Stall to Shop The Apprentice

This is an unbelievable opportunity.

Lord Sugar is in the market for a brand-new business partner.

This process is not about a job. It's about me ploughing £250,000 into a business.

Trust me. There are people in this room that are hungry for this deal.

Here to do battle for his backing, 16 ambitious entrepreneurs.

You told me you can do things, you lot. You can't.

You're all a bloody waste of space!

At stake, a quarter-million-pound investment

and a 50/50 partnership with a business icon.

I believe actions speak louder than words.

This is rubbish. This idea is rubbish.

-Get the gear.

-It's a deal worth fighting for.

Jason, will you be quiet, you silly shit!

16 potential business partners.

Caravan, caravan!

SCREAMING Hold me tight.

-Get in!

-Well done.

12 tough weeks.

-You can't change a project manager.

-No.

-You can.

-I'm really worried.

-One life-changing opportunity.

You're fired. You're fired. I don't want to see your face any more. You're fired.

Previously on The Apprentice...

Your task this week is to come up with your own ready meal.

Alex invented a Welsh character for kids.

I love Popty Ping. I've got Popty there on a gondola. Italian, innit?

-But in the food fight...

-What does it tell you about geography?

-Nothing.

-..Myles made mincemeat of Alex's idea.

-I would be proud to show that.

And his Deadly Dinners left retailers running scared.

You've put me off totally with the packaging.

-Neil cooked up a brand that packed punch...

-That looks great!

-..but fell flat on flavour.

-There's no pow in Oh My Pow!

-In the boardroom...

-They believed Neil when he said he would improve the recipe.

-..Neil's meal was dish of the day.

-Well done.

-On the losing team...

-"Tend not to tout things around with skulls." Parents wouldn't buy it.

-..Myles got a roasting.

-On my own, that's the best I came up with.

-Leah bit back.

-You're asking what I've done. What has Myles done? I've outperformed Myles on every task.

But Alex's half-baked ideas...

-You have a bit of a grasshopper brain.

-..left him facing the chop.

You need to stick to what you know. You're fired.

And he became the tenth casualty of the boardroom.

Now six remain

to fight for the chance to become Lord Sugar's business partner.

6.30am.

PHONE RINGS

-Hello?

-'Good morning. This is Lord Sugar's office.

'Please gather everyone in the sitting room immediately. Lord Sugar has a message for you.'

-Guys, sitting room now!

-Sitting room?

-Sitting room now.

-We've got to go to the sitting room now.

-Now?

-The sitting room?

-Morning.

-Morning.

Jordan's just putting his sarong on.

He's not. Come on!

It's not a sarong, it's a kikoi.

Oh, it's such a nice sarong!

Good morning. I'm sorry to get you out of bed so early.

You need an early start because you've got a lot on in the next couple of days.

I can't be with you today because I've had to go off on a foreign business trip.

But I'd like to say well done to you all for getting so far.

There's only six of you left and it'll be in two weeks' time

I will be deciding which one of you will be my business partner.

And this task is all about seeing what you're made of.

I want to see if you can grow a business from scratch in 48 hours.

You go off and buy some stock for a stall that I've arranged for you.

On the second day, you're going to take all of your accumulated assets and you're going to stock out a shop

and at the end of the two days I will be judging who is the winner

by the team that has accumulated the biggest amount of assets.

And in the losing team, one of you will be fired.

I'll mix the teams up a bit and make it a bit interesting.

It's going to be boys versus girls.

We're back to where we were in Week One.

So, get off to work and I'll see you in a couple of days' time back in the boardroom.

Good luck, guys.

Starting with £150, both teams have two days to grow a business.

Today, they must trade from stalls in an East London market,

then buy more of what sells best before opening shops tomorrow.

What do you think about the teams?

-I'm delighted in the sense of I think we've got a much stronger team. We need to smash this.

-Yeah.

We have so totally something to prove to those stupid boys. They've got Myles - boring!

If we're on a market stall, shall we dress down? We'll be too smart if we're not careful.

Jordan hasn't really sold that much.

I think we definitely dress down today and maybe even tomorrow depending on the location.

And Neil is really, like, strong.

Will we wear smart jeans and a shirt?

But sales, we're stronger.

Before leaving, both teams need a boss.

In terms of PM, I'd love a crack at this one.

There's logistics involved and it's a real sales-focused task.

We're a great team, particularly me and you, Neil, on the sales side.

I'd like to be PM as well. I'd like you to be focusing on sales, so I can focus on strategy and numbers.

-How do you feel, Neil?

-In terms of project manager, I'd say give Myles a shot at doing it.

OK, cool.

I'd like to be project manager. It'll be about selecting the right product and selling it for the right price.

I'd also like to be project manager.

-Competing to run the girls...

-This is a perfect task for me with regard to my background and what I do.

-..Leah and Luisa.

-Obviously, I have three retail businesses.

-I think you're perfectly capable, Leah, but my gut is saying Luisa. I just want us to win.

-OK.

The girls are back together, led by Luisa. She was picked as PM.

She started a retail business and that's what this task is all about.

She should, as they say, smash it.

Leggings, tights, flat caps, massive. I love a hat.

Next, work out what to sell.

-I think this is really on trend.

-I really agree.

-Shall we go for fashion?

-I think fashion, yeah.

Is there any gut feeling at the moment in terms of stock?

-Carefully considering their options...

-Um...

..the boys.

We need something that's going to make some money, then we need other things that will then sell.

JORDAN: We can get greeting cards.

I'm kind of not sure about cards, but it's, um...

Teapots are cool, though.

Yeah...

The boys have spent so much time this morning talking

and dithering and debating.

They've got no strategy at all about what they'll stock, what they'll buy and who they'll sell to.

-If we get something that doesn't sell...

-We've had it.

Me and Leah will go and look at stock.

You go and check out Shoreditch, look at what are other people selling, what's the vibe like.

-Everybody happy?

-Happy.

-Cool.

Fixed on flogging fashion,

the girls hit the road.

-We'll go for quantity. Quantity, quantity, quantity. The "stack 'em high, sell it cheap" theory.

-Yeah.

Spitalfields Market,

hosting stallholders for over 200 years.

Today, base for both teams' businesses.

-How much are your beanie hats usually?

-£8.

-£8?

-Yeah.

With a head start on the boys...

-What's the most expensive hat you sell?

-..Francesca checks out the competition.

-£35 is the top on bowlers.

-Yeah.

-How much do you sell those for?

-A tenner.

-Is that all? They look really good.

-Thank you.

Still stuck on what to stock...

Have you guys made a decision?

-Myles?

-..the boys.

Um... If you just give us a couple of minutes, we'll make the decision.

Thank you, Karren.

'Myles has been a bit indecisive. I think at this late stage he's scared to put his neck on the line.'

The biggest mistake so far is making Myles PM instead of me.

-Homeware, yeah?

-I'm happy with that.

-Neil?

-Yeah, I'm happy with that.

-We're going to go with homeware.

Let's get on the road.

I think we just need to get maybe two or three products now,

see what sells and go back.

Yeah.

Mid-morning.

What are your best-selling lines of hats?

Stocking up their fashion business...

A sort of East London vibe... We were thinking of the tweed flat cap.

..Luisa gets a head for low-cost hats.

-Beanie hats are really in.

-Are they? I think they were more 1998.

-That's quite nice. Do you sell a lot of these?

-Yeah.

I look like roadkill!

The strategy the team has settled on is high volume, low cost, shift as much as we possibly can.

-So, these would be sort of current, on trend?

-Yeah.

They want to be in and out of these wholesalers all day, re-stocking.

-There is 86.

-Hopefully, we'll see you later.

-I'm sure we will.

East London.

Still to start buying, Neil and Myles.

We're looking to maybe glean a few interesting pieces.

On hand, a range of high-end homewares.

Most of my ceramics are gift market, aimed at.

For Spitalfields Market, what do you think would be the best-sellers?

-The ceramic notepad definitely, the butter dish definitely.

-What was the retail?

-They're 25.

If I'm honest, I think it's quite expensive.

-What sort of price would you be able to do for us?

-I'm saying to you 11.50 for those.

For the girls...

-Hello.

-Oh, this looks nice!

-..stall selected.

I think I've bagged us the best stand away from the other hat stands.

I haven't seen any leggings or any tights.

Next job, price the products.

This is gorgeous.

I found a lady selling them for £10. What did you get it for?

-For £2 each.

-- She's selling them for a tenner. - Great. OK.

We've gone for the wholesalers that we know are a bit cheaper,

so we can have competitive prices. I'm glad we didn't go for the top-end stuff. What we chose will work well.

PHONE RINGS

-How are you doing?

-Yeah, OK, really good. We've bought £108-worth of stuff.

We've got... What have we got? ..16 items to sell in total that we're really happy with.

Right.

'My big fear at the moment is they've got 16 products.'

I think the price points are a bit high for the products we're selling.

We'll have to get some relatively affluent customers who'll want to spend £20 on a ceramic rubber glove.

-Hello.

-Hi.

-Zena?

-Nice to meet you.

-I'm Jordan. Lovely to meet you too.

-Time to check out some cheaper products.

-I've got lots of greeting cards. I do packs of ten.

-They're 2.50 retail.

-OK.

-And that's 1.10 wholesale... Thank you very much. That's perfect.

Setting out ceramics at Spitalfields...

You come up with something artistic. I'll do the display.

-..Neil and project manager Myles.

-I think we can use these in the display.

-We haven't got a lot.

Neil and Myles have gone for very high-end, expensive products and they've only got 16 of them.

They've got a great big stall and a couple of bits floating around. It doesn't look great.

We've got some fantastic presents, earthenware glaze.

-No-one's looking at it.

-It wouldn't entice me over to have a look.

They don't really want to know.

Midday.

We have lovely caps and beanie hats.

Bowling over buyers with low-cost hats...

We have got some great items for you.

12.50 then, please.

-Thank you.

-..the girls.

-Thank you.

-You can see how stunning you now look.

-Oh, yeah, the hat.

-It's lovely.

-Lovely.

Hello, mate. Some gift ideas in ceramic?

Can I interest you in our ceramics?

I think we'll struggle with this.

The never-ending notepad.

-Lovely for the side at home.

-Do you like them?

-No.

Ceramics. Ceramic tiles, so you can keep soaps in them.

-Come on, guys, a wonderful gift. Are you sure?

-Yeah.

A bit of fun ceramic here.

Can I interest you in one of those?

-I'll let you have one for 15 quid.

-I don't think I would, no.

With ceramics slow to sell...

..a plan to target traders from Jordan.

There's a card shop over there. I wonder if I could go and try and sell him 100 cards?

I'm doing a recce of the area to see if there's any other shops that we could sell cards to.

I'd like to shift them in volume.

Hello, madam. I love your cards.

I hope to persuade someone to take 50 or 100, then I'll pick them up.

I've got some cards. I'm representing a local designer. Are you interested at all in having a look?

-We don't really have room for other people's cards.

-That's a shame. Thank you anyway.

-Thank you.

-Ten of them, ten of those ones.

-Five different, yeah?

-Five different ones. Is that cool?

-Yeah.

-So, £80.

-£80, OK.

-Good man. Thank you very much.

Order agreed, it's off to get the goods.

Quick update. I sold 50 cards at £80.

-Legend.

-Well done.

There's a £25 profit. At least it keeps us ticking over.

-OK.

-Right. We need to seriously...

-It's 25 quid, isn't it?

-Can I interest you in a beanie hat?

-Our beanies are only £6.

-We also have these really funky leggings.

Mid-afternoon.

-There you are, sir.

-With profits piling up...

-Thank you.

-Fran, you're going to have to go and re-stock.

-Yeah.

..time to expand the business.

We may as well invest the money we have into more stock, so it sells.

Lord Sugar has always said on this reinvestment task, "Smell what sells," then go and buy some more.

Go back to the hat place where we went this morning.

-Right.

-Get the black and white headbands.

Yeah. Fran, go, go, go!

"More, please, Francesca." They've got their strategy and it seems to be working.

-There you go. That's £10, please.

-Thank you.

-Thank you very much.

Back to pick up a pack of cards for his trade deal...

..Jordan.

-I'm doing a quick re-stock.

-OK.

-I'm hoping since I'm buying slightly more, we could do a small deal?

-I can't really do anything on the price.

-That's OK. I mean...

-But you want 50?

-I want 50, yeah. For 88, that would work out as.

-OK.

-Bye-bye.

-Bye!

5pm.

-Can I have five of these?

-While Francesca does a rapid re-stock...

-Do you like this one?

-No.

Five, five and four of these... There you go.

-Hello, madam.

-..back at the stall...

-Funky leggings?

-It's not quite my style.

-..sales fall flat.

-Funky leggings, Leah.

Look at the state of us!

At the boys' stall...

-Would you like one of these?

-Yes.

-Which one would you like? This one?

-It's different?

-No, they're all the same.

-..interest in pricey ceramics picks up.

-Yellow rubber glove, quite iconic, really unique.

Really, really different. That's for you. £15.

-Great. I'll just write you out a receipt.

-Lovely.

£30 for the two? I can't do any lower than that.

-Go on then.

-Thank you very much.

-When they sell, they sell.

-It's big money when they go.

-Two for 32.

-Two for 30.

-You've got a deal, madam.

-We need more notepads and more butter dishes.

-That's what sells.

PHONE RINGS

- Jordan, how are you doing? - Not too bad. What was up?

We need to go back and get some more butter dishes and notepads.

- We need to have that tonight. - We can't, guys.

I've just got back from the card place, so I'm about to go in and make the sales of the cards.

-That's taken a long time for the 25 quid then.

-Yeah.

-All right, mate.

-All right. Bye.

-What is he doing?

-He's on a crap deal for 25 quid.

-But how long has he been gone?

7pm.

-Oh!

-Hello!

-Last instalment.

-Oh, well done.

Brilliant. That's gorgeous. Oh, my goodness!

-Francesca, isn't that gorgeous?

-Thank you.

I have your cards. Thank you for your business. Have a good day.

-There we go.

-Thank you so much. Enjoy your evening.

It's been hard selling products that people didn't really want to buy.

We've sold quite a lot of stock in terms of just getting people to the stall.

Myles has panicked a little bit today.

I've focused on selling. I've sold more than anyone else by a mile.

-We've sold all the notebooks, all the butter dishes.

-Five butter dishes.

-And what isn't selling...

-Yeah.

-Can you do them both for 20?

-Go on.

We've really shifted in bulk today,

but I have concerns about our stock.

We have a lot of low-priced items not generating massive revenue.

-Bye. Thanks!

-Market trading over...

That's a nice little sale at the end of the day.

We'll start again tomorrow in our shop. We've upgraded!

8.30am.

-Morning.

-A big day today.

-Yeah.

Assets assessed...

We had a really good day yesterday.

..today, both teams must set up shop.

Two products sell - the notepad and the butter dish.

Yeah. I think we need to introduce a new line.

I think we go with candles. Jordan, you'll go off right now to the candle supplier.

-I would buy not the minimum amount, but an amount so we can see if it shifts.

-Yeah.

The hats and the scarves you bought yesterday were a great money-maker.

-They might be more of a hard sell in this location.

-We need more expensive items.

Yeah.

10am, Shoreditch.

Constructed from shipping containers...

..for both teams, a pop-up mall.

At one end...

-Here it is.

-..branded by the boys...

Casa Unique. Let's get set up, yeah?

-At the other...

-Oh, look at our shop!

-..the girls' boutique.

Hats this side, clothing this side.

-People buy the display.

-As long as it's visually appealing.

I think we've got enough to fill it.

-At Casa Unique...

-We need all the stuff out, so it looks like we've got more stock than we had.

..setting out their stock, Neil and Myles.

-Why don't you just unpack stuff?

-Yeah, I have done.

This whole business model is about passing trade.

What can you entice the customer to buy as a one-off purchase?

The boys' stock looks completely lost, so unenticing. If you walked past, you wouldn't want to go in it.

That's...that's better.

-I'm Jordan.

-While Jordan makes a beeline to buy candles...

-I like these. What are the prices on these?

-..hunting out top-end stock for the girls...

-Pixie Lott wore this and this one last week.

-OK.

..Francesca.

Could I get these at, like, 25 each?

-I could do them for, like, 27. I couldn't really go that much lower.

-OK.

'We need a high quality item with a bit of style.'

In a shop, people want something different. If you can get it in the market, why would you go to a shop?

'Hopefully, we can sell these, come back and get a few more cos they're really fashionable.'

-Thank you.

-Thank you. Brilliant.

-We've actually got all our products out.

-Yeah.

-I don't think the shop looks brilliant, does it?

-It looks awful.

-We need to get creative.

-I don't think it looks that bad like that.

-You also want someone to be able to walk in the shop.

-Why?

-I'm tempted to use this as well.

-What for?

See how it looks.

Turn these round a bit. Have a product range on that, so people see it that way.

Myles, if I'm coming that way, I can see it now quite clearly.

Look how tiny our stand looks!

At the girls' shop...

-Show us what you've got.

-Have you got it on?

-You've got it on!

..designer dresses modelled by Francesca.

-Oh, so cute!

-Lovely.

-Really nice.

-That is very like... round here style.

You look marvellous, Fran.

-So, I spent £105 with her.

-Cool.

-The recommended retail price she says is 65.

-That's bloody amazing!

11am.

-Yeah, do you want that for a tenner?

-Opening time.

There you go. Thank you very much.

Already warming up...

That's really lovely with your hair colour.

..sales in hats and scarves.

-Nice look, isn't it?

-Yes...

That's £15. Thank you very much.

-Leah, he came in looking for men's clothes and I flogged him a bowler hat full price.

-Great!

That was brilliant.

You can come this...

-Can I interest you in our ceramics?

-Gift ideas by London designers?

Showcasing it just one day, one day only, London designers.

Mate, this is going to be a hard slog, you know.

-At Casa Unique...

-Hello, mate. We've got some great gift ideas, local London designers.

-Hello, mate. Gift ideas.

-..still no sales for Myles.

Iconic ceramics, London designers? Gift ideas. We've got London designers working with ceramics.

That's my personal favourite.

But turning a profit on pottery...

Do you like them? What would you like to get?

-This and one of these?

-..Neil.

We can actually sell you two of these together for £40.

-Two?

-Yes.

-If you'd like to come through, I'll sort this for you.

Local London designers, just one day. Come and have a look.

They haven't made a lot of sales.

Myles, usually very cool, calm and collected, is actually fraying round the edges.

-OK, thank you.

-Well done, mate. That was massive.

Where's the candles? It's ten to one.

He left at nine o'clock!

-What about these? How much are these pillars?

-70 by 130, so I'll get a price for those.

Still considering candles...

..Jordan.

Um...

You see, what I'm thinking is that I think I'd probably rather go with the twilights.

At East Side Fashion...

This was worn by Pixie Lott last week.

..Francesca's dresses, pushed by Luisa.

We're selling them today for £65.

-It's out of my budget, I'm afraid.

-Thanks.

A really up-and-coming designer. Really feminine, really pretty.

We'll think about it.

-Really nice.

-Very nice. Come and have a look.

-How much?

-Do you like it? For this, 65.

-She's a famous designer.

-All right.

-We're here all day.

After a four-hour shopping trip...

- Where have you been? - Don't get me started!

..Jordan's back.

We've got three types of candles. I reckon you can sell one for 25 quid or more. I reckon two for 50 quid.

I think they're too expensive.

These are statement candles. I would jokingly say they're immortal candles. You'll never burn them down.

2pm.

We're only here for one day. We close at six. Please, do go in.

-For the girls, the day's hot sellers...

-That does look cool.

-You would say that, though.

-..hats and scarves.

-Thank you.

-There we go.

Very high quality. Feel the quality.

-It's mainly acrylic, though.

-It's actually majority wool.

-It says, "80% acrylic, 20% wool."

Oh, perhaps it is more acrylic. Does that not feel like wool?

-We need to shift these dresses.

-Yeah.

Even if we go down to 35, we'll make a tenner on them, job done, thank you very much.

If you change that price tag for me...

The dresses, I am concerned about. We've got over £100 invested in the dresses and we haven't sold any yet.

If we have to slash the prices to shift them, I'm open to doing that.

We've got lovely vintage-style dresses, only £40!

At Casa Unique...

I'm quite nervous that nothing is selling that fast.

How are we going to win on this performance?

..and with time running out, from Neil, a bid to go big.

Do we go and get a high ticket item? If we pay 100 for it or whatever,

it's going to take one person to buy something of that mark-up.

I can't guarantee it. What's your thoughts, Myles?

Make the call on it, yeah? Whatever you want to do.

I think Myles hasn't been decisive again today and he struggled with that on day one.

-'A bit frustrating that he can't make decisions.' You've got to make this call.

-I'm with you.

'He's lost the plot in terms of the strategy and he's panicking.'

What we're saying is we're going to roll the dice. Jordan, you crack on. Take the cash.

-I'll get back outside.

-We'll keep selling.

That's £15, please.

-East Side Fashion.

-Would you like those?

-Thank you.

-Yeah?

-Yeah.

For the girls, a rethink.

The dresses haven't really sold. The leggings, we're struggling with. The hats are going.

-Send Fran again, reinvest, just diversify with the hats?

-Yeah.

I think I'll send you out again. The hats and the scarves are our best-seller by far.

-We just need to keep rolling, keep shifting.

-Yeah.

I've had a few question marks over Luisa for a few weeks,

but yesterday, she came into her own. She is a retailer.

-What about berets? I've seen a lot of people walking round with berets.

-Crocheted berets, yeah.

Today, I think she's leading a happy team and she's doing well.

-I've come to look at your lovely wares.

-Next for Jordan...

We'd like some more high-end, upmarket stuff, so we came to you.

..premium products.

-The high-end range are these Zsa Zsa vases.

-Zsa Zsa?

-Yes.

-They stand out really nicely.

-Very, very pretty.

-Thank you.

-Do you make these here?

-Everything.

-By hand?

-Yeah.

-Fantastic.

-It's all wheel-thrown porcelain.

I'd be interested to find out more about your prices, the trade prices.

-For the small Zsa Zsa, it's £76. Wholesale.

-So that means that's going to be about 190 retail.

-OK. I think one of the small Zsa Zsa.

-No problem.

Endeavour have risked all their money on one high-end, bespoke designer vase.

If they sell it, they'll have made their entire first day's taking on one item.

It's a big risk, though. Is there someone passing by in Shoreditch

that wants that type of product at that type of price?

4.30pm.

-We're not shifting anything. These candles.

-With 1½ hours to go...

-We need a big sale.

-Yeah, we do.

-We need to land something big.

..for the boys,

a delivery.

This is the big ticket item. The Zsa Zsa vase.

Wow.

It's a lot smaller than I...

-How much was this?

-£70. It's all hand-loomed.

- They're all unique, one of a kind. She said 190 retail. - Max.

I've got to say, it's a bit disappointing.

'I don't exactly know what Myles and Neil were expecting.'

-I think they're really pretty, visually striking. A beautiful thing to have on your desk.

-Right, OK.

They're terrified they can't sell it, the master salesmen.

-We'll struggle to get rid of that here.

-Yeah. There's a few independent shops you can try to sell to.

Yeah, no problem.

They'd rather it was my responsibility.

Jordan, good luck.

Me again!

I need quite a few hats. I'm in a real rush.

-With Francesca sent for a last-minute restock...

-Can I have these and these for £3? And these?

..a price-cutting push for sales from project manager Luisa.

It was £15 earlier. Then it was 12.50. Now we're selling it for £10.

Men's hats, all half-price.

They'll drop the prices now. I just want to sell as much as we can.

Please, go in. Take two minutes of your time. I know you're on the job, but we've got berets for a fiver.

5.30pm.

For Jordan, half an hour to bag a big sale.

This really is a work of art. It gives the idea of tulips.

Em...

I hope he does get a sale. There's not much time left. If he can sell that and come away with a profit,

then it's been worthwhile.

Maybe you should go to more craft-y shops.

Ah!

- Come inside, grab a bargain! - For £7, really good offer.

I'm offering you 70% off every single thing in this shop. 70% off everything.

- Thank you very much. - Great price.

The reds look amazing on you.

- That's lovely. - £5.

£20.

-We're at about 280.

-280.

-Turnover.

-Turned over 280. We did 308 yesterday. It's not enough.

-No.

Five minutes to go.

-I'm going to try this place.

-Jordan's last chance.

-I genuinely think this will be the perfect thing to have in here.

-How much does it retail for?

-£199.

-OK.

-But for you today I could give it to you for 150.

Hand-made cards?

25 quid. Three candles and a gutter dish. ..Cheers, guys.

-It would look perfect just sat by the till.

-It has a really nice texture.

It would fit really ideally in here.

Em...

6pm.

Come on, Leah. We've closed. What a good day.

Time to shut up shop.

-Well done.

-What a long day.

-Well, we did the best we could.

We don't know if Jordan sold anything. Fingers crossed.

Tonight, takings plus the wholesale value of remaining stock will be totted up.

Tomorrow, the boardroom.

You can go through to the boardroom now.

- Good afternoon. - Good afternoon, Lord Sugar.

Well, this is another one of my favourite tasks.

It replicates what I did 40-odd years ago and started a business from nowhere. I gave you £150.

I told you to go out and smell what was selling and dump the useless stuff.

A bit like I do in this boardroom.

So I'm going to start with Evolve. Tell me what happened.

I was project manager, Lord Sugar.

-Because you've got shops?

-Yeah.

-Happy with Luisa?

-Good project manager.

-And happy with the co-operation?

-Yeah, the girls were great.

We identified we wanted to go with fashion. So we identified to go with the leggings initially and the hats.

-A couple of bowler hats, I heard.

-Yeah.

-You know you weren't allowed to sell to Nick?

-We tried.

-We tried.

-The thing is about retail, as you would know...

-Yeah.

-..the art is buying the right stuff.

-The strategy, initially,

-was on the first day to buy products relatively low cost.

-Who was selling? All three of you?

-We all had a go at selling.

-Luisa did well. Nearly 300... £293 in sales.

I wouldn't get carried away. Neil did over 470 on his own.

Right.

-And then Francesca was our re-stocker.

-Why did you send Francesca always to re-stock?

She came back with some things that didn't sell at all.

Yeah, we did ask Francesca to buy some dresses.

They didn't end up selling, but it was worth the risk. No point having cash in the till.

-I'd rather re-invest it and get...

-But not if it doesn't sell, though.

A certain thing you'll learn is that your auditors come in at the end of your financial year

and they look at your inventory and they say, "You've had this for six months.

"So no, I'm not going to value that at what you paid for it because it clearly doesn't sell."

-Let's move on to Endeavour. Gentlemen?

-I was project manager, Lord Sugar.

-I quite liked it from a sales perspective.

-You and Neil went off to do some buying.

-Exactly, yeah.

-So where did you go first?

-We chose a supplier that had some trendy, cool, funky ceramics.

It was very high-end, designer bespoke pieces.

-Are these expensive?

-They were medium ticket items. We felt they had good margins.

In terms of our strategy, we started out with some medium range stuff we could turn good numbers on.

-That had to be our approach.

-How many items did you have?

-We came away with 16, I think, from there.

-16 items.

-16 items only?

-Yes.

-Three blokes, one stall, 16 items?

-It must have looked very sparse, no?

-It didn't look busy at all.

Like the bailiffs have left a few bits and pieces. £150 was deliberately chosen as a small amount

and I was expecting that you would use your brains to have a depth of stock.

Otherwise, you can't smell what sells.

16 items on a stall don't sound too clever to me.

Truth is, the stall didn't look great, but your margins were good.

-What else?

-We had success with two of the ceramic lines.

-I sold a couple.

-Neil did well.

-One sale, I think, was £75.

-Yes, he upsold a lady very well.

So we got ourselves eight of each of those products to take into the next morning.

-Your shop must have looked a bit of a joke.

-To be honest, it was embarrassing.

We made it into a market stall. It was disappointing how the shop looked,

but we were selling high-margin and medium-ticket items.

It sounds like somebody laid down a strategy, that may have worked, for high ticket value.

-What did a pair of leggings sell for?

-£12.50

-12.50. So you've got to sell a lot of leggings.

-Yeah.

All right, let's find out how we grew our assets, shall we?

So, Karren, perhaps you can read out to me your team's results.

Well, the cash in hand after two days of selling was £298.83.

And the value of your remaining stock was £251.43.

Which meant your total assets, £550.26.

OK.

Nick, the same for Team Evolve.

Team Evolve has cash in hand of £393.50.

Remaining stock totals

£415.55,

-so total assets £809.05.

-All right.

Good, good.

-Girl win!

-Finally, the girls win.

Very well done on this task. Now your treat this week,

you've been out dealing in pop-up shops, so I'm going to send you

to a unique pop-up restaurant called The Cube.

You're going to be fed by a famous Michelin-starred chef.

-So very well done. Off you go.

-Thank you very much.

Thank you for all your support.

I knew we'd win.

Well, gentlemen, clearly beaten there by a much better team.

Obviously, we'll go into this a little bit more. Off you go and have a chat. I'll see you shortly.

The fact was, from the start there was zero strategy. You went out and spent £110 on three items.

-One was terrible.

-Our best sellers.

I don't think we lost this task on my project management being wrong.

Jordan is responsible for some of the errors.

-In all honesty, the stuff that came back in terms of price point, it was impossible to sell.

-If you say so.

The vase we thought could win it. It didn't.

-Would you rather I came back with nothing?

-I'd have looked at what else was there.

-Are you saying I didn't?

-I don't know.

-You think I'm an idiot?

-Jordan, I never said that...

You guys bottled it when I returned and said, "We can't sell this stuff."

It's laughable that they try to make out the task failed because of me.

It makes them sound stupid.

Oh...wow.

-Thank you.

-Cheers, girls.

Amazing win. Well done. I'm pleased that we're standing here and not in that boardroom.

Maybe we should start up our own business!

You know what? I felt as PM you were both behind me and we worked so well together.

-The determination to win was so strong.

-Know what's amazing? The final five and three are women.

Cheers.

-Can you send the three of them in, please?

-Yes, Lord Sugar. ..You can go through to the boardroom now.

Well, gentlemen.

This task was designed to flush out skills, OK?

You ended up with 16 pretty high price items on your stall. OK? Now...

I'll tell you what that tells me. You have no clue about retailing.

-Retailing? Or markets?

-Retailing or market!

At least Luisa, and she's got her faults, trust me,

she jumped straight on it, she made sure she had a real mug's eyeful of stuff on that stall.

It looked a busy place, a busy environment.

Surely you must have been embarrassed.

-Yeah, in terms of how it looked, we were.

-Did you like the products?

-I liked them.

-I thought the notebook was good. It was our best seller.

In terms of the glove, probably not.

Let's go on to the rest of the ceramic stuff. What was the thinking?

We didn't have an idea of what was selling. We maybe needed to go to a couple of high-ticket items

-and try to make a massive margin to win.

-Hold on. Let me get this right.

-This task was all about smell what you sell.

-Yeah.

So, you know, it seems to me you all had blocked noses. You should have got Vick inhalers.

-You know seeing is believing.

-Yeah.

Recommended retail price -

190.

Wha-wha-wha... What is this?

It's a vase, Lord Sugar. A very unique, hand-made vase.

I give you 150 quid and I tell you to grow that into assets quickly.

I don't say you've got a week or a month or a year to enhance artistic followers.

And you go out and buy this? 70 quid?

If you put a single flower on that and put it on Reception, people would comment...

Yes, I'm sure some arty-farty bloody advertising agency would buy it if they saw it in a store.

- You're in a converted container! - In the coolest part of London!

-But you couldn't sell it.

-No, I didn't.

I stand by the product. If that means my head is...

That tells me something about you on this particular task.

Myles, a good businessman manages his troops. OK?

Given that I criticise him badly over this stupid vase,

you should have been thinking about "safe stuff that I can sell in the next couple of days".

We went to the wrong supplier. We needed a far bigger range.

-So that wasn't him. That was you.

-That was all of us.

You set the stall out, to use a pun. The merchandise you should have bought should have been more regular,

not wacky stuff like that. That thing there was always going to be a casino move.

Myles, I'm not sure whether you got the plot here about this particular task.

Neil and I were spending our entire time selling on the stand. It's not The Three Stooges here.

-Jordan is an intelligent person.

-So it's his discretion?

-Yes. The products...

-So he's damned if he does, damned if he doesn't.

-- Is that right?

-No.

-- Exactly.

If he had bought 10p items that sold for £100, it would be your idea.

-Exactly.

-He's coming back with products that were unsellable.

They're not unsellable, Myles. You're embarrassing yourself. "They were unsellable."

-To say it's unsellable makes you look bad.

-No, Jordan, it doesn't.

What's bad is you still saying you like that vase.

So summarise for me, Jordan, if someone's responsible for failing this task, who is it?

I'm afraid this particular task is Myles's responsibility.

-What do you think, Neil?

-I will agree to a certain degree with Jordan

that Myles was indecisive at times and maybe the pressure as PM did get to him,

but Jordan's got a lot of responsibility because most of the products selected were by Jordan.

So how come on this particular task that you're exonerating yourself from any blame for the failure?

I'm not taking away anything in terms of blame. I was involved in product selection on day one.

But I would also say £470 of sales delivered a good result and that's why I believe I should stay.

All right, well listen. I think we've thrashed this task to death at the moment.

So what I'd like you to do is step outside once again

and I'm going to have a discussion with Karren and Nick

and then we'll come back in here and I'll decide which one of you is leaving the process today. OK?

Yes, difficult, really, to try to get an understanding of what went on. Myles,

who I gave a warning to last week, seems to be totally clueless as far as what the plot was on this task.

Neil, of course, is doing what Neil normally does and that's, "I've sold the most

"and I'm a good boy. I did what I was told to do."

Jordan has to take responsibility. Twice he had an opportunity to buy stock

-and twice he bought the wrong products. In Shoreditch? Forget it.

-They were rolling the dice.

They should have bought safe products. This wasn't a safe product.

TELEPHONE RINGS

-Send the three of them in, please.

-Yes, Lord Sugar.

Lord Sugar will see you now.

Myles, this task, I'm not sure you got it. I'm really not sure you got it as the project manager.

What is your forte, do you think? What actually have you been doing for the past 20 years?

Em, I would say selling to a luxury client base.

I started off in Formula 1 sponsorship acquisition. I then switched sides

and created my own event, one of the largest brands in Formula 1.

What do you want to come into business with me for if you've got all these connections?

I'm at a place where I have a luxury brands marketing agency...

A luxury brands marketing agency? I'm trying to get my head round what that's going to be.

-We do brochures and that kind of stuff for luxury products.

-It sounds lucrative. Why not still do it?

We're paid agency commissions. It's not huge margins for me.

My business idea is to take that into the digital environment.

-I don't have the capital to start it and I really want to prove to Lord Sugar that I'm the right...

-Neil,

-can I ask you a question? Are you a one-trick pony?

-My main skill lies in sales.

But I've proven myself throughout the ten tasks. Project manager three times,

stepped out of my comfort zone, had a record-breaking task and proved I can do different things -

-innovation, creation, operational.

-Whoa, whoa, whoa, whoa.

- Hold on a minute. Innovation, creation and what? - Operations.

-That's what I do in my job.

-If you talk long enough, you'll convince yourself.

Neil, why should you stay?

-I believe I've got a business plan that will bring a fruitful return.

-What is it?

An online estate agency that I've researched for a year and a half.

The competitor I'm going up against made £80 million profit last year. I can compete with that and also...

-It'll have to be a bloody good plan.

-I take that on board, but I will be the perfect partner for you.

Jordan, why should you remain in this process?

I should remain because I am the best person in this process.

My business plan is phenomenal.

- What is it? - An online platform that allows hobbyists, like the three of us,

and brands to create games for mobiles. These software companies,

- they have the geeky guy who makes the software. Not business people. - Excuse me, excuse me.

Before you were born, young man, I was employing software engineers.

- Absolutely. - I know what they do.

- I don't need a lecture from you. - I'm just defending myself, Lord Sugar.

-I'm not the software engineer. There's another person...

-So there's three of you in this partnership?

- Yes. - Really?

- How does that all split up? - Obviously, if and when an investment is made,

those discussions happen.

- What discussions? - Discussions about percentages and how it is split.

No discussion here, mate. The proposal has always been that I set up a business with the winner

and we get 50/50 shares.

Understood. But I'd be lying if I said I was a software engineer who could do this alone.

If you and I were to go into business, we as a pair would decide who else would be part of it.

No, no, you're saying it again. The only other person that goes into this business is an employee.

- Nothing else. - Would you rather I screw him over?

That's your problem.

- It's up to ME to look after them. - That's your problem. It's not my problem.

You've got the choice between a sales person running a website, a luxury brands person with a digital agency

or my tech start-up. I'm a safer investment.

Safer investment?! What bleeding world do you live in?

It's like you saying you think that bloody vase was a good product. A safer investment?!

- A tech start business? - Let me explain myself...

They're the most risky bloody investments on this planet!

Jordan, you know, I've been around a long time, as you know, in business.

I've been in a lot of technology businesses.

- And I'm not too clear on what you're talking about. - Lord Sugar...

I don't want to hear any more.

Neil,

you're certainly very self-complimentary about all the things you have done.

It's that determination, maybe, that makes you admirable, but...

I do have this concern that your limitation is to sales.

Myles, I don't know whether your past history is really up my alley and the kind of business I want,

to be honest. Marketing, you know, expensive brands and all this stuff. We are in a recession,

in a world recession. I'm not sure whether that's the kind of business I want to be in.

I've got to make a very serious decision here.

It is my money in the end, my investment.

And I need to be clear who I'm investing with.

And so, Jordan...

I haven't got a bloody clue what you are talking about.

- Can I have one more chance... - No. I don't want to hear any more.

But I want to think about this a little bit longer.

OK? Myles...

I'm not sure what your expertise is.

And this is simply from a gut feeling. I'm not sure in you, either.

And for that reason I have to say that, Myles, you're fired.

Thank you very much, guys. I've learned a lot. Thank you.

Jordan, I will get to the bottom of this.

Go back to the house.

I'm definitely disappointed, but I think the standard is high.

Lord Sugar saw something more in the other two than he did in me.

So I'm philosophical. Take that on the chin and crack on.

I think Neil and Jordan are coming back.

I think Jordan may struggle.

They went for totally the wrong market. I don't know what they were thinking.

Yay!

Oh, well done!

Oh, that was... That was very intense.

-What happened?

-Oh, it was carnage.

-Was it?

- We thought it might be fisticuffs. - No, not on each other. Lord Sugar pushed us, like, to the edge.

-I could have puked at any moment!

-Really?!

So intense. You're stood at the gates of Hell and the Devil says, "Sing."

- Sing for your supper. - Literally.

-So, final five. Three girls, two boys.

-Bring it on.

Now just five remain.

Lord Sugar's search for his next business partner continues.

-Next time:

-I'm going to put you in front of four of my very trusted advisers.

-Lord Sugar calls in his big guns.

-A true warrior wants a good fight.

-I think you're in trouble.

-Absolutely not.

-You've got no chance.

-I have.

-You don't.

-I have.

The more I think about it, the worse it was!

You're a parasite.

-The final five...

-Cut the crap here.

-..become two.

-You're fired.

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