Flip it in Essex The Apprentice

This is not about a job any more.

I'm the investor and you're going to make me some money.

Heading to London,

16 potential business partners all keen to kick-start a company.

I'm not looking for a friend. If I want the friend I'll get a dog.

I'm looking for a partner.

This is about me investing £250,000 into a business with one of you.

On offer - a 50/50 deal with the nation's most demanding investor.

I tell you what, you've thrown the gauntlet down, I expect you to win.

Willing to bankroll new business in tough times,

Lord Sugar is on the hunt for one winning partnership.

Basic business principles went right down the drain on this thing.

-You should have all known better.

-Start the car!

It's a deal worth fighting for.

It's the same thing happening again.

We have an opinion and you just don't like it!

16 candidates.

Don't teach me how to suck eggs. I know how to ask, I'm in a rush.

Guys! If you want it, buy it!

12 tough weeks.

Bloody hell!

One life-changing opportunity.

You're fired. You're fired.

This is my boardroom and by the way, this is my money.

You're fired.

Previously on The Apprentice...

Your next task is all about setting up a mobile restaurant.

-The job - sell gourmet grub...

-Come and have a smell.

-..on the streets of Edinburgh.

-Roll up, roll up!

Adam Corbally's meatball mania!

-Adam, these are really small.

-Just roll with it.

Cost-conscious leader Adam minced measly meatballs.

It's about profit, not taste.

And his pricey pasta flopped with the fans.

-How many have you sold?

-A dozen.

-Come on in and try this.

While Jenna's hotpot hit the spot...

-That is gorgeous.

-Jenna, you need to make a decision on the price.

..she made a dog's dinner of the numbers.

I feel physically sick.

-But in the boardroom, Jenna stole the win.

-Well done.

And Adam's high prices cost him dear.

You've done this cheap, cheap, cheap, thinking you'd make a load of money.

Stephen got off Scot-free.

-You're missing a big trick.

-Azhar's sitting there quiet as a mouse.

It went bad for Ahzar.

Was you selling Azhar? What was you doing?

You're very quiet there, are you deliberating?

But it was Katie who paid the price.

Big mistakes here. Katie, you're fired.

She became the sixth casualty of the boardroom.

Now ten remain

to fight for the chance to become Lord Sugar's business partner.

5pm. As yet, no task.

PHONE RINGS

That's not a good sign, is it?

Lord Sugar would like you to meet him in a wholesale warehouse in Essex.

The cars will be with you in 20 minutes.

Thank you. So we're heading to Essex

to a wholesale warehouse. So get your skates on.

Get a spray tan while we're down there, mate, yeah?

-That's what you do in Essex, isn't it?

-We need one.

When I'm project manager, I don't have a problem who's underneath me.

These aren't your friends, they're people you have to utilise to their best.

So far no PMs have actually left. So it's not a bad job so far.

I think everyone's been project manager now apart from Jade.

-Jade's got to do it.

-She's got to really.

If she steps up to the mark, I think we'll find out soon how good she is.

-It's true, is that.

-Or how good she's not.

Essex.

A wholesale warehouse

where traders and retailers stock up on goods to sell.

From toys to table lamps.

Everything a business needs to turn a profit.

Good evening.

ALL: Good evening, Lord Sugar.

Here we are out in Essex. My local manor actually.

This is very similar to the environment where I started my business

and that is really what this task is all about -

you starting a business from scratch.

In this warehouse here, there are loads and loads of goods.

I've given Karen and Nick £150.

You've got to choose items to spend your £150 on

and then you've got Essex as you're selling arena.

This task is all about smelling what's selling.

You'll find out that some of the stuff you've purchased might not shift.

OK, that's business.

They might be a slow mover, but you've got to met recognise what the fast movers are

because here's the deal.

Once you're sold-out or get close to selling out,

I want you back here to replenish your stock.

You've got until tomorrow night.

I'm going to count how much cash you got left,

together with your stock, and that will become your total assets.

The team that ends up with the most assets will win.

In the losing team, one of you will be fired.

Now, I think I'm going to balance the teams up a little bit.

Stephen, you come over here to Sterling.

And Laura, come over here to Phoenix.

Some people who haven't been project managers

might want to put themselves forward.

All clear?

ALL: Yes, Lord sugar.

Armed with £150, the teams must start their businesses

by choosing stock to sell,

then reinvest the takings in their most profitable products.

By the end of the tomorrow, the team with the most cash

and value in remaining stock will win.

But first, a business needs a boss.

I'd like to say that, obviously,

I want to put myself forward because I haven't been PM yet.

-Is everyone behind Jade?

-ALL: Yes. 100%.

'I am a born leader.'

I usually lead by example.

So, hopefully, the way I sell, my enthusiasm, being quick to make decisions...

It's all about solutions, not problems.

First decision for Jade, pick two locations to sell from.

OK, which one do you think is the best?

Would you rather travel a shorter distance

and sell products that are lower value

or would you rather travel a larger distance...?

Which one is a busy market?

I'm just highlighting a few key points we need to be looking at.

Anyone want to put themselves forward as PM?

I'd happily put myself forward for project manager.

It's not my market but, at the same time,

it's what Lord Sugar did and I want to do what Lord Sugar did.

I think I can do this from a strategy perspective.

-I'd like to put myself forward.

-I'll vote for Nick.

-Let's just go with you.

-Brilliant.

Heading-up the other team, Nick.

It's quite a simple task.

I don't think I'll get too much challenge from team members.

Ricky might be slightly difficult to manage,

but he's a good salesman. I'm sure it will go well.

Shall we focus on the locations first?

And the location with the highest footfall?

I think Romford market looks like a viable option. It's very close. It's seven miles away.

Everybody happy?

Market stall and a shopping centre booked, Nick's team turns to products.

No. Beard trimmer?

That is my favourite item so far.

I can sell that tomorrow, I guarantee you, for a tenner.

Guys, this is the tan. Shall we give it a go? It certainly is instant.

Essex do love tan.

Obviously, being in beauty, I'd be great at selling this.

We could easily sell that at about £10 a bottle.

Sterling has behaved briskly and efficiently.

If you can demo it, it's not too bad. The good thing is, it's instant.

Jenna playing a key role because they're selling ghastly fake tan

and things you stick on your nails.

-So you could sell them for a fiver.

-Yah! Showing promise.

The other one will be good because we can choose what to have there.

Still lost for somewhere to sell, Jade's team.

Can we look at the shopping centre ones now. Sorry, we've only got a little time left.

-We're choosing Romford, are we?

-Which ones closest?

-Ilford is closest.

Let me look.

So, I think we should say closer for the shopping centre one.

The closest good one. The closest one with the most footfall.

Which one would you choose?

There's some information here. I've not been, but I'd look at Pitsea Market.

OK, that's cool. They're much of a muchness.

Vibrating novelty toy.

Doors close in ten minutes and Jade's team still needs stock.

-How much are they?

-60p.

-And what would you sell them for?

Fake tan?

I wouldn't buy that myself.

-I think we should go with 10.

-It's risky.

Shall we move onto the next one? We haven't got much time, guys.

Jade is in a bit of a mess.

At the moment, it's a bit of a bun fight with lots of opinions.

I hate those.

They've had to rush their product selection because they're running out of time.

The highest margin, potentially, on any item is the hot water bottles.

-Maybe we should get more hot water bottles then.

-15?

Tom, thankfully, has taken it upon himself to work out the costs and margins on everything.

Thank God someone is thinking about the money.

On the other team...

Through the check-out with a strategy for sales.

We've chosen two categories of products. One of them is household, which is for the market.

And the beauty side of things for the shopping centre.

We've chosen great products.

Products that have a margin on them as well.

So, let's hope we win the task.

For Jade's team, a mixed-bag.

From eye lashes to phone-chargers, but no plan what to sell where.

At the moment, I think I'm going to split it almost equally

because we don't know what will sell best where.

On the strategy side, very quickly,

just to throw a spanner in the works, the one that's furthest distance away,

give them slightly more products.

-Which one is furthest away?

-It's the market.

No, let's forget about it.

Jade is splitting the products 50-50 at the locations.

I would have given the location furthest away slightly more stock for them to hold.

I raised those points and Jade said she's not too concerned about strategy.

-How do you feel about being project manager?

-Love it!

I think the strategy is, see what sells and buy more of it. Simple!

Stock on board, locations locked down.

Tomorrow, start selling.

6.30am.

One day to maximise margins selling products to the people of Essex.

If anybody declines to buy one just say, shut up!

Shut up!

Then buy more best-sellers to grow a business.

Oh, so it's a developing tan as well. I presume Essex girls like to be really dark.

Buy four!

Romford shopping centre.

Location for project manager, Nick, Gabrielle and Jenna.

Nice spot!

Out to make a pretty penny from beauty products.

-Have we got a cloth to go over this?

-I hope so!

-Morning!

-Round the corner at Romford Market, Ricky and Steven,

sent by team leader, Nick, to flog household goods.

They'll come in all these directions. We're the first people they'll see.

Happy and chappy. Nice and loud.

Mate, what a winner!

Picked by the other team, Ilford.

Stocked with half of Jade's mixed products...

I'm assuming we must be here.

..Azhar, Laura and Tom.

It's a nice shopping centre. The quality of the shops is good. It's in a main thoroughfare.

15 miles away...

Come and have a look. See what we've got.

Market trader, Adam, and team leader, Jade, pitch up at Pitsea.

-Do you want to have a look at what we've got today?

-No, thank you.

Thanks.

A small-town market, with even smaller prices.

What will we make Crazy Bugs? £2.99?

-It's hard because it's a bit cheaper here.

-£1?

Everything is really cheap here.

Everything here is much cheaper. People just walk passed and not even look at what we've got.

-Have you seen our hot water bottles?

-Oh no! I've an electric blanket.

-Have you?

Lovely jubbly!

Romford.

Market location for the other team, and a sales script from Stephen.

-I'll do the whole bad back trick, to be honest with you, mate.

-Yes?

We're going to clean up here today, ladies and gentlemen. Mops going.

"Have you got a bad back?" I'll walk around with a bit of the old bad back.

Get people around and have a bit of a banter.

We've got some domestic items to sell to you. Excuse the feedback.

-Have you got a bad back, Stephen?

-Unbelievable, to be honest, mate.

-Your back is hurting?

-Killing me.

-I've got a cure for that.

The extendable and retractable mop.

It's going to solve your back problems.

Extractable, extendable, blue super mop.

I'll definitely have one of them.

I'll be nice enough to let you choose which of the ten you want.

Choose your favourite.

-They're all the same!

-They are, yeah.

LAUGHTER

11am.

Romford shopping centre.

Free haircuts for life. £5 for a hair...trimmer.

With beauty products to sell, Nick and his girls spread the word.

It's not too heavy, it's not too orange, it goes on evenly.

-No streaks.

-Really nice.

-It does smell nice.

Yeah, it's not your usual spray tan stuff.

The girls are focusing on the beauty stuff, they're good at it.

The tan has been the quicker sale.

None of our other products come even near that.

It's a new tan we've got out, it's lovely, great for sensitive skin.

The darker you want it, the more you apply

so if you want to go out Saturday, sleep in it, wash it off, you've got your tan.

We're here at the shopping centre - 70% women.

70% Essex women.

The fake tan is shifting very rapidly.

They're selling it for a tenner. Buying it for £2, £8 profit

sounds jolly good business.

Soon everybody in Essex will have one.

-How are you?

-Fine.

-Can I borrow you for a second?

-Very quickly?

Ilford. The mixed stock picked by Jade's team

is proving tough to shift.

Is there anything here you'd be interested in?

-Er...no.

-OK, no worries. Have a good day.

Can I grab you for a second to have a little look? How about yourself?

It's hard to switch from product to product.

One minute you're selling a toy, next minute a speaker, next minute a beauty product.

-Are you a fake tan user?

-No.

-Do you like to use eyelashes or nails?

-We'll come back.

-No bother. See you later.

-Bye.

-Come on, take the one. It's a good present. Come on!

-No, thanks.

As Pitsea locals look for market bargains,

Jade's plan to boost sales - slash prices.

On some of the things I haven't put a price, I just put really cheap.

If we've got to do deals, we do deals.

Crazy bugs! MP3 docking stations! Really cheap.

We've got the self-tan we can do a deal on, we've got a few bits and bobs to clear up.

Rainy day prices!

£2 a go now, cost price. Let's clear them, the last few.

Thank you very much.

Shout out a number. Not your phone numbers, girls, a price.

Get yourselves a bargain now, ladies and gents. Seven?

Done. Thank you.

Adam is totally at home in this environment.

He understands the customers, what they want to hear,

how to sell to them.

You're stood here now. I could do you all three,

-one of each for a tenner.

-Can't ask more than that.

Do you want two for a fiver? Another, yeah? Good lad.

Two for a fiver. Thank you.

In Romford, it's raining.

The heavens have opened.

Where is everybody? In Romford, where is everybody?

Time to touch base with team leader, Nick.

-How you doing guys?

-Nick, just a quick suggestion...

If it's busy where you are, we're quieter as it's raining

so we go and get the stock and bring it to you.

Fine. If it's quiet where you are, that's fine.

What we are selling at the moment is the self-tan.

We've got one bottle left so we really need some of that soon.

-All the tan's gone now.

-All the tan's gone now.

So every bit of money we've got, reinvest it into tan?

We only want tan, so as much money as we can straight into tan.

We are probably five minutes from you.

Why don't we move the stock we've got now to you for you to sell?

We need it as quickly as possible, we need that tan back as soon as we can.

-OK, we'll go to the warehouse and come back to you.

-Cool.

Cheers, guys.

They want that tan as soon as they can.

Midday. Pitsea.

The sun's coming out and the stall's cleaned out.

I just wish we had more stock, we could stay here all day.

But I've now proved I can sell shopping centre, markets, on a beach,

anywhere in the world. No problem.

If things don't work out for you, Jade,

you can come and work for me after your performance today.

Next stop, the warehouse.

But first a call from Azhar.

-Hi Jade. You all right?

-Yeah.

We're starting to get a bit busier now, which is a good sign.

But I just wanted to clarify the strategy for the day.

We're leaving here now in the next five minutes.

So you're not going back to the market but to the wholesaler?

In hindsight, we would've given ourselves more stock being here,

but we didn't know how busy it would be so we can't think about that now.

Very quickly. Just run through the strategy again.

Listen, I'm fine, our strategy is I'm leaving here now,

I'll buy more, maybe three or four products,

spend all our money which is £200.

-We're fine.

-All right. I'll speak to you soon. Bye.

Azhar is doing my head in.

How many times does he want us to run him through the strategy?

-He goes on about strategy. We clarified it!

-Concentrate on winning!

Jade's not too concerned about strategy,

but strategy is the most important part of any business,

without it you're running blind into the dark.

Romford.

They should be back in the next half an hour.

If you'd like to buy some, we can hold it back for you if you purchase it now, we can put some on reserve.

See you soon hopefully.

With no tan, it's time to create a buzz.

Beard trimmers, get your beard trimmers here!

Limited stock left! £5 only if you buy off me now!

-Can't tempt you?

-You need these.

Some clippers.

-That's for trimming hair?

-Beard.

-Beard?

-Yeah.

-I don't know anyone that's got a beard except me.

-You must have a friend that has one?

-No.

As beard trimmers fail to cut it, a plan from Gabrielle.

We are desperately struggling with these beard trimmers,

mainly because the majority of people here are women

so we moved it over from beard trimmers to bikini line trimmers.

Hair trimmers, only a fiver. Only a fiver.

Buy now! Hair clippers, buy your hair clippers!

Hair clippers, beard trimmers?

At the other team's shopping centre, the bugs are beginning to bite.

What's selling really well is the little insects.

That's the thing all three of us have sold the most of.

There's a load of kids around

so I think we're concentrating on what's working.

-How much are they?

-£3 or three for eight.

Great. OK.

As Jade and Adam arrive at the warehouse,

a call from the team back at Ilford.

-Hi, guys.

-Hi Laura, how are you? How's it going?

It's going well. The stand-out winners on our side

were the little kids' toy.

-I-insects.

-We're thinking about putting a lot of our eggs in one basket,

the insects, there's a great margin on them,

we buy them for 60p and sell them for two to £3 each.

We're tripling, quadrupling our money. They're a winner.

I think it's good to have a few different things

because if they don't like insects you can sell them the other things.

We've got 21 MP3 players, 60 of the insects,

ten of the fake tan,

ten of the hot water bottles, 15 chargers.

They've come back to replenish their stock,

but they've had a very broad approach to that.

The key part to this task is to smell what sells

and they haven't done that.

I hope it doesn't end up costing them.

Still en route to the warehouse, but going nowhere...

-Hello, Nick?

-..Steven and Ricky.

-The motorway is like a car park.

-Right.

-We're just stuck in it.

It's literally barely moving.

We are selling out of all the other goods as well,

but I would say we don't want anything but tan.

Put the faith in us that we'll get to you

-as quick as we possibly can.

-As quick as we can.

Fantastic. So basically we need as much a tan as we can,

we don't want anything else.

-No problem.

-Jenna is a massive asset to us

because she knows how to sell it perfectly.

I'm hoping she can train you on how to sell it.

OK, mate. See you soon. Jenna knows how to sell tan?

-How hard can it be to sell a bit of tan?

-It's easy.

-She'll give you a bit of training on how to sell tan?

-It's fine.

-Come on now.

-It makes your hand a little bit browner.

With no stock and nothing to sell...

We need to sell, what do we do?

..profits have stopped for Nick.

We've sold out of everything. We're now waiting for more stock.

We need it urgently.

On the other team, heading back from the warehouse,

Adam and project manager, Jade.

And another call from Ahzar.

Very quickly, I think the issue with you moving location so quickly,

that's a bit of a risky strategy.

Hold on, sorry...

Quickly. Just...

What we need to do...

Our plan is to sell out the products within two hours,

take a second trip, come back and push those products.

Also, stuff that isn't selling very well

are the leopard skin nail covers and eyelashes.

Based on locations, products will vary in terms of what you sell.

-Well done, guys.

-Bye!

-He's so annoying!

-Anyway...

Finally out of the traffic and into the warehouse, Ricky and Stephen.

-I'll get the trolley.

-You get the trolley.

Target - tins of tan.

We've got to find out if they've got more.

Six, 12, 18, 24. That's 84.

-How many more bottles do you have?

-Nothing here at the moment.

-Tan?

-Tan.

-You have no more?

-Yeah.

OK. So that's all the bottles we've got there.

That puts us in a bit of a pickle.

What are your thoughts on the tan?

-Hi, guys.

-Just to give you some feedback.

There's only 84 on the shelf. They've got no more tan.

What else do you need if they've not got enough tan?

-The hot water bottles.

-Thank you very much.

-Bye.

-Ilford.

-All right, boys?

For Jade's team, a rapid restock.

-Three for £8, get your insects.

-£3 each, or three for £8.

Once they've gone, they've gone.

As predicted, the beetles are a hit.

What I'm smelling right now is bugs.

They're going like hot cakes.

We're buying them at 60p each and selling them for between two to £3

so we're making a good margin on them as well.

You pick one, sweetheart. You want that one? Thank you very much.

We're keen to go for even more insects, but we spoke to Jade

and she said it would be better to have a bit more variety.

Romford.

Soon as they come I'll sort you a sale out straightaway.

Two hours without tan.

Five, ten minutes and we'll all be set up here.

If you come back...

Five minutes, girls. I expect to see you back here.

-Where are the guys?

-Finally, a delivery.

-Hey, we're here. We're here, mate.

-Fantastic.

Ladies, how you doing?

-Tan topped up...

-That's just £16, ladies.

..sales take off.

Thank you very much. There's your receipt, there's your product. Enjoy.

There's two tans, £4 change and I give you a receipt, didn't I?

-Just one pack?

-Yeah.

-Are you having one?

-One, please.

It's very natural, we're selling these at £10 each, or two for 16.

-There you are, thank you very much.

-Cheers.

Guys, everything must go!

5pm.

I know what I'm talking about when it comes to fake tan.

One, two, three. It's £5.

Three hours left to trade and both teams push for sales...

Is it going to be the biggest strategy decision

to buy only insects?

..to build profits for another restock.

You want us to go to the warehouse again?

-It would make sense.

-OK.

We've got to bring all the stock down then.

It's not great for you guys. You haven't been selling. I feel bad for that.

For Stephen and Ricky, it's back on the road.

'I am very frustrated right now'

because I'm a bit of a spare part.

Stephen and I are the best sales people on this team and we're not selling.

I feel I could be selling a lot of products right now,

but instead I've got to go back to the wholesaler. It has wound me up.

6pm. Late night shopping at Lakeside.

With prime pitches laid on by Lord Sugar,

last chance for the teams to sell out.

On their way to restock, Jade's team.

Hi, guys. How are you?

What's our strategy now for Lakeside?

I think you should just go and spend everything.

I think we're all in agreement

we're going to get a large proportion of insects.

Get some more of the hot water bottles

because they do look good. Fake tan sells quite well

and whatever you think, a mixture of the other stuff.

It's up to you how much you buy now.

God. It's not strategy, it's a bit like nothing.

She hasn't thought about it, has she?

At the shopping centre...

We've got the best products, they've all got to be sold in the next hour.

..stocked up and ready to sell.

Sometimes in life you make a decision.

It can be a good decision or a bad one but I can tell you...

Either £10 each, or two for 16.

It's got Aloe Vera in so it's good for sensitive skin.

Obviously you do a bit of shaving. A men's high quality trimmer.

So we need to create a buzz and if we have to reduce the price, it's up to you what to offer.

I don't want to do that.

On Nick's team...

Madam, like a mop, would you?

..prices stay high.

-Lovely. Thank you very much.

-There you go, £10 please.

Thank you very much.

On the other stall...

If you want to do two for a fiver, go for it, just get rid of them.

-Jade's approach...

-I tell you what, just do deals.

Five for £5 now, crazy bugs.

..flog the lot.

We've got five hot water bottles with covers - a fiver.

Gift ideas now. The last five!

Guys, everything is half price.

Jade's really focused on high sales now,

but at rock-bottom prices.

Of course it's important she sells a lot of goods

but she has to be careful she doesn't totally sacrifice her margin.

The fake tan is two for £5. Really good. I've been practising on my arm.

-You want five for a fiver? That's £5, please.

-Fantastic. Thank you.

-Open that, put water in.

-Ten minutes to go.

Have you got a £10 note on you? I'll put two for £10.

You can't get cheaper than that. I've only got four minutes.

7.99 for one, or two for £10.

-Thank you very much.

-8pm.

-We're done.

-We're done.

Trading is over.

For the total, cash takings

and the wholesale value of remaining stock will be added together.

It was a risky strategy to slash the prices.

But there's still profit in every single thing

we sold, be that 50p or £3.

I stick by what I've done.

It was fantastic to have the whole team together selling.

We sold the lot when we've been able to sell.

I'm just not happy we didn't have enough time selling.

Tomorrow, the results.

In the boardroom.

You can go through to the boardroom now.

-Good afternoon. ALL:

-Good afternoon, Lord Sugar

Well, this task is one of my favourites

and the reason is it replicates how I started in business.

So I'll start off with Sterling. You ended up team leader.

-I was voted to be team leader.

-Good team leader?

He worked with us, not against us, so I'd say a good project manager.

-I agree.

-OK. So tell us what you did.

We first looked at locations, we went for the shopping mall

and the market in Romford.

So what did you pick? What products did you champion?

We chose a tanning product, some nail wraps...

-Tanning? That's your business, no?

-It is. We did well with the tanning.

-Tanning and nail wraps.

-Yes.

Did you have some tan put on you or are you just blushing now?

I certainly put some tan on my hands.

I don't mind wearing fake tan to be honest.

Ricky was very vocal, wasn't he? Essex loves a tan, he said.

You're not giving Essex a great name, are you?

Got any of the stuff, Nick?

-Can I have a quick look at some of it?

-I can offer you fake tan.

That's it, is it? Yeah.

Pop those on your fingernail.

These are the fingernail wraps?

This is the kind of Essex kit you're putting together, yeah?

-In effect, yeah.

-So the fake tan was allocated to the shopping mall?

-And the nails also? So how did you get on?

-We sold out.

-Sold out?

-Of the nails.

-Of everything eventually, but quickly of fake tan.

So at what juncture did you decide you were going to do your first

-restocking exercise?

-We'd probably sold half the fake tan

by about 12pm, that's when we made a decision to restock.

-Who went back to the warehouse?

-Ricky and Stephen.

It was raining and it was quiet on the market.

Right. So you went back to the warehouse and you were left

with a bit of stock to sell in the shopping centre?

The rest of the stock we had.

What about the stock you had left over from the market?

-Did you take with you?

-Yes.

We spoke to Nick about timescales, how much stock they had left.

The decision was made we'd go to the warehouse

as quickly as we can to get our stock back out there.

Did you have enough stock while you were waiting for them to come back?

Unfortunately it took a long time to restock, longer than we thought.

We were stuck in traffic.

I don't think you should plead it would have taken a long time

to take your remaining stock to Nick and his team.

Probably four minutes.

-I agree. In hindsight...

-You were very close.

We were particularly close. In hindsight...

Surely the thing is that you dump your stock off with them

and let them at least have something to sell?

-Correct.

-It's no good in the back of your bloody than, is it,

while you're driving to the warehouse?

No, we couldn't sell it while it was in the van.

-You had a void period where you had nothing to sell.

-We did run out of stock, yeah.

Shameful. Shameful, really.

To be without stock during the course of the day is shameful.

You made an error there which may have cost you, yeah? All right. OK.

Phoenix.

I wanted people to put themselves forward

that hadn't been a team leader before so I understand you took the hint.

-Yes, I did.

-Good. So who went where?

Obviously Adam went to the market because he's a market trader

and I went with him.

-So you and Adam went to Pitsea.

-Yeah.

It's a bit of a distance.

We were discussing where to go at the beginning.

-You spent too long thinking about it, didn't you?

-It did take a while.

So we got those two locations and thought right,

we need to get products people will like.

-We added another Essex favourite, apparently.

-Eyelashes.

They're having a good day in Essex. Fake eyelashes and this thing here.

Those were our best sellers. Believe it or not.

They attracted a lot of attention. How much were these then?

60p. We sold them for £3 each.

-How much?

-£3 each.

-People were begging for them at £3.

-That margin is fantastic.

-How did it go in the market?

-It went very well.

The stuff was flying out in the market,

mainly down to Adam's market patter.

-Rainy day prices, come on, gorgeous ladies and all sorts I heard.

-Good.

So did you feel you were being organised properly?

A good motivator, but I think from a strategic perspective,

my views were overheard.

This task is about time efficiency as well

so it's important save as much time as you can

to ensure you get the maximum efficiency at selling.

It would've been appreciated if you'd pointed out

you had those views at the time.

I did point it out.

The strategy wasn't clear, even though we highlighted it.

Did you get cooperation from all your people? You happy?

-They were amazing.

-Really good.

Obviously strategy was mentioned a lot by Azhar. But it was good.

Let's look at some of these numbers.

Bottom line is this is all about the assets you end up with.

Assets is made up of cash and stock.

Karen, with your team, let's hear what you got.

The cash in hand was £422.61.

The remaining stock was valued at £415.60,

which meant your total assets were £838.20.

That's not a bad day's work, is it?

Nick, your team?

Well, when they cashed up they had £681.30.

Remaining stock valued at £273.90.

-Which gives you total assets of £955.20.

-Even better still then.

Nearly £1,000. Nearly £1,000.

Well done. See, that's it really.

That is what this task is all about.

That's what it demonstrates, that there's no bank loans,

no PowerPoint presentations, no venture capitalists involved here.

So I think you send a message out to Britain, I gave you a van,

150 quid and you demonstrated that in the course of a day,

you can change that into £955.

So very well done to the winning team.

You've spent enough time in Essex, I'm going to send you

into London now as a treat.

You're going off to a bar to enjoy some cocktails

made by the UK bartender of the year.

So stay sober and I'll see you on the next task.

-Thank you!

-Well done.

Look, you done well. £838, but you lost.

You need to go away and come back and discuss this with me more

so I can decide which one of you will be leaving the process today.

-OK?

-Thank you, Lord Sugar.

Wow! Vodka.

That's a bit dangerous to drink if you ask me. Oh, my God.

-Can we get a bucket, please?

-Very good.

-This win feels absolutely amazing, doesn't it?

-Cheers.

-Sterling.

It tastes a little bit like team Phoenix at the moment. Bitter.

Like it!

It's going to be really hard because I was buzzing.

I thought it was really good. We did well.

It's hard to say who's accountable. I was the PM so probably me.

We didn't do a bad job, we just didn't do as well.

I feel like in this task I've sold more than all the other team

put together. I think I'm fine.

If I do get brought back into the boardroom I'll hold my own.

Lord Sugar knows what I'm about by now.

It's simple. I don't think we needed a detailed strategy

about this, this and this.

I think Jade is in the firing line. It's probably down to strategy.

I think it will cost her that she didn't listen to me, but Jade

is quite a strong character, she'll fight her corner, she always will.

Let the fights begin.

PHONE RINGS

Could you send the candidates in, please?

You can go through to the boardroom now.

Well, while you've been out there I've been looking

at some numbers. Maybe it will give you an indication of where

I think things have gone wrong.

If you take this famous fake tan, for example,

the average selling price that Sterling sold was £6.71.

Yours was £3.50. You, Tom, were assisting on the costings.

Correct. The items I didn't have knowledge on were beauty products.

I didn't know how much the fake tan, nails or eyelashes were worth

so we took instruction from Jade and Laura

on those ones and also Jade decided to drop the prices a bit

at Lakeside to generate a bit more income for us.

As a matter of interest, taking the fake tan,

what was your retail price at the beginning of the day?

Between £4 and £5.

If I buy fake tan it'll be between £7 and £10

but that fake tan I saw there is one I would look at

as a 2.99 product.

The point Nick makes was the fake tan, for example,

their team were selling it at £10 a pop.

And you're selling it for £3.50.

You lost by £117. That £117 could have been made up

by more margin, more profit.

Going to Pitsea with 50% of the stock, from what I understand,

if you'd had more stock in Pitsea, you would have sold more there.

So why not 70 to Pitsea, 30 to the shopping centre?

-Why 50/50?

-I thought I didn't know how well it's going to sell there.

I think it was a case of smell or sell.

We were going to a market stall.

I'm a market trader and I didn't know how busy it was going to be.

We sold out, got good profit margins.

We turned £60 of stock into £190.

Well, imagine taking another £60 worth there

and it turns into another £190.

-You're home and dry, you win.

-Yeah.

-Right? It was a bad decision.

In all fairness, I said Pitsea and part of the strategy was for you

to hold more stock rather than splitting it 50/50.

I can't remember that happening. I wish I'd heard it.

We did spend too much time arguing.

Azhar kept talking about strategy and what sold where.

You wasted the time, is that what you're saying?

It's not as if one's a flea market and the other a farmer's market.

They were both normal markets.

You could've shut him down, couldn't you?

You can't shut people down. You have to listen.

You spent so long discussing the location of the market,

you didn't leave yourself much time to look at products.

-We didn't.

-No.

Right, OK.

Laura, what do you think you did on this task?

What was your contribution?

Where I hope I came into my element was in the sales.

Selling? You think you were involved in the selling?

Basically, if you asked me where I think I stood out, it's the sales.

We were all just as involved in picking the products.

I did just as much as these guys and at the end of the day,

everybody seems to be covering all the main points.

Right. You know, the thing, "Smell what you sell"?

When you replenished the stocks, I was told by Karen that

you just said to them, as team leader,

"Buy what you think you need."

-I said...

-There was no strategy over,

"Let's sit down here and work out what is actually selling well.

-"Only buy this and only buy that."

-Well...

Fair enough, you go and buy your first load of gear.

It's just an instinctive feeling, what you think is going to sell.

It always happens that there's something that sells and something that doesn't.

So it's logical, is it not, that when go off to buy some more,

you only buy the stuff that you've learned is selling?

-They only bought what had sold well.

-You bought everything again.

You were still buying fake tans,

of which you had 46 left of the 90 that you bought.

You know, you started off with seven products.

You ended up still with all seven products, which leads me

to believe that you didn't learn what was selling.

Because, you know, it can't be right.

I was saying that we've not sold well on the nails all day

and I would've thought we wouldn't even have bothered with them.

-Did you buy more nails?

-Yeah, you told us to buy some of everything.

Jade, who are you bringing back into this boardroom with you?

I'm going to bring Azhar.

Um, and I'm going to bring...Tom.

All right. OK, that's interesting.

Even though I made all the right decisions.

Well, I don't know who to choose! I know Azhar caused a problem,

so it's hard to chose someone else

-when everyone did so well.

-I was a problem?

Azhar, throughout it, you'd phone up,

and say the word strategy and it makes you sound like

you know what you're talking about.

You would never offer any solutions.

-Well, I understand you want Azhar in here.

-Well, I don't know.

I don't know who else to choose.

You're the team leader. You're supposed to assess.

Everyone sold really well. I know Tom sold really well...

It's not just about selling though, is it?

SHE SIGHS

-He'd... I need to make a decision.

-I don't mind, Jade. It's up to you.

Right, that it?

Yeah, it's going to have to be. I don't know what else to do.

You two go back to the house. I'll see you on the next task, OK?

(Don't worry).

Thank you, Lord Sugar. Thanks, Nick. Thanks, Karen.

Well, I get the feeling here, Jade,

that you weren't in that much control, to be quite frank.

So I'm going to be interested to hear from you

when you do come back in, because I'd like you to step outside.

Thank you.

Azhar, he seems to say the right things in here.

Does he say them at the right time when they're on the task?

He claims he does and says he's not listened to.

He sort of huffs and puffs his way through tasks.

"I'm not happy with this, not happy with that."

I think people think he's just having a moan,

so they don't actually listen to the point that he's making.

I don't know whether Jade organised them well.

I just don't think that she had this thing under control.

They did pull their weight and she got great enthusiasm out of them,

but actually I think it was chaotic.

Tom, he was the numbers man here. I don't know why she's brought him in.

We'll have to find out why.

Maybe she's got some justifiable reason.

Let me tell you, if she had not had Tom by her side,

she would have been in all sorts of trouble.

I think she'll regret it.

PHONE RINGING

'Send them through, please.'

Lord Sugar will see you now.

Jade, I looked at your application.

You say in here one of your worst business skills is that

you can make hasty decisions and not analyse situations for long enough.

Do you think you made a hasty decision today?

Admittedly, Tom really shouldn't be here.

He did his job well and he did what he was asked of.

And yet you brought him back in here today?

It was a mistake and I apologise. I was put under pressure,

I wasn't prepared that I was going to have to do that.

I was so confident that we'd done a good job.

Hm. You don't think you should be in here?

Someone like Adam did brilliantly well as selling,

but this isn't just about being a salesman.

You've got to have other qualities too. I've shown in this task I've got other abilities.

-Why do you think she's brought you in here?

-Er, I'm not sure.

I wasn't prepared. I didn't prepare to lose. Usually I prepare to win.

-I made the wrong decision.

-What support did Laura really give you?

She said that you performed really well when you were with her,

but she did say that Azhar kept butting in on the phone,

wanting to speak to me about strategy all the time,

but no solutions!

-I did have a solution. I said...

-You just had a big long sentence, and it's just about...

"Let's see how it goes." That was your answer to every question.

When people make good suggestions, you know, I want to listen.

You're a project manager, that's your job, to listen to suggestions

about dropping off stock, etc.

But when someone is not being constructive and saying

the same sentence all the time, "Have you thought about this and this?"

But not coming up with a solution,

it actually hinders what you're doing and wastes time.

Do you think he's one of those people who just says, "That's wrong.

-This is wrong. Don't do that."?

-Yeah, but no solutions.

With no solutions?

In all fairness, I think the word strategy was out of Jane's depth.

I tried to come up with so many solutions, I got to the end of my tether.

-What solutions?

-I just asked about our strategy.

They came after everything.

I was saying, "Just tell me our strategy."

I said to you this is what's going to happen.

I'm going to get stock.

You guys will get stock when you've finished at five o'clock

and meet us at Lakeside, and that is what happened. It was simple.

From an objective point of view, I think Azhar does have

a tendency to waffle on sometimes about strategies.

But in his defence, he was the person

who said we should have more products at the market.

I know. I think you were right then.

So Azhar, who was responsible for failing to win this task?

-I think it was Jade's responsibility.

-You think so?

-Yeah.

So, Jade, why do you feel you should stay in this process.

I think I should stay 100%. I need you to see my business plan.

My business plan for your investment is top quality.

At the end of a five year process, it will actually end up being

a group of multi-million-pound companies.

-I have got a lot of experience...

-OK, all right. Great, great.

But what I'm thinking about today is, you know,

based on your performance in the past seven weeks,

why shouldn't I terminate

your existence in this process?

I've never been in these three seats at the moment,

and that shows actually that even when we're in the losing team,

people value the fact I'm there. I have been a constant performer

all the way through and I've sold all the way through.

Hm.

Who do you think should be fired then?

I think Azhar should be fired because I don't think

he's contributed that much through the whole process.

Your communication was direct with Laura

and you weren't worried about anybody else.

But actually at the end of the day

it's about being able to communicate with people,

to present yourself in a good way, to get on with people around you,

which is really important in any business aspect.

I think that's traits I have, which I don't think you do.

I just think you're out of your depth.

Tom, who do you think is responsible

for the failure of this particular task?

Unfortunately I'd have to point the finger at Jade.

That's just based on the strategy and not having complete control.

All right. Well, look,

it's quite clear that you shouldn't be sitting in the boardroom today

so I will say that you're going to go back to the house

and I will see you on the next task.

Jade, I think you show a lot of enthusiasm,

but I get the feeling on this particular task that maybe

you could've really controlled it a little bit better.

I think the mere fact that you've brought Tom back in here

when in fact he was a great help to you on this occasion

is a difficult thing for me to accept, to be perfectly honest.

Azhar, people say about you

that you just stand around moaning all the time.

"This is going wrong, that's going wrong."

You don't seem to come forward with any solution

to what should be done.

But Jade, as the project manager, you...

..were responsible really for the whole strategy

of this task here - margins, profits and location.

For that reason, I'm kind of struggling.

But I do admire your enthusiasm.

And on that basis, I'm going to have to say

Azhar, you're fired.

Thank you, Lord Sugar.

Go back to the house. I'll see you both on the next task, OK?

-OK.

-Thank you.

Azhar, nice enough fellow, but who wants to go into business

with somebody no-one wants to listen to?

-Certainly not me.

-No.

I do feel robbed. I was wrong to be fired.

Jade should definitely have been fired. She's out of her depth,

she had no strategy in place.

There's people in this process who are playing a game,

and I think they wanted me out of the process.

They see me as a threat, one of the strongest candidates,

and obviously they've got their way.

Tom's not going.

-I can't see it.

-Out of Azhar and Jade, which one?

I was in the final three with Azhar last week

and Lord Sugar said, "You, start speaking up."

He was making sure he spoke this week.

But everything he said was negative.

A lot of the strategy was on Jade's head,

so unfortunately I don't like saying it, but I think it might be Jade.

Oh?

CHEERING

INDISTINCT

-Well done.

-Well done.

Tell all, tell all!

I did a lot of talking, as you can imagine.

I think Azhar wanted to really...

Not beg for it, but I don't think he wanted to go that far.

Well, I had to. I went in there and thought

I've got to fight for it now.

Well done, you. You should fight for it, well done.

In the fight for Lord Sugar's £250,000 investment,

nine candidates remain.

Next time...

You're going to organise the sale of urban art.

This is...Horror! Krr!

I love that. It gets your mind going, doesn't it?

-Making money from masterpieces.

-All three pieces for £3,200.

But in the boardroom...

They are massive errors.

-..it's not a pretty picture.

-To me, this is not a game.

This is a serious opportunity. You're fired.

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