Mr Outside the Box The Celebrity Apprentice USA


Mr Outside the Box

American version of the business-based reality series. The celebrities must create and operate a mobile printing station, with help from a graphic artist.


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Transcript


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'This season on the Celebrity Apprentice:'

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I've issued a challenge to 14 of the world's most successful celebrities

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to prove that they have what it takes to make it big in my world.

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1,2,3... Hydra!

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'14 celebrities, 14 egos

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'and more drama than even they can handle.'

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You're embarrassing yourself.

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'Gone are their agents. Gone are their assistants.'

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If you want me to bring money, get me a phone.

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'This time the battle is to raise money for their favourite charities.

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'Last week, the task was to create an ad

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'for the pedigree pet adoption drive.'

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That's beautiful. Perfect.

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'TV producer and project manager Nely Galan took the lead for Empresario.'

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That's more important than the music. Music we could do at 6 o'clock.

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'But Olympic gold medallist Nadia Comaneci was slowing things down.

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-'On Hydra...'

-30 seconds is like nothing.

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'..project manager Gene Simmons was so confident in his ideas...

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The war room is the battlefield.

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-'..he chose to skip a meeting with the client.'

-Rob was not happy.

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I stand by our product.

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'And in the end, Hydra's commercial proved Gene right.'

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Pedigree felt Hydra did the better ad.

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'..handing the women their second devastating defeat.

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-I have to take full responsibility.

-'But not everyone agreed.'

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-Jennie, who would you fire?

-Maybe Nadia.

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'And Mr Trump began to question Nadia's competitive edge.'

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Nadia, you don't seem to be competitive in this environment.

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I love you, but, Nadia, you're fired.

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-Nely's going.

-No, Nadia's going.

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Nadia's lovely, but she's been carved up by you lot,

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-and Jennie plunged the knife in.

-Oh, don't say that.

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Sorry. That's business.

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When you were directly asked who you wanted to fry,

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you, Jennie, you, the golden girl of American sport

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turned to one of the greatest athletes in the history of the world,

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and you said, "I fry Nadia."

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'Competing on a soccer field is different than competing in the boardroom.'

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'Nadia was my hero when I was a little girl.'

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I would definitely be sad if Nadia's sent home.

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SHE SOBS

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I feel terrible. I feel terrible. I feel terrible.

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There was no choice here.

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-There was no choice.

-It was like a scene out of Goodfellas.

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"I find it incredibly difficult." "Name somebody, Jennie." "Nadia."

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Absolutely not!

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Sniff 'em in. Come on.

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My tough little New Yorker, sniff 'em in.

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Oh, gosh. You're amazing.

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-Is it sad?

-You guys were in there so long.

-Let's go to our war room.

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The boardroom was brutal, brutal, brutal, traumatic.

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There's no other way to describe it.

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It's over. I'm glad you're here.

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I like Nadia, but I like you better.

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Yeah, but you know what I feel like? I feel like we have two down.

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We are, like, beaten down.

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All we need is one win, and that little house of cards will come tumbling down.

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That little house of cards comes tumbling down,

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if they lose, I'm telling you.

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Because then it'll be a domino effect.

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It's going to go. We can win. We can win.

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We can win...tomorrow. We can.

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# Money, money, money, money

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# Money

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# Money, money, money, money

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# Money

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# Some people got to have it

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# Yeah, yeah

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# Some people really need it

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# Yeah, listen to me, y'all

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# Do things, do things, do things, bad things, with it

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# Dollar bills, y'all

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# Come on, for that lean

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# Oh, mean

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# Mean green

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# Oh, mighty dollar

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# I know that money

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# Give me a nickel, brother, can you spare a dime?

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# Money can drive some people out of their mind

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# Money Money, money, money, money

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# Money. #

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-Good morning.

-Morning.

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Vinny, how many bodies do you think are in this river?

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Mr Trump, come on, I ratted on one show. I'm not ratting on this one.

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He probably knows, too.

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This is the great Jim Cramer from Mad Money on CNBC,

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a really terrific show.

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And Ivanka, we know. They'll be my eyes and ears on this task.

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-So, what did you think about the boardroom last night? Nely?

-I cried.

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-It was very sad.

-Do you think you should have been fired?

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You should never think you should be fired.

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Pretty damn close, right?

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Gene, as project manager, you won 20,000 for your favourite charity.

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-What is the charity?

-Paediatric AIDS.

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Come here, Gene. Very good.

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'We won 20,000'

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for the Elizabeth Glaser Paediatric AIDS Foundation.

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1,2,3... Hydra! Young children are dying every day.

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This is actually going to do good for some kids that really need it.

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Now here's an option for you, Gene.

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It's your option, but if you're the man I think you are, you'll do it.

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-Uh-oh.

-As you know, Empresario has lost two people, Gene, already.

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So far, Jim, it hasn't even been a contest, OK?

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I'd like to recommend that you go to Empresario as the project manager.

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They really need some leadership, because, so far, I haven't seen it.

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Can you do it? Do you want to do it?

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This is your chance, Gene. You're going to be with women.

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-Yes.

-Good. Very good.

-WOMEN CHEER

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It's a role I was born for. Every guy wants to be. Today I am.

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I am the king of all women.

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I must tell you, that's become a very, very interesting team.

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-And I must tell you, you're the devil.

-OK, let's get to the task.

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With me are two fantastic executives from a wonderful company, Kodak.

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Now, Kodak has reinvented itself.

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It's gone digital, it's doing a terrific job,

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-and I think even Jim would say, good company.

-Yeah.

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-Two thumbs up.

-OK. Two thumbs up.

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-Jeff, what's the task?

-Create a Kodak mobile printing experience.

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We'll give you an Airstream bus, Kodak cameras,

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and our new Kodak inkjet printer.

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We want you to create an experience we might be able to take worldwide.

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The winning team will be based on originality, brand messaging, and profit.

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Tomorrow you'll demonstrate your Kodak mobile printing experience

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by putting it into action on the sidewalks of New York.

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The winning team's project manager will get a nice, big, fat contribution to his charity.

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The losing team will meet me in the boardroom. Somebody will be fired.

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OK? Go. Good luck.

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Let's do this. Glad you're with us, Gene.

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OK, I want to say one thing. It's a benevolent dictatorship.

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-I've been told I'm the team leader. Do we all understand that?

-Yes.

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'Gene referred to himself as a benevolent dictator.'

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The rest of my team didn't react.

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I'm the only one with my mouth wide open,

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'saying, "What the hell does he think he's doing?"'

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Let's just all agree on a mindset and a way of doing battle.

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Can I call the executives and go see them?

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-Today?

-From 10:00 to 12:30.

-Let's do it. I suggest all of us don't go down there.

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The entire army should not meet with an executive.

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Two people do better talking than six.

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Gene Simmons doesn't need to sit with other corporate executives

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'and hear the party line.

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'Kodak is looking outside the box, so

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'I shouldn't listen to what's within the box.

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I am Mr Outside The Box. Write this down in big letters.

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It's a Kodak world. We all just live in it.

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-Oh!

-It's almost there.

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It's a Kodak world we live in... The idea being,

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you've just branded planet Earth and called it planet Kodak.

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That's brilliant.

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'This task was actually over within 10 minutes.

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'Checkmate in one move.'

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It's a Kodak world. Welcome.

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It's a Kodak world, baby.

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Tito, as the project manager,

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should say hello and then introduce everyone, and then we go from there.

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'I was chosen to be project manager.'

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I worked really hard for the last two projects,

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and a lot of my team-mates saw that.

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'So, we went to meet the Kodak executives

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'We made sure we understood what they were trying to push.'

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We're going to talk to you today more about the ink side of the business

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and our new all-in-one printer.

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We're bringing affordable ink to the marketplace.

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Our competitors, and us, for the same amount of ink.

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Wow.

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When people think about ink, they get it.

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Really what you're selling is not so much the printer

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as the astonishing new ink product you have in the deal.

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You're very astute about that, we call it an ink revolution.

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We look at it like a fight that we're in.

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You're in a fight, and this is the knockout punch.

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You got it.

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Affordable premium ink.

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Hi, Nely Galan.

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-Hi, Jeff Hayzlett, good to see you.

-Hey, Jeff. How are you doing?

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'When Gene sent two of us to go to the executives,'

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that's not my style,

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but I think Gene is more concerned with having

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the time to create a great piece of work.

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You can do this many documents on our competitor

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and this many with Kodak, so it really is a no - brainer.

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So, 14.99 for one inkjet cartridge.

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I didn't know you guys made a printer,

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I think of you doing photos, you're right.

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I'll tell you a little bit more about why our ink is special.

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We have all the ink you need loaded in the printer

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in two separate cartridges.

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Is our big goal in this airstream to sell, that we will do the work for you,

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or that you should buy the printer and do it at home?

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Nely went in there, and she did speak a lot.

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-I'm sorry, do you want to ask some questions?

-Go ahead, I'll fill it in.

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-The kiosks that you have...

-'And I couldn't stop her.

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'I felt somewhere towards the end we had lost the executives.'

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This is the most important thing they said.

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We're selling printers.

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They're selling that machine.

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The number one word they kept saying is, "it's the experience."

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The buzzwords are, "affordable,"

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"bringing printing back at home again."

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The buzzwords are...

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They're wrong.

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'To be quite frank, the executives themselves'

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may not understand what Kodak needs.

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I am arrogant,

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and I certainly have the expertise to know what Kodak does need.

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It does everything for everyone,

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because it's a Kodak world, and we just live in it.

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I am pretty damn good.

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-BLEEP

-damn it, if I was sitting on the sidelines, I would say,

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"Gene Simmons, you're a powerful and attractive man."

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It's a Kodak world, isn't it?

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Hey, Ivanka, come on in.

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'The task this week was to create a Kodak experience

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that promoted their printers.

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Right now I want to break down the project.

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'After the meeting with the executives,'

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we brainstormed to make our product better than anybody else.

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What's the one word?

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Kodak!

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Kodak.

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Stephen, by the time he's had 36 pints of Red Bull,

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is running around the room, basically in some form of

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demented sort of rhino with a spear in his back.

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ABC, 123, VIP, MVP, MPE.

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I know it sounds like madness or something right now...

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I don't like MPE.

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OK.

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I think it's meaningless.

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You know what we've got to do?

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We've got to knock them out, man.

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We want the knockout punch, and with this ink deal, we've got it,

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because we're half the price of everybody else.

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It's about the ink.

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You are the biggest knockout merchants in the world.

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Their ink deal will knock out the opposition.

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Who better than Tito and Lennox?

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So, the girls are in trouble.

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The boys' team here is crushing the life out of the girls.

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Oh! Kodak presents the ink revolution that'll knock you out.

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Great.

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Make this one inch from there.

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OK.

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OK? Like this.

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Stop. Hold on, hold on, hold on.

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OK, half an inch this way.

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Gene is not a get-your-hands-dirty kind of guy.

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-What sign are you, Gene?

-Dollar sign.

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He's got this big idea.

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Hold on, hold on, hold on. What is this?

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But he had the girls there doing all the legwork, which is fine,

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I mean, somebody has to do it.

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You're tickling me!

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How am I gonna do it if you...?

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I'm ticklish!

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He was like the chairman, and I was like his CEO.

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Clear, agreed on leadership - everything.

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It's like when a commando team goes out, one guy's the team captain.

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If he says, "jump in the fire," you jump in the fire.

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Gene Simmons let us do all the work, and he'll take all the credit.

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But I don't care as long as we get a win.

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I can smell it, when we kill them.

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I smell it.

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We'll kill them.

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Here, hold this, will you?

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That would sit right there.

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I'm with Lennox and Vinny, and we're at the warehouse

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trying to get a handle on the interior of the trailer.

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How many we want of those? 1, 2, 3, right?

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-Yeah.

-Three photos.

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And then what else, Lennox?

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'We made sure the trailer was coming along the way we wanted it to...'

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That's it.

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And then we came back to the war room to see how things were going

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with the guys who'd stayed behind

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and worked with the graphic design artist to come up with the signage

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we were gonna put on the outside of the trailer.

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We got a lot of questions, and I need stuff done quick. What's up?

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That's the second one. That's four banners under the banner headline.

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All right, guys, listen up.

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I need you guys to pose for my picture ASAP.

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One of the final layers of the promotional concept was

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to take this image of Lennox and Tito having been knocked out by

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the Kodak ink, this and that, kind of a cute concept.

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Hey, shirts off, guys.

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Come closer.

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Shirts off.

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I don't like the direction this is going in.

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When did any boxer in history get knocked out wearing a big shirt?

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-If you continue and we don't make the deadline...

-Take the picture.

-I'll blame you.

-Take it.

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Just so you know.

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Stephen Baldwin was tap-dancing on top of the table,

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taking pictures of two naked boxers.

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Such a knockout, it knocked out two of the toughest guys in the world.

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It looked like something for a sex magazine, but I didn't say nothing.

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Great stuff, guys.

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Great show.

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Whoa!

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Oh, no!

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Oh, no!

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Quick, clean it.

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We need paper towels ASAP. Paper towels ASAP.

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We had a number of laptops.

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The one that it hits has every single piece of artwork that

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we had spent eight hours creating.

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This is reality.

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Well, reality, mate, is that we've lost that.

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'Stephen Baldwin managed to pluck total disaster

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'from the jaws of obvious victory.'

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Oh, my god!

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We have had a ruinous piece of bad luck.

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Catastrophe is how I would describe today.

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All you've done is fall off a table, wreck the entire project.

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Is that what you're gonna tell Mr Trump?

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'tephen Baldwin managed to crash down onto the table,'

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flicking coffee cup onto the laptop, which, of course, was the one we

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stored all the artwork on, rendering the laptop a gurgling gobbledygook.

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It seems to have thrown the whole team off.

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It may come back again, le's see.

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I doubt it. We're getting not even a power-up.

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Just calm down.

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There's no reason to be running and freaking out.

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'hen that stuff happens,'

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it just raises the tension level for everybody, and it makes everything

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a little more chaotic, when what we really need to do is just

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sit back, have a smoke, and think about things for a minute or two.

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We've got to be realistic.

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Without any artwork,

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we're reduced to cheap, nasty stuff that looks unprofessional. So we've got to think of a Plan B.

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Come on, Vin.

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'So, we are left here at nearly midnight,

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'going to an outside printers to get the stuff printed...'

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-When do you pick it up?

-I got to talk to this kid right now,

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he's gonna do it overnight.

0:18:280:18:29

'The clock is ticking. I think we've got a very tough day ahead of us tomorrow.'

0:18:290:18:34

It's a Kodak world.

0:18:450:18:47

Make sure you all know that it's Kodak Easyshare. That's the key.

0:18:470:18:52

-We shouldn't say the Kodak All-in-one?

-Easyshare is very important.

0:18:520:18:55

Interesting.

0:18:550:18:57

'Our task was to create a Kodak mobile printing experience.'

0:18:570:19:01

Gene Simmons had no clue about this product.

0:19:010:19:05

In fact, he didn't even know the name of the product.

0:19:050:19:08

That's very good.

0:19:080:19:09

It's hard to sell something you don't know.

0:19:090:19:13

'It's looking just great.

0:19:140:19:16

'We just need great looking girls on the outside.

0:19:160:19:19

'My role today has been the king of the women.

0:19:190:19:21

'The ladies will be doing the product demos because it's more seductive that way.'

0:19:210:19:25

-Would you like to come take a look?

-'God has given them beauty...'

0:19:250:19:29

it would be an insult to God's creation to hide the beauty

0:19:290:19:32

that God wants everybody to see.

0:19:320:19:35

Think of it as doing God's work.

0:19:350:19:37

Take a picture with our cut-outs here,

0:19:370:19:39

and we'll show you how easy it is to print out inside.

0:19:390:19:41

How's the setup?

0:19:410:19:43

Well, what do you think?

0:19:430:19:45

It's a Kodak world, welcome.

0:19:450:19:47

Let's go around this truck once...

0:19:470:19:50

When Jim Cramer came, he was shocked at the professionalism that he saw.

0:19:500:19:54

By the way, it works, "Welcome - it's a Kodak world,"

0:19:540:19:58

or, "It's a Kodak world - welcome," which goes around and around.

0:19:580:20:02

and we want to continue to get that message,

0:20:020:20:04

which is positioning Kodak in a proactive way, instead of,

0:20:040:20:07

"We've been around forever - we assume you know us."

0:20:070:20:10

I don't recall Jim Cramer having advice or commentary at all.

0:20:100:20:13

It was very much, "Kudos. Good job, very professional, very impressive."

0:20:130:20:18

'He's right, of course.

0:20:180:20:20

-You're a powerful and attractive man.

-Thank you.

0:20:200:20:23

Look at that, bro.

0:20:270:20:29

Perfect. Perfect!

0:20:290:20:31

The messaging was great, but the presentation was very sloppy.

0:20:310:20:34

-PIERS:

-This is amateur hour.

-This is too late to say that.

0:20:340:20:37

It's not too late. I'm saying it right now - amateur hour.

0:20:370:20:40

We had a big mishap. All of our artwork was lost,

0:20:400:20:43

due to coffee spilled on the computer.

0:20:430:20:45

What happened to the one that was here about the dreams, the moment?

0:20:450:20:48

50% of the files were corrupted, so it didn't make it.

0:20:490:20:52

That was the one we were missing. It's fine. All things considered...

0:20:520:20:56

'I hope the executives can look past the mess that we had'

0:20:560:20:59

for our presentation and look for the idea that we had to run with,

0:20:590:21:03

'and that was ink.'

0:21:030:21:05

-How you been?

-Mr Cramer.

-Good to see you.

-How are you, sir?

0:21:050:21:08

-How's business?

-Well, you know what? I got a stock tip for you, man.

0:21:080:21:11

-Do you really?

-Yes, sir.

0:21:110:21:12

After I'm done exposing the world to what the Kodak Easyshare will do,

0:21:120:21:17

-the stock is through the roof.

-All right, show me around.

0:21:170:21:20

It's the ink that goes in this new printer.

0:21:200:21:24

It's half the price of the other guy. Half the price.

0:21:240:21:26

'I think Hydra's giving me a mixed message. The ink concept'

0:21:260:21:29

is so right. Kodak is going to love that.

0:21:290:21:32

This just looks like another Airstream on this side.

0:21:320:21:35

I mean, it could be campers.

0:21:350:21:38

But why is my first reaction that they got a dumpster going?

0:21:380:21:41

I don't want to buy from a dumpster.

0:21:410:21:44

I'm surprised that there isn't a big pile of soda cans

0:21:440:21:48

and strewn paper in front of it cos it looks like,

0:21:480:21:50

"Hey, this is where I can throw my garbage!

0:21:500:21:53

So, they've got the letters on there, as well. Kodak World.

0:21:570:22:01

-That's different.

-Hi, guys. How you doing? I'm Gene Simmons.

0:22:010:22:04

-Good to see you. Jeff.

-Gene, nice to see you. Susan.

0:22:040:22:07

When the Kodak executives came down, again, a big, pleasant surprise.

0:22:070:22:11

-Would you follow me?

-Absolutely.

0:22:110:22:13

You're on the outside, and you are suspicious of this,

0:22:130:22:16

-so let's walk around it and see what people see.

-OK.

0:22:160:22:18

"It's a Kodak world. Welcome." The "welcome" felt all-inclusive.

0:22:180:22:23

So did "world". "Welcome, world, Kodak." It's a Kodak world.

0:22:230:22:29

Gene Simmons has that special something about him

0:22:290:22:32

that makes people want to buy things from him and do things for him.

0:22:320:22:35

Can I just make you go around once?

0:22:350:22:37

Come inside here, just because I say so.

0:22:370:22:40

So maybe we'll tap into the magic that is Gene Simmons

0:22:400:22:43

and pull a victory out.

0:22:430:22:45

-Oh, look at that!

-HE CHUCKLES

0:22:450:22:48

There's another Kodak moment right there.

0:22:480:22:51

Kodak - the ultimate knockout experience.

0:22:560:23:00

You'll save 50% using this printer, because they have this new kind of ink.

0:23:000:23:04

It was shaky in the beginning,

0:23:040:23:06

but now it's going very well. The biggest thing is not selling the packages,

0:23:060:23:10

but having people know Kodak has some of the best ink in the world.

0:23:100:23:13

Kodak is revolutionizing the ink industry.

0:23:130:23:17

-Yeah, I'll take one.

-Thank you. Appreciate it. We have a sale!

0:23:170:23:20

I think we really jazzed the neighbourhood. We made some noise.

0:23:200:23:23

I think we covered all the bases.

0:23:230:23:25

Big Al came rolling in, and it was really cool. It was nice to see him.

0:23:300:23:34

My brother's a celebrity.

0:23:340:23:35

I think people in the area saw him there,

0:23:350:23:37

and that, kind of, lent to our cause and the promotion of the product.

0:23:370:23:41

You know anybody that takes digital photos with a camera?

0:23:410:23:44

Some do and some do not.

0:23:440:23:45

OK, how would you like to save those people 50% on their printing?

0:23:450:23:50

That sounds exciting to me.

0:23:500:23:51

Well, there's no-one more full of crap than Stephen,

0:23:510:23:54

-'so he sounds like a good salesman.'

-You know the cartridges?

0:23:540:23:57

-Yeah... I don't, but I can imagine, yeah.

-They're very expensive.

0:23:570:24:01

-I'm blown away.

-Seriously?

-I need to sit down.

0:24:010:24:04

I would have bought a couple of these things either way,

0:24:040:24:07

but he did make it easy. He really did put a little something on it.

0:24:070:24:10

I'll pay 1,000 each.

0:24:100:24:12

You're a fantastic man. Thank you.

0:24:120:24:14

'We took Alec Baldwin's money at the end as a charity donation, really.

0:24:140:24:18

'Good to have Alec Baldwin there showing everyone what a real Baldwin is.'

0:24:180:24:22

Because, obviously, choice - Alec Baldwin,

0:24:220:24:24

'massive TV star. Stephen Baldwin...'

0:24:240:24:27

Come in, come in, come in.

0:24:300:24:32

So, think ink, ink, ink.

0:24:320:24:35

Ink!

0:24:350:24:37

You are slam-dunked by one word - ink.

0:24:370:24:39

What are we sending these people out with?

0:24:390:24:41

The message that you're about ink at an amazing knockout price.

0:24:410:24:45

'I was giving them one of the hardest sells of all time,'

0:24:450:24:48

and there was a fair smattering of English bull-BLEEP going on.

0:24:480:24:52

But even I began to believe my own bull-BLEEP. So it must be working.

0:24:520:24:56

You take that image - as a company, you have a knockout deal.

0:24:560:25:00

The message was clear,

0:25:000:25:02

but the timing setback with the coffee Chernobyl meltdown...

0:25:020:25:06

It was a little sloppy, but we had to do the best we could.

0:25:060:25:10

It's gone well. We pulled it out of the bag. Kodak - it's a knockout.

0:25:100:25:14

So, you really had pros and cons for both teams,

0:25:200:25:23

but you loved the work of one team.

0:25:230:25:25

-If you look at the kind of things that they set out...

-Let me see that.

0:25:250:25:29

You know, the guys were sloppy in terms of their presentation.

0:25:290:25:33

-Look at the other team.

-Let me see that.

-The imagery is great.

0:25:330:25:37

I saw the slogan and said, "That's a winner."

0:25:370:25:39

-Kodak is a fantastic company. Thank you both very much.

-Pleasure. Two great brands.

0:25:390:25:44

-Gene, how did you feel leading the women?

-Exhilarated.

0:26:060:26:12

-We connected immediately.

-Is that true, Omarosa?

-Not immediately. It was interesting.

0:26:120:26:19

He came in and introduced himself as "the benevolent dictator".

0:26:190:26:23

THEY LAUGH

0:26:230:26:26

-You're all cracking up over here, so I'm assuming you know what they're talking about.

-Nothing new to us.

0:26:260:26:32

Gene, I heard something that disturbed me a lot -

0:26:320:26:36

that you didn't show up for a meeting with the two executives. What happened?

0:26:360:26:41

My strengths, I believe, are in the overview and the big picture,

0:26:410:26:45

and I didn't want to divert my mind with

0:26:450:26:48

a corporate executive who has a point of view that's pretty well defined.

0:26:480:26:53

We created a positioning of the Kodak iconic brand, which is, "It's a Kodak world. Welcome."

0:26:530:26:59

If I was the CEO of Kodak, I would say, "I give up. You're the cream of the crop."

0:26:590:27:07

-Tito?

-Yes, sir?

0:27:070:27:10

I heard your presentation was very, very sloppy.

0:27:100:27:13

We were in the midst of shooting, and we spilled the coffee all over the computer.

0:27:130:27:17

The time constraints that we were under to pulling something out to what we did,

0:27:170:27:21

-I think we did a very good job of really getting the point across.

-OK.

0:27:210:27:24

I have a very smart friend on my right. Jim, what did you observe from all of this?

0:27:240:27:28

A lot of what happened today was about trying to reposition

0:27:280:27:32

a great American brand. Less about a kind of a warm-fireplace Kodak,

0:27:320:27:38

and more of a current-technology, world-beating ink Kodak.

0:27:380:27:44

And there, I felt that, when I was in your van,

0:27:440:27:47

it was clearly a better presentation than these guys.

0:27:470:27:50

But when it came to the message

0:27:500:27:52

of what Kodak is trying to do now - revolutionise itself -

0:27:520:27:57

it was about value ink, and I saw that everywhere in their presentation.

0:27:570:28:01

It was a sloppy presentation, but, in the end,

0:28:010:28:05

the product spoke for itself.

0:28:050:28:07

The fact is, the Kodak executives loved what you did.

0:28:070:28:11

Hydra, you win.

0:28:110:28:13

They thought you were terrific. You also happened to raise the most money.

0:28:130:28:18

So, Tito, you'll be getting 20,000 for your favourite charity. Fantastic.

0:28:180:28:22

'My charity's St Jude's Children's Hospital - for cancer research.'

0:28:220:28:25

Being a celebrity is only paper-deep, but being a real person is

0:28:250:28:29

skin-deep and blood-deep, and that's what it really comes down to -

0:28:290:28:33

trying to help out children and make sure they have a future.

0:28:330:28:36

So, I congratulate all of you. Go back to the War Room.

0:28:360:28:39

You can watch what's going to happen, and it'll be very interesting.

0:28:390:28:43

-Thank you, sir.

-Thank you very much.

-Thank you.

-Thank you, Mr Trump.

0:28:430:28:48

Thank you, brother.

0:28:480:28:49

-They missed the whole idea. The whole idea.

-3-0.

0:28:570:29:01

Not only is it a third win, but I think we crushed them again.

0:29:060:29:10

We were scrambling, and we pulled it off.

0:29:100:29:12

'Coming off a third win, we feel really good.'

0:29:120:29:15

We're just continuing to be a great team.

0:29:150:29:17

OK, come on. Let's listen.

0:29:170:29:20

Gene, what happened?

0:29:200:29:21

We couldn't have done a single thing better.

0:29:210:29:24

If Kodak were to come in, I would say it in front of you and everybody else,

0:29:240:29:28

"You're a terrific company, I respect your brand, and in this instance, you're wrong."

0:29:280:29:35

OK. Omarosa, what happened?

0:29:350:29:38

You know, we did not completely get a big vision from our leader,

0:29:380:29:43

and the reason is because he never met with the executives.

0:29:430:29:46

He really was never clear on what we were supposed to deliver.

0:29:460:29:50

-Do you think it was Gene's fault?

-I think it was a combination of Gene's fault and...lack of a clear plan.

0:29:500:29:57

I think the single biggest criticism that I heard from the executives was they felt nobody was listening.

0:29:570:30:03

When they were saying, "It's about the ink", that shouldn't be number five.

0:30:030:30:07

There was nobody TO listen - there were only two people there

0:30:070:30:10

and the rest of them... You didn't get the benefit of six really good minds.

0:30:100:30:14

You didn't have enough people TO listen.

0:30:140:30:17

If you see the positioning we had visually - that presentation,

0:30:170:30:22

I thought, was, well, in a very real way, seductive. I believe Kodak can be wrong.

0:30:220:30:27

You're really saying the client is wrong?

0:30:270:30:29

I believe that, and I would say it to their face.

0:30:290:30:33

I've done it before, and I'll continue to do it.

0:30:330:30:35

You've got to have the conviction of your belief to be effective.

0:30:350:30:40

Part of the reason you're so successful is that you have

0:30:400:30:43

a stick-to-it-ness - you came up with an idea, it worked, you promoted yourself well.

0:30:430:30:48

Respectfully, that's not it. It's not about me. It's about positioning an idea.

0:30:480:30:52

But you were asked to do something, you failed, and you're standing behind a concept that didn't work,

0:30:520:30:57

and I think that's wrong.

0:30:570:30:59

I disagree. I believe we succeeded and the client didn't recognise it.

0:30:590:31:02

But you'll never get credit for that, not here.

0:31:020:31:05

Talk your way out of this, big boy! Mate, he's saying Kodak's wrong.

0:31:050:31:08

Kodak's the biggest success story in America right now!

0:31:080:31:12

They've transformed the business, and he's saying, "It's all wrong."

0:31:120:31:15

-Gene's out.

-Gene's out.

-Gene Simmons is getting fired.

0:31:150:31:18

-Well let me ask you this. Nely, you were at the meeting with the executives?

-I was.

0:31:180:31:23

They did not like the fact that you wouldn't listen.

0:31:230:31:26

They did not like the fact that you spoke so much

0:31:260:31:29

and wouldn't listen. They told me that.

0:31:290:31:31

Carol, remember we sat there and listened for a long time,

0:31:310:31:34

and then at the end we asked questions?

0:31:340:31:35

Carol, could I have a response, please? Cos you don't seem to believe that, exactly.

0:31:350:31:41

We talked quite a bit.

0:31:420:31:43

-You talked quite a bit.

-Well, we...

-Who talked? Nely or you?

0:31:430:31:47

We went in there as a team.

0:31:470:31:49

If one of us talked more, and we didn't stop each other...

0:31:490:31:52

They took offence at the fact that you talked too much.

0:31:520:31:56

They specifically mentioned Nely. You were there, too...

0:31:560:31:58

Asking questions is talking too much?

0:31:580:32:00

-Well, I don't know. I'm not saying it. I wasn't there.

-They gave an entire...

0:32:000:32:04

However you get there, it's the end product that counts.

0:32:040:32:08

I stand by what you saw on that street. "It's a Kodak world. Welcome."

0:32:080:32:13

I believe they're wrong.

0:32:130:32:14

Gene, you've been saying that, and you've said it more than once.

0:32:140:32:17

The fact is, at some point there's a winner and there's a loser, and tonight, you're a loser.

0:32:170:32:23

The other team was chosen by very talented executives, top people at Kodak.

0:32:230:32:27

It's a great company. They're doing very well.

0:32:270:32:29

We got it spot on, and Kodak is allowed to do whatever they want with their brand.

0:32:290:32:33

Spot on? He doesn't even know the name of the product. Ask him the name of the printer.

0:32:330:32:36

-I'm in the field...

-What is the name of the printer?

0:32:360:32:40

-The 550. Look, it's the all-in-one...

-It's the 5300.

-5300. I don't care.

0:32:400:32:45

-You were close!

-I sell emotion.

0:32:450:32:47

-Carol.

-Sir?

-If you were me, who would you fire?

0:32:490:32:52

-I hate when you do this!

-I know, but I have no choice because I like your opinion.

0:32:550:32:59

I enjoy looking at you. You're very beautiful. Who would you fire?

0:32:590:33:03

Well, it would be a toss-up between me or Nely.

0:33:080:33:12

-Wow!

-You couldn't be more wrong on both counts.

0:33:120:33:14

-We were in the meeting...

-That's very brave.

-We were in the meeting.

0:33:140:33:17

-I love that.

-Take the sword.

-I love that.

-She's wrong.

0:33:170:33:20

You shouldn't be saying that - she took you out of the equation.

0:33:200:33:23

I would hire both of them for my marketing company.

0:33:230:33:25

Congratulations. You may get the chance. Jennie?

0:33:250:33:27

-Yes?

-Who would you fire?

0:33:270:33:29

-Come on.

-She can't handle it. She's folding.

0:33:330:33:35

-She's such a nice person.

-I know.

-Fire the bullet, Jennie! Fire the bullet.

-Hang on, here it comes.

0:33:350:33:40

-Gene.

-Whoa!

0:33:410:33:44

Omarosa?

0:33:440:33:45

It would have to be Gene.

0:33:460:33:49

-All right, Marilu.

-Yes?

-If you were me, who would you fire?

0:33:500:33:53

Because the rocket was set in the wrong direction from the beginning,

0:33:530:33:56

due to the fact that we weren't allowed to go to that meeting, it would have to be Gene.

0:33:560:34:01

Nely, if you were me, who would you fire?

0:34:030:34:05

-I would fire Jennie.

-You'd fire Jennie?! Where the hell did Jennie come from? What the hell?!

0:34:070:34:12

Where did Jennie come? Now, what did Jennie do?

0:34:120:34:16

-Jennie is...

-You hit us from... That was really a blindside.

0:34:160:34:19

Kind of a fall guy situation developing, right? Fall guy.

0:34:190:34:23

Jennie is a wonderful person, and she will do whatever...

0:34:230:34:25

-That's before the kill, right?

-No, it's not the kill. No, no, no.

0:34:250:34:29

I said that about Nadia the other night. "You're fantastic, you're a champion.

0:34:290:34:33

"By the way, you're fired." Go ahead.

0:34:330:34:34

Jennie takes direction very well and does whatever you tell her,

0:34:340:34:39

but I go back to leadership, and sometimes leadership fails.

0:34:390:34:43

But she wasn't the task leader.

0:34:430:34:44

When have I ever been expected or given a leadership role?

0:34:440:34:49

Nely, for the last two weeks, in all fairness,

0:34:490:34:51

you were the one that was best positioned to win, in my opinion, the last two events,

0:34:510:34:56

based on all of the great things you've done in your career,

0:34:560:35:00

and you lost both weeks.

0:35:000:35:01

Gene, two people. Who are they going to be?

0:35:030:35:08

-Can I bring back one?

-You can bring back one.

0:35:110:35:14

-Omarosa.

-No kidding.

0:35:140:35:17

Oh, Gene, I don't get it. I mean, you may not like her, and I agree with that.

0:35:180:35:22

-I don't know very many people that like her.

-I

-like her.

0:35:220:35:25

-That's not what it's about.

-But it is what it's about.

0:35:250:35:28

She's not the reason that you lost, and I think you're doing yourself

0:35:280:35:32

a tremendous... I'm almost trying to help you.

0:35:320:35:36

I mean, I could see... And Nely, in all due respect, I could see

0:35:360:35:39

if you brought back Nely, cos the executives didn't like her.

0:35:390:35:41

He wants to fire Nely, doesn't he? He's nailing Nely.

0:35:410:35:44

She goes to advertising meetings all the time.

0:35:440:35:46

-This time, she dropped the ball.

-Gene might be staying!

0:35:460:35:51

My judgments are not based on whether or not a client agrees or not.

0:35:510:35:53

-You hire the people who you trust.

-OK, give me a second name, Gene.

0:35:530:35:59

And I'm doing this for you,

0:35:590:36:01

cos you're doing yourself a tremendous disservice. Who else?

0:36:010:36:04

Miss Finch.

0:36:080:36:10

No kidding!

0:36:100:36:12

Jeez!

0:36:120:36:13

OK, everyone leave, and the three of you will come right back. Thank you.

0:36:170:36:21

Staggering.

0:36:300:36:32

He's just committed suicide!

0:36:340:36:37

-Donald Trump was gagging to fire Nely.

-Gene's in trouble!

0:36:370:36:41

Ivanka, what do you think?

0:36:420:36:45

I don't understand Gene's decision,

0:36:450:36:47

and it could be his downfall for bringing these people in.

0:36:470:36:50

-We'll soon find out. Jim?

-The idea that he brought these other two people is...

0:36:500:36:54

Frankly, it's insolence to you, Mr Trump.

0:36:540:36:56

Just pisses me off being the cop-out for everybody, being the scapegoat.

0:36:580:37:03

-It pisses me off.

-Oh, you're hardly the victim.

0:37:030:37:06

'Annette, let 'em come in.'

0:37:060:37:08

Give me your arm.

0:37:180:37:19

Look at you two. Wow!

0:37:210:37:23

-That's amazing.

-Don't get excited.

-No, that's an amazing scene.

0:37:230:37:27

Omarosa, do you think it was appropriate he brought you back?

0:37:290:37:32

I think it's totally inappropriate.

0:37:320:37:35

Do you think it was appropriate he brought Jennie back?

0:37:350:37:38

-In some ways, yes.

-Why? Tell me why.

-Because he didn't utilise her.

0:37:380:37:41

Jennie, I'm sure, has great skills, but she has to step up so people

0:37:410:37:45

know what she has to offer.

0:37:450:37:47

This guy is not going to notice. He doesn't notice any women around him

0:37:470:37:51

that are not doing things to pleasure him, so if she's not doing that, then, you know,

0:37:510:37:57

-he wouldn't recognise her skills.

-How do YOU feel? Were you surprised you got brought back?

0:37:570:38:01

Yes and no.

0:38:010:38:04

I think yes, because I haven't stepped up as a leader,

0:38:040:38:07

-but it's been...

-But you weren't supposed to be a leader.

-Correct.

0:38:070:38:10

HE'S supposed to be the leader. You're not the project manager.

0:38:100:38:14

Gene, what am I going to do?

0:38:140:38:16

You brought back two people that I practically told you you shouldn't bring back.

0:38:160:38:20

What the hell do I do? You're so independent, and you're so tough.

0:38:200:38:25

-You're so tough.

-I don't think so.

0:38:250:38:28

I think I'm a softy.

0:38:290:38:30

I know the real Gene, and you are a softy in some ways. But in others, you're the toughest guy there is.

0:38:300:38:35

-That's true.

-The problem is, I'm giving you a road map. I don't normally do that.

0:38:350:38:39

Nely's a leader. I believe in her.

0:38:390:38:41

Doesn't matter. She gave the executives a headache.

0:38:410:38:44

I think, in a lot of ways, you're saying you don't think you're being listened to.

0:38:440:38:49

-You all but asked for Nely.

-I know Gene. He'll do the opposite.

0:38:490:38:52

because he's the most independent thinker there is. He's like this great genius marketer.

0:38:520:38:57

He's my friend, but he wants to show me how independent...

0:38:570:39:00

-So if I say, "Do this," he's going to do the opposite.

-I disagree.

0:39:000:39:03

You know I'm a fan of yours. I know. You disagree with everything.

0:39:030:39:06

-I can tell you why.

-You always disagree. You think I'm a pretty smart guy, right?

0:39:060:39:11

-Actually, about as smart as they come.

-OK.

0:39:110:39:13

Why did you bring back two people that I can't fire?

0:39:130:39:18

I can't fire them. Omarosa did nothing wrong,

0:39:180:39:22

and I think you probably agree with that.

0:39:220:39:25

Jennie really did nothing wrong. She didn't deserve to be here.

0:39:250:39:30

I have no choice. You know that.

0:39:300:39:33

Gene...you're fired.

0:39:330:39:35

-I respect your decision.

-I don't know why you did this. I had no choice.

0:39:370:39:41

Thank you. So long.

0:39:410:39:44

Thank you.

0:39:460:39:47

Ladies.

0:39:480:39:50

May I? Thank you.

0:39:560:39:58

We insist.

0:39:580:40:00

-All the best.

-Thank you.

0:40:030:40:05

Down, Jeeves.

0:40:090:40:11

He's a tough guy.

0:40:150:40:17

-Yeah.

-And he's a good guy in many respects, but he's a tough guy.

0:40:170:40:21

Wow! I just can't believe what I just saw.

0:40:210:40:23

We had no choice.

0:40:230:40:26

God, he wants to fire Nely.

0:40:440:40:46

I trusted my gut more than the two executives I met.

0:40:560:41:00

I'm more qualified to make those decisions

0:41:000:41:03

simply because I'm in the people business.

0:41:030:41:06

I stand by my conviction and my decisions -

0:41:060:41:10

every one of them.

0:41:100:41:11

In their present form, the women don't have a popcorn-fart chance

0:41:110:41:16

of even shining the guys' shoes.

0:41:160:41:18

Subtitles by Red Bee Media Ltd

0:41:310:41:34

E-mail [email protected]

0:41:340:41:37

The celebrities must create and operate a mobile printing station, with help from a graphic artist. Along the way, they experience spilled coffee and a celebrity who likes to dictate.


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