Street Food The Apprentice

This is not about a job any more.

I'm the investor, and you're going to make me some money.

Heading to London, 16 potential business partners

all keen to kick-start a company.

Don't try and hide. We're not playing Where's Wally? here.

I'm not looking for Lord Lucan.

I'm looking for somebody who's going to show me that they have got

the business acumen to be my partner.

On offer - a 50-50 deal with the nation's most demanding investor.

That first few lines there, to me, was you digging a bloody big hole.

Willing to bankroll new business in tough times,

Lord Sugar is on the hunt for one winning partnership.

Basic business principles went right down the drain on this thing.

-You should have all known better.

-Start the car!

It's a deal worth fighting for.

That's not fair. We're taking turns. She needs to cop on to herself.

16 candidates.

It's way outside the box, it's way outside the box.

12 tough weeks.

BREAKING GLASS

Where am I going?

One life-changing opportunity.

You're fired. You're fired.

This is my boardroom and, by the way, this is my money.

You're fired.

Previously on The Apprentice...

Your task is to come up with a new fitness programme.

..an exercise in teamwork.

It's the same thing happening again. We have an opinion and you just don't like it.

Ricky's Beat Battle kicked off...

Five, six, seven, eight...

..but his routine lacked punch.

Oh, sorry, got that wrong!

-On the other team...

-Do you want to keep fit?

..a retro theme.

Welcome to the Groove Train.

But props were a problem.

-You would be supplied with space hoppers, the skipping ropes.

-Where would we keep them?

In the boardroom...

You seem to have pulled it off.

..Stephen's team won on points.

I think you brought the wrong people back in here.

Ricky's judgement came under fire.

That's a bad management move.

Laura fought back.

If you were so concerned about the message being diluted,

of what you wanted, you should have gone to the editing.

But Duane was declared unfit.

You put yourself forward to produce the video,

the video was the main cause of the failure of this task. Duane, you're fired.

He became the fifth casualty of the boardroom.

Now, 11 remain to fight for the chance to become

Lord Sugar's business partner.

5pm.

For the candidates, some time to themselves.

-Come on!

-Mine's not working!

Ah, loser!

Two metres.

Where's the skip...

How's this work?

Guys.

Hello.

-Hi!

-All right, Lord Sugar.

-How are you all?

-Fine, thank you.

Come and organise yourself around here a little bit.

-Good evening.

-ALL: Good evening, Lord Sugar.

Sorry to disturb you on your day of rest, but you're going to be off on a bit of a journey.

Now, if someone mentioned to me street food,

I'd be thinking to myself a hot dog stall, fish and chips stall.

But there's been a bit of a revolution as far as street food is concerned.

And what it is, it's high-quality food being served on a mobile unit,

halfway between good-quality takeaway

and the high-class restaurant.

So your next task is all about setting up a mobile restaurant.

But I'm not going to set it up for you in London.

I'm going to send you up to

the culinary capital of Scotland - Edinburgh -

where this type of business is still in its infancy.

Now, this is quality food. I don't want any junk served up here.

As usual, it's very, very simple.

The team that makes the most amount of money is going to win.

And in the losing team, one of you will be fired.

-Adam, you are going to be the team leader of Phoenix.

-Thank you.

-And Jenna, you'll be the team leader of Sterling.

-Thank you, Lord Sugar.

-Everything clear?

-ALL: Yes, Lord Sugar.

Good luck, and I'll see you in the boardroom in a few days' time.

Cheap to start up, with low running costs -

gourmet street food can turn a tasty profit.

To take a bite out of this booming business, both teams have two days,

to create and sell a signature dish on the streets of Edinburgh.

-I want to win this task.

-Yeah, don't we!

Street selling - I'm perfect!

For market trader Adam's team, first job, choose a cuisine.

So, Scottish people generally eat

deep-fried Mars bars, deep-fried food.

-Stereotypically, yeah!

-Haggis. Definitely, we won't want Japanese.

Whoa, whoa! Don't rule out Japanese.

Sushi and bento's been massively popular.

If I see Japanese, I'm going to think sushi, raw fish. Who eats sushi?

'My favourite street food'

is probably something quick and easy.

Probably a burger.

I don't think we should go over the top, we should keep it simple.

I'm going to pitch for pasta.

Italian, meatballs and pasta, you can really mass produce that.

-It's almost got to be gourmet.

-Really high-quality food, pasta is pasta.

-Dress it up with a bit of spinach or something like that.

-Make it organic, there's things we could do.

Do we have any more ideas first, or not?

I'd sell a chicken wrap.

Up to now, pasta is the best idea

that's come to the table, as far as I can see.

-So, we're going for Italian?

-Yeah.

I can't cook, but I've worked in the restaurant trade

so I've got an idea.

Leading the other team, salon owner, Jenna.

I'm really happy about being PM.

Sterling have only had one win in the process so far.

So there's pressure on it, but I can handle it.

Edinburgh is very touristy,

so Scottish would more appeal to the tourists.

I'm wondering, is there like a traditional Scottish pies

that you could sell?

The only thing is, what's ringing in my ears

is that Lord Sugar wanted quality and I think

you would get a pie and beans at a football game in Edinburgh.

You might be better going for something like

a really lovely casserole with a Scottish twist on it, like Aberdeen Angus beef.

It's trying to keep the ingredients cost as low as possible to make as much money as we can.

Beef is expensive.

A high cost is not something we should be scared of doing.

-So are we all agreed that we're going to go for Scottish?

-Yes.

-Yep.

With the food fixed for both teams...

-You're a bit of a foodie, aren't you, Tom?

-Yeah.

You know the score with that. You've got a good palate, haven't you?

..Adam allocates jobs.

-Research is my bag and branding is where my strengths lie.

-That's what you do, yeah. OK.

-I like the branding as well.

-OK.

Stephen, you're in charge of the research team. You're a good manager, good communicator,

I can work well with you.

I'm going to put Jade and Katie with you, because that's both their bag.

-We can win this.

-Yeah.

-OK. And we're going to win it.

9am.

Today, it's off to Scotland.

But first, a gourmet food fair for a spot of market research.

Get stuck in there!

A chance for the teams to see how it's done.

Oh, wow!

We sell diver-caught scallops, with some celeriac puree,

Gloucester Old Spot bacon, and seashore vegetables.

It's fine dining on the street.

Fine dining on the street, yeah.

-Wow!

-Nice?

-Absolutely delicious.

-Hello!

-Hi.

Why did you win dish of the year, what's special about your dish?

We use really high-quality ingredients, organic where we can, and a strong quality food,

rather than the thing you can make the biggest margin on most easily.

Adam, you all right, mate? Do you want the feedback from the research?

-Yep.

-'Right, the feedback was to focus on'

high-quality ingredients.

-Yep.

-You have to consider that in terms of the options you go for.

-Thank you, Stephen, see you soon.

See you, mate.

Fired up by a taste of top-class street food...

'The next train to depart from platform seven...'

..the teams head north.

'..to Edinburgh.'

I keep coming back to pasta, really. It's cheap, you can slop it out on the trays like school dinners.

Still chewing over ideas with his team, Adam.

You can use corned beef to bulk it up. Corned beef is cheap.

Corned beef, I wouldn't put corned beef in there.

-Corn beef...corned beef.

-No, I wouldn't use corned beef.

Bulk it up, in't it?

All this talking about food's made me hungry.

I hope the trolley dolly will be round soon.

I'm part of a team setting up a gourmet food outlet in Edinburgh.

Armed with maps and directories,

each team must pick a licensed spot to set up a stall.

We have a list of locations I was hoping to run through with you.

For advice on tourist hotspots, Nick calls a city centre hotel.

How about Princes Street?

'It's a very vibrant place, you've got shoppers and people like that.'

-How about Parliament Square?

-'Parliament Square, yes,

'the Royal Mile is one of the places that attracts the most people.

'That would be the number one spot, I would say.'

And the last one is Tynecastle Stadium.

'Well, obviously, you've got a huge match tomorrow, with Rangers.

'It will be very busy, obviously,

'but I'm not sure whether it's a pie and gravy crowd or a gourmet food crowd.'

OK, brilliant.

On the other team...

If I were setting up a business, I wouldn't go to football, end of.

But, if we don't get footfall tomorrow, we've lost.

Spotting a chance to feed football fans,

research and development manager Katie.

We know we're going to have people, I know that we're going to sell.

-You'd be a fool not to go for football.

-I'm against it.

Football fan, cold day, I want to get a burger and a beer.

I think you can sell anything when you've got that money people walking past you.

-Even if we don't sell to as big a percentage.

-You've convinced me.

Take the product out of it, if we've got 40,000 people at the game tomorrow.

I'm happy for that to fall on my head if the football's a bad idea.

-I pushed it.

-Makes sense.

2:30pm.

Edinburgh.

I'm home!

While half the teams leave to brainstorm branding,

project managers head for the kitchens.

Do you think people, like, speak a Scottish language?

Like, just a pure Scottish language?

What if someone comes to the stand and they speak Scottish to us, will you understand?

God, Jenna, stop!

Laid on by Lord Sugar,

both teams get top chefs to help cook up gourmet dishes.

For Adam's team, award-winning Italian chef Mattia.

Meatballs and pasta is an idea we're toying with.

If you say meatballs, everybody knows that is Italian.

Let's go for it.

We're going to start with, put some rosemary.

Could we use dried rosemary? Maybe it's cheaper.

-That's not the same flavour as the fresh.

-I'm just thinking of cost.

-Mate, that'll be fine, that stuff.

-OK.

-It's about profit, isn't it, not taste.

-I know what you're saying,

but we need to find that balance about cost and quality.

I want to sell a quality product, but if we use a lot of fresh ingredients it's going to be dearer.

The thought process that is running through Adam's mind is cheap, cheap, cheap, cheap.

Tom is having none of it. Tom is saying,

"No, we'll do this properly." And he's right.

Mattia, we've got to brand this, we've got to come up with something.

"Mattia's Meatballs." Would you be all right with that?

It's better than Mamma Mia's Meatballs, or Uncle Mama, you know what I mean?

Mattia.

For the other team, a Michelin-starred Scottish restaurant.

-Hi, I'm Geoff.

-How're you doing, Geoff? I'm Ricky.

-Laura, nice to meet you.

-Welcome.

What we're trying to do is make a gourmet beef casserole.

The main thing is it's got to be good quality - it's got to be well hung.

You know, you've got to make sure you get the best.

And that's what you're looking for - you're looking for that taste.

And a portion like this, how much do think it would cost us to make?

£2, £2.50. The key is the meat.

-'Hi, guys.'

-Hello.

-Hey, Jenna.

-'He just gave me an estimate.'

The portion cost to make one meal of this

is going to be between £2 and £2.50.

-Right. Um...

-Just to let you know that.

-'All right, see you soon, guys.'

-All right.

-Cheers.

-That's a lot.

I mean, let's be honest -

you don't get meals in actual restaurants that...

..cost that much to make.

4.30pm

Give us some words that represent high-end Italian.

In charge of branding their meatballs, Katie, Stephen and Jade.

It is about simplicity. We're trying to do it slick.

So, it's utterly...delicious.

-Utterly delicious.

-I do, I really like that.

We're whipping up now a test of the meatballs.

Mattia's just taking us through it now,

he's also been kind enough to let us use his name,

so I didn't know whether you wanted to use the name

-Mattia's Meatballs maybe.

-Mattia Meatballs?

-Mattia's.

Unless you've got any other ideas,

I personally think that's a good name. Do you?

In terms of a name, we've gone for something very slick, Adam,

so it's very different to what you just said - Utterly Delicious.

I've got a couple of blank faces here, hang on a minute.

I just think we need to get meatballs in the name somewhere,

or Italian in the name.

-Utterly Delicious Meatballs.

-Utterly Delicious Meatballs.

Utterly Delicious Meatballs.

Right, I understand what you're saying there, guys,

so, you know, I'm happy to leave that to you, Steve.

If you brand it right, we'll make a fortune, all right, pal?

While the food is finessed, next job for the branding teams -

a make over on their mobile food stalls.

Looks very nice, doesn't it?

It does actually look very nice.

It's not quite the right colour yet.

Blimey. Meatballs?

-If you could type.

-Gourmet Scot-Pot.

Could we try, kind of, a dark, earthy red?

Yeah. I think that works.

-We haven't got any title on there at all, have we?

-No.

But I'm quite happy with this.

Our brand is Utterly Delicious, they're meatballs.

-This is exactly what we wanted, brand-wise.

-Looks expensive.

We've worked really, really hard on the branding side

to make sure that this is a high-quality product.

That's what Lord Sugar wanted,

and what we're going to bring to the table.

-Oh, I love that.

-I love that.

-How simple's that?

10pm.

An industrial kitchen.

Premium produce purchased.

Michelin-starred recipe at the ready.

Time to mass-produce...Scot-Pot.

The whole lot can go in that. I mean, are the portion sizes all right?

I mean, that's a lot of meat to veg combination, there.

It's going really well. I'm really pleased.

The casserole's cooking, nothing to worry about.

So, we spent £200 at the butchers.

-That's all the beef and all the haggis.

-Yeah.

And then it's 68.82

-plus £200 equals...

-268.82.

I think we've ordered plenty of meat,

maybe a bit too much meat, but...I think meatier, the better.

-Divided by the number of portions...

-175, equals...

£1.54...ish.

God, your calculations are fantastic, Ricky.

-So that's my cost price here.

-OK, great.

-Thank you.

For the meatball team, a cookery school.

-Good day, guys?

-Yeah, really good.

We've got all this stuff down to 47p a portion using local ingredients.

-How come you got it down so cheap?

-Best in the business. Let's go.

Let's crack on.

We went down the road of making it as cheap as possible - massive profit margin.

-Too big, too big.

-Mate, yours are getting smaller and smaller!

-Have they shrunk a little bit?

-Sorry?

-Have they shrunk a little bit

while they're being cooked, or...?

-Battle stations, yeah?

-Adam, these are really small.

Just roll with it. Just keep going.

If we can sell these at 5.99 and make 5.50 a portion

we'll smash this to pieces.

Each one of them, for me, that's £2 there.

Two pound coins on there, mate.

Midnight.

Where's the thyme? Salt and pepper. Foil? Foil?

Let's get these in the oven.

Food pre-cooked and ready to go,

the kitchens close.

Let's go and get some sleep, we're up early.

OK, we've got a football match to go to.

Tomorrow, both teams must sell their gourmet grub to the Scots.

9am.

Gorgie, West Edinburgh. Home to Hearts Football Club.

And, for one day only, Adam's Utterly Delicious Meatballs.

-Great stuff. Brilliant.

-Lovely, isn't it?

Looks good.

The team's split.

Stephen, you're going to ram these things down people's necks today.

-Love life.

-Katie, you'll look good as a pizza and Azhar.

-Thanks, Adam.

Azhar, you'll look well as Julius Caesar.

-Get dressed up and get cracking.

-Do you guys know what you're doing?

-Mate, just behave yourself.

-Are you sure?

-Come on.

-Go fight a lion or summat.

-Are you sure?

Come on.

Parliament Square.

Good morning.

For Jenna's team, a tourist hot-spot.

Try some of that, sir.

And ready to go - piping-hot Scot-Pot.

Traditional Angus Beef Scottish casserole.

Really, really good.

Un, deux, trois?

SPEAKS IN FRENCH

-Oh, just had breakfast.

-A plus tard.

-OK. What do you think? Want to try?

-We've had out breakfast already.

-Oh, French breakfast? OK.

Everyone seems to have just had their breakfast.

Late breakfast, Sunday, I guess.

Oh...

I hear bagpipes.

-Charged with attracting customers...

-LAURA LAUGHS

..Laura and Ricky spot an opportunity.

-Have you eaten yet today?

-Aye, I've eaten my breakfast.

If you come over, we'll give you something to eat.

If you bring your bagpipes over there,

-you'd be doing us a big, big favour.

-Yeah.

PIPER PLAYS Has everyone had their lunch?

Guys, if you haven't had your lunch yet,

gourmet Scot-Pot, just at Parliament Square.

Hello, madam.

One casserole, one haggis mash.

Would you like to come and have a smell of our casserole?

-Thanks a lot.

-Thank you. Enjoy.

LAURA LAUGHS

Gorgie.

Hearts programme!

17,000 fans home in on Hearts.

Come and get your meatballs now, guys.

5.99.

Potential customers for Adam's gourmet street-food.

Meatballs and pasta now, come and try some here.

Pre-match meatballs now, boys. 5.99.

Get yourself summat to eat before the match.

I'm worried about the price.

I think 5.99 for this audience might be too much,

but we can always come down in price, so we'll see how it goes.

On the other half of Adam's team...

The only thing I'm having a little bit of a wobble about is the price.

Keen to maximise margins, Katie.

I would never, ever over-price and under-deliver in business,

but we're here to win a task.

People are only going to be able to buy these meatballs once.

If they're prepared to pay £8, even if afterwards they're like, "Ugh,"

we're still in this process.

I know that is probably going to make me look awful, but...

-What price are you thinking?

-Well, I'm thinking more like 7.99.

If they're willing to pay it, we'll sell it.

-PHONE RINGS

-Hello?

-'Just a quick one, mate.'

Katie believes you should be going at a much higher price, Adam - 7.99.

I'll stop you there, right.

There's cafes round here doing full brekkies for 2.99,

'you can get a meal deal for 1.50, mate.'

You know what I mean? It's 5.99.

-'Yeah?'

-Just wanted to put it across.

Bye. No way in the world.

We'd probably get our heads kicked in if we tried for that.

Price rises scotched by Adam,

Stephen hatches a plan - hijack hungry bus-tour passengers.

We'll do our big marketing piece, get you guys energised,

we'll hop off at Grassmarket,

they can have lovely food and then hop on the next bus.

-Yeah, that's right. And we will get some more customers as well.

-Great, thank you much indeed.

Adam, we've got some good news for you.

'We've been to Edinburgh Tours and they've agreed'

that every 15 minutes we can hop on, get on the microphone and really drum up some business.

-OK, great, yeah.

-Grassmarket, mate, yeah?

-Grassmarket, yeah?

-'100% Grassmarket?'

That's an amazing opportunity, what we've just agreed there.

-That's a task winner, that.

-Yeah.

-High-fives all round.

We've got a strategy.

Have you had your lunch yet?

-No.

-Are you thinking about it?

-As Scot-Pot simmers...

-Have you had your lunch yet today?

We have. We're leaving soon.

..for Jenna's team, sales are off the boil.

-Football isn't as great as I thought it would be.

-Nope.

This should be our busiest time. I feel physically sick.

Jenna's beginning to panic. They've had a real lack of footfall.

They've got a good product, they have good quality, expensive ingredients

and they really need to sell it all to get home on a good profit.

Are you think about lunch yet?

No? No bother at all.

-Right, there's too much talking.

-Speak to them, not me.

Laura? Laura?

We've been stood here for about 15 minutes with no-one in front.

We need to go out and not chat, just tell everyone to come over.

We are sales, we know what we're doing, but you can't make people...

Unless you want us to walk them over.

-We'll keep doing what we're doing but...

-Just do your best you can.

-OK.

Well, I just feel Jen is already trying to point the fingers

in our direction, getting her excuses in early.

12pm.

Come and get your meatballs now, guys.

30 minutes' selling time before fans have to be in the stadium.

Meatballs and pasta, come and try one, here.

Come and try one now.

-Hi, Steve.

-'Can I explain what's going to happen, mate,

-'just so you've got an overview?'

-Yeah?

We will be getting on the most famous tour bus in Edinburgh.

-We're going to get on...

-'Tell me when you see me - '

We've got half an hour left before kick-off.

-I need to crack on.

-How many have you sold?

-We've probably done a dozen,

'so it's not too bad, but at 5.99, I think we need to go a bit cheaper.'

Adam, we'll see you at the Grassmarket in half an hour.

-Tell him to stop panicking.

-What? Unbelievable.

-He needs to calm down.

-He's panicking.

-He needs to calm down.

-That's panic-selling.

-3.99, your meatballs. Let's get rid of what we've got, yeah?

-Yeah.

Three for a tenner. Hiya, do you want a portion?

You're a gent, thank you. Can I have another two portions, please,

so that's three in total? Thank you. Cheers, guys.

It was a bit quiet. You know, 5.99 wasn't going down that well

so we swapped to 3.99, three for £10 - sales have picked up.

Like it? Good.

We're going to box 'em up, get 'em on the front,

flog 'em off for what we can get. Couple of quid, whatever.

£2 a portion now, your meatballs. You got two minutes till kick-off.

£2 a portion now.

-Last three portions, £2.

-Thank you, sir.

Cheers. Last few portions now, on the front here.

Come and have a look. Good, yeah? Thank you, mate. Cheers.

CROWD CHEERS

WHISTLE

Right, guys, time is of the essence.

This is it, this is the key time. Let's go.

Yeah, it could have been busier at the football,

-but it could have been a lot worse.

-Even the burnt ones we sold.

-We may have got 3.99 for a load of burnt meatballs.

-Yeah. Perfect. SHE LAUGHS

We're doing well. We're doing well.

While Adam's team heads for a new pitch...

You can have both mash. Push the boat out.

..at Parliament Square, a lunch-time rush for Scot-Pot.

Right, so two casseroles with haggis mash are in there.

That is gorgeous.

Excuse me, sir, would you like to try some casserole?

I can see you looking. Come and have a smell.

It's getting busier now, so once we have a crowd of people,

I can use my charm.

I'll go for the haggis mash. That sounds good.

-With the casserole?

-Yeah, OK.

-Brilliant.

That will warm you up. Thank you very much, sir. Enjoy.

1.30pm. Grassmarket.

Magnet for tourists, locals...

Woo-hoo!

..and the Utterly Delicious Meatball team.

-Hiya, guys. All right?

-Good morning, yeah?

Lots to do. There's a bus tour company and we do a big pitch,

we get everyone off the bus, we get them straight to the meatballs.

We're going to such a good job of doing that pitch on there.

-Nice one.

-See you guys in a bit.

At the moment, it's not bustling

but the other guys have organised... They're on a coach trip.

Every 15 minutes, people will be hopefully getting off a coach,

so fingers crossed we're going to make some money.

Come on, guys. Let's do it.

Phoenix! Flight Of The Phoenix! Come on.

-On the bus, everybody.

-It's the best tour in town.

-Best tour in town.

-Absolutely.

Right, hello, everybody. My name is Katie.

Now, before I get started, I've got to ask,

what food do you think I might be bringing to you?

-Pizza.

-No, actually, you need to think outside the pizza box

on this one.

It's actually meatballs. So we're actually in Grassmarket

just round the corner at the next stop.

And we really hope that you'll join us. Come on, everyone!

Can I tempt you with any meatballs?

No? That's a no? OK.

-No meatballs.

-Oh, OK, no problem. We'll be on the next one anyway. OK.

After two stops, no takers.

Don't panic, guys. Go up again and do another one.

-It's just after lunch, everyone has just eaten.

-Not a problem.

And a ten-minute walk back to the next bus.

-Oh, great, just in time.

-Oh!

-No!

Come on!

That means we have to wait another...15 minutes.

-Steve?

-Yeah, mate, we tried these bus tours, but the problem is we missed

the last bus down to you. How are you doing?

It's slow, mate. We need you to drag us some customers in.

Sack off this bus tour and all that now. We've got loads to sell.

We're struggling, to be honest, buddy. We need you all back here.

See you in ten minutes.

I think we messed up on this pitch. They brought us here. The bus ride...

They missed the bus! They literally missed the bus on this.

-Yep.

-We've got the gear and no customers.

As lunch time fades in Parliament Square...

-Put some mash in there.

-Yep.

..sales stall for Scot-Pot.

There's a lot of people here, that's what we need.

We need people to sell it to.

Out on the hunt for richer pickings, Ricky and Laura.

It's definitely busy. You can definitely...

If you look down there, it's pretty full.

-There's already one there. What is that?

-What is that?

Aberdeen Angus stand is already here. I'm going to give them a call.

'Positives and negatives about it.'

Positives - massive footfall. There are a lot of people here.

-Right.

-Negatives - there is already a food store there selling

Aberdeen Angus beef burgers.

-Right.

-They are round about £2.50, £3.00.

But there's a lot of people here.

Right, OK, no worries. We'll make the move.

I'll take the risk.

-Ready?

-Let's move, let's move.

BAGPIPES PLAYING

I like the music.

3pm.

Stop, stop, stop.

Two hours left to trade.

Go, go, go!

Up go the shutters...

Hey, guys.

..down go the prices.

-We're doing two for £10. You're tempted, aren't you?

-Yeah.

It really tasty.

How are you doing, girls? Fancy some dinner?

-Aberdeen Angus? We're just here.

-Would you like to try some, madam?

I'm feeling a bit better now that we got here.

We sold at least 15 already since we've been here.

Haven't got long left, I've just got to sell as much as I can.

30 minutes to go.

You three crack on now.

Time to attack, armed with cut-price meatballs.

-Hi, guys. Have you tried the perfect Scottish meatball?

-Cheers.

There you go, mate. Thank you.

We're going to go crazy now - 5.99 or three for £10.

At the end of the day, the cost is peanuts.

We made this product for under 100 quid, so anything we take is profit.

Give your neighbour one, your cat, your dog, your mum,

I don't care, really, as long as we get rid of 'em.

Roll up, roll up! Adam Corbally's meatball mania.

Stephen, 5.99, three for a tenner. Tell Katie. Where has she gone?

-OK, guys, it is locally sourced.

-It's worth waiting for, believe me.

-Oh, that's good.

-Quick as you can, I am waiting on three.

-Yeah, we're making sure they're perfect.

-Azhar!

Squirrel! Meatballs? No?

Hi there, sir. Have you had your tea? You hungry?

Can I interest you in any casserole?

Time.

-Pricing strategy.

-Two for six quid? We've got a lot to sell.

Yeah, but they're going out at £3.00,

only £1.50 more than what we're selling for.

Better at £3 than not at all.

Jenna doesn't have much room to manoeuvre on her price.

Every portion of stew costs the team £1.50 to make.

They have to be really careful what they are charging the customer

because every time they drop their price,

they are eating into their margins.

We have 100 dishes left here. We need to get rid of the 100 dishes.

-Any stock left, no point in having it.

-Hungry?

Traditional Scottish cuisine?

-Jenna, you need to make a decision on the price.

-Two for £6.

Ricky, Gabrielle, £4 each, two for £6 now.

Would you like a taste, sir?

-Can we have two more, please?

-Delicious.

-We've got another two after this coming out.

-Come and try this.

-Thank you very much, enjoy the food.

-Come on, now! Last few, £2 a go now.

Last two portions of meatballs for today now! Thank you, cheers.

-Three for a tenner?

-Yeah?

-Yeah, all right.

-All right, great.

Katie. Where is Katie?

-One minute to go, guys.

-One is ready here. £3!

-Come on over.

-We need to get rid.

-£3!

-Guys, you want a casserole, come on.

-£3 each.

-Thank you very much.

5pm.

Well done, guys. Well done, everyone.

Well done, Azhar. Well done, mate.

-Guys, watch your heads.

-I honestly don't think we've done it.

For Edinburgh, bye-bye meatballs and stew.

For the teams, back to the boardroom,

the results and Lord Sugar.

You can go through to the boardroom now.

-Good afternoon.

-ALL: Good afternoon, Lord Sugar.

Well, Phoenix.

-Adam, I made you the project manager.

-You did.

-I was pleased about that. Thank you.

-Yes. Let's hear what happened, then.

We all decided on Italian in the end.

-Pasta, which is what we started off with on day one first thing.

-Pasta?

Meatballs and pasta. Home-made Scottish pork meatballs,

because it's a cheap meat.

-It's very fatty, so it's cheap. But the fat actually helps.

-Cheap?

It's cheap, but it's key to the meatball recipe.

Because it's a lot of fat in it, you see.

It's minced, so it makes a quality meatball.

It makes a quality meatball, Lord Sugar. Don't get me wrong,

we weren't going for poor quality, but it happened to be cheap to buy.

How much did you spend?

We spent about £90, didn't we, Tom?

Were you were trying to keep the cost down?

Yes, of course. But I wanted to create a gourmet dish.

Where is the gourmet side of this?

You had to try them, they were beautiful. Really, really nice.

Gourmet dish, weren't they, Tom?

Yeah, it was absolutely fantastic.

We used a very authentic Northern Italian recipe,

using fresh rosemary.

All that sounds very basic, it was a very nice-tasting recipe.

So, where did you go, then, to start selling them?

-We went to the Rangers and Hearts game.

-How much were they?

-5.99 we priced 'em at.

-5.99?

-Per portion, yeah.

-At a Hearts football match.

-Based on the research...

They don't pay that for a striker there.

Was that a good move, going to a football match?

It was slow, to be fair. It was hard work at the football match.

Did you have a name for your mobile restaurant?

Yeah. The promotion and marketing team was in charge of that.

It was Utterly Delicious

at first, and then I think I added the key name Meatballs, I believe.

-We were going to put meatballs in there.

-Right, were you?

I am no expert on Italian cuisine,

but Utterly Delicious Meatballs doesn't sound very Italian.

-Did you have any other ideas?

-I did have a different plan.

We were speaking to the chef, Mattia,

I asked him if we could use his name, Mattia's Meatballs.

-What happened?

-I didn't want to shoot the marketing team to pieces.

-They worked on it all day.

-Can I just tell you something?

Things get sold on brand and image.

Meatballs with the name backed by the famous chef,

you can sell them for a higher price than you can ordinary meatballs.

That applies to anything.

Whether it is a watch, whether it is a pen,

and you missed a big trick there.

So, how was your project manager? Good?

-Yeah, I think he was good.

-Yeah, good.

-Good cooperation from your team?

-Yeah. All around, yeah.

-Good.

Sterling.

-Now, how was Jenna as a team leader?

-Yeah, very good.

So, how did you get on?

We decided Scottish was going to be the one.

I wanted to go... I'm a northerner, Lancashire.

I never noticed that(!)

I personally believe the more northern you go, the more

-traditional you go.

-So, what did you come up with?

We wanted to go for casserole and it had to be gourmet.

We wanted the best quality ingredients.

-What was the name?

-It was called Gourmet Scot-Pot.

Everyone knew they were getting a high-quality dish.

Where did you actually go to start selling?

Parliament Square. Five church services,

it was going to be a busy day on a Sunday.

Parliament Square?

It was a bit quiet at first, so we made a decision.

We moved at about two o'clock, I think it was.

Laura and Ricky went to Princes Street and informed me that it

was quite busy, so we all made a quick move down there.

Obviously, we only had a few hours of selling time left.

Princes Street, that is quite

-a popular street in Edinburgh.

-Yes, it is.

Once we didn't know, we did really well.

-We were quite busy.

-So, how much did you spend?

In total, I think we spent about £268.82.

-That's exactly what you spent.

-It is exactly. A lot larger than the guys.

You really took the quality and gourmet thing seriously.

-Yeah, definitely.

-We did.

So, you've got on one hand here...

-You've got the cheapskates over here. And you spent...?

-£200.

All throughout the day, my worry was we may have spent too much,

but I did feel that we had a quality Scottish gourmet dish.

Hmmm... Well, let's have a look at it.

-Nick, with team Phoenix, could you give me some numbers?

-Yeah.

Well, we know that Phoenix spent £90.25.

-Right.

-Sales totalled 388.29.

That generated a profit of £298.04.

OK. Karren.

Well, as you know, Sterling spent an awful lot more, £268.82,

but I am pleased to say that they had sales of £588.60,

which actually generated a profit of £319.78.

£21 difference. £22 difference, approximately.

-So, well done.

-Thank you.

Risky. I've got to tell you, when I heard those numbers,

you just told me about how much you spent, very, very risky.

So you must have done well on the selling side. Anyway, well done.

Thank you.

I'm going to send you off to a five-star country club...

-Wow.

-..and you're going to be riding these little Segway machines.

I don't know if you know what they are. You'll soon find out.

Have a good time and I'll see you on the next task.

ALL: Thank you.

Thanks.

Hmmm.

Well, there is one thing you can't cook and that is the books.

The figures...don't lie.

I need you to go off.

I'll see you back in here shortly,

where we'll go through it in a bit more detail, OK?

Thank you, Lord Sugar.

Come on, Jenna!

-Do it for the girls! Come on!

-Come on, Jenna!

-I'm going to crash!

-Got you again.

-Come on, Ricky, let's go for it.

-Go! Go! Go!

Look out for Nick, he's dangerous.

Nick, what you doing causing an obstruction?

Nick, I think you need lessons.

-A bit dangerous out there.

-That's true.

-Why are you looking worried?

-Cos you're aiming it in our face!

Well done, guys.

-Sterling.

-Sterling performance.

ALL: Sterling. Cheers.

You know, you win some, you lose some. It's one of them things.

I don't take any of the blame myself

for the failure in this task. We lost because of Jade and Katie.

They both told me they were experts in marketing and advertising.

And they clearly aren't. Locations.

The football pitch was the wrong place to go.

Adam should be fired because he didn't manage this very well.

There was no clear strategy other than to keep the costs low.

Everything was just a bit of a mess.

The reason we had the second place was because of the bus,

and it fell through.

We can talk until the cows come home about whys and whats and ifs,

but if we had sold five more, we would have won.

So I am looking at Katie and Azhar purely on contribution.

For me, those two are in the firing line big time now.

PHONE RINGS

-Yes, could you send the candidates in, please?

-Yes, Lord Sugar.

-You can go through to the boardroom now.

-Thank you.

All right, I see this as two problems here.

One is you can't sell and two, you went off in the wrong direction

and made, well, a load of cheap stuff.

With regards to the quality of the food,

I do believe it was gourmet.

-I do believe we met the criteria.

-Adam, hold up.

-I've had some pictures shown to me of these meatballs.

-Right.

And I've got to tell you,

I've seen things like that at the zoo in the elephant pen

on the floor.

So I don't know how you can tell me that is quality stuff.

You've done this cheap, cheap,

cheap thing, thinking you were going to make a load of money.

If we start at the beginning, myself, Stephen and Jade

fed back a few different things, and a lot of our market research

wasn't actually taken into consideration.

I don't know if they'd agree.

It totally was, Katie. I totally disagree with you there.

Your market research consisted of towing us over to a football ground.

Whose idea was it to go to the football...?

Let's talk about the football location.

-To be honest, I championed that.

-On what basis?

Footfall. You know, I go to football games, it's £6 a burger.

£6 a burger? Where do you go, Chelsea?

Had you gone to the football ground

and sold it for £2.50 a portion, you might have sold hundreds

of portions, you might have made some more money.

£5.99 at a football match is out of the question.

Lord Sugar, my research team came back to me with 8.99.

-That's all I heard.

-How many football games have you been to?

This is why I priced it at 5.99.

You don't need a research team to tell you that people won't pay it.

You know a burger at a football... You don't need research, buddy.

Four quid a burger, that's what you spend. Tell the truth.

At a game, it doesn't take Einstein to work out that these lads...

I don't know how you stand in a stall selling to Rangers fans...

-The first I've heard of it.

-The first you've heard of it?

-From you.

I dropped to 3.99, three for a tenner.

I realised within five minutes, but as a...

How long did it take you to do that?

As a research group, you was in charge of Katie and Jade.

The other problem was the kickoff was half 12,

so we lost the crucial dinnertime trade

leaving the football pitch, setting up at the next pitch.

-Would you not have thought...?

-We couldn't do everything.

.."For that hour and a half, we'll be losing all the lunchtime trade,

"I'll decide not to do that."?

I couldn't do everything. You know, you're a marketing expert. I put you

in charge of marketing and promotion.

That's what you told me your qualities were,

that's where I put you.

Steve was managing you. Katie, you've done marketing as well.

Then, your second location afterwards,

you went to Grassmarket.

The reason we put forward the idea of a Grassmarket

was because Stephen struck up a great deal with a tour operator.

Yes, indeed. I spoke to a gentleman called Kenny.

He drew up a partnership with us to utilise his bus

so we could pitch on the top deck of the bus.

We thought there'd be buses every 15 minutes.

-Did it work?

-I'm not one to carry on things that aren't working,

I quickly made the decision, I said, "I'll sell at the front."

I did that for the rest of the afternoon my absolute heart out.

Were you selling, Azhar? What were you doing? You're very quiet there.

-Are you deliberating over something?

-No, I'm not.

I was selling, as well, but I think throughout the day

there were a number of issues to point out. Obviously,

the first one being the product itself.

I wish I was in Adam's shoes. Azhar is next to him.

I have to be honest. Adam, you are gearing

all your energy towards people who have really contributed,

-many in a big way.

-Stephen...

You are missing a trick here, a big, big trick.

Azhar is sitting there, as quiet as a mouse, beside you.

-I think you are confused.

-No.

-Azhar, you have been very quiet.

I don't think so. I think I pointed out,

"Use some decent product and set the right price."

You said, "No, cheap as chips."

Cheap as chips. That's what you went for on price.

I think the second location is getting off lightly.

The sub team strategised. I understand it.

It was, "We made a deal with the bus company. People get off,

"they buy the food." But that did not happen.

Therefore, we had to rely on the footfall,

which wasn't big enough.

If I may, just to bring a little bit of sanity to the situation.

You are hearing a lot of objections here for the first time,

I can assure you, in terms of location, Grassmarket.

This is the first we've heard.

I don't know if it's because of the steam in that mobile unit

got to your head, Tom, but that's the first I've heard.

I told you ten minutes ago.

Lord Sugar, a lot of this, we're going back to the start.

Why do you lie so much at this table?

I don't understand what you're talking about.

Jade, where is the failure of this task? Where does it lay?

The failure of this task lays in the fact that we went to

the football in the morning. We then moved over lunchtime

and we got to the second position where we were meant to have

people arriving all the time and everyone had had their lunch.

So where does the fault lie? Who with?

So, unfortunately, either Katie, Stephen, or Azhar.

-Stephen?

-Simple. Food.

The quality was nowhere near enough to sell it

in a gourmet style. That's a bottom line.

And the location of the football, which is Katie.

For me, Katie and Azhar, without a shadow of a doubt.

Contribution from Azhar was nil.

I think you've got a way of deflecting information.

I've been asked a question and I've answered it.

-You had your opportunity.

-You're clever. You're deflecting it

-away from you.

-It's not about that.

Would I be clever to include you in my summary?

Was the second pitch yours,

-yes or no?

-Based on a clever idea, I came to that logical decision.

-Stop blaming everybody else, yes or no?

-Based on logical...

-Yes or no?

-I'm not going to answer the question.

-That's how you deflect it.

If I make a mistake, I admit it.

You, if you make a mistake, you pass it on to somebody else.

That's your issue. I make a mistake, I admit it.

In blunt terms, I was responsible for the Grassmarket,

based on a logical decision.

Unfortunately, to defend Adam here, your contribution was zero.

You made the mistake on the pitch of the second location.

Don't deflect information.

-My word!

-Adam, you were the project manager here.

-Yeah.

So who are you bringing back in?

I'll have to bring in Katie and...

It's Jade or Azhar, unfortunately.

Um...

Azhar, you've just... You've let me down.

You didn't do well.

And, Jade, you're an advertiser, a marketer, this is what you do.

I worked hard, though.

We all worked hard, Jade.

Everyone worked hard, but, unfortunately...

I'll have to bring in Katie and Azhar.

Right, OK.

The other three of you, go back to the house.

I'll see you on the next task.

Thank you.

I'm going to have a chat now with Nick and Karren.

Step outside and come back in shortly.

One of you will definitely be leaving the process today, OK?

Well, Adam, I think he lost control of the task, really.

I don't know what he thought he was doing.

He spent a lot of time in this boardroom talking about "my team,

"that I allowed to make decisions on marketing" and all that stuff,

and conveniently deflected away from the fact that he made cheap...

cheap rubbish, really.

The thing is about Katie, she has made some bad calls here

and has heavily influenced, I think, the failure of this task.

She drove the football thing. Completely wrong.

You know, he is very, very quiet, Azhar. He's very quiet.

You don't know whether he has really got a good business brain on him

or whether he is playing a game.

This time, he's had it because he is back in this boardroom

and he is going to have to speak up for himself.

PHONE RINGS

-'Send the candidates in, please.'

-Yes, Lord Sugar.

-You can see Lord Sugar now.

-Thank you.

-Well, Adam.

-Yes.

-I've looked carefully at your application.

-Yep.

-You know, you are, you know, a very hard worker.

-Yep.

-In the sense that you run your own market stall.

-Yep.

-It's quite a big operation. It's wholesale and retail.

-Right.

-Established 13 years.

-OK.

-I've got more experience...

-Yeah, all right. Cut the act.

-OK, sorry.

The thing is, you ever heard the expression

-"leopard changing its spots"?

-Yeah.

I believe one of the problems of this task

was that your market trader mentality kicked in -

keep the costs down and make something very, very simple

and flog it for a load of money.

I wouldn't say that, really, to be honest with you.

As a market trader, I don't buy cheap and sell dear.

I sell a quality product at a good price.

I want everyone to make money in the chain.

And I do, you know... Lord Sugar, I believe

I'm the best salesman in the whole process.

I'm the best negotiator. I'm a guy you could go into business with.

You didn't deliver on this project.

-I did.

-You didn't take control.

-You didn't do anything.

You let yourself down, you had no input whatsoever.

You are responsible for the decisions others

-make within your team.

-Of course.

Tell me, Adam. Adam, Adam.

-Are you out of your depth in this process?

-Not at all.

-I think he is.

-Not at all.

-I think he is out of his depth.

-I've got five times more experience than you.

-Fine, but you're

-out of your depth.

-Not at all.

You could have 100 times more experience.

I'm your number one candidate,

and I say that with the backup, hopefully, of what you've seen...

-Why are you my...? Explain to me why.

-I know what I'm doing,

-you don't have to babysit me.

-You don't know!

You were completely out of control. You didn't know what was going on.

In all fairness, in Adam's defence,

he heavily relies on Steve to make the decisions for him.

He did pass a lot on to Steve.

If he is not with Steve, he won't do anything within a task.

He passed responsibility over to Steve. He made decisions,

he was partly responsible for the failure.

Do you recognise that Steve has more brainpower than you?

Not at all. I think Steve has certain qualities.

Who is responsible, then, out of you three?

-Unfortunately, more responsibility lies with Katie.

-I suggested a pitch.

She didn't research.

-On day two, in sales...

-You made the decision without me there.

Katie, what made or broke the task...

Unfortunately, we lost, but the sales on day two.

-Yeah.

-This marketing strategy went down the pan.

The branding went down the pan, everything.

The name went down the pan.

Katie disappeared on day two in the afternoon.

I was running around everywhere getting people.

Azhar brought plenty of people down, Stephen, too.

That's not even true.

-Day one, you did nothing. Day two...

-Oh, God, that is so untrue, Adam.

You always said you wanted to do this with your head held high.

I'm being honest. Katie, that's why I brought you here.

I was dressed as a pizza running around that place,

getting people in there.

I struggled to communicate with you - you listen

-to who you want to listen to.

-But what was it you were communicating?

You chose the football ground.

You were instrumental together with Stephen

over this Grassmarket position.

You were instrumental in the brand name.

The idea was keep it really simple. Some of the highest brands...

You're not getting it, are you?

-You know...

-Azhar, Azhar.

tell me why I should let you stay in this process.

I'm committed, I'm driven, I'm a hard worker.

I started a business completely organically

with a £2,500 redundancy package

and grew it into a successful organisation.

I pretty much work 365 days a year. I literally do not stop working.

I've got 100% commitment in what I do.

I think, as for being your business partner,

I've got the skill set to be able to add a lot of value.

Why should I let you stay here, Adam?

Lord Sugar, I would be perfect as your business partner.

Those are simple words. Give me something better than that, please.

Keep me in this process, I'll show you what I've got.

-I've already given you the chance, I made you project manager.

-Yeah,

-it was good of you to ask me to step up to the mark.

-Thanks for that.

I appreciate the opportunity.

I've done as well as I can and I am here to do even better,

-I just want the opportunity to show you.

-Katie.

I feel like I've been scapegoated ever so slightly.

Because I was in the boardroom from the beginning,

I've had a bit of an uphill battle

to convince people, but I have been a key part of every single task

since the first boardroom. I always come up with good ideas.

In my own career, I am all about research and developing products.

I've got so much to offer you. I'm intelligent, I'm really good...

I've got great people skills.

Honestly, I just feel like I've got so much more to give.

-I really, really do.

-OK, listen,

I think I've heard enough from all three of you.

Um...

Azhar, I've expressed my opinion about you not speaking up.

You certainly have come out of your shell a little bit here today.

What you do say actually makes

a bit of sense compared to some other people.

Um...

Adam, you certainly are an enthusiastic person, but there

are at least two or three big errors that have been made on this task.

You were supposed to be the team leader

and you let other people drag you down, OK?

Um, Katie...

..he listened to you.

One could argue that's his problem for listening to you.

But the information you gave him was wrong.

-I gave him lots of information.

-I don't want to hear any more.

Um...

Adam, I don't know if you're out of your depth here,

I'm sure you're a very hard worker,

I know that you've got a good business going. Yeah?

Um...

I'm going to give you one more chance to stay in this process.

Thank you, Lord Sugar.

I hope you are going to learn now to assert your authority.

-Absolutely.

-Properly.

-Absolutely.

-OK?

Katie, I'm afraid to say

that having been in this position a third time,

I'm not convinced. And so, Katie, you're fired.

You... You got away with it on the borderline here.

I understand that, Lord Sugar.

Off to the house, see you on the next task.

BOTH: Thank you, Lord Sugar.

Good luck.

-Good luck.

-All right, you, too.

I do feel absolutely robbed. I believe Adam should have been fired.

He made a complete mess of this task,

but the decision has been made.

The plan was to make Lord Sugar lots of money, but it looks like

I'm going to have to go off and do that by myself.

Lord Sugar made a big point about being gourmet.

Literally, I was fighting a battle all the way through our first days.

I had to rein him in - "You can't put these ingredients in." So that's the problem.

This is just so up in the air.

THEY CHEER

Oh, my God. Well done, Adam. Tell us what happened.

-He said Adam was that far off.

-Yeah.

-Literally, that's how close he is.

You also got a very stern warning, as well.

My words of wisdom were I should speak up more and,

essentially, that's as he left it.

That's all I said to you, mate, to be fair.

The bottom line is, Adam, well done for being back. I didn't think you were, mate,

I was dreading it. I thought Katie would be. I'm pleased. And we move on, yeah?

In the fight for Lord Sugar's quarter million pound investment,

ten candidates remain.

Next time...

This task is all about smelling what is selling.

Extractable, extendable blue supermop.

Sniff out sales in Essex...

£2 a go now, cost-price. Let's clear 'em.

As much money as we can, straight in.

They want that tan as soon as they can.

There doesn't seem to be any strategy.

-..or face a stink in the boardroom.

-You didn't learn what was selling.

It was a bad decision. You're fired.

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