Mr Outside the Box The Celebrity Apprentice USA

'This season on the Celebrity Apprentice:'

I've issued a challenge to 14 of the world's most successful celebrities

to prove that they have what it takes to make it big in my world.

1,2,3... Hydra!

'14 celebrities, 14 egos

'and more drama than even they can handle.'

You're embarrassing yourself.

'Gone are their agents. Gone are their assistants.'

If you want me to bring money, get me a phone.

'This time the battle is to raise money for their favourite charities.

'Last week, the task was to create an ad

'for the pedigree pet adoption drive.'

That's beautiful. Perfect.

'TV producer and project manager Nely Galan took the lead for Empresario.'

That's more important than the music. Music we could do at 6 o'clock.

'But Olympic gold medallist Nadia Comaneci was slowing things down.

-'On Hydra...'

-30 seconds is like nothing.

'..project manager Gene Simmons was so confident in his ideas...

The war room is the battlefield.

-'..he chose to skip a meeting with the client.'

-Rob was not happy.

I stand by our product.

'And in the end, Hydra's commercial proved Gene right.'

Pedigree felt Hydra did the better ad.

'..handing the women their second devastating defeat.

-I have to take full responsibility.

-'But not everyone agreed.'

-Jennie, who would you fire?

-Maybe Nadia.

'And Mr Trump began to question Nadia's competitive edge.'

Nadia, you don't seem to be competitive in this environment.

I love you, but, Nadia, you're fired.

-Nely's going.

-No, Nadia's going.

Nadia's lovely, but she's been carved up by you lot,

-and Jennie plunged the knife in.

-Oh, don't say that.

Sorry. That's business.

When you were directly asked who you wanted to fry,

you, Jennie, you, the golden girl of American sport

turned to one of the greatest athletes in the history of the world,

and you said, "I fry Nadia."

'Competing on a soccer field is different than competing in the boardroom.'

'Nadia was my hero when I was a little girl.'

I would definitely be sad if Nadia's sent home.

SHE SOBS

I feel terrible. I feel terrible. I feel terrible.

There was no choice here.

-There was no choice.

-It was like a scene out of Goodfellas.

"I find it incredibly difficult." "Name somebody, Jennie." "Nadia."

Absolutely not!

Sniff 'em in. Come on.

My tough little New Yorker, sniff 'em in.

Oh, gosh. You're amazing.

-Is it sad?

-You guys were in there so long.

-Let's go to our war room.

The boardroom was brutal, brutal, brutal, traumatic.

There's no other way to describe it.

It's over. I'm glad you're here.

I like Nadia, but I like you better.

Yeah, but you know what I feel like? I feel like we have two down.

We are, like, beaten down.

All we need is one win, and that little house of cards will come tumbling down.

That little house of cards comes tumbling down,

if they lose, I'm telling you.

Because then it'll be a domino effect.

It's going to go. We can win. We can win.

We can win...tomorrow. We can.

# Money, money, money, money

# Money

# Money, money, money, money

# Money

# Some people got to have it

# Yeah, yeah

# Some people really need it

# Yeah, listen to me, y'all

# Do things, do things, do things, bad things, with it

# Dollar bills, y'all

# Come on, for that lean

# Oh, mean

# Mean green

# Oh, mighty dollar

# I know that money

# Give me a nickel, brother, can you spare a dime?

# Money can drive some people out of their mind

# Money Money, money, money, money

# Money. #

-Good morning.

-Morning.

Vinny, how many bodies do you think are in this river?

Mr Trump, come on, I ratted on one show. I'm not ratting on this one.

He probably knows, too.

This is the great Jim Cramer from Mad Money on CNBC,

a really terrific show.

And Ivanka, we know. They'll be my eyes and ears on this task.

-So, what did you think about the boardroom last night? Nely?

-I cried.

-It was very sad.

-Do you think you should have been fired?

You should never think you should be fired.

Pretty damn close, right?

Gene, as project manager, you won 20,000 for your favourite charity.

-What is the charity?

-Paediatric AIDS.

Come here, Gene. Very good.

'We won 20,000'

for the Elizabeth Glaser Paediatric AIDS Foundation.

1,2,3... Hydra! Young children are dying every day.

This is actually going to do good for some kids that really need it.

Now here's an option for you, Gene.

It's your option, but if you're the man I think you are, you'll do it.

-Uh-oh.

-As you know, Empresario has lost two people, Gene, already.

So far, Jim, it hasn't even been a contest, OK?

I'd like to recommend that you go to Empresario as the project manager.

They really need some leadership, because, so far, I haven't seen it.

Can you do it? Do you want to do it?

This is your chance, Gene. You're going to be with women.

-Yes.

-Good. Very good.

-WOMEN CHEER

It's a role I was born for. Every guy wants to be. Today I am.

I am the king of all women.

I must tell you, that's become a very, very interesting team.

-And I must tell you, you're the devil.

-OK, let's get to the task.

With me are two fantastic executives from a wonderful company, Kodak.

Now, Kodak has reinvented itself.

It's gone digital, it's doing a terrific job,

-and I think even Jim would say, good company.

-Yeah.

-Two thumbs up.

-OK. Two thumbs up.

-Jeff, what's the task?

-Create a Kodak mobile printing experience.

We'll give you an Airstream bus, Kodak cameras,

and our new Kodak inkjet printer.

We want you to create an experience we might be able to take worldwide.

The winning team will be based on originality, brand messaging, and profit.

Tomorrow you'll demonstrate your Kodak mobile printing experience

by putting it into action on the sidewalks of New York.

The winning team's project manager will get a nice, big, fat contribution to his charity.

The losing team will meet me in the boardroom. Somebody will be fired.

OK? Go. Good luck.

Let's do this. Glad you're with us, Gene.

OK, I want to say one thing. It's a benevolent dictatorship.

-I've been told I'm the team leader. Do we all understand that?

-Yes.

'Gene referred to himself as a benevolent dictator.'

The rest of my team didn't react.

I'm the only one with my mouth wide open,

'saying, "What the hell does he think he's doing?"'

Let's just all agree on a mindset and a way of doing battle.

Can I call the executives and go see them?

-Today?

-From 10:00 to 12:30.

-Let's do it. I suggest all of us don't go down there.

The entire army should not meet with an executive.

Two people do better talking than six.

Gene Simmons doesn't need to sit with other corporate executives

'and hear the party line.

'Kodak is looking outside the box, so

'I shouldn't listen to what's within the box.

I am Mr Outside The Box. Write this down in big letters.

It's a Kodak world. We all just live in it.

-Oh!

-It's almost there.

It's a Kodak world we live in... The idea being,

you've just branded planet Earth and called it planet Kodak.

That's brilliant.

'This task was actually over within 10 minutes.

'Checkmate in one move.'

It's a Kodak world. Welcome.

It's a Kodak world, baby.

Tito, as the project manager,

should say hello and then introduce everyone, and then we go from there.

'I was chosen to be project manager.'

I worked really hard for the last two projects,

and a lot of my team-mates saw that.

'So, we went to meet the Kodak executives

'We made sure we understood what they were trying to push.'

We're going to talk to you today more about the ink side of the business

and our new all-in-one printer.

We're bringing affordable ink to the marketplace.

Our competitors, and us, for the same amount of ink.

Wow.

When people think about ink, they get it.

Really what you're selling is not so much the printer

as the astonishing new ink product you have in the deal.

You're very astute about that, we call it an ink revolution.

We look at it like a fight that we're in.

You're in a fight, and this is the knockout punch.

You got it.

Affordable premium ink.

Hi, Nely Galan.

-Hi, Jeff Hayzlett, good to see you.

-Hey, Jeff. How are you doing?

'When Gene sent two of us to go to the executives,'

that's not my style,

but I think Gene is more concerned with having

the time to create a great piece of work.

You can do this many documents on our competitor

and this many with Kodak, so it really is a no - brainer.

So, 14.99 for one inkjet cartridge.

I didn't know you guys made a printer,

I think of you doing photos, you're right.

I'll tell you a little bit more about why our ink is special.

We have all the ink you need loaded in the printer

in two separate cartridges.

Is our big goal in this airstream to sell, that we will do the work for you,

or that you should buy the printer and do it at home?

Nely went in there, and she did speak a lot.

-I'm sorry, do you want to ask some questions?

-Go ahead, I'll fill it in.

-The kiosks that you have...

-'And I couldn't stop her.

'I felt somewhere towards the end we had lost the executives.'

This is the most important thing they said.

We're selling printers.

They're selling that machine.

The number one word they kept saying is, "it's the experience."

The buzzwords are, "affordable,"

"bringing printing back at home again."

The buzzwords are...

They're wrong.

'To be quite frank, the executives themselves'

may not understand what Kodak needs.

I am arrogant,

and I certainly have the expertise to know what Kodak does need.

It does everything for everyone,

because it's a Kodak world, and we just live in it.

I am pretty damn good.

-BLEEP

-damn it, if I was sitting on the sidelines, I would say,

"Gene Simmons, you're a powerful and attractive man."

It's a Kodak world, isn't it?

Hey, Ivanka, come on in.

'The task this week was to create a Kodak experience

that promoted their printers.

Right now I want to break down the project.

'After the meeting with the executives,'

we brainstormed to make our product better than anybody else.

What's the one word?

Kodak!

Kodak.

Stephen, by the time he's had 36 pints of Red Bull,

is running around the room, basically in some form of

demented sort of rhino with a spear in his back.

ABC, 123, VIP, MVP, MPE.

I know it sounds like madness or something right now...

I don't like MPE.

OK.

I think it's meaningless.

You know what we've got to do?

We've got to knock them out, man.

We want the knockout punch, and with this ink deal, we've got it,

because we're half the price of everybody else.

It's about the ink.

You are the biggest knockout merchants in the world.

Their ink deal will knock out the opposition.

Who better than Tito and Lennox?

So, the girls are in trouble.

The boys' team here is crushing the life out of the girls.

Oh! Kodak presents the ink revolution that'll knock you out.

Great.

Make this one inch from there.

OK.

OK? Like this.

Stop. Hold on, hold on, hold on.

OK, half an inch this way.

Gene is not a get-your-hands-dirty kind of guy.

-What sign are you, Gene?

-Dollar sign.

He's got this big idea.

Hold on, hold on, hold on. What is this?

But he had the girls there doing all the legwork, which is fine,

I mean, somebody has to do it.

You're tickling me!

How am I gonna do it if you...?

I'm ticklish!

He was like the chairman, and I was like his CEO.

Clear, agreed on leadership - everything.

It's like when a commando team goes out, one guy's the team captain.

If he says, "jump in the fire," you jump in the fire.

Gene Simmons let us do all the work, and he'll take all the credit.

But I don't care as long as we get a win.

I can smell it, when we kill them.

I smell it.

We'll kill them.

Here, hold this, will you?

That would sit right there.

I'm with Lennox and Vinny, and we're at the warehouse

trying to get a handle on the interior of the trailer.

How many we want of those? 1, 2, 3, right?

-Yeah.

-Three photos.

And then what else, Lennox?

'We made sure the trailer was coming along the way we wanted it to...'

That's it.

And then we came back to the war room to see how things were going

with the guys who'd stayed behind

and worked with the graphic design artist to come up with the signage

we were gonna put on the outside of the trailer.

We got a lot of questions, and I need stuff done quick. What's up?

That's the second one. That's four banners under the banner headline.

All right, guys, listen up.

I need you guys to pose for my picture ASAP.

One of the final layers of the promotional concept was

to take this image of Lennox and Tito having been knocked out by

the Kodak ink, this and that, kind of a cute concept.

Hey, shirts off, guys.

Come closer.

Shirts off.

I don't like the direction this is going in.

When did any boxer in history get knocked out wearing a big shirt?

-If you continue and we don't make the deadline...

-Take the picture.

-I'll blame you.

-Take it.

Just so you know.

Stephen Baldwin was tap-dancing on top of the table,

taking pictures of two naked boxers.

Such a knockout, it knocked out two of the toughest guys in the world.

It looked like something for a sex magazine, but I didn't say nothing.

Great stuff, guys.

Great show.

Whoa!

Oh, no!

Oh, no!

Quick, clean it.

We need paper towels ASAP. Paper towels ASAP.

We had a number of laptops.

The one that it hits has every single piece of artwork that

we had spent eight hours creating.

This is reality.

Well, reality, mate, is that we've lost that.

'Stephen Baldwin managed to pluck total disaster

'from the jaws of obvious victory.'

Oh, my god!

We have had a ruinous piece of bad luck.

Catastrophe is how I would describe today.

All you've done is fall off a table, wreck the entire project.

Is that what you're gonna tell Mr Trump?

'tephen Baldwin managed to crash down onto the table,'

flicking coffee cup onto the laptop, which, of course, was the one we

stored all the artwork on, rendering the laptop a gurgling gobbledygook.

It seems to have thrown the whole team off.

It may come back again, le's see.

I doubt it. We're getting not even a power-up.

Just calm down.

There's no reason to be running and freaking out.

'hen that stuff happens,'

it just raises the tension level for everybody, and it makes everything

a little more chaotic, when what we really need to do is just

sit back, have a smoke, and think about things for a minute or two.

We've got to be realistic.

Without any artwork,

we're reduced to cheap, nasty stuff that looks unprofessional. So we've got to think of a Plan B.

Come on, Vin.

'So, we are left here at nearly midnight,

'going to an outside printers to get the stuff printed...'

-When do you pick it up?

-I got to talk to this kid right now,

he's gonna do it overnight.

'The clock is ticking. I think we've got a very tough day ahead of us tomorrow.'

It's a Kodak world.

Make sure you all know that it's Kodak Easyshare. That's the key.

-We shouldn't say the Kodak All-in-one?

-Easyshare is very important.

Interesting.

'Our task was to create a Kodak mobile printing experience.'

Gene Simmons had no clue about this product.

In fact, he didn't even know the name of the product.

That's very good.

It's hard to sell something you don't know.

'It's looking just great.

'We just need great looking girls on the outside.

'My role today has been the king of the women.

'The ladies will be doing the product demos because it's more seductive that way.'

-Would you like to come take a look?

-'God has given them beauty...'

it would be an insult to God's creation to hide the beauty

that God wants everybody to see.

Think of it as doing God's work.

Take a picture with our cut-outs here,

and we'll show you how easy it is to print out inside.

How's the setup?

Well, what do you think?

It's a Kodak world, welcome.

Let's go around this truck once...

When Jim Cramer came, he was shocked at the professionalism that he saw.

By the way, it works, "Welcome - it's a Kodak world,"

or, "It's a Kodak world - welcome," which goes around and around.

and we want to continue to get that message,

which is positioning Kodak in a proactive way, instead of,

"We've been around forever - we assume you know us."

I don't recall Jim Cramer having advice or commentary at all.

It was very much, "Kudos. Good job, very professional, very impressive."

'He's right, of course.

-You're a powerful and attractive man.

-Thank you.

Look at that, bro.

Perfect. Perfect!

The messaging was great, but the presentation was very sloppy.

-PIERS:

-This is amateur hour.

-This is too late to say that.

It's not too late. I'm saying it right now - amateur hour.

We had a big mishap. All of our artwork was lost,

due to coffee spilled on the computer.

What happened to the one that was here about the dreams, the moment?

50% of the files were corrupted, so it didn't make it.

That was the one we were missing. It's fine. All things considered...

'I hope the executives can look past the mess that we had'

for our presentation and look for the idea that we had to run with,

'and that was ink.'

-How you been?

-Mr Cramer.

-Good to see you.

-How are you, sir?

-How's business?

-Well, you know what? I got a stock tip for you, man.

-Do you really?

-Yes, sir.

After I'm done exposing the world to what the Kodak Easyshare will do,

-the stock is through the roof.

-All right, show me around.

It's the ink that goes in this new printer.

It's half the price of the other guy. Half the price.

'I think Hydra's giving me a mixed message. The ink concept'

is so right. Kodak is going to love that.

This just looks like another Airstream on this side.

I mean, it could be campers.

But why is my first reaction that they got a dumpster going?

I don't want to buy from a dumpster.

I'm surprised that there isn't a big pile of soda cans

and strewn paper in front of it cos it looks like,

"Hey, this is where I can throw my garbage!

So, they've got the letters on there, as well. Kodak World.

-That's different.

-Hi, guys. How you doing? I'm Gene Simmons.

-Good to see you. Jeff.

-Gene, nice to see you. Susan.

When the Kodak executives came down, again, a big, pleasant surprise.

-Would you follow me?

-Absolutely.

You're on the outside, and you are suspicious of this,

-so let's walk around it and see what people see.

-OK.

"It's a Kodak world. Welcome." The "welcome" felt all-inclusive.

So did "world". "Welcome, world, Kodak." It's a Kodak world.

Gene Simmons has that special something about him

that makes people want to buy things from him and do things for him.

Can I just make you go around once?

Come inside here, just because I say so.

So maybe we'll tap into the magic that is Gene Simmons

and pull a victory out.

-Oh, look at that!

-HE CHUCKLES

There's another Kodak moment right there.

Kodak - the ultimate knockout experience.

You'll save 50% using this printer, because they have this new kind of ink.

It was shaky in the beginning,

but now it's going very well. The biggest thing is not selling the packages,

but having people know Kodak has some of the best ink in the world.

Kodak is revolutionizing the ink industry.

-Yeah, I'll take one.

-Thank you. Appreciate it. We have a sale!

I think we really jazzed the neighbourhood. We made some noise.

I think we covered all the bases.

Big Al came rolling in, and it was really cool. It was nice to see him.

My brother's a celebrity.

I think people in the area saw him there,

and that, kind of, lent to our cause and the promotion of the product.

You know anybody that takes digital photos with a camera?

Some do and some do not.

OK, how would you like to save those people 50% on their printing?

That sounds exciting to me.

Well, there's no-one more full of crap than Stephen,

-'so he sounds like a good salesman.'

-You know the cartridges?

-Yeah... I don't, but I can imagine, yeah.

-They're very expensive.

-I'm blown away.

-Seriously?

-I need to sit down.

I would have bought a couple of these things either way,

but he did make it easy. He really did put a little something on it.

I'll pay 1,000 each.

You're a fantastic man. Thank you.

'We took Alec Baldwin's money at the end as a charity donation, really.

'Good to have Alec Baldwin there showing everyone what a real Baldwin is.'

Because, obviously, choice - Alec Baldwin,

'massive TV star. Stephen Baldwin...'

Come in, come in, come in.

So, think ink, ink, ink.

Ink!

You are slam-dunked by one word - ink.

What are we sending these people out with?

The message that you're about ink at an amazing knockout price.

'I was giving them one of the hardest sells of all time,'

and there was a fair smattering of English bull-BLEEP going on.

But even I began to believe my own bull-BLEEP. So it must be working.

You take that image - as a company, you have a knockout deal.

The message was clear,

but the timing setback with the coffee Chernobyl meltdown...

It was a little sloppy, but we had to do the best we could.

It's gone well. We pulled it out of the bag. Kodak - it's a knockout.

So, you really had pros and cons for both teams,

but you loved the work of one team.

-If you look at the kind of things that they set out...

-Let me see that.

You know, the guys were sloppy in terms of their presentation.

-Look at the other team.

-Let me see that.

-The imagery is great.

I saw the slogan and said, "That's a winner."

-Kodak is a fantastic company. Thank you both very much.

-Pleasure. Two great brands.

-Gene, how did you feel leading the women?

-Exhilarated.

-We connected immediately.

-Is that true, Omarosa?

-Not immediately. It was interesting.

He came in and introduced himself as "the benevolent dictator".

THEY LAUGH

-You're all cracking up over here, so I'm assuming you know what they're talking about.

-Nothing new to us.

Gene, I heard something that disturbed me a lot -

that you didn't show up for a meeting with the two executives. What happened?

My strengths, I believe, are in the overview and the big picture,

and I didn't want to divert my mind with

a corporate executive who has a point of view that's pretty well defined.

We created a positioning of the Kodak iconic brand, which is, "It's a Kodak world. Welcome."

If I was the CEO of Kodak, I would say, "I give up. You're the cream of the crop."

-Tito?

-Yes, sir?

I heard your presentation was very, very sloppy.

We were in the midst of shooting, and we spilled the coffee all over the computer.

The time constraints that we were under to pulling something out to what we did,

-I think we did a very good job of really getting the point across.

-OK.

I have a very smart friend on my right. Jim, what did you observe from all of this?

A lot of what happened today was about trying to reposition

a great American brand. Less about a kind of a warm-fireplace Kodak,

and more of a current-technology, world-beating ink Kodak.

And there, I felt that, when I was in your van,

it was clearly a better presentation than these guys.

But when it came to the message

of what Kodak is trying to do now - revolutionise itself -

it was about value ink, and I saw that everywhere in their presentation.

It was a sloppy presentation, but, in the end,

the product spoke for itself.

The fact is, the Kodak executives loved what you did.

Hydra, you win.

They thought you were terrific. You also happened to raise the most money.

So, Tito, you'll be getting 20,000 for your favourite charity. Fantastic.

'My charity's St Jude's Children's Hospital - for cancer research.'

Being a celebrity is only paper-deep, but being a real person is

skin-deep and blood-deep, and that's what it really comes down to -

trying to help out children and make sure they have a future.

So, I congratulate all of you. Go back to the War Room.

You can watch what's going to happen, and it'll be very interesting.

-Thank you, sir.

-Thank you very much.

-Thank you.

-Thank you, Mr Trump.

Thank you, brother.

-They missed the whole idea. The whole idea.

-3-0.

Not only is it a third win, but I think we crushed them again.

We were scrambling, and we pulled it off.

'Coming off a third win, we feel really good.'

We're just continuing to be a great team.

OK, come on. Let's listen.

Gene, what happened?

We couldn't have done a single thing better.

If Kodak were to come in, I would say it in front of you and everybody else,

"You're a terrific company, I respect your brand, and in this instance, you're wrong."

OK. Omarosa, what happened?

You know, we did not completely get a big vision from our leader,

and the reason is because he never met with the executives.

He really was never clear on what we were supposed to deliver.

-Do you think it was Gene's fault?

-I think it was a combination of Gene's fault and...lack of a clear plan.

I think the single biggest criticism that I heard from the executives was they felt nobody was listening.

When they were saying, "It's about the ink", that shouldn't be number five.

There was nobody TO listen - there were only two people there

and the rest of them... You didn't get the benefit of six really good minds.

You didn't have enough people TO listen.

If you see the positioning we had visually - that presentation,

I thought, was, well, in a very real way, seductive. I believe Kodak can be wrong.

You're really saying the client is wrong?

I believe that, and I would say it to their face.

I've done it before, and I'll continue to do it.

You've got to have the conviction of your belief to be effective.

Part of the reason you're so successful is that you have

a stick-to-it-ness - you came up with an idea, it worked, you promoted yourself well.

Respectfully, that's not it. It's not about me. It's about positioning an idea.

But you were asked to do something, you failed, and you're standing behind a concept that didn't work,

and I think that's wrong.

I disagree. I believe we succeeded and the client didn't recognise it.

But you'll never get credit for that, not here.

Talk your way out of this, big boy! Mate, he's saying Kodak's wrong.

Kodak's the biggest success story in America right now!

They've transformed the business, and he's saying, "It's all wrong."

-Gene's out.

-Gene's out.

-Gene Simmons is getting fired.

-Well let me ask you this. Nely, you were at the meeting with the executives?

-I was.

They did not like the fact that you wouldn't listen.

They did not like the fact that you spoke so much

and wouldn't listen. They told me that.

Carol, remember we sat there and listened for a long time,

and then at the end we asked questions?

Carol, could I have a response, please? Cos you don't seem to believe that, exactly.

We talked quite a bit.

-You talked quite a bit.

-Well, we...

-Who talked? Nely or you?

We went in there as a team.

If one of us talked more, and we didn't stop each other...

They took offence at the fact that you talked too much.

They specifically mentioned Nely. You were there, too...

Asking questions is talking too much?

-Well, I don't know. I'm not saying it. I wasn't there.

-They gave an entire...

However you get there, it's the end product that counts.

I stand by what you saw on that street. "It's a Kodak world. Welcome."

I believe they're wrong.

Gene, you've been saying that, and you've said it more than once.

The fact is, at some point there's a winner and there's a loser, and tonight, you're a loser.

The other team was chosen by very talented executives, top people at Kodak.

It's a great company. They're doing very well.

We got it spot on, and Kodak is allowed to do whatever they want with their brand.

Spot on? He doesn't even know the name of the product. Ask him the name of the printer.

-I'm in the field...

-What is the name of the printer?

-The 550. Look, it's the all-in-one...

-It's the 5300.

-5300. I don't care.

-You were close!

-I sell emotion.

-Carol.

-Sir?

-If you were me, who would you fire?

-I hate when you do this!

-I know, but I have no choice because I like your opinion.

I enjoy looking at you. You're very beautiful. Who would you fire?

Well, it would be a toss-up between me or Nely.

-Wow!

-You couldn't be more wrong on both counts.

-We were in the meeting...

-That's very brave.

-We were in the meeting.

-I love that.

-Take the sword.

-I love that.

-She's wrong.

You shouldn't be saying that - she took you out of the equation.

I would hire both of them for my marketing company.

Congratulations. You may get the chance. Jennie?

-Yes?

-Who would you fire?

-Come on.

-She can't handle it. She's folding.

-She's such a nice person.

-I know.

-Fire the bullet, Jennie! Fire the bullet.

-Hang on, here it comes.

-Gene.

-Whoa!

Omarosa?

It would have to be Gene.

-All right, Marilu.

-Yes?

-If you were me, who would you fire?

Because the rocket was set in the wrong direction from the beginning,

due to the fact that we weren't allowed to go to that meeting, it would have to be Gene.

Nely, if you were me, who would you fire?

-I would fire Jennie.

-You'd fire Jennie?! Where the hell did Jennie come from? What the hell?!

Where did Jennie come? Now, what did Jennie do?

-Jennie is...

-You hit us from... That was really a blindside.

Kind of a fall guy situation developing, right? Fall guy.

Jennie is a wonderful person, and she will do whatever...

-That's before the kill, right?

-No, it's not the kill. No, no, no.

I said that about Nadia the other night. "You're fantastic, you're a champion.

"By the way, you're fired." Go ahead.

Jennie takes direction very well and does whatever you tell her,

but I go back to leadership, and sometimes leadership fails.

But she wasn't the task leader.

When have I ever been expected or given a leadership role?

Nely, for the last two weeks, in all fairness,

you were the one that was best positioned to win, in my opinion, the last two events,

based on all of the great things you've done in your career,

and you lost both weeks.

Gene, two people. Who are they going to be?

-Can I bring back one?

-You can bring back one.

-Omarosa.

-No kidding.

Oh, Gene, I don't get it. I mean, you may not like her, and I agree with that.

-I don't know very many people that like her.

-I

-like her.

-That's not what it's about.

-But it is what it's about.

She's not the reason that you lost, and I think you're doing yourself

a tremendous... I'm almost trying to help you.

I mean, I could see... And Nely, in all due respect, I could see

if you brought back Nely, cos the executives didn't like her.

He wants to fire Nely, doesn't he? He's nailing Nely.

She goes to advertising meetings all the time.

-This time, she dropped the ball.

-Gene might be staying!

My judgments are not based on whether or not a client agrees or not.

-You hire the people who you trust.

-OK, give me a second name, Gene.

And I'm doing this for you,

cos you're doing yourself a tremendous disservice. Who else?

Miss Finch.

No kidding!

Jeez!

OK, everyone leave, and the three of you will come right back. Thank you.

Staggering.

He's just committed suicide!

-Donald Trump was gagging to fire Nely.

-Gene's in trouble!

Ivanka, what do you think?

I don't understand Gene's decision,

and it could be his downfall for bringing these people in.

-We'll soon find out. Jim?

-The idea that he brought these other two people is...

Frankly, it's insolence to you, Mr Trump.

Just pisses me off being the cop-out for everybody, being the scapegoat.

-It pisses me off.

-Oh, you're hardly the victim.

'Annette, let 'em come in.'

Give me your arm.

Look at you two. Wow!

-That's amazing.

-Don't get excited.

-No, that's an amazing scene.

Omarosa, do you think it was appropriate he brought you back?

I think it's totally inappropriate.

Do you think it was appropriate he brought Jennie back?

-In some ways, yes.

-Why? Tell me why.

-Because he didn't utilise her.

Jennie, I'm sure, has great skills, but she has to step up so people

know what she has to offer.

This guy is not going to notice. He doesn't notice any women around him

that are not doing things to pleasure him, so if she's not doing that, then, you know,

-he wouldn't recognise her skills.

-How do YOU feel? Were you surprised you got brought back?

Yes and no.

I think yes, because I haven't stepped up as a leader,

-but it's been...

-But you weren't supposed to be a leader.

-Correct.

HE'S supposed to be the leader. You're not the project manager.

Gene, what am I going to do?

You brought back two people that I practically told you you shouldn't bring back.

What the hell do I do? You're so independent, and you're so tough.

-You're so tough.

-I don't think so.

I think I'm a softy.

I know the real Gene, and you are a softy in some ways. But in others, you're the toughest guy there is.

-That's true.

-The problem is, I'm giving you a road map. I don't normally do that.

Nely's a leader. I believe in her.

Doesn't matter. She gave the executives a headache.

I think, in a lot of ways, you're saying you don't think you're being listened to.

-You all but asked for Nely.

-I know Gene. He'll do the opposite.

because he's the most independent thinker there is. He's like this great genius marketer.

He's my friend, but he wants to show me how independent...

-So if I say, "Do this," he's going to do the opposite.

-I disagree.

You know I'm a fan of yours. I know. You disagree with everything.

-I can tell you why.

-You always disagree. You think I'm a pretty smart guy, right?

-Actually, about as smart as they come.

-OK.

Why did you bring back two people that I can't fire?

I can't fire them. Omarosa did nothing wrong,

and I think you probably agree with that.

Jennie really did nothing wrong. She didn't deserve to be here.

I have no choice. You know that.

Gene...you're fired.

-I respect your decision.

-I don't know why you did this. I had no choice.

Thank you. So long.

Thank you.

Ladies.

May I? Thank you.

We insist.

-All the best.

-Thank you.

Down, Jeeves.

He's a tough guy.

-Yeah.

-And he's a good guy in many respects, but he's a tough guy.

Wow! I just can't believe what I just saw.

We had no choice.

God, he wants to fire Nely.

I trusted my gut more than the two executives I met.

I'm more qualified to make those decisions

simply because I'm in the people business.

I stand by my conviction and my decisions -

every one of them.

In their present form, the women don't have a popcorn-fart chance

of even shining the guys' shoes.

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