

I think every time I've been project manager I've taken a risky strategy,

I've taken big decisions.

He's great at strategy, fantastic at figures,

and he's very knowledgeable.

Therefore the other candidates, I think they like him,

I think they admire him

and I think secretly they REALLY think he's the one to beat.

Oh, my God, I love it!

Jade Nash.

Creative.

Our brand is Utterly Delicious then meatballs.

Nice to see you again!

Passionate.

This is actually the best sub-team I've been in.

Persuasive.

I hope you enjoy that, Rory.

Aged 29, business development manager Jade has revealed hidden talents.

Jade's creativity puts her right at the centre of product development

and it doesn't actually matter

whether it's clothing or whether it's a promotional video.

We're going to do the introduction with you.

That's fine, that's on his own and these guys behind him.

And everyone quiet...go.

She adds something to everything in terms of creativity.

We're thinking to have in front of that possibly some kind of ribbon,

so on here we'd need to have ESW.

In task one it was a strange situation.

It was full of loads of loud women.

You are wasting time! I know how to do this.

You should go, you're wasting time!

-So just go.

-That's not the point.

And I really shone cos I did that little design that went on all

the bibs and the T-shirts and everyone loved them.

What, is it your own graphic?

-Our design, yeah. We didn't...

-That's very good!

-It's very good.

In week five each team had to invent a keep-fit regime

and pitch it to health clubs.

And where's the money? Well, I'll tell you where the money is.

You are going to go and try and license your new fitness trend

to some of the country's leading health club chains.

Jade still as video director turned kitsch into cash.

Jade was put in charge of creating the fitness video. It wasn't easy.

I was involved in the directing for The Groove Train.

It was great fun and technically at the end it looked great

so I was really proud of that.

The end result was incredibly impressive and it won them the task.

Team Phoenix, you seem to have pulled it off.

I grew up in Wiltshire

when I was younger and I was there until I was 18.

And we had a great life, to be honest.

Growing up on her dad's caravan site,

Jade quickly learned how to mix with people.

I was always the child at school that was taller than everyone,

really loud, and I think probably scared people cos I was so confident.

I've been like this since I was about six years old.

Jade was always a confident little girl, always full-on, in your face.

She was like it as a youngster and she still is like it today.

She comes in, directs everything.

Walk in the door, this is how it's going to be,

this is what we're going to do today and just organises everybody.

She's a whirling dervish, she just keeps going 24/7.

Whatever she takes up,

whatever profession she does, she puts 110% into it.

The caravan park gave Jade her first taste of work.

On the campsite I used to work in the shop taking money,

to cleaning out the toilet blocks for my mum and dad, but I think it all added

to the experience and it meant that I was just so out going and really

had to be confident in talking to anyone that I met.

Looking after guests turned out to be ideal training for her first real job.

I think when I was a club rep it really showed me how resilient I was.

We'd be working from 8 in the morning till 8 the next morning

always having to be upbeat, being able to relate to

so many people, quiet people, loud people.

At the same time always being enthusiastic, so it taught me

a lot of skills that I've taken through business.

Jade is now a top sales person

and a top earner in a direct marketing company.

As soon as Jade went out to work,

I think she realised that she didn't want to just be like everyone else,

she really, really wanted to succeed.

I think the reason why money is so important to me is

because my dad came from pretty much having nothing

and he built his own business up so I think that pretty much inspires me.

'Good afternoon, Lord Sugar would like you to meet him at

'a wholesale warehouse in Essex.'

But in week seven, stepping up to run a team for the first time,

Jade's business skills deserted her.

On the Flip It task, Jade just missed the point.

Now, this is very similar to the environment where

I started my business and that is really what this task is all about,

you starting a business from scratch.

The teams had to buy stock, sell it, then reinvest in what sold best.

If you can out these through, I'm going to split...

Jade really didn't get the Flip It task.

I don't know what went wrong for her because she is a business woman,

but the margins were all over the place, logistics...

all over the place.

She just lost it.

-Hi, guys.

-How's it going?

-'We're thinking about putting a lot of our eggs in one basket.'

The insects, there's a great margin on them,

we're buying them for 60p, selling them for £2-3 each.

I think it's good to have a few different things in the stall

cos if you don't like insects you can sell them the other things.

Just to let you know what we've got, we've got 21 MP3 players,

we've got 60 of the insects, and we've got 15 chargers.

As I was doing the numbers what I was realising was

let's focus on one or two products,

we're tripling the margin and that's what we should do,

but instead Jade wanted to keep it varied

and too many products and that's where we probably lost it.

-What's our strategy now?

-You should just go and spend everything.

We're all in agreement that we're going to get a large proportion of insects.

'Right, well, no, well, obviously... I think get some more of the hot water bottles.

'Fake tan sells well'

and whatever you think, a mixture of the other stuff.

'It's up to you how much you buy now...'

God...that's not a strategy is it?!

-JADE CONTINUES TALKING

-It's just a bit like nothing.

She hasn't even thought about it, has she?

'You know, I think in those situations when you're under' pressure,

you've got to kind of wash that away and go right, clear thinking,

just make a decision.

And whatever your decision is just stick to it.

I think maybe my lack of management skills in comparison to

some of the rest shone through then, unfortunately.

I was told by Karren that you just said to them as team leader,

"Buy what you think you need."

There was no... doesn't seem to be any strategy.

Jade, who are you bringing back into his boardroom with you?

I'm going to bring Azhar.

'I couldn't make a decision about who to take in.

'Now, it wasn't just for a minute,'

I was faffing around for about four minutes saying,

"Well, I know that I want to take Azhar but I don't know who else."

Erm, and I'm going to bring...Tom.

Right.

OK, that's interesting.

Jade made a lot of mistakes on the reinvestment task but I think

the biggest mistake of all was taking Tom back into the boardroom with her.

It proved more than anything else that she couldn't make a decision.

She couldn't actually decide who should go in and for what reasons.

I don't know who to choose.

I know that Azhar caused a problem

so it's hard to choose someone else when everyone else performed so well.

Right, that it?

Yeah, it's going to have to be, I don't know what else to do.

When Jade lost as PM and she took me into the boardroom,

obviously that was a big mistake cos I'm the strongest candidate

and she didn't stand a chance, but she fought for every inch of her life.

She wanted to be here. She showed grit, she showed determination

and I think that rubbed off on Lord Sugar.

So, Jade, why do you feel you should stay in this process?

I have been a constant performer all the way through and I've sold all the way through.

Lord Sugar had to look across the table and look at the energy

and the passion between Azhar and Jade.

And no wonder he kept Jade in the process. She fought for her life.

Do you know something?

It was her enthusiasm and passion that saved her from being fired.

But when someone is not being constructive

and saying the same sentence all the time about

have you thought about this, this and this...?

'Azhar...flat.

'Unenthusiastic, didn't have the passion.'

Her passion carried her through by the skin of her teeth.

Jade's got a lot of qualities that I admire in a business woman.

She is really creative. She's got a keen business mind.

She can see through all the noise and be very straight forward and direct.

We saw Jade as PM in task ten. Time to redeem herself.

In week ten,

the teams had to negotiate customer discounts for a daily deals website.

Jade do you want...

Hold on, let me just phone first before you ask me questions

and then we can talk about it.

Jade had plenty to prove.

She did extraordinarily well. Strong team leader.

I'd rather have quality over quantity.

Yeah, OK.

She laid down the rules.

We want quality deals and plenty of them, giving a good margin.

Success or failure came down to clinching one big deal.

I think that this one's absolutely vital that we get The Sanctuary.

Yeah, I'm the same.

-In terms of leading the pitch for it...?

-I'm going to do it.

-Definitely going to do it?

-Yeah.

I would like to do it too.

-It's a very important one, isn't it?

-I'm sure I'll be fine.

Targeting one of London's top spas, Jade went in hard.

The site generally works that there's a 50% discount.

A 50% rate is a far higher discount than we have ever, ever done.

We think that you've got the right brand and the right product.

You are the people that we are confident,

if you could work with us, will get the best response.

It looked doubtful, but her passion paid off.

Right, OK. We could potentially offer the 50% discount.

-You have got SUCH a high discount on there.

-You've given us a great deal.

Thank you very much, we know this is a great deal,

-and hopefully it'll work really well.

-Hopefully it'll work for all of us.

If her deal sold well online, Jade would be back in the game.

Jade's spa deal achieved 87 sales.

Total revenue, 8,613

So Phoenix win by over £8,000.

ALL: Thank you, Lord Sugar.

We know that Jade is creative, we know she's enthusiastic,

very passionate, but has she got that icicle in the heart that makes

her a good business woman in terms of strategy, and determination?

The competition is strong

but I'm here to prove that I can beat them all.

Ricky Martin.

Jab, foot across.

Showman.

And use it wisely cos there's only 200 bottles.

They're gone today, and they're spicy as well.

Self-assured.

We're going with the biodegradable bin.

So basically, we've invented the bin.

ADAM SNIGGERS

And dominating.

As project manager that's quite insensitive.

You've ignored me and said this is the product, get behind it.

We're 100% behind it, we've told you that.

26-year-old Ricky's trademark is an ability to sell...himself.

I think Lord Sugar saw the potential in me.

Just sat opposite the desk, he felt the charisma coming from me.

Ricky was an interesting one cos he turned up like a showman,

bit of a blagger.

Ricky's got a lot to say for himself,

and not all of it very good.

I like to think of myself as a business superstar.

When I'm in a group with men, I am the alpha male of that group.

There's something about me that they all want to be around me

and to follow me, so I'm always the leader of the pack.

My biggest issue there is selling the gloves to the other guys

-who in my opinion have made their decision regardless of what we've done today.

-Yeah.

-They're still going to run with Duane's idea.

-Yes.

When I first met Ricky I thought he was very arrogant.

'I didn't really see how he could be successful in business.'

'He can be a bit cocky.'

I think he thinks he's quite a bit better than he is.

But bluster didn't pass muster when in week three Ricky headed up

a kitchen team making a new brand of sauce.

Whoop, careful. Time is money, boys, time is money!

Ricky really came to my attention in the condiment task.

He was, "I'll run the factory, I'll look after the boys."

Sugar, white wine vinegar, onion and water, please.

Right, guys, we need to get the additional ingredient in here.

In a task where quantity was key, the job needed organisation.

Ricky! There's something wrong with it.

Something's not right, something's missing, I don't know what.

Then actually when it came down to it,

he couldn't run the factory, he couldn't manage the boys.

It was all loads of bravado and no substance.

We're going to have to waste that batch then.

Forgetting a single ingredient ruined a batch of over 100 bottles.

Ricky's running the show and I think it should've been less haste,

more speed, really.

The condiment factory, I thought, I'm going to do this,

I'm going to lead the guys to success here, but I was hugely to blame.

In terms of our costings though.

-Yep, well, let's not

-BLEEP

-panic, but what can we do?

Afternoon.

ALL: Good afternoon, Lord Sugar.

In the boardroom, Lord Sugar nailed it, the loss was down to Ricky.

It seems to me that the production was all screwed up here.

One batch gets messed up cos there's not the correct ingredients in it

and not enough is produced.

But facing the firing line, Ricky put punch into his patter.

First time Ricky was in the bottom three,

that's when we saw Ricky the fighter come out.

He absolutely floored Michael.

You undelivered. You sold rubbish figures.

I'd be embarrassed by those figures that you sold.

He shifted the focus from himself to the sales team.

The inner animal did come out of me at that stage

and I pretty much fired Michael myself.

You've been a passenger the whole way. You've sat on the fence...

No... I think, you guys underestimate me.

Lord Sugar wants to go into business with someone who

makes things happen and makes money and you're not the man.

Michael, you're fired.

When he's been in the boardroom and when he's under pressure

he talks extremely well and he's been ruthless when he's needed to be.

In your honest opinion, which of us is more culpable? Just give me an answer.

I think both of you are at fault, if I had to say who's more - yourself. You buckled.

You were saying you were good at negotiating,

you made £350 between two of you.

How good's that negotiation skills? Terrible.

'He look like a bruiser cos he is a bruiser.'

He's like one of those great ancient battle ships that used to

gather speed until it had reached ramming speed

and then it would sink the enemy.

I brought in over £6,000.

If there were three of me we'd have beaten the other team.

Gabrielle, you are fired.

You're also fired.

When Ricky's on the ropes, he knows how to come back fighting.

He's been a professional wrestler for eight years.

SONG: "Another One Bites The Dust."

You'll always witness the fitness with Ricky Martin.

HE YELLS OUT

It's all about pushing yourself and going that extra mile to get results.

That's all about me -

tough is just not enough.

SHOUTING AND JEERING

I guess in the fight game, including wrestling,

you fight your corner, yeah?

Ricky's corner always seems to be in the boardroom

and he defends himself brilliantly,

and he comes out of his corner fighting.

CHEERING

In week five, Ricky entered the ring expecting to deliver a knockout.

We're extremely excited about this new class.

We feel like it is innovative, we feel like it is fun.

He dreamt up a fight-based fitness franchise...

-Morning, everyone.

-ALL: Morning.

..and left Duane in charge of making the video.

I've done something like this before.

I think, if I'm taking it on, I have to have the final decision

-in some of the shots.

-I'm happy, if you need to make a decision like that, you make that decision.

-But the result wasn't fit for purpose.

-Five, six, seven, eight!

'Beat Battle is a unique combination of dance and mixed martial arts!

'Get fit, have fun and burn calories.'

You say this product is unique.

-Yes.

-Have you had a look at what else is out there?

Looking at the quick demo, it looks very similar to me.

Facing Lord Sugar's final round again, Ricky was forced into submission.

Well, Ricky, I have to, um, say

the people that actually contributed the most

are the ones that you have chosen to bring in and...

-it may be the ones that did the least get away with it.

-Yes.

Well, yes?

-KARREN:

-'Ricky made a mistake and Alan told him so.

He'd brought Duane and Laura back to the boardroom to the final three and they'd done the most.

Ricky survived...

Duane, you're fired.

..just!

You've got, um,

Nick and Karren to thank for you staying here today, Ricky...

-Thank you very much.

-..because, if it was solely on

today's task, I've got to tell you, you were very close to leaving also.

That, for him, was the launch pad to actually realise

that "I need to listen, I need to engage,

"I need to understand and then I need to act."

After the fitness task, I did think I had to show Lord Sugar, Nick and Karren other skills that I had.

It was important to show a little bit more of the Richard and a little bit less of the Ricky.

Thank you for the feedback.

Ricky grew up in Hampshire, the second of three sons.

I owe everything that I've got, everything I've done in life, to my mum.

After his parents divorced, the boys faced hardship.

My mum would've gone without food on certain occasions,

she would've probably gone without new clothing on certain occasions

to make sure that I had food,

I had my school kit, I had everything that I needed.

Everything Ricky does, I think he has his mum in mind,

as well as himself, he's always wanted to prove himself

and be successful and that is to look after his mum.

I'm just proud of my son. I couldn't wish

for a nicer, happier son than I've got, he's lovely to me,

he's good to me, he speaks to me all the time,

he's just generally a good, good man.

I want to do her proud now and I really want to give back to her,

um, by winning this process and setting her up for life.

Ricky was the first in his family to go to university.

He did very well in all his exams,

and he was taking a really hard degree,

which I was really, really proud of him for,

um, very, very proud.

After graduating, he joined a scientific recruitment company.

What makes me successful within the scientific recruitment industry?

First and foremost, a credibility in what I do.

I've got a degree in biochemistry, I love my science,

I have a big geeky side and I love talking about the science.

I think his team idolise him, because of how well he's done.

He is one of the company's youngest team leaders

and I think they aspire to be able to perform as well as he's done.

Ricky has been Project Manager twice, and he's lost both times.

It's absolutely devastating, um,

I truly believe I'm the best person in this process

and it's gutting that I've lost on both times that I've led the group.

Leading a task to raise awareness of English sparkling wine,

his pitch was flawless.

Our themes are quality, quality and quality.

We want that message to be crystal clear to people.

Oh! It's horrible!

This isn't the English sparkling wine that I ordered!

But another disastrous video took the fizz out of his campaign.

-This is the second time you've been Project Manager...

-Yes, Lord Sugar.

-..and the second time you've lost?

-Yes...

-You didn't bring your people

-into a win the last time, did you?

-Unfortunately not, no.

Then we saw the bravado fall away, we saw the showman fall away,

and we saw this real desire and passion to be in this process.

With the lessons that I've learned from yourself, Nick and Karren,

I feel I'm a much stronger person and the business plan I've got

is so exciting, I've got so many ideas going into that, it is going

-to make money and I'd love to be on that journey with you.

-Hmm.

CHEERING

-JADE: Jenna's gone! NICK:

-Welcome back!

RICKY: How you doing? All right?

Behind that thick skull,

there's a big brain that beats at a very fast rate indeed.

He's very structured, very articulate.

I think we've definitely started to see a more rounded version of Ricky,

far less showman and far more businessman.

-Thank you very much!

-Nick Holzherr! Articulate...

Something that you wouldn't usually taste together -

that's what we wanted to do.

-So we'll give you an order for 50 cases.

-Thank you very much.

..perceptive...

-For the first part, most important is to get an understanding...

-Yeah.

..of what is this wine? Who buys it? Why do they buy it?

-..and level-headed.

-Before we miss out

a certain step, we need to talk to the PM about it.

Right from the start, nerves of steel from Nick.

Is there anyone that wants to be the Project Manager?

Anyone screaming out?

I'll put myself forward if nobody wants to do it.

He volunteers for the very first one, yeah?

At least he had the bottle to go for it,

when everybody else was shying away.

-Congratulations!

-Well done.

-Cheers.

Project managing seven people I've met for five minutes,

um, a lot of pressure, a lot of responsibility and he stepped up to the plate,

so I had a lot of respect for him for doing that.

Being Project Manager, you're in the firing line

and was aware that, if I had lost that task,

or I made too many mistakes, I was in prime position to get fired.

Nick's team decided to print designs on bags

and teddies to sell to tourists.

I think you should go for the smaller bears rather than larger bears. Smaller bears?

I'm making the decision big bears.

-KARREN:

-Nick put himself forward to be the Project Manager

in the first task, always the most difficult.

People are fighting for the limelight, fighting to get their point across.

Would they buy a bear for £15?

In terms of starting point, we're agreed on £12, yeah?

No, I've made a decision. £15 for it.

Holding together some really strong characters is a skill

and I think he showed that he has that skill.

Try and hit £325 each for sales today.

Nick spotted that high margins were the key to victory.

We'll make the most profit if we sell the teddies at £15 -

that's where the real massive margin's going to be.

The thing about Nick that impresses me is that he always gets the task,

but he does that in a very calm and measured way

and that's a very, very good quality to have.

Nick's ability to understand the real issue in a task,

and grasp it,

was evident in the flip-it task.

It was Nick's second stint as project manager.

Buy goods, spot top sellers and reinvest in more.

It's not too heavy, not too orange, just goes on evenly, no streaks.

Smell what sells and get some more. Pretty simple.

-All the tan's gone now.

-All the tan's gone now.

So every bit of money we've got, reinvest it into tan?

We only want tan, so as much money as we can straight into tan.

Who won the task? Nick did.

I gave you 150 quid and you demonstrated that,

in the course of a day, that you can change that into £955.

And so very, very well done to the winning team.

Nick was born in Switzerland,

showing little sign of the budding businessmen he would become.

He was a very dreamy child.

He was not really interested in, say,

in academic work very much, or schoolwork,

but he was very much interested in play.

Mum was possibly a little bit worried that I maybe

wasn't that intelligent or that I may need some kind of help somehow.

I didn't have a TV until I was quite a bit older.

Um, we didn't listen to much music. It was very much based around, um,

building sort of camps out in the woods.

My childhood was very much based outdoors.

But Nick's dreamy childhood was brought to an abrupt end

when his father had a serious accident.

When I was 18 and saving up money to go travelling,

um, my dad had an accident, unfortunately, when he was paragliding.

The last thing I remember was the paraglider snapping open,

I must've swung violently to and fro

and landed on my left shoulder, because...

but I had blacked out by the time I hit the ground.

I was the only sort of family member, really,

sort of old enough or sort of, er, responsible enough, I guess,

to sort everything out, so I had to spend a few months helping him

get back to England and helping him sort of recover from the accident.

Yes. That was, that was quite, quite a difficult time.

It was difficult, being 18 years old and having quite a lot of responsibility.

I had to use my initiative, I had to use my common sense,

had to plan things, organise things,

and I think those are skills that I use in business every day.

In the end, Nick got his round-the-world trip

and it helped him focus on business.

Um, travelling did have quite a big impact on me.

You know, I was quite quiet and dreamy before I went.

I think what made me interested in business

was actually seeing how many different ways of doing business,

whether that's selling deep-fried bugs on the street corner

or whether it's selling trinkets or whatever.

And I did come back more clear with what I actually wanted to do

and I wanted do business and I wanted to make lots of money

and wanted to kind of conquer the world.

At university in Birmingham, spotting a gap in the market,

he set up his first venture.

The first company I set up, which was kind of set up

when I was at university, was called CoGo MoGo.

It was actually based on the campus itself.

He knew there'd be lots of students, his perfect target market -

they want a cheap cup of coffee and he can provide that for them.

People loved to buy the coffee, we had a big fan base of it.

It's been so successful, I think the regional businesses in the area selling coffee have really struggled.

When I came to finishing university, or came close to finishing,

I did have some very attractive job offers on the plate,

so I decided to take the sort of plunge into

setting my own business up. It is difficult to, um...

really difficult to make money in business, um, but we succeeded.

After selling the coffee operation,

Nick started a phone-based business card company.

We created a platform where users could

link information about themselves to a QR code.

You click one button. It saves all the contact details onto your phone,

you link with social media to it, you can track how many people

are scanning my business card and where from.

I'm really, really proud of what Nick's achieved.

It's been amazing to see his success in his businesses,

but it's not something we had ever had past him.

Nick is a nice young man and nice is a strength,

but sometimes it can be a weakness.

When you see something going wrong,

you've got to have the force of personality

to rush into the middle of the fray and stamp your foot

and say, "No! You've gotta change... This is wrong!"

-1.20?

-I've got no clue on this. I don't buy this shit.

In week four, Nick's team created designs to revamp

and sell on bric-a-brac.

< They're all mini tables.

Do people buy this kind of stuff as mini tables?

£60 I'd probably pay for something like this.

That's too tall, perhaps.

I still just think it looks like a box on a ladder.

-KARREN:

-'He knew that that wasn't going to be'

the best way forward, but he didn't step up and he didn't say it.

Actually, I really like that.

Um, some of the things did look a bit, er, odd.

Sometimes I'm a little bit too quiet,

I say things and don't push them through enough.

And in week five,

realising his team's fitness video was going wrong,

Nick still kept quiet.

I think, talking about the vision of what the film will look like,

my big concern now is

to make sure that we do create a martial art dance routine and not just a dance routine.

We are in danger of just creating another dance routine.

Back! One, two, three, four! Knee crunch!

I disagree, but it doesn't mean... As I say, one person leads it, I'm happy to go with it.

NICK: 'He was absolutely right.'

Did he roar in there, stamp his foot,

do a double somersault and demand that things were changed?

No, he didn't! And it cost them. They lost on that.

I don't think he's that argumentative.

I think he's very easy-going.

On occasions, he should potentially maybe stand up for his ideas better.

The headline here is that everyone says, "Yes, a good idea,"

but not executed, um, properly,

so it looks pretty samey to things that are on the market.

Nick's laid-back approach has a positive side.

He's a natural peacemaker.

-It's the same thing!

-No, no.

-We have an opinion and you don't like it!

-It's not that!

-It is! I'm getting a bit pissed off, if I'm quite honest!

-Yeah, let's be friends on this, OK?

-Yeah!

-Shake hands, guys.

I'm all for... No, let's not force it. Like I think...

NICK LAUGHS

-KARREN:

-'The thing about Nick, he's very much a team player.'

He brings people together, he can't be bothered with the politics.

It's all about the task, it's all about the business

and it's all about winning.

-Team Sterling!

-His mix of talent and character has gone down well.

GABRIELLE LAUGHS: Group hug, guys!

And in week nine, he was one of five candidates on offer.

You three, choose one of these people

you'd like to come and join you.

-JADE AND ADAM: Nick.

-Do you think?!

-Yeah.

-Yeah.

-Nick, please.

-Nick, you're very popular. >

-ADAM:

-Welcome!

JADE: 'I really like working with Nick.'

He's a very intelligent man, very good at putting his point across.

I think he's a really strong contender.

Being chosen by the other team to come over and join them was

a massive compliment to me and made me, you know, it did feel very good.

-KARREN:

-'Nick's the most successful candidate in the final five

'and, actually, he's never been in the bottom three.

'But the downside of that is you don't'

get to be in the boardroom with Lord Sugar.

He doesn't get to know about you, he doesn't hear your passion,

sense your enthusiasm to be in the process,

so he really, really now has to shine through.

One, two, three! Switch, switch!

-Go-getter...

-Mind your backs now! ..Go on!

-Where am I going?

-Just keep running!

-Where?

..fearless...

50p a bag now, last few bags.

Vintage shop, vintage prices. We've got the last few bits now for you.

..and a charmer.

-How are you, girls? Nice to meet you.

-Hi.

-I'm Adam.

-Anything you need, just give me a shout.

-Thank you.

We've got five hot water bottle,

complete with covers now, left to do at a fiver.

Your gift ideas now. The last five!

Natural salesman with a market stall banter, 32-year-old Adam Corbally.

Shout out a number. Not your phone numbers, girls. A price.

There you go, sweetheart. Help yourself. Tell me what you think.

-Do you want two for a fiver?

-No.

-D'you want another, yeah? Good lad.

Two for a fiver. Thank you. Last few bits now, let's clear 'em up!

Adam loves to be the centre of attention.

But his mouth gets him into trouble.

Regardless of what the task is, he's been in the boardroom

a number of times reminding Alan, "Credit where credit's due."

You know, I had a major role in the operation, as per usual.

-Ricky ran the job...

-Modesty manager, was it, yeah?

Well, you know, credit where it's due and obviously...

Well, I'll decide whether there's any credit due.

It was utterly delicious at first and then I think I added

the, er, the key name Meatballs

-I believe...

-But we're obviously going to put "meatballs" in there!

He just irritates me. I can't do anything about it, it's nothing personal,

he's just not my best mate.

And he doesn't just save his banter for the boardroom.

700 square foot unit, with the table and chairs in,

it's going to look stupid.

We've all got some fantastic ideas

and I'm sure everyone's ideas are valid.

We're not on the pitch yet, Azhar, not pitching the product yet. You don't have to convince us, mate!

It's not important what HE does, it's important what the team does

and that was never more evident than in the fitness task.

This when we are thinking of is this, you know,

with the claws, then this.

In week five, Adam muscled in on Jade's fitness video,

as choreographer.

Congratulations. Well done for making the cut.

So loads of energy, big smiles, and let's make a video.

He's the "choreographer"! I mean, what difference does it make?

Really sticking his nose in, trying to make himself important.

AZHAR: Can I suggest an idea?

When I say, "Welcome to the Groove Train,"

you fade in a spinning ball, maybe?

-We'll do that in editing...

-I need to be involved in this conversation,

-cos I'm telling the dancers what to do...

-This is the conversation.

-Right, OK.

-There you go.

-So that's your introduction?

-Yeah...

-But rather than just everyone speak all at...

-That's what it is.

-Right.

'I think the reason why Adam was going on and,'

you know, trying to get everybody to smile when I was directing

and, you know, interrupting, really, is because he wants to be heard,

to be seen he's doing something, but sometimes, you just need to shut up.

-< JADE TALKS

-# What a feeling! You all know this one... #

AZHAR: Adam?

-# ..here's believing... #

-Adam?

-You what?

'I don't think we've yet seen a complete picture of who Adam is.'

He's a great salesman, he's very enthusiastic,

but he does lose his way occasionally.

Growing up with two brothers in Glossop, Derbyshire,

there was no sign of the mouthy market trader.

Believe it or not, as a child growing up, I was very, very shy.

When he went to nursery and school,

he'd sort of cling to me, I'd sort of have to rip him off me

to take him into school. There was a time when he was on stage at school,

and he was only young, but he had his hand over his eyes

and he didn't want to look at the audience, he was so shy.

And in the end, he started crying and they sort of dragged him off

and, by then, I was in tears, because I wanted to go and rescue him.

When his parents divorced, Adam's life changed.

He was eight. It did affect him quite, quite badly.

I was, um, a single mum for a few years,

so it was quite difficult financially,

but, er, I worked long hours, which meant that sometimes they were

left to their own devices, which perhaps wasn't too good a thing.

At secondary school, you meet lots of new people,

you make lots of new friends

and you start going to parties, obviously,

you start meeting girls and all that kind of thing.

He ended up with poor grades.

I left school at 16, I got a job, left a job, got a job, left a job.

When he left school, he had a lot of different jobs.

I think he realised that he should've tried harder at school

and he should've got more qualifications.

I must've had 20 jobs before I realised I wanted to work for myself.

With a flash of entrepreneurial flair,

Adam set up a food and veg stall in Glossop market.

I think I surprised everyone, including myself,

when I set my own business up at 19.

It's not the sort of thing people were doing back then, you know.

Work was good, there was a lot of jobs knocking about,

it wasn't like it is now.

Yeah, I choose to work for myself and I've never regretted it.

You know, you have some good days and some bad days.

People don't realise how hard you actually have to work,

you know, especially in the early days.

You've got to work day and night, holidays are out the window,

spare time's out the window and, sometimes, wages are out the window.

Adam ploughed his profits into a £1 million property portfolio.

He's got eight houses that he rents out.

But what you'll do is he'll weigh things up

and, if he thinks it's a good investment, he will go for it.

Yeah, when people first meet Adam, they think he's just a joker

and a comedian, but he's got another side to him, a business mind.

Not many people see this, but working with him, I get to see

that he never switches off, he's 100% on the ball all the time.

Adam's watershed moment came after the gourmet food task.

There's been a bit of a revolution, as far as street food is concerned,

so your next task is all about setting up a mobile restaurant.

This is quality food. I don't want any junk served up here.

-Adam, you will be team leader...

-Thank you.

-..of Phoenix, OK.

Task six, going up to Scotland,

I learned a hell of a lot about people in my team, about myself.

Lord Sugar appointed Adam to be in charge of the food task in Scotland

and what was the brief? Gourmet food.

Could we use dried rosemary? Maybe it's cheaper?

-It doesn't have the same flavour as the fresh.

-Yeah, but I'm just thinking of cost, but...

Without wishing to be unkind,

it may well be that Adam struggled with the meaning of the word gourmet.

He wanted to cut corners and go cheap, cheap and I was like,

"Yeah, but that's not gourmet, it'll taste horrible."

It's just about profit, you know, not taste and...

I know what you're saying, but I think we need to find that balance about cost and quality.

Hearts programme!

After Adam's high-margin meatballs failed to score

-with local football fans...

-Get your meatballs now, guys.

-5.99!

-..Lord Sugar put him through the mincer.

WHISTLE BLOWS

I believe that one of the problems of this task was that

your market trader mentality kicked in, "Keep the costs right down,

"make something very, very simple and flog it for a load of money."

-How much were they?

-5.99 we priced them at.

-5.99?

-Per portion, yeah.

-At a Hearts football match in...?

-Yeah, based on the research team...

-They don't pay that for a striker!

-KARREN LAUGHS

It felt awful to lose, it really did.

I felt like I'd let the team down, I'd let myself down,

I felt I'd let Lord Sugar down, I felt like I'd let everyone down.

Why should I let you stay here, Adam?

Lord Sugar, I'd be perfect as your business partner,

-a really hard work...

-Simple words! Give me something better than that!

-Please!

-Keep me in this process, I'll show you what I've got.

I've done as well as I can and, you know, I'm here to do even better.

OK.

He got such a telling off in the boardroom for the mistakes

he had made that, actually, I think he understood it was make or break.

Adam...

You're certainly an enthusiastic person,

but there are at least two or three big errors been made on this task

and you were supposed to be the team leader.

'Lord Sugar gave me some really good advice on that task,'

which was less mouth and more brains.

I took that advice on board.

You got away with it, you know, on the borderline here, OK?

I understand that, Lord Sugar.

'He had to really man up and understand what this process'

is about - listen, learn, adapt, improve or go home.

Thank you. Thanks very much.

The very next week, Adam shone shifting goods in a market...

I'll do it for a tenner for all three, just cos it's raining. ..Thank you, that's great.

..confirming his reputation as the group's best salesman.

We've got the self tan we can do a deal on with rainy-day prices.

In the boardroom, it was all praise.

The stuff was flying out in the market,

mainly down to Adam's market patter.

"Rainy-day prices! Come on, gorgeous ladies!" And all sorts I heard.

-LORD SUGAR:

-Good.

But in week eight, the urban art task threw Adam

into unfamiliar territory.

I'm a bit of a novice, to be honest with you. I do appreciate it and I love that.

It gets your mind going, doesn't it?

Following the roasting that Lord Sugar gave him

on the food task, right, he picked up his game

and started to actually learn and that became evident on the art task.

I've actually connected with quite a few of the artists and my interpretations of their work,

but this, to me, is the best thing we've seen all day.

Adam and art?

Chalk and cheese?

One of the questions we was asked today was,

"Which medium does he use?" Now, a medium to me is someone who's used to contact the other side.

I think Adam's proved he's a quick learner, he can adapt.

He's learning about the business process, about smoothing off some of the edges.

-Which one do you want, sweetheart?

-Um, the bottom one.

The bottom one? Yeah, no problem.

He suddenly began to realise it's not all about shouting.

Yeah, I can do you that as a print or in the frame.

-Just a print.

-Yeah, do you want one of those?

-Yes, please.

-No problem.

And who came away, a million miles adrift of his comfort zone,

with the biggest sales?

Step forward, Adam. Extraordinary.

£750 please.

I think, during the course of the past eight weeks, has shown that he can adapt.

He started off like a bit of a nutter,

but has really actually moulded his way into the process.

Adam is an exceptional salesman.

What we need to know is, is he more than just that?

We've seen enough of Adam being the great salesman,

but is he a businessman? Is he really a businessman?

Not long to go now, but that's what he's got to prove from now on.

Ten weeks gone.

Two to go.

On offer - a £250,000 investment.

I've demonstrated all the skills that, um, he's looking for,

so I don't see any reason why I shouldn't be

Lord Sugar's next business partner.

'It's fantastic to be this close.

'The feeling is amazing. I've proved myself in the tasks'

and now it's time to prove myself as an individual.

'I want this investment with Lord Sugar, because it's an unbelievable opportunity.'

I'm going for victory. I've always wanted to come out on top

and I've got no doubt that I've got the ability to do that.

I've got the best business plan.

I'd be person that would work best with him,

because some of these people in this process, you know, you wouldn't want to work with them

on a daily basis and I will make him a lot of money. That's it, it's simple.

I deserve to be Lord Sugar's business partner, because not only am I

the best candidate with the best credentials in the process,

I personally feel that I want it more than anyone

and I've proven to Lord Sugar already that I can turn my hand to anything,

so partnering with me would be one of the best decisions he ever makes.

One prize,

five candidates.

The Apprentice means business.

Good morning.

ALL: Good morning, Lord Sugar.

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