Store Front Task The Celebrity Apprentice USA

Our country's been through a lot.

But no matter how bad things get, we get out of bed,

we roll up our sleeves, and we do everything possible

to make sure that things are running perfectly.

This season on Celebrity Apprentice,

14 celebrities have come to New York

and put their careers on hold, their lives on hold,

to fight for their favourite charities.

ALL: RockSolid!

For the men's team,

four-time Olympic gold medal sprinter, Michael Johnson.

Poison frontman, Bret Michaels.

If you're going to freak out, have a rock star freak out.

Stand-up comedian, Sinbad.

Professional wrestler and actor, Goldberg.

Four-time World Series-winning baseball star, Darryl Strawberry.

Celebrity chef, Curtis Stone.

And, the former governor of Illinois, Rod Blagojevich.

-I'll do anything. Legal and ethical and honest.

-Of course!

For the women, music manager

and judge of America's Got Talent, Sharon Osbourne.

Make your man feel like a rock star.

Actress and best-selling author, Holly Robinson Peete.

Two-time Olympic gold medal swimmer, Summer Sanders.

Victoria's Secret angel, Selita Ebanks.

Writer and stand-up comedian, Carol Leifer.

Former WWE diva and singer, Maria Kanellis.

And, Grammy award-winning singer, Cyndi Lauper.

I schlepped! Every rug that we used, I carried one.

From the streets of Manhattan to the boardroom of Trump Tower,

they'll attempt to mortgage their fame,

sell their stardom, and trade on their celebrity...

We're prematurely ejaculating. We need more foreplay.

..in the toughest tasks ever.

-This is a reality check. Go

-BLEEP

-yourself.

Last week, the celebrities went right to work,

opening a diner and their Rolodexes.

I'm running a diner tomorrow for charity.

Bring cash and bring credit cards.

Bret Michaels proved to be a solid leader for the men...

Curtis, you are the master here.

Bret immediately started to delegate.

..while Cyndi Lauper revealed her true colours to the women.

Cyndi Lauper, she's so out there.

But totally barking mad.

When the diners opened, the men of RockSolid

got off to a rocky start...

Right now you can get a seat. Do NOT pass this by!

..and the women of Tenacity could barely supply their demanding fans.

-Another table for two.

-Oh, my God!

As the task progressed, the deep pockets showed up for both teams.

-Make it 1,000 even?

-Make it 1,000 even.

1,500 bucks.

-We got a 25,000 sale here.

-But when the money was counted...

The men's team raised 57,905 for the first win.

ALL: Yes!

..Bret won for a charity close to his heart...

American Diabetes Association.

-And you have diabetes?

-Yes. So...this is awesome.

..leaving the women to face Mr Trump.

Cyndi refused to point the finger.

-Who do you want to bring back?

-I can't.

And no-one else could give Mr Trump a name.

-I wish you people could answer the

-BLEEP

-damn

-BLEEP

-question!

But when Maria Kanellis threw Carol Leifer under the bus...

I'll answer. Carol.

..the others hopped right on board.

I think it has to be Carol.

-Carol.

-CYNDI GASPS

I have no choice. Carol, you're fired.

Either Holly or Sharon.

Wait, no. It's not going to be Sharon.

-Carol.

-Why Carol?

Here we go.

All right, guys. Let me shake your hands.

Ugh! Oh! DARRYL LAUGHS

They didn't want to fire me. They took Carol.

'The first boardroom was very tough.'

I felt bad for Carol. You always do.

Nobody wants to be the first

to leave any of these situations.

'But it was the right choice.'

You threw Carol under the bus!

-She said Carol first!

-Who did?

-BLEEP

-damn! Maria said Carol.

I did!

We knew Cyndi Lauper was strong.

But we also knew Cyndi has one of those hearts.

She can't fire anybody.

So we figured, let the team crumble from within.

And so, crumble it!

'They have to win, or they fold one more time.'

She said Carol first,

-and everybody's saying I threw Carol under the bus!

-Oy!

I didn't want to fire anybody. I knew how hard everybody worked.

'And I felt so horrible.'

I didn't fire her. I wouldn't fire anybody.

I know, baby. We said you have such a good heart.

But, in the end, it was money talks,

-you know,

-BLEEP

-walks. Can I say that word?

# Money, money, money, money

# Money

# Money, money, money, money

# Money. #

-Hello. I'm Bret.

-Hi, Taylor.

Nice to meet you, Taylor.

-How are you doing? I'm Bret.

-I'm David.

-I take it we're all fellow diabetics?

-BOTH: Yes.

'As the winning project manager,'

I get to present this cheque to the American Diabetes Association.

'When I was six years old, I got diagnosed with juvenile diabetes,

'and it was pretty devastating.'

When did you get diagnosed?

-I was diagnosed when I was 15.

-Were you really?

-How old were you when you got it?

-Uh...two.

Obviously that's extremely young. I have two daughters.

I have a nine and a four-year-old, and so far, neither one has it.

But what you want to do is be able to go out

and do the things you want to do, regardless of what that is.

Whether you want to play music, whether you want to study,

people like us can live a full, active life.

I live a crazy lifestyle!

'When I got diagnosed at a young age with diabetes,'

it was like a death sentence.

'You thought you had very few years to live'

and I'm here to show kids you can live a full life. You can rock.

I mean, there's times I feel great, and then all of a sudden, boom!

I don't know if you've ever been playing sports

-and it drops out from under you?

-Yeah.

-Got you.

Well, I have an idea, you guys.

You want to go into Donald Trump's boardroom?

They don't let many people in there.

Come on, let's do it before he gets rid of me!

This is THE boardroom.

This is where Donald Trump lays it down.

How does that feel, David? You could handle this, couldn't you?

Everyone but Bret, you're fired!

-HE LAUGHS

-Yes! Awesome!

'I look at it this way, the diabetes charity chose me,'

and it's the card I was dealt. And I'm fine with that.

'We're going to find a cure for diabetes, and make this happen.'

I got something to show you, guys.

From my team, RockSolid,

you tell me if you've ever seen a cheque for this amount.

Boom! 100,000 beans.

-Oh, my God!

-If not, the three of us

are throwing the biggest party ever. All right?

Minus the sugar, all right?

'This money will send them to a camp

'where they get to meet other kids who are diabetic,

'and let them know'

there's help out there.

There's others like this, and they can make it through.

Love you guys, man.

Awesome.

Good morning.

ALL: Morning.

So Cyndi, how do you feel about losing Carol?

-Do you think it's your fault?

-Um...

In other words, were you a lousy project manager?

No, I don't think so.

It's hard to be the first team manager.

-Do you still feel strong about your team?

-Yes, I do.

I think you're going to have to get more competitive.

These guys are very competitive.

I think they're going to be tough to beat.

And usually I can tell at the beginning.

-OK.

-How do you guys feel about your team?

-Feel awesome.

-RockSolid.

Pretty awesome, huh?

-I feel good about your team too.

-Oh, yeah.

OK. To take a great photograph,

you need a great company.

That great company, and it's a great American company, is Kodak.

They're the leader in imaging, and I love that company,

and I'm very loyal to that company.

On my left is Jeff Hayzlett.

He's the chief marketing officer of Kodak.

He's with Leslie Dance, who's vice-president of brand marketing.

Jeff, what's their task?

Your task is to re-launch Kodak Moments

by creating your own Kodak storefront experience.

So that you can create, for the people of New York, Kodak Moments.

Your job is to create,

capture and share the most original Kodak Moment for your guest,

and Jeff and I are going to be judging you

on the following criteria:

originality of the photo studio you create,

Kodak Moments brand messaging,

and the overall storefront experience for the public.

OK. Pick a project manager. Women, men.

For this, I think, because it's creative...and this...

Cyndi, who's going to be your project manager?

-Can I talk to my team for a minute?

-Yes, take your time.

Governor, whose going to be your project manager?

I think Sinbad would be good.

-You feel all right about that?

-I feel great about it.

Who picked you, the Governor or the team?

-The Governor just picked me.

-OK. The team is OK?

-OK.

-'I'm the project manager.'

I'm the man. Me!

Love it, dude. It's cool.

'It was time to get my feet wet. You don't want to wait too long.'

Everybody wants to hide in the shadows. I come out the shadows.

'I understand pictures.'

I take photos.

She spearheaded the whole Osbourne-fest.

I think...I don't think I'd be good on this.

-Really?

-Nope.

I didn't feel well when the task was given out.

I knew I was going to come down with something.

And I'm like, "No, you don't want me on this."

-All right, I'll take it.

-You should see the photos she did.

-I'm taking it.

-All right.

Maria!

'I wanted to be project manager'

because I thought this would be a great opportunity to showcase

my creative abilities.

It's funny, I'm always in front of the camera.

But I really enjoy being behind the scenes and organising.

DONALD: Don and Ivanka will be my eyes and ears.

Do a great job, use this, impress these people,

and somebody will win a lot of money for their charity.

Thank you.

Vision versus execution.

People come to me all the time with ideas.

Some of them are great ideas.

But why do they come to Trump?

Because they know I can execute.

No execution means no dollars in your pocket.

The Kodak storefront is a very, very interesting concept.

Let's see who has the goods to take their vision, execute it,

and score a victory.

All right, guys. Let's have a little pow-wow about everything.

Our task today is to create a storefront experience for Kodak,

and to re-launch the Kodak Moments campaign.

Not only are we creating the actual, like, slogan,

and the actual campaign of the whole thing,

but we're also creating an experience.

'I feel my team might have'

a little apprehension about me being project manager.

'I've not had as much experience in life as some of the others,

'but I'm a fighter. Nothing stands in my way.'

Let's say we did a corner of a wrestling ring.

And why not have, "What makes you a champion?"

And as we're taking pictures throughout the day,

we can make this huge board,

and take a picture for them, and give it to them,

and then put them up on the board.

With Maria, I think because of her youth,

she's trying to prove herself.

And right now she has to justify her existence at all points.

If you just have a person standing there with the belt,

it's powerful, but where does it say Kodak?

They want to see their name and logo on the step and repeat

and celebrities in front of it.

That's going to draw people...

-SHE GASPS

-The red carpet! That's brilliant!

That's brilliant! Let's get those velvet ropes too!

-And with the security guard.

-You're a genius!

No, no. I didn't know what you were talking about.

The history of Kodak has always been, what is the moment?

Kodak Moments. Special moments.

I guess what we're trying to do...

and I think, even first of all, when they walk into our photo place,

they should see some stuff happening.

So, even...say "Hey, man..."

These people walking in off the street, some could be set up.

Some people walking off the streets...guy liked it...

I like to capture my moment.

'I think that Sinbad, the way he communicates,'

it's all clear in his mind, but nobody else is really getting it.

This is how it's going to work.

We should shoot something out in front.

Then we don't have to go a bunch of places.

"Hi, we're the crew," like, "This is my friend, Darryl."

Darryl might be eating ice cream. I'm just throwing this out there.

'These are concepts and ideas'

that really requires a lot of creative discussion.

Creative thoughts. A certain vision. And...

Yes. Thanks!

Thank you. Yeah, same here.

Thank you. Thank you.

Did you guys get that?

I would spend more time right now trying to get a schedule

and a actual plan of action together,

cos time is going to be gone before we know it.

'Sinbad is all over the place.'

He's going to need a good vice-president here.

Someone to be by his side,

like I had Curtis in the diner task.

Do you think we should utilize each one of us in our own expertise?

-Yeah.

-How about a photo of Goldberg picking you up in a ring?

Ooh, that's cool.

How about Curtis dressed up in his chef garb?

'I go to these electronic shows where they have Kodak'

and their competitors somewhere else,

and everybody has a booth or experience.

I said, "Let's make it like that."

OK, here we go. RockSolid team?

This is RockSolid team. How you doing now?

So people don't just take pictures, right? They capture moments.

And see, at Kodak, we empower people with really easy to use ways

to make those moments happen, and that's our products.

We're going to give you some great products.

You're going to have our digital cameras,

that you can be able to show.

'We got a idea of what Kodak wanted for their line.'

Their whole thing is about sharing.

How quickly something can happen, and how do you share it?

Can't we run a speaker? You know, you can plug into a TV?

-Hi, there!

-Hey, guys!

OK, let's get over here.

-CYNDI:

-I have to just go pee. I can't take it.

I'd like to have Leslie cover a little bit about the campaign.

Excuse me, excuse me, Leslie. We have to wait for Cyndi.

Cos, otherwise, we're going to go over this again several times.

OK, well, we can just chat until she gets back, then.

-I'm SO sorry.

-No problem.

-She's in the bathroom.

'We all realised we have to have Cyndi here,'

because we know she's going to ask us 20 questions,

'and we wanted her to hear it.'

Your shoes are fierce, by the way.

Oh, thank you. See, there's my red.

Her whole thing is fierce. And your head. Uh, yeah. Uh-huh.

So let us talk to you a little bit,

and you guys can catch Cyndi up, cos we're short on time.

-Oh! Here she is.

-Here she comes.

Teach me how to run this camera and what it could do.

'Cyndi doesn't always know'

when to ask the right questions,

or who to ask the right questions to.

How do you erase on this, on this thing?

-How do you erase?

-It's easy to do.

'Now's not the time to ask,'

"How do you turn this thing on?"

We will actually have technicians with you

that will show you everything,

and take moments to show you how to do these things.

All right, all right.

Most pictures are now being taken with digital devices,

and they're put in what we call a digital shoebox.

And they're not good if they're not shared.

For instance, I have a picture on my desk of a little girl.

But when I tell you the story

about how I met her at an AIDS clinic in Africa

and she had never even seen a camera before,

that picture becomes that much more powerful and meaningful.

So, the real Kodak Moment happens when you share.

'We heard a lot of catch words.'

The word, "share" came up a lot of times.

And I don't mean Cher, the singer.

We're not only going to come watch and see what you're going to do,

we're going to send some secret shoppers as well.

And they're going to come back and report on their experience as well.

So, part of it is us understanding the product

-and being able to explain it to them?

-Yes.

-ALL: Thank you.

-Thank you. Good luck.

-Thanks, you guys.

-Appreciate it very much.

It's about our tagline,

and we can always explain the other stuff we do.

It's about moments.

Ah! "Share Kodak Moments: Celebrate the Champion in You."

-I like that!

-Yeah!

'So Cyndi's all over the place,'

but every once in a while, Cyndi says something

and you're like, "That's it!"

-That was kind of brilliant, Lauper.

-It's really actually freaking great.

All right, guys, this is our new store.

'Our task is to re-brand'

the Kodak Moments campaign.

This can be the ring, right here.

'We're going to have a storefront where we're going to give'

passers by the experience of sharing their moments.

-Maybe the celebrities are here, greeting people.

-Photographers...

Photographers, whoever.

'Maria reminds me of the mouse from Alice in Wonderland.'

She's running there and running here,

and, "I'll do that! I'll do that!"

Can I say something to you guys now?

-HOLLY:

-Please let her finish. She's got a vision.

'I had to say to Cyndi,'

let Maria follow through on her vision.

We allow her creativity to flourish, and THEN ask questions.

The storefront's going to be

the wrestling ring where they take the pictures.

-We definitely need balloons.

-OK.

Do we have a backdrop for behind the actual ring?

But if it's in the window, don't you want the corner here

and the backdrop wide enough so that it fills the window?

This is really for if people want to take pictures inside that ring.

But this is your storefront, baby.

'There were a couple of moments

'where I felt like we were on a pretty good path,'

and then Cyndi would be Cyndi.

This is not for that purpose.

-The purpose for this is to take pictures...

-Oh, honey!

We have a giant tent.

-So why are you putting it in the window?

-What, the ring?

We're not, we're ordering two, Cyndi.

You're not understanding what I'm saying.

That's why I keep asking.

'She wants to learn it, her way, but it can wear on you.'

It takes time away from the task.

-You have my phone number?

-Yeah, I have your phone number.

-I need someone to go with me.

-Someone to go with you...

-Why don't you take Cyndi? Take her with you.

-Yeah, OK.

'The best thing to do right now'

is just have Cyndi go on an adventure,

'so everybody else could get to work.

'She can ask Summer lots of questions.'

Bye, guys. Call us if you need anything else from props.

I'm going to just tie my shoelaces.

Michael, do you know exactly what Sinbad would like me to do?

No. He has not told me what he wants.

I'm just asking so I don't start to do the wrong thing

and he gets funky about it.

'I started to feel'

that we were massively dishevelled as a group.

Guys, this is awesome, man. Look at this.

'It's a nice store front.'

It looks like an art gallery.

'See, how do you make this thing look nice'

and then do something unique with us? So that's the challenge.

We could get some big windowsills, but I don't want to block all the windows off,

cos it would be great to look in here and see what's going on.

What would you like me to do? How do I...?

Is our graphics guy here? Who's got that measuring tape?

Do you want a storefront at all? Do you want me to do anything?

They're going to say you can use it however you want...

They could take a picture of you dressed up how you want...

We've still got 2,000 left...

-Sinbad, I'm sorry I keep asking this question.

-No, no, no.

I'm not going to block one bit of the window.

And also, we have some kind of runner,

some kind of carpet down in here, man.

Sinbad's ignored me about eight times,

and it's starting to piss me off a bit.

Like, OK, I'll stand in the corner.

I'm being very calm, and I'm not a calm person.

Now, we've got pictures to take, and we've got props to pick up.

-Tell us what to do.

-Well, I'm just getting this information.

I'm trying to figure it out.

'There wasn't anything that we were asked to do.

'Someone like me, who I believe'

is in what Teddy Roosevelt called, "the fellowship of the do-ers,"

likes to do something. So, you know,

I touched base on some important things that needed attending to.

What did the lawyer say?

It's just, this guy was a close friend of mine.

-This

-BLEEP

-lying piece of

-BLEEP!

Huh? Go ahead.

He betrays me in the job,

he betrays me in the job,

and then he goes and does this?

But the lies are so outlandish

-that they're

-BLEEP

-almost laughable, aren't they?

But there's no tape that corroborates that, right?

Good, OK.

OK.

'I don't see me as a celebrity.'

I see me as someone who is

the governor of a big state,

who's been falsely accused of things he didn't do.

I'll be vindicated when the truth comes out, but in the meantime,

there's no denying the fact that there's a cloud

that sort of travels along with me.

How do you do, sir? Pleasure meeting you.

No, none of that's true. It's all baloney.

No, no. Hi. Hello.

How are you? Nice to meet you.

That guy's angry.

-I was named after you!

-And your name is?

Dana. But in Albanian, you say it, "Dona,"

so my mom always called me "Donny," cos she loved the name.

She was hoping for a boy. It wasn't a boy, it was a girl.

But she nicknamed me Donny.

How is that named after me?

SHE GIGGLES

It's true. It is true.

My name's not Donny.

Who did you think I was?

Who did you think I was?

Donny Osmond! Oh, no, it's Rob Blagojevich.

I used to be the governor of Illinois. Hi.

-Try that puppy now.

-Well...hi, Don!

-Is that lunch, or is that a snack?

-This is a Maria power booster!

Uh-huh, we're doing great, we're doing good!

We have been running around like wild people getting everything together.

People have gone to get props.

I've been on the phone calling Make-A-Wish Foundation.

-Is that who you're playing for?

-That's who we're going to win for.

And they're sending some Make-A-Wish kids here.

Our whole concept is finding the champion within everyone.

So we're going to have the red carpet out here,

and as they come on in,

they're going to be able to put on a championship belt,

stand in a World Wrestling Entertainment ring,

-and feel that moment of being a champion.

-That's great.

'I walked in to something different than the other day in the diner.'

A lot more level of organisation, a lot less chaos.

-You have it under control, huh? Very nice.

-Uh-huh.

'I think the overall concept's good.

'I think it's unique to bring the charity you're working for,'

to be able to incorporate them into the task.

OK. We'll see.

Hi! Good to see you.

-What's happing now?

-Hey, project manager.

-How you doing?

Good. What's the concept?

What we're going to do, it'll be Darryl Strawberry,

it'll be Michael Johnson,

it'll be Goldberg, Curtis and Bret, actually in front a wall...

like, you take pictures with Michael in the racing position.

-Like, in the race footing.

-So that's the Kodak Moment?

-Yeah.

'I think their concept is not earth-shattering.'

But for the task, it doesn't need to be.

They're leveraging celebrity, and I think that's probably prudent.

The question is if the Kodak executives will want something

that is less reliant just on their personalities.

How about you, Bret? Are you..?

-Bret's just worried he's not doing enough for you.

-Oh! There you go.

Well, what are you putting in?

Uh...everything. Anything. I'm the grunt.

'Bret spent a lot of time talking about him being "grunt boy,"

'which, I'm not fully sure that'

that's using Bret to the best of his abilities.

-BRET:

-Michael, I need to know what I'm doing.

I don't know what to tell you to do, Bret,

because I'm not the project manager.

Bret came to me twice asking me, "What am I supposed to do?"

Why he didn't go to Sinbad, I don't know.

Maybe Bret was getting frustrated going to Sinbad,

and Sinbad not giving him any direction.

-I'm going to get the graphics.

-Cool, OK.

Every time I ask, I don't get an answer.

What I'm asking is, what do you want me to do?

Bret, let me explain how I'm working.

-Go.

-We all got jobs, but we all jump in.

Like, what saved us as at the diner was everybody jumps in.

Let me ask you guys a question.

When I said Curtis could do stuff yesterday, you took direction.

When I ask Michael, you guys act like an ass to me,

-I'm saying...what I'm getting at...

-You know what...

I'm not trying to be an ass to you. It's just, I don't know!

No-one's treating you like that.

We all just jumped in different things.

So what happens is everybody's filling spots in.

You need to be filling them. Just filling it in.

I wear my heart on my sleeve.

I don't want to argue with Sinbad. or with anybody. I just want to win.

Bret's downstairs and he feels like the bad guy.

He's not, but he's got to quit doing that.

I just wanted to relay that. I told him that I would tell you.

-He's not...nobody did anything wrong.

-He just feels left out.

I think Bret worries people think

because he's a rocker, he doesn't work hard.

I told him to quit worrying about what people think. He DOES work hard.

It's like a woman who looks good but thinks she's ugly.

You keep going, "No, you look good."

"No, I don't." It's like, "Girl, please!"

-BRET:

-You guys aren't filming, right?

-It's five.

-Five of them?

Get tripods right down the street.

-You want to come with us?

-I think I found a place where we can rent.

Get me out of here in a van,

-because you're making me out to be the

-BLEEP

-on the show.

So give me an assignment. Just give me something to do.

-Cos I'm about to

-BLEEP.

-No, nobody's mad. Dude!

-I'm being made out...

-Who?

Just trust me on this.

Every time I do anything,

they're filming me walk along the walls,

-so I'm the

-BLEEP

-lazy, stupid,

-BLEEP

-bad guy on the show.

I know. I did three seasons of Rock of Love. I know what they do.

'You a grown man. How can I make you look bad?'

You're in Poison, man. You got women outside knocking on the window.

Man, what kind of security issues...how can you look bad?

Well, why don't you go with Bill there?

-What I'm saying is you're getting me hyped up, so I

-BLEEP

-explode.

Come on.

Let's go. I'm following you. Are we walking or vanning it?

Bret just went completely...

I mean, he just turned around

and became a whole other person for a minute there.

How you guys doing today? Good.

Just better give Bret something to do.

He lost it. I think he went back to the Rock of Love and says,

"I'm having the Rock of Love."

No, he said something...

He said, "They did this to me on the Rock of Love,"

and I said, "Well, I wasn't there on that one."

THEY LAUGH

-'What's going on?'

-I need to get some pricing

on some things that we're going to need printed.

'Everybody's waiting on Sinbad to give them some direction.'

What I'm doing is just trying to figure out where there are holes,

'and where I can be of assistance.'

1,425. All right.

'Sinbad has some funk with me, and I don't know what happened.'

I'm willing to put that aside.

I just want to forge on and win this for him.

One of the things that we might get slammed on is,

y'all didn't go out and take any pictures.

We should take a few celebrities in the field.

Pictures of Darryl Strawberry at the park.

Let's do this. We'll take pictures

We'll all get cameras and take pictures.

'The idea to go out into the street'

was to show the people who came into the store,

this is how we actually went out

and captured our Kodak Moment.

I got it. Ready, Sinbad?

Go! Oh, dude, that is awesome!

The finest New York hot dog.

HE GRIMACES

This way, this way, this way!

'It's the first time I've ever been lifted up by my cojones...

That's the most painful thing I've ever done!

'..and it hurt severely.'

I've got to tell you, I had to take a knee.

-Do you think you can handle him?

-Yeah, I think I can.

Cos the last man that said that got this.

Hey, Bret!

One thing's for sure, we've been having fun today.

'I don't know if running around on the streets

'is the best use of our time,'

but I had a blast, man.

I was finally getting to do something and I cut loose.

Yo, yo, get that picture, man! Get that! Get that!

HE LAUGHS That one there.

Oh, that's crazy, man!

'We had some fun, all taking to the streets and taking photographs.'

But there's still a bit of grey area

as to how tomorrow's going to come together.

OK, that one.

See, I think that on the wall is going to be nice.

All right, I'll take this.

All right, here we go.

'If I have to do physical labour,'

I do physical labour.

All right, we've got to wait for the light. Yeah, rat side!

When I shoot a video and I have two cents and two hours

and I've got to do four videos...

'we have three jobs, all of us, anyway.'

Oh, yeah, now talk! Go ahead, move!

Come on, already! In my lifetime!

Look, I'm ageing.

'I'm not above doing whatever it takes.'

You rat sidewinders!

So let's take the picture.

What about here? This wall's a little better.

'For our campaign for Kodak,'

we're actually going to give them that celebrity moment

of being a champion inside the WWE ring.

-Is my hair OK?

-It's beautiful.

Because we're all champions in some form.

-So you need to get...somebody needs to get...

-Hello?!

I've got to get there before four o'clock,

or we're not getting that damn thing!

Oh, my gosh. She is adorable.

Yeah, but she's...

-But I don't...

-SHE LAUGHS

-Is it a little hard right now?

-Oh, my God!

Cyndi's focus is a challenge,

'and sometimes, it's tiring.'

This is how I go to Washington sometimes,

so when I go right, and then Philly, I take the train.

I took the train to see Rob Lyman.

In 2000, when I wrote Shine, that whole album.

Cyndi Lauper is a very special lady, you know,

and you have to have patience with Cyndi.

So it was hard for me.

Imagine being Italian. You can't have wheat or cheese.

-What the hell is that?

-No, you did say that.

'When you're on a task and you're trying to get things done,

'and here's Cyndi giving you these random stories, it's hard.

There's our spot!

There's our spot. Maybe I should go.

Bye.

I was just like, "I've got to get out of this car."

I'd rather the chance of getting hit by a bus

than sitting in that car for another five minutes.

I was like, "No way."

One, two...

No, no, no. Don't say it. Don't say it. Don't say it.

I just had to get out the car.

She's just made up something just so she can get away from Cyndi.

I know it, I know it, I know it.

Oh, dear.

-Oh, my God. You're drenched.

-I know.

-Honey.

-I know.

Mummy!

SHE COUGHS

I knew I was coming down with something.

I was not feeling good at all.

I thought if I could just get moving I would feel better,

but I just kept feeling worse and worse.

The doctor said I've got to go home.

-OK.

-All right?

-OK.

-I feel I've let you all down. I'm so sorry.

-No.

-I'll be on the phone.

-Get well.

-Thank you.

-And then, you know...

-I'll be in in the morning.

-OK.

-OK.

-Thank you.

We're down two people, and RockSolid, they've still got a full boat.

I'm really hoping and praying that everybody pulls their weight

plus somebody else's, cos we need the help.

We definitely need the help.

SHE COUGHS

This is unbelievable.

The task that we were given

is to create a Kodak experience

in a storefront, promoting the new Kodak technology,

but nobody was confident in the plan, or lack thereof.

Well, we can go and pick up the tablecloths, but to be honest,

I think the tablecloths are the least of our problems right now.

I agree.

What would you say the number one problem is right now?

Well, I just...

I'm failing to see how we're going to make this work, you know?

'On the way back from the prop house,

'we said, "Hey, how do we salvage this thing?"'

Because we need some more direction, we need a little bit more guidance,

and I could tell people were starting to feel, "I'm just ready to give up."

Do we try to get Sinbad a little bit on track or...?

So why don't we go back, assess it...

Assess it, and see what's been happening. Yeah.

Here they come.

Just a heads up, just a FYI.

One of the things they're going to judge us on,

what kind of organisation did they have up in there?

You might want to make sure that this experience is not something

-that you're going to fly by the seat of our pants with.

-Oh, no, no.

-OK. All right.

-No, no.

Well, we haven't seen the... Just saying.

OK, let me ask you this, then.

What are you looking for that you don't think you're seeing?

I could probably address that.

Just an outline of, "This is how it's going to all run down."

I guess I don't understand, cos we know where everybody's standing,

we know how we're doing that, right?

No.

We don't?

You don't know that Curtis is going to...

-I didn't know that.

-Curtis is going to be doing his cooking over here,

you're going to have Darryl doing his thing,

you'll sit on this wall here with your track thing,

we're going to have Bret over here.

'I think tomorrow's going to go one way or the other for us.'

It's going to miraculously just fall into place and I'll think to myself,

"How did that just happen?"

Or it could go horribly wrong.

So let's hope it's the first.

-Hi, there.

-Hi. I'm with Make-A-Wish.

It's very nice to see you.

Should we have little stars pinned on to them or not?

Oh, yeah, that would be great.

-And then we could write their first name on.

-Yes.

The charity that I'm playing for

is the Make-a-Wish Foundation,

and they're a foundation that grants wishes

to children with life-threatening diseases.

-This is Gabriella.

-Hi there, Gabriella.

I wanted to involve Make-a-Wish Foundation as much as I could.

Would you like to try this on?

Yeah, look at her!

'Come on. It's a perfect task to do it in.'

We are showing the champion and everybody,

'so why not bring in the Make-a-Wish kids,

'who are champions beyond all other champions?'

How cute are you?

Are you going to pose?

Ohhh, there we go!

Ohhh, work it!

'When the kids came in, especially little Gabriella,'

she was a little nervous, a little shy, but about 10 minutes in,

when she got a hold of that belt, she loosened up.

I love it.

It just really brought me all the way around

to why we were there in the first place.

Yeah! Ohhh.

Oh, yeah, blow that kiss.

-Oh, that's great.

-Is he smiling? Is he smiling?

-He was. How old are you, Alexander?

-12.

-You're 12?

Yeah.

One little boy came in, Alex, and he was the same age as my son.

What do you want to be when you grow up?

I haven't thought about that yet.

Ummm...

'That was really rough.

'It just put it all in perspective.'

When I see kids struggling, it just hits me right here.

Nice! Oh, it's cute!

Just in putting this together and taking the photographs

with these children, and showing them they're the true champions,

I feel like our task is almost done, already.

That said, I know we got a lot of work tomorrow.

And I'm ready for it.

Thank you for coming through.

Bye-bye.

-You OK?

-Yeah.

What we're going to have the Gov doing this helping people over here.

Walking through, walking around with cameras, talking to people.

What I'm going to do is to make sure everything is flowing smooth.

-Getting folks in and out.

-Like, what camera are we going to have?

Are we all going to use a different camera?

Are we going to show off their different products?

How do we get them their physical picture?

How does that picture get out of the camera onto the computer?

'I've been lazy today. For some reason, I just haven't been there.'

I think I just woke up on the wrong side of the bed today.

You know, mentally, I just haven't been focused.

-What else we gotta do tonight?

-What else can we do tonight?

We think the room's going to look good enough?

Is there a way to improve it?

Can we make ours look better? Warm? Inviting? Nice?

What would you suggest to make it look better?

Balloons are good in politics. That's all I can say.

Whatever idea you come up, make this look good, I will back your play.

All right. So, balloons and plants. Who's responsible to explore this?

-And see if we can make this happen?

-You brought it up.

I'm happy to take responsibility and explore it.

-Anybody want to work with me?

-Don't explore it. Do it.

-OK. OK.

-Anything else?

-All right.

-All right.

-We good.

-Good night, baby. Good night. Good night.

-See you tomorrow.

'It's the end of the day.'

I'm feeling better than I felt this morning,

but I'm certainly in a position right now

where I'm having to rely a little bit on them failing,

on the girls failing. And I don't like that.

Let's go. Let's go. Come on, boys.

Yeah, hold up.

-155.

-155, between 22nd and 21st.

-So guys...

-We're leaving Bret.

-We're leaving Bret.

We're not really leaving Bret, he's just not here.

You can't leave somebody if they're not here.

We're not being rude, it's just that we gotta get over and set stuff up.

Bret was a little late this morning. Like yesterday morning.

Like the morning before that, and the morning before that.

-And the morning before that.

-I'm leaving a message for Bret.

Yo, Bret. What's up, man? This Sinbad.

We had to roll out, man. It's a quarter till.

I think it's irritating if people late.

I don't think somebody should have to call you every morning.

Not when you're a grown man.

-We're moving forward.

-No, man. The balloon thing is beautiful.

Yeah. I think it gives you something to put your mind on.

Well, Strawberry will get the balloons.

If we put him on the phone. They'll respect him, right?

Balloon people respect anybody.

-OK. I mean, but they'll send them right away.

-Now, clown people...

-Yeah.

-Them some dangerous folks.

-Here, here...

Rod has a thing for balloons.

You must... there's not enough balloons in the world.

I'm glad we're getting those balloons.

I'm going to be honest. I've been places without balloons and walked out.

I've been in nightclubs, I've been in restaurants,

I said, "Where your balloons at?" They said, "We don't have none."

I said, "I'm the hell up out of here."

"What kind of people are y'all?

"What kind of people are you, dealing with people in the public?

Every man deserves a balloon. Every man.

HE LAUGHS

Hi, Sharon. you OK?

'Today I'm a lot, lot better.'

OK, baby.

SHARON COUGHS

'I'll see you there.'

OK, babe. We'll see you then. Bye.

'All right. Bye.'

-She's like...

-MIMICS COUGHING

Yeah, I'm feeling a whole lot better,

and I hope that I'll be able to really dig in.

You want to set up this table as like...

It's going to have water and also cupcakes on it.

Coming in this morning, we know we have a lot to do.

We know we have to make sure this place gets dressed,

we get all of our messaging on and decorate that place.

OK, I ought to...

Oh, please, sir, don't let your dog pee on this. All right, thanks.

Oh, my God!

Lookit! Ohhh!

Everyone gets shaky when they're taking the picture,

-but it controls that for you.

-Yes.

-Good way to say it?

My job this morning is to learn all the products over on the table,

so I felt like I had a pretty decent handle on

what I was going to be talking about.

We need to put Kodak at the bottom of each of these pictures if we can.

The team-mates were so great

at just getting the stuff done that we needed.

Someone would say, "What do you think about this?"

And I would say, "No, yes, maybe, OK." I felt very stern.

'But we're climbing the mountain together and that's awesome.'

Down just a little bit. OK, good.

-Good morning, guys.

-Hey, Bret.

Sorry I'm late, everybody. Sinbad, sorry I'm late.

In rocker time,

I was beyond early. Stupid early.

In real life, I was 10 minutes late.

Next time, just kind of let us know?

Then we'll be right on top with you, man.

Just know this - when Rod was late, I ran up and got him.

If I'm late and it's my week...

No, Goldberg called you.

-There's no way.

-Ask him.

Oh, you're talking on my cellphone?

Yeah, yeah, yeah.

-That was off cos I was charging it up.

-OK.

'Sinbad and I want to win this.'

We both have two different directions of how we would get there.

I just think that there's some kind of funk there that he has with me.

I said I'm sorry for being a few minutes late.

I was just shocked a little bit

that they left a man behind this early in the game.

Nothing matters except we win. That's all that matters.

-The balloons are here.

-ROD: Look at that goldenrod. See?

They had yellow, we have goldenrod.

Where are the balloons at?

How about right there?

A little excited about the fact that yellow colour of the balloon was

actually goldenrod and not yellow, because that's the colour of Kodak.

-See that goldenrod?

-The goldenrod is it, dude. I'm blown away.

Oh, my gosh! That's great!

Whatever you have, let's start putting them up,

cos we need to get going here.

I think she can go right in that section.

'Maria grabbed this task by the horns.'

I was very impressed with her organisation skills

and her delegation skills.

'But the whole vision was Maria's.'

We have this picture too, and I want this one up.

The reality is that if we lose this task, it's got to be Maria.

'She set the tone for the whole project.'

-30 minutes!

-Oh, my God.

Please. I just want to finish.

Sinbad, two sixteen by threes. Where do they go?

Sixteen by threes are up here.

-There was only one sixteen by three.

-One sixteen by three.

-There was sixteen by eight.

-That goes over here.

-Over here?

-As a matter of fact, I got the dimensions right here.

Sinbad made the order with the printing company for the banners.

One of the banners was a large banner

that were meant to look like a crowd of people.

The other one was supposed to be the same size of all of the shots,

the candid shots that we had caught out on the streets the day before.

-What happened to the other one?

-We don't know.

The pictures of us. They didn't come? All of us.

The pictures we took in New York were supposed to be on that wall.

They haven't gave us all the pictures we took of New York.

-We don't have that yet.

-Cool. Yeah, he didn't bring them, man.

I'm calling him right now though.

OK.

Hey, Steve. Sinbad.

Hey, cool man. We got all the banners and stuff.

The only thing we're missing,

all the pictures that we took in New York City.

We're stuck with a wall that has nothing on it, man.

We gotta have something.

What sizes could you get to us before noon?

-I can't believe it, man.

-I can't believe it either.

It's unbelievable, man. We needed that.

Yeah. We needed that.

So, we basically don't have it, right?

That wasn't great.

There was a miscommunication between Sinbad and the printer.

I can see how that could happen.

'Sinbad probably ended the conversation with a joke,

'as opposed to confirmation.'

That's just Sinbad.

Yo, that, that'd be... how fast could you get that done?

Steve at the print shop said, "I don't know if I can get it to you."

That is a key component.

I didn't want nothing to be on that wall.

-Dude, it's jacked up.

-Huh?

-It's jacked up.

-We don't get any value from complaining about it.

-Oh, no, no.

-We just make the best of the situation.

-No, I'm just saying

-it's jacked up.

-I know.

The way Sinbad organised this was very relaxed.

He's very unstructured, which makes you feel nervous

that things aren't going to come together.

I was like, "Ugh, is this going to go horribly wrong?"

It was just a nice vision. I liked the vision we had.

OK, I thought you want thought you wanted them

kind of...discombooberated.

No. No.

Our task today is to create a storefront Kodak moment

cos of the relaunch of the "Kodak moment" slogan.

And our job was to help that brand come out.

-So, I should...

-You should put a little more goldenrod.

It's approaching noon and opening store,

and look, man, we're freaking because the mural that we ordered,

the one that goes on the back wall, the printer didn't send.

Steve over at the print shop said,

"I don't know if I can get this to you."

We got five minutes, guys. Five minutes.

Oh, hey, yo, we got it!

Bam! Here comes the messenger. Walks in, says, "Let's be Sinbad."

I said, "Dude, I'll take that."

-Thank you so much.

-Oh, man.

-That's us.

-It's nice to see you, Sinbad.

Oh, my God. This it. This is it.

-Very nice.

-We did it.

-Let's open up.

-We did it.

-Shapin' up.

-We did it, man.

-We did nothing yet, man.

-We got it.

-It's only just begun.

'Five minutes before we were opening up, we got the mural up.'

Oh, things are looking good. I'm telling you, man.

Things work out.

The girls have nothing on us.

-We never worried about them anyway.

-I'll tell you something, man.

You know why I feel good?

Cos my team is solid. You see them balloons?

They're not going to get balloons like rod. We got a rockstar station.

You can do a concert right now.

And then eat some sandwiches right next to it.

'The girls would've had to done something miraculous to beat us.

'I mean, if they beat us, they built a building from scratch'

with spackle and plaster, and they hung something from the roof,

and they wash windows, and they had a woman that could fly.

All right, y'all! Let's go!

We're about to do this! Y'all ready?!

All right, let's open this!

Hello, there.

-Yay!

-Do you want to come inside? Have a celebrity moment?

-Yes we do!

-Wooo.

All right. Come on in. Come on in.

Cheese.

When you first come into the store,

the first thing you encounter is the lovely Cyndi Lauper.

You were my idol, and you always will be.

'Taking you on the red carpet,'

showing you what it's like to be a celebrity.

-Thank you.

-Fabulous.

-Nice to see you.

And then, a wrestling ring.

Ah, come on up!

Where you can pick a championship belt,

and take a photo with it.

Today, we are celebrating the champion in you.

Then, you can learn all about how you can share your photos.

These ones here you can actually take out of the picture frames.

-So, like, look like it's a real picture.

-Oh, OK.

It's pretty cool, huh?

And then, you're going to go on over to Sharon,

and you're going to get a cupcake.

-Thanks.

-All right. OK. Good to meet you.

At the end, you can also get a picture of you

and the superstars that you took photos with.

You're a very lucky person.

One, two, three.

-Lovely.

-Awww!

Thank you so much for coming.

I appreciate it. Not a problem.

We had WWE's strongest man and superstar,

Mark Henry.

What's up, everybody?

'And people were so excited to see him.'

-I don't hug men this long, come on.

-Yeah, do it.

Mark Henry being there just kinda added that little extra oomph.

Yeah.

Right.

Would you like some water, girls?

I'll take water.

Yeah, I'll take water.

Thank you so much.

Thank you.

-Thank you.

-All right.

SHARON COUGHS

If I were Maria, maybe I wouldn't have had Sharon

on the task of actually handling food.

SHARON COUGHS

Not good.

SHARON COUGHS

There you go.

I'm glad nobody came back and complained,

because probably a good third of New York

had the runs that afternoon.

Yeah!

Got Goldberg in the corner, you can go over there and start there.

There's stations all around, so you don't have to stand in one station.

Go where you want. We'll take pictures.

The people who waited in lines to be part of the Kodak moments campaign

had the chance to take photographs with a celebrity chef...

Where's the cream? Go faster. What's the matter with you?

'..a celebrity rock star...'

Get out of the rock business and go into politics, man!

You'll get more of this.

-'..with a celebrity baseball player, with a celebrity track star...'

-Go!

'..with a celebrity wrestler...'

Oooh!

They had a chance to get a photograph taken by a guy

who used to be the governor of a big, big state.

Are you guys Democrats? How about taking a picture with me?

Of course! Oooh!

And, a comedian like Sinbad, who's a world-class comedian.

And, uh, you know, one cool dude.

-Rod! Rod! Rod!

-Yo.

-Rod!

-Here.

-Take the pictures, Rod!

There you go. You'll be able to go online and get it later.

We decided if we try to print all these pictures out,

folks would never get out and we would never get them out on time.

We decided not to use the printers because it would take too long.

Then I realised, "Let's talk about the web experience."

So, we actually printed out those cards that told people

where they could go online to get the pictures.

Go here. And you can get the photo off the website.

OK. All right.

Get the next group up in here. Where's the front right here?

We had secret shoppers, and we knew they were coming.

We didn't know who they'd to be.

You want to have a good experience taking pictures.

But, if we treat everybody right,

it shouldn't make a difference who the secret shopper is.

It was very confusing walking into the men's store at first.

There really wasn't a greeter at the door.

You had to fight for yourself as to where you wanted to go.

-How you doing?

-How are you?

-Good. Michael.

-James, nice to meet you.

-Good to meet you, James.

But, they were very nice. They all had their own little stand set up

as to what they were best known for.

-Darryl Strawberry had a baseball bat.

-All right, ready?

Bret Michaels had the microphone.

So, they really got you into what they're known for

to make your Kodak experience the best it could be.

The thing that was very confusing about the men's store

was that they really didn't tell you where to go to get your picture,

how to get your picture. They didn't print pictures for you.

So, they kind of left you in the dark as to how you were to get

the picture you took in their store.

Cool. Good to meet you. Thanks for stopping by.

Did you get a card where you can pick up the pictures?

All of the ones... they'll all be there. Here. You got one.

There we go. Thank you. Very nice.

I will select all 11 pictures...

Great.

..and they'll start coming out.

-That's so cool.

-Very cool, right?

-Nice.

-This is your...ohhh!

Seriously? Seriously?

'We had two giant machines.'

And, when the power went out, both of them went down.

Till those come back up, there's nothing I can do.

'And it took a long time to reboot.'

So, it became a little bit of an issue

as far as cranking out the pictures.

Everybody, we'll just have a little party in here, OK?

-CROWD: Wooo!

-We got coffee. We're good to go. All right?

Just hang out one moment.

All right, and we have lights!

We're back in a rotation, people. They're moving.

Don't forget to grab a lovely cupcake on the way out.

And there are autographed pictures of all of us right there and signed.

So don't forget...

Uh-oh.

We're just testing everybody.

Dear God, what did I do to you today?

'The power keeps going out.

'And that means we have to reboot all the computers.'

All these pictures, folks, you can pick up over there.

But you gotta look around first.

The whole idea is learning about Kodak.

Hang out for a bit, OK?

But there's so many people.

And, we're so busy.

There's a lot of pictures up there.

I can't find my picture.

'The scene around the printer was crazy.'

Now, if you, power go out, I swear to you, I might have a little fight.

They just wanted to grab their photo and run.

'So, everybody was just blocked up in there.

'If this keeps happening and the secret shoppers come in,

'we're screwed.'

Unbelievable.

What's going on here today?

Today, we are re-launching Kodak cameras,

and we have the lovely Sharon Osborne

and Cyndi Lauper outside - here she is right here.

Walking into the women's store, I was greeted at the door

and the whole layout of the program was explained to me.

And I got my picture taken with Cyndi Lauper right away,

which was great.

Where do I pick up that picture?

-Right over here at the Kodak centre.

-OK.

-Thank you!

-You're welcome.

Enjoy yourself.

I waited at the table for a while to get my picture printed out.

It was a bit chaotic at that table.

# Wanna have fun Girls wanna have... #

Our task this week is to create

a storefront for Kodak Moments. And at the moment,

the power keeps going out.

# They just wanna They just wanna... #

Come on.

# They just wanna They just wanna... #

I am thankful for Cyndi, because

the power keeps going out, but she's singing Girls Just Wanna Have Fun,

and I'm singing, "Girls just wanna have power."

Thank you, Cyndi.

# Girls just wanna have fun! #

Wooo! That was cool. That was great!

I'm having a moment!

'Celebrate the champion in you. Share Kodak Moments.'

-Little bit there, that's a good use of the logo.

-Oh, that looks good.

Let's go in, and see what they've got.

Guys, excuse me for a second. Excuse me, I'm going to come through.

In Tenacity's storefront, the Kodak Moments were everywhere.

The red and yellow balloons were everywhere, so that was good.

We're celebrating the champion in you.

And if you see this poster right here, there's champions in everyone.

And then, I brought in some Make-A-Wish kids yesterday,

that's my charity.

So talk to me about how you captured the...

Woah, this... what? We're losing power right now?

-We are.

-We're losing power?

The executives came in and they were looking around

and were very impressed and then the lights went out.

The lights must've gone out about four times.

We kept blowing out the power cos everything was on.

-So all these people are waiting for Kodak Moments?

-Yes.

Who's showing the products? Is that Summer over here?

-Summer.

-Shall we go over and see Summer?

It was chaotic. There was a big line for photos.

And so, I don't know that everybody had the best experience.

I've been talking about some of your newer products.

-So OLED picture frame, right?

-Yup.

And the fact that you can unplug it.

And you can take it anywhere in your house.

But, Tenacity did a great job in showing the product.

That was very positive.