Keep Fit The Apprentice

This is not about a job any more. I'm the investor and you are going to make me some money.

Heading to London, 16 potential business partners,

all keen to kick-start a company.

Don't try and hide.

Because, you know, we're not playing Where's Wally here.

I'm not looking for Lord Lucan.

I'm looking for somebody who's going to show me

that they've got the business acumen to be my partner.

On offer, a 50/50 deal with the nation's most demanding investor.

That first few lines there, to me,

was you digging a bloody great big hole.

Willing to bankroll new business in tough times,

Lord Sugar is on the hunt for one winning partnership.

Basic business principles went right down the drain on this thing.

You should have all known better.

-Start the car!

-It's a deal worth fighting for.

That's not fair. Like, we're taking it in turns. She needs to cop onto herself.

-16 candidates.

-It's way outside the box. It's way outside the box.

12 tough weeks.

-Where am I going?

-One life-changing opportunity.

You're fired. You're fired.

This is my boardroom and, by the way, this is my money.

You're fired.

Previously on The Apprentice...

You're going to have to source your second-hand stock

and then sell it to the public.

-..the teams set up shop...

-Where did you get these from?

-Do you love it?

..in trendy East End London.

-What about a chair?

-No.

Let's think realistically, how many items are we going to sell?

For project manager Tom, less was more.

I don't think we've got anywhere near enough.

Leaving team-mate Adam to scavenge for stock.

Found some great stuff in the skip.

-We're selling crap and turning it into style.

-That is exactly it.

Laura's team set out to turn trash into cash.

-120?

-I've got no clue on this. I don't buy this shit.

But Gabrielle's tarted-up tat failed to take off.

Please come and take this furniture off of me!

-In the board room...

-Looks like your stinginess paid off here.

-..a win for Tom...

-Laura, I don't think you did get it.

..left Laura to defend her big spend.

You bought a lot of stuff and the shop looked like a tip.

Gabrielle kept talking.

I've made lots of decisions and I took on a lot of responsibility.

-What did you do yourself?

-Gabrielle, that is so unfair.

But Jane was lost for words.

The thing is, Jane, nothing tells me that you are this great business person.

So on that basis, Jane, you're fired.

She became the fourth casualty of the boardroom.

Now 12 remain to fight for the chance to become Lord Sugar's business partner.

6:15am.

PHONE RINGS

-Good morning.

-'Good morning, this is Lord Sugar's office.

'Lord Sugar would like you to meet him at York Hall in east London.

'The cars will be with you in 20 minutes.'

OK, thank you very much. Bye.

KNOCKING ON DOOR

Car's coming in 20 minutes.

-Where are we going?

-York Hall.

-What is York Hall, Tom?

-Could be a call centre. "Your call".

-York Hall is in Yorkshire, isn't it?

Ah, "your call". Oh, right, OK.

Us girls are disappearing like there's no tomorrow.

Have to ship some more in.

This time we are going to smash this and send somebody home from Team Phoenix.

Bethnal Green, east London.

York Hall.

Venue for world-class boxing, sport and leisure.

Keeping cockneys fit for almost 100 years.

And still attracting local heavyweights.

-Good morning.

-Good morning, Lord Sugar.

Well, welcome to York Hall.

This is a famous place in the East End of London.

The health and fitness industry is worth a fortune, but what has

become even more popular is the innovation of new fitness trends.

And so your task this week is to come up with a new fitness programme.

And where's the money? Well, I'll tell you where the money is.

You are going to go and try and license your new fitness trend

to some of the country's leading health club chains.

It's got to grab the public's interest

and the fitness industry's investment.

If they like it, they're going to license your class nationally.

The team that makes the most money from sales of the licences will win

and in the losing team one of you will be fired.

-So, everything clear?

-Yes, Lord Sugar.

-Right. Off you go.

Group exercise is a billion-pound industry.

From dance-based Zumba...

..and Spinning...

to BodyPump,

selling the rights to branded classes can turn movement into money.

Teams have two days to develop new fitness-class concepts

then license the rights to run them.

First job, choose a leader.

Just to speed us up, guys, I do this type of thing day-to-day,

I'm very knowledgeable about what the sector is, I know exactly what is required.

-I think we should just crack on and I'll be the PM.

-Yeah.

-Let's go.

-Is everyone agreed?

-yeah.

-Perfect stuff. OK.

I'm the right man for the job, given what I do day to day.

I've been in health and fitness quite a few years now.

'The task itself could be a bit of a banana skin'

because, if we don't win, my neck's purely on the chopping block

and I'm aware of that.

Guys, project manager, I'm going to throw my hat straight in the ring. I want this.

I think this task is ideally suited and I think across the group

everybody's got a different interest in terms of sports and hobbies and I think I can lead this and we'll win.

Can I just put myself forward?

Being a horse rider, competing in showjumping,

I'm quite passionate about being team leader as well.

I think that, looking at who we're pitching to, these major gyms, that's where I work out.

I feel strongly that this is my task.

Shall we vote? All in favour of Ricky...

Outside of work I am a professional wrestler. They call me the Fitness.

I've been the heavyweight champion in wrestling, I'll be the heavyweight champion in business.

You'll always witness the Fitness with Ricky Martin.

It's head-to-head. Health and fitness insider Stephen

facing recruitment manager and lord of the ring Ricky.

We need to look at where the trends lie and follow those trends and give them something new.

Martial arts, dance classes, the kind of Zumba classes.

Body combat to take in that military element, the boot camp type element, they're popular.

I think something like street dancing

and incorporating something with the kickboxing or something.

-Street dance jumps out to everyone? I would agree with that entirely.

-Yeah.

I think martial arts and street dance combined, they're our largest potential markets.

-Anybody got a dancing background where they'll know what they're talking about?

-I've been a dancer.

On the other team, a different set of ideas.

I deal with gym membership specifically

and within every gym I'm part of there's classes in excess of 90, 100 a week.

In terms of what the fitness centres will be looking for,

they're looking for something completely unique.

-My idea is Fit Skip. Skipping classes. It's original.

-OK.

-Makes sense.

-Loads of strap lines and names you could use. Fit Skip. Hip To Skip.

-Got it. Skip. Love it.

I've got a couple of ideas.

One of them being some sort of dating class.

Speed dating is really popular at the moment

and one of the trends is people meeting someone at a gym.

I don't know exactly how that would work but...

I'd hate to be all hot and sweaty and talking to someone.

-Katie, you have a second idea?

-Yeah, I do.

-There's kind of a retro theme, which is equipment you used as a kid.

-That's quite cool.

So if we can develop a class that is very '80s and retro, we could look at

what that involves, something completely unique and different.

Yeah, yeah.

London's West End.

Convinced retro is the way forward,

half of Stephen's team head down to an '80s dance troupe.

Fantastic.

# What a feeling

# Keep believing

# I can have it all Now I'm dancing... #

First of all, thanks for your time. We're looking for a bit of inspiration today.

We've actually got to come up with a new class that's going to be in gyms.

-Are you members of gyms at the moment? Do you do classes?

-Yeah.

-Do your classes use any kind of equipment?

-Yes, weights and things.

-Would you girls skip? Have you skipped, would you skip?

-Yeah.

You love it? OK.

Do you know any routines? To get a picture in my mind that you could use these.

-Because in gyms they've got balls very similar to this.

-Yes!

-Yeah. Wow.

-You can do some workout, core muscle workout.

You're working your upper body, working everything at the same time.

-Take it down to the bum. That tones up your bum.

-Yeah.

-Blimey.

-So, girls, is there any kind of craze that's hung around?

We don't want a bubble, we want something with shelf life.

If you're thinking dance moves, Michael Jackson, the Thriller moves,

everyone has a go at doing them, even on the dancefloor.

One, two, three, switch, switch.

And then obviously you can lean a bit more into that.

You've got to get that and then more of that. And your arms.

Switch, switch, and then back.

To finish off with, like, reach to one, reach...

And everyone knows where they're up to then.

Workout taking shape and carting some retro kit, it's time to go.

So, Stephen, how do you think it went in there?

To be honest, I'm really excited now. I think we've found something.

LAUGHTER

London's Docklands.

On the other team, it's ringside for wrestler Ricky and his girls.

We're mixing a kind of street dance with a mixed martial arts theme.

Is there a unique move to Thai kickboxing?

We don't want it to look like boxercise.

It's like punch, elbow, this, this. You can do this. This.

'Really, really excited.

'Seeing these mixed martial arts guys has given me some great ideas.'

Jab, jab, foot across, elbow.

It's making sure that it's doing its purpose, getting people fit.

If we can get them dancing and we couple that in with a few simple moves, we've got everything.

Out to blend Ricky's martial arts with street dance,

the rest of his team.

-I'm Duane.

-Gabrielle. Nice to meet you, girls.

-Nick.

-Hi. You look smart.

-Thank you. You all look very cool.

Keeping track, technology entrepreneur Nick.

If you were showing your grandma how to street-dance,

what would be the first moves that you'd show her?

I'd probably show her some new jack swing.

-Basics, yeah.

-Could you show us those?

-This one.

Right, OK.

'I don't know much about street dancing.'

The girls have shown us some different moves,

we've decided that the swing jack style, or the swing something jack

is probably something that might fit in with our exercise regime.

After you've danced for a while,

what areas of your body ache, in terms of muscle...

-Your back!

-Your arms and your legs. Your neck.

An all-over body workout.

Martial arts is a lot more about having discipline,

doing things in a certain way, so if we can combine the two

we could come up with something really good.

-Can I join your group?

-Yes!

Regrouping to merge martial arts with street dance,

Ricky and his team.

A lot of it is elbows and knees, whereas boxercise is punches.

The key one was the spinning elbows, so it's jab, jab, step across, elbow behind.

All it needs is a name.

-The idea is, like, Beat Battle, fight to the music, kind of thing.

-I quite like Beat Battle.

-Yeah.

-Definitely.

-Interesting. Yeah.

3pm.

-Hi.

-Hiya.

-Hello.

Overseen by fitness expert Lindsay...

So have you got any fitness experience?

-I danced when I was younger.

-Oh, OK.

..time to create Beat Battle.

-You're the king of the dance, you can...

-Yeah, no, it's...

But you need the martial arts as well.

You could start lower down and just sort of work your way up.

And then sort of work it up a way.

I think at the moment they've got so many ideas and they're trying to put so many things in there.

Really think about the different parts of your body,

and warming up every single... Yep.

But actually I thought it was quite a good concept.

< Just a subtle, not too much. Yeah, just a gentle look. >

Look over your shoulder like that.

You don't want to make it too girly and too dancey.

Back at York Hall...

It has to be unique, so the moves are going to be retro. The music takes you on a journey.

..Stephen's retro workout shapes up.

I think that what we should do is look at the props that we've got and then we should assess, right,

the hopper works this muscle and this muscle.

And the skipping is for the cardio.

Then we know that every retro thing we've got has worked everything on the body.

Say we pitched to a gym that has 125 places across the country,

are they going to buy 1,000 Space Hoppers, 500 Skip-Its?

I think that we should concentrate on using conventional gym stuff.

-That's my personal opinion.

-That won't be retro.

-The only way we'll win this big is to take a risk.

Tom got nervous when they were suggesting incorporating a hopper and a hula hoop,

because where will the gym store all this equipment?

How are they going to afford to buy all this equipment?

They have to start thinking about the ideas they're coming up with.

I've got all your input, OK?

This is what we are doing - very simple.

-We're going for a retro theme.

-What about names?

What I thought was a good idea, guys,

something that incorporates "train" and a theme - Groove Train.

-Groove Train.

-Riding the Groove Train.

Helping to keep Groove Train on the rails...

-I'm your fitness consultant to help you today.

-Nice to meet you.

..fitness expert, Stewart.

We're going for a retro feel. It's got to be fun, number one.

It's got to be intense, number two.

And something that people feel they can have a bit of a laugh in.

OK.

Tell me what you're hoping to achieve from this as well.

With this I'm trying to work out my quads and getting my heart rate going. It's actually a lot of fun.

The muscles are working. When you're down in this position,

you are actually...it's like the middle part of a squat you perform.

While Stephen's half of the team build a retro routine...

-What's this called? Give us a name for it. Hip Groove?

-The Swingaling.

-We should write these down so we don't forget.

-Yeah.

..the other half plan a video promo to market the concept.

Just so we're all on the same page,

we're doing these five signature moves.

-'80s feel.

-OK, maybe you lead them because you know it all.

I don't know it all! I'm saying, are we all on the same page, yeah?

-Because you know about the dances, you lead and we'll observe.

-OK, OK.

Casting himself as choreographer, market trader Adam.

-Nice to meet you.

-Nice to meet you, Jade.

-I'm Tom. Nice to meet you.

We're putting together a new fitness regime

featuring five signature moves.

I'll quickly show you them.

The funky lunge, which is sort of this movement, OK?

-Do you want me to do it with you?

-Brilliant, yeah.

And then maybe you can step it up by moving your arms as well or something.

Not really a punch out, it's more like that. OK?

I took the lead role in the casting session.

Jade's supposed to be the creative one, she wasn't being very creative,

so I took on the creative role there.

What we're thinking of is this, you know, with the claws. And then this.

The other two were like, "Well, if you know it all, you do it."

I was like, "It's not a case of who knows it all.

"We should ALL know it all."

And then again throwing it right back. Yeah, OK?

9pm - routines ready,

tomorrow both teams must shoot a promotional video.

Morning, everyone.

Nick, Laura and Duane, you guys are going to be shooting the film

and you're going to be editing it all this afternoon.

-As far as the video goes, you've got me as sub team manager, haven't you?

-Correct.

Only because I have done something like this before.

If I'm taking it on I have to have the final decision in some of this.

I'm more than happy, if you need to make a decision like that, you can make that decision.

8am - both teams split.

Half to prepare tomorrow's pitch...

..half to film the video.

Yes! This will work.

Directing Beat Battle, drinks entrepreneur Duane.

Every move that you have put together yesterday,

if we break them up as small as we can, they'll be easier to learn.

But before filming begins, a change to the script.

I'm thinking why not simplify it a bit more

because it will be easier to film, it will be easier to navigate.

Before we miss out a certain step, we need to talk to the PM about it.

I don't think it's that big a deal that we need to ring the PM.

Teaching the moves to their on-screen dancers,

wedding-shop owner Laura.

I think you need a dancey one as well.

I think the butt kick's very dancey with that.

I think, you know, when we talk about the vision of what we think the film will look like,

my big concern now is to make sure that we do create a martial art dance routine,

not just a dance routine.

We are in danger of just creating another dance routine.

..Two, three, four.

The '80s nightclub.

Nice to see you again. You were obviously very good yesterday.

Shooting location for Groove Train.

Congratulations, well done for making the cut. So loads of energy.

Big smiles and let's make a video!

Picked for an on-screen performance, refrigeration entrepreneur Azhar.

-Azhar? You don't very happy.

-Pardon?

-You don't look very happy.

Those shorts look a bit small to me.

-Just a little bit, I think.

-It's very '80s.

You need to sort the shorts out, seriously.

-You look really good.

-Mate, that looks the business!

Appointed to direct, Jade.

We'll do the introduction with you.

That's fine. That's on his own, but with these guys behind him.

-What's your role, Adam?

-I'm choreographer.

-Right.

And, everyone quiet - go.

Do you want to keep fit but most of all have fun?

Burn up to 300 calories?

Shorts are a little bit tight for my personal liking.

To be honest, I wouldn't usually do this on a normal gym,

but the product itself is a niche product.

It is unique, it's a risk.

But it's a risk that could pay off and obviously could be

financially rewarding.

Can I suggest an idea?

When I say "Welcome to the Groove Train,"

-you fade in a spinning ball, maybe?

-We'll do that in editing.

I need to be involved in all this conversation, guys.

-This is the conversation.

-Right, OK.

-There you go.

So, that'd your introduction? So rather than everyone speak all at once.

That's what it is.

Everybody quiet, please!

I'm not really sure what Adam's role is today.

It must be hard because he just keeps telling everyone to smile

and they're doing well.

So, dancers, nice and relaxed. Dead easy.

Exactly what we did before.

Loads of energy.

Quite annoying, really. But let's get on with it.

# What a feeling You all know this one... #

2pm.

In full swing, the Beat Battle promo.

One, two, three, four.

A DVD would normally have the instructor facing the camera.

-But you're just wanting to show a class being taught.

-As it would be delivered in a class.

-It should be me facing them.

-Yeah, OK. Thank you. OK?

-When you're actually teaching them, they see when you go forward.

-No.

-No, you usually...

-Teach them like this?

-Can we agree on that now?

-That's not what we discussed.

-You've said it three times now.

In my experience, these sort of tasks where cameras are involved

always end up in a squabble.

-Like I have tried to explain, that first...

-Right, I'm sorry.

-You keep repeating it.

And I can begin to see fissures appearing in the closely woven team.

You have just done that from a different angle.

That's what a mean. I want it from this angle.

-Laura? Get on.

-I was just waiting on you.

-That's cool.

The working relationship today started off a little bit icy.

I think Duane came with a storyboard and a plan

and then he was getting quite frustrated just with myself and Nick having an opinion.

I disagree but it doesn't mean... As you say, one person leads it. I am happy to go with it.

I feel like everything's being questioned and it's just making it increasingly difficult.

I don't feel like we're working together, if I'm honest.

To be honest with you, I've taken a step back and I'll just let him get on with it.

And cut. Well done, guys. I believe that's a wrap!

CHEERING AND APPLAUSE

North London.

At the office of a fitness DVD company, Beat Battle gets branded.

Our poster, we're wanting something quite kind of graffiti, like, you know, quite edgy.

-I'm very happy, I am very happy with what we've got here.

-Right decisions again today.

Next job - decide what to charge for rights to their class...

We want to know how much it costs, what discount they'll get for the year

and if they book it into more clubs that's what they'll get.

..and rehearse tomorrow's pitch.

My name is Ricky Martin. I am here today on behalf of Team Sterling.

We've tasked ourselves with the objective of coming up with

a unique fitness regime.

It was really good to get a chance to pretty much role-play it

with the girls as well, to put ourselves in that situation.

Because you can never be too prepared.

We're excited to present this fresh, unique and exciting programme to you.

'I'm leading the team.'

And I think everybody would agree with me that it's a motivated team,

the guys are happy, there's no falling outs.

There is no bickering, no arguing. Everybody's really happy.

That was so stressful for me, guys, it was really difficult.

-There was a disagreement at every single stage.

-Yep. I agree.

-I thought, I can't even say what I want to say, cos...

-Ditto. Ditto.

I felt I couldn't say what I wanted to say either.

Yeah, but to be fair, if you wanted to manage the video, put yourself up for it yesterday.

Don't turn up with all your ideas now.

Now, that's exactly what I'm allowed to do.

It's the same thing happening again, we have an opinion and you just don't like it.

-No, no, no.

-It is. Duane, listen, people have an opinion

and you need to listen to them.

I was made to feel stupid...

-Well, you need to harden up a bit then.

-I'm not soft.

Well, I'm actually getting a bit pissed off about the fact

that you're trying to make out that I was some sort of disruption today.

-You were to me, to me I felt you were a disruption.

-Well, fine.

-There just wasn't time for that.

-Well, fine. Good.

OK, I've taken your point on board now, thanks very much.

-Yeah, let's be friends on this. Shake hands guys.

-I'm all for...

-Shake hands on this.

-No, look, let's not force it.

What should we talk about?

On the other team, nearing the end of its journey...

'Lose up to 300 calories,

'improve stamina and tone muscle...'

..Groove Train.

We're going to have to finish "welcome to the Groove Train" as a close-up.

And one unhappy passenger.

I don't understand why it's in and out so quick,

I believed it was going to pan out, whereas it's like boom, boom!

Do we have any proper slow panning out?

Apparently Jade's the creative one in the group.

I personally haven't witnessed anything,

all she creates is problems.

Can we just try this first cos we can add that pan-out to this.

Have we got any panning out though?

She doesn't shout me down, no-one could do that,

but she just doesn't listen.

I don't know whether she's thick or deaf,

but I'm really struggling at working with her today.

Next door, the fight for Beat Battle goes on.

What's the next part? So as Laura's turned round

-it's like she's giving the instructions to warm up, yeah?

-Yeah.

-I feel like you both disagree.

-We do, but you know that.

I do feel like if I could have just thrown the team off

and done it myself, at some points I really wanted to do that.

I was just sick and tired of fighting with them all day, I just wanted to get the result.

OK, and then it'll be a logo screen which will be Beat Battle.

But they've got a really good video and I'm really happy with it.

-Have you got something to say?

-No.

-Go on, I want to hear it.

-I don't have anything to say.

7am.

Today both teams must pitch their fitness-class concept

to three health-club chains.

The team offered the most money for licences to run its class will win.

I really believe we've got a good product, we've come up with

a really good idea.

The video could be the make-or-break of however good the product is.

If the video doesn't sell it, it might not work.

First team into top fitness chain Virgin Active, Beat Battle.

Pitching, project manager Ricky.

Good morning, thank you very much for your time.

My name is Ricky Martin, and we've come up with a new concept, a new class called Beat Battle.

'Hi, let me introduce you to Beat Battle,'

a brand new exercise class combining martial arts and dance.

It's going to help tone and tighten, help with core stability,

but most importantly it's fun!

Let's go!

Five, six, seven, eight!

Beat Battle is a unique combination of dance and mixed martial arts.

Get fit, have fun and burn calories.

Beat Battle, fight to the music.

We're extremely excited about this new class,

we feel like it is innovative, we feel like it is fun,

and for us it's about making the product right so it works for you and works with us.

Lastly, I'd like to discuss the pricing.

I never like to discuss that first because for me

it's about fitness and it's about fun,

but we've come up with an extremely generous pricing strategy

which would be, on a monthly basis, £45 per month for the class.

If you wanted to take it for a yearly basis, we'd offer you

an even better deal which would give you two months free.

You say this product is unique, have you had a look at what else is out there?

We did have a look at other classes, we looked at things like Zumba, things like boxercise.

Very different to boxercise because there's the dance element and it involves

a lot more of your knees and elbows than just your fists.

Looking at the quick demo it looks very similar to me.

ALL: Thank you very much. Thank you very much.

We need to learn about the things they asked for our next pitches.

Things about the concept and idea.

We could show more moves and show more elbows.

Look, it's a shame, he loves his wrestling...

I think he goes out a bit brash, sort of like, "Hey, guys,"

I can see him doing that quite well but at the end of the day it's about the product.

And I believe we've got a good product.

-First for Stephen and his team, the UK's biggest chain.

-Morning.

Fitness First.

We're here today to present to you a fantastic fitness class that exists nowhere else in your marketplace.

We'll bring the fun back into fitness.

Please allow me to present Groove Train.

Do you want to keep fit but most of all have fun?

Burn up to 300 calories? Improve stamina and tone muscle?

This is the top-to-toe retro express workout about to sweep the nation.

Welcome to the Groove Train. The dancefloor entrance.

Working the shoulders, back and hamstrings.

The hula hoop, working the core abdominal area.

The groove press, working the chest, bis and tris.

The groove swing, working that whole abdominal area.

# What a feeling! #

Top-to-toe express in only 30 minutes.

It looks like you had loads of fun making that video.

So, do you want to talk about the package?

Obviously as this is a new workout class,

we're all very excited about it and hopefully you guys are too,

so we priced it accordingly at £35 per club on a monthly basis.

Obviously we're aware that yourselves

have around 143 clubs here in the UK. The pro-rata cost,

if you wanted to take it nationwide, would be about £15,000 but, again,

obviously wanting to work with you guys

we would reduce that cost to £13,500.

Bearing in mind we've got hula-hoops there and Space Hoppers, what does that do to your studio capacity?

You'd lose probably eight people in that class if that was the case.

Eight people, but we can run very successful 30-minute

functional classes with 30 people and no kit.

Would every participant need a Space Hopper?

As part of the licence agreement you would be supplied with the kit.

Where would we keep them all?

The lady on the right scared the life out of me!

I think the main concerns from their point of view was

space in terms of the balls, but there are many gyms with

twist balls, which are very similar to Space Hoppers -

without the ears basically - no problem.

Next, for Ricky's team,

a fast-expanding low-cost fitness chain.

Good afternoon, thank you very much for your time for meeting with us.

But this time it's live.

So we're going to demonstrate one of the routines

with our presenter in the video, Laura.

You don't need to be an expert in dance or martial arts.

I personally wouldn't just go to a martial arts class or anything

so to be able to incorporate that into a dance class, it's offering something a little bit different.

We do have another volunteer, Duane.

So I'm going to demonstrate the super punch.

Oh, sorry, got that wrong!

As he holds it he'd tuck in all that core area there to keep it tight.

I think that's enough, I know you're struggling there!

The idea of that move is to keep it as true to the mixed martial arts.

I do think it'll appeal to a much wider audience in our market.

Thank you.

-Thought it went awesome.

-Well done, Ricky.

They keep on asking us questions about stock

and it's doing my head in.

You're definitely not talking £120 a club.

2,000 Space Hoppers made out of rubber?

Next to pitch, Stephen's team.

How much does all that kit come to for one person,

so one skipping rope, one hula hoop, one hopper, how much?

In terms of costings, the Space Hopper, cost price would be £2.

The hoop itself would be £1 and the skipping rope would be 50p.

They've got themselves in a real mess over this offer of free equipment.

Firstly, the gyms cannot understand how this works in their business model,

and now they're pulling prices, literally, out of the air.

The last hit for Beat Battle.

Beat Battle - fight to the music.

Thank you very much for watching.

Do you think there's a big enough differentiator between typical dance class...

At the moment you've got your options of either going to a dance class or a combat class.

Personally, I look at them both and I wouldn't know what to choose.

I think this would be your... You'd be in the middle.

I mean, if you look at the markets,

the martial arts industry in the last 12 months

has gone from 28% to 39% of people signing up,

the dance in the last two years has increased by 103%.

So for people wanting to get into these markets the demand is there

and it would complement what you've already got.

Thanks for that. That's a good answer, by the way.

I don't think we really used the props at all in your pitch.

We've got the props, let's use them.

Would you even maybe have you sitting on the balls?

Let's not go too far.

Still sporting their retro kit...

OK, with the hoop, you're going round. Not as easy as it looks, excuse me.

..last stop for Groove Train.

OK, if you want to throw in Saturday Night Fever you can,

and they absolutely love it, so there's a fun element to that.

All the props that you see before you today will be included within the licence,

so your clubs will be supplied with the balls, the hoops

and the skipping ropes.

In terms of our target market, we would specifically target it

towards the female market of all ages and ability levels.

Is this not really a kids' class

that you're trying to dress up as an adult class?

In terms of its practicality for children,

it would 100% work.

You know, as soon as I got on a hopper I thought,

"This is great fun." It breaks...you know...

-All boundaries.

-Yeah, absolutely.

Fast footwork over...

..figures to Lord Sugar.

Next work-out...

..the boardroom.

You can go through to the boardroom now.

Good afternoon.

ALL: Good afternoon, Lord Sugar.

Right, well, the point of this is,

there's a lot of money to be made

in the licensing to these fitness centres.

£60-odd million one company makes, in licensing alone.

The whole thrust of the exercise was to come up with something special,

a new trend of some kind, yeah?

So I think we'll start off with Sterling.

-Ricky, you were the project manager, yep?

-Yes, I was, Lord Sugar.

We quickly came up with the concept

of mixing two popular trends,

which is mixed martial arts with dance.

-So you had two completely different types of...

-Which was the idea.

There's concepts on the marketplace

where you can do dance or combat in the gym,

but to mix the two together is quite a unique concept.

So you ended up with something like a punch-up in the disco, then?

-There's probably a nicer way to put it, but along those lines.

-Who kind of crafted the video?

The video, actually Duane quite gladly put himself forward.

Do you know anything about making videos?

Yeah, I put together a promotional video myself

for an idea that I had a couple of years back.

Directed it all right, Laura?

Yeah, in the end we ended up with something...

Did you have any input into the production of the video?

Erm, Duane kind of took the lead on the directing of the video.

There was a bit of confusion, wasn't there?

Do you think Duane might have lost his way slightly?

Erm, well, we just wanted to bring our ideas to the table as well,

-so the time constraint...

-Who was in charge of making the video?

-Duane.

Let's have a look at this video.

SONG: "Moves Like Jagger"

'Hi, let me introduce you to Beat Battle,

'a brand-new exercise class combining martial arts and dance.

'It's going to help tone and tighten,

'help with core stability,

'weight loss, but most importantly, it's fun.

'Let's go!

'Five, six, seven, eight...'

'Beat Battle is a unique combination of dance and mixed martial arts.

'Get fit, have fun and burn calories.

'Bop - for endurance.

'Scissor-kick - will help with weight loss and flexibility.

'Double-punch - for lean muscle.

'Or, to help with your posture, the Super-punch.

'And most importantly, have fun.

'Beat Battle - fight to the music.'

Good.

And then I gave you three fitness centres to pitch to.

Who did the main pitches?

I led all three pitches, Lord Sugar.

Do a good job?

ALL: Yes.

OK. How do you think you did?

We got some very good buying signals, I thought,

particularly from the Fitness First chain, and also from Pure Gym.

All right. OK.

All right, Phoenix, who was the team leader?

-That was myself, Lord Sugar.

-And, if I remember rightly,

-you're in this business?

-Yeah.

Well, I've often said in this boardroom

that the team leader should be the person that actually comes from it.

Who's better to lead you than somebody who knows about it? So how did you get on?

We came up with "retro" as an overall trend, or overall theme.

The idea being that we actually know pretty much all there is to know

with regards to martial art and dance,

because they're out there at the moment,

and tried to get a completely alternative view.

Right. Who was the kind of... choreographer of it, then?

-That was myself.

-No, no, in terms of the sequence.

Oh, sorry, I thought...

I was fast-forwarding then.

I was at the photo... The video shoot. Sorry, Lord Sugar.

Right, so who actually crafted the moves and all that stuff?

I crafted... Well, we worked together.

I ensured the exercises were right.

-So who was the director of the video?

-I was the director.

-And what was...

You were getting a bit excited then.

-What was your participation?

-I was the choreographer, Lord Sugar.

And frustrated director, I think.

Erm, yeah, we had a few ups and downs.

Erm, but we got there in the end.

Let's have a look at it, shall we?

Thank you.

'Do you want to keep fit, but most of all, have fun? Burn up to 300 calories?

'Improve stamina and tone muscle?

'This is a top-to-toe, retro, express work-out

'about to sweep the nation.

'Welcome to the Groove Train.

'The Dance For Endurance -

'working the shoulders, back and hamstrings.'

MUSIC: "Flashdance... What A Feeling" by Irene Cara

'Adam Abs - working the abdominal area.

'The Hula Hoop - working the core abdominal area.

'The Funky Squat - let's work those hamstrings.

'The Groove Train -

'working that core abdominal area.

'So if you're looking to keep fit, have fun, or lose weight,

'it's time to get on the Groove Train -

'the top-to-toe express workout in only 30 minutes.'

Right. Am I missing the point here? Is that "in" then, at this moment?

It is very much "in", Lord Sugar, at the moment.

OK, who done the pitches to the three companies?

That was myself, Lord Sugar.

I heard from Karren that you made some offers

which didn't stack up from a financial point of view.

Yes, as part of the licensing agreement

they would obviously initially require the equipment -

the Space Hoppers, skipping rope and the hoop.

-Who's going to supply that?

-We would supply that as part of the licensing agreement.

Do you know how much these hoops cost and all the other things cost, do you?

You plucked out of the air figures - Space Hoppers £2,

skipping ropes were 50p and hula hoops were £1.

I did ask you all to come up with some regime that loses pounds,

I didn't expect it to be my pounds.

If you charge someone, I don't know, 100 quid for a licence

and those things, for example, cost £150,

then it's a flawed business model, is it not?

There was a healthy profit.

If we were to sell the annual licences there was a very healthy profit.

All right, well, let's...

Shall we see how we got on with these three people... Erm...

Nick, Team Sterling with Fitness First?

Right. Well, they didn't want to license it.

But they did see the potential.

And, interestingly,

are prepared to pay a one-off fee to develop the product with you.

How much?

Five grand.

Karren, the same people?

Hated it. No orders.

Erm, Nick, on the Pure Gym?

Well, now...

they were prepared to take licences at £45 per month,

but only on a three-month trial basis across all 22 clubs.

So that gave you sales of £2,970.

And the same people, Karren, for Phoenix?

Didn't like it. No orders.

Erm, and now, Nick, for you on Virgin?

That's a zero.

-And, Karren, Phoenix, for Virgin?

-Didn't like it. Erm...

Well, didn't like it for the target market that you were offering at.

But did like it for the family market,

with the Space Hopper and the hula hoops.

Mum can go with child

and that really fits in with their family themes.

Erm...

So they've offered £17.50 per month

for a licence for a six-month trial

across 122 clubs.

Making a total licence order of £12,810.

HE EXHALES

Right. Well, whichever way you look at it,

£12,810 is playing £7,970.

So, Team Phoenix, you seem to have pulled it off.

I think you was lucky that you had someone who's in the business.

I'm not so sure you were so lucky with the choreographer,

but that's another story.

Right.

You're off to an exclusive London spa

where you're going to enjoy yourself with massages and various treatments.

All right, have a good time. I'll see you all on the next task.

THEY LAUGH

Well, go off now and I'll see you back here shortly

and we'll discuss it in a little more detail, OK?

-Wow, look at this, guys!

-Look at this!

-Not bad, is it?

-Lovely.

This is what you get for winning a task.

-This is the life, innit? Could get used to this.

-Yeah!

It came off, you know? We're at the health spa,

they're in the boardroom, so another win for Team Phoenix.

Leading the team to a victory

in my industry feels absolutely fantastic.

It was quite a stressful boardroom, but now - amazing.

If there was ever a taste of success, this was it.

What do you reckon, Steve?

SNORING

I'm shocked.

-I'm absolutely shocked.

-Disappointed.

The way I see it, from the feedback,

everything they saw, some parts weren't professional enough

or needed further development.

The product wasn't good enough.

Unfortunately, for Ricky, the buck might stop with him.

It will be a hard decision if that is it.

He's managed this team very well

and, you know, I was impressed with him.

We'll have to wait until we get back in there to find out

-where the problem actually lies.

-But I'm so gutted.

I'm really, really gutted.

I think we've been cheated, if I'm honest.

It's not going to be nice in the boardroom now.

Normally, there is a person that can take responsibility.

There was difficulties getting video shots,

but the video wasn't what failed the task.

I feel that...it's just tough.

-I'm standing by the fact I don't think it went wrong.

-It did, though.

We did lose.

PHONE RINGS

Can you send the candidates in, please?

The headline here is that everyone says, "Yes, a good idea,

"but not executed, erm, properly."

-They said "watered down", the dance.

-So it looks pretty...

samey as things that are on the market. Ricky...

-you, Jenna and Laura developed the routine.

-We did, yes.

So if you had this idea of the martial arts in this,

surely part and parcel of developing the routine, you would have actually

put your hallmark on it and said, "I want to see more martial arts"?

All of the sequences had martial arts elements. They were very, very clear.

Where the dilution has gone is, when they went on the video,

all we saw was dancing. We didn't see a lot of knees,

we didn't see the elbows and the combat element was missed

in the videoing and I would have to look at the responsibility there

to be with yourself, because you took the sequences into that room and pushed them through

and it was clear your bias was more towards the dance.

Ricky, I don't agree. We very much wanted to combine dance and martial arts

-and it was agreed dance would feature.

-I'm saying, dance did feature,

but didn't show Beat Battle.

I'm going to be totally honest. You did a fabulous job, Laura...

I'm not liking the way this is going, to be honest, because...

-Let's see where it goes.

-I'd like to speak first,

because, and you can't deny this, I did say I thought you should throw

-some more different kicks and stuff in. Laura felt that more dance moves should go in.

-No, I didn't.

-Each sequence...

-I'm not having a go at you.

-It sounds like you are.

-See, the thing is, your video was your shop window.

-Yep.

-That was your selling tool.

-OK.

-And that's where the negative comments have come from.

-Yeah.

-Erm, Duane,

-you were responsible for producing the video.

-Absolutely, definitely.

-I did take the lead on the video.

-In fairness to the video,

-I think it did show all the major moves.

-It absolutely did

-and everything that was featured...

-So why didn't they buy it?

Guys, you're missing the point. It showed all of the moves,

but it cut out some of the key bits of the combat element

-and that's why the people didn't buy the licence.

-Down to the editing?

-The videoing and editing, correct.

Can I ask you a question? When you compare your video

to Phoenix's video, don't you think yours looks a bit dull?

-I also think the other one looks very cheesy.

-Yeah.

-I'd be much more inclined to go to the one that we presented.

-I think you're missing the point.

-It might have been a bit cheesy, but that's why they bought it.

-Yeah.

Can I just go over the pricing?

-A lot of comments from people here that it was a bit expensive.

-OK.

I'll take responsibility for the pricing. I was part of that team.

-Do you know what these other people did, really?

-I would be keen to hear a little more from Nick.

I did some of the editing. We had quite a few rifts in the group.

That day, I brought the team together quite well.

Listen, Ricky, you have to make a decision as to which two people you're going to bring back here.

I'm looking to bring back Duane with me, for the downfall of the video,

-and I'm looking to bring back Laura, as well, for the dilution of the combat.

-Mm-hm.

-The other three of you go back to the house, yeah?

-Thank you.

HE EXHALES

I'm going to have a chat, with Nick, in particular,

because he was with you all the time,

so step outside for a while and I'll call you back shortly.

Thank you, Lord Sugar.

-LORD SUGAR:

-Do you think the pricing was the killer?

No, I don't think the pricing was the issue,

-because if they loved the product and didn't like the price, they'd negotiate it down.

-Mmm.

The unanimous, sort of, reaction of the health clubs to Ricky's pitch

was that he was good.

They just didn't much care for the video.

And Duane, is it his responsibility for the poor editing? Is it Laura?

It would be true to say that Laura delivered the moves,

but on the other hand, Duane directed them.

Mm.

'Send the three of them in, please.'

'Yes, Lord Sugar.'

Ricky, I have to say, the people that actually contributed the most

are the ones that you have chosen to bring in.

-And it may be the ones that did the least get away with it.

-Yes.

-Yes?

-I think the observation is correct, but I have to consider if the job was done correctly.

Perhaps you can tell me, then, why you brought Laura back?

OK, I brought Laura back because, listening to the feedback,

Laura's element was focused more on the dance and less on the combat.

I was very clear that it's not a dance video, we do need the combat elements, and unfortunately...

-OK. Laura, did you do every single sequence that you were asked to do?

-Yes.

Lord Sugar, this is risky, but Laura shouldn't be here.

-She came and delivered. She contributed.

-But you must see she was the person

who brought the sequencing across to you and was responsible in ensuring the message was clear.

She was the messenger of the moves that you all put together.

If you didn't like the moves, you should have said in the beginning.

The moves weren't displayed adequately.

They were named incorrectly and they weren't edited right,

so the reason I brought Laura in is because the message we put together

-in the creation did not come apparent when the video was completed.

-It was your message.

-Duane, Duane, Duane. If it's not Laura, who DO you think?

-It's Ricky.

Ricky is ultimately responsible for the failure of this task.

Don't you think the shop window, the video, was something which you claim that you was in charge of?

-You were the director.

-Yes, I was responsible.

There were three people with different opinions, going in different directions.

You said you had directed and edited a fitness video previously,

so I delegated responsibility in the correct places.

-What I'm saying that you're doing is trying to avoid all responsibility.

-You're trying to pass the buck.

I'm having to think now, even five weeks into the process,

of people that have the aptitude for what I'm looking for, so why do you think I should consider you?

I know that I am rough, but I do believe there is a lot of potential there to be moulded.

I'm very creative. I've gone out and proved myself and created and launched products before.

What I'm hoping to do is take this opportunity to become something

and be the best. I want to be the next big thing.

-Who do you think should be fired for the failure of this?

-I think it should be the project manager.

He's hid away for the first few weeks, he hasn't done anything.

I do take responsibility for the video, I'm not going to try and shy away from it.

-I don't think he's hidden away. Why do you say that?

-I don't believe he took responsibility.

Duane, you are doing what you always do. You are getting emotionally involved

and let your passion go in front of the facts.

-I take responsibility.

-I've taken responsibility for delegating a task to you, which you failed on.

In fact, the man who said he could do the job underdelivered.

Like Lord Sugar said, at least we put ourselves forward.

If you were so concerned about the message being diluted, you should have gone to the editing.

Ricky, can you tell me why you shouldn't be fired?

I shouldn't be fired because I did look at everybody's skill sets,

I did delegate it in the right places. You are only as good as your weakest team member.

I honestly believe, with the materials I had in place to lead the three pitches,

if I wasn't leading that, we wouldn't even have got the orders that we did.

The feedback for the pitches were quite good. The people thought they were quite good.

-So who should be fired today?

-I would say Duane should be, for failing on the video and the editing.

-And Duane?

-I think it should be the project manager, Lord Sugar.

Mmm. Do you know what, I think we have gone as far as we can go. I'm going to summarise.

In summarising, I don't want any interference. I'm going to give you it as I see it, OK?

-Erm, Laura, this is the second time for you in the final three.

-Yes.

-Last week, it was very touch and go.

-Yes.

-I did say, "I will be keeping my eyes closely upon you."

-I understand that.

-But I can't really understand what Ricky brought you back in here for.

-I can't, either.

What I'm going to say to you, Laura, is, you survive again.

Thank you, Lord Sugar.

Ricky, I think you brought the wrong people back in here.

-I think that's a big lesson I have learned.

-It's a lesson you've learnt.

And that's a bad management move, that is.

-A very, very bad management move.

-OK.

Duane, you put yourself forward to produce the video.

I, personally, believe that the video was the main cause of the failure of this task.

And, therefore, Duane...

-you're fired.

-Thank you, Lord Sugar. Thank you, Karren, thank you, Nick.

Take care. See you later.

You've got Nick and Karren to thank for you staying here today, Ricky.

-Thank you, very much.

-They have given me reasonable reports on your performance to date.

If it was solely on today's task, I have got to tell you, you were very close to leaving, also.

-My eyes are still on you.

-I know. Thank you, Lord Sugar.

-Thank you for the feedback.

Lord Sugar knows what he wants and, unfortunately, this time, it wasn't me.

That's not going to take away from me. I've got a lot to give, a lot to prove, but I'm going to

go out there and do that. I'm hoping that you've not seen the best of me yet.

Duane, 100%, was the right person to go on this task.

-I wasn't worried.

-Good.

It could have been any single one of us going in that boardroom, and it is really hard.

Ricky was actually a good PM. He did manage the team well. I don't think he deserves to get fired.

CHEERING AND APPLAUSE

-Well done.

-Yay!

-You're back!

Lord Sugar knows who I am. He knows what I've got.

Anyone who hasn't been in that bottom three,

he might not know you that well, so you need to make sure you stamp your authority on it.

In the fight for Lord Sugar's quarter-million-pound investment,

11 candidates remain.

Next time...

I'm going to send you up to the culinary capital of Scotland.

..a food fight...

-Battle stations.

-These are really small.

-Just roll with it.

-Go, go, go, go!

..on the streets of Edinburgh.

-Girls, do you fancy some dinner this evening?

-Squirrel! Meatballs!

-He's making a decision on the price.

-It's out of the frying pan...

-How many have you sold?

-A dozen.

-I feel physically sick.

..and into the firing line.

You don't know what you're doing! You're completely out of control.

You're fired.

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