Pedigree Community Awareness Ad The Celebrity Apprentice USA


Pedigree Community Awareness Ad

Business-based reality series. After the first firing, the egos of the remaining celebrities are undaunted as they rush headlong into the next task.


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Transcript


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This season on The Celebrity Apprentice...

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I've issued a challenge to 14 of the world's most successful celebrities

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to prove that they have what it takes

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to make it big in my world.

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14 celebrities, 14 egos, and more drama

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than even they can handle.

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-Gone are their agents...

-Where is the producer?

-Gone are their assistants...

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-Oh, don't tell me that.

-Step right up, ladies and gentlemen!

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This time, the battle is to raise money for their favourite charities.

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-I present this cheque to you.

-Are you kidding, 50,000?

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Oh, my gosh!

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For their first task, the celebrities were split between men and women...

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You're going to be selling hot dogs.

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..and use their celebrity Rolodexes to bring out the big dogs.

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-5,000 for a water!

-THEY SCREAM

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This man is giving us 10,000 in cash, ladies and gentlemen!

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-But when the results came in...

-You raised a total of 52,286.

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..the men handed the women an embarrassing loss.

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-That's a drubbing.

-..and Stephen's charity reaped the rewards.

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The 69,324 is all going to go to your charity.

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After a stunning defeat, Omarosa attacked Carol.

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Now you're cowering from the fact that...

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I'm not cowering at all, don't you ever even say that to me.

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But Mr Trump was disappointed at Playboy Playmate Tiffany.

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You didn't call Hugh Hefner. Forget about saving it for later, there is no later.

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Tiffany, you're fired.

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-We've got to make a pact before we go in there - we leave it in the boardroom.

-Absolutely.

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-Deal?

-Yeah, absolutely.

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Hello! I'm back!

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OMAROSA LAUGHS

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-Is Tiffany OK?

-She was very sweet.

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I think, in the end, what got her was that she held out

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-with some of her contacts.

-Did you guys get really mean?

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We already made a pact to leave it in the boardroom.

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We left it in the boardroom.

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-You left it in the boardroom? I don't think so.

-No, absolutely.

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-Oh, Piers.

-Oh, Omarosa.

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Keep drinking.

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-Tuck your shirt in.

-Hey...

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Omarosa... Omarosa, don't be personal, all right?

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-You made it personal.

-We hammered you today.

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We beat you into the ground.

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Omarosa, the gobby, self-confident creature we saw

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in the first series of Apprentice, has been turned into a mutant.

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Your breath, the alcohol coming from your breath is embarrassing.

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Two glasses of wine, dearie.

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I'm not going to argue with an alcoholic.

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Oh, shut up, Omarosa, go to bed.

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I actually feel quite sorry for Omarosa. She's now mixing it

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with the big boys, and it ain't going to be pretty.

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Embarrassing.

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# Money, money, money, money

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# Money

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# Money, money, money, money

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# Money

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# Some people got to have it

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# Hey, hey

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# Some people really need it

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# Hey, listen to me, y'all

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# Do things, do things, do things

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# Bad things with it

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# Dollar bills, y'all, come on

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# That mean

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# Oh, mean

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# Mean green

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# Almighty dollar

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# Don't you know that money

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# Give me a nickel, brother Can you spare a dime?

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# Money can drive some people out of their minds

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# For the love of money

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# No good, no good, money

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# Money, money, money, money

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# Money. #

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How are you? Welcome.

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-Cissy. Come around here, girls.

-OK.

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'After the first task, I was project manager.

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'The funds raised were going to be given to the Carol Baldwin Breast Cancer Research Fund.'

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For me, this cause is for my mother, she's a breast-cancer survivor.

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'She's a very, very loving, caring woman.'

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On behalf of Celebrity Apprentice...

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..I present this cheque to you.

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Oh. Oh, my gosh!

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69,000...

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Oh, that is so wonderful.

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-Isn't that something?

-Oh, that's something.

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Isn't that great?

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'I'm here to do my very best'

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to raise funds and create more awareness to fight and battle breast cancer.

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Oh, thank you so much.

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I want to tell the Donald. I want to thank him.

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You will. 'She loves what she does and I'm grateful to have an opportunity to support her in that.'

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The goal is to ultimately find a cure, and I believe that's possible.

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-I love you guys. God bless.

-Thank you.

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-Good morning.

-Morning.

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On my right is Terry Lundgren. He's the head of Macy's.

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When it comes to marketing, nobody knows it better.

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Now, who loves animals?

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Tito, no kidding?

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Lennox... What do you like, pit bulls or what?

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-Cats.

-Cats, all right.

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February is Pet Adoption Month.

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Four million dogs are put into animal shelters every year.

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Of the four million, only two million find a home.

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Now, over here is Rob Leibowitz.

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-He's with Pedigree - wonderful company.

-Thank you, Mr Trump.

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It's because of the four million dogs in shelters that we created the Pedigree Adoption Drive.

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Your task is to create a 30-second TV ad for the Pedigree Adoption Drive,

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and we'll judge you on message, originality, and creativity.

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Rob is going to make the choice, but Terry, Ivanka and myself will be looking over his shoulder.

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Now, we're going to do something a little different.

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I'm going to ask you to choose your project manager right now.

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Real quick, guys, can we just huddle up?

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Empresario, who is your project manager?

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-I'm the project manager, sir.

-Oh, very good.

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Lots of luck.

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Thank you.

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As a TV producer, I'm the queen of the Latino market.

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I know that my style can win.

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Hydra, who's your project manager?

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-Gene Simmons.

-That's a very logical choice.

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-Oh, no!

-He's a good marketer.

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He's a real character, this one, I'll tell you.

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He likes the women, though, don't you, Gene, huh?

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-Are you hitting on your opponents, Gene?

-Of course, it's my job.

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That's your life! Forget about your job.

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'My greatest strength as a project manager is, I see the big picture,'

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I'm ruthless.

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I'll fire anybody - I'll fire Donald Trump.

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Due to the fact that we're not playing for money, the project manager of the winning team

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is going to be given 20,000 for his or her favorite charity.

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OK?

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Good luck. Thank you.

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Thank you, Mr Trump.

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Can everybody stand up?

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Can everybody just take big breaths, big, deep breaths in...

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..and just imagine white light coming through all of you and white light coming out.

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'Everybody's got their own style.'

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Sometimes you're asked to take off your shoes, and everybody,

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you know, touch the ground.

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I live in Los Angeles, so you can imagine how some meetings start.

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Everybody hold hands.

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We're getting ready to do something really great for animals.

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If Nely wants to stretch and yawn and kumbaya and meditate in the middle of a task, what can I say?

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That's how she likes to lead.

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I'm just really not into that existential bull BLEEP.

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Thank you for seeing us so quickly.

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First of all, we'd love to know what's the whole gist of what you're looking for...

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We had a chance to meet with the client

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to see what the client want for us to do.

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What's really important is that you get in - when you buy Pedigree,

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we make a donation to help dogs find loving homes.

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Have you ever incorporated celebrities in your spots?

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If you want to include celebrity in it, then that's great.

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But what we really need are stories about dogs done in emotional, compelling ways

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to get people to want to act.

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'We sat with the client'

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for a good half an hour, 45 minutes.

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OK, I think we got it.

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We so appreciate your time. 'And I think that was a really great idea.'

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If we can get a finished 30-second commercial that's all done here,

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you'll have enough time to show a dog,

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to close in on a face, and very little else.

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30 seconds is like nothing.

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I made an executive decision - we're immediately going to the studio.

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The war room is the battlefield. 'I didn't want to waste time meeting a Pedigree official.'

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I had to optimise every single second we had.

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We need to understand

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what the commercial is before we know how to move forward.

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I agree. 'The most important aspect of the challenge

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'was to decide the concept for the film,'

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because, in the end, the winner was going to be the team that came up with the best commercial.

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Here's what I'd like to do - three celebrities,

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boom, boom, boom, dog, dog, dog.

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We have this dog - lonely, abandoned, needs a home.

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And at the end, it finds a home in the arms of a naked Lennox Lewis.

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Here's what I'm thinking, now, see. You start out, he's holding the dog.

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-He's got on silk gloves. You don't know who this is.

-Hold on!

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And you're going to pull back so slowly...

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Here's my vision...

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It's going to be a 30-second continuous shot.

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I don't buy that visual, but I don't want this to turn...

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You don't buy that visual?! May...

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May I speak?

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-Because I've worked in film for 20 years.

-Have you?

-Yeah.

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So I believe the commercial is -

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international championship superstar Lennox Lewis loves animals.

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-If we film him holding a puppy, that's heartstrings.

-I like that.

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'For me, celebrity is a currency, so however I can use that - selling'

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hot dogs, whatever - I believe that you should maximise that potential.

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Just really quickly, guys, I need to know from the project manager,

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-who is directing the commercial?

-Erm, it looks to be you.

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-Is that agreed?

-Yes.

-OK.

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I said, "If you make me director, then I'm just going to go... and get it going."

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'This isn't rocket science.'

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Once we have the 30-second done, we can start mapping out a view.

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-Well, hello.

-Hello.

-Ah, hello.

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-Project manager.

-Are we hiring you to be our spokeswoman for...?

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-Not this one.

-I see.

-Yeah.

-Should we be sharing something with you?

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Do you have a concept yet?

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Let me finish the thought. She'll wait.

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Can we tell Ivanka the concept, because she's keen to know?

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Lennox is a world heavyweight champion superstar. He's also an unlikely guy

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to use in a commercial like this, so there's a surprise factor.

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-Just a second, no side conversations. Piers...

-OK.

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We're using a lot of time. Listen, we think it's terrific you're here, but we've got work to do.

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What wasn't smart was Gene Simmons to say I'll wait when I asked a question.

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Being the female of the species yourself does not mean that you

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are going to be talking to your sisters about what we talked about?

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To the women, because I'm a woman?

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-Yes.

-No, I have no interest in doing that. 'That was not so smart.'

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I think that was probably not a strategically intelligent thing to do, as I found it rather rude.

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Take your fingers, Lennox, and kind of pet right between her eyes.

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All right, hold on, Gene. Gene, Gene, Gene!

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'The goal for us in this week's task was to create

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'a 30-second community service ad'

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within an extremely tight time constraint.

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Good girl! All right, cut. We got it. That's great, that's great.

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Is there an option to take Lennox to the shelter, photograph a dog,

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-where Lennox goes into the cage, takes it out...?

-No.

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-No?

-No.

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Gene and Stephen were the producer and director,

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they made it clear to all of us they wanted to do everything on their own.

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I need to go outside with Lennox Lewis right away. B cameras ready?

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I need the leash for the dog and Lennox.

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'Our director wanted a scene'

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-of Lennox walking the dog happily down the street.

-Ready - roll the camera!

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-Action!

-'When we went out on the street, traffic stopped.'

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I need everybody out of my shot right now. Back up, guys.

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Cars started to honk.

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-HORNS BLARE

-All right, here we go!

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OK, closing it up. Come on...

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It was Vinny on one end and myself on the other, trying to hold back the public.

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Your guys are killing me.

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-It was a bit naive to think that we could get a scene going on location.

-Lennox, go.

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Come on, Vinny.

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As the producer, I made the smart decision - stay inside the studio.

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You can control noise. As soon as you leave there, you don't have any controls.

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Here's my suggestion.

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Go upstairs together and make an overview of the different shots.

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For whatever reason, Gene said, "Get out of here now," without any explanation.

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I don't mean to be a jerk, but I really think that it's going to come back and bite him on his backside.

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I'm ready, we're ready.

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You guys, shoot, shoot. It's so good, just shoot it!

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Nely, do you need help with that?

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I got it. 'I know what I need to do to keep from being fired.'

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It was very strategic on my behalf not to get involved in the creative.

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That's it, move on, we've got it.

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When we got to the studio and we started taping, clearly, I took over.

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-That's great.

-That's beautiful, perfect.

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Are you shooting? Because it's fabulous.

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I'm very comfortable in that space. I've been doing that many years.

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And unless Gene Simmons pulls some rabbit out of the hat, we should win.

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Put her on your lap.

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Kiss him a little bit. OK, that's...

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We don't have to tongue-kiss the dog! That's a bit much.

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Most people look at dogs in shelters and go, "I don't want to take that dog home."

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So I wanted to show that those dogs were fabulous dogs that

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circumstantially were brought to this place.

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OK, Nadia, I definitely am going to need a medium and a small cage.

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OK, that's more important than the music.

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Music, we could do at six o'clock.

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'Nadia was not used to working for anybody. Whatever I would tell her to do, she did,'

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but she didn't execute any of the things I told her to do very well.

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I just want to feed these people. Is the food not here? They all told me they don't know about the food.

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'I was supposed to order the food for the actors and the crew'

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and to be sure that everybody on the set was happy.

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Just be there, supporting the team.

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Because we need to feed the crew. OK.

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In the real world, if I felt that Nadia wasn't good, I'd be like, "You've got to go."

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I want to hear colour in your voice, but the whole tone

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of the commercial is, like, sad. You know what I'm saying?

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'Nely has asked me to sort of assist her in the writing, the directing,

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the producing, and I'm going to be helping her with the actors.'

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I'm Max, I...

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No, don't act, don't act. You had it when we were here before, yeah.

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'They did not sound right at all,'

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so I knew that I was going to really have to work.

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I was a beauty queen in my day, but as I got...

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No - in my day, I was a beauty queen.

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I was a beauty queen in my day.

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I don't want to hear acting or, like, singsong.

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I just want to hear it just really simple.

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'I had really no time to finesse their performances,'

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but hopefully, we'll be able to figure out some way to make it work.

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Let's record, Trace. Everyone needs a champ in their life - someone that loves them and cares for them.

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-Take a beat after "dogs"...

-..find a loving home.

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-OK.

-Stephen decided that Trace was invariably going to be our voice.

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Sadly, there are two million homeless dogs in America waiting to be adopted.

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As soon as I heard Trace's voice, it sounded

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like the voice of God.

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Sadly, there are two million... That's great stuff.

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OK, that's my favourite, too.

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You're out of here - let me say goodbye to the guys.

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-Gene, will we get to see the finished product before everybody else sees it?

-That's a mistake.

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'When we hit the editing room,'

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the entire team was asked to leave, go home, relax, watch cartoons,

0:18:350:18:40

'and Stephen and I are going to stay there and put this thing together.'

0:18:400:18:43

Before we disperse,

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could we just go through how you guys now visualise the commercial?

0:18:450:18:50

-Probably not a good idea.

-'Gene and Stephen sent us home.'

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I'm always wary when that happens,

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because if things don't go brilliantly, they can turn round

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and say, "Well, we were deserted by the other five."

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OK, so, let's start with that. 'When we got in the editing room,

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'you know, we had very limited time.'

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So, with all of that, you've got to push your brain

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-to channel something fabulous.

-Don't we have an alternative dog?

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Because of the foam, I'm just saying, does he look appealing to...?

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You don't like it because he's slobbering?

0:19:300:19:32

-I don't know that much about Saint Bernards, they just...

-They drool.

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'When Nely did the close shots of the dog,'

0:19:350:19:38

doesn't look very good in a commercial.

0:19:380:19:40

-It's Beethoven, everyone loves him.

-I don't know why you guys don't like it.

0:19:400:19:44

You don't have time to whine or complain or whatever, you just have to make something happen.

0:19:440:19:49

Max, Lady, and Sam are all good dogs, and one of them may be right for you...

0:19:490:19:54

OK, so, grab that piece.

0:19:540:19:56

'Originally, we set up the commercial to be three different dog stories'

0:19:560:20:00

and you see them get adopted

0:20:000:20:02

and then I come on and say, you know, "Dogs rule."

0:20:020:20:05

I'm Marilu Henner. Adopt a dog today.

0:20:050:20:08

Everything's too big. Yeah, it's too big.

0:20:080:20:11

But what happened was the tones of the two pieces were so different that it was kind of jarring.

0:20:110:20:16

I can do it as a voice-over, even if you never see me.

0:20:160:20:20

-Yeah, that's what we're going to do at the end.

-What time is it?

0:20:200:20:23

10 o'clock. We have two hours left.

0:20:230:20:25

-Yeah, absolutely. I think that's brilliant.

-Hi.

0:20:290:20:32

Hi. How are you doing?

0:20:320:20:33

-I'm doing great. How are y'all doing?

-Good.

0:20:330:20:36

-Good to see you.

-Nice to see you, too. So, how's it going?

-We're very pleased.

0:20:360:20:40

What was the most important thing you think the client was looking for?

0:20:400:20:44

The client wanted three things -

0:20:440:20:45

very strong messaging, he wanted it to be creative and original,

0:20:450:20:49

and he wanted an authenticity and a realness to it.

0:20:490:20:52

We decided to take a very emotional approach to the storytelling.

0:20:520:20:56

I want to hear the last takes of Trace's voice-over.

0:21:010:21:05

'A hero they can look up to. Someone that will protect...'

0:21:050:21:08

Start again.

0:21:080:21:10

They're both terrific. You're good.

0:21:120:21:14

I have been...

0:21:140:21:16

given a gift.

0:21:160:21:17

Time check.

0:21:210:21:23

-One hour.

-We're good, we're good.

0:21:230:21:25

After we went back to the hotel room, I started getting a little worried.

0:21:260:21:31

This is a teamwork thing, and I think all of us should have an idea of what's going to be shown

0:21:310:21:36

because if we lose, one of us is going home.

0:21:360:21:38

-From the beginning of the commercial...

-'I walked in.

0:21:410:21:44

'Gene didn't know I was coming. Stephen didn't know I was coming.

0:21:440:21:48

'Seeing the expression on Gene and on Stephen's face,'

0:21:480:21:52

-well, they were surprised.

-OK, stop.

0:21:520:21:54

-I got a call... I got a call...

-We have 40 minutes.

0:21:540:21:56

You understand this, correct?

0:21:560:21:58

Don't distract us, or we won't make it on time. You have to step out and let us finish.

0:21:580:22:02

-I sat back and let you guys do it, but he's been the Project Manager...

-We're wasting time.

-Then let's see.

0:22:020:22:06

'I wasn't worried when the other members showed up.'

0:22:060:22:08

If I'm the director, then I'm the guy that everybody's working for.

0:22:080:22:12

So I said, "Guys, this is the agreement. We're going to screw up if we don't stick by that."

0:22:120:22:17

We can't have this kind of committee. We got 40 minutes to finish this.

0:22:170:22:21

You must let us finish.

0:22:210:22:22

'I'm very serious about this cos this is about my charity and I want to try to win.

0:22:220:22:27

'I want to make sure that we stay solid throughout'

0:22:270:22:30

and I felt like we were kind of being left in the dark.

0:22:300:22:32

Under normal circumstances, let me tell you something. I'd say, "Get the BLEEP out of here."

0:22:320:22:37

-They left.

-It's completely uncalled for.

0:22:370:22:39

I don't want to go home because of something that was wrong.

0:22:390:22:42

I run a multi-billion dollar company. We do commercials.

0:22:420:22:45

We do exactly the same stuff.

0:22:450:22:47

Let's be honest here - we came down here because we thought there was a problem.

0:22:470:22:50

I couldn't sleep. I wouldn't be able to sleep all night.

0:22:500:22:53

I'm not going to leave my life in their hands.

0:22:530:22:55

I'm a businessman and my business model is making sure everything's right.

0:22:550:22:59

I don't trust Gene. I don't trust Stephen.

0:22:590:23:02

I had enough.

0:23:020:23:04

Good morning, gentlemen.

0:23:260:23:27

Good morning. I'm looking forward to seeing what you have.

0:23:270:23:30

We're so ready, Rob. I mean, we really listened to you yesterday.

0:23:300:23:34

We decided to create my true dog story.

0:23:340:23:38

Our big push is multi-platform.

0:23:380:23:41

The number one place we thought we could get connectivity for you is on the web.

0:23:410:23:45

We can create ads. We also just...

0:23:480:23:50

We threw in a radio spot.

0:23:500:23:52

I want to see the commercial!

0:23:520:23:55

OK? Let's go. Let's see the commercial.

0:23:550:23:58

I'm Max. I used to live in a beautiful house, but my family moved away.

0:23:590:24:04

'We really killed ourselves coming up with a concept,'

0:24:040:24:06

writing a great piece of work, editing it well.

0:24:060:24:09

'We worked like dogs. We did a great job.'

0:24:090:24:12

'Love a good dog.'

0:24:120:24:14

I love it. I love it! THEY LAUGH

0:24:160:24:18

-Really good job. Thank you very much.

-Thank you.

0:24:180:24:22

I think we're going to beat the guys because we went after heart,

0:24:220:24:25

-and women are usually better at that than men.

-Good morning.

0:24:250:24:29

-Good morning.

-Glad to see you.

0:24:290:24:31

We didn't spend a lot of time together yesterday, so what we're about to see

0:24:340:24:37

is kind of a bit foreign to me.

0:24:370:24:39

Concerned that you might have missed the mark because we didn't have a chance to talk that much.

0:24:390:24:43

I decided to forgo this location completely.

0:24:430:24:48

If you go to Sun Tzu, "The Art of War"...

0:24:480:24:52

-SunZi.

-Well, I was doing the Mandarin version, but thank you.

0:24:520:24:56

It's embarrassing when he does that little cock up with the "Z.

0:24:560:24:59

-Thank you for correcting him.

-Please, it was nothing.

0:24:590:25:03

What he correctly identifies in his "Art of War" is battlefield is where the war room is.

0:25:030:25:09

It's not in a boardroom.

0:25:090:25:10

But Rob was not happy.

0:25:100:25:12

I had to make a decision and I stand by our product.

0:25:120:25:15

With all due respect, we would rather do less of our talking

0:25:150:25:20

and be judged by what it is that's up on that screen, respectfully.

0:25:200:25:25

'Everyone needs a champ in their life.

0:25:310:25:33

'Someone that loves them and cares for them.'

0:25:330:25:36

'When I saw the commercial, I was surprised.'

0:25:360:25:39

I went from being kind of a frown face to a smile.

0:25:390:25:43

I felt a lot better. And I really felt that they did their job.

0:25:430:25:47

'It takes a big heart to be a champion.'

0:25:470:25:50

You look good there, Lennox.

0:25:500:25:51

-Thank you.

-Very good. OK. Thanks, fellas. See you later.

0:25:510:25:54

Thank you.

0:25:540:25:56

They both did really well, but one was fantastic.

0:26:000:26:03

So, you really liked them both, but you loved one.

0:26:030:26:06

So much so that we'll run one of these spots in the Westminster Kennel Club Dog Show in early 2008.

0:26:060:26:13

-On network television?

-On network television.

-Wow. That's big.

0:26:130:26:16

I really think they liked it.

0:26:180:26:19

If we lose, and I don't think there's a chance of that,

0:26:330:26:36

it was the right decision to forgo the war room, shaking hands. We had a job to do.

0:26:360:26:41

Rob from Pedigree thought both teams did a really good job,

0:27:120:27:18

but I have to say he felt somewhat slighted

0:27:180:27:21

by the fact that you guys didn't go over and really talk to him.

0:27:210:27:24

He had also said that he thought that Gene was a little bit abrasive.

0:27:240:27:28

I have to say, just sitting here, I felt you were as well. I came to observe you.

0:27:280:27:33

I asked about the content of the commercial,

0:27:330:27:36

to which you said to Stephen, "She'll wait."

0:27:360:27:38

You asked me also when I was leaving if I was going to go

0:27:380:27:41

and tell the female because of some sort of sisterhood bond

0:27:410:27:44

-what you had been doing and what your general strategy was.

-Who said that to you, Gene?

0:27:440:27:49

Gene, did you insult my daughter? Huh?

0:27:490:27:52

-What did I say to you?

-Nobody insults my daughter!

-You said, "She'd wait."

0:27:520:27:56

Omarosa, what do you think of Gene's disrespect for Ivanka?

0:27:560:28:01

-It wasn't just the disrespect. He questioned your integrity.

-Nice(!)

0:28:010:28:05

And that, to me, is the most offensive part of what he did.

0:28:050:28:08

It was just unnecessary. You could have almost said nothing.

0:28:080:28:11

You're absolutely right, so I sincerely apologise...

0:28:110:28:13

-I appreciate that.

-..for any shortsightedness I may have had.

0:28:130:28:16

If you don't mind, I'd like to take another run. I want to see each ad. Empresario first.

0:28:210:28:26

I'm Max. I used to live in a beautiful house, but my family moved away.

0:28:280:28:31

Now I'm here. I'm a good dog. Why'd they leave me here?

0:28:310:28:36

They call me Lady. I was a beauty queen, but as I got older, I got heavier.

0:28:360:28:41

I'm a good dog. If I were thinner, would someone love me?

0:28:410:28:43

Sam's my name. My homelife was happy until the baby started sneezing.

0:28:430:28:47

-I hope there's another family that wants me.

-I'm a good dog.

0:28:470:28:50

When you buy Pedigree Food, we make a donation to help good dogs find loving homes.

0:28:500:28:56

Love a good dog.

0:28:560:28:57

-Gene, what did you think? Better than yours?

-Absolutely not.

0:29:010:29:05

Do you believe yours is better? Do you really believe that?

0:29:050:29:08

-We're convinced of it.

-Let me just see the Hydra ad, please.

0:29:080:29:12

Everyone needs a champ in their life.

0:29:160:29:18

Someone that loves them and cares for them.

0:29:180:29:22

Sadly, there are two million homeless dogs in America waiting to be adopted.

0:29:230:29:28

When you buy Pedigree,

0:29:280:29:30

we make a donation to help dogs find a loving home.

0:29:300:29:34

It takes a big heart to be a champion.

0:29:340:29:38

Have you got one?

0:29:380:29:40

Nely, what did you think?

0:29:430:29:45

Very good, very professional, but, hands down, we won.

0:29:450:29:49

Omarosa, you were laughing.

0:29:490:29:51

I thought it was just hilarious because he's such a big, tough guy

0:29:510:29:54

and to see him cuddling with this little dog...

0:29:540:29:56

The kind of reaction Omarosa just gave us, that's what we wanted.

0:29:560:30:00

-Because I think you're hot. That's...yeah, but you're married!

-She does like you.

0:30:000:30:04

-She does like you a lot.

-Like a brother, like a brother.

0:30:040:30:08

And he's a big star. Why didn't you use your star power?

0:30:080:30:12

-You have stars here. Why didn't you use your star power?

-Marilu's face is very familiar,

0:30:120:30:16

and I think putting her face in front of the ad would bring that last connection.

0:30:160:30:19

Well, we did use Marilu's voice.

0:30:190:30:22

-There's plenty of commercials with the voice of a celebrity.

-But nobody really knows Marilu's voice.

0:30:220:30:27

I'm really sticking by what we did.

0:30:270:30:30

-I think it's really good work.

-Having said that, Lennox,

0:30:300:30:32

I know who you are, but not everybody knows, particularly women,

0:30:320:30:35

and so I think it could have been enhanced by a little caption there -

0:30:350:30:39

"Lennox Lewis, heavyweight champion of the world."

0:30:390:30:42

I've walked down a few streets of New York with Lennox Lewis.

0:30:420:30:46

-Everybody knows who he is.

-You're wrong about that.

0:30:460:30:48

Let's get down to decision time.

0:30:510:30:54

The executives of Pedigree felt that both teams really worked hard,

0:30:540:30:58

but they really loved the ad from one team.

0:30:580:31:03

And the ad they loved...

0:31:030:31:04

..is Hydra.

0:31:080:31:10

They thought it was terrific.

0:31:110:31:13

Pedigree felt that Hydra did the better ad.

0:31:130:31:17

-I disagree with them.

-Nely, it doesn't matter.

-No, you're right.

0:31:170:31:21

It wasn't my decision, but I agree with it. I agree with it.

0:31:210:31:24

I thought they really did a great job.

0:31:240:31:26

I think using Trace and that incredible voice of this guy was genius.

0:31:260:31:32

Now, listen, congratulations, Hydra. Two wins in a row.

0:31:320:31:35

Go back to your war room. Have fun. Congratulations.

0:31:380:31:41

So far, ladies, it's not looking so good.

0:31:410:31:44

You guys got to understand, they can't touch us.

0:31:460:31:48

Ooh!

0:31:480:31:51

-We smashed them.

-Yeah, did them again, guys.

0:31:510:31:54

By the way, boys, puffing again. Yay! HE CHEERS

0:31:540:31:59

Congratulations, guys. Great job.

0:31:590:32:01

One, two, three...Hydra!

0:32:010:32:04

-The client thought you had too many dogs.

-We did our homework.

0:32:120:32:15

We really did our job. I guarantee you, we worked harder than they did.

0:32:150:32:20

I do think that you spent a lot of time preparing.

0:32:200:32:23

The only thing I was worried about in the editing room was whether

0:32:230:32:26

you had enough time to actually execute your vision.

0:32:260:32:30

The voice-overs, your voice was great, but I don't recognise your voice. I recognise your face.

0:32:300:32:34

I don't recognise your voice.

0:32:340:32:35

The voice-overs, the first voice-over was terrible!

0:32:350:32:38

Who directed the voice-overs? Who was the person in charge?

0:32:380:32:41

-I was the person in charge of the voice-overs.

-That's not good.

0:32:410:32:44

You could have used your own voices.

0:32:440:32:47

My voice has an accent.

0:32:470:32:48

No, your voice maybe we won't use, OK? In all fairness, unless we're looking at going international.

0:32:480:32:53

But I think you went overboard.

0:32:530:32:55

Even in your presentation, you come up with, "We have a radio ad for you, we have an internet ad."

0:32:550:33:01

They didn't ask for that. And by the way, everybody, Terry,

0:33:010:33:04

Ivanka, myself, we really liked the other commercial better.

0:33:040:33:07

The ad was so beautiful with Lennox. He looked so natural.

0:33:070:33:11

You couldn't have picked a better actor no matter where you went.

0:33:110:33:14

Hey, big man! You're the new Marlon Brando!

0:33:140:33:18

Nely, you've been very quiet, but you were the Project Manager, so...

0:33:200:33:24

You know, I think Marilu and I really worked on the creative.

0:33:240:33:28

I think we did a really good job.

0:33:280:33:30

Obviously, it didn't work. I have to take responsibility.

0:33:300:33:33

Nely, you were very carried away at the presentation.

0:33:330:33:36

You just kept going and going and nobody could breathe.

0:33:360:33:39

-Jennie, what did you do?

-I was in charge of research, the client, and taking care of the talent.

0:33:390:33:44

If you were me, who would you fire?

0:33:440:33:47

Nadia.

0:33:540:33:57

Come on.

0:33:570:33:58

I don't know. We worked so hard together as a team.

0:34:000:34:03

It would be either...

0:34:030:34:05

..maybe Nadia or Carol.

0:34:060:34:08

Why Nadia?

0:34:080:34:10

I just don't think Nadia was given a specific task.

0:34:110:34:14

Why Carol? Carol had nothing to do with this one. Maybe that's why.

0:34:140:34:18

-So, Carol, who would you fire?

-I would think Nadia.

0:34:190:34:22

-Why?

-Because the people weren't fed when we got to the location.

0:34:220:34:26

-Nadia, how do you respond?

-That's not true because we got to the studio,

0:34:260:34:30

and the first thing I did, I got a menu and I ordered for everybody.

0:34:300:34:34

I mean, you could more blame Marilu for directing an incorrect concept.

0:34:340:34:39

Nely, you know that you're going to bring back two people.

0:34:390:34:43

Somebody's going to be fired.

0:34:430:34:44

I feel badly. The women are getting beaten quite badly, quite handily.

0:34:440:34:48

I'm going to bring back Nadia and I'm going to bring back Carol, even though I hate to, but...

0:34:500:34:55

OK.

0:34:550:34:56

So Nadia, Carol, everyone out, but you're coming back with Nely. Thank you.

0:34:560:35:02

-Ivanka, what do you think?

-I think it's interesting.

0:35:200:35:23

I think that Carol shouldn't be here.

0:35:230:35:25

I can't decide between Nely or between Nadia.

0:35:250:35:28

-Terry, what do you think?

-First of all, I agree with Carol.

0:35:280:35:31

I don't understand why she's here. And Nadia was a world champion. Maybe the best gymnast ever.

0:35:310:35:37

Where's her competitive spirit firing up and showing leadership here?

0:35:370:35:41

My businesses are run by me. We have a lot of heads here.

0:35:410:35:44

A lot of women are heads of their own business, and that makes a huge difference.

0:35:440:35:49

But the guy who wants the biggest light has to take the biggest responsibility.

0:35:490:35:53

Nely, you have to be a bit embarrassed by what's taken place.

0:36:160:36:19

This is your thing. You do reality shows. You do videos.

0:36:190:36:22

You know what I think, truthfully?

0:36:220:36:24

I was too ambitious in trying to do great work.

0:36:240:36:27

-I wanted to outdo myself.

-Do you think you should be fired?

0:36:270:36:30

I think that I should take responsibility for my actions.

0:36:300:36:34

Nely, it doesn't really sound like you're giving us any reason not to fire YOU, in a lot of ways.

0:36:340:36:39

I don't understand. You brought Carol back. I don't get Carol.

0:36:390:36:42

I do get Nadia, to a certain extent. Why Carol?

0:36:420:36:45

Well, I had to bring two people back.

0:36:450:36:47

But Marilu should have been back with you, not Carol.

0:36:470:36:49

-Carol, you're not going to be fired unless something crazy happens.

-Thank you.

0:36:490:36:53

-But she shouldn't be here.

-Can I say something?

-Nadia, go ahead.

0:36:530:36:57

-We went the wrong direction, and I mentioned that many times.

-Whose fault is that?

0:36:570:37:02

-It's hard to say that's somebody wrong.

-It's not hard to say.

0:37:020:37:05

You know whose fault. Whose fault is it?

0:37:050:37:07

If we go the wrong direction, it's the producer, so...

0:37:070:37:10

Meaning the Project Manager?

0:37:100:37:13

Carol, do you think Nadia could lead a team?

0:37:130:37:15

I...I don't think so.

0:37:150:37:18

I found that she didn't have any contingency plans.

0:37:180:37:21

Nadia, do you think you could be a Project Manager?

0:37:210:37:24

It's unbelievable to me because I watched you win the Olympics.

0:37:240:37:28

-You're highly competitive. You're this incredible person.

-I like to win.

0:37:280:37:32

You don't have to convince me cos I know a lot about sports and about athletes and about everything.

0:37:320:37:37

If I don't know what I'm supposed to do, I step back.

0:37:370:37:42

Sometimes you have to say, "I'm not being told what to do. This is how I make myself an asset to my team."

0:37:420:37:47

-But I always said that we should use the celebrity from the beginning and nobody listened.

-Did she say that?

0:37:470:37:53

We did decide to use Marilu and when we were in the editing room, what Marilu shot didn't work.

0:37:530:37:58

Why isn't Marilu back here, then?

0:37:580:38:00

She was the director of a failed deal, right?

0:38:000:38:03

Marilu is not, in a team, the weakest link.

0:38:040:38:08

Why should I keep you versus Nadia?

0:38:080:38:10

Because I'm exceptional.

0:38:100:38:12

I said that if we're going to lose it's because we didn't use a celebrity.

0:38:120:38:16

-That's a big statement.

-After we shot it.

-After we shot?

0:38:160:38:20

-Did you say it before you shot?

-No, after we shot.

0:38:200:38:23

Well, that doesn't do any good. What good does it do? It's over.

0:38:230:38:26

Nadia, do you think you have the ability to lead?

0:38:260:38:29

-They both say you can't.

-I can, but I wasn't given a chance yet.

0:38:290:38:32

But do you want a chance?

0:38:320:38:35

Did you want to be the leader of this task?

0:38:350:38:37

-Of this one?

-Yes.

0:38:370:38:39

I would've done everything athletic because this is what I know.

0:38:390:38:43

Well, athletic, unfortunately, at a certain level, ends.

0:38:430:38:46

And I mean that with the greatest respect because very few people can lead themselves.

0:38:460:38:51

Most people are losers, you know. I know a lot of people.

0:38:510:38:54

Most people are losers. You're a winner. Nadia, why should I keep you versus Nely?

0:38:540:38:59

-Well, um, she...

-Come on, Nadia. Come on, you got to...

-Wait. OK!

0:39:000:39:05

This is no longer a gymnasium. This is now a boardroom.

0:39:050:39:07

Look, look. First of all, here's the problem I have.

0:39:070:39:11

OK.

0:39:110:39:12

I think Nely has tremendous ability. She was, like, the star of the team.

0:39:120:39:16

Carol, you would say it. Everybody.

0:39:160:39:18

They just think she was great. And I think she had a very, very bad day.

0:39:180:39:23

As far as Nadia is concerned,

0:39:240:39:27

I think you're an amazing leader of yourself, and I think

0:39:270:39:31

that's the ultimate tribute, if you want to know the truth.

0:39:310:39:34

I don't see you being able to lead the team.

0:39:340:39:37

So, look, I think you are extraordinary.

0:39:370:39:41

I am a huge fan of yours.

0:39:410:39:43

I watched you win the Olympics. I watched you win so many contests.

0:39:430:39:47

I love you, but, Nadia, you're fired.

0:39:470:39:50

-Thank you.

-Thank you very much. Thank you.

0:39:530:39:56

So sorry.

0:40:080:40:09

My two little bees.

0:40:110:40:12

You're the mama bee.

0:40:140:40:16

-That was tough.

-That was as tough as it gets, but you made the right decision.

0:40:220:40:26

I don't think I should've been fired because I could've been a good asset to the team.

0:40:580:41:03

I was playing for The Special Olympics International.

0:41:030:41:07

I'm disappointed, but I know that everything that's going

0:41:070:41:10

to be won here is going to go to some other charity.

0:41:100:41:13

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0:41:150:41:18

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