English Bubbles The Apprentice

This is not about a job any more.

I'm the investor and you are going to make me some money.

Heading to London, 16 potential business partners,

all keen to kick-start a company.

I'm not looking for a friend.

If I want a friend, I'll get a dog.

I'm looking for a partner.

This is about me investing £250,000

into a business with one of you.

On offer, a 50-50 deal with the nation's most demanding investor.

I'm going to tell you what,

you've thrown the gauntlet down and I expect you to win.

Willing to bankroll new business in tough times,

Lord Sugar is on the hunt for one winning partnership.

Basic business principles went right down the drain on this thing.

You should've all known better.

-Start the car!

-It's a deal worth fighting for.

-It's the same thing again!

-No...

-We have an opinion and you just don't like it.

-No!

-16 candidates...

-You don't have to teach me how to suck eggs.

I know how to ask all that, I'm in a rush.

Guys, if you want it, buy it!

..12 tough weeks...

GLASS SMASHES

Bloody hell.

..one life-changing opportunity...

You're fired. You're fired.

This is my boardroom and, by the way, this is my money.

You're fired.

Previously on The Apprentice...

You're going to organise the sale of urban art.

..the teams set out to sell street art.

-I wouldn't pay for that.

-I think that's awful.

-LAUGHTER

-Shall we carry on?

-Yeah!

To me, it's very hypnotising, really.

You could look for hours and get several different meanings, really.

Gabrielle's team turned on the charm...

-Nathan, bottom line, from our side, we absolutely...

-Love this.

-..love this.

-Thank you.

-It's fantastic.

-..leaving Tom's team...

'I think I'm going to go with Sterling.'

..without their top artist.

It's a no-win situation for us, so I'm going to go for broke.

He took a gamble on big pictures.

-Cor, look at that.

-Yeah!

But...big.

Artful Gabrielle cleaned up.

-He'll do two of these for 250 if you buy them together.

-That's fine.

-Brilliant.

-We've got 1,200 for this piece.

-Yes.

-1,200 again for the other Dali.

In the boardroom, the charm paid off.

You fawned, you flattered, you listened.

Tom's motives were questioned.

Are you here for the right reasons?

-I'm here for completely the right reason.

-Jade came under pressure.

-Very indecisive. Is that you?

-No, it's not me.

-Is that you?

-I can make a decision.

-Is that you here also?

-Course it wasn't.

But it was Laura who was let go.

You think you're a good salesperson,

I'm not totally convinced.

-You're fired.

-She became the eighth casualty of the boardroom.

Now, eight remain to fight for the chance

to become Lord Sugar's business partner.

TELEPHONE RINGS

5:45am.

-Hello?

-'Good morning, this is Lord Sugar's office.

'Lord Sugar would like you to meet him

'at the Champagne Bar at St Pancras International.

'The cars will be with you in 45 minutes.'

Guys!

-What's the news?

-St Pancras, Champagne Bar.

St Pancras International station,

-45 minutes. Well, 40 minutes now.

-Yes, go on.

Three losses on the bounce is bad, you know. We need to win.

'It's a bit unfair on Phoenix at the moment, isn't it?'

Because we've absolutely smashed them apart.

I think our confidence is going up and up.

We've worked really well as a group, as a unit,

we've worked as a team.

St Pancras International.

Boasting the longest champagne bar in Europe

and some of the finest French fizz.

Good morning.

ALL: Good morning, Lord Sugar.

Well, here we are at St Pancras International

at the Grand Champagne Bar.

Now, in Britain,

last year, we imported 35 million bottles of champagne.

But lots of people have no idea how good our home-grown product is.

English sparkling wine has won many awards

and is far superior to some brands of champagne.

It's your job to raise awareness of English sparkling wine.

Now, I'm going to mix the teams up a little bit more here.

You three, choose one of these people

you'd like to come and join you.

-Nick.

-Nick.

-Do you think?

-Yes. Yes.

-Nick, please.

Nick, you're very popular.

Welcome. Welcome back, mate.

Thanks, guys.

Your job is very simple.

You're going to create a new image for the industry,

design a website and an online marketing campaign.

You're going to pitch your campaign to leading figures in the industry.

The team that comes up with the best campaign will win

and, in the losing team,

one of you will be fired.

-All clear?

-ALL: Yes, Lord Sugar.

OK, I'll see you back in the boardroom in a few days' time.

-Off you go.

-Thank you.

The sparkling wine industry, worth £1 billion in the UK,

but it's the French who dominate the market.

To increase a thirst for English sparkling wine,

teams have two days to create an awareness campaign,

a website and online ad.

But first, both teams need leaders.

Right, PM. I want to put myself forward.

Definitely would like to put myself forward.

Actually, I'd like to put myself forward again.

I know I've just been, but I've done websites and stuff before.

And I'm absolutely going to put myself forward.

I am so motivated to lead this.

Right, one vote only.

Anyone want me to be Project Manager?

-I think he would actually motivate us. I'll vote for you, actually.

-OK.

I'm going to vote for Ricky.

One-all. I'm going to vote for myself, so that's 3-1.

You need to vote for one of us out of three.

-Out of three, I'd vote for Ricky.

-Right, so Ricky's got it, then.

Project Manager. I'll put myself forward. I run a wine company.

I don't deal with English wines, I deal with French wines,

but I understand the market.

I'd like to take a lot of responsibility for the online stuff, the website, the video,

but, as an overview of wine, I think you're probably suited to it.

-Tom, you're the Project Manager.

-Let's go for it!

-Congratulations.

We're going to win this one.

RICKY: What I will say is forget the fact that Tom knows wine,

that Nick knows websites and Jade knows advertising, forget that,

cos we're better than them. Right, good luck, guys. Let's do this.

For the first part of today, the most important thing is to get an understanding

of what is this wine? Who buys it, why do they buy it?

Just to clarify, this is sparkling wine, this task, nothing to do with champagne.

No, the champagne is sparkling wine.

-Right.

-But it's named after the region, Champagne, in France.

-Ah.

-So it's a bit like...

-So it's a brand name? Like Hoover?

-Yeah.

-Hoover's a vacuum cleaner, but it's called a Hoover.

-Like petroleum jelly is Vaseline, cos everyone calls it that.

-Aha!

Or Coca-Cola is Coca-Cola, but that's the brand name. In France.

-I get it.

-Yeah.

-Brilliant.

On Ricky's team, a conference call.

-Hey, you guys. It's Ricky.

-'Just a quick one.'

Melway, Cava, Prosecco, their names actually signify that drink.

If there was one word that represented English sparkling wine,

whatever it is, just think of words and ideas that represent a drink.

I think that is a very good point.

I'd say C-E-R-T is a nice name, just off the top of my head. Cert.

Another word that springs to mind for me that represents

-Britishness, "grandeur", what you think of that?

-Mmm.

I like "chink".

C-H-I-N-K, as in chink glasses. A glass of chink.

-SHE LAUGHS

-No!

-No?

Maybe not, actually, to be fair. Not the best idea in my life.

11am.

25 miles outside London,

Denbies Wine Estate.

-How are you doing?

-Good morning.

-I'm Ricky.

-Hello. I'm Jenna.

For Jenna and Project Manager Ricky,

a crash course in grape-growing.

-We now have the beautiful, chalky soil.

-Yeah.

Perfect for vines.

What else can we say when we're discussing English sparkling wine?

-Heritage is very important.

-Important.

-Really, the emphasis

-is on quality, quality, quality.

-Yeah.

-And that is the key.

I have probably only ever drunk wine once or twice in the past, I hate the stuff.

'Team Phoenix do have a very strong team,

'but I think Tom will do too much talking'

to show he knows so much about wine

and forget we're creating a marketing campaign. We're not creating wine,

we're not selling wine, we're creating a campaign to raise the awareness.

There's kind of notes of vanilla in there, I think.

On the other team, getting a taste for the product,

wine expert Tom

and greengrocer Adam.

I could taste, like, a tangy, like a Granny Smith taste to it.

We need to hear some serious sniffing.

-Fill up those nasal passages with all the aromas and ethers.

-Smells good.

Still getting this kind of creamy vanilla notes from it,

which might be the French oak, but yeah, I think it's delightful.

Little mouthful, swish it round, suck in the air. Pow!

Stem and the foot, Adam.

Yep, sorry, yeah. Force of habit, that.

'I'm completely out of my comfort zone once again on this task.'

I knows zero about wine.

I'm a quick learner, and I'm looking forward to this task.

You can smell Christmas cake.

West London.

On the other team...

This is really a look into what the average Joe would buy.

Hunting inspiration on supermarket shelves, Stephen and Gabrielle.

Let's look at the colours and stuff.

-There's a million wines here, we'll be here all day, to be fair.

-Gold, black.

There's a million and one sparkling wines here, so where's the English sparkling?

Let's grab a sales adviser and get them to talk us through this,

cos he'll probably answer the questions we've got on our minds.

Let me have a look for someone.

Hi, mate. >

I need someone, if possible, to talk us through some sparkling wines,

-if that's all right.

-'I think Stephen expected'

a wine connoisseur in Tesco's and we were never going to do that.

We went there purely to see brand and colours and whatever else.

Excuse me.

Could I have some assistance, please?

He does get quite agitated, does get quite stressed,

and does start to get angry.

Are you happy to leave here without seeing an English sparkling wine?

Yes.

We've got a good idea of what sells in a supermarket,

-what sells to the general public, ideas on...

-Did we?

-We don't know...

-What don't we know?

-We didn't find out anything in there!

-Maybe YOU haven't. I feel I have.

2pm.

A leading marketing agency, creative base for both teams.

We didn't want to go down the name route,

we wanted to go down more, kind of, designing some kind of logo,

icon that represents English sparkling wine.

Working on the website for Tom's campaign, Nick and Jade.

We wanted to have grapes there initially,

so that would kind of show that they're English grapes.

And we're thinking, in front of that, to have, possibly,

some kind of ribbon. So on here we'd need to have E-S-W.

-Which stands for English Sparkling Wine.

-OK.

-Hello.

-Hi. This is Gabrielle.

-Hi, I'm Darren. Nice to meet you.

Downstairs, working on their website,

Stephen and architect Gabrielle.

With regards to our logo, which is like a rose/champagne glass...

And to go with Gabrielle's rose glass design - a tagline.

"Less fizz," ie, less champagne, "more sparkle," more English wine.

And Grandeur is the bottle name.

NICK: 'One of Stephen's few contributions'

was the word grandeur, as a generic name for English sparkly wines.

It's a French word!

I'm actually believing in that logo, I'm believing in that name,

and I believe it looks like a real fine bottle of sparkling English wine, so that's good.

-Darren, you're a star.

-Thank you so much.

15 minutes to do a website design, let's do it.

At the vineyard, planning their online ad, Jenna and Ricky.

So I've got in here some confetti, wine glasses, bouquet.

First job, book props for tomorrow's shoot.

'The theme for the advert is very much going to be a celebration.

'We're looking for a wedding reception.'

It doesn't have to be champagne to celebrate,

it can be English sparkling wine.

Those thrones - if you're Victoria and David Beckham, maybe you can get away with it,

-but if you're Joe Bloggs, can you?

-I'm just thinking,

the more eye-catching it is, the more people are going to look at it.

When I get married, I want a throne.

Do you drink sparkling wine?

I'm going to drink English sparkling wine.

On the other team, still researching the product,

Adam and wine broker, Tom.

Hi, guys.

Checking in on their Project Manager, the rest of Tom's team.

Have you guys got time to do the props and model?

Because we have got way too much work over here.

We're literally going straight into a wine tasting now at 4

and it'll probably take us half an hour.

Leave it with us, we'll sort it out.

Was this on our list of things we had to and there's no way they can do it?

-They can't do it.

-Oh, right.

-We just do it.

Have you got some ideas for me?

-We're going to have, obviously, a home page...

-Mm-hm?

..a page for each producer we have and the wines that they actually do,

and the tasting notes page.

The other sub-team today obviously has the Project Manager on it.

'But really, today has been all about what Nick and I are doing.'

We've come up with the brand, we're looking at the marketing now, we're coming up with everything.

So it seems a little bit strange that Tom is actually on that team,

because he knew about wine already.

If I was him, I would have wanted to be here,

cos this is really the essence of whether we win or not.

Next on their quest to explore English sparkling wine,

a tasting run by Adam and Tom.

So if you just take a glass each at the moment,

be careful to make sure you hold the stems when you're tasting sparkling wine.

What we want you all to do is give it a nice sniff inside the glass and try and get some of the aromas.

The smell, first of all, is quite tangy. Um...

Green fruit, maybe apples?

Whilst they're enjoying themselves, the other team are really busy!

We might as well finish our glass.

Should the Project Manager be having fun or should he be

actually in control of the task?

What you want to do is, you want to oxidate the wine

and obviously bring out its full character

and bring out the different elements and depth of the wine, like so.

So if you want to take a sip now, guys...

'I've enjoyed myself thoroughly today.'

It's been a great day. Me and Adam had a lot of fun.

HE GULPS THEN LAUGHS

We've really got to grips with the English wine sparkling. Sorry.

Really got to grips with English wine sparking...

HE GIGGLES

8:30pm.

Back at the house,

planning tomorrow's filming for their online ad, Ricky's team.

I don't want this video coming back and being ultra-gimmicky.

The message we got from absolutely everyone is it's quality,

it is the level that champagne is, but people don't know that.

It's really important that we get English sparkling wine into the advert as much as possible.

We want to promote awareness of English sparkling wine.

With any advert, the first thing you need to do is grab the attention.

It's the touch of humour you remember and think, "That was quite funny."

I don't want the advert being TOO funny. If it's funny, all of a sudden it's not quality any more.

How are we going to split the teams tomorrow?

Gabby, you and I do the website together. Stephen and Jenna can do the advert together.

I'm feeling really good about the task. I think they've got enough for the advert,

they've got enough direction, props are there, they know what we're looking for.

I think it will come back as we're expecting.

8am.

24 hours before both teams

must pitch their campaigns to industry experts.

I think yesterday was a day of planning, thoughts and ideas.

-And today is...

-A day of action.

-Deploy it all tomorrow, and now the pitch...

-Yes.

Win the task, have a nice treat.

At the agency, finishing their website design,

Gabrielle and Project Manager, Ricky.

One thing that was key to our research is quality,

so I'm doing the three-word rule and say, "Quality, quality, quality."

And I want that to come out on the website, on the web pages,

on the video, and I think that needs to be key.

Hampstead.

Kenwood House.

For Ricky's team,

a high-class backdrop to their wedding-themed wine ad.

"Less fizz, more sparkle."

-Yeah, it's good.

-It's good, isn't it?

Directing, Jenna and Stephen.

-Grand-deu-er, is that how you pronounce it?

-Grandeur.

-Gan-drew.

My accent.

Jenna, how does it feel?

I feel, like, very important.

-Excuse me, sir, will you pass me a glass of English sparkling wine?

-Of course.

-Champagne or...?

-English sparkling.

-Oh, sorry. I didn't want to offend.

Barbara, can you go here? We might change you round in a minute.

For the other team, an East London gastro pub,

location for their dinner party video.

How do you turn these lights off?

Running it, Jade and Adam.

I'm the choreographer, so I'm in charge of putting everyone

in their place, letting you all know what you should and shouldn't be doing.

With make up and hair, I'd say, just touch everyone up a bit,

nothing too over-the-top. It's not a massive night out.

It's a nice evening, a bit of a get-together. You know the score, don't you?

I'm not patronising anyone by any means, but today,

whenever we're chinking or drinking,

it's stem and bass, OK?

It's not this, it's not this, it's not here, it's this.

I don't want to keep cutting, we've hardly any time now,

so I don't want to keep cutting to polish glasses and so on.

He's decided he's a choreographer. It's funny, cos there's no dancing.

Is everyone OK, yeah? And if we can have complete silence, please.

And action.

BOTTLE POPS

-Cheers.

-Cheers.

'I don't like working with Adam,'

doing things like this, but it's our task

and we need to do it well. So if he wants to pretend he's in charge,

or be in charge, I'll assist, and I'm going to make sure the vision

comes out at the end and that's it, really.

-Cheerio.

-Thank you.

-Thanks, mate. Cheers.

If you ever need any choreography doing, any directing.

See you later. Thanks, guys. Cheers. See you now.

-See you now!

-Do you know what choreography means?

-Making sure everyone's in the right place and knows what they're doing.

-It doesn't.

-It does!

-No, it doesn't.

-I've checked with everyone.

You're going to be like, "What is this?!

"This is not my English sparkling wine I ordered."

It's like in disgust.

-On the other team...

-And then you're going to be like Basil Fawlty,

-Fawlty Towers, "No!"

-OK.

-Hey, guys.

-Project manager Ricky checks in on progress.

I know we've got a few ideas that have been going on the storyboard.

'I just don't want it to be too cheesy or too gimmicky.'

-No, it won't be.

-It makes sense.

'Or just completely contradict the class we're showing on the website.'

Ricky, we're obviously pushed for time.

-Cool, crack on, then. I'll speak to you later.

-'Bye!'

-Great.

It sounds like they're on the same wavelength as us,

which is great, and they've not killed each other - again, great.

'I've got confidence in Stephen and Jenna today.'

They know the message we're looking to do and, to be fair,

I haven't given them enough props to give them any other options.

I've given them a grand tea room, the setting is already in place

for them to do, so surely even they can't get it wrong.

And action.

Well, finally, our glasses are charged

with a fine English sparkling wine.

Less fizz and more sparkle!

ALL: Cheers!

-Great.

-Very good.

-Happy?

-I'm happy with that.

I basically have a little dot and a line saying,

"lay-out guidelines" and, um, "logo."

Finishing the website for their team,

technology entrepreneur, Nick, and project manager, Tom.

It should come up with a page where it says "where to buy",

so you click on "where to buy" for that specific bottle of sparkling I just read about

and there'll be a link to their website - the wine, the price, is it available? Yes.

A really important part of this brief is to raise awareness

of English sparkling wines, to attract new customers.

They haven't really understood that. They've created a website

for existing users about where to buy it,

what it costs and what it tastes like.

I visit a lot of wine websites, but I think in terms of the way we've laid it out,

the usability of it, the interaction,

the fact that it's up to date with social media,

I don't think many stuff that's out there even rivals what we've done.

7.00pm.

-Can we get "English sparkling wine - oozing luxury in every pour" on that last bit?

-Yeah.

Finishing their online ad, Stephen and Jenna.

-Thank you so much. Look at it.

-Pleasure.

-That's it.

-Well done.

-Whoo!

-Well done on your first ad.

-My first ad.

Let's hope it's a win or it's on my neck.

And here to view the result, Gabrielle and Ricky.

-Some fizz on your big day.

-Thank you.

-Oh! That's horrible!

-What is it, darling?

This isn't the English sparkling wine that I ordered! Darling!

'She obviously needs English sparkling wine,

'made from award-winning vineyards.'

And finally, our glasses are charged with a fine English sparkling wine.

Less fizz, more sparkle!

24 hours, that's not bad, is it? I'm actually feeling confident.

-Do you like it?

-'I don't know what to say.'

It's a lot cheesier than I expected. I did ask three or four times,

"How cheesy is it?" "It's not cheesy at all, Ricky, it's classy."

It's very cheesy.

"Oozing luxury with every pour."

-All right, boys?

-All right.

On the other team,

first look for Tom and Nick at Adam and Jade's movie.

-Can you turn it up a bit?

-'Eight international awards in nine years.

'Produced with English pride and passion.

'Why look further for excellence?

'An English tradition that's finely English.

'Now easily recognised by our ESW logo.'

-Brilliant.

-Like it?

-It fits well with the website.

-It does, doesn't it?

Thank God for that! We need a bit of a high-five for that!

That actually looks wicked.

-It's a bit boring, really, isn't it? A bit boring?

-Well, it's not genius.

Is that what we're supposed to be looking for?

It's quite a standard advert, isn't it?

8am.

Today, both teams must pitch their awareness campaigns

to a top panel from the wine industry.

Heading up the experts, chairman of the English Wine Producers,

Mike Roberts.

And Julia Tristram Eve, marketing director.

Do you want to run through the speech, Ricky?

-I'll run through it, if you want.

-Yeah, if you want, that'll be good.

Cool, are we ready? All right. Good morning, ladies and gentlemen,

thank you very much for your time this morning.

My name's Ricky Martin and I have the pleasure of representing Team Sterling today.

You've got two minutes and I'm going to be covering that in my bit,

so what I want you to do is specifically about the video

and why we created the video we did, and what the vision behind it was.

First to face the panel, Ricky and Grandeur.

Good morning, ladies and gentlemen. I'm Ricky Martin

and I have the pleasure of sitting here in front of Team Sterling,

and we'd like to take you on a journey today.

So our vision is to ultimately make people aware

that English sparkling wine is a quality product.

We're trying to make sure we stay true to the heritage and quality of English sparkling wine,

and again, to educate the consumer.

So our themes are quality, quality and quality.

We want that message to be crystal clear to people.

So to give you an idea, on our website here,

the colours we're really going for, it's gold, black and white.

These are the colours which are synonymous with luxury bottles, particularly champagnes.

We're running with that theme. One thing which was extremely important

is to look at the international recognition that English sparkling wine has.

And to reinforce that, we have used the "Multiple International Award Challenge Winner."

To give you an idea of what we're trying with marketing,

we have a quiz of the week on here, which encourages them

to go through the website and to enter into the prize.

To do so, they need to enter an e-mail address, and the idea of that is we can build up our own database

of people who are interested in English sparkling wine.

In the bottom corner here, there are social networking emblems

where people can connect with one another.

The one unusual one is this wine glass.

What we'd like that to be is an English sparkling wine forum

so that consumers who were interested in English sparkling wine

can talk to one another. And if we can educate them about it,

I think more and more people will run with English sparkling wine.

Something that we haven't yet mentioned is our logo.

Our logo is a rose in the shape of a champagne glass.

And that comes back to, again, English Rose, English icon,

and bringing you to understand the quality and luxury of this product.

You've mentioned quality, it's probably the word you've use most,

how does the strapline "Less fizz, more sparkle" fit into that?

I really wanted to differentiate on a subliminal level something away from fizz,

that you immediately associate with English sparkling wine.

So "Less fizz, more sparkle" is less fizz, ie less champagne, more sparkle, more English wine.

I like it. I think it's good. I think it's got mileage.

What I'd like to do is just take you on to our homepage,

and there'll be a 30 second video. So I'll let you have a look at that and then I'll start talking again.

-BOTTLE POPS ON VIDEO

-'Some fizz on your big day.

'Thank you.'

-Oh, that's horrible!

-What's the matter, darling?

'This isn't the English sparkling wine that I ordered! Darling!

'She obviously needs English sparkling wine.

-'Less fizz, more sparkle.

-English sparkling wine, oozing luxury with every pour.'

Why is it necessary to really make it so flippant?

-If we can just take a neutral perspective...

-Can I just ask you,

do you think you could go and find a champagne website

which would portray itself in that way?

Next, making the case for ESW, Tom.

I'd like to introduce you to our concept

and how we envisage the future of English sparkling wine developing

into what it should be, which is the world's leading sparkling wine.

We tried to incorporate the Englishness within our logo,

we tried to keep it quite simple and elegant.

Our idea in essence was to encourage English sparkling wine producers

out there at the moment to apply our logo in a label that would fit

in this space. For us, what this would be able to do

is allow consumers to instantly recognise

when they see an English sparkling wine.

And now, our online video, which is obviously going to further

enhance our concepts and promote English sparkling wines.

'English sparkling wines have achieved what no other country has -

'eight international awards in nine years.

'Produced with English pride and passion.

'Why look further for excellence?

'Now easily recognised by our ESW logo.'

Virtually every video around sparkling wine

always has a group of people, always with an overflowing bottle,

always filling up glasses - do you think that really reflects

the Englishness of what you're asked to do?

The people were very English, the setting was very English

and the occasion was very English, you know, it was nice.

We were trying to get away from the fact that you need a celebration

to drink English sparkling wine.

It was just an occasion, just a gathering, really,

just an English gathering. Thank you.

I'm Nick. Erm, I was behind this on the design of the site.

Availability was key in our brief, something we wanted to focus on,

making sure people know where to buy these wines.

Users can click on where to buy and will find a list of all the stockists

they have either online or locally,

so it's very easy for them to find the wine and where to buy it.

On your stockist page, there's a huge problem with getting stockists

to interact with your website to say what wines are in stock.

If it isn't up-to-date, they can call...

But having information that's not up-to-date and accurate

is even actually more annoying to the consumer than helpful.

Both pitches complete, the panel calls the boss.

Perhaps you can tell me what you thought of the overall campaign...

As a website and as a message, it was more sales-centric...

-'Yeah.'

-..rather than following the brief, which was specifically

seeking a targeted multimedia campaign to develop awareness.

The team had a really good end-to- end process, actually, so we feel

that the campaign has a real chance of sticking with some finesse.

They created something very well in the given time.

They were off-key, I think.

That's interesting.

The video, the video wasn't at all aspirational.

The execution of the idea overtook actually

the purpose of the advert in the first place.

The one thing that did strike us was that, fundamentally,

they did stick better to the original marketing brief.

Hmm. Thanks a lot for all your help.

Next stop for the teams...

the boardroom.

You can go through to the boardroom now.

-Good afternoon.

-ALL: Good afternoon, Lord Sugar.

So, a rather interesting task,

to design and come up with a marketing campaign

to raise awareness for English sparkling wine.

So, I'm going to start with Team Phoenix first of all,

and I understand that, Tom, because of your association with wine,

-that you've taken up and become the project manager again, yes?

-Yep.

-One week after another.

-Yeah, it...

-Brave, to say the least, yeah.

-So, overall, good team leader performance, do you think?

-Yep.

Tom leads with quite a lot of strategy in mind,

which I was impressed with. I enjoyed working for Tom.

-I think he did really well.

-So, tell me what you did with your teams.

First day, we split our team into two groups -

one group was going to visit an English sparkling wine producer.

-Who went there?

-I decided to take myself and Adam there.

-Did you taste the wine?

-Yep, we did, yeah.

-Yeah.

-What did you think?

-It was gorgeous. Better than champagne.

-Good.

-What were you other two doing?

-We went to the graphic design company,

-which helped us design our logo and tagline.

-Right.

And then we planned, um, the storyboards

for the next day and the website which would be designed.

While these lot were swanning around down at the vineyard, yeah?

Do you feel that it was right to just leave them to it,

and you, being the team leader, not being there?

I think, if you ask Nick and Jade, I think they got the ideas that

I was trying to get across - I don't think that you were adrift from us.

-So, we've got you as the wine expert...

-Yeah.

We've got Nick as the online expert, so to speak.

-Jade, obviously, advertising.

-Jade as the marketing person...

-Yeah.

-..and, erm, and Adam.

-As creative director. ADAM GIGGLES

What was your actual theme, then?

Our focus was to be outside of the box.

The idea was to create a logo and slogan

which represented quality, represented England,

represented what they were doing, but also something that we could use

on the bottles to quickly identify to customers on the shelves.

Then tell me about who created the website.

-I did.

-Let's have a look at it, shall we?

-Yeah.

OK, so...

What we want to do is to give users a sense that it is high quality,

of English Heritage, hence the background pictures, which would change and fade in and out.

It's a field, isn't it, really?

The background images would obviously change in live versions.

-It'd look, erm, quite smart.

-Mmm.

Let's play the video.

'English sparkling wines have achieved what no other country has -

'eight international awards in nine years.

'Produced with English pride and passion.

'Why look further for excellence?

'An English tradition...

'that's finely English.'

'There's never been a better time to try English sparkling wine.

'Now easily recognised by our ESW logo.'

What is the URL for this website?

www.yawn.com?

It's a bit boring, you know?

So far, what I've gleaned from what I can see...

-Yep.

-..is that this is more of a kind of sales pitch.

It's the awareness thing that's missing to me,

it's the, not so much of a story of why, um, you should

buy this over and above the traditional French champagne.

Right, um, over to Sterling.

-Ricky, I understand you are project manager?

-Yes, I put myself forward

-for project manager, Lord Sugar.

-Any logic behind that?

-Unfortunately, as a group,

-nobody has a strong background in wine in any way whatsoever.

-No.

-The reason I put myself forward...

-This is marketing.

Exactly. I see this very much as an online campaign, marketing campaign.

I also saw the competition as being extremely good,

and I wanted to show I'll stand up to good competition, I'm not afraid of anything.

-David versus Goliath and David always wins.

-Really?

Tell me how your teams got on, then.

On the first day, Jenna and I went to the vineyard...

-You don't like wine, I've heard.

-I don't like wine, no.

So, not only do you feel you've got Goliath over there, you're also

trying to promote a product that you personally don't like yourself.

Correct, yes, I see it as a great opportunity.

This is getting better as time goes along, yeah. Where were you going?

Gabby and Steve needed to start putting the backbone

into the website, get an idea of our strap line,

something which will connect the consumer with the industry.

So on the second day, Gabby very much stayed on the website,

I brought the knowledge from the vineyard into it,

and Stephen and Jenna went forward on the creation of our advert.

What was your going forward strategy, then, after that?

-We started brainstorming different ideas.

-You've come up with...

-Not many names.

-We had a lot of names, but I decided...

-What were they?

-We threw in CERT as an option, C-E-R-T.

We wanted to keep it quite simple, like Cava.

-So you didn't have a name in the end?

-Not a final name.

-We had a name of the label...

-Yes.

-..which was Grandeur.

Grandeur, that's French, isn't it?

RICKY: It is, yes. It's got French connotations.

It's a French word!

All right. OK.

So let's look at the web page.

-'Some fizz on your big day.'

-Thank you.

-Ugh! That's horrible!

-What's the matter, darling?

This isn't the English sparkling wine that I ordered! Darling!

'She obviously needs English sparkling wine, made from award-winning vineyards.'

And finally, our glasses are charged with a fine English sparkling wine.

Less fizz, more sparkle!

'English sparkling wine, oozing luxury with every pour.'

Well, Spielberg can rest easy, that's for sure.

-Erm... This is a serious product, right?

-It certainly is, Lord Sugar.

It's a serious product, but where's the quality in that?

It was a risky choice to go with it, but we wanted something different.

-Was you there, Ricky?

-I wasn't there, no, Lord Sugar.

It might've come back more humorous than expected,

but it certainly, if we put it out there, would get people thinking.

You've come up with a logo also. Who designed this,

the thing which looks like a rose petal in the shape of a glass?

-Gabrielle.

-That would be myself.

That's not a bad idea, cos it's English rose.

Erm...

Do you think you led your team OK?

Ricky was extremely motivated and passionate from the start. We were the underdogs,

but our passion perhaps camouflaged our lack of expertise, I'm hoping,

-and I do believe that the industry experts did enjoy our passion.

-Hmm.

I listened to these guys.

They did say that Sterling, er,

started off, um, reasonably OK in as much as it looked like they were on track a bit.

They said that Phoenix put a boring type of website there.

More sales orientated than rather awareness, yeah? Erm...

They concluded, and I concluded, in the end...

The Phoenix campaign, it didn't do what I asked it to do.

But...

I think it's more of what Sterling has messed up

that makes you the losing team, I'm afraid to say.

You lost.

You've won and you're going to go off

and enjoy some other bubbles now. I'm sending you to a boutique hotel

where you're going to a rooftop Jacuzzi

and you'll be able to look out over the London skyline, OK?

-So off you go and I'll see you on the next task.

-Thank you.

Go off and have a chat amongst yourselves.

Come back in here shortly and we'll talk about it a bit more. OK?

Thank you, Lord Sugar.

CHATTERING AND LAUGHING

-Ah!

-Very cool.

-Oh, my God. It's boiling.

Look at that view over there. You can see the London Eye.

THEY CHEER

It feels fantastic to win this task.

It was a lot of pressure on my shoulders,

being involved in the wine industry, and also I'd been project manager the last task and lost,

so double whammy and it feels fantastic to win.

Less fizz, more sparkle.

LAUGHTER

Guys, first of all, I'm extremely disappointed.

I think our whole campaign fell apart.

We need to look at why we lost it

and why a boring campaign was better than our campaign.

That's the truth of it now. 'Right now, I'm feeling'

extremely deflated. I'm gutted. The result is not the one I wanted,

and I feel that the guys in the team have let me down.

We agreed before we did the video that we were going to do

something humorous during the briefing.

-No-one put a stop on that it had to be serious.

-I'm completely with you.

I'm as accountable as anybody in terms of that video, for sure.

I stick by my decisions.

This is only my third defeat and I've been project manager in one

and delivered consistently throughout so I'm hoping that helps.

It was a bad day at the office. It's as simple as that.

TELEPHONE RINGS

Yes, can you send the candidates in, please?

You can go through to the boardroom now. >

Well, Ricky, I was quite surprised to hear your description

of a rather defeatist attitude in going into this task

and appraising the other team as being full of experts

and that you classifying yourself as David compared to Goliath.

David always wins. Well, he didn't win this time.

Ricky, you went off with Jenna to the vineyard, right?

-Yes, Lord Sugar.

-In the vineyard, cast the plot, if you like,

for how you wanted this video and website to work.

Yeah, I decided I wanted to focus on a celebration theme.

You must've been disappointed when you saw the implementation of it.

Disappointed, cos there was too much cheesiness in it.

That's the wording I'll use.

I did say when the guys went to put the video together

that I don't mind there being humour in it to give it personality.

Where does humour come into it here?

I know you're out there to try and impress me,

and I also know I might remind you of Sid James,

but I didn't tell you to make a Carry On Boozing movie.

I was expecting any one moment in there,

Kenneth Williams to pop in and say, "Ooh, matre'd!

"Where's my Grandeur gone? Someone's nicked my Grandeur!"

I don't know what you were thinking! I don't know what you were thinking.

Who's responsible for that piece of rubbish there?

The responsibility on the final product of the advert

would need to sit with Stephen and Jenna, and, unfortunately,

I did ask later on in the afternoon, "Is it a cheesy video?"

Jenna, your wording was, "No, it's not cheesy, Ricky, it's classy."

-And I disagree. It's not classy in the slightest.

-I can sit here,

I can see it's coming right towards me. I take risk.

I took a risk on this advert.

I went with a bit of comedy, it didn't go down well, I'll admit it.

I thought Stephen was actually with you.

I was. In Jenna's defence, I have to be honest.

I'm guessing, in terms of the process here, we have people

who actually have an input and who actually make decisions.

You know what? You've had a bad day at the office and made a mistake.

Then you have people who don't make any decisions or have no input.

-So in terms...

-Who made no decisions, then?

Very simply, in terms of the task, I think Gabrielle...

She's sitting here quite quiet, but Gabriella for me is,

in our team from a contribution point of view, it's lacking.

I still feel, in Gabrielle's case, we had two elements of our campaign,

an advertisement and we had a website,

and I think the website represented the theme and the message we wanted,

so I'm going to give Gabrielle some credit

that the feedback on the website is it said, "Quality and heritage",

what I asked for and what Gabrielle produced.

-Have you got something to say?

-Yes, I do. Thank you.

First day, there was complete and utter confusion from Stephen

with what the task was about, what we were doing.

-Specifics, please.

-Specifics, yeah, I'm going to.

We went to a large supermarket

and, once we got there, I understood the situation.

We're not going to see a wine connoisseur in a large supermarket.

So I sat there and took down ideas on names, design, colours,

fonts, the best I could in that place.

We were there for a rather long time

while Stephen ran around trying to find a wine connoisseur.

-He spent a lot of time...

-Specifics, Gabrielle.

-Yes.

He took a lot of time later on in the afternoon coming up

with different names to go on the bottle,

while I sat there getting to grips with what we needed to do.

-This logo...

-That is Gabrielle's.

-Pardon?

-That's Gabrielle's. That was very good input, to be honest.

That logo. Absolutely.

I actually said that. But in all honesty, if I on day one said,

"You know what? I'm going to sit back here and just support,"

I can tell you for a fact, for an absolute fact,

what we've produced today would be nowhere near as good as that,

cos Gabrielle's input would've been minimal. It would've been minimal.

In your opinion.... your opinion, Stephen,

having seen the aftermath of what's gone on here,

where'd all this go wrong?

Was it the advert was poor, the brand on the bottle was poor

-or the website was poor?

-The advert was poor.

-Jenna?

-Probably the video. They didn't like the video.

Ricky, you know that I'm going to ask you which two people

you're going to bring back into this boardroom. Who are they?

Taking opinions, friendships, personalities to one side,

I have to look at the facts of this task and why we lost it.

A lot of it stops down to the advertisement, the label

and the name, therefore I'm going to be bringing back Jenna...

and Stephen.

Right. OK. All right. Gabrielle, there it is.

He doesn't see you responsible, so you can go off to the house

-and I'll see you on the next task.

-Thank you.

You three people, perhaps you'll step outside also

-and I'll call you back in shortly.

-ALL: Thank you, Lord Sugar.

'Jenna is one of these,'

you know, classic, "I put my hands up, OK, I took a risk.

"It's a bad advert, I agree it's a bad advert..."

-She's a good sport who tries terribly hard.

-We all work hard.

It's a £250,000 investment that I'm making here in somebody

I've got to go into business with.

Ricky is smart, there's no question of it.

I don't like the fact that he was making excuses

about the weakness of his team

cos the skill set was in the other team.

Stephen is very articulate in this boardroom,

but if he's so clever,

if he's sitting and watching Jenna make a terrible advert,

-what's to stop him stepping in?

-That's a very good point.

TELEPHONE RINGS

-'Can you send the candidates in, please?'

-Yes, Lord Sugar.

Lord Sugar will see you now. >

Ricky, tell me about this video, then.

Define to me what your aspirations were when they mentioned

a bit of humour in it and a bit of comedy in it.

My aspirations were

to potentially have the bride given a glass of champagne and her say,

"I'd rather have English sparkling wine."

That was what it was supposed to be.

-I don't think that was deployed in the advertisement.

-It clearly wasn't!

It was a joke the way it was deployed, but you went with

the humour of, "No, I don't want champagne,

"I want English sparkling wine," and wanted to make it a bit humorous.

I said... I took all the ideas that everybody had on board and I said,

"I'm happy to have a bit of humour in there."

I said, in no uncertain terms, that I don't want it to be cheesy.

Can I just support this?

"Ricky pushing quality with a clear brief,

"concerned that Jenna and Steve should not have

"a gimmicky or cheesy advertisement."

This video is going to be either love it or hate it.

I took risks in business - I'm a risk-taker,

I took it and I made a mistake.

Not a mistake - that's an understatement, Jenna.

It was appalling. Obviously, Stephen was there with me, but no-one said,

"No, we're not doing that. No, we don't like it." Nothing.

But I did say to you over the phone not gimmicky, not cheesy and at no point...

It sounds like either you haven't listened or you've let her

run with her idea with no input. That's how it sounds.

Is it my job to challenge? You were given the opportunity to turn it down or not!

We're four professionals and can't be in two places at once.

I need to have faith in the people that are working with me.

OK, OK.

What is upsetting here is that you quite rightly said,

"Right, I want all quality. Quality, quality, quality,"

and then you didn't actually finish it off

by going there and making sure it happened.

Yeah.

Did you not think that the video

was going to be the most important thing in this project?

I did think the video was going to be hugely important,

but I also felt the website would be hugely important being a multimedia campaign.

Mm. I've got to start making a decision now

on which one of you is leaving the process today.

I mean, here we are in the ninth week,

Jenna, you've been in the losing team five times.

This is the second time you've been in the final three.

Perhaps you'd like to explain to me why I shouldn't fire you.

The reason why I don't think you should fire me, Lord Sugar, is

I don't shy away from anything. I made a silly mistake in this task,

which I hope that I can learn from it and not make that mistake again,

and prove to you that I am a valid candidate to be in the final.

If you were in my position here, who would you say has got to go out of these three?

If I was in your position, Lord Sugar,

you'd have to probably go with Stephen, I'm afraid.

So, Stephen, um, first time you've been in this final three.

Perhaps you can explain to me why you shouldn't be fired today.

I won six out of eight tasks and that hasn't happened by coincidence. I had some input.

As a project manager, I also delivered a victory

and all I can say to you, if I was project manager again,

I'd definitely deliver another victory and most importantly...

-Definitely, yeah?

-Definitely. I'd actually put my...

Well, I'd put anything that I have on me right now on that.

-So who should go for today, then?

-Um, it's...

It's a difficult one, but the ideas that were taken on board,

the direction we had... I would have to go with Ricky.

Ricky, the same question for you.

-This is the second time you've been project manager...

-Yes, Lord Sugar.

..and the second time you've lost. You didn't bring your people into a win last time.

Unfortunately not, no. In the last time, we were up against Stephen's men from the gym industry.

It's his industry. This time, I was up against somebody from the wine and website industry.

-Did you make an excuse again?

-I'm not. The point I'd like to make

is I'm not afraid of people regardless of their background.

I'll take myself out of my comfort zone and I'll do the best that I can possibly can.

I think, Stephen, you have lost the least out of all of us -

this is the first time in the boardroom.

I put that down to how you deflect accountability on every occasion.

-That's a huge point.

-Just highlight your own strengths, Ricky.

-Well, no.

It's my point at the moment, so you had your chance to speak.

-But...

-With the lessons I've learnt from yourself, Nick and Karren,

I feel like I'm a much more stronger person now

and the business plan I've got is so exciting.

I've got so many ideas going into that -

-it's going to make money and I'd love to be on that journey with you.

-Hmm.

Stephen? Um...

When you're in this boardroom...

I think you could talk the hind legs off a donkey.

It's like butter wouldn't melt in your mouth

and you've always got the right answer for everything.

Ricky, I think, you know, there were big mistakes made here.

I think that, um, whether you like it or not,

I see it as a defeatist attitude that you entered this task -

David and Goliath and all that type of stuff -

because I don't think the product had anything to do with it.

I think the fact of the matter is it could have been any product.

-That was bad project management on this occasion.

-Sorry, Lord Sugar.

And, Jenna, yeah, well, you work hard,

you take sole responsibility for the disastrous video that we have on this occasion here.

It's... It's not just the disastrous video that worries me, OK?

Everybody can make a mistake. I'll tell you what worries me -

you didn't realise that this was a high-quality product

and you should not have been making a humorous video in the beginning.

Ricky, I don't know why

-you didn't go to the filming, OK?

-Yes, Lord Sugar.

In my opinion, I think that is the real big error on this task.

But...

..it is with regret that I'm going to have to say, despite all the hard work...

..that...

-Jenna, I'm sending you home - you're fired.

-Thank you, Lord Sugar.

'Stephen...'

you are this close to going outside that door,

but you did say, "Give me a chance."

Well, I'm going to tell you what - you've thrown the gauntlet down.

You are the project manager next and I expect you to win. OK?

You don't even know what the task is.

-You are the project manager on the next task.

-I understand.

OK, the pair of you, back to the house.

-Thank you.

-Thank you, Lord Sugar.

I think I would've made Lord Sugar a great business partner.

I think he has missed out, but it has made me

more determined to go ahead with my business idea and do it on my own.

I am going to be successful

and hopefully he may see that he did make a mistake firing me.

Ricky's lost two out of two as a project manager

and I think that might be... might count against him.

I wouldn't be surprised if either Ricky or Jenna might go as well.

I think Stephen has gone.

I think he's run his course on being a good speaker.

He's actually got nothing to back himself up in this case.

CHEERING How are you doing, guys?

-Jenna's gone.

-Welcome back. Are you all right?

-Well done. What happened?

-I'm going to be honest - at one second,

I thought Steve was about to get the chop, then I thought I was going to get the job.

I made a bet with Lord Sugar and I said, "I bet you I'm project manager and I bet you I win,"

and he took the bet, so I'm PM next time. Very tough boardroom.

In the fight for Lord Sugar's quarter-million-pound investment,

seven candidates remain.

Next time...

You've got to negotiate best discounts for a daily-deal website.

-50% discount.

-I wouldn't even give you 10%.

-No takers...

I can't run a business like this.

We apologise for not coming here with a plan.

We need to get the contract signed in the next four minutes.

-..tight deadlines...

-You don't have to teach me how to suck eggs.

-I know I know to ask all that, I'm in a rush.

-Bloody hell.

-Did you understand what this task was about?

-..and one tough customer.

Sickening, that is to me. You're fired.

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